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A new portrait collection showcases 90 Holocaust survivors who lived long and full lives
(JTA) — Werner Reich had his opening line ready when he sat down for B.A. Van Sise to take his portrait.
“Before I could say anything, he said, ‘Everybody comes to me and they want me to talk about the Holocaust. What am I supposed to say? I went to Auschwitz. It was lousy,’” Van Sise said, recalling that Reich’s comment felt like a joke, not a lament.
But instead of dwelling on the horrors of the Nazi concentration camp, the two men spoke about magic, a refuge for Reich as a Jewish teenager trying to survive. The resulting portrait shows a man in his 90s wearing retro glasses, a cloud of smoke floating a few inches above his open palm, in a picture vibrating with life and with enchantment.
Van Sise’s portrait of Reich is the first in “Invited to Life: Finding Hope After the Holocaust,” his new portrait collection of 90 Holocaust survivors. The accompanying text acknowledges Reich’s experience at Auschwitz, but it focuses more on Reich’s life after the war and his long career in magic — striking a balance that Van Sise says is core to his project.
“This is not something that people are inclined to talk about because it’s not always bombastic. It’s not the part that you sell movie tickets to,” Van Sise said. “You can make, and people have, a hundred movies about Jewish people being imprisoned, tortured, and enslaved. Why doesn’t anybody talk about them thriving afterwards?”
Holocaust survivor and hiking enthusiast Sam Silberberg poses for “Invited to Life”. (Courtesy of B.A. Van Sise / Design by Grace Yagel)
Van Sise is far from the first photographer to capture the faces of survivors in the decades following the end of the Second World War. Famed portrait photographers Martin Schoeller and Mark Seliger, both known for their iconic celebrity portraiture — Schoeller for his uniform, stylized close-ups and Seliger as a magazine photographer who also recently photographed Jerry Seinfeld in a fashion shoot — have also set their cameras in front of Holocaust survivors. Countless other photographers have done the same. But what Van Sise says is sometimes missing from survivor photography is a focus on the postwar lives, many of them joyous, that the subjects have experienced over the last 70-plus years.
“I suspect that one person might see these folks and see victims,” Van Sise said. “And I see them as survivors.”
Holocaust survivor and Park East Synagogue Rabbi Arthur Schneier poses for “Invited to Life”. (Courtesy of B.A. Van Sise / Design by Grace Yagel)
“Invited to Life” was inspired by a 2015 photo assignment Van Sise took on for the Village Voice. Motivated by the anti-immigrant, anti-refugee rhetoric of then-candidate for president Donald Trump, he realized that a particularly cohesive cohort of refugees to come to the United States had arrived more than 75 years ago, at the end of the Second World War, and a photographic retrospective on their lives in America could be a valuable project. He reached out to the Museum of Jewish Heritage in New York to be put in touch with a dozen survivors for the story. He ended up taking more than 30 portraits. When the alternative newsweekly ceased publication in 2017 (it was revived in 2021) before he could publish the photos, the museum invited Van Sise to turn the portraits into a solo exhibition, in what became the museum’s first-ever public art installation.
Then the pandemic arrived, and like many photographers whose everyday work required travel, Van Sise was out of a job.
“It had never been a marquee project for me,” said Van Sise, who is Jewish but has no familial connection to the Holocaust. “I kept coming back and thinking about them, and about the fact that these people had been through the worst there ever was, the worst that ever has been, the worst there ever might even be.”
Holocaust survivor and painter Fred Terna poses for “Invited to Life”. (Courtesy of B.A. Van Sise / Design by Grace Yagel)
Van Sise spent the better part of 2020 driving around the United States, getting COVID swabs every three days so he could safely photograph 140 elderly survivors, 90 of whom ended up in the book. (He was insistent with his publisher that the final number of portraits in the book be a multiple of 18, the Jewish numerical symbol for “life”.)
The photos are all in black and white, but beyond that, they are as diverse as Sise’s subjects. Some incorporate backgrounds, some are solo portraits; some are serious, some are silly; some include children, grandchildren, husbands, wives, props; some are in profile, and some are shot straight on. The subjects are Nobel Prize-winning chemists and homemakers; pilots and psychologists; haberdashers and teachers; famed rabbis and partisans-turned-conmen.
All of them, Sise says, were photographed with a sense of generosity.
“A person who wants to be critical of me — which is fair — might say that I’m overly charitable,” Van Sise says of his own work, acknowledging that no photographer can avoid bias completely while behind the camera. (It didn’t help that many of the survivors he photographed were eager to feed him cookies, as he frequently recalls.)
In the nearly three years since Van Sise began photographing the subjects of his book, the reality of working with more than 100 elderly people set in. Several of the survivors, including Holocaust educator René Slotkin, Budapest-born legal secretary Kathy Griesz and Reich died before they got the chance to hold a copy of the book in their hands, much to Van Sise’s dismay.
“As a writer, you carry them with you,” he said. “So for me, there were a few where I got pretty rattled.”
Holocaust survivor and educator René Slotkin poses for “Invited to Life”. (Courtesy of B.A. Van Sise / Design by Grace Yagel)
The photographs reflect acknowledgment by all involved that the survivors in the pictures are all nearing the ends of their lives. Many of his subjects chose to include their children, grandchildren, or great-grandchildren in their portraits, and the photographer was intentional in closing the book with a portrait of Irving Roth, a longtime Holocaust educator, with his 3-year-old great-granddaughter Addie sitting on his lap. In the text, Roth remarks on the origins of his Hebrew name, Shmuel Meir, which came from his great-grandfather and imagines what life will be like for Addie when she turns 103, and what she will remember of him.
Roth passed away in February 2021 at age 91.
“Those stories don’t end in 1945,” Van Sise said. “These people have lived for, now, 77 years since and have done plenty with that time. And that’s worth exploring, because that’s the part they have control over.”
Reflecting on different styles of Holocaust survivor portraiture at a discussion at the Museum of Jewish Heritage, the original home of Van Sise’s portraits, German photographer Martin Schoeller remarked on his own preference for images of older faces.
Holocaust survivor and educator Irving Roth and great-granddaughter Addie pose together for “Invited to Life”. (Courtesy of B.A. Van Sise / Design by Grace Yagel)
“They have more life in them. You see the wrinkles and you feel that there’s more to discover in the face, in an old face. So they almost feel like they’re telling the story of the suffering of the Holocaust more visually, because they’re older faces,” Schoeller said.
“But then, it’s been 75 years since the end of the war,” he added. “So these people have lived 75 years; so to say, ‘Now I see the horror in this old man’s face’ feels a little bit — I don’t know if that’s really true. I leave it up to the people looking at the pictures.”
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The post A new portrait collection showcases 90 Holocaust survivors who lived long and full lives appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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