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Is Barbie Jewish? The complex Jewish history of the doll, explained.
(JTA) — Long before the craze over the upcoming “Barbie” movie, most people could conjure an image of the doll: She was the beauty standard and the popular girl, a perky, white, ever-smiling brand of Americana.
She was also the child of a hard-nosed Jewish businesswoman, Ruth Handler, whose family fled impoverishment and antisemitism in Poland. And some see the original Barbie as Jewish like Handler, a complex symbol of assimilation in the mid-20th-century United States.
The doll’s latest revival comes in Greta Gerwig’s hotly-anticipated “Barbie” movie, written by Gerwig and Noah Baumbach and featuring a star-studded cast, including Margot Robbie as Barbie, Ryan Gosling as Ken and Will Ferrell as a fictional CEO of Mattel. The expected blockbuster could collect at least $70-80 million in just its opening weekend of July 21-23, according to The Hollywood Reporter, fueled in part by a relentless marketing machine.
But this in-crowd doll was born from an outsider. Here’s its Jewish history.
The origin story
Ruth Handler was born in 1916 in Denver, Colorado, the youngest of 10 children. Her father, Jacob Moskowitz (later changed to Mosko) had escaped conscription in the Russian army like many Jews at the turn of the century, and landed in the United States in 1907. Her mother Ida, who was illiterate, arrived the next year in the steerage section of a steamboat. Jacob was a blacksmith and moved the family to Denver, where new railroads were being built.
Ida was sickly by the time she gave birth to Ruth, so the baby was sent to live with her older sister Sarah. It was in Sarah’s Jewish community of Denver, when Ruth was 16 years old, that she met Izzy Handler at a Jewish youth dance, according to Robin Gerber, a biographer who wrote “Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her.” She fell in love immediately with Izzy, a penniless art student wearing a torn t-shirt.
At age 19, Ruth decided to drop out of the University of Denver and move to Los Angeles, where she found a job as a secretary at Paramount Studios. Izzy soon followed her.
“As they drove across the country, she asked him to change his name to Elliot,” said Gerber. “She had felt the antisemitism at that time, in the 1930s, and she really felt that they’d be better off with a more Americanized name.”
The couple never renounced their Judaism. On the contrary, they eventually helped found Temple Isaiah in Los Angeles and became longtime contributors to the United Jewish Appeal. But Ruth was pragmatic, and she would not forget how police officers had stopped her car in Denver to make antisemitic remarks.
Against the pleadings of her family, who knew Elliot was poor, Ruth married him in 1938. She continued working at Paramount, while he enrolled at the Art Center College of Design and took a job designing light fixtures — but they quickly became collaborators. Elliot began making pieces from Lucite in their garage, such as bookends and ashtrays, and Ruth was thrilled to sell them. They were complementary business partners: Elliott was a quiet creative who shied away from ordering in a restaurant, while Ruth was vivacious and unafraid, a risk-taker who said her first sale felt like “taking a drug,” according to Gerber.
World War II challenged their business, as President Franklin Roosevelt restricted plastics to military use. Together with their friend Harold “Matt” Matson, the Handlers pivoted to making wooden picture frames and dollhouse furniture. They found success and named their company Mattel, a combination of Matt and Elliot’s names.
In 1946, Matson sold his share and Ruth Handler became the first president of Mattel. The company soon branched into toys, including a child-sized ukulele called the Uke-A-Doodle, a Jack-in-the-Box and toy guns. Since the design department was entirely male, many of its early toys targeted little boys.
One day, while watching her daughter Barbara — who would become Barbie’s namesake — Ruth had a new idea. She observed that Barbara and her friends were playing with paper dolls and pretending to be adult women. In the 1950s, the only dolls on the market were baby dolls, presuming that girls wanted to play at being mothers. But Barbara and her friends wanted to play being the dolls.
On a family trip to Switzerland in 1956, she spotted a curvaceous adult doll called Bild Lilli. This toy, based on a seductive comic strip character in the German tabloid Bild, was designed as a sexual gag gift for men. Ruth saw her as a blueprint for Barbie.
An adult female doll for children was so novel that Mattel’s designers and even Ruth’s husband dismissed the idea, saying that mothers would never buy their daughters a doll with breasts. Ruth kept pushing until the first Barbie, decked in a black-and-white swimsuit and heels, debuted at New York’s Toy Fair in 1959.
Sure enough, plenty of mothers said the doll was too sexual — but their daughters loved it. Ruth communicated directly with children by bringing Mattel to television, making it the first toy company to advertise on Disney’s “Mickey Mouse Club.”
“She completely shifted the way we buy toys,” said Gerber. “Up to that point, children only saw toys when their parents handed them a catalog. But when toys came to ads on television, then kids were running to their parents and saying, ‘I want that thing on TV.’”
Mattel sold 350,000 Barbies in its first year. Striving to keep up with demand, the company released her boyfriend in 1961 and named him after the Handlers’ son, Kenneth.
Is Barbie feminist? Sexist? Assimilationist? Jewish?
Barbie’s rail-thin figure sparked backlash from feminists in the 1970s. “I am not a Barbie doll!” became a chant for marchers at the 1970 Women’s Strike for Equality in New York. Advocacy groups such as the South Shore Eating Disorders Collaborative have said that if Barbie were a real woman, her proportions would force her to walk on all fours and she would not have enough body fat to menstruate. In the 2018 film “Tiny Shoulders: Rethinking Barbie,” Gloria Steinem said, “She was everything we didn’t want to be.”
Handler said that Barbie represented possibilities for women. Women could not open a credit card in their own name until 1974, but Barbie could buy any outfit to fit any career. Her fashion represented the future: Astronaut Barbie came out in 1965, four years before Neil Armstrong walked on the moon and 18 years before Sally Ride became the first American woman in space. Ken may be Barbie’s boyfriend, but in more than 60 years, she has not married or had children.
In Ruth’s memoir “Dream Doll: The Ruth Handler Story,” she wrote, “Barbie has always represented the fact that a woman has choices. Even in her early years Barbie did not have to settle for being only Ken’s girlfriend or an inveterate shopper. She had the clothes, for example, to launch a career as a nurse, a stewardess, a nightclub singer.”
But years before the feminist discussion, the question of how American Jews could or could not relate to Barbie said a lot about their place in the United States at the time. Handler created Barbie in 1959, when many Jews were wrestling with the concept of assimilation. Although they continued to face discrimination in the postwar period, they also had newfound security — a life they had never identified with, according to Emily Tamkin, the author of “Bad Jews: A History of American Jewish Politics and Identities.”
Suddenly, like so many others, they were moving to suburban, white-picket fence America — Barbie territory.
So, much like the iconic fashion of Ralph Lauren, a Jewish designer who changed his last name from Lifshitz, or the Christmas Carols of Irving Berlin, a Russian Jewish immigrant born Israel Beilin, Barbie would paradoxically become core to the American ideal that Jews were seen to assimilate into, said Tamkin.
“The thinking goes, if you’re safe and secure and in suburbia, is that really an authentic Jewish life?” Tamkin told the Jewish Telegraphic Agency. “And while they’re having this communal and individual struggle, Ruth Handler really enhances the Americana that they have this ambivalence about.”
But was the original Barbie actually Jewish herself? Susan Shapiro, the best-selling author of “Barbie: 60 Years of Inspiration,” thinks so.
“I think Ruth just assumed that Barbie reflects her, in a certain way,” Shapiro told Kveller in 2019. “Barbie was supposed to be all-American, and I think Ruth really considered herself to be very assimilated in America. But she did face antisemitism at Paramount Pictures, and her family fled Europe because of antisemitism.”
The doll doesn’t fit the rubric of stereotypes about Ashkenazi appearance — after all, her first form copied a German sex doll that “looks very goyishe,” said Gerber. (Non-white Barbie ethnicities were not introduced until the 1980s.)
Tiffany Shlain, who made a 2005 short documentary “The Tribe” about the history of Jews and Barbie, is herself a blond, blue-eyed Jewish woman (who wrote the film with her husband, serendipitously named Ken Goldberg). She was often told that she didn’t “look Jewish.”
“Right now, we’re in a real renaissance of seeing all the different ways Jews look, and there’s no ‘look,’ there’s no one ideology,” Shlain said.
Regardless of what American buyers think, Barbie has been labeled “Jewish” by discriminatory bans. In 2003, she was temporarily outlawed by Saudi Arabia’s religious police, who posted the message: “Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West.” Iran has also repeatedly cracked down on the sale of Barbies since declaring them un-Islamic in 1996.
Will the new movie address any of this?
It’s unclear.
Gerwig’s collaborator (and partner) Baumbach is Jewish but doesn’t often reference that fact in his movies, which include “The Squid and the Whale” and “Marriage Story.” The film features a few Jewish cast members, including Hari Nef, a trans actress and model who has appeared in shows such as “Transparent,” “The Marvelous Mrs. Maisel” and “The Idol.”
Details about the movie’s plot have been scarce, but it seems to involve characters leaving a make-believe Barbie world for the real world.
The wide diversity of the cast — which features several different actors playing Barbie and Ken — also seems to be a commentary on Barbie’s white, all-American roots.
“We were able to cast people of different shapes, sizes, differently abled, to all participate in this dance — all under this message of: You don’t have to be blonde, white, or X, Y, Z in order to embody what it means to be a Barbie or a Ken,” said actor Simi Liu, who plays one of the Kens.
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The post Is Barbie Jewish? The complex Jewish history of the doll, explained. appeared first on Jewish Telegraphic Agency.
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Amid Rising Antisemitism, American Jews Make Aliyah to Israel Seeking Safety, Community, Impact
Olim gather at JFK Airport in New York, preparing to board Nefesh B’Nefesh’s 65th charter flight to Israel. Photo: The Algemeiner
NEW YORK/TEL AVIV — Confronted with rising antisemitism and unease in the United States, a growing number of American Jews are choosing to make aliyah, embracing the risks of war in the Middle East for the chance to build new lives and foster meaningful communities.
On Wednesday, 225 new olim arrived in Tel Aviv on the first charter aliyah flight since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Aliyah refers to the process of Jews immigrating to Israel, and olim refers to those who make this journey.
Nefesh B’Nefesh (NBN) — a nonprofit that promotes and facilitates aliyah from the US and Canada — brought its 65th charter flight from New York, which The Algemeiner joined.
Founded in 2002, NBN helps olim become fully integrated members of Israeli society, simplifying the aliyah process and providing essential resources and guidance.
In partnership with Israel’s Ministry of Aliyah and Integration, the Jewish Agency for Israel, Keren Kayemeth, and the Jewish National Fund, NBN has helped nearly 100,000 olim build thriving new lives in Israel.
Shawn Fink is one of the 225 people who embarked on the life-changing journey earlier this week, leaving Cleveland, Ohio, with his wife, Liz, and their son.
For Fink and his family, making aliyah was driven not only by their love for Israel and desire to build a new community, but also by the escalating threats and uncertainties facing Jewish communities abroad since the outbreak of the war in Gaza.
“Mostly, we were frustrated with the direction the United States is taking, and the rise in antisemitism was a major concern for us,” Fink told The Algemeiner.
Like many countries around the world, the US has seen an alarming rise in antisemitic incidents and anti-Israel sentiment since the Oct. 7 atrocities.
According to the latest data issued by the FBI, hate crimes perpetrated against Jews increased by 5.8 percent in 2024 to 1,938, the largest total recorded in over 30 years of the federal agency’s counting them.
A striking 69 percent of all religion-based hate crimes that were reported to the FBI in 2024 targeted Jews, who constitute just 2 percent of the US population, with 2,041 out of 2,942 total such incidents being antisemitic in nature. Muslims were targeted the next highest amount as the victims of 256 offenses, or about 9 percent of the total.
Fink explained that the increasing costs of living a Jewish life in the US — from education to kosher food — weighed heavily on his family’s decision to make the move to Israel.
While they first considered making aliyah five years ago, Fink and his family had to put the plans on hold for personal reasons — returning to the idea only in the past few months when the timing finally worked in their favor.
“We started planning it seriously in November and began the entire process with Nefesh B’Nefesh,” Fink told The Algemeiner. “It’s been a nonstop whirlwind ever since.”
For them, the current war did not stop their plans, but it did influence the cities they explored for their new home.
“The war really reinforced for us the importance of supporting Israel and our community,” Fink said. “By making aliyah, we felt we could do even more to help.”
Even though it is difficult to leave behind family and close friends, they look forward to reconnecting with friends in Israel, making new connections, and building a vibrant new community.
“Making aliyah in less than six months has been a whirlwind. I’d encourage anyone considering it to give themselves at least twice as much time, double the budget, and be prepared for plenty of unexpected starts and stops along the way,” Fink told The Algemeiner.
Nefesh B’Nefesh provides assistance to families throughout their entire aliyah journey, offering guidance before relocating and continued support once in Israel.
The Israeli government also complements these efforts with resources and financial incentives to help newcomers settle and ease their transition into their new lives.
“Once the ticket is finally in your hand and you’re waiting to board the plane, you realize that all the challenges and obstacles along the way were worth it,” Fink said.
Veronica Zaragovia was also one of the 225 olim who joined the flight earlier this week.
Similarly to Fink and his family, Zaragovia decided to make aliyah, driven not just by her love for Israel, but also by the increasing challenges of being Jewish abroad and the hope of making a meaningful impact by serving her community.
From Florida, she embarked on the journey alone, excited for all the new opportunities and possibilities that awaited her in her new home.
“I want to take pride in being Jewish and in Israel — that’s why I’m making aliyah,” she told The Algemeiner, reflecting on the move she has been planning for the past two years.
“It’s a huge concern for me that in some places in the US, I can’t — or maybe shouldn’t — wear my Star of David necklace,” she said. “I don’t feel that Jews can be fully safe anywhere in the country. The rise in antisemitism has been truly shocking and deeply concerning.”
Zaragovia, who worked as a journalist in the US, said her love for storytelling and uncovering the truth played a key role in her decision to make this move.
“After Oct. 7, I felt that the way my colleagues and other journalists were covering Israel was wrong and unfair,” she said.
“As someone whose career is built on facts and truth, I didn’t see that reflected in their reporting. That’s why I decided to make a difference by being there myself,” she continued.
Rather than deterring her decision to make a change, Zaragovia explained that the current war only reinforced it.
“It became clear that I needed to go, be there with my people, and make a difference through my work,” she said. “I couldn’t have done this without Nefesh B’Nefesh. They’ve been incredible, guiding me every step of the way from start to finish.”
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Mike Huckabee, Israeli Government Push Back Against Claims of ‘Famine’ in Gaza
US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun
The Israeli government and the US Ambassador to Israel, Mike Huckabee, are pushing back against international criticism after a UN-backed authority declared a famine is taking place in Gaza.
“To the uninformed who claim Israel is starving Gaza, get the facts & read the thread below,” Huckabee said on X on Friday. “Tons of food has gone into Gaza but Hamas savages stole it, ate lots of it to become corpulent, sold it on [the] black market but they didn’t give it to the hostages.”
His comments came hours after the Integrated Food Security Phase Classification (IPC), the global body that monitors hunger crises, reported that famine thresholds had been met in Gaza City and surrounding areas, with more than half a million people already experiencing catastrophic levels of hunger. The IPC warned that the number could rise to 641,000 by the end of September if conditions do not improve.
The office of Israeli Prime Minister Benjamin Netanyahu, in a post on X, dismissed the IPC’s conclusions as “an outright lie,” insisting Israel “does not have a policy of starvation” but rather “a policy of preventing starvation.” Israeli officials note that thousands of aid trucks have entered Gaza and blame the ruling Hamas terror group for diverting supplies.
Huckabee’s remarks echoed that position, framing the Islamist group as the central cause of hunger. Israeli leaders and their allies accuse Hamas of stealing food, hoarding aid, and reselling goods on the black market at inflated prices instead of distributing them to civilians or releasing Israeli hostages.
The United States and Israel set up the Gaza Humanitarian Foundation (GHF) earlier this year to coordinate aid deliveries outside of UN channels, after accusing Hamas of exploiting international assistance. The group says it delivers more than a million meals a day, but humanitarian organizations counter that the aid falls far short of what is needed.
Distribution sites have often descended into chaos, with starving crowds surging around convoys. Human rights groups have described the alleged famine as a “man-made catastrophe” and accused Israel of weaponizing hunger.
Israel recently increased the flow of humanitarian supplies into Gaza, after imposing a temporary embargo in an effort to keep them out of the hands of Hamas. While facilitating the entry of thousands of aid trucks into Gaza, Israeli officials have condemned the UN and other international aid agencies for their alleged failure to distribute supplies, noting much of the humanitarian assistance has been stalled at border crossings or stolen. According to UN data, the vast majority of humanitarian aid entering Gaza is intercepted before reaching its intended civilian recipients.
Last week, Israel’s Coordinator of Government Activities in the Territories (COGAT) released a report saying that Hamas has been inflating the death toll of Palestinians due to malnutrition and that most of those verified to have died had preexisting medical conditions.
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Italian Hospital Staff Discard Israeli-Made Medicine as Concerns Mount Globally of Antisemitism in Health Care
In Italy, Dr. Rita Segantini and nurse Giulia Checcacci throw products of the Israeli company Teva Pharmaceutical in the garbage in protest against Israel. Photo: Screenshot
Two medical workers in Italy filmed themselves discarding Israeli-made medicine in protest against the Jewish state at their workplace, fueling global concerns of antisemitism in health-care facilities as a doctor in the United Kingdom who praised Adolf Hitler was allowed back to work this month.
A doctor and a nurse who work at a community hospital in Pratovecchio Stia, near Arezzo in Tuscany, recently posted on social media a video of themselves dramatically throwing away products from Teva Pharmaceuticals, an Israeli company.
Italy
Throwing Israeli drugs in the binAt the Casa della Salute in Pratovecchio Stia, two public employees – Dr. Rita Segantini and nurse Giulia Checcacci – film themselves throwing away drugs manufactured by TEVA.pic.twitter.com/nQhc3TIQT3
— Hamas Atrocities (@HamasAtrocities) August 20, 2025
Dr. Daniel Radzik, a senior member of the Italian Jewish Medical Association, told Ynetnews that his organization is “very concerned about the event.”
“It’s evident that this act was not accidental, but carried out with the intention of encouraging the boycott of medicines produced in Israel,” he added.
Dr. Rita Segantini and nurse Giulia Checcacci apologized for the video following backlash, saying, “We apologize to anyone offended by the video. It was a symbolic gesture for peace. We did not actually throw away any medicine.”
In Italy, Dr. Rita Segantini and nurse Giulia Checcacci throw products of the Israeli company Teva Pharmaceutical in the garbage in protest of Israel. Photo: Screenshot
However, the Italian Jewish Medical Association was skeptical of the apology.
“They tried to explain in a very naive way. Because they say that their act was only symbolic, made for peace and that the medicine was only integrator and they don’t want really to throw them to the rubbish,” Radzik said.
The doctor and nurse claimed the items were not medications purchased by the hospital, but rather items such as wet wipes that are given out for free, and that they removed them from the trash after filming. Additionally, they claimed the video was filmed after working hours.
Meanwhile, a doctor in the UK was allowed to return to work this month after praising Hitler during an antisemitic rant and making racist comments about a colleague.
“All this antisemitism … if Hitler was around today, I would support him as he got rid of horrible f—kers like him,” Dr. Mili Shah said in reference to a colleague in 2021, according to British media.
In response, Shah was reportedly suspended for four months. However, a review by the Medical Practitioners Tribunal Service in July concluded Shah, who is no longer employed by NHS University Hospitals of Liverpool Group, is fit to return to work.
These recent incidents come as concerns mount globally over antisemitism in health-care spaces, with Jews feeling unsafe due to medical professionals expressing antisemitism or even outright death threats against Israelis.
In the UK, for example, the University College London Hospitals NHS Foundation Trust (UCLH Trust) issued an apology this past week following a patient’s complaints about the placement of anti-Israel posters at a facility. These posters — which read “Zionism is Poison,” called for a “Free Palestine,” and accused Israel of wantonly starving and killing Palestinians — led a patient to reach out to the group UK Lawyers for Israel, expressing fear of receiving subpar treatment if the hospital staff discovered she was Jewish. The chief executive of UCLH Trust released a statement apologizing for the posters.
Meanwhile, in a separate incident, midwife Fatimah Mohamied, who resigned from her position after UKLFI highlighted her anti-Israel social media posts, has now filed a claim against Chelsea and Westminster Hospital NHS Foundation Trust, alleging a violation of her rights. Mohamied’s posts included her defending and celebrating the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion and massacre across southern Israel.
Other Western countries have seen health-care providers’ antipathy toward Israel manifest as violent threats.
In the Netherlands, police opened an investigation into Batisma Chayat Sa’id, a nurse who allegedly stated she would administer lethal injections to Israeli patients.
Although Sa’id denied making the comments, claiming someone was “pretending to be me,” an account under her name also posted threatening messages aimed at Jewish people last year, including “Your time will come — don’t spare anyone,” and another in which she described the burial of Israelis in Gaza as “a dream come true.”
The nurse’s alleged threat mirrors a similar incident in Australia, in which video showed two nurses — Ahmad Rashad Nadir and Sarah Abu Lebdeh — posing as doctors and making inflammatory statements. The widely circulated footage showed Abu Lebdeh declaring she would refuse to treat Israeli patients and instead kill them, while Nadir made a throat-slitting gesture and claimed he had already killed many.
“Now they actually brag online about killing Israeli patients,” Shira Nussdorf, a US-born Jewish woman who moved from Israel to Australia six years ago, told The Algemeiner earlier this year when the video first emerged. “I don’t know how safe I would feel giving birth at that hospital.”
Following the incident, New South Wales authorities in Australia suspended their nursing registrations and banned them from working as nurses nationwide. They were also charged with federal offenses, including threatening violence against a group and using a carriage service to threaten, menace, and harass. If convicted, they face up to 22 years in prison.
The issue of antisemitism in medical facilities also extends to North America.
A December 2024 study by the Data & Analytics Department of StandWithUs, a Jewish civil rights group, found that 40 percent of 645 Jewish American health-care professionals surveyed reported experiencing antisemitism in the workplace. A similar study of Canadian Jewish health workers conducted last year reached 80 percent.