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7 ways to offer support and Jewish strength to friends or loved ones facing cancer
When Shoshana Polakoff, 40, received an unexpected breast cancer diagnosis three years ago, the mother of three young children needed extra support. Her friends, family and Jewish community in the Washington Heights neighborhood of Manhattan immediately stepped up.
They organized help with after-school childcare, packed school lunches for her kids and sent her little notes of encouragement while Polakoff endured trying cancer treatments.
“I felt pounds lighter and overwhelmed by the chesed that mobilized so quickly,” said Polakoff, using the Hebrew term for kindness. “And the practical help was such an incredible gift.”
Too often, however, friends and loved ones of cancer patients are at a loss for how to respond when someone close to them is diagnosed with cancer.
“Often they feel just as thrown into this new reality as the woman herself and are not sure what to do next,” said Adina Fleischmann, chief services officer for Sharsheret, the national Jewish breast cancer and ovarian cancer organization.
This is especially the case for young people who might never have had a family member or friend diagnosed with cancer before.
Fleischmann — whose organization offers extensive resources for cancer patients, ranging from emotional support, mental health counseling and education to financial subsidies for women and their families facing breast and ovarian cancer — has some guidance for what to say, how to reach out and what kind of help might be appropriate to provide in the face of a friend or family member’s cancer diagnosis.
It’s all about providing chizuk – Hebrew for strength – to the person facing cancer.
1. Establish the “Kvetching Order”
The “Kvetching Order,” based on a concept called the Ring Theory developed by clinical psychologist Susan Silk, dictates that those close to someone struggling with a cancer diagnosis offer only support to the cancer patient, and any kvetching about their own stress outward.
Thus, the person with cancer is at the center of a circle surrounded by a ring of her or his most intimate friends and loved ones. More distant concentric rings include other friends, acquaintances, more distant family and community members.
Colloquially known as “comfort in, dump out,” the Kvetching Order establishes a flow of support directed toward the person facing cancer.
2. Be clear and specific with offers of help
Support can look and feel different to different people facing cancer; each person’s needs and life circumstances are unique. When younger women are diagnosed with cancer — as often is the case with ovarian or breast cancers, where 50% of new diagnoses are in women under age 63 — patients often need extra help managing their responsibilities as parents and/or career professionals.
“Let the woman guide the journey,” Fleischmann says of the cancer patient. “Follow her lead.”
Sharsheret suggests offering concrete, practical assistance, such as offering to take the patient’s child to after-school activities or helping with homework. Maybe offer to come over to help clean the house, do laundry, or pick up groceries and make dinner for the family.
“But give the woman the feeling of control,” Fleischmann said. “Let her be in control of your support.”
Thus, a concrete suggestion like, “Can I bring you pizza for dinner on Wednesday?” is better than a vague offer of “What can I do to help?”
3. Check in often but don’t expect a response
By all means reach out to the person facing cancer. But if they don’t respond to your phone calls, emails or texts, don’t be put off.
“Sometimes the woman may not have the time or energy to respond,” Fleischmann said. That doesn’t mean you shouldn’t continue reaching out. “She will appreciate knowing that you’re thinking of her.”
Polakoff found small gestures particularly meaningful.
“Little things meant a lot,” she said. “Like just a note that said, ‘I’m thinking of you. Have a good Shabbos.’”
4. Leave cancer out of it sometimes and just be with them
Kristen Harvey, who at 23 was faced with an ovarian cancer diagnosis for the second time, said it was important to have friends around her with whom she could talk about the future.
“Just being there was the best thing,” said Harvey, who recently graduated from college and lives in Michigan. “We didn’t need to do anything. I appreciated when people came over and we just hung out and watched a movie.”
Alexis Wilson, a teacher in Jupiter, Florida, said her friendships were essential during her breast cancer treatment. Before starting chemotherapy, her friends threw her a big party to which everyone showed up in different-colored wigs and decorated her yard with signs.
“My friends played a big role,” said Wilson, 39. “I felt like I wasn’t alone.”
5. Continue your support throughout someone’s cancer journey
For some women, “maintenance treatment” can last for many years beyond the active treatments of chemotherapy, radiation or surgery. Women living with metastatic breast cancer, for example, usually continue treatment throughout their lives.
Fleischmann recommends checking in with a woman along every step of her cancer journey: not just the period of active treatment, but also during maintenance treatment, survivorship, and if she is living with metastatic or advanced cancer.
“It’s nice to know my friends and family continued to reach out once I was done with treatment,” Harvey said. “Back to normal doesn’t mean life is ever normal.”
There are often heightened emotional needs around anniversaries of certain cancer diagnoses or treatment dates, Fleischmann said, so marking these dates could be important.
6. Make sure you have your own support system
If you’re particularly close to the person with cancer, you may experience feelings of being overwhelmed yourself. It’s important to take care of your own emotional well-being and not dismiss it in the face of someone else’s more pressing illness.
“As a caregiver, you can be very easily drained without your own coping mechanisms,” Fleischmann said.
Make sure to take care of yourself physically and emotionally so that you have the capacity to attend to your friend or loved one’s needs.
7. Talk to your healthcare provider and safeguard your own health
Even while supporting a loved one or friend with breast or ovarian cancer, it’s important to safeguard your own health.
The BRCA genetic mutation that causes breast cancer and ovarian cancer is much more common among Ashkenazi Jewish women than in the general U.S. population. About 1 in 40 Ashkenazi Jewish women and men carry the mutation, compared to 1 in 400 in the general population. Ashkenazi Jewish men are also at elevated risk for melanoma and prostate and pancreatic cancer.
“Talk to your healthcare provider,” Fleischmann said. “Those whose family members are facing hereditary breast and ovarian cancer should speak with their doctor or genetic counselor to see how this may affect them, too, and learn about appropriate testing and precautions.”
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The post 7 ways to offer support and Jewish strength to friends or loved ones facing cancer appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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