As President Donald Trump prepares for his upcoming visit to Doha — the first by a sitting US president in more than two decades — he enters a carefully staged production. For Qatar, this is not just diplomacy; it’s branding.

Trump’s presence lends prestige, legitimacy, and a headline-grabbing affirmation of Qatar’s role on the global stage. But behind the polished welcome and rehearsed talking points, lies a regime whose actions often contradict its polished image.

Qatar has spent years cultivating influence not only in the Middle East, but across American institutions. Its strategy is subtle but pervasive. Billions have flowed from Doha into elite US universities, think tanks, lobbying firms, and real estate. Qatar is not merely investing in buildings or research — it’s investing in narrative control. From Ivy League campuses to policy roundtables in Washington, Qatari money shapes conversations, funds sympathetic analysis, and quietly steers public discourse in ways that protect its interests. This is soft power with sharp consequences.

In foreign policy, Qatar plays all sides. It hosts the largest US air base in the region, while maintaining open relationships with the Taliban, Hamas, and Iranian proxies. It markets itself as a mediator, yet many of the conflicts it “mediates” are ones in which it has a direct stake.

Its state-funded media outlet, Al Jazeera, speaks the language of press freedom while pushing deeply polarizing content across the region. These contradictions are not accidents — they are part of a broader strategy to appear indispensable to every player while being accountable to none. Trump, who built his political rise on challenging the foreign policy establishment and calling out global hypocrisy, should approach this visit with clear eyes.

He understands the cost of being used by regimes that speak the language of partnership while pursuing their own agendas behind closed doors. The president’s base expects candor, not ceremony. If this trip is to reflect the “America First” principles that Trump championed, it must not devolve into a PR victory for a country that has long evaded scrutiny.

Qatar’s defenders often point to its utility: its role in negotiating hostage releases, its open channels to groups no one else will speak to, its deep financial ties to the West. But utility is not the same as alignment. Hosting US troops does not entitle a regime to impunity. Providing access does not absolve complicity. Qatar’s ongoing ties to Hamas, framed as pragmatic diplomacy, have done little to disrupt the cycle of violence in Gaza. Its outreach to Iran has served its own hedging strategy, not American stability. These are not alliances — they are wagers.

This visit offers Trump the chance to reset expectations. He does not need to provoke or insult his hosts, but he must be direct. What has Qatar done to earn the deepening of strategic ties? Has it reined in the ideological extremism enabled by its networks? Has it improved transparency in its financial systems? Has it addressed legitimate concerns about its influence over American educational and policymaking institutions?

These are not hostile questions — they are the basic inquiries any serious leader should ask before elevating a partner.

Moreover, Trump must recognize how this visit will be used by Doha — not just regionally, but in Western capitals and media. Qatar excels at turning symbolism into leverage. A handshake becomes a headline, a summit becomes a signal. Trump’s image is powerful, and the Qataris know that projecting friendship with him bolsters their credibility far beyond the Gulf. But friendship requires mutual honesty, not staged harmony. If the visit glosses over core contradictions, it sends the wrong message — not just to Qatar, but to other authoritarian states watching closely.

While this trip is not focused on Israel, the implications are inescapable. Qatar’s longstanding support for Hamas — and its ambiguous stance toward normalization — reflect a broader refusal to take a definitive stand on peace. Its aid to Gaza, while framed as humanitarian, often functions as leverage over a population held hostage by its rulers. Trump does not need to lecture his hosts on Israel policy, but he must not ignore the regional impact of Qatar’s actions either. Any meaningful US-Qatar partnership must include a commitment to ending double-dealing with violent actors.

Qatar is not just a small Gulf state with money — it is a global operator with a sophisticated PR engine and an appetite for influence. From campus lecture halls to Capitol Hill, its footprint in American life is larger than most citizens realize. That influence deserves scrutiny, not celebration. Trump’s visit should be used to clarify boundaries, not blur them.

This moment gives Trump a choice: lend his brand to a carefully choreographed narrative, or reaffirm the disruptive clarity that has defined his foreign policy. Qatar needs Trump more than Trump needs Qatar. That leverage should be used not to flatter, but to demand more — more transparency, more accountability, and more alignment with the values that the US claims to defend.

Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx 

The post Trump Should Be Wary of the Mirage in Doha first appeared on Algemeiner.com.