The ‘Hanukkah House’ in Brooklyn is a family tradition and a neighborhood treasure
(New York Jewish Week) — Hanukkah, the winter holiday that commemorates the triumph of Judah Maccabee and the miracle of long-lasting oil, has plenty of heroes to celebrate. But in one Brooklyn family’s home, the hero is the “Hanukkah Fairy” — or at least the mom behind it.
Starting some 25 years ago, Gail Nalven Fuchs and her husband, David Fuchs, stayed up late the night before Hanukkah began to completely decorate the interior of their Midwood house in tinsel, dreidels and blue and white decor. When their two kids awoke wide-eyed at the wonder, the Fuchs explained that the Hanukkah Fairy, who came to decorate and spread the light and joy of the holiday, had paid their house a visit.
Over the years, what began as a lark grown into a grand tradition — these days, eye-catching, illuminated Hanukkah decorations can be found on the home’s exterior and front lawn, too, including an oversized menorah, Jewish stars and inflatables, such as a giant teddy bear wearing a Hanukkah sweater and a spinning dreidel. The “Hanukkah House,” as it is locally known, is now a bonafide neighborhood treasure, attracting neighbors, visitors and children from around Brooklyn.
Fuchs and her family pose in matching sweatshirts outside their decorated house. L-R: Michael, Charlie and Alyson Kogan; Harrison and Katie Bryan; David and Gail Fuchs.
The tradition of Hanukkah decorating started in 1997 when the Fuchs’ kids, Alyson and Harrison, were 7 and 5. It was one of the family’s favorite holiday traditions to drive through the neighborhoods of Bay Ridge and Dyker Heights, where family homes have been putting out over-the-top lights and Christmas decorations since the 1980s.
“Then why don’t I see any Hanukkah lights?” he asked. “Everything is Christmas themed.”
Fuchs tried to explain to her son that even though the lights are Christmas themed, they are for everyone to enjoy. “He said, ‘I would enjoy it so much more. If I saw something that I know about. I don’t know about Christmas,’” she recalled.
It was a moment of realization for Fuchs. “New Yorkers always say we live in a melting pot,” she told the New York Jewish Week. “It didn’t feel that way at Christmastime.”
In response to Harrison’s questions, she helped him pen a letter to the New York Post. “It’s very hard to be a 5-year-old Jewish boy at this time of year,” the letter, which was published in 1997, opens. “I get very sad when I am driving the car in Brooklyn and I look at all the lights and decorations hanging across the avenues.” Harrison then goes on to request more Hanukkah decorations in the years to come.
The next year, a few weeks before Hanukkah, someone from the New York Post called to let Fuchs and her family know that there would be a large public menorah on Avenue U — sure enough, there it was.
“We drove by and Harrison was so excited. He went home and drew the menorah with paint and we hung it on our wall and he would look at it every day.”
Harrison Bryan as a child in front of handmade Hanukkah art, alongside an excerpt of his letter he wrote to the New York Post in 1997. (Courtesy, design by Mollie Suss)
Seeing how happy her kids were when they saw their holiday represented, Fuchs decided to start decorating her home with dreidels, menorahs, candles, Hanukkah art and tinsel. Enter the Hanukkah Fairy, who Fuchs created to add a sense of magic and wonder to the holiday — and to surprise her young kids.
“Every year there were more and more Hanukkah decorations from the Hanukkah Fairy,” Fuchs said. “The kids used to write letters to her before the holiday saying ‘Hi Hanukkah Fairy, I hope you had a nice year, I cannot wait to see my home decorated this Hanukkah.’”
The exterior decorating began slowly: David Fuchs, who owns a handmade steel manufacturing and distribution business, built the giant menorah. Over the years, the “Hanukkah Elf,” as he’s known by his family, has since built Jewish stars and various signs for the house. They also try to add a Hanukkah-themed inflatable to their collection every year — this year’s newbie is a dinosaur wearing a Hanukkah sweater.
Harrison and Alyson are now 30 and 32, respectively, but the tradition has carried on. To keep the Hanukkah spirit strong, the decorations typically start going up about a week before the holiday starts, and stay up until a week after it ends, Fuchs said.
While Fuchs considers herself a Conservative Jew, many of her neighbors in Midwood are more traditionally Orthodox. Still, she’s noticed that many in the area are eager to take pics with the inflatables — some years, a school bus from a nearby yeshiva even stops in front of the house so kids can look.
“I love sitting back on my porch — nobody sees me and I love watching all the people go by,” she said. “It’s just a joy.”
The Fuchs family has always celebrated Hanukkah to the nines — four generations of the extended family gather at their home for a Hanukkah party, complete with a gift exchange — and decorating the house has become one of their favorite parts of the holiday. Fuchs’ adult children will help decorate the house, and Alyson Fuchs now also puts up decor in her apartment in Carroll Gardens, where her two daughters, who are 2-and-a-half years old and 7 months old, now carry on the wonder and delight at the Hanukkah Fairy. “We have Hanukkah pride,” she said. “But it’s not so much ‘Hey, I’m Jewish. Here’s my house, too.’ It’s ‘Hey, I have a holiday that’s really a lot of fun. Look how pretty it is.’”
It’s a tradition that’s become so important to the family that the “Hanukkah Fairy” even features in Harrison Fuchs’ new musical. “I really did believe in The Hanukkah Fairy,” Harrison, who uses the stage name Harrison Bryan, told the New York Jewish Week. “To me, this magical entity was just as real as the Tooth Fairy, or Santa to other kids. It was amazing waking up on Hanukkah morning — my sister and I would marvel at all the decorations — blue and white everywhere, and to such an extent that it felt impossible for this to have been done without actual magic.”
“It was only when I got a little bit older that I realized, it was real magic — the magic of having incredibly imaginative parents who wanted their children to feel loved and proud of their cultural identity,” he added.
Bryan made “The Hanukkah Fairy” a character in his musical — the fairy is the “Spirit of Hanukkah Present” who guides the Scrooge-like protagonist Chava Kanipshin through her actions. “Even though it may have been a tradition my parents made up, it was always meant to spark joy in others too,” Bryan added. “And with the show, alongside the Hanukkah Fairy, we hope to do just that.”
Hanukkah starts this year on the evening of Sunday, Dec. 18, and Fuchs welcomes visitors to come by, enjoy the decorations and take pictures. Located in Brooklyn on East 14th Street between Avenues J and K, her house will be the one all lit up with Hanukkah gear. “You can’t miss it,” she said.
A little‑remembered Gilded Age millionaire helped make milk safe for American kids through his ‘retail giving’
The 1844 edition of the widely used schoolbook written by William H. McGuffey, “Newly Revised Eclectic Fourth Reader,” includes a dialogue about the difference between “true and false philanthropy”:
Mr. Fantom: I despise a narrow field. O for the reign of universal benevolence! I want to make all mankind good and happy.
Mr. Goodman: Dear me! Sure, that must be a wholesale sort of a job: had you not better try your hand at a town or neighborhood first?
As the discussion continues, the lesson becomes clear. Mr. Fantom’s approach is too ambitious to accomplish much, while Mr. Goodman’s, if narrower in scope, was likely to be more useful in practice.
Nathan Straus made his mark in philanthropy after a successful career running the Macy’s department store. Library of Congress Image by
Many of Straus’ contemporary philanthropists were setting lofty goals for their giving. In oil magnate John D. Rockefeller’s case, it was promoting “the welfare of humanity throughout the world.” For steel tycoon Andrew Carnegie, it was “to promote the advancement and diffusion of knowledge and understanding.”
Straus pursued more mundane objectives that included championing milk pasteurization. Although his efforts are not as well known today as those of his more ambitious – and wealthier – counterparts, they accomplished a lot and showed that what might be called “retail giving” can have far-reaching effects.
Successful immigration story
The Straus family came to the United States from Germany in the 1850s during the first big wave of Jewish immigration. Lazarus Straus, Nathan’s father, followed a familiar path for Jewish immigrants at the time, beginning as a peddler and eventually establishing his own store in the small town of Talbotton, Georgia, where the members of his family were the only Jews.
He prospered, became a respected citizen and saw that his children received good educations, including in their religion.
Then the Civil War upended the family’s life, first by reviving antisemitic prejudices and then, eventually, by destroying the family’s business.
Starting anew in New York City, Lazarus and his older sons, Isidor and Nathan, began to sell imported china, glassware and other crockery to retailers in the Northeast and South. One was Rowland H. Macy, who had founded an eponymous store that was on the cutting edge of what Fisher calls a “retailing revolution.”
Macy’s innovations included stocking large inventories of many kinds of merchandise, competitive pricing, extensive advertising and providing a variety of services like public restrooms and a cafeteria to make shoppers’ experiences more pleasurable.
Aided by the rapid urban and economic growth of the late 19th century, the model flourished. Department stores displaced smaller, specialty shops. Other retail powerhouses, such as Bloomingdale’s and Lord & Taylor, soon competed with Macy’s.
The Straus family sold their wares at Macy’s. After Rowland H. Macy died, the Straus family became partners with its new owners. By 1896, the Strauses owned the store outright. And Macy’s was expanding: It bought another department store in Brooklyn and created a flagship building on Manhattan’s Herald Square, which Macy’s still occupies.
The landmark Macy’s department store in New York’s Herald Square opened in 1902 while Nathan and Isidor Straus ran the retailer. Library of Congress Image by
His philanthropy journey begins
While Isidor Straus oversaw the store’s internal operations, Nathan focused on the company’s external activities, such as purchasing, marketing and dealing with government and business leaders.
A third brother, Oscar, pursued a career as a politician and diplomat, eventually becoming secretary of commerce and labor under President Theodore Roosevelt and the first Jewish member of a presidential cabinet. Perhaps inevitably, this led to a series of public appointments for Nathan Straus.
However, as they became wealthier, Nathan and his wife, Lina, increasingly devoted their attention to a series of philanthropic projects.
In 1893, the U.S. entered a four-year economic depression, its worst until the 1930s. As unemployment in New York City rose, Nathan Straus used his merchandising skills to address the needs of the jobless and poor.
He created a number of “depots” near tenements and boarding houses that sold coal, food and fuel at discount prices. Fisher, Straus’ biographer, rightly calls these early examples of what is now known as “social entrepreneurship”: the application of business principles to solving social problems.
Making milk less deadly
As these efforts were getting away, Straus also launched what would become his major preoccupation: promoting pasteurized milk.
In New York City in the early 1890s, Fisher writes, “the annual mortality rate among children under five was about 15 percent,” or 18,000 infants and toddlers per year. A main cause was consuming raw milk, which, unless certified by inspectors, was likely not only to contain a variety of pathogens, such as tuberculosis bacteria, but spoil easily going from farm to table.
Although scientists had long known that heating could make milk safer, doctors and public health officials worried that sterilizing milk might also destroy its valuable nutrients.
Straus, who had lost one of his own children to what he believed was a milk-borne infection, built on his projects for the unemployed by working with New York social service agencies to develop pasteurization plants and infant-milk stations near low-income neighborhoods.
They sold sterilized and refrigerated milk at below-wholesale prices, or donated it to those who could not afford to pay. Businesslike efficiency kept costs low, as did donations. Multilingual ads publicized the product’s availability, doctors and nurses advised parents on child-rearing, and careful recordkeeping aimed at assessing the program’s health benefits.
Straus and his wife devoted much of their time and money to this work. In addition to establishing 297 milk stations in 36 cities, they also spoke and wrote widely about the merits of pasteurization.
By 1908, their efforts paid off when the U.S. Public Health Service endorsed pasteurization and state and local governments began requiring that milk sold in their jurisdictions be pasteurized. Raw milk remained available in many states, and debates over its safety continue to this day.
As a result of this and other Progressive Era measures, New York City’s health commissioner estimated that infant deaths dropped by two-thirds
during the first two decades of the 20th century, with similar declines elsewhere in the country.
The coastal Israeli city of Netanya was named after philanthropist Nathan Straus. Jack Guez/AFP via Getty Images Image by
Other causes
While most of Nathan Straus’ efforts occurred in the U.S., he used his trips to Europe for Macy’s to promote pasteurization on the continent.
During a 1904 visit, he toured the Mediterranean and stopped in Palestine, then part of the Ottoman Empire. Impressed by the early Jewish settlements and holy sites he saw, Straus became an ardent advocate for creating a Jewish homeland in the Middle East, an unusual position for a Jewish businessman of that era, according to Fisher.
On a subsequent trip, a broken leg kept Straus from returning to New York on the maiden voyage of the Titanic; his brother Isidor and sister-in-law Ida were not so fortunate.
In the U.S., Nathan Straus led Zionist organizations, while in Palestine, his chief contributions involved supporting a variety of health care and economic development activities, including Hadassah, the women’s health and community development organization founded by Henrietta Szold.
Nathan Straus’ achievements as a philanthropist are not widely known today because he did not create a grantmaking foundation that outlasted him, as Rockefeller and Carnegie did.
Instead, by the time of his death in 1931, Straus had donated much of his fortune. Fisher writes that Straus used to invoke an old Hebrew proverb: “Money given in health is gold. Money given in sickness is silver. Money given after death is lead.”
He also didn’t donate heavily to the burgeoning network of communal organizations set up to assist the growing population of Jewish immigrants, as did the financiers Jacob Schiff and Felix Warburg, who were also affluent Jewish immigrants from Germany.
As Fisher notes, this pattern of philanthropy resembles that of Straus’ friend – and pallbearer – Julius Rosenwald, the longtime head of Sears, Roebuck and Co. Both supported Jewish causes as well as major initiatives aimed at helping others: In Rosenwald’s case, it was schools for African American children in the South, while for Straus, it was milk pasteurization in New York City and beyond.
During and after World War I, they worked together to assist Jewish refugees in Europe. Fisher might have added that neither Straus nor Rosenwald sought much recognition for their work.
His thorough account should help give Straus the credit he deserves for his philanthropy. It should also show that donors do not have to aspire to “make all mankind good and happy” to make an important difference.
In many ways, Nathan Straus was an old-fashioned do-gooder, responding to the needs he saw with innovative solutions. As a result, he wound up accomplishing a lot of good.
“Emma,” a young Jewish woman who we met in 2019, didn’t belong to a synagogue. She didn’t have a Jewish partner. She didn’t observe Jewish rituals regularly. On most surveys about religion, she would not seem very engaged with Judaism.
But as Emma talked about what she did in her free time, a very different picture began to emerge. She visited Jewish websites and enjoyed listening to Jewish music. She read books about Jewish topics and had recently attended a retreat for young Jewish adults to learn Torah while also doing yoga.
She was highly invested in learning about Judaism, but she explored her identity without joining traditional institutions.
Most major surveys about religion ask whether someone belongs to a congregation, how often they attend services, whether they pray regularly and whether belief is important in their lives. Those measures help identify broad shifts, like the growing percentage of Americans who are religiously unaffiliated: the “nones.”
But many Americans’ religious lives, like Emma’s, are not disappearing; they are moving away from membership of traditional institutions. To understand what religion looks like in 21st-century America, researchers may need to ask different questions.
Learning through art
As scholars of Judaismand education, we have been exploring how people learn about religion beyond traditional places like synagogues, Jewish schools and summer camps. Between 2019 and early 2023, we spoke with hundreds of people and explored different leisure time activities to discover what people learn about Judaism and Jewishness through cultural arts.
We interviewed dozens of audience members at Jewish-themed shows on Broadway, such as “Leopoldstadt”and “Parade.” We attended Jewish concerts and asked attendees what they learned. We explored how social media communities offer spaces to talk about different Jewish topics, like what fans learned about ultra-Orthodox Judaism from watching the television show “Shtisel.”
‘Shtisel,’ an Israeli series about an ultra-Orthodox family in Jerusalem, ran for three seasons.
Our research revealed that there is a vibrant ecosystem of people learning about religion in their leisure time. Through the arts, both Jews and non-Jews encounter Jewish history, Jewish religious practices and representations of Jewish communities.
Screen and stage
Most people we spoke with told us that they felt meaningful connections to Judaism during activities that would rarely appear on a standard religion survey.
“Joan,” an unmarried woman in her 50s from Connecticut, told us that she was deeply invested in Judaism, but felt that synagogues and Jewish community centers were not welcoming to single people without families. Instead of joining a Jewish institution, she watched Jewish-themed TV shows and movies on Netflix, and joined social media communities to chat with other fans.
“Luis,” who lived in Boston but was born in Argentina, was a Sephardic Jew, a group that traces their ancestry and traditions to Jewish communities who once lived in Spain and Portugal. His wife was Ashkenazi, meaning her ancestors came from Central and Eastern Europe. She considered herself secular, and so the couple joined the Worker’s Circle, a nonreligious Ashkenazi institution rather than a synagogue.
Yet Luis loved deepening his knowledge of Sephardic culture, and he often attended concerts of music in Ladino, a Sephardic language related to Spanish, with other Sephardic immigrants.
American singer Sarah Aroeste writes and performs in Ladino.
For Joan and Luis, these activities were not peripheral to their Jewish lives. Rather, they were central avenues for learning and community. We interviewed hundreds of Jews who told us that cultural experiences were opportunities to reflect on Jewish practices, explore questions of belonging, connect with family histories and find friends with common interests.
New questions
Some aspects of these patterns were distinctive to Judaism. Historically, many Jews have understood Judaism to be a cultural world, and not only a theological tradition. Learning about cultural dimensions of Judaism has long been part of Jewish education.
The broader phenomenon of informal learning, though, extended far beyond a single tradition. Across America, increasing numbers of people learn about religion through media, cultural productions and digital networks. Christians may study biblical themes through podcasts, online discussion groups or religious influencers. Muslims may participate in online learning communities that connect believers across the world.
The challenge for religion researchers, then, is not simply to determine whether engagement with religion is rising or falling. Rather, it is to develop more nuanced ways of understanding how people explore religious themes and practices, beyond traditional institutions. Only then can we more fully understand how contemporary Americans actually live their religious lives.
