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On the streets of Tel Aviv, protesters on cusp of a big victory vow to keep fighting
TEL AVIV (JTA) — Yaniv, a resident of Tel Aviv, has lost count of how many protests he’s been to during the past three months. But on Monday afternoon, he headed once again to Kaplan Street, the urban artery that has become ground zero of the anti-government demonstrations, to demonstrate once again.
Israel’s current rupture, said Yaniv, 34, is the “biggest crisis in my lifetime.”
“We’ll keep going until something changes,” he said. “They left us no choice. The damage has been done.”
Week after week, Yaniv and tens of thousands of other Israelis have filled the streets of Tel Aviv to protest Prime Minister Benjamin Netanyahu’s proposed overhaul of the country’s judiciary — which would sap the Supreme Court of much of its power and influence. Then, on Sunday night, massive protests again took shape to oppose Netanyahu’s firing of his defense minister, who called for a pause on the legislation.
Now, the following day, the protesters came with a different feeling: that their activism might actually succeed, at least in the short term. After people gathered in Tel Aviv, Jerusalem and elsewhere, Netanyahu announced that he would pause the legislation to allow time for dialogue. Several of his ministers had already called for him to do just that.
Justin Jacobs, a recent immigrant to Israel from the United States, said he is hopeful about the outcome of the protest movement. (Deborah Danan)
But even as the campaign to stall the legislation was poised to achieve an at least temporary victory, protesters were not in a celebratory mood. They vowed to continue demonstrating against what some described as Netanyahu’s broader authoritarian impulses.
“You see how the liberal voice that has been missing for so long is returning to the street and has become the mainstream,” said Ben Luria, a resident of Jaffa protesting in Tel Aviv. “It looks like they’ve succeeded in passing the message across.”
But for Luria, that success doesn’t translate into any desire to ease the pressure. “You can’t deny that this is no longer just a question of Bibi being Bibi, this is a dictator in the making,” he added, using Netanyahu’s nickname. “We need to put the line somewhere.”
Even as Israelis were glued to their TV screens, waiting to hear Netanyahu announce a suspension of the legislation, Daria, who immigrated to Israel with her family from what is now Russia, did not pin her hopes on Netanyahu changing course.
“I don’t think that even if they stop this legislation, they will stop anything else,” said Daria, who came to the protest with Yaniv and, like him, declined to give her last name. “Even if they say they’ll postpone until Pesach or for forever, that doesn’t mean that we stop protesting what this government is doing.”
Sunday night’s protests were followed by a countrywide general strike. Blocked streets and canceled bus routes in downtown Tel Aviv meant that a 20-minute journey to a high-risk pregnancy clinic on Monday instead took an hour and a half for Natalie Solomon, who is eight-and-a-half months pregnant. She said she hoped Netanyahu would concede and spare Israelis further disruption.
“Our country is falling apart,” she said, expressing her hope that an end to the political standoff is near. “I really hope Bibi backs down today, that’s the only option. … We care about democracy but we really just care about the health of our baby.
At the end of the day it really does disrupt day-to-day lives.”
Despite being on the cusp of their first major victory, protesters said the potential respite offered by Netanyahu would be a minor gesture, not one that could overcome the hard feelings that have built up over the past three months.
Justin Jacobs, an immigrant to Israel from Lancaster, Pennsylvania, said Israel has “turned a corner” after Sunday night’s protests.”So, [there’s] a glimmer of hope that we’ll go back to the status quo, which to me remains not good enough,” he said. “But not good enough is still better than horrifying.”
Others were less optimistic. “My feeling, the feeling of my parents, my grandparents, [is] that there’s no future here, I don’t know if I’ll raise kids here,” said Yotam Weingrad.
Like Weingrad, Daria, recalling her family’s experience, is also considering her future in the Jewish state.
Yariv and Daria, left, walk in Tel Aviv after participating in anti-government protests on Monday, March 27, 2023; at right, Natalie Solomon said her trip to a high-risk pregnancy clinic took more than four times longer than normal because of the protests. (Deborah Danan)
“I grew up in a family with intimate knowledge of what it feels like to live under oppression, and I feel like it’s our duty to do whatever we can to prevent it,” she said. “But if push comes to shove, if nothing’s going to change, I’ll make the same decision my parents did — my kids aren’t going to live in a dictatorship.”
For those not emotionally invested in the Israeli crisis, the streets of Tel Aviv on Monday provided a rare experience, and a sense of uncertainty. Jennifer, a tourist from Utah visiting Israel with her two daughters, Holly and Diana, wanted to know if “it is going to get scary” and wondered if they’d be able to get back to the United States, as airports had closed due to the general strike.
“We’ve never been to this part of the world so we’re kind of like ‘Wow,’ just taking in everything,” said Diana. “We don’t know what it’s like without the protests, and we’re like, ‘This is Tel Aviv. It’s a lot.’”
Support for the protests isn’t unanimous across Tel Aviv, a bastion of left-wing politics in Israel. Josh Eidelshtein called the protests “hypocritical,” and blamed them for fanning the flames of conflict.
“What if the protesters were right-wingers, Orthodox Jews, or Palestinians?” he said. “Would their strategies still be OK? There is too much hate being bred here, and it’s as if the collective stress and anxiety this country has lived on for so long has been set aflame. The same people who went out to vote [for the left] are now trying to work against the system because they didn’t get what they wanted.”
Khalil, who originally hails from the Arab village of Ein Hawd in Israel’s north, and has lived in Tel Aviv for 50 years, also opted to stay away from the protests, which he felt did not speak for him.
“The Arabs are a minority, what do they have to do with these protests?” Khalil said as he walked his dog near a giant yellow sign reading “Nonstop Democracy,” painted by the Tel Aviv municipality on the boardwalk.
“Bibi has done good things but now he’s silent. This is a man who knows how to speak,” Khalil said. Then, referring to Netanyahu’s coalition partners, he added, “He’s not the king of Israel anymore. He made big mistakes by taking those criminals into the government with him. They want to throw out all the Arabs.”
Also sitting out the protests was Meir Dayan, who counts himself among the supporters of Netanyahu’s proposed judicial reform. He is especially in favor of the legislation that was due to be brought for a final vote on Monday, which would have increased the governing coalition’s control over Supreme Court appointments. But Dayan added that he didn’t appreciate the way Netanyahu attempted to pass the measures into law.
The path along the beach in Tel Aviv has been painted with pro-democracy messages. (Deborah Danan)
“The way they went about it was reckless,” he said. “Change to heavy organizational processes — because this is what this basically is, after all — doesn’t happen with legislation, it happens with people. It must be bottom-up and from a place of education, not ignorance.”
Dayan predicted that Netanyahu will halt the legislation now, and then in the summer months “when the left are overseas,” he will return it to the Knesset floor.
Roughly four miles away from the main protest, a smaller demonstration coalesced near Jaffa’s clocktower, a landmark at the entrance to Tel Aviv’s older counterpart. At this protest, children as young as 5 chanted “Shame!” and “Save Democracy!” while their parents stood to the side.
“Here the adults are quiet so the children are taking the lead. It’s exciting,” said Gavri, 10.
There are a few things he’d like to bring about in Israeli society: the failure of the judicial overhaul, as well as an end to fighting between Jews and Arabs. Like the adults protesting across the city, he vowed not to give up.
“I will be here until the end,” he said. “I hope it won’t be a long time.”
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Can Manischewitz make matzo ball soup hot again?
Last weekend, I was walking through Lower Manhattan, when I strolled past something confusing. Several women in matching baby blue leggings and puffer coats were dancing to pop music in a small park outside the Soho Apple store, surrounded by ice blocks with something — it was hard to tell what — frozen inside them. As I got closer, I realized that they were handing out some kind of greens-boosted energy drink. The set-up was a made-for-Instagram PR stunt.
The whole point of the event seemed to be to cultivate a cool Manhattanite sheen for the brand. People were taking cans of the beverage, because why not — it was free! No one, however, was hanging out and dancing with the paid promoters, who were dancing conspicuously alone. The drink, which was gross, piled up in nearby municipal trashcans. The whole thing left a sour taste in my mouth, and not just from the fake sweetener in the beverage. Do these stunts sell energy drinks? Do they sell anything at all?
These questions were front of mind when I showed up at an art exhibit at a gallery on the Lower East Side. The art show was called SOUP, and it was hosted by Manischewitz to mark the launch of, yes, a line of jarred soups.
When I walked in, there was a solid crowd mingling in the gallery. Photos from Manischewitz’s newest ad campaign from Ohad Romano — a delightfully campy set of family photos featuring, of course, jars of soup — hung on one wall, opposite the soup-free work of two other Jewish artists, psychedelic scenes by Dan Weinstein and colorful objects from Rosemarie Gleiser.
Orange-aproned waiters passed around teacups full of soup and a bartender made gin and tonics featuring Cel-Ray and spritzes with Manischewitz wine. (The wine is owned by a different company than the food products, so was unrelated to the event.) There was a line in the back room to get Manischewitz-themed patches sewn onto Manischewitz-branded hats. A baby on a woman’s hip giggled. A man in a sharp suit, cravat and kippah laughed with a group of friends as they all sipped chicken soup with matzo ball floaters.
But what did any of it have to do with actually selling soup?
Talia Sabag, a marketing manager at Manischewitz, told me that the art show was part of the rebrand that the company has been rolling out over the past few years. Their boxes of matzo went from a bookish off-white to a bright orange, with scribbled illustrations of little figures carrying bowls of soup across the box that look like they should have walked out of the Jewish Almanac. The company told The New York Times, in 2024, that the rebranding effort was to refresh the brand, but also to target a new base of “culturally curious” consumers. In short, they wanted to sell kosher products to everyone, not just Jews.
Nearly everyone at the art show’s opening, however, seemed to be Jewish. More relevantly, the show was only planned to be up for six days.
While I sipped my teacup of soup, I asked Sabag what the show was meant to achieve for the brand. At first, she stuck to the message, arguing that the show was exactly what it said it was: an art show about soup.
“We want to celebrate the interwoven ways cuisine plays a role in communicating Jewish culture to ourselves and to the world,” she said with a bright smile, all symbolized by “the warmth of soup!”
Eventually, though, we got down to it: “A lot of studies do show that Gen Z does buy products based on that coolness factor,” Sabag told me. (She mentioned Nutter Butter as an example; the cookie started posting surreal, apocalyptic memes and saw their sales spike as a result.) In the words of the Gen Z buyers the brand is trying to attract, the art show is aura farming.
But is it possible to make Manischewitz cool? The brand is so iconic, so central to American Judaism, that it almost feels like asking whether it’s possible to make Judaism itself cool. Whether or not Judaism needs help in that arena is an open question, but plenty of people and brands have been trying to boost its coolness factor, whether it’s handbag designer Susan Alexandra’s glitzy launch party for her line of Judaica or the transgressive Bushwick burlesque show, Sinner’s Shabbat.
“We want to open up the conversation to the younger generations of course,” Sabag said. “But we’re not neglecting our core audience: our bubbes.” That means balancing nostalgia and hipness.
It’s almost impossible to purposefully construct coolness; by its nature, it resists trying. Usually, trying to be cool can only backfire, like the event with the energy drink dancers.
But I have to admit: The art show was kind of cool. It nailed its aesthetic, embracing the absurdity and surrealism of a moment in which a historic, grandmotherly brand like Manischewitz would be running an aura farming event, tonally a perfect fit for an irony-pilled era. Yet it also took itself seriously in the right ways; it was, ultimately, an actual art show with Jewish artists’ work in a neighborhood with deep Jewish roots, serving historic Jewish food. It felt genuine and rooted even as it was irreverent. Every detail was thoughtful. The drinks were actually good. The soup was exactly the same as ever.
The truth is, Manischewitz’s rebrand is cool because Manischewitz has always been cool. So has Judaism.
The post Can Manischewitz make matzo ball soup hot again? appeared first on The Forward.
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Thousands Protest Over Israeli President Herzog’s Visit to Australia in Wake of Bondi Massacre
Demonstrators gather at Town Hall Square to protest against Israeli President Isaac Herzog’s state visit to Australia following a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on Dec. 14, 2025, in Sydney, Australia, Feb. 9, 2026. Photo: REUTERS/Jeremy Piper
Thousands gathered across Australia on Monday to protest over the arrival of Israeli President Isaac Herzog, who is on a multi-city trip aimed at expressing solidarity with Australia‘s Jewish community following a deadly mass shooting last year.
Herzog is visiting Australia this week following an invitation from Australian Prime Minister Anthony Albanese in the aftermath of the Dec. 14 shooting at a Hanukkah event at Sydney’s Bondi Beach that killed 15.
The visit has attracted the ire of some people in Australia, who accuse Herzog of being complicit in civilian deaths in Gaza. Anti-Israel groups have organized protests in cities and towns across the country on Monday evening.
In Sydney, thousands gathered in a square in the city’s central business district, listening to speeches and shouting pro-Palestinian slogans.
“The Bondi massacre was terrible but from our Australian leadership there’s been no acknowledgment of the Palestinian people and the Gazans,” said Jackson Elliott, a 30-year-old protestor from Sydney.
“Herzog has dodged all the questions about the occupation and says this visit is about Australia and Israeli relations but he is complicit.”
There was a heavy police presence with a helicopter circling overhead and officers patrolling on horseback.
Police used pepper spray and tear gas to push back groups of people who were trying to breach the line and march ahead. Several protesters were arrested as they clashed with police.
Authorities in Sydney declared Herzog’s visit a major event and were authorized to use rarely invoked powers during the visit, including the ability to separate and move crowds, restrict their entry to certain areas, direct people to leave, and search vehicles.
On Monday in a Sydney court, the Palestine Action Group – which organized the protest – failed to legally challenge the restrictions on the demonstration.
PRESIDENT COMMEMORATES LIVES LOST
Meanwhile, thousands of Jewish community members, government officials, and opposition party politicians welcomed Herzog at an event, more than a kilometer away from the protests, honoring the victims of the Bondi attack.
“We all remember the boycotts, the threats, the colleagues who turned their backs on their Jewish friends … that was the prelude to Bondi,” he told a large crowd at Sydney’s International Convention Centre, according to an ABC News report.
Herzog began his visit earlier on Monday at Bondi Beach, where he laid a wreath at a memorial for the victims of the attack. He also met survivors and the families of 15 people killed in the shooting.
“This was also an attack on all Australians. They attacked the values that our democracies treasure, the sanctity of human life, the freedom of religion, tolerance, dignity, and respect,” Herzog said in remarks at the site.
In a statement, the Executive Council of Australian Jewry Co-Chief Executive Alex Ryvchin said Herzog’s visit “will lift the spirits of a pained community.”
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Saudi Arabia Wealth Fund Set to Announce Strategy Revamp, Sources Say
A billboard at the site of New Murabba shows The Mukaab, in Riyadh, Saudi Arabia, Jan. 26, 2026. Photo: REUTERS/Mohammed Benmansour
Saudi Arabia‘s $925 billion Public Investment Fund (PIF) plans to announce a new five-year strategy this week, two people with direct knowledge of the matter said, in the biggest reset yet of Crown Prince Mohammed bin Salman’s economic transformation plan.
The Saudi sovereign wealth fund soft-launched its new 2026-2030 strategy with key investors and strategic partners on Monday on the sidelines of a conference in Riyadh, the two people and another familiar with the matter told Reuters.
The new blueprint will emphasize sectors including industry, minerals, artificial intelligence, and tourism, while scaling back and in some cases reconfiguring expensive mega projects such as The Line, a futuristic mirrored city, the sources said.
All three sources declined to be named because they were not authorized to speak publicly about the matter.
One said the new roadmap will place greater emphasis on attracting capital from major global asset managers, reflecting mounting fiscal pressures as oil prices remain well below levels needed to fund the kingdom’s ambitious transformation agenda.
The shift marks the most significant recalibration to date of bin Salman’s Vision 2030, which for nearly a decade has prominently featured mega futuristic developments. The kingdom is currently reviewing several of the mega projects.
Many of these, including The Line, which extends 170 km (106 miles) into the desert, and the planned Trojena winter sports hub, have faced delays and ballooning costs. The latest to be suspended was a cube-shaped skyscraper in Riyadh.
Last month, Saudi Economy Minister Faisal al-Ibrahim told Reuters: “We’re very transparent. We’re not going to shy away from saying we had to shift this project, delay it, re-scope it,” without mentioning specific projects.
Under the new strategy, NEOM will shift away from its earlier emphasis on tourism and futuristic urban design toward renewable energy and industrial development, including green hydrogen, solar and wind projects, and data centers that benefit from their proximity to the sea for cooling, the people said.
The Line was not on display in the venue at Monday’s opening day of the private sector forum, while NEOM’s video displays underscored the new direction, focusing on energy and industrial initiatives rather than the high‑profile real estate and tourism concepts once billed as being at its core.
PIF’s updated focus echoes details previously reported by Reuters, including a broader shift toward logistics, mining, and advanced manufacturing, as well as clean energy and religious tourism.