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Synagogues are joining the ‘effective altruism’ movement. Will the Sam Bankman-Fried scandal stop them?
(JTA) — A few years ago, Adam Azari was frustrated over how little he could do to alleviate suffering in the world with his modest income as a writer and caretaker for people with disabilities.
He kept thinking about a set of statistics and ideas he had encountered during his graduate studies in philosophy. For example, he remembered reading that for the price of training a guide dog for the blind in the United States, one could prevent hundreds of cases of blindness in the developing world.
This hyper-rational way of thinking about doing good was called effective altruism, and it was growing into a movement, known as E.A. for short. Some proponents were even opting to pursue lucrative careers in finance and tech that they otherwise might not have chosen so they would have more money to give away.
Azari, meanwhile, had become a believer who was stuck on the sidelines. Then, one day, he had what he calls a “personal eureka moment.” Azari would return to his roots as the son of a Reform rabbi in Tel Aviv and spread the word of E.A. across the Jewish denomination and among its millions of followers.
“It suddenly hit me that the Reform movement has this crazy untapped potential to save thousands and thousands of lives by simply informing Jews about effective giving,” he recalled.
He badgered his father, Rabbi Meir Azari, and, for a moment, thought of becoming a rabbi himself. But he abandoned the idea and focused on pitching E.A. to the Reform movement’s international arm, the World Union for Progressive Judaism. Azari found an ally in WUPJ’s president, Rabbi Sergio Bergman, and the organization soon decided to sponsor his efforts, paying him a salary for his work.
Over the past year, Azari’s Jewish Effective Giving Initiative has presented to about 100 rabbis and secured pledges from 37 Reform congregations to donate at least $3,000 to charities rated as the most impactful by E.A. advocates and which aid poor people in the developing world. Per E.A. calculations, it costs $3,000 to $5,000 to save a single life.
“Progressive Judaism inspires us to carry out tikkun olam, our concrete action to make the world better and repair its injustices,” Bergman said. “With this call we not only do what the heart dictates in values, but also do it effectively to be efficient and responsible for saving a life.”
This charitable philosophy appears to be gaining traction in the Jewish world just as one of the figures most associated with it, who happens to be Jewish, has become engulfed in scandal.
Sam Bankman-Fried built a cryptocurrency empire worth billions, amassing a fortune he pledged to give away to causes such as artificial intelligence, combatting biohazards and climate change, all selected on criteria developed by the proponents of effective altruism.
A few weeks ago, Bankman-Fried’s fortune evaporated amid suspicions of financial misconduct and revelations of improper oversight at his company, FTX, a cryptocurrency exchange that was worth as much as $32 billion before a run of withdrawals ultimately left it illiquid. The situation has drawn comparisons to the implosion of Bernie Madoff’s Ponzi scheme, and authorities investigating the situation have said Bankman-Fried could face criminal penalties over his role.
In the wake of FTX’s collapse, Bankman-Fried has suggested that his embrace of E.A. was insincere, a tactic to bolster his reputation.
But Azari and the organizer of another initiative, a growing reading and discussion group called Effective Altruism for Jews, are undaunted and don’t believe the scandal should taint the underlying principles of the movement.
“Whether you call it E.A. or just directly donating to global health and development, it doesn’t matter,” Azari said. “The basic idea is to support these wonderful charities, and I don’t think the FTX scandal changes any of that. Malaria nets, vitamin A supplements and vaccine distribution are still super cost-effective, evidence-based ways of helping others.”
Azari added that he has had several meetings with rabbis since the news about Bankman-Fried broke and that no one has asked him about it.
“I don’t think people are making the connection,” he said. “And to me, there is no connection between us and FTX.”
When talking to rabbis about why E.A. would make a good fit with their congregation’s charitable mission, Azari cites the Jewish value of tikkun olam, a mandate to “repair the world” often used to implore people to care for others. He explains that donating to charities with a proven track record is a concrete way to fulfill a Jewish responsibility.
That kind of thinking proved attractive to Steven Pinker, the prominent Harvard psychologist, who has endorsed Azari’s initiative. In a recorded discussion with Azari and others last year, Pinker recalled his Reform upbringing, which included Hebrew school, summer camp and synagogue services.
“The thing I remember most is how much of my so-called religious education was like a university course in moral philosophy,” Pinker said. “We chewed over moral dilemmas.”
As an adult, Pinker returned to Jewish teachings on charity and, in particular, those of the medieval philosopher Maimonides, examining these ideas through the lens of E.A. He began to wonder about the implications of Maimonides’ focus on evaluating charity based on the motives of the donor. That focus, he concluded, doesn’t always lead to the best outcomes for the beneficiary.
“What ultimately ought to count in tzedakah, in charity, is, are you making people better off?” he said.
Also on the panel with Azari and Pinker was the man credited with authoring the foundational texts upon which E.A. is built. Peter Singer, who is also Jewish and whose grandfather died in the Holocaust, teaches bioethics at Princeton. Starting in the 1970s, Singer wrote a series of books in which he argues for a utilitarian approach to ethics, namely, that we should forgo luxuries and spend our money to save lives. The extremes to which he has taken his thinking include suggesting that parents of newborn babies with severe disabilities be permitted to kill them.
From Bankman-Fried to Singer, the list of Jews who have either promoted E.A. or lead its institutions is long. With their estimated fortune of $11.3 billion, Facebook co-founder Dustin Moskovitz and his wife Cari Tuna have eclipsed Bankman-Fried as the wealthiest Jews in the field. There’s also popular philosopher Sam Harris and New York Times columnist Ezra Klein, who have each dedicated episodes of their podcast to the topic.
The website LessWrong, which defines itself as “a community blog devoted to refining the art of rationality,” is seen as an important early influence; it was founded by Eliezer Yudkowsky, an artificial intelligence researcher who grew up in a Modern Orthodox household but does not identify religiously as a Jew anymore. Two other Jews, Holden Karnofsky and Elie Hassenfeld, left the hedge fund world to establish GiveWell, a group whose research is considered the premier authority on which charities are deserving of E.A. donations.
The prevalence of Jews in the movement caught the attention of E.A. enthusiast Ben Schifman, an environmental lawyer for the federal government in Washington, D.C. About two years ago, Schifman proposed creating a group for like-minded individuals in hope of helping grow the movement. In an online post, he laid out the history of Jewish involvement and wrote a brief introduction to the topic of Judaism and charity.
Today, Schifmam runs a group called Effective Altruism for Jews, whose main program is an eight-week fellowship involving a reading and discussion group with designated facilitators. Schifman said about 70 people spread across 10 cohorts are currently participating. There’s also a Shabbat dinner program to bring people together for informal meetings with funding available for hosts.
Participants discuss how ideas that are popular in E.A. might relate to Jewish traditions and concepts, and also brainstorm ways to popularize the movement in the wider Jewish community, according to Schifman.
“There’s a lot of low-hanging fruit with regards to the Jewish community and sharing some of the ideas of Effective Altruism, like through giving circles at synagogues or, during the holidays, offering charities that are effective,” Schifman said in an interview that took place before the Bankman-Fried scandal broke.
Asked to discuss the mood in the community following the collapse of Bankman-Fried’s company and an affiliated charity, FTX Future Fund, Schifman provided a brief statement expressing continued confidence in his project.
He said, “While we’re shocked by the news and our hearts go out to all those affected, as an organization EA for Jews isn’t funded by FTX Future Fund or otherwise connected to FTX. We don’t expect our work will be impacted.”
Even if Schifman and Azari are right that their movement is robust enough to withstand the downfall of a leading evangelist, a debate remains about what impact E.A. can or should have on philanthropy itself.
Andres Spokoiny, president and CEO of the Jewish Funders Network, wrote about the question with skepticism in an article published more than two years ago. He argued against “uncritically importing the values and assumptions” of effective altruists, whose emphasis on the “cold light of reason” struck him as detached from human nature.
In a recent interview, Spokoiny echoed similar concerns, noting that applying pure rationality to all charitable giving would mean the end of cherished programs such as PJ Library, which supplies children’s books for free to Jewish families, that may not directly save lives but do contribute to a community’s culture and sense of identity.
He also worries that too strong a focus on evidence of impact would steer money away from new ideas.
“Risky, creative ideas don’t tend to emerge from rational needs assessments,” he said. “It requires a transformative vision that goes beyond that.”
But Spokoiny also sounded more open to E.A. and said that as long as it does not try to replace traditional modes of philanthropy, it could be a useful tool of analysis for donors.
“If donors want to apply some of E.A. principles to their work, I’d say that is a good idea,” he said. “I am still waiting to see if this will be a fad or buzzword or something that will be incorporated into the practice of philanthropy.”
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We tried to fix Hallmark’s Hanukkah problem. Here’s the movie we made instead
Hallmark holiday movies are famously formulaic. They all have guaranteed happy endings and almost universally involve a homecoming, a life-changing shift in work-life balance and a chaste kiss amid glowing lights. But that doesn’t mean they have to be bad.
Since 2019, Hallmark has occasionally applied this formula to Hanukkah. This is generous of them. It is also where the trouble begins.
Sorry to be a Grinch, but this year’s installment in the Hallmark Hanukkah canon was not only corny (that’s to be expected) but also honestly kind of offensive. In the plot, a rabbi’s son comes home for the holidays and falls for the pastor’s daughter; their families end up combining Hanukkah and Christmas services and traditions to “unite their communities through song,” since, as the logline says, “coming together is the best way for everyone to celebrate the holiday season.”
After watching the movie, two of us — Mira Fox and Benyamin Cohen — cringed in dismay. We thought we could easily write a better plot, one that didn’t seem knocked out by a monkey typing into ChatGPT but still stays true to the frothy hallmarks people love about, well, Hallmark, complete with soapy romance and happy ending, but without the Christian hegemony.
So here’s our attempt. Give us a call, Hallmark.
The name
Love at First Light
The plot
Esther Rayzel Stiefel (not all Jewish women have generic names like Rebecca Goldstein) is a high-powered Jewish consultant who flies home to her struggling childhood synagogue to “fix Hanukkah,” a simple marketing mission her boss thinks will somehow reverse decades of suburban synagogue decline through a few simple branding choices.
Naive and headstrong, Esther believes it’s a task she can confidently take care of in one night, with a PowerPoint. Instead, it drags on for all eight days — derailed by committee meetings, Talmudic disputes and the discovery that Hanukkah is, theologically, a minor holiday that has nothing to do with synagogue attendance. This insight comes thanks to Esther’s new study partner: the synagogue’s new, young rabbi, Shaya Carlebach, who is singlehandedly revitalizing the shul’s youth attendance through his impish grin and knowledge of the slang term “6-7.”
Romance, sufganiyot and and a humorous montage of the pair trying to make an “elevated” latke out of everything but a potato ensue.
The cast
Kristen Bell, Emmy-nominated for her role as a non-Jewish podcaster dating a hot rabbi in Netflix’s Nobody Wants This, stars as Esther. Some call it stunt-casting, or worse, others progress: an attractive blond with a normal-sized nose can play a television Jewess.
A shaggy-haired Timothée Chalamet repurposes his Wonka topper as a black hat to play Shaya Carlebach, a Rashi-quoting neo-Hasid who has a penchant for Yiddish EDM and moonlights as a DJ. The supporting cast — including Benny Blanco playing himself as a music industry friend — all correctly pronounce the end of his last name as “CH” and not “CK.”
Jamie Lee Curtis, who has real-life experience restoring a shul, plays Shaya’s widowed mom who falls in love with the equally widowed dad of Esther, portrayed by Kelsey Grammar. The star of Frasier — whose sixth season featured the holiday episode “Merry Christmas, Mrs. Moskowitz” — already has daddy-daughter chemistry with Bell from their little-seen 2018 film Like Father.
Seth Rogen, his beard dyed white in a nod to Santa Claus, plays Esther’s boss, Nick Frost. Barbra Streisand makes a cameo.
Behind the scenes
Hallmark passes because the jokes have too much Yiddish and the executives didn’t get any of them. Also, Streisand requests fresh rugelach on set, a bark mitzvah for her cloned dog, and $18 million.
Warner Bros. pounces, but the script spends months in development, caught up in the midst of a corporate takeover. David Ellison, the new head of Paramount who is constantly trying to prove his Jewish bona fides, promises he’ll cast an Israeli, but only if he can fund the film using sovereign wealth funds from Saudi Arabia.
Netflix produces the movie instead, repurposing the menorahs from the Nobody Wants This set, and says it will give the film a short theatrical release to qualify for an Oscar. Diane Warren scores the soundtrack and includes a song called “Let the Light Find You.”
The opening scene
Esther, wearing a power suit that signals both competence and unresolved resentment toward her mother, kisses a mezuzah as she strides through a glossy open-plan office in Manhattan murmuring into her phone buzzwords like “engagement,” “deliverables” and “community buy-in.”
A junior colleague asks the meaning of Hanukkah. Esther pauses, realizes she doesn’t really know, and says, “I’m too farklemt to do this right now.” Also, she’s late for lunch with her mom, who offers to raise a grandchild so Esther can focus on her career if she’ll just pop one out like, yesterday. (Nagging Jewish mothers might be an overdone trope, but this anecdote is straight out of real life.)
Cut to Esther’s boss assigning her the Hanukkah account — Esther’s childhood synagogue, now hemorrhaging members and relevance. “We need to make it festive,” he says. “Warm. Universal. Christmas-adjacent.”
Esther promises quick results. She books a flight home that night. Eight candles appear on the screen. Only one is lit.
The meet-cute
Esther arrives at the synagogue, a product of multiple mergers over the decades, and buys a hot drink from the lobby cafe, The Kiddush Cup. As she reaches to grab the non-dairy creamer, her hand brushes up against Shaya. They both realize they’re lactose-intolerant and have undiagnosed Chron’s. She introduces herself briskly, explaining she’s here to “optimize Hanukkah engagement.” Shaya smiles and asks if she wants to study.
They sit down for a chevruta — Shaya pulls an Artscroll Talmud off the shelf while Esther opens her laptop to Sefaria.org. They both try not to stare at each other. It’s antagonistic, flirtatious and immediately derailed by a congregant interrupting to ask the rabbi whether LED candles can be used in a menorah. In his attempt to summarize the arguments for and against the electric candles, Shaya digresses into recounting Talmudic gossip, like that time one student lay under his rabbi’s bed while he had sex with his wife because “this, too, is Torah.” Esther begins to realize there might be more to Judaism than Hanukkah-print pajamas.
The plot twist
By night four, Esther’s PowerPoint has grown to 97 slides (98 if you’re counting the one showing all the Jewish a capella groups parodying KPop Demon Hunters into Hanukkah medleys.) She has zero buy-in. Every attempt to “rebrand” Hanukkah collapses: Is it about miracles? Assimilation? Resistance? Latkes? Mensch on a Bench?
Esther is beginning to worry that all her ideas about revitalizing Hanukkah are more about trying to imitate Christmas. Hanukkah stockings aren’t going to convince anyone to come to shul.
That’s when Shaya casually mentions Purim. Esther can’t believe she didn’t think of this herself. After all, she is named after the holiday’s heroine. Perhaps it is a nod to the megillah, in which God’s divine hand is hidden.
In their study sessions, Esther and Shaya begin to speak faster and faster, cooperatively overlapping, discussing how the best way to bring people into synagogue isn’t trying to make Judaism closer to Christianity, but instead leaning into real Jewish practices. Hanukkah bushes might be pretty lame but Purim spiels can be outlandish, whip-smart and fun.
“Wow,” Esther exclaims, “It’s pretty ironic how everyone wants to make Hanukkah about Christmas when the whole holiday is about religious zealots resisting assimilation!” They laugh heartily.
The ending
On the eighth night of Hanukkah, Esther finally gives up.
At the synagogue candle lighting, she scraps her prepared remarks — a TED-adjacent d’var Torah about resilience, relevance and light as metaphor — and instead tells the truth. Hanukkah, she says, doesn’t need to be fixed. It resists optimization. It has survived this long without a content strategy.
Still, Esther has to do something to prove to her boss that she succeeded and get a long-awaited promotion, so she and Shaya decide to host a sufganiyot-eating contest in concert with a local bakery; they have their first kiss covered in strawberry jam. But the real moral — and romance — comes in the beit midrash, with Esther’s realization of the real solution to the synagogue’s woes.
What this synagogue needs is a blowout Purim party: Costumes, chaos, congregational email threads. Shaya offers to DJ. Someone starts arguing about hamentaschen fillings. Good thing they have more than eight nights to plan this time. (Coming this spring, A Very Purim Proposal.)
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Holocaust survivor event features a Rob Reiner video address — recorded just weeks before his death
(JTA) — At a virtual Holocaust survivor event on Thursday, beloved Jewish film director Rob Reiner gave a pre-recorded address where he urged those watching to be “resilient.”
For the survivors, families and advocates who tuned into the virtual event hosted by the Conference on Jewish Material Claims Against Germany, or Claims Conference, Reiner’s words carried added weight, having been recorded just weeks before he and his wife, Michele Singer Reiner, were killed in their home on Sunday.
Ahead of Reiner’s pre-recorded remarks, Greg Schneider, the executive vice president of the Claims Conference, said that Reiner had begun working on the organization’s annual International Holocaust Survivors Night a few years ago, including appearances in the virtual screening in 2023 and 2024. The organization has disbursed restitution money to survivors since 1951.
Schneider then read a quote from a 2017 Jewish Telegraphic Agency interview with Reiner.
“Yes, all this is reflected in my work. It’s my sensibility. I’m a Jew. I was raised a Jew. I value honesty and integrity and knowledge and education and all those values I was raised with,” said Schneider, quoting Reiner.
Concluding his introduction to Reiner’s address, Schneider said, “Rob and Michelle, we will carry on your values of acting with honesty, integrity, knowledge and education.”
As Reiner came on the screen, surrounded by posters from some of his most acclaimed films, including “The Princess Bride” and “A Few Good Men,” he began by describing his family’s “personal connection” to the Holocaust.
“Thank you again for asking me to join your evening, I can tell you that what you’re all about means a lot to me,” Reiner said in the video. “Personally, my wife, her mother, was in Auschwitz, and her whole family died there. Her mother was the only survivor, and my aunt was also in Auschwitz.”
On Wednesday, the USC Shoah Foundation shared a 1994 video of Singer Reiner embracing her mother, Holocaust survivor Nicole Silberkleit, who described her children as “very understanding, loving, and affectionate.”
https://www.instagram.com/p/DSYmPLmEshI/
In his address, Reiner then shifted his focus to urging “resilience,” which was the theme of the virtual event to honor Holocaust survivors.
“I know the theme of the evening is resilience, and if ever we needed to be resilient, it’s now,” he said. “We’re living in a time where what’s happening in our country is scary and reminiscent of what we’ve seen happen in the past, and we just hope that we can all survive this and that we can hold on to our democracy, but I want to just thank everybody for being there, and let’s be resilient.”
The Claims Conference’s event was part of an annual menorah lighting ceremony on the fifth night of Hanukkah to honor survivors. It concluded with around 100 survivors lighting candles at the Western Wall in Jerusalem.
This year, Claims Conference officials also used the event to draw attention to antisemitism, with the survivor event taking place just days after 15 were killed during an antisemitic attack on a Hanukkah event in Sydney, Australia.
“Even in these difficult days, when antisemitism is rising and Jewish communities around the world are under attack — this very week on the first night of Hanukkah in Sydney, Australia — we draw strength and inspiration from you, the survivors, from your personal and collective resilience,” Schneider told the group of survivors in Jerusalem.
One of the victims of the attack, Alex Kleytman, was a Holocaust survivor who had passed World War II living with his family in Siberia.
“Lessons from the past should have protected Holocaust survivor Alex Kleytman – a husband, a father and a grandfather,” the Claims Conference wrote in a post on Facebook Sunday. “Educating about how words of hate can turn into violence must not be a hollow promise.”
The couple’s 32-year-old son, Nick, briefly appeared in a Los Angeles court Wednesday after he was charged in connection to his parents’ killing. He has been charged with two counts of first-degree murder with a special circumstance of multiple murders.
The other Reiner children, Jake and Romy, shared a statement with People on Wednesday expressing their grief over the loss of their parents.
“Words cannot even begin to describe the unimaginable pain we are experiencing every moment of the day,” the statement said. “The horrific and devastating loss of our parents, Rob and Michele Reiner, is something that no one should ever experience. They weren’t just our parents; they were our best friends.”
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In Reykjavik, Hanukkah offers a chance for Iceland’s tiny, isolated Jewish community to come together
(JTA) — REYKJAVIK — December light is brief in Iceland. It was not yet 4 p.m., and by the time the giant menorah was lit in downtown Reykjavík, the day had already slipped into darkness. A steady drizzling rain blurred the streetlights and soaked the pavement where fewer than 100 people gathered, roughly half of the country’s Jewish population, which has always been small and largely unseen.
The celebrants were calm, almost subdued; security was not. Armed plainclothes police ringed the area. They moved through the crowd while surveillance drones hovered overhead. Air support was on standby, measures almost unheard of in a country that tops the world’s most peaceful list.
The gathering took place just hours after news broke of the most recent terrorist attack on Jews, this one a celebration of Hanukkah at Bondi Beach in Sydney, Australia.
Rabbi Avraham Feldman and his wife, Mushky, welcomed the crowd, their voices steady but restrained. Iceland’s minister of foreign affairs, Þorgerður Katrín Gunnarsdóttir, followed, and she lit the menorah herself. Curious passersby slowed, some watching silently before moving on. The event passed without incident.
“The attack in Sydney reminds us that darkness is not only something we read about in history books. It still exists in the world and appears suddenly and violently,” said Avraham Feldman, who is associated with the Chabad movement, which makes public menorah-lightings a centerpiece of its outreach around the world.
“Hanukkah does not ask us to deny this darkness,” he added. “Instead, Hanukkah teaches us that each and every one of us can create light and positivity. Even a small light pushes away great darkness. And when many lights stand together, we overpower the darkness.”
In a statement issued the same day, Gunnarsdóttir condemned the attack in Sydney, which took place at a Chabad event. “I strongly condemn the horrific attack on those celebrating Chanukah at Bondi Beach in Australia,” she said. “There is no place, anywhere, for antisemitism or terror. I extend my heartfelt condolences to the victims, their loved ones, and others affected.”
Her presence at the Hanukkah event carried significance well beyond the ceremony itself. Iceland’s government has been among Europe’s most vocal critics of Israel, and public discourse around the war in Gaza has been intense. Jewish teens have reported increasingly tense relationships with their peers, and the national broadcaster recently announced that it would boycott the Eurovision song contest over Israel’s participation.
For some Jews in Iceland, the political situation has shaken their sense of acceptance.
“It has become very different for me since Oct. 7,” said an American Jew living in Iceland who asked to remain anonymous. “Before, I was fairly widely open about being Jewish, but the landscape has changed.”
When he and his spouse moved into a new home last year, he ordered a mezuzah for the front door, but he hesitated to put it up. “For the first time, I found myself concerned about placing my Hanukkah menorah in the window,” he said, even as he added that most Icelanders would likely not recognize the symbol anyway, given the prevalence of seven-armed electric advent lights in windows each December.
For some present, having Gunnarsdóttir at the Hanukkah event offered a rare and meaningful signal that support for a vulnerable minority need not be conflated with geopolitics.
“It’s so special to have the foreign minister join us today, to stand with us, support the community, and offer her continued friendship,” said Mushky Feldman said. “We’re honored to have her speak tonight and light the first candle.”
Jewish life in Iceland has no long historical footprint. There are no historic synagogues, no Jewish neighborhoods, and no centuries-old institutions. Holidays are celebrated in rented spaces or private homes. Until 2018, there was not even a resident rabbi. The community is made up largely of immigrants — including an Israeli jewelry designer who was the country’s first lady for 13 years until 2016 — their children, and Icelanders who have claimed a Jewish identity later in life.
“How do you teach your children what it means to be Jewish without a ready-made community?” asked Reykjavík resident Adam Gordon, an American Jew. “The answer is that we must create that community ourselves.”
Practical challenges abound. “Supplies can be difficult to come by,” said the American Jew, who decided that he would light a menorah. “I finally placed a bulk order from abroad with enough Hanukkah candles to get me through the end of this decade.”
An obstacle is the traditional Icelandic approach to religion. Most Icelanders are nominally Christian but the country is known as one of the most secular in Europe. (Judaism became an official state religion in 2021, following Avraham Feldman’s advocacy.)
“Icelanders see Jewishness as a function of religion, which they largely see as a quaint if outdated view of the world incompatible with their collective level of political and moral evolution,” said Mike Klein, an American Jew living in Iceland.
“Discussions about my being Jewish often become uncomfortable, partly because of the current political predicament, but also because Icelanders find it strange that I would choose to make my life difficult by maintaining my Jewish identity when I’m otherwise relatively well accepted,” Klein added.
Others echo the same tension. A Jewish American living in Iceland, who declined to be named out of concerns about identifying publicly as Jewish, said antisemitism in Iceland is often rooted in misunderstanding rather than explicit hatred. “There is a lot of ignorance,” she said.
“Many Icelanders have no idea that there are only about 15 million Jews in the world, and that while we are few, we are not a monolith. We have different ways of connecting to our Jewish identity, that it is not only rooted in religion, but culture, a shared heritage.”
At the same time, some Icelanders have embraced the community in meaningful ways. Finnur Thorlacius Eiríksson first encountered Jewish life in 2017, when he met an Israeli couple visiting Iceland. When they later moved to the country and invited him to a Passover seder in 2018, he joined.
“The experience was a positive one, which prompted me to attend more events where I got to know the Jewish community in Iceland quite well,” he said.
Eiríksson now holds the distinction of the only non-Jew known to be registered as a member of the official Jewish community. He attends major holidays and events and is even considering converting to Judaism.
“Thankfully, nearly all my Jewish friends are open about being Jewish,” he said. “They know it never helped the Jewish people to hide their identity, so they wear their Jewish identity with pride.”
Andrea Cheatham Kasper, who is Jewish and lives in Iceland with her family, said her Shabbat table has become a cornerstone of connection.
“Our Shabbat table has been central in our home and also as our way to make friends and build community,” she said. “Relationships have grown there, some immediately and some after many meals together.”
Kasper said she does not hide being Jewish or Israeli but avoids online political battles. “My goal is to focus on face-to-face relationships and interactions that are human, not political,” she said. “What I have found is that the noise comes from the loud voices, and they aren’t always representative.”
At the lighting, the menorah flickered against the rain and the early darkness. Children stood close to their parents. Photos were taken to share with family far away, and fresh-baked sufganiyot (jelly-filled donuts) were passed out to the crowd.
“Events like the menorah lighting become these precious moments when we can gather and celebrate together,” said Gordon. “None of us came to Iceland to deepen our Jewish practice, but we don’t want to abandon it. Instead, we want to weave it together with our Icelandic identities.”
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