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On one foot: Digital innovator and ‘Tech Shabbat’ pioneer Tiffany Shlain’s lessons from 3 years living online
(JTA) – Next month will mark three years since the Covid outbreak was officially declared a pandemic, which is 30 in Zoom years. For those lucky enough to be spared the worst of the pandemic, it nevertheless changed how they worked, played and socialized. Very few businesses — especially in the nonprofit sector that includes synagogues and other Jewish institutions — didn’t move at least part of their operations online.
“We were living in a world that changed overnight,” Tiffany Shlain, the artist, activist and Emmy-nominated filmmaker told me recently. “On the more technical side, we were forced to live on our screens in a way that made us realize how much better the real thing is. However, this move to online spaces did expand what Jewish learning and organizations we can tap into.”
I spoke to Shlain ahead of the Jewish Digital Summit, which begins next Tuesday. It’s a three-day, fully virtual conference run by 70 Faces Media, the parent company of the Jewish Telegraphic Agency, the New York Jewish Week and other sites. (Go here to register and for more information.) Shlain will be among the industry leaders helping individuals and organizations working in Jewish spaces to boost their digital expertise.
A pioneer in both realms, Shlain is the founder of The Webby Awards for excellence on the internet. She is also the author of the 2019 bestseller, “24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection,” which calls for a 24-hour “Tech Shabbat” for people glued to their screens
“During Covid, it was a lifesaver,” she said, referring to her family’s experience taking breaks from technology at their home in Northern California. “At a time when it felt like all the days were the same, blurring together, we got a hard stop every week, and a chance to spend time with each other, off screens, in nature, doing things we loved. When we got back online afterward, the internet felt fresh (and we did too). This is still what keeps me balanced in today’s 24/7 world.”
For the times people are plugged in, and want to be better creators and consumers of digital content, I asked Shlain to share her recommendations for various sites, projects and organizations that are getting it right. Who’s succeeded in keeping people connected, or reimagining what ritual and community look like now?
“Now that we are in this new phase of the pandemic, we need to reconsider what works best online and what’s better in person,” she said.
Here are her recommendations for the hybrid future:
The culture site and online community calls itself “Jewish, feminist, and full of chutzpah” and is part of 70 Faces Media.
“If you want to see how to ‘do’ Instagram, check out HeyAlma. It’s always witty, insightful, funny, and ironic — it’s my favorite Jewish Instagram handle. My daughter Odessa, who’s in college, and I are constantly sending each other their posts. I love their spot-on tone. It feels like we’re all in on the same joke, which is exactly what it feels like when you meet another Jew.”
Comedy writer David Adam Javerbaum ran the satiric Twitter account, which had 6.2 million followers before shutting down last November.
“Twitter used to be my preferred social media, although now I am on Instagram much more. One of my favorite Twitter handles of all time was TheTweetOfGod. Once Elon Musk started destroying Twitter, TheTweetOfGod sadly left, but there’s still a record there of all his posts. I highly recommend checking it out for his pure brilliance at taking a concept and using the medium in all its holy glory. The creator (ha!) ran with this concept of God tweeting in so many brilliant directions, even down to the one person he follows. It’s a great example of taking a new format and using all its different constraints for maximum entertainment and engagement.”
“No one gets between me and my community in my newsletter,” says Tiffany Shlain, an artist and activist based in Northern California. (Courtesy)
An arts and culture non-profit that helps foster experiential Jewish projects and programs, including podcasts, film, multimedia, art projects and holiday events.
“I am a firm believer that arts move society in a way that creates important changes, which is what Reboot is all about. Reboot is a thriving, provocative hotbed of creativity. I love Reboot’s ambitious rethinking of Jewish rituals, their podcasts and newsletter, and now their Reboot Studios, which funds new Jewish media content. I was part of the first cohort when it was very much an experiment and I have collaborated on many projects with people in their network. It’s also been great to see it grow into this amazing community of artists and culture leaders. Covid activated this network both internally and for great public experiences in a whole new way that continues today.”
A national nonprofit that empowers people 21-39 to host Shabbat meals and build community.
“I love the way OneTable brings young Jews together to organize and facilitate Shabbat experiences.They have a great Mad Lib-like questionnaire to help users figure out how they want to experience Shabbat. They also offer DIY tools for hosting and attending Shabbat dinners. I highly recommend exploring their site. We’ve worked together on a couple of films about the value of Shabbat you can see while you’re there. Rethinking Shabbat for the 21st century has been a big focus of my Jewish work, and I love the way OneTable scales this online. We are working on a cool four-week online program for people to try screen-free Shabbats in 2023. Stay tuned.”
Shlain’s own newsletter offers a highly curated combination of her own projects, arts events and “things I think you’ll find interesting.”
“I’ve been writing a monthly newsletter called ‘Breakfast @ Tiffany’s’ for over 25 years. Each month, I share both the project that I’m working on and a selection of books, films, podcasts, art exhibits, events and articles to inform and inspire, make you laugh and think. It always features a lot of Jewish work. I love sharing my perspective on what’s going on in the world through my lens as a Jew, mother, wife and human on this planet. It’s also my laboratory as I am both sharing what I think is best online and in the real world. So many organizations focus primarily on social media posts but as we repeatedly see, the social media company can change the algorithm and what we see with a switch of a business plan or CEO. No one gets between me and my community in my newsletter. It’s a straight connection, and I love the call-and-response feedback I get from readers who have been with me a long time and new ones. It’s a way to ensure you can communicate with your audience with no one else in control of who sees what.”
The conversational chatbot uses artificial intelligence to create everything from poems and cover letters to film scripts and term papers.
Chat GPT is basically a digital golem. People may have read about it but everyone should try it to get an experience of its capabilities. Could this be the ultimate Jewish online experience — where it’s all about knowing how to ask questions and decipher and wrestle with the truth?
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Our communal definition of Jewish security is too limited. We need a wider one.
On Saturday mornings, I walk through metal detectors on my way into synagogue. I’m aware of why they’re there, and I feel grateful they exist.
My husband, who works at a Jewish day school, is grateful too for the security and cameras keeping an eye on the campus. In 2025, our places of faith require us to invest thoughtfully in safety.
These actions make us more safe, but is that all we need to feel more secure? If you ask me, the way we talk about “security” falls short.
In July, Jewish leaders applauded when Congress approved $274.5 million in federal security funding for nonprofits, including synagogues and Jewish community centers. The applause was deserved. In an era of heightened antisemitism, these dollars matter.
And yet, if our definition of “Jewish security” starts at cameras and locks, and stops with security guards, then it is incomplete. True security must also mean that Jews can afford to see a doctor, put food on the table, and secure a living wage.
The same budget Congress passed in July also cost Jewish households billions of dollars in security, literally. Alongside countless cuts, the administration eliminated more than $1 trillion from healthcare programs that make it possible for millions of Americans to fill a diabetes prescription or access preventative care like a mammogram. The largest of those programs is Medicaid.
I remember when my grandfather’s care needs for his Alzheimer’s ramped up, and I wondered, who was paying for this? For so many families, including mine, the answer in that moment is Medicaid. Today, one in 11 American Jews relies on it. Medicaid is the insurance that provides Holocaust survivors with home health care aids, covers therapy for young queer Jews at Jewish Family Service agencies, and ensures Jewish babies are born without their parents adding the bill to their credit card debt. For more than 650,000 Jews, Medicaid is security. For them, a cut to Medicaid is not abstract; it’s a threat to their lives.
When I read the results of a new study on American Jewish finances, I had to read them again. Twenty-nine percent of Jews say they are struggling or just barely making ends meet, up from 20 percent in 2020. If you’re feeling stretched right now, it is not just you.
And painfully, while 66% of Jews with financial stability believe the community takes care of people in need, only 39 percent of low-income Jews agree. We are a community that prides itself on mutual responsibility, but we are falling short.
For generations, Jews were at the forefront of labor movements, fighting for fair wages and economic justice. Today, that spirit continues with groups like the Network of Jewish Human Service Agencies, which organized for months against the healthcare cuts embedded in HR 1. But the issue seemed to be missing or swept aside from the radar of the broader Jewish community.
Despite our people’s history being marked by our lack of access to assets, I sometimes feel like I’m inside an antisemitic cartoon when I jokingly remind people that yes, low-income Jews do exist and at high rates. I myself grew up in a household that at times relied on government assistance like SNAP and free school lunch. I know how it feels to sit in synagogue and wonder if anyone sees you, and your or your friends’ financial fears.
As a former case manager, CEO of a national hunger organization, and now Jewish poverty expert, I have learned that change does not happen alone. Our rabbis, our philanthropists, our institutions, and yes, our government partners must all widen the definition of Jewish security.
We recently marked Sukkot, a holiday that puts front and center how fragile security can be. We should remember that our ancestors never defined security by walls alone. They defined it by covenant—by the promise that no one would be left to wander alone. As philosopher Michael Waltzer reminds us, “wherever you are, there too is Egypt,” a place where someone is oppressed and burdened.
Waltzer reminds us that a better world is possible, and the only way to get there is by joining together.
When I walk through those metal detectors on Shabbat, I’m grateful. And I know that for many, security requires not just protection but stability. Jewish security means that every person in our community can live with healthcare, access to a thriving Jewish life, and someone to call when things get hard. That is the covenant we renew each time we care for one another.
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‘The church is asleep right now’: Ted Cruz calls on Christians to confront right-wing antisemitism
Sen. Ted Cruz used his keynote address at a major gathering for Christian supporters of Israel this week to warn of “a growing cancer” of antisemitism on the right, which he said church leaders are failing to address.
“I’m here to tell you, in the last six months, I have seen antisemitism rising on the right in a way I have never seen in my entire life,” Cruz said, speaking on Sunday at a megachurch in San Antonio, led by John Hagee, the founder of Christians United for Israel, which claims to have more than 10 million members.
He continued, “The work that CUFI does is desperately, desperately needed, but I’m here to tell you, the church is asleep right now.”
In the days around Cruz’s speech at Hagee’s 45th annual Night to Honor Israel, a cluster of conservative voices made similar appeals, arguing that antisemitism inside parts of the right can no longer be waved away as fringe. Essays in The Free Press and Tablet mapped how extremist figures and ideas have been normalized and the Jewish educational center and think tank Tikvah warned of a “clear faction” hostile to Israel and Judaism.
In The Free Press, conservative columnist Eli Lake published an essay titled “How Nick Fuentes Went Mainstream,” arguing that the far-right activist — long shunned for racist and antisemitic rhetoric — has lately been welcomed by a roster of popular podcasts and livestreams. In Lake’s telling, the “stigma” around Fuentes has “melted away,” an index of how the Overton window has shifted inside parts of the online right.
At Tablet, a first-person essay by a libertarian insider headlined “Hitler Is Back in Style,” traced what the author describes as a libertarian-to-alt-right pipeline that, over the past decade, normalized conspiratorial thinking about Jews and open flirtations with Hitler apologetics. The piece is both confessional and diagnostic, naming podcast ecosystems and ideological crosscurrents that, the author argues, have turned “antiwar” rhetoric into reflexive anti-Israel sentiment and a broader hostility to Jews.
Meanwhile, Tikvah, one of the most prominent right-wing groups in the Jewish world, noted in an email to supporters Thursday that it has tracked the same trend.
“Today, there is a clear faction of the right that is overtly hostile to Israel and to Judaism. And though small, it is no longer marginal or possible to ignore,” wrote Avi Snyder, a senior director at Tikvah.
The organization pointed to a body of essays it began publishing in 2023, warning that some on the right were reviving old suspicions about Jewish loyalty, casting the U.S.-Israel alliance as a trap, and disputing the moral superiority of the Allied fight in World War II.
In the background is the aftershock of Charlie Kirk’s assassination last month, which unleashed a torrent of conspiracies that quickly turned antisemitic in parts of the right’s online ecosystem. Fact-checkers documented a flood of false claims, while some influencers toyed with theories about Israeli or “Mossad” involvement — rhetoric with enough popular traction that Israel’s prime minister, Benjamin Netanyahu, felt compelled to issue a rebuttal. The swirl reinforced how fast fringe ideas migrate in today’s media sphere, even as prosecutors in Utah have charged a suspect and outlined a motive that has nothing to do with Israel.
In his speech, Cruz noted he has talked to Netanyahu about declining support for Israel on the right — and that the two men see the issue differently.
He recounted a recent conversation with the Israeli prime minister, saying that Netanyahu’s first instinct was to chalk much of it up to foreign amplification from places like Qatar and Iran — bots and paid misinformation networks.
Cruz pushed back: “I said, ‘Mr. Prime Minister, yes, but no. Yes, Qatar and Iran are clearly paying for it, and there are bots, and they are putting real money behind it, but I am telling you, this is real, it is organic, these are real human beings, and it is spreading.’”
Later in his address, Cruz highlighted the drift’s theological dimension. He warned of a resurgence of replacement theology, which he characterized as a “lie that the promises God made to Israel and the people of Israel are somehow no longer good, they are no longer valid.”
According to replacement theology, the Israelites were supplanted as God’s chosen people once the Christian church was founded.
Cruz didn’t blame anyone by name, but his comments come as figures with long records of inflammatory commentary toward Jews or Israel have continued to gain oxygen. Fuentes has rebounded from ostracism to high-visibility bookings; Tucker Carlson draws millions of viewers amplifying narratives that edge into Jew-baiting; and Candace Owens’ conspiratorial comments about Israel continue to pull audiences.
Together they form a feedback loop in which algorithmic reach and controversy reward edgier takes — and make it harder for party actors to draw lines.
Adding to the fray is last week’s Young Republicans leak, a Politico exposé of a Telegram chat where early-career GOP activists traded racist slurs, joked about gas chambers and praised Hitler. The episode prompted firings, the shutdown of state Young Republican chapters and bipartisan condemnation. But Vice President J.D. Vance downplayed the messages as immature “jokes” and urged critics to “grow up,” a stance that itself became part of the week’s debate over whether the right will police its own.
Soon after Kirk’s assassination, Rich Goldberg, a senior adviser at the Foundation for Defense of Democracies and a veteran of Republican politics, urged more policing on the right. In a post on X, he called on conservatives to stop booking Carlson, calling the former Fox News host’s posture toward Jews and Israel “a disease that is poisoning the Republican Party.”
He added, “It needs to be met with a decision by those we call ‘leaders’ to stop platforming him (and those who echo such vile sentiments).”
More than a month later, the most important right-wing leader in the country, Donald Trump, has yet to weigh in.
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Netflix drops Season 2 of ‘Nobody Wants This,’ returning Rabbi Noah and interfaith dilemmas to TV screens
When the first season of the surprise hit “Nobody Wants This” ended last year, viewers were left with a cliffhanger about the unlikely couple at the center of the story: Would Joanne convert to be with Rabbi Noah? Would they be together at all?
Now, the second season has dropped, bringing the immediate revelation in the first episode that, while their relationship has survived, no decision has been made. Thus begins another 10-episode season showcasing the travails of an interfaith Los Angeles couple and their families, portraying culture clashes and synagogue politics as the backdrop to both universal relationship road bumps and steamy romance.
In addition to Adam Brody as Rabbi Noah Roklov, two other Jewish actors step in to play rabbis — Alex Karpovsky as another Rabbi Noah and Seth Rogen as Rabbi Neil, the leader of a congregation more progressive than the original Rabbi Noah’s Temple Chai.
Over the course of the season, the show depicts a Purim celebration, a Shabbat dinner, a baby-naming ceremony, fraught dilemmas over the inclusion of non-Jewish partners in Jewish communities and, yes, a decision to convert to Judaism. (Our colleagues at Kveller have compiled an episode-by-episode analysis and opened a group-chat on Substack.)
The first season drew plaudits for casually celebrating Jewish life while also eliciting criticism for its characterization of Jewish women and surface-level depictions of Jewish practice. Those continue into Season 2, according to Evelyn Frick at Hey Alma, who chronicles a litany of shortcomings in an essay raising questions about whether the show has a positive view of Judaism at all.
A Los Angeles rabbi who served as a consultant on the first season and told us at the time that he had worked to ensure the Jewish content was “done with authenticity and respect” is not listed in the credits this time around.
Still, the show has generated a staunch fan base whose members are treating the launch of the new season with some of the fervor surrounding a Taylor Swift album drop. A splashy event drew hundreds to the 92nd Street Y in New York City on Wednesday to screen the first episode together, and a block party complete with photo opportunities and exclusive merchandise is planned for Saturday in Los Angeles.
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