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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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LA Police Offer $10,000 for Information About Antisemitic Vandalism of Synagogue Destroyed in Wildfires
Flames rise from a structure as the Palisades fire burns during a windstorm on the west side of Los Angeles, California, US, Jan. 8, 2025. Photo: REUTERS/Ringo Chiu
Los Angeles County Supervisor Kathryn Barger announced on Tuesday a $10,000 reward for information leading to the arrest and conviction of those responsible for the recent antisemitic vandalism targeting the remains of the Pasadena Jewish Temple and Center (PJTC), which was destroyed in last year’s deadly wildfires.
The Los Angeles County Board of Supervisors held a meeting on Tuesday and unanimously approved a motion to create the reward related to the antisemitic graffiti discovered Sunday on the exterior wall of the synagogue’s former campus, which was wrecked in the fires in January 2025. Barger condemned the vandalism and vowed to closely monitor the investigation.
“This was a deeply disturbing act targeting a Jewish community that is still working to heal and rebuild,” she said in a released statement. “By establishing this reward, we are sending a clear message that intimidation will not be tolerated in Los Angeles County. I urge anyone with information — no matter how small it may seem — to come forward so those responsible can be held accountable. This community deserves answers and justice.”
The Los Angeles County Sheriff’s Department is leading the investigation into the incident, which is being treated as a potential hate crime. The antisemitic graffiti has since been removed, and the synagogue said it is working with the Jewish Federation’s Community Security Initiative (CSI) as well as private security to prevent similar acts from occurring in the future.
PJTC’s Senior Rabbi Josh Ratner condemned the “despicable act of antisemitic vandalism,” which took place almost exactly on the one-year anniversary of the synagogue’s destruction in the Los Angeles wildfires.
“Violating our sacred space with hateful words is a reprehensible act, and we will cooperate fully with law enforcement to bring the perpetrator(s) to justice,” added Ratner. “At the same time, we are a strong and resilient community. We will not let this vandalism diminish who we are or what we stand for. PJTC remains committed to rebuilding, to the safety and prosperity of our community, and to living our Jewish values openly and without fear.”
The synagogue did not specify what was written in the antisemitic graffiti, but the New York Times reported that it included the messages “F–k Zionism” and “RIP Renee,” which is a reference to the fatal shooting on Jan. 7 of Renee Nicole Good by a US Immigration and Customs Enforcement (ICE) officer in Minneapolis, Minnesota.
US Rep. Judy Chu (D-CA) said in a Facebook post she was “horrified” by the vandalism and stands in solidarity with the PJTC and local Jewish community.
“For over a century, the Pasadena Jewish Temple and Center has been a beloved community institution and safe haven for our Jewish neighbors and loved ones,” she wrote. “I stand with the congregation and the Jewish community as we await the results of the Los Angeles County Sheriff’s Department’s investigation. Hate has no place in the San Gabriel Valley.”
The campus of PJTC has been located on the same property since the 1940s. The synagogue is currently sharing space at the First United Methodist Church (FUMC) in Pasadena until it finds a long-term rental to be its home while the Jewish center is rebuilt, according to its website. The center estimates that it will take three to four years before it will be fully rebuilt on the same lot.
Police are encouraging anyone with information related to the antisemitic vandalism that took place on Sunday to contact the Los Angeles County Sheriff’s Department Altadena Station at (626) 798-1131; the Sheriff’s Department Major Crimes Bureau-Hate Crimes Task Force by sending an email to Detective Hodaya Doherty at hhdohert@lasd.org; or calling the tip line at (562) 946-7893. Information can also be submitted anonymously through the Los Angeles Regional Crime Stoppers Hotline at (800) 222-TIPS (8477).
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US Declares Start of Phase Two of Gaza Peace Plan, Warns Hamas to ‘Comply Fully’
Displaced Palestinians shelter at a tent camp in Khan Younis, southern Gaza Strip, Jan. 14, 2026. Photo: REUTERS/Haseeb Alwazeer
US special envoy Steve Witkoff on Wednesday announced the launch of phase two of President Donald Trump’s plan to end the conflict in Gaza, describing the process as “moving from ceasefire to demilitarization, technocratic governance, and reconstruction.”
In a post on the X social media platform, Witkoff also warned Hamas, the Palestinian terrorist group that ruled Gaza before the war and still controls nearly half the enclave’s territory, to remain committed to the terms of the agreement.
“Phase Two establishes a transitional technocratic Palestinian administration in Gaza, the National Committee for the Administration of Gaza (NCAG), and begins the full demilitarization and reconstruction of Gaza, primarily the disarmament of all unauthorized personnel,” Witkoff posted. “The US expects Hamas to comply fully with its obligations, including the immediate return of the final deceased hostage. Failure to do so will bring serious consequences.”
Under phase one of Trump’s peace plan, a ceasefire took effect and Hamas was required to release all remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during the group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
Everyone was released except for Master Sgt. Ran Gvili, the last remaining slain hostage in Gaza. Israeli Prime Minister Benjamin Netanyahu reportedly spoke on Wednesday with Gvili’s parents, who have adamantly opposed moving to the second phase of Trump’s plan until their son’s body is returned.
Gvili’s return “is at the top of Israel’s priorities,” Netanyahu’s office said in a statement, according to the Times of Israel. “Hamas is required to comply with the terms of the agreement and make a 100% effort to return all fallen hostages, until the very last one — Ran Gvili, a hero of Israel.”
Gvili’s mother, Talik, is heading to the US to speak out against Trump’s plan to move ahead with the next phase of the ceasefire, according to her brother and Ran’s uncle Ziv Tzioni.
“We will do everything we can, and I really mean everything we can, to torpedo phase two before Ran is returned,” Tzioni told Ynet in an interview on Wednesday.
In exchange for Hamas’s releasing nearly all the hostages, Israel freed thousands of Palestinian prisoners, including many serving life sentences for terrorism, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
Currently, the Israeli military controls 58 percent of Gaza’s territory, and Hamas has moved to reestablish control over the rest of the enclave. However, most of the Gazan population is located in the Hamas-controlled portion, where the Islamist group has been imposing a brutal crackdown.
The second stage of the US-backed peace plan is supposed to establish an interim administrative authority, a so-called “technocratic government,” deploy an International Stabilization Force (ISF) to oversee security in Gaza, and begin the demilitarization of Hamas.
However, Hamas has repeatedly refused to disarm, despite the plan’s call for the terrorist group to do so and relinquish any governing role in Gaza. Further Israeli military withdrawals are tied to Hamas’s disarmament.
The ISF has also hit roadblocks, with multiple countries including Azerbaijan and the United Arab Emirates declining to participate. Analysts have argued there’s little international appetite to send troops to Gaza with Hamas still armed.
Still, the Trump administration plans to move forward with a transitional technocratic Palestinian administration in Gaza. The body will have 15 members and be led by Ali Shaath, a former deputy minister in the Palestinian Authority, according to a joint statement by ceasefire mediators Egypt, Qatar, and Turkey.
The Palestinian technocratic body will be overseen by an international Board of Peace to govern Gaza for a transitional period. Nickolay Mladenov, a former UN Middle East envoy, is expected to represent the board on the ground. Other members tapped by Mladenov include people from the private sector and NGOs, according to Reuters.
It’s unclear how many total members will be on the Board of Peace.
Since the start of the Israel-Hamas ceasefire in October, both sides have repeatedly accused each other of violations. Israel has carried out several operations targeting terrorist operatives as the Palestinian group ramps up efforts to reassert control over the war-torn enclave.
Efforts to advance the ceasefire deal have stalled, with no agreement on crucial next steps, including the start of reconstruction in the enclave and the deployment of the ISF.
Turkey, a longtime backer of Hamas, has been trying to expand its role in Gaza’s post-war reconstruction efforts, which experts warn could potentially strengthen Hamas’s terrorist infrastructure.
While Turkey insists on participating in the ISF, Israeli officials have repeatedly rejected any Turkish involvement in post-war Gaza.
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American Jews can’t agree about anything — except Iran
Jews around the world have set aside their deep differences and come together in support of the protests in Iran.
“This never happens,” Rachel Sumekh, an Iranian-American nonprofit consultant in Los Angeles, told me. “You never had a coalition this diverse, because people get so stuck in politics.”
It’s easy to see why the protests — which began in response to a plunge in the value of Iran’s currency, and have ballooned into a widespread outpouring of rage at the Iranian regime — have drawn together all parts of the Jewish world. For the left, it’s a human rights struggle; for the right, it’s a chance for the regional balance to reset in favor of Israel.
But it’s difficult to say with certainty that unity between left and right, Zionist and anti-Zionist, will survive the tough decisions the protests will demand.
‘Progressives should care about human rights’
Since the 1979 revolution that brought the religious Islamic mullahs into power, Iranians have seen their rights and freedoms stripped away.
Millions took to the streets in the 2009 Green Movement to dispute a rigged election. Regime forces killed at least 550 protesters during the 2022 “Women, Life, Freedom” marches for women’s rights.
The brutality of the new crackdown has been on full display during the new protests; thousands are feared dead, with accounts of many killed by direct shots to the head. Amid that environment of fear and violence, protesters “deserve the support of progressives,” wrote Peter Beinart, an outspoken anti-Zionist, in his Substack newsletter, “because progressives should care about human rights.”
Many on the left are leery of supporting a cause that may lead to U.S. military intervention — or one they see as covertly backing Israel’s interests.
That may explain the silence of many so-called human rights activists who have stayed mum. But Jews are bucking that trend. “I have anti-Zionist Jewish friends who are posting in support of Iran, even though they know the base doesn’t like it,” said Sumekh.
Beinart, who has written that he “no longer believes in a Jewish state,” reminded his hundreds of thousands of followers of something that, well, should be pretty obvious.
“It’s as wrong to give countries a pass when they brutally violate human rights because they’re anti-American,” he said in a posted video, “as it is to give them a pass when they brutally violate human rights, because they’re pro-American.”
Not ‘death to Israel,’ but ‘long live Iran’
For many Jews, any revolt against Iran’s theocratic government is personal. The majority of the 60,000-odd Jews who lived in Iran at the time of the 1979 revolution fled, settling mostly in Israel and the United States. In both countries, those exiles have become integral to the Jewish community.
Some have family still in Iran, where about 15,000 Jews remain. In sharing their culture, stories and concerns, they have made Iranian freedom a tangible and pressing Jewish cause.
Plus, an overthrow of the regime could be a reason for relief in the Jewish state. The Iranian opposition, said policy analyst Karim Sadjadpour on the Call Me Back podcast, “is trying to replace, ‘Death to America’ and ‘Death to Israel’ with ‘Long Live Iran.”
The human rights issue matters to the right as well. But Israel’s staunchest supporters are also hoping for the downfall of a regime that has sworn to achieve Israel’s destruction.
Iran has funded the terror groups Hezbollah and Hamas and pursued a missile and nuclear weapons program that threatened and attacked Israel — even at the cost of crippling Iran’s own economy. The regime also funneled funds to Bashar al-Assad’s authoritarian government in Syria, which served as a conduit to supply weapons to Hezbollah.
Republican Jews are saying a successful regime overthrow would expiate the original sin made by Democratic President Jimmy Carter, whom they blame for not supporting the Shah of Iran during the 1979 revolution, which swept the mullahs into power.
President Donald Trump, to them, is the anti-Carter. Trump has publicly supported the protesters, and threatened to use American power to protect them. Trump has not ordered any military intervention, but on Tuesday he posted a message on his Truth Social platform, “KEEP PROTESTING! TAKE OVER YOUR INSTITUTIONS!”
As Elie Cohanim, Trump’s former deputy envoy to combat antisemitism, said on Fox News, Trump is the first president to threaten the Iranian regime that if they kill protesters, “we’re going to hit you hard and we’ll hit you where it hurts.”
‘We actually have the same enemy’
If the U.S. does intervene militarily, the Jewish response is likely to be less unified.
We have been bitterly divided over Iran policy in the past. Slightly more than 60% of American Jews supported the 2015 agreement then-President Barack Obama spearheaded to limit Iran’s nuclear development, but the opposition was organized and vocal, leading to deep fissures in the community.
Those cracks may reappear if America intervenes militarily.
“When the United States gives itself the right to intervene militarily in the internal affairs of another country,” Beinart cautioned, “that emboldens other powers, China and Russia in particular, to do exactly the same thing.”
Yet many liberal American Jews backed Trump’s decision to strike Iranian nuclear facilities in June 2025. Those strikes made “Israel, the Jewish people and the world safer, ”Rabbi Rick Jacobs, the president of the Union for Reform Judaism, told the Forward at the time.
What will decide the extent to which Jews agree on the wisdom of intervention? Probably the duration of any operation; a long-term involvement in Iran would likely be much more controversial than any quick, one-time strike.
A worse outcome, said Sumekh, would be for Trump to attempt to negotiate with the regime, ultimately leaving it in place. The mullahs would likely use negotiations as a way to buy time and reassert control, making waste of the rare opportunity for real change.
It is too early to tell if the courageous Iranians facing bullets and batons will bring down their repressive regime. And should that happy day come to pass, we will surely find ways to argue over who should get credit, who should get blame, and how we can best help a free Iran repair its economy and find stability.
But for now, Jews know that overthrowing the regime is the most important goal. Iranians deserve liberation, and that freedom will be beneficial for the entire Middle East, if not the world.
“Through what’s happening right now, people can finally understand and see the connection between the Iranian people and the Jewish people and the people of Israel,” Natalie Sanandaji, an Iranian-Israeli survivor of the Nova massacre, said in a video posted to X, “They can see that not only are we not enemies, but we actually have the same enemy, the Islamic regime of Iran.”
The post American Jews can’t agree about anything — except Iran appeared first on The Forward.