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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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A Historic Moment, and the Covenant Ahead
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
Over the last few weeks, something truly historic happened in Israel, and many may have missed it.
It had nothing to do with Iran or coalition politics. Instead, it touched the heart of the most sacred contract the Jewish state makes with its citizens: how it treats the families of those who gave their lives for its existence.
The Knesset has passed a series of long overdue legislative amendments that together mark the most significant expansion of support for bereaved IDF families in decades.
One of these reforms ends a painful injustice toward IDF widows and widowers. Survivor pensions will no longer be revoked upon remarriage or reduced through arbitrary caps and exclusions that punished bereaved spouses for trying to rebuild their lives.
The financial impact will be significant, and for many families, life changing. But the moral statement is even greater. Israel has affirmed that love, partnership, and hope should never come at the cost of security for those left behind.
To grasp the weight of this moment, we must look back more than fifty years, to the aftermath of the Yom Kippur War. Thousands of young widows navigated loss in a traumatized nation.
The widow of a fallen soldier was treated with reverence. The actual widow was not.
Many were discouraged, implicitly and explicitly, from remarrying or moving forward. Too often, widows were forced to choose between emotional healing and economic survival.
That injustice helped give rise to the IDF Widows and Orphans Organization, created to ensure that bereaved families would not be forgotten once war faded from public view.
Today, Israel faces such a moment again. Since October 7, more than 900 service members have been killed, leaving over 350 new widows and nearly 900 children, 250 of them under the age of five.
This new legislative package represents a break from the past. It signals that Israel will not ask this generation to carry grief quietly, or to sacrifice a second time in order to survive.
As if this were not historic enough, a second legislative reform passed alongside it is even more financially significant than the remarriage provision alone. This legislation expands not only moral recognition, but the actual material support that bereaved families will receive for decades. Adult orphans are formally recognized for the first time well into adulthood, unlocking monthly payments across age brackets that were previously invisible in law. Widows receive compensation reflecting real loss of earning capacity rather than symbolic recognition. Housing grants are expanded and decoupled from outdated marital conditions. Education, rehabilitation, fertility treatment, childcare, and emotional support are addressed as integrated needs rather than fragmented entitlements.
This is not incremental policy tinkering. It is a billion-shekel commitment that will translate into far more direct aid, far more stability, and far more dignity for thousands of families whose lives were irreversibly altered in service of the country. It corrects injustices that accumulated quietly over generations, often borne by adult orphans who were expected to stand on their own simply because time had passed.
And yet, even as we recognize the significance of this moment, we must acknowledge what remains unfinished. Significant groups, including adult orphans from earlier wars, still stand outside formal frameworks of support. Their loss did not change. Only the calendar did.
History is not only made on battlefields or in war rooms. Sometimes it is made quietly, in committee hearings and plenary votes, when a nation decides what it owes to those who paid the highest price.
Last week, Israel made history, not only by passing laws, but by reaffirming its covenant with the families of the fallen. Now it must complete that covenant, until no widow, no widower, and no orphan is ever left behind.
The author is the Executive Director of IDF Widows and Orphans USA.
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UpScrolled: The New Social Media App for Haters and Antisemites
Henri Philipe Pétain meeting Nazi Germany Chancellor in Montoire, just months after signing an armistice agreement that surrendered more than half of France’s territory to the Nazis. Photo: Wikimedia Commons.
There’s a new app on the market that’s promising users a social media experience like none other: a user experience that doesn’t include shadow bans, censorship, or deceptive algorithms. A social media app where you can feel free to say what you want without fear on a litany of topics.
So, naturally, it has become a cesspool of antisemitism, anti-Zionism, racism, and conspiracy theories.
This new app is called “UpScrolled” and became one of the top downloaded apps in the United States, the United Kingdom, and Australia in the last week of January 2026.
Let’s take an in-depth look at the origins of UpScrolled, what it claims to do, and its development since becoming one of the fastest-growing social media platforms of 2026.
What is UpScrolled?
UpScrolled is the brainchild of Palestinian-Jordanian-Australian developer Issam Hijazi, who has a background in working for top tech companies.
According to Hijazi, he had the idea to develop a new social media app after allegedly noticing that certain pro-Palestinian posts were being shadow-banned and censored on social media.
Two of UpScrolled’s key partners are Tech For Palestine and Watermelon Pictures, organizations that are at the forefront of crafting the pro-Palestinian/anti-Israel narrative online.
Tech For Palestine was one of the groups associated with the mass editing of Israel-related entries on Wikipedia, spreading misinformation and passing it off as established fact. Watermelon Pictures is a film production and distribution company that focuses on spreading Palestinian-related content online and in theaters. It has been involved in such films as The Voice of Hind Rajab, All That’s Left of You, and Palestine 36.
Oscar-nominated The Voice of Hind Rajab uses real audio from a child’s final pleas — raw, devastating truth.
But it dramatizes the rest, blurring fact and fiction, and leaving out context. Viewers stop watching a story, and believe they’re seeing the truth. Moral judgments are… pic.twitter.com/udzCbxy6vA
— HonestReporting (@HonestReporting) January 25, 2026
UpScrolled was launched in June 2025 but only really took off in January 2026, largely thanks to the acquisition of a majority stake in the TikTok video app by an American venture.
Some users became annoyed with TikTok due to lags and other issues that developed soon after the ownership change, while others alleged that the word “Epstein” was being erased from direct messages, alleging a possible censorship issue with the app’s new owners.
Anti-Israel/pro-Palestinian activists noted that one of TikTok’s new major stakeholders was Larry Ellison, a pro-Israel businessman, and claimed that he would clamp down on pro-Palestinian speech on the app.
The combination of technical issues, claims about censorship, and baseless allegations of TikTok silencing pro-Palestinian voices led to the rise of social media users downloading UpScrolled. Its rapid growth was a result of the pro-Palestinian nature of the app’s development as well as the attractiveness of what it claims to stand for: No censorship and no outside interests influencing what users see on the app.
All of the worst people you know are flocking to the new anti-American propaganda platform UpScrolled.
Odds it turns into a psychosis-inducing echo chamber for terror-supporting lunatics seem pretty high. https://t.co/xVfpTL2Nhb pic.twitter.com/B3XWQoTLnF
— Israel War Room (@IsraelWarRoom) January 26, 2026
What Issam Hijazi and fans of the new app claim sets UpScrolled apart from other social media platforms is no censorship, no shadow banning (users don’t see what you post), no billionaires dictating what you see, and no deceptive algorithms.
Sounds like a libertarian’s dream, where you can say the craziest things you want with no consequences on the platform.
Of course, there’s more than meets the eye. Behind the claim of “no censorship” lies a list of items that are not allowed on the app. This includes such no-brainers as child exploitation, violence, sexual content, and self-harm.
Even a “free speech” app needs some parameters in order not to turn into a den of darkness and illegality.
But here’s where things get interesting.
UpScrolled was created as a pro-Palestinian alternative to traditional social media platforms. Many of its most vocal supporters are pro-Palestinian activists who see the app as a means of airing their anti-Israel views, some of which are downright supportive of terror groups and anti-Israel violence.
What happens when the “free speech” app being touted by the anti-Israel online community as a grand marketplace for like-minded individuals has to face its own rules and regulations?
It’s one thing to claim that there are certain regulations on the site. It’s another thing to actually enforce them.
— UpScrolled (@realUpScrolled) January 29, 2026
UpScrolled’s Platforming of Hate
Given the app’s selling points, it is no wonder that in the one week that it has topped the charts for app downloads, UpScrolled has become a veritable free-for-all of anti-Israel and antisemitic posts.
Some of these posts celebrate Hamas and its slaughter of October 7, 2023, a direct contravention of the regulation that forbids support for violent and terrorist groups.
Other posts compare Israel to the Nazis, claim that Israel controls the United States government, and justify violence against Israelis.
It’s not only UpScrolled’s users that are anti-Israel and deny the Jewish State’s right to exist — the app, itself, refuses to let you identify your geographic location as Israel, only giving you the option of “Occupied territories of Palestine.”
Alongside the usual anti-Israel rhetoric that you can (unfortunately) find on most social media apps, UpScrolled has seen a deluge of antisemitic, racist, and neo-Nazi posts.
These include vile caricatures of Jewish people, posts celebrating Adolf Hitler, Holocaust denial, and posts blaming Jews and African-Americans for the ills of society.
Screenshot
While the app’s developers claim that they are intent on removing content that “clearly violates our guidelines,” it appears that they are in no rush to tackle the whirlwind of Hamas support and antisemitic content that has enveloped UpScrolled.
At the moment, UpScrolled is growing its user base. While it seems that mainstream organizations and personalities have yet to open accounts (aside from a few notable exceptions, such as a number of European sports teams), the usual suspects have fled there.
Currently, the usership of UpScrolled seems to be largely made up of anti-Israel activists, advocates for far-left politics, a smattering of normal social media users (foodies, travelogues, etc), and bots.
If more non-political users join the app, then perhaps the platform’s proliferating hate will be diluted. However, as it currently stands, UpScrolled has become a den of hatred and vulgarity. If it continues this way, it will ultimately have a limited user base, serving as an echo chamber for those who are okay with whitewashing Hamas, Nazi symbols, and blaming all of society’s problems on racial and religious minorities.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel
(JTA) — Right-wing pundit Tucker Carlson and Mike Huckabee, the U.S. Ambassador to Israel, said they will conduct an interview after Carlson published a video from the Middle East that included harsh criticism of Huckabee.
The planned sit-down, hashed out over social media, comes as Carlson has troubled the Jewish world and fractured the conservative movement by using his influential podcast to increasingly entertain antisemites and conspiracy theories about Israel. He has reserved his particular ire for “Christian Zionists,” of which Huckabee, a Baptist minister who aligns himself with the pro-Israel hard right, is a leading figurehead.
“Instead of talking ABOUT me, why don’t you come talk TO me?” the ambassador, and Carlson’s former Fox News colleague, wrote on X early Thursday in response to a Carlson video filmed in Israel and Jordan that purports to reveal how Israel treats Christians and declares that “Huckabee fails Jerusalem’s Christians.”
Huckabee added, “You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”
When Carlson agreed to an interview an hour later (“I’d love to”), Huckabee responded, “Look forward to the conversation[.]”
Huckabee, a key evangelical Trump ally and stalwart Israel backer, is reaching out to Carlson at a notable moment. Carlson has recently emerged both as the right’s harshest Israel critic and as the source of its larger divide over antisemitism, particularly since his friendly interview last fall with avowed white nationalist and Holocaust denier Nick Fuentes.
Many conservative leaders, including Sen. Ted Cruz (who’s faced harsh grilling from Carlson over his own support for Israel) and Orthodox Jewish pundit Ben Shapiro, have called on the GOP to distance itself from Carlson. Yet he maintains good relationships with President Donald Trump and Vice President JD Vance, and has sway over right-wing powerbrokers such as the Heritage Foundation and Turning Point USA. He has also forged close ties with Qatar.
Carlson’s latest video, framed around the treatment of Christians in Israel, calls for American Christians — long a key pro-Israel constituency — to stop supporting Israel. He also accuses Huckabee of ignoring such concerns.
“Why not go ahead and talk to Christians and find out their side of the story?” Carlson muses. “Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”
Huckabee has in fact spoken out against what he says is persecution of Christians in Israel since his appointment.
Carlson then interviews the Anglican archbishop of Jerusalem, who suggests that Christian Zionism is “a trap” for Jews “because they’re all supposed to convert to Christianity or die.” Much of Carlson’s report focuses on the treatment of Palestinian Christians by Israelis, including settlers who have raided Christian villages in the occupied West Bank. He also mentions Israeli military strikes on Christian holy sites and a Christian hospital in Gaza. (Palestinian Christians remain a minority in the heavily Muslim territories, and the brunt of Israeli attacks have fallen on Muslim residents and sites.)
“It’s a story of Christians being oppressed in Jerusalem by a government that American Christians pay for,” Carlson says. His report is heavily sympathetic to Jordan, where he claims Christians live more freely than in Israel.
If the interview goes through, Huckabee would be the first sitting member of the Trump administration to appear on Carlson’s show since the controversy over his Fuentes interview. He has visited the White House multiple times so far this year.
The post Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel appeared first on The Forward.