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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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How a Trump attack on Jon Ossoff could fuel the first Jewish presidency
(JTA) — Jon Ossoff, the Jewish senator from Georgia and the focus of speculation about a 2028 run for the presidency, is prepared to be the target of an address Thursday night by President Donald Trump.
Ossoff told reporters that if Trump, as expected, questions his and Sen. Raphael Warnock’s 2021 election wins, then the president would be “calling Georgia voters illegitimate.”
Trump has repeatedly claimed without basis that his 2020 presidential election defeat in Georgia, and wins by Democrats Ossoff and Warnock in runoffs the following January, were rigged. He has deployed federal law enforcement to Georgia to search for evidence of fraud, even though repeated probes have uncovered nothing.
The speech comes as Ossoff has gained national attention for his repeated attacks on the president in his reelection bid against Trump-endorsed Rep. Mike Collins.
Ossoff’s battle with Trump could fuel buzz for his vying for the Democratic presidential nomination in 2028.
Ossoff has repeatedly denied interest in running for president this cycle. But Democratic pollster Adam Carlson imagined an excerpt from a “Former President Ossoff’s memoir in 2060.”
“I wasn’t planning on running for president. It was never an ambition of mine,” Carlson wrote on X, following initial reports that Trump’s address could come as soon as Monday. “Then Trump did that super weird address on July 13, 2026 and here we are.”
Ossoff, 39, were he to run and win, would be the first Jewish president of the United States, and his Jewish identity has crept into discussions about his potential candidacy.
He has drawn comparisons to Barack Obama, who said in 2006 that he “will not” run for president, two years before he did so successfully.
The buzz around Ossoff has largely focused on his sharp criticism of Trump, attracting some prominent left-wing figures. Progressives such as Gen Z commentator Jack Cocchiarella and Zohran Mamdani adviser Morris Katz have lauded Ossoff’s messaging.
Left-wing streamer Hasan Piker — a harsh Israel critic who has drawn allegations of antisemitism — said Ossoff “will be my dark horse pick, depending on how he presents himself if he has ambitions for higher office.”
One subject that Ossoff has largely steered clear of during his reelection campaign is Israel, a growing wedge issue among Democrats and a litmus test for democratic socialists like Piker. While multiple possible presidential candidates have sworn off the pro-Israel lobbying group AIPAC, Ossoff has not weighed in on the group.
Ossoff has positioned himself as an Israel supporter who opposes Prime Minister Benjamin Netanyahu’s government. Just over a month after Hamas’ Oct. 7, 2023, attack on Israel, he referred to himself as a “pro-Israel Jewish American” in an address. He said he was praying for the Israeli hostages’ freedom and urges “mercy for the innocent civilians in Gaza.”
He has since voted to block some weapons sales to the country — along with an increasing number of Senate Democrats who have questioned military assistance to Israel as the war has devastated Gaza — while voting to allow the sale of defensive weapons. He wrote in July 2025 that “the United States must continue to support the Israeli people, who face the persistent threat of rocket and missile attack and have been subjected to intense aerial bombardment from Iran, Lebanon, and Yemen.”
Ossoff’s first vote against weapons in November 2024 spurred a critical open letter from several Georgia Jewish organizations including synagogues, Jewish schools, the local Anti-Defamation League chapter and other groups. His vote also drew the attention of AIPAC, which released 30-second ads attacking U.S. senators — including Ossoff — who had voted to block weapons sales.
Radio host Eric Messersmith said last month that, in an effort to win over a party that is divided on Israel, Ossoff “might be the Democrat that can thread the needle because even though he’s Jewish, he’s very critical of the Israeli government, very critical of Benjamin Netanyahu.”
“He has credibility on that issue, so it’s possible that I think he could fill that lane in between the two extremes of the Democratic party,” Messersmith said in a widely circulated conversation on CNN.
CNN’s Elex Michaelson drew criticism online when he added, “As a Jew, some people read a little more Jewish than other people, and Jon Ossoff may not read as Jewish as [Pennsylvania Gov.] Josh Shapiro does, for whatever’s that worth.” Michaelson later apologized.
Ossoff has deep ties to the local Jewish community, and has spoken about the impact of growing up around his uncle who was a Holocaust survivor.
Living among survivors “has a profound impact on how I view the State of Israel, recognizing that the State of Israel was established 75 years ago as Jews rebuilt in the ashes of the Holocaust, and sought to establish a secure homeland for the Jewish people,” Ossoff told the American Jewish Committee in May 2023.
The Georgia Democrat’s team reported that Ossoff raised an $20 million in the year’s second quarter, ending it with $42 million in cash on hand.
Jewish Insider reported that some Jewish Georgians are torn. Collins has faced accusations of antisemitism and having ties to the far right. Collins’ son-in-law is a white nationalist social media influencer who has shared antisemitic material and Nazi imagery, CNN reported on Thursday. Collins has said some of his own statements were misunderstood, and has defended himself by citing his support for Israel.
“Donald Trump’s handpicked candidate Mike Collins is a notorious bigot, antisemite, and extremist,” Ossoff posted on social media last month.
Ahead of Trump’s address, Ossoff said he expects the president “to use whatever he puts out there on Thursday as a pretext” to interfere in the November election, or “to lay the groundwork for challenging the result.”
The post How a Trump attack on Jon Ossoff could fuel the first Jewish presidency appeared first on The Forward.
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In the wake of Graham Platner’s success (and fall), a candidate to replace him changes his mind about ‘genocide’
(JTA) — When Jordan Wood vied last fall for the Democratic nomination for Maine’s U.S. Senate seat, he avoided accusing Israel of genocide, citing a link between rising antisemitism and “the language” that people use.
Graham Platner, who went on to overwhelmingly win the nomination, did not stint on using the term. Platner is out after accusations of sexual assault, and Wood is once again running in the abbreviated primary to replace him. (Platner has denied the accusations.)
And now the former congressional staffer is changing his tune.
“I believe we can’t continue to fund Israel’s genocide in Gaza,” Wood wrote on social media last week. “It’s a moral atrocity. We should be using our taxpayer dollars to fund schools, healthcare, and childcare here at home, not on bombing innocent civilians.”
Last November, Wood said he was concerned the word was so loaded as to be dangerous. He told Democratic commentator Kaivan Shroff that he believed Israel has committed war crimes in Gaza, but stopped short of using the term genocide.
“I’ve hesitated on it because I’m also seeing a real rise in antisemitism in the United States,” Wood said then. “My husband is Jewish, and the acts of violence toward Jewish Americans is very much connected to the language that we use.”
It would be “a huge deal for the United States Congress to designate what’s going on in Gaza as a genocide officially,” Wood said
“There could be consequences to that of U.S. citizens that have served in the IDF,” he said. “Do they get prosecuted?”
Wood’s campaign did not respond to a request for comment on what prompted him to adopt the term.
The Maine Democratic Party has until July 27 to nominate a replacement for Platner, an anti-Israel progressive, in hopes of unseating GOP Sen. Susan Collins.
Wood, along with major candidates Troy Jackson, Nirav Shah and Shenna Bellows have all accused Israel of having committed genocide since launching their campaigns, underscoring the shrinking popularity of Israel among Democratic voters and their representatives in the wake of its war in Gaza – and perhaps noting Platner’s success in making Israel an issue in the race.
In an interview this week with The Advocate, Wood criticized the embattled Platner, while saying that he would “carry on that platform” that had energized Maine voters.
“I separate Graham, the movement, from the person,” Wood said. He pointed to issues like conditioning aid to Israel and rejecting corporate PAC and AIPAC money, as priorities that he shared with Platner.
Wood told Shroff in November that he would not take money from AIPAC, and added that there is a “huge amount of distrust” of the pro-Israel lobbying organization among Democratic voters.
“I believe the only way to truly prove to a voter that you are voting and prioritizing policies in their best interest, and for our country’s best interest, is to remove any perception of corruption or misdealing,” Wood said.
He has also been consistent in saying that he would vote in support of Bernie Sanders’ resolutions to block the sales of certain weapons to Israel, while maintaining that that shouldn’t mean halting the U.S.-Israel relationship altogether.
“The United States should absolutely have a cooperative relationship with Israel, and I want that relationship to work. But a real partnership is not a blank check,” Wood told Jewish Insider last week. “It comes with honesty and accountability. The United States has enormous leverage with the Israeli government, and we’ve been refusing to use it.”
Wood and a number of other candidates will participate in a televised debate on CNN on Thursday night, ahead of the July 27 nominating convention.
The post In the wake of Graham Platner’s success (and fall), a candidate to replace him changes his mind about ‘genocide’ appeared first on The Forward.
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Francesca Hong is dishing up a Wisconsin campaign that is about the working class and Israel
(JTA) — Meet Wisconsin’s Mamdani.
Francesca Hong is running for governor of Wisconsin emphasizing affordability and opposition to U.S. support for Israel.
Her message is one the Republican Governor’s Association hopes to boost ahead of the Democratic primary next month: It unveiled an ad on Thursday dubbing her “too liberal” for Wisconsin – set to run in liberal parts of the state.
The calculus appears to be to make her appear appealing to a restive Democratic base that in a number of races countrywide has turned against the party establishment, in hopes of elevating to the nomination an unabashed left-winger who likely would lose in a crucial swing state. Zohran Mamdani may take Manhattan, the thinking goes, but his policies would curdle cheese in Wisconsin.
Hong is a single mom and a former chef whose political recipe for appealing to voters has vaulted her in front of the state’s crowded Democratic primary, bringing another democratic socialist within striking distance of victory.
“I’m State Representative Francesca Hong. I’m a service worker, community organizer, and a mom. I work for a living, always have, still do,” Hong said in a video announcing her candidacy as she wore an apron and strolled through a kitchen she had previously worked in. “Five years ago, my community sent me to the Capitol. The system is rigged. I’m running for governor to fix it.”
Hong’s campaign has centered affordability issues, including housing, education and childcare. It highlights her personal story as the child of South Korean immigrants.
It is her record on Israel and antisemitism that has drawn scrutiny from some Wisconsin Jews. During her campaign, Hong has taken a more sharply critical stance towards Israel while maintaining that support for Palestinian rights should not be conflated with antisemitism. She has also called Israel’s actions in Gaza constitute a genocide.
Jeremy Tunis, the co-chair of the community relations committee of the Jewish Federation of Madison, said Hong has aligned herself with an ascendant wave of democratic socialist candidates that have gained ground in races across the country, including in New York, Pennsylvania and Colorado.
“In my view she is trying to leverage the current far-left progressive zeitgeist that has swept in certain areas, namely in New York with Zohran Mamdani,” Tunis, who explained that his personal views do not represent those of the federation.
For other Jews in the state, Hong’s bid for the Democratic nomination sparked concern about how she might fare in the November general election against presumptive Republican nominee Tom Tiffany.
“She’s probably the least electable of the candidates running,” Marc Herstand, a 74-year-old Jewish Madison resident, said. “Wisconsin is a purple state, very purple, and democratic socialism is not going to go over well outside of the liberal communities of Madison, Milwaukee, and … in some of the other cities.”
Tunis said Hong’s broader political record, including previous calls to defund the police, could make her a difficult Democratic nominee in a divided state.
“There’s probably an appetite for it in a lot of places, but … I feel strongly that she would be among the weakest general election candidates for a variety of reasons, not just her stances on issues surrounding antisemitism and anti-Zionism,” Tunis said. “She’s taken a lot of fairly controversial positions that for a 50-50 state, I think, would not serve well in the general election.”
The numbers appear to tell a different story. The race’s most recent polling, conducted earlier this month, had Hong leading with 30% of the votes ahead of former Lt. Gov. Mandela Barnes, at 28%. Another poll in March had Hong with 14% of votes and Barnes with 11%.
The July poll, conducted by Wedgewood polls, also found that Hong led with 47% of the vote against Tiffany with 44% when tested for the November general election.
Herstand, who is a member of the Jewish Democrats caucus at the Wisconsin Democratic State Convention, said that while he believed Tiffany was “tremendously worse” than Hong, he was concerned how her potential nomination would play out amongst the state’s Jews.
“It’s going to chill Jewish support if she gets the nomination,” Herstand said. “Will they hold their nose and vote for her? Yeah. Will they work actively for her? Probably not. Will she need every Democrat to work actively for her to win? Yep.”
Speaking to fellow progressives at a virtual rally Monday night, Hong framed her campaign as a test of the left’s growing political power.
“Workers are reclaiming our power, and this is an opportunity to ensure that the rest of politics across our country, I believe, can change when we win here in Wisconsin,” Hong said. “Because they say, as goes Wisconsin, as goes the country.” She did not speak about Israel or antisemitism during the rally.
Other candidates took shots at the pro-Israel lobby AIPAC and Israeli settler violence in the West Bank, and some attendees at the online rally sent messages in the chat questioning her pro-Palestinian bonafides in light of her silence on the issue. “Is she really a Zionist?,” asked one attendee, while another wrote, “She owns AIPAC.”
Hong has spurned AIPAC support, though the group largely spends in federal elections.
Earlier this month, the Milwaukee Journal Sentinel reported that Hong was now apologizing for a December 2023 call to the Madison police to report a vandalized Israeli flag, out of concern that the incident was “highly antisemitic” and urging that it be investigated as a hate crime.
Earlier this month, asked to explain her calls to police, she told the Milwaukee Journal Sentinel that it was an action “I regret deeply.”
“Three years ago, there was a piece of protest art at the encampments in Madison, which was photographed and posted to social media,” Hong said in a statement. “My constituents reported they felt threatened and alerted me to the social post, but the image was cropped and incomplete to misrepresent anti-Zionism as antisemitism – a distinction I take seriously.”
A week after Hamas’ Oct. 7, 2023 attack on Israel, Hong posted on social media a plea to “prevent further devastation in Gaza; we can not answer war crimes with war crimes.”
“To the Jewish community here and around the world, I love you with my whole being and am praying for your safety,” Hong wrote. “Please know my heart continues to be with the Israeli & Palestinian people through this harrowing time.”
Since then, Hong has introduced legislation that would repeal a 2018 law banning state contracts with businesses that boycott Israel, and criticized outgoing outgoing Democratic Gov. Tony Evers for recognizing the International Holocaust Remembrance Alliance’s definition of antisemitism. She has highlighted both efforts on her campaign website.
Hong has received endorsements from Democratic Reps. Ilhan Omar of Minnesota and Ro Khanna of California, both staunch Israel critics, as well as three Democratic Socialists of America chapters in Wisconsin.
Hong’s campaign drew further scrutiny after she appeared on both Hasan Piker’s show and on a stream hosted by Michael Beyer, an influencer known as “Mike from PA” who came under fire after saying that Jewish identity is “a constructed ethnicity, this demonic ethnicity, wholly invented.”
“If Wisconsin is going to be a state that actually values human rights, then we have to ensure that we’re supporting, we’re fighting for the pro-Palestine movement,” Hong said on Beyer’s show in October.
She also encouraged constituents to fundraise for people on the “front lines in Gaza and the West Bank.”
Hong appeared a second time on Beyer’s show last month, telling the host that “The people deserve leaders who lead with moral courage and moral clarity, and the litmus test is to say explicitly that what is happening in Gaza is a genocide.”
Hong raised roughly $35,000 from Beyer’s livestream and $57,000 from Piker’s.
Herstand said that he was “absolutely appalled” by Hong’s decision to sit down with the influencers.
“It’s unconscionable for her to do and fundraise with them,” Herstand said. “She should return the money she made with these antisemitic influencers, and she should denounce the hate that they spread against Jews.”
Hong’s appearances on the podcasts also sparked condemnation from Ann Jacobs, the Democratic chair of the Wisconsin Elections Commission.
“When you decide these are the sort of people you want to hang out with in order to raise $, you have made clear that you either (1) agree with them or (2) can be bought or (3) both. Fran Hong appears to be all 3,” Jacobs, who is Jewish, wrote in a post on X. “She is willing to sell out the Jews of Wisconsin for a few bucks.”
Hong’s campaign did not respond to an inquiry from the Jewish Telegraphic Agency about her appearance on the podcasts, but in an interview with MS Now earlier this month, Hong defended her engagement.
“It’s important that we get our message out in places where campaigns struggle to reach voters,” Hong said. “Just because I am on a platform certainly does not mean that I endorse everything that has been said by either the hosts or other people who have gone on.”
Hong told MS Now, “I condemn hatred, discrimination, antisemitism and islamophobia, any sort of dehumanizing of communities.”
For Tunis, the community relations co-chair, Hong’s response to criticism of those appearances fell short.
“I think that there’s a lot of questions that she has not provided sufficient answers on, particularly her recent appearance and friendliness with Hassan Piker and Mike from PA,” Tunis said. “I think people are waiting and watching.”
Miryam Rosenzweig, the president and CEO of the Milwaukee Jewish Federation, told JTA in a statement that the federation’s “concern extends well beyond any one candidate.”
“Many in Wisconsin’s Jewish community are increasingly concerned by a political environment in which antisemitic rhetoric is too often minimized or excused, where the choices public leaders make about the voices they elevate and the platforms they share shape that environment, and where too few are willing to confront antisemitism consistently, regardless of its source,” Rosenzweig said.
Looking ahead to the crowded Aug. 11 Democratic primary, Tunis and Herstand said many Wisconsin Jews he had spoken with were supportive of Lt. Gov. Sara Rodriguez, who was endorsed by Milwaukee County Executive David Crowley earlier this month after he exited the race. Rodriguez came in third place in the primary’s latest polling, receiving 19% of the votes.
“I hope that Francesca Hong can tone down her rhetoric, because I do not think that it promotes Jewish community safety, and it can make life difficult,” Tunis said. “I hope that she keeps an open mind as her campaign progresses. I’m not super confident that’s going to be the case.”
If Hong does prevail next month, Herstand said he hoped that she would foster communication with Jewish communities in the state.
“I hope she doesn’t get the nomination, but if she were to do that, I would hope that she would reach out to the Jewish community and actually learn a few things that she’s probably not aware of,” he said.
The post Francesca Hong is dishing up a Wisconsin campaign that is about the working class and Israel appeared first on The Forward.

