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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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A Jewish farmer broke ground on a synagogue in an Illinois cornfield. His neighbors showed up to help.
STERLING, ILLINOIS — On Wednesday, Nik Jakobs was planting corn. On Thursday, the 41-year-old Illinois cattle farmer stood in a two-acre cornfield preparing to plant something else: a synagogue.
Around 75 people gathered on the edge of the field this week in Sterling, Illinois, a two-hour drive west of Chicago, where Jakobs and his family broke ground on a new home for Temple Sholom, the small congregation that has anchored Jewish life here for more than a century, and where his family has prayed since the 1950s.
The planned 4,000-square-foot building will also house a Holocaust museum inspired by the story of Jakobs’ grandparents, Edith and Norbert, who survived the war after Christian families in the Netherlands hid them in their homes for years. Jakobs described the future museum as a place devoted not only to Jewish history, but to teaching the dangers of hatred and division. “If you have the choice to be right or kind,” he said, repeating advice from his grandmother, “choose kind.”
A 60-foot blue ribbon — chosen by Jakobs’ wife, Katie, to match the color of the Israeli flag — stretched across the future building site. His four daughters held it alongside his parents, brothers and friends. Then Jakobs lifted oversized gold scissors and cut the ribbon as pastors, farmers, city officials and members of neighboring churches applauded.
I’m writing a book about a young Jewish farmer who is building a synagogue in a two-acre cornfield in rural Illinois using sacred objects (ark, Torah, stained glass windows) donated by closing congregations across America. Today, they held the groundbreaking. 🧑🌾 🌽🕍 pic.twitter.com/90TynBMWHC
— Benyamin Cohen (@benyamincohen) May 8, 2026
The synagogue rising from this Illinois cornfield will house pieces of the past.
A nearby storage area holds Jewish objects Jakobs rescued from shuttered synagogues across the country: stained-glass windows, Torah arks, rabbi’s chairs, memorial plaques and wooden tablets engraved with the tribes of Israel. Many came from Temple B’nai Israel, a 113-year-old synagogue that closed down in 2025. It served generations of Jews in McKeesport, Pennsylvania, now a ghost town since the steel mills closed. Its remaining congregants donated sacred objects to Jakobs so their story could live on rather than disappear.
The day before the groundbreaking, the Jakobs family began opening some of the crates for the first time since they were packed away nearly a year ago. Nik’s father, Dave Jakobs, pried open one box with a hammer and crowbar while Nik loosened screws with an electric drill, the family gathered around like archaeologists opening a tomb.
Inside was a stained-glass window with images of a tallit and shofar bursting in jewel tones of blue, yellow and red. Jakobs’ mother, Margo, lifted Annie, the youngest of Nik’s daughters, so the 4-year-old could peer inside. The bright red glass matched the bow in her hair.
Nearby sat the massive wooden ark salvaged from Pennsylvania, topped with twin Lions of Judah whose carved paws once overlooked generations of worshippers.
Faith on the farmland
Temple Sholom — founded in 1910 — was once the center of Jewish life in Sterling, a town of 14,500 surrounded by flat farmland and tall grain silos. Its Jewish community once included a pharmacist, the manager of Kline’s department store and the owner of a local McDonald’s franchise.
Over time, membership dwindled. The roof sagged. The pews emptied.
Last year, the congregation sold its aging building and relocated High Holiday services to a tent on the Jakobs’ farm, where prayers mingled with the smell of manure and cattle lowing nearby.
At a moment when many small-town synagogues are closing, Temple Sholom is doing something increasingly rare: building a bigger new sanctuary from scratch. The synagogue will sit prominently along one of Sterling’s main roads — a highly visible expression of Jewish life in a region where Jews are few.
Thursday’s groundbreaking took place on the National Day of Prayer, the annual observance formalized under President Ronald Reagan, who grew up a few miles away in Dixon, Illinois. Earlier that morning, attendees gathered inside New Life Lutheran Church for a breakfast sponsored by Temple Sholom.
“I was so happy to see bagels, lox and cream cheese,” said Rev. James Keenan, a Catholic priest originally from Brooklyn. “It reminded me of home.”
Inside the church sanctuary, a large wooden cross glowed amber and blue above the dais while two giant screens displayed the National Day of Prayer logo. Jakobs, wearing cowboy boots, jeans and a powder-blue blazer, addressed the crowd.
“Tolerance is not weakness,” he said. “It is strength.”
The new synagogue will sit beside New Life Lutheran Church on land sold to Temple Sholom by farmer Dan Koster, 71, who has known the Jakobs family for three generations.
“We need more religious presence in the community,” Koster said.
For Drew Williams, New Life’s 38-year-old lead pastor, the synagogue and museum represent more than neighboring buildings. His church already hosts food-packing drives, summer meal programs and community events. He imagines future partnerships with Temple Sholom.
“I don’t think there’s any community that is immune to hate,” Williams said. “That just means it’s on us” to be on the other side “spreading peace.”
Sterling Mayor Diana Merdian, who is 41 and grew up in town with Jakobs, said the project reflects a broader desire among younger generations to preserve local history and identity. “If we don’t carry those stories, we lose them,” she said. “Once you lose that, you can’t get it back.”
During the ceremony in the cornfield, Temple Sholom’s longtime cantor, Lori Schwaber, asked those gathered to remember the congregation’s founding members and recite the Mourner’s Kaddish together. Jews and Christians stood side by side in the prairie wind as Hebrew prayers drifted across the open farmland.
Lester Weinstine, a 90-year-old congregant who was the first bar mitzvah at Temple Sholom when the shul was still housed out of a Pepsi bottling plant, looked out across the field in disbelief. “I never thought I would see this,” he said.
For Jakobs, the synagogue project has become inseparable from the lessons his grandparents’ survival taught him. “You sometimes feel on an island as a Jew, especially in rural America,” he said. “But this community — that’s not what I’ve experienced here.”
If construction stays on schedule, the synagogue will open in fall 2027. Its first major service will not be a dedication ceremony, but the bat mitzvah of Jakobs’ oldest daughter, Taylor.
Members of the Pennsylvania congregation are planning a bus trip to Illinois for the occasion, after donating many of their sacred objects to help build Jakob’s synagogue. Their former rabbi has offered to officiate.
“If a farmer can build a synagogue in a cornfield,” Jakobs said, “anybody can do it anywhere.”
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Is this Apple TV thriller hasbara — or societal critique?
AppleTV+’s new thriller Unconditional has the trappings of so much streaming content.
A young woman disappears into hostile territory. Her mother, already juggling a family health crisis, does her own sleuthing to get her daughter back. People die, twisty alliances emerge. It’s all part of the suspense boiler plate, and it sizzles just enough to keep your interest. What makes the show, airing May 8, different from every other show is the early response.
Sight almost entirely unseen, the internet was in an uproar. The show is Israeli, and the announcement trailer showed the character Gali (Ronn Talia Lynne) in her IDF uniform. Pro-Palestine accounts were quick to shout “hasbara” or “overt ziopropaganda” for a show whose premise is ostensibly a sympathetic story of an Israeli taken prisoner by the evil, Putin-era Russian state. (The trailer makes no mention of Palestinians or a war in Gaza. The show doesn’t either.)
The online response alone proves the challenging optics for anything Israeli, but the show actually has quite a bit to say about the Jewish state’s propaganda apparatus — within the country and without.
On a layover in the Moscow Airport, Gali and her mother, Orna (Liraz Chamami), are taken in for questioning. Security claims to have found drugs in Gali’s backpack — an echo of the Naama Issacher affair from 2019 — and she’s summarily sentenced to seven years in a Russian jail.
Orna returns to Israel and hires a PR handler to plead Gali’s case. Together they curate a specific image to sell to the state media.
Gali is a “happy, good-hearted girl. She served in the army, like everyone” and even extended her service, Orna says in radio and television interviews. The file photo for news segments is exactly what so many outside of Israel would object to: Gali in uniform. In Israel it tugs heart strings. Abroad, it makes the abductee a war criminal who had it coming.
It’s probably not giving much away, given that the hands behind this show are the creators of Hatufim, which became a hit in the U.S. as the antihero-forward War on Terror commentary Homeland, that Gali is not a perfect victim. This is a strange sort of hasbara, if one Israel often produces, the kind that’s peopled by problematic characters operating in the society’s gray zones. (See streaming hit Fauda, following a morally-dubious undercover unit made up of trigger-happy adulterers exploiting their Palestinian contacts.)
What’s surprising, given the premise, is how much time the show spends not in Russia or Israel, but in India, where Gali and Orna were touring before their fateful missed connection in Moscow. It’s here we’re given entree into the Ugly Israeli abroad, a stereotype that is growing increasingly common thanks to reports of poor behavior — stealing money from temples, creating chaos in hospitals and restaurants — in the global East. (On the flip side, many Israelis, like a couple at a noodle shop in Vietnam, are being harassed by other tourists for no reason other than their country of origin and some feel the need to hide their identity while traveling.)
Gali sings the praises of an Indian gastropub that will give you dysentery. “We are so lucky because for the last three months the kitchen has been condemned by the health department,” she smirks. “But yesterday some truck driver hit a wild boar, so they gave them an exemption. So it won’t be a waste.”
In a later episode, one of Gali’s companions wisecrack about the pestilential heat and jibe that prisons in India are particularly atrocious. (This must ring alarm bells for those aware of Israel’s carceral system for Palestinians.)
Russia is equally backward. Unlike in Israel, “not everyone here is happy to work with a woman,” a Russian arms dealer weighs in. If you didn’t get it, these countries are backward. Israel has its problems, but at least it has women in power!
Watching, I was reminded of social media posts by Indians complaining about racism and drug use from IDF veterans on the so-called “Hummus trail.” One post by AJ+ said the soldiers come there to “detox” from “carrying out a genocide in Gaza.”
Unconditional is under no illusions that Israelis can be a disruptive presence. If anything, it pushes the concept to new places. These Sabras ruin mindfulness workshops and start shoot-outs in hotel lobbies. It’s not great for the brand.
But then again, we live in a climate where simply acknowledging the existence of Israelis — as seen in a recent ballyhoo surrounding author R.F. Kuang — can prove controversial or politically-loaded, no matter how neutral the depiction.
Why Apple would give their imprimatur to an Israeli project today, when public opinion of the Jewish state has fallen off a demographic cliff, is a valid question likely explained by the positive reception of another Israeli import on the streamer, the show Tehran, about an IDF hacker stuck in Iran. From within the silos it’s hard to tell if audiences will cancel their subscriptions, as some have threatened.
Maybe, like Gali’s uniform, the show is a Rorschach. BDS types may boycott, yet the show seems to echo many of their talking points about Israel’s overzealous campaign in Gaza after Oct. 7 — at least by way of metaphor.
In a late episode, Orna tells her government companion Rita (Evgenia Dodina) about a time a classmate broke Gali’s arm, and the teacher excused his actions because his mother was in the hospital.
“You’re exactly like the teacher,” Rita tells Orna. “You give me a thousand excuses for Gali. ‘It’s because of me. It’s not her fault. Poor thing.’ It doesn’t matter she didn’t understand what she was getting into, and it doesn’t matter she didn’t mean to.”
Orna says it’s different with Gali — because it’s her daughter. One can overlook a lot when it’s your family, or, for that matter, your country.
The post Is this Apple TV thriller hasbara — or societal critique? appeared first on The Forward.
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Israeli man indicted in attack on Catholic nun in Jerusalem’s Old City
(JTA) — An Israeli man was indicted on Thursday in connection to the violent assault of a Catholic nun in Jerusalem last month, after prosecutors said he targeted her over her Christian identity.
Yona Schreiber, 36, from the West Bank settlement of Peduel, was arrested last week and has since been indicted on charges of “assault causing actual injury motivated by hostility toward the public on the grounds of religion, as well as simple assault,” the state attorney’s office said in a statement.
According to the indictment, Schreiber, who is Jewish, attacked the nun just outside of the Old City in Jerusalem because he identified her as a Catholic nun. Schreiber allegedly pushed and then kicked the nun as she was lying on the ground and also attacked a passerby who attempted to intervene.
תקיפת הנזירה אתמול באזור קבר דוד בירושלים – שוטרי מרחב דוד איתרו את החשוד (36) ועצרו אותו בחשד לתקיפה ממניע גזעני >>> pic.twitter.com/agRpznR84X
— משטרת ישראל (@IL_police) April 30, 2026
The nun, a researcher at the French School of Biblical and Archeological Research, suffered bruises on her face and leg due to the attack, the state attorney’s office said.
The attack, which drew condemnation from Catholic leaders as well as faculty at the Hebrew University of Jerusalem, comes amid mounting concern over hostility toward Christian clergy and holy sites in Israel.
Cases of Jews harassing Christians have risen sharply in recent years. Last month, the IDF punished a soldier who was filmed bludgeoning a statue of Jesus in southern Lebanon. This week, the IDF also announced that it would discipline a different soldier who was seen placing a cigarette into the mouth of a statue of the Virgin Mary in a photo posted on social media.
Israel’s attorney general asked the Jerusalem Magistrate’s Court, where the indictment was filed, to hold Schreiber in detention for the duration of the legal proceeding.
The assault carries a maximum prison sentence of three years, which could increase to six years if prosecutors prove the attack was motivated by religious bias.
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