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Meet the bartender behind New York’s new Hanukkah-themed cocktail bar
(New York Jewish Week) — During the so-called “winter holiday season,” Christmas cheer takes center stage, while Hanukkah gets relegated to hobbled-together end caps at grocery stores (if that).
This is something that’s long irked Naomi Levy, a 36-year-old Jewish bartender who lives in Boston. There, as in New York, Christmas-themed pop-up bars appear all over the city — leaving Levy feeling like a “tourist,” she said, in her hometown.
But instead of bah-humbugging the situation, Levy took action: In 2018, she opened the Maccabee Bar, a Hanukkah-themed pop-up in Boston. Now in its fifth year, the cocktail bar, open only in December, serves drinks like the Latke Sour (apple brandy, potato, lemon, egg white, bitters) and an Everything Bagel Martini (“everything” spiced gin, tomato water, dill, vermouth), as well Jewish- and Hanukkah-adjacent small bites, such as latkes, sufganiyot and Bamba.
And now, for the first time, the Maccabee Bar is expanding to New York, where it will be hosted by Ollie, a bar in the West Village, from Dec. 13 through 31.
Levy had hoped to bring the Maccabee Bar to New York in 2020 but that was delayed. “I honestly cannot believe that nobody has done this before me in New York,” Levy told the New York Jewish Week.
To become the Maccabee Bar, Ollie will be covered in blue and white Hanukkah lights and decor. “It’s going to be crazy,” Levy said. “I’ve mentally prepared. I definitely encourage reservations.”
Ahead of the Manhattan Maccabee Bar opening, the New York Jewish Week caught up with Levy to talk about what inspired her, how she expanded and what, exactly, creating a Hanukkah-themed cocktail entails.
This interview has been lightly edited for length and clarity.
Levy was named “Best Bartender” by Boston Magazine in 2019. (Ezra Pollard)
New York Jewish Week: What was the inspiration behind starting a Hanukkah-themed bar?
Naomi Levy: I really love the holiday season and for many, many years I ran a bar called Eastern Standard in Boston. We were open all the time, so I worked every Christmas. I always really loved the holiday spirit and started seeing a lot more of these Christmas-themed bars popping up. But as much as I love all of the festivities this time of year, I also feel very much like a tourist because I don’t celebrate Christmas. I wondered what would happen if I created a pop-up bar that was completely dedicated to Hanukkah. Luckily, I had just opened at a new bar and the ownership was amenable to trying stuff out. We gave it a go and it was absolutely incredible. The turnout was amazing. People were so excited — I’ve never been called a “mensch” for making a cocktail before. I realized, “Oh my gosh, it’s not just me that had that feeling this time this year.” There’s a group of people that are underrepresented and would love to really feel like they get to get into this festive time of year just as much as everyone else. It’s been really exciting to watch it grow and just to be able to bring my culture and bring something fun to the community.
After four years in Boston, what was the process of opening a pop-up in New York and how did you make the leap?
I had reached out to a couple friends in New York. What was really exciting to me about Ollie is that I have a former staff member from Boston who moved to New York, and he works at Ollie now. He has worked at a couple of the Maccabee Bars in Boston. It’s good to have someone who works there who’s been through it and understands what they’re getting into and things like that. He connected me with the owner and they were really excited about it. It’s just that much more helpful that I have someone there that knows what’s about to happen.
What are you most excited about in bringing the energy of Maccabee Bar to New York?
I just really hope to provide a place where people get to celebrate and not in the same way that they already have access to.
We’re starting with one location in New York, but in Boston we have two locations because the demand has just been that high. We now have Maccabee regulars [in Boston]. Last year, I had a customer who said, “My mom told me to come to this!” I just thought, how cool is it that we’re a bar that your mom’s telling you to go to?
Tell me a little bit about the cocktails and how you make them Hanukkah-themed.
My cocktail style in general tends to be pretty culinary. I tend to get inspiration from food and food flavors, which is perfect for a Hanukkah menu since there are so many delicious foods that we eat. The Latke Sour is obviously inspired by latkes. Then we have the Hebrew Hammer, which is inspired by sufganiyot. We make a leavened sugar, which is basically a yeasted simple syrup, to give you that kind of yeasty sensation of a doughnut, but it’s actually a really nice dry, sour cocktail.
To me, it’s also really important to showcase flavors from different aspects of the Jewish diaspora as well. I am Ashkenazi, but it’s really important to me to also showcase Sephardic flavors. So we have a drink that is called Ocho Candelika, which is actually the name of a song in Ladino that is all about the celebration of oil. So we do an olive oil-infused gin with a little honey, almond, apricot and lemon for some of those more classic Spanish and Sephardic flavors.There’s a drink this year that’s inspired by Ethiopian Sanbat Wat [a spicy chicken stew typically made on Shabbat] with berbere spice in it.
Then there will be all sorts of fun things, ranging from a hot drink that has a syrup in it that is kind of tzimmes-inspired and a flip that’s rugelach-inspired. So it will be both very, very Hanukkah-associated things but also just some wider Jewish flavors.
The Maccabee Bar will be at Ollie, 64 Downing Street, beginning Tuesday Dec. 13 through Saturday, Dec. 31. Find details and reservations on Maccabee Bar’s website.
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Her daughter left the Bondi Beach Hanukkah celebration just before the shooting, then asked, ‘Mommy, why do they hate us so much?’
The daughter of an American expatriate living about two miles from the mass killing at a Hanukkah celebration in suburban Sydney, Australia, escaped the carnage by coming home to change clothes, her mother said.
“She’d been there earlier that afternoon, on the bridge where they were shooting. She came home, changed her clothes, and was getting ready to go again,” said Michelle Stein-Evers, a former Los Angeles resident and a co-founder of the Alliance of Black Jews in 1995.
“She and her friends were on their way back to Bondi to go to the party and have something to eat, and they were stopped by the police,” Stein-Evers said. “She found out why, and she started calling everyone to let us know. Her best friend’s cousin was killed. Another best friend’s cousin was shot in the leg.”
Her daughter, who is 22, had previously locked down her Facebook account out of privacy concerns and requested that her name not be used. As the massacre unfolded Sunday, she turned to social media to search for information.
“‘Oh my God, there’s bodies everywhere,’” Stein-Evers said her daughter told her.
She also asked where her father was, amid rumors — later proven untrue — that the neighborhood where he had gone to play tennis was also affected.
Stein-Evers said the events were unfolding within minutes of their home, where she was alone after her daughter headed back toward the beach.
“It was scary. It was nothing but sirens — sirens and sirens — and helicopters,” she said.
Stein-Evers said she knew the first victim publicly identified among the dead, Rabbi Eli Schlanger, who helped organize the celebration.
“He was, by consensus, one of the nicest guys in the Jewish community in Sydney,” she said.
Antisemitic incidents have been rising in Sydney and across Australia since the Hamas attack on Israel on Oct. 7, 2023, Stein-Evers said, adding that her daughter stopped attending the prestigious University of Sydney because of campus protests.
“She was constantly being heckled, asked, ‘Where are you from? Are you Jewish? Are you an Arab? Why aren’t you with us?’” Stein-Evers said. Her daughter would not respond to the questions and eventually enrolled in distance learning through a college in Melbourne.
Stein-Evers, who has lived in the Middle East — including in Muslim-majority countries — as well as Europe and the United States, said she now has concerns about her own safety.
“I was never scared to be a Jew in America. I was never scared in Germany,” she said — a fear she said is now shared by her daughter.
“When she came home last night, she was in tears,” Stein-Evers said. “‘Mommy, why do they hate us so much?’”
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Will laying tefillin make a difference? A rabbi responds to his cousin’s murder in Australia attack
The first thing I did when I heard news of the attack at Bondi Beach — at what must have been midnight Australian time — was to call my dear friend Michelle.
No response, though that’s not atypical: an American expatriate who’s lived in Sydney for a generation, she usually doesn’t get back to me for a day or two. Then I worked social media, searching for her and anyone else I might be connected to via Jewish geography — which often means a friend-of-a-friend among Facebook users.
While searching, the enormity of the horror set in. Fifteen people dead, about 40 wounded, hundreds under fire on the beach where the Chabad of Bondi, near Sydney, held its “Chanukah by the Sea” event.
If there were people I knew — one survivor had previously written for the Forward — the names of those killed weren’t released yet, except for Rabbi Eli Schlanger, who organized the celebration. His death was confirmed by his cousin, Rabbi Zalman Lewis of Brighton, England.
“My dear cousin, Rabbi Eli Schlanger was murdered in today’s terrorist attack in Sydney. He leaves behind his wife & young children, as well as my uncle & aunt & siblings,” Lewis posted on Facebook.
Lewis turned quickly from his cousin – “More about Eli later in the week” – to what to do next.
“Do a Mitzvah today,” he wrote. “Send pictures wearing Tefillin, saying a prayer, giving extra charity, lighting Chanukah candles.”
The suggestion instantly reminded me of another by a Chabad rabbi, in answer to a question by CNN’s Jake Tapper two weeks after the Oct. 7 attack. In the face of Hamas’s evil, that rabbi said, “Every Jewish woman should please before the Sabbath and before sundown light the Shabbat candles.”
I recall seeing Tapper’s baffled expression. It’s similar to what I’m sure many who saw Rabbi Lewis’s message must be thinking: There’s a major attack on Jews and all you can say is put on tefillin? How about kill all the terrorists?
At the other extreme are those cheering on the attackers — including one friend-of-a-friend (Jewish, I’m all but certain) who posted, “At this point, these random attacks are the only way to stop Israel. It should’ve never gotten this far but unfortunately the Zionists have brought us all here.”
I have to believe — or hope — the latter is an extreme minority opinion, and I’ll spare the poster’s name lest it incite any reciprocal violent reaction.
As for the former, kill-them-all reactions immediately run into the reality that it isn’t so easy to do, illustrated disastrously by the Gaza war. Measured purely in casualties and carnage, it was a military victory. Politically and morally, it was a public-relations disaster for Israel.
That reality has led some Jews to question the wisdom of celebrating Hanukkah as a Maccabean victory. Instead, many are accentuating Gemara rabbis who argued the holiday is more about the miracle of the oil than military might.
That doesn’t mean their successors have evolved into pacifists, but Chabad rabbis are largely speaking to Jews, about being Jewish, and, as they see it, things Jews can do themselves to repair the world.
“Let’s flood the world with goodness. As Jews, we know, as difficult as it might seem, that light & good will always win,” Rabbi Lewis wrote.
You don’t have to walk into a Chabad house to hear that. My own Reconstructionist rabbi in Duluth, Minnesota, said essentially the same thing, writing to congregants on Sunday, “Let us not succumb to fear or despair but rather embrace our faith that much more resolutely.”
Maybe some prayers are answered. Hours after my calls and messages — but much sooner than her usual replies — Michelle finally responded.
“Physically, we’re fine,” she said.
So she is safe. But too many others were not. And if faith prevents a similar fate for even a single human being, pray away.
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New York Jewish leaders at menorah lighting call for solidarity and pride after Bondi Beach Hanukkah attack
(New York Jewish Week) — Rivkah Rothschild was on her way to a public menorah lighting in New York City on Sunday evening when she decided to recite a specific Jewish prayer to herself.
“I actually said Shema Yisrael, which is the prayer that we say before passing away, just in the taxi coming over, just in case there were any terrorists here,” said Rothschild just after the event.
An attorney in Midtown East, Rothschild was planning to skip the menorah lighting at Carl Schurz Park until Rabbi Ben Tzion Krasnianski, the executive director of the Chabad Lubavitch of the Upper East Side, asked her and her fellow community members to come out following the deadly shooting at a Chabad Hanukkah party in Sydney, Australia.
“I think we all are very shaken. We’re devastated by the news of what happened today in Sydney, Australia. All our hearts are all broken for the people that are suffering what they’ve experienced there,” said Rothschild. “I was fearful when I made the decision that I’m coming.”
The menorah lighting just outside of Gracie Mansion, which was hosted by the UJA-Federation of New York, Chabad of the Upper East Side and Kehilath Jeshurun, was one of dozens that took place across New York city to mark the first night of Hanukkah.
Hundreds of people crowded together on the ice-covered promenade of the park, enjoying sufganiyot and latkes, as sorrow and determination hung in the air.
“It was a very unified spirit and a strong energy, a resolute energy, an energy of conviction, determination,” said Rothschild following the event. “In my study of history, when Jews are in danger, we usually do three things. None of them work. We appease, we flee and we ignore. We’re not doing any of that now.”
Despite the attack, which killed 15 people and injured dozens more, Chabad officials and Jewish leaders across the country urged for planned Hanukkah celebrations to move ahead with added security measures.
“Out of an abundance of caution, the NYPD has significantly increased security around Hanukkah celebrations, menorah lightings, and Jewish houses of worship across all five boroughs,” wrote NYPD Commissioner Jessica Tisch in a post on X. “New Yorkers will see an enhanced uniformed presence, specialized patrols, counterterrorism resources, and additional protective measures deployed where appropriate.”
Indeed, over a dozen New York police officers and members of Chevra Hatzalah, the New York-based Jewish ambulance service, could be seen on the outskirts of the crowd as Hanukkah songs blared over the speakers.
Prior to the lighting of the menorah, which sat raised above the crowd, several rabbis, Jewish leaders and city officials gave speeches where they urged the crowd to counter the attack in Sydney by being proudly Jewish.
The incoming comptroller of New York, Mark Levine, who urged Jewish New Yorkers to attend menorah lightings earlier in the day, told the crowd that none of the public Hanukkah events throughout the city had been cancelled and that “turnout has been off the charts.”
“We are aspiring now to be modern-day Maccabees, this is who we are in New York City,” said Levine. “To those who hate us, know that we are not going anywhere. We will not let you intimidate us, not here in this park, not in front of Park East Synagogue, not in our schools, not in our subways, nowhere.”
Julie Menin, a Jewish politician who declared victory last month in the race for City Council speaker, told the children in the audience that “this too shall pass and things will be brighter.”
“This is an incredibly difficult day for the Jewish community, and it is really only by coming together and celebrating the fact that we are Jewish, that we are lighting the menorah tonight, that we are lighting the candles in the darkness, that we are going to heal, and it is only through education that we are going to fight antisemitism,” said Menin.
Throughout the speeches, many leaders also took aim at the increase in antisemitic rhetoric that has proliferated around the globe over the course of the war in Gaza.
Some also specifically decried the use of the phrase “globalize the intifada,” a common pro-Palestinian slogan that Mayor-elect Zohran Mamdani declined to condemn during his campaign. He later said he would discourage its use.
“We are shocked and heartbroken about what happened, but we’re not surprised,” said Hindy Poupko, the senior vice president of community organizing and external relations at UJA-Federation of New York. “After two years of people shouting on our streets ‘Globalize the intifada’ from New York to Sydney, words have consequences. The violent rhetoric must end, and we call on all of our leaders and our elected officials to condemn that rhetoric.”
Rabbi Chaim Steinmetz, the leader of the Orthodox Congregation Kehilath Jeshurun on the Upper East Side, also directed his commentary to the use of the phrase.
“I need to make this very clear, because some don’t understand it. Globalizing the intifada is not an unfortunate phrase, it’s not something to be discouraged, globalizing the intifada is a call to murder,” said Steinmetz. “It’s time for us to tell the truth that this anti-Zionism has led to the death of Jews in Boulder, in Washington D.C., in Leeds and in Sydney. It’s time to say that anti-Zionism kills Jews.”
The alleged attackers in Sydney may have pledged allegiance to the Islamic State terrorist group, according to news reports out of Australia. No reports have suggested that they made any specific comments during the attack.
In an extensive post on X Sunday, Mamdani condemned the attack and reiterated his commitment to “work every day to keep Jewish New Yorkers safe.”
“This attack is merely the latest, most horrifying iteration in a growing pattern of violence targeted at Jewish people across the world,” wrote Mamdani. “Too many no longer feel safe to be themselves, to express their faith publicly, to worship in their synagogues without armed security stationed outside.”
Also on the stage at Carl Schurz Park Sunday night was Rabbi Menachem Creditor, a scholar in residence and rabbi for the UJA-Federation of New York whose brother-in-law, Arsen Ostrovsky, was shot during the attack in Sydney.
“I asked him just an hour ago, what should I say to your sisters and brothers in New York as your brother? He said, darkness will never triumph. We will prevail,” said Creditor. “We have a long history of doing better than surviving, friends. We have come back from so much darkness.”
Ben Axelrod, a 30-year-old Jewish resident of the Upper East Side who was in the crowd Sunday night, said he had cried that morning when he learned the news of the attack, but did not feel deterred from coming to the menorah lighting.
“Because at the end of the day, this is not new, it is scary, but we have to keep moving for all those who passed, and we can honor their memory by continuing to be proud Jews,” said Axelrod.
Rena Tobey, a 66-year-old Jewish resident of the Upper East Side, said that she had not planned to come but decided to attend the menorah lighting after learning of the attack.
“This is about light increasing every night, and we have to know that candles are temporary, but we have to carry that light with us no matter what the darkness is in the world,” said Tobey.
Another Jewish attendee of the menorah lighting, who identified himself by his first name, Steven, said that he was not afraid to come to the event despite the attack.
“We’re a strong, vibrant community, and we’re proud of who we are, and it shows how strong and proud we are given the weather conditions that we all came out,” said Steven. “Once we start to feel fear, you’re giving in, and we don’t give in.”
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