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Which side are you on: Jewish American or American Jew? 

(JTA) — Earlier this month the New York Times convened what it called a “focus group of Jewish Americans.” I was struck briefly by that phrase — Jewish Americans — in part because the Times, like the Jewish Telegraphic Agency, tends to prefer “American Jews.”

It’s seemingly a distinction without a difference, although I know others might disagree. There is an argument that “American Jew” smacks of disloyalty, describing a Jew who happens to be American. “Jewish American,” according to this thinking, flips the script: an American who happens to be Jewish. 

If pressed, I’d say I prefer “American Jew.” The noun “Jew” sounds, to my ear anyway, more direct and more assertive than the tentative adjective “Jewish.” It’s also consistent with the way JTA essentializes “Jew” in its coverage, as in British Jew, French Jew, LGBT Jew or Jew of color. 

I wouldn’t have given further thought to the subject if not for a webinar last week given by Arnold Eisen, the chancellor emeritus at the Jewish Theological Seminary. In “Jewish-American, American-Jew: The Complexities and Joys of Living a Hyphenated Identity,” Eisen discussed how a debate over language is really about how Jews navigate between competing identities.

“What does the ‘American’ signify to us?” he asked. “What does the ‘Jewish’ signify and what is the nature of the relationship between the two? Is it a synthesis? Is it a tension, or a contradiction, or is it a blurring of the boundaries such that you can’t tell where one ends and the other begins?”

Questions like these, it turns out, have been asked since Jews and other immigrants first began flooding Ellis Island. Teddy Roosevelt complained in 1915 that “there is no room in this country for hyphenated Americans.” Woodrow Wilson liked to say that “any man who carries a hyphen about with him carries a dagger that he is ready to plunge into the vitals of the Republic.” The two presidents were frankly freaked out about what we now call multiculturalism, convinced that America couldn’t survive a wave of immigrants with dual loyalties.

The two presidents lost the argument, and for much of the 20th century “hyphenated American” was shorthand for successful acculturation. While immigration hardliners continue to question the loyalty of minorities who claim more than one identity, and Donald Trump played with the politics of loyalty in remarks about Mexicans, Muslims and Jews, ethnic pride is as American as, well, St. Patrick’s Day. “I am the proud daughter of Indian immigrants,” former South Carolina Gov. Nikki Haley said in announcing her run for the Republican presidential nomination this month.  

For Jews, however, the hyphen became what philosophy professor Berel Lang called “a weighty symbol of the divided life of Diaspora Jewry.” Jewishness isn’t a distant country with quaint customs, but a religion and a portable identity that lives uneasily alongside your nationality. In a 2005 essay, Lang argued that on either side of the hyphen were “vying traditions or allegiances,” with the Jew constantly confronted with a choice between the American side, or assimilation, and the Jewish side, or remaining distinct. 

Eisen calls this the “question of Jewish difference.” Eisen grew up in an observant Jewish family in Philadelphia, and understood from an early age that his family was different from their Vietnamese-, Italian-, Ukrainian- and African-American neighbors. On the other hand, they were all the same — that is, American — because they were all hyphenated. “Being parallel to all these other differences, gave me my place in the city and in the country,” he said.

In college he studied the Jewish heavy hitters who were less sanguine about the integration of American and Jewish identities. Eisen calls Rabbi Mordecai Kaplan, the renegade theologian at JTS, “the thinker who really made this question uppermost for American Jews.” Kaplan wrote in 1934 that Jewishness could only survive as a “subordinate civilization” in the United States, and that the “Jew in America will be first and foremost an American, and only secondarily a Jew.” 

Kaplan’s prescription was a maximum effort on the part of Jews to “save the otherness of Jewish life” – not just through synagogue, but through a Jewish “civilization” expressed in social relationships, leisure activities and a traditional moral and ethical code.

Of course, Kaplan also understood that there was another way to protect Jewish distinctiveness: move to Israel.

A poster issued by the National Industrial Conservation Movement in 1917 warns that the American war effort might be harmed by a “hyphen of disloyalty,” suggesting immigrants with ties to their homelands were working to aid the enemy. (Prints and Photographs Division, Library of Congress)

The political scientist Charles Liebman, in “The Ambivalent American Jew” (1973), argued that Jews in the United States were torn between surviving as a distinct ethnic group and integrating into the larger society.

According to Eisen, Liebman believed that “Jews who make ‘Jewish’ the adjective and ‘American’ the noun tend to fall on the integration side of the hyphen. And Jews who make ‘Jew’ the noun and ‘American’ the adjective tend to fall on the survival side of the hyphen.” 

Eisen, a professor of Jewish thought at JTS, noted that the challenge of the hyphen was felt by rabbis on opposite ends of the theological spectrum. He cited Eugene Borowitz, the influential Reform rabbi, who suggested in 1973 that Jews in the United States “are actually more Jewish on the inside than they pretend to be on the outside. In other words, we’re so worried about what Liebman called integration into America that we hide our distinctiveness.” Rabbi Joseph Soloveitchik, the leading Modern Orthodox thinker of his generation, despaired that the United States presented its Jews with an unresolvable conflict between the person of faith and the person of secular culture.

When I read the texts Eisen shared, I see 20th-century Jewish men who doubted Jews who could be fully at home in America and at home with themselves as Jews (let alone as Jews who weren’t straight or white — which would demand a few more hyphens). They couldn’t imagine a rich Jewishness that didn’t exist as a counterculture, the way Cynthia Ozick wondered what it would be like to “think as a Jew” in a non-Jewish language like English.

They couldn’t picture the hyphen as a plus sign, which pulled the words “Jewish” and “American” together. 

Recent trends support the skeptics. Look at Judaism’s Conservative movement, whose rabbis are trained at JTS, and which has long tried to reconcile Jewish literacy and observance with the American mainstream. It’s shrinking, losing market share and followers both to Reform – where the American side of the hyphen is ascendant — and to Orthodoxy, where Jewish otherness is booming in places like Brooklyn and Lakewood, New Jersey. And the Jewish “nones” — those opting out of religion, synagogue and active engagement in Jewish institutions and affairs — are among the fastest-growing segments of American Jewish life.

Eisen appears more optimistic about a hyphenated Jewish identity, although he insists that it takes work to cultivate the Jewish side. “I don’t think there’s anything at stake necessarily on which side of the hyphen you put the Jewish on,” he said. “But if you don’t go out of your way to put added weight on the Jewish in the natural course of events, as Kaplan said correctly 100 years ago, the American will win.”

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The post Which side are you on: Jewish American or American Jew?  appeared first on Jewish Telegraphic Agency.

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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