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When it comes to a classic Jewish cookie, New York bakeries go beyond black and white
(New York Jewish Week) – As far as New York Jewish desserts go, perhaps the most ubiquitous is the black and white cookie, that soft, sweet, frosted treat found at bakeries and bagel stores throughout the city.
Black and white cookies, sometimes called half-moon cookies, are understood by most to be a Jewish dessert. “Seinfeld” once dedicated an episode to singing their praises. “You see, Elaine, the key to eating a black and white cookie is that you wanna get some black and some white in each bite,” Jerry says. “Nothing mixes better than vanilla and chocolate. And yet still somehow racial harmony eludes us. If people would only look to the cookie, all our problems would be solved.”
But now, in a testament to New Yorkers’ innovation — or possibly the old adage, “everything old is new again” — bakeries across the city are riffing upon this tried-and-true classic. These days, black and white cookies are available in a myriad of colors and flavors: yellow and blue to support Ukraine, red to celebrate Valentine’s Day, brown and yellow to mark the merger of banana, chocolate and hazelnut.
The banana walnut flavored black and white cookie. (Zaro’s Family Bakery)
The latter is one of six new flavor combinations at Zaro’s Family Bakery, where brothers and fourth-generation owners Brian, Michael and Scott Zaro have wholeheartedly embraced new versions of the two-tone classic. Earlier this month, the bakery unveiled its new black and white cookie color and flavor combinations, which include orange and white (cream cheese frosted carrot cake), green and black (mint chip), as well as an M&M-topped cookie, a sprinkle-filled birthday cake flavor and a cookies and cream flavor.
“We’ve been making the black and white cookie for 95 years,” Brian Zaro, who has been working full time for his family’s business since 2006, told the New York Jewish Week. “My brother, Scott, had a vision to make an iconic item that meets innovation.”
A carrot cake flavored cookie is topped with orange and white cream cheese frosting. (Zaro’s Family Bakery)
The black and white is one of the signature offerings at Zaro’s, which is known for setting up shop in New York’s biggest transit hubs, including Grand Central Terminal, Penn Station and LaGuardia airport. The bakery’s website boasts that it sells over 90,000 black and white cookies annually, and this season’s new flavors join Zaro’s chocolate chip black and whites, which they have been offering for several years, Brian said. (Black and white on the outside, with chocolate chips baked into the dough.)
Of course, these creative interpretations prompt an obvious question: How far can a bakery stray from chocolate and vanilla before a black and white is no longer a black and white?
“It’s a valid point,” Brian Zaro admits. “But right now, yes, it’s a black and white. That could change; we always try to be as open-minded as possible.”
Shannon Sarna, author of “Modern Jewish Baker” and editor at our partner site The Nosher, agrees. “I’m not a purist,” she said. “I don’t think they have to be black and white to be a real black and white cookie.”
For Sarna, what are most important to the integrity of a black and white are the flavors and technique. “A good black and white cookie is going to have a little taste of vanilla or orange or lemon zest that might be in the dough,” she said. “It’s got to have a good quality icing. It’s not going to just taste like sugar. It’s going to have a little chocolate flavor and it’s going to have a little bit of the white, more vanilla-y taste.”
For some, the doughy cookie with its signature bi-color frosting is only as good as the sense of nostalgia it offers. As the New York Times wrote back in 1998, “Today’s black-and-whites cannot compare with the black-and-whites of yesteryear, of course, just as no mayor will ever be as good at LaGuardia and no team as beloved as the Dodgers.” Sarna, who grew up in New York, calls black and whites “the cookies of my childhood.”
The black and whites as we know them were said to have been popularized by the Upper East Side’s Glaser’s Bake Shop, which was founded in 1902 by John Herbert Glaser. Glaser reportedly brought the black and white recipe with him when he immigrated to the United States from Bavaria.
Third-generation owner Herb Glaser, who ran the bakery with his brother until it closed for good in 2018, is not able to confirm this — but, at 70, he says that they were a feature of the bakery since he was a young boy.
Though he now lives “in the country,” Glaser is well aware of the new black and white trends. “Some of the businesses are making them a little too outrageous,” he said. “They’re not really black and whites anymore.”
Still, Glaser said that his bakery did occasionally make the cookies in different colors — for graduation parties, schools and, most notably, in orange and blue when the Mets were in the World Series in 1986. “I’m a traditionalist but I understand,” Glaser added. “It’s a marketing thing and that’s fine. It’s a way to stay in business.”
“I think there’s a sort of New York pride associated with it as ‘the New York cookie,’ and it just so happens to be a really good cookie,” said Noah Aris, the baker and proprietor of The Cardamom Man, which sells its baked goods online and at street markets. Aris bakes black and whites with blue and gold frosting as a fundraiser for humanitarian relief in Ukraine. In addition to lemon zest in the dough, Aris has added lavender, leaving the dough flecked with dots of purple.
The different colors “help start a conversation for me to talk about what I’m about as a bakery and raising money for Ukraine,” he said. “Then you hear [the customers’] story about their experiences with black and whites. It’s fun.”
Breads Bakery started baking black and whites with their signature laminated dough when they opened their Upper East Side location last year. “I operate under the simple thesis that when you give people something great they’ll appreciate it regardless of what their expectation may have been.” Peleg said. (Ashley Solter)
At some bakeries, innovation starts in the dough. Last holiday season, Breads Bakery rolled out black and whites made with a laminated, croissant-like base instead of the classic doughy, cakey consistency .
“The first time I took a bite of it, it became very clear to me that we’ve elevated this cookie to a new level and given it the treatment that it deserves,” Breads owner Gadi Peleg said. “I think we have done enough to wink at the nostalgic nature of the cookie — there’s enough there to sort of connect you to the memories that you may have associated with a black and white cookie. But it’s just different enough to bring it into a more modern New York, the New York of today.”
At Kossar’s Bagels & Bialys — which now has three locations across the city and one more on the way — customers will find traditional black and whites sitting alongside all-chocolate or all-vanilla frosted versions, as well as multi-color and M&M-topped versions.
“Some people like only the chocolate, some people like only the vanilla. So we use that as our inspiration to move forward,” said general manager Sharon Bain. “People do love the fact that we’re doing something with the black and white. We’re catering to everyone.”
Kossar’s will frost the cookies with green for St. Patrick’s Day or red for Valentine’s Day, but the reboot is only skin deep. According to Bain, the “black and white refers to the chocolate and vanilla flavors of the frosting, and not the color.”
For Brian Zaro, too, the flavor and color innovations are all about customer satisfaction, and this year the new black and white varieties are also available at the Zaro’s outpost at the Bryant Park Winter Village. “It’s new for us,” Zaro said. “But so far so good.”
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He was a shy, retiring, Jewish record store manager. How did he come to manage the world’s biggest rock band?
Mr. Moonlight: Brian Epstein and the Making of The Beatles
By Philip Norman
Da Capo, $32.50, 368 pages
Brian Epstein was a most unlikely candidate to discover the Beatles playing in a subterranean music club in Liverpool and manage them toward becoming the biggest pop-rock band in the universe. The somewhat shy and retiring record store manager and classical music aficionado was convinced by an employee to join him during a lunch break to walk over from his family-owned NEMS record shop to the Cavern Club, where he stood out for his age (he was 27; the group’s oldest musician, John Lennon, was 21 and the crowd consisted largely of teenagers), his outfit (a formal suit and tie), and his mature deportment.
But despite being a fish out of water in the grungy club and with no experience working with musicians, within just a few weeks of getting to know the members of the Fab Four, Epstein signed them to a management deal for the purposes of getting them gigs, attracting a record deal, and freeing the foursome from business and logistical concerns. Along the way, Epstein cleaned them up, convincing them to trade their leather outfits for suits and ties, to all cut their hair in the same bowl-cut style that garnered them the nickname “mop-tops,” and to stop eating, smoking and cursing out the audience while performing.
Who was this character, and why did the Beatles put their trust in him?
The 5th or 6th Beatle
Brian Samuel Epstein was born on Sept 19, 1934, which happened to be Yom Kippur, the holiest day of the Jewish year, when Jews traditionally fast and spend the day in synagogue in an annual ritual of atonement. In some small but significant way, atonement would prove to be one of the themes of Epstein’s short, enigmatic life.
Brian’s paternal grandfather, Isaac Epstein, emigrated from Lithuania to Manchester, England, in 1894. He eventually moved to Liverpool, where he opened a furniture shop. The family expanded the business by taking over a nearby shop called North End Music Stores, which became the famous NEMS chain of furniture and record stores. Paul McCartney’s father once bought a piano from NEMS, and teenage Paul — along with his pals John Lennon and George Harrison — often went to NEMS to hear the latest pop and rock ‘n’ roll records from America.
Isaac Epstein’s son Harry married a woman named Malka Hyman (hence her nickname, “Queenie,” as “Malka” is Hebrew for queen), and the two became “prominent and popular members of the largest Jewish community outside London.” Brian and his younger brother Clive were raised in a household that kept a kosher kitchen and had weekly Shabbat dinners.
After briefly attending RADA, the Royal Academy of Dramatic Art, in London, where he had hopes of becoming an actor, Brian Epstein returned to Liverpool and went to work for his father, managing the NEMS record outlet.
As Beatles biographer Philip Norman recounts in Mr. Moonlight: Brian Epstein and the Making of the Beatles, Brian led something of a double life from a young age. He was gay at a time when engaging in homosexual activity was against the law as well as frowned upon socially. Epstein lived his gay life mostly in the shadows, attracted as he was to anonymous trysts with “rough trade,” which could and often did wind up with him getting into trouble with the law as well as being beaten up, robbed, or blackmailed. To make things worse, Epstein was a heavy drug user and drinker who combined alcohol and sleeping pills, and he was hospitalized several times for depression and drug abuse.
Nevertheless, Epstein steered the Beatles to fame and fortune, first in England, then in America, and then all around the world. He was tenacious in trying to score them a record deal in London. Bringing them to the attention of Parlophone staff producer George Martin proved to be auspicious. Although Martin had previously specialized in recording comedy records, he saw something in the Fab Four (who, at least in their early years, were something of a comic group — or at least John Lennon fancied them as such) that was distinctive and showed promise. Martin convinced the upper brass at EMI, which owned Parlophone, to take a flyer on the group. The pairing of Martin and the Beatles would prove as significant as anything Epstein did for them, and when talking about “who was the fifth Beatle?” the only honest answer is both Epstein and Martin (or one was the fifth and the other the sixth — take your pick). Martin’s influence on the Beatles’ musical development and his support of their more experimental tendencies in the recording studio would prove to be an essential ingredient in their magical mixture.
A genteel and not-so-genteel antisemitism
In early 1963, a Jewish Londoner named Helen Shapiro was one of the biggest pop stars in England. Epstein got the Beatles attached to a nationwide tour headlined by Shapiro, which wound up laying the groundwork that would evolve into the full-fledged Beatlemania that would erupt by the end of the year. By early 1964, Epstein convinced American TV variety host Ed Sullivan to have the Beatles appear as guests on his weekly program for three consecutive weeks, lighting the fire of Beatlemania in the U.S., on their way to total domination of the world’s airwaves.
Epstein also worked with Jewish-American concert promoter Sid Bernstein to get the Beatles booked at Carnegie Hall in New York City and later at Shea Stadium, for two massive concerts in 1965 and 1966. In the meantime, Epstein hooked up the Beatles with Dick James (born Isaac Vapnick) for the purposes of creating Northern Songs, a publishing company for their original compositions. Epstein also midwifed the Beatles entrance into moviemaking, making a deal with United Artists to make several films, including A Hard Day’s Night and Help!, both directed by American-born filmmaker Richard Lester (born Richard Lester Liebman). Lester, like George Martin, had previously worked with Spike Milligan and Peter Sellers, two of the Beatles’ favorite comedians.
For Epstein, it was not always smooth sailing. It was a time when a kind of genteel (and not-so-genteel) antisemitism permeated British life and culture, a time when the words “Jewboy” and “Yid” came tripping off the tongue. When Paul McCartney told his father that the Beatles were thinking of partnering with Brian Epstein, pere McCartney replied, “Jews are good with money,” leaving it to our imagination if this betrayed antisemitism or was meant as a compliment.
Even with his commercial and financial success, Epstein found certain doors closed to him. According to Norman, “As a permanent London base, [Epstein] favored the city’s two most exclusive neighborhoods, Knightsbridge and Belgravia, but for him, as he well knew, it wouldn’t be just a question of studying an estate agent’s brochure and requesting a viewing. Antisemitism flourished nowhere more vigorously than among those elegant white squares, many of whose ritzier apartment blocks made clear without stating explicitly they did not welcome Jews.” Brian recounted the anti-Jewish taunting he fell victim to in school in his memoir, writing, “even now [antisemitism] lurks around the corner in some guise or other.”
The godfather
No one was crueler to Epstein about being Jewish and gay than John Lennon, who, although perhaps best known for singing about peace and love, could be violent and cruel to those closest to him. Norman writes that Lennon treated Brian “abominably, at one minute sarcastically over-reverential, at the next blisteringly rude to his face about his clothes, his hair, his accent, his sexuality, even his religion.” When Epstein hired Tony Barrow to be the Beatles’ press agent, Lennon asked him (with Epstein within earshot), “If you’re not Jewish and you’re not queer, what are you doing working for Brian?” And when Epstein asked the band members what he should call his memoir, Lennon replied, “Queer Jew.”
Nevertheless, when Cynthia Lennon gave birth to Julian, the Lennons asked Epstein to be the boy’s godfather. And immediately following Julian’s birth, Lennon and Epstein went on holiday together for two weeks in Spain, where it has long been assumed the two of them had sexual relations of some sort.
When the Beatles decided to retire from touring in 1966, Epstein was left wondering what remained for him to do for them, since so much of his work had revolved around booking concert tours and negotiating deals. With the focus of the Beatles work now dedicated to the recording studio, Epstein spiraled. His drinking and drug use, as well as his expensive gambling habit, grew to epic proportions. He was found dead in his bed on August 27, 1967, at the age of 32. Surrounding him in bed were items of correspondence, the script for the Yellow Submarine animated film, and a novel called The Rabbi by Noah Gordon. Published in 1965, the American author’s debut was an instant hit, spending 26 weeks on The New York Times’ bestseller list.
An inquest ruled that Epstein died from an “incautious” drug overdose. On Oct. 17, a memorial service for Epstein was held at the New London synagogue in Abbey Road, attended by the Beatles, Cilla Black, George Martin, Dick James, and members of the Finchley Jewish Youth Club, for which Brian had served as president. Writes Norman, “The Beatles wore black paper yarmulkes which kept slipping off their shaggy hair.”
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He reconnected with Judaism as an adult. With his art, he hopes others do the same.
Bruce David’s magnum opus is a psychedelic lithograph depicting practically the entire Torah. Over eight months, David filled it with a plethora of hidden symbols: If you look closely, you can see Joshua blowing a shofar, which hugs the Israeli flag. Squint even more and you’ll notice Joshua’s face is the flared end of an even bigger shofar that encompasses the Ten Commandments, a shofar made up of dozens of small people, seven of whom hold flames as if making a human menorah.
To understand every hidden image in just this one painting would take more words than I have space for. David gave me the “short version” of the piece’s story on Zoom — it still took six minutes.
Although David has now spent decades making Jewish art — prints, mosaics, stained glass and metal works — and exhibiting it across the country, it wasn’t what he had anticipated doing with his life. David doesn’t have any formal art training and for several years, he lost touch with his Judaism.
“Oftentimes I’ll refer to myself as a deeply flawed holy man wannabe,” David told me over Zoom from his house in Bloomington, Indiana. “But I always had this spiritual pull.”
David grew up in Louisville, Kentucky, with a Reform father and a mother from an Orthodox family. His Orthodox grandmother, Bess Harris — who he described as a force to be reckoned with — was a particular influence on him.
“I really learned my Jewish heart from her and her love of God,” David said. “She was involved with starting a Jewish day school, a Jewish nursing home, the synagogue, and she would lead trips to Israel.”
But traditional religious practice didn’t speak to him when he was a kid. He told me that one time he even climbed out of the window during Hebrew school to go play basketball.
Years later, his wife Diane was the one who helped him find new ways to connect with Judaism. Although she was raised Catholic, Diane was curious about Judaism. David needed to refresh himself on the answers.
“We started looking at the different aspects of Judaism and different things started to make sense,” David told me. “Shabbat made sense — you know, everybody needs a time to rest, recharge. Yom Kippur makes sense as a time to forgive and be forgiven. Rosh Hashanah to start again. Sukkot to get out and celebrate and get close to nature.”
When the couple met, David’s job was making deliveries for his grandfather’s wholesale store in Louisville. For David’s 30th birthday, Diane gave him a set of pigment pencils and the art started flowing out of him. Many of his pieces are concerned with biblical stories — like his mosaic of Jonah emerging onto the shores of Nineveh or his rainbow colored print of Balaam and his donkey — and he refers to them as “visual midrash.”
Unsure what to do with his art, David went to the Hillel at Indiana University Bloomington to see if the rabbi had any ideas. The rabbi connected him with art professor Mazelle Van Buskirk who was taken with David’s work. She arranged for an exhibit at IU’s School of Fine Arts, making him the first community artist to be given such an honor and kicking off his career.
He has presented his art at Jewish schools and exhibited it at events like the National Hadassah Conference, the Cincinnati Jewish Folk Festival, and the Coalition for Alternatives to Jewish Education. His work has been on the cover of books and Jewish publications. Many of the events that have had the greatest impact on David’s life were unplanned.
“We’ve always lived our lives on miracles,” David told me.
Among these, David said, was Rabbi Shlomo Carlebach, “the Singing Rabbi” who wrote hundreds of liturgical melodies in the 20th century, conducting a (planned) conversion for Diane and an (unplanned) wedding ceremony for the couple in the 80s.
“We went to the mikvah for the conversion,” David told me. “And then he tells us ‘Oh by the way we’re going to marry you Saturday night after Shabbat.’”
Another miracle happened when David met a couple looking for someone to manage 29 acres in Bloomington overlooking Monroe Lake. Nature lovers, the couple quickly took the opportunity to live somewhere they could connect with the earth. David’s admiration for natural forms can also be found in much of his art; the shapes tend to flow and bend.
Over the 46 years that the couple has lived on their property, they’ve turned it into a home base for their Jewish worship and educational group Light of the Nations, which conducts lessons at various synagogues and JCCs through art and music. They host parties for Sukkot and the solar eclipse on their huge lawn, welcoming dozens of visitors.
David said they wanted their home to be a “place where people come out and get close to nature in life and slow down.”
Seventy-five years old and battling blood cancer, David is now spending his time focusing on helping people connect to Judaism in a holistic way and see the beauty that brought him back to religion. He’s slowed down on exhibiting his art, instead working on making sure Light of the Nations’ mission can continue once he is gone and that his art will find a home.
David hopes that people recognize in his art “that there’s this amazing, incredible life force influencing all creation.”
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Metropolitan Police investigating abuse of Jewish attendees at London Pride
(JTA) — London’s Metropolitan Police launched an investigation Monday into antisemitic abuse at a Pride parade after videos and pictures circulated on social media showed Jewish participants enduring taunts at Saturday’s event.
The police department said in a statement that officers were “aware of videos circulating online that show antisemitic verbal abuse directed towards attendees” at the parade in central London and that footage was being reviewed to assess whether criminal offenses had been committed. The department added that it “continues to work hard to tackle hate crimes of all types.”
Videos shared online show people carrying rainbow flags incorporating the Star of David being confronted by individuals shouting “Free Palestine.” The harassment escalated with attendees shouting, “Go back to your Zionist homeland,” “You kill Arab children, you kill gay children,” “F*** you, Jew,” and “How many babies did you kill?”
The Jewish Telegraphic Agency reached out to Pride in London for comment. The group had not replied by press time.
The incident comes amid heightened concern over antisemitism in Britain since Hamas’ Oct. 7, 2023, attack on Israel, with a record number of antisemitic incidents reported over the past two years. It also comes as Pride celebrations around the world have been roiled by tensions over Israel and antisemitism.
Pride in London drew tens of thousands of participants and visitors to the Soho neighborhood in the British capital. Some Jewish LGBTQ+ organizations have in recent years chosen not to participate in Pride, citing hostility towards Zionist Jews. But this year, around 150 people marched as part of a Jewish bloc at the event.
Organizers said the return this year followed discussions with Pride in London over Jewish inclusion and commitments that organizers would undertake antisemitism awareness training in partnership with the Community Security Trust, the main security consultant to the Jewish community. Jewish LGBTQ group Keshet UK stated earlier this year that the measures were intended to help ensure Jewish LGBTQ+ participants could march “safely and openly” following concerns raised after Oct. 7.
It was not clear whether the Jewish marchers who endured the abuse were part of the official Jewish bloc – accounts from marchers who stayed with the Jewish bloc were generally positive.
“A few people came and chanted ‘free, free, Palestine,’” Israeli author and LGBTQ+ activist Hen Mazzig told JTA. “They were passing through. And there was another person who was at a cafe and then they came by and they were just staring at us.”
Mazzig shared footage from the event on X, writing, ”My pride is not affected by the opinions of others. I am gay, I am Jewish, and I’m here to stay. Am Yisrael chai.”
Mazzig splits his time between London and Tel Aviv, because his husband is British. He told JTA in a phone interview that Saturday’s incidents “were scary, especially when a Pride parade is supposed to be inclusive.”
Mazzig said that since Oct, 7, circumstances have been exceptionally challenging for the British Jewish community “but specifically for LGBTQ youth that are being forced to choose between their Jewish identity and their queer identity.”
Mazzig claimed that Jewish marchers are not accepted unless they specify that they are anti-Zionist. “Every statement of solidarity with LGBTQ Jews seems to come with a ‘but,’” he said. ‘We support you, but not if you’re physically Jewish, not if you’re supporting Israel. You have to renounce half of your identity first.’ That’s not equality.”
In advance of Saturday’s event, some 650 Met police officers were deployed to enforce “zero tolerance” on hate crimes and to ensure that attendees could “safely and securely” enjoy the parade.
When JTA asked the Metropolitan police why at least two policemen appeared to stand by as Jews were subject to abuse, the Met requested that JTA provide the video in question. After being supplied with the video, the Met later told JTA that it had nothing further to add at this stage but would provide an update if it did.
Mazzig said the Met police should consider the abuse at the parade “shameful and it should alarm everyone.”
He added, “I hope that we stop debating whether or not antisemitism is real and accept it. And that communities that are supposed to be inclusive and pluralistic start taking action.”
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