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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Tidbits: A huge Jewish dating event through AI and Chabad
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
דעם 9טן אויגוסט וועלן טויזנטער אומבאַפּאָרטע ייִדן איבער דער וועלט אָנשטעלן זייערע עקראַנען און רעדן נײַן מינוט לאַנג מיט אַ פֿרעמדן. בײַ אַ טייל פֿון זיי וועט דאָס אפֿשר, אָן זייער וויסן, זײַן דער ערשטער שמועס מיט זייער זיווג.
אַזוי האָפֿן טאַקע די אָרגאַניזירער פֿונעם ריזיקן ראַנדקע-געשעעניש, Met@Chabad, וואָס זיי זאָגן וועט זײַן די גרעסטע סינכראָניזירטע ייִדישע ראַנדקע־אונטערנעמונג אויף דער וועלט. אין איין נאַכט וועלן אומבאַפּאָרטע ייִדן פֿון מער ווי 30 לענדער און טויזנט קהילות — אַרײַנגערעכנט מעלבורן, בוענאָס־אײַרעס און ניו־יאָרק — צונויפֿגעפּאָרט ווערן מיט פֿינעף מענטשן, אַ דאַנק דער הילף פֿון „איי־אײַ“ און אויך דורך רבנים און רביצינס, וואָס קענען די באַטייליקטע פּערזענלעך. מיט יעדן פֿון די פֿינעף מענטשן וועט דער באַטייליקטער שמועסן נײַן מינוט לאַנג דורך ווידעאָ.
זינט 2021, ווען מע האָט אײַנגעפֿירט די יערלעכע ראַנדקע־אונטערנעמונג, זענען מער ווי 30 פּאָרלעך פֿאַרקנסט געוואָרן דורך דער סיסטעם, און כּמעט בײַ אַלע זענען די פּאָרלעך געווען פֿון אַנדערע שטעט און לענדער. מיט אַנדערע ווערטער, אָן דער אונטערנעמונג וואָלטן זיי זיך קיין מאָל נישט באַקענט.
די יערלעכע אונטערנעמונג איז אָרגאַניזירט געוואָרן צוליב אַ וואַקסנדיקן פֿענאָמען בײַ די חב״ד־שלוחים איבער דער וועלט. יונגע ייִדן וואָס קומען צו זיי אויף שבת־מאָלצײַטן אָדער כּדי זיך צו באַראַטן מיט זיי וועגן אַ קאַריערע אָדער צוליב אַ פּערזענלעכן ענין, האָבן אָפֿט אויך געבעטן הילף בײַם געפֿינען אַ שידוך. אָבער בײַ חב״ד איז פּשוט נישט געווען קיין „שדכנות־ביוראָ“.
נעמענדיק אין באַטראַכט וויפֿל אַמעריקאַנער ייִדן האָבן הײַנט חתונה מיט נישט־ייִדן האָבן די שלוחים שטאַרק געוואָלט העלפֿן די אומבאַפּאָרטע ייִדן וואָס זוכן אַ זיווג. לויטן „פּיו“־פֿאָרשצענטער, האָבן 72% נישט־אָרטאָדאָקסישע ייִדן זינט 2010 חתונה געהאַט מיט עמעצן וואָס איז נישט קיין ייִד. אָבער זינט דעם 7טן אָקטאָבער 2023 האָבן די שלוחים באַמערקט אַ נײַע טענדענץ: מער יונגע ייִדן זאָגן זיי, אַז זיי ווילן חתונה האָבן מיט ייִדן און זוכן הילף ווי צו דערציִען ייִדישע משפּחות.
כּדי זיך צו פֿאַרשרײַבן אויף דעם ראַנדקע־געשעעניש דעם 9טן אויגוסט גיט אַ קוועטש דאָ:
צו לייענען וועגן דעם אויף ענגליש גיט אַ קוועטש דאָ:
To read about this in English click here:
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‘Do not boycott people who dislike us’: Netanyahu challenger Yair Lapid urges AIPAC and J Street to make support for Israel bipartisan again
Israeli Prime Minister Benjamin Netanyahu’s meeting in Washington, D.C. on Tuesday made headlines, but he is not the only Israeli official trying to make inroads in the nation’s capital this week.
Former Israeli Prime Minister Yair Lapid is also in town to get a head start on repairing the U.S.-Israel relationship. On Wednesday, Lapid, who is running on a joint slate with former Prime Minister Naftali Bennett to unseat Netanyahu in Israel’s October elections, met with a group of Democratic senators, including a handful who have voted in favor of restricting arms sales to Israel.
“I took advantage of the visit to convince them they were wrong, presenting them with facts on the ground,” Lapid wrote in a post on X translated from Hebrew. “Boycotting those who speak out against you is not the way. In the face of opposition in the Senate, you need to work hard, meticulously, to repair relations with both parties.”
Lapid and Bennett’s priorities are shared by many liberal Israelis who see the bipartisan foundation of the U.S.-Israel alliance falling apart and believe that replacing Netanyahu and winning back Democrats are both key to the survival of the Jewish state.
A recent poll found that nearly half of Americans believe the U.S. should enforce an International Criminal Court (ICC) arrest warrant for Netanyahu over his actions during Israel’s war in Gaza. Meanwhile, in April, more than three dozen Democratic senators voted in favor of a resolution introduced by Sen. Bernie Sanders of Vermont to block certain arms sales to Israel.
On Wednesday, Lapid met with some of those Democratic senators: Sen. Tim Kaine (D-Va.), Adam Schiff (D-Calif.), Alex Padilla (D-Calif.) Maggie Hassan (D-NH), John Hickenlooper (D-Colo.) Catherine Cortez Masto (D-Nev.), and Cory Booker (D-NJ), all of whom voted to restrict some U.S. arms sales to Israel. Also at the meeting were Sens. Jacky Rosen (D-Nev.) and Richard Blumenthal (D-Conn.), both of whom have staunchly backed U.S. military support for Israel.
Ahead of those meetings, Lapid outlined the opposition’s plan to bring Israel out of international isolation in a speech Monday evening at the Atlantic Council, an influential DC-based think tank.
First on the “to-do list,” as he called it, was to “restore Israel’s bipartisan standing in the United States” and “firmly encourage AIPAC and J Street to move away from partisanship, remind our friends that to be pro-Israeli is to be bipartisan, and build a broad coalition of support.”
“Do not boycott people who dislike us,” he added. “Insist on meeting them and presenting our case.”
AIPAC has long marketed itself as a bipartisan lobbying organization, though critics argue it has become increasingly aligned with Republicans in recent years. In late 2021, it launched a political action committee that has spent heavily in Democratic primaries against candidates whom it deemed unsupportive of Israel.
Meanwhile, J Street, founded in 2008, has long been closely aligned with Democratic lawmakers, often maintaining a critical position on Israeli policies and advocating for a two-state solution to the conflict.
At present, Lapid and Bennett’s joint party, called Together, is the second-strongest party running against Netanyahu in the polls. Gadi Eisenkot’s Yashar party is polling ahead of it — and, in some surveys, ahead of Netanyahu’s Likud party
Any coalition capable of ousting Netanyahu would likely require Together and Yashar to join forces, meaning Bennett, Lapid and Eisenkot would likely all hold very senior positions in a future government if they manage to build a coalition.
Lapid also pledged that a new government would “stay out of American politics” and “respect the American people and the leaders they have chosen on both sides of the aisle.”
“Elizabeth Warren, John Ossoff and Tim Kaine are not the enemy,” he said. “The Democratic Party is not the enemy. J.D. Vance is not the enemy.”
Vance has rattled the U.S. Israel relationship in recent weeks by belligerently defending a ceasefire agreement with Iran and lambasting the Netanyahu government. In addition to Kaine, Warren of Massachusetts and Ossoff of Georgia were among the senators in April who voted in favor of restricting arms sales.
The post ‘Do not boycott people who dislike us’: Netanyahu challenger Yair Lapid urges AIPAC and J Street to make support for Israel bipartisan again appeared first on The Forward.
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The most Jewish room in Fremont, Ohio, is in a county history museum
Beneath a mahogany staircase inside the Sandusky County Historical Society hangs a memorial plaque in a place both fitting and strange.
The sanctuary is gone. The Torah scrolls have long since been moved elsewhere. Military exhibits and county memorabilia fill the rooms. But the plaque remains, listing the dead of Temple Beth Israel, a congregation that closed more than four decades ago.
Across Ohio, when small-town synagogues closed, their history did not vanish all at once. Instead, it was scattered to neighboring congregations, local museums, regional archives and descendants who saved whatever they could. A siddur. A stained-glass window. A Star of David rescued before a building was demolished.
The story of Beth Israel’s plaque almost ended when someone proposed melting it down.
“That couldn’t be discarded,” said Dennis Newman, who grew up at the synagogue.
So he and his nephew drove to Sandusky, Ohio, to retrieve it from another closing congregation.
“It was really heavy,” he said.
Now it is back in Fremont, in the same building where Jewish families once gathered for Shabbat, Hebrew lessons, and holiday services, though most visitors do not know that when they walk in.
The building on Birchard Avenue still stands, a red-brick house set slightly back from the street. Inside, rooms that once held a wedding, Sunday school classes, and other scenes from synagogue life now house exhibits on Sandusky County’s past, including industrial history and local life. A Civil War battle flag serves as one centerpiece. The Jewish past is there too, a small exhibit Newman helped to create.
“Most people are surprised,” said Roy Wilhelm, a local volunteer with the historical society.
A congregation’s afterlife
Fremont is not unique. Throughout Ohio and the Midwest, other small-town congregations have closed, raising the same question: what becomes of the objects, records and stories they leave behind?
Toby Brief, executive director of the Columbus Jewish Historical Society, said her organization has increasingly become a repository for that afterlife. “The definition of Central Ohio has grown,” she said. In practice, she added, the society often functions as “much more of a regional archive between Cleveland and Cincinnati.”
That work, she said, is active rather than passive. “We find materials, we identify them.” Sometimes that means typed oral histories or photographs. Sometimes it means relationships with local historical societies. Sometimes it means preserving just one object from a vanished Jewish community. “We are always telling others not to forget to collect the artifacts,” Brief said.
One of those objects came from New Philadelphia, Ohio.
Like Beth Israel, the Tuscarawas County Jewish Center emerged in the 1930s, part of the same era when many small-town Jewish communities across Ohio were growing. The center was dedicated in 1937, two years after Beth Israel first gathered above a clothing store in Fremont. From its earliest days, the center also reached beyond its own members. At the dedication, the Rev. Frank Cody of First Presbyterian Church spoke. In 1938, when Joseph Wagner was installed as the center’s first rabbi, banquet guests included New Philadelphia’s mayor, Arthur Williams, along with the town’s chief of police and two Christian ministers.
But the ending in New Philadelphia was different. By 1967, the Jewish center had become inactive. The following year, the building was sold and razed to create a parking lot for employees of the local newspaper.
Almost nothing physical survived — just a Star of David rescued by a congregant before the building came down. Today it is preserved by the Columbus Jewish Historical Society.
“It is so simple,” Brief said. But “that star represents a synagogue, a Jewish center, it represents families.”
A home of their own
In Fremont, more remained. One artifact is the memorial plaque. But the building itself is an artifact, too.
For decades, Beth Israel sustained Jewish life in a town where Jews were always a small minority. At its peak in the late 1940s and 1950s, Fremont’s Jewish community numbered about 50 families. It was never large, but it had the elements of a full communal life: weekly services, a Sunday school, a Sisterhood, student rabbis traveling in from Cincinnati and New York, and ties to nearby towns like Tiffin, Fostoria, and Norwalk.
Before the congregation had a permanent home, it gathered in the mid-1930s in a rented room above a store on Front Street. On the day of its 1935 dedication, about 300 people crowded into the upstairs space. They sang “The Star-Spangled Banner” and “Hatikvah,” and the women of the newly formed auxiliary served a buffet luncheon.
A few years later, in 1942, the congregation purchased a former residence on Birchard Avenue and dedicated it as Temple Beth Israel. More than 200 people attended, including Amer Wrigley, the mayor of Fremont. Beth Israel now had a home of its own.
For the next two decades, Jewish life in Fremont settled into a modest but steady rhythm. The sanctuary seated about 65 people comfortably and filled for major holidays. Children attended Sunday school. The Sisterhood organized holiday events, charitable drives, and community programs. Church youth groups visited to learn about Judaism, and in 1948 Beth Israel hosted an interfaith Shabbat service that drew about 100 people. Local newspapers praised the congregation’s willingness to “cooperate with the other churches of the city and help make Fremont a leader in the pathways of better understanding.”
Jewish life extended beyond the synagogue, too. Families were tied to local businesses, including Joseph’s Department Store, and worked in medicine, jewelry, and scrap metal. The community was not large, but it was woven into the town.
Newman, who grew up in Fremont, remembers both the closeness and the isolation of that world. “I never knew another Jewish kid in Fremont,” he said. “Judaism was a lonely thing.”
“We were not deeply religious,” he said, “but deeply Jewish.”
By the 1960s, the patterns that had sustained small-town Jewish life in Fremont were thinning. Younger people moved away. Services, once weekly, became less frequent. Around 1967, Beth Israel discontinued its Sunday school, and the remaining children were sent to Sandusky or Toledo for Jewish education.
Still, the congregation persisted longer than some might have expected. In 1966, Beth Israel marked its diamond anniversary with a dinner at the Fremont Country Club attended by the mayor, a Catholic monsignor, and a Protestant minister — one more sign that even in decline, the synagogue understood itself as part of Fremont’s wider civic and religious life.
By the late 1970s, though, only about 15 families remained. Services continued once a month and on the High Holidays. In 1980, the trustees decided to close the congregation.
What remains

But closure did not mean immediate disappearance.
Some members joined Oheb Shalom in Sandusky. Torah scrolls and other ritual items were transferred to other synagogues, where they could still be used. A portion of the proceeds from Beth Israel’s sale established a scholarship at Fremont Ross High School for “average students” planning to attend college — an expression of communal values that continued for decades before fading from local records in the 2010s. Small gatherings and holiday observances in Fremont continued in private homes into the 1990s.
Looking back on Oheb Shalom’s closing in 2023, Newman described it less as an end than a transition: “This is not goodbye, just goodbye to the building.”
What remains is often harder to see and more fragile: names on a yahrzeit plaque, ritual items forgotten in a closet, a story carried from one generation to the next.
Brief knows stories from across Ohio. Many people, she said, are surprised by how widespread Jewish life once was in the state’s smaller towns and by how little visible evidence of it remains. Sometimes there was a formal congregation. Sometimes only “one or two families.” But there was still “a presence.” In some places, that presence stretches back earlier than most people assume, into the 1840s, 1850s, and 1860s.
“They wanted to be with other Jews,” Brief said. “They wanted a sense of Jewish life.”
In Fremont, memory survives in other ways too. David Detwiler, who grew up in town decades after Beth Israel’s peak, is not Jewish, but he remembers where the synagogue stood. He remembers the Jewish section of Oakwood Cemetery near his elementary school, and the peculiarity, in retrospect, of childhood games unfolding beside graves.
“Looking back, it was odd to have kids playing next to the dead,” he said.
He knew only one Jew growing up, an educator and school administrator who handed him his high school diploma. But a Jewish presence still lingered in the town’s memory and institutions, even after the congregation was gone. His own church, First Presbyterian, stood a block north of the synagogue and closed in 2025.
“You don’t really remember what happened,” he said. “You remember how it made you feel.”
Fremont’s Jewish memory also survives in stories about businesses and local relationships. Christine Burns, whose family owns Burns Iron and Metal, said her grandfather bought a scrapyard from Marcus Michles, a Jewish entrepreneur whose brother, Joseph, was among the leading figures in Temple Beth Israel, including serving as its president. He did so by borrowing money from Jewish community members and later became friends with many of them.
Joe Cheek, who worked for Michles in the 1970s, remembered him as demanding but fair. “He did not expect you to do anything he would not do himself,” Cheek said.
These memories are not always precise. Names fade. Timelines blur. Details collapse into one another.
But they have not vanished.
Back on Birchard Avenue, the former synagogue is open only seasonally, from May through October, for limited hours. Visitors can walk through the building, pausing at exhibits and reading placards about Sandusky County’s past. Few realize what the house once held.
There is no longer a sanctuary in any recognizable sense. No weekly services. No children’s classes. No steady ritual rhythm drawing people through the doors.
And yet the names remain.
The plaque is back in Fremont now, in the lobby of the old synagogue, beneath the staircase. It does not restore the congregation, or make the building a synagogue again. But it keeps the dead from becoming anonymous and the community from disappearing without a trace.
That is how continuity is carried: by a historical society, by a regional archive, or by a man who sees the names from his childhood and decides they cannot be let go.
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