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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Hasan Piker causes new trouble for Democrats — especially in key Senate race

Hasan Piker, the popular pundit who most recently suggested American Jews are making themselves targets of violence by supporting Israel, may speak for far-left progressives, but he doesn’t speak for one of the movement’s highest-profile candidates in a closely watched swing-state race, the candidate said.

Dr. Abdul El-Sayed, the Michigan Democratic nominee for Senate, released a statement Monday saying he disagreed with Piker’s latest remarks and that he is opposed to “any rhetoric that puts the community at risk.”

“If Jews in America keep putting this idea out there that they are singularly invested in Israel, eventually someone is going to come around and take action,” Piker said during a Twitch stream on Thursday, “not against the state of Israel, mind you, but against American Jews.” He claimed American Jews who support Israel are bringing violence on themselves by tying their identity to what he called “Jewish ISIS.”

Piker added in an interview published Monday in Haaretz that, “I don’t think that me calling Zionism a Nazi ideology is fomenting violence towards Jews broadly. I genuinely don’t believe that.”

In Monday’s statement, El-Sayed sought to move past the controversy, shifting the conversation back to his campaign’s economic message as he remains in a close race with GOP nominee Mike Rogers. “While politicians and pundits try to make this race about a Twitch streamer, we’re going to be talking about gas, groceries, good schools and healthcare,” Sayed said. “Nobody speaks for this campaign besides me and my campaign spokespeople.”

Piker’s influence

The episode comes as Piker appears to be expanding rather than retreating from Democratic electoral politics.

He campaigned with El-Sayed and other insurgent progressives, including Adam Hamawy, a fierce Israel critic who served as a trauma surgeon in Gaza and won the Democratic primary in New Jersey’s 12th District. In Florida, Rep. Jared Moskowitz made Piker himself part of the closing argument against his socialist primary challenger, Oliver Larkin, whom Piker supported. After Moskowitz easily defeated Larkin, the Jewish congressman offered Piker his “condolences.”

On Monday, even as the controversy over his remarks about American Jews was unfolding, Piker used his Twitch platform to offer an exclusive look at new polling commissioned by the IMEU Policy Project, a pro-Palestinian advocacy organization, and conducted by YouGov among more than 4,000 likely Democratic primary voters in the six states picked as early contests in the 2028 Democratic presidential primary: South Carolina, Nevada, New Hampshire, New Mexico, Michigan and Virginia.

The results showed broad support among those Democratic voters for presidential candidates who commit to reducing U.S. aid for Israel. Piker commands an enormous platform among precisely the younger voters progressive candidates are looking to court. “These numbers are making it undeniable,” Piker said on the stream. “This is an issue that is untenable.”

Earlier in the stream, Piker said the backlash over the weekend has “been a lot” to endure. “I’m going to continue doing what I’m doing,” he added. “I’m not going to feel discouraged. I’m not going to stop saying the truth… someone has to do it.”

The risk for El-Sayed

For El-Sayed, separating himself from some of Piker’s comments but still embracing him reflects the difficult political balance he has been trying to maintain since narrowly winning the primary.

El-Sayed has struggled to build support among Jewish Democrats while holding on to the progressive and pro-Palestinian coalition that helped carry him through the primary. He has assured Jewish voters that his fierce criticism of Israel — and his political relationships with figures such as Piker — should not be seen as hostility toward Jews. “I love and revere Judaism and the Jewish people,” he said in a recent TV appearance. “My commitment to the well-being of the Jewish community, their safety, their children, their future in Michigan is the same commitment that I’ve got to the well-being of my own daughters and all of our kids,” he said in another interview on Sunday.

At the same time, he resisted calls to distance himself from Piker, who has been embraced by Democratic Party progressive candidates. He appeared with El-Sayed on the campaign trail even as Piker has championed terrorist groups as righteous fighters against Israel — leading to accusations he traffics in antisemitism. In a recent speech to college students, Piker blasted Democrats who “fund ICE” and “fund Israel.”

El-Sayed’s Republican rival has already begun courting those voters, launching a “Democrats for Rogers” effort and highlighting El-Sayed’s relationship with Piker.

Speaking to Fox News’ Jesse Watters on Monday night, El-Sayed said that Rogers “thinks he’s running against Hasan Piker.”

An AARP poll released this month had El-Sayed at 48% and Rogers at 47%. Jewish voters account for only about 1.4% of the state electorate, but the defections among Jewish Democrats could matter in a race that close.

The post Hasan Piker causes new trouble for Democrats — especially in key Senate race appeared first on The Forward.

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‘Have a problem, call the PM,’ says Netanyahu as he gives out his number in campaign video

(JTA) — TEL AVIV – Prime Minister Benjamin Netanyahu on Sunday posted what he described as his personal phone number and invited Israelis to contact him with their questions and problems.

It was an election-season stunt that drew such a flood of responses that the number’s WhatsApp account was blocked within minutes and those calling received a busy signal.

It also drew suspicions that it was a ploy to collect voter data.

In a video posted to social media, Netanyahu is seen with longtime adviser Topaz Luk, who asks the prime minister whether he can publish his phone number. Netanyahu initially reacts with disbelief, saying, “Topaz, have you gone crazy?” before agreeing.

“I want to hear from you. Your suggestions, your questions, your problems. I want to hear, so leave me a message,” Netanyahu said. He added that he could not promise to answer everyone but would respond to as many people as possible.

Hundreds of messages and calls arrived within minutes and the WhatsApp account associated with the number was blocked. Luk later posted on X that the account had been disabled because of the volume of calls and said Netanyahu’s team was working to restore it, directing people to Telegram in the meantime.

Kan political correspondent Michael Shemesh questioned whether the number belonged to Netanyahu at all and suggested on X that the exercise was “probably designed to harvest the phone numbers of potential voters.”

Other users pointed to another clue that the handset seen in the video was unlikely to be Netanyahu’s personal phone. One of the WhatsApp groups visible in Luk’s video was a synagogue updates group whose latest message appeared to back political rival Naftali Bennett, the former prime minister who now heads the Beyachad party.

“Something tells me that Bibi isn’t signed up to the ‘Menachem’s House Main Shul Updates’ group,” one X user wrote, “especially not when the latest message there is ‘yalla, it’s time for Bennett.’”

The Likud spokesperson had not responded to a request for comment on the accusations by the time of publication.

It was not the first time Netanyahu handed out what he presented as his personal number during an election campaign. In August 2022, little more than two months before the vote that returned him to power, the then-opposition leader published another number and invited Israelis to video call him.

“Why should only some people have my phone number? Everyone should have it,” Netanyahu said at the time, joking that the move was a “dramatic, world-changing decision.” He told supporters who sent proof they had joined his Telegram channel that they would have a better chance of receiving a video call from him.

The response was similarly intense. Likud said Netanyahu received 9,420 calls within the first 30 minutes, while follow-up videos showed calls and messages flooding the phone.

Netanyahu’s rivals mocked the stunt. Then-Finance Minister Avigdor Liberman released a parody video saying Netanyahu “has not picked up the phone in 12 years,” while Yair Lapid’s Yesh Atid dismissed it as a “fictional phone operated by Netanyahu’s aides.”

The episode comes as Netanyahu faces a difficult reelection campaign, with roughly 20% of voters remaining undecided, many of whom are disillusioned Likud voters, according to pollsters and researchers cited by Reuters.

A Channel 13 poll released earlier this month put Gadi Eisenkot’s Yashar party at 23 seats, ahead of Likud with 21, and Netanyahu’s current coalition projected to win just 49 of the Knesset’s 120 seats. Eisenkot also led Netanyahu 47% to 34% when respondents were asked who was better suited to serve as prime minister.

The phone-number appeal is the latest in a series of efforts to put Netanyahu directly in front of voters, including a blitz of highly publicized appearances. Last week, the prime minister visited a restaurant in Hadera, a Likud stronghold, where owner Simo Shtivi said his arrival was “like hoisting the World Cup,” as diners lined up for photos and a chance to speak with him.

Netanyahu also made a surprise appearance with his wife Sara at a concert by Israeli pop star Eden Ben Zaken. A few days earlier, he filmed a campaign video at Jerusalem’s Malha Mall meeting shoppers, including children. The Central Elections Committee later ordered the video removed because election law bars the use of children in campaign propaganda.

Likud also rolled out billboards showing New York City Mayor Zohran Mamdani alongside the leaders of Iran, Turkey and Hezbollah under the slogan, “They want Netanyahu to lose. Don’t let them win.”

This article originally appeared on JTA.org.

The post ‘Have a problem, call the PM,’ says Netanyahu as he gives out his number in campaign video appeared first on The Forward.

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Providence voters to put Israel boycott movement to major test at the ballot box

(JTA) — As pro-Palestinian progressives find some success at the 2026 ballot box, the long-gestating Israel divestment campaign is looking to capitalize in Rhode Island.

Voters in Providence, the state capital, will vote on a referendum this November saying the city should refrain from investing in “foreign countries conducting ethnic cleansing, apartheid, illegal military occupation, or genocide.”

The language of the actual ballot petition does not mention Israel, nor any other country, by name. But the signature campaign was led by Providence for Palestine, a local activist coalition, and both its proponents and opponents have framed the measure as a referendum on Israel and the global Boycott, Divestment and Sanctions movement.

With the referendum’s ballot placement secured, Providence has become the largest American municipality ever to place divestment before the voting public.

“We’re in this moment when the general public at large, and particularly Democratic voters, very much understand what’s going on in Gaza and Palestine as genocide, as apartheid, and want their leaders to take action on it,” Zack Kliger, a lead organizer of the ballot initiative and member of the Rhode Island chapter of the anti-Zionist group Jewish Voice for Peace, told the Jewish Telegraphic Agency.

Kliger described the current divestment campaign as having “definitely been led disproportionately by Jewish organizers.”

To determine which countries are “conducting” any of its list of human rights abuses, the referendum would rely on “resolutions” from various bodies, including the United Nations Security Council, International Court of Justice and “any” U.S. court ruling or U.N. body. Some, though not all, of those bodies have reached conclusions that would implicate Israel in the ballot language’s divestment campaign.

Both Israel and the Trump administration have strongly rejected all genocide accusations leveled against the country. “Apartheid” can be considered an independent crime under international law, while “ethnic cleansing” has no formal legal definition.

Divestment from Israel has seen some success on the municipal level since the Oct. 7, 2023 attacks and Israel’s military response in Gaza, which has sunk the country’s popularity across the American electorate. Last year a non-binding divestment resolution in Somerville, Massachusetts, a Boston suburb with less than half of Providence’s population, became the first such initiative to win at the ballot box. Over objections from Jewish groups, the city this summer began exploring the question of how to enact the measure into law.

Critics of divestment measures argue that they force local governments to put undue focus on international issues; could prompt division and backlash against local Jewish communities, and jeopardize public pension programs. The Providence campaign’s decision to avoid mentioning Israel in the ballot language sets it apart from similar initiatives, while also neutralizing claims, made against other resolutions, that such measures unfairly single out Israel.

Yet local Jewish groups say the risk to the community remains.

“All this will do [is] stoke more division in our community, and potentially make Jewish people here feel more unsafe,” Stephanie Hague, chief strategy officer of the Jewish Alliance of Greater Rhode Island, told JTA.

Hague noted that the ballot language, as written, prompts questions about the authority of the international bodies making judgments about what constitutes genocide, ethnic cleansing and other terms in in the initiative. She said that the Alliance would campaign against the ballot measure and, if it passes, explore legal options for putting up roadblocks to it.

A 2024 proposal to the city council urged Providence, whose approximately 15,000 Jews make up around 7% of the population, not to invest in Israel bonds. The measure failed to make it out of committee. Likewise, the board of Brown University, the Ivy League school located in Providence, voted on a divestment resolution as part of the demands of the school’s pro-Palestinian encampment movement in 2024. It failed.

Activists are more confident this time, citing the success in Somerville — where, unlike in Providence, Israel was mentioned by name as the target of the winning ballot measure. Also unlike Somerville, whose measure was non-binding, Providence’s initiative would mandate city action.

Supporters also note that Providence joined a 2006 divestment initiative against Sudan to protest ethnic cleansing in Darfur, a divestment campaign that was spearheaded by American Jewish groups.

“We’re really proud of the legacy of the American Jewish community and standing up on social issues,” Kliger, who grew up in the Conservative movement, attended a Jewish day school in Brooklyn and has family in Israel, told JTA.

Unlike in Pittsburgh, where a similar 2024 initiative was undone before the election following legal challenges to the signatures, the Providence activists were able to collect and verify more than enough signatures to qualify for the ballot. The initiative’s supporters said they had identified around $2.5 million in city funds that would be affected by a divestment order. They cited American companies frequently targeted by pro-Palestinian activists, such as construction equipment manufacturer Caterpillar and weapons firm Axon Enterprise.

The city council of Portland, Maine, also passed a divestment proposal in 2024, though that city’s mayor, after initially endorsing the plan, later said he regretted having done so because of the divisiveness it spurred.

Some progressive Jewish professionals in Providence say the initiative is in keeping with their values.

“I know there are others out there who think that this is a situation where one would need to choose between their Jewish principles and other principles. I don’t perceive it that way,” Lex Rofeberg, senior Jewish educator with the alternative Jewish engagement network Judaism Unbound, told JTA about his support for the ballot campaign.

Rofeberg, a Providence resident, said it would be wrong for non-Jews to conclude that “it is a Jewish value to support human rights violations.”

“For those who see a ballot initiative that does not name Israel at all, but simply says we should not invest our dollars in atrocities — for people who see that as somehow threatening to Judaism, why would they think that?” he asked.

Hague, the Jewish Alliance staffer opposing the initiative, sees just such a threat to Jewish interests. She acknowledged that it can be hard to communicate to non-Jews, who would understandably oppose genocide and apartheid, the ways in which her group sees the BDS movement as “a calling card for antisemitism.”

She outlined what she saw as her group’s mission: “We have to do so much education in a short period of time, and helping people understand the Jewish community’s relationship to Israel, and then understanding this initiative’s relationship to the BDS movement and how those things are connected, and the real fear and isolation many Jewish Americans are already feeling, particularly after Oct. 7.”

The political environment, though, may be unfriendly to such efforts. Following broader national trends, the city’s Democratic mayoral primary, set for Sept. 9, is also pivoting to a large degree around Israel.

Incumbent Mayor Brett Smiley, who converted to Judaism and held a bar mitzvah while in office, is a vocal Israel supporter who opposes the ballot initiative. His progressive challenger, state Rep. David Morales, has backed the ballot initiative.

So too have some local elected officials with Jewish heritage. “For any community that we are identified with, and for the sake of our soul and our humanity, we have to be able to say, ‘This is not OK,’” Rachel Miller, city council president, told JTA.

Miller, who has a Jewish father and Catholic mother, said she considers herself “culturally” Jewish and objected to the idea that there is a single Jewish voice on the issue. She believes, she said, in “disconnecting the actions of a state against a group of people from my personal Jewish heritage, from my personal Jewish identity.”

Even if passed, it’s possible the ballot initiative could run afoul of a statewide ban on working with government contractors who openly boycott Israel — a so-called “anti-BDS law,” one of many such measures enacted in a range of states.

Those laws themselves have been debated for years. This fall a ballot initiative in Oak Park, Illinois, a liberal Chicago suburb, will ask voters to register a formal objection to that state’s anti-boycott law. The initiative, which is opposed by local Jewish groups, survived a legal challenge on Monday.

Hague acknowledged current Jewish divisions on Israel, and the difficult political climate for pro-Israel Jewish groups. Facing down a ballot initiative like this, she said, takes work.

“I think we know public opinion is not supportive of Israel right now. I think it’s not an issue that people understand implicitly when they just read a ballot question,” she said. “So yes, of course, there’s reason for concern, and I think no matter what happens at the ballot, I still think it’s an important moment.”

This article originally appeared on JTA.org.

The post Providence voters to put Israel boycott movement to major test at the ballot box appeared first on The Forward.

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