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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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On final visit to Israel as mayor, Adams makes a closing argument against Mamdani
JERUSALEM — Outgoing New York City Mayor Eric Adams embarked on a multi-day swing through Israel, billed as both a show of solidarity amid rising antisemitism and a farewell visit. But it was also something else: likely the last international trip a New York City mayor will take for years, a point Adams wanted to underscore.
Mayor-elect Zohran Mamdani, a strident critic of Israel, has pledged not to visit the country, breaking with a tradition upheld by every mayor since 1951 to demonstrate solidarity with Jewish constituents at home. He has also vowed to end the city’s decades-long practice of investing millions in Israeli government debt securities and has said he would order the arrest of Prime Minister Benjamin Netanyahu if he lands in New York.
“I think he has to have the level of political maturity to understand that government is not protesting,” Adams said in a fireside chat at an event hosted in his honor by the Combat Antisemitism Movement (CAM) in Tel Aviv on Sunday evening. “And all those who are in his midst, like the Democratic Socialists of America, he needs to explain to them that he’s now the mayor. He’s no longer someone that is just protesting in the city of New York. He has to protect the city of New York.”
In the 30-minute conversation, moderated by Sacha Roytman, chief executive of CAM, Adams repeatedly alluded to the impact of Mamdani’s political rise and victory in the mayoral election earlier this month. The outgoing mayor said he told his team a year ago that Mamdani was on track to win the Democratic primary and that he expected to face him in a general election showdown, believing he could beat him.
Adams made combating antisemitism central to his reelection effort. Elected as a Democrat in 2021, he later lost key support after striking a deal with the Trump administration to drop his corruption case, prompting him to run for a second term on an independent line dubbed “End Antisemitism.” He became popular in Israel after delivering a forceful speech at a New York City rally in the days following the Oct. 7, 2023 Hamas attack on Israel, in which he declared, “We are not alright.” He also resisted progressive pressure to distance himself from Israel and faced backlash for his crackdown on pro-Palestinian protests at colleges and across the city. Adams recently signed an executive order adopting the International Holocaust Remembrance Alliance definition of antisemitism, which labels most forms of anti-Zionism as antisemitic.
Mamdani, who attended some of the pro-Palestinian protests, faced the most scrutiny for refusing to outright condemn the slogan “globalize the intifada” and for saying he doesn’t recognize Israel as a Jewish state.
At the Sunday event, Adams took several shots at Mamdani, calling his election “abnormal” and questioning whether outside actors had influenced the race by shaping social-media algorithms. He suggested that the seeds of Mamdani’s campaign, powered by youthful energy and a promise of unconventional change, were planted during the protests against Israel.
“He had a ready-made army,” Adams said. “He had the Free Palestine movement that was heavily in place. He had the war that was going on, and then he had a group of angry youth on our college campuses. So when he emerged and said he was going to run on one issue, the Free Palestine movement, he already had the army that responded to him.” (Mamdani also ran on issues of affordability, universal childcare, and free buses.)
Adams said the Jewish community in New York “must prepare itself” to respond to any antisemitic attacks that might come. “I think this is a period where they need to be very conscious that there’s a level of global hostility towards the Jewish community,” he said, adding, “If I was a Jewish New Yorker with children, I would be concerned right now.”
Speaking with the Forward on Monday, Adams said he is being truthful about the situation. “I’m not going to lie to New Yorkers, I know what I’m seeing,” he said. “Other people will sugarcoat this moment, and I’m not going to do that. I’m not going to lie. I’m not going to pretend as though everything is fine.” To his critics, Adams said, “Those who want to interpret my candid view of what’s playing out now in our city and across the globe, they can do so. That is not up to me to try to convince them of what I am seeing and what I am hearing and what is playing out.”
The outgoing mayor is expected to meet with Israeli Prime Minister Benjamin Netanyahu at his office on Tuesday. Netanyahu said in an interview last week, commenting on Mamdani’s win, “If that’s the future of New York, I think New York has a very dim future.” Adams said he’ll assure Netanyahu and other leaders he is meeting with the “49% of New Yorkers did not buy into the rhetoric of the hatred towards Israel.” Madani won with 50.4% of the more than two million votes cast.
Other highlights of Adams’ Israel trip
Earlier in the day, Adams held an emotional 30-minute meeting with three former Israeli hostages — Yarden Bibas, whose wife Shiri and young sons Kfir and Ariel were murdered in captivity; Sagi Dekel-Chen, an American-Israeli released in a ceasefire deal in January; and Bar Kuperstein, who was among the last 20 living hostages freed last month.
Held at the World Jewish Sports Museum at Kfar Maccabiah, Dekel-Chen described his time in captivity and the slow and painful process of healing. Bibas described his life in grief, adding that his only purpose is “to stay alive and remember my wife and kids.”
Adams, visibly shaken, told the former hostages that he admired their resilience and that New Yorkers needed to hear these stories firsthand. He offered to host them for the ball drop in Times Square on New Year’s Eve.
At the museum, Roy Hessing, deputy CEO of the Maccabiah movement, invited Adams to serve as an honorary guest at the next Maccabiah Games, now scheduled to resume in June, after delays due to the war. The event is expected to draw 30,000 participants, including 15,000 from abroad.
Adams also paid a visit to the Western Wall on Sunday night, where he placed a note in the wall and prayed. In the guestbook, Adams wrote that “God is real and life has shown us this.”
Shortly after landing on Saturday, Adams walked through the Nachalat Binyamin neighborhood with Tel Aviv’s deputy mayor, Asaf Zamir, who was Israel’s consul general in New York from 2021 to 2023. Zamir was outspoken against Mamdani throughout the mayoral campaign. Adams has long referred to New York as the “Tel Aviv of America.”
In tours closed to the press, Adams visited the IMI Academy, where Israeli instructors provide tactical and emergency-response training, and the Aerial Systems facility, where he was shown the latest drone and surveillance technologies. He also addressed the annual mayors’ conference hosted by the American Jewish Congress at Jerusalem’s King David Hotel.
At many of his stops, Adams said about his farewell: “I’m not just the mayor that’s leaving office, I’m your brother.”
The post On final visit to Israel as mayor, Adams makes a closing argument against Mamdani appeared first on The Forward.
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Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’
(JTA) — Mexico’s Jewish community has condemned antisemitic graffiti apparently directed toward the country’s Jewish president during an anti-government protest on Saturday.
The graffiti painted on the door of the Supreme Court building said “puta judia” or “Jewish whore,” in what has been widely interpreted as a reference to Claudia Sheinbaum. It also included a crossed-out Star of David.
The graffiti was painted during a youth-led protest that responds to rising violence, crime and corruption, particularly by drug cartels. Dozens of people were reportedly arrested and injured in Saturday’s protests.
“The Jewish Community of Mexico strongly condemns the antisemitic remarks and expressions” during the march, the community said in a statement on Sunday. “Antisemitism is a form of discrimination according to our constitution and must be rejected clearly and unequivocally.”
Sheinbaum, elected last year, is Mexico’s first Jewish president. She has not made her Jewish identity a part of her public persona and is not a regular participant in the country’s tight-knit Jewish communities.
Israel’s foreign minister, Gideon Saar, also condemned the graffiti. “Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein,” he tweeted while sharing a picture from the protests. “There is no place for such attacks in political discourse. All forms of antisemitism, in any context, must be rejected unequivocally.”
Israel strongly condemns the antisemitic and sexist slurs directed at Mexico’s President @Claudiashein. There is no place for such attacks in political discourse.
All forms of antisemitism, in any context, must be rejected unequivocally. pic.twitter.com/HEDKzq34e8— Gideon Sa’ar | גדעון סער (@gidonsaar) November 16, 2025
Some of Sheinbaum’s detractors have previously invoked her Jewish background, including former President Vicente Fox, who called her a “Bulgarian Jew” in an apparent attempt to minimize her candidacy. He apologized, but made a similar comment after Sheinbaum briefly donned a rosary with a crucifix after being given one during a campaign stop. “JEWISH AND FOREIGN AT THE SAME TIME,” Fox tweeted. Sheinbaum produced her birth certificate multiple times to dispel rumors that she was born in Bulgaria.
The post Graffiti during Mexican protests against Claudia Sheinbaum’s government calls out ‘Jewish whore’ appeared first on The Forward.
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Lebanon Plans UN Complaint Against Israel Over Border Wall
A UN vehicle drives near a concrete wall along Lebanon’s southern border which, according to the Lebanese presidency, extends beyond the “Blue Line”, a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights, as seen from northern Israel, November 16, 2025. REUTERS/Shir Torem
Lebanon will file a complaint to the U.N. Security Council against Israel for constructing a concrete wall along Lebanon’s southern border that extends beyond the “Blue Line,” the Lebanese presidency said on Saturday.
The Blue Line is a U.N.-mapped line separating Lebanon from Israel and the Israeli-occupied Golan Heights. Israeli forces withdrew to the Blue Line when they left south Lebanon in 2000.
A spokesperson for the U.N. secretary-general, Stephane Dujarric, said on Friday the wall has made more than 4,000 square meters (nearly an acre) of Lebanese territory inaccessible to the local population.
The Lebanese presidency echoed his remarks, saying in a statement that Israel’s ongoing construction constituted “a violation of U.N. Security Council Resolution 1701 and an infringement on Lebanon’s sovereignty and territorial integrity.”
Dujarric said the United Nations Interim Force in Lebanon (UNIFIL) had requested that the wall be removed.
An Israeli military spokesperson denied on Friday that the wall crossed the Blue Line.
“The wall is part of a broader IDF plan whose construction began in 2022,” the spokesperson said, referring to the Israel Defense Forces.
“Since the start of the war, and as part of lessons learned from it, the IDF has been advancing a series of measures, including reinforcing the physical barrier along the northern border.”
UNIFIL, established in 1978, operates between the Litani River in the north and the Blue Line in the south. The mission has more than 10,000 troops from 50 countries and about 800 civilian staff, according to its website.