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10 treasures from the New York Public Library’s 125-year-old Jewish collection
(New York Jewish Week) – In the heart of Manhattan, you can page through the Passover story in an Italian haggadah from half a century ago, check out the posters for the most popular Yiddish plays of the 1920s and examine dried flower arrangements from the Holy Land made at the end of the 19th century.
Opened just two years after the New York Public Library itself, the Dorot Jewish Division of the New York Public Library is celebrating its 125th anniversary this year.
Today the collection, housed in the library’s main building on Fifth Ave., boasts over 250,000 materials from all over the world, with the earliest ones dating back to the 13th century.
“People don’t realize the amount of depth we have in this collection chronologically and geographically and it is still growing,” said Lyudmila Sholokhova, the curator of the collection. “I think we have been too modest about what we have here — this library is for everybody and the community needs to know that.”
To celebrate its 125th birthday and spread the word, the Dorot Jewish Division is putting some of its favorite materials on display for an event with librarians, scholars and writers from around the country to discuss the history of Dorot, and its future, on Wednesday, Dec. 14. The event is in person and online.
That history dates to November 1897, when banker and philanthropist Jacob Schiff donated $10,000 to the New York Public Library for the purchase of “Semitic literature” and the hiring of a curator of a Jewish division in the library. Schiff ended up donating $115,000 (nearly $4 million today) over the course of his lifetime.
The head librarian position went to bibliographer and historian Abraham Solomon Freidus, who immigrated to New York from Latvia in 1889. Under his watch, the newly established Jewish Division became a prominent research and reference center for Jewish scholars all over the world. A reading room dedicated to the Jewish Division, where scholars have researched everything from a study of Jews and chocolate to a history of Jewish women in theater, has remained in active use at the library since 1911.
Sholokhova came to the NYPL in 2020 after nearly 20 years working as a librarian at the YIVO Institute for Jewish Research. Part of her mission is to showcase the collection to the public and help bring awareness to the library’s extensive resources.
Through most of its history, the Dorot Jewish Division was used as a reference site while scholars worked on encyclopedias and research. Today, the reading room is still open to the public — and there’s alos an extensive digital catalog available on the library’s website. All New Yorkers need to do is request the items they want to see a few days in advance.
Though the division inherited a few small collections and private libraries, many of its items have been purchased or donated over time.
The New York Jewish Week recently stopped by to see what would be on view during the anniversary celebrations. Here are 10 highlights:
1. Historic haggadahs from Venice and Amsterdam
Traditional illustrated haggadahs from Venice (left) and Amsterdam (right). Printed in the 17th century. (Julia Gergely, design by Grace Yagel)
The Dorot Jewish Division boasts an impressive collection of haggadahs, the guides used at Passover seders. The collection includes the Venice Haggadah with Judeo-Italian translation, printed in 1609, and the Amsterdam Haggadah printed in 1695. Both of these volumes are first editions of what became a standard structure for a haggadah — the Venice Haggadah influenced Mediterranean tradition and the Amsterdam Haggadah influenced Central European tradition.
2. The very first Sunday edition of the Forverts
Vol. 1, No. 1. Sunday edition of the Forverts from May 2, 1897. (Julia Gergely, design by Grace Yagel)
Forverts (or “Forward” in English), the Yiddish daily that circulated in New York throughout the 20th century, is not just one of the most significant publications in American Jewish history — at its height it was the highest-circulation daily in New York. The paper began publishing in April 1897 and paper copies from its first few months in circulation are incredibly scarce. Sholokhova believes Dorot’s original copy of its first Sunday Supplement, published May 2, 1897, may be the earliest known copy of the Forverts in existence.
3. The earliest image of the North American continent in a Hebrew book
An image of the globe in Ma’aseh Toviyah, an encyclopedia of science and medicine. (Julia Gergely)
Published in Venice in 1707, “Ma’aseh Toviyah” (Work of Tobias) is an encyclopedia of science and medicine written in Hebrew, with sections on theology, astronomy, medicine and geography. Written by Toviyah Katz (also known as Tobias Cohn), the book contains the earliest known image of the American continent in a Hebrew book.
4. First Hebrew alphabet printed in the United States
The first Hebrew grammar book, printed for a Hebrew course at Harvard College. (Julia Gergely)
Printed around 1735, “A Grammar of the Hebrew Tongue” or “Dikduk leshon l’ivrit” is the first known book in the American colonies to contain the entire Hebrew alphabet and a lesson on Hebrew grammar. Compiled by Judah Monis, a Hebrew teacher at Harvard College, the book was intended for Harvard students who desired to study the Old Testament in its original language. Monis was born Jewish but converted to Christianity.
5. A palmistry guide according to Kabbalah
A kabbalah palmistry book, dated around 1800. (Julia Gergely)
This book details the art of palmistry, or hand-reading, according to the Jewish mystical tradition of kabbalah. “Sefer Hochmat HaYad,” or “Book of the Wisdom of the Hand,” was compiled by Eliyahu Mosheh Galino, who lived in Constantinople (present-day Istanbul) in the early 16th century. The library dates the printing of this copy, notable for illustrations that feature white lines etched into black hands, to sometime around 1800.
6. Farewell banquet invitation for Eliezer Ben-Yehudah, lexicographer of the first Hebrew dictionary
Invitation for a farewell banquet for Eliezer Ben-Yehuda, who compiled the first Hebrew dictionary at the New York Public Library. (Julia Gergely, design by Grace Yagel)
One of the Dorot Jewish Division’s most famous researchers, Eliezer Ben-Yehudah, was an early Zionist who became known as the father of Modern Hebrew. During World War I, Ben-Yehudah came to the New York York Public Library to work on the first modern Hebrew dictionary, which he eventually brought back to Palestine. The archive has kept an invitation for Ben-Yehudah’s farewell dinner on Feb. 26, 1919, which includes all the names of the members of the dinner committee as well as the menu in Hebrew and English.
7. A community ledger from Mariupol, Ukraine
The title page ledger with minutes from a mishnah study class in Mariupol, Ukraine. (Julia Gergely)
A pinkas is a census-like ledger kept by Jewish communities in Eastern Europe, recording births, deaths, financial transactions, events and even criminal cases. This illustrated pinkas comes from a mid-19th century Hasidic community in what is now Mariupol, Ukraine, and details the minutes of a Mishnah study class held over the course of a decade. The first entry is dated 1837 and the last is 1848. The pinkas is dedicated to the Trisk Rabbi, Avrohom ben Mordechai Twersky.
8. An 18th-century Megillat Esther
An illuminated manuscript of Megillat Esther, read on Purim. The illustrations, in folk style, were drawn in the late 18th century. (Julia Gergely)
An illustrated scroll of Megillat Esther, the scroll read on Purim, is believed to be from Eastern Europe from the late 18th century. The scroll is significant because it is an illuminated manuscript, with hand-drawn images from scenes in the Book of Esther surrounding the text.
9. Pressed flowers and photographs from 1890s Palestine
Left: An 1899 photo of Jerusalem by Bruno Kentschel. Right: Flowers from Israel, dried and pressed in the 1890s. (Julia Gergely, design by Grace Yagel)
In the 1890s, as the political Zionist movement was beginning to take shape, small books of pressed flowers that were gathered in the Holy Land appeared in the United States. Dorot’s holding features native flowers pressed into the shape of Jewish symbols, and will be shown next to photographs of the landscape of Jerusalem from the same period, taken by Bruno Kentschel, a German photographer who worked from a small studio in Jerusalem.
10. Advertisements from Jewish businesses in the United States
Advertisements , postcards and trading cards for American Jewish businesses. (Julia Gergely, design by Grace Yagel)
The Dorot Jewish Division also has a vast collection of matchboxes, postcard advertisements and trading cards from Jewish businesses across America. The colorful, illustrated advertisements from the 19th and 20th centuries are very often the only traces of Jewish businesses that still exist, Sholokhova explained.
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The post 10 treasures from the New York Public Library’s 125-year-old Jewish collection appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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