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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Toronto police say young people are being recruited online to shoot at synagogues

(JTA) — Police in Toronto announced on Tuesday that they believe young adults are being hired and paid online to shoot at local synagogues.

The announcement follows a string of arrests in connection with shootings at a range of targets in the Canadian city, including multiple synagogues.

“What we know is bad actors are using criminal elements in our city to carry out these dangerous incidents,” Toronto Police Service Chief Myron Demkiw said at a press conference. “It is clear that some of the people hiring these criminals want to create a sense of fear in our communities, including the Jewish community.”

Demkiw said the suspects were being recruited through online networks and offered payments if they filmed themselves engaging in the shootings.

“Who’s paying for this?” he asked. “This is what we are trying to determine.”

The methodology and tactics being used in Toronto appear to mirror those laid out in a U.S. criminal complaint against Mohammad Baqer Saad Dawood al-Saadi, an Iraqi man charged last month in New York with orchestrating attacks on Jewish targets in multiple countries on behalf of Iran since the start of the U.S.-Israel war on Iran in late February. (He railed against the United States while pleading not guilty earlier this month.)

Previously, police in Australia, too, said they believed paid criminals, possibly hired on behalf of Iran, were behind a string of non-lethal incidents targeting Jewish communities there.

No one has been injured during any of the shootings on Jewish targets in Toronto, which in addition to synagogues have included schools and at least one restaurant.

Last week, a Canadian police officer was killed while executing a search warrant connected to a March shooting at the U.S. Consulate in Toronto. The criminal complaint against al-Saadi attributed that shooting to his network.

This article originally appeared on JTA.org.

The post Toronto police say young people are being recruited online to shoot at synagogues appeared first on The Forward.

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Feds investigating antisemitism allegations at American Psychological Association

(JTA) — The U.S. Department of Health and Human Services is opening an antisemitism investigation into the American Psychological Association, the largest professional organization for mental health professionals, the agency announced Wednesday.

The investigation stems from several complaints by Jewish and Israeli psychologists alleging that the association has promoted or failed to discipline anti-Israel activism among some of its affinity groups. The complaints also allege that the APA has encouraged “decolonizing therapy” methods that attack Zionism.

These allegations are part of a sweeping complaint filed in August by the legal group Brandeis Center for Human Rights Under Law, which has frequently filed similar antisemitism complaints against educational institutions that it says are in violation of federal anti-discrimination rules. This is the center’s first complaint against a healthcare organization to result in a federal investigation.

“We want to see the APA brought into compliance with federal civil rights laws,” Rebecca Harris, litigation staff attorney at the Brandeis Center, told the Jewish Telegraphic Agency. “We want the APA to stop promoting discriminatory and harmful psychology practices.”

In its August letter to HHS, the Brandeis Center accuses the APA of being “one of the worst purveyors of anti-Semitism and extremist ideology in healthcare.” It adds, “HHS should not fund groups that use taxpayer dollars to engage in anti-Semitic and discriminatory behavior.”

A representative for the APA did not immediately return a request for comment. In response to recent Congressional inquiries, from both Republicans and Democrats, into similar allegations of antisemitism at the organization, the APA has stated, “Some of our Jewish members and community organizations have voiced concerns about antisemitism within the broader psychology field and within APA’s divisions. We have taken and continue to take those concerns seriously.”

Jewish mental health professionals have been raising concerns about antisemitism and growing anti-Israel sentiment within the profession since Oct. 7, 2023, including in a letter signed by more than 3,500 mental health professionals last year. That letter, referenced in the Brandeis Center complaint, criticizes the APA for failing to discipline a former division president, Lara Sheehi, for various incendiary comments about Zionism.

In another prominent incident, the psychiatrist and bestselling author Bessel van der Kolk faced discipline and apologized for comments that Jewish attendees at a seminar of his deemed antisemitic. In June 2025, Democratic New York Rep. Ritchie Torres urged the APA to address antisemitism in its ranks, prompting the organization to commit to new listening sessions and “strengthening discourse standards.”

Under the Trump administration, HHS has also mounted several antisemitism investigations at medical schools, pulling millions of dollars in federal funding for medical research over the issue.

The APA’s alleged encouragement of “decolonizing therapy,” Harris said, is harmful to Jews and Israelis. “It’s essentially a pathologizing of Zionism and Jewish identity,” she said. (A past president of the organization has advocated for decolonial psychology, and the organization has offered webinars and other training modules based around decolonizing trauma healing.)

The center also alleges that the APA has put up roadblocks to allowing an official Jewish affinity group to form, while excusing inflammatory language about Zionism from an Arab, Muslim, Middle Eastern and North African affinity group.

The news of the APA’s federal antisemitism investigation came as the Trump administration announced it would be moving the Department of Education’s Office of Civil Rights, which handles antisemitism complaints, to the Department of Justice.

The move, being done as part of a larger effort to dismantle the education department, drew praise from Brandeis Center chair Kenneth Marcus, himself a former OCR official under the first Trump administration. It also drew criticism from the Jewish Council for Public Affairs and other Jewish groups that said the move to the justice department would make it harder for students alleging discrimination to file complaints.

This article originally appeared on JTA.org.

The post Feds investigating antisemitism allegations at American Psychological Association appeared first on The Forward.

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In Britain, a Jewish Culture Month aims to move the conversation beyond Oct. 7

(JTA) — In the almost three years since the Oct. 7, 2023, Hamas invasion of Israel, Great Britain has seen “a relentless focus on everything to do with the Jewish community in the public domain, and it’s about antisemitism or Israel,” said Adam Ma’anit, the communications manager for the Board of Deputies of British Jews.

Over the past four weeks, a flurry of performances, lectures and art exhibits has been an opportunity to move past that.

The Board of Deputies, which represents a community of diverse and often competing views under its umbrella, created Jewish Culture Month, a first-of-its-kind series held under the banner of “Less Oy, More Joy.” The month was designed to bolster Jewish communal confidence and to introduce wider audiences to aspects of Jewish life that rarely make headlines.

The month, which wrapped up Tuesday, sought to make clear that British Jewish identity is, and always has been, about far more than conflict. “We’re not defined as a community by pain,” Ma’anit told the Jewish Telegraphic Agency. “We’ve got great architects, writers, and musicians as well.”

Those artists were featured in more than 150 events over four weeks across the country at major museums and galleries , including London’s British Museum, Oxford’s Bodlein Library, Bath’s Little Theatre Cinema, Nottinghamshire’s National Holocaust Museum and local synagogues and private homes nationwide.

Among them was The Klezmer Village Band, which introduced Jewish culture to primary schools in Plymouth. “We wanted to bring Jewish culture back into the community,” Plymouth Jewish Community Director Louise Clements said. “This is the first time in many years that something like this has happened here.”

One of the band’s musicians, Ilana Cravitz, also noted after the event that “music is a wordless language. People respond from inside — they stop thinking, they feel. And we really saw that today.”

Notables featured throughout the celebrations included British broadcaster and television personality Vanessa Feltz, who spoke at the opening at London’s Freud Museum; comedian Bennett Arron, who performed stand-up routines in Hampstead, London; and acclaimed British artist and vocal Israel critic Anish Kapoor, whose exhibit opening on Tuesday closed out the month.

“Part of Jewish Culture Month is about us celebrating our own culture and being proud, British Jews, and asserting ourselves in an environment where it has been the most challenging to be that very British Jew,” said Ma’anit.

The Holocaust Memorial Day Trust noted another aspect of the festival soon after it kicked off on May 16. “At a time when division and prejudice continue to affect communities across the country, initiatives like Jewish Culture Month can help build understanding and strengthen social cohesion,” it posted social media.

However, some thought it difficult to focus on social cohesion when discussing contemporary British Jewish identity without discussing how that identity dovetails with British Jews’ relationship with Israel.

It’s something that Jewish Renaissance, the online magazine of Jewish culture, raised ahead of the opening. Freelance writer and former Jewish Quarterly editor Matthew Reisz wrote that while there was definitely diversity in the program, “We seem unlikely to hear much about the deep divisions within the community, not least in relation to Israel/Palestine, or the crucial, though often tense dialogue with other minority communities on both shared and contentious issues.”

Ma’anit insisted that the choice was a deliberate one. “It’s not a rejection of Zionism or distancing ourselves from Israel,” he said. “Quite the opposite. The board’s leadership remains openly supportive of Israel and many of the figures involved in the project have deep personal and family ties to the country.”

Israeli-born Ma’anit is one of those figures. He is the cousin of the Idan family of Nachal Oz, a kibbutz close by the border with Gaza. Eighteen-year-old Maayan Idan was shot and killed by Hamas terrorists on Oct. 7 while trying to help her father, Tsachi, hold their safe room door closed. The entire event was livestreamed by the terrorists. Tsachi was abducted into Gaza, where it was believed he was still alive as the war on Gaza raged. It was discovered only later that he had been murdered, with his body finally returned in the hostage deal in February 2025.

Ma’anit, who spent those years lobbying for the hostages’ return, appearing on news programs and organizing hostage vigils in his hometown of Brighton, has been forced to meld the personal with the professional when it comes to the post-Oct. 7 era.

It’s why, he said, Jewish Culture Month is about creating space for aspects of Jewish identity that have been overshadowed post Oct. 7. “The argument is not that Israel is unimportant,” he said, “it’s that Jewish life cannot be reduced to Israel alone.”

Yet even without a focus on Israel and Zionism, the month did not pass without the conflict in the Middle East affecting the program. In May, a culture month lecture titled “Ancient Israel and Judah” at the British Museum had to be postponed, the museum said, because of “security concerns” over potential “disruptions” by protesters who had obtained tickets. The rescheduled event, held June 11, was the best-attended of the entire series, with around 4,000 people joining in person and online.

Ma’anit called the incident “overblown. It was just procedural,” he said. “People fill in the blanks and then it gets out of control.”

However, the speed with which the controversy escalated and elicited angry reactions from many in the community only served to highlight how questions about Jewish visibility and any event with “Israel” in the name — even a reference to thousands of years ago — have become highly charged in the last three years.

“It just shows how on edge the community is,” Ma’anit said.

That has intensified the need for something like Jewish Culture Month in the eyes of many British Jews. Steph Thwaites, head of a group dedicated to helping Jewish publishing professionals navigate an increasingly hostile publishing industry, said after a Jewish Culture Month event on the topic that the professionals felt “a sense of community and a source of comfort,” as well as a space to “combat anti-Jewish racism in publishing and to support Jewish creatives.”

Ultimately, as UK Communities Secretary Steve Reed put it in his speech at the launch of the festivities, Jewish Culture Month “is a time to celebrate Britain’s Jewish community and its contribution to our shared story. It’s a time for coming together. It’s a time for friendship. Jewish experience cannot just be about defending against fear; it also has to be an expression of hope and joy and freedom.”

The post In Britain, a Jewish Culture Month aims to move the conversation beyond Oct. 7 appeared first on The Forward.

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