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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Portuguese artists pull out of Jerry Seinfeld-headlined festival
(JTA) — Several Portuguese artists have dropped out of a comedy festival in Lisbon headlined by Jerry Seinfeld, citing their support for Palestinians and implying opposition to Seinfeld’s support for Israel.
At least six acts over recent days have canceled their appearances at the MEO Commedia a La Carte Fest, a new international comedy festival in the Portuguese capital. The event from Oct. 29 to Nov. 1 has advertised that it will host Seinfeld’s first live appearance in Portugal.
Though none of the artists who withdrew mentioned Seinfeld by name, some hinted at a boycott against his pro-Israel views. The Jewish comedian has become one of Hollywood’s most prominent advocates for Israel since October 2023.
Actress and comedian Inês Aires Pereira announced on Instagram on Saturday that “one of the names” featured at the festival “persistently defends ideas and acts that I consider indefensible,” adding, “We cannot relativize or normalize a genocide.”
The comedy duo Cebola Mol posted a graphic of themselves with a watermelon, widely recognized as a symbol of solidarity with Palestinians. “We will celebrate justice, freedom and joy with you on another occasion,” they said on Instagram.
The festival announced on Friday that performances by the groups Tributo Pop and Conjunto Cuca Monga were also canceled, but did not provide reasons. Two other acts, comedian Pedro Tochas and visual artist Vhils, shared their cancellations on Instagram without further details.
Seinfeld has aligned himself with Israel during its current conflict in Gaza, following decades of largely avoiding commenting on political issues. He visited Israel in December 2023 to meet with the families of hostages seized by Hamas on Oct. 7 of that year. Since then, he has attracted attention for a series of dismissive remarks toward pro-Palestinian advocates.
During an appearance last year at Duke University, Seinfeld compared pro-Palestinian activists with the Ku Klux Klan, saying, “The Klan is actually a little better here because they can come right out and say, ‘We don’t like Blacks, we don’t like Jews.’ OK, that’s honest.”
Representatives of Seinfeld and producers of the MEO Commedia a La Carte Fest did not immediately respond to requests for comment.
The post Portuguese artists pull out of Jerry Seinfeld-headlined festival appeared first on The Forward.
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UK, France, Canada to ban goods from Israeli settlements
(JTA) —
The United Kingdom, France and Canada will ban goods produced in the West Bank settlements and Jewish neighborhoods of East Jerusalem, British Foreign Secretary Ed Miliband told Parliament on Tuesday, explaining that all such communities were deemed by his country to be illegal.
The declaration exacerbated the rising tensions riling the traditionally strong Israel-U.K. alliance. Israeli Foreign Minister Gideon Sa’ar warned that these steps stoked antisemitism against British Jews in an on-camera statement to reporters in Jerusalem.
Sa’ar charged that the measures were a politicized hostile action deliberately taken ahead of Friday’s Jewish New Year holiday, with an eye toward influencing the country’s Oct. 27 elections.
Israel, he said, is responding by closing the British Consulate in Jerusalem that services Palestinians. It will also remove British representatives from the International Gaza Support Center in Kiryat Gat and halt the British training of Palestinian Authority security forces. He added that Israel would bar the entry of 12 British politicians and other nationals involved in anti-Israel activity.
France and Canada have also announced a ban on the import of settlement goods, Miliband told parliament. He noted that the Netherlands, Ireland, Belgium, Spain and Norway have either banned goods or in the process of doing so.
In the same address, Miliband affirmed Israel’s right to exist, reflected on his own Jewish roots and rejected the notion that there was a connection between the policy steps against West Bank settlement activity and the safety of British Jews.
What is motivating the U.K., Miliband said, is “a deep sense of shame about what has unfolded in Palestine under the eyes of the international community” as well as Israel’s “clear intent to bury the Palestinian state.”
In response, he said, the U.K. “will introduce an import ban on goods from illegal settlements in the occupied [Palestinian] territory” as part of a “new comprehensive sanctions regime” that will be put in place within nine months.
This will include, he said, “action against specific companies and individuals who provide services, such as construction, infrastructure, financing or real estate for settlement expansion.”
To those who “finance or facilitate illegal settlements, let me say this, you will face the full force of U.K. sanctions,” Miliband warned.
Miliband clarified that the ban would not affect the export of religious items or life-saving Israeli medications. He explained that trade with the settlements was minimal and that the greater impact would be the sanctions on services.
As part of declaring the ban, Miliband said that the British government is also adopting the International Court of Justice’s 2024 advisory opinion that all Israeli settlement activity over the pre-1967 border was illegal.
But others in Parliament pushed back against Miliband’s declaration. MP Richard Tice of Britain’s right-wing Reform party said that the sanctions were a grave mistake that would “embolden the scourge of antisemitism against British Jews on British streets,” endanger ties with the United States and lead to “tit for tat” sanctions from Israel.
Miliband shot back that “no British Jew is responsible for the policies of the Israeli government and it behooves all of us to make sure that there can be no confusion about that,” saying that Tice’s statement “fell foul” of that goal.
The U.K. action is the latest escalation in tensions between Israel and the Labour-led British government headed by Prime Minister Andy Burnham, who took power in July.
The prior government, led by former Labour Premier Keir Starmer, had already angered Israel by recognizing Palestinian statehood in 2025, suspending licenses for the export of arms to Israel and freezing talks toward a free-trade agreement.
France and Canada are also announcing a ban on the import of settlement goods, Miliband told parliament. He explained that the Netherlands, Ireland, Belgium, Spain, and Norway have either banned goods or in the process of doing so.
In concert with Miliband’s appearance at Parliament, Britain and 11 other countries issued a joint statement pledging “their intention to introduce national and/or support European restrictions on trade in goods with settlements which are illegal under international law.”
Those other countries were Canada, Denmark, Finland, France, Iceland, Ireland, Norway, Poland, Portugal, Spain and Sweden.
The 12-country bloc said it was taking this step to maintain the viability of the two-state resolution to the Israeli-Palestinian conflict, describing the situation in the West Bank as “rapidly deteriorating.”
In its statement, the bloc stressed that it was taking this step amid an “unprecedented level of settler violence and settlement expansion, including the unacceptable decision to publish tenders for the E1 settlement project.” That project is seen as cutting through land that would render a Palestinian state unviable.
The post UK, France, Canada to ban goods from Israeli settlements appeared first on The Forward.
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California Gov. Newsom, a presidential hopeful, slams Netanyahu and AIPAC in PBS interview
(JTA) — California Gov. Gavin Newsom, a 2028 presidential hopeful, ventured farther than ever in his criticisms of Prime Minister Benjamin Netanyahu, in a weekend interview that delved into the Democratic Party’s relationship with Israel.
“I think it’s overwhelmingly opposed to the current regime in Israel,” Newsom said of the party, in a PBS News Hour interview with Amna Nawaz.
Pressed by Nawaz on divisions among his colleagues on Israel, Newsom denied that the subject is “even controversial anymore,” stressing that “the condemnation of what Bibi Netnayahu’s doing is almost universal.” The governor slammed the Israeli military’s conduct in Gaza and condemned the settler violence that has expanded in the West Bank.
“We want a democratic and secure Israel, and we want a secure and democratic Palestinian state as well right next door,” Newsom said, adding that Netanyahu has proved counterproductive to achieving a two-state solution.
Though he repeatedly maintained that Democrats are not divided on Israel, the governor acknowledged that “some of the language” by fellow Democrats “has been weaponized.” Certain “aspects of rhetoric” from individual candidates, he added, are on “the spectrum of concern,” Newsom said.
A number of candidates from the party’s far left place most if not all of the blame on Israel for a war in Gaza that has resulted in tens of thousands of Palestinian deaths. and downplay the role of Hamas in launching the war with the Oct. 7, 2023 raid inside Israel in which 1,200 people were killed and more than 250 were abducted. Newsom’s rhetoric is of a piece with party moderates who are critical of the Israeli government but who call for a secure Israel, reject Hamas and who resist pressure from the left to call Israel’s actions “genocide.”
Newsom nonetheless insisted that the party is unified on the issue. “But I think universally, everyone agrees, even if you don’t think it’s genocide, that it’s been a moral catastrophe,” he said of the war in Gaza. “The vast majority of us also agree about the atrocities on Oct. 7th and how horrific and unacceptable it was, and the terrorism that was perpetrated by Hamas.”
Newsom was among the many U.S. politicians to visit Israel in October 2023, meeting with survivors and families impacted by the attacks.
During a March book tour, Newsom sparked a backlash when he said that some people were referring to Israel “appropriately as sort of an apartheid state.” He quickly walked back these remarks, telling Politico that he had used the term “in the context of the direction that Bibi is going.”
“I revere the state of Israel,” he declared at the time.
The governor warned, however, that if Netanyahu proceeds in the direction of West Bank annexation, apartheid could become “a word you may hear others use.”
In addition to amplifying his condemnation of Netanyahu this weekend, Newsom also addressed the fact that fewer Democrats are accepting funds from political action committees affiliated with the American Israel Public Affairs Committee, the pro-Israel lobbying group.
As for Newsom himself, Track AIPAC, an organization that compiles Federal Election Commission data to flag pro-Israel campaign contributions, did not log any such donations to the likely presidential candidate. But the group did flag him as “pro-Israel.”
“It’s a minority of Democrats that are accepting AIPAC,” the governor said, noting a “dramatic change” over the last couple years.
“The vast majority of Democrats I talk to, even Democrats in the past that have in the past have taken AIPAC money, are pledging not to now,” Newsom added. “That’s more of a mainstream position, interestingly, within the Democratic Party.”
The post California Gov. Newsom, a presidential hopeful, slams Netanyahu and AIPAC in PBS interview appeared first on The Forward.
