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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Providence voters pass ballot initiative that could lead to divestment of city funds from Israel
(JTA) — Voters in Providence, Rhode Island, have approved a ballot measure that could result in the city divesting public funds from Israel, according to local media, in a major victory for the Israel boycott movement.
In a major victory for the Israel boycott movement, voters in Providence, Rhode Island, have approved a ballot measure that could result in the city divesting public funds from Israel, according to local media.
With 81 of 82 polling locations partially reported, the Rhode Island Board of Elections tallied 75% voting to approve the measure versus 25% rejecting. Both the Rhode Island Current and the Boston Globe report the measure was approved.
“We are overjoyed that the city of Providence has voted — by more than a 3 to 1 margin — to divest our collective dollars from support for genocide and ethnic cleansing,” Lex Rofeberg, who runs the alternative Jewish engagement network Judaism Unbound and was an organizer with the Providence divestment initiative, told JTA. “This historic moment can serve as an example for other cities around the country hoping to align their investments with their values.”
The ordinance calls for the capital city to refrain from investing in “foreign countries conducting ethnic cleansing, apartheid, illegal military occupation, or genocide.” Though the ballot language does not mention Israel by name, it was heavily supported by local pro-Palestinian groups and opposed by some Jewish and pro-Israel groups.
A representative for the Jewish Alliance of Greater Rhode Island previously told the Jewish Telegraphic Agency that the group would explore legal options to challenge the ballot measure in the event that it passed.
The vote makes Providence the largest municipality yet to vote in favor of some form of Israel divestment, following the lead of Somerville, Massachusetts, whose voters approved a nonbinding divestment measure last year. Providence is home to an estimated 15,000 Jews, or around 7% of its population. Progressive Jewish groups, including the local chapter of Jewish Voice for Peace, were among the ballot measure’s advocates.
The city’s mayor, Brett Smiley, a pro-Israel Democrat who converted to Judaism while in office, lost his primary to a democratic socialist, an early indicator of which way the divestment vote would go.
Activist initiatives to challenge U.S. financial aid to Israel have picked up steam in the years since the Oct. 7, 2023 Hamas attacks and ensuing Gaza war. On the morning of Election Day, President Donald Trump, who described aid to Israel as a political liability, announced the U.S. would end nearly $4 billion in annual military aid to Israel by the end of the year.
The post Providence voters pass ballot initiative that could lead to divestment of city funds from Israel appeared first on The Forward.
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Republican Lawler concedes to Democrat Conley in fierce battle for Jewish vote in NYC suburbs
(JTA) — Republican congressman Mike Lawler has conceded to Democratic challenger Cait Conley, a former national security official, after competing fiercely for Jewish voters in the lower Hudson Valley of New York.
Lawler has been a staunchly pro-Israel member since joining Congress in 2023, and was endorsed by the Republican Jewish Coalition and the pro-Israel lobbying group AIPAC.
Conley was endorsed by the pro-Israel group Democratic Majority for Israel, and has said she supports Israel while opposing the Benjamin Netanyahu government.
Lawler, who is Catholic, has deep ties to the district’s large Orthodox Jewish population, and touted their support recently when asked about the neck-and-neck polling.
Both Lawler and Conley have tried tying their opponent to polarizing figures in their respective parties. Lawler has asserted that Conley, a moderate, will not separate herself from the progressive wing of the Democratic Party and particularly New York City Mayor Zohran Mamdani, who has a lower favorability rating outside the city. Conley denounced Mamdani’s statement on the three-year anniversary of the Oct. 7, 2023 attack after Lawler challenged her to do so during a debate.
Conley, meanwhile, has tied Lawler to President Donald Trump, accusing him of being a rubber stamp for Trump’s legislative priorities.
The post Republican Lawler concedes to Democrat Conley in fierce battle for Jewish vote in NYC suburbs appeared first on The Forward.
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In early LA mayoral results, Karen Bass holds slim lead over Nithya Raman, who sparred with DSA on Israel
Early returns in the Los Angeles mayoral election showed incumbent Karen Bass with a slim lead over Councilmember Nithya Raman, whose comments on Israel became a flashpoint in the race.
The first batch of results — totaling about 500,000 votes — showed Bass leading Raman, 50.8% to 49.2%.
The final outcome may not be known until Wednesday or later, a common occurrence in tight California races due to the preponderance of mail-in ballots. Nearly 90% of California voters did so by mail in the June primary.
But if the primary results are any indication, Bass’ lead may evaporate as more votes are counted.
In the June 2 open primary — a system in which the top two vote-getters from any party advance to a runoff — Raman trailed a Republican, Spencer Pratt, by eight points for second place behind Bass. She won the ensuing batches of mail-in ballots, but did not pass Pratt until June 7. She ultimately surpassed him by more than four percentage points.
Raman, a member of the Democratic Socialists of America, has clashed with the organization — and frustrated many of her Jewish constituents — while trying to strike a balance on Israel. She has called the war in Gaza a genocide, but declined to adopt the Boycott, Divestment and Sanctions platform — a stance that led the DSA to consider expelling her.
Bass, a mainstream Democrat who served six terms in Congress before running for mayor in 2022, entered the race as a historically unpopular incumbent, largely thanks to her response to the 2025 Los Angeles wildfires. Raman endorsed Bass prior to declaring her own candidacy on the last day to enter the race, a move Bass has characterized as a personal betrayal.
The polls swung back and forth in the weeks leading up to the election. Bass, who won most labor endorsements, was leading until September, when one poll sponsored by the Los Angeles Times showed Raman ahead by 11 points with a third of voters still undecided. A follow-up poll by the Times last week showed the two in a dead heat.
Unlike many other DSA candidates up for election across the country on Tuesday, Raman, an urban policy wonk who immigrated to the U.S. from India when she was 6, never made Israel a focal point of her campaign. Instead, she focused more on housing, homelessness and budget policy.
But her membership in the DSA, an interview she granted Hasan Piker during the primary and the genocide comments dogged her anyway, especially among Jewish Angelenos.
Raman, after publicly condemning the DSA’s anti-Israel statements after Oct. 7, sponsored a resolution for a ceasefire and return of hostages in March 2024, disappointing mainstream Jewish groups who called the motion one-sided. Then, during the primary, Raman told Piker she believed the Gaza war was a genocide and that Israel was an apartheid state. She also said she would not seek the endorsement of pro-Israel Democratic party groups as she had in 2024.
Her record on Israel seemed likely to come up when Raman participated in the candidate forum for Jewish voters Sept. 29. But Raman struggled to get through answers about the DSA, Piker and especially genocide and BDS — which she called a “legitimate form of peaceful protest” — leading to loud audience groans. During Bass’ turn on stage, the mayor said she did not support BDS and did not believe the war in Gaza was a genocide.
Mail-in voters historically skew to the left, and the primary vote may offer a preview of the margin Raman might need.
In that election, about 58% of the total votes were tallied election night, when Bass led Raman 36.5% to 21%. Raman got the biggest share of the ensuing ballot batches, beating Bass by about five percentage points.
The post In early LA mayoral results, Karen Bass holds slim lead over Nithya Raman, who sparred with DSA on Israel appeared first on The Forward.
