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The Conservative movement youth group was already struggling. Then came COVID.
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — Weeks before United Synagogue Youth’s International Convention in December 2021, Alexa Johnson picked out some of the exciting seminars she wanted to attend. It would be her first big USY event and the current high school sophomore was excited to visit Washington, D.C. from her home in Los Angeles.
But then the Omicron variant hit and the event was canceled. She was disappointed but figured she would go the following year. Then she learned that there would be no 2022 convention and she started questioning her affiliation with the national organization. Why should she stay affiliated with the Conservative movement youth group if they failed to provide her with engaging programming?
“I just feel there really hasn’t been enough programming as a whole,” said Johnson, who was looking forward to meeting other Conservative Jewish teens like her. Overall the programming dissatisfaction from her and other members of the 35-person chapter at Pasadena Jewish Temple and Center started after the pandemic. “We just feel like it’s really hard to get people involved because there isn’t much programming at a regional or international level that people want to go to or look fun to them,” said Johnson.
United Synagogue Youth serves almost 8,250 Jewish youth from 3rd to 12th grade as the primary Conservative youth group since its founding in 1951. Through local, regional and international events, generations of Jews have participated in USY, but for some, this may be the end of the road for their involvement.
For decades now, Conservative Judaism has seen their numbers fall as members flock to other denominations like Reform and the United States becomes increasingly less religious. In the 1950s and 1960s, Conservative Judaism — which, despite its name, is a centrist movement between more liberal Reform and the traditionalist Orthodoxy — was the largest Jewish denomination. Now, only 15% of American Jews identify as Conservative, according to the Pew Research Center.
With Conservative numbers on the decline, United Synagogue Youth is struggling to stay on its feet. Julie Marder, the interim senior director of teen engagement, was open about the organization’s membership struggles. “Coming out of the pandemic, numbers just weren’t where they used to be,” Marder said. “They were lower than we can continue to sustain.”
While the membership decline predated the pandemic, COVID undid a lot of their work to gain back members.
Stacey Glazer, associate director of synagogue support, who also oversees the southwest region of USY, said that the southwest region was successfully building up their membership pre-pandemic, but once COVID hit, the region’s progress was erased.
A staff shortage also led to reduced international and regional programming across the organization. As of publication, there were seven events listed for the 15 regions.
The challenges the staff face turn into frustration and disappointment for the teenage members.
Dan Lehavi, a high school senior who serves on the USY board of his Los Angeles synagogue and on the Far West Regional General Board, witnesses the changes firsthand. He said in 2018 and 2019, his region filled a banquet hall for the annual regional convention, but coming back after the pandemic, the group could fit into a much smaller room. “They did their best to make it a memorable weekend as possible, but it just doesn’t have the same energy when there are so few people,” said Lehavi.
As someone who has grown up with USY, Lehavi is disappointed by the decline in attendance and engagement. “It’s just really sad,” Lehavi said. “Generally, I think that USY has been an invaluable resource for the Conservative movement as a whole. I hope that the future of the Conservative movement is a lot brighter than the present.”
Despite serving a large Jewish community spanning across southern California, Hawaii, Arizona, Nevada, and more, the region did not organize many region-wide events. During the last school year, Far West offered five events, including a regional dance that was canceled due to low registration. This year, Far West is currently only offering one regional event, in partnership with the Southwestern region. The region hopes to announce another region-wide event later in the year.
“It has just made our chapter not feel like a USY chapter,” said Samuel Svonkin, a member of Far West USY from Los Angeles. “I don’t feel like we have any connection to USY itself.” Svonkin said that regional programming lacks a pull for his fellow members and the association with USY doesn’t attract teens.
Svonkin has been a member of USY since he was 13. He grew up with teens at his synagogue going to USY events and making friends and great memories. Now, he feels like his generation is being ignored. “I feel like they’re not focusing on what their youth want. And they’re instead trying to make something that works well for them. I think they’re struggling as a result of their own incompetence of looking at what teens actually want,” he said.
USY staff acknowledge that there are fewer events overall but say they are working to improve the teen experience. Glazer, associate director of synagogue support, who also oversees the southwest region of USY, suggests that Svonkin reach out to a local staff person. “If we don’t, we don’t hear from the teens —which, at the end of the day, this is who we’re here to serve — then it’s hard to know what they want,” she said.
In previous years, USY’s Marder said, there was no need to heavily advertise regional and international events; teens would just attend with their synagogues naturally. But now, “We can’t just build a regional convention and assume that people are going to come because we created it. We need to take a step back and start doing more local programming and support the chapters and help them build. Then we can build the bigger programs,” said Marder. Attracting more attendees is not an easy fix, but Marder and the rest of USY are working to build the best programs that they can create.
As they continue to regroup, USY is working towards supporting congregations in teen engagement and rebuilding the pipeline to USY. “That means redesigning and rethinking how we are running our regional and international programs to build up to the large programs that we once had,” Marder said. “We want to do it with excellence. To not just throw a program out there to throw out a program. That we are creati
This year, in place of an international convention, USY offered three different summits: a Heschel Summit at the Jewish Theological Seminary in New York City, a Civil Rights Journey based in Alabama and Georgia, and a Teen Climate Activism Retreat set in Maryland. Stacey Glazer wants USY’s events like these summits to focus on what young Jewish teens are interested in, whether that is religion or social justice.
Teens from Pinwheel USY, the Pacific Northwest Region of the Conservative movement youth group, attend an event in July 2022. (Via Facebook)
In addition to these three retreats, USY planned on hosting a Teen Leadership Summit in Denver, but the event was canceled. Glazer did not have an answer as to why the summit was canceled.
Focusing on what teens are interested in proved to be successful for USY. Last December, the official Instagram account reported that the Civil Rights Journey only had seven spots left, four days before the registration deadline. Moreover, over 1,200 teens participated in regional or international programming, according to an Instagram post summarizing some of USY’s successes in the second half of 2022.
On top of rethinking the way USY creates programs, last year, USY also cut membership fees for its individual members, a cost that was absorbed by the synagogue. Synagogues now pay just one fee to have all of its members be associated with the national organization. “I think we had some pretty good success with [cutting fees] this year,” Marder said. USY would not provide specifics to JTA but did say the organization is not losing money because of the pay structure change.
At the end of United Synagogue of Conservative Judaism’s fiscal year in 2022, the parent organization of USY reported that they collected a little over $6.3 million in membership dues, around a $45,000 increase from 2021. But that is still a drop from 2019, when United Synagogue collected over $7 million dollars in membership fees. Despite a recent increase in collected membership fees, the organization did see a stark decline in membership fees between 2019 and 2022, according to published figures.
Nevertheless, Glazer provided statistics that show membership growing. In March of 2018, USY recorded 5,138 members from 3rd grade to 12th grade. In June of 2020, USY recorded 4,408 members across those same demographics. From 2020 to their members now, they recorded an increase of about 3800 members as they now record having over 8,200 members.
Membership numbers are on the rise, but USY is having struggles with staff shortages, a large cause of reduced programming. Marder said that of the 12 regional staff members, only eight work full-time. With 15 active regions, supporting each region equally is a challenge. For regional overnight events this year, many nearby regions combined their events so more attention from staff and youth leaders could be put into the events.
Rather than hiring more staff, Stacey Glazer said that the organization wanted to work with the staff they have and “maybe come up with a new structure where we’re using each of our employees to the best benefit to USY as a whole,” said Glazer. She also said that the lack of staff is not because of financial pressures, but because they are working on restructuring the ways they function as a staff. And Glazer acknowledged that they will eventually need to hire more staff.
Additionally, Marder said that there are fewer full-time chapter directors at synagogues. During the pandemic, when Jewish organizations like synagogues were cutting staff, youth departments were heavily affected. Marder said that synagogues with chapter directors task them with other youth-related jobs as well.
The time USY is taking to rebuild may be causing the Far West region to struggle, but not all regions are dragging behind. Sigal Judd, a teen member of the Central Region — which encompasses parts of Indiana, Ohio, Kentucky, Michigan, Western Pennsylvania and West Virginia — was excited about the current status and future of her region. “We have really grown in the past few years and have had many more events to keep the people coming,” said Judd.
For Jewish teenagers who do not attend Jewish high schools, finding connections with other Jewish youth can be hard. Judd is grateful for the relationships USY gives her. “I am lucky to have these friendships from [Central Region USY] and a pen pal from the Far West region. I love being a part of the Jewish community through USY and growing my Jewish identity surrounded by kids like me,” she said.
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Sunkist Fruit Gems return after panic over loss of synagogue staple
(JTA) — Sunkist Fruit Gems, candies beloved for their throwable qualities at Jewish celebrations, will return after a brief panic over their discontinuation.
The sugar-coated gummies will be on shelves in early 2027 following an outpouring of “overwhelming support and enthusiasm shown by Sunkist Fruit Gems fans in recent days,” Sunkist confirmed to the Jewish Telegraphic Agency.
The company said it will collaborate with CandyRific, a Kentucky-based confectionery company, to continue the legacy of Sunkist Fruit Gems days after reports of the gummies’ demise.
The fruit gems tick crucial boxes for being hurled at bar and bat mitzvahs, wedding celebrations and other happy occasions: They are kosher, soft enough to avoid injuring celebrants and individually wrapped so they don’t get stuck on the floor.
Those attributes will be preserved in their relaunch. “Consumers can expect the same key product characteristics they know and love, including individually wrapped pieces, a soft texture, fruit flavors, and kosher certification,” Sunkist said.
EJewishPhilanthropy first reported Thursday that the fruit gems were being discontinued by Ferrara, a Chicago-based candy company, prompting memorial tributes in Jewish communities throughout the United States.
The fruit gems have been a staple at synagogues for generations. They were born from an overabundance of citrus in the 1930s, when the citrus harvester Sunkist transformed its surplus fruit into byproducts, according to a history published by the company. The candies evolved from Christopher’s Fruit Gems to take the Sunkist name in the 1960s.
Protests against their disappearance included an appeal in eJewishPhilanthropy penned by Sara Fredman Aeder, the executive vice president of programming at the Jewish Community Relations Council of New York, headlined “Save the Fruit Gems.”
Sunkist’s announcement on Instagram that the fruit gems were “not going anywhere” was met with grateful replies.
“I panic-bought in bulk for my wedding next year,” said one commenter on Instagram. “Now I feel foolish lol. But enjoying a bunch of very yummy gummies.”
This article originally appeared on JTA.org.
The post Sunkist Fruit Gems return after panic over loss of synagogue staple appeared first on The Forward.
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Mamdani rolls out NYC’s first plan for fighting antisemitism — without defining the term
Mayor Zohran Mamdani on Tuesday unveiled New York City’s first comprehensive strategy to combat antisemitism, promising millions of dollars for security, hate-crime prevention and Jewish education as antisemitic incidents rise.
But the 30-page plan leaves unresolved a central source of tension between Mamdani and much of the Jewish community: what counts as antisemitism and when anti-Zionism crosses that line. That question has followed Mamdani since his first day as mayor, when he revoked an executive order from former Mayor Eric Adams adopting the controversial International Holocaust Remembrance Alliance definition of antisemitism. The IHRA definition considers most forms of anti-Zionism as antisemitic.
The strategy does not adopt a formal definition of antisemitism and offers little clarity on how the administration views anti-Zionism.
“New York City can and will leverage all of the tools at its disposal to combat antisemitism effectively without needing to adopt a definition for this specific form of hate,” the document reads.
Phylisa Wisdom, who leads the Mayor’s Office to Combat Antisemitism and crafted the plan, told reporters the city is taking an approach similar to the Biden administration’s 2023 national antisemitism strategy, which drew from several competing definitions and frameworks rather than choosing one. Those include IHRA; the Nexus Document, which says criticism of Israel or opposition to Israeli government policy is not necessarily antisemitic; and the Jerusalem Declaration on Antisemitism, which offers a narrower definition.
Wisdom said the administration’s focus is less on settling that debate than on protecting Jewish New Yorkers regardless of their politics.
The Israel question
The question of how to define antisemitism has shaped the debate over pro-Palestinian protests at college campuses and outside synagogues, a persistent source of tension between Mamdani and Jewish organizations.
The strategy mentions the Oct. 7, 2023 Hamas attack on Israel and the war that followed as part of the rise in antisemitism, but does not directly link them. It points to a broader rise that began years earlier, including around the 2017 Unite the Right rally in Charlottesville and the 2018 Tree of Life synagogue shooting in Pittsburgh. Wisdom said antisemitism often spikes during conflicts involving Israel, as NYPD data showed after Oct. 7.
Mamdani has long sought to distinguish between his opposition to Israel and Zionism and his commitment to protecting Jewish New Yorkers. But he has repeatedly clashed with Jewish organizations and leaders over where anti-Zionist activism crosses the line into antisemitism. Those tensions intensified after a series of protests outside synagogues hosting events promoting real estate in Israel and the West Bank and his repeated accusations that Israel is committing genocide in Gaza. Some demonstrations have included chants calling for an “intifada” and other rhetoric Jewish leaders described as antisemitic and intimidating. Mamdani has condemned violence and expressions of support for terrorist organizations, but also defended the constitutional right to protest.
That prompted City Council Speaker Julie Menin to push legislation this past spring requiring the NYPD to develop a plan for establishing a buffer zone when demonstrations involve harassment, intimidation or physical threats. Mamdani, who had raised concerns about restricting protests, allowed the synagogue measure to become law without his signature.
The new antisemitism plan notes that neither the NYPD nor FBI considers protest outside a house of worship hateful or antisemitic, a position the Mamdani administration shares.
Menin told the Forward she had no input in developing the strategy. Wisdom said her office met with the City Council’s Jewish Caucus, of which Menin is a member. A spokesperson for Menin said the speaker was briefed Monday, a day before the plan was released.
What the plan includes: Security and prevention
The strategy comes as antisemitic incidents continue to move in the wrong direction. Recent NYPD statistics showed that in the first seven months of 2026, anti-Jewish incidents rose 8.5%, and 57% of the reported hate crimes in the city involved Jewish victims.
The new strategy attempts to tackle that problem through funding for security, education and cultural programs.
The Mamdani administration is putting $6.4 million into the Partners Against the Hate grant program that offers grants up to $10,000 for community-based initiatives. It is part of a $26 million investment Mamdani announced earlier this year for the Office for the Prevention of Hate Crimes. The Jewish Community Relations Council of New York will serve as the anchor organization in the program, working with grassroots groups on programs that include education, victim support, data collection and combating online hate.
Another $1 million will go toward a security program aimed particularly at smaller religious institutions and vulnerable nonprofits that may not qualify for larger federal security grants. The money could pay for stronger door locks, shatter-resistant glass and security wands.
And the administration is restarting an interagency Security Infrastructure Working Group that brings together the NYPD, Department of Transportation and other city agencies to help synagogues and Jewish cultural institutions assess threats and improve security.
City Hall also plans to work with public schools to expand eighth-grade visits to the Museum of Jewish Heritage and continue teaching students about Jewish American history through existing curriculum. The administration is also investing $2 million to complete the Queens Holocaust Memorial and $2.5 million in the Center for New Jewish Culture in Brooklyn.
An informational campaign on LinkNYC kiosks across the five boroughs will highlight the contributions of Jewish New Yorkers, modeled after a campaign created to combat anti-Asian hate following the COVID-19 pandemic.
Outreach to Jewish New Yorkers
The plan comes after months of outreach aimed at hearing from a Jewish community deeply divided over Mamdani and his views on Israel.
Wisdom said the office, which includes another two staffers, conducted a five-borough listening tour in homes, schools and community centers. Participants represented a wide range of religious observance and political views.
Mamdani has also increased his own outreach. In August, he met with a group of rabbis from several denominations for a discussion about Jewish safety and belonging. Some of those rabbis pressed him over his rhetoric on Israel. He has also met with Hasidic and Orthodox leaders and maintains close relationships with progressive Jewish organizations.

Wisdom said that concerns raised during those private conversations helped shape the final strategy.
But she acknowledged that those meetings have not erased the central disagreement.
Mamdani has repeatedly accused Israel of committing genocide in Gaza, produced a Nakba Day video commemorating the displacement of Palestinians during Israel’s founding in 1948, and called Israeli Prime Minister Benjamin Netanyahu a war criminal.
During his mayoral campaign, he pledged to have Netanyahu arrested if he came to New York under an International Criminal Court warrant, though his administration later acknowledged that the city does not have the authority to carry out such an arrest. Netanyahu, during his speech at the United Nations last week, accused Mamdani of spreading lies about Israel and contributing to an atmosphere in which Jews feel unsafe. Mamdani rejected that criticism and stood by his views on Gaza.
Wisdom said in a press briefing on Monday the administration recognizes that discussions over the Israeli-Palestinian conflict are part of the broader conversation about how Jewish New Yorkers experience safety in the city. But she said disagreement with the mayor on foreign policy should have no bearing on whether someone receives the protection of City Hall.
The administration rolled out the strategy on Tuesday with support from top city officials, several Jewish elected officials and liberal and progressive Jewish organizations, including the New York Jewish Agenda, Jewish Council for Public Affairs, Nexus Project, New Jewish Narrative, Jews For Racial & Economic Justice, Bend the Arc and J Street’s New York City chapter.
Jamie Beran, CEO of Bend the Arc, commended the decision not to enshrine a single definition, adding that doing so would be “unnecessary” and “a distraction from substantive policies.”
But the strategy did not meet the demands of the Anti-Defamation League, which had called for a “clear, formal definition of antisemitism the city actually uses.” ADL also asked that the plan ensure city contracts, pensions and procurements are kept “free of ideological boycotts.”
In a video announcing the strategy, the mayor said his conversations with Jewish New Yorkers over the past year repeatedly brought him back to the same concern of growing antisemitism. “This is not only unacceptable,” Mamdani said. “Today, we hold a responsibility to sustain and protect our Jewish neighbors.”
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Evan Gershkovich’s prison memoir begins with a Soviet Jewish exodus
A few days after Russian security agents arrested Wall Street Journal reporter Evan Gershkovich on a trip in March 2023, his lawyers showed him a slip of paper with messages from home. He was being held alone, in what Russian prisons call “quarantine:” two weeks without a cellmate before joining the general population. His eyes went straight to the note from his mother.
Soon he would start getting kosher food, Ella Milman wrote, and then added: “If you come home with sidelocks, I’ll understand.”
It was a joke, and a very Jewish one. Gershkovich grew up in a secular family of Soviet émigrés, where being Jewish had more to do with family history and dark humor than with religious practice. His mother was ribbing him that a few weeks of kosher prison food might send him home looking like a yeshiva boy.
Sitting across from the investigator building his espionage case, Gershkovich grinned. His mother, he realized, still had her sense of humor, and that was exactly what he needed.
The kosher food wasn’t a joke. That night, with Passover days away, a local rabbi sent him stacks of matzo.
The scene appears in This Cursed Beautiful Land: A Russian-American Story, Gershkovich’s memoir of his arrest, his 16 months behind bars and his release in the most elaborate U.S.-Russia prisoner swap since the Cold War. The book was published Tuesday.
Most of the coverage is about the prison. But Jewish history runs through the book from its first pages. Gershkovich’s great-grandfather was arrested during Stalin’s purges and vanished. His mother was laughed out of a journalism school application once the clerk saw her passport. And when he moved to Moscow as a young reporter, a Russian coworker needled him with an old stereotype about Jews and money.
The family that left
Gershkovich was born in New Jersey in 1991, two months before the Soviet Union fell apart. His parents had come over in 1979. Thousands of Soviet Jews were leaving at the time, helped by a U.S. law that linked trade with Moscow to whether its citizens were allowed to emigrate.
His mother flew out of Leningrad with her mother and ended up in Detroit. His father’s family came from Odessa and settled in Brighton Beach, the Brooklyn neighborhood people call Little Odessa. In those years, his father later joked, Soviet Jews who ran into each other on the street skipped the hellos and just asked where the other was going.
For his father’s side, the decision was easy. Gershkovich’s great-grandfather was arrested in 1937, at the height of Stalin’s purges, and never seen again. His grandfather Mark spent years moving from city to city, afraid of being targeted next, and later dreaded the day his own son would be drafted into the Soviet army.
A Jew on paper
Gershkovich’s mother, Ella, was born in 1957, a few years after the “doctors’ plot,” a Stalin-era campaign that accused Jewish physicians of conspiring to kill Soviet leaders. One of the doctors caught up in it had been a neighbor in her family’s communal apartment.
Her father had wanted to name her Etya, after his late sister. Worried that an obviously Jewish name would draw attention, her mother pushed for Ella instead. It didn’t matter. The family name Milman gave her away, and Soviet passports listed each citizen’s ethnicity. Hers said “Jew.”
Ella dreamed of becoming a writer. When she applied to the journalism department at Leningrad State University, the woman taking her application glanced at her passport and laughed. She studied shipbuilding instead, listened to the Rolling Stones, and heard rumors that the Kremlin planned to deport Jews to Birobidzhan, a remote Soviet region near the Chinese border that had apparently been set up as a Jewish homeland.
When she finally emigrated to America at 22, she sewed a pair of gold earrings from her late father into her skirt’s waistband to get them past customs. Once the plane took off, she couldn’t stop laughing and crying.
A generation later, her son became the journalist she wasn’t allowed to be, and then a prisoner of the state that had turned her away.
Ella and her husand settled in Princeton, New Jersey, where Gershkovich and his sister spent Saturday mornings with a Russian tutor, and holidays meant trips to the Russian groceries and Uzbek grills of Brighton Beach. Gershkovich came to think of himself as Jewish-Russian-American. Russia’s war in Ukraine later forced him to ask why that label had never included Ukraine, given that his father’s family came from Odessa.
The empty chair
In 2017, Gershkovich moved to Moscow to report for The Moscow Times. On one of his first days, he asked a colleague when staff got paid. She laughed and told him his Odessan roots were showing, a jab about Jews and money that served as his introduction to Russian workplace culture.
On a later trip to Odessa, he visited a Jewish museum that displayed a 1953 Soviet propaganda article from the doctors’ plot era. It claimed that the Joint, the New York-based Jewish relief organization, was a front for American intelligence. Gershkovich recalls thinking that Moscow was getting paranoid again, while hoping things hadn’t gotten that bad. A few years later, Russia accused him of spying for the United States.
Gershkovich’s arrest came a week before Passover. That spring, many American Jews left an empty seat for him at their Seders, and activists later sent him letters for Rosh Hashanah. Both gestures deliberately echoed the movement to free Soviet Jewry, the same campaign that had helped free his parents. Natan Sharansky, the most famous Soviet Jewish dissident, who was himself released in a 1986 prisoner swap, advocated publicly for his release.
In July 2024, two weeks after a Russian court sentenced Gershkovich to 16 years in a maximum-security prison, he was freed in a prisoner exchange in Ankara, Turkey. Jewish groups celebrated, and the Orthodox Union posted the traditional blessing thanking God for freeing captives.
His great-grandfather was taken in 1937 and never came home. Eighty-seven years later, his great-grandson did.
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