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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Far-right Israel critic James Fishback likens abortion to the Holocaust
(JTA) — James Fishback, a fierce critic of Israel and a far-right politician, offered scathing remarks about the Jewish state and likened abortion to the Holocaust during an address at the University of Mississippi on Tuesday evening.
Fishback, a former GOP gubernatorial candidate in Florida, recalled that earlier this summer the Combat Antisemitism Movement flagged as antisemitic one of his X posts describing abortion as a holocaust.
“Abortion is a holocaust, and by every single historical metric available, it was worse than the other one,” Fishback said, claiming that “61 million children have been killed in the womb since Roe v. Wade was wrongly decided in 1973.”
He also had harsh words for the state of Israel. “It is time for President Trump to call [Prime Minister] Benjamin Netanyahu and cut him off. We must decouple from Israel to save America,” he added.
Fishback was speaking at a Turn Up the Mic forum arranged by members of the University of Mississippi chapter of Turning Point USA, the organization founded by the late Charlie Kirk.
Slamming immigration policies on both sides of the aisle — Republicans for too few mass deportations and Democrats for an influx of foreign workers — Fishback declared, “It’s time to stand up and tell both parties that no, American jobs are for Americans only.”
He noted, however, that making such demands could result in a person being labeled a racist or misogynist, and that “if you’re really bad they’ll call you an antisemite.” Stressing that he condemns “all forms of religious hatred,” he maintained that “the most virulent” type is the hostility “against Christians in this country.”
Fishback blamed Israel and the inability of the U.S. to “tell them no” for drawing the country into the war with Iran. That war, he argued, has pushed gas prices and Treasury yields higher.
This article originally appeared on JTA.org.
The post Far-right Israel critic James Fishback likens abortion to the Holocaust appeared first on The Forward.
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Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them.
Minutes before activist Mahmoud Khalil was scheduled to speak Tuesday night about his new memoir at a bookstore near the Columbia University campus where he led pro-Palestinian demonstrations, protesters stormed inside with a megaphone, a sign and a large American–Israeli flag.
“Zionist Jews are here,” announced Ross Glick over the megaphone, as he entered Book Culture. “We are against intifada.”
Glick is the former CEO of Betar US, a pro-Israel organization labeled an “extremist group” by the Anti-Defamation League for its harassment tactics. Betar previously shared names of pro-Palestinian protesters, including Khalil, with federal immigration authorities. Khalil is suing Betar along with the Heritage Foundation and the Canary Mission. Betar reached a settlement with New York state over harassment allegations and wound down its operations.
Khalil was upstairs, along with most of the book event’s attendees, when the demonstrators entered the store downstairs. Employees ushered the protesters outside, but one came back inside minutes later waving the flag and singing “Am Yisrael Chai.”
A store employee tried to grab the flag from the protester. After a brief tug-of-war, the protester appeared to hit the employee’s arm as he pulled the flag from her.
Khalil’s editor Riva Hocherman, who is Israeli, confronted the protesters in Hebrew.
“I really wanted to get a sense of whether they knew Hebrew, and they didn’t,” Hocherman told the Forward. “They just enrage me.”
Hocherman specializes in publishing books on the Middle East and previously worked with Rashid Khalidi as his editor on The Hundred Years’ War on Palestine. She said she was motivated to work with Khalid because, “His story was one that was really worth telling, and a great injustice was perpetrated.”
Khalil’s memoir, No Land to Stand on, focuses on his 2025 detention by Immigration and Customs Enforcement. Khalil was held for more than 100 days and became the face of the debate over free speech on campus and when anti-Zionism crosses the line into antisemitism.
In his book, Khalil, who was born in a Palestinian refugee camp in Syria, says that pro-Palestinian protesters were peaceful, while “it was the pro-Israel students and Zionist groups that had provoked confrontations, harassed Palestinian students, and in some cases physically attacked them.”
Khalid mentions Hocherman in the acknowledgments section of his book: “Riva, my editor, is not only a champion of the book but of the cause.”
Hocherman addressed the protesters because she said they lie about Khalil, and because she wanted to show that not all Jews and Israelis think the same.
“Our opinion is not a monolith,” she said. “There is a range of opinion among Israelis and Jews. We don’t all think like they do.”
The event, only slightly delayed, carried on without further interruptions. Khalil spoke with environmental lawyer and activist Steven Donziger and answered a few questions from attendees before signing books. He received a standing ovation from the crowd of more than 85 people.
The post Protesters stormed Mahmoud Khalil’s book release. His Israeli editor confronted them. appeared first on The Forward.
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If Trump makes good on offering Canadian Jews refugee status, will they come?
(JTA) — TORONTO –- Sari Watson was too afraid to attend Yom Kippur services. Concerned by rising levels of antisemitism in Canada, she was safely at home 25 minutes away when a gunman charged at her childhood synagogue.
“My internal alarm has been going off, and you begin to think about escape routes or backup plans,” said Watson, 39, who lives in Quinte West, Ontario, about 15 miles west of Belleville, where the attack during Kol Nidre on Sept. 20 culminated in a shootout that left the gunman dead and one policeman hospitalized. “The only reason I wasn’t at synagogue was because I have been terrified of this exact situation, or worse, happening.”
Florida Sen. Rick Scott, Oklahoma Gov. Kevin Stitt and President Donald Trump himself, all Republicans, have proposed extending refugee status to Canadian Jews who fear the spike in antisemitism in their country.
“’It’s so amazing to know that the Republicans understand the level of antisemitism we’re dealing with here,” she says. “President Trump gets the climate and the danger.”
Still, Watson has mixed emotions about the thought of leaving her home country. “I want to stay here and fight for our safety in Canada,” she said. “The option to come to the U.S. is really important, but we shouldn’t have to need it.”
The Trump administration has imposed stringent restrictions on immigration and is carrying out mass deportations, but is inviting South African whites – and now, potentially, Canadian Jews – refugee status. Critics accuse Trump of playing politics with refugee status, but some Canadian Jews see it as a lifeline.
Talk of Jews feeling compelled to leave Canada gained momentum last week when a well-known Jewish journalist posted publicly on social media about getting a foreign passport. Neil Herland, a newsreader for the national broadcaster, the CBC, wrote on X about his encounter with pro-Palestinian protesters outside Toronto’s Meridian Arts Centre, where Yom Kippur services were being held. Herland said that, concerned about rising antisemitism in Canada, he recently acquired his Austrian passport as a safety precaution. (Independent Press Gallery, a press freedom advocacy group, condemned the CBCfor reportedly suspending Herland after pro-Palestinian advocates lodged a complaint about his post.)
Some Jews are past the precaution stage. Sheldon Shugal, 64, and his wife are currently researching how to move to the United States.
“If I were able to claim refugee status to come to the U.S., I’d do it without hesitation,” said Shugal, who lives in Calgary. “I used to love our country … but it’s just not a place that I want to continue to live in.”
Shugal, a property manager, said he has seen increased antisemitism in Canada in the wake of the deadly Hamas raid in Israel on Oct. 7, 2023, and the war it launched. He said he and his wife have been struggling to overcome the complexity of acquiring an American visa.
“The Jew-hatred is no longer rising in Canada, it’s fully immersed here,” says Shugal. “It’s not the country I grew up in. I don’t feel affinity to Canada anymore.”
Shugal’s concerns are reflected in the findings of B’nai Brith Canada, which recently reported a 9.3% increase in antisemitic incidents from 2024-2025. According to this report, online harassment has surged dramatically, while Ontario saw the greatest total number of antisemitic incidents out of all the Canadian provinces and territories.
Antisemitic attacks have proliferated. In March of this year, Toronto synagogue Temple Emanu-El was shot at following Purim celebrations. The next week, two more Toronto synagogues were hit with gunfire over Shabbat, causing damage to the buildings, though no injuries were reported. In late April, assailants allegedly fired replica guns at “visually-identifiable” members of the city’s Jewish community, with one of the men sustaining minor injuries.
Shugal said reports of antisemitism have rattled him as well as the pro-Palestinian encampment his daughter encountered on her campus. “There hasn’t necessarily been anything I’ve personally experienced. It’s just what I’ve seen throughout the country,” Shugal said.
Lauren Cohen, an immigration lawyer based in Boca Raton, Florida, said that since the Oct. 7 attacks, about half of her Canadian clients cite antisemitism as a primary reason for wanting to leave Canada for the United States.
“In the past three months, I’ve noticed a very significant increase in the number of people between 55-70 who are contacting me,” said Cohen, who is originally from Toronto. “They have grown children or no children, and they have a little bit more money,” she said. “They want freedom.”
Antisemitism is not the only consideration for her clients, Cohen said. “The economy’s struggling. It’s not just antisemitism,” she said. “That might be the straw that broke the camel’s back, but it’s so many other factors as well.”
Cohen founded the Jewish Community Collective, an organization which helps Jewish Canadians and “displaced Jews” find connection in America. Another option for Jewish Canadians looking to make a new home in the States is Lech L’Tulsa, a program cosponsored by the Jewish Federation of Tulsa that helps settle Jewish newcomers, “designed to help Jewish Canadian citizens relocate to Tulsa.”
Some Canadian Jews do not see greener grass south of the 49th parallel, however. They point to Canada’s more expansive social safety net as one of the many reasons life in the Great White North” is better.. “Unquestionably, the answer to whether I’d consider moving to the States is emphatically ‘no,’” said Lawrence Stanleigh, a dentist in Calgary.
“I believe our country is a better place to live,” said Stanleigh, 67. “The U.S. doesn’t have a public healthcare system. Why would I want to leave our safety net for the U.S.?”
Stanleigh said the idea that the United States is a safe haven for Canadian Jews is misleading. “As bad as things are in Canada, I think they’re worse in the United States,” he said. “It’s not a better place for education or for healthcare. The whole idea of moving there for our safety is a fantasy that the Republicans believe in.”
Substituting the United States for Canada is shortsighted, Stanleigh said. “There are failures on behalf of Canadian leaders to stand firm in their support of the Jewish community,” he said. “But as bad as things are, I think they’re worse in the States. Our American cousins are blithely unaware of the problems they have at home.”
Anthony Housafather, a Jewish Canadian Member of Parliament representing a riding, or electoral district, in Montreal, is skeptical of the notion that the United States would offer Jews better protection.
“I think this idea is inspired by some right-wing Jews who have decided that their mission is to attack the Canadian government, and to make it look like somehow, Donald Trump and the Republicans are the savior of the Jewish people,” Housefather said in an interview.
Trump and Canadian Prime Minister Mark Carney are at a low point in their relationship, with tensions over trade intensifying – and Trump seeks opportunities to take potshots at Carney.
Housefather also does not believe that leaving for the United States is gaining traction among Canadian Jews. “There are some people who have decided that Florida or Israel is a greener pasture,” he said. “But that does not represent a significant or a predominant view, and the idea that everybody’s leaving Canada is actually not true.”
The increase in antisemitism is universal – and should be treated holistically, he said. “What I do agree with is everywhere there’s a very serious problem with antisemitism,” he said. “Everywhere Jewish communities don’t feel safe, and all levels of government need to keep doing more.”
Housefather encourages his Jewish countrymen to remain proud Canadians. “Antisemitism has grown to an unacceptable level in this country,” he said. “It doesn’t mean that you should have less pride in being Canadian because there’s a loud, angry, small group of Canadians trying to make us scared.”
This article originally appeared on JTA.org.
The post If Trump makes good on offering Canadian Jews refugee status, will they come? appeared first on The Forward.
