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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Jewish witchcraft isn’t as weird as it sounds

Madonna, incongruously, may be largely responsible for introducing the public to a mystical, magical image of Judaism — one that went beyond old men bent over books, studying laws for keeping kosher or Shabbat. Her red string bracelet and her studies of kabbalah gave the religion a new air of mystery and occultism.

But Judaism has always been full of mystical, magical traditions. Jews made amulets to protect against the evil eye, or for luck and prosperity. They beseeched and pacified the dead. Rabbis wrote protective charms for their flock. Psychics and palm readers told the fortunes of Jews and non-Jews alike.

A new exhibit, “Jews are Magic: Occult Practices from Palmistry to Psychics” from YIVO and the Center for Jewish History, delves into the history of the occult in Ashkenazi Judaism. The display, which pulls from YIVO’s archives, has examples of occultism drawing from two Jewish communities: the shtetl and the city.

One side of the exhibit showcases letters to great rabbis asking for blessings and remedies, as well as written spells and amulets protecting against demons like Lilith. The other features photos and biographies of professional Jewish clairvoyants and fortune tellers, who worked mostly in urban areas serving both Jews and gentiles with seances, palmistry and the like, advertising in newspapers and performing on stages.

It’s a lot to cover, and it’s complicated not only by the history but by a quote from Deuteronomy, highlighted in the exhibit. It explicitly forbids those who “useth divination” as well as those who are an “enchanter, or a witch, or a charmer, or a consulter with familiar spirits, or a wizard or a necromancer.” It is a comprehensive list, and doesn’t mince words, calling all of these magicians “an abomination.” Yet even great rabbis and Talmudists wrote charms. How could magic be so pervasive in Judaism when it is so expressly prohibited?

This is the fundamental question of the exhibit, but the show is small and has limited space to fully examine the contradictions. Its artifacts span so much time that it is difficult to intuit the connections between, say, Terfren Laila — a traveling psychic born Else Terese Frenkel who wore a ruby-adorned turban and pretended to be from Singapore by way of India (despite her Yiddish accent) — and letters asking a Talmud scholar to heal a loved one.

Thankfully, to open the exhibition, YIVO held a panel discussion between two scholars, Rokhl Kafrissen, an expert in Ashkenazi women’s folk magic, and Samuel Glauber, whose expertise is Jewish occultism in the late 1800s and early 1900s. Moderated by YIVO’s Eddy Portnoy, the panelists discussed the ways that superstitions arose in shtetls and were mined by those looking to make a few shekels.

Kafrissen explained that magic was a normal part of Jewish life for centuries, largely practiced by women; their domain was the home, encompassing everything from health to wealth, including charms and remedies. And just because these women’s rituals weren’t a “normative” part of Judaism — which is to say, institutional or recorded by official religious texts — they were certainly a normal part of life. Women led rituals such as cemetery measuring, a practice in which string was used to encircle the graveyard while praying and later used to make “soul candles” for Yom Kippur, and removed the evil eye from anyone concerned they had been cursed — what Kafrissen called “everyday Ashkenazi magic.”

But over time, these rituals — long central to Ashkenazi life — were pushed out as some Jewish leaders hoped to modernize their religion. Science rose to take the place of folk magic, and people began to dismiss these practices, which were rarely written down, as mere superstition.

This sense that Judaism was full of magic, however, fed easily into Christian suspicions about Jewish witchcraft, and perhaps encouraged some of the urban psychics and spiritualists to lean on Judaism to increase their mystery.

Glauber’s research focuses on this latter, urban category, a far cry from the shtetl folk magic. These Jewish men and women took part in a craze that enraptured far more than just Jews — seances and fortune-telling were trendy throughout the Victorian era and beyond, and its Jewish performers did not only serve Jews. (Though those suspected to be Jewish were covered hungrily by the Jewish press.) They worked magic on stage and sold their services to eager consumers hoping to speak to the dead or know the future.

Some of these performers tried to hide their Judaism, like the turban-wearing Laila, who managed to become famous enough to tell the fortunes of celebrity clients in Los Angeles and London. Another was trusted by Stalin.

Others, such as Abraham Hochman, were open about their Judaism; Hochman helped the Jewish immigrant community in New York by using his supposed psychic abilities to help women who had arrived in the city find runaway husbands. (The problem was so pervasive that the Forverts had a “Gallery of Missing Husbands” column to do the same.) One branded himself a mystical rabbi, leaning into Judaism’s mystique, which led to an audience, Glauber said, made up mostly of Christian barmaids.

Much of this information discussed by Glauber and Kafrissen is not included in the exhibit, which largely consists of fragments of papers from YIVO’s archives. The end of their discussion touched briefly on yet another rich source of magic: modern Hasidism. But neither the discussion nor exhibit had space to expand on this topic, making it hard to find the throughline between demon-warding amulets and today’s Judaism.

Still, no exhibit or discussion can capture the subject in its entirety. What “Jews are Magic” does best is spark curiosity, and a desire to learn more. That, in itself, is a kind of Jewish magic.

The exhibit ‘Jews are Magic’ is on display from May 26 to Dec. 31 2026 at the YIVO Institute for Jewish Research in the Center for Jewish History in New York City.

The post Jewish witchcraft isn’t as weird as it sounds appeared first on The Forward.

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Staunch Israel critic and Gaza trauma surgeon Adam Hamawy wins NJ-12 primary

(JTA) — Adam Hamawy, the staunch Israel critic who served as a trauma surgeon in Gaza, is expected to join Congress after winning the Democratic primary in New Jersey’s 12th district on Tuesday.

The political novice held a 12-point margin ahead of second-place candidate Brad Cohen with 86% of the vote in, even as he faced questions over his past ties to Omar Abdel-Rahman, the “Blind Sheikh” convicted on terrorism charges in 1995. Hamawy’s camp had called the questions “gross and bigoted” and said the attacks against him were “getting more desperate than ever.”

At a time when Israel is becoming increasingly unpopular among Democratic voters, Hamawy’s victory makes him the latest in a string of vocally pro-Palestinian progressives to win Democratic elections in blue districts in this year’s midterms, following fellow New Jersey candidate Analilia Mejia and Chris Rabb in Pennsylvania.

“The Democratic establishment just got a wake-up call!” wrote PAL PAC, a pro-Palestinian group that had endorsed Hamawy, on X. “This victory proves what we have known all along: Standing firmly and unapologetically for Palestinian freedom is a WINNING platform.”

Hamawy, who is credited with having saved Sen. Tammy Duckworth’s life during the Iraq War, was also boosted by $2 million in spending by American Priorities, a super PAC that aims to counterweight the pro-Israel lobbying group AIPAC by installing pro-Palestinian progressives in Congress. He was endorsed by a slew of left-wing politicians and campaigned alongside the streamer Hasan Piker, who’s been accused of antisemitic rhetoric. He is set to succeed Rep. Bonnie Watson Coleman, who is retiring at the end of her term.

As an opponent of Israel’s Iron Dome missile defense system and a supporter of a complete arms embargo and the right of return for Palestinian refugees, Hamawy will become one of Congress’ sharpest Israel critics if he wins November’s general election, which he is expected to do in the deep-blue district.

Hamawy said that he finds antisemitism “abhorrent” and that he is “deeply worried about its continued rise” in a statement to the Jewish Telegraphic Agency last week.

“As a Muslim, I understand what it feels like to face bigotry, to feel unsafe in your community and to have your loyalty to this country questioned,” Hamawy said. “In this country, we have seen recent attacks at both synagogues and mosques. I see our safety as intertwined.”

Asked about Jewish constituents who disagree with his stance on Israel, Hamawy told JTA, “I hope we can still connect on shared values and goals, including peace, justice, safety and dignity.” He added that his door “will always be open.”

Ken Martin, chair of the Democratic National Committee, did not mention Hamawy’s pro-Palestinian advocacy in a statement congratulating him on his win.

“As a veteran, combat surgeon, and small business owner, Adam Hamawy has continually served his community and our country. He is a proven fighter for working families,” Martin said. “We look forward to welcoming him to Congress, where he will continue the fight to lower costs, expand access to healthcare, and make life more affordable for New Jersey families.”

This article originally appeared on JTA.org.

The post Staunch Israel critic and Gaza trauma surgeon Adam Hamawy wins NJ-12 primary appeared first on The Forward.

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Scott Wiener wins spot in general election for San Francisco House seat as a Jewish critic of Israel

California State Sen. Scott Wiener advanced Tuesday as the frontrunner to succeed former House Speaker Nancy Pelosi in Congress, in a contest closely watched in Jewish politics after Wiener called Israel’s actions in the Gaza War a genocide and called for a halt to arms sales to Israel.

Wiener, a 55-year-old progressive Democrat who is Jewish, advanced with the most votes, with  42% of the ballots with about half counted as of Wednesday morning in California’s top-two primary for the deep-blue San Francisco district Pelosi has represented for nearly four decades. In November’s general election he will face the runner-up Democrat, San Francisco Supervisor Connie Chan, who is backed by Pelosi.

In his victory speech, Wiener promised to fight the Trump administration’s “disaster of a regime” that has “commandeered this country, that is tearing down our democracy and the rule of law, that is getting us into disastrous wars.”

“I’m polite but not quiet,” he added. “I’m not going to wait my turn.”

Wiener’s possible arrival in Congress comes amid a broader reshaping of Jewish Democratic politics, as a more progressive and younger generation of Jewish candidates increasingly embraces a more critical approach toward Israel.

The Israeli-Palestinian conflict became a key issue that defined his congressional campaign. In an interview with the Forward last year, after announcing his bid, Wiener said his approach reflects that of the “large majority of Democrats in Congress” who don’t want to sever ties with Israel but are critical of the policies of the right-wing government.

Wiener’s declaration in January accusing Israel of genocide caused an uproar among Jewish leaders and voters nationally and prompted his resignation as co-chair of the California Jewish Caucus.

Wiener had already positioned himself as a progressive on Israel. He was an early supporter of a bilateral ceasefire, called the war “indefensible” and said he would back congressional measures to halt the sale of offensive weapons to Israel. But his declaration of genocide came under duress, after he faced widespread backlash from progressive voters when he refused during a candidate debate to say whether or not he believed Israel was committing genocide.

The episode reflected both the political pressures facing Jewish members of Congress and the changing landscape of Democratic leadership.

Wiener is running in the company of Massachusetts Rep. Seth Moulton, who is challenging incumbent Sen. Ed Markey in Massachusetts; Brad Lander, running against Rep. Dan Goldman in New York; and Daniel Biss, the Democratic nominee for the Illinois seat represented by retiring Rep. Jan Schakowsky, all of whom promised not to take contributions from the Israeli government-allied American Israel Public Affairs Committee.

These Jewish candidates remain supportive of Israel’s existence and reject efforts to isolate the Jewish state. But they are now more willing to embrace language that would have been politically unthinkable for mainstream Jewish elected officials just a decade ago, when figures such as retiring congressman Jerry Nadler and the late Reps. Nita Lowey and Eliot Engel, all of New York, were the faces of progressive Jewish politics. Pelosi, who often spoke of her pride in her Jewish grandchildren and her father’s early support for Israel’s founding, led a generation of Democrats for whom unwavering pro-Israel support was a given.

Wiener’s election would signal the start of a new era. Notably absent from Wiener’s remarks on Tuesday were references to Israel, antisemitism or his Jewish identity.

Other California races

Other high-profile California races saw progressive candidates outside the bubble as centrist and conservative candidates advanced in open primaries where the top two vote-getters advance to the general election.

In Los Angeles, with about half of votes counted, Republican ex-reality TV star Spencer Pratt (29.5% of the vote) appears poised to advance to the general election, along with incumbent Democratic Mayor Karen Bass (36.5%). Nithya Raman — a democratic socialist who once won a pro-Israel endorsement — lags well behind them with about half the votes counted. Billionaire Democrat (and former synagogue president) Adam Miller was a distant fourth, with 4% of the vote.

And with a slew of Democrats splitting votes in the governor’s race, Republican talk show host Steve Hilton led all candidates with 27% of the vote, closely trailed by Xavier Becerra (26%), who was the health and human services secretary under President Joe Biden. Billionaire progressive Tom Steyer had just under 20% of the vote with about half of the votes counted.

Rep. Brad Sherman of Los Angeles will advance to the general election, staving off a challenge from fellow Democrat Jake Levine, a former Biden administration official.

Rep. Ro Khanna had 57% of the vote in his Silicon Valley district, meaning he will most likely win the office without a runoff. Khanna is one of the most outspoken critics of Israel in Congress.

The post Scott Wiener wins spot in general election for San Francisco House seat as a Jewish critic of Israel appeared first on The Forward.

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