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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Israel Votes in Favor of Iran Joining International Cheer Union: ‘The Iranian People Are Not Enemies’
Ludmila Yasinska, far right, posing with members of the Israeli Cheer Union competing at the 2026 ICU World Cheerleading Championships in Orlando, Florida. Photo: Provided
Israel’s representative at the International Cheer Union (ICU) General Meeting in Orlando, Florida, this week voted in favor of Iran becoming a member nation of the organization.
Ludmila Yasinska, president of the Israeli Cheer Union, attended the annual meeting in-person and voted for Iran joining the ICU, the official world governing body for cheerleading.
The decision was approved, and a total of five applicant countries have newly joined the organization: Iran, Sint Maarten, Iceland, Ethiopia, and Sierra Leone. The ICU now has 126 national federation members across all continents, and each receives one vote for all General Meeting voting processes.
“The vote in favor of Iran’s participation in international competitions expresses a clear distinction between the Iranian people and the terrorist regime,” Yasinska told The Algemeiner. “It is a values-based position that sees the Iranian people not as enemies, but as human beings who seek to take part in the international arena, to compete, and to be partners in an open and fair world. It is also a statement of hope — that despite the complex reality, there is room to distinguish between citizens and leadership, and to extend a hand toward a different future.”
“May the day come when we can stand side by side and cheer together,” she added.
According to experts, the vast majority of the Iranian people oppose the authoritarian, Islamist regime that has ruled the country since 1979. In January, the regime’s security forces killed and imprisoned tens of thousands of civilians to crush anti-government protests that erupted across Iran.
The ICU General Meeting took place before the start of the 2026 ICU World Cheerleading Championships. This year, Israel competed in the international competition for the first time ever. The championships started on Wednesday and concluded on Friday.
“It was an amazing feeling and a great source of pride to represent Israel on the world stage,” Yasinska told The Algemeiner. “Despite all the difficult times and the situation in Israel before the championship, we never stopped believing or working toward this moment.”
The competition occurred amid a ceasefire pausing the US-Israeli military campaign against Iran, whose leaders regularly call for Israel’s destruction. Before the temporary truce went into effect, Israelis spent weeks running to bomb shelters as the Iranian regime launched barrages of ballistic missiles at the Jewish state. Iran’s chief terrorist proxy, Hezbollah, also fired rockets at northern Israel from Lebanon.
“There were times when we had to train on Zoom because we could not leave our homes. We also had one intensive week where some of our girls from the north stayed in our homes, just so we could have the opportunity to train together as one team,” Yasinska explained. “After all of this hard preparation, sacrifice, and determination, to finally represent our country was incredibly emotional and meaningful. It is a huge honor for us, and it was very important to show the world that Israel is on the international map of this sport — standing strong, competing proudly, and doing the very best we can.”
In 2021, the ICU was granted full recognition by the International Olympic Committee.
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London Gallery Cancels Antisemitic Art Exhibit After Pro-Israel Lawyers Intervene
Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
A gallery in southwest London has canceled a traveling art exhibition that it was set to host next month after a group of pro-Israel lawyers expressed concern about the show’s artwork promoting antisemitic content, including conspiracy theories about Jews and images that demonize Israeli and Jewish individuals.
“Drawings Against Genocide” by British artist Matthew Collings was set to be open at the Delta House Gallery in Wandsworth from May 16-24. The gallery is owned by Pineapple Corporation and Delta House Studios Ltd. After UK Lawyers for Israel (UKLFI), an association of British lawyers who support the Jewish state, wrote a letter to the gallery’s owners about the exhibit’s antisemitic content, they canceled the event.
“We were unaware of this intention for an exhibition as it was arranged without any consultation with the owners of the artist studios at Riverside Road,” Pineapple Corporation Chairman Tom Berglund wrote in a letter to UKLFI on Friday that confirmed the exhibit has been called off. “We all hope the issues on the ground in the Middle East can eventually be resolved,” he added.
Last month, “Drawings Against Genocide” was displayed at a gallery in Margate, a seaside town in England, and garnered widespread criticism for promoting anti-Israel and antisemitic narratives and imagery.
A spokesperson for UKLFI said freedom of expression “does not extend to the promotion of material that relies on antisemitic tropes, dehumanizing imagery, and conspiracy narratives about Jews.”
“There is a real danger in normalizing antisemitic imagery and narratives in cultural spaces,” the spokesperson added. “When material that demonizes Jews or recycles classic antisemitic tropes is presented as legitimate artistic expression, it risks lowering the threshold for what is considered acceptable in public discourse. At a time when Jewish communities in London and across the UK are already facing a significant rise in antisemitic incidents and attacks, it is particularly important that institutions act responsibly. The wider environment in which hatred is trivialized or excused can contribute to a climate in which such attacks become more likely.”
Collings’ drawings feature swastikas, often alongside the flag of Israel, show Jews surrounded by skulls, depict ancient Israelites with horns, and compare Israel to Nazi Germany. One drawing shows Sotheby’s French-Israeli owner Patrick Drahi as a “fanatic Zionist” who eats babies alive. Others demonized in Collings’ work include Israeli Prime Minister Benjamin Netanyahu, pro-Israel writer and journalist David Collier, and film director Quentin Tarantino, who resides in Israel with his family.
Some drawings also address the deadly Hamas-led terrorist attack on Oct. 7, 2023, in Israel. One artwork denies that sexual violence took place during the massacre while another falsely claims there is “no reliable evidence whatsoever” about some of the violence orchestrated by the Hamas terrorist organization.
UKLFI told the gallery’s owners that Collings’ artwork could “potentially engage provisions under the Public Order Act 1986 and expose both the artist and the gallery to legal risks.”
Collings insists that his artwork is criticism of Israel and Zionism, but not antisemitic. He wrote in an Instagram post that his drawings “are a window into the Zionist lobby’s connection to our government, mainstream media, and the art world. The images depict individuals implicated in the genocide in Gaza as well as challenge the notion that being against Zionism is antisemitic.” He said in a separate post that his art exhibit “fights against the atrocities Israel is committing” and will “go on touring until Palestine is free.”
“Venues around the world are lined up to host it. Sold works are replaced by new ones,” he added. “Ongoing realities are pictured. A real bloody genocide is the subject. And be damned to unreal absurdities uttered by Zionist defenders of the indefensible.”
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Shabbos Kestenbaum: Administrators Have a Duty to Protect Jewish Students and Continue to Fail
The campus of Smith College in April 2024. Photo: Instagram/Screenshot
Across the country, we’re watching the same play staged, with the same script. Earlier this month, students at Ohio University passed a BDS referendum. Last week, a different BDS referendum passed at UC Berkeley. At Smith College, the Advisory Committee on Investor Responsibility considered a BDS proposal on April 16 and then went silent on its timeline. On April 22, at San Diego State, the student government held its final vote and passed a BDS resolution.
Four campuses, four tests, and the question for every administrator is the same: Will you stand up now, or will you do what Harvard did and let the crisis metastasize? I know the answer when administrators fail.
As a former Harvard student, I watched an institution ignore more than 40 written appeals to its antisemitism task force. I filed a federal Title VI lawsuit as a last resort. A federal judge rejected Harvard’s motion to dismiss. Harvard adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism in January 2025 as part of a related settlement, and my case settled four months later. But none of that had to happen. If Harvard had rejected the ideological premises of the BDS movement clearly and early, rather than treating them as legitimate academic discourse, the crisis that engulfed its campus might have been contained.
The four campuses now facing BDS votes should learn from Harvard’s failure, not repeat it.
Ohio University represents the worst kind of response: the response that isn’t. When a BDS referendum passed on campus, the university’s only pushback came through Senior Director of Communications Dan Pittman, who told Jewish outlets that the university “will neither consider, nor act upon, any resolution or referendum that proposes illegal actions.” The statement was never posted on the university’s official channels. The president’s office has said nothing publicly. A quiet quote buried in the Jewish press is not a condemnation. It is a hope that the story will disappear. American Jewish students at Ohio University deserve a public, forceful, unambiguous rejection from President Lori Stewart Gonzalez, delivered on university letterhead and posted to the university’s own website.
UC Berkeley now faces the same test. On April 18, the student government’s referendum passed, yet Chancellor Rich Lyons has not publicly rejected the result. Berkeley has already lived through the consequences of administrative hesitation. In March 2026, Berkeley Law paid $1 million to settle a federal discrimination lawsuit after its “Jewish-free zones” and harassment of American Jewish students became national news. The university has been sued once for antisemitism. It should not need to be sued twice before its chancellor states plainly that the endowment will not be conscripted as a political weapon.
Smith College has an easier task and has somehow found a way to fail at it. In March 2024, the Advisory Committee on Investor Responsibility rejected an earlier BDS proposal, finding Smith’s exposure to the targeted companies “negligible and entirely indirect.” On April 16, the committee considered a second, nearly identical proposal. Smith spokesperson Deb McDaniel stated that she “was not aware” of any formal timeline for the board to vote on the matter. That is the institutional equivalent of closing the blinds. Smith does not need a new study, a new committee, or a summer recess before delivering the same answer it delivered last year. The trustees should reaffirm the 2024 decision on the merits, in public, before the next academic year begins. Every week of silence is a week in which American Jewish students at Smith spend wondering whether their college has quietly switched sides.
This week, San Diego State University passed its BDS resolution, and the administration must clearly demonstrate that no divestment demand will be acted upon. President Adela de la Torre should not wait for the student government to humiliate itself on camera before defending the university’s fiduciary duty. American Jewish students at SDSU are entitled to know where their president stands, and they are entitled to know it in public, in writing, and this week.
These four cases share a single feature: Administrators who know the right answer and are hoping someone else will deliver it for them. Brown’s Corporation rejected divestment in October 2024. Bowdoin rejected it in March 2025. Dartmouth’s committee rejected it nine to zero. Columbia’s president said the university “will not divest from Israel.” Every institution that has engaged the question seriously has reached the same conclusion. The problem is not that the case against BDS is weak. The problem is that too many administrators would rather be quietly correct than publicly brave.
Quiet is not an option anymore. A 2026 study found that 42 percent of American Jewish students have experienced antisemitism on campus, and 34 percent hide their Jewish identity out of fear. These numbers are not abstractions. They are the direct product of administrative timidity in the face of a movement whose explicit goal is the delegitimization of the Jewish state and the isolation of American Jewish students on American campuses.
On Oct. 7, 2023, young American Jews woke up. We are not going back to sleep. We are watching Ohio University, UC Berkeley, Smith College, and San Diego State. We expect administrators who were hired to protect students to do their job.
Shabbos Kestenbaum is a political commentator at PragerU and a former lead plaintiff in a civil rights lawsuit against Harvard University.