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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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NC activists claimed ‘victory’ in their Israel-divestment push. The state treasury says they’re wrong.
(JTA) — Earlier this week, several pro-Palestinian groups in North Carolina touted the state pension fund’s sale of $6.7 million in Israeli government bonds as a “victory.”
But despite the groups’ claims, the North Carolina Department of State Treasurer said that the sale had nothing to do with “divestment” but was simply a part of a routine portfolio rebalance.
“The sale of two Israel Government International bonds was not related to a divestment exercise,” the North Carolina Department of State Treasurer said in a statement to the Jewish Telegraphic Agency. “The previously held bonds were sold in October during a larger fixed income portfolio rebalancing exercise that sold bonds with shorter remaining maturity than the portfolio typically holds.”
The activists had hailed the sale as a win for the boycott Israel movement.
“VICTORY: NC DIVESTS FROM ISRAEL!! Genocide and apartheid are a bad investment,” wrote the Jewish Voice for Peace chapter of Triangle North Carolina in a post on Instagram, adding that the sale was a result of a “powerful campaign” supported by over 40 local organizations.
The JVP chapter had joined with several other groups, including Muslims for Social Justice and Jewish Voice for Peace Charlotte, to form Break the Bonds North Carolina Coalition, a campaign advocating for divestment. Similar campaigns have long lobbied treasury officials in other places.
But the likelihood that officials in North Carolina would pass BDS measures appeared unlikely. In 2017, the state’s governor signed into law a bill that banned state agencies from doing business with companies that boycott Israel. The elected state treasurer, Brad Briner, is a Republican, as is the majority of the legislature. The governor, meanwhile, is a moderate Jewish Democrat who has never made Israel a centerpiece of his politics.
Still, anti-Israel sentiment that has surged among Democrats have made an impact on the state. In June, the North Carolina Democratic Party passed a resolution calling for the United States to implement an immediate arms embargo on Israel. And in August, the Democratic Rep. Valerie Foushee announced that she “will not accept” donations for the 2026 elections from the pro-Israel lobby AIPAC.
Last month, on Oct. 29, Break the Bonds gathered outside the State Treasurer’s Office to deliver a petition with 4,600 signatories and called on the state to divest the Israeli bonds held in its pension fund.
“The people of North Carolina do not want a retirement fund invested in genocide, occupation, and apartheid,” the petition read. “We demand that our savings be used to make our communities stronger and healthier, not to fund crimes against humanity abroad.”
But while a press release from JVP cited the petition as part of its efforts to pressure the state to divest, the treasury said that its “rebalancing exercise took place before Break the Bonds NC Coalition presented its petition to our department.”
The treasurer also added that as of the end of October, it still held some Israeli bonds within its broader investments.
The discrepancy between the group’s celebratory tone and the treasury’s explanation was not the first time that a Boycott, Divestment, and Sanctions effort elicited a conflicting response.
In April 2024, anti-Zionist activists at Pitzer College in California, including the local JVP chapter, claimed victory after the school announced it would no longer pre-approve students to study abroad at Haifa University. The school later said the decision had come from waning student interest, not a principled objection.
A similar episode also occurred this month in Minnesota, where pro-Palestinian advocates claimed they had successfully pressured the State Board of Investment to divest from Israeli bonds.
Despite the statements from the groups, which included MN BDS Community and the Anti-War Committee, the state board told TCJewfolk that the sale of some Israeli bonds was a fiscal choice.
“Contrary to statements from the organization referenced in your inquiry, the Minnesota State Board of Investment (SBI) has not changed its investment policy regarding permitted investments,” the SBI told TCJewfolk. “The SBI hires professional, third-party institutional investment managers to make investment decisions at the individual security level. These holdings are not static.”
The status of Israel bonds in New York City offers another glimpse at the complicated politics of the contested holdings. This year, Comptroller Brad Lander, a progressive, declined to reinvest Israel bonds that matured, giving anti-Israel activists a sense of the victory. But the city remains invested in Israeli assets, and activists there are continuing to push for divestment — which the mayor-elect, Zohran Mamdani, favors and the comptroller-elect, Mark Levine, says he does not plan to do.
In a press release Tuesday, JVP said that the sale in North Carolina came shortly after “Minnesota and Michigan announced their decisions not to re-invest.
Reached for comment by the Jewish Telegraphic Agency, Ari Rosenberg, a member of Jewish Voice for Peace Triangle and the Break the Bonds NC Coalition, said the state’s decision “represents the power of people’s voices from across the state — including public sector workers — who had been calling attention to these problematic investments for nearly a year.”
“For months, we met with the Treasurer’s office, gathered 5,000 signatures from concerned citizens, and rallied with state pension fund recipients and community members to deliver our petition and our message,” Rosenberg said in an emailed statement. “The Treasurer’s decision makes it clear that our voices were heard.”
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From golems to Horton to banana menorahs: This year’s Hanukkah kids’ books light up the imagination
(JTA) — From Who-ville to Schmoozeville, and from island getaways to cozy homes, this year’s crop of Hanukkah books for kids of all ages take families on journeys to imaginative settings, some familiar from the pantheon of children’s literature and Jewish ideas. Families from across the diverse Jewish spectrum will enjoy the new titles that celebrate the popular eight-day holiday, also known as the Festival of Lights.
Three titles garnered the recommendation of the Association of Jewish Libraries — “Construction Site, Hanukkah Lights,” “Banana Menorah” and “Lost and Found Hanukkah.”
Hanukkah begins at sundown on Sunday, Dec. 14.
“Construction Site Hanukkah Lights”
Sherri Duskey Rinker and Shawna J.C. Tenney
Chronicle Books; ages 2-4
The youngest children — particularly those who are vehicle-obsessed — will enjoy lifting the flaps of this rhyming story, in which a dump truck, a crane and a cement mixer transform a construction site into a Hanukkah wonderland with a dazzling giant menorah and a huge pile of shiny gold Hanukkah gelt.
“Happy HanukKat”
Jessica Hickman; illustrated by Elissambura
Kar-Ben Publishing; ages 1-4
Jessica Hickman’s sweet, rhyming board book about a lively Jewish family of kittens will tickle the youngest kids, who will have fun celebrating each night of the holiday with the Hanukkah party-loving cat family. Elissambura’s playful illustrations feature kitties in Hanukkah party hats and sweaters.
“Golem Loves Latkes: A Tasty Hanukkah Tale”
Doreen Klein Robinson; illustrated by Anna Krajewska
Intergalactic Afikomen; ages 3-10
In Doreen Klein Robinson’s fun-filled story, an endearing little girl loves to visit her bubbie for Hanukkah in the happy village of Schmoozeville, where everyone likes to schmooze – chat, in Yiddish. But this year, the usually friendly townsfolk are bickering about the best topping for fried potato latkes — applesauce or sour cream. The young girl makes a clay dreidel that spins to life as a golem, the centuries-old Jewish mystical clay figure who protects Jews. When the latke-loving golem gobbles up all of Schmoozeville’s crispy latkes, the clever girl takes the golem’s message to the warring camps: Enjoy your latkes however you like and celebrate the true meaning of the holiday. Anna Krajewska’s lively, colorful illustrations add to the mayhem and score points for featuring a youthful, active bubbie.
“Dr. Seuss’s Horton Hears a Hanukkah Party!”
Leslie Kimmelman; illustrated by Tom Brannon, based on “Horton Hears a Who!” by Dr. Seuss
Random House; ages 3-7
Horton the Elephant looms large in Leslie Kimmelman’s rhyming riff on the classic “Horton Hears a Who!” by Dr. Seuss. The original features an elephant who champions the small against the mighty — a perfect character for the Hanukkah story. In this version, only Horton hears the faint sound of celebration that goes on night after night, so his jungle friends tease him. On the eighth night Horton sees the sparkling menorah belonging to a rabbi, who invites Horton and his pals to his family’s celebration. Tom Brannon’s illustrations translate the essence of Seuss’s floppy-eared Horton to a Jewish setting.
“Banana Menorah”
Lee Wind; illustrated by Karl West
Apples & Honey Press; ages 3-5
In Lee Wind’s light-hearted story, Skylar, a spirited young girl, and her two fathers are vacationing on an island far from home on the first night of Hanukkah. But both dads forgot to pack a menorah. The clever girl improvises with what’s on hand — the first night, it’s a banana menorah, the next, a granola bar. When they get home in time for the fourth candle and light their three menorahs, Skylar misses the new ones. For the rest of the holiday, her family celebrates with friends and all kinds of menorahs. Karl West’s animated illustrations add to the fun for a playful, creative holiday. Instructions for a banana menorah at the end — though there are also mass market versions available to buy.
“Lost and Found Hanukkah”
Joy Preble; illustrated by Lisa Anchin
Chronicle Books; ages 5-8
LGBT families and homemade menorahs are part of Joy Preble’s heartwarming story about Nate, who loves celebrating Hanukkah and lighting his family’s three menorahs, including one he made. When he and his two fathers move to a new apartment, Nate’s menorah gets lost. At Amy’s Judaica shop, Nate befriends the latke-loving, furry store kitty named Kugel, who runs out of the shop. When Nate’s dads fry up a batch of latkes for the holiday, the clever boy hatches a plan to find Kugel. By story’s end, everyone is reunited in time to celebrate Hanukkah and Nate carves a perfect new menorah. Lisa Anchin’s large cartoon-style illustrations reflect the story’s warmth and love.
“The Book of Candles: Eight Poems for Hanukkah”
Laurel Snyder; illustrated by Leanne Hatch
Clarion Books; ages 4-8
Children will enjoy following a young girl, her siblings, their parents and — again — a kitten as they light Hanukkah candles every night. Each night’s poem flows lyrically to the next. The award-winning Laurel Snyder adds a note for each candle that illuminates the themes of the holiday and turns the story into a teachable moment. Leanne Hatch’s cartoon-style illustrations capture the cozy, wintry setting and glow of the flickering flames
“A Dragon Called Spark: A Hanukkah Story”
Lily Murray; illustrated by Kirsti Beautyman
Kalaniot Books; ages 4-7
In Lily Murray’s imaginative tale, a young girl named Eva feels lonely when she and her family move somewhere new and she is far from friends at the start of Hanukkah. For comfort, Eva turns to Spark, her imaginary friend, a diminutive flying dragon. But Eva is worried that Spark is lonely and hopes for a Hanukkah miracle — a friend for herself and for Spark. When she meets Charlie, her neighbor, they become friends and she tells him about Spark, whom he can’t see. The power of friendship shines in this poignant story. Kirsty Beautyman’s illustrations capture the magic of the tale, which gets high marks for featuring a multiracial friendship.
“Eight Fairy Nights”
Imagined and illustrated by Bub
BookBaby; ages 4-8
Bub’s unique Hanukkah story introduces young kids to a fairytale version of the Hanukkah story and the Maccabees — who are lauded for their courage. Readers then meet eight fairies with eight virtues, one for each night. The book captures Bub’s enthusiasm for celebrating Hanukkah, and his weakness for riddles. Without referencing God’s hand in the Hanukkah miracle, “Eight Fairy Nights,” may be especially appealing to secular and humanist Jews.
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America’s oldest Jewish congregation launches a kosher food pantry on the Upper West Side
(JTA) — On Thanksgiving morning, as volunteers gathered at Congregation Shearith Israel for the synagogue’s 11th annual “packathon,” they also marked a new milestone: Their synagogue was opening a kosher food pantry on the Upper West Side of Manhattan.
Shearith Israel, an Orthodox congregation that is also known as The Spanish and Portuguese Synagogue, was established in 1654, making it the oldest congregation in the United States.
The synagogue’s Thanksgiving-morning volunteer event draws a large crowd each year in part because of its location along the Macy’s parade route. But its Thanksgiving tradition stretches back centuries: In 1789, when George Washington announced the first national Thanksgiving, Shearith Israel’s leader at the time, Gershom Mendes Seixas, held the country’s first Jewish Thanksgiving service.
With a history older than the founding of the United States, Louis Solomon, the president, or parnas, of Shearith Israel, said the congregation was looking for a way to celebrate the country’s upcoming 250th birthday.
“It’s been a part of our culture for 3,000 years, but certainly a part of our culture in America for 372 years, to give back, to try to do what we can,” said Solomon. “So the congregation has gotten itself together and thought about, what is it that we could actually do?”
Over the summer, Shearith Israel reached out to Alexander Rapaport, the executive director of Masbia, a kosher soup kitchen and food pantry, to propose an idea: Masbia could open a location in their synagogue.
“They’re celebrating America turning 250 years, and they’re thinking of what they can do, something special,” said Rapaport. “And one of the things they think that could be is opening up a food pantry in their place.”
At the event on Thursday morning where the new Masbia Relief Annex was announced, volunteers from local faith groups, including the Jewish Center, the Latter-Day Saints and the West End Church, watched the parade and assembled 2,000 packages of food.
Solomon said Shearith Israel had pledged to contribute $50,000 to the new Masbia annex, and was asking local faith groups to collectively match their donation.
The new food distribution center is scheduled to open sometime before Hanukkah, and will allow Masbia to serve Manhattan through the use of Doordash, which provides the nonprofit with free delivery services.
Rapaport said that this month, due to the tightened federal rules around the Supplemental Nutrition Assistance Program, Doordash had provided Masbia with 11,000 free deliveries. So far, Rapaport said they were on track to hit that number.
“We’re hoping that DoorDash is our go-to thing, because that eliminates the breadline stigma, and it just brings people food. It also gives us flexibility,” said Rapaport.
Masbia currently has three locations, two in Brooklyn and one in Queens. Now, Rapaport said the new space will allow the food nonprofit to provide delivery service in Manhattan as well.
“We’re here to help people. It’s a new borough, it’s not a borough that we were in. We’re going to reach out to the community and see where the need is, and slowly take on hopefully,” said Rapaport. “The first week we’ll only serve a few dozen people, but then if it grows to hundreds, we’ll be very happy.”
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