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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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In Galveston, descendants of a forgotten Jewish migration keep their community’s story alive
(JTA) — GALVESTON, Texas – More than a century ago, this busy Gulf Coast port and longtime vacation destination 50 miles southeast of Houston welcomed so many European immigrants – including some 10,000 Jews – it earned the moniker “The Ellis Island of the West.”
Today, the few remaining descendants of Jewish immigrants from that time period still living on the island are determined to preserve and nourish the story of the Galveston Movement, a mostly forgotten but pivotal chapter in Jewish-American history.
Galveston, an island-city of 53,000 residents, is the fourth-busiest cruise port in the country and the birthplace of the Juneteenth holiday, which commemorates the end of slavery in the United States. With 32 miles of brown-sand beaches, a charming historic district with numerous well-preserved Victorian-era homes, and some 80 festivals held year-round, the island annually attracts 8 million tourists.
It also offers visitors several sites related to the Galveston Movement and what was once a robust Jewish community that produced five mayors, prominent business leaders and two highly renowned rabbis.
The Galveston Movement, also called the Galveston Plan, was a humanitarian effort operated by several Jewish organizations that brought Jewish immigrants from Czarist Russia and Eastern Europe through the port of Galveston between 1907 and 1914. Most arrived in Galveston on steamships from Bremen, Germany, a transatlantic trip that took two to three weeks.
A recent book by English historian and journalist Rachel Cockerell — “Melting Point” — has helped reignite interest in the Galveston Movement. Cockerell, whose great-grandfather David Jochelmann played a key role in organizing the program in Europe, spoke this month at Galveston’s Temple B’nai Israel as part of a U.S. tour promoting the book.
“As soon as started reading about the Galveston Movement, I sort of went down a rabbit hole from which I didn’t emerge for three years,” Cockerell told a group of more than 100 Galvestonians, Jews and non-Jews alike. “I was totally transfixed by this amazing story of Jewish immigration in the early 20th century.”
“I love it,” says Shelley Nussenblatt Kessler, 74, of the heightened attention on the Galveston Movement. Kessler estimates she is one of 25 to 30 “BOIs” — shorthand for “Born on the Island”) — still living in Galveston who are descendants of the Jewish immigrants who came to America as part of the program. Her grandmother and grandfather immigrated from what is now western Ukraine to Galveston in 1910 and 1911.
“Not only am I very proud to be a descendant of two of these immigrants, but I can’t help but think of how lucky I am to be here,” she said. “I’m in awe of what my grandparents did and how they got here, and the sacrifices that they made.”
By the late 1880s, thousands of Jews began fleeing their homes in the Russian Empire to escape antisemitic policies and violent pogroms. Many immigrated to New York and other East Coast cities, resulting in overcrowding and poverty.
Jacob Schiff, a New York banker and philanthropist, financed the Galveston Movement as a way to blunt an anticipated wave of antisemitism on the Eastern seaboard, which might lead to immigration restrictions. Schiff sought to find suitable alternative destinations in the American South for the influx of Jewish immigrants.
Charleston, South Carolina, which had a long-established Jewish community, was considered but city leaders there only wanted Anglo-Saxon immigrants. New Orleans was also in the mix but there were concerns about periodic outbreaks of yellow fever.
Enter Galveston, a port that checked all of the boxes. It had a deep-water harbor that could accommodate large ships and an extensive railroad system available to transport immigrants to other cities and towns.
“Really the purpose of Galveston was to channel the immigrants into other parts of Texas and up the middle of the country west of the Mississippi,” said Dwayne Jones, a historian who is CEO of the Galveston Historical Foundation.
Jones says there was another key reason Galveston was selected: There already was a well established Jewish community that was thriving in the city’s business and political circles. In fact, Galveston had elected its first Jewish mayor — Dutch-born Michael Seeligson — as far back as 1853.
“It was a more tolerant community with a depth of diversity you didn’t see in other places,” Jones said. “It also had a long history of Jewish leadership and activities in Galveston.
The first Reform congregation in Texas, Galveston’s Congregation B’nai Israel, was established in 1868. Twenty years later, London-born Henry Cohen, who was only 25 at the time, became the congregation’s rabbi. Cohen led B’nai Israel for a remarkable 64 years until his death in 1952. It’s believed to be the longest tenure of a rabbi at the same congregation in U.S. history.
In 1900 Galveston was decimated by a storm known as the Great Galveston Hurricane. It remains the deadliest natural disaster in American history, with an estimated 8,000 fatalities, about 20% of its population at the time. Two-thirds of the island’s buildings and homes were destroyed. Cohen and other Jewish leaders played a major role in the relief and reconstruction efforts that followed.
“Jewish leadership took a really powerful role in rebuilding the island,” says Jones. “Without that leadership, I don’t think Galveston would have come back as it did.”
Seven years after the hurricane, the first ship that was part of the Galveston Movement – the S.S. Cassel — arrived from Bremen with 86 Jewish passengers. Cohen – who was proficient in 10 languages — was the humanitarian face of the movement, meeting ships at the Galveston docks and helping guide the immigrants through the cumbersome arrival and distribution process.
The arrivals were processed at the Jewish Immigrants’ Information Bureau headquarters in Galveston, which gave the immigrants rations and railroad tickets to more than 150 towns in Texas and other places west of the Mississippi River.
Unlike a vast majority of the immigrants who had only a brief stopover in Galveston before settling in other communities, Kessler’s grandparents decided to remain on the island. Her grandfather was a painting contractor while her grandmother worked as a housekeeper.
Adjusting to life in Texas proved to be a struggle for many immigrants. Kessler’s grandparents decided they would be happier back in Europe, even buying passage on a ship so they could return to their homeland. But World War I broke out, canceling their trip.
“The harbormaster told my grandparents to hold their tickets until after the war, and if you want to go back, we’ll redeem them,” Kessler said. “Thank God, they didn’t go back.”
By 1914, declining economic conditions and a surge in nativism and xenophobia — a forerunner of today’s anti-immigration climate — brought an end to the Galveston Movement. Still, the program resulted in an estimated 10,000 persecuted Jews finding new homes in the American hinterland in places few had imagined.
The Galveston Historic Seaport Museum chronicles the immigrant experience in an interactive exhibit called “Ship to Shore.” The exhibit includes a prominent photo of Henry Cohen. Computer terminals enable visitors to search for information taken from ships’ passenger manifests pertaining to their ancestors’ arrival in Texas. The Galveston County Museum, located inside the county courthouse, also features artifacts related to the Galveston Movement.
Kessler’s late husband Jimmy, who died in 2022, was another key figure in Galveston’s Jewish history. Jimmy Kessler served as B’nai Israel’s rabbi for 32 years until his retirement in 2014. He also was the founder and first president of the Texas Jewish Historical Society, which is now 45 years old and has more than 1,000 members.
Jimmy Kessler was devoted to telling the story of the Galveston Movement, writing three books about the area’s Jewish history, including a biography of Henry Cohen called “The Life of a Frontier Rabbi.” The street on which B’nai Israel is located was renamed Jimmy Kessler Drive in 2018, honoring his service to the congregation and the greater Galveston community.
“I’m married to a street,” joked Shelley Kessler, adding, “Jimmy, with what he did to preserve Texas Jewish history, kept all of this [the Galveston Movement] in the forefront.”
B’nai Israel, which now has a membership of 125 families, relocated to a new building in 1955, named the Henry Cohen Memorial Temple.
The congregation’s original synagogue – built in 1870 – was the spiritual launching point for the Jewish immigrants who were part of the Galveston Movement. It still stands on Kempner Street (named after a prominent Jewish family that included Mayor Isaac Kempner) in downtown Galveston. The building is now a private residence. Galveston also has a small Conservative synagogue, Congregation Beth Jacob, that was founded in 1931.
Robert Goldhirsh, 75, former president of Congregation B’nai Israel and another descendant of immigrants from the Galveston Movement, has been the caretaker of the Hebrew Benevolent Society Cemetery for the past three decades. Several hundred Jews — some of whom came to America in the Galveston Movement — are buried in the cemetery. Henry Cohen also is interred there.
Both Goldhirsh and Kessler say that despite perceptions of deep-rooted intolerance in Texas, they’ve encountered little to no antisemitism in Galveston.
“Most of the people I know, it makes no difference that I’m Jewish,” Goldhirsh said. “We’re just Galvestonians.”
Indeed, Goldhirsh says the biggest threat to Jewish life on the island comes from Mother Nature. With climate change a contributing factor, recent years have seen a significant rise in weather-related disasters in Texas. For instance, Hurricane Ike in 2008 led to widespread flooding on Galveston Island and caused water damage in both synagogues.
“During one of the High Holiday services, there was a hurricane headed this way and we had to cancel for fear that the congregants would be caught in a bad storm,” he recalled. “You have to listen to the weather reports. If they say ‘leave,’ you better leave.”
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Shunned by the right, targeted by the left, Eva Illouz confronts antisemitism masquerading as academic freedom
Last month, the Dutch city of Rotterdam became the latest stage for antisemites parading as anti-Zionists. It occurred at the city’s Erasmus School of Social and Behavioral Sciences, named after Desiderius Erasmus, the great Dutch humanist best known, rather ironically, for the satirical work, In Praise of Folly. In this instance, however, the academic fools strutting as anti-Zionists made the mistake of targeting the wrong person, Eva Illouz.
A member of the School for Advanced Studies in the Social Sciences in Paris, Illouz is a renowned sociologist who has published several influential books on the role played by emotions in politics and economics. No less important, Illouz is a prominent public intellectual in France, where she is a frequent contributor to Le Monde, and Israel, where her byline is often found in the pages of Haaretz.
Illouz also holds the dubious distinction of winning but not receiving the prestigious Israel Prize. Earlier this year, the prize committee chose her for the award — previously given to figures like Amoz Oz, Martin Buber, and Gershom Scholem — but their decision was nullified by Yoav Kisch, the minister of education. Outraged that Illouz signed a petition sent to the International Crime Tribunal in 2021 to investigate alleged Israeli war crimes in the West Bank, Kisch denounced her “anti-Israel ideology.”
This was not the last folly that would befall Illouz this year. Invited to give a talk, “Romantic Love and Capitalism,” at the Love Lab, a research department at the Erasmus School, Illouz was then abruptly disinvited. Last month, she learned from the lab’s director that “not all the members of the faculty were “comfortable with the initial invitation.” The reason, predictably, was Illouz’s former affiliation with Hebrew University, even though she no longer taught there. While the decision was not unanimous, the director added, it was nevertheless arrived at “democratically.”
In the spirit of Erasmus, Illouz replied that she was “delighted to learn that a truly antisemitic decision was arrived at democratically” for which the “faculty members must feel all the more virtuous.” But Illouz also asked a lawyer to challenge the decision which, earlier this week, led the school’s rector to issue both an official apology and a new invitation to speak at the school.
While Illouz will not pursue her case, the significance of this affair remains pertinent. I asked Illouz to sit for a Zoom interview on her thoughts about this affair and the lessons we might take from it. The following conversation, slightly edited for reasons of space and style, begins with Illouz’s response to my question about the disinvitation.
Eva Illouz: If you are disinvited it could mean one or two things. First, it can be your opinion, but then, you know, there is nothing in my opinions that really changed since the time I was invited. And usually, if it is an opinion, people care to let you know. They want to let you know it’s because you spoke badly of trans people or because you express an offensive view about the biology of men and women or the hierarchy between the sexes, whatever. If it’s not an opinion, and of course it was not, then it means that it’s something about you.
This is where I think it gets interesting. The journalist from Le Monde managed to get a hold of one of the persons at the Love Lab, and the person told her that I still had a connection to Israel, And the proof of it was my email address. This is getting, I mean, really bizarre. But in fact, it’s not so bizarre because I think modern antisemitism is this capacity to turn Jews into an essence. An essence is something you cannot change. In the Christian world Jews could convert. They were evil, but not an essence. Modern anti-Semitism makes Jews into an evil essence. And this has been simply transposed to Israelis and Israeliness via decolonial discourse. An essence is something you can never leave behind. It defines your being. Like an email address.
Robert Zaretsky: But the notion of being Israeli, as an essence, that’s simply a surrogate, is it not, for anti -Jewish sentiment, a form of anti-Judaism?
Yes, absolutely. Israelis are Jews but because hating Jews is out of fashion, Zionism and Israel become code words, conceptual substitutes for Jews. And the effects, interestingly enough, are exactly the same as they were in the Middle Ages or later times, namely to ostracize and isolate. To create a real or symbolic ghetto. IA ghetto is a place to which Jews are assigned because they are not allowed to interact with others. BDS ostracism and exclusion are strangely and eerily reminiscent of the ghetto.
So then, in a way, what you’re suggesting is the BDS movement or what took place with the Love Lab at Rotterdam was the making of a virtual ghetto.
Absolutely, yeah. By the way, I think it’s interesting to note that in the homepage, I believe, of the BDS, they mention only institutions and not individuals.
Exactly, but they made an exception in your case.
In my case and in many other cases. I am not sure BDS speaks in good faith, because it is very unclear who does or doesn’t represent institutions and when an individual starts and a representative ends. Unsurprisingly Israeli institutions have become Israeli individuals, Israeli individuals have become Zionists at large, and Zionists are, surprise, Jews. All of these categories are intricately connected to each other. But they can hide safely behind these thick layers of obfuscations which turn anti-Zionism into an opinion.
How odd that earlier this year you were awarded the Israel Price, which was then clawed back by Netanyahu’s government because, in their eyes, you advocate an “anti-Israel ideology.”
Exactly. And it shows that the left, the extreme left and the extreme right use the same tactics.
Extremes meet.
They meet, they use the same tactics, and they are basically the same kind of people. They are bullies. They simply are bullies. As Trump says. If you’re not 100 % with me, I’ll go after you. Each side is a Trumpist at heart. If you’re not 100 % with them, they go and they come after you.
Which makes him the most dubious of allies for American Jews who think that Donald Trump, in fact, will protect Israel which, in fact, this not Donald Trump’s motivation. It’s purely transactional. And for an older generation of American Jews, unlike my children’s generation, they see Trump as a shield. And I think they are profoundly mistaken.
I mean, look at what is happening now. All the neo-Nazis ghosts are coming out. i They are like a Frankenstein creature which you can no longer control. Trump in power has unleashed the darkest forces in America. The darkness of these forces has perhaps no precedent in the history of your country and the Jews will be in the middle.
It’s created a permission structure for people who have always felt this way to finally speak out aloud about what they feel towards Jews, what they feel towards blacks, what they feel towards women.
In my opinion, Nick Fuentes is the real scary stuff. Judith Butler and Masha Gessen and Pankaj Mishra are adversaries (people I disagree with) but not enemies.
At first glance, the Rotterdam affair seems to have a happy ending. The university issued a public apology for what took place and made it very clear that what they did should not have been done. And so, one is tempted to say all’s well that ends well, but is that true?
It’s a small battle, but I’ve won it and its important for many reasons. One is that I went and took a lawyer who decided to go to the European court of justice and say, this is a blatant case of discrimination, which on the basis of nationality is prohibited as much as race or gender. Each one of us needs to refuse and fight against any act of discrimination not only because we are Jews but because we believe in the constitutional values of our countries.
Do you believe really that it was just legal pressure or that the administration realized that it had committed a mistake?
I will never know. I mean, you and I can speculate about it, but we will not know empirically what made them change and do this. They disavowed their faculty member and they took a position that is today, you know, not easy to take, certainly in Holland, where the freedom of expression is extremely wide. I have to credit the rector; it must not have been a very easy decision to make.
What does this suggest about the role of university administrators?
I think university presidents need to be empowered. They need to be given more power to be able to make these kinds of judgments. Academic freedom has been the cover to excuse many egregious actions. I think it needs to be much clearer that academic freedom is actually much more limited than freedom of expression. Academic freedom is a misnomer. It is only the freedom to decide the content of your research and of what you teach. The classroom context actually prohibits you from saying a great deal many things and it’s a very good thing too.
Don’t you worry this would be considered a form of censorship?
As a French woman, I take it for granted that we have to do balancing act between freedom and the collective good. This is why we French people prosecute hate speech. We have rules and limits to protect the integrity and dignity of people. Strangely enough this applies to every single minority except for the Jews. It doesn’t work for them. If I had been a black woman, I want to hope there would have been an immediate scandal inside the university. And I believe there would have been. At least, I want to hope so. But somehow being excluded as a Jew diminishes the seriousness of the offense.
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Sarah Hurwitz, former Obama speechwriter, creates firestorm with remarks about Holocaust education
(JTA) — In the safe confines of a gathering of Jewish fundraising and communal professionals, Sarah Hurwitz’s remarks about antisemitism and Holocaust education earned polite applause. By the time they made it to social media, they’d become kindling in a rhetorical firestorm over the Gaza war — and the uses and abuses of Jewish memory.
Hurwitz — a former speechwriter for both Barack and Michelle Obama who has written two books about her embrace of her Jewish identity as an adult — was one of three panelists Nov. 16 at the opening plenary of the General Assembly of the Jewish Federations of North America in Washington. They were asked to address antisemitism and Jewish identity at a “crossroads.”
Speaking from notes, she began her remarks with the fairly uncontroversial observation that “young people” are exposed to a media diet that amplifies the fringe, including antisemitic influencers like Nick Fuentes. She also made the somewhat more contentious point that images of “carnage” in Gaza are making it hard for defenders of Israel like her to debate “facts and arguments” with younger Jews.
But then she veered into talking about Holocaust education, suggesting that the Jewish “bet” on promoting Holocaust education had backfired, at least as a vaccine against antisemitism.
“Holocaust education is absolutely essential,” she said. “But I think it may be confusing some of our young people about antisemitism, because they learn about big, strong Nazis hurting weak, emaciated Jews, and they think, ‘Oh, antisemitism is like anti-black racism, right? Powerful white people against powerless black people.’ So when on Tiktok, all day long, they see powerful Israelis hurting weak, skinny Palestinians, it’s not surprising that they think, ‘Oh, I know the lesson of the Holocaust is you fight Israel. You fight the big, powerful people hurting the weak people.’”
Hurwitz’s framing could be seen as descriptive, explaining how the emotional structure of Holocaust education — emphasizing victimhood, power imbalance and trauma — leads some students to align emotionally with Palestinians rather than with Jews. She went on to suggest that moral lessons from the Shoah are often taught in a way that’s too binary — oppressed vs. oppressor, powerless vs. powerful — without helping students understand how antisemitism functions in complex ways, even when Jews have sovereignty and power.
But beyond the GA audience, the backlash was fast and fierce. Instagram and Reddit filled up with posts accusing her of saying, as one post put it, “that it was a mistake to teach Americans that genocide is bad.”
Jenin Younes, legal director of the American-Arab Anti-Discrimination Committee, accused Hurwitz of using Holocaust trauma to silence criticism of Israel’s military operations.
“Holocaust education is not failing,” she said. “It’s succeeding — because it is teaching young people to recognize oppression and call it out, even when it doesn’t serve political agendas.”
Progressive Jews also objected. “She’s not disagreeing with the moral lesson that we should stand against the powerful harming the vulnerable,” wrote Rabbi Sandra Lawson on Substack. “She’s upset that people are applying it universally. The lesson was supposed to stay contained, meant only for certain victims.”
The point of Holocaust education, wrote journalist Spencer Ackerman, is “[n]ot to exceptionalize Jewish suffering, but to activate solidarity. To recognize that there is a continuum of atrocity perpetrated by dominant classes against subjugated ones.”
Hurwitz’s remarks about a central pillar of Jewish advocacy may have been tailor-made for the JFNA crowd, made up of mainstream Jewish professionals uneasy about whether current tools — Holocaust education, Israel trips, anti-antisemitism training by pro-Irael groups — can stack up against the anti-Israel messages young people encounter. JFNA has joined several initiatives aimed at presenting a more “nuanced” view of the war in Gaza, with the goal of countering misleading or anti-Israel narratives in the mainstream and social media.
But Hurwitz also entered a decades-old — and, since Oct. 7, increasingly fraught — debate over the goals of Holocaust education. Does “never again” mean a universal call to protect human rights and prevent genocide, or is it a narrower call to make sure Jews are never again vulnerable to mass murder? And if the latter, does that somehow inoculate Israel from accusations that it can, in the interest of self-defense, oppress a weaker people?
That debate was at the heart of a dust-up in September, when Los Angeles’ Holocaust museum deleted an Instagram post that proclaimed, “‘Never again’ can’t only mean never again for Jews.” The graphic showed six interlocked arms of different colors, one with an Auschwitz tattoo. Another slide declared: “Jews must not let the trauma of our past silence our conscience.”
The museum explained that it deleted the post because it was “easily open to misinterpretation by some to be a political statement reflecting the ongoing situation in the Middle East.” Indeed, appreciative supporters of Palestine and angry supporters of Israel read the original post as a statement about the death toll and hunger crisis in Gaza.
Ben Ratskoff, an assistant professor at Occidental College in Los Angeles, wrote that the museum’s retraction “reflects a deeper turn away from the universalist approach that has been at the heart of institutional Holocaust memory culture since the 1990s.” Elie Wiesel, he noted, framed the Holocaust as “a Jewish tragedy with universal implications and applications.” In 2000, the Stockholm Declaration, which founded the International Holocaust Remembrance Alliance, also declared that “the Holocaust will always hold universal meaning.”
“Teaching about the Holocaust,” the U.S. Holocaust Memorial Museum explains on its web site, “can inspire students to think critically about the past and their own roles and responsibilities today.”
Israeli historian Amos Goldberg noted in July that Holocaust memory in the West deals with a deep tension between two sentiments. In the first, “human rights-oriented” version, “the world pledged itself to human rights, to curbing nationalism, and to strengthening democracy as a lesson from the Holocaust.” The second sentiment, he writes, “was empathy toward the Jews as the primary victims of Nazism, and their perception as Europe’s ultimate ‘Other.’”
With Israel facing accusations of genocide in Gaza — including from Israeli scholars like Goldberg, the International Association of Genocide Scholars and the Israeli human rights group B’Tselem — these divergent lessons of the Holocaust have been fiercely debated, and sometimes weaponized.
After the massacre of Oct. 7, supporters of Israel invoked the Holocaust to express their feelings of vulnerability. “The murderers of Hamas are guided by the exact same goal” as the Nazis, Israeli Prime Minister Benjamin Netanyahu declared at Israel’s official Holocaust Remembrance Day commemoration in 2024. Many pointed out that Oct. 7 was the deadliest day for Jews since the Holocaust, implying a parallel of effect if not scope.
Palestinians and their supporters also invoked the Holocaust, a comparison that intensified as the war ground on and accusations of “genocide” made the comparison at least implicit.
Jewish groups not only denied the accusation of genocide, but rejected the comparison, whether made by Hamas or the United Nations special rapporteur on Palestine.
“These comparisons are not simply misguided or exaggerated; they have a double-edged effect,” wrote Simone Roadan-Benzaquen, managing director of the American Jewish Committee’s Europe office, in January. “On one hand, they trivialize the Nazi atrocities by equating them with a contemporary conflict, tragic as it may be, that differs fundamentally in purpose and scope. On the other, they invert historical roles, casting Jews — victims of an unparalleled genocide — as today’s oppressors….
“The result is an assault on memory itself.”
Hurwitz served as chief speechwriter for Hillary Clinton during the 2008 presidential campaign, later as senior speechwriter to Barack Obama, and, from 2010 to 2017, as head speechwriter for Michelle Obama. After leaving government, Hurwitz wrote about her personal journey from “lapsed” or “cultural” Jew to one more deeply engaged with its core texts, rituals and history. Her two books on that journey have made her a popular draw on the Jewish lecture and podcast circuit.
It’s by no means clear if Hurwitz intended to say, as critics charge, that Holocaust education was a mistake because it fostered sympathy for the Palestinians. She did not respond to a request for an interview.
But in her latest book, “As a Jew,” published in September, she does argue that Holocaust education fails if it doesn’t explore the full historical scope of antisemitism, or, taking inspiration from the writer Dara Horn, if it doesn’t show how Jews lived in addition to how they died.
“If the main thing you know about antisemitism is the Holocaust, it’s easy to get the impression that antisemitism originated sometime in the twentieth century, and the Holocaust was a one-off — that out of nowhere, after just a few decades of hating Jews, the civilized world lost its mind and started killing them,” she writes.
Her book also includes a spirited defense of Israel, which puts her in the crosshairs of anti-Zionists and other harsh critics of Israel. At the GA, Hurwitz may have been describing the limitations of Holocaust education in teaching about antisemitism, but she waded directly into a fight about applying the lessons of the past to the crises of today.
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