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A Jewish expert on monuments on what Philly’s famous Rocky Balboa statue can teach us about memory

(JTA) — Paul Farber was shocked when he first watched “Rocky” and saw a Star of David on the grave of Rocky Balboa’s coach, Mickey Goldmill.

As a Jew and as the founder of the Philadelphia-based Monument Lab, which has explored collective memory through art installations across the country for over a decade, Farber was well positioned to think about the deeper meaning of that brief shot.

“Anytime I see a Jewish funeral in a film, there’s some kind of call to attention. And I always want to know what that means, especially for a Hollywood production, especially when it may not be branded as a Jewish story,” he told the Jewish Telegraphic Agency.

“We’re not there in a prolonged series of mourning, but in a split second, seeing a Jewish site of a memory is really fascinating,” he added.

That outlook lies behind Farber’s work as the host of the new NPR podcast “The Statue,” a deep dive into Philadelphia’s famed statue of Rocky Balboa, the fictional prizefighter at the center of “Rocky.” The series delves into what sports and society can convey about memory, and in his research, Farber discovered a few Jewish nuggets found in the film series — including the fact that Rocky’s love interest was originally supposed to be Jewish.

“They made an actual gravestone [for her character] and it’s in Philadelphia’s most famous cemetery, Laurel Hill. And you can go there and see this gravestone where a movie character is ‘buried,’” he said. “People leave offerings on the gravestone, including small pebbles as if it’s a Jewish site of memory.”

In an interview with JTA, Farber shared his inspiration for the series, how his Jewish upbringing informed his life’s work and the role statues — such as that of Jewish baseball legend Sandy Koufax — do, and should, play.

This interview was lightly edited for length and clarity. 

Jewish Telegraphic Agency: To start off, I’d love to hear about how you first got interested in studying monuments.

Paul Farber: I’m really interested in the ways that, in cities, we innovate toward the future, and also come to terms with our past, and it happens often in the same exact places. That could be a statue, a street, a corner store. And so that’s a big part for me.

What really inspired this project is a conversation I had with my mother, quite a few years ago. My mother is a lifelong Philadelphian. Her parents were Jewish immigrants in South Philadelphia. And when I told her I was teaching a class at the University of Pennsylvania about Philly neighborhoods, she asked me if I was covering Rocky. When I said, “Oh, it’s not on the syllabus” — and I may have said it in a way that felt dismissive — she gave me this look that I think a lot of us know: “How could you.” So for her birthday, we watched “Rocky” and we went to see “Creed.” My grandfather went to South Philly High and was in the boxing club. He shared stories in our family about what it meant to have sport and culture and belonging go together in South Philly. I started to see that across generations, from long before “Rocky” to this moment now, almost 50 years after the release of the film, many people’s family stories could be channeled through this statue, including my own, and that was enough of a prompt to go dive in.

“Rocky” is obviously not a Jewish story, but there are some nuggets. There’s the funeral scene, and you mentioned something about Adrian almost being Jewish. I’m curious what you think about the little Jewish pieces you can pull out of this famous story, and what those mean to you as a Philly sports fan.

It blew me away that Rocky’s coach, Mick, passes away and the character Rocky goes to his funeral, and you see a Star of David. Anytime I see a Jewish funeral in a film, there’s some kind of call to attention. And I always want to know what that means, especially for a Hollywood production, especially when it may not be branded as a Jewish story. And it just opened up a whole set of questions for me that blurred between art and life, between the film series and the city of Philadelphia.

In episode two, we showcase this monumental art book that Sylvester Stallone [who played Rocky] created. There was this passage in it that just blew me away, about the first draft of “Rocky,” where he says, “As for Adrian, she was Jewish in the first draft.” And he got feedback and cut that character. We never hear about Mickey’s Judaism. We never hear about Rocky’s bond across culture. But the fact that the first scene in the “Rocky” series is in a place called Resurrection Gym — that is obvious Christian iconography — and to put Jewish characters in is really fascinating to me.

There is another famous grave that is involved in the series. The character Adrian eventually passes away, and like the statue, which was made as a bronze sculpture, for the “Rocky” film series they made an actual gravestone and it’s in Philadelphia’s most famous cemetery, Laurel Hill. And you can go there and see this gravestone where a movie character is “buried.” People leave offerings on the gravestone, including small pebbles as if it’s a Jewish site of memory.

People talk about representation on screen, and I’m not sure a Jewish funeral necessarily does that, but I would imagine for some people, seeing Rocky Balboa say the “Mourner’s Kaddish“ was maybe their first interaction with Judaism in some way. What do you make of that?

Every shot is deliberate. And it’s actually that kind of attitude and outlook that created the Rocky statue, because Sylvester Stallone was the director of that film, and they could have made a styrofoam version or a temporary one, but they spent over a year making a bronze version so that when the camera faced it, it would make contact. I think very similarly, this is part of the artistry of Stallone that plays out in our podcast series. We’re not with him when he sits shiva. We’re not there in a prolonged series of mourning, but in a split second, seeing a Jewish site of a memory is really fascinating. And to see the coach Mickey, to have his Wikipedia page say he’s Jewish, all that we have is mourning.

I think about how for immigrant Jewish communities, there are gaps in our narratives. Throughout the series, and one of the reasons I wanted to share my perspective as a queer Jewish person who grew up loving sports in Philly, I’ve been informed by my own family’s history, and what we’re able to recall and what gaps there are. And I see that being echoed for so many people in the Rocky story.

It’s clearly a very personal story for you. Why did you think it was important to start the podcast with your own identity, and to include your Jewish mother?

I think it’s important that when we talk about sites of memory, we understand that there are shared and collective ways that we bring the past forward, and there are others that are incredibly personal. My hope was to find, in this case, to spotlight, a significant site of memory in the city, but ask questions about it. And I think it was important to note what position I would take, because I don’t believe there’s one story to the Rocky statue. To tell a biography of a statue, you actually have to tell it of the people who make meaning from it. So in the series, we do a lot of work where we want to know other people’s stories and backgrounds, whether they are refugees from Afghanistan, or community organizers in Kensington [a neighborhood of Philadelphia]. My hope was by positioning this from my perspective, almost as a memoir in a way, that it opened up space for others to have their experiences be valued and made meaning of.

The official artwork for Farber’s podcast. (Courtesy)

Both with the podcast and in your work with the Monument Lab, how do you feel that your Jewish identity informs what you do? Do you see overlap between your Jewish values and the values you work on in your organization?

I absolutely think so. I grew up in a Jewish community in Philadelphia, and tikkun olam was a constant refrain. The work of tikkun olam meant a worldview that necessitated building coalitions and understanding across divides, to not diminish or under-emphasize them, but to appreciate how we work in solidarity, whether that’s around racial justice, gender justice, in various struggles. I am a co-founder and director of an organization that focuses on memory, and that I really get from the stories of growing up in a Jewish household, in a Jewish community, where memory lived in different ways. We were always aware of the stories of trauma and loss, as well as reconciliation and transformation, and how you work with the gaps that you have, and you listen, and you learn and you carry the story with you. Because that is the way to bond generations. Jewish memory really grounds what I do, and I seek to use it as a tool to learn more and to feed connection across divides.

Rocky takes on this almost mythical, godlike status, and his statue in Philadelphia is a bit of a pilgrimage site. Do you see any tension there as a Jew, given the prohibition against idol worship?

I think about the importance of memory, against forces of violence and erasure. I also understand that, in a world that is full of pain and difficulty and loss, we seek places to release that. And so I understand the pull to monuments. What I would like to see, and what we try to do through this series, “The Statue,” and also with the work of Monument Lab, is to look on and off the pedestal, and really think about how history lives with us. As we say in the series and other places, history doesn’t live inside of statues, it lives with people who steward them, who create other kinds of sites of memory, who are vigilant in their modes of commemoration. What I try to do in this work is understand the ambivalence around monuments, the pull to try to remember and be enduring through time, and just that constant reminder that whenever you try to freeze the past, or freeze an image of power, you cut out the potential to find connection and empowerment, and thus forms of survival.

In sports, there are so many ways to honor people, especially different ways that, like a statue, take on the idea of permanence. When Bill Russell died, the NBA retired his number 6 across the league. On Jackie Robinson Day, every April 15, the whole MLB honors Jackie Robinson by wearing his uniform number. But statues just have a different level of oomph. Sandy Koufax has a new statue in Los Angeles that was unveiled last year; Hank Greenberg has one. What do you think it should take for an athlete to reach that status?

The pinnacle in sports is to have a statue dedicated to you outside of the stadium. And I do believe the cultures of social media have amplified that, because we grew up with the story of Sandy Koufax not pitching in the World Series during the High Holy Days, and that wasn’t because we learned it from a statue or a plaque. We learned it because it was carried forward and put into different forms of remembering and recalling its importance. I went to several Maccabi Games in the U.S. — I used to be a sprinter. And the culture of memory and sport, they were one in the same.

In professional sports, the pinnacle is the statue, but I think you brought up other really important ways of remembering that operate in non-statue forms that feel like they are living memorials. The idea of retiring someone’s number, and keeping their number up, is a way to acknowledge, in this really public of all public spaces, an intimacy and a care, and especially when an athlete passes away, how that transcends the lines of city geography. Jackie Robinson Day is something that did not occur immediately after Jackie Robinson was the first Black player to play in the major leagues, but was a product of a later moment when people around Major League Baseball sought to activate his memory. So yes, a statue outside of a stadium is like a particular kind of professional accolade. But the other forms are really meaningful.


The post A Jewish expert on monuments on what Philly’s famous Rocky Balboa statue can teach us about memory appeared first on Jewish Telegraphic Agency.

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Trump’s messy new deal with Saudi Arabia shows how far Israel has fallen

The American decision to sign a deal granting Saudi Arabia a pathway toward a civilian nuclear program is a terrible development for Israel — not just because Riyadh could one day turn nuclear infrastructure developed with the United States into a weapons capability.

The agreement reflects the collapse of Israeli strategy under Prime Minister Benjamin Netanyahu since the Hamas attack of Oct. 7, 2023; the erosion of Israel’s influence in the U.S.; and Israel’s descent toward the status of a pariah state.

A day after the deal was announced, Trump — seemingly rattled by the flood of criticism that ensued — said it was dependent on Saudi Arabia joining the Abraham Accords. But he did not clarify what aspect of the Accords he meant; there’s no indication that such a requirement is included in the already-signed deal; and Riyadh has made clear that it will do no such thing until there is concrete progress toward a Palestinian state, which is a fantastical notion under the current Israeli government.

For years, nuclear cooperation represented one of Washington’s greatest sources of leverage over Saudi Arabia. It was long believed that prospect would be used to anchor some kind of pact involving normalization with Israel, binding nuclear safeguards, a regional defense architecture and a united front against Iran. Under such an arrangement, Israel would have established formal relations with the Arab world’s most influential power, and gained both a central role in a new regional security system and enforceable Saudi commitments against pursuit of nuclear weapons.

Washington has now at least begun giving Riyadh the prize — no matter what Trump says, amending the deal post-facto will be at best extraordinarily difficult — without Israel receiving any of the benefits.

That dire truth is the outcome of nearly three years in which Israel has confused military brilliance with strategy, and abandoned almost all public diplomacy as its status in the world plummeted.

No one can deny the extraordinary capabilities displayed by Israel’s armed forces and intelligence services since the Oct. 7 massacre. Hezbollah absorbed devastating blows. Iranian military assets suffered setbacks. Hamas lost thousands of fighters and much of its military infrastructure.

But a sense of true strategy is needed to convert military achievement to political outcomes. Strategy can strengthen alliances, expand legitimacy and leave a country in a stronger geopolitical position than the one in which it entered a conflict.

That seems to be completely beyond Netanyahu’s ability.

In the months immediately following Oct. 7, Israel possessed something extraordinarily rare: overwhelming international legitimacy. Hamas had committed an atrocity that horrified much of the democratic world. Moderate Arab governments viewed Hamas as a dangerous extension of the same Islamist forces that threatened their own stability. Former President Joe Biden’s administration recognized that extraordinary alignment, and sought to build upon it, working toward an ambitious regional framework.

In the early months of war, Hamas faced near-unanimous global pressure to hand over Gaza to a reformed Palestinian Authority, backed by moderate Arab governments. Arab states appeared ready to help marginalize Hamas politically and financially, and make life uncomfortable for its leaders.

For a moment, it was easy to see a path forward in which Saudi Arabia would normalize relations with Israel, with other countries following. A U.S.-led regional alliance facing Iran might integrate Israel into the Middle East more deeply than was ever previously imaginable.

That framework offered Israel the chance to translate the trauma of Oct. 7 into a strategic transformation of the region. Instead, Netanyahu chose an open-ended war whose nebulously defined goals were not achievable by military means alone, amid a reasonable and growing suspicion in the public and around the world that he was doing so to preserve his hold on power.

Every few weeks Israelis heard that Hamas stood on the verge of collapse. Each extension of the war was presented as the last before “complete victory” — which Netanyahu kept claiming was “a step” away. Victory remained perpetually on the horizon as Israel’s international standing collapsed.

Now, Netanyahu is wanted at the Hague. Diplomatic isolation has deepened and economic pressure mounted as boycott movements — including many informal ones — expanded.

And critically, American public opinion has shifted sharply, particularly among younger Americans, threatening the bipartisan foundation upon which Israel’s relationship with Washington has rested for generations.

Recent credible polls show that more Americans now sympathize with Palestinians than with Israelis.

Israelis think this happened because of a propaganda campaign against them on social media, because of antisemitism in Europe, or because of hostile journalists. That is partly true but mostly wrong. These shifts are mostly a result of the posture of the Israeli government.

The reality is that Israel killed tens of thousands of Palestinian civilians, accepted that toll with remarkably little public reflection or regret, and relied on the trauma of Oct. 7 to justify it. Around the world, that proved politically devastating. It is especially absurd considering that Israel paid this extraordinary price without achieving its central objective of removing Hamas from Gaza — which was foreseeable and infuriating.

Things might change if the opposition comes to power in October. The idiotic demonization of the Palestinian Authority might end. Jewish terrorism in the West Bank might be stamped out. Settlement construction beyond the fence line, and certainly illegal outposts, might stop.

Israel might again at least be trying to find a solution to the festering Palestinian issue — or at least prefer to lower the flames. That might, in the long term, bring Saudi Arabia back to the table.

But the U.S, has stopped waiting. That the Saudi deal was signed at all, no matter what Trump says now, suggests that Washington is now basically indifferent to the loss of leverage for a deal favoring Israel.

How to resolve the muddle Trump has made? The key: the agreement appears to not include the possibility of enrichment on Saudi soil, but just general assistance to create a program for nuclear energy. So Trump will be able to say that enrichment must await Saudi normalization with Israel. But Saudi Arabia will still be able to claim the symbolic victory of entering into nuclear collaboration with the U.S.

And so, the regional architecture envisioned in the first months after Oct. 7 has vanished because of the forever-wars Netanyahu has pursued — which also resulted in the deaths of dozens of hostages and more than 1,000 soldiers, badly damaged Israel’s economy, and left the country’s international standing in shambles.

And the strategic alliance between Israel and the U.S. — without which Israel’s very existence will be in danger — is falling apart in front of our eyes, not because of Trump but because we are losing the American people.

This is what you get when you are all brawn and no brain, and all tactics and no strategy.

That realization should define Israel’s coming election far more even than arguments over judicial reform or the Haredi draft. Those who have led Israel into this disaster deserve to be punished. Not just removed from power, but decisively repudiated. They have become a danger to the Zionist project itself.

The post Trump’s messy new deal with Saudi Arabia shows how far Israel has fallen appeared first on The Forward.

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Harvard students have questions after Hillel withdraws its brief against Trump

Jewish Harvard students are still trying to make sense of a baffling turn of events, after Hillel International weighed in on the university’s lawsuit against the Trump administration seeking restoration of federal funding withheld over alleged campus antisemitism — and then just as suddenly withdrew its brief from the U.S. Court of Appeals for the First Circuit.

Hillel International had filed an amicus brief Wednesday supporting Harvard’s suit against the federal government, which seeks to restore roughly $2.7 billion in federal research funding. In its brief, Hillel International acknowledged that antisemitism is an issue at Harvard and other universities, but that “campus life for Jewish students has meaningfully improved” following actions taken by the school.

Less than 24 hours later, Hillel International confirmed that it was withdrawing the brief, citing an error in its internal review process, according to the student newspaper, the Harvard Crimson.

What’s more, Hillel International filed the brief without the knowledge of Harvard Hillel, a campus organization that operates independently, the paper reported.

Hillel’s reversal followed sharp criticism of the brief on social media from some Jewish public figures. Among them was Shabbos Kestenbaum, a Harvard Divinity School graduate who filed a Title VI lawsuit against the university for ignoring antisemitism. He wrote on X that he was “shocked” by the decision.

“Rather than take responsibility for their failure to respond to the explosion of antisemitism on American campuses post October 7th, Hillel has instead decided to support the perpetrators,” Kestenbaum wrote. He encouraged donors to stop giving to Hillel and choose organizations like Chabad or Jewish day schools instead.

Kestenbaum told the Harvard Crimson that Hillel International President Adam Lehman had not seen the brief before the organization filed it. Hillel International did not respond to an inquiry from the Forward to confirm this.

Hillel’s withdrawal of the brief disappointed Tova Kaplan, a recent graduate who testified at a U.S. Commission on Civil Rights hearing on campus antisemitism. The brief cited her testimony.

“While I’m not sure what factors led to this decision, it feels like a prioritization of politics over Jewish students,” Kaplan wrote in a statement to the Forward.

“The Trump administration’s attacks aren’t even designed to help Jewish students — instead, they’re designed to instrumentalize our voices and pain to achieve their own political goals,” she wrote.

Siding with Harvard along with numerous other groups, including civil liberties organizations across the ideological spectrum and 18 other American universities, the withdrawn brief argued that cutting research funding is not a productive way to halt university antisemitism. Harvard’s improvement measures, following recommendations from its own Task Force on Combating Antisemitism and Anti-Israel Bias, have been more effective than what the brief called the “draconian one-size-fits-all approaches of the sort the government here pursues.”

These measures, the withdrawn brief said,  “do not help Jewish students or improve the campus climate” but instead, “they disproportionately impact the very Jewish students and Jewish researchers the government purportedly seeks to help.”

But another recent graduate who said he did not want to be identified, sees Hillel’s opposition to the Trump administration’s actions as taking the wrong side of the fight. He believes the federal defunding of Harvard pushes the university to protect Jewish students.

“I think a major reason Harvard’s been making changes is because they’re under threat,” he said.

He also contends Hillel International’s evidence to back its claim that Harvard’s efforts have improved antisemitism are weak — lacking measurable results.

Dani Kobrick, a rising senior, said she is perplexed by Hillel International’s actions.

“I don’t think Hillel needed to submit anything to begin with,” she said. “But I do think that withdrawing it makes a very big statement.”

The post Harvard students have questions after Hillel withdraws its brief against Trump appeared first on The Forward.

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A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus

(JTA) — JERUSALEM — Jerusalem’s premier soccer team made an unusual announcement last week: It would give a new cafe free advertising on players’ uniforms for the coming season.

Cafe Basimta was facing harassment from haredi Orthodox protesters who wanted it to close on Shabbat, and Hapoel Jerusalem said it wanted to send the message that Jerusalem is “an open and diverse city, where there is room for everyone.”

But on Tuesday, Hapoel Jerusalem reversed course and retracted the offer, after learning via an inquiry from the Jewish Telegraphic Agency that Cafe Basimta is an official project of Jews for Jesus.

“Our original intention was simply to support a small business that was being denied its freedom of operation, and we still believe in that principle,” club spokesperson Matan Avrina told JTA. “However, we also realized that this specific story is more complex than we initially knew.”

For the secular Israelis who have flocked to Cafe Basimta in response to the protests, too, the revelation of the cafe’s ties to a Christian missionary organization is complicating what had seemed like a simple skirmish in the city’s culture war over businesses open on the Jewish day of rest.

“I don’t know if it changes my desire to drink their coffee, but it definitely complicates things,” Gabriel, an American studying in Jerusalem for the year, told JTA on Saturday from the cafe’s long line after learning about the Jews for Jesus connection, as protesters yelled. “It’s one layer deeper than I thought.”

Others say the cafe’s Christian character is irrelevant to their defense of Cafe Basimta.

“I understand they hate Jews for Jesus, and I understand what they hate them for,” said Jerusalem’s deputy mayor Adir Schwartz, who is a prominent defender of the city’s secular sector, in an interview. “My father was a rabbi abroad, and I get that they feel they are protecting Jewish continuity.But this is about belonging in our shared city.”

Yoel Ben David, the cafe’s operator as well as Jews for Jesus’ top official in Jerusalem, says the twin culture wars have been good for business.

“Even though financially, it’s great, me and the staff, we don’t love it,” he told JTA from his cafe on Saturday. “We’d all love it to just chill out.”

At first, the tensions over Cafe Basimta seemed straightforward: In a city where 46% of Jews are haredi, or ultra-Orthodox, and only 13% identify as secular, the inverse of Israel as a whole, here was a rare cafe willing to flout religious authorities and open on Shabbat. A handful of such cafes dot the city, but others have given up on Shabbat hours in the past over pressure from religious authorities.

Cafe Basimta, which means “cafe in the alley,” opened at the end of May in the Nahlaot neighborhood of central Jerusalem. The name refers to the neighborhood’s 19th century stone dwellings toppling into one another along tiny streets. Decades ago a center of the city’s bohemian culture, Nahlaot is now increasingly haredi and there are few if any establishments open on Shabbat.

On July 4, the first Saturday it drew protesters, dozens of haredi demonstrators, many of them reportedly minors, descended on the cafe in four separate waves, surrounding it, banging on its windows and overturning tables, according to cafe staff and footage circulated online.

At the time, the cafe’s ties to Jews for Jesus were not public. That changed in early July, when Or LeAchim, a haredi anti-missionary organization that helps Jews leave missionary groups and cults, exposed the connections and began organizing protests against Cafe Basimta.

The group has placed pashkevils, or public billboards, denouncing the cafe in the neighborhood. “The missionary-messianic influence operates all the more forcefully by winning over hearts through food and drink,” the placards say in Hebrew. “And as if that were not enough, they added sin upon crime and began operating the place on the holy Sabbath, with disgraceful Sabbath desecration in the heart of the holy city.”

The revelations surprised and deterred some who had been inclined to support the cafe. But they did not change the tenor of the demonstrations, which remain focused on Basimta’s Shabbat operations.

“People went to demonstrate because it was open on Shabbos. They did not know that it was a missionary place. The demonstration was not useful for us,” said Binyamin Klugger, who works with Or LeAchim as well as other anti-missionary groups, and who was concerned the aggression of the Haredi protesters would undercut his message about the cafe’s evangelizing mission. “People that continue to demonstrate are really not knowing that it is a missionary place,” he said,

During Saturday’s demonstration, cries of “Shabbos!” echoed off the stone alleyways as the line of Israelis waiting for cold coffees stretched into the courtyard.

Israeli police stepped in to cordon off the protesters, preventing them from approaching the cafe. Some secular Israelis yelled back, with a handful at one point breaking into “Shalom Aleichem,” the hymn traditionally sung at the Shabbat table.

Residents stared down at the altercations from their balconies, the screams shattering an otherwise quiet Shabbat morning. Yael Levy, who moved to Israel from California and lives in the building directly beside Cafe Basimta, was handing out cookies to build goodwill.

“It’s very sad, especially during the Three Weeks,” she said, referring to the mourning period between the 17th of Tammuz and Tisha B’Av, when Jews commemorate the destruction of both Temples, a destruction rabbinic tradition attributes to baseless hatred among Jews. “This is just bad energy during a time that calls for positive energy.”

Outside, a long line of coffee fiends waited their turn to choose from an extensive drinks menu, as Ben David greeted customers and monitored the demonstration.

There were no visible signs of the cafe’s affiliation with Jews for Jesus. But Ben David confirmed that the organization owns the building and the cafe, which joins a growing network of similar outposts across the country. He said he is aiming to strike a balance between missionary work and just offering a pleasant place to work or meet.

“Everyone accuses us of that,” Ben David said about proselytizing. “The Jesus goal is not completely out, but it’s not front and center.”

Jews for Jesus is a flagship organization of the diffuse movement of Messianic Judaism, which believes in the divinity of Jesus while claiming to practice Judaism — an overlap that no denomination across the Jewish world accepts as compatible. While hard numbers about how many Israelis hold Messianic beliefs are scarce, both Messianic leaders and their critics believe the number is growing. Last year, one of the two Israeli embassy workers killed in an attack outside the Capital Jewish Museum in Washington, D.C., came from an Israeli Messianic family.

In 2024, Jews for Jesus appointed a member with an Israeli background as its CEO for the first time, and the Israeli branch of the global organization took in roughly $6 million in revenue that year, supporting a local staff of 60. On its website, it solicits donations for its Israel work, including, in one December 2025 appeal, $225,000 to launch a coffee shop and ministry center in Haifa, which it called a “welcoming space where Israelis can encounter the hope of Yeshua,” the Hebrew name for Jesus.

Ben David has worked with Jews for Jesus for more than two decades. He was born in Israel and came to believe in the divinity of Jesus as a young adult, together with his wife, around the time of his stint in the army, where he served as an Orthodox rabbi. He has a master’s degree from a Messianic seminary and once helmed training for missionary staff in Israel, according to Jews for Jesus’ website, which says he “now leads our work in Jerusalem, bringing the gospel back to the city where he first believed.”

Missionary activity is not illegal in Israel, with the exception of proselytizing to minors without their parents’ consent and offering religious conversions in exchange for a material gift. But many Israelis believe that it is, in a reflection of the deep cultural norms in Jewish communities.

Or LeAchim says it is planning a future protest that will focus more squarely on Cafe Basimta’s missionary ambitions.

“We are planning to hold a massive protest there soon — involving thousands of people — on a weekday,” said Rabbi Binyamin Vulcan, the group’s head of counter-missionary activities. “In the meantime, we are trying to get the place shut down through the municipality.”

Ben David said Jews for Jesus, anticipating such a response, bought Basimta’s building instead of renting it from a landlord who could be susceptible to a pressure campaign. At the same time, he insisted he didn’t understand the uproar.

“If Jesus is the Jewish Messiah,” Ben David said, “what could be more Jewish than believing in Jesus?” As for the missionary label, he insists the cafe is about more than just theology: “We don’t put crosses in our espresso,” he said.

Klugger said he is mystified about why the same secular Jerusalemites who are uncomfortable with the growing haredi character of the city are willing to buy coffee from someone who wants them to stop being Jewish altogether.

“If you don’t want haredim influencing your children,” he said, “you also can’t want missionaries influencing your children.”

Some Shabbat customers, meanwhile, say they have heard the warnings and aren’t swayed — for them, who owns the cafe is beside the point.

“I’m not going to convert because of the coffee, unless it’s really good coffee, then maybe,” said Lior Stern, who drove from the Tel Aviv area to support the cafe after hearing about the protests. “It could be Buddhist, it could be Muslim, it could be Jewish, it could be Christian. That’s not the point. The point is freedom.”

This article originally appeared on JTA.org.

The post A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus appeared first on The Forward.

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