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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Georgetown Newspaper Editorial Board Accuses Israel of ‘Genocide,’ Calls for Divestment
Georgetown University students on March 23, 2025 in Washington, DC. Photo: Andrew Thomas via Reuters Connect
A Georgetown University-affiliated student newspaper last week issued an editorial which argued that the school has been “complicit in Israel’s genocide,” describing the world’s lone Jewish state as an illegitimate entity that should be isolated.
“There is no doubt in the mind of The Georgetown Voice‘s Editorial Board that Israel has been committing genocide in Gaza,” proclaimed The Georgetown Voice, an alternative, far-left publication founded in 1969. “There is no critical mass or breaking point at which elites — including the administrative elite at Georgetown — will suddenly reform their conscience.”
The editorial board condemned what it falsely labeled as Israel’s “decades-long settler colonial project and apartheid system” and appeared to blame the entirety of the Gaza conflict on Israel while absolving Hamas, the Palestinian terrorist group that started the war with its Oct. 7, 2023, massacre of Israelis, of wrongdoing.
“We must ask ourselves why every person in Gaza or the West Bank does not elicit the same righteous anger (and frenzied whitewashing or bigotry and divisiveness) that erupted after the assassination of Charlie Kirk,” the paper charged, referring to the American conservative activist who was assassinated in September. “While some — certainly not all — members of Congress have half-heartedly called for a ‘pause’ in the violence at some point, the vast majority of them were simultaneously voting to arm Israel.”
The editorial continued, “The morally bankrupt acts of our representatives made Americans complicit in this genocide. That should enrage and galvanize something in all of us. Sadly, at Georgetown, that’s not what we see.”
Capping off its philippic, the Voice broadsided the Anti-Defamation League (ADL) — accusing the civil rights organization of “anti-Palestinian advocacy” and drifting “rightward … under the leadership of current CEO Jonathan Greenblatt” — and calling for Georgetown’s divestment from Israel on the grounds that Israel is an “apartheid regime” in the same mold as Afrikaner-dominated South Africa until the 1990s.
“If the school gives any weight to the values it claims to represent, it will reconsider its rejection of the divestment referendum from last spring and move to cut all ties with Israeli and Israel-supportive institutions immediately,” the Voice concluded, hinting at the expulsion from campus of Jewish groups such as Hillel and Chabad. “We do not say this lightly; taking action is challenging; however, in the face of such atrocities, there are no excuses for inaction.”
The Voice is not the first student newspaper to promote anti-Zionism while curating facts, sources, and quotes to confect a negative image of Israel.
In 2022, The Harvard Crimson, the official newspaper of Harvard University, endorsed the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate the world’s lone Jewish state on the international stage as a step toward its eventual elimination.
“BDS remains a blunt approach, one with the potential to backfire or prompt collateral damage in the form of economic hurt. But the weight of this moment — of Israel’s human rights and international law violates and of Palestine’s cry for freedom — demands this step,” it said. “As a board, we are proud to finally lend our support to both Palestinian liberation and BDS — we call on everyone to do the same.”
At Georgetown, anti-Zionism may be fostered by foreign influence in the form of exorbitant donations.
According to a report published in June by the Institute for the Study of Global Antisemitism Policy (ISGAP) — titled, “Foreign Infiltration: Georgetown University, Qatar, and the Muslim Brotherhood” — Georgetown University has received over $1 billion in funding from the Qatari government over the last two decades. The 132-page document revealed dozens of examples of ways in which Georgetown’s interests are allegedly conflicted, having been divided between its foreign benefactors, the country in which it was founded in 1789, and even its Catholic heritage.
“The Qatari regime targets Georgetown due to its unrivaled access to current and future leaders. Over two decades, that investment has paid off — embedding Muslim Brotherhood scholars and narratives deep within the American academic and political culture,” Dr. Charles Asher Small, executive director of ISGAP, said in a statement on the report. “This masterful use of soft power is not only about Georgetown. It is how authoritarian regimes are buying access, narrative control, and ideological legitimacy — and too many universities are willing sellers.”
The ISGAP report called on policymakers to take action now and prevent the university’s becoming any closer to a country whose ideals may threaten US interests and ideals.
“It is time to designate the Muslim Brotherhood as a terrorist organization. As we saw, pro-Hamas antisemitism in the US has moved from rhetoric to outright terrorism on the streets of Washington,” Small said, referring to the antisemitic shooting of two Israeli embassy staffers in May. “Just three miles from the site of the murders outside the Jewish Museum, Georgetown has been the center of a 50-year indoctrination campaign aimed at infiltrating the highest echelons of US society with murderous antisemitism.”
Follow Dion J. Pierre @DionJPierre.
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‘Hamas in a Suit’: Melanie Phillips Says the US Must Stop Treating Qatar as an Honest Broker
British author and journalist Melanie Phillips speaking at the National Conservatism Conference in Brussels, Belgium in April 2024. Photo: Nicolas Landemard / Le Pictorium via Reuters Connect
The war against terrorism will never end “until the West stops pretending Qatar is neutral,” according to British author and journalist Melanie Phillips.
The prominent commentator told The Algemeiner that Doha’s patronage of the Palestinian terrorist group Hamas and its influence on Western media and universities are among the many reasons not to trust the Middle Eastern monarchy.
“Qatar is Hamas,” Phillips said in a conversation on the “J100” podcast with host David M. Cohen, the CEO of The Algemeiner. “It sponsors Hamas, it shelters Hamas, it protects Hamas’s leadership.”
Speaking from Jerusalem, Phillips called Qatar’s role “the great unspoken scandal” of modern diplomacy, describing how the regime has bankrolled Hamas while posing as a mediator in negotiations with Israel over the Gaza war.
“You can end this war tonight,” she said, “by doing what should have been done long ago: throw Qatar overboard.”
Negotiations have hit several hurdles in recent weeks to halt the advancement of last month’s Israel-Hamas ceasefire, including the refusal of the terrorist group to disarm in accordance with US President Donald Trump’s pace plan for Gaza.
Despite Qatar’s support for Hamas and far-reaching financial entanglements within American institutions, the US has designated the country as a major non-NATO ally and committed, via executive order, to defend it if attacked.
For Phillips, the danger runs deeper than money or politics. “It’s Hamas in a suit,” she said. “A power that wears respectability while advancing terror by other means.”
Since 2012, Doha has housed Hamas’s political bureau and funneled hundreds of millions of dollars into Gaza, often with Western approval. Simultaneously, it has built vast soft-power influence, financing Al Jazeera, sponsoring academic programs on Middle Eastern studies, and endowing think tanks and universities across the West.
That dual role, Phillips argued, has distorted the world’s moral compass. “You cannot be both patron and peacemaker,” she said. “That is moral incoherence masquerading as strategy.”
She connected Qatar’s reach to what she called the “eighth front” of Israel’s war against Iran’s terrorist network including Hamas — the cognitive front, where perception and truth are under siege. By funding educational and media institutions that frame Israel as the aggressor, Phillips said, Doha helps export the same ideological rot that excuses terrorism.
“You cannot build coexistence on a curriculum of hatred,” she warned. “And you cannot defend civilization if you reward the people funding its destruction.”
Cohen noted that Washington’s posture toward Doha remains contradictory. “You can’t confront a sponsor of terror,” he said, “while treating it like an ally at the same time.”
Phillips concluded that lasting peace requires more than military victory — it demands confronting the global enablers that dignify extremism. “If the West continues to pretend Qatar is neutral,” she said, “then Hamas will never truly be defeated.”
The full conversation — “The Eighth Front Is the Mind” — is available now on “J100” via Apple Podcasts, Substack, and YouTube.
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Australia Lists Iran’s Islamic Revolutionary Guard as State Sponsor of Terrorism
Commanders and members of the Islamic Revolutionary Guard Corps meet with Iran’s Supreme Leader Ayatollah Ali Khamenei in Tehran, Iran, Aug. 17, 2023. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency) via REUTERS
Australia has listed Iran’s Islamic Revolutionary Guard Corps as a state sponsor of terrorism, Foreign Minister Penny Wong said on Thursday, following an intelligence assessment that it had orchestrated attacks against Australia‘s Jewish Community.
Australia in August accused Iran of directing two antisemitic arson attacks in the cities of Sydney and Melbourne and gave Tehran’s ambassador seven days to leave the country, its first such expulsion since World War II.