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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Israel names a street after renowned Yiddish poet Abraham Sutzkever
The Israeli city of Netanya has renamed one of its streets Rechov Avrom Sutzkever (Abraham Sutzkever Street), after the renowned Yiddish poet and Vilna partisan.
The event on June 10 marked an important cultural moment, recognizing the legacy of a poet who devoted his life to Yiddish language and Jewish culture. During his lifetime, Sutzkever was celebrated not only for his poetry, but also for editing the storied Yiddish literary magazine Di goldene keyt (The Golden Chain) for 46 years. His work remains a fixture in the field of Yiddish literature today.
Sutzkever was born in 1913 in the shtetl of Smorgon, in what is now Belarus. During World War I, his family moved to Siberia, where his father, Hertz Sutzkever, died. In 1921, his mother Rayne moved the family to Vilnius, where Sutzkever attended cheder.
Sutzkever survived the Vilna Ghetto. He was a leader of the “Paper Brigade” that rescued Jewish cultural treasures from the Nazis and later became the only Jewish witness called by the Soviets to testify at the Nuremberg Trials.
His poetry chronicled his childhood in Siberia, his life in the Vilna ghetto and his escape to join the Jewish partisans. In 1947 he settled in Palestine, later Israel.
In Israel, he continued to create, publish and preserve Yiddish culture for decades. Yet, despite his immense influence around the world, he remained less known in Israel because he chose to write and fight for the Yiddish language rather than switch to Hebrew.
This is the first time a street in Israel has been named after him. Even Tel Aviv never did so, despite the fact that Sutzkever lived there for many years and the city was once a hotbed of Yiddish cultural activity, due to the influx of Yiddish-speaking immigrants who settled there after the Holocaust.
The street-naming ceremony was attended by the Mayor of Netanya, Avi Slama; representatives of the Lithuanian Embassy; public figures, artists, and members of the family, including Sutzkever’s granddaughter, Hadas Kalderon.
In the past decade, Kalderon has been instrumental in keeping Abraham Sutzkever’s memory alive, most notably through two documentary films: Ver Vet Blaybn? (Who Will Remain?) in 2021, and Black Honey: The Life and Poetry of Avraham Sutzkever in 2018.
Kalderon told me that she was very moved by Netanya’s decision to name the street after her grandfather, in a garden overlooking the Mediterranean Sea. “It was not only a tribute to Sutzkever himself, but also a powerful moment of recognition for Yiddish language and culture within the State of Israel,” she said.
The post Israel names a street after renowned Yiddish poet Abraham Sutzkever appeared first on The Forward.
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At the dawn of the World Cup, the story of the Jews who helped bring soccer to America
When the North American FIFA World Cup starts in Mexico City on June 11, the story will largely be told through the familiar lenses of Lionel Messi, the geography of the 48 participants and three hosts, and — because 75% of the games will be played there — the continuing rise of soccer in the United States. But there is another, less familiar story woven through the tournament: the long, strange and often overlooked history of Jews in North American soccer.
Mostly that’s been in the United States where players and owners have included a larger proportion of Jews than in Canada and Mexico. By my count, no Jewish players have represented Mexico, and only two Jewish men have represented Canada at senior international level and one of them, Tomer Chencinski, only did so once, in a friendly game where Canada lost 2-0 to Belarus in Doha. (Daniel Haber played 5 international games in his career).
For whatever reason, whether more closely linked to Europe, denied entry to other sports, or just arbiters of excellent taste, Jewish Americans have been at the forefront of soccer in the United States for over a century. The first American to play for a major European team was Eddy Hamel for Ajax Amsterdam in 1922. Hamel was a New York-born winger who became a star for Ajax in Amsterdam during the 1920s. An injury forced his retirement in the 1930s and, after the Nazi occupation of the Netherlands, he was deported and murdered at Auschwitz in 1943. His story remains one of the most tragic intersections of Jewish history and world football.
Jews also comprised the largest soccer crowd in America when 46,000 New Yorkers watched Hakoach Vienna play New York All Stars in 1926. That record stood for over 50 years but it also encouraged a number of members of the Hakoach team to emigrate to the US and start a New York team that was a crucial part of the American Soccer League of the era.
Later, in the 1970s, the National American Soccer League — the glitzy NASL — became a success thanks to the glamorous New York Cosmos. As head of Warner Communications, their CEO Steve Ross, born Rechnitz, was the person who brought Pele over and made the league the star-studded affair it became. After Herman Sarkowsky co-founded the Seattle Sounders, the continent was almost ready for football.
When the NASL faded and folded, soccer dwindled as a major sport in the United States. Alan Rothenberg saw an opportunity to revive the sport by hosting the 1994 World Cup and founding the MLS as a reset. As president of the U.S. Soccer Federation and the chief executive of the World Cup USA 1994 organizing committee, he made both of those happen and laid the foundations for the current shape of U.S. soccer.
The success of the MLS was not a foregone conclusion, though; indeed, it barely survived to the millennium. It was founded in 1993 but only started playing in 1996 — losing an estimated $350 million between its founding and 2004. The league initially turned to Don Garber, a former NFL executive, in August 1999 but even he couldn’t turn it around. By late 2001, it looked like the league would fold like its predecessors but it was able to secure new financing from owners Lamar Hunt, Philip Anschutz, and the Kraft family to take on more teams. Over the past 20 years, it has become robust, enjoying the general boom of all things soccer, riding the coattails of the English Premier League.
Without Robert Kraft and Anschutz, Major League Soccer might not exist today. During the league’s precarious early years, the two billionaire owners absorbed enormous losses to keep the fledgling competition alive. Kraft, the owner of the NFL’s New England Patriots, was also a central figure in bringing the 2026 World Cup to North America. As chairman of the United Bid Committee, he played a crucial role in securing the tournament for the United States, Canada and Mexico.
If Kraft represents one side of the Jewish soccer story, Chuck Blazer represents another.
The larger-than-life American soccer executive helped expose corruption inside FIFA, serving as a key witness in the investigations that ultimately toppled some of the most powerful figures in world football. Yet Blazer was a product of the very system he later helped unravel. His spectacular rise and fall remains one of the strangest chapters in soccer history, a tale of luxury apartments, exotic pets and global corruption.
Unlike baseball, basketball or boxing, soccer never became known as a major arena of Jewish achievement in the United States. Perhaps that has been due to the historic lack of status for soccer in the country. Despite the excellence of Yael Averbuch West for the USWNT and a number of Jewish players for the USMNT including Jonathan Bornstein, Benny Feilhaber, Dan Calichman, DeAndre Yedlin, Kyle Beckerman and the maverick Yari Alnutt there have been no soccer equivalents of Sandy Koufax or Hank Greenberg.
The stalwart defender Jeff “Goose” Agoos came closest with 134 international appearances and six more for the U.S. soccer Olympic team. But playing with a mediocre USMNT, he enjoyed few legendary moments. In fact, arguably no professional moments outshone the bizarre story of his 1989 NCAA championship ring in his junior year, the season that he played in the Maccabiah. On Dec. 3 of that year, his Virginia Cavalier team (playing for future USMNT coach Bruce Arena) met the top ranked, undefeated Santa Clara team in a freezing cold stadium in Piscataway, N.J. The teams were still tied 1-1 after FOUR overtimes and, with no penalties on the books, they shared the spoils. It was the third time that two teams shared the championship and has never happened again.
This year’s USMNT squad does include the only Jewish player at this summer’s tournament — reserve goalkeeper Matt Turner. If, as coach Mauricio Pochettino plans, Turner exclusively warms the bench, he will take his place alongside many of America’s notable Jewish soccer figures who have furthered the game, even if not on the field.
The post At the dawn of the World Cup, the story of the Jews who helped bring soccer to America appeared first on The Forward.
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‘Remember the Liberty’ has become code for ‘Israel Is Evil’
The first tragedy of the U.S.S. Liberty attack is that it happened at all. The second is that Israel’s critics have weaponized it to spread hate.
When Rep. Thomas Massie of Kentucky stood on the House floor on June 8, the 59th anniversary of the attack, and called for a Congressional probe into the incident, he wasn’t seriously trying to bring the truth of some long-buried historical secret to light. Massie, who in 14 years never once brought up the U.S.S. Liberty on the House floor, was using the latest cudgel in the Israel-haters’ arsenal to level one last official blow at a country he loathes.
“I’ve got a call to action for everybody here,” said Massie, speaking of attack survivors who were in the audience, “Honor these individuals. Quit ignoring that they exist. Let’s have an investigation. It’s long overdue.”
Let’s put aside the fact that there have been numerous official investigations into what exactly happened on June 8, 1967, the second day of the Six Day War, when Israeli aircraft and torpedo boats attacked the Liberty off the Sinai Peninsula, killing 34 American service members.
These investigations concluded that the tragedy was a friendly-fire incident. The Israelis initially mistook the Liberty, an intelligence-gathering vessel, for an Egyptian warship. After the smoke cleared, they accepted responsibility, apologized and paid $12 million in compensation to the victims.
Of all the explanations, it’s perhaps the least satisfying but the most logical. During the Vietnam War, happening at the same time, an estimated 11% to 15% of casualties were from friendly fire.
Massie’s call for a new investigation would be more believable if he then didn’t go on to recite the alternative one-sided narrative of the incident long pushed by some survivors and now taken up with gusto by Israel haters Candace Owens, Tucker Carlson and others.
To them the attack was deliberate: The Israelis ignored the large American flag the Liberty was flying and began shooting.
“It was intentional murder by the country of Israel,” said Massie on the House floor, “either as a false flag operation or because they simply didn’t want anybody observing what they were doing that day.”
What Massie and his fellow conspiracy theorists are alleging is a crime, but none of them has sufficiently proven a motive. Why would Israel attack the ship of its most important and powerful ally?
The false flag theory — the idea that Israel wanted to sink the Liberty, blame Egypt or the Soviet Union for it and draw America into the war — makes no sense.
The war was all but won by June 8. Moreover, as the historian and former Israeli ambassador to the United States Michael Oren relates in Six Days of War, the Israelis actually stopped firing initially when they suspected the ship was American.
The Israelis sent helicopters to investigate, but heavy smoke obscured the ship. Meanwhile, as Israeli torpedo boats closed in, a U.S. Navy crewman, perhaps not hearing his commander’s orders, opened fire.
The Israelis, now convinced it was an enemy ship, unleashed torpedoes, killing 25 Americans.
Massie left all this out of his narrative. He quoted then-Secretary of State Dean Rusk, who said at the time, “the attack was, quite literally incomprehensible,” implying that a murky conspiracy underlay it all.
But he didn’t include the rest of what Rusk said: That what happened was “an act of military recklessness reflecting wanton disregard for human life.”
In other words, Rusk’s full quote doesn’t suggest intention, but gross carelessness, which is a far cry from premeditated murder. It was chaos, miscommunication, uncertainty, incompetence, fear — the fog of war.
But to Massie and others, there’s no need to establish a coherent motive for why Israel attacked its harmless friends, because in their minds that’s just who Israelis are.
If Massie wants another investigation, fine. But I find it hard to believe that any investigation that doesn’t find Israel guilty of murder in the first will ever satisfy him or the people for whom “Remember the Liberty” is shorthand for “Israel is evil.”
The post ‘Remember the Liberty’ has become code for ‘Israel Is Evil’ appeared first on The Forward.
