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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Four Plead Guilty in 2024 Assault of Pro-Israel Attendees at North Carolina Library Event
West Asheville Library in North Carolina. Screenshot: buncombecounty.org.
In 2024, two Jewish residents and an 80-year-old senior citizen were beaten and dragged out of a public event in North Carolina which celebrated Hamas and was organized by an anarchist bookfair. Now, almost two years later, four people have pleaded guilty in relation to those attacks at the West Asheville Library.
On Tuesday, three individuals entered a guilty plea for simple assault in Buncombe Superior Court, while a fourth pleaded guilty to resisting a public officer.
According to a local news report, “All four persons were placed on supervised probation for one year. As conditions of their probation, each must complete 30 hours of community service, have no contact with the victims, and refrain from posting about the event on social media.”
One of the Jewish victims, David Moritz, was in the courtroom during the proceedings and told me, “I am happy we got some measure of justice.”
Another person beaten that day in 2024 was Bob Campbell, an 80-year-old military veteran with cancer and a stent in his heart. Campbell was stomped, assaulted, and pushed to the ground, a footprint clearly visible on his shorts. Local police encouraged Campbell to see a doctor.
Now, two shocking security camera videos have been shared which capture some of the violent assaults against the three pro-Israel attendees. Moritz told me it was this video evidence which led to the guilty pleas.
In one video, Campbell is seen on his knees with masked radicals all around him, while Moritz is being attacked.
In another video, Moritz — the Jewish son of Holocaust survivors — is seen being violently pushed out of the public library while he tries to defend himself and return to help his friends being assaulted in the building.
Moritz informed me that there were further violent aspects of the assault, which involved victims being struck multiple times, taking place in areas of the library that were not under video surveillance.
He conveyed that there were numerous additional individuals who assaulted them at the library who remain unidentified. He expressed gratitude for the diligent efforts of the local police and district attorney’s office and hopes that law enforcement will continue to pursue further suspects.
Moritz is extremely appreciative of the assistance that he and the two other victims received from StandWithUs, a prominent organization that fights antisemitism and educates about Israel. StandWithUs provided the three victims with pro bono legal support throughout the entire process and helped in identifying a suspect.
Yael Lerman, director of StandWithUs Saidoff Law, told me that her organization is “tremendously proud of the victims for working tirelessly to help identify their attackers, despite the fact that many of the attackers wore masks to conceal their identities.” Lerman said she is “thrilled” they worked together to help identify the attackers so they could “bring them to justice.”
“We need to give a lot of credit to the police department and the prosecutor. They really came through,” she added.
“The victims were fearless and persistent,” Lerman continued. “One of them was in his 80s and it did not stop him from fighting back. In this day and age, a lot of people — including Jews — feel fearful. The victims in this case are wonderful role models.”
Peter Reitzes writes about issues related to antisemitism and Israel.
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How Moses Created an Enduring Model of Great Leadership
Moses Breaking the Tables of the Law (1659), by Rembrandt. Photo: Wikimedia Commons.
Socrates is supposed to have said, “Education is the kindling of a flame, not the filling of a vessel.” And he didn’t just toss out this aphorism to sound clever — he literally lived it.
One day, in ancient Athens, a group of young aristocrats gathered around Socrates, who cut a strange figure standing barefoot in the bustling marketplace. Merchants were shouting prices, craftsmen were hammering bronze, and locals bustled from stall to stall in search of what they needed to buy. And in the middle of all this noise stood Socrates, asking questions.
One confident young man, eager to show off his intellect, stepped forward to challenge him. Socrates asked him a simple question: “Tell me, what is courage?” The young man gave a polished answer — something about bravery in battle.
Socrates nodded thoughtfully. Then he asked another question. “But what about the courage of someone who endures hardship? Is that courage, too?”
The young man paused for a moment, then adjusted his answer. Socrates asked another question. And then another. Each time the young man tried to refine what he had already said.
Within a few minutes, the initially confident student who started out with such bravado suddenly realized something uncomfortable: The more he tried to define courage, the less certain he became that he understood it at all.
Socrates smiled. He had not humiliated the young man. Nor had he delivered a lecture explaining the answer. Instead, he had done something far more powerful: He had made the student think. For Socrates, teaching was never about pouring knowledge into passive listeners. It was about awakening curiosity, provoking reflection, and guiding his students to discover the truth for themselves.
Incredibly, Socrates left behind no books at all. His ideas survive entirely through the students he inspired — most famously, Plato, whose own student, Aristotle, would go on to tutor Alexander the Great.
This concept was not unique to Socrates; a similar pattern appears in the history of medicine. Hippocrates is remembered as the father of medical practice; his name is associated with the Hippocratic Oath, the ethical pledge physicians have taken for centuries.
But Hippocrates’ greatest achievement was not a single medical breakthrough, but the creation of a teaching tradition. His true legacy was a lineage of physicians who refined and expanded his ideas.
Hippocrates understood that medical advances would not come from one brilliant doctor, but from generations of practitioners who shared their knowledge with those who followed.
Centuries after Hippocrates, the same philosophy reappeared in the career of one of the founders of modern medical education, the great Canadian physician William Osler. In the 19th century, much medical training still took place in lecture halls, where students memorized facts from textbooks.
Osler believed that this approach fundamentally misunderstood how doctors are made. “Medicine is learned by the bedside and not in the classroom,” he insisted. At Johns Hopkins he transformed medical education by bringing students directly into hospitals to observe patients, diagnose illnesses, and learn from real cases. His influence spread through the countless physicians he trained, many of whom went on to become leaders in medicine themselves.
This tradition of multiplying knowledge, rather than hoarding it, also lies quietly at the heart of Parshat Vayakhel. After the trauma of the Golden Calf, the Jewish people are given the opportunity to rebuild their spiritual life through the construction of the Mishkan. It is an enormous national project — architecturally complex, artistically demanding, and seemingly beyond the scope of a recently liberated nation of former slaves.
One might therefore assume that Moses, the towering leader who brought them out of Egypt and delivered the Torah at Sinai, would oversee every detail of the project. But that is not what happens. Instead, Moses steps back and appoints a master craftsman, Betzalel, to lead the work.
Alongside him is Oholiav, and together they assemble a team of skilled artisans described by the Torah as people whose hearts were filled with wisdom and whose spirits were inspired to contribute. Curiously, Moses does not micromanage the process. Instead, he empowers others to build.
It is a remarkable moment. The leader of the Jewish people — the man through whom God speaks — understands that the Mishkan will never become a national spiritual center if it is simply the project of one man. It must become the creation of an entire people.
And so, Moses does something that many leaders struggle to do: He lets others lead. Because the ultimate leaders understand that their true legacy is not what they build with their own hands, but what they inspire others to build with theirs.
Moses’ greatest achievement here may not have been the Mishkan itself, but rather the establishment of a model of leadership that nurtures a new generation of leaders and builders. This same model would guide Jewish history at one of its most fragile moments.
When the Romans stood on the brink of destroying Jerusalem and the Second Temple in the year 70 CE, it seemed as if the spiritual center of Jewish life might disappear forever. The Temple had stood at the heart of Jewish religious life for centuries. Without it, the future looked bleak.
At that moment of crisis, the leader of Jerusalem’s beleaguered community, Rabbi Yochanan ben Zakkai, understood something essential. The survival of Judaism would not depend on rebuilding stones and walls once they were gone. It would depend on building the next generation of Jewish leaders.
With this in mind, he had himself smuggled out of the besieged city and asked the Roman general Vespasian to allow him to establish a new center of learning in Yavneh. Vespasian agreed, and after the destruction, Rabbi Yochanan ben Zakkai began teaching a remarkable group of students.
The Mishnah in Pirkei Avot records their names and their individual strengths with unusual care: Rabbi Eliezer ben Hyrcanus, Rabbi Yehoshua ben Chananiah, Rabbi Yose HaKohen, Rabbi Shimon ben Netanel, and Rabbi Elazar ben Arach. Each possessed a different temperament and intellectual strength, and each would go on to shape the next generation of Jewish scholarship.
Like Moses, Rabbi Yochanan ben Zakkai had his eye on the future. He set about creating the scholars who would carry Judaism forward after the Temple was gone — and after he himself was gone. From Socrates in Athens, to Hippocrates in the early days of medicine, to William Osler in the hospitals of modern universities, the pattern repeats itself across history: The greatest mentors do not simply teach. They create teachers.
And perhaps that is the deepest lesson of Moses’ leadership in Parshat Vayakhel. His example — like that of Socrates, Hippocrates, and Osler — shows that the measure of great leaders is not in what they build alone, but how they empower and inspire future generations to build and lead.
Moshe did not merely build a sanctuary in the wilderness. He created a model of leadership that empowered others to build alongside him. Which is why, for posterity, he is not known as King Moses or Priest Moses — but Moshe Rabbeinu, Moses our teacher.
Because the greatest leaders do not leave behind monuments. They leave behind people who know how to build them.
The author is a rabbi in Beverly Hills, California.
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Apartheid Week Exposed: Combating a Vicious Anti-Israel Lie on Campus
An “Apartheid Wall” erected by Harvard University’s Palestine Solidarity Committee. Photo: X/Twitter
On a sundrenched corner of coastline, a light breeze dances across the blue waves. But what seems pleasant at the surface, ideal even, is hardly the full story. To the side, a metal sign reads: “Under Section 37 of the Durban Beach by-laws, this bathing area is reserved for the sole use of members of the white race group.” The city is Durban, the third-most populous city in South Africa, and this scene was commonplace under its erstwhile apartheid regime. “Apartheid,” Afrikaans for “separateness,” was a brutal system of legally enforced racial segregation that dominated Africa’s southernmost nation until being finally abolished in 1994.
But what does this faraway land have in common with Israel? According to the anti-Zionist movement, a heck of a lot. To compare this former regime to the anti-Zionists’ warped version of the Jewish State, they even hold an annual ritual of “Israel Apartheid Week” (IAW) in protest of the latter’s continued existence. This canard is being legitimized at the very top, with California Governor and presidential hopeful Gavin Newsom recently going so far as to assert that many observers are “appropriately” describing Israel as an “apartheid state.” What was once a fringe preserve of college radicals is now being increasingly indulged by the mainstream.
In reality, aside from those sunny beach fronts, Israel has precisely nothing in common with the racist regime that stained South African society for far too long. Under Israeli law, racial discrimination is illegal, and previous surveys suggest that 80 percent of Arab citizens prefer living there than anywhere else. Arab-focused political parties are elected to Israel’s parliament, the Knesset, and people of all backgrounds hold prominent roles across all sectors. Israeli Christians, the majority of whom are Arab, are an upwardly mobile minority over-represented across law and computer science subjects.
Such facts would not have been simply unlikely in apartheid South Africa, but completely out of the question. Non-white South Africans could not even legally sip coffee in the same cafe as their Caucasian compatriots, never mind hope to seek employment or excellence in the same fields or pursue friendship or relationships.
When confronted, Israel’s detractors dismiss these facts, which disprove their apartheid slur, as “strawman” arguments, and move to claim instead that military courts, checkpoints, building restrictions, administrative detention, or alleged “Jewish-only roads” are evidence of “apartheid.”
The allegations are false — Israelis of all religions share the same roads — or at best specious. Where residents under the Palestinian Authority are prevented from roads used by Israeli Jews and Arabs, it relates to jurisdiction and security responsibility, not race or religion. During the Second Intifada, roads were repeatedly used for ambushes, drive-by shootings, and roadside bomb attacks targeting Israeli civilians: Jewish, Arab, Muslim, Christian, Druze, or otherwise. Security restrictions were introduced to separate civilian traffic from known attack corridors, which significantly reduced the frequency of attacks. Checkpoints and military courts, too, arise from an unresolved territorial conflict and ongoing security concerns, not a policy of racialized segregation.
This organized intellectual assault on Israel’s existence is nothing new. “Apartheid Week” was launched in 2005 and has been an outlet for misinformation and lies ever since. While the Boycott, Divestment, and Sanctions (BDS) movement that aids it brands itself as “grassroots,” it enjoys swathes of establishment backing. NGO Monitor has exposed how various governments, the European Union, and anti-Zionist groups like the New Israel Fund routinely help pay for and publicize groups responsible for such campaigns on campus and beyond. It is therefore up to the rest of us to put up a veritable opposition to their tempting babble.
Naturally, there will always be a core of hardline activists unwilling to interrogate their own prejudices, but plenty of ordinary students have simply never heard another side to the story. Many young people also feel intense social pressure to accept flawed anti-Zionist talking points. Giving such students the space to hear a new perspective can help them interrogate and form their views in a more constructive environment. This is what the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA)’s sixth annual “Apartheid Week Exposed” campaign, and our work all year-round, seeks to encourage at this critical juncture.
This week, our campus program will partner with “Israel-is” to host a campus speaking and tabling tour across Florida and California. The program will feature two speakers with firsthand perspectives on the Middle East. In Florida we will host Neriya Kfir, an Israeli Oct. 7 survivor and former IDF soldier, and Padideh Daneshzad-Moghaddam, an Iranian speaker who grew up under the Islamic Republic and will share insights into her life in her home country and the aspirations many Iranians have for freedom. Then in the Golden State, Staff Sergeant Dean Cohen and Farriba, an activist born in Mashhad, northeast Iran, will take the reins.
We have already, and will continue, to hold similar educational events with students across the US and around the world. We are also providing students with helpful myth-busters on Israel and the Middle East, offering them the factual grounding to help them navigate what may feel like a lonely university experience.
We seek to elevate voices that you are not likely to hear on campus. IAW and its allies routinely celebrate the tyrannical theocrats responsible for massacring peaceful protestors, abusing women, and organizing terror around the world, atrocities they both bizarrely celebrate and continue to deny. IAW activists seemingly place little value on any human life deemed to get in the way of their anti-Israel aims. This year, and in previous ones, various campus groups are using IAW to rally for the release of Marwan Barghouti from Israeli prison. In 2004, he was convicted on five counts of murder for the deaths of four Israelis and a Greek Orthodox monk.
Students in America and beyond — Jewish, Muslim, Christian, or otherwise — deserve a better future. One in which constructive dialogue replaces name-calling and intimidation. Administrators, for their part, should also make clear that the university does not endorse the claims made during these partisan campaigns and should enforce standards of conduct when activism crosses into harassment or violence. It is certainly a big ask, but we can only hope for such a change if we help to build it.
