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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre

Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas

The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.

Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.

Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”

Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.

Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.

The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.

“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”

He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”

Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”

Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”

Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”

Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.

The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.

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The answered prayers of Trump’s artful ceasefire deal

On Yom Kippur, millions of Jews around the world prayed for the release of the hostages. A week later, those prayers are on the verge of being answered

President Donald Trump’s announcement Wednesday evening that Hamas and Israel have accepted the first phase of his peace deal — including the release of all the living hostages at once, likely this weekend, in exchange for Palestinian prisoners — is as shocking as it is wonderful.

Just over two years since Oct. 7, 2023, when Hamas invaded Israel, killing almost 1,200 people and abducting 251, there has been scant good news. As the death toll mounted on both sides, we’ve had little reason to expect anything except for more bloodshed, more vengeance and more destruction.

“History teaches us that men and nations behave wisely once they have exhausted all other alternatives,” the late Israeli diplomat Abba Eban once said — and Trump saw that Israel and Hamas were both exhausted, with no alternatives.

Israel faced mounting domestic unrest, a steep decline in international support as its allies lined up to back a Palestinian state, cultural and diplomatic isolation, and a war-weary military.

Hamas lost every battle but the one it started on Oct. 7, and found itself cornered in Gaza City without the weapons lifeline of Iran and the cash infusions from Qatar. Hamas had also lost popular support. After Oct. 7, 71% of Palestinians said they supported the attack. In a May 2025 poll, that number was 51%. Support for Hamas among all Palestinians has dropped to 32% from 43% in Dec. 2023.

The outline of the current deal is similar to one President Joe Biden offered a year ago. What’s different: Trump understood that both parties were at the end of the road, and used that knowledge wisely.

He increased American leverage over Hamas by bringing Qatar closer than ever into the United States’ embrace. Skeptics said that part of that closeness came from the economic ties between Qatar and the Trump family and its associates. If that’s what brings the hostages home, I’m frankly not sure I care.

At the same time, Trump finally stood up to Israeli Prime Minister Benjamin Netanyahu. According to news reports, he lost his temper with Netanyahu following Israel’s September assassination attempt against Hamas leaders in Doha, Qatar. That shocking expansion of the war threatened the Abraham Accords, the singular diplomatic achievement of Trump’s first term, as well as direct U.S. interests: Qatar hosts the largest American air base in the Middle East.

The first clue that Trump’s deal might really come through, after so many failed efforts to secure a lasting ceasefire, was that Trump successfully forced Netanyahu to make a personal apology to Qatar last week — something almost unprecedented in Middle East diplomacy. He then extended the promise of a NATO-like American defense shield to Qatar, also unprecedented.

All that maneuvering has led to an agreement that, if it holds, will be a stunning victory against extremism.

Hamas and other Palestinian militant groups have reaped the fruits of violent resistance. Could they be more rotten and bitter?

Far-right Israeli leaders and their supporters who fantasized about re-occupying Gaza — which would’ve been almost inconceivable without consigning the remaining hostages to death — will not get their way. “I said ‘Israel cannot fight the world Bibi, they can’t fight the world,’” Trump said.

And the longer term implications of Trump’s plan provide a pathway to peaceful coexistence between Israelis and Palestinians, which would almost certainly deprive those same Israelis and their supporters of dominion over the West Bank and the almost 2 million Palestinians who live there.

The deal is a blow to extremists outside the region as well — those online social media warriors who have been trashing the deal, eager to fight the Zionist entity into nonexistence. The prospect of peace and coexistence must be a huge disappointment for them.

“Let it be known that Western leftists who oppose the ceasefire plan in Gaza are now more radical and rigged than Hamas itself,” wrote Palestinian activist Khalil Sayegh last week, “Hamas sounds reasonable compared to the keyboard warriors in the West.”

For the rest of us, the deal is a giant leap in the right direction.

In January, when Trump oversaw a deal to release 33 hostages with the same promise of a long-term Israeli Palestinian accord, I wrote that if it came to pass, I would be the first in line to hang the Nobel medal around his neck. I still think he is a clear and present danger to democracy in the U.S. and to the well-being of the most vulnerable Americans, as the current government shutdown makes clear.

But credit where credit is due. This is an artful deal, one that returns hope to a region where it had all but disappeared.

That last deal fell apart when Netanyahu refused to enter the second phase of negotiations. This one has more of the necessary threats and benefits behind it to keep all the parties in line. Here’s praying it holds — for the hostages, for Israelis and Palestinians, and for the world.

The post The answered prayers of Trump’s artful ceasefire deal appeared first on The Forward.

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Deal to release ‘ALL of the hostages’ from Gaza has been struck, Trump announces

Dozens of Israeli hostages held for two years in Gaza, including 20 who remain alive, are set to be released imminently following an agreement between Israel and Hamas that could lead to a permanent ceasefire.

U.S. President Donald Trump announced the deal on Wednesday evening, saying that both sides had signed off on a “first phase” of the peace proposal he unveiled last week. The agreement came a day after the second anniversary of Hamas’ attack on southern Israel, when the group that has controlled Gaza took about 250 hostages. Of them, 48 remain.

“This means that ALL of the Hostages will be released very soon, and Israel will withdraw their Troops to an agreed upon line as the first steps toward a Strong, Durable, and Everlasting Peace. All Parties will be treated fairly!” he wrote on Truth Social. “This is a GREAT Day for the Arab and Muslim World, Israel, all surrounding Nations, and the United States of America, and we thank the mediators from Qatar, Egypt, and Turkey, who worked with us to make this Historic and Unprecedented Event happen. BLESSED ARE THE PEACEMAKERS!”

Israeli Prime Minister Benjamin Netanyahu confirmed the agreement in a post on X. “With the approval of the first phase of the plan, all our hostages will be brought home. This is a diplomatic success and a national and moral victory for the State of Israel,” he wrote.

Soon, social media began to fill with footage of celebrations. In Israel, hostage families who have battled for their loved ones’ return could be seen dancing in jubilation and the hostages freed in past ceasefires posted videos of themselves weeping as they addressed the men they were forced to leave behind. In Gaza, Palestinians who have endured two years of deadly bombing, pressing hunger and mass displacement expressed hope that the pressing dangers they face could soon recede.

An exact timeline for the hostage release was not immediately clear, but Israeli media reported that urgent preparations were underway with the expectation that hostages could come home by the weekend — ahead of the Simchat Torah holiday that marks the two-year anniversary of the attack in the Jewish calendar. Family members abroad were being flown to Israel and hospitals were being prepared to receive 20 men who have experienced two years of brutality and hunger.

Special attention was being paid, Israeli media reported, to the families whose loved ones would not immediately return — while Hamas committed to returning the bodies of deceased hostages, it has reportedly not yet located all of them and there is a widespread expectation that some may never be found.

U.S. Jewish groups as well as Israeli hostage advocacy groups welcomed the announcement in press releases and videos that expressed appreciation for Trump’s aggressive efforts to press for a deal. Trump’s son-in-law Jared Kushner and his Middle East envoy Steve Witkoff joined the Gaza talks earlier on Wednesday, in a sign that an agreement was potentially imminent.

The exact terms of the deal were still emerging on Wednesday evening but Israeli media was reporting that Israel would retain control of a majority of Gaza until the last hostage is released and that Israeli would not be required to release from its prisons anyone involved in the Oct. 7 attack.

Many elements of Trump’s peace proposal, including demands that Hamas disarm and that a postwar governance structure be established, are expected to be negotiated after the first phase. Israel ended the last ceasefire, in February, rather than continue negotiating. But Trump has indicated that he plans to maintain pressure on both sides to extend their truce into a permanent peace.


The post Deal to release ‘ALL of the hostages’ from Gaza has been struck, Trump announces appeared first on Jewish Telegraphic Agency.

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Israel and Hamas have agreed to hostage release deal, Trump announces

All remaining living hostages taken on Oct. 7, 2023 could be released this weekend as part of a multi-phase deal proposed by President Trump, with the first phase agreed to by Israel and Hamas, according to published reports.

The plan, if adopted in full, would eventually end the two-year war that started when Hamas killed almost 1,200 people in Israel and kidnapped hundreds. Israel’s attacks on the Gaza strip, where the hostages were taken, have since killed at least 66,000 Palestinians, the Gaza Health Ministry says, and left much of the enclave in ruins.

The new deal would require Israel to release Palestinian prisoners in exchange for the 20 living hostages; two previous agreements followed the same parameters in November 2023 and earlier this year.

Israel agreed to pause its military offensive late last week when Hamas indicated willingness to release the hostages, assuming details could be negotiated. This new agreement would require Israel to pull troops back to an agreed-upon line.

The deal was announced by Trump on Wednesday evening and negotiated in Egypt, where his Middle East envoy, Steve Witkoff, and son-in-law, Jared Kushner, hours before.

This is a developing story.

The post Israel and Hamas have agreed to hostage release deal, Trump announces appeared first on The Forward.

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