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7 standout items from a new exhibit celebrating Yiddish New York
(New York Jewish Week) — New York City has no shortage of collections preserving the Yiddish culture that flourished here in the late 19th and early 20th centuries. There are Yiddish theater collections at the New York Public Library and the Museum of the City of New York. Columbia University has extensive Yiddish holdings.
And then there is the granddaddy (or should we say zayde) of them all, the archives of the YIVO Institute for Jewish Research, the largest collection of Yiddish-language works in the world.
The Jewish Theological Seminary, meanwhile, is better known for its vast holdings of Hebrew manuscripts and books, Jewish marriage contracts, rare maps, legal documents and other Judiaca.
A new exhibit, however, is drawing attention to some of the Yiddish treasures in the JTS library, especially those reflecting the political and cultural ferment of the 2 million Eastern European Jews who arrived and thrived in New York between 1880 and 1924.
“It’s about the lives of Yiddish speakers and the legacy that lives beyond them,” said David Kraemer, librarian and professor of Talmud and Rabbinics at JTS, referring to the title of the exhibit: “Living Yiddish in New York.” He curated the exhibit along with guest curator Annabel Cohen, a PhD student in Modern Jewish History at the seminary, and Naomi Steinberger, director of Library Services at JTS.
The exhibit, whose scope ends before the Holocaust and the post-war boom in Yiddish among the city’s Hasidic Jews, opens April 20 and runs through August 10.
Kraemer gave us a tour of the exhibit this week; here’s a look at seven standout items and what they say about New Yorkers who lived and dreamed in Yiddish.
The allure of America
Sh. L. Hurvits (trans.) “Binyamin Franklins lebns bashraybung un di bafrayung fun amerike” (Benjamin Franklin’s life and the liberation of America). Warsaw, 1901. (JTSA)
A Yiddish-language biography of Benjamin Franklin, printed in Warsaw in 1901, is the only item in the exhibit that was created overseas. “The Yiddish-speaking communities of Eastern Europe imagined America as ‘di goldene medine’ — the golden land. It held for them a promise and part of the promise emerged from the fact that they knew something about American founding principles,” said Kraemer. Right next to the Franklin biography is an anonymous poem gently mocking that notion as dreams gave way to reality.
Becoming Americans
Alexander Harkavy, “Der Amerikanisher lerer” (The American teacher of the English language and American institutions). New York: J. Katzenelenbogen, 1897. (JTSA)
The linguist and philanthropist Alexander Harkavy, himself a Russian-Jewish immigrant, created a series of educational guides to help Jewish immigrants acclimate in their new homes, including this Yiddish-English phrasebook in 1897. The Workmen’s Circle, meanwhile, created a vegetarian cookbook for immigrants in 1926, part of a wide effort connecting healthy eating with progressive politics.
Old World meets New
Postcard: “In der heym iz er geven a shuster, in nyu york paskent er shale” (At home he was a cobbler, in New York he’s an expert in Jewish law). New York: Der groyse kundes. (JTSA)
The exhibit includes blown-up images taken from postcards in the JTS collection suggesting the changes ahead for new immigrants. In one cartoon, created in 1908, an immigrant who was a respected rabbi back in Europe is reduced to peddling in the United States. In the image above, however, the joke is reversed: “At home he was a cobbler, in New York he’s an expert in Jewish law.” In a religious desert like America, the cartoon suggests, even an average Jewish education makes you a sage.
That’s entertainment!
Left: Sheet music for “Der kleyner milioner” (The little millionaire), undated. New York: Trio Press Inc. Right: Sheet music for “Mamenyu,” or “Mother Dear,” mourning the Triangle Shirtwaist Factory fire victims. New York: Hebrew Publishing Co., 1911. (JTSA)
“The Yiddish theater culture in New York was extraordinary,” said Kraemer. At its height, the “Yiddish Rialto” – the theater district located primarily on Manhattan’s Second Avenue, but extending to Avenue B, between Houston Street and East 14th Street in the East Village — could boast as many as 30 performances a night. The exhibit includes sheet music for popular songs, from a ditty about “The Little Millionaire” to a song composed in mourning for the victims of the Triangle Shirtwaist Factory fire, which caused the deaths of 146 garment workers in 1911.
Getting organized
“Konstitushon fun Hoshter Sosayti” (Constitution of the Hoshter Society). New York. Sloane Print Co., 1929. (JTSA)
Immigrants organized a huge network of mutual aid societies, affinity clubs for Jews from the same towns in Europe (landsmanschaften) and political clubs. Jews from Hoshcha in Ukraine organized a “Hoshter Society” and wrote up this “constitution” for members. “They learned from the American model: you create an organization, you write a constitution,” said Kraemer.
Getting radical
Der hamer (The Hammer). New York: Freiheit, May 1926. (JTSA)
A number of items in the exhibit demonstrate the leftist politics of many of the Yiddish-speaking immigrants. “This reflects the worlds that they came from, where these same ideas were obviously fermenting very powerfully at the time,” said Kraemer. “It also reflects the composition of the community. Many of them were very, very impoverished and living under difficult conditions. And as workers living in impoverished conditions, they were attracted to socialism, even to communism.” “The Hammer,” above, published in May 1926, was the monthly magazine of the communist daily Di Morgn Freiheit.
Teach your children
Nokhem Vaysman, “Di balade fun undzer kemp” (The Ballad of our Camp). New York: Union Square Press Inc., c. 1926. (JTSA)
Even as parents were succeeding in assimilating, many didn’t want their Americanized children to forget Yiddish language and culture. Yiddish publishers and educators responded with publications, Yiddish schools, camps and resources, like this children’s songbook created in 1926 for Jewish campers by a teacher at the Workmen’s Circle and the International Workers’ Order Yiddish schools.
“Living Yiddish in New York” runs April 20–Aug. 10 at the Library of the Jewish Theological Seminary, 3080 Broadway. Register here for guided exhibit tours being held in May, June and July.
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The post 7 standout items from a new exhibit celebrating Yiddish New York appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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