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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Jews used to conjure spirits and snakes in Belarusian
דעם 26סטן מײַ עפֿנט זיך אין ייִוואָ די אויסשטעלונג „ייִדן זענען מאַגיע‟ וועגן דעם ייִדישן אָקולטיזם. נישט לאַנג צוריק האָב איך אָנגעזאַמלט אַן אייגענעם מין ווירטועלע „אויסשטעלונג‟ פֿאַר זיך אַליין אויף דער דאָזיקער טעמע און אַנטדעקט עפּעס גאַנץ חידושדיקס: רײַכע אוצרות שפּרוכן און מאַגישע רעצעפּטן אויף רײַסיש (ווײַסרוסיש), פֿאַרשריבן מיטן ייִדישן אַלף־בית. עטלעכע פּראָפֿעסיאָנעלע מומחים אין ייִדישע און סלאַווישע פֿאָלק־טראַדיציעס האָבן מיר געזאָגט, אַז דאָס איז אַן עכטע וויסנשאַפֿטלעכע אַנטדעקונג.
מע ווייסט, אַז אויף רײַסיש האָט מען געשריבן מיט דרײַ פֿאַרשיידענע אַלפֿאַבעטן: די קירילישע, לאַטײַנישע און אויך די אַראַבישע, וואָס איז געווען פֿאַרשפּרייט בײַ די ווײַסרוסיש־רעדנדיקע טאָטערן. אַחוץ ריין מוסולמענישע טעקסטן, טרעפֿן זיך בײַ זיי אַ סך מיסטישע סגולות, וווּ פּסוקים פֿונעם קאָראַן ווערן צונויפֿגעוועבט מיט סלאַווישע שפּרוכן.
קיינער האָט אָבער ביז הײַנט נישט געוווּסט, אַז בײַ ייִדן איז פֿאַראַן אַן ענלעכע אַלטע און צעצווײַגטע טראַדיציע צו שרײַבן רײַסישע סגולות מיט ייִדישע אותיות. שוין 16 אַזעלכע כּתבֿ־ידן פֿונעם 18טן און 19טן יאָרהונדערט האָב איך אָנגעזאַמלט און איך בין זיכער, אַז דאָס איז בלויז דער אָנהייב פֿון אַ נײַ געביט אין דער ייִדישער און סלאַווישער לינגוויסטיק, פֿאָלקלאָריסטיק און געשיכטע. אין איין פֿאַל קלינגט די שפּראַך ווי אוקראַיִניש און נאָר טיילווײַז ווי רײַסיש; אָנגעשריבן האָט מען יענעם כּתבֿ־יד אין בריסק, ווײַסרוסלאַנד; עס קאָן זײַן אַן איבערגאַנג־דיאַלעקט.
אין 1921 האָט דער ייִדישער און ווײַסרוסישער שרײַבער און היסטאָריקער זמיטראָק ביאַדוליאַ (אמתער נאָמען – שמואל פּלאַווניק) אָנגעשריבן אַ קורצן אַרטיקל וועגן אַ ריזיקן כּתבֿ־יד, וווּ צווישן סגולות אויף לשון־קודש און ייִדיש טרעפֿט זיך אויך רײַסיש. צום באַדויערן, איז יענער מאַנוסקריפּט פֿאַרלוירן געוואָרן, און די פֿאָרשער האָבן במשך פֿון איבער 100 יאָר געמיינט, אַז דאָס איז, אפֿשר, געווען בלויז אַן איינציקער אויסנאַם־מוסטער פֿון ייִדיש־רײַסיש.
לאָמיר אַרײַנקוקן אין צוויי כּתבֿ־ידן, וועלכע זענען מיר אויסגעפֿאַלן צו טרעפֿן צו ערשט. איינער איז נומער EE.011.037 פֿון וויליאַם גראָסעס קאָלעקציע. פֿון אַ ריזיקן מאַנוסקריפּט זענען פֿאַרבליבן בלויז 14 זײַטלעך; 5 זענען אויף רײַסיש.
איין סגולה איז ממש אַ וווּנדער. ס׳איז אַ שפּרוך קעגן אַ ביס פֿון אַ גיפֿטיקער שלאַנג – „עקרבֿ‟, אַן עקדיש, וואָס אינעם ווײַסרוסישן פֿאָלקלאָר מיינט אַ שלאַנג; קיין עקדישן זענען אין ווײַסרוסלאַנד נישטאָ. עס שטייט אַזוי: צופֿרי, אַנטקעגן דעם קאַיאָר, דאַרף מען זיך נײַן מאָל בוקן אויף די קני און זאָגן „אויטשע נאַש‟ („אונדזער פֿאָטער‟, Lord’s Prayer אויף רײַסיש), ווײַל „דאָס איז זייער תּפֿילה‟ („כּי היא תּפֿילתם‟)! דערנאָך גייט מען אַרום דעם געביסענעם מיט אַ מעסער און שפּרעכט אָפּ די שלאַנגען. כ׳זעץ איבער אויף ייִדיש: „איינער איז אַ גאָלדענער, דער אַנדערער אַ זילבערנער, און דער דריטער – מיט הונדערט ציינער. ס׳צי זיי אַוועק‟.
ווי באַלד דער אומבאַקאַנטער סגולות־זאַמלער פֿונעם 19טן יאָרהונדערט איז געווען אַ ליטוואַק, שרײַבט ער אי אויף ייִדיש, אי אויף סלאַוויש, מיט אַ געדיכטן ליטווישן אַקצענט, אויסמישנדיק „ס‟ מיט „ש‟, „צ‟ מיט „טש‟ און „אוי‟ מיט „איי‟. די באַקאַנטע קריסטלעכע תּפֿילה איז בײַ אים אויסגעלייגט „אייצא נאַס”. די אַנדערע אַנטדעקטע כּתבֿ־ידן האָבן דעם זעלבן ליטוואַקישן אויסלייג.
אינעם באַקאַנטן מדרש „פּרק שירה‟ ווערט דערציילט, ווי אַזוי אַלע באַשעפֿענישן דאַוונען צום אייבערשטן מיט פֿאַרשיידענע תּנ״כישע פּסוקים. בפֿרט פּאָפּולער איז דער דאָזיקער מדרש בײַ פֿרויען; מיט אים הייבט זיך אָן שחרית אינעם באַקאַנטן ווילנער סידור „קרבן מנחה‟ מיט עבֿרי־טײַטש. ווען מע בלעטערט די אַלטע רײַסיש־ייִדישע סגולה־ספֿרים, ווערט אָבער קלאָר, אַז לויט דער פֿאָלק־טראַדיציע איז די נאַטירלעכע שפּראַך פֿון וועלדער און ווילדער נאַטור דווקא רײַסיש. אויב אַזוי, ווענדט מען זיך צו די שלאַנגען דווקא מיט אַ באַוווּסט ניט־ייִדיש געבעט!
ווײַטער, אין אַן אַנדער שפּרוך, ווערט דערקלערט, וווּ עס וווינט די שלאַנגען־מלכּה, „זמיייִצאַ־צאַריצאַ‟: „אין אַ וויסט פֿעלד שטייט אַ גאָלדענער באַרנבוים, אויף יענעם באַרנבוים איז אַ גאָלדן נעסטעלע, און אין יענעם נעסטעלע איז די שלענגעלע־מלכּהלה‟.
די שלאַנגישע מלכּות צי בת־מלכּות הייסן אין די אַנטדעקטע כּתבֿ־ידן קאַראַפּעיאַ, סאַכאַוועיאַ, מאַרינאַ, קאַטערינאַ און אַרינאַ. אָפֿט באַווײַזן זיי זיך ווי קאַסאָקע (קרום־אויגיקע) מיידלעך, וואָס זיצן אין עפּעס אַ פֿאַרוואָרפֿן אָרט. אינעם סלאַווישן פֿאָלקלאָר (און נישט נאָר סלאַווישן) רופֿן קאַסאָקע מיידלעך אַרויס אַסאָציאַציעס מיט שלאַנגען, עין־הרע, וכּדומה.
נאָך איין וווּנדערלעכער אוצר איז דער כּתבֿ־יד נומער 1226 פֿונעם בר־אילן־אוניווערסיטעט. דאָרט פֿאַרנעמט רײַסיש כּמעט אַ טוץ זײַטלעך. צו געפֿינען אַ פֿאַרבלאָנדזשעטן מענטש, שטייט דאָרט געשריבן, דאַרף מען אויסבאַקן נײַן בולקעס, גיין שטילערהייט צו אַן אויסגעוואָרצלטן בוים, בוקן זיך 27 מאָל, אָפּגעבן די בולקעס דעם וואַלד־רוח און בעטן אים אומצוקערן דעם פֿאַרלאָזטן. אײַ, קלינגט עס דאָך ווי אַן עבֿודה־זרה? ווײַזט אויס, האָבן ייִדן געמיינט, אַז ווי באַלד דער גײַסט איז בלויז דער בעל־הבית איבערן וואַלד, נישט קיין עכטער אָפּגאָט, איז אַזאַ ריטואַל סתּם דרך־ארץ פֿאַר אים.
אַ סך אַנדערע רײַסיש־ייִדישע סגולות האָבן צו טאָן מיט מכשפֿות, וועלף און בערן, פֿערד און בהמות, עין־הרעס, קינדער־קראַנקייטן, וכּדומה – בקיצור, מיט טיפּישע פּויערישע און דאָרפֿישע ענינים. גאָר וויכטיק איז צו באַמערקן, אַז אַ סך נוסחאָות חזרן זיך איבער במשך פֿון דורות אין עטלעכע זאַמלונגען, הגם זייער גראַמאַטיק איז צומאָל גרײַזיק, בפֿרט וואָס שייך די קאָמפּליצירטע סלאַווישע בייגפֿאַלן. דאָס ווײַזט קלאָר, אַז זיי שפּיגלען אָפּ אַ רײַכע אינערלעכע ייִדישע טראַדיציע, נישט סתּם איבערגעשריבן וואָרט נאָך וואָרט בײַ די קריסטלעכע שכנים.
איבעריק צו זאָגן, אַז ס׳רובֿ קמיעות און סגולות אין אַזעלכע זאַמלונגען זענען פֿאַרשריבן אויף לשון־קודש און אַראַמיש. נישט זעלטן זענען זיי אָבער אויך פֿאַרבונדן מיט דער סלאַווישער פֿאָלק־מאַגיע. די גאָר רײַכע טראַדיציע פֿון ייִדיש־שפּראַכיקע סגולות איז אויך ווייניק באַקאַנט און פֿאָדערט אַ סך ווײַטערדיקע פֿאָרשונגען.
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Anti-Israel Republican Thomas Massie ousted from Congress as Trump endorsee wins primary
(JTA) — The only Republican to refrain from supporting Israel in the immediate aftermath of Hamas’ Oct. 7, 2023, attack will exit Congress following a decisive primary loss on Tuesday.
Rep. Thomas Massie, who has represented Kentucky’s 4th Congressional District since 2013, lost to Ed Gallrein, an endorsee of President Donald Trump who drew support from pro-Israel PACs.
Massie conceded the election on Tuesday night — but not without a dig at Gallrein’s purported relationship to Israel.
“I would’ve come out sooner, but I had to call my opponent and concede. And it took a while to find Ed Gallrein in Tel Aviv,” he said in his concession speech.
With almost all ballots counted on Tuesday night, Gallrein had drawn 55% of the votes.
The result means that Massie, the most anti-Israel Republican in Congress and the only Republican to vote at times with far-left Democrats on measures opposing Israel, will leave Congress at the end of the year.
The Republican Jewish Coalition, which long opposed Massie, congratulated Gallrein in an extensive statement that cast the primary as a referendum on the Republican Party’s recent divide over Israel. The party is increasingly split between acolytes of Trump and those who believe Trump has been too accommodating to Israel.
“Kentucky Republicans sent an unmistakable message: there is no place in the Republican Party for those who turn their back on the MAGA agenda,” said CEO Matt Brooks.
He added, “We know that Ed Gallrein, a 5th-generation Kentucky farmer, decorated Navy SEAL, and true MAGA patriot, will serve with honor and distinction, as he has his entire career.”
Brooks criticized both Massie’s record in Congress and his behavior as a candidate, saying, “Notably, Massie’s conduct throughout this campaign — trafficking in antisemitism and bottom-of-the-barrel nativism at a time when Jew-hatred is on the rise — was wildly unacceptable and outrageous from an elected member of Congress.”
A widely condemned pro-Massie campaign ad last week claimed that a Gallrein win would bring “trans woke madness” to Kentucky at the behest of billionaire Jewish Republican donor Paul Singer. The ad placed a rainbow Star of David next to a photo of Singer’s head.
The ad came amid a blitz that watchdogs say made the race the most expensive congressional contest in U.S. history, with an estimated $32.6 million spent according to the advertising tracking firm AdImpact. That includes $5 million from a PAC affiliated with the Republican Jewish Coalition and a reported $2.6 million from PACs affiliated with the American Israel Public Affairs Committee, the pro-Israel lobby.
Massie’s record in Congress has placed him far outside the Republican mainstream. In October 2023, he voted with the progressive “Squad” against a resolution expressing support for Israel in the wake of the Oct. 7 attack. The next month, he was the only member of Congress from either party to vote “no” on a resolution affirming Israel’s right to exist. Last year, Massie called for ending all U.S. military aid to Israel.
This article originally appeared on JTA.org.
The post Anti-Israel Republican Thomas Massie ousted from Congress as Trump endorsee wins primary appeared first on The Forward.
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Jewish groups rally behind bipartisan Senate antisemitism bill with $1B security allocation
(JTA) — Major U.S. Jewish organizations are calling for the quick passage of new bipartisan Senate legislation aimed at protecting Jews and Jewish institutions from antisemitism.
The Jewish American Security Act is sponsored by James Lankford, a Republican from Oregon, and Jacky Rosen, a Jewish Democrat from Nevada. It would require the federal education department to adopt a civil rights strategy to fight antisemitism and would force social media platforms to share more details about how they handle antisemitism online.
The legislation also proposes $1 billion in security funding for houses of worship and other at-risk nonprofits, a key demand in a six-point security proposal that Jewish Federations of North America has been promoting on Capitol Hill.
The legislation was announced Tuesday as hundreds of Jewish advocates traveled to Washington, D.C., on Tuesday to promote the call for the $1 billion allocation, which would triple the amount appropriated by Congress this year for security at houses of worship.
“Jewish Americans are being targeted, attacked, and killed simply because of who they are. This alarming trend demands a comprehensive, bipartisan approach that addresses both the seeds and the impacts of this vile hatred,” Rosen, who is famously a former synagogue president, said in a statement.
The bill follows several other recent attempts to advance antisemitism legislation in Congress.
In December, four progressives in the House of Representatives introduced the Antisemitism Response and Prevention Act, which calls for fully funding the federal Office of Civil Rights while also repudiating the Trump administration’s tactics around antisemitism that progressives say “weaponize” antisemitism in support of a repressive agenda. It has not advanced in the Republican-led House.
A Senate bill sponsored by Chuck Schumer, the Antisemitism Awareness Act, meanwhile, failed to advance despite intense advocacy by Jewish groups. It would have enshrined the International Holocaust Remembrance Alliance’s definition of antisemitism, which is contested on both the left and the right for its citation of some forms of Israel criticism as antisemitic and examples that some conservative Christians say would constrain their religious expression.
A wide swath of Jewish groups are endorsing the Jewish American Security Act, including JFNA, the Anti-Defamation League and the Jewish Council for Public Affairs. Organizations affiliated with the Reform, Conservative and Orthodox movements of Judaism — which are often split politically — also signed on.
“At this perilous moment of violent antisemitism experienced by congregants, clergy, and congregations in our own Reform Jewish community and beyond, the need for meaningful steps to bolster security and the fight against hate is vital,” Rabbi Jonah Pesner, director of the Religious Action Center of Reform Judaism, said in a statement. “The Jewish American Security Act strengthens the government tools and funding that will be available to help us meet this moment and uphold the American commitment to religious freedom.”
One group that opposed the Antisemitism Awareness Act is listed among supporters of the new legislation: the Nexus Project, which launched to fight antisemitism and simultaneously “speak out when fears of antisemitism are cynically exploited to stifle legitimate criticism of Israel or US policy.” It is a critic of the IHRA definition of antisemitism.
The Nexus Project did not respond to a request for comment on Tuesday.
Unlike the Antisemitism Awareness Act, the new legislation does not seek to enshrine IHRA into law. While the legislation’s prognosis is not clear, the omission could prove to be one less hurdle in a Congress where appearing to support Israel is increasingly a third rail.
Lankford said in a statement that Jewish Americans are facing “an unprecedented surge in antisemitism” and that action was needed.
“These are not just numbers, these are real stories impacting real people,” he said.
This article originally appeared on JTA.org.
The post Jewish groups rally behind bipartisan Senate antisemitism bill with $1B security allocation appeared first on The Forward.