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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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80 Years After the Holocaust, Did Antisemitism Disappear? Or Did Anti-Zionism Replace It?
A German and Israeli flag fly, on the day Chancellor Friedrich Merz meets with Israeli President Isaac Herzog for talks, in Berlin, Germany, May 12, 2025. Photo: REUTERS/Liesa Johannssen
There is a comforting narrative circulating in Western discourse. It insists that the surge of anti-Israel activism we see today is nothing more than political engagement. We are told it is about policy disagreements, about borders, about governments and human rights. We are assured it has nothing to do with Jews as Jews.
Yet over and over again, the façade cracks. Beneath the slogans and hashtags, something much older surfaces. What presents itself as principled opposition to a state too often reveals itself as hostility toward a people.
For centuries, Jews have been blamed for calamities that had nothing to do with them. During the Black Death in medieval Europe, Jewish communities were accused of poisoning wells and spreading plague. These lies triggered massacres. In times of disease and social instability, fear sought an outlet and found it in the Jewish minority.
The pattern did not end there. Blood libels claimed that Jews murdered Christian children to use their blood in religious rituals. Jews were portrayed as shadowy financiers manipulating global markets, engineering wars, and controlling governments. These were not fringe ideas whispered in dark corners. They were preached from pulpits, embedded in political rhetoric, and woven into cultural narratives.
The consequences were catastrophic. The expulsions from European kingdoms. The pogroms that swept across Eastern Europe and parts of the Middle East all the way up until the 1900s. The 1929 massacre in Hebron, where Jews were slaughtered in their homes. And ultimately the Holocaust, orchestrated by the Nazi regime under Adolf Hitler, in which six million Jews were systematically murdered. Each era insisted it was responding to some new threat. Each era recycled ancient accusations.
Many antisemites now claim they only oppose Israel — but are we really supposed to believe that 80 years after 1/3 of every Jew on Earth was murdered, that antisemitism has disappeared and this is all about Israel?
Modern terrorism continued the pattern. At the 1972 Munich Olympics, members of the Israeli team were murdered in cold blood. In 1985, during the hijacking of the cruise ship Achille Lauro, a Jewish passenger was singled out and killed. In 1976, Jewish hostages were separated from others in Entebbe before a dramatic rescue operation. And on October 7, 2023, Israeli civilians were massacred in their homes, children were abducted, and elderly people were dragged into Gaza by Hamas. Once again, Jews were targeted not for what they had done as individuals, but for who they were.
Each time, the world proclaims never again. Each time, hatred finds new language.
That’s why most “anti-Zionism” is just antisemitic logic repackaged for the digital age.
The intellectual dishonesty extends further. Marginal sects such as Neturei Karta are frequently showcased as the authentic voice of Judaism because they oppose the State of Israel. This tiny, fringe group does not represent mainstream Jewish communities in Israel or the Diaspora. Yet their images are amplified to suggest that “real Jews” reject Jewish self determination. It is not an honest engagement with Jewish diversity. It is a strategy to legitimize hostility.
In online spaces, the pattern is unmistakable. Comment sections filled with recycled tropes about Jewish control of media, finance, and politics are everywhere. Every geopolitical development is reframed as evidence of a hidden Jewish hand. Emotional accusations drown out factual context. In the age of algorithms, outrage spreads faster than correction. A sensational claim travels further than a careful explanation.
None of this means that Israel is beyond criticism. But there is a difference between criticism and much of what is happening now.
The State of Israel was established after centuries in which Jews lacked sovereignty and paid for that vulnerability with blood. It emerged in the aftermath of the Holocaust, when the absence of refuge proved fatal. To reduce its existence to colonial ambition is to erase Jewish history and the lived reality of exile, persecution, and statelessness.
Antisemitism disguised as anti-Zionism is not diminishing. It is intensifying across university campuses, in activist movements, and in mainstream conversation. The vocabulary may sound modern, but the underlying message echoes the past. Jews are uniquely malevolent. Jews are collectively responsible. Jews are the problem.
The antidote is not censorship but clarity. Historical literacy matters. Facts matter. Calling out antisemitic tropes when they appear, even when wrapped in fashionable language, is not an attempt to silence dissent. It is a defense of truth and moral consistency.
The lesson of history is neither abstract nor distant. When antisemitism is trivialized or excused, it spreads. When it is confronted with moral seriousness and factual rigor, it loses legitimacy. If we are sincere in our commitment to a world where Jews are not scapegoats for every crisis, then we must recognize that anti-Zionism too often serves as the latest vessel for the oldest hatred.
The responsibility to say so belongs to all of us.
Sabine Sterk is the CEO of Time To Stand Up For Israel.
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Israel, AIPAC Take Center Stage in Competitive US Congressional Primary
Aug. 12, 2025, Chicago, Illinois, US: Daniel Biss, mayor of Evanston, Illinois, attends a rally at Federal Plaza in Chicago after the announcement that the Trump administration has unilaterally ended the collective bargaining agreement with federal unions. Photo: Chicago Tribune via ZUMA Press Wire via Reuters Connect
Leading candidates in a hotly contested open-seat Democratic primary for US Congress are dueling over support for Israel and the country’s largest pro-Israel lobbying group, which have become key focal points of the race.
Tensions have been simmering for months but escalated after a super PAC known as Elect Chicago Women — which is reportedly supported by donors tied to the American Israel Public Affairs Committee (AIPAC) — began airing its first attack ad in Illinois’ 9th Congressional District last weekend. The ad accused progressive Evanston Mayor Daniel Biss of being “willing to say anything to get elected.”
Elect Chicago Women has spent hundreds of thousands of dollars on broadcast television attacking Biss and more than $2 million boosting moderate state Sen. Laura Fine, according to federal filings.
The political action committee has not publicly disclosed its donors ahead of the primary, fueling complaints from Biss and other candidates about covert influence in the contest.
In a statement on Sunday, the Biss campaign stated that voters “won’t be fooled by these slimy dark money ads, and they won’t allow right-wing special interests to pick our next member of Congress.”
The next day, Biss released an attack ad targeting Fine for receiving money from supporters of AIPAC, which Biss’s campaign described as a “Trump-aligned, pro-Netanyahu” group, referring to US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu. The ad also said that AIPAC was aligned with “MAGA,” or Trump’s Make America Great Again movement.
AIPAC is a prominent lobbying group that seeks to foster bipartisan support for the US-Israel alliance. Despite making bipartisanship a key tenet of its work, AIPAC has in recent years become a favorite target of left-wing, Democratic activists and politicians.
Before the latest dueling ads, the clash in Illinois’ 9th District spilled into a candidate forum hosted by the Pink Poster Club last week in Evanston, where contenders were asked directly whether they accept contributions from AIPAC or longtime AIPAC supporters.
Fine was the only candidate on stage to say yes. She clarified that she has not received money directly from AIPAC itself but has accepted donations from individuals who support the group, as well as from some Republican donors. AIPAC has not formally endorsed any candidates in the race.
Nonetheless, Biss seized on Fine’s distinction, arguing that Democratic voters should question why right-leaning and pro-Israel special-interest donors are investing heavily in a Democratic primary. He has framed the super PAC spending as an attempt by outside forces to purchase the seat and shape the district’s representation on foreign policy.
Fine was also the sole candidate last week to respond “yes” to supporting continued military assistance for Israel.
Other rivals echoed concerns about transparency and influence, but it was Biss who most forcefully made policy toward Israel and AIPAC-aligned spending a centerpiece of his critique.
Fine has pushed back, saying the attacks mischaracterize both her record and her motivations. She points to her legislative work in Springfield on issues such as abortion rights, health-care access, and environmental protection, arguing that her support is grounded in her progressive credentials.
She has also emphasized her longstanding ties to the local Jewish community, a significant constituency in the district, and said backing from pro-Israel donors reflects shared values, not outside control. Supporters argue that strong US–Israel relations are a mainstream Democratic position and that accepting donations from pro-Israel individuals does not conflict with progressive priorities.
Fine and her campaign have denied any coordination with outside groups and contend that Biss is unfairly singling out Jewish and pro-Israel donors for political gain. Moreover, Fine has taken aim at Biss for his supposed connections with conservative donors.
“Daniel Biss has relied on Republican donors for years and voters are sick of politicians who say whatever it takes to win an election,” Fine’s campaign said in a statement.
At last week’s forum, Fine said she was “sick and tired of being Dan-splained,” noting that Biss met with AIPAC officials multiple times before rebuking their involvement in the race.
“When they said, ‘We don’t trust you,’ he changed his tune again. And that’s not a surprise, because he’ll tell one group one thing and another group another,” Fine said.
Another candidate in the race, Kat Abughazaleh, a 26-year-old Palestinian-American social media personality who has repeatedly accused Israel of so-called “genocide” in Gaza, also slammed Biss for previously meeting with AIPAC officials.
Biss currently leads the primary with 24 percent support among voters, according to a new poll commissioned by the Evanston RoundTable and conducted by Public Policy Polling, a firm affiliated with the Democratic Party. He was followed by Abughazaleh at 17 percent and Fine at 16 percent, with nearly a quarter of voters still undecided.
In the open competition to replace retiring Democratic Rep. Jan Schakowsky, Fine has sought to establish herself as the most Israel-friendly candidate, stressing the importance of Israel’s self-defense and the importance of continuing the American alliance with the Jewish state.
Biss, who is Jewish, has taken a harsher stance against Israel, issuing sharpened criticisms of the Jewish state’s conduct in Gaza. Though Biss has stated that he supports Israel and has expressed desire for continuing the alliance between Washington and Jerusalem, he has condemned the Netanyahu government and called for increased restrictions on US military aid. However, the mayor also spent large stretches of his childhood in Israel and has expressed a generally positive sentiment toward the nation and its people.
Nonetheless, Biss has promised not to accept any funding or support from AIPAC, accusing the prominent lobbying group of having “MAGA-aligned donors” and arguing that accepting its support would force him to “compromise” his progressive values.
Last month, US Rep. Tim Walberg (R-MI), chairman of the House Committee on Education and the Workforce, penned a letter demanding answers from Biss, accusing him of failing to protect Jewish students during a pro-Hamas, anti-Israel encampment at Northwestern University that, lawmakers say, devolved into widespread antisemitic harassment and violence. Northwestern’s campus is located in Evanston.
Illinois’ 9th District, long represented by progressive stalwarts, is heavily Democratic and includes Evanston and Chicago’s North Side. In such a deep-blue seat, the winner of the March primary will be the overwhelming favorite to win the general election.
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IDF Base Sports Center Destroyed in Oct. 7 Attack Reopens as Part of Multi-Million Dollar Rebuilding Project
Inside the reconstructed sports complex at the Israel Defense Forces’ Re’im Base during its reopening ceremony on Feb. 24, 2026. Photo: FIDF
A sports center and gym at the Israel Defense Forces (IDF) base in Re’im, Israel, reopened on Tuesday after being infiltrated on Oct. 7, 2023, by Hamas-led terrorists, who used the facility to plan further attacks against Israelis before it was ultimately destroyed.
The sports center at the IDF base in Re’im, which serves as the military’s Gaza Division headquarters, was reconstructed and reopened as part of a NIS 23 million ($7.44 million) project to restore facilities destroyed during the deadly massacre across southern Israel. The facility was rebuilt from the ground up and now includes a state-of-the-art fitness gym and indoor basketball arena. A mezuzah was placed on the doorpost of the center during its reopening ceremony on Tuesday and a commemorative plaque was unveiled.
A project to make the base fully operational again was led by Friends of the Israel Defense Forces (FIDF) and the Association for Israel’s Soldiers (AFIS). The sports center’s original construction was funded by donors from FIDF’s New York Tristate Area Real Estate Affinity Group, who united after the Oct. 7 attack to launch its rebuilding. Marty Berger, co-chair of the group, spoke at the center’s reopening on Tuesday.
“I remember when we first built this gym and facility and coming back over the years to see how much they meant to you,” he told IDF solders and FIDF supporters in attendance. “When we returned in December 2023, just two months after Oct. 7, we saw the damage and the bullet holes throughout the gym and fitness center. It was heartbreaking, but we also saw how the Gaza Division re-emerged ready to defend Israel with strength and determination and we vowed to rebuild it. To see this place rebuilt and to have played a small part in restoring it is deeply humbling.”
Hamas-led terrorists infiltrated the IDF base on Oct. 7, 2023, and used the sports center as their own center for operations, where they planned further attacks on IDF soldiers and their families on base. When IDF special forces closed in and tried to regain control of the base, the terrorists used the gym as the site for their final stand-off. The IDF ultimately ordered an airstrike against the terrorists, which completely destroyed the building. Many of the military base’s structures were also damaged in the Oct. 7 attack and considered unusable.
“Rehabilitating [the] Re’im base is a true mission, stemming from the inseparable bond between the Jewish community in the United States and IDF soldiers,” said FIDF CEO Maj. Gen. (Res.) Nadav Padan. “The reconstruction of the sports center and other welfare facilities symbolizes the determination to restore routine, stability, and a place that enables soldiers to continue their mission with a sense of security and pride. We stand alongside the soldiers of the Gaza Division today and in the future, with full and ongoing commitment.”
“The completion of this rehabilitation project is not only the rebuilding of structures but also symbolizes the end of a complex period and the beginning of a new path for the soldiers and commanders at Re’im base,” added AFIS CEO Col. (Res.) Shari Nechmias-Carmel. “It is an expression of life, spirit, and hope returning to the base, and of our commitment to providing those who serve there with a dignified environment that is strengthening and secure.”
The NIS 23 million reconstruction project also includes the restoration of the military base’s synagogue, library, health clinic, and other structures damaged during the Oct. 7 attack.