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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Why I went to Michigan to talk to Jewish voters about Abdul El-Sayed
I’d just climbed the steps to another home on my canvassing list, a lovely residence in the suburbs of Detroit, and rang the doorbell. I was there last week to talk with Jewish voters about the upcoming Michigan Senate election. The woman who answered asked me to come inside, and I demurred, telling her that my project discourages its volunteers from accepting such invitations, for safety reasons. She was petite and elderly, with a soft, open face. She reminded me of my long deceased mother. We chit-chatted a little, then I got down to brass tacks. “What are your feelings about the race?” I asked. “About Abdul El-Sayed?”
Her face sagged. “You’re too late,” she said. “My husband and I already voted. For Mike Rogers. And I feel terrible!” She looked like she was about to cry. “Please,” she said, “Come inside.” I relented (but didn’t sit down on her sofa).
The Michigan race pits El-Sayed, a progressive young Democrat, against Rogers, a Republican former Congress member who is closely allied with Donald Trump. As a New Yorker, I don’t have a vote in the election. But I came to Michigan as a Jew who is increasingly frightened by the threat posed by MAGA and horrified by what Trump-think and Trump power is doing, and not just to immigrants, people of color, sexual and gender minorities, middle-class and working people, students, intellectuals, and those whose jobs and civic activity nurture liberal and progressive causes.
I’m also worried about us Jews.
We are disproportionately members of the communities I just listed. We are also vulnerable to antisemitic acts and policies, which appear to be increasing. (At my shul on Rosh Hashanah I was chilled to find flyers placed by the Siddurs, instructing how to hide or flee if a terrorist were to enter the sanctuary.) And we are vulnerable to the politics of Christian nationalism. I grew up in Texas in the 1950s and 1960s. I vividly recall being made to sing “The Crusaders’ Hymn” in grade school and memorize the words (“Onward Christians soldiers, marching as to war. With the cross of Jesus, going on before!”). Making public school kids do this is now illegal. But for how long?
Mike Rogers’ campaign gets much of its money from a rich Texan named Tim Dunn, a Christian nationalist who wants to abolish public schools. Not long ago, Dunn told a member of the Texas legislature — a Jew — that Jews should not hold major political office.
El-Sayed, on the other hand, is a public health expert with a long history of activism for progressive causes. A native-born American, he went to a suburban Detroit high school where he was on the football team and had many Jewish classmates. He has repeatedly said that the fact that he is Muslim is merely incidental to the fact that he is an American who deeply respects the rights guaranteed to everyone in this country under the U.S. Constitution — including to worship, or not, as one pleases.
Polling shows El-Sayed leading Rogers, but the margin of error puts them very close, and the race is tightening. Pundits say that if El-Sayed loses, the Senate could remain Republican. But if he wins, it would signal to the whole country that the Democratic Party is entering a new phase of progressivism — one prefigured by Zohran Mamdani’s mayoral win in New York City.
Like El-Sayed, Mamdani is a Muslim who sharply criticizes the Israeli government. And though many New York City Jews are wary of him, his main opponent during his campaign, Andrew Cuomo, wasn’t part of MAGA or surrounded by antisemites, as Mike Rogers is. I’d canvassed for Mamdani, and the stakes are much higher in Michigan. So I decided to spend five days in suburban Detroit as part of a joint canvassing effort by Jews in Seed the Vote, Bend the Arc Action, IfNotNow Movement, and Michigan United Action. Our goal was to knock on doors and share our own stories with fellow Jews.
Mine is that my maternal grandparents fled here from the Pale of Settlement, and my mother told me about my grandmother escaping a pogrom after her parents dressed her with a large cross around her neck, and paid a peasant to hide her under hay in a cart. She was fifteen years old when the pogrom happened — prime age for a Jewish girl to be raped.
She and her extended family made it to Pittsburgh. To the United States, the capital of democracy and pluralism. In all of history, Jews have never done so well as we have under democracies like this one. We’ve become so comfortable, as one Detroit-area rabbi remarked in his Kol Nidre sermon this year, that his community’s biggest intramural argument used to be over where to get the best bagels.
Then a Lebanese-American man whose relatives had just been killed by an Israeli air strike on Lebanon drove a truck into Temple Israel, a metro-Detroit synagogue. Dozens of preschoolers were inside. No one was hurt, but the building was damaged. El-Sayed, quickly made a lengthy statement condemning the culprit’s inexcusable antisemitism and vowing to support Jewish safety. But he also tried to explain the man’s terrorism. “Hurt people hurt people,” he said.
He later apologized for introducing political context so soon. But months later, his words still anger some people with whom I spoke. One woman glared, said she had grandchildren at the synagogue preschool, and slammed the door on me. Other canvassers described a man in a car who saw their t-shirts, sporting slogans like “Jews for Shared Safety,” and screamed that if he were to see El-Sayed and his family on fire right now across the street, he would do nothing to help them. He added that he was on the board of a shul.
Rogers’ campaign and its supporters are flooding TV and the social media with material excoriating El-Sayed as a dangerous Islamic fundamentalist and antisemite. AIPAC has also painted him as a threat to Jews, and spent over $30 million attacking him to defeat him in the primary. El-Sayed won anyway, but Michigan’s Jews remain saturated with a miasma of anti-El-Sayed propaganda. The woman who reminded me of my mother said she voted for Rogers because her father was a Holocaust survivor and she had to put Israel first, even though she knew Rogers could “roll back everything, including civil rights and abortion rights, that we Jews have worked so hard for. And even though I’ve never voted Republican in my life!”
I also canvassed Jews who were enthusiastically voting for El-Sayed. Other supporters, though, were terribly conflicted. At one door, a person — I won’t say their gender because they were so anxious about being identified — told me they are high up in local, Jewish-inflected Democratic Party politics. (I looked them up later and verified this.)
They, too, invited me into the sanctum of their home, as though afraid for the neighbors to see them talking with me. “I voted for El-Sayed,” they said. “But it was a horrible decision to have to make!” They strongly agreed with me about the need to vote for him, but they didn’t want their Jewish bigwig colleagues to know. “Half of them would never speak to me again,” they said. “What about your personal friends?” I asked. “Could you talk to them about the need to vote for El-Sayed?” “Yes,” they said. “I can do that.”
“This is what canvassing is about,” I told myself as I left.
Some Jewish bigwigs who openly support El-Sayed have been holding wine-and-cheese house parties for the un-decideds. Michigan Jews for Democracy sponsors these intimate gatherings. I went to one last week, at the house of Elaine Driker, formerly board president of Hillel of Metro Detroit. Former Michigan Congress member and political progressive Andy Levin addressed the group.
The setting was a cozy living room. To ensure that attendees felt comfortable voicing their feelings, journalists were told they could quote the speakers, but questions from the audience were off the record unless the individuals asking them agreed later to be quoted. The attendees were engaged, intent, and split, with some expressing strong support for El-Sayed and others venting reservations.
At the end. Levin summed things up. “We’re here struggling as Jews,” he told the audience. With young progressives entering the Democratic Party, he added, “We are really coming into a new era of politics in the United States, and I’m really hopeful about it.” He talked of the need to elect El-Sayed, then “hold him to be a great senator for the Jewish community.” Yes, he is a Muslim, Levin noted, and that is good. He added that, for Jews as for everyone, pluralism in government “has been great for us.”
This election in Michigan, Levin concluded, is “a time of great wrestling with God. Of wrestling with each other.” Then we all repaired to a room to eat brie and fine bread and wrestle some more.
The post Why I went to Michigan to talk to Jewish voters about Abdul El-Sayed appeared first on The Forward.
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Noah Wyle, TV’s nice Jewish doctor, is People’s Sexiest Man Alive
(JTA) — Noah Wyle, the Jewish actor who both mends and steals hearts as a doctor on the hit HBO Max medical drama “The Pitt,” has been named People magazine’s Sexiest Man Alive.
Tuesday’s announcement described the actor’s “smoldering intensity” and “leading-man looks,” while noting that “he loves to do the dishes.”
Wyle, 55, told People he initially thought the news was “a classic set-up for a prank.” His wife, Sara Wells, helped persuade him to accept the honor, he said, because she believes his qualities as a husband and father are worth celebrating.
The actor, who starred in the ’90s medical drama “ER,” is enjoying a career resurgence as Dr. Michael “Robby” Robinavitch, the brilliant, troubled emergency-room physician at the center of “The Pitt.” The role has earned Wyle two consecutive Emmy Awards for outstanding lead actor in a drama series, along with renewed attention to his own Jewish heritage.
As JTA reported last year, Wyle drew on his father’s Russian-Jewish background in helping create Robby, his first Jewish character. The doctor wears a Star of David necklace and, in a pivotal scene in the show’s first season, clutches it while reciting the Shema, a central Jewish prayer, during an emotional crisis.
Wyle, whose father is Jewish and mother is Episcopalian, did not grow up in a religious household. But in an interview with the Jewish Chronicle this year, he said Judaism had become more relevant to his life through the show and that his daughter, then 10, has expressed the most interest to “pick up the mantle of Judaism.” She helped him with the pronunciation of the Shema, he said, and her bat mitzvah has been scheduled.
Wyle has also brought Jewish history into “The Pitt.” In an episode he wrote for the show’s second season, a patient with ties to the 2018 Tree of Life synagogue shooting in Pittsburgh struggles with post-traumatic stress disorder.
Wyle said portraying a Jewish character offered an opportunity to present a humanist and healer at a time of heightened antisemitism. “I have come to learn that the world’s knowledge of Jews comes through depictions of them in the media,” he told the Jewish Chronicle.
This article originally appeared on JTA.org.
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New York Gov. Kathy Hochul says defending Israel would be ‘a lot easier’ if Netanyahu loses
New York Gov. Kathy Hochul, an incumbent Democrat running for reelection, said it would be “a lot easier” for her to defend Israel if Prime Minister Benjamin Netanyahu loses Tuesday’s election. New York has the largest concentration of Jews outside of Israel and is home to many ex-pat Israelis.
In an interview with Politico magazine published as Israelis headed to the polls, Hochul suggested that Netanyahu’s “overreach” in the Gaza war has become an obstacle to Israel’s international standing and that his government policies have killed any prospects for the creation of an independent Palestinian state.
“I believe we have to get people of goodwill who can make this happen, and as long as Netanyahu is sitting there, that is not in his interest to do that,” Hochul said. “It’s just not, and it won’t happen.”
Hochul has remained a strong supporter of Israel despite growing criticism of the country within her party. She was the first foreign elected official to visit Israel shortly after Hamas-led attacks on Oct. 7, 2023 and criticized the pro-Palestinian protests on campus.
In 2024, she came under fire for making an analogy to her hometown, Buffalo, in defending Israel’s military campaign against Hamas amid mass Palestinian casualties in Gaza.
“If Canada someday ever attacked Buffalo, I’m sorry my friends, there would be no Canada the next day,” she said in remarks to Jewish leaders, first reported by the Forward. “That’s a natural reaction. You have a right to defend yourself and to make sure it never happens again.” Immediately after it was publicized, Hochul apologized for implying that Israel had a right to destroy Gaza.
Hochul recalled in the interview privately warning Israeli officials during her visit to Israel that the country would lose international support.
“The world is with you when it comes to the brutal assault by a terrorist organization known as Hamas on innocent Israeli people,” Hochul said she told Israeli officials. “An overreach could change that dynamic, and that’s what’s happened.”
The Democratic governor also suggested that if Netanyahu continues as prime minister, it could complicate the prospects of a Jewish Democrat winning the party’s presidential nomination in 2028. The Israeli leader would remain “a lightning rod,” comparing his political survival instincts to those of President Donald Trump. “Who knows what he’s going to do next for self-preservation,” she said.
Closely watching the Israeli election
Hochul’s remarks came as Israelis voted in their first national election since Oct. 7, 2023, with unusually high turnout raising the possibility that participation could exceed 80%, a level not seen since the early 1970s.
Netanyahu, Israel’s longest-serving prime minister, is fighting to remain in power after nearly two decades in office. Many Israelis blame Netanyahu for the security failures that allowed the Oct. 7 attack, while his supporters credit him with confronting Hamas and Iran. Recent polls suggest Netanyahu’s right-wing coalition could fall short of the 61 seats needed to form a government. His main challenger is Gadi Eisenkot, a former military chief whose son and two nephews were killed in the war in Gaza.
Netanyahu’s campaign slogan, “It’s the right or Palestine,” taps into post-Oct. 7 fears about the establishment of a Palestinian state, warning that an Eisenkot-led government dependent on Arab support will lead to Palestinian statehood. But a Netanyahu defeat would not necessarily bring the changes Hochul wants. Eisenkot and other opposition leaders like Naftali Bennett and Avigdor Lieberman also oppose a Palestinian state.
A balancing act
Hochul’s comments also reflect the political challenge she faces at home, where she has maintained strong ties with Jewish leaders while working closely with New York City Mayor Zohran Mamdani, a fierce critic of Israel.
Hochul endorsed Mamdani last year after staying neutral during the Democratic primary. But she has continued to distance herself from the mayor on issues of antisemitism and Israel, which has left many Jewish New Yorkers uneasy. Her most recent state budget included a measure establishing a buffer zone around houses of worship to prevent disruptive protests from blocking access, an issue on which Mamdani had raised objections.
In the Politico interview, Hochul said Mamdani had brought “new energy” to the party, even as she acknowledged their disagreements. “Again, differences on approaches to the Jewish community, Israel and all that — that’s another topic,” she said.
A recent poll found that 65% of Jews in New York City disapproved of the mayor’s handling of antisemitism, while Hochul received 54% approval.
Hochul is seeking reelection against Republican Bruce Blakeman, the Jewish Nassau County executive, who has made support for Israel and opposition to antisemitism central themes of his campaign. But Blakeman has struggled to match the support former Republican gubernatorial candidate Lee Zeldin received from Jewish voters and Hasidic voting blocs four years ago.
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