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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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‘Mr. Jambo’ is the sendup of Paul Simon that we need now
Paul Simon may be having his quiet celebration, but a viral music video refuses to let the musical icon go quietly for his classic, but often questionable, forays into Africa.
Jewish comedian and musician Kyle Gordon’s song “Mr. Jambo” is both tribute and critical sendup of 1986’s Graceland, Simon’s seminal ethnomusicology experiment, for which he controversially broke a cultural boycott of Apartheid South Africa.
While the music video starts with a spinning globe a la Toto’s “Africa,” the jaunty rhythm and Gordon’s appearance in a Mets cap leaves no doubt the artist he had in mind when he self-financed a trip to South Africa and Eswatini.
Gordon’s character is a wide-eyed and willing fetishizer of Africana, bothering a beleaguered man he calls “Mr. Jambo” (likely a misunderstanding — Jambo means “hello” in Swahili). Jambo responds to Gordon’s requests for enlightenment and wisdom in Zulu, and our protagonist admits “I couldn’t speak his language, I couldn’t even understand a word. But I knew the meaning was what I decided I had heard.”
The meaning leads us to the chorus, a litany of cliches about nature, love and “ancient scrolls,” which, admittedly, does sound a lot like Toto. (Jambo’s true words, visible if you watch with subtitles, translate as “I don’t speak English. Do you have a translator? Stop yelling at me.”)
Gordon’s satire, a collaboration with local African musicians, nails Simon’s sound while simultaneously poking fun at the use of decidedly non-African brass instruments as played by men in traditional garb.
Now Graceland is an iconic record and the work of Ladysmith Black Mambazo, whom the album elevated to international attention, is sublime. But there is undoubtedly a bit of weird anthropological tourism behind the endeavor. (Norman Mailer would have notes.)
I had the opportunity to see Simon live at Tanglewood last month, where he performed to a crowd composed in no small part of his demographic contemporaries. He played some songs from Graceland (following his soporific “Psalms”). When he broke into “Under African Skies,” the opening line of which is “Joseph’s face was as black as night/The pale yellow moon shone in his eyes,” it took a lot to suppress the cringe.
Gordon’s riff could, in fact, be a sort of antidote, acknowledging that yeah, the music is good, but also kinda messed up right?
As the “Planet of the Bass” star told Vulture, the Africans weren’t only in on Gordon’s joke, they were laughing at him.
That is both a miracle and a wonder.
The post ‘Mr. Jambo’ is the sendup of Paul Simon that we need now appeared first on The Forward.
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For this fashion-forward rabbi, shoes and scripture are intertwined
The rabbinate doesn’t have one look, and Reform Rabbi Arielle Stein’s version is chic, creative and fashion-forward. Stein, who serves as assistant rabbi at Rodeph Sholom, a congregation on Manhattan’s Upper West Side, has been using her Instagram to demonstrate the diversity of what being a rabbi can look like.
“We’re in a moment where so many people that wouldn’t have necessarily seen themselves on the Bima are in Jewish leadership,” she said.
Stein grew up in the Conservative movement as part of a very “intensely culturally Jewish family” with a lot of variation in practice and denomination. The rabbinate was a family tradition, filled with many Jewish academics; from a young age, Stein understood being a rabbi as “a job that exists that you can do.”
She studied Studio Art at NYU Steinhardt, exploring primarily drawing and sculpture. Initially, Stein had aspirations of working as a visual artist, and later worked as an artist’s assistant and in galleries, but upon graduating college, she realized the art world was “not going to be the best fit.” While trying out various jobs for the next few years, the idea of being a rabbi began to speak to her.
Stein sought out different kinds of religious egalitarian spaces to determine what kind of rabbi she wanted to be. She spent a year at the Hadar Institute, an egalitarian yeshiva where she intensively studied Talmud and other Jewish texts. Though she discovered she had a deep passion for learning, she also realized that a traditionally Halachic lifestyle wasn’t for her — “I’m not great with rules,” Stein told me. Ultimately, she was drawn to the interpretive nature of the Reform tradition and attended Hebrew Union College, interning at various congregations throughout her schooling.

Stein’s interest in art didn’t disappear with her new career; in fact, she sees it as deeply Jewish, and describes Judaism as “intensely spiritually creative.” For Stein, the process of creation allows her to enter into a different spiritual space, one where “the world of spirit or God feels the most accessible.” Across her Instagram, there are illustrations of pomegranates, long-haired women surrounded by Hamentashen, and other pieces both sensual and captivating.
Stein says she is drawn to the concept of Hiddur Mitzvah, or the ‘beautification of the commandment.’ She loves Jewish material culture, she told me, and “helping people find the Jewish objects that help facilitate their Jewish life.” In one video, Stein talks through the preparation of a mezuzah.
“I hope to one day work on a project where we are making real Judaic objects in a serious, fine art way,” she said.
Stein also finds a creative outlet through fashion. Her shoe collection has been the subject of several videos and inspired an article in Vogue last November. Her selections are eclectic, yet tasteful and religiously meaningful: a shoe for a Bris with an egg-like heel to symbolize the circle of life, Tory Burch shoes clad with a toe ring for weddings. She sees fashion as a conversation starter, one that humanizes her.
“It also helps people feel like they can have these interests and still be Jewish,” she told me.
As a rabbi today, Stein believes it’s important “to integrate all the parts of yourself,” and for her, fashion is “an important piece that can have spiritual significance and creativity.” With the help of her friend, Rabbi Rafi Ellenson, Stein has established a “Rabbinic Fit Check” Instagram account, which showcases the diverse style of rabbis across the country.
Stein stumbled upon content creation when she met a woman who previously worked for TikTok, who suggested that Stein share about her career — it was a “niche that isn’t really being filled outside of the Orthodox world.” Initially, she wasn’t interested, but after the woman followed up a few times, she decided to try it out.
Stein’s videos showcase her “freaky” shoe collection, but also delve into lessons on scripture and Jewish things she finds incredibly boring or chic (boring: a fixed idea on how rabbis should dress; chic: intentionality about eating). Recently, she’s been working on a “Two Minutes of Torah” series with the Reform Judaism Instagram. Stein describes her account as a “vehicle” that allows people to “stumble upon Jewish knowledge and Jewish content and Jewish culture in a way that you don’t necessarily need to be looking for it.”
Stein told me that her content has been especially helpful for Jews interested in progressive Judaism, who might not have a welcoming synagogue accessible to them. “It’s a way for people to find community and learn,” she said. According to Stein, many viewers have “followed the rabbit hole” and ended up attending services at her congregation or contacting Stein to officiate life cycle events.
Her content has also been met with confusion from some non-Jews and those of other denominations. Though most people ask questions with “positive curiosity,” some viewers have responded negatively to Stein being a female rabbi and not dressing particularly tsnius, or modest. Stein believes this is because “they had actually never encountered a rabbi that was different from their childhood rabbi or the images they had been taught.” In response, she likes to draw on the example of Osnat Barzani, a woman from 16th century Kurdistan who is often said to be the first female rabbi.
“She’s an amazing character for people to learn about, to say, yes this has not been the norm for most of our history, but it is actually not solely a 20th, 21st century phenomenon,” Stein said.
For Stein, teaching has become a deeply meaningful activity, whether that be adult Jewish education or guest classes at universities. She recalls a memorable moment at a class she taught at Colby College on the Song of Songs. The course was open to Jewish students and non-Jews alike, and explored the text through visual art.
What makes the college classes especially worthwhile for Stein is the ability to shape the next generation of rabbinical leaders. The rabbinate isn’t a career that often comes to mind, and Stein told me that she loved “being able to suggest it to students.” She believes that, through her content and practice, a new generation might see themselves reflected in the rabbinical field — realizing not only that it’s “a job, but it’s maybe a job that I could do.”
The post For this fashion-forward rabbi, shoes and scripture are intertwined appeared first on The Forward.
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French Jewish DJ Barbara Butch is defiant after concert disrupted by pro-Palestinian protesters
(JTA) — The popular French Jewish DJ Barbara Butch is striking a defiant tone after pro-Palestinian activists disrupted her concert in Grenoble, France, vowing not to be cowed from performing.
Butch has also drawn support from Jewish activists who demonstrated outside the office of the far-left party whose top Grenoble official called for her performance to be canceled and has since doubled down, drawing support from anti-Zionist French Jews in the process.
Butch, who came to prominence after appearing at the opening ceremony of the 2024 summer Olympics in Paris, had to be escorted off the stage at the Cabaret Frappé festival on Saturday, barely 20 minutes into her set.
The City of Grenoble filed a complaint against what it called “persons unknown” following the incident. Mayor Laurence Ruffin said authorities had evidence of violence and sabotage of electrical equipment. She rejected arguments that the protest was peaceful.
“There were actions that are unacceptable,” Ruffin said, adding that while Grenoble has consistently supported the Palestinian people, demonstrations “must be peaceful and democratic.”
According to Butch, protesters shouted insults and threw objects, including glass bottles that shattered near her DJ console. In a video statement posted to social media on Monday, she said she had been frightened and described the attack as “the next stage in a campaign” that, she said, had sought for months to exclude her from artistic and public life. She added that legal complaints had been prepared and she vowed: “I will return to the stage.”
The attack on Butch came after pro-Palestinian activists called to boycott or cancel her appearance, citing her support for legislation widely viewed as pro-Israel and her travel to Tel Aviv.
A leader of the effort was Allan Brunson, the Grenoble chair of the far-left party France Unbowed, which has a pro-Palestinian platform. (Its leader, Jean-Luc Melenchon, has been accused of echoing antisemitic stereotypes and dismissing the threat of antisemitism.) After politicians from other parties called for him to be sanctioned over his calls, Brunon tweeted ahead of the concert, “What a pleasure it would be for me to be sanctioned for calling on activists supportive of the Palestinian people to organize against the arrival of B. Butch.”
After its disruption, he posted a video of pro-Palestinian activists rallying in Grenoble and said he would next take aim at the city’s formal relationship with the Israeli city of Rehovot.
The legislation, known as Yadan after the French lawmaker, Caroline Yadan, who proposed it in 2024, aimed to combat “new forms of antisemitism” by expanding terrorism-related offenses and criminalizing calls for the destruction of a state recognized by France — a provision widely understood to be aimed at calls for Israel’s destruction, although the bill did not explicitly name Israel.
Supporters argued the legislation was a necessary response to the rising antisemitism following Hamas’ Oct. 7, 2023, attack on Israel. Critics said the bill risked restricting freedom of expression by blurring the line between anti-Zionism and antisemitism.
The proposal divided public opinion and the bill was withdrawn in April, a month after a group of artists signed a March 2026 essay in Le Point supporting it. Butch, who has cited her participation in the French Jewish scouting movement as formative, was among the signatories.
Following the Grenoble incident, Butch and her lawyer, Audrey Msellati, co-authored an op-ed in Le Monde arguing that the protest had crossed the line from political disagreement into intimidation and violence — “the one separating protest from coercion, disagreement from intimidation, speech from violence. We were no longer responding to an artist: we were chasing her off the stage.”
They wrote that while people are free to criticize an artist or disagree with Butch’s views, “one cannot organize her disappearance,” arguing that campaigns to pressure venues into canceling performances threaten artistic freedom and democratic principles.
Yonathan Arfi, the president of CRIF, France’s communal Jewish body, said in a statement that the demonstration against Butch is part of a worrying pattern, which he attributed to France Unbowed, of intimidation of Jewish artists that he said was “turning cultural stages into political tribunals.” He called on the French government to “urgently” create a plan to combat boycotts in the arts.
The European Jewish Congress, too, expressed support for Butch, saying, “We stand in full solidarity with Barbara Butch. No one should be intimidated, threatened or targeted for being Jewish or for speaking out against antisemitism.”
The Union of French Jewish Students, along with a handful of other liberal Jewish groups, rallied near France Unbowed’s Paris headquarters on Monday in support of Butch. Brunon has drawn support, on the other hand, from anti-Zionist French Jews who say the Yadan bill represents an exploitation of antisemitism concerns to silence criticism of Israel.
The Grenoble incident is the latest in a series of controversies involving Butch, who became internationally known after performing in drag during the opening ceremony of the Paris 2024 Olympic Games.
She filed criminal complaints after receiving death threats and online abuse after the ceremony. Four men were later convicted in connection with the online harassment campaign against her.
The latest incident has also drawn attention from abroad, eliciting support for her from fellow artists and followers on social media.
One widely shared Instagram post by @YiddishFeminist described Butch as “a proud, loud queer Jewish woman” who had faced “antisemitism, homophobia and fatphobia.”
“No one should ever be forced to leave a stage because a hateful crowd resorts to intimidation and violence,” the poster said. “Today, we are all Barbara Butch.”
This article originally appeared on JTA.org.
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