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A ‘historic’ day in Israel ends with a political compromise — and big questions about the future
(JTA) — Like hundreds of thousands of her fellow Israelis, Kelly Breakstone Roth’s instinct on Sunday was to take to the streets.
The only wrinkle: She and her family have been in Brooklyn for the last two years, part of the diaspora of hundreds of thousands of Israelis living abroad. They couldn’t just walk out the door of their apartment and join the sweeping nationwide protest that ignited after Prime Minister Benjamin Netanyahu fired his defense minister, who had called for a pause on proposed changes to Israel’s judiciary.
So they bought one-way plane tickets, set to take off at 2 a.m. on Monday and land in Israel that evening. “It was a very spontaneous decision,” Breakstone Roth, an entrepreneur, told the Jewish Telegraphic Agency on Sunday evening, as she ran errands to prepare her family of five for a trip of indeterminate length. “But the sensation that we have to be there has been building up for quite a bit now.”
She likened the experience to that of Israeli military reservists who receive an emergency call-up notice, known in Israeli jargon as a “tzav shmoneh,” Hebrew for “order eight.”
“This is a tzav shmoneh moment for anybody who wants there to be a Jewish and democratic state,” she said.
By the time Breakstone Roth landed in Tel Aviv Monday evening, conditions in Israel had shifted dramatically. Late-night protests on Sunday that shut down a main highway and riveted Jews the world over had been dispersed, but protesters convened again on Monday in Jerusalem, where the parliament was waiting to hear whether it would vote on a key piece of the judiciary legislation. The country’s labor unions had called a general strike, and everything from universities to McDonald’s franchises to some departures at the Tel Aviv airport had shut down.
The Breakstone Roth family poses with protest signs in New York City’s John F. Kennedy International Airport en route to Israel, March 27, 2023. (Courtesy of Kelly Breakstone Roth)
Meanwhile, Netanyahu had spent Sunday night negotiating with his coalition partners, trying to keep their government together despite a mounting sense that proceeding immediately with its signature legislation could plunge Israel into unprecedented turmoil — possibly even civil war. By the evening, even the justice minister who threatened to quit if Netanyahu delayed the vote said he would respect a decision to pause — one that Netanyahu made official only as night fell.
Netanyahu did not say what he had promised his partners to sign off on the pause, but a far-right minister said he had exacted permission to launch a civilian police corps.
Earlier, breaking his public silence, the prime minister had tweeted, “I call on all the demonstrators in Jerusalem, on the right and the left, to behave responsibly and not to act violently. We are brotherly people.”
Big questions loomed: What would happen when right-wing supporters of the judiciary reform — including a notoriously racist and combative group of fans from the Beitar Jerusalem soccer club — heeded a call to take to the streets, too? Would a delay satisfy protesters who have spent a dozen weeks articulating deep-seated grievances that, in many cases, go far beyond the particular reforms? Would Netanyahu and his coalition offer any meaningful concessions before resuming the legislative process in the future? What would be the cost of the promises he offered his most extreme partners in exchange for their acquiescence?
The answers to those questions will help determine what kind of country Israel will be after this crisis ends, whenever that is. But on Sunday night and Monday, the protesters and those watching them could be forgiven for taking a moment to bask in the sense that history was being made.
Thousands of Israeli right-wing protesters rally in support of the Israeli government’s judicial overhaul bills outside of the Israeli parliament, the Knesset, in Jerusalem, March 27, 2023. (Gili Yaari/Flash90)
“What we witness in Israel is a historical revolution in the style of French, Russian, Iranian revolutions and the collapse of the Soviet Union,” tweeted Yossi Melman, a journalist who has covered military affairs for multiple Israeli newspapers.
“A historic night. Each of us will remember where we were tonight,” tweeted the journalist and political analyst Anshel Pfeffer. “And whoever was not in the streets will say that they were.”
The head of the country’s labor union, the Histadrut, also used the word “historic” to describe the general strike he was supporting.
Ahmad Tibi, an Arab lawmaker, tweeted in language drenched in history. He posted in Hebrew transliteration a slogan associated with the 2011 Arab Spring: “The people want to bring down the regime.”
It’s not at all clear that the Israelis who protested on Sunday and Monday will ultimately be satisfied. Revolutions don’t always succeed, as the Arab Spring and countless other examples in history make clear. Many of the social and demographic forces that brought Israel to this moment haven’t changed. Netanyahu has survived political crisis after political crisis before.
In addition, while a substantial majority of Israelis oppose the specific judicial reform legislation that is on the table now, many still say they believe some changes are merited. Israel’s far right, in particular, still views a disempowered Supreme Court as essential to achieving its vision of expanded Jewish settlement and control in the West Bank.
Supporters of the judicial overhaul were framing the stakes as historic, too, but casting the demonstrations as a threat to democracy. It is “inconceivable that the minority will force its opinion with violence and the creation of anarchy in the streets,” declared 17 leading religious Zionist rabbis in a joint statement calling on the government to push forward with the legislation on Monday.
Yet for Monday, at least, the politically diverse anti-government coalition that has solidified over the last three months could exult in the power of the people. And at a time when some liberal Israelis are so alarmed by the country’s political direction that they are packing up and moving away, the Breakstone Roths were coming home.
“This is a critical time in Israel’s history,” Breakstone Roth said before boarding. “In terms of our daughters, we felt it was really important for them to know that we’re doing everything that we possibly can to try to make an impact.”
She said she hoped to hear upon landing that Netanyahu was pulling the legislation, if only temporarily — then turned to realpolitik. “Hopefully If he does say it, he intends it, and … we’ll be able to say that the demonstrations were a success,” she said. “And if he’s just fooling, trying to do some sort of maneuver, then it’s going to be ignited once again.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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