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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Israel Competes in World Cheerleading Championships for First Time Ever

Israeli national flags flutter near office towers at a business park also housing high tech companies, at Ofer Park in Petah Tikva, Israel, Aug. 27, 2020. Photo: REUTERS/Ronen Zvulun

Israel is competing for the first time ever in the 2026 ICU World Cheerleading Championships.

The competition begins on Wednesday, which is also Israel’s Independence Day.

The ISCU, the official cheerleading organization in Israel that is supported by EL AL Airlines, made the announcement and posted footage on Instagram of the athletes and their final rehearsal before flying to the US for the competition, which will take place until Friday in Orlando, Florida. Ludmila Yasinskaya-Demari is the president of the Israel Cheer Union.

“Today, on Israel’s Independence Day, the Israeli cheerleading team has the honor of competing on the world stage,” the ISCU wrote in an Instagram post. “It’s a very moving and meaningful moment for us to represent Israel on such an important day — with pride, strength, and love for our country. Thank you to EL AL for supporting us in this way. There’s something symbolic and special about flying and competing with Israel’s national airline. From Israel to the world — the Israeli team is ready.”

The championship is being held at the ESPN Wide World of Sports complex at Disney World, and is organized by the International Cheer Union, the official world governing body for cheerleading. Israel is a member of the European Cheer Union and the International Cheer Union. It will compete in the POM category and in two doubles pairs competitions.

Team USA is after its ninth, consecutive co-ed premier world title at the World Cheerleading Championships. The US has won gold since 2021 and also won the competition from 2016 through 2019. The competition was not held in 2020 due to the COVID-19 pandemic.

In 2015, the US came in second place behind Team Chinese Taipei. The US is also the defending champion in the All Girl Premier category.

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Rachel Goldberg-Polin Talks in ’60 Minutes’ Interview, New Memoir About Grief After Son Murdered by Hamas

Rachel Goldberg, mother of killed US-Israeli hostage Hersh Goldberg-Polin whose body was recovered with five other hostages in Gaza, speaks during his funeral in Jerusalem on September 2, 2024. Photo: GIL COHEN-MAGEN/Pool via REUTERS

In a new memoir and “60 Minutes” interview this week, American-Israeli Rachel Goldberg-Polin, a mother of three, opened up about grief and the process of moving forward in life after her only son, Hersh, was murdered while in Hamas captivity in the Gaza Strip.

“To know that your child is being tortured, tormented, starved, abused. He’s maimed. And that’s an excruciating form of suffering,” she told “60 Minutes” correspondent Anderson Cooper in a segment that aired on Monday, which was also Israel’s Memorial Day (Yom HaZikaron). “And then what’s so fascinating to me is that when they came to tell us that Hersh had been executed, then I realized that those 330 days had been the good part, because he was alive. And now I’m in this place and this is the rest of my life. How do I walk through this place without a piece of me here?”

“I’m trying to re-understand what it means to be in this world,” she added. “There are millions of us right now who have buried children. There’s nothing unique about me. But it creates light for me to try to give words to the pain.”

Hersh was one of 251 people kidnapped by Hamas-led terrorists on Oct. 7, 2023. The 23-year-old was attending the Nova music festival in southern Israel, near the Gaza border, with a friend when he was abducted. Terrorists murdered 1,200 people during the onslaught, including 378 festivalgoers, and wounded thousands more. Hersh hid inside a bomb shelter with others and had his left arm blown off by a grenade before he was taken hostage.

Goldberg-Polin and her husband campaigned tirelessly and met with world leaders around the globe to try to secure the release of the hostages, but on the 328th day of his captivity, Hersh was executed by Hamas terrorists. Israeli soldiers found his body in a tunnel in Rafah on Aug. 31, 2024. Hersh, who was shot six times at close range, and five other hostages had been executed.

Goldberg-Polin further details her grief and talks about the kind of person Hersh was, even as a child, in her memoir “When We See You Again,” released on Tuesday. The book is a “searing portrait of a mother’s grief and strength in the wake of unthinkable tragedy,” according to a description of the memoir published by Penguin Random House.

“There are days when I break completely,” Goldberg-Polin writes in her book. “I have cried for an entire day straight. I didn’t think it was physically possible, but the weeping never let up. That is a very long time to cry. I kept hoping I would run out of tears. And then there are days when there is a whisper of sun. Not out there in the sky. In me. In us.”

She also describes grief, saying: “People want hope, resilience, recovery, strength, survival, healing. They want thriving and rising from the ashes, like the phoenix from the days of yore. But the pain is chronic, ever present, constant, gnawing, circular, not linear.”

Goldberg-Polin told Cooper on “60 Minutes” that she now thinks “grief is actually just this precious badge of love that you wear because someone has died and your love is continuing to grow.”

Former Hamas hostage Or Levy was released in February 2025 along with two others and talked to “60 Minutes” about spending three days with Hersh in a tunnel. He told Cooper that during their time together, Hersh kept repeating the mantra, “He who has a why can bear any how.” The line is from “Man’s Search for Meaning,” a 1946 concentration camp memoir by Holocaust survivor Viktor Frankl, who adapted a similar saying by Fredrich Nietzsche.

“It became our mantra … The only reason why I survived was him,” Levy told Cooper on “60 Minutes.” Soon after his release, Levy got the mantra tattooed on his arm.

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Iran Seizes Ships in Strait of Hormuz After Trump Extends Ceasefire

Ships and boats in the Strait of Hormuz, Musandam, Oman, April 22, 2026. Photo: REUTERS/Stringer

Iran seized two ships in the Strait of Hormuz on Wednesday, tightening its grip on the strategic waterway after US President Donald Trump called off attacks with no sign of peace talks restarting.

Trump maintained the US Navy blockade of Iran‘s trade by sea, and Iran‘s ​parliament speaker and ​top negotiator Mohammad Baqer Qalibaf said a full ceasefire only made sense if it was lifted. Reopening the strait was impossible with such a “flagrant breach of the ceasefire,” Qalibaf said in a post on X.

“You did not achieve your goals through military aggression, and you will not achieve them by bullying either. The only way is recognizing the Iranian people’s rights,” he said in his first response to Trump’s ceasefire extension.

Iran‘s semi-official Tasnim news agency earlier said the Revolutionary Guards had seized two vessels for maritime violations and escorted them to Iranian shores. It was the first time Iran has seized ships since the war began at the end of February.

The Revolutionary Guards also warned that any disruption to order and safety in the strait would be considered a “red line,” Tasnim said.

NO NEW DEADLINE FOR CEASEFIRE

Trump said on social media late on Tuesday that the US had agreed to a request by Pakistani mediators “to hold our Attack on the Country of Iran until such time as their leaders and representatives can come up with a unified proposal … and discussions are concluded, one way or the other.”

A source briefed on the matter confirmed on Wednesday that Trump had not set a timeline for the extension of the ceasefire.

In a show of defiance, Iran showcased some of its ballistic weapons at a parade in Tehran on Tuesday evening, with images on state TV showing large crowds waving Iranian flags and a banner in the background with a fist choking off the strait.

Captions read: “Indefinitely under Iran‘s Control” and “Trump could not do a damn thing,” referring to the waterway, the closure of which has caused a global energy crisis.

PAKISTAN STILL WORKING TO FOSTER TALKS DESPITE ‘SETBACK’

Pakistan, which has acted as a mediator, was still trying to bring the sides together for negotiations after both failed to show up for talks on Tuesday before the two-week-old ceasefire had been due to expire.

“We were all prepared for the talks, the stage was set,” a Pakistani official briefed on the preparations told Reuters. “If you ask me honestly, it was a setback we were not expecting, because the Iranians never refused, they were up to come and join, and they still are.”

Throughout the war, Iran has effectively shut the strait to ships other than its own by attacking vessels that attempt to transit without its permission. Around a fifth of global oil and liquefied natural gas normally passes through the waterway.

The Revolutionary Guards accused the seized ships, the Panama-flagged MSC Francesca and Liberia-flagged Epaminondas, of operating without required permits and tampering with their navigation systems.

The Greek-operated Epaminondas reported being fired upon about 20 nautical miles northwest of Oman. It said it had sustained damage to its bridge after being hit by gunfire and that no one was hurt in the incident.

Greece and the company have not confirmed the seizure of the vessel. MSC, the world’s biggest container shipping group, did not respond to a Reuters request for immediate comment.

A third, Liberia-flagged container ship was fired upon in the same area but was not damaged and had resumed sailing, according to maritime security sources.

DIFFERENCES REMAIN ON KEY ISSUES

With his announcement on Tuesday, Trump again pulled back at the last moment from warnings to bomb Iran‘s power plants and bridges, a threat condemned by the United Nations and others as potentially constituting war crimes. Iran had said it would strike its Arab neighbors if its civilian infrastructure was hit.

Oil prices reversed course to head higher after the shipping incidents on Wednesday, with Brent crude futures up almost 4% at $102.2 a barrel.

A first session of peace talks 11 days ago produced no agreement.

Washington wants Iran to give up highly enriched uranium and forgo further enrichment to prevent it getting a weapon. Iran, which says its nuclear program is peaceful, wants an end to the war, the lifting of sanctions, reparations for damage and recognition of its control over the strait.

An Israeli strike killed two people in southern Lebanon on Wednesday, Lebanon’s state news agency reported, and Hezbollah said it launched an attack drone at Israeli forces in the south, further straining a ceasefire between the Iran-backed terrorist group and Israel.

The Lebanon ceasefire had been a precondition for Iran agreeing to talks.

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