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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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He saved dozens of kids in Auschwitz — he kept it a secret for nearly the rest of his life

Growing up in Israel as the daughter of Holocaust survivors, Judith Richter was taught not to discuss the Shoah. While her mother was very open about her experiences, Richter’s father was more reserved, and Israeli society at the time looked down on European Jews for, as they wrongly assumed, not fighting back. It wasn’t until Richter was an adult that she learned her father had played a critical role in protecting children at Auschwitz-Birkenau — a secret she gleaned not from her father himself but from an article on Josef Mengele in a LIFE magazine that her husband happened to spot in a grocery store.

Erno “Zvi” Spiegel was 29 years old when he was deported from Hungary to Auschwitz along with other members of his family, including his twin sister Magda. As a twin, Spiegel was selected to be a subject for Mengele’s scientific experiments, where he injected subjects with diseases and cancer cells to study their effects on the human body; due to their shared genetics, one twin could serve as a control for the experiment. If one died from the procedure and the other didn’t, the surviving twin would still be killed and subject to an autopsy to understand why they lived.

Erno “Zvi” Spiegel. Courtesy of Judith Richter

Mengele also charged Spiegel with looking after the other kids he was experimenting on, whose lives Spiegel would end up saving multiple times. The PBS documentary The Last Twins, directed by Perri Peltz and Matt O’Neill, captures the deep and unexpected relationship Spiegel had with his charges through interviews with the surviving sets of twins from Mengele’s lab along with Spiegel’s family. Uncle Spiegel, as the twins called him, was the only adult that many of the kids trusted during their imprisonment.

When SS physician Heinz Thilo ordered the extermination of all sets of twins, Spiegel was able to intervene by telling Mengele that his subjects were at risk. Sometimes siblings were mistakenly brought in as twins, but Spiegel lied about their birth days so they wouldn’t be sent to the gas chambers. Many recounted how he would teach them math and geography to distract them from their horrific conditions.

When she heard these stories for the first time, Richter told me, she was not surprised her father had put such an emphasis on education, even in the camps.

“My father taught me since I was very young that while your material possessions, home, even your freedom can be taken away from you, the single asset that cannot be taken away from you is your knowledge,” she said.

After Auschwitz was liberated, Spiegel led the kids on an arduous journey through Eastern Europe helping them return to their homes — or at least, to what was left of them.

Although Spiegel, who died in 1993, never told his own children what he had done during the war, he spoke with LIFE Magazine for their 1981 article on Mengele’s experiments. The LIFE piece didn’t just cause revelations for Spiegel’s family; one of the survivors, Peter Somogyi, saw the issue, prompting him to contact Spiegel. The two reunited for the first time in almost four decades in Boston, and after that, Spiegel arranged meetings with a number of the other surviving twins.

Richter began researching her father’s story and the lives of those he had saved for an academic project. However, when director Peltz’s mom, who had known Richter for years, connected the two women, Richter realized the importance of turning her father’s story into a movie.

Directors O’Neill and Peltz, who had previously worked together on the documentary Can’t Look Away: The Case Against Social Media, knew the project was time sensitive given how few living survivors are left. Since they first started shooting the film almost a decade ago, all but one of their interview subjects has died. O’Neill added that today’s political climate contributed to the urgency of getting the film to the public.

“At a time of rising antisemitism, of misinformation of the Holocaust,” O’Neill said, “it’s an essential time for journalistic work based entirely on indisputable truths to come out.”

Peltz noted that Spiegel’s heroism wasn’t embodied in one grand act, but “in the step by step, day by day.” Although Mengele’s horrific experiments get a brief mention, the filmmakers chose to focus on the uplifting story of how people came together and protected each other in the midst of tragedy.

Four of the twins who survived Auschwitz, thanks in part to the efforts of Erno “Zvi” Spiegel, together in Jerusalem in 2017. (L-R) László Kiss, Peter Somogyi, Tom Simon (né Somogyi), and Ephraim Reichenberg. Courtesy of Judith Richter

“Right now, many of us feel overwhelmed by world events, by things that feel out of control,” O’Neill added. “This is a story of hope in a time of horror and of a man who took the small space that he could control and did good within it.”

In 2017, Richter organized a reunion of the survivors in Israel, where they dedicated a plaque to Spiegel and the twins in Jerusalem. Richter said her father’s strong sense of social responsibility had a profound effect on her life. She noted that in the homes of some Holocaust survivors, the “children grow up with a very strong sense of revenge.” Instead, her father taught her that the best response to hatred was to ask herself how she could help other people.

“Erno was a fighter in his own way,” O’Neill said. “He fought the Nazis by teaching the kids to call each other by their names. He fought the Nazis by teaching them geography. He fought the Nazis by giving them humanity in darkness.”

The Last Twins will be available to stream on pbs.org on April 13 and have a broadcast premiere on Monday, June 15 at 10/9c.

The post He saved dozens of kids in Auschwitz — he kept it a secret for nearly the rest of his life appeared first on The Forward.

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I’m probably going to be on the government’s list of Jews at UPenn

When I graduated from the University of Pennsylvania in 2024, tensions on campus about Israel and Gaza felt hotter than ever. Nearly every week of my senior year, another student or faculty member was being doxxed online for their politics. In the middle of spring finals, police forcibly disbanded the pro-Palestinian encampment in the center of campus. A week later, and four days before graduation, pro-Palestinian activists occupied a campus building, leading to another confrontation with law enforcement and arrests. At graduation, several students whipped out Palestinian flags and signs about justice for Palestine as they walked the stage.

I will once again be a Penn student come fall, having been accepted to the school’s sociology Ph.D. program. Last month, when I returned to campus for the department’s open house, I was surprised that I didn’t notice even a trace of the conflict I had left behind. The fences that had been erected around College Green to prevent a second encampment were gone. There were no cardboard signs about Palestine or Israel on Locust Walk. Talking with my professors and friends still at Penn, they confirmed that pro-Palestinian activism on campus had died down, likely due to a mix of intimidation on the part of the school administration — which only got more intense after the federal government got involved  — and a loss of energy in activist spaces.

It’s not that students became completely disconnected: The university still offers clubs for students with a wide range of political perspectives, and courses on Israel and Gaza. But it seemed like the Penn I would be returning to in August had established some semblance of calm, albeit in part due to the university restricting open expression.

Now, the recent ruling that Penn must comply with the federal government’s demand for a list of students and faculty affiliated with Jewish groups and organizations — a sweeping categorization that could include anyone involved in Jewish Studies or Jewish associations regardless of their actual identity — could threaten to bring back the campus wide anxieties when doxxing and harassment were at their highest.

With Olivia, with her first diploma from Penn
With my first diploma from Penn. Courtesy of Olivia Haynie

The Equal Employment Opportunity Commission’s investigation began in December of 2023, with a stated goal of determining if the university was failing to properly protect Jewish employees from discrimination and harassment. In March 2025, the EEOC asked Penn for membership lists of Jewish campus groups and names of Jewish Studies employees. Penn refused, instead offering to inform all employees about the investigation and how to contact the EEOC if they felt like they had an incident to report. This didn’t satisfy the EEOC, leading to subpoenas, lawsuits and countersuits. And it’s not over yet: Penn has indicated the school plans to appeal the decision forcing the handover of student and faculty names.

Although the EEOC’s jurisdiction is workplace discrimination, some of the lists the EEOC are asking for include students. One such group is those who were involved in confidential listening sessions conducted by the university’s antisemitism task force where Jewish students shared their experiences on campus.

I’ll go ahead and get ahead of the EEOC and make it known that I attended one of these listening sessions. Their confidentiality made them one of the few places on campus where Jewish students could feel comfortable openly discussing their feelings about the situation in Israel and Gaza as well as events at Penn. It was the administration’s way of giving Jews room to be vulnerable — and now the government is weaponizing it against the university.

The irony is stark. Under the auspices of protecting the interests of Jewish students and faculty, the EEOC is threatening the sanctity of the spaces where Jewish students and faculty feel safe.

For me, it’s hard not to feel like part of how we got here is that different political camps of the Jewish community could never seem to figure out how to speak to one another after Oct. 7. There was never really a clear idea of what Jewish students wanted political activity on campus to look like, with some advocating for a complete ban of encampments and anti-Israel referendums and others fully supporting them. Ultimately, I think what most people wanted on campus was a sense of civility, the feeling that screaming matches between pro-Israel and pro-Palestinian students wouldn’t constantly erupt in the middle of campus, but different factions were too busy arguing with each other to make a well-thought-out plan for how to achieve that.

The faculty who originally complained to the EEOC clearly thought getting the federal government involved was the catch-all solution. But instead, after two of the four classes of undergraduate students who lived through the conflict have graduated, and students are talking to each other in organized dialogue, the EEOC wants to revisit old wounds. The EEOC has discretion when it comes to what steps they choose to take, including issuing a subpoena and determining how to gather information they believe is necessary to their investigation. They have decided to use that discretion to gather information in a way that resurfaces generational trauma for Jews.

After such a period of divisiveness at Penn, it’s telling that an unidentified professor told the student paper The Daily Pennsylvanian that “a remarkably ideologically, religiously, and politically diverse array of organizations and individuals have united” against the subpoena. I didn’t always see eye to eye with the Penn Hillel leadership while I was an undergraduate student, but I agree with their assertion, in the statement they released last week that, “accountability in the face of discrimination is essential, but it must not be achieved by compromising the security of any minority community.”

Despite all the anxiety and frustration this development has provoked, I am choosing to look on the bright side: It seems like Penn’s Jews have finally found something they can unite over.

The post I’m probably going to be on the government’s list of Jews at UPenn appeared first on The Forward.

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Iran’s regime is obsessed with Jeffrey Epstein

In the hours leading up to the recent ceasefire between the U.S. and Iran, pro-regime AI-generated videos flooded social media. In one widely circulated clip, a Lego version of Donald Trump is shown desperately pleading with Iran for a ceasefire. The response comes in the form of a ballistic missile with the words “in memory of the victims of Epstein’s Island” written on it, hurling toward U.S. allies in the region.

Another video shows a terrified Trump in bed with young girls, having a nightmare of an Iranian missile barrage before waking and agreeing to ceasefire terms while eating a taco — a reference to the acronym “TACO” (“Trump Always Chickens Out”).

These videos are just some of the dozens released by media organizations affiliated with the Iranian regime that invoke pedophile sex abuser Jeffrey Epstein in its anti-Western propaganda.

“The IRGC is very happy to use him in every venue they have—in media, newspapers, speeches,” said Saeid Golkar, an Iranian-born expert on the Iran regime’s propaganda, using the acronym for the Islamic Revolutionary Guard Corps. “Everything they are talking about, especially right now, goes back to the corruption of the West and Epstein.”

Golkar, who grew up exposed to regime messaging, said the fixation on Epstein reflects a broader ideological goal: convincing Iranians that the West is a place of moral decay.

“From the beginning, one of the pillars of the Islamic Republic’s ideology was anti-Westernism and portraying the West as a corrupt place,” he said. “There is no respect for families or values … no limitation for sexual interaction. I remember the phrase ‘living like pigs’ — that they are living together like animals. That was a big concept.”

Golkar says the Epstein files released by the U.S. Department of Justice earlier this year have been a “gift” to the regime, offering a concrete example of the Western immorality it hopes to present to its people. When Iranians express a desire for a “normal life” without Sharia law or morality police, the regime invokes Epstein.

“They say, ‘You don’t want a normal life — you want a corrupted life…. These people don’t care about your freedom. They are a group of pedophiles.’” This, despite the fact that girls can be legally married in Iran at the age of 13, and even younger with the approval of a male guardian and judge.

The Baal game

One of the most prominent features of pro-regime rallies in Iran is the burning of Baal statues. The figure of Baal — meaning “lord” in ancient Semitic languages — is referenced in the Old Testament as a rival to the God of the Israelites. Historically, Baal was a fertility deity associated with rain and agricultural prosperity. Later interpretations and conspiracy theorists came to portray the worship of Baal as tied to sexual deviance and child sacrifice.

A popular online conspiracy theory ties Jeffrey Epstein and his co-conspirators to Baal, pointing to a viral document from the Epstein files that appears to show bank transfer details with the name “Baal.name” listed where a financial institution would typically appear. They interpret this as evidence that Epstein maintained an account connected to the deity, suggesting he may have worshiped Baal or been involved in ritual abuse. Popular right-wing influencer Candace Owens weighed in with a video titled, “BAAL SO HARD: The Epstein Files,” where she referred to Jews as “pagan gypsies.” It has almost 3 million views.

Fact-checkers have disputed the interpretation of the bank document, noting that “Baal.name” is likely a misreading or formatting artifact of “Bank Name,” and that the actual account name — Clearlake Centre, LLC — is clearly identified elsewhere in the record.

On numerous occasions, the Iranian regime has staged the burning of Baal statues in major cities during pro-regime rallies, sometimes even coordinating multiple burnings across the country. Mehr News Agency, a state-owned Iranian news network, reported on one such rally in early February, writing: “Participants set fire to the symbolic Baal idol, describing the act as a representation of condemnation over crimes linked to Jeffrey Epstein’s island, where children were abused.”

These events are often accompanied by chants of “Death to America,” “Death to Israel,” or “God is Great.” In some cases, the statues have been marked with a painted Star of David.

The Baal figure has also appeared in many of the AI-generated videos circulating online amidst the war. In one, created by pro-regime media organization Explosive Media, Lego versions of a drunken Pete Hegseth and Trump are paired with a rap track: “We hitting the Baal-worshipping Epstein Island crew, the ones who hurt the kids. Revenge for every American soul you and Trump’s dirty crew oppressed and did. We taking payback for the girls you broke.”

Though Explosive Media claims it is not directly affiliated with the Iranian government, Golkar said he has seen evidence suggesting it operates as part of the IRGC’s media apparatus. The regime has also acknowledged granting tiered internet access to select individuals tasked with amplifying official messaging. In early March, government spokesperson Fatemeh Mohajerani said full internet access had been given to those “who can carry the voice of the government further.” Explosive Media, which says it has 2.5 million followers across Iranian messaging platforms, has cited its status as a media organization to explain its continued access. This has prompted experts like Moustafa Ayad, a researcher with the Institute of Strategic Dialogue, to raise questions about how closely it is connected with the state.

Another video, played on Iranian state TV, depicts figures the regime frames as victims of the West — a Native American man, a Gazan child, an Epstein victim, and former Iranian general Qassem Soleimani, who was killed in a US strike in 2019 — gazing skyward as an Iranian missile strikes the Statue of Liberty. In this version, the statue is reimagined as Baal holding a Talmud. Upon impact, both sink into the Hudson River.

TEHRAN, IRAN – MARCH 17: A huge art work banner newly posted on the corner of Vali Asr Square depicts Iranian missiles with messages addressing Minab schoolgirls and victims of Epstein Island on March 17, 2026 in Tehran, Iran. Photo by Kaveh Kazemi/Getty Images

The Epstein fixation extends beyond rallies and social media. Golkar said Epstein is frequently referenced in official Basij (a plainclothes paramilitary volunteer militia in Iran)  and IRGC materials, as well as in speeches by Iranian officials. Just two days before his assassination, Ali Larijani, Iran’s top security official, posted on X, “It has been reported that what remains of Epstein’s network is working to prepare a conspiracy aimed at fabricating an incident similar to the September 11 attacks, in preparation for accusing Iran of being behind it.”

In another post in response to U.S. Defense Secretary Pete Hegseth, Laranjani posted on X, “Mr. Hegseth! Our leaders have been, and still are, among the people. But your leaders? On Epstein’s island!”

The Epstein War? 

These propaganda videos are largely made in English. With Iran still in a media blackout, the Iranian people may not be their intended audience.

Shaping global perception through media is a key part of the Iranian war strategy. In a meeting with a group of Iranian poets in 2024, Ayatollah Khamenei, who was assassinated on the first day of the war, stated, “All war is a media war. Whichever actor has greater media influence will achieve their goals.”

The IRGC has spent years building a media apparatus designed to do just that. IRGC-affiliated production studios, media-focused university programs, and cultural centers are dedicated to training and refining propaganda content. Iran also outsources some of its media production to countries more attuned to Western cultural cues, particularly Pakistan.

A key element of the regime’s narrative is the claim that the Trump administration initiated the war to distract from the Epstein files. This theory has also circulated on both the left and the right in the United States.

In Washington D.C., posters cover the streets referring to the War in Iran, formally titled Operation Epic Fury, as Operation Epstein Fury.

U.S. Republican Rep. Thomas Massie of Kentucky posted on X shortly after the war began, garnering over 250 thousand likes, “Bombing a country on the other side of the globe won’t make the Epstein files go away, any more than the Dow going above 50,000 will.”

The popular podcaster Joe Rogan espoused the theory on a recent episode, stating, “Look, the Epstein files comes out — we go to war with Iran. It’s a good way to get people to stop talking about certain things.”

The post Iran’s regime is obsessed with Jeffrey Epstein appeared first on The Forward.

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