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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Trump says he plans to talk to Hezbollah amid Iran peace efforts
(JTA) — President Donald Trump said Monday that he planned to speak with U.S.-designated terrorist organization Hezbollah, during his remarks on an agreement the U.S. and Iran signed virtually the night before to end months of hostilities.
Israeli politicians are railing against the deal and insisting that the country will maintain its freedom of operation against Lebanon-based Hezbollah, which is funded by Iran and attacked Israel days after the U.S. and Israel launched the recent war in Iran at the end of February.
“The deal’s all signed,” Trump said in reference to the Memorandum of Understanding between the U.S. and Iran announced on Sunday night. He made the comments in Evian, France, beside French President Emmanuel Macron in advance of a meeting with the G7. The Straits of Hormuz are partially opened and will be fully open by Friday, Trump added.
The “main thing is that Iran is not expected to have a nuclear weapon and they have fully agreed to that with strong policing powers,” Trump said.
Earlier in the day, U.S. Vice President J.D. Vance told ABC’s “Good Morning America” that the deal included significant sanctions relief in exchange for Iran’s agreement that it would give up its nuclear weapons program, asserting that Tehran would not have enough money to build atomic bombs.
He also noted that the memorandum had been “digitally” signed Sunday in advance of a formal signing ceremony in Geneva on Friday. In France, Trump said that Vance would represent the United States at that ceremony.
The details of the memorandum have not yet been made public, but it’s already clear from public statements including those made by Pakistani Prime Minister Shehbaz Sharif on X that Sunday’s deal is also expected to end the war between Israel and the Iranian proxy Hezbollah.
Iranian Foreign Ministry spokesperson Esmaeil Baqaei told reporters that Lebanon was an essential part of the deal, according to the state-affiliated Tasnim news agency.
Though Trump has strongly pressured Israel to comply with the agreement to end hostilities, Israel has objected to the inclusion of Lebanon in the deal between the United States and Iran.
Trump told reporters in France that “we do need to straighten out the Lebanon thing,” adding that he intended to speak with Hezbollah as part of that effort.
Israeli Defense Minister Israel Katz, speaking before Trump’s remarks, insisted that his country would continue to defend its northern border from Hezbollah attacks and would retain a presence in Lebanon.
“If Iran attacks Israel due to events in Lebanon — we will strike it with full force and make the power gap between us abundantly clear,” Katz said.
Israel was not a party to Sunday’s agreement, which it fears will strengthen Iran and Hezbollah and provide funds for Tehran to rebuild its nuclear and ballistic missile program. Several European leaders, however, welcomed the move. “This is a hugely significant moment. We have long called for de-escalation,” British Prime Minister Keir Starmer said, stressing that “it is vital that all parties seize this opportunity … To secure stability in the region.”
Macron told Trump that the deal was an “important step” toward peace.
Katz, for his part, noted that Israel has conveyed its position to the U.S. administration that it will keep troops in Lebanon, where low-level fighting continued on Monday.
“Prime Minister Benjamin Netanyahu clarified this to U.S. President Trump and other senior American officials, and I also made this clear yesterday to U.S. Secretary of Defense Pete Hegseth,” Katz said.
Israel’s policy is to keep the IDF indefinitely in the security zones it’s established in Lebanon, Syria and Gaza in order to protect communities along the Israeli border, Katz added.
Sunday’s memorandum is expected to extend the shaky ceasefire of April 8 between Iran and the U.S. for 60 days, during which time the countries will negotiate a broader agreement addressing Iran’s nuclear program.
Trump told The New York Times on Sunday that he would renew military strikes on Iran if a nuclear agreement is not finalized.
The post Trump says he plans to talk to Hezbollah amid Iran peace efforts appeared first on The Forward.
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American Jewish leaders across the political spectrum express alarm at Trump’s Iran deal
(JTA) — In 2018, as President Barack Obama struck a deal with Iran to constrain its nuclear production, American Jewish groups were divided: Those on the right excoriated the deal, saying it left Iran a major threat to Israel, while those on the left were more supportive.
This time around, as President Donald Trump has announced a new deal with Iran after months of war that the United States fought jointly with Israel, American Jewish groups are more unified: They aren’t happy.
On the right and the left, Jewish groups are expressing concerns about the deal that Trump and Iran announced on Sunday night, even as its terms have not yet officially come into focus.
Trump has emphasized that the deal reopens the Strait of Hormuz, which Iran closed after the war began on Feb. 28. U.S. Vice President J.D. Vance also told ABC’s “Good Morning America” that the deal would include significant sanctions relief in exchange for Iran’s agreement that it would give up its nuclear weapons program.
But it’s not clear what concessions Iran has made on the nuclear front, while there are no indications other issues key to Israeli security, including Tehran’s ballistic missile program and proxy network, have been addressed. Though Israel and the U.S. undertook the war jointly in February, Israel was not a party to the negotiations and has come under repeated criticism from Trump for jeopardizing talks with Iran.
“At worst, it’s an admission of defeat by the United States,” said Halie Soifer, CEO of the Jewish Democratic Council of America, in a statement on Monday about the deal. The group was founded in 2017 as a successor to the National Jewish Democratic Council, which supported the Obama-era deal, called the JCPOA.
Soifer added, “Donald Trump was so desperate to get a deal with Iran that he was unabashedly willing to push Israel aside, demonstrating — yet again — that Trump has no loyalty or commitment to anyone other than himself.”
The right-wing Zionist Organization of America, meanwhile, expressed gratitude to Trump for taking on Iran but reacted to the deal as it had to the JCPOA, with great concern.
“We call on the administration to disclose the terms as soon as possible,” President Morton Klein said in a statement. “However, the little that we know is deeply problematic.”
Klein’s statement outlined a host of qualms based on reporting about the deal’s possible conditions, including about signs that Trump had agreed to a deal that omitted terms that Trump previously said repeatedly were essential for a U.S. agreement.
“It makes no sense for the U.S. to immediately give up its pressure on the Iranian regime — the blockade that was strangulating Iran economically — without obtaining immediate removal of Iran’s nuclear stockpile, decommissioning of Iran’s nuclear facilities, and destruction of Iran’s deadly missile stockpile,” Klein said.
The progressive group J Street opposed the war from the start and said it welcomed its conclusion. “
At the same time,” it said in a statement, “it is important to acknowledge a basic reality: This costly and illegal war achieved none of the sweeping objectives that were repeatedly invoked to justify it. … The tragedy is that diplomacy had already produced a workable framework. The JCPOA was effectively constraining Iran’s nuclear program until President Trump chose to abandon it.”
AIPAC, the pro-Israel lobby that was one of the strongest opponents of the JCPOA, has not issued a statement about the new deal. But it retweeted a comment from Florida Republican Sen. Rick Scott listing a set of objectives that it’s not clear the agreement achieves.
“Any deal we make with Iran needs to permanently end their nuclear program, end their missile program, and stop their decades-long terror funding,” Scott said.
Scott’s fellow Republican senator, Lindsey Graham of South Carolina, was among those on both sides of the aisle expressing qualms. “I am somewhat concerned that Iran’s view of the agreement seems different than what the American negotiating team is claiming,” Graham tweeted on Sunday, saying that he thought it was “imperative” that Vance present the terms of the deal to Congress for approval.
Vance said on Monday that the deal had been “digitally” signed already despite “technical things” that still needed to be worked out ahead of a ceremony planned for Switzerland on Friday. Speaking to U.S. media, he said he believed the terms were being mischaracterized and that the deal would result in an Iran without nuclear ambitions.
“If the Iranians are willing to give a long-term commitment, along with proper verification, to giving up that nuclear weapon, we’re willing to welcome them into the world economy to lift some sanctions and to turn over a new leaf in that relationship,” Vance said on “Good Morning America.”
Some Jewish groups have been more circumspect in their initial responses.
The Republican Jewish Coalition has not issued a statement on the deal, though it has retweeted Trump’s social media posts promoting it. The coalition did not immediately respond to a request for comment on Monday.
The Democratic Majority for Israel, meanwhile, urged Trump in a statement from its president, Brian Romick, to “bring in serious and experienced negotiators and technical experts to get this deal over the finish line, rather than relying on friends, family, and donors.” Romick also criticized Trump for cutting Israel out of negotiations — but he left some room for optimism.
“We continue to stand with the Israeli people who have been at war for more than two years, the people of Iran who have endured too many decades under a brutal regime and bravely demanded an end to oppression, as well as the Lebanese people who have lived under Hezbollah’s Iran-backed occupation for decades,” Romick said. “We will await the final text of this deal and hopefully bring this war to an end.”
The post American Jewish leaders across the political spectrum express alarm at Trump’s Iran deal appeared first on The Forward.
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Can a liberal Zionist win with the pro-Palestinian movement? Brad Lander is trying.
A voter canvass rally for Brad Lander in Brooklyn’s Carroll Park on Sunday looked, in many ways, like the kind of gathering that helped propel New York City Mayor Zohran Mamdani to power.
There were chants of “Free Palestine.” There was a speech by a prominent Columbia University protest leader. Speakers denounced the war in Gaza as a genocide and called for an end to U.S. military aid to Israel. And there was a repeated emphasis on building a political movement rooted in solidarity between Jewish and Muslim New Yorkers.
The difference was the candidate at the center of it all.
Lander, the former city comptroller who is challenging incumbent Rep. Dan Goldman in the June 23 Democratic primary for New York’s 10th Congressional District, is a self-described liberal Zionist who continues to support Israel’s existence as a Jewish and democratic state and does not identify with the boycott, divestment and sanctions movement against Israel. During his time as comptroller, the city’s pension funds acquired holdings in Elbit Systems, Israel’s largest defense contractor, and touted it during an appearance on an Orthodox radio program.
Yet he has emerged as the highest-profile Jewish elected official in New York on the strength of progressive support. While he was already well known as a Brooklyn City Council member and then mayoral candidate, and gained further attention after getting arrested at a Manhattan ICE court last year, it is his positions on Israel that have come to define his campaign. Lander is embracing much of the language and policy agenda of the pro-Palestinian movement, including describing Israel’s conduct in Gaza as genocide and pledging to oppose additional U.S. military aid while the Israeli-Palestinian conflict continues.
Recent polling has shown Goldman trailing Lander.
Between Zionists and anti-Zionists

Over a plate of crispy potato latkes topped with an over-easy egg at Mile End Delicatessen in Boerum Hill on Friday morning, Lander reflected on the contradiction at the center of his congressional campaign: courting a district with a large and politically engaged Jewish electorate while relying on enthusiastic support from activists who oppose Zionism and believe Israel should not exist as a Jewish state.
“I am very comfortable being in coalition with people who have a different point of view on Israel and Palestine, who, I know, value everyone’s humanity,” Lander said.
That principle, he said, applies equally to what he called “illiberal Zionists” who prioritize Jewish lives over Palestinian lives and to anti-Zionists who reject Israeli suffering or, at the extreme, engage in antisemitic actions. Lander pointed to his decision not to attend last month’s Celebrate Israel Parade, citing the participation of Israeli right-wing politicians. Among those who showed up unannounced were Finance Minister Bezalel Smotrich, who has denied the existence of a Palestinian people. Lander also noted that he stopped paying dues to the Democratic Socialists of America after Oct. 7, 2023, because the group’s New York City chapter participated in a Times Square rally the following day that drew widespread condemnation for celebrating the Hamas attacks on Israel.
Lander said that approach often requires difficult conversations with his allies and some uncomfortable moments on the campaign trail.
He recalled being approached recently on the subway by a young activist who recognized him when Lander was on his way to hear Rachel Goldberg-Polin, the mother of slain Israeli-American hostage, speak at Congregation Beth Elohim. “I don’t shake hands with Zionists,” the person said.
Some of the toughest exchanges have been with fellow Jews, he said.
At the Greek Jewish Festival on the Lower East Side earlier this month, one critic approached him demanding to know his “favorite intifada.” Another began shouting insults. Eventually, Lander said, the first critic turned on the second and urged him to stop yelling so they could have a real argument. “We had a Jewish argument,” Lander said. “Neither of us convinced each other, but we had a respectful conversation across lines of difference.”
Lander said he increasingly sees his role as creating space for conversations many people avoid. “I feel like one of my jobs right now is to try to open up difficult conversations,” he said. “I try to be clear about what I think, and then be in dialogue with people about it.”
A debate over Israel

Brad Lander, the former New York City comptroller, on Aug. 7, 2025. Photo by Victor J. Blue/Bloomberg via Getty Images
Lander is challenging Goldman with the backing of Mamdani, whose upset mayoral victory reshaped New York politics, in a campaign that has gone after Goldman as allegedly out of step with Democratic voters who seek change in Israel.
The divide was on full display during a recent televised debate, where the candidates spent the first 15 minutes of a one-hour forum sparring over the Celebrate Israel Parade, the Park Slope Food Coop’s vote to boycott Israeli products, U.S. military aid to Israel and investments in Israel bonds.
Lander is one of three candidates for Congress that Mamdani has endorsed in an early test of his political clout. The other two endorsees, who appear in campaign promotions alongside Lander and Mamdani, are democratic socialists who have drawn scrutiny for inflammatory comments about Israel. Mamdani has notably stayed out of the race to succeed retiring Rep. Jerry Nadler in Manhattan’s neighboring 12th Congressional District, which includes much of the Upper East and Upper West sides. In that race, the leading candidates refused to use the term “genocide” to describe Israel’s actions in Gaza and voiced support for funding Israel’s Iron Dome missile defense system.
Goldman has assembled support from prominent Democratic and labor leaders and elected officials, including Gov. Kathy Hochul and former House Speaker Nancy Pelosi and many of the city’s Jewish elected officials.
The incumbent, touting an endorsement from the pro-peace group J Street, has argued that his record combines progressive values with strong support for Israel and drew a sharp contrast with Lander by presenting himself as the candidate of unwavering conviction. In remarks to Jewish leaders at the Met Council annual breakfast last month, Goldman declared, “I stand before you as a proud Jew and a proud Zionist — and those of us who feel that way can never waver.” He added, “What we need is more than anything is moral clarity. We need to stand for what we believe in, and I will do that right through the tape.”
Carrying the torch

The outcome of the closely watched Manhattan contest — featuring Assemblymembers Alex Bores and Micah Lasher, Nadler’s endorsed successor, along with Jack Schlossberg, the grandson of President John F. Kennedy who was raised Catholic by his mother — could also shape Lander’s place in Congress if he wins. Should Lasher lose, Lander or Goldman could become New York City’s only Jewish member of Congress.
In the interview, Lander said it’s “fair” to suggest he sees himself as carrying on Nadler’s legacy. He praised Nadler, who served 17 terms in Congress and represented large parts of the district before a 2022 redistricting, as a model of a Jewish lawmaker who combined a strong commitment to Israel with a defense of civil liberties and a willingness to challenge political orthodoxy, pointing to Nadler’s support for the Iran nuclear deal despite opposition from many American Jews.
He also invoked a less familiar predecessor. While reading Molly Crabapple’s recent book on the Jewish Labor Bund, Lander said he discovered the story of Meyer London, the socialist congressman who represented the Lower East Side in the early 20th century (and who was championed by the Forward). “One way to think about my campaign,” Lander said, “is that I’m running to be the second Bundist member of Congress from this district.”
Lander said that Nadler and London’s careers reflected a broader tradition of Jewish political engagement in New York that still resonates today. “One of the things I love about New York,” Lander said, “is that every candidate for office has to have a bagel order.” (Lander’s is an everything bagel with scallion cream cheese, tomato, lox and a light toast.) Nadler made headlines after he was televised carrying a bag of Zabar’s food with him to the second impeachment of President Donald Trump in 2021.
The Mamdani-Lander alliance

The message at the heart of Lander’s campaign was on display throughout Sunday’s rally in Brooklyn, a Jewish-Muslim interfaith canvass that featured the diverse coalition backing his candidacy. It echoed a theme that has become central to Lander’s political identity, stretching back to his years as a housing activist and organizer affiliated with Jews for Racial and Economic Justice and continuing through his alliance with Mamdani during last year’s mayoral race.
In a brief appearance, Mamdani revived the Knicks-inspired poem that has become a staple of social media posts during the NBA finals last week. “My mayor Muslim, my Brad Jewish… and I’m not going to go further,” Mamdani said to cheers. Lander offered to complete the rhyme: “My mayor Muslim, next congress member Jewish. Our city’s alive. Knicks in five. It’s up to us to build a world where everyone can thrive.”
Councilmember Shahana Hanif, Lander’s successor in the City Council, welcomed supporters to what she jokingly called “the beautiful country of Mamdanistan.” She said that solidarity requires difficult conversations and disagreements, adding that she had witnessed Lander’s commitment to both Muslim and Jewish communities.
Among the most notable speakers was Mohsen Mahdawi, the Palestinian activist who led the Columbia University Gaza War encampment and has been targeted in the Trump administration’s deportation efforts.
Mahdawi praised Lander for what he described as a moral break with much of the Jewish political establishment. “He was one of the first Jewish leaders to call and acknowledge what’s happening in Gaza is a genocide,” Mahdawi said. Mahdawi later led a “Free Palestine” chant that Lander joined.
Lander, in his remarks, told the crowd, “As a proud Jewish New Yorker, I will join you in that fight to end occupation and apartheid and genocide.”
The post Can a liberal Zionist win with the pro-Palestinian movement? Brad Lander is trying. appeared first on The Forward.

