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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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‘America Last’: Report Reveals Suspicious Foreign Support Amplifying Nick Fuentes Online
Nick Fuentes during an interview in December 2025. Photo: Screenshot
Amid ongoing debates about the rise of antisemitic voices on the US political right, recent investigations into social media activity suggest the potential involvement of inauthentic amplification by anonymous actors in India, Pakistan, Nigeria, Malaysia, and Indonesia.
On Monday, the Network Contagion Research Institute (NCRI) released new research showing the techniques used by overseas operatives to promote the authoritarian ideologies of antisemitic podcaster Nick Fuentes, who claims he seeks to preserve the white, European identity and culture of the US.
Titled “America Last: How Fuentes’s Coordinated Raids and Foreign Fake-Speech Networks Inflate His Influence,” the 23-page report dissects how the 27-year-old influencer “consistently amasses far more retweets than any comparable figure, including Elon Musk, despite having a fraction (<1%) of the follower count.”
The report was co-drafted with the support of the Rutgers University Social Perception Lab. Previous research collaborations between NCRI and Rutgers have also explored how far-right influencers hijacked the religious phrase “Christ is King” to advance their ideology and how Tik-Tok content promotes the Chinese Communist Party’s international objectives.
The researchers reviewed Fuentes and compared him with other prominent accounts. They discovered that “within the critical first 30 minutes, Fuentes routinely outperformed accounts with 10-100× more followers.” The report explains that “in a sample of 20 recent posts, 61% of Fuentes’s first-30-minute retweets came from accounts that retweeted multiple of these 20 posts within that same ultra-short window – behavior highly suggestive of coordination or automation.”
The accounts are characterized as entirely anonymous and seemingly single-purpose for promoting Fuentes.
While Fuentes has grown most well-known for his endorsement of Adolf Hitler, Holocaust denial, and pre-Vatican II, Catholic-reactionary antisemitism, the report highlights the podcaster’s endorsements of terrorism and enthusiasm for sexual violence. He has stated that he seeks a 16-year-old wife, desiring an underage woman “when the milk is fresh.” This aligns with his support for the Taliban in Afghanistan, a nation which has now seen the return of child marriage. Fuentes also claims that rape within marriage is impossible, since he believes that a wife’s body belongs to her husband.
Fuentes also “praised Vladimir Putin for the invasion of Ukraine, expressed support for China taking Taiwan, and described the Taliban’s victory over US forces as a positive development.”
The researchers in their analysis seek not to explain Fuentes’s views but rather to “assess how synthetic engagement, real-world events, and media incentives converged to elevate a fringe figure into a central subject of national attention.”
Looking into Fuentes’s history and disclosures from former insiders within his organization support the suggestion of artificial engagement.
“Additional evidence shows that Fuentes has a prior history of coordinated digital manipulation. In 2022, two former associates described internal group chats where Fuentes directed interns and loyalists to carry out online tasks on his behalf, and a former technical aide alleged that viewer counts on his streaming platform were artificially inflated using a built-in multiplier,” the report states.
The researchers explain that “Fuentes did not deny the inflation itself. These documented practices demonstrate a willingness to orchestrate controlled teams and manipulate digital metrics — behavior entirely consistent with the coordinated amplification patterns observed on X.”
The report features images of “America First” Fuentes appearing on different foreign TV networks including the Iranian regime’s Press TV and Russia Today (RT). On the former he sided with Iran during an American attack in support of Israel, and on the latter, he claimed that support for Ukraine was based on “Russophobia.” He also reportedly stated that he would “fight on the side of China against America.”
Another picture shows Fuentes in 2022 at the America First Political Action Conference, where he stated in his introduction to US Rep. Marjorie Taylor Greene (R-GA): “And now they’re going on about Russia and Vladimir Putin, saying he’s Hitler – they say that’s not a good thing. Can we get a round of applause for Russia?”
The analysts describe how “Fuentes’s defense of authoritarian adversaries — Russia, Iran, China — is not a minor contradiction. It represents a coherent pattern in which his anti-American worldview aligns more closely with America’s enemies than with its interests. His self-proclaimed patriotism crumbles in the face of performative contrarianism, where any regime that resists liberal democracy becomes, in his eyes, preferable to the current United States.”
According to NCRI, the Russian and Iranian media’s approval of Fuentes “underscores the broader point: the figure elevated by algorithmic manipulation and mainstream media grooming as a voice of nationalist revival is, in reality, one of the most reliable public defenders of America’s geopolitical foes.”
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Israel Restores Relations With Bolivia, Signs Free Trade Deal With Costa Rica as Latin American Ties Strengthen
Israeli Foreign Minister Gideon Saar (left) and Bolivian Foreign Minister Fernando Armayo (right) sign a Joint Communiqué in Washington, DC on Dec. 9, 2025, formally restoring diplomatic relations between the two countries. Photo: Screenshot
Israel is further expanding its diplomatic and economic presence in Latin America, formally restoring relations with Bolivia and signing a free trade agreement with Costa Rica as the Isaac Accords begin to take shape.
On Tuesday, Israeli Foreign Minister Gideon Saar and Bolivian Foreign Minister Fernando Armayo signed a Joint Communiqué in Washington, DC, formally restoring diplomatic relations between their countries after two years of severed relations amid the war in Gaza.
“Today, we are ending the long, unnecessary chapter of separation between our two nations,” the top Israeli diplomat said during a speech at the signing ceremony.
“Following the election of [Bolivian] President Rodrigo Paz, I am pleased to announce that Israel and Bolivia are renewing diplomatic relations,” he continued.
Israel and Bolivia: We renewed our diplomatic relations!
We’re continuing to work. pic.twitter.com/oUtcXyyaHa— Gideon Sa’ar | גדעון סער (@gidonsaar) December 10, 2025
During their meeting, both leaders committed to fully restoring diplomatic relations, appointing ambassadors, and fostering collaboration between government and private-sector representatives.
They also pledged ongoing dialogue and broader cooperation in areas including agriculture, security, health, innovation, and their shared fight against organized crime and narco-terrorism.
“Bolivia, the Jewish people, and the State of Israel share a long history of true friendship,” Saar said during his speech. “Bolivia opened its doors to Jewish refugees during the Second World War when much of the world closed its gates.”
“Bolivia supported the establishment of the State of Israel in the historic 1947 UN vote,” he continued. “For many decades, our two nations enjoyed warm diplomatic relations. The renewal of our ties is an important and welcome step.”
Bolivia has also announced it will lift visa requirements for Israelis entering the country, a move the top Israeli diplomat praised as helping to “strengthen the human bridge between our peoples.”
With the official launch of the Isaac Accords by Argentina’s President Javier Milei last week, Israel has been working to expand its diplomatic and security ties across Latin America, with the new effort designed to promote government cooperation and fight antisemitism and terrorism.
Modeled after the Abraham Accords — a series of historic US-brokered normalization agreements between Israel and several Arab countries, this initiative aims to strengthen political, economic, and cultural cooperation between the Jewish state and Latin American governments.
The first phase of the Isaac Accords will focus on Uruguay, Panama, and Costa Rica, where potential projects in technology, security, and economic development are already taking shape as the framework seeks to deepen cooperation in innovation, commerce, and cultural exchange.
On Monday, Israel and Costa Rica signed a free trade agreement covering goods, services, and investments, advancing their bilateral relations during Costa Rican Minister of Foreign Trade Manuel Tovar Rivera’s visit to Jerusalem.
Rivera also announced that Costa Rica will open an office for trade and investment innovation in Jerusalem next year.
The newly signed agreement will eliminate over 90 percent of tariffs, providing broad access for Israeli industrial and agricultural products to the Costa Rican market, while also reducing import costs on a wide range of goods, from food and medical equipment to industrial tools.
“This agreement opens significant new avenues for both Costa Rica and Israel,” Rivera said during a speech at the signing ceremony.
“It enhances access to high-quality Costa Rican goods and services while creating a mutually beneficial platform for collaboration in high-technology industries, premium agribusiness and specialized services,” he continued.
Building on the renewed momentum in diplomatic engagement across Latin America, Israel is expanding and strengthening its bilateral relations with several countries in the region.
Argentina announced plans to relocate its embassy to Jerusalem next spring, fulfilling a promise made last year as the two countries continue to deepen their ties.
Last week, Ecuador opened an additional diplomatic mission in Jerusalem, a move that Saar hailed as a “milestone” in strengthening their bilateral relations.
Paraguay, Guatemala, and Honduras, all of which have previously relocated their embassies to Jerusalem, have reaffirmed their support for Israel and signaled intentions to deepen future cooperation.
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What happens when you’re the only Jewish family in Oklahoma?
When her mother Clara dies suddenly of a stroke, Emily is left with her ashes and a note to scatter them on Sylvia’s farm in Chandler, Oklahoma. There’s a problem: Emily has no idea who Sylvia is and has never been to Oklahoma before in her life — and as far as she knows, neither had her mom.
Oklahoma Samovar, a new play opening at La MaMa’s Downstairs Theater, starts at the end of Emily’s trip to find Sylvia, who turns out to be an old woman with a bit of a memory issue and the sister of Emily’s grandmother Rose. When Emily asks why her mother would want her ashes left on the farm, Sylvia launches into their family history. She goes all the way back to 1887, when Emily’s great-grandparents Jake and Hattie fled persecution in Latvia with nothing but a feather bed and a samovar, and unfolds the stories of each generation over the play’s acts.
While most immigration stories usually focus on big cities, Oklahoma Samovar explores the little-known history of Jews in the Midwest in a deeply-human way. It is a tender portrayal of an immigrant family struggling to survive and figuring out their identity over multiple generations. Instead of villanizing or lionizing its characters, Oklahoma Samovar presents people with all their complexities, allowing them moments of moral failing while portraying them with empathy.
A fictional drama based on her own family history, playwright Alice Eve Cohen considers the play her “foundational work.”
“I’ve truly been working on Oklahoma Samovar since the day I met my Aunt Sylvia,” she said. “I met her in 1987. And I was so enthralled and inspired by her stories that I started writing about it probably the next day.”
After putting on a workshop production of the play in 2007, Cohen shelved Oklahoma Samovar to focus on other projects, including authoring two memoirs, writing several other plays, and teaching playwriting and creative writing at The New School. Over a decade later, she returned to working on Oklahoma Samovar and submitted it to the National Jewish Playwriting Contest, where it won in 2021.
“My very first draft of this play was almost verbatim documentation of the stories that Sylvia told me,” Cohen said. “It was very romantic. It was very fanciful. It was almost all positive, and there was no conflict.”
While some elements of the original play remain — such as the use of puppetry, which depicts long boat voyages and dream sequences — the new iteration is not an idealized version of the American Dream. Its characters are complex and flawed to the point that Jake kills someone trying to secure a home for his family during the Oklahoma Land Runs.
“I knew that I had incomplete stories,” Cohen said about the original conversation that inspired the play’s events.
“I’ve done research into the Oklahoma Land Run, which Sylvia described in the most romantic way,” Cohen went on. “In fact, the land run was a violent land grab, it was a theft of land from the Native Americans who had been forced to relocate to what was then called Indian territory.” Cohen explained. “I took this kernel of the story that Sylvia remembered from her childhood, her dad saying, ‘I lost my thumb, but I kept the farm,’ and I realized there was a shootout.”
Although Cohen’s exact version of events is imagined, the harsh depiction of the Land Runs encapsulates the brutality of the immigrant experience and the family’s desperate actions in pursuit of starting their lives in America.
Immigrants also had to choose between assimilating and preserving tradition, a conflict that is exacerbated for Hattie and Jake when they settle in Chandler, an Oklahoma town with virtually no Jewish community. Hattie struggles to connect with her new environment, concerned about the lack of a rabbi and a minyan, but Jake wholeheartedly embraces a new, goyish American cowboy persona. He even adopts a signature catchphrase: “Hot Diggety Damn!”
This struggle with identity follows their oldest daughter Rose into adulthood. Having grown up learning the Bible at Chandler’s Presbyterian Sunday School, Rose is unprepared for the level of Orthodoxy her new mother-in-law expects of her. A Russian immigrant who believes Rose’s lifestyle amounts to heresy, Mrs. Giventer spends her days dismissing Rose as a convert and poor excuse for a wife.
Cohen says these characters serve as a reflection of the diverse experiences in the Jewish diaspora. “They all practice Judaism in different ways. They’ve assimilated in different ways,” Cohen said. “They’ve either held on to their original accents and their original Yiddish language, or they have intentionally spurned them and Americanized as quickly and as completely as they can.”
“When family members from these different traditions and different positions in the spectrum of American Judaism meet, it isn’t always easy,” Cohen said. “There are often huge clashes.”
Even though virtually all the characters of Oklahoma Samovar are Jewish, Cohen does not imagine Jews to be her only audience.
“I think there are universal themes that relate to immigration and assimilation that anybody of any culture can relate to,” Cohen said. “While the play is set in Oklahoma and in New York and in Latvia, I think its stories transcend geographic boundaries.”
And perhaps it will inspire others to find the complicated truths that lie in the sweet family stories they’ve always heard.
Oklahoma Samovar is playing at LaMaMa’s Downstairs Theater through December 21st.
The post What happens when you’re the only Jewish family in Oklahoma? appeared first on The Forward.