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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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FIFA Takes No Action Against Israeli West Bank Settlement Soccer Clubs but Fines IFA for ‘Discrimination’
Soccer Football – FIFA Club World Cup – Group D – Esperance de Tunis v Chelsea – Lincoln Financial Field, Philadelphia, Pennsylvania, US – June 24, 2025, General view of the FIFA logo before the match. Photo: REUTERS/Lee Smith
FIFA has rejected formal complaints by the Palestinian soccer federation to suspend its Israeli counterpart but has fined the Israel Football Association (IFA) on disciplinary charges related to “discrimination,” “offensive behavior,” and “violations of fair play,” the international governing body of soccer announced on Thursday.
At the 74th FIFA Congress in Bangkok in May 2024, the Palestinian Football Association (PFA) presented a proposal to sanction Israel’s soccer teams, including its national team, because of what they claimed were international law violations committed by Israeli forces in the Gaza Strip. The proposal also called on FIFA to take action against Israeli soccer clubs that the PFA claimed were based in Palestinian territory, particularly settlements in the West Bank.
The PFA further said that FIFA should address what it claimed was IFA’s failure in taking decisive action against alleged discrimination and racism. The Palestinian fedeation has claimed for years that Israel violates FIFA rules by allowing teams from settlements in the West Bank to play in its national league.
FIFA’s Disciplinary Committee ruled on Thursday that it will not take action against Israeli soccer clubs in West Bank settlements because of the “unresolved” legal status of the West Bank under international law.
“FIFA should take no action given that, in the context of the interpretation of the relevant provisions of the FIFA Statutes, the final legal status of the West Bank remains an unresolved and highly complex matter under public international law,” the committee said in a statement. “FIFA should continue to promote dialogue and offer mediation between the Palestine Football Association and the Israel Football Association at an operational level. In this context, FIFA will continue to facilitate structured engagement and monitor developments.”
However, FIFA’s Disciplinary Committee has fined the IFA 150,000 Swiss francs – which is almost $190,000, – for committing “grave and systematic violations of FIFA’s core principles.” The IFA is being sanctioned for “offensive behavior and violations of the principles of fair play” as well as “discrimination and racist abuse.” The fine was issued following FIFA’s investigation into complaints about the IFA’s handling of discrimination and racism in soccer. FIFA said the Israeli association had not taken enough action against repeated racist behavior by supporters of certain Israeli soccer clubs, including Beitar Jerusalem, and offensive and politicized public statements by Israeli soccer officials and clubs.
“The committee finds that IFA’s conduct has created a perception of impunity and selective enforcement, which is incompatible with the principles of fairness and universality that underpin the sport,” the panel announced. “In particular, by failing to condemn or remediate discriminatory practices and exclusionary policies — particularly those affecting Palestinians — the IFA has become institutionally complicit in a system that violates the core values of the game.”
One-third of the fine must be used to implement “a comprehensive plan to ensure action against discrimination and to prevent repeated incidents,” with a focus on certain areas including monitoring and educational campaigns. The IFA must also display a “significant and highly visible banner,” approved by FIFA, that says “Football Unites the World – No to Discrimination” alongside the IFA’s logo at its next three A‑level FIFA competition home matches.
The committee said it “cannot remain indifferent to the broader human context in which football operates,” and that the sport “must remain a platform for peace, dialogue, and mutual respect.”
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Move over Thomas Edison, this deli savant is the Garden State’s newest inventor
First, in 1876, Thomas Edison opened up his “invention factory” in Menlo Park, New Jersey. Then, in 1941, Alexander Graham Bell’s Bell Labs moved its headquarters to Murray Hill at the northern end of the state.
In 2021, another wide-eyed tinkerer set up shop in Jersey City, though his inventions would be molded out of rye, wheat and cured beef, not aluminum and tungsten.
The maverick’s name is Jason Stahl, a 48-year-old father with a career in publishing. He operates his food business under the name Hank Schwartz’s Delicatessen and Appetizing, cooking out of a ghost kitchen in Jersey City. And he does things with smoked fish that would make your bubbe blush.
Take his “Smoked Salmon Tartare,” for example. He mixes up capers, lemon, dill,and Dijon mustard so their breezy tartness lightens the Baltic smoke of nova. The pink concoction is a revelation, balancing out the fish’s brininess so that a diner would be tempted to eat an entire half-pound of the stuff in one sitting.
I speak from experience. I first tried Stahl’s cooking at Jersey City’s Riverview Farmer’s Market last fall, where he slings mind-bending, Jew-ish sandwiches, tartare, whitefish salad, olives, and various other noshes on a biweekly basis.
On a sunny day at the Farmer’s Market, a steady stream of customers poured in. One customer, a middle-aged man, asked about Stahl’s brisket sandwiches — Stahl had made shredded brisket and mixed it with horseradish mayonnaise to make a pulled meat sandwich, then layered it with caramelized onion jam.
Stahl was sold out. “Curse you,” the customer exclaimed.
From home cook to deli master
At the market, Stahl spoke softly to the people who came to his booth, greeting customers by their first names and chatting with boys about their favorite sports teams. His gentle cadence and warm smile bely what he says is an anxious disposition that his wife, and his cooking, help to temper.
Stahl says that, until recently, he had been more of a weekend warrior than a professional cook. “I’m not going to pretend I have this amazing culinary background, right?” he said. “I came into this more with a passion, and I’m learning.”
Still, he has hovered close to the restaurant world for a while. He has worked in media for decades, sometimes in food-adjacent roles (most recently as Food Editor at 1-800-Flowers.com). Stahl’s wife, Theresa Gambacourt, manages restaurants and writes cookbooks for a living.
Stahl learned to cook in part from studying cookbooks he got for free as a media professional. In his early days out of college, “I was always experimenting,” he recalled. “I messed up a whole bunch.”
Theresa showed him the tricks she picked up in restaurants, like using infused fats to make a confit. He uses that technique in his zaatar olives, which are submerged in a citrus garlic confit that adds a layer of refreshing depth to the Mediterranean staple.
Over time, his cooking became more and more elaborate. His wife asked the chef at Del Posto, a since-closed Italian fine dining stalwart, if Stahl could stage there; the chef agreed, and Stahl spent every Sunday evening for a year learning the ins-and-outs of the kitchen — including how to cure gravlax and slice meat.
Italy figures heavily in Stahl’s modern deli. His chopped liver, for example, is made with chopped capers and braised with red wine (he makes a mushroom version for those who fear chicken parts).
In around 2019, Theresa gave him Pastrami on Rye: An Overstuffed History of the Jewish Deli for his birthday, and the book planted an idea in his head: “What if we did this?” Stahl asked Theresa about the deli business.
What, she replied, would an amateur cook be able to contribute to such an endeavor?
“I can clean,” he recalls replying. “I’m really good at cleaning.”
Several years later, after the COVID-19 pandemic, he started selling pickles at Riggs Company Provisions, a vendor at the farmer’s market, and Riverview Wines, a nearby wine shop. Today, his pickles encompass classic dill pickles brightened with dried mint, spicy pickles spiked with habanero and Aleppo peppers (the latter a nod to Jewish communities in the Middle East), and sour green tomatoes with dill and celery seeds.
In 2023, the farmer’s market invited him to become a vendor, and he’s been selling there ever since. His repertoire has expanded beyond pickles to include such dishes as chopped liver, homemade sodas, and cured meat and fish sandwiches — all tweaked with the flair of a mad scientist.
Hank Schwartz’s gets its name from fictional characters that Stahl and Gambacourt made up years ago: Hank and Margaret Schwartz, two herrings who escape from a deli and go on adventures around New York City. In this imaginary world, Hank and Margaret hang out with their herring friends, like Charlie Goldberg, a bus driver, and the Crances, a bumbling couple.
A gallivanting, social fish is the perfect mascot for a cook whose relationships and wanderlust drive his cooking.
Take, for example, Stahl’s smoked salmon candy. Though readers in Alaska and the Pacific Northwest might be familiar with the salty-sweet treat, it has not yet taken off in the Northeast. In the Alaskan version, chunks of salmon are brined in brown sugar and salt before being smoked and glazed. Stahl has added dill to his in the past, and the week I tried it, he had rubbed in pastrami spices. The pink chunks were solid and slightly chewy — like firm gumdrops — and redolent of peppercorns, brown sugar and smoke: the type of addictive candy that the children of hipsters might clamor for in a 21st century deli.
‘This is a true story’
Stahl grew up on Staten Island eating sandwiches at both Jewish and Italian delis.
When I asked him how far a dish can veer from Jewish tradition while still being considered “Jewish,” he compared Hank Schwartz’s to the TV show Fargo, which starts with the line “This is a true story.”
Stahl once interviewed the series’ showrunner, Noah Hawley, who told him that in each episode, a single detail is pulled from a true story — for example, a news article about a dramatic car crash.
“In a way, like, I’m doing the same thing,” Stahl said — one Jewish element anchors each dish on his menu; the rest is up for his own interpretation.
During Super Bowl weekend, when the Seattle Seahawks played the New England Patriots, Stahl came up with a sandwich for each team. “The Seattle” consisted of citrus-cured gravlax (a Scandinavian relative of Jewish lox), scallion cream cheese and pickled cucumbers on pumpernickel with a teriyaki glaze, the latter a nod to Seattle’s Japanese community and its role in popularizing teriyaki sauce. “The New England” was Stahl’s take on a lobster roll — swapping in whitefish for treyf.
Stahl now holds a residency two days a week at the Cliff, a cafe in the same Jersey Heights neighborhood he has been plying with smoked fish and meats for the past few years. The pop-up helps him try out running a brick-and-mortar restaurant while he looks for investors and business partners to help him do just that. Surrounded by exposed brick and artwork, he slaps together irreverent sandwich combinations in front of customers. I tried the Schwartzøbrød, a cousin of the everyman Danish brown bread sandwich. Stahl makes his with a butter infused with lime, lemon and orange zest that glides through the heady flavor of cured salmon.
If there’s one element of the Jewish deli that Stahl seeks to maintain, it’s the deli’s status as a community hub. “In these times that we’re living in, people need more comfort. I feel like a Jewish deli is really needed,” he told me, as is “the warmth of a bowl of matzo ball soup. People just find comfort, they find nostalgia.” He recalled with fondness how the week before, the restaurant buzzed with customers enjoying his food and locked in conversation, rarely looking at their phones.
Stahl’s tight-knit community might be the perfect place for Jewish culinary innovation, for the same reasons that Menlo Park and Murray Hill served Edison and the company of Graham Bell. Proximity to New York affords you rare privileges — ethnic diversity and access to the titans of the Jewish-American deli, in Stahl’s case. But so, too, does distance. The sprawling brick buildings and saltbox houses of Jersey City offer cooks a little more room to breathe and try new things.
“Here, it’s less about the luxury” or “pretentiousness,” Stahl said. “It’s more about the care and the presentation of the food, right? They want to just offer the best dishes possible.”
The post Move over Thomas Edison, this deli savant is the Garden State’s newest inventor appeared first on The Forward.
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Czechs Investigate Fire After Reports of Anti-Israel Group Claiming Responsibility
Police officers and firefighters stand in front of a burned production hall at an industrial area in Pardubice, Czech Republic, March 20, 2026. Photo: REUTERS/David W Cerny
Czech investigators are probing an overnight fire at an industrial complex as potentially being a deliberate attack, officials said on Friday, following media reports that a group protesting against Israeli weapons claimed responsibility.
Firefighters said on X that they had responded to a fire at a storage hall in a complex in Pardubice, 120 km (75 miles) east of Prague. No one was injured in the fire, which spread to another building.
Czech news website Aktualne.cz reported that a protest group said it had set fire to a “key manufacturing hub” for Israeli weapons in Pardubice to end its role in the “genocide in Gaza.”
Czech defence firm LPP Holding in a statement on its website said it had confirmed that a fire broke out at one of its facilities on Friday and it was cooperating with authorities.
The company, with a location in the complex, announced plans in 2023 to cooperate with Israeli company Elbit Systems on drone production.
“At this time, we will not speculate on the causes or circumstances of the incident and will await the official conclusions of the investigation,” LPP said.
Police initially said they were investigating whether the fire was intentional and checking public claims of a “concrete group,” without naming it.
They later said investigators with security services were probing the incident under a section of the criminal code dealing with terrorism.
“Based on what we know so far, it is likely the incident may be related to a terrorist attack,” Interior Minister Lubomir Metnar said.