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The Mullahs Can Survive Bombs — They Can’t Survive Memes
Iran’s Supreme Leader Ayatollah Ali Khamenei waves during a meeting in Tehran, Iran, May 20, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
For years, Western commentators have wondered aloud why the vast resources of Israel’s public diplomacy efforts — Hasbara, as it’s often called — have so consistently fallen flat — earnest explainer videos; carefully captioned infographics; appeals to reason and international law. All are tragically ineffective when faced with an enemy that thrives not on truth, but on narrative — and whose audiences see weakness not as a prompt for sympathy, but as an invitation to strike.
But something has shifted. Quietly, almost accidentally, a far more potent weapon has entered the battlefield: mockery. Not just commentary or explanation — but relentless, humiliating, viral ridicule. Suddenly, Iranian officials are being memed into irrelevance. Their threats turned into TikTok soundbites. Their propaganda met not with a counter-lecture, but a clown nose.
And it is working.
Because while the Islamic world has long postured around the notion of honor, there is one thing that has always cut deeper than military failure: public humiliation. Regimes can survive defeat. They can survive sanctions. But they do not survive becoming a joke.
Look back to 2009, when protestors in Iran chanted “Where is my vote?” after the stolen election of Mahmoud Ahmadinejad. What did the regime fear most? Not the demonstrations — those were violently suppressed. It was the Twitter hashtags, the jokes about their fake democracy, the collapse of the regime’s dignity in the eyes of their own people.
Dictatorships cling to power through fear. But fear only functions so long as people believe in the myth of strength. Once that illusion is broken — once a regime is laughed at — the spell is broken. The emperor has no clothes, and worse, he has been turned into a meme with auto-tuned music and poor subtitles.
Which brings us to today. Israel, long accused of losing the PR war, has begun to win it in a most unexpected fashion. Not by out-explaining. Not by out-arguing. But by out-mocking.
The Islamic Republic of Iran has just watched its crown jewel of nuclear secrecy, the Fordow facility, get flattened — and what’s circulating online? Not solemn analyses. Not Security Council resolutions. But a thousand perfectly timed TikToks with dancing soldiers, laugh tracks, and slow-zoom edits of confused ayatollahs. One could almost feel sorry for them — if they hadn’t brought this all upon themselves.
This isn’t just cultural pushback. It is psychological warfare at its finest. Because terrorism — and its state sponsors – rely on a performative narrative. They need to be feared. They need to be taken seriously. A suicide bomber is only powerful when framed as tragic, not idiotic. A supreme leader only commands loyalty when he’s seen as divine, not daft.
And so, for once, the West — and particularly Israel — has grasped a crucial truth: mockery is deterrence. Not instead of military action, but in tandem with it. A drone strike may eliminate a general. A meme may eliminate a myth. It is, in its own way, the most subversive act imaginable: to make the tyrant funny. To expose the man behind the beard. To show that the most feared actors in the Middle East can, with a few edits, become as ridiculous as a washed-up villain in a low-budget film.
The Hamas leadership in Gaza must face similar humiliation. Their battle cries turned into Instagram reels. Their martyrs repurposed as cautionary punchlines. It is not for naught that we have seen the rise of the comedic Jewish influencer, the one able to infantalize their moral superiority.
There is, of course, danger in this. Satire must not replace strategy. The West cannot meme its way out of hard decisions. But it would do well to remember that strength is not just about military power. It is also about psychological dominance — about never allowing the enemy to believe they have the upper hand in narrative, identity, or dignity.
Israel, for all its previous struggles in the digital battlefield, may have stumbled into something revolutionary. By embracing the power of mockery — by mocking the mullahs, the militias, the martyrdom cult — it has begun to rob them of their most precious asset: fear.
And as history has shown us, regimes can survive almost anything.
But ridicule? That’s fatal.
Meira Cowland Kolatch is a political commentator, international speaker, host of the podcast The Meira K Show, and founder of Young Voices for Israel. www.MeiraK.com
The post The Mullahs Can Survive Bombs — They Can’t Survive Memes first appeared on Algemeiner.com.
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Former Columbia University President Appointed as UK Economic Adviser
Columbia University administrators and faculty, led by President Minouche Shafik, testified before the US House Committee on Education and the Workforce on April 17, 2024. Photo: Jack Gruber/Reuters Connect
i24 News – British Prime Minister Keir Starmer has named Minouche Shafik, former president of Columbia University, as his chief economic adviser at Downing Street, a move aimed at stabilizing the country’s fragile economy and averting a potential budget crisis.
Shafik, an economist of Egyptian origin with dual British and American nationality, has held senior roles at the Bank of England, the IMF, and the World Bank.
She later led the London School of Economics and was elevated to the House of Lords in 2020.
Her tenure in the United States was more turbulent. Shafik stepped down as president of Columbia University in 2024 after just a year in office, amid fierce criticism over her handling of pro-Palestinian protests following the Hamas attacks of October 7, 2023, and the subsequent war in Gaza.
US officials accused her of failing to confront antisemitism on campus, while students and faculty condemned her decision to call in police to dismantle protest encampments.
Since returning to Britain, Shafik has played an active role in policy and cultural institutions. She advised Foreign Secretary David Lammy on international aid reform, has chaired the Victoria & Albert Museum since January, and led the “Economy 2030” inquiry for the Resolution Foundation, where she argued for reforms to the UK’s system of wealth taxation.
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Israel Mulls West Bank Annexation in Response to Moves to Recognize Palestine
The Jordan Valley. Photo: Юкатан via Wikimedia Commons.
Israel is considering annexation in the West Bank as a possible response to France and other countries recognizing a Palestinian state, according to three Israeli officials and the idea will be discussed further on Sunday, another official said.
Extension of Israeli sovereignty to the West Bank – de facto annexation of land captured in the 1967 Middle East war – was on the agenda for Prime Minister Benjamin Netanyahu’s security cabinet meeting late on Sunday that is expected to focus on the Gaza war, a member of the small circle of ministers said.
It is unclear where precisely any such measure would be applied and when, whether only in Israeli settlements or some of them, or in specific areas of the West Bank like the Jordan Valley and whether any concrete steps, which would likely entail a lengthy legislative process, would follow discussions.
Any step toward annexation in the West Bank would likely draw widespread condemnation from the Palestinians, who seek the territory for a future state, as well as Arab and Western countries. It is unclear where US President Donald Trump stands on the matter. The White House and State Department did not immediately respond to a request for comment.
A spokesperson for Israeli Foreign Minister Gideon Saar did not respond to a request for comment on whether Saar had discussed the move with his US counterpart Marco Rubio during his visit to Washington last week.
Netanyahu’s office did not immediately respond to a request for comment on whether the prime minister supports annexation and if so, where.
A past pledge by Netanyahu to annex Jewish settlements and the Jordan Valley was scrapped in 2020 in favor of normalizing ties with the United Arab Emirates and Bahrain in the Abraham Accords brokered by Trump in his first term in office.
The office of Palestinian President Mahmoud Abbas did not immediately respond to a request for comment. The United States said on Friday it would not allow Abbas to travel to New York for the United Nations gathering of world leaders, where several US allies are set to recognize Palestine as a state.
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Israel Pounds Gaza City Suburbs, Netanyahu to Convene Security Cabinet
Israeli Prime Minister Benjamin Netanyahu speaks to the press on Capitol Hill, Washington, DC, July 8, 2025. REUTERS/Evelyn Hockstein
Israeli forces pounded the suburbs of Gaza City overnight from the air and ground, destroying homes and driving more families out of the area as Prime Minister Benjamin Netanyahu’s security cabinet was set on Sunday to discuss a plan to seize the city.
Residents of Sheikh Radwan, one of the largest neighborhoods of Gaza City, said the territory had been under Israeli tank shelling and airstrikes throughout Saturday and on Sunday, forcing families to seek shelter in the western parts of the city.
The Israeli military has gradually escalated its operations around Gaza City over the past three weeks, and on Friday it ended temporary pauses in the area that had allowed for aid deliveries, designating it a “dangerous combat zone.”
“They are crawling into the heart of the city where hundreds of thousands are sheltering, from the east, north, and south, while bombing those areas from the air and ground to scare people to leave,” said Rezik Salah, a father of two, from Sheikh Radwan.
An Israeli official said Netanyahu’s security cabinet will convene on Sunday evening to discuss the next stages of the planned offensive to seize Gaza City, which he has described as Hamas’ last bastion.
A full-scale offensive is not expected to start for weeks. Israel says it wants to evacuate the civilian population before moving more ground forces in.
HAMAS SPOKESPERSON TARGETED
Netanyahu confirmed on Sunday that Israeli forces had targeted Abu Ubaida, the spokesperson of Hamas’ armed wing. Defense Minister Israel Katz said that Abu Ubaida was killed. Two Hamas officials contacted by Reuters did not respond to requests for comment.
Gaza health authorities said 15 people, including five children, were killed in the attack on a residential building in the heart of Gaza City.
Abu Ubaida, also known as Hozayfa Al-Khalout, is a well-known figure to Palestinians and Israelis alike, close to Hamas’ top military leaders and in charge of delivering the group’s messages, often via video, for around two decades, delivering statements while wearing a red keffiyeh that concealed his face.
The US targeted him with sanctions in April 2024, accusing him of leading the “cyber influence department” of al-Qassam Brigades.
In his last statement on Friday, he warned that the planned Israeli offensive on Gaza City would endanger the hostages.
On Saturday, Red Cross head Mirjana Spoljaric said an evacuation from the city would provoke a massive population displacement that no other area in the enclave is equipped to absorb, with shortages of food, shelter and medical supplies.
“People who have relatives in the south left to stay with them. Others, including myself, didn’t find a space as Deir Al-Balah and Mawasi are overcrowded,” said Ghada, a mother of five from the city’s Sabra neighborhood.
Around half of the enclave’s more than 2 million people are presently in Gaza City. Several thousand were estimated to have left the city for central and southern areas of the enclave.
Israel’s military has warned its political leaders that the offensive is endangering hostages still being held by Hamas in Gaza. Protests in Israel calling for an end to the war and the release of the hostages have intensified in the past few weeks.