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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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High schoolers’ ‘human swastika’ on football field shakes San Jose Jewish community
(JTA) — The photo spread swiftly after a student posted it on social media: Eight California high schoolers were lying on their school’s football field, their bodies arrayed in the shape of a swastika.
Alongside the picture was a quote from Adolf Hitler, threatening the “annihilation of the Jewish race.”
The incident at Branham High School in San Jose began on Dec. 3 and has roiled the local Jewish community in the days since, as the wrenching saga has ignited suspensions, recriminations and alarm from around the world.
The photograph and the response to it were first reported by J. Jewish News of Northern California.
“We don’t want to see hatred,” Cormac Nolan, a Jewish Branham senior, told the local Jewish newspaper. “We don’t want to see the idolization of one of the most evil men to ever walk the face of the Earth. We don’t want someone who spews out hatred like this on our campus.”
The school’s student newspaper reported that the students involved had been suspended, and that dozens of other students walked out to protest the incident.
The San Jose Police Department told J. that it is investigating the incident, and the school’s principal, Beth Silbergeld, who is Jewish, said the school was working with the Anti-Defamation League and the Bay Area Jewish Coalition, a local antisemitism advocacy group, “to ensure that we receive appropriate support and guidance as we work to repair the harm that’s been done to our community.”
Silbergeld told J. that she felt pressure to learn from the incident.
“I’ve been in education for a long time and have seen, sadly, lots of incidences of oppression and hate toward many groups,” she said. “I think that we always have a responsibility as schools to do what’s right and to take action and learn from the experiences of other other schools and other incidents as a way to hopefully eliminate actions like what we’ve experienced.”
The incident is not the first time Branham High School has faced controversy over antisemitism on its campus. In April, the California Department of Education ruled that the school had discriminated against its Jewish students by presenting “biased” content about the Israeli-Palestinian conflict in a 12th-grade ethnic literature curriculum.
It is also not the first instance of a “human swastika” roiling a school community. In 2019, nine middle schoolers in Ojai, California, also arranged themselves in a “human swastika” and faced disciplinary measures from the school.
Exactly what possessed the Branham students to do what they did is not clear. But psychologists told the J. that the teen years are a peak moment for transgressive behaviors that may or may not reflect deep-seated biases.
“It’s a developmental time where you’re doing new things, you’re trying new things, you’re making mistakes, you’re trying to fit in, you’re trying to get laughs and likes,” Ellie Pelc, director of clinical services at the Bay Area’s Jewish Family and Children’s Services, told the newspaper. “And you often do so in some hurtful or harmful ways that you don’t always have the capacity to think through in advance.”
The photo was met by condemnation by California State Sens. Scott Wiener, who wrote that antisemitism was “pervasive & growing” in a post on Facebook, and Dave Cortese, who said he was “deeply disturbed” by the incident in a statement.
“What happened at Branham High School was not a joke, not a prank, and not self-expression — it was an act of hatred,” wrote San Jose Mayor Matt Mahan in a post on X. “The fact that this was planned and posted publicly makes it even more disturbing.”
By Tuesday, the uproar had sparked a response from district leaders. In a post on Facebook, Robert Bravo, the superintendent for the Campbell Union High School District, wrote that the district “will respond firmly, thoughtfully, and within the full scope allowed by Board Policy and California law.” (Displaying a Nazi swastika on the property of a school is illegal in California.)
He added that the school district considered the incident an instance of “hate violence” based on California state education code, which allows for suspension or expulsion in such cases.
“Our response cannot be limited to discipline alone,” continued Bravo. “We are committed to using this incident as an opportunity to deepen education around antisemitism, hate symbols and the historical atrocities associated with them.”
The antisemitic post comes two months after California Gov. Gavin Newsom signed a bill creating a statewide office assigned to combatting antisemitism in California public schools. The office, which is the first of its kind in the country, was met with praise from local Jewish advocacy groups while some critics warned it could chill academic freedoms.
Marc Levine, the regional director of the Anti-Defamation League in the Central Pacific region, called the incident “repulsive and unacceptable” in a statement on X. The incident was also condemned by the Jewish Community Relations Council of the Bay Area, which wrote in a statement that it had been working with the school about “how to ensure an effective response.”
The Bay Area Jewish Coalition also issued a statement on Tuesday, writing that the antisemitic act had “shaken Jewish families across Northern California and beyond.”
“We hope that what happened at Branham serves as a wake-up call for California and for the rest of the country to take the antisemitism crisis seriously and reverse the trend through real, meaningful action and long-term change,” the statement continued.
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Nashville Jewish community center sues Goyim Defense League over alleged campaign of intimidation
(JTA) —
A Jewish community center in Nashville has filed a federal civil rights lawsuit against the neo-Nazi group Goyim Defense League and several of its leaders and affiliates, accusing them of orchestrating a campaign of antisemitic intimidation, harassment and trespass aimed at terrorizing the city’s Jewish community.
The lawsuit was filed Tuesday by the Southern Poverty Law Center on behalf of the Gordon Jewish Community Center, a 120-year-old nonprofit that serves as a major hub for Jewish life in Nashville. The complaint names the Goyim Defense League, its founder and leader Jon Minadeo II, extremist streamer Paul Miller, who is also known as GypsyCrusader, and several associates.
At the center of the case is a January 2025 incident in which Travis Garland, a Tennessee man affiliated with the Goyim Defense League, allegedly disguised himself as an Orthodox Jewish man and infiltrated the Jewish center’s secured campus. According to the lawsuit, Garland livestreamed the intrusion, mocked Jewish customs and the Holocaust, and refused repeated requests to leave before being forcibly escorted off the property by a security guard.
Garland was later arrested and pleaded guilty in state court to trespassing at the Jewish center, receiving a sentence of nearly a year in jail, according to Nashville television station WTVF.
The complaint alleges Garland acted as part of a coordinated effort, receiving guidance and encouragement from Miller and others who followed the incident in real time via video chat and later promoted it online as a “stunt.”
“Using fear and harassment to threaten and intimidate groups is a despicable act that cannot be tolerated in a multicultural society,” Scott McCoy, the Southern Poverty Law Center’s deputy legal director, said in a statement. “This is the second lawsuit the SPLC has brought against the Goyim Defense League for their actions targeting Nashville’s Black and Jewish communities.”
The lawsuit also ties the January incident to a broader campaign by the Goyim Defense League during a 10-day visit to Nashville in the summer of 2024, when members of the group allegedly harassed Jewish and Black residents, assaulted a Jewish man and a biracial man, and intimidated Black children downtown while waving swastika flags. The SPLC previously filed a separate lawsuit on behalf of a biracial man who was assaulted during that tour.
According to the lawsuit, the Jewish center has spent roughly $75,000 on additional security in the wake of the incidents and says staff and members have altered how they use the campus because of heightened fear.
The lawsuit comes as the Goyim Defense League has faced mounting pressure online and in court. Following a recent investigation by Nashville television station WTVF, websites operated by Minadeo were taken offline by their domain registrar, and several of his accounts were suspended from X. Other Goyim Defense League members have been convicted or indicted in connection with violent incidents during the group’s 2024 visit to Nashville, according to local reporting.
The suit invokes the Ku Klux Klan Act of 1871 and other federal civil rights statutes and seeks court protection as well as financial compensation and punitive damages.
“This lawsuit demonstrates the Nashville Jewish community’s resolve to stand firm in the face of antisemitic intimidation and to hold accountable those who perpetrate it,” said Ben Raybin, an attorney for the Jewish center.
For a time, the Goyim Defense League was among the most prolific distributors of antisemitic propaganda in the United States, with members spreading flyers in Jewish neighborhoods and other public spaces. While the group’s online reach appears to have diminished more recently, Nashville has remained a focal point of its activity.
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Rabbi Eliezer Diamond, beloved Jewish Theological Seminary professor and author, dies at 73
(JTA) — Rabbi Eliezer Diamond, who taught at the Jewish Theological Seminary for over three decades and left an indelible mark on generations of rabbis and Jewish scholars, has died.
Diamond died Thursday at 73, following several years battling multiple forms of cancer.
Born in 1952, Diamond received his bachelor’s and master’s degrees and rabbinical ordination from the Rabbi Isaac Elchanan Theological Seminary of Yeshiva University from 1968 to 1977.
But it was at JTS, the Conservative flagship in New York City, where Diamond earned his doctorate in Talmud and was the Rabbi Judah Nadich Professor of Talmud and Rabbinics, that his talents for mentorship and teaching flourished.
“My beloved teacher, a precious mentor and friend to countless Jewish leaders, Rabbi Eliezer Diamond z”l, has departed this world for the next,” wrote Rabbi Menachem Creditor, a scholar in residence and rabbi for the UJA-Federation of New York, in a post on Facebook. “His wisdom changed the course of my rabbinate many times over, something I know to be true for many others.”
Over his long career as a highly respected Talmud scholar, Diamond published a chapter on the rabbinic period in the “Schocken Guide to Jewish Books,” as well as entries in the “Reader’s Guide to Judaism” and “The Encyclopedia of the Bible and Its Reception.” In 2003, he published his only book, “Holy Men and Hunger Artists: Fasting and Asceticism in Rabbinic Culture,” with the Oxford University Press.
Diamond retired from JTS after the fall 2024 semester. In March during the previous semester, his legacy at the school was celebrated in a program titled “Diamonds of Torah: Honoring Rabbi Eliezer Diamond’s Teaching.”
“Generations of students have been profoundly impacted by his teaching, while his writings on prayer, asceticism, and issues of environmental law and ethics have influenced so many in the wider Jewish world as well,” wrote Shuly Rubin Schwartz, the chancellor of JTS, in a statement announcing his retirement.
On Facebook, where Diamond frequently posted photos of his wife, Rabbi Shelley Kniaz, five children and numerous grandchildren, he also documented his health struggles, providing deeply personal and rabbinic testimonies of his experience.
After hearing a grim prognosis in August 2024, Diamond posted, “I am not a statistic; I am a distinct human being, Eliezer Ben-Zion, son of Yehuda Idel and Chaya Golde. No one can know what the Shekhina’s plan is for me. What I do know is that She does not want me to live in the shadow of death but rather to bask in the radiance of life.”
As news of his death spread on Friday, many of Diamond’s former students and friends eulogized him on social media, many of them calling attention to Diamond’s legendary kindness.
Rabbi Ben Goldberg, a former student of Diamond and the rabbi of Congregation KTI in Port Chester, New York, wrote on Facebook that Diamond had “passed on to the supernal yeshiva, where I imagine he will be as beloved as he was in all of the places he taught in this world.” He recalled his time in Diamond’s classes at JTS where, he wrote, it was clear to all that Diamond “cared deeply about his students.”
“More than anything about Talmud, I’ll remember him writing lengthy (and unnecessary) notes of apology for saying something in class that might have been hurtful (which of course, it wasn’t),” Goldberg wrote.
Michael Rosenberg, another former student of Diamond who now serves on the faculty of the Hadar Institute, recalled meeting with Diamond in 2023 where the pair had a conversation that remained with him.
“That conversation was filled with pearl after pearl — about parenting, teaching, being in relationship,” wrote Rosenberg in a post on Facebook. “I am a better parent and teacher because of that conversation, and I am so sad that I will not get to follow up with my teacher and rabbi.”
Beyond his teaching at JTS, Diamond also previously taught at Stern College, the Reconstructionist Rabbinical College, the 92nd Street Y, several Ramah camps and the now-defunct Solomon Schechter High School.
Diamond was also a longtime resident of Teaneck, New Jersey, and congregant of Congregation Beth Sholom, where he regularly held a Torah study session on Shabbat afternoons.
“Rabbi Diamond’s wisdom (and hazzanus [singing]) were matched only by his wit,” wrote David Spielman, who was had Diamond as a high school teacher, in a post on Facebook. “A devout Brooklyn Dodgers fan, he once chastised someone for wearing a Yankees cap, saying it was inappropriate attire for Minyan. He would also say that Ebbets Field would be rebuilt ‘Bimharah b’yamainu.’ Rabbi Diamond will be remembered for that wit, wisdom, and perseverance now that his suffering is finally over.”
Beyond the numerous eulogies that have been written for him on social media, Diamond’s prolific reflections on life and faith endure.
“What draws me back to Hashem, if not to my life as a whole, is Psalm 23 גם כי אלך בגי צלמות לא אירא רע כי אתה עמדי. ‘Though I walk through the valley of the shadow of death I fear no evil for you are with me,’” wrote Diamond in his last post on Facebook. “Wherever I am, God is there too. I hope that I will return home soon.”
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