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Among Ukraine’s Jews, a year of war has transformed the ordinary into the sacred
TRUSKAVETS, Ukraine (JTA) — Nearly 600 Jews stand shoulder-to-shoulder, eyes trained on the young man leading the service to close out Shabbat. The crowd sings a soulful havdalah tune that lifts up its final words: “hamavdil ben kodesh l’chol” — ”the One who divides between sacred and ordinary.”
It looks like a Shabbat gathering anywhere else in the world, but I’m in the western Ukrainian city of Truskavets, where — from every part of their conflict-scarred country — these Jewish community volunteers have come together for a four-day retreat, energized by the chance to learn from each other and take a deep breath.
I’m back in Ukraine for the first time since the crisis began to learn from these men and women making miracles happen. I came to document and share stories from this gathering. Remarkably, it’s the largest-ever in the former Soviet Union arranged by my organization, the American Jewish Joint Distribution Committee, or JDC, which has worked to aid needy Jews and build Jewish life in the region for decades.
With its wine and sweet-smelling spices, havdalah eases the transition from the holy purity of Shabbat to the workaday mundanity of the week. Surrounded by hundreds of Ukrainian Jews, I felt uplifted, as I always do when I travel to this region and see its defiant, vibrant Jewish life.
The usual rules don’t apply. Here, the ordinary becomes sacred.
On this, my 14th trip to the former Soviet Union in 10 years, I’ve come to know it as a place where that switch is truly flipped. Rebuking a painful history, from the Holocaust to Soviet oppression, everyday actions become lifesaving and essential. That’s never been more true than this past year, as Jewish communities here worked overtime to meet the enormous humanitarian needs of this crisis.
Simple flashlights become beacons enabling home care workers to reach the bedridden elderly Jews they serve. Bus trips between cities are transformed into escape hatches for those fleeing rocket attacks. A box of nonperishables is manna from heaven for those faced with empty grocery shelves, and each call from a volunteer is a life raft for the loneliest seniors and most vulnerable at-risk families.
Over the last year, more than 3,000 volunteers engaged in projects affecting 36,000 people. This work is part of our expansive response to this crisis — supported by the Jewish Federations of North America, the Claims Conference, International Fellowship of Christians and Jews, individuals, families, corporations and foundations. It includes providing uninterrupted assistance to 43,000 Jews in Ukraine and the delivery of 800 tons of humanitarian aid. Among those we help are the elderly and families, internally displaced people, and the new poor who have lost their livelihoods in the devastation.
A song leader leads participants in havdalah at JDC’s volunteer Shabbaton in Truskavets, Ukraine, February 2023. (Arik Shraga)
Not blind to the challenges they face, Jews and Jewish communities here are resilient and resolute in the knowledge that there’s something more important at play. It’s a clarity of purpose that means, against all odds, they’ve grown even stronger.
“My fears were boiling me alive,” said Tatiana Chumachenko, a 34-year-old Odessa mother of two. She started volunteering this summer and now runs weekly cooking classes and art therapy sessions for elderly Jews. “So I made the decision to widen my world — to take on more responsibility, to take care of more people. And volunteering literally saved me.”
Thousands of Ukraine’s Jews just like Tatiana have chosen determination, not despair. They’ve driven through besieged cities delivering medicine and firewood, power generators and portable heaters. They know their Jewish values demand action and compassion, and so they’ve stepped up.
Daria Yefimenko, the head of our network of 25 volunteer centers across Ukraine, is that resolute determination personified. The air raid siren went off the other day as I was interviewing her — a shocking noise, made more frightening by its maddening vagueness: What’s happening? Where? Am I in danger, or is this just background noise?
I learned later that just a few hours before I arrived in Ukraine, a missile had struck Drohobych, only 10 kilometers from the Shabbaton.
Yefimenko seemed unshaken. She and her team — her “family of superhero volunteers” — live here, of course. They must cope with brutal shelling and unpredictable electricity cuts. They have daily fears for their loved ones, and rising anxiety about what the future holds. They help their neighbors even as they share their pain and struggles.
And they keep on going.
Alex Weisler joins the massive group havdalah at JDC’s volunteer Shabbaton in Truskavets, Ukraine, Feb. 18, 2023. (Arik Shraga)
There are so many stories in this part of the world — World War II stories, Soviet stories, stories of rebuilding and reimagining Jewish life after the Soviet Union fell. I’m curious about the one we’ll tell when this is all over.
Will we remember how Jews supported each other in the darkest days? We should.
Before the massive Shabbaton havdalah, I led a smaller version at the hotel down the road where we have housed hundreds of internally displaced people since the earliest days of the Ukraine crisis.
Six elderly Jews from the Zaporizhzhia region joined me for their first havdalah ever. Among the group was 76-year-old Alla Hodak, who fled from a place with significant devastation.
Alex Weisler leads a group of internally displaced Ukrainian Jewish community members in their first-ever havdalah ceremony, Feb. 18, 2023. (Arik Shraga)
Here, observing Jewish rituals in a third-floor alcove, she had begun to form a makeshift community—not quite home, but not alone either. “You made sure we were never abandoned to fate,” she told me.
In that moment of stark intimacy, our small group blessed the wine, smelled the cinnamon, and felt the warmth of the braided candle. It bound us together and reminded us that drawing a distinction between then and now can be holy, too.
As we take stock of a year of grief and grit, we must guarantee that the next one is a kinder one. We must recognize our own hands as sacred tools and each member of our global Jewish family as holier still.
There’s nothing ordinary about that. Each person and each day has become an opportunity to do good for those who need us most and build their future together. That’s the only way forward.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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