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On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online
(JTA) – Next month will mark three years since the Covid outbreak was officially declared a pandemic, which is 30 in Zoom years. For those lucky enough to be spared the worst of the pandemic, it nevertheless changed how they worked, played and socialized. Very few businesses — especially in the nonprofit sector that includes synagogues and other Jewish institutions — didn’t move at least part of their operations online.
“We were living in a world that changed overnight,” Tiffany Shlain, the artist, activist and Emmy-nominated filmmaker told me recently. “On the more technical side, we were forced to live on our screens in a way that made us realize how much better the real thing is. However, this move to online spaces did expand what Jewish learning and organizations we can tap into.”
I spoke to Shlain ahead of the Jewish Digital Summit, which begins next Tuesday. It’s a three-day, fully virtual conference run by 70 Faces Media, the parent company of the Jewish Telegraphic Agency, the New York Jewish Week and other sites. (Go here to register and for more information.) Shlain will be among the industry leaders helping individuals and organizations working in Jewish spaces to boost their digital expertise.
A pioneer in both realms, Shlain is the founder of The Webby Awards for excellence on the internet. She is also the author of the 2019 bestseller, “24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection,” which calls for a 24-hour “Tech Shabbat” for people glued to their screens
“During Covid, it was a lifesaver,” she said, referring to her family’s experience taking breaks from technology at their home in Northern California. “At a time when it felt like all the days were the same, blurring together, we got a hard stop every week, and a chance to spend time with each other, off screens, in nature, doing things we loved. When we got back online afterward, the internet felt fresh (and we did too). This is still what keeps me balanced in today’s 24/7 world.”
For the times people are plugged in, and want to be better creators and consumers of digital content, I asked Shlain to share her recommendations for various sites, projects and organizations that are getting it right. Who’s succeeded in keeping people connected, or reimagining what ritual and community look like now?
“Now that we are in this new phase of the pandemic, we need to reconsider what works best online and what’s better in person,” she said.
Here are her recommendations for the hybrid future:
The culture site and online community calls itself “Jewish, feminist, and full of chutzpah” and is part of 70 Faces Media.
“If you want to see how to ‘do’ Instagram, check out HeyAlma. It’s always witty, insightful, funny, and ironic — it’s my favorite Jewish Instagram handle. My daughter Odessa, who’s in college, and I are constantly sending each other their posts. I love their spot-on tone. It feels like we’re all in on the same joke, which is exactly what it feels like when you meet another Jew.”
Comedy writer David Adam Javerbaum ran the satiric Twitter account, which had 6.2 million followers before shutting down last November.
“Twitter used to be my preferred social media, although now I am on Instagram much more. One of my favorite Twitter handles of all time was TheTweetOfGod. Once Elon Musk started destroying Twitter, TheTweetOfGod sadly left, but there’s still a record there of all his posts. I highly recommend checking it out for his pure brilliance at taking a concept and using the medium in all its holy glory. The creator (ha!) ran with this concept of God tweeting in so many brilliant directions, even down to the one person he follows. It’s a great example of taking a new format and using all its different constraints for maximum entertainment and engagement.”
“No one gets between me and my community in my newsletter,” says Tiffany Shlain, an artist and activist based in Northern California. (Courtesy)
An arts and culture non-profit that helps foster experiential Jewish projects and programs, including podcasts, film, multimedia, art projects and holiday events.
“I am a firm believer that arts move society in a way that creates important changes, which is what Reboot is all about. Reboot is a thriving, provocative hotbed of creativity. I love Reboot’s ambitious rethinking of Jewish rituals, their podcasts and newsletter, and now their Reboot Studios, which funds new Jewish media content. I was part of the first cohort when it was very much an experiment and I have collaborated on many projects with people in their network. It’s also been great to see it grow into this amazing community of artists and culture leaders. Covid activated this network both internally and for great public experiences in a whole new way that continues today.”
A national nonprofit that empowers people 21-39 to host Shabbat meals and build community.
“I love the way OneTable brings young Jews together to organize and facilitate Shabbat experiences.They have a great Mad Lib-like questionnaire to help users figure out how they want to experience Shabbat. They also offer DIY tools for hosting and attending Shabbat dinners. I highly recommend exploring their site. We’ve worked together on a couple of films about the value of Shabbat you can see while you’re there. Rethinking Shabbat for the 21st century has been a big focus of my Jewish work, and I love the way OneTable scales this online. We are working on a cool four-week online program for people to try screen-free Shabbats in 2023. Stay tuned.”
Shlain’s own newsletter offers a highly curated combination of her own projects, arts events and “things I think you’ll find interesting.”
“I’ve been writing a monthly newsletter called ‘Breakfast @ Tiffany’s’ for over 25 years. Each month, I share both the project that I’m working on and a selection of books, films, podcasts, art exhibits, events and articles to inform and inspire, make you laugh and think. It always features a lot of Jewish work. I love sharing my perspective on what’s going on in the world through my lens as a Jew, mother, wife and human on this planet. It’s also my laboratory as I am both sharing what I think is best online and in the real world. So many organizations focus primarily on social media posts but as we repeatedly see, the social media company can change the algorithm and what we see with a switch of a business plan or CEO. No one gets between me and my community in my newsletter. It’s a straight connection, and I love the call-and-response feedback I get from readers who have been with me a long time and new ones. It’s a way to ensure you can communicate with your audience with no one else in control of who sees what.”
The conversational chatbot uses artificial intelligence to create everything from poems and cover letters to film scripts and term papers.
Chat GPT is basically a digital golem. People may have read about it but everyone should try it to get an experience of its capabilities. Could this be the ultimate Jewish online experience — where it’s all about knowing how to ask questions and decipher and wrestle with the truth?
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Yiddishkayt LA and New Lehrhaus merge — but is this good for Yiddish?
For most Jewish institutions, “partnership” might mean a shared event or a guest lecture. But for Yiddishkayt LA and the Bay Area’s New Lehrhaus — two organizations separated by 370 miles and decades of distinct histories — this merger represents something far bolder. They are fusing identities, communities and visions of what West Coast Jewish culture can become.
Rob Adler Peckerar, formerly a key figure at Yiddishkayt LA, has now been appointed director of New Lehrhaus. In an interview he said that the merger strengthens both institutions rather than diluting either one.
Aaron Paley, the founder of Yiddishkayt LA, agrees. “We’re not amplifying one approach at the expense of the other; we’re amplifying both,” he said, adding that he first encountered the Lehrhaus tradition as a UC Berkeley student in the 1970s. The merger, he added, “immediately felt like a homecoming.”
Officially launched November 1, the merger wasn’t born of crisis. It grew from two organizations with parallel instincts: Yiddishkayt LA’s eclectic cultural programming and New Lehrhaus’s commitment to text, dialogue, and community learning.
A celebration — but not without concerns
But some Yiddish fans are concerned about the merger. “We’re 114 neighborhoods in a trench coat pretending to be a cohesive city,” said Aaron Castillo-White, director of the Yiddish culture organization Kultur Mercado and a former member of the Forward’s development staff.
“Yiddishkayt LA was one of the few forces stitching its Yiddish community together.” Now that it will no longer be a separate institution, he’s worried that the “already fragile cohesion” might suffer even more.
The question is: If Yiddishkayt LA becomes absorbed into New Lehrhaus’s broader educational framework, what will happen to LA’s uniquely local Yiddish culture — the concerts, neighborhood pop-ups, cross-art collaborations, and street-level programming? They may not easily transplant into a text-centered institution.
But Adler Peckerar isn’t worried, noting that, in recent years, newer groups like Der Nister and Kultur Mercado have already begun organizing on-the-ground Yiddish programming. Yiddishkayt LA, on the other hand, had moved away from local, place-based events toward livestreamed programs, online archives, virtual learning and broader national audiences who would never attend in-person Los Angeles events.
To understand the stakes, it’s important to understand who these two merging organizations are.
Two genealogies, one experiment
Yiddishkayt LA, founded by Paley in the 1990s, helped define a distinct West Coast model of Yiddish culture: contemporary, experimental and rooted in doikayt — “being present” in one’s milieu. Its Helix Fellowship shaped young artists who saw Jewish culture not as nostalgia, but as creative raw material.
New Lehrhaus, launched in 2021 by Rachel and David Biale, has different roots: In the early 20th century, the Jewish philosopher Franz Rosenzweig founded an informal educational institution in Frankfurt, Germany, called Lehrhaus, that brought assimilated German Jews into engaging Judaic study without demanding any background knowledge or religious observance.
In the new incarnation, based in the Bay Area, the New Lehrhaus became a home for Jews seeking text and dialogue across denominations and backgrounds.
Last year, after Rachel Biale stepped down as director of the New Lehrhaus, the incoming director, Adler Peckerar, saw the joining of forces as a natural evolution. “Merging two strong organizations isn’t about defeat or one absorbing the other,” he said. “It’s strategic thinking about how to build something that can weather today’s volatile nonprofit landscape.”
But that innovation also sharpens Castillo-White’s concern: What disappears when two distinct ecosystems become one?
Diverging visions of the merger’s impact
Castillo-White described Yiddishkayt as “one of the only cultural bridges” in Los Angeles. He worries that a merger, even one made in good faith, could dilute that hyper-local energy.
Adler Peckerar disagrees. Unlike Castillo-White, he argued the merger will expand — not shrink — opportunities for Yiddish. “We’re broadening the ecosystem,” he said.
Biale framed the merger around a larger question facing Jewish institutions: How do they stay relevant without losing depth? She believes that the merger could bring Yiddishkayt LA fans into a much larger orbit of learning, featuring sessions with scholars like the University of Toronto professor Naomi Seidman who writes about the relationship between Judaism, literature, gender studies, translation studies and sexuality.
The new organization plans to dive into an eclectic range of fields in contemporary culture — physics, poetry, Leonard Cohen — as a doorway into Jewish texts. Adler Peckerar believes this approach could make Jewish learning feel relevant for Jews who may otherwise have little or no connection to Jewish learning.
They’re also planning intimate reading circles on radical Jewish thinkers such as Isaac Deutscher, Rosa Luxemburg and Gustav Landauer; classes on endangered Jewish languages and Hasidic history and experimental Yiddish theater and new one-act plays.
What remains to be seen is how the new Lehrhaus-Yiddishkayt will balance its broadened reach with the local energies that shaped each institution. Many in the community will be watching to see which parts of the old ecosystems endure, and what new forms of Yiddish culture might emerge.
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At long last, a TV show captures the experience of multi-racial Jewish families like mine
The new CBS television series Boston Blue has achieved what I long thought impossible — something close to an accurate portrayal of a multi-racial Jewish-American family.
The show, which quietly debuted last month as a spinoff of the hit series Blue Bloods, centers around the Silver family — a clan of police officers and elected officials helping to maintain safety and order across Beantown. They include siblings Lena, who is Black, Sarah, who is white, and Jonah, who is bi-racial.
“We’re just one big happy kinda confusing family,” Lena declares in the pilot episode, as she explains that her mother married Sarah’s father — with Jonah arriving shortly thereafter. And by establishing the Silver family tree so early on, Boston Blue softens the audience up for its real wild-card: The Silvers are all loudly, proudly and unapologetically Jewish.
Their family reminds me of my own. And I think the show got just about everything about our experience right.
In the pilot episode, Detective Danny Reagan (Blue Bloods veteran Donny Wahlberg) arrives in Boston to care for his injured son — who happens to be Jonah Silver’s partner — and is invited by family matriarch, District Attorney Mae Silver, to the type of “family dinner” made famous by Reagan’s own family on Blue Bloods.
Which is how Reagan unexpectedly finds himself at a Shabbat dinner.
When Mae married Sarah’s father — District Judge Ben Silver — she and Lena converted to Judaism, Reagan learns. Jonah was raised in the faith. But Judge Silver was killed a year earlier, leaving Mae’s father, Rev. Edwin Peters, as the de-factor paterfamilias — a Black pastor at one of Boston’s oldest Black churches, kippah-clad and leading a family of Jews as they light Shabbat candles and recite traditional prayers.
It might all seem a bit far-fetched. Unless you know my own family.
We have white Jews, Black pastors, Asian uncles, Latino ex-husbands and mixed-race Jewish twins — that would be my sister and I. Separated on both coasts, it’s been awhile since we all came together for Shabbat like the Silvers. But if we did, our gathering would look a lot like theirs — minus the mansion on Beacon Hill.
This is what makes Boston Blue so refreshing and unexpected. The Silvers’ Jewishness never feels confrontational or contrived.
There are close to 1 million “Jews-of-color” in the United States today, but Boston Blue accurately understands that the family would still be an enigma to most American viewers. But rather than dwell on this potential narrative hiccup, the show’s writers cannily deployed it as a narrative device instead. These are folks who understand they must often explain their unique family dynamics, but ultimately have nothing to prove. They are both confident and casual in their faith.
As a Jew whom many other Jews often fail to recognize as one of their own, I’ve too often felt I’m not allowed to just be Jewish. So it thrills me to see the Silvers so matter-of-fact and well-adjusted in their Judaism — even if it’s only onscreen.
Two years after the Hamas attack of Oct. 7, 2023, and Israel’s subsequent war with Hamas in Gaza, I went into Boston Blue worried about how Israel, antisemitism, Zionism and anti-Zionism might unfold within the show. Owing to the burdens of identity politics and intersectionality, Jews of color are often tasked with bridge-building amid these fractious and conflicted arenas.
Would they be forced to do the same on TV?
Former Law and Order star Ari’el Stachel — whose Israeli father is of Yemenite heritage — speaks of this duty in his new one-man show Other, now playing in New York. Stachel’s parents are both Jewish. But owing to his darker skin, he possesses a fluency in the optics of ethnicity that often sees him forced to field questions about cross-cultural discourse — even when, like me, he so often wishes the askers would just leave him alone.
I think Stachel would be satisfied by Boston Blue, whose showrunners aptly decided to keep war and hate away from the Shabbat table. Rather than try to shoe-horn the current political climate into the narrative, they avoided it all together. I, for one, was relieved: it’s a gift to see a family like mine onscreen, just being together, without being forced to try and solve all our myriad cultural problems at the same time.
I’ve always been leery of the entire concept of “Jews of color”; I worry it can impede us from understanding that all Jews are equally Jewish. So I was nervous heading into Boston Blue. For so long, so many in Hollywood have gotten our stories wrong at best, and been downright offensive at worst. They’ve tokenized and politicized and fetishized our experiences, while failing to actually humanize families like the Silvers and my own. But Boston Blue got it right — and it’s a step, long overdue, in the right direction.
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Mamdani: Israel immigration event at NY synagogue misused ‘sacred space’
(JTA) — Mayor-elect Zohran Mamdani’s team has responded to a protest targeting an event promoting migration to Israel at an Upper East Side synagogue on Wednesday night, suggesting that the event was an inappropriate use of a “sacred space.”
The protest was organized by a group called Palestinian Assembly for Liberation has drawn allegations of antisemitism from Jewish leaders in the city. During it, participants shouted phrases including “globalize the intifada” and “death to the IDF” as well as insults toward pro-Israel counter-protesters like “f—king Jewish pricks,” according to reports from the scene. Police separated the protesters and counter-protesters but did not halt the demonstration.
“The Mayor-elect has discouraged the language used at last night’s protest and will continue to do so,” Mamdani’s press secretary, Dora Pekec, said in a statement Thursday afternoon.
She went on, “He believes every New Yorker should be free to enter a house of worship without intimidation, and that these sacred spaces should not be used to promote activities in violation of international law.”
Pekec did not offer further comments about whether or why Mamdani believed the event at Park East Synagogue, a prominent Orthodox congregation, violated international law.
The event was organized by Nefesh B’Nefesh, the nonprofit that facilitates immigration to Israel for North American Jews. The organization bills its open house events as a chance to “get your questions answered, learn about the process, and discover what life in Israel could look like for you and your family.”
The group is considered a semi-governmental agency in Israel, receiving funding from the Israeli government and works closely with its ministries. It does not assign immigrants to particular communities, but has showcased West Bank settlements — which most of the world, though not Israel or the United States, considers illegal under international law — in events and on its website as possible destinations for new immigrants. (Previous protests in New York and beyond have targeted events at synagogues advertising real estate for sale in the West Bank.)
The organizing group suggested that all of the Jews who have moved to Israel with Nefesh B’Nefesh’s support are “settlers,” a term that some pro-Palestinian activists apply to all Israelis, not just those living in the West Bank.
“Nefesh b Nefesh is an affiliate of the Israeli government and the Jewish Agency for Israel, mainly responsible for the recruitment of settlers to Palestine from North America. Since 2003, they have recruited over 80,000 settlers of which over 13,000 served in the IOF,” Palestinian Assembly for Liberation said in an Instagram post advertising its demonstration, using an acronym by which anti-Israel activists refer to the Israeli army as the “Israel Occupation Forces.” It also called El Al “Genocide Settler Airlines.”
The demonstration is providing an early window into how Mamdani’s long- and deeply held pro-Palestinian views might influence his leadership of the city.
As a state Assemblyman, he sponsored legislation aimed at blocking nonprofits from funding Israeli settlements in the West Bank that some, including critics of the settlement movement, decried as casting an overly broad net.
During the campaign, he initially declined to condemn the protest phrase “globalize the intifada,” drawing allegations of antisemitism. He later shifted to say that he would “discourage” the phrase’s use in New York City, saying that he had learned from a rabbi that many Jews interpret it as a call to violence against them.
Now, Mamdani’s response to the Park East demonstration offers a stark contrast to two robust condemnations of antisemitism he has offered up since being elected, after a swastika was painted on a Brooklyn yeshiva and after the words “F–k Jews” were painted on a Brooklyn sidewalk. Both times, he quickly offered a full-throated denunciation on social media.
This time, even as prominent Jewish voices in the city alleged antisemitism on the part of the pro-Palestinian demonstrators, Mamdani did not make a public comment himself. His office’s statement did not address allegations of antisemitism.
Mayor Eric Adams, who is in Uzbekistan after a visit to Israel this week, said in a statement that he planned to visit Park East upon his return to the city. Calling the rhetoric shouted there “desecration,” he suggested that the protest augured a grim future for the city under Mamdani.
“Today it’s a synagogue. Tomorrow it’s a church or a mosque. They come for me today and you tomorrow,” Adams tweeted. “We cannot hand this city over to radicals.”
The event came the same day that Mamdani announced that Adams’ police commissioner, Jessica Tisch, would stay on once he becomes mayor. Tisch, who is Jewish, has previously criticized the conduct of pro-Palestinian protesters in the city.
Rabbi Marc Schneier, who has been staunchly critical of Mamdani and whose father is the longtime senior rabbi at Park East Synagogue, said he was distressed by how the police allowed the confrontation to unfold.
“What I find most disturbing is that the police, who knew about this protest a day in advance, did not arrange for the protesters to be moved to either Third or Lexington Avenues,” he said. “Instead, they allowed the protesters to be right in front of the synagogue, which put members of the community at risk.”
One of the demonstrators repeatedly shouted about the Nefesh B’Nefesh event attendees, “We need to make them scared,” according to video from the scene.
“This kind of intimidation of Jewish New Yorkers is reprehensible and unacceptable,” tweeted Mark Levine, the Jewish comptroller-elect. “No house of worship, of any faith, should be subjected to this.”
Mark Treyger, CEO of the Jewish Community Relations Council of New York, decried the demonstration as “reprehensible.”
“It is not a violation of any law, international or otherwise, for Jews to gather in a synagogue or immigrate to Israel,” he said.
“Using violent rhetoric and hurling antisemitic insults in front of a crowded synagogue was a direct threat to our community’s safety,” he added. “JCRC-NY reached out to city officials and we have confidence that the NYPD will thoroughly investigate this serious matter. No one should ever have to fear entering or leaving their house of worship and that includes our Jewish neighbors. We stand with the Park East community and with all New Yorkers who reject hate.”
In a statement from a spokesperson, UJA-Federation New York said they were “outraged by the demonstration outside Park East Synagogue.”
“We’ve been in contact with our partners at the NYPD, and they are taking this matter very seriously,” the statement reads. “Calls to ‘globalize the intifada’ and ‘death to the IDF’ are not political statements—they are incitements to violence against Jewish people. Every leader must denounce this heinous language, and the choice to target a house of worship makes it especially vile.”
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