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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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US Hails Progress in Ukraine Peace Talks But Security Questions Unresolved
US Special Envoy Steve Witkoff, US Secretary of State Marco Rubio, US Army Secretary Daniel Driscoll and and other members of the US delegation, and Head of the Office of the President of Ukraine Andriy Yermak and other members of the Ukrainian delegation sit before closed-door talks on ending Russia’s war in Ukraine, at the US Mission in Geneva, Switzerland, November 23, 2025. Photo: REUTERS/Emma Farge
The United States said it had made significant progress on crafting a plan to end the war in Ukraine during talks on Sunday but no agreement was reached on how to guarantee Kyiv’s security amid concerns about the threat posed by Russia.
US Secretary of State Marco Rubio led the talks in Geneva with a high-level Ukrainian delegation after Kyiv and its allies voiced alarm about a US-backed plan because of what they saw as major concessions to Russia, and pressed for changes.
Rubio said work remained to be done on questions including the role of NATO and security guarantees for Ukraine, but that his team had narrowed down unresolved issues in a 28-point peace plan for Ukraine championed by President Donald Trump.
“And we have achieved that today in a very substantial way,” Rubio told reporters at the US mission in Geneva.
Earlier, Trump said Ukraine had not been grateful for American efforts over the war, prompting Ukrainian officials to stress their gratitude to the US president for his support.
European officials joined the US and Ukrainian delegations for talks late on Sunday after crafting a modified version of the US plan for Ukraine that pushes back on proposed limits to Kyiv’s armed forces and mooted territorial concessions.
The European plan proposes that Ukraine be granted a larger military than under the US plan and that talks on land swaps should start from the front line rather than a pre-determined view of which areas should be considered Russian.
On Friday, Trump said Ukrainian President Volodymyr Zelensky had until Thursday to approve the plan, which calls on Ukraine to cede territory, accept limits on its military and renounce ambitions to join NATO.
For many Ukrainians, including soldiers fighting on the front lines, such terms would amount to capitulation after nearly four years of fighting in Europe’s deadliest conflict since World War Two. On Saturday, Trump said the current proposal for ending the war is not his final offer.
Rubio said the United States still needed time to address the pending issues. He hoped a deal could be reached by Thursday but suggested that it could also take longer.
US and Ukrainian officials were discussing the possibility of Zelensky traveling to the United States, maybe as early as this week, to discuss the peace plan with Trump, two sources familiar with matter said on Sunday.
The main idea is that they would discuss the most sensitive issues in the peace plan, such as the matter of territory, one of the sources said. There is no confirmed date for now, the source added.
ORIGIN OF U.S. PLAN STIRS CONTROVERSY
The main talks between US and Ukrainian officials got under way in a stiff atmosphere at the US mission, soon after Trump complained in a Truth Social post that Ukraine’s leadership had shown “zero gratitude” to the US for its efforts and Europe continued to buy Russian oil.
Rubio interrupted the meeting to speak to reporters, saying the talks had been probably the best the US had held with Ukraine since Trump returned to power.
He said changes would be made to the plan to work towards a solution that both Ukraine and the US could support.
“Obviously this will ultimately have to be signed off with our presidents, although I feel very comfortable about that happening given the progress we’ve made,” said Rubio.
Andriy Yermak, head of the Ukrainian delegation, was at pains to thank Trump for his commitment to Kyiv during the brief interlude. Minutes later, Zelensky also thanked Trump.
Yermak did not reappear with Rubio when the talks ended.
Since the US plan was announced, there has been confusion about who was involved in drawing it up. European allies said they had not been consulted.
Before heading to Geneva, Rubio insisted on X that Washington had authored the plan after remarks from some US senators suggesting otherwise.
Senator Angus King said Rubio had told senators the plan was not the administration’s position, but “essentially the wish-list of the Russians.”
A PERILOUS MOMENT FOR UKRAINE
The draft US plan, which includes many of Russia’s key demands and offers only vague assurances to Ukraine of “robust security guarantees,” comes at a perilous moment for Kyiv.
Russia has been making gains on parts of the front, albeit slowly and, according to Western and Ukrainian officials, the advances have been extremely costly in terms of lives lost.
The transportation hub of Pokrovsk has been partially taken by Russian forces and Ukrainian commanders say they do not have enough soldiers to prevent small, persistent incursions.
Ukraine’s power and gas facilities have been pummeled by drone and missile attacks, meaning millions of people are without water, heating and power for hours each day.
Zelensky himself has been under pressure domestically after a major corruption scandal broke, ensnaring some of his ministers and people in his close entourage.
He has warned that Ukraine risked losing its dignity and freedom – or Washington’s backing – over the US plan.
Kyiv had taken heart in recent weeks after the United States tightened sanctions on Russia’s oil sector, the main source of funding for the war, while its own long-range drone and missile strikes have caused considerable damage to the industry.
But the draft peace plan appears to hand the diplomatic advantage back to Moscow. Ukraine relies heavily on US intelligence and weapons to sustain its war against Russia.
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Who Was Tabtabai, Hezbollah’s Military Leader Killed by Israel?
People inspect a damaged building, after Israeli military said on Sunday that it struck a militant from the Lebanese Iran-aligned Hezbollah group, in Beirut’s southern suburbs, Lebanon November 23, 2025. Photo: REUTERS/Mohammed Yassin
The Israeli military on Sunday killed Hezbollah’s top military official, Haytham Ali Tabtabai, in a strike on the outskirts of the Lebanese capital that came despite a year-long ceasefire.
His killing was announced by Israel’s military. Hezbollah later confirmed his death, hailing him as “the great jihadist commander” who had “worked to confront the Israeli enemy until the last moment of his blessed life.”
Israel had already eliminated most of Iran-backed Hezbollah’s leadership during a war that raged between October 2023 and November 2024, when a US-brokered truce was agreed.
But Tabtabai, who was appointed as the group’s chief of staff after its recent war with Israel, was killed in a rare post-ceasefire operation against a senior Hezbollah figure.
MILITARY LEADER ROSE THROUGH HEZBOLLAH’S RANKS
Tabtabai was born in Lebanon in 1968 to a father with Iranian roots and a Lebanese mother, according to a senior Lebanese security source. He was not a founding member of Hezbollah but was part of its “second generation,” deploying with the group to fight alongside its allies in Syria and Yemen, the source said.
Israel’s military said Tabtabai joined Hezbollah in the 1980s and held several senior posts, including in its Radwan Force, an elite fighting unit. Israel killed most Radwan figures last year ahead of its ground invasion into Lebanon.
During last year’s war, Tabtabai led Hezbollah’s operations division and rose in rank as other top commanders were eliminated, the Israeli military’s statement said.
Once the ceasefire came into force, Tabtabai was appointed chief of staff and “worked extensively to restore their readiness for war with Israel,” according to the statement.
The Lebanese security source confirmed Tabtabai was swiftly promoted as other top Hezbollah officials were killed, and had been appointed chief of staff over the last year.
The Alma Center, a security research and teaching organization in Israel, said Tabtabai had survived other Israeli attacks both in Syria and during the war in Lebanon.
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Netanyahu, Smotrich to Meet on Israeli 2026 Budget that Faces Battle for Approval
Israeli Prime Minister Benjamin Netanyahu speaks with Minister of Finance Bezalel Smotrich during the weekly cabinet meeting at the Defense Ministry in Tel Aviv, Israel, January 7, 2024. Photo: REUTERS/Ronen Zvulun/Pool
Israeli Finance Minister Bezalel Smotrich and senior ministry officials will present Prime Minister Benjamin Netanyahu later on Sunday with the state budget and planned structural reforms for 2026, Smotrich’s office said.
“The Finance Minister will present to the Prime Minister the necessary measures to ensure continued economic growth and to combat the high cost of living,” it said.
It added that cabinet ministers would vote on the budget on Dec. 4 but it is unlikely the budget would be approved by year end.
According to Israeli law, the budget must be approved by parliament by the end of March or new elections are triggered.
Its final approval faces an uphill battle that could ultimately lead to new elections.
The government has splintered in the past two years over the Gaza war, the ceasefire which has halted it and demands by ultra-Orthodox Jewish parties to exempt Jewish seminary students from mandatory military service.