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Ukrainian Jewish life has always taken place in Russian. Now a race to translate is underway.

LVIV, Ukraine (JTA) – The rabbis sat around a breakfast table, discussing Russia’s war on the country where they work in a mixture of Yiddish, Hebrew and Russian. They named their hometowns as Lugansk, Lvov and Dnepr, the Russian names for Ukrainian cities that have vaulted into international headlines since Russia invaded Ukraine in February.

Although they were focused on Ukraine’s progress in the fighting, the rabbis uttered not a single word in Ukrainian. How could they? Like the vast majority of Jews in Ukraine, none of them speaks the country’s official language.

Russian has long been the first language for a wide swath of Ukrainians, including the majority of the country’s Jews. But after the Russian invasion, many Ukrainians decided they wanted to speak less Russian and more Ukrainian. Many Jews, similarly horrified by the sight of thousands of Russian soldiers pouring over Ukraine’s borders and wishing to demonstrate their Ukrainian bonafides, have made the same choice — even as it means disrupting a long linguistic tradition.

So when the rabbis’ successors meet for pancakes and sour cream, they will be far more likely to introduce themselves as the rabbis of Luhansk, Lviv and Dnipro, the Ukrainian names for their hometowns that have become the standard in English. They will also likely be able to hand their students and congregants Ukrainian-language versions of central Jewish texts that simply do not exist now.

“Many of my friends say that they are embarrassed to use Russian as a language. They say that we are Ukrainian Jews, and that Russia is a terrorist country fighting us and that we shouldn’t use their language,” said Rabbi Meir Stambler, from Dnipro. “Others say that [Russian president Vladimir] Putin doesn’t own the Russian language. It is an issue.”

He added, “This is something that people are discussing all the time.”

A decade ago, half of Ukrainians said they spoke Russian as their native language. That number has declined to 20%, fueled in part by resentment over Russia’s aggressions in Crimea, a contested region that it annexed by force in 2014. But Jews have remained predominantly Russian-speaking, even in parts of western Ukraine where Ukrainian has long been the dominant language. (Russian and Ukrainian are related linguistically, but their speakers cannot understand each other.)

Russia’s war on Ukraine has Ukrainian Jews playing catchup. Stambler, who heads the Federation of Jewish Communities, a body affiliated with the Hasidic Chabad-Lubavitch movement that operates a network of 36 synagogues around Ukraine, offers a stark prediction: “Within 10 years, every Jew in Ukraine will speak Ukrainian.”

The dominance of Russian among Ukraine’s Jews, who numbered in the tens of thousands before the war, has deep roots.

“The historical trajectory of Jews in what is now Ukraine led them in the 19th century to adopt Russian rather than Ukrainian,” says historian Natan Meir, a professor of Judaic studies at Portland State University. “That was because Ukrainian was perceived as a peasant language that did not have any high culture associated with it, and because there were no economic advantages to adopting Ukrainian at the time.”

Now, the upside of switching to Ukrainian — demonstrating a national allegiance during a time of war — couldn’t be clearer.

“Jews feel quite integrated into Ukrainian society, but a shift, even if it is a gradual shift, to Ukrainian is going to make that more tangible than ever,” Meir said, calling the Russian invasion “absolutely game-changing” for Ukrainian Jews. “They will be perceived even more strongly than they have been as being wholly Ukrainian and part of the fabric of Ukrainian society.”

Most Ukrainian Jews, especially those educated since the collapse of the Soviet Union, can now speak some Ukrainian. But their ability often depends on where they grew up: Many Jews in traditionally Russophone cities such as Odesa, Dnipro or Kharkiv can struggle with the language, while their grandparents often cannot speak it at all.

Books in both Hebrew and Russian sit on a bookshelf at Medzhybizh. (Jacob Judah)

“Not more than 20% were Ukrainian-speaking at home,” says Stambler. “Take President [Volodymyr] Zelensky. He knew Ukrainian, but he didn’t speak it at home, and he had to polish it up when he became president.”

It will not be simple for the Jewish community to suddenly switch to Ukrainian, the most widely spoken European language without a standardized translation of the Torah.

Two years ago, a team of translators working in Israel, Austria and Hungary began working to produce Ukrainian-language Jewish texts. But before the Russian invasion, the effort had so far produced only a Ukrainian book of psalms, or tehillim.

In May, two months into the war, a decision was made to accelerate work on a daily prayer book. A Torah could follow.

“The chumash is difficult,” said Stambler, who oversees the half-dozen-strong team of translators from his base in Dnipro, using the Hebrew word for the printed form of the Torah. “We are working on it.”

While translating sacred texts can take years, other changes have come faster. The leaflets, brochures and calendars that are a fixture at any Jewish center in Ukraine were quickly swapped out Russian for Ukrainian, at least at the federation’s headquarters. Before February, these had often been produced and printed by Russian Jewish communities and shared with those in Ukraine, for simplicity’s sake.

“This differentiation from Russian Jewry is going to be huge,” said Meir, the historian. “Up until this point they have essentially formed one linguistic and cultural space that all Jews, whether they were in Ukraine, Russia or Belarus could move freely between.”

Now, the ties between those communities are both logistically complicated to maintain — trade routes have been ruptured — and also potentially a liability at a time when anyone in either Russia or Ukraine showing an affinity for the other country can face suspicion or penalties.

“This shift, if it actually happens, is going to be marking out a totally new cultural space for Ukrainian Jews and almost a declaration of independence,” Meir said “Or at least that is the aspiration, because there is so much of their heritage which is still based in the Russian language that it is going to be a long time before they can fully separate.”

That separation process, which began to take shape most clearly after 2014, has quickened. “We started doing things ourselves,” said Stambler. “We used to do about 20% in Ukrainian for the Jews in western towns like Lviv, Ivano-Frankivsk and Uzhhorod, but we are making a much stronger push now.”

He estimates that some 75% of material being distributed to Ukrainian Jewish communities by the Federation of Jewish Communities was in Ukrainian by September, up from 20% to 35% in January.

Young rabbis who come from the United States or Israel to serve small Jewish communities across Ukraine now say that they have had to add Ukrainian alongside their Russian classes.

“I began with Russian,” said one of those rabbis who works in Vinnitsya, until he decided over the summer that he had to learn Ukrainian. “I realized that I had to learn Ukrainian because I needed it on the street. I needed it to speak with the government and with the media.”

Signs in a synagogue in Ukraine are written in both Ukrainian and Russian. (Jacob Judah)

Some Ukrainian Jews are voting with their voices.

“My whole life, I spoke only Russian,” said Olha Peresunko, who before the war lived in Mikolaiv in southern Ukraine. “But after the 24th of February I am speaking only Ukrainian.”

Peresunko was speaking outside a Lviv synagogue this fall, where she and other refugees were waiting for food parcels. She had fled Mikolaiv, which has sustained repeated assault by Russian troops, for Lviv with her mother and two children while her husband is on the frontlines.

Her children are finding it hard to adjust to the exclusive Ukrainian environment in Lviv, but she is confident that they will make the shift. “They will speak Ukrainian as their first language,” Peresunko said.

Exactly how much the shift to Ukrainian will change local Jewish communities is a matter of debate. Rabbi Shalom Gopin, who fled to Kyiv in 2014 from his home community in Luhansk, an overwhelmingly Russophone city seized by Russia-backed separatists at that time, said he, too, believes that Ukrainian will displace Russian as the lingua franca of Ukrainian Jewry.

A Ukrainian woman displays her Ukrainian-language Jewish calendar as a source of pride, September 2022. (Jacob Judah)

“They are starting to slowly speak Ukrainian,” he said. “It is no problem. There are lots of Jews in America who speak English. We live here, and we speak the languages of the places that we live. It is normal.”

But Gopin said the linguistic shift “means nothing” amid other issues facing Jews in Ukraine, where Russia’s war is threatening to undo 30 years of Jewish community building, largely though not exclusively led by Chabad, Gopin’s Orthodox movement.

“The problem for the Jews of Ukraine is not language,” he said. “It is about how much they are going to synagogue, or how many children are going to Jewish schools, not about what they are speaking.”

Natalia Kozachuk, 45, a Jewish businesswoman in Lviv, sees only upside to shedding Russian, her native language. She has started to speak to her children only in Ukrainian.

“It will be hugely positive if Jews speak more Ukrainian,” Kozachuk said. This is the only way that Jews can truly “learn more about the Ukrainian people,” she said, “about their history and the positive qualities and strengths of Ukraine.”

“Only good can come of it,” she added. “We will understand each other better.”

—
The post Ukrainian Jewish life has always taken place in Russian. Now a race to translate is underway. appeared first on Jewish Telegraphic Agency.

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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