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Is Barbie Jewish? The complex Jewish history of the doll, explained.
(JTA) — Long before the craze over the upcoming “Barbie” movie, most people could conjure an image of the doll: She was the beauty standard and the popular girl, a perky, white, ever-smiling brand of Americana.
She was also the child of a hard-nosed Jewish businesswoman, Ruth Handler, whose family fled impoverishment and antisemitism in Poland. And some see the original Barbie as Jewish like Handler, a complex symbol of assimilation in the mid-20th-century United States.
The doll’s latest revival comes in Greta Gerwig’s hotly-anticipated “Barbie” movie, written by Gerwig and Noah Baumbach and featuring a star-studded cast, including Margot Robbie as Barbie, Ryan Gosling as Ken and Will Ferrell as a fictional CEO of Mattel. The expected blockbuster could collect at least $70-80 million in just its opening weekend of July 21-23, according to The Hollywood Reporter, fueled in part by a relentless marketing machine.
But this in-crowd doll was born from an outsider. Here’s its Jewish history.
The origin story
Ruth Handler was born in 1916 in Denver, Colorado, the youngest of 10 children. Her father, Jacob Moskowitz (later changed to Mosko) had escaped conscription in the Russian army like many Jews at the turn of the century, and landed in the United States in 1907. Her mother Ida, who was illiterate, arrived the next year in the steerage section of a steamboat. Jacob was a blacksmith and moved the family to Denver, where new railroads were being built.
Ida was sickly by the time she gave birth to Ruth, so the baby was sent to live with her older sister Sarah. It was in Sarah’s Jewish community of Denver, when Ruth was 16 years old, that she met Izzy Handler at a Jewish youth dance, according to Robin Gerber, a biographer who wrote “Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her.” She fell in love immediately with Izzy, a penniless art student wearing a torn t-shirt.
At age 19, Ruth decided to drop out of the University of Denver and move to Los Angeles, where she found a job as a secretary at Paramount Studios. Izzy soon followed her.
“As they drove across the country, she asked him to change his name to Elliot,” said Gerber. “She had felt the antisemitism at that time, in the 1930s, and she really felt that they’d be better off with a more Americanized name.”
The couple never renounced their Judaism. On the contrary, they eventually helped found Temple Isaiah in Los Angeles and became longtime contributors to the United Jewish Appeal. But Ruth was pragmatic, and she would not forget how police officers had stopped her car in Denver to make antisemitic remarks.
Against the pleadings of her family, who knew Elliot was poor, Ruth married him in 1938. She continued working at Paramount, while he enrolled at the Art Center College of Design and took a job designing light fixtures — but they quickly became collaborators. Elliot began making pieces from Lucite in their garage, such as bookends and ashtrays, and Ruth was thrilled to sell them. They were complementary business partners: Elliott was a quiet creative who shied away from ordering in a restaurant, while Ruth was vivacious and unafraid, a risk-taker who said her first sale felt like “taking a drug,” according to Gerber.
World War II challenged their business, as President Franklin Roosevelt restricted plastics to military use. Together with their friend Harold “Matt” Matson, the Handlers pivoted to making wooden picture frames and dollhouse furniture. They found success and named their company Mattel, a combination of Matt and Elliot’s names.
In 1946, Matson sold his share and Ruth Handler became the first president of Mattel. The company soon branched into toys, including a child-sized ukulele called the Uke-A-Doodle, a Jack-in-the-Box and toy guns. Since the design department was entirely male, many of its early toys targeted little boys.
One day, while watching her daughter Barbara — who would become Barbie’s namesake — Ruth had a new idea. She observed that Barbara and her friends were playing with paper dolls and pretending to be adult women. In the 1950s, the only dolls on the market were baby dolls, presuming that girls wanted to play at being mothers. But Barbara and her friends wanted to play being the dolls.
On a family trip to Switzerland in 1956, she spotted a curvaceous adult doll called Bild Lilli. This toy, based on a seductive comic strip character in the German tabloid Bild, was designed as a sexual gag gift for men. Ruth saw her as a blueprint for Barbie.
An adult female doll for children was so novel that Mattel’s designers and even Ruth’s husband dismissed the idea, saying that mothers would never buy their daughters a doll with breasts. Ruth kept pushing until the first Barbie, decked in a black-and-white swimsuit and heels, debuted at New York’s Toy Fair in 1959.
Sure enough, plenty of mothers said the doll was too sexual — but their daughters loved it. Ruth communicated directly with children by bringing Mattel to television, making it the first toy company to advertise on Disney’s “Mickey Mouse Club.”
“She completely shifted the way we buy toys,” said Gerber. “Up to that point, children only saw toys when their parents handed them a catalog. But when toys came to ads on television, then kids were running to their parents and saying, ‘I want that thing on TV.’”
Mattel sold 350,000 Barbies in its first year. Striving to keep up with demand, the company released her boyfriend in 1961 and named him after the Handlers’ son, Kenneth.
Is Barbie feminist? Sexist? Assimilationist? Jewish?
Barbie’s rail-thin figure sparked backlash from feminists in the 1970s. “I am not a Barbie doll!” became a chant for marchers at the 1970 Women’s Strike for Equality in New York. Advocacy groups such as the South Shore Eating Disorders Collaborative have said that if Barbie were a real woman, her proportions would force her to walk on all fours and she would not have enough body fat to menstruate. In the 2018 film “Tiny Shoulders: Rethinking Barbie,” Gloria Steinem said, “She was everything we didn’t want to be.”
Handler said that Barbie represented possibilities for women. Women could not open a credit card in their own name until 1974, but Barbie could buy any outfit to fit any career. Her fashion represented the future: Astronaut Barbie came out in 1965, four years before Neil Armstrong walked on the moon and 18 years before Sally Ride became the first American woman in space. Ken may be Barbie’s boyfriend, but in more than 60 years, she has not married or had children.
In Ruth’s memoir “Dream Doll: The Ruth Handler Story,” she wrote, “Barbie has always represented the fact that a woman has choices. Even in her early years Barbie did not have to settle for being only Ken’s girlfriend or an inveterate shopper. She had the clothes, for example, to launch a career as a nurse, a stewardess, a nightclub singer.”
But years before the feminist discussion, the question of how American Jews could or could not relate to Barbie said a lot about their place in the United States at the time. Handler created Barbie in 1959, when many Jews were wrestling with the concept of assimilation. Although they continued to face discrimination in the postwar period, they also had newfound security — a life they had never identified with, according to Emily Tamkin, the author of “Bad Jews: A History of American Jewish Politics and Identities.”
Suddenly, like so many others, they were moving to suburban, white-picket fence America — Barbie territory.
So, much like the iconic fashion of Ralph Lauren, a Jewish designer who changed his last name from Lifshitz, or the Christmas Carols of Irving Berlin, a Russian Jewish immigrant born Israel Beilin, Barbie would paradoxically become core to the American ideal that Jews were seen to assimilate into, said Tamkin.
“The thinking goes, if you’re safe and secure and in suburbia, is that really an authentic Jewish life?” Tamkin told the Jewish Telegraphic Agency. “And while they’re having this communal and individual struggle, Ruth Handler really enhances the Americana that they have this ambivalence about.”
But was the original Barbie actually Jewish herself? Susan Shapiro, the best-selling author of “Barbie: 60 Years of Inspiration,” thinks so.
“I think Ruth just assumed that Barbie reflects her, in a certain way,” Shapiro told Kveller in 2019. “Barbie was supposed to be all-American, and I think Ruth really considered herself to be very assimilated in America. But she did face antisemitism at Paramount Pictures, and her family fled Europe because of antisemitism.”
The doll doesn’t fit the rubric of stereotypes about Ashkenazi appearance — after all, her first form copied a German sex doll that “looks very goyishe,” said Gerber. (Non-white Barbie ethnicities were not introduced until the 1980s.)
Tiffany Shlain, who made a 2005 short documentary “The Tribe” about the history of Jews and Barbie, is herself a blond, blue-eyed Jewish woman (who wrote the film with her husband, serendipitously named Ken Goldberg). She was often told that she didn’t “look Jewish.”
“Right now, we’re in a real renaissance of seeing all the different ways Jews look, and there’s no ‘look,’ there’s no one ideology,” Shlain said.
Regardless of what American buyers think, Barbie has been labeled “Jewish” by discriminatory bans. In 2003, she was temporarily outlawed by Saudi Arabia’s religious police, who posted the message: “Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West.” Iran has also repeatedly cracked down on the sale of Barbies since declaring them un-Islamic in 1996.
Will the new movie address any of this?
It’s unclear.
Gerwig’s collaborator (and partner) Baumbach is Jewish but doesn’t often reference that fact in his movies, which include “The Squid and the Whale” and “Marriage Story.” The film features a few Jewish cast members, including Hari Nef, a trans actress and model who has appeared in shows such as “Transparent,” “The Marvelous Mrs. Maisel” and “The Idol.”
Details about the movie’s plot have been scarce, but it seems to involve characters leaving a make-believe Barbie world for the real world.
The wide diversity of the cast — which features several different actors playing Barbie and Ken — also seems to be a commentary on Barbie’s white, all-American roots.
“We were able to cast people of different shapes, sizes, differently abled, to all participate in this dance — all under this message of: You don’t have to be blonde, white, or X, Y, Z in order to embody what it means to be a Barbie or a Ken,” said actor Simi Liu, who plays one of the Kens.
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The post Is Barbie Jewish? The complex Jewish history of the doll, explained. appeared first on Jewish Telegraphic Agency.
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Syria’s Sharaa Says Talks With Israel Could Yield Results ‘In Coming Days’
Syrian President Ahmed al-Sharaa speaks at the opening ceremony of the 62nd Damascus International Fair, the first edition held since the fall of Bashar al-Assad’s regime, in Damascus, Syria, Aug. 27, 2025. Photo: REUTERS/Khalil Ashawi
Syria’s President Ahmed al-Sharaa said on Wednesday that ongoing negotiations with Israel to reach a security pact could lead to results “in the coming days.”
He told reporters in Damascus the security pact was a “necessity” and that it would need to respect Syria’s airspace and territorial unity and be monitored by the United Nations.
Syria and Israel are in talks to reach an agreement that Damascus hopes will secure a halt to Israeli airstrikes and the withdrawal of Israeli troops who have pushed into southern Syria.
Reuters reported this week that Washington was pressuring Syria to reach a deal before world leaders gather next week for the UN General Assembly in New York.
But Sharaa, in a briefing with journalists including Reuters ahead of his expected trip to New York to attend the meeting, denied the US was putting any pressure on Syria and said instead that it was playing a mediating role.
He said Israel had carried out more than 1,000 strikes on Syria and conducted more than 400 ground incursions since Dec. 8, when the rebel offensive he led toppled former Syrian leader Bashar al-Assad.
Sharaa said Israel’s actions were contradicting the stated American policy of a stable and unified Syria, which he said was “very dangerous.”
He said Damascus was seeking a deal similar to a 1974 disengagement agreement between Israel and Syria that created a demilitarized zone between the two countries.
He said Syria sought the withdrawal of Israeli troops but that Israel wanted to remain at strategic locations it seized after Dec. 8, including Mount Hermon. Israeli ministers have publicly said Israel intends to keep control of the sites.
He said if the security pact succeeds, other agreements could be reached. He did not provide details, but said a peace agreement or normalization deal like the US-mediated Abraham Accords, under which several Muslim-majority countries agreed to normalize diplomatic ties with Israel, was not currently on the table.
He also said it was too early to discuss the fate of the Golan Heights because it was “a big deal.”
Reuters reported this week that Israel had ruled out handing back the zone, which Donald Trump unilaterally recognized as Israeli during his first term as US president.
“It’s a difficult case – you have negotiations between a Damascene and a Jew,” Sharaa told reporters, smiling.
SECURITY PACT DERAILED IN JULY
Sharaa also said Syria and Israel had been just “four to five days” away from reaching the basis of a security pact in July, but that developments in the southern province of Sweida had derailed those discussions.
Syrian troops were deployed to Sweida in July to quell fighting between Druze armed factions and Bedouin fighters. But the violence worsened, with Syrian forces accused of execution-style killings and Israel striking southern Syria, the defense ministry in Damascus and near the presidential palace.
Sharaa on Wednesday described the strikes near the presidential palace as “not a message, but a declaration of war,” and said Syria had still refrained from responding militarily to preserve the negotiations.
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Anti-Israel Activists Gear Up to ‘Flood’ UN General Assembly
US Capitol Police and NYPD officers clash with anti-Israel demonstrators, on the day Israeli Prime Minister Benjamin Netanyahu addresses a joint meeting of Congress, on Capitol Hill, in Washington, DC, July 24, 2024. Photo: REUTERS/Umit Bektas
Anti-Israel groups are planning a wave of raucous protests in New York City during the United Nations General Assembly (UNGA) over the next several days, prompting concerns that the demonstrations could descend into antisemitic rhetoric and intimidation.
A coalition of anti-Israel activists is organizing the protests in and around UN headquarters to coincide with speeches from Middle Eastern leaders and appearances by US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu. The demonstrations are expected to draw large crowds and feature prominent pro-Palestinian voices, some of whom have been criticized for trafficking in antisemitic tropes, in addition to calling for the destruction of Israe.
Organizers of the demonstrations have promoted the coordinated events on social media as an opportunity to pressure world leaders to hold Israel accountable for its military campaign against Hamas in Gaza, with some messaging framed in sharply hostile terms.
On Sunday, for example, activists shouted at Israel’s Ambassador to the UN Danny Danon.
“Zionism is terrorism. All you guys are terrorists committing ethnic cleansing and genocide in Gaza and Palestine. Shame on you, Zionist animals,” they shouted.
BREAKING: PRO-PALESTINE PROTESTORS CONFRONT “ISRAELI” AMBASSADOR DANNY DANON AT THE UNITED NATIONS
1/5 pic.twitter.com/4G1VYEMGzV
— Within Our Lifetime (@WOLPalestine) September 14, 2025
The Combat Antisemitism Movement (CAM), warned on its website that the scale and tone of the planned demonstrations risk crossing the line from political protest into hate speech, arguing that anti-Israel activists are attempting to hijack the UN gathering to spread antisemitism and delegitimize the Jewish state’s right to exist.
Outside the UN last week, masked protesters belonging to the activist group INDECLINE kicked a realistic replica of Netanyahu’s decapitated head as though it were a soccer ball.
US activist group plays soccer with Bibi’s mock decapitated HEAD right outside NYC UN HQ
Peep shot at 00:40
Footage posted by INDECLINE collective just as UN General Assembly about to kick off
‘Following the game, ball was donated to Palestinian Genocide Museum’ pic.twitter.com/TQ84sgZhKr
— RT (@RT_com) September 9, 2025
Within Our Lifetime (WOL), a radical anti-Israel activist group, has vowed to “flood” the UNGA on behalf of the pro-Palestine movement.
WOL, one of the most prolific anti-Israel activist groups, came under immense fire after it organized a protest against an exhibition to honor the victims of the Oct. 7 massacre at the Nova Music Festival in southern Israel. During the event, the group chanted “resistance is justified when people are occupied!” and “Israel, go to hell!”
“We will be there to confront them with the truth: Their silence and inaction enable genocide. The world cannot continue as if Gaza does not exist,” WOL said of its planned demonstrations in New York. “This is the time to make our voices impossible to ignore. Come to New York by any means necessary, to stand, to march, to demand the UN act and end the siege.”
Jewish Voice for Peace (JVP) and Palestinian Youth Movement (PYM), two other anti-Israel organizations that have helped organize widespread demonstrations against the Jewish state during the war in Gaza, also announced they are planning a march from Times Square to the UN headquarters on Friday.
“The time is now for each and every UN member state to uphold their duty under international law: sanction Israel and end the genocide,” the groups said in a statement.
JVP, an organization that purports to fight for “Palestinian liberation,” has positioned itself as a staunch adversary of the Jewish state. The group argued in a 2021 booklet that Jews should not write Hebrew liturgy because hearing the language would be “deeply traumatizing” to Palestinians. JVP has repeatedly defended the Oct. 7 massacre of roughly 1,200 people in southern Israel by Hamas as a justified “resistance.” Chapters of the organization have urged other self-described “progressives” to throw their support behind Hamas and other terrorist groups against Israel
Similarly, PYM, another radical anti-Israel group, has repeatedly defended terrorism and violence against the Jewish state. PYM has organized many anti-Israel protests in the two years following the Oct. 7 attacks in the Jewish state. Recently, Sen. Tom Cotton (R-AK) called for a federal investigation into the organization after Aisha Nizar, one of the group’s leaders, urged supporters to sabotage the US supply chain for the F-35 fighter jet, one of the most advanced US military assets and a critical component of Israel’s defense.
The UN General Assembly has historically been a flashpoint for heated debate over the Israeli-Palestinian conflict. Previous gatherings have seen dueling demonstrations outside the Manhattan venue, with pro-Israel and pro-Palestinian groups both seeking to influence the international spotlight.
While warning about the demonstrations, CAM noted it recently launched a new mobile app, Report It, that allows users worldwide to quickly and securely report antisemitic incidents in real time.
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Nina Davidson Presses Universities to Back Words With Action as Jewish Students Return to Campus Amid Antisemitism Crisis
Nina Davidson on The Algemeiner’s ‘J100’ podcast. Photo: Screenshot
Philanthropist Nina Davidson, who served on the board of Barnard College, has called on universities to pair tough rhetoric on combatting antisemitism with enforcement as Jewish students returned to campuses for the new academic year.
“Years ago, The Algemeiner had published a list ranking the most antisemitic colleges in the country. And number one was Columbia,” Davidson recalled on a recent episode of The Algemeiner‘s “J100” podcast. “As a board member and as someone who was representing the institution, it really upset me … At the board meeting, I brought it up and I said, ‘What are we going to do about this?’”
Host David Cohen, chief executive officer of The Algemeiner, explained he had revisited Davidson’s remarks while she was being honored for her work at The Algemeiner‘s 8th annual J100 gala, held in October 2021, noting their continued relevance.
“It could have been the same speech in 2025,” he said, underscoring how longstanding concerns about campus antisemitism, while having intensified in the aftermath of Hamas’s Oct. 7, 2023, massacre across southern Israel, are not new.
Davidson argued that universities already possess the tools to protect students – codes of conduct, time-place-manner rules, and consequences for threats or targeted harassment – but too often fail to apply them evenly. “Statements are not enough,” she said, arguing that institutions need to enforce their rules and set a precedent that there will be consequences for individuals who refuse to follow them.
She also said that stakeholders – alumni, parents, and donors – are reassessing their relationships with schools that, in their view, have not safeguarded Jewish students. While supportive of open debate, Davidson distinguished between protest and intimidation, calling for leadership that protects expression while ensuring campus safety.
The episode surveyed specific pressure points that administrators will face this fall: repeat anti-Israel encampments, disruptions of Jewish programming, and the challenge of distinguishing political speech from conduct that violates university rules. “Unless schools draw those lines now,” Davidson warned, “they’ll be scrambling once the next crisis hits.”
Cohen closed by framing the discussion as a test of institutional credibility, asking whether universities will “turn policy into protection” in real time. Davidson agreed, pointing to students who “need to know the rules aren’t just on paper.”
The full conversation is available on The Algemeiner’s “J100” podcast.