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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Catholic University of America Under Fire for Requiring ‘Opposing Viewpoint’ for Combating Antisemitism Event
A general view of the Catholic University of America (CUA) campus in Washington, DC. Photo: Graeme Sloan/Sipa USA via Reuters Connect
The Catholic University of America (CUA) is being criticized for denying the Students Supporting Israel campus organization approval to host events on combating antisemitism and defending Israeli security unless it agrees to feature “opposing viewpoints.”
The episode began earlier this month when Students Supporting Israel (SSI), a national organization that has faced opposition from CUA before, publicly complained that the university refused to sanction both an event in which US Rep. Randy Fine (R-FL) would discuss “ending campus antisemitism” and another featuring an Israel Defense Forces (IDF) soldier with experience in resisting jihadist terrorism along Israel’s security fence with the West Bank.
According to university policy, civil dialogue on the contemporary issues can’t be held unless it includes “speakers representing both sides.” While the policy purports to promote intellectual exchange, critics say it has the effect of compelling speech or censoring it altogether by imposing conditions on free speech to which no group could agree without undermining its mission.
In SSI’s case, the group has said that CUA’s policy demands the participation of anti-Israel, even antisemitic voices who would leverage a speaking engagement to utter dehumanizing opinions about Jews or propaganda confected by the Hamas terrorist organization and other groups which seek to destroy the world’s only Jewish state.
The case has now become the cause of the Foundation for Individual Right and Expression (FIRE), a group which has at times disagreed with the pro-Israel community’s outlook on free speech issues.
“While CUA is a private university and therefore not bound by the First Amendment, it is legally and morally bound to adhere to the institutional commitments it has voluntarily made to protect students’ freedom of speech,” FIRE said on March 18 in a blistering demand letter to the university. “Forcing student organizations ‘to host or accommodate another speaker’s message,’ even in the service of providing a greater range of views, inevitable ‘alters the expressive content’ of the event. Having made these free speech commitments, it is no more appropriate for CUA to require Students Supporting Israel to host speakers who oppose Israel than it would be for the federal or state government to force CUA to couple its institutional pro-Catholic messages with anti-Catholic viewpoints.”
This is not the first time that the Catholic University of America has allegedly trampled on the rights of pro-Israel advocates.
In October, it allegedly used bureaucratic obstruction to suppress Jewish grieving and commemoration of the children, women, and men whom Hamas-led Palestinian terrorists murdered during the Oct. 7, 2023, massacre in southern Israel by canceling a memorial display that was approved in August.
According to the school’s SSI chapter, university officials cited an arcane policy which proscribes flying the flag of any foreign nation, except for that of the Vatican, on campus. However, SSI maintains that it was selectively applied to it with malice, citing that anti-Israel organizations have flown the Palestinian flag on campus numerous times, with and without official permission, as have many other organizations.
At the time, The Algemeiner requested photographic evidence of SSI’s claims of selective enforcement, to which the group responded by sending several pictures showing dozens of foreign flags flying on the campus, including those representing the nations of Brazil, France, and Ukraine. The group added that after canceling SSI’s memorial for the second anniversary of the Oct. 7 atrocities, university staff marched toward the event spaces and dismantled everything SSI had set up and topped off the act by stuffing Israeli flags into a plastic bag, which was left on a random office chair as an afterthought.
On Monday, SSI president Felipe Avila told The Algemeiner that CUA has a pattern of squelching pro-Israel speech.
“These event details are not isolated incidents; they represent a systemic pattern of discrimination we have faced since our founding,” Avila said. “From the dismantling of our Oct. 7 memorial to the unequal enforcement of event guidelines today, administrators consistently place insurmountable hurdles in front of our students. We should not be forced to platform competing viewpoints as a condition of discussing our own community’s safety and security.”
Citing the Second Vatican Council’s rejection of antisemitism in the Catholic Church, he added, “Students Supporting Israel will continue to vigorously defend our right to speak out against antisemitism, in the very spirit of the Church’s own teaching in Nostra Aetate.”
Follow Dion J. Pierre @DionJPierre.
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London Jewish Community Feels ‘Anxious’ but ‘Resilient’ as It Prepares for Potential Future Attacks
A person holds a sign near the scene where four ambulances belonging to Hatzola, a Jewish community organization, were set on fire in an incident that the police say is being treated as an antisemitic hate crime, in northwest London, Britain, March 23, 2026. Photo: REUTERS/Isabel Infantes
The Jewish community in London is feeling “very anxious” while trying to stay vigilant and prepared for potential incidents in the future after four Hatzalah emergency vehicles were destroyed in an antisemitic arson attack last week, the president of the UK’s main Jewish umbrella organization said on Sunday.
“We’ve had two-and-a half-years of very high levels of antisemitism, obviously, the deadly attack at Heaton Park Synagogue in Manchester just in October, and now this incident, an arson attack in the heart of London’s Jewish community in Golders Green,” Phil Rosenberg of the Board of Deputies of British Jews said during an appearance on “BBC London Politics.”
“It is nonetheless a very resilient and proud community, and we are looking at how we push back and build back stronger,” Rosenberg added.
Roughly 150,000 Jewish people live in London.
Rosenberg, a deputy at a north London synagogue and former Labour councillor in Camden, was also asked about the British government’s response to the arson attack. He said that, with help from the government, the Jewish community in London is now equipped with specialist kits designed to help during future attacks, including equipment that could help with chemical exposure. The equipment was provided through a £28.4 million government grant to the Community Security Trust (CST), a Jewish charity that safeguards the safety and security of Jews across the UK.
“On the way here, I was looking at my WhatsApps. I saw one come in from my synagogue, and it was talking not about the great services we put on, the outreach to local communities, the wonderful art and charity that we do, but about a series of kits we’ve just received that will help the community if there’s an attack to stem the flow of blood, or if there’s a chemical attack. That is the situation we’re facing,” Rosenberg explained.
“It’s sad that it’s needed, though,” he added. “Because what we need to do is prevent this and create a situation where those things are not the things we’re talking about, and those are not the things we need. We want to be celebrating the Jewish community, and all communities in this city, and not [be] in fear of those sorts of attacks happening.”
Last year, there were over 1,800 antisemitic incidents in London, according to data compiled by CST. When asked if the Jewish community believes the government is doing enough to tackle the issue of antisemitism, Rosenberg said the response is “mixed.” He noted the speed at which the British government provided replacements vehicles for the Hatzalah ambulances destroyed last week and other moves by the government, like proscribing the pro-Hamas group Palestine Action.
“The government still needs to go further,” Rosenberg added, before calling for British leaders to proscribe Iran’s Islamic Revolutionary Guard Corps and to take more action to combat hatred flourishing on social media, among other issues.
“We’ve seen in our society a growth of extremism … and we are very concerned that we are seeing society being pulled apart,” he said. “We need to come together, among all communities, to push back against hatred in all its forms, including antisemitism, and marginalize those extremists.”
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Antisemitic Acts in Australia Persist With Car Attack, Statue Vandalism
A suspect commits vandalism outside the Victorian Trades Hall on March 6. Photo: Facebook screenshot.
Law enforcement in Australia has launched investigations into multiple recent antisemitic incidents, including a car attack on Hasidic men on Saturday and the vandalism earlier this month of a statue honoring an Australian Jewish feminist.
The Victoria branch of the Community Security Group (CSG), an organization focused on protecting local Jews, released a statement on Saturday alerting the community of an incident in Melbourne “on Glen Eira Road, Ripponlea, where a vehicle swerved towards community members while occupants shouted antisemitic remarks.”
The CSG reported that “Victoria Police patrols were active in the area and responded to the scene rapidly. There are no reports of physical injuries. CSG is liaising closely with police and continuing to monitor the situation.”
Ripponlea has a significant Haredi population with members of the Adass Israel community comprising 15.2 percent of the population. The neighborhood has seen other recent antisemitic incidents, including the bombing of the group’s synagogue in December 2024.
The suspects — four women — allegedly drove a black Hyundai stolen on Wednesday from a home in the Caulfield suburb. Victoria police confirmed they had opened an investigation and received reports of other incidents involving the antisemitic occupants driving erratically and throwing eggs at people while yelling abuse.
“Those responsible are brazen, bold, and appear to act with impunity,” Naomi Levin, the CEO of the Jewish Community Council of Victoria (JCCV), told The Australian.
On Friday, Victoria Police announced the arrests of seven women alleged to have vandalized the statue of Zelda D’Aprano — a Jewish Australian feminist — outside the Victorian Trades Hall on March 6 at approximately 11:00 am.
In a statement, law enforcement described the women as part of an activist group and listed their ages as ranging between 34 and 71. The police stated that security footage showed that the vandals pulled out umbrellas to conceal their identities as they sprayed black and red paint on the statue. They also hung a “difficult woman” apron.
D’Aprano worked as an advocate for women’s rights from the 1950s through the 1980s and co-founded the Women’s Action Committee in 1970. She was known to have chained herself to a government building in 1969 to advocate equal pay for women. Her statue was unveiled in 2023.
The activists face charges of “criminal damage, behaving in a riotous manner in a public place, marking graffiti on a residence without consent, recklessly damaging part of a registered place without a permit, and refusing to leave scheduled public place after a warning.” An eighth suspect remains at large.
So far, the only named suspect is Jemima Demanuele, 34, who appeared in a Melbourne court on Friday and was reportedly on bail for another protesting offense.
Victoria Police officer Tiffany Lamesta pushed back on releasing Demanuele, saying that “the accused has been given bail for the last incident but is showing no respect for court orders” and warning that “police believe the accused will continue to offend if she’s granted bail.”
Demanuele is currently on paid leave from her position at St Vincent’s Hospital as staff conduct a Fair Work investigation.
Magistrate Michelle Hodgson granted Demanuele bail and instructed her that “there is no issue with protest, but it must be lawful, it must not endanger the safety and welfare of other persons and it must not cause property damage.”
Police have not yet stated a motive for the vandalism. Photographs from the scene show multiple members of the group wearing black and white keffiyehs, the symbol of anti-Israel militancy popularized by the late Palestinian leader Yasser Arafat.
Antisemitism surged in Australia following Hamas’s Oct. 7, 2023, terrorist attacks across southern Israel. On Feb. 24, Australia announced the creation of a Royal Commission led by retired judge Virginia Bell to investigate antisemitism in the country following the murder of 15 Jews at Bondi Beach in December.
Bell said that the commission needs to “investigate the security arrangements for that event, and to report on whether our intelligence and law enforcement agencies performed to maximum effectiveness.”
Australia’s intelligence authorities revealed last year that the Islamic regime in Iran had directed antisemitic acts in the country using cryptocurrency to compensate criminals, prompting the expulsion of Iran’s Ambassador Ahmad Sadeghi and three other officials.
On Friday, the CSG and JCCV released an annual report on antisemitism in Australia’s Victoria state, documenting 564 incidents, the highest number ever recorded.
“Behind each of these reports is a Jewish person,” Levin said. “A child in school uniform abused on a school excursion, a man in a kippah verbally abused on public transport, a worshipper arriving at synagogue to find hateful words painted on its walls, a business owner wiping racist symbols off their window before opening for the day.”