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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Trump urges Iran to make a deal after Iran fires missiles at Israel for first time in 2 months
(JTA) — Iran fired multiple barrages of missiles toward northern Israel on Sunday night local time, in the first direct fire from Iran on Israel since early April.
No one was immediately reported injured in the barrages, according to Israeli media, and the Israeli military said it shot down all the missiles aimed at the country on Sunday night.
The attack came hours after a stabbing attack by an Israeli Arab on Jews in central Israel killed one person and left several others injured.
The Iran salvo added to the turmoil for Israelis living in the north, who have been under constant fire from Iran’s proxy Hezbollah in Lebanon, and upsetting an uneasy quiet in the rest of the country. Schools across Israel will be closed on Monday.
Iranian officials said the barrage was a response to Israel’s strike earlier Sunday on a Hezbollah installation in the suburbs of Beirut, which the Israeli army said targeted a command center used to direct attacks on its troops.
Hezbollah last week rejected a U.S.-brokered ceasefire deal that would have halted Israeli strikes in Beirut, saying that it could not abide by terms that would have required it to exit southern Lebanon.
During a five-week war that Israel and the United States initiated against Iran on Feb. 28, at least two dozen Israelis were killed when Iran fired hundreds of missiles at the country in near-daily barrages. Active hostilities involving Israel ended when U.S. President Donald Trump initiated a ceasefire on April 8. He and Iran have not yet agreed to terms that would permanently end the war.
Trump said he was “not happy about” Israel’s strike in Beirut and signaled that he did not see Iranian barrage as an impediment to a future deal.
“It’s certainly not going to help negotiations,” he told Fox News. “We’re very close. I would say an agreement would be signed on Monday, Tuesday or Wednesday of this coming week. And now this takes place.”
Addressing Iran directly, Trump said, “You’ve shot your missiles, that’s enough. Get back to the table and make a deal.”
Israeli Prime Minister Benjamin Netanyahu did not immediately respond publicly to the Iranian attack on Israel.
This article originally appeared on JTA.org.
The post Trump urges Iran to make a deal after Iran fires missiles at Israel for first time in 2 months appeared first on The Forward.
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Maine Democrats are poised to nominate Graham Platner, as Jewish Democrats withhold support
Maine Democrats are poised to nominate Graham Platner on Tuesday to challenge incumbent Republican Sen. Susan Collins in one of the most important Senate races this year. But a series of recent domestic violence allegations and controversies surrounding Platner could become a major political problem for the party in its effort to regain control of the Senate.
The controversy extends beyond questions about electability. Jewish Democratic organizations have withheld support from Platner over his past Nazi-linked tattoo, criticism of Israel and rhetoric that some Jewish leaders view as troubling, even as top national Democrats rally behind his candidacy.
The primary was effectively decided weeks ago when former Gov. Janet Mills suspended her campaign after lagging in polls and struggling to raise money. Mills never formally withdrew from the ballot, leaving open the possibility that some Democrats will use Tuesday’s primary as a protest vote against Platner
The dilemma facing Democrats is unusually stark.
Maine, considered a purple state, is widely viewed as one of the party’s clearest opportunities to flip a Republican-held Senate seat. Collins, 73, is running for a sixth term, though critics argue her image as a political moderate has diminished in recent years. In her last reelection campaign in 2020, Collins defeated her Democratic challenger 51-42. Sara Gideon, who is married to a Jewish lawyer, ran a competitive race and drew support from Maine’s estimated 15,000 Jewish voters and outside Jewish Democratic groups.
The 41-year-old Platner, an oyster farmer and former Marine, appeared to be the kind of insurgent candidate Democrats dream about. He led Mills by a significant margin and consistently ran ahead of Collins in public polling.
But the past two weeks have left Democrats struggling with his candidacy.
Reports about explicit messages sent to women while married and allegations from former partners describing threatening and troubling behavior, along with scrutiny of past online posts, put the Platner campaign on defense.
For Jewish voters, Platner’s rise and the party’s embrace of him were already hard to swallow. Platner faced backlash last year after acknowledging that a black skull-and-crossbones tattoo on his chest resembled a Nazi symbol. He has since covered it up. In past posts on Reddit, Platner defended a man with a Nazi SS lightning bolt tattoo who impersonated a federal officer at a Black Lives Matter protest in Las Vegas in 2020.
A New York Times story last week cited an ex-girlfriend who said Platner knew for years that the tattoo on his chest was associated with Nazi imagery, an allegation he has forcefully denied.
Also troubling to Jewish Democrats, Platner has accused Israel of committing genocide in Gaza and suggested the U.S. should cut off all aid to Israel. Last week, Platner accused Collins of taking money from AIPAC and being “bought and paid for by Benjamin Netanyahu, and she votes accordingly.”
Halie Soifer, head of the Jewish Democratic Council of America, said in an April interview that her group was not prepared to back Platner. JDCA had endorsed Mills in the primary before she suspended her campaign. On Sunday, Soifer said the group continues to stand by its endorsement of Mills, signaling that voters who remain uneasy about Platner still have the option of casting a vote for the former governor, whose name remains on the ballot.
“If he were running in Jersey, he’d either be thrown off the ballot or buried under the Meadowlands,” Rep. Josh Gottheimer, a Jewish Democrat from New Jersey, said on Friday.
Top Democratic strategists told Politico that Platner could face pressure to drop out of the race if Mills receives a significant amount of votes.
Senate Minority Leader Chuck Schumer, the highest ranking Jewish elected official in the U.S., has so far continued to show support for Platner. After meeting with Platner last week in Washington, D.C., Schumer told reporters that defeating Collins remains a top priority for Democrats seeking to reclaim power in the Senate.
The likely result is a question Democrats increasingly cannot avoid: If Platner wins Tuesday as expected, how much longer can national Democrats continue treating him as their standard-bearer and excuse conduct they would condemn in a Republican candidate? Jewish Democratic organizations, having already distanced themselves from Platner, will also have to decide how to respond if he becomes the party’s nominee, as other nominees are also coming under scrutiny for past remarks and associations with antisemitic influencers.
House Minority Leader Hakeem Jeffries, in an interview Sunday on Fox News, was asked whether he’s concerned that his party “has an antisemitism problem,” citing Platner’s rhetoric and that of other Democratic candidates.
Platner is “going to have to speak for himself, and that’s what any candidate, particularly in a high-profile race, is going to be called upon to do,” Jeffries said. He added that the effort to crush antisemitism is an “American issue” and shouldn’t be a partisan issue. “It can’t be a red or blue issue. It’s a red, white, and blue issue.”
The post Maine Democrats are poised to nominate Graham Platner, as Jewish Democrats withhold support appeared first on The Forward.
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Some Jewish Republicans say Tucker Carlson is no longer a threat. Others worry he’ll run for president.
(JTA) — At the Republican Jewish Coalition’s annual gala last November, much of the discussion centered around right-wing antisemitism. Texas Sen. Ted Cruz warned that there was “an existential crisis in our party” as figures such as Tucker Carlson, Candace Owens and Nick Fuentes built their online audiences, while right-wing firebrand Rep. Randy Fine of Florida slammed Carlson as an antisemite.
At the RJC’s “America 250” gala six months later, the mood was cheerier, and the cautionary words gave way to declarations that emerging antisemitism on the right was being dealt with properly.
Fine reminded the audience at the RJC event held in Manhattan on Sunday that in his speech to the RJC in November, he’d called Carlson “the most dangerous antisemite in America.” Now, he said, “I don’t know that that’s true anymore.”
Fine and other Republicans at the RJC gala told the Jewish Telegraphic Agency that enough Republicans had spoken out against Carlson – most significantly, President Donald Trump – and his ilk to damage their image and dampen the threat they might pose. They also pointed to major GOP critics of Israel who had lost their seats in recent months.
But others have warned that it’s a mistake to celebrate too soon, or think Carlson’s star has really faded, especially amid speculation that he might launch a presidential run as a Republican.
Fine told JTA in a text that he now believes the country’s “most dangerous antisemite” is Zohran Mamdani, New York City’s anti-Zionist mayor. In contrast, he said, Carlson’s impact had only plummeted in the past half-year.
“I think that brand has been destroyed [in] the last six months,” he wrote, attributing the change to politicians like himself calling Carlson out, as well as “the damage he has done to himself.”
A number of speakers at the RJC who lauded Republicans’ response to antisemitism in the party also pointed to the recent primary defeat of outspoken Israel critic Kentucky Rep. Thomas Massie. Brooks said to loud applause that the group spent $5 million in that race, and called the effort “a fight worth having and a victory worth celebrating.”
Speakers also recounted the resignation from Congress of Marjorie Taylor Greene in January, maintaining that the Republican Party is squashing its anti-Israel voices, while the Democratic Party is electing them.
“Being anti-Israel in today’s Republican Party is not — unlike the Democratic Party — a path to success,” said RJC CEO Matt Brooks during his remarks. Brooks later told JTA that Carlson, Owens and Fuentes’ “influence and credibility is less than it’s ever been” and that “they don’t represent” the mainstream of the MAGA movement.
But the Anti-Defamation League warned that it would be a mistake not to see the audience and impact of Carlson in particular as worthy of continued concern.
Oren Segal, the ADL’s vice president of counterextremism and intelligence, said in an interview with JTA that his organization’s biggest worry regarding Carlson is “not merely his relationship with any conservative or elected officials” but also the “normalization” of his views.
Segal pointed to the accusation that an Israeli attack on an American spy ship during the 1967 Six-Day War was intentional — used by conspiracy theorists as proof that the Jewish state cannot be trusted — despite U.S. investigations determining that it was a mistake.
“No one’s been a bigger boon to the USS Liberty Conspiracy of late than Tucker Carlson,” he said.
Segal added that it would be “absurd” to count out anyone as a potential presidential contender, while several political observers have speculated that Carlson may be weighing a run.
New York University professor Scott Galloway recently said on his New York Magazine podcast “Pivot” that the former Fox News host could be a serious contender. There is an “enormous lane,” he assessed, for a candidate who, like Carlson, has “very conservative values, an enormous media platform, an enormous army of acolytes that he could weaponize right away, and is anti-Trump and anti-the war on Iran.”
Some of Carlson’s allies are gunning for a campaign. Speaking Thursday on Russian state television during a trip to St. Petersburg, Owens said she personally did not plan to run for office but said Carlson would be a great candidate for president.
“I would love for him to run,” she said, adding, “I would gratefully get behind someone like Tucker Carlson.”
Back in March, TV host Piers Morgan asked Carlson whether he has White House ambitions. Carlson said that politics is “not what I do,” adding, “The whole idea of, ‘I’ve been a successful cable news host, I should be president!’ — that whole way of thinking is disgusting to me.”
Asked about the possibility of Carlson running for president, Brooks told JTA in a statement that the RJC would continue to push back against Carlson and similar anti-Israel figures.
“There is only one party where American Jews can be proudly pro-Israel, and it is the Republican Party — and those who imperil that will have to come through the RJC first,” Brooks said.
Others who attended Sunday’s RJC gathering felt the possibility of a Carlson candidacy was overblown. Shabbos Kestenbaum, a prominent Jewish conservative activist who sued Harvard University over alleged antisemitism, dismissed concerns that Carlson could be a serious presidential candidate.
In an interview, he pointed out that Carlson’s support of Massie and Ohio gubernatorial candidate Casey Putsch did not yield electoral success. Putsch, who has a history of dog whistling to neo-Nazis, received 17.5% of the vote in Ohio’s Republican gubernatorial primary. Unlike Massie, Carlson did not issue an endorsement for Putsch, but he did host Putsch on his podcast last year.
“His endorsements mean absolutely nothing, and outside of the ‘Podcastistan’ universe, his words carry very little weight,” Kestenbaum said of Carlson.
Brooks said in an interview with JTA that he feels “very pleased” with how the party has responded to voices like Carlson’s. President Donald Trump has publicly cast Carlson aside since his former ally sharpened his objections to the administration’s war in Iran.
“It’s been marginalized,” Brooks said of the party’s anti-Israel wing. “They tried to hijack the term MAGA. Groups like ours, but equally important, the president, has made it clear they are not MAGA.”
Asked about Vice President JD Vance, who has not offered a condemnation of Carlson to some Jewish Republicans’ chagrin, Brooks said, “When you have the president speaking, that’s the voice that matters right now.”
This article originally appeared on JTA.org.
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