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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994. 

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”

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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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Netanyahu called for unity. His anti-Arab speech to the Knesset may have made it impossible.

Benjamin Netanyahu stood before Israel’s newly sworn-in Knesset this week and called for a national unity government. By the time he finished speaking, he may have made such a government under his leadership all but impossible.

At an occasion associated with festivity, democratic continuity and national purpose, Netanyahu denounced members of the Israeli Arab parties as “terror supporters, haters of Israel” and declared that Ra’am and the Joint List “both agree that the Jewish state must be destroyed.” He questioned his opponents for contemplating a government dependent on their support, asking whether they were prepared to entrust the country’s fate to people bent, in his mind, on its destruction.

Neither Arab party’s platform calls for the destruction of Israel, although the Joint List certainly does challenge elements of the Zionist consensus. Netanyahu’s speech  portrayed them as existential enemies, which prompted heckling from former premier Naftali Bennett, part of the leadership team forming a coalition with Gadi Eisenkot. And then Netanyahu called for national unity – as if the one-fifth of Israelis who are Arab citizens are not part of the nation.

Whatever his intentions, the effect was to remind a substantial part of the Israeli electorate why it has become so difficult to contemplate another government headed by Netanyahu.

“I sat and listened to the outrageous, divisive, hateful and disgraceful speech by the outgoing prime minister,” said Eisenkot, the former military chief who was tapped by President Isaac Herzog to form a new government after winning the recommendation of 67 out of 120 Knesset members. “I am even more convinced that he is unfit to remain in office for even one more minute …  His continued rule is dividing Israel and endangering its security.”

Political history is full of speeches and interviews that acquire a significance far beyond the circumstances in which they were delivered. Sometimes they capture a leader’s finest qualities. Sometimes they expose weaknesses that opponents had long suspected. And sometimes they become defining moments precisely because they reveal a politician’s lack of self-awareness.

Hillary Clinton’s reference to Donald Trump’s supporters as a “basket of deplorables” became an enduring symbol, evidence of  the  liberal condescension critics suspected of her. Mitt Romney’s privately recorded remarks about the “47 percent” of Americans he regarded as dependent on government came to encapsulate perceptions of an out-of-touch plutocrat. George W. Bush’s appearance beneath a “Mission Accomplished” banner became a monument to the premature triumphalism of the first Iraq War. Margaret Thatcher’s declaration that “the lady’s not for turning” crystallized the determination that admirers celebrated and critics considered inflexibility.

A few words in a speech can come to define an entire political personality – and Netanyahu already has one such speech to his credit.

In March 2015, he addressed a joint session of the United States Congress to warn against the nuclear agreement the Obama administration was negotiating with Iran. It was a dramatic performance, greeted enthusiastically by Republicans and regarded by many Democrats as an extraordinary intervention in an American political dispute. The lasting significance was the deterioration of Israel’s relationship with Democrats – or at least Netanyahu’s.

Eleven years later, Netanyahu may have delivered another defining speech, this time with consequences much closer to home.

This week’s setting was the swearing-in of Israel’s 26th Knesset. Netanyahu had lost his parliamentary majority, backed by just 53 of 120 seats. Eisenkot had already begun coalition negotiations, and the possibility of a broad national unity arrangement remained part of the political conversation – until, it seems, the speech.

Netanyahu invoked Israel’s grave security challenges, particularly the threat from Iran, to argue that only a unity government could meet the moment. But he grounded that appeal with a vicious attack on the Arab parties and on those prepared to cooperate with them.

His rhetoric will undoubtedly resonate with some Israelis. Many Jewish Israelis, including some who voted for opposition parties, are uncomfortable with the prospect of a government dependent on Arab political support. That discomfort is not simply racism, it reflects a complicated history in which Jewish and Arab citizens of Israel share a country while often identifying differently with the broader Israeli-Palestinian conflict.

Arab Israelis share ethnic, cultural, religious and familial ties with Palestinians and with populations across a region whose states have, at various times, fought wars against Israel. In a country that has lived with existential fears since its founding, such ties have sometimes generated suspicions of divided loyalties. Objectively, they could be suspected of being a classic potential fifth column that works covertly with Israel’s surrounding enemies, who share their religion and ethnicity.

But the actual record of Arab citizens’ participation in Israeli society tells a very different story from the one Netanyahu presented or what fear and conspiratorial thinking could suggest.

Arab Israelis are deeply embedded in the country’s institutions, professions and daily life. They constitute roughly half of Israel’s pharmacists and about a quarter of its doctors and nurses. Arab citizens have served as judges, including on the Supreme Court. Justice Salim Joubran, an Arab Christian, chaired Israel’s Central Elections Committee in 2015.

They are integral to the functioning of the Israeli state. And despite decades of conflict, the overwhelming majority of Arab citizens have pursued their lives and political aspirations through civic institutions rather than violence or subversion. Cases of terrorism or disloyalty have been extremely rare.

I am a frequent guest, interviewee and host at events run by Bokra, an NGO and news website run by Ghada Zhoabi, a champion of peace, integration and coexistence. I thought of this fine Israeli Arab leader, presently celebrating a successful get-out-the-vote campaign, besmirched by her prime minister.

There is a crucial distinction between rejecting Zionism as a political ideology, advocating a state of equal citizenship, supporting Palestinian national aspirations and seeking Israel’s violent destruction. Netanyahu’s speech erased those distinctions.

Indeed, Mansour Abbas, the leader of Ra’am, has gone further than many Arab politicians before him in seeking practical accommodation with the Israeli political system. His party joined the Bennett-Lapid coalition in 2021, an unprecedented step for an independent Arab party. Abbas has repeatedly emphasized his commitment to pursuing his constituents’ interests through Israeli politics. And he has accepted Israel as a Jewish state.

Responding to Netanyahu’s accusations, Abbas declared that his party was not seeking to establish either an Islamist or an Arab state in Israel. “We have defined ourselves within the State of Israel as citizens,” he said, reiterating his support for peace and a two-state solution. He also emphasized that his party condemns terrorism. He said the speech created danger to his life and to his family.

For a prime minister to respond to such overtures by portraying Arab political participation as a threat to the state’s very existence is to throw a grenade into a powder keg.

And that explains, in part, why the reaction to the speech was so swift and harsh.

Eisenkot’s Yashar party had scheduled a meeting with Likud representatives to explore coalition possibilities. Following Netanyahu’s speech, Eisenkot canceled it, describing the address as divisive and inappropriate for the ceremonial opening of the Knesset. Likud responded that Netanyahu stood by his remarks but remained committed to national unity.

Even Aviv Bushinsky, a former Netanyahu communications adviser, expressed bewilderment. He contrasted the performance with Netanyahu’s conciliatory appeal for unity in 2019 and recounted receiving calls from foreign ambassadors who had attended this week’s ceremony and wondered what they had just witnessed.

National unity requires something that cannot be measured in parliamentary seats: mutual legitimacy and a minimum of trust. Political adversaries must believe that cooperation will not become another instrument of their humiliation or marginalization.

For many Israelis who voted for parties opposed to Netanyahu, the central obstacle is not necessarily Likud, its voters or even its policy preferences. It is Netanyahu himself.

Years of political conflict, disputes over democratic institutions and the unresolved reckoning over Oct. 7 had already made his continued leadership unacceptable to many opposition voters. But the speech may have hardened that sentiment into something even less negotiable, offering a fresh illustration of the political behavior they had voted to end.

Netanyahu’s speech did not make a unity government under his leadership more plausible. It made it harder to imagine.

The post Netanyahu called for unity. His anti-Arab speech to the Knesset may have made it impossible. appeared first on The Forward.

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