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The End Jew Hatred Movement is spreading across the country — and sparking controversy
(New York Jewish Week) — Last month, Colorado Gov. Jared Polis, a Jewish Democrat, proclaimed April 29 “End Jew Hatred Day,” citing “an urgent need to act against antisemitism in Colorado and across the country.”
Similar proclamations came from New York Rep. Mike Lawler, a Republican, and dozens of other elected officials nationwide.
But in the New York City Council, an identical effort proved controversial. While the overwhelmingly Democratic council approved April 29 as End Jew Hatred Day annually, six council members either abstained from or voted against what organizers had intended to be an unanimous decision.
The initiative behind the proclamations, called the End Jew Hatred Movement, is a relatively new presence based in New York City that is increasingly making its voice known nationally — through rallies, petitions, a relentless press campaign and now in the halls of government. One measure that demonstrates the initiative’s growth is the number of April 29 proclamations. Last year, there were a handful. This year, according to End Jew Hatred, there were 30.
The movement also provided the spark for the unexpected opposition in the New York City Council. Lawmakers who did not support the proclamation said they demurred because the End Jew Hatred Movement, while run by people who say they “set aside politics and ideology,” has been associated with right-wing Jewish activists.
End Jew Hatred doesn’t publicize much about its structure or funding. It is not a registered nonprofit organization, and would not tell the New York Jewish Week its annual budget or how it receives donations.
Its backers call it an unapologetic voice that’s fighting a growing problem, antisemitism, while its critics say it is an attempt to inject hawkish rhetoric into a national effort to combat anti-Jewish persecution. Amid that debate, the movement’s growth, and its successful spearheading of resolutions nationwide, show how an initiative founded by conservative activists has wielded influence in the conversation about antisemitism, even in liberal political spaces.
Here’s what we know about End Jew Hatred, how it’s establishing itself in New York City and beyond, and why its activities are drawing backlash.
A movement founded in the politics of 2020
Founded in New York City near the beginning of the pandemic, End Jew Hatred first drew local attention in October 2020, when it organized a rally in front of the New York Public Library protesting the way its activists said New York City Mayor Bill De Blasio and New York Gov. Andrew Cuomo were unfairly targeting Orthodox New Yorkers with public health restrictions.
Haredi New Yorkers and their backers railed against the city’s regulations that year, and claimed that policies limiting group prayer and other religious ceremonies were selectively enforced against their communities.
“Never in my life did I think I would see this type of blatant Jew-hatred from our public officials,” Brooke Goldstein, who founded End Jew Hatred, said at the rally, which drew dozens of protesters. “Singling out New York Jews for blame in the coronavirus spread is unconscionable and discriminatory.”
But while the movement’s first significant action concerned the pandemic, a spokesman for End Jew Hatred said it was inspired by another seismic event that took place in 2020: the racial justice protests and the growth of the Black Lives Matter movement.
“How can we replicate this for the Jewish people?” said Gerard Filitti, senior counsel for the organization Goldstein directs, the Lawfare Project, describing End Jew Hatred’s genesis. “We saw antisemitism shoot up during the pandemic. So it was kind of the right time to launch this idea.”
Since then, in addition to spearheading the proclamations, the initiative has continued holding rallies, protesting the United Nations Relief and Works Agency, which aids Palestinian refugees, for “promoting Jew hatred”; speaking out against antisemitism in Berlin, Toronto and other cities around the globe; and, earlier this year, opposing a reported plea bargain for the men who assaulted Joseph Borgen while he was en route to a pro-Israel rally in May 2021. It was also a signatory on a letter to Manhattan District Attorney Alvin Bragg protesting the plea deal, and members of the movement showed up to the alleged attackers’ court hearing.
Nearly three years after its launch, the movement remains opaque about its structure, declining to share any financial information or elaborate on its relationship to the Lawfare Project, which bills itself as an “international pro-Israel litigation fund.” In a brief statement to the New York Jewish Week, a spokesperson for End Jew Hatred said the organization accepts donations from local community members and support from like-minded nonprofit groups, though he declined to detail how those donations were processed.
“Our network of activists spans the globe, from New York City to Los Angeles, from Toronto to Berlin,” he said. “Also, the movement is supported by people from all walks of life who donate both their time and money to make the movement a success. Activists are encouraged to fundraise within their community, and some actions have been supported by organizations that have taken part in them.”
Roots in pro-Israel and right-wing activism
The Lawfare Project, Goldstein’s group, has represented Jewish students who settled a discrimination lawsuit with San Francisco State University, and the following year, represented an Israeli organization that settled a suit with the National Lawyers’ Guild, after the guild declined to place the group’s ad in its annual dinner journal.
This year, the group is providing legal aid to a Las Vegas-area Jewish teen who had a swastika drawn onto his back. And it sued the mayor of Barcelona over her decision to sever ties with Tel Aviv.
Goldstein also has a history of right-wing activism and controversial statements. She has made appearances on conservative news networks such as Fox News, One America News and Newsmax. She once said that “there’s no such thing as a Palestinian person,” and on Election Day in 2016, tweeted, “Can I run the anti-anti-islamophobia department in the Trump administration?”
Goldstein has said she sees Ronald Lauder — the philanthropist, World Jewish Congress president and conservative donor — as an ally. In a virtual conversation between the two hosted by Manhattan’s Fifth Avenue Synagogue last year, Goldstein thanked Lauder for his “support and his friendship,” and Lauder called Goldstein “so smart and wonderful.” Lauder was also involved with the movement’s effort to establish End Jew Hatred Day in New York City last year.
Ronald S Lauder, President of the World Jewish Congress (WJC) recorded before a bilateral a conversation with Chancellor Scholz. (Michael Kappeler/Getty Images)
End Jew Hatred has also worked with Dov Hikind, a former Brooklyn Democratic state assemblyman who now runs a group called Americans Against Antisemitism. Hikind’s group has partnered with End Jew Hatred, and he has appeared at its events. Hikind told the New York Jewish Week that his group and End Jew Hatred are “involved in terms of pushing the same agenda.”
Hikind has stirred controversy as well: In 2013, he wore blackface as part of a Purim costume, and in 2005, sponsored a bill that would have allowed police to profile Middle Eastern men on the subway. He was a follower of the late right-wing extremist Rabbi Meir Kahane.
Controversy or consensus?
Even as its right-wing connections have sparked suspicion from progressive activists, End Jew Hatred has garnered support from establishment Jewish groups. The Conference of Presidents of Major American Jewish Organizations promoted End Jew Hatred Day on Twitter last week, posting a graphic with the logo of the movement. And the city’s Jewish Community Relations Council also backed the City Council resolution.
“All people, regardless of party affiliation, have a role to play in combating antisemitism and other forms of hatred, and we should not lose sight of that,” a JCRC spokesperson told the New York Jewish Week. “From our perspective, every day should be End Jew Hatred Day.”
Lauder has also advocated the use of the term “Jew hatred” in place of antisemitism in a video published by the World Jewish Congress that has been viewed more than 480,000 times.
“No one is embarrassed anymore when they’re called an antisemite,” he said. “Antisemitism must be called what it really is: Jew hatred.”
That view is not universally shared among antisemitism watchdogs. Holly Huffnagle, the American Jewish Committee’s U.S. director for combating antisemitism, said that the term “Jew hatred” is “jarring” and “makes people stop and think.” But she said the term does not capture the way antisemitism is often expressed via coded conspiratorial language.
“[People] might not know what [the term] antisemitism is, but Jew hatred they know,” she said. “In that sense it can be used to get attention, to help people call it out.”
“On the other hand, the antisemitism we see today, in its primary form, which is conspiratorial, is not captured by the term ‘Jew hatred,’” she added. “I hear from a variety of people that they don’t hate Jews, they’re against Jew hatred, they’re not antisemitic, but they believe that Jews have too much power [or] they control the media.”
And End Jew Hatred’s right-wing ties have also made some progressive activists in its home base of New York City wary of its motives. The lead sponsor of the City Council’s End Jew Hatred Day resolution was Queens Republican Inna Vernikov, a former aide to Hikind who has previously spotlighted antisemitism allegations at the City University of New York.
Her resolution, which passed overwhelmingly, garnered a mix of 14 co-sponsors, including some prominent Jewish Democrats and all six of the council’s Republicans — two of whom have links, respectively, to white supremacists and a person arrested for storming the U.S. Capitol on Jan. 6, 2021.
Council Member Inna Vernikov introduced a resolution to create an annual “End Jew Hatred” day in the New York City Council on April 27, 2023. (New York City Council Flickr)
Those right-wing connections were part of what led six progressive council members to either abstain from or vote against the resolution. One of the council members who voted no, Brooklyn’s Shahana Hanif, told the New York Jewish Week that she has participated in multiple actions against antisemitism but opposed the resolution because she didn’t want to endorse End Jew Hatred as a movement.
“Antisemitism is real,” Hanif said. “I understand the urgency. I understand the opportunity when there is a resolution or any kind of symbolic gesture that comes along, that every legislator wants to be united in supporting our Jewish colleagues. But in the same breath, it is our responsibility to know who is leading on these efforts.”
City Comptroller Brad Lander, a prominent Jewish progressive politician, vouched for Hanif’s record of standing up to antisemitism and echoed her concerns. He told the New York Jewish Week that End Jew Hatred’s activists are “right-wingers who have a track record of working very closely with people who foment hatred.”
Jews for Racial and Economic Justice, a progressive group, also opposed the resolution. Rafael Shimunov, a member of the group, said the resolution was “clearly associated with the right,” and noted that at a hearing ahead of the vote, an activist decried bail reform, something right-wing advocates have pushed for years to repeal.
Shimunov also took issue with remarks Vernikov has made about George Soros, the billionaire Jewish liberal megadonor who has become an avatar of right-wing antisemitism, and whom Vernikov called ”an evil man, who happens to be Jewish.” JFREJ activists also noted that also noted that some Republican cosponsors of the bill, such as Vernikov, Vickie Paladino and Joann Ariola, have called for transgender women to be barred from women’s sports at schools and universities. In addition, Paladino has a history of anti-LGBTQ comments. The activists say these views undercut the council members’ calls to oppose hatred directed at Jews.
End Jew Hatred’s supporters dismissed accusations that their cause is right-wing. In a text message, Vernikov told the New York Jewish Week that “this resolution has nothing to do with politics or right-wing extremists.” Hikind also echoed that message.
“Everyone in the Jewish community supported this idea,” Hikind said. “To say it’s just right-wing organizations is dishonest and hypocritical.”
Filliti, the Lawfare counsel, said the aim of the resolution — and End Jew Hatred as a whole — was to send “a unifying message.”
“We’re not looking to make this political,” he said. “We have had so much success with this and we are so happy to see this going forward.”
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An arsonist torched a Mississippi synagogue. It feels hauntingly familiar.
A Mississippi synagogue has just been destroyed by hateful actors – and it is not the first time.
I am talking about what happened Saturday morning. An arsonist set fire to the historic Beth Israel Congregation in Jackson, Mississippi. By the time the flames were extinguished, much of the building was destroyed and rendered unusable.
According to reporting by Mississippi Insider, the fire tore through parts of the building, damaging sacred objects, prayer books, and decades of communal memory. Firefighters were able to prevent a total collapse, but the synagogue — founded in 1860 and one of the oldest Jewish congregations in the state — will not be able to function as a house of worship for the foreseeable future.
I am experiencing historical déjà vu. On September 18, 1967, white supremacists bombed Beth Israel in retaliation for the civil rights activism of its rabbi, Perry Nussbaum. Rabbi Nussbaum was a visible ally of Black leaders in Jackson, including Medgar Evers, and his moral courage made him a target. Shortly thereafter, they bombed Rabbi Nussbaum’s home as well. He survived. The building was rebuilt.
Those attacks followed a grim and unmistakable American tradition. For several years, I served The Temple in Atlanta, and congregants still spoke in hushed tones about where they were on the morning of October 12, 1958, when The Temple was bombed by white supremacists angered by Rabbi Jacob Rothschild’s outspoken support for civil rights. That bombing is often remembered as the most infamous attack on a religious building in American history, but what many forget is that it did not stand alone. In the year leading up to it, synagogues in Miami, Nashville, Birmingham, and Jacksonville were also bombed.
Synagogues have succumbed to flames throughout Jewish history. On Kristallnacht, November 9–10, 1938, the Nazis and their collaborators burned or destroyed more than 1,400 synagogues across Germany and Austria. That night was not a spontaneous riot; it was a dress rehearsal for annihilation. And the line of fire stretches further back still, to the Roman destruction of the Second Temple in 70 CE, and before that to the Babylonian destruction of the First Temple in 586 BCE.
Beth Israel is not just a building. It is a witness. It is a repository of Jewish persistence in a place where Jews have lived as a tiny minority for generations, carving out space for faith, community, and civic engagement in the Deep South. To see it burned is to feel a familiar Jewish nausea, the sickening recognition that this story has been told before — far too many times.
Beth Israel in Jackson burned on Shabbat, coinciding with the Torah portion of Shemot, as we read in the book of Exodus about the burning bush — a bush that burns but is not consumed by flames. Such is Jewish history.
An American tradition?
What disturbs me most is not only the act itself, but its familiarity.
I mentioned my time in Atlanta. I also served as a rabbi in Columbus, Georgia. When I look back on my career, I realize that I have spent no fewer than twenty years serving Jewish communities in the South — and yes, I include South Florida in that number.
During those years, I learned a profound respect for Jews in small Southern communities who tenaciously maintain their synagogues in the face of demographic shrinkage, economic pressure, and cultural isolation. When those synagogues close, as too many do, the community must make sure that there are homes for their Torah scrolls and ritual objects. This is sacred labor, often carried out quietly and without recognition.
Most Americans do not realize that a surprisingly large percentage of Reform synagogues in this country look far more like Beth Israel in Jackson than like the caricature of the large, affluent suburban congregation. The heart of Reform Judaism beats in small, struggling, historic communities. That is why the fire in Jackson sears the Jewish soul. It could be any synagogue. And in my darkest fears, I believe there will be more.
Right about now, some of you are saying, “Well, what did you expect? Look at what has happened in Gaza, and the Palestinians, and Netanyahu…”
If you are saying this, your foolishness betrays you. No one vandalizes Russian Orthodox churches in America because of Vladimir Putin. No one boycotts Chinese restaurants because of China’s persecution of the Uyghurs. And no one should ever suggest that victims of violent bigotry are responsible for the hatred directed at them. We would never say this about any other group. We must not say it about Jews.
The raw truth is what historian Pamela Nadell names so clearly in her indispensable new book, Antisemitism: An American Tradition.
Pamela does not only name and record the incidents of antisemitism that have occurred over the years. She shows that antisemitism is, in fact, an American tradition. It has always been with us, sometimes polite, sometimes lethal, often lying dormant like an autoimmune disease, flaring up when fear, desperation, and social change demand a scapegoat.
An issue for all faiths
Not only because of what has happened, but because of what I fear will follow — not only imitation, but silence. As I write these words, I do not know whether this arson will merit national attention, whether it will appear in The New York Times or vanish into the vast archive of shrugged-off hate. I hope my fears are wrong.
I also wonder who will speak. Will our most trusted chroniclers of American moral life take notice? I admire historian Heather Cox Richardson deeply, and I hope she will address antisemitism with the same moral clarity she brings to other threats to democracy. Because it cannot be that even in the warmest of hearts there is a cold spot for the Jews.
I often think of an artifact I have seen at the United States Holocaust Memorial Museum in Washington, D.C. It is a Torah ark ripped from the wall of a synagogue in Essen, Germany, hurled into the street. Carved into it are the words, “Know before whom you stand.” But those words were deliberately chiseled away by a vandal, as if to declare that there is no one before whom we stand, no God whose presence must be reckoned with — because we are destroying the place where that God so often comes to dwell.
That is why I am turning now to my readers who are not Jewish. I am calling on Christian pastors, Muslim imams, and religious leaders of every tradition to denounce what happened in Jackson this coming weekend. Because just as we rightly said when Black churches were burned, any attack on a house of worship is not only an attack on one community. It is an assault on the very idea that holiness has a place in public life.
And that, ultimately, is an attack on God.
The post An arsonist torched a Mississippi synagogue. It feels hauntingly familiar. appeared first on The Forward.
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Can Breads Bakery workers really demand that the Israeli owners cut ties with Israel? Labor experts weigh in.
(New York Jewish Week) — The news that workers at Breads Bakery, an Israeli chain in New York City, were demanding “an end to this company’s support of the genocide happening in Palestine” as part of a union push has triggered concerns among those worried about surging anti-Israel sentiment in the United States.
“This is going to spread,” Deborah Lipstadt, the former United States special envoy for monitoring and combating antisemitism, wrote on X Thursday. “This is not spontaneous, This is part of an effort to marginalize Jews and Israel.”
But is an Israel boycott as a union demand even possible to achieve? Do workers have rights when it comes to protecting their beliefs about Israel? What role are unions playing in anti-Israel advocacy? And what might happen next at Breads?
To answer these questions, we reached out to two labor scholars — Harry C. Katz, the director of the Scheinman Institute on Conflict Resolution at Cornell University, and Samuel Estreicher, an attorney and scholar on labor and employment law and arbitration law at New York University. We also visited a rally by Breads’ supporters on the Upper West Side on Friday afternoon.
Here’s what we learned.
Is it common for workers to press for political concessions as part of their unionization efforts?
The Breaking Breads workers are doing something unusual, Katz said. He said he was not aware of other examples of employees making demands related to Israel as part of a unionization effort.
“There are unions who have taken out political stances, but the stances are ‘we oppose the Netanyahu government,’ or ‘we oppose the invasion of Gaza,’ ‘we are sympathetic to BDS,’” he said. “They’re allowed to take that stance, but they have not done what you’re asking about.”
Of course, unions can and do use their might to advance political agendas. But that often happens in the advocacy space, with unions reminding decision-makers that they represent a powerful voting bloc, not in bargaining within individual units.
The insertion of Israel demands in a unionization announcement reflects an anti-Israel swing within swaths of organized labor in the United States and beyond.
In December 2023, United Auto Workers, the union that Breaking Breads has filed under, became the largest union to call for a ceasefire in Gaza. It was a sharp departure for the union, which had previously been staunchly supportive of Israel.
In March 2025, UAW came to the defense of two members at Columbia University who had been involved in pro-Palestinian protests there, including Grant Miner, who headed a union chapter representing 3,000 undergraduate and graduate students employed at the school before being expelled.
The “assault on First Amendment rights being jointly committed by the federal government and Columbia University are an attack on all workers who dare to protest, speak out, or exercise their freedom of association under the US Constitution,” UAW said in a statement at the time.
UAW national and the local group representing Breaking Breads, as the union is calling itself, both did not respond to a request for comment.
What are the chances of the Breads workers getting what they want when it comes to Israel?
Slim to none, Katz and Estreicher both said.
For one thing, it’s far from assured that Breaking Breads will even succeed in being recognized as a bargaining union. The employees announced that “over 30%” of Breads’ workers had signed onto the unionized effort, the minimum required under federal labor law — and far less than most unions announce themselves with.
The threshold allows the workers to petition the National Labor Relations Board to hold a union election. In an election, more than half of workers who participate must support the formation of the union for one to be created.
“Thirty percent is an extremely low level of support through the signing of authorization cards,” Katz said. “For them to say, ‘Oh, they have a bit over 30%,’ that suggests they’re going to have an extremely difficult time if this goes to an election.”
Then, even if the union does meet the legal threshold for recognition, Breads is under no legal obligation to engage on issues related to Israel.
“Workers don’t have a right to tell management what management wants to do with its own funds, or personal beliefs and political views regarding Israel,” Katz said. “The law requires bargaining in good faith about wages and other employment conditions. That’s the requirement.”
The workers are alleging a range of unfair employment practices, including low wages, irregular schedules and unsafe working conditions. If their union is recognized, Breads will have to negotiate a contract addressing those issues — and will have to comply or risk a strike.
But on the off chance that questions about Israel somehow make it to the bargaining table, “management can refuse to discuss it,” Katz said.
Breads has indicated that it does not believe political issues are appropriate fodder for negotiation.
“We’ve always been a workplace where people of all backgrounds and viewpoints can come together around a shared purpose, the joy found at a bakery,” it said in a statement responding to the announcement of Breaking Breads. “We find it troubling that divisive political issues are being introduced into our workplace.”
Estreicher put it simply: “They can say whatever they want,” he said about the workers. But Israel-related issues would never be considered a “mandatory subject of bargaining” like wages and working conditions, and workers could be fired if they strike over the issues.
Since there isn’t actually a union yet, can Breads just fire the workers making the anti-Israel demands now?
Some of Breads’ supporters have called for the company to fire the workers who are agitating against its ties to Israel.
“I don’t understand why the owners [don’t] simply fire the so-called unionizing staff. New York is an at-will employer. They’re creating a hostile work environment,” one commenter wrote on an Instagram post by pro-Israel influence Lizzy Savetsky decrying the workers’ demand. “There’s the door, ungrateful employees. Feel free to take a loaf with you on the way out.”
https://www.instagram.com/p/DTRF-49kXBW/?hl=en
But firing workers who joined Breaking Breads would be a problem, Katz said, even though they don’t formally have a union yet.
“Management often gets away, due to the weakness in the enforcement of our labor laws, … with the firing of union sympathizers and activists,” Katz said. “But that is technically illegal. It’s illegal for management to fire people because of their views towards the union or their activism within the union.”
Do workers have a protected right to refuse to work on a specific job that offends their beliefs, including about Israel?
One of Breaking Breads’ objections was to catering events that it said involved groups with ties to Israel or to producing custom loaves decorated with Israeli flags.
The question is not the same as the one that recently occupied the Supreme Court, when it ruled on cases about small-business providers — including a wedding cake maker — who declined to serve same-sex clients, citing religious beliefs.
Those cases were about whether the government could compel a business to create custom content that violates the owner’s beliefs — and the court ruled it could not. But workers do not have the same protections individually, nor do they have the right to impose their beliefs on their employer.
“It’s the employer’s business, not their business. That’s my position. I think that’s the legal position,” Estreicher said. “People have all kinds of views with different things. Anyway, an employer should be able to make clear that he makes the decision on who the customers are, and they can’t interfere with that.”
Workers would likely also have a difficult time seeking redress against their employer for serving specific customers against their beliefs, Katz said.
Contract violation claims go to third parties known as arbitrators, who rule whether management ran afoul of its contract with the union and what penalty, if any, should be applied.
As an example, Katz said, “A Palestinian employee says in this case: ‘I’m baking cookies that get eaten or sold at an event that supports Israel.’ I can’t imagine an arbitrator would say you have a right to refuse that kind of work.”
Estreicher said one Israel-related claim by Breaking Breads could be appropriate grounds for redress, if true. The workers said Breads had told workers they could not speak Arabic on the job — a demand that may run afoul of employment law.
“If they’re in public contact jobs, I think they can [have that rule], but there are legal issues about if they’re not in public contact jobs,” Estreicher said. “If they’re in the kitchen, having a prohibition would be problematic.”
What happens next at Breads?
When it comes to the unionization effort, it could be several weeks before there are clear developments. Employers can choose to recognize unions voluntarily, but if they do not, the National Labor Relations Board typically makes a decision about whether it will support an election within about 45 days. Elections are then held several weeks to months after that.
For now, the popular bakery appears to be reaping positive dividends from its workers’ dissatisfaction. Fans of the bakery and pro-Israel activists have asked the New York City Jewish community to buy their products, and even offered to work for Breads for free.
A few hundred showed up at a Friday gathering to buy a coffee or a snack and hang out at the Upper West Side location, called for by pro-Israel activist Shai Davidai.
“We are dealing with an ideological war, and that ideological war says that if you are a Zionist, if you believe that Israel has a right to exist, if you’re a proud Jew, then you don’t deserve to live here,” Davidai said.
Davidai stressed that the event was all about showing strength in numbers.
“We want to show here a Jewish, Zionist business, that we have their back, and they won’t be cowered by a loud and nasty minority that wants to ruin things for everybody,” Davidai said.
“This isn’t just about buying products,” he added. “So first thing, [almost] everyone who’s buying a product is wearing a sticker that says, ‘Zionist,’ right? So the cashier, the employees, the business owner, and everyone on the street sees that we are coming out as Zionists. We’re not hiding anymore.”
By about 12:10 p.m., the fast-moving line at Breads’ Upper West Side location had begun to wrap around the block. Parents had brought babies, and people of all ages waited in line, as new customers arriving at the scene ended their FaceTime calls — some in Hebrew, some in English — by describing the scene to the person on the other end of the line. Some customers came alone and met new faces while waiting in line; others came with friends.
“Today, they are not just trying to bite the hand that feeds them, they’re trying to gnaw it off,” said Judy, a longtime Upper West Side resident who declined to share her last name, about the workers. “That’s what I was thinking all last night. It’s preposterous. It’s ludicrous. It’s beyond reproach.”
Colleagues Marc Rodriguez and Max Lippman waited in the middle of the line, and, like many, were hoping to land one of Breads’ award-winning babkas.
Rodriguez, who is not Jewish or Israeli but whose wife is both and whose children are Jewish, said he felt obligated to support the store, which he is a fan of and had been to in Israel. He brought a small Israeli flag, and wore one of the “Zionist” stickers that Davidai had handed out.
“I want to support the store, support the owners, and I want to remind the workers over here who is supporting this store, and who is patronizing the store,” Rodriguez said. “I think it’s a nice, respectful way to show support. We’re not shouting, we’re here. We’re all smiling, happy, talking. And also, I’m so excited for carbs.”
Lippman, who is from the Upper West Side, heard about the call to head to Breads on social media.
“In general I’m pro-union,” he said. “But once part of that is saying that they’re anti-Zionist, that seems unnecessary. It’s an Israeli-owned bakery. We’re here to show our support. It seems unnecessary when forming a union to state your beliefs on Israel. It doesn’t matter who the owners are,” Lippman added. “We’re just here to support the bakery and the babka makes that easy.”
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From pop stars to tefillin pop-ups, Oct. 7 changed how Israel’s ‘somewhat observant’ practice Judaism
(JTA) — TEL AVIV — In the weeks after Hamas’s Oct. 7 attack, religiously charged videos started circulating on social media. Dozens of young women posted videos of themselves cutting up their “immodest” clothing, jeans, crop tops, minidresses, vowing to replace them with modest skirts and head coverings.
In one viral TikTok clip, a young influencer solemnly shears her wardrobe to shreds, declaring it an offering for national deliverance. “Creator of the world, as I cut these clothes, cut away the harsh decrees against Israel,” she says, explaining that she would not even donate the garments lest she “cause someone else to stumble” by wearing them.
Other images circulated too, of tefillin pop-ups, neighborhood challah-bakes and, on both social media and the street, a noticeable rise in religious amulets and pendants. Hamsas, Stars of David and necklaces shaped like the map of Israel or the ancient Temple in Jerusalem appeared everywhere.
Two years later, as the grinding war in Gaza largely wound down, those early scenes have taken on the feel of a specific moment in time. Still, the spiritual jolt of those first weeks has not fully faded, and increased religious practice has become part of the country’s daily rhythm.
A poll released in November by the Jewish People Policy Institute found that 27% of Israelis have increased their observance of religious customs since the war began. Roughly a third of Jewish Israelis say they are praying more frequently than before the war, and about 20% report reading the Tanach or psalms more often.
JPPI head Shuki Friedman said that many Israelis, and especially the young, felt the war had reconnected them to tradition and Jewish identity “not necessarily in a halachic way, but in a way that shows up very strongly in their lives and in the public space.”
Crucially, the shift has been most dramatic among Israelis who already had one foot in tradition — those raised in “masorti” or traditional but not strictly observant, homes. While the masorti category has its roots in Middle Eastern and North African (Mizrahi) communities, where religious observance was historically more integrated into daily life but less rigid than in European Orthodoxy, today masorti Israelis span all sectors of Israeli society. (The category is distinct from the Masorti movement, the name for Conservative Judaism in Israel and Europe.) Roughly one-third of Israeli Jews identify as masorti, with JPPI breaking the group into two categories: “somewhat religious” and “not so religious.”
The Jewish demographer Steven M. Cohen once quipped that masorti Israelis are those who “violate the laws that they do not wish to change” – meaning they accept traditional Jewish law, known as halacha, as valid, but selectively observe it in practice. Cohen also noted there’s no real American equivalent, though the closest parallel might be “non-observant Orthodox.”
Among young Jews who identified as “somewhat religious” masorti, 51% of respondents in the poll reported deepening their religious practices during the war.
David Mizrachi is one of them. Raised in a masorti home, Mizrachi had never been consistent about synagogue attendance, Shabbat observance or laying tefillin. Since Oct. 7, he said, he does all three — religiously.
For him, the change grew out of the shock of the attacks and the losses that touched his own circle. He personally knew the Vaknin twins, killed at the Nova party, and Elkana Bohbot, the hostage snatched from the rave who was released after two years in captivity. Those events, he said, pushed him into “cheshbon nefesh,” a Jewish reckoning with his identity.
“I understood that these enemies and terrorists came because we were Jewish, not because we were Israelis,” he said.
In some households the response went further still. Rozet Levy Dy Bochy, raised masorti and married to a non-Jewish Dutch man who decided after Oct. 7 to convert, said Oct. 7 drew her deeper into observance.
“It felt like we were in a horror film, but faith provided an anchor,” she said. “Knowing that everything was part of God’s plan and in the end something different, something good, was waiting for us was comforting.”
The dynamic experienced by Mizrachi, shaped by the violence that afflicted people he personally knew, aligns with another survey released in September by the Hebrew University, which found that direct exposure to the war, whether through bereavement or injury, was closely associated with changes in religiosity and spirituality. Roughly half of respondents reported higher levels of religiosity and spirituality, including a quarter who said they had become more religious and a third who described a rise in spirituality.
That trend has been reflected most vividly in the accounts of released hostages that have filled Hebrew media over the past year, with former hostages describing making kiddush on water, keeping Shabbat for the first time or rejecting pitas during Passover in the tunnels beneath Gaza.
It has rippled through pop culture, too. Actor Gal Gadot told her 106 million followers on Instagram that while she’s “not a religious person,” she had decided to light a candle and pray for the safe return of all the hostages.
Israel’s biggest pop star Noa Kirel, not known for religious observance, marked her November wedding with a mikveh immersion, a hafrashat challah (challah-separation) gathering, along with a henna party of the type that is common among Mizrahi Jews.
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Another of Israel’s most popular singers, Omer Adam, long considered secular, now wears tzitzit, studies Torah, and keeps Shabbat.
It’s now common to see Israeli celebrities sharing Shabbat candle-lighting rituals, including secular TV host Ofira Asayag, who, a year into the war, pledged to do so on-air until the hostages came home.
For sociologist Doron Shlomi, who studies Israeli religiosity, none of this is surprising, because collective crises often produce similar effects. Drawing on research from earthquakes, wars and the Covid-19 pandemic, he described the two years of war as “a kind of laboratory” for seeing how people turn toward faith.
“War always brings two things,” he said. “More religiosity and more pregnancies.”
Shlomi argued, however, that the hostages and their families sit apart from the rest of the population. For many of them, he said, a turn to religion was a survival tool, and he expects some will go on to live fully observant lives.
But in the broader public he sees two main patterns. The first is piety as a form of public service and solidarity that manifests in personal habits, like observing a single Shabbat or donning tzitzit in honor of the hostages, the fallen, and the soldiers.
The other pattern runs through institutions and organizations that seized on the moment, from ultra-Orthodox groups like Chabad hosting barbecues on army bases to Christian evangelicals joining support efforts.
Although increases outnumbered declines, the Hebrew University and JPPI studies both found a smaller counter-current. About 14% of secular respondents in both surveys said their religiosity had weakened, and 9% of Jewish respondents in the JPPI poll reported a drop in belief in God, a figure that rose to 16% among secular Jews.
The Hebrew University researchers framed their findings through a psychological lens, drawing on terror management theory, which argues that confronting mortality pushes people to double down on their existing worldviews — deepening religious practice for some and weakening it for others.
“During periods of prolonged stress, individuals may reorganize their religious or spiritual orientations by either increasing or decreasing their importance,” said Yaakov Greenwald, who led the study.
It’s not the first time war has nudged Israelis toward faith. After the 1973 Yom Kippur War, Israel experienced a notable uptick in people returning to religion, including high-profile secular figures. Film director Uri Zohar shocked the nation by becoming ultra-Orthodox in 1977. A year later, Effi Eitam, a decorated brigadier general and later a politician, did the same.
Historians debate how large that post-’73 wave really was, but at the time the narrative took hold that the near-death experience of the state — Israel was caught off guard and feared annihilation in the first days of that war — followed by an against-all-odds turnaround felt to many like a miracle.
Shlomi said it is still too soon to make firm predictions about how long the current trend will last, given that the country is only now emerging from the crisis. Even so, he believes the scale of the war and the religious wave it produced were deep enough that, a decade from now, it will still be there.
And if the experience of Rozet Levy Dy Bochy’s husband, Peter Griekspoor, is any indication, the war may leave the country not only more observant down the line but with more Jews altogether.
At first, Rozet said, her husband responded in a “very European” way, seeking balance and “both-sides-ing” the situation. She told him that was a luxury of not being Jewish, but that “for us, something in our DNA reacts in moments like this. We’ve been here before.”
But it did not take long for the balance to tilt. As protests spread across Europe and North America and conspiracy theories about Israelis and Jews circulated online, Peter said he was “starting to feel like part of the narrative.”
“I felt the antisemitism was personal,” he said. “Now I actually feel like I’m Jewish. I feel like I want to be part of this people. They are beautiful, they are strong, they are resilient,” he said, before adding with a laugh, “and they are horrible also. Always arguing, always fighting each other.”
Shlomi said that while much of the revival grew out of a real desire for unity and belonging, some of it acquired a coercive edge, with some rabbis and others treating “returning” to faith as the only legitimate response and investing significant funding in amplifying it. “Tefillin and barbecues cost a lot of money,” he said.
He also noted that the rise in religious practice often moved in tandem with a political realignment, with some public figures openly embracing observance. On Channel 14’s flagship “Patriots” current-affairs show, rightwing host Yinon Magal now speaks frequently about becoming more observant since the war, a change that links faith with nationalist politics.
A number of survivors from the traditionally left-leaning kibbutzim on the Gaza border that were attacked on Oct. 7 have described similar movement in their own lives, adopting more religious practices, like remarrying in an Orthodox ceremony, and identifying more strongly with the right. JPPI survey data shows the same trend among Jewish youth, with a clear rightward drift across most political camps.
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Mizrachi, however, bucks that trend. A peace activist and board member of Standing Together, a grassroots Jewish-Arab movement that campaigned against the war, he has grown more observant without changing his politics.
“I am a Jew first, then an Israeli, then a democrat, then a Mizrahi,” he said. “I see God in every aspect of life. But I also ask, until when will we live by the sword and be filled with hate for Gazans? This isn’t the Jewish way.”
For Griekspoor, the Jewish way meant the halachic way, and for the past six months he has been enrolled in an Orthodox conversion program under the Israeli rabbinate, a track that mandates full observance of Jewish law. He says he knows his choice in becoming Jewish defies logic.
“You have the persecution, the hatred, the antisemitism — and you can’t eat cheeseburgers,” he said. “But there is no rational explanation. It’s stronger than me.”
The post From pop stars to tefillin pop-ups, Oct. 7 changed how Israel’s ‘somewhat observant’ practice Judaism appeared first on The Forward.
