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A rabbi’s lifetime of outreach and inroads
(JTA) — In 1975, Lincoln Square Synagogue on Manhattan’s Upper West Side had become the hottest ticket in town. And no ticket was required to attend services at the 600-seat Orthodox congregation that, under the leadership of the charismatic young rabbi, Steven (later Shlomo) Riskin, was filled to overflowing each Shabbat. More than 1,500 people were attending the dozens of weekly adult education classes offered, from simple Hebrew to advanced Talmud.
At that point, the synagogue’s energetic educational director, Ephraim Buchwald, 29, suggested that Lincoln Square create a Shabbat service with the potential to reach the majority of American Jews — those who were unaffiliated or marginalized and felt disenfranchised from traditional synagogues and much of Jewish life. The result was the Beginners Service, a weekly gathering that included a selection of prayers in Hebrew and English, a summary and discussion of the weekly Torah portion, and most important, an open environment that encouraged questions, comments and give-and-take between Rabbi Buchwald, and a wide range of several dozen attendees.
Fifty years later, on June 27, the rabbi, now known as a pioneer in the world of Orthodox Jewish outreach, stepped down from his post. Toward the end of a long conversation a few days later, I asked him to provide contact information for some of the program’s more memorable participants, past and present, so I could interview them.
The next day he emailed me a list he compiled of “noted notables, by category,” which included one-line bios of 117 Beginners Service attendees in “academia, business, celebrity, celebrity relatives, education, Jewish communal activism, journalism/media/publishing, law, law enforcement, medicine and psychology, philanthropy, science and math, show business and entertainment, and Torah.”
The list, and his preparation of it, gave me a glimpse into the depth of Rabbi Buchwald’s reach and impact on the spiritual lives of thousands of men and women for the last five decades. Each of the former and current students of his that I subsequently spoke with described him as having re-energized and enriched them in profound ways through his teachings, not only of Jewish ritual and text but of modeling a life of meaning and purpose. Each said they had been a guest at the Buchwald Shabbat table more than once, where they were welcomed warmly by the rabbi and his wife, Aidel.
Allan Leicht, a writer and producer for theater, movies and television, discovered the Beginners Service more out of curiosity than commitment, after moving from Brooklyn to the Upper West Side with his actress wife, Renee Lippin, in 1980. “I was looking for a synagogue to go to on Saturday mornings, but after meeting this young, enthusiastic rabbi, he won me over completely,” the soft-spoken Leicht explained. “Rabbi Buchwald’s lively discussions” about the prayers and Torah portion “were addictive,” he recalled. The rabbi “never invalidated anyone’s point of view.”
Leicht began to observe Shabbat and Jewish holidays more fully, despite the challenges presented in working in the entertainment world. He credits Rabbi Buchwald for his transformation. “I became re-awakened to my Judaism.
More than 40 years later, Rachel Priester, who was raised Christian, had a similar reaction to Rabbi Buchwald’s impact on her spiritual life. “He helps people find their way to, or back to, Judaism,” said Priester, who moved to the Upper West Side a year and a half ago and sought out Lincoln Square’s Beginners Service on her path toward Judaism. Rabbi Buchwald “welcomes you warmly and reaches out to everyone on their own level and makes you aware that you are part of something bigger, part of a community of tradition and prayer.”
Priester completed her Orthodox conversion shortly before Shavuot this year and now attends the early Shabbat morning “hashkama” minyan at Lincoln Square each week in addition to the Beginners Service, which she says “continues to bring me great comfort.”
Short in stature, prodigious in enthusiasm, charisma and compassion, Rabbi Buchwald, 80, has become an inveterate selfless promoter, using his educational and marketing talents to showcase the beauty of Judaism. A favorite story he tells is of the 19th century Chasidic leader, the Kotzker Rebbe, who was asked about two people on a ladder, one on the fourth rung and one on the 10th. “Which one is higher?” his students asked. “It depends on which one is climbing up and which one is going down,” the Rebbe answered.
“As long as you’re going in the right direction – that’s our motto,” Rabbi Buchwald told me. “It’s about giving people a positive, joyous Jewish experience. And the key ingredients are passion and follow-up.”
Tom Steinberg, CEO of a diversified investment firm and a Judaics educator at Orthodox yeshivas in Israel, views his time as a Beginners Service attendee in the early 1980s as a pivotal waystation between his Reform childhood in the San Francisco area and the many years he has spent in the Israeli yeshiva world.
He says he met Rabbi Buchwald soon after he moved to New York to start a job in finance and had decided he wanted to become observant. “On my first visit to Lincoln Square, I met the rabbi and he immediately invited me to lunch for that Shabbat,” Steinberg recalled. He found the rabbi’s teachings “masterful,” and was moved by the warmth of the Buchwald family, where he was a frequent Shabbat guest.
Over time, Steinberg moved toward a more “yeshivish” life in Jerusalem and, like his mentor, became involved in kiruv, or outreach, to young people. He has remained close to Rabbi Buchwald, and says he deeply appreciates “the amazing energy it takes to create a new organization” and keep it growing for decades. “He literally carried me on his shoulders at my wedding,” Steinberg said, attributing the feat to the rabbi’s “spiritual strength.”
In reflecting on how the Beginners Service has changed in recent years, Rabbi Buchwald said that since the Covid pandemic, the number of those who attend the three-hour sessions has decreased a bit from about 50 people a week to between 30 and 40. He estimates that half of the regulars now are not Jewish, about equally divided between those who have a Jewish spouse or partner and those who are spiritual seekers drawn to Judaism on their own.
Educator and opera singer Jennifer Moore, raised Catholic, was interested in Judaism before she met her observant Jewish boyfriend. “Seeing his devotion to his faith and how he lives his life made me draw closer,” she said, and Rabbi Buchwald’s “generosity of spirit and personal interest in each person’s journey” was instrumental in her decision to convert to Judaism. She said that becoming a Jew after Oct. 7 felt like “the right thing to do. I wouldn’t do it if it wasn’t aligned with my values.”
Adrianne McMillan, an African-American woman who was born Episcopal, said Rabbi Buchwald made her feel comfortable the first time she attended the Beginners Service four years ago, and over time, “he made me feel like a daughter.” Her conversion took place in 2024, and she still walks four miles from her Harlem home to Lincoln Square on Shabbat.

Rabbi Ephraim Buchwald, left, joins Lincoln Square Synagogue congregant Richard Seaman at a November 2025 event marking 38 years of the National Jewish Outreach Program, founded by Buchwald. (Courtesy Rabbi Ezra Buchwald)
Rabbi Buchwald launched the National Jewish Outreach Program (NJOP) in 1987, and promoted its first project, the Hebrew Reading Crash Course, through an ad campaign developed by the late copywriter Jesse Cogan. It included jingles on the radio, toll-free numbers, and billboards on buses and subways with catchy slogans like, “This Rosh Hashanah, Pray in the Original,” and “This Passover, Experience the Exodus From Right to Left.” The course began at Lincoln Square, with 5,000 people signing up at the outset, and later went national.
Rabbi Buchwald said reading Hebrew was key for feeling comfortable at synagogue, that learning it was relatively easy and that “it was neutral and non-threatening” compared to Shabbat observance. “For many who took the course, Hebrew reading became the gateway to greater Jewish involvement,” the rabbi has said.
Over the years NJOP has helped establish Beginners Services at synagogues around the country as well as programs like “Turn Friday Night Into Shabbat” – based on a phrase Cogan created and which became NJOP’s motto – and Shabbat Across America, a once-a-year synagogue service for unaffiliated and marginally affiliated Jews that has drawn more than 1.5 million people and now takes place in more than 40 countries, according to Rabbi Buchwald.
The Beginners Service will continue, Lincoln Square has assured its community, and though he will miss those weekly encounters, Rabbi Buchwald plans to keep busy with a highly ambitious list of projects. They include raising “billions of dollars” to allow Jewish day schools around the country to provide a free education, and promoting a campaign to have Jews around the world recite Sh’ma Yisrael twice a day “with love.” Perhaps most challenging: “convincing people to stop talking in shul,” Rabbi Buchwald said.
If anyone can do it, he can.
Gary Rosenblatt, a Pulitzer Prize finalist, is the former editor and publisher of The Jewish Week of New York. You can follow him as a free or paid subscriber at garyrosenblatt.substack.com.
This article originally appeared on JTA.org.
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What Muhammad Ali taught me from his Jerusalem hotel
The one time I got to talk to Muhammad Ali was a summer evening when I was working at one of my favorite college internships — in the McClurg Court newsroom of WBBM Newsradio 78, the Chicago affiliate of CBS Radio.
The scene came to mind earlier this week when I released a new audio documentary called Broken Hologram about Ali and his brief stint as a Broadway star. But back then, I was one of a quartet of interns who included a cool girl from Hyde Park named Gwen Billings with whom I occasionally took lunch at a nearby hot dog stand and discussed important news figures like, say, Depeche Mode and The Smiths. There was also Linda, a hard-nosed news reporter in the mold of Holly Hunter in Broadcast News. Sometimes she came around to my cubicle and took sips of my Dr. Pepper. Not in a flirtatious way, more in a proto-Daniel Day-Lewis “I drink your milkshake” kind of way. There was a fratty guy named Scott who wore a class ring from (redacted). He went on to a lucrative career, just not in journalism. There was one other dude; he was from Crown Point, Indiana, but that’s just about all I remember.
My job consisted of answering phones, ripping wire copy from the AP and UPI machines, getting sources on the phone and calling every major fire and police station every night to see if there was a story to be reported (“Hi, Sergeant Kupka, it’s Adam from WBBM: Do you have anything working in your area?”).
Even though every sergeant told me the same thing every night, I kept calling because that’s what journalists do: You keep making the calls. In fact, I did pretty much whatever was asked of me, and turned feisty only when one of the few asshole reporters tried to get me to run downstairs to the loading area to fetch him a “Green Streak” edition of the Tribune so he could check on his stocks or intimated that my job description should include making him coffee.
“Sure could do with a cup o’ coffee right now, Adam.”
“Cool, why don’t you make yourself one?”
Note: The individual referred to is decidedly not John Cody, a truly great man who remains a friend to this day. (Fun fact: During Vietnam, John worked for Stars & Stripes alongside Seth Lipsky, founder of the English language edition of the Forward)
Nor am I referring to sports reporter Rich King, a prince of a man who always offered to get people sandwiches from the White Hen Pantry (“Anyone need anything from ‘The Hen?’”).
Sometimes, when the news day got super-slow — for example, when Notre Dame football coach Lou Holtz was in the studio doing a live call-in show — I passed the time by trying to guess the usually ridiculously easy passwords for the WBBM staff’s new computers and snooping in the reporters’ early version of email in a futile effort to find anything interesting. Apologies to the late Dale McCarren (DMC123).

I was working the evening shift when the top news story was about Father Lawrence Martin Jenco, a Catholic priest from Joliet, Illinois, who had been taken hostage in Beirut while he was working for a relief agency. Muhammad Ali was part of a delegation that had flown to the Middle East to try to arrange his release.
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My supervisor was a terrific guy named Duane Gray, an African-American Conservative who was big on conspiracy theories (“You should read this book. It’s called The Terror Network.”). He was a great manager and colleague who made sure that we kept to the schedule and that traffic, weather, sports and news headlines always came right when they were supposed to. On this particular night, Duane gave me a mission: “Get ‘The Champ’ on the phone.”
“Uh, how do I do that, Duane?”
“Call every hotel,” he said.
He scrawled a list of hotels in Tel Aviv and Jerusalem on a legal pad and I started calling Information to get their numbers. Advantage of working for a CBS affiliate: You got to make all the long-distance calls you wanted.
How many calls did I make? What were the names of all the hotels? I have no idea. But I do remember that one of them was the King David Hotel in Jerusalem because this time, when I asked to be transferred to Ali’s room, no one said, “Sorry, no one here by that name.”
Ali picked up. His voice had that raspy quality it got after he retired from boxing. “Hullo?”
“Hi, I’m calling from Newsradio 78. I was hoping one of our anchors could speak with you.”
“You’re calling from Chicago?” he asked.
“Yeah.”
“Man,” Ali told me, sounding weary but amiable. “It sounds like you’re calling from right next door.”
Duane could be a wise-ass and a cynic, but now he was star-struck. He sprang to his feet. “Is that the Champ?”
I nodded.
Duane grabbed the phone. “How’re you doin, Champ? You’re gonna be on with Dale McCarren. I’m gonna patch you through, Champ.” He gave me a hearty high-five.
Some time later — perhaps after a week, perhaps after two — when Madonna was in town for some concert, movie junket or photo shoot and Duane told me he wanted to get her on the air, I knew exactly what to do.
After I got her on the phone at her hotel and transferred the call to Duane, he shouted: “This kid,” he said, complimenting both me and his own managerial talent, “has the best news instincts of anyone in this newsroom!”
“Hello, Madonna?” Duane said into the phone. “You’re gonna be on with Dale; let me patch you through.”
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Rock legend Steven Van Zandt’s new gig: Holocaust education
(JTA) — Steven Van Zandt is worried about the Jews.
“There is that pre-Holocaust vibe,” the Rock and Roll Hall of Famer told the Jewish Telegraphic Agency recently about what he sees on social media, where he is a prolific user. “They spread lies around year after year after year, and if you say something often enough, people start to believe it.
“And that’s what happened that led to the Holocaust in the first place, and that’s what’s going on now.”
For a man equally beloved for his longtime work with Bruce Springsteen in the E Street Band and his role as Silvio on HBO’s “The Sopranos,” such a detour might seem unusual. But Van Zandt is looking to make his own mark in the world of Holocaust education, via his education initiative TeachRock, which since 2013 has provided K-12 lesson plans on a range of subjects built around popular music.
Titled “Jewish Heritage and the Holocaust: Exploring an Enduring Culture Through Music,” the initiative’s four-day lesson plan, launched this week, includes the onset of antisemitism in prewar Europe, survivor testimony and Jewish values. Anchoring the lessons are rock songs from the likes of KISS, the half-Jewish glam metal band, beloved Jewish folk singer Leonard Cohen and contemporary New York pop band Lawrence, which is fronted by two Jewish siblings.
It’s a departure from the somber tone of most Holocaust education programs, a space that the Jewish community has heavily invested in despite mounting questions about the effectiveness of such lessons in curbing antisemitism. Other contemporary Holocaust learning initiatives have employed video games, artificial intelligence and similarly novel approaches as educators struggle to adapt to a near future without living survivors to share their testimonies.
For Van Zandt, the lessons aren’t just teaching about the Holocaust, but also about highlighting positive Jewish influence in the world of popular culture. He rattled off a list of Jewish artists he admires, including Bob Dylan and the pop songwriting team Lieber and Stoller.
“I have a lot of gratitude for what they have contributed to my life, just in terms of enjoyment,” he said. “Show business doesn’t exist without the Jewish contributions.”
The guitarist founded TeachRock in 2013 alongside other big names from the world of music and the arts, including Springsteen, U2 frontman Bono, Jackson Browne and the director Martin Scorsese. On Thursday, the organization piloted its new Holocaust education lesson plan to 50 high school students at the Florida Holocaust Museum in St. Petersburg, timed to the state’s Holocaust Education Week. Florida’s Holocaust education task force is promoting the material to districts across the state.
“We always want to be educating in a way that feels like you’re not being taught. And I think this captures that,” Michael Igel, a contributing author on the TeachRock lesson plan who also chairs the statewide task force, told JTA.
For Igel, a descendant of survivors, the project fits neatly into his own efforts to bring Holocaust education into unconventional spaces. He’s planning future courses that incorporate food and theater.
“It’s still standards-based Holocaust education. But it’s being delivered to students in these different portals,” he said.
It was through Igel’s promotion of such nontraditional methods that he was approached by a member of TeachRock’s leadership council a year ago. TeachRock had recently been looking to offer lessons on Jewish heritage, and saw an opportunity to broach the subject of the Holocaust through Igel.
A huge E Street Band fan, Igel laughed as he recalled how the council member asked him if he had ever heard of Van Zandt.
The first of the curriculum’s four days opens with students listening to “Rock and Roll All Nite,” the 1975 hit by rock band KISS, before segueing into Jewish life in prewar Europe and the rise of antisemitism.
Igel noted the unique nature of the lesson. “When Gene Simmons with his tongue out is the first thing you see, you’re wondering, ‘What the heck happened to Holocaust education?’” he said.

Gradually the link becomes clear: The lesson explains that KISS frontman Gene Simmons is the son of a Holocaust survivor. Much of the curriculum is built around similar ideas of Jewish survival and resilience, as students are asked to contemplate how Simmons’ family background may have informed his outré stage persona. (Co-founder Paul Stanley is also Jewish.)
Such concepts, he said, help expand the idea of a Holocaust lesson beyond Jews as “victims in a snapshot of time.” In teacher training sessions, educators have responded well to the musical framing and excitedly discussed which songs they would want to pass down to future generations — a positive sign for Igel, who hopes to convince teachers to use the curriculum even outside of the state-mandated Holocaust Education Week lessons.
While Van Zandt, who is not Jewish, doesn’t craft the curriculum himself, he is friends with Simmons and the two have spoken before about wanting to use music to teach Jewish history. Max Weinberg, the E Street Band’s longtime drummer, is also Jewish.
The initiative comes at a moment when the world of popular music, like many other cultural sectors, has become engulfed in controversy over Israel. A recent dustup involved Ed Sheeran and Macklemore, in which Jewish venue owner Robert Kraft pressured Sheeran to drop the rapper from his tour over his onstage pro-Palestinian activism. That prompted many artists to support Macklemore, including Jewish actor Ilana Glazer, who spoke at one of his “Free Palestine” tour stops. Several leading musicians, including Lorde, Paramore and Björk, have also signed pledges to boycott Israel over its conduct in Gaza, while others including Pink and Boy George have taken opposite tracks.
All of this discourages Van Zandt, who famously led an international artist boycott of the South African resort venue Sun City in 1985 to protest Apartheid. The artists now backing the Boycott, Divestment Sanctions movement targeting Israel have cited the Sun City protests as a direct inspiration. (Sun City itself was founded by Sol Kerzner, the son of Jewish Russian immigrants.)
But Van Zandt says the two causes are different.
“Yes, I am known as the boycott king of the world,” he said. “It’s not the same situation. Trying to deny weapons for Israel to defend itself is obscene. It’s ridiculous. It’s terrible.”
He has feuded with Roger Waters, the Pink Floyd co-founder and outspoken pro-Palestinian activist, over BDS.
“I wrote him a very nice, detailed letter saying that it was misconceived, it’s a mistake, it’s not going to accomplish anything,” Van Zandt recalled. “I was very nice to him. Very diplomatic, very respectful. And then he starts just calling me names in the press.” (Waters has directed expletives at Van Zandt and other contemporaries who disagree with him about Israel in interviews.)
Igel, too, is thinking about how TeachRock’s lessons can address contemporary discourse over Israel, a subject that many Holocaust educators often are reluctant to bring up in the classroom even when students press the topic. His curriculum defines what a genocide is — “for a generation that needs to know what that word means, and what it doesn’t mean,” he said.
Following this week’s pilot program, both Igel and Van Zandt hope states beyond Florida will take an interest in their lessons. The rock star has ambitious goals for the initiative: to try to change the national conversation around Jews and Israel that has filled his social media feeds, which he describes as “lies on top of lies.”
“Eventually there’s got to be a national public conversation about this, which is not taking place,” he said. “So eventually it’s going to have to be. At that point, all bets are off.”
This article originally appeared on JTA.org.
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Were Leopold and Loeb inspired by Nietzsche, or Jewish self-loathing?
Any production of Patrick Hamilton’s popular thriller Rope, like any game of Clue, can be reduced to props, setting and culprits.
The central prop is a large chest, containing a freshly-murdered body. The setting can vary: Mayfair in Hamilton’s 1929 original, Manhattan in Alfred Hitchcock’s 1948 screen adaptation starring Jimmy Stewart. The names of the players are sometimes different, but there are always two students in their finely-appointed apartment with the titular murder weapon.
Gordon Greenberg’s new adaptation, now playing off-Broadway at the New Group’s space at St. Clement’s, presents a novel clue as to what prompted the crime: a Christmas tree upstage right. In his take on this “well-made play,” which Greenberg believes has its deficiencies, the central characters, inspired by University of Chicago students Nathan Leopold and Richard Loeb, are once again Jewish, but doing their best to conceal that fact.
Hamilton, who wrote his play shortly after Leopold and Loeb’s conviction, was struck by the men’s alleged lack of motive, beyond a desire to pull off the perfect crime based on their nihilistic misreading of Friedrich Nietzsche’s philosophy. Greenberg doesn’t buy that the killing was dispassionate, and believes a crisis of identity was at play.
“What drew me to it was thinking about what the factors might have been that went into this murder that I personally find hard to believe was just theoretical,” said Greenberg, a director and playwright, who recently revived Joseph Stein and Stephen Schwartz’s The Baker’s Wife off-Broadway. “I don’t think anyone does anything for purely theoretical reasons. We can extrapolate them later, but in the moment we are going on gut impulses and human needs and sexuality and jealousy and all of these fiery emotional poles that make us human.”
Greenberg, who is gay and Jewish, had long been fascinated by the Leopold and Loeb case, wondering what led two well-bred, cerebral Jews to commit a supposedly “motiveless” murder. (In the real crime, notably fictionalized in Meyer Levin’s Compulsion, Nathan Leopold and Richard Loeb killed a 14-year-old boy, Robert Franks; in Rope, they kill a wealthy classmate.)

Hamilton’s play, which Greenberg found to be “antiseptic,” de-Judaized and stripped of queerness, is not concerned with the “why” of the killing.
His murderers, Brandon, described as “tall, finely and athletically built, and blonde” and Granillo, “a Spaniard” with the “shrug of the shoulders characteristic of his race,” are in it for the thrill. They convene a dinner party and serve the meal on the chest containing their victim, certain they won’t be caught.
In Greenberg’s version, set in 1957 Manhattan, Brandon is Garret Stern (Cameron Monahan), a working-class striver who declaims, in a break of the fourth wall, that he “wants to be mistaken for the son of assimilated German Jews, not the shtetl Jews with bent vowels and calloused hands from whom he actually descends.” (As part of the ruse, he’s abandoned his given name of Gary.)
Granillo is now Nate Singer (Corey Fogelmanis), the Yekke scion of a garment district macher who, to his upwardly-mobile mother’s delight, “can almost pass for gentile.” Both are students at Princeton and plan to drop the body back in Jersey after their macabre dinner party.

Like the real Leopold and Loeb, they are also involved sexually and sadomasochistically. Greenberg says he was partially inspired by Tom Kalin’s 1992 film Swoon, which revisited the killers through a queer lens.
Nate’s instilled self-hatred likely feeds into his desire to be dominated by Garret, whose rough upbringing as a Jew in postwar Skokie taught him the utility of violence. (His school principal praised him for breaking a boy’s nose, saying “your people aren’t exactly known for defending themselves.”)
Greenberg, who said that, as an actor he played “every Herb Gardner and Neil Simon play around,” chose to move the action up to the era Lavender Scare and a resurgence of casual, clubby antisemitism following the “chemotherapy of World War II” that briefly put it into remission.
Nate and Garret’s guests, for their post-Christmas shindig, whose centerpiece is a chest containing a corpse, include a polished, pedigreed classmate; a droll Sarah Lawrence student; their closeted professor, who will catch them in the lie; and a Mayflower-descendant judge who happens to be the father of Ronald Kentley, the deceased.
Driving the boys’ motive and cue for passion is Nate’s tormented attraction to Ronald, who he fears might out him and land him on McCarthy’s list. Garret is jealous, but sees an opportunity: In bumping Ronald off, he hopes to take his place as the judge’s surrogate son, gaining entry to the patrician world to which he aspires.
But their guests’ routine macroaggressions show the futility of trying to overcome their backgrounds. The Christmas tree is fooling no one. Greenberg is similarly unconvinced that Leopold and Loeb’s murder was merely a Nietzschean performance, undertaken to prove that morality need not apply to superior intellects.
“No one really knows what was going through their mind, and no one ever will,” Greenberg said of Leopold and Loeb’s crime. “But taking one of these fascinating true crime stories and positing what the humanity is behind it, what’s all the flesh on the bone, is to me the fascination and the fun exercise.”
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