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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Iran Fast-Boat Swarms Add to Hormuz Threats for Shipping
A satellite image shows a fleet of small boats at sea, north of the Strait of Hormuz near the Kargan coast, Iran, April 22, 2026. Photo: European Union/Copernicus Sentinel-2/Handout via REUTERS
Iran‘s use of a swarm of small, fast boats to seize two container ships near the Strait of Hormuz could undermine suggestions US forces have disabled its naval threat and reveals the challenges facing reopening one of the world’s most important oil export routes.
US President Donald Trump on Monday acknowledged that while Iran’s conventional navy had been largely destroyed, its “fast-attack ships” had not been considered much of a threat.
He said any such vessels coming near a US blockade set up outside the strait would be “immediately ELIMINATED” using the “same system of kill” deployed in the Caribbean and Pacific where US air strikes have hit suspected drug boats and killed at least 110 people.
Those boats were not attacking large, unarmed commercial ships, however, nor nearly as heavily armed, with Iran‘s Revolutionary Guards packing heavy machineguns, rocket launchers and, in some cases, anti-ship missiles.
Speedboat attacks now form part of a “layered system of threats,” alongside “shore-based missiles, drones, mines, and electronic interference to create uncertainty and slow decision-making,” Greek maritime security company Diaplous told Reuters.
Iran was estimated to have hundreds, if not thousands, of these boats before the war, often hidden in coastal tunnels, naval bases, or among civilian vessels, according to maritime security specialists.
Some 100 or more may have been destroyed since the Iran war began on Feb. 28, said Corey Ranslem, chief executive of maritime security group Dryad Global.
CHANGE IN TACTICS
Before this week, Iran had relied on missile and drone strikes to hit shipping traffic around the strait, a route which normally handles 20% of the world’s daily oil and liquefied natural gas supply.
Those attacks had stopped with the April 8 ceasefire.
The seizure of the two container ships by Iran followed Washington imposing a blockade on Iran‘s trade by sea and the start of it intercepting Iran-linked oil tankers and other ships.
“The civilian shipping industry is not equipped to prevent Iranian armed forces from seizing vessels,” said Daniel Mueller, a senior analyst at British maritime security company Ambrey.
Typically, about a dozen boats are used in a seizure operation, he added.
Iran‘s fast boats now serve as the “backbone” of Iran’s naval strategy, able to deploy rapidly as part of its “asymmetrical war against the enemy,” a senior Iranian security official told Reuters.
“Because of their very high speeds, these boats can successfully carry out hit-and-run attacks without being detected,” the official said, speaking on condition of anonymity.
FAST BOAT LIMITATIONS
Including this week’s seizures, Iran has used small, fast boats at least seven times going back to 2019, Ambrey’s Mueller said.
High winds and swells in the waters off Iran during summer make it hard to conduct such operations, said one Iranian shipping source familiar with the waters.
“When it is very bumpy, they [armed forces onboard] cannot shoot,” the source said.
They are also ill-equipped to go head-to-head with a warship, and would likely suffer “very heavy casualties” in any direct assault on one, said Jeremy Binnie, a Middle East specialist at defense intelligence company Janes.
“Even if they tried to saturate the ship’s defenses by attacking from multiple directions, they would be extremely vulnerable to the air support that would be called in,” he said.
On paper, guided missile strikes would easily destroy these boats, but shoulder-fired missile launchers would pose a threat to low-flying US aircraft, Binnie said.
“It is going to be much harder to eliminate the small boat threat than it was to destroy Iran’s larger naval vessels, which were big targets that were relatively easy to find and track and, at most, only had a limited ability to defend themselves from air attack,” he said.
The reality for the shipping sector is further disruption as well as elevated insurance costs.
After the so-called “tanker war” of the 1980s, Iran increasingly used asymmetric tactics as the Iranian navy was effectively destroyed, much as it has been in the current conflict, said Duncan Potts, a director with consultancy Universal Defense and Security Solutions and a former British Royal Navy vice admiral.
“When the US Navy and the president say, ‘We’ve destroyed the navy, we’ve sunk a frigate off Sri Lanka’ – you’ve done that before, but you’ve forgotten that your opposition here went asymmetric. And they’ve perfected it.”
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UK’s Starmer Worried by Foreign-Backed Proxy Attacks on Jewish Sites in Britain
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
British Prime Minister Keir Starmer said on Thursday he was “increasingly concerned” about a growing use of proxies by foreign states to carry out attacks in Britain, pledging to bring forward new legislation following recent attacks.
London has seen a string of attacks – mostly arson – on Jewish-linked sites in recent weeks. Some of these are being investigated by counter-terrorism officers, although police say they are not currently being treated as terrorist incidents.
British authorities have increasingly pointed to hostile state activity as part of the backdrop to recent incidents, warning that foreign governments may seek to operate through criminal networks or proxies to maintain deniability.
“I’m increasingly concerned that a number of countries are using proxies for attacks in this country,” he said, speaking after meeting members of the Jewish community at Kenton United Synagogue, which was the target of an arson attack last Sunday.
The fire caused minor smoke damage to an internal room and there were no injuries. A 17-year-old British boy pleaded guilty on Tuesday to arson not endangering life in connection with the incident.
“We have to deal with malign state actors,” Starmer said, adding that it would require legislation by the government.
“I want this country to be a place where everybody feels safe and secure. This is not just a battle for the Jewish community,” Starmer said. “It is our battle. The Britain that I want is a Britain where people can practice their religion, their faith, in safety and security.”
British counter-terrorism police on Wednesday made two further arrests over an alleged plot to carry out an arson attack on a Jewish-linked site in London.
Detectives arrested two men aged 19 and 26 in Watford, northwest of London, on Tuesday, police said. Both remain in custody.
Police did not name a specific location but said the intended target was connected to the Jewish community.
Seven other people arrested earlier in the investigation have since been released on bail, London’s Metropolitan Police said.
British police have been investigating the string of attacks as part of a wider rise in antisemitic threats and criminal activity since the outbreak of the Israel-Hamas war in Gaza in October 2023.
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Son of Former Shah of Iran Appeals to Western Countries for Support
Reza Pahlavi, the exiled son of Iran’s last shah and an Iranian opposition figure, gestures as he speaks during a press conference at the House of the Bundespressekonferenz in Berlin, Germany, April 23, 2026. Photo: REUTERS/Liesa Johannssen
The son of the former Shah appealed to Western countries to join the war against Iran and criticized the decision of the German government not to meet him during his visit to Berlin on Thursday.
Reza Pahlavi, whose father was deposed in the revolution that brought Ayatollah Ruhollah Khomeini to power in 1979, accused Europe of standing by and allowing the Tehran government to continue the bloody repression of protests that killed thousands at the end of last year.
“The question is not whether change will come. Change is on the way,” he told a press conference in Berlin. “The real question is how many Iranians will lose their lives while the community of Western democracies continue to merely watch.”
Demonstrations by both supporters and opponents were held in central Berlin and a person was detained after Pahlavi, who made an appearance, was spattered with some form of red liquid.
POTENTIAL OPPOSITION LEADER
Pahlavi, who has spent most of his life in exile, emerged as a potential opposition leader after anti-government protests erupted in Tehran and other Iranian cities last year.
But Iran‘s opposition movements are deeply divided and many Western governments have been cautious about offering their endorsement because it remains unclear what support he enjoys, almost half a century after his father’s reign was overturned.
European countries, including Germany, have ruled out joining the United States and Israel, which opened the war on Feb. 28 with a wave of airstrikes that killed Iran‘s Supreme Leader Ayatollah Ali Khamenei.
Pahlavi’s visit to Germany came as efforts to end the conflict appear to have stalled, with Iran and the United States both maintaining blockades of the vital Strait of Hormuz, the conduit for around a fifth of the world’s oil.
He said it was a shame that Chancellor Friedrich Merz’s government had not offered a meeting during his visit to Germany.
“Exercise your prerogative. As democracies, you’re entitled to talk to whoever you want,” he said.