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A rabbi went down with his torpedoed warship in 1943. Today, his cousin ensures his story is not forgotten.
(JTA) — Mark Auerbach was not yet 5 years old when he noticed an unusual stamp in his father’s dresser. The well-worn three-cent stamp featured a drawing of a small group of men and a sinking ship, with the words “The Immortal Chaplains… Interfaith in action.” It piqued his interest, so he asked his father about it.
“Our cousin is on that,” Auerbach, who grew up in Brooklyn, recalls him saying, searching for an age-appropriate explanation. “He said he was a rabbi who died during World War II when his boat was torpedoed by the Germans. He made me promise to make sure that the story is never forgotten.”
It’s a promise that Auerbach, 75, who now lives in Passaic, New Jersey, has taken to heart. He’s made it his life’s mission to keep alive the story of the “Four Chaplains” — who included Auerbach’s third cousin, Rabbi Alexander D. Goode, along with Rev. George Fox, Rev. Clark Poling and Father John Washington. Eighty years ago today, they made the ultimate sacrifice when their ship, U.S.A.T. Dorchester, was torpedoed and sunk by a German submarine in the North Atlantic in the pre-dawn hours.
Over the decades, Auerbach has amassed a trove of photos, clippings and memorabilia dedicated to the bravery and faith of these four clergymen — including preserving countless copies of that three-cent stamp, which was issued in May 1948. “It’s an amazing story,” said Auerbach of the chaplains’ heroism. “It just happens to be my family.”
The sinking of the Dorchester is considered one of the country’s worst World War II-era sea disasters: Of the 902 men on board, only 203 survived. As survivors and historians attest, the four clergy — all relatively new soldiers who had befriended one another at the Army Chaplains School at Harvard University — stood out for their calming presence throughout the pandemonium that occurred during the 18 minutes it took for the ship to go under. As the tragedy rapidly unfolded, survivors reported that the chaplains offered prayers, helped distribute lifejackets and, once those ran out, they selflessly gave up their own.
The three-cent stamp dedicated to the Four Chaplains was issued in 1948 and sparked Auerbach’s interest in the story. (Courtesy Mark Auerbach)
“The altruistic action of the four chaplains constitutes one of the purest spiritual and ethical acts a person can make,” reads materials from Four Chaplains Memorial Foundation, whose mission is “to promote Interfaith Cooperation and Selfless Service,” according to their web site. “When giving their life jackets, Rabbi Goode did not call out for a Jew; Father Washington did not call out for a Catholic; nor did the Reverends Fox and Poling call out for a Protestant. They simply gave their life jackets to the next man in line.”
But that’s not all they did. As the ship went down, survivors have said that they saw the four chaplains on deck, linked arm in arm together in prayer. “I could hear men crying, pleading, praying,” Private William B. Bednar, who was floating among the bodies of his shipmates in the freezing water, is quoted as saying in foundation reports. “I could also hear the chaplains preaching courage. Their voices were the only thing that kept me going.”
The four men became friends at chaplains school at Harvard. (Courtesy Mark Auerbach)
According to Rabbi Dov Peretz Elkins, the author of “Rabbi Alexander Goode: The Story of the Rabbi and His Three Fellow Chaplains Who Went Down with the USAT Dorchester” in November 2022, the clergy were heard saying their respective prayers as the ship sank: Goode said the Shema; the Catholic priest the Ave Maria, while the two ministers said the Lord’s Prayer. (Exactly how survivors might have heard this is unclear, though Elkins confirmed that the Shema is the last thing a Jew is supposed to say before death.)
Goode was born in Brooklyn in 1911; his father, Hyman Goodekowitz, was also a rabbi. When his parents divorced, he moved to Washington, D.C. with his mother and siblings. Goode was a good student and excellent athlete, and “believed that it was God’s plan for him to pursue a religious calling,” Elkins said.
Goode graduated from the University of Cincinnati in 1934 and Hebrew Union College in 1937; in 1940, he got a PhD from Johns Hopkins University. “Education was very important to him,” said Auerbach. In 1935, he married Teresa Flax, who happened to be a niece of Al Jolson; the couple had a daughter, Rosalie, in 1939.
As a rabbi, his first assignment was at a synagogue in Marion, Indiana in 1936; in 1937, he transferred to Beth Israel in York, Pennsylvania, where he remained until he enlisted in July 1942. “He excelled in ecumenicalism — his congregation really praised him and loved him specifically for that,” Elkins said. “He had a wonderful reputation as a scholar, a beloved rabbi and ecumenical person.”
As Elkins writes in his book: “In his new community, Alex made great efforts to spread interfaith understanding. He presented a regular radio program on religious matters. When one of the local churches burned down, he offered to host the congregation’s religious services.”
“He was an extraordinary person, [in addition to] what he did on the Dorchester,” Elkins added.
According to an account from a Dorchester survivor, Petty Officer John J. Mahoney, courtesy the Four Chaplains Foundation, Goode acted selflessly at least one more time that awful morning: He thwarted Mahoney from a foolhardy attempt to return to his cabin for his gloves. Instead, Goode gave Mahoney his gloves, assuring him he had two pairs.
In retrospect, “Mahoney realized that Rabbi Goode was not conveniently carrying two pairs of gloves, and that the rabbi had decided not to leave the Dorchester.”
For a time in the postwar era, the story of the chaplains’ bravery was a popular one, including among children. (Courtesy Mark Auerbach)
During the postwar era, for a while, at least, the story of the Four Chaplains was a popular one. In addition to laudatory articles and the commemorative stamp — plus assorted memorabilia designed to draw the attention of children — memorials were constructed “in nearly every state,” according to Elkins; stained-glass tributes can be found at the Pentagon, the National Cathedral and elsewhere. In Philadelphia, President Harry Truman dedicated a memorial chapel to the Four Chaplains on Feb. 4, 1951. According to a JTA report at the time, some 10,000 “Americans of all faiths” raised $300,000 for the chapel’s construction and furnishings; at the ceremony, Goode’s father read Psalm 96 in Hebrew.
On Dec. 19, 1944, each of the chaplains was posthumously awarded the Purple Heart and the Distinguished Service Cross. In 1998, the 55th anniversary of the Dorchester disaster, Feb. 3 was deemed Four Chaplains Day by Congress. And yet, as World War II fades into distant memory, few people today seem to be familiar with the heroism of these men.
“It’s such an important story, such an inspiring story, it needs to be better known,” said Elkins on the impetus for his book.
“This guy certainly was a great role model,” Elkins said of Goode in particular. “We need more Alexander Goode type of people for our youth to look up to, to say, ‘I can be honest, intellectual, committed to my faith and my people, the heritage of Judaism, and I can do honorable things.’”
On Sunday, as he does every year on the Sunday closest to Feb. 3, Auerbach and other chaplains’ family members will attend a memorial mass at St. Stephen’s Roman Catholic Church in Kearny, New Jersey, where he’ll also display his collection of photographs and memorabilia. “The story is so ecumenical that it crosses all kinds of barriers,” he said. “It’s the ‘Golden Rule’ in reality. Every clergy person worth their salt — whatever day their religious observance is, whether its Saturday or Sunday — every one of them is preaching be kind to your brother, your sister. Everyone talks about it, few know about it. This is something for people to grab onto.”
Elkins concurs. “These guys are role models for all of us,” he said. “It doesn’t mean you have to give up your life. There are all kinds of ways people can do great things.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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