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When it comes to a classic Jewish cookie, New York bakeries go beyond black and white
(New York Jewish Week) – As far as New York Jewish desserts go, perhaps the most ubiquitous is the black and white cookie, that soft, sweet, frosted treat found at bakeries and bagel stores throughout the city.
Black and white cookies, sometimes called half-moon cookies, are understood by most to be a Jewish dessert. “Seinfeld” once dedicated an episode to singing their praises. “You see, Elaine, the key to eating a black and white cookie is that you wanna get some black and some white in each bite,” Jerry says. “Nothing mixes better than vanilla and chocolate. And yet still somehow racial harmony eludes us. If people would only look to the cookie, all our problems would be solved.”
But now, in a testament to New Yorkers’ innovation — or possibly the old adage, “everything old is new again” — bakeries across the city are riffing upon this tried-and-true classic. These days, black and white cookies are available in a myriad of colors and flavors: yellow and blue to support Ukraine, red to celebrate Valentine’s Day, brown and yellow to mark the merger of banana, chocolate and hazelnut.
The banana walnut flavored black and white cookie. (Zaro’s Family Bakery)
The latter is one of six new flavor combinations at Zaro’s Family Bakery, where brothers and fourth-generation owners Brian, Michael and Scott Zaro have wholeheartedly embraced new versions of the two-tone classic. Earlier this month, the bakery unveiled its new black and white cookie color and flavor combinations, which include orange and white (cream cheese frosted carrot cake), green and black (mint chip), as well as an M&M-topped cookie, a sprinkle-filled birthday cake flavor and a cookies and cream flavor.
“We’ve been making the black and white cookie for 95 years,” Brian Zaro, who has been working full time for his family’s business since 2006, told the New York Jewish Week. “My brother, Scott, had a vision to make an iconic item that meets innovation.”
A carrot cake flavored cookie is topped with orange and white cream cheese frosting. (Zaro’s Family Bakery)
The black and white is one of the signature offerings at Zaro’s, which is known for setting up shop in New York’s biggest transit hubs, including Grand Central Terminal, Penn Station and LaGuardia airport. The bakery’s website boasts that it sells over 90,000 black and white cookies annually, and this season’s new flavors join Zaro’s chocolate chip black and whites, which they have been offering for several years, Brian said. (Black and white on the outside, with chocolate chips baked into the dough.)
Of course, these creative interpretations prompt an obvious question: How far can a bakery stray from chocolate and vanilla before a black and white is no longer a black and white?
“It’s a valid point,” Brian Zaro admits. “But right now, yes, it’s a black and white. That could change; we always try to be as open-minded as possible.”
Shannon Sarna, author of “Modern Jewish Baker” and editor at our partner site The Nosher, agrees. “I’m not a purist,” she said. “I don’t think they have to be black and white to be a real black and white cookie.”
For Sarna, what are most important to the integrity of a black and white are the flavors and technique. “A good black and white cookie is going to have a little taste of vanilla or orange or lemon zest that might be in the dough,” she said. “It’s got to have a good quality icing. It’s not going to just taste like sugar. It’s going to have a little chocolate flavor and it’s going to have a little bit of the white, more vanilla-y taste.”
For some, the doughy cookie with its signature bi-color frosting is only as good as the sense of nostalgia it offers. As the New York Times wrote back in 1998, “Today’s black-and-whites cannot compare with the black-and-whites of yesteryear, of course, just as no mayor will ever be as good at LaGuardia and no team as beloved as the Dodgers.” Sarna, who grew up in New York, calls black and whites “the cookies of my childhood.”
The black and whites as we know them were said to have been popularized by the Upper East Side’s Glaser’s Bake Shop, which was founded in 1902 by John Herbert Glaser. Glaser reportedly brought the black and white recipe with him when he immigrated to the United States from Bavaria.
Third-generation owner Herb Glaser, who ran the bakery with his brother until it closed for good in 2018, is not able to confirm this — but, at 70, he says that they were a feature of the bakery since he was a young boy.
Though he now lives “in the country,” Glaser is well aware of the new black and white trends. “Some of the businesses are making them a little too outrageous,” he said. “They’re not really black and whites anymore.”
Still, Glaser said that his bakery did occasionally make the cookies in different colors — for graduation parties, schools and, most notably, in orange and blue when the Mets were in the World Series in 1986. “I’m a traditionalist but I understand,” Glaser added. “It’s a marketing thing and that’s fine. It’s a way to stay in business.”
“I think there’s a sort of New York pride associated with it as ‘the New York cookie,’ and it just so happens to be a really good cookie,” said Noah Aris, the baker and proprietor of The Cardamom Man, which sells its baked goods online and at street markets. Aris bakes black and whites with blue and gold frosting as a fundraiser for humanitarian relief in Ukraine. In addition to lemon zest in the dough, Aris has added lavender, leaving the dough flecked with dots of purple.
The different colors “help start a conversation for me to talk about what I’m about as a bakery and raising money for Ukraine,” he said. “Then you hear [the customers’] story about their experiences with black and whites. It’s fun.”
Breads Bakery started baking black and whites with their signature laminated dough when they opened their Upper East Side location last year. “I operate under the simple thesis that when you give people something great they’ll appreciate it regardless of what their expectation may have been.” Peleg said. (Ashley Solter)
At some bakeries, innovation starts in the dough. Last holiday season, Breads Bakery rolled out black and whites made with a laminated, croissant-like base instead of the classic doughy, cakey consistency .
“The first time I took a bite of it, it became very clear to me that we’ve elevated this cookie to a new level and given it the treatment that it deserves,” Breads owner Gadi Peleg said. “I think we have done enough to wink at the nostalgic nature of the cookie — there’s enough there to sort of connect you to the memories that you may have associated with a black and white cookie. But it’s just different enough to bring it into a more modern New York, the New York of today.”
At Kossar’s Bagels & Bialys — which now has three locations across the city and one more on the way — customers will find traditional black and whites sitting alongside all-chocolate or all-vanilla frosted versions, as well as multi-color and M&M-topped versions.
“Some people like only the chocolate, some people like only the vanilla. So we use that as our inspiration to move forward,” said general manager Sharon Bain. “People do love the fact that we’re doing something with the black and white. We’re catering to everyone.”
Kossar’s will frost the cookies with green for St. Patrick’s Day or red for Valentine’s Day, but the reboot is only skin deep. According to Bain, the “black and white refers to the chocolate and vanilla flavors of the frosting, and not the color.”
For Brian Zaro, too, the flavor and color innovations are all about customer satisfaction, and this year the new black and white varieties are also available at the Zaro’s outpost at the Bryant Park Winter Village. “It’s new for us,” Zaro said. “But so far so good.”
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George Washington University Investigates Contaminated ‘Vial’ Which Injured Jewish Student
Demonstrators gather at The George Washington University in Washington, DC on March 21, 2025, to protest the war in Gaza. Photo: Bryan Dozier via Reuters Connect
George Washington University said this week that it was investigating a shocking report that someone possibly poisoned a Jewish student by placing contaminated “vials” near the site of an Israel Fest event held there last month.
“At least one student was injured by the incident, which is now under an investigation that will examine among other things whether individuals were targeted based on their Jewish faith,” the university, which sits just blocks away from the White House, said in a statement on Tuesday. “The university condemns this reprehensible and criminal action. Acts like this have no place in our community, which is a safe and inclusive space for individuals of all backgrounds, perspectives, and experiences.”
Jonathan Turley, a law professor at George Washington University (GW), wrote on his website that Israel Fest “is a celebration of Israeli food, music, and culture.”
“The event often draws protesters,” he continued. “I have spoken to Jewish students about their fear of attending, including visiting the popular camel brought to campus each year. Others have told me how students in classes for weeks have been bad-mouthing the planned event and have described those attending as ‘supporting genocide.’”
This latest threat against the Jewish community comes amid an epidemic of antisemitic violence in the US. According to the Anti-Defamation League’s (ADL) latest annual audit of US antisemitic incidents, assaults against Jews increased 4 percent in 2025, and perpetrators are more often resorting to using “deadly weapons” in the commission of their crimes. That raises the likelihood that their actions result in severe injury or death.
The advocacy group noted that the upward shift was reflected in the shocking murders of Jews in antisemitic attacks in the US for the first time since 2019. Two Israeli embassy staffers — a young couple set be engaged — were shot dead in Washington, DC last May, and weeks later a firebombing in Colorado claimed the life of an octogenarian. In both crimes, the alleged killers cited anti-Zionism as their motivating ideology.
Other incidents which stopped short of the worst possible outcome continue to create a sense of insecurity for American Jews. Over the past year, for example, The Algemeiner has reported on a public-school principal’s inveighing against “Jew money,” an attempted arson at the Hillel International chapter in San Francisco, California, and the movement of some conservative students into the far-right ecosystem of antisemitism — a path cleared by Nicholas Fuentes, Candace Owens, Kanye West, and troops of social media influencers.
“Behind every one of these incidents is a real person: a family threatened at their synagogue, a rabbi attacked on the street, a student harassed on campus,” ADL senior vice president Oren Segal said in a statement regarding the organization’s latest statistics on antisemitic violence and discrimination. “The safety of Jewish communities depends on our collective willingness to meet this moment with urgency, which is what we’re doing every day at ADL.”
George Washington University has allegedly been a microcosm of societal antisemitism, as reported by various claims described in court documents. One ongoing lawsuit alleges that the university enabled an eruption of antisemitic discrimination on campus by declining to intervene in a slew of incidents in which anti-Zionists threw rocks at Jewish students, vandalized the campus office of Hillel International, and uttered slurs such as “filthy k—ke.” Meanwhile, The Algemeiner has reported extensively on the activities of its Students for Justice in Palestine (SJP) chapter, which once threatened a Jewish professor and continues to spread antisemitic tropes about Israel.
“Given the history of antisemitic protests on campus, the [latest Isael Fest] incident is chilling for many on our campus,” Turley wrote.
However, rising hatred will not stop the campus Jewish community from being visible and unafraid, the school’s Hillel proclaimed in a statement issued on Wednesday.
“We are grateful to GW officials and security personnel for their swift response,” the group said. “Incidents like this will not deter our community. GW Hill will continue to support our students so they can proudly be Jewish.”
Follow Dion J. Pierre @DionJPierre.
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Shabbos Kestenbaum: The New Encampments
The “People’s University” encampment, established by Students for Justice in Palestine, on the campus of Smith College in April 2024. Photo: Screenshot
The encampments have returned. At Smith and Occidental Colleges, the ugliest form of campus bigotry since the 2024 Tentifada is back.
The 2023-2024 academic year saw an unprecedented wave of antisemitic incidents on American college campuses. Infamously, anti-Israel “encampments” — also known as the Tentifada — took over at least 80 campuses during this period. These pro-Hamas zones were designed to make Jewish students feel unsafe. Sadly, they’re here once again.
At Occidental College in Los Angeles, students set up the “Rafah to Jenin Liberated Zone.” Organizers recently called it the longest-lasting encampment since 2024. The radicals were handing out “No Zionists” pins and red inverted triangle stickers, a symbol Hamas uses to mark targets.
In 2024, Occidental settled a Title VI complaint filed by the Anti-Defamation League (ADL) and Brandeis Center, agreeing to implement sweeping reforms to address antisemitism. The agreement explicitly states that “no Zionist” litmus tests may constitute discrimination against Jewish or Israeli students.
At Smith College in Massachusetts, radicals occupied Chapin Lawn and renamed it “the People’s University.” They demanded divestment from Israel and called for a critical race theory curriculum. The president and chairwoman of the Board of Trustees agreed to sit down with the ringleaders. Despite this concession, the coordinators pledged to continue disrupting campus.
The Smith College jihad pajama party disbanded only after the college’s administration agreed to enter into sustained negotiations with the anti-Israel rule-breakers. The radicals openly stated that they will continue to disrupt campus life to demand divestment and threatened that “if the institution won’t give it to us, we will make it.”
Allowing these terror-supporting encampments to fester is a losing strategy for college administrators. It causes real damage, both physical and institutional, at the schools that fail to immediately disband them. Many colleges are now under investigation for failing to protect their students during the spring 2024 semester.
One of the most destructive tentifadas occurred at Columbia University. Pro-Hamas radicals seized the Butler library in May 2024, disrupted final exams, and targeted Jewish students. They besieged Hamilton Hall, smashed open the doors with hammers, injured security personnel, and barricaded themselves inside. Jewish faculty lost access to campus. Jewish students alleged structural antisemitism in a lawsuit. Ultimately, Columbia canceled in-person classes and commencement ceremonies for the remainder of the school year.
Across the United States, campus agitators vandalized property with swastikas and terrorist propaganda and defaced war memorials and statues of American heroes. They smashed and occupied buildings and poured cement into sewage systems. Jewish students faced violent threats and were blocked from getting to class. In some cases, physical violence resulted in the hospitalization of Jewish students. Due to the severity of the campus disruptions, many classes and graduation ceremonies were canceled across the country.
The Tentifada caused an estimated $3 million in property damage at the City College of New York, millions in damage at Cal Poly Humboldt, and $29 million across the University of California system, including new security measures, law enforcement, and the destruction of campus spaces. These incidents are just a small portion of the damage that was done by pro-Hamas radicals on American campuses during the 2023-2024 academic year.
The Tentifada was a dark chapter for American universities. Pro-Hamas campus radicals are now trying to start a new chapter of destruction and disorder. Administrators must not let them. The response should be immediate: disband the encampments, impose disciplinary proceedings, expel participants, and refer criminal conduct for prosecution. American universities exist to educate students, not to host pro-Hamas block parties.
Shabbos Kestenbaum is a political commentator at PragerU and a former lead plaintiff in a civil rights lawsuit against Harvard University.
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The Special Importance of Memory in Judaism
The entrance gate of a Jewish cemetery in Gauting, Starnberg, Upper Bavaria, Bavaria, Germany, on Nov. 8, 2020, is a wrought iron gate adorned with a Star of David. It stands between two stone pillars, leading into a tree-lined cemetery with gravestones and a pathway visible in the background. Photo by Michael Nguyen/NurPhoto via Reuters Connect
A few weeks ago, I conducted the funeral of Ron Plotkin, former owner of Monster.com and once a leading philanthropist in Los Angeles. In recent years, his life changed drastically — from prominence and influence to obscurity and hardship.
I knew Ron at his height and stayed in touch as others drifted away. By the time he died, there were no resources left — not even enough for a burial. We arranged for him to be laid to rest through charitable means at the Jewish cemetery in Commerce, California.
Sadly, we struggled to find 10 men to attend Ron’s funeral so Kaddish could be recited. A group from my synagogue agreed to come, but there were only nine of us. We stood in the blazing sun, waiting for a minyan.
Suddenly, a 10th man appeared: Shalom Raichik — originally from Los Angeles, now living in Baltimore — was at the cemetery just at that moment and agreed to join us.
After I recited Kaddish for Ron, Shalom asked if we could gather at another nearby grave to say Kaddish again, along with a memorial prayer.
“Who is it?” I asked. Shalom’s answer sent a chill through all of us. It is a story I cannot put out of my mind — a story about reclaiming someone who had disappeared from history.
We often think of death as a single, final event. But Jewish tradition introduces a powerful idea: a person can die twice. The first death is physical. The second is when they are forgotten — when no one remembers their name, or visits their grave, or even knows they existed.
The man we said Kaddish for that day is marked as “Ploni ben Avraham” — the Jewish equivalent of John Doe. We don’t know his name.
His story is tragic yet extraordinary: He survived the Holocaust, came to America alone, had no money and no family, and lived quietly in New York in obscurity.
At some point, he sought the help of Dr. Maurice Frey, a dentist and fellow refugee who had escaped Europe during the war. Dr. Frey was known for caring for penniless Holocaust survivors and treated this man without charge.
The patient, wanting to keep his dignity, insisted on giving something in return and arranged to donate his body to medical science, requesting his skull be given to Dr. Frey for educational use.
Years later, long after the encounter had been forgotten, a small package arrived containing the man’s skull. Dr. Frey tried to transfer it to the NYU School of Dentistry, but when they declined to take it, he kept it.
After his death, Dr. Frey’s widow moved to California, bringing the skull with her. There, she sought its disposal according to Jewish law and was directed to Chabad, who helped arrange a proper burial in 2021. Though only a skull remained, they honored the survivor and fulfilled the obligation to respect even the smallest remnant of a Jewish life.
Still, something was missing: There was no name, no marker, and no memory. Visitors to the cemetery unknowingly walked over his grave. A man who had survived the worst horrors was, even in death, being trampled, not by malice but by ignorance.
Finally, a small group decided to act, and this past January, they placed a modest stone, simply acknowledging that Ploni ben Avraham had existed and was not forgotten. And a few weeks ago, someone finally said Kaddish for him at his grave.
At Ron Plotkin’s funeral, having just buried a man once surrounded by success and admirers, but who died nearly alone, and then walking over to the grave of Ploni ben Avraham, I was struck by how fragile life and legacy can be.
Ron had a name and achievements, and was once celebrated, but at the end, there were barely 10 people at his funeral. Ploni ben Avraham had no name or notable achievements, and no family to remember him — yet, by chance, both were remembered on the same day. Their second death was averted.
At the end of Sefer Vayikra, in Parshat Bechukotai, the Torah presents consequences for the Jewish people’s fidelity or disregard for their responsibilities. It seems like a strict formula of reward and punishment: Follow God’s laws and you’ll receive blessings; abandon them, and hardship will follow.
And yet, within this passage, there is a quieter message. After the warnings and descriptions of suffering, the Torah offers a redemptive promise (Lev. 26:42): “I will remember My covenant,” says God.
That is the turning point. Even if everything falls apart — even if the people are scattered and shattered — God says: I will remember, I will always remember.
God teaches us that memory is the foundation of meaning. In Jewish thought, remembering is not merely recalling; it is restoring. When God says, “I will remember,” it is an active commitment: No matter how far we fall, we are never erased.
That is why we say Kaddish — not for the dead, but because memory sustains identity. It ensures a person’s life continues to echo in this world. We mark graves, tell stories, and cling to names — because the greatest tragedy is being forgotten.
That is why we tell stories about the dead, and that is why we refuse to let people disappear after they’re gone. Because the ultimate curse is not suffering, or even death. It is oblivion. And the ultimate redemption is not just survival. It is being remembered.
When we remember someone, we return them to the narrative. We restore their place in the story of our people. Ploni ben Avraham had no land, no family, and no possessions. He didn’t even leave a name. But we still remember him, and that is his redemption.
That day in the cemetery, I was reminded that in the end, what matters is not how loudly a person’s life is celebrated at its peak, but whether it is remembered after they are gone. And sometimes, in the most unexpected ways, we are invited to be part of that remembering.
The author is a rabbi in Beverly Hills, California.
