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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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New York City Council pushes action on antisemitism without Mamdani
The announcement Thursday by New York City Council Speaker Julie Menin of a new task force dedicated to combating antisemitism — co-chaired by a critic of Mayor Zohran Mamdani — is setting up potential tension between the City Council and the mayor’s office over how to respond to the rise in antisemitism.
So is the introduction of a measure that could limit protests outside synagogues, part of a package of new Council bills aimed at antisemitism.
Councilmember Eric Dinowitz, a Democrat from the Bronx, who was selected along with Brooklyn Councilmember Inna Vernikov, a Republican, as co-chair of the seven-member working group, said they intend to take a more assertive legislative role in addressing rising concerns among Jewish New Yorkers “in a way that may be different than what the mayor wants to do.”
That includes weighing the adoption of the International Holocaust Remembrance Alliance definition of antisemitism, which considers most forms of anti-Zionism as antisemitic, as a framework for investigating hate crimes — a position Mamdani opposes. “I believe that IHRA has a good structure for defining antisemitism,” Vernikov said in an interview. In 2023, Vernikov passed a resolution to create an annual day to “end Jew-hatred.”
On his first day in office earlier this month, Mamdani drew criticism from mainstream Jewish organizations for revoking an executive order by former Mayor Eric Adams that adopted the IHRA definition of antisemitism. Liberal Jewish groups oppose that framework. Some support the Nexus Document, which states that most criticism of Israel and Zionism is not antisemitic. The mayor has declined to say how his administration will define antisemitism when determining which cases to investigate or pursue.
Mamdani has kept open the recently created Mayor’s Office to Combat Antisemitism, which he said will pursue his vision to address rising acts of hate against Jews. Mamdani said on Thursday that he’s in the final stages of selecting an executive director for that office.
Dinowitz, who also chairs the council’s Jewish Caucus, said it was important to move forward in parallel with the mayor’s efforts. “We are a separate, co-equal branch of government that has our own ideas and initiatives that we need to pursue to keep Jewish New Yorkers safe,” he said. Dinowitz, who represents the heavily Jewish neighborhood of Riverdale, added that most members of the task force are not Jewish, underscoring that antisemitism is not solely a Jewish issue.
Antisemitic incidents accounted for 57% of reported hate crimes in 2025, according to the NYPD. The new year started with a rash of antisemitic incidents across the city. On Thursday, a 36-year-old man was charged with attempted assault as hate crimes after repeatedly crashing into the entrance of the Chabad-Lubavitch world headquarters in Brooklyn the night before. On Tuesday, a rabbi was verbally harassed and assaulted in Forest Hills, Queens, and last week, a playground frequented by Orthodox families in the Borough Park neighborhood in Brooklyn was graffitied with swastikas two days in a row. In both incidents, the suspects have been arrested.
Vernikov’s past remarks draw scrutiny
Thursday’s announcement also drew controversy.
Vernikov has faced criticism for incendiary remarks on social media and has been a vocal critic of the Democratic Party’s approach to antisemitism. During the mayoral election, she warned that “Jihad is coming to NYC” if Mamdani wins, and called him a “terrorist-lover.” In response to a Yiddish-language campaign flyer, she wrote that Mamdani wants Jews “to burn in an oven.” She called the Jewish liaison for State Attorney General Letitia James a “Kapo Sell Out” for praising Mamdani’s outreach. In 2023, Vernikov was arrested after being pictured with a gun at her waist as she attended a pro-Israel counter-protest near a pro-Palestinian rally at Brooklyn College. A judge later dismissed the charges against her.
The progressive Jews For Racial & Economic Justice, which endorsed Mamdani through its affiliated political arm, The Jewish Vote, called Vernikov’s appointment unacceptable. Sophie Ellman-Golan, a JFREJ spokesperson, said Vernikov “regularly diminishes the seriousness of antisemitism by reducing it to a political cudgel.”
Menin, who some see as a check on the mayor and a potential guardrail on his actions, defended the appointment. “The Jewish Caucus voted to have this task force,” Menin told reporters. “Obviously, I don’t agree with the comments that she made in the past, and I’ve made that known to her.” Menin, the first Jewish speaker of the City Council, has pointed to the symbolism of her elevation alongside Mamdani, the city’s first Muslim mayor, as an opportunity to “take the temperature and the rhetoric down.”
Vernikov confirmed that the Jewish Caucus approved her selection, but insisted the speaker was involved in the initiative.
In the interview, Vernikov noted that Mamdani “has said things and done things that make the Jewish community very fearful.” She added that she hopes the mayor will translate his pledge to fight antisemitism into concrete action, “but until then, we have a trust issue with him.”
Mamdani addressed Vernikov’s attacks in an interview with Bloomberg TV on Thursday. “I know that there are so many in this city who have to deal with similar kinds of smears,” he said. “But what I know that New Yorkers want to see, what I want to see, is a humanity embodied in our politics, not the language of darkness that has taken hold.”
Menin’s legislative package to counter antisemitism
Also on Thursday, Menin introduced a legislative package as part of her five-point plan to combat antisemitism, including a proposal to ban protests near the entrances and exits of houses of worship, $1.25 million in funding for the Museum of Jewish Heritage, and the creation of a city hotline to report antisemitic incidents.
Mamdani said he broadly supports the package but expressed reservations about the proposed 100-foot buffer zone around synagogues and other houses of worship. “I wouldn’t sign any legislation that we find to be outside of the bounds of the law,” he said.
At a press conference, Menin said the measure was designed not to restrict protest but to prevent confrontations. “Enforcement is not based on speech or viewpoint,” she said. “It is based on conduct that endangers others.”
The Council will vote on the measures at its next meeting in February.
The post New York City Council pushes action on antisemitism without Mamdani appeared first on The Forward.
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Here’s exactly why it’s dangerous to compare ICE to Nazis
It may feel morally clarifying to compare ICE to Nazis in moments of outrage. But those comparisons are also historically inaccurate, and politically counterproductive.
Nazism remains historically singular, both because of its eliminationist antisemitism and its state-driven project of industrial genocide. No other political movement has so entirely organized its worldview around the idea that a specific people constitutes a cosmic threat. The Nazis were driven by the belief that the mere existence of Jews endangered humanity, and that Jews therefore had to be physically annihilated everywhere.
A clear understanding of this truth has been absent amid renewed controversy over federal immigration enforcement and protests in Minneapolis. Minnesota Gov. Tim Walz compared children hiding in fear from ICE raids to Anne Frank hiding in Amsterdam, in terror of capture by Nazi Germany. Former Secretary of Labor Robert Reich compared ICE operations under President Donald Trump’s administration to the tactics of Hitler’s Brownshirts. They have been joined by many others, including in this publication.
Comparison is a central tool of historical and political analysis, and Nazism can and should be compared to other ideologies. But flattening the particular contours of Nazism strips it of its distinctive genocidal logic, and risks pushing us to take the wrong messages from its horrors.
When Nazism becomes a general synonym for “bad politics,” the Holocaust becomes a moral prop rather than a historically specific catastrophe. This is especially painful for Jews, but it also distorts the memory of the regime’s many other victims: Roma and Sinti, people with disabilities, prisoners of war, queer people and political dissidents, among others.
Part of what drives these comparisons is cultural familiarity. The Holocaust and the Gestapo are widely understood shorthand for the worst imaginable abuses of state power. Invoking Nazi metaphors often says more about present anxieties — foremost among them the fear that the United States may be sliding toward authoritarianism — than about historical reality.
Those anxieties are profound, and legitimate, especially when it comes to the concerns about injustice toward immigrants. Federal immigration enforcement has long prompted alarm about the abuse of civil liberties, including concerns about racial profiling, excessive force, family separation and opaque chains of accountability.
These problems span multiple U.S. administrations, showing that vigilance and legal challenge are always necessary. Calling them “Gestapo tactics,” however, as some national leaders have, obscures rather than clarifies the issue.
It conflates a flawed system operating within a still-robust framework of legal challenges and public scrutiny with a secret police apparatus designed for totalitarian control and genocide. For instance, in Minnesota, a federal judge threatened to hold the acting director of Immigration and Customs Enforcement in contempt for repeatedly defying court orders requiring bond hearings, prompting the agency to release a detainee. The fact that judges can and do continue to compel compliance, even amid sharp disputes over enforcement, shows that the U.S. remains a democracy rather than a secret police state.
There are countries today in which opposition parties are banned, protest is routinely criminalized, courts are fully captured by the regime, and independent media are systematically dismantled — such as Russia, Iran, or Venezuela. In those contexts, the language of secret police, one-party rule, and total state control describes concrete institutional realities.
It does not do so here. Yes, the U.S., like many countries today, is experiencing measurable democratic backsliding. But it remains far from an authoritarian regime. Much of the press remains free, despite significant pressure from the White House as well as structural pressures from corporate ownership, and continues to report extensively on immigration enforcement controversies. Independent courts have ruled against unlawful revocations of immigration protections. Protests in places like Minneapolis have mobilized large numbers of participants and, rather than being criminalized, are showing efficacy in getting the administration to change its course.
Learning from the Holocaust does not require declaring that everything is Nazism. Collapsing the distinction between democratic backsliding and full-fledged authoritarianism weakens our ability to diagnose what kind of political danger we are actually confronting. It might even weaken resistance: Mistaking slow erosion for a finished catastrophe can breed despair instead of motivating strategic action.
Nazi parallels also corrode political discourse itself. If ICE is the Gestapo, and Trump is Hitler, then Republican voters become Nazis by implication. This forecloses the possibility of democratic repair.
While far-right extremist currents undeniably exist within the MAGA movement, it is also a broad political camp that includes voters motivated by a variety of factors, including economic anxiety, distrust of elites and religious identity. Collapsing all of this into “Nazism” is analytically lazy and politically disastrous.
All that on top of the risk of historical whitewashing that comes with this rhetoric. If every abuse is Nazism, then nothing is Nazism, and the lessons of the Holocaust — foremost among them the necessity of vigorously combatting antisemitism in our society — are lost.
Of course, supporters of Trump also engage in similar rhetoric, calling their own opponents Nazis. Ending this cycle of mutual Nazi-labeling is essential if the country hopes to move forward. Historical memory is a tool, not a weapon. We can confront injustice without exaggeration. And the best way to defend democracy is not to demonize our opponents, but rather to speak clearly, act responsibly, and work to build a political culture that can actually heal.
The post Here’s exactly why it’s dangerous to compare ICE to Nazis appeared first on The Forward.
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Italian rapper Ghali’s planned Winter Olympics set draws backlash over his Gaza advocacy
(JTA) — Italian rapper Ghali’s slated performance at the opening ceremony for this year’s Winter Olympics in Milan has drawn criticism from Italian leaders over his past activism against Israel.
Ghali Amdouni, a prominent Milan-born rapper of Tunisian parents, will be joined by a host of performers including Andrea Bocelli and Mariah Carey during the opening ceremony on Feb. 6. This year, nine Israelis will compete, including the national bobsled team for the first time.
The selection of Ghali drew criticism from members of Italy’s right-wing League party.
“It is truly incredible to find a hater of Israel and the centre-right, already the protagonist of embarrassing and vulgar scenes, at the opening ceremony,” a source from the party told the Italian outlet La Presse. “Italy and the games deserve an artist, not a pro-Pal fanatic.”
In early 2024, Ghali drew criticism from Italian Jewish leaders and Israel’s former ambassador to Italy, Alon Bar, after he called to “stop genocide” during his performance at the Sanremo Italian song festival. The spat later spurred protests outside the office of the Italian public broadcaster RAI.
On X, the rapper has also criticized other artists for not using their platforms for pro-Palestinian activism and appeared to refer to the war in Gaza as a “new Holocaust.”
Ghali’s selection comes as Italy has become an epicenter of pro-Palestinian activism that has been sustained even as such activism has receded in other places. In October, over 2 million Italians took part in a one-day general strike in support of Palestinians and the Global Sumud Flotilla. The previous month, a separate general strike was organized in response to call from the country’s unions to “denounce the genocide in Gaza.”
According to a study of global antisemitism published in April by Tel Aviv University, Italy was one of two countries that saw a spike in antisemitic incidents from 2023 to 2024. A September survey from the pollster SWG found that roughly 15% of Italians believe that physical attacks on Jewish people are “entirely or fairly justifiable.”
Italian Sports Minister Andrea Abodi said he does not believe Ghali will make a political statement on stage.
“It doesn’t embarrass me at all to disagree with Ghali’s views and the messages he sent,” said Abodi, according to the Italian outlet La Repubblica. “But I believe that a country should be able to withstand the impact of an artist expressing an opinion that we don’t share. And that opinion will not, in any case, be expressed on that stage.”
Noemi Di Segni, the president of the Union of the Italian Jewish Community, told Italian media that she was hopeful Ghali would receive instructions ahead of his performance.
“It is clear that I hope Ghali has received instructions or guidelines on the ‘role’ he is expected to play. So I hope he will understand what he needs to do in that context and at that moment,” Di Segni told the Italian outlet La Milano. “I am confident that he will understand what he is called upon to do in that context and at that moment.”
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