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6 spectacular synagogues from a new book on Manhattan’s houses of worship
(New York Jewish Week) – In the mid 1990s, New York-based photographer Michael Horowitz wandered into the Eldridge Street Synagogue, a historic synagogue that is now dedicated to preserving the history of the Jewish Lower East Side.
At the time, the synagogue was undergoing a massive, $20 million, 20-year restoration. Horowitz, who is Jewish but said he is “not religious,” was moved by the resilience and perseverance of the congregation. Even more so, he was attracted to the building’s architecture and the dedication the community poured into preserving it.
Horowitz returned to Eldridge Street over the years to document each stage of the building’s renovations. It was in 2013, while looking for a new photography project, that Horowitz realized his impulse to document Eldridge Street could be translated to houses of worship throughout the city. He spent the next decade photographing Manhattan’s churches and synagogues — 95 of which are spotlighted in his new book “Divine New York: Inside the Historic Churches and Synagogues of Manhattan.”
Together, these buildings tell a fascinating New York story of immigration, architecture, faith and progress. “I wanted to open the doors to the public,” Horowitz, 71, told the New York Jewish Week. “I wanted to show everyone what was going on inside these buildings and show them how beautiful they are.”
He worked his way from Lower Manhattan through Harlem to some of the most notable houses of worship in the borough — from St. Patrick’s Cathedral in Midtown to the First Roumanian American Congregation, a now demolished Orthodox synagogue on the Lower East Side once known as “The Cantor’s Carnegie Hall.” Since beginning the project, a dozen of the buildings Horowitz photographed have been demolished, he said.
“Everyone should take the time and view them — even if you’re not religious,” added Horowitz, who has been interested in ecclesiastical architecture since he was a student at Queens College. “Then people will get an idea of what makes that specific group of people interesting and beautiful regardless of the dogma.”
According to writer Liz Hartman, who wrote the text to accompany Horowitz’s photos, these buildings tell the story of New York itself: When immigrant groups first came to the city with few resources, the structures were small and unassuming. Synagogues were built to serve one particular community — the Lower East Side’s Bialystoker Synagogue, for example, whose congregants were new immigrants from Bialystok, Poland. As the Jewish community began to prosper — and as immigrants began to arrive from all over Europe — synagogues became grander, more confident and diverse in membership.
“New York is the story of immigration, and the churches and synagogues are the story of immigration as well,” Hartman said. “Immigrants — New Yorkers — projected themselves through their houses of worship, and in a way that’s what made the city work. I hope that we can look at this project and see a story of immigrants — and see that we can support this with different groups going forward.”
Eleven of the houses of worship featured in “Divine New York” are synagogues. The New York Jewish Week tasked Horowitz and Hartman with selecting the most historically or architecturally significant synagogues of the bunch —no easy task because every house of worship in the book is a historic and notable one. Keep reading to see their selections and to learn more about these important Jewish sites.
Eldridge Street Synagogue (12 Eldridge St.)
A prominent stained glass window at Eldridge Street was destroyed in a 1938 hurricane — it wasn’t replaced until 2010, with a design from artist Kiki Smith (right). (Michael Horowitz)
This historic Lower East Side synagogue, dedicated in 1887, was the first synagogue building in New York erected specifically as a Jewish house of worship. “Right from the start, it distinguished itself from other synagogues by welcoming Jews from all over Eastern Europe while other congregations were defined by the towns or cities from which they came,” Hartman writes in the book. “It was also economically diverse; migrants right off the boat, peddlers, sweatshop workers, bankers, and entertainers were among its members.” The synagogue was also Orthodox at a time when New York’s grandest synagogues were being built by Reform congregations.
Eldridge Street Synagogue as seen from the balcony. (Michael Horowitz)
For decades, the synagogue thrived as Jewish immigrants filled the Lower East Side. However, by 1940, facing a dwindling membership, the congregation could no longer maintain the main sanctuary and closed it down. By 1970, the building was in danger of collapse and demolition. Students, journalists and historians teamed up to save the synagogue; the restoration began in 1986 and continued to 2007. Today, the building is known as the Eldridge Street Synagogue and Museum, which features exhibits, history and lectures on immigrant life in New York.
The Bialystoker Synagogue (7-11 Bialystoker Pl.)
The Bialystoker Synagogue is found in a Lower East Side building with an unassuming exterior, a holdover from the Methodist Church that was once there. (Michael Horowitz)
Founded on the Lower East Side in 1865, the Bialystoker Synagogue made its home in 1826 church building, purchased from a Methodist congregation, made with schist from Manhattan bedrock. The congregation maintained the austere exterior — though the interior was updated dramatically and boasts a grand ark and floor-to-ceiling stained glass windows. Curiously, an image of a lobster is featured on the elaborately painted ceiling murals — with little explanation for how the non-kosher crustacean might fit into the synagogue’s mission or Jewish identity. One hint is that the panel marks the Hebrew month of Tammuz, which corresponds with the astrological sign of Cancer, the crab. “It was bought from the Methodist Mariner’s Church, and there were a lot of fishermen that belonged to that church,” Horowitz told the New York Jewish Week. Or perhaps a kosher-keeping muralist didn’t know the difference between a lobster and a crab.
An image of a lobster is on the ceiling of the synagogue, in a mural marking the Hebrew month of Tammuz. (Michael Horowitz)
The synagogue, built in a traditional Orthodox style, has a balcony for women worshippers. In one corner of the balcony, a hidden door leads to an attic, which Hartman writes was allegedly a stop on the Underground Railroad.
The synagogue underwent a renovation in 1988 and is still an active traditional Orthodox congregation.
Central Synagogue (652 Lexington Ave.)
Central Synagogue moved into its Lexington Avenue location in 1872. While most congregations face east, towards Jerusalem, Central faces west. Hartman explains that the real estate was “too good to pass up,” and the congregation decided to have an entrance on Lexington. (Michael Horowitz)
Completed in 1872, the building that houses the renowned Reform congregation in Midtown East seats nearly 1,500 people — a fraction of the congregation’s approximately 2,600 members. That’s a long way from the original 18 members from Bohemia, a region of the present-day Czech Republic, who started the congregation in 1846 in a remodeled church in the East Village.
Central Synagogue was built around the same time and in the same neighborhood as the Episcopal St. Thomas Cathedral and the Catholic St. Patrick’s Cathedral — some of New York’s grandest churches, which are also featured in the book. “Each of the groups were saying, ‘We’re here and we’re proud and we have prosperity.’ They were showing off, but in a really beautiful way,” Hartman said. “For Central, it was very much a message of assimilation. They were as interested in liberty, inclusion and reform as they were in Jewish ritual.”
Congregation Shearith Israel (8 West 70th St.)
Congregation Shearith Israel, also known as the Spanish and Portuguese Synagogue, was the only synagogue in New York for nearly a century and a half. The congregation moved several times before finding a permanent home on the Upper West Side. (Michael Horowitz)
Congregation Shearith Israel, also known as the Spanish and Portuguese Synagogue, was the first Jewish congregation in the United States, made up of Sephardic Jews who had arrived in New York in 1654 via Recife, Brazil. The congregation was the only Jewish one in New York for a century and a half before a faction of Ashkenazi members grew big enough to split off and form B’nai Jeshurun in 1825. While the congregation was housed in several different buildings throughout its history, it has been in its current home on the Upper West Side since 1896.
Temple Emanu-El (1 East 65th St.)
Temple Emanu-El was named one of eight “religious” wonders in the United States by CNN, writes Hartman. (Michael Horowitz)
Founded by a small group of German Jews in 1845, Temple Emanu-El has become one of the grandest and more well-known synagogues in New York, boasting prominent members like ex-mayors Ed Koch and Mike Bloomberg, as well as hundreds of other influential Manhattanites.
Considered one of the leading synagogues in the Reform movement, Emanu-El made waves throughout the 19th century for translating all-Hebrew services into German, then English, as well as for installing an organ and for abandoning the mechitzah, the traditional divider between men and women during prayer. After several spots downtown, the congregation moved into its current building on 5th Avenue — the former site of John Jacob Astor’s mansion — in 1927. It can hold 2,500 people, making it one of the largest synagogues in the world.
Park East Synagogue (163 East 67th St.)
The architects Schneider and Herter “took a no-holds-barred approach to the elaborate Byzantine-Moorish design of the synagogue,” writes Hartman of the arches, colors, stained glass and ark at Park East. (Michael Horowitz)
Built in 1890 by brothers Jonas and Samuel Ephraim in honor of their late father, Zichron Ephraim, this Orthodox synagogue has elaborate and eclectic arches, cupolas and stained glass throughout its design, reflecting its prominence in the New York Jewish community. “The design of the synagogue is anything but subtle and so, too, is its spiritual leader for more than 50 years, Rabbi Arthur Schneier, who is outspoken in his advocacy of religious freedom, human rights, and mutual respect,” writes Hartman.
It was Schneier who invited Pope Benedict XVI to Park East in 2008, marking the first ever papal visit to a synagogue in the United States. Schneier, who is currently searching for a successor, was conferred a papal knighthood for interfaith effort for religious freedom. For many decades, Park East was a haven for Jews who immigrated from the Soviet Union.
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The post 6 spectacular synagogues from a new book on Manhattan’s houses of worship appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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