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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Meet the TikToker trying to revive Judeo-Arabic, the nearly extinct language Jews once spoke across the Arab world
In TikTok videos viewed tens of thousands of times, 31-year-old Dan Sheena dons a blond wig and acts out skits of a bickering Iraqi couple in a language that is nearly extinct: Judeo-Arabic.
Sheena began posting videos on TikTok in 2023, speaking the endangered language, which today is rarely spoken by anyone under the age of 60, following the mass exodus of Jews from Arab countries due to discrimination and religious persecution.
Raised by two parents from Baghdad, Sheena grew up in Israel and spoke the language at home. That’s a rarity among second- and third-generation Iraqi Jews, whose families often stopped passing it down in an effort to assimilate.
From a young age, Sheena, who still lives in Israel, knew he wanted to become an Arabic teacher. After years of teaching conversational Arabic in the public school system, he became determined to preserve the dialect he grew up with.
When Sheena told his family that he wanted to teach Judeo-Arabic, they urged him to focus on a more practical dialect. “They told me, ‘Oh, you are stupid. Why do you want to do that? No one wants to learn it. It’s going to die.’”
Despite their concerns, the initial response to his account and the Judeo-Arabic Zoom lessons he offered was overwhelming. “Many people registered. They told me, ‘Dan, this is my dream. I heard my parents speaking in Judeo Arabic, and I really want to learn it. And I finally have the opportunity.’”
He said that, for him, social media has been essential to his efforts to preserve the language. “Many people forward my videos between themselves” and “ask their parents about certain words,” he said. “This is the way to talk about Judeo-Arabic, to keep it alive. Social media lets me do that, not in the classic way of writing a book and trying to spread it and share it. This is the old way of keeping a language alive.”
In videos, he uses classic Baghdadi Judeo-Arabic phrases, including in equal measure cheeky insults like Wakka mazzalem (“may their luck run out”), and compliments like Asht eedak (“may your hands be blessed”), a phrase used to compliment someone’s cooking or hosting abilities.
Sheena has since built a TikTok following of more than 100,000 and teaches dozens of students around the world, who find him through social media, through Zoom-based courses each year.
A disappearing language
In the 1940s, nearly 1 million Jews lived across the Arab world. Today, an estimated 4,000 remain. In Iraq, where there was once a thriving Jewish community of around 120,000, just three Jews are believed to still live in the country.
Judeo-Arabic, a variety of different dialects of Arabic that were spoken by Jews in the Arab world, endured in active use for roughly 1,250 years. Since the mid-20th century, when Jews were forced to flee the region en masse, the language has been in rapid decline.
According to Assaf Bar Moshe, one of the world’s few Judeo-Arabic experts, Jews in the Middle East were usually bilingual. “They spoke one dialect with their community and families, and another dialect the moment they stepped out of their house,” to be able to communicate with their non-Jewish neighbors. A key feature of the language is words borrowed from Hebrew and Aramaic, especially for religious objects or distinctly Jewish words.
Bar Moshe said today, there are around 6,000 native speakers of the Judeo-Baghdadi Arabic dialect worldwide. That dialect, he said, offers a glimpse into what the Arab world sounded like centuries ago. “Baghdadi Judeo-Arabic is actually the original dialect of Baghdad from the Middle Ages. The Jewish community preserved it, while the Muslim dialect came later with migrations in the 17th century. That’s why they are so different.”
Over the centuries, Jews in each country developed their own dialect, often with additional regional variation. While the spoken language is extremely varied depending on where it was developed, the written language became much more standardized, with Arabic transliterated into Hebrew script, similar to Yiddish or Ladino.
When Jews left the Arab world, most fleeing to Israel, the U.S., the U.K. and Canada, they commonly abandoned the language as they tried to integrate into new societies. In Israel, Bar Moshe said, “Arabic was seen as the language of the enemy, so children were embarrassed to speak it.”
There was a similar pressure to assimilate for Jews who fled to other countries. “We wanted to be British,” said Vicky Sweiry Tsur, a Bahraini Jew who grew up in the U.K. and now lives in California. “I used to feel very embarrassed when my friends heard my parents speak Arabic. And you know, slowly, slowly, if you don’t use it, you lose it.”
According to Sheena, many students come to him with a sense of regret for turning away from the language when they were younger.
“If we just listened to my mom way back then, you know, I wouldn’t be chasing after every word and phrase that I can possibly remember now,” said Sweiry Tsur. “What I wouldn’t give to go back.”
‘You learn it from your heart’
Sheena admits his parents had reason to protest his decision to delve into Judeo-Arabic. Students come to him all the time debating whether they should learn conversational Arabic or Judeo-Arabic, which, by most measures, cannot be revived and has no practical use outside of the shrinking circle of elderly individuals who still speak it. “I always answer, to learn the spoken Arabic, you do it from your brain because you want to use it daily. But the Judeo-Arabic, you don’t learn from your brain. You learn it from your heart.”
Sheena’s student Jason Mashal, 36, whose parents were born in Iraq, said he is learning the language out of a desire to preserve it. “I don’t even want to learn Modern Standard Arabic,” he said. “My motivation has always been that this is a dying language, and I guess I’m probably going to fail to save it, but I’m still going to try, you know, to be as functional as I can.”
Inspired by his progress, Mashal later traveled to Iraq, visiting the school his parents attended (where current students had no idea it used to be a school for Jews), the only synagogue left in Baghdad, and even a nightclub his father used to frequent. “It was a very magical and electric feeling to walk through those halls in the precise place where I know both my parents went to school many years ago. Speaking Jewish Arabic in Iraq was just as electric.”
For many of Sheena’s students, the language offers a way to reconnect with memories they can no longer access. “People say to me, ‘Dan, I want to smell again my grandmother. I can’t sit with her and listen to her stories again, but I can hear her by these words by this language.’”
“He comes out with a word or a phrase that literally I can say I have not heard for like, 40 or 50 years,” said Sweiry Tsur. “There’s no way I would have been able to bring it out from the depths of my brain, but then you hear it, and you know exactly what it means, and exactly in what context you would use it — and all the emotions that are tied to it, you know, Friday night dinners with all of the family.”
The post Meet the TikToker trying to revive Judeo-Arabic, the nearly extinct language Jews once spoke across the Arab world appeared first on The Forward.
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Iran’s President Says Immediate Cessation of US-Israeli Aggression Needed to End War
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iran’s President Masoud Pezeshkian said on Saturday that there needs to be an “immediate cessation” of what he described as US-Israeli aggression to end the war and wider regional conflict, Iran’s embassy in India said in an X post on Saturday.
Pezeshkian spoke with India’s Prime Minister Narendra Modi by phone earlier in the day.
Pezeshkian told Modi that there should be guarantees to prevent a recurrence of such “aggression” in the future. He also called on the BRICS bloc of major emerging economies to play an independent role in halting aggression against Iran.
The Iranian president proposed a regional security framework comprising West Asian countries to ensure peace without foreign interference, according to the country’s embassy in India.
In a separate post on X earlier on Saturday, Modi said he condemned attacks on critical infrastructure in the Middle East in the discussion with Pezeshkian.
The Indian Prime Minister further reiterated the importance of safeguarding freedom of navigation and ensuring shipping lanes remain open and secure.
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Trump’s Peace Board Hands Hamas Disarmament Proposal, Sources Say
US President Donald Trump, Vice President JD Vance, Secretary of State Marco Rubio, Donald Trump’s son-in-law Jared Kushner and US Special Envoy Steve Witkoff attend the inaugural Board of Peace meeting at the US Institute of Peace in Washington, D.C., U.S., February 19, 2026. Photo: REUTERS/Kevin Lamarque
Donald Trump’s Board of Peace has presented Hamas with a written proposal on how it could lay down its weapons, two sources said, a step the Palestinian terrorists have thus far refused to take as the US president pushes on with his plan for Gaza’s future.
The proposal, first reported by NPR, was submitted to Hamas during meetings in Cairo over the past week, one of the sources said. The talks were attended by Nickolay Mladenov and Aryeh Lightstone, the two sources familiar with the matter said.
Mladenov is the Trump-appointed Board of Peace envoy to Gaza. Lightstone is a US aide to Trump’s special envoy Steve Witkoff.
Trump’s Gaza plan, to which Israel and Hamas agreed in October, sees Israeli troops withdrawing from Gaza and reconstruction starting as Hamas lays down its weapons.
Mladenov on Thursday said that serious efforts were underway to bring relief to war-torn Gaza, with a framework agreed by the mediators that could advance reconstruction in the enclave, much of which lies in ruins.
“It is now on the table. It requires one clear choice: full decommissioning by Hamas and every armed group, with no exceptions and no carve-outs. In this season of hope, may those responsible make the right choice for the Palestinian people,” Mladenov said on X in a post for the Muslim holiday Eid al-Fitr.
Representatives of Hamas were not immediately available for comment on Saturday, the second day of the holiday. Talks on disarmament had been placed on hold at the start of the US-Israeli war on Iran which began on February 28.
AMNESTY OFFER MAY BE ON THE TABLE
US officials have said that Iran-backed Hamas could be offered amnesty in any deal under which they agree to lay down any heavy weaponry and light arms including rifles.
Sources close to Hamas say the group would likely refuse to give up their rifles for fear of attacks by rival militias in Gaza, some of which have backing from Israel. Hamas and its rivals have staged deadly attacks on one another since the October ceasefire.
One of the sources said much would depend on what is acceptable to Israel, which demands the group’s complete disarmament.
Some of Hamas’ prominent officials have outright rejected any disarmament over the past few months.
Israel has shown no sign of withdrawing its troops who are in control of around half of Gaza’s territory, with Hamas keeping a firm grip on the other half of the enclave and its two million population, most of which has been rendered homeless by two years of devastating war.
The source said that amnesty and targeted investments in Gaza were being offered as incentives for Hamas, but said that it was unclear whether the Board of Peace would have funds to pay for it.
Trump garnered some $7 billion in pledges in February from countries, including some in the Gulf, before those same countries came under attack by Iran in a widening Middle East war.
The source said that only a small amount of those pledged funds had actually been provided, without specifying sums.