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All the Jewish players and storylines to watch in the 2022 World Cup
(JTA) — It’s a World Cup like no other in recent memory — starting in late November.
That’s because it’ll take place in Qatar, where temperatures won’t usually fall under 80 degrees Fahrenheit.
The headlines going in are focused on the country’s widely-criticized human rights record. The preparations for the first World Cup hosted in the Arab world have taken years to complete, have cost more than $200 billion and, according to human rights organizations, have led to the deaths of thousands of migrant workers.
Qatar also has no diplomatic relations with Israel, leaving Israeli fans in a tense situation — more on that below.
But beneath these headlines, there are other Jewish angles to the world’s biggest sports spectacle. Let’s dive in.
The US has 2 Jewish players
Matt Turner, left, and DeAndre Yedlin are both on the U.S. men’s national team. (Getty Images)
Jewish professional men’s soccer players from the United States who compete on the world stage are a rare phenomenon. But this year, the U.S. men’s national team has two on its roster — including the likely starting goalie.
Matt Turner, a 28-year-old New Jersey native who didn’t seriously begin playing soccer until he was 14, struggled to prove himself through high school, college and through the start of his professional career. After going undrafted in Major League Soccer, Turner joined the New England Revolution in 2016 and finally in 2020 ascended to the upper echelon of the sport’s goalkeepers. He’s now the backup keeper for Arsenal F.C., one of the top clubs in England’s Premier League.
Turner’s father is Jewish and his mother is Catholic, but he identifies more with the Jewish tradition, according to a profile in The Athletic. Turner’s great-grandparents fled Europe during World War II because they were Jewish and changed their name to Turner at Ellis Island, he explained on soccer journalist Grant Wahl’s podcast. Turner obtained Lithuanian citizenship in 2020.
Turner’s teammates on defense include DeAndre Yedlin, a Seattle native who was raised Jewish but has said he practices Buddhism. Yedlin has a large Hebrew tattoo on his right shoulder in honor of his great-grandparents.
Yedlin, who is of African-American, Native American and Latvian heritage, is in his first year of a four-year contract with the MLS team Inter Miami after spending five seasons with the Premier League’s Newcastle United. He is the only player on the U.S. roster with World Cup experience; he served a bench role in 2014.
While Yedlin’s playing time this year may not be much different, his off-field presence is seen as an asset.
“He’s a glue guy,” said USMNT coach Gregg Berhalter. “He’s there for the team, he creates atmosphere for the team. Sometimes he’s a shoulder to cry on or to talk to. Other times he’s a motivator.”
(A third member of the U.S. team, forward Brendan Aaronson, is not Jewish, but has occasionally elicited questions about his background due to his Ashkenazi-sounding surname.)
A veteran Argentine-Jewish coach is back
José Pékerman, the head coach of Venezuela. (Robbie Jay Barratt – AMA/Getty Images)
José Pékerman, a coaching legend in the sport in Argentina, has already had one miraculous comeback — could he make it two?
As coach of the perennial powerhouse Argentine national team, the 73-year-old made waves calling up a young Lionel Messi to his first World Cup in 2006. He never won a Cup with the team, however, and resigned after 2006. In 2012, he returned to the world stage as coach of the Colombian national team and helped them in 2014 return to the tournament for the first time since 1998. The squad made a surprise run, too, making it all the way to the quarterfinals.
Now he hopes to help Venezuela, which has dropped close to 60th in the international rankings, as their coach.
Pékerman began his soccer career as a kid at the local Maccabi Jewish youth club in Entre Rios, a province north of Buenos Aires.
So are a pair of Jewish Telemundo announcers
Andres Cantor arrives at the Telemundo and NBC Universal Latin America Red Carpet Event in Miami Beach, Fla., Jan. 16, 2018. (Alexander Tamargo/Getty Images)
Telemundo’s coverage of the tournament, as it has for years, will feature plenty of “goooaaaaaals.”
That’s because it will include six-time Emmy award-winner Andres Cantor, the Argentine-Jewish announcer who perhaps is most responsible for popularizing long goal calls in the English-speaking world.
He will be joined by one of his mentees, two-time Emmy nominee Sammy Sadovnik, who has been with Telemundo since 2007 and covered sports since 1989. He’s a proud Jew from Peru who visits Israel every year.
Israel isn’t in the tournament and hasn’t qualified since 1970
The Israeli national soccer team lines up during the national anthem before the start of a match against Australia in Mexico City, May 25, 1970. (Staff/AFP via Getty Images)
Israel’s first and only appearance in the World Cup was in 1970. That half-century hiatus is not due to a lack of talent.
Israel was one of the founding members of the Asian Football Confederation, joining in 1954, and would enjoy international success culminating in winning the 1964 AFC Cup. But Israel’s success was overshadowed by geopolitics — many AFC member countries began to boycott playing Israel over time.
In 1958, Israel won its World Cup qualifying group without playing a single opponent due to protests. In 1974, the AFC expelled Israel from the confederation in a 17-13 vote organized by Kuwait.
Israel would wander the soccer desert for two decades before securing full membership in the Union of European Football Association. Israel remains the only UEFA member without any territory in Europe.
That membership brings tough competition: Israel is in the same conference as soccer powerhouses like Spain, France and Italy. In the 2022 qualifiers, Israel was grouped with Denmark, also a perennially top-tier team.
Despite the tough competition and frequent antisemitism Jewish and Israeli players face across Europe, the Israeli Football Association is content where it is.
“We prefer our clubs and national teams playing at the European level,” Shlomi Barzel, a spokesman for the IFA, told the Jewish Telegraphic Agency in 2018. “We find a warm, welcoming and challenging home in Europe.”
Israelis normally aren’t allowed into Qatar, but this World Cup is an exception
Qatar’s Emir Sheikh Tamim bin Hamad al-Thani arrives for the opening of the Arab summit in Algiers, Algeria, Nov. 1, 2022. (Fethi Belaid/AFP via Getty Images)
Israelis normally aren’t allowed into Qatar, and direct flights from Israel aren’t allowed into the Muslim-majority country. But for the World Cup, Qatar announced it would allow direct flights from Tel Aviv to its capital Doha for Israeli fans, and depending on Israeli government approval, for Palestinians in the West Bank and Gaza as well.
Israeli diplomats will also be permitted to offer support to Israelis during the World Cup — which will be crucial since Qatar, which is part of the Association of Gulf Jewish Communities, has a very limited Jewish communal presence. Chapters of the Chabad-Lubavitch movement normally help Jewish tourists procure kosher food and offer other support, but the closest Chabad center in the region is in the United Arab Emirates.
And while as many as 20,000 Israelis could make the trip, the Israeli government is still urging them to be careful.
“The Iranian team will be in the World Cup and we estimate that tens of thousands fans will follow it, and there will be other fans from Gulf countries that we don’t have diplomatic relationship with,” a senior Israeli diplomat warned fans as part of a Foreign Ministry campaign. “Downplay your Israeli presence and Israeli identity for the sake of your personal security.”
RELATED: Check out the Jewish Sport Report’s Soccer Spotlight video series, hosted by former professional soccer player Ethan Zohn. The first episode, with Major League Soccer VP Jeff Agoos, is out now.
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The post All the Jewish players and storylines to watch in the 2022 World Cup appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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