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The antisemitic propaganda group Goyim TV has relocated to Florida, an emerging hotspot for extremists
(J. The Jewish News of Northern California via JTA) — The functional headquarters and nerve center of the nation’s most prolific antisemitic propaganda group have moved from California’s Bay Area to Florida.
Jon Minadeo Jr., the leader of Goyim TV, announced the move in videos and social media posts this week, explaining that he had grown increasingly isolated in his hometown of Petaluma and saw Florida as fertile ground for the hate group’s activities.
The announcement came in a dramatic, Hollywood-style movie trailer replete with drone shots of the Florida coast, alligators and flamingos. “My time in this state is over,” Minadeo says in a voiceover.
A loose network of antisemites, white supremacists and virulently anti-gay activists, Goyim TV — which is both a website and the name of Minadeo’s business registered in California — focuses its efforts on spreading anti-Jewish propaganda. Its followers have claimed responsibility for hundreds of antisemitic flyer drops in more than 40 states over the past two years.
The flyers, which are often distributed in plastic baggies, blame Jews for the Covid pandemic, for the war in Ukraine and for “gun control”and represent a significant portion of the antisemitic incidents recorded by national antisemitism watchdogs.
“GDL’s overarching goal is to cast aspersions on Jews and spread antisemitic myths and conspiracy theories,” an Anti-Defamation League report says.
In 2022, the group “more than tripled” the number of propaganda acts targeting Jews, “making them feel vulnerable all over the United States,” the ADL’s CEO, Jonathan Greenblatt, said during a recent media appearance.
Jon Minadeo, Jr. pins antisemitic flyers to vehicle dashboards in Novato, California in Marin County, near Arthur and Washington Streets. Video published Nov. 23. pic.twitter.com/NO6uBCm1ff
— Gabe Stutman (@jnewsgabe) November 28, 2022
The most widely viewed videos on Goyim TV are hosted by Minadeo, who works alongside a cadre of supporters known as the Goyim Defense League to help keep the website running, evade takedowns and orchestrate propaganda events “IRL,” or “in real life.” The terms “Goyim TV” and the “Goyim Defense League” are often used interchangeably by watchers of the hate group’s activities.
The group has gained widespread publicity in part because of several banner drops; one such stunt troubled many in Los Angeles in October. Seeking to capitalize on the mainstreaming of antisemitism from celebrities such as the rapper Ye, Goyim TV hung a banner over the 405 freeway claiming “Kanye is right about the Jews.” That phrase subsequently appeared in other public stunts, including in Florida, where it was displayed during a college football game in Jacksonville.
Minadeo, who grew up in Northern California, had for years recorded near-daily livestreams in a makeshift studio at his home in Petaluma. In the livestreams, which have continued from Florida and are viewed in real time by hundreds of people who simultaneously donate money, Minadeo rails against Jews, Black people, Latinos and LGBTQ people, spouting a litany of slurs, Holocaust denial and conspiracy theories.
Pictures of the Goyim Defense League banners supporting Kanye West’s comments about Jews went viral after they were captured in Los Angeles, Oct. 22, 2022. (Screenshot from Twitter)
He sells and ships packets of 500 flyers, encouraging his viewers to pass out as many as possible, usually in the middle of the night. Minadeo praises those who drop the flyers, calling them “paper goys,” and rewards anyone who earns coverage on TV news broadcasts with free merchandise, including antisemitic T-shirts and bars of soap that say “wash the Jew away.”
Despite his close family ties and following in Northern California, Minadeo had increasingly felt besieged by negative press and by criticism of his behavior by authorities. Minadeo’s family owns Dinucci’s Italian Dinners, a historic restaurant and popular stop en route to the Sonoma Coast, and a source close to Minadeo said the 39-year-old once worked as a waiter there, one of his last real jobs.
But his reputation had suffered locally amid a flood of coverage of his provocative antisemitic propaganda operation in J. The Jewish News of Northern California and other Bay Area media organizations.
And he had made enemies. Over a year ago his house was vandalized, he said, and later someone “threatened to burn down my house.” Minadeo said he never felt the authorities took his complaints seriously.
“Jews are getting to intimidate me, vandalize my house, slander me, assault me, and the police do absolutely nothing,” he said.
Can confirm his house was in fact vandalized, and Antifa took credit for the crime.https://t.co/2xOZSmVrY9
— Gabe Stutman (@jnewsgabe) December 15, 2022
North Bay police have called out the flyer campaigns as “hate incidents,” which Minadeo said has damaged his reputation.
“You’re essentially putting a green light on my head with the community, to say that I’m some bad person because I’m talking truth about Jews,” he said.
Though Minadeo says he does not support violence, his content is rife with violent imagery and messages. One digital background that appears frequently on his livestream is a photo of the train tracks leading to Auschwitz. Much of the casual language used in the Goyim TV online universe is extremely violent; when Minadeo wants to point out something he doesn’t like, for example, he instructs his followers to “gas” it, or kill it, using a reference to the Holocaust.
He also encourages his followers to harass journalists and activists who cover or speak out against his activities.
Minadeo hopes Florida will be more hospitable to him and his worldview, and he may have reason to believe that to be true. A recent report from the ADL described an upward trend of extremist and antisemitic activity in the Sunshine State, driven in part by emerging white supremacist groups including White Lives Matter, Sunshine State Nationalists, NatSoc Florida and Florida Nationalists.
Minadeo and Goyim TV have partnered with neo-Nazi elements in Florida on antisemitic stunts in the past, and the Goyim Defense League has been extremely active in the state. Last May, Minadeo and his followers held a “protest” outside a Holocaust memorial center in Maitland, an Orlando suburb, carrying bullhorns and holding up signs denying the Holocaust and saying “Jews promote homosexuality.” In October, he and others describing themselves as “laser Nazis” used a light projection to superimpose the “Kanye is right about the Jews” message at the Jacksonville football game, which was attended by 75,000 people.
Jon Minadeo Jr. of Petaluma, leader of the Goyim Defense League, celebrates a digital scroll reading “Kanye is right about the Jews,” projected onto TIAA Bank Field after the Florida-Georgia rivalry game in Jacksonville on Saturday night. Attendance was 75K pic.twitter.com/bbMB2EgRZ5
— Gabe Stutman (@jnewsgabe) October 30, 2022
Minadeo has pledged to continue Goyim TV’s propaganda efforts and daily livestreams from Florida, where at least one other prominent member of the hate group already lives: Dominic Di Giorgio, a tech-savvy GDL operative known as “Ned Flanders.”
In its video announcing the move, Goyim TV showed images of Florida Gov. Ron DeSantis in Jerusalem signing an antisemitism bill and praying at the Western Wall. “Keep the pressure on,” a message on the video said. “This has to end.”
Parts of Florida have large Jewish populations, including Tampa and the Miami-Fort Lauderdale metropolitan area, which has one of the largest Jewish populations of any metro area in the United States.
The Secure Community Network, which monitors threats to Jewish communities across North America, did not address Goyim TV specifically in a statement but said it monitors threats to Jewish communities closely, and over the last six months it had addressed “risk events” affecting over 4,000 Jewish institutions and referred “over 225 individuals to law enforcement for follow-up.”
“As the official safety and security organization for the Jewish community in North America, the Secure Community Network works closely with local Jewish Federations, community leaders, and law enforcement partners to keep the Jewish community safe and secure,” said the group’s leader, Michael Masters.
A version of this piece originally ran in J. The Jewish News of Northern California, and is reprinted with permission.
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Homeland Security hires social media manager whose posts raised alarm for promoting ‘white-nationalist rhetoric’
(JTA) — The Department of Homeland Security has hired a new digital communications director whose social media content for the Labor Department reportedly raised alarm bells inside the department and beyond for promoting white supremacist rhetoric.
Peyton Rollins began his new role at Homeland Security this month, The New York Times was the first to report this week. Tricia McLaughlin, the Homeland Security spokeswoman, did not confirm the move to the newspaper, but Rollins’ LinkedIn profile shows that he began working at the department this month.
Rollins, 21, has been identified as the staffer responsible for posts at the Labor Department that have been decried as making veiled antisemitic and racist allusions. He also claimed credit for a large banner of President Donald Trump’s face that was hung from the Labor Department’s headquarters, which its critics said echoed fascist stylings.
During Rollins’ time at the Labor Department, its social media pages have featured a range of slogans including “the globalist status quo is OVER,” “PATRIOTISM, NOT GLOBALISM” and “Patriotism will Prevail. America First. Always,” which featured an image of an American flag with 11 stars, the number that appeared on some Confederate flags.
One post on X in November, which featured the phrase “Americanism Will Prevail,” spurred hundreds of negative comments because it appeared to use the same typeface used on the original cover of “Mein Kampf.”
Staffers at the department were alarmed, according to the New York Times. “We’re used to seeing posts about things like apprenticeships, benefits and unions,” a former employee, Helen Luryi, told the newspaper. “All of a sudden, we get white-nationalist rhetoric.”
In his new role, Rollins will oversee the Homeland Security social media accounts, including its X account which has been accused of tweeting antisemitic dog whistles.
Rollins joins a growing list of hires under the Trump administration who have faced allegations of promoting extremist rhetoric.
In March, DHS hired speechwriter Eric Lendrum, who has previously promoted the “Great Replacement” theory and likened conservatives in the United States to Jews in Nazi Germany. In May, the Pentagon also appointed Kingsley Wilson, who has repeatedly echoed antisemitic rhetoric online, as its press secretary.
Last year, the appointments of Darren Beattie as the acting undersecretary of state for public diplomacy and public affairs in February and Paul Ingrassia in May to a senior legal role drew criticism for the pair’s relationships with white supremacists.
The post Homeland Security hires social media manager whose posts raised alarm for promoting ‘white-nationalist rhetoric’ appeared first on The Forward.
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The Israeli government wants you to stop calling Oct. 7 a ‘massacre.’ Yes, really.
The Oct. 7 attack was a massacre. But Israeli authorities would prefer you not call it that.
The Prime Minister’s Office demanded that a bill establishing a national memorial for the incursion remove the term “massacre” from its title, with Minister Mickey Zohar explaining that since Israel is “strong,” no one can “massacre the people of Israel.”
In other words: To accurately describe what happened when Hamas struck Israel on Oct. 7, 2023 —killing almost 1,200 and kidnapping 251 hostages — is unpatriotic, signals weakness, and is, somehow, leftist.
This is not really a matter of semantics. It’s an attempt to control language in order to distort reality. And it’s tied to the Netanyahu government’s vast project of evading accountability for the many military and political failures that contributed to the horrors of Oct. 7.
Their method is time-tested. Early versions of it appear in classical sources, in which rulers often rename actions to soften their meaning.
King Saul masks disobedience as a religious act. King David cloaks the fact that he planned the death of his romantic rival Uriah in the language of war.
Ancient Greeks observed that political conflicts alter not only reality but also the meaning of words. Thucydides described how during civil strife, recklessness was called courage, moderation was branded as weakness, and caution was treated as betrayal, illuminating how language could be inverted to serve passion and polarization.
In ancient Rome, the phenomenon assumed a more formal character. The emperor Aurelian gave himself the title restitutor orbis, meaning “restorer of the world”; he framed a series of brutal conflicts he embarked on to reunite the Roman empire as an act of correction, rather than conquest. It was a formulation that wrapped violence in a mantle of legitimacy and proper governance.
As political systems evolved, so did linguistic sophistication. During the French Revolution, the Reign of Terror was overseen by a body called the Committee of Public Safety. The Nazi regime called its deportations of Jews to concentration camps “resettlement” and described some executions as “special treatment.” Stalin did not cause famine; there were “grain procurement difficulties.” Mao Zedong did not preside over catastrophe; he launched a “Great Leap Forward.”
George Orwell identified this mechanism with unmatched clarity in his novel 1984. His fictional government’s “Ministry of Truth” serves the function of degrading language until truth becomes inexpressible, with the slogan “War is peace. Freedom is slavery. Ignorance is strength.”
The contradictions are deliberate. Their purpose is to train citizens to accept inversion and surrender their independent grasp of reality.
Orwell’s deeper insight was that the corruption of language precedes the corruption of politics. When words lose precision, accountability dissolves. Reality becomes malleable, and loyal followers will believe whatever they are told. If aggression is always “defense,” repression always “order,” and censorship always “responsibility,” there is little limit to what rulers can do.
The American novelist Kurt Vonnegut put it even more sharply — beautifully, even — in 1973’s Breakfast of Champions: “In nonsense is strength.”
This phenomenon is not confined to totalitarian regimes. Democracies, too, are tempted to soften language when confronting failure. Even — and perhaps especially — in Israel.
Thus, the killing of civilians becomes “harm to uninvolved civilians,” phrasing that distances attention from human reality. Torture becomes “moderate physical pressure.” Extrajudicial killings become “targeted prevention.”
Set aside the question of whether these measures are ever justified: It’s essential to note that the language itself undergoes distortion for political ends.
The Netanyahu government has a specific goal behind this approach. Avoiding the word “massacre” in describing Oct. 7 fits into its broader strategy of evading responsibility for the disaster itself.
Netanyahu has refused to accept any blame since the first hours after the attack, including by arguing that no investigation into his actions could take place during wartime, while prolonging the war as much as possible. At the same time, his allies attacked the Supreme Court to justify avoiding a state commission of inquiry with real authority.
To refuse to call Oct. 7 a massacre is to suggest it was somehow less brutal or devastating than it was. So let us dispel the nonsense.
A massacre involves the deliberate killing of a large number of defenseless people. It does not imply permanent strategic defeat. It does not preclude a military response afterward. It does not suggest inherent weakness. It describes a specific act: the intentional slaughter of civilians under circumstances in which they cannot defend themselves.
On Oct. 7, 2023, armed Hamas militants invaded Israel and committed a massacre, almost unopposed by Israeli security forces, in a crushing national collapse. Families were shot in their homes. People were hunted down, executed, or burned. Hostages were taken. Most of the victims were civilians. It was hours before the public heard anything from the shell-shocked Netanyahu.
Call it what it was. Truth combined with moral clarity, over time, are a nation’s deepest source of strength. Resistance to accurate language serves to dull the recognition that something profoundly shocking occurred — something that demands deep reckoning and change, not a continuation of the morally bereft and misleading status quo.
The post The Israeli government wants you to stop calling Oct. 7 a ‘massacre.’ Yes, really. appeared first on The Forward.
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ADL retracts Tumbler Ridge shooting antisemitism claim
The ADL published and then retracted a claim that the alleged mass shooter at a school in Canada maintained a social media account with antisemitic posts, a day after it posted the erroneous information on its website.
The organization wrote Thursday at the bottom of an updated page about alleged Tumbler Ridge Secondary School shooter Jesse Van Rootselaar that it had incorrectly concluded that an X account containing the posts belonged to the alleged shooter. Nine people were killed in the shooting, including Van Rootselaar.
“A preliminary investigation uncovered an X account appearing to belong to the shooter. Upon further investigation, that X account has been found not credible. References to it have been removed,” the correction read.
Authorities in British Columbia said they could not speculate on the motive of the shooter.
The ADL, the most prominent U.S. antisemitism research and advocacy organization, had posted the claim Wednesday on its website. The Forward has reached out to the ADL for comment.
The error, from the ADL’s Center On Extremism, comes amid broader changes in the ADL’s approach.
The ADL’s original post said that on Sunday — two days before the attack — an X account connected to Van Rootselaar posted, “I need to hate jews because the zionists want me to hate jews. This benefits them, somehow.”
“The Tumbler Ridge shooter’s X profile photo also featured an image of the Christchurch shooter superimposed over a Sonnenrad, a neo-Nazi symbol, and a transgender pride flag,” the ADL wrote in the original post, referencing an antisemitic mass murder in New Zealand.
It did not link to the profile or include images of it, leaving the claim difficult to verify.
The Center On Extremism is a flagship program that has been overhauled in recent years as the organization has shifted toward a greater focus on fighting antisemitism. In September, it deleted its Glossary of Extremism, which had contained over 1,000 pages of background information on hate groups and ideologies. It said at the time that the entries were outdated.
The post ADL retracts Tumbler Ridge shooting antisemitism claim appeared first on The Forward.
