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An 1859 fight over how to make matzah has lessons about the threat of AI today
(JTA) — In the last few months the world has been dazzled by an astonishing sequence of AI systems capable of performing all kinds of difficult tasks — writing code, composing poetry, generating artwork, passing exams — with a level of competence that rivals or exceeds what humans can do. The existence of these AIs has prompted all manner of soul-searching about the nature of humanity. It has also made many people wonder which human tasks are about to be taken over by machines.
The capabilities of these AIs are new and revolutionary, but the story of machines taking over human jobs is not. In Jewish history the most important story of that transition has to do with matzah, and it’s a story that carries important lessons for the present day.
Starting 164 years ago, dozens of European rabbis engaged in a furious debate that would not be fully resolved until the beginning of the 20th century. Matzah, which for millennia had been made by human hands in accordance with the narrow constraints of Jewish law, could now be processed with a series of machines that promised huge savings of time and money. As town after town adopted these machines, opposition began to rise, until it exploded in 1859 with the publication of “An Alert for Israel,” a collection of letters from prestigious rabbis, who adamantly argued that for anyone interested in following the laws of Passover a matzah made with a machine was no better than a loaf of bread.
The arguments for this position were many, but all will sound familiar to anyone following the AI conversation. Like today, some objected to the machines just because they were new and different, but most had more specific concerns. First, there was the matter of lost jobs. In many parts of Europe matzah was made by the poorest members of society, who were given the job as a way to help them raise money before one of the most cost-intensive holidays of the year. Ceding this job to machines would take work from those who could least afford it.
It takes about 20 seconds in a 1,300-degree, coal-and-wood-fired oven to bake shmurah matzah to perfection. (Uriel Heilman)
Beyond economics, there was concern that the machines just weren’t as reliable as people, especially given the rules around matzah-making outlined in Jewish law. What if bits of dough got trapped in the gears, quietly leavening for hours and unknowingly ruining whole batches of matzah in the process? What if the trays warmed the dough too fast? Without proper oversight, how could you trust your own food?
Finally, some objected to the loss of a literal human touch. Jewish law stated that matzah was supposed to be made by people who knew they were baking matzah. A machine, no matter how sophisticated, didn’t “know” anything. How could you eat matzah on Passover knowing that this most important food was made by a mindless machine?
The responses didn’t take long to arrive. “A Cancellation of the Alert,” a collection published the very same yearr, forcefully argued that machine matzah was perfectly fine — and possibly even better than the human product. No, inventions aren’t inherently bad. No, the machines wouldn’t harm the poor, because the machines made matzah less expensive for everyone. No, the machines weren’t prone to error — and they certainly weren’t more error-prone than lazy, careless humans. No, the machines didn’t know what they were doing — but the people who built them did, and wasn’t that enough?
The machines eventually won, but then something happened that I don’t think either side anticipated. With Manichewitz’s machine matzahs claiming most of the American market by the early 20th century, it was now the handmade matzah makers who were on the back foot; it was they and not the machines who needed to demonstrate that they were up to the difficult task of preparing this food with the efficiency and reliability of the machines.
The result is more than a little tragic. Matzah is the Jewish food with the deepest origins of all — deeper than brisket, deeper than latkes, deeper even than challah — and yet it is the ritual food most likely to be picked up at the supermarket and least likely to be made at home. While there are still communities today that exclusively eat handmade matzah, even this job is now largely outsourced to just a few companies that resemble their machine-driven counterparts in scale. While teachers will sometimes demonstrate how to make matzah for educational purposes, across the religious spectrum the era of locally made matzah is over.
Despite the fact that it’s hard to imagine a simpler baked good — matzah is just flour and water, and it’s literally illegal to spend more than 18 minutes making it — its production is treated as though it is only slightly less complicated than constructing a jet engine, and people are worried about shortages as though matzah were a natural resource or an advanced microchip. The transition has been so complete that we barely remember there was a transition at all.
Baked matzah coming out of the oven at Streit’s Matzo factory on Manhattan’s Lower East Side, date unknown. (Courtesy Streit’s Matzo)
Did the rabbis pushing for machine matzah know this was going to happen? Almost certainly not. The economic impact of machine labor is relatively easy to predict, but the psychological and cultural effects are a lot harder. There was probably no way of knowing how machines would change the way we thought about matzah in the long run, but today it’s clear that automating this ancient task has changed our own relationship to Passover’s central food — and because the change has resulted in a lot of alienation from matzah production, I’m not so sure it was a change for the better. Making matzah locally could have been a way to feel connected to the ancient Israelites, who left Egypt so fast that they didn’t have time to make anything else. Instead of emulating this ad-hoc food, we optimized it for cost and efficiency, in the process turning matzah into just another specialty cracker on the grocery store shelf. Was it really worth it?
It’s probably a bit much to say that OpenAI is just a modern Manischewitz, but the parallels between the debate about machine-generated matzah and the present debate about machine-generated everything are useful for considering how short-term policy choices around AI won’t necessarily capture all of the technology’s long-term effects on how human beings want to spend their time. When we relinquish an activity to an AI for economic reasons, we may eventually come to believe that humans are no longer qualified to do the task at all.
Then as now we must balance our economic needs against our ideas about what kinds of activities make for a good and fulfilling life.
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Mayor Mamdani, please step back from the brink
For much of the last year, I’ve defended Mayor Zohran Mamdani against critics who have accused him of antisemitism. And I continue to do so now: Mamdani is not antisemitic, and he has done great things for New York City, inspiring younger voters, improving the quality of life in the city with progressive polities, and being the most accessible mayor in at least a generation.
But when it comes to Israel/Palestine, Mamdani has acted recklessly, wrongheadedly and irresponsibly. It is one thing to make strident, inaccurate and extreme statements as a progressive activist; indeed, nothing about Mamdani’s recent comments about Israel and its prime minister are new to me. I have heard the same things over and over in progressive spaces. But it is another to do so as the mayor of a city with 960,000 Jews living in it, at least a quarter of whom support its current government.
As someone who has been sharply, publicly critical both of the Netanyahu government and of the “anti-antisemitism” industry, I urge the mayor to step back from the brink, reflect on the office he now holds, and consider the responsibilities that come with it.
It is too soon to say whether Mamdani’s recent comments inspired the apparent hate crime that took place on the Upper West Side last week, in which a Jewish person and an Asian person were stabbed by someone who allegedly shouted “Allahu Akbar.” Personally, I doubt that they did — hate crimes are rarely quid pro quo — but time will tell. But can you blame Jewish New Yorkers for connecting the dots?
Whatever their relationship to the attack, Mayor Mamdani’s recent comments were wrongheaded in at least four ways.
First, they were reckless. Yes, Mamdani has condemned antisemitism and all other forms of bigotry. Yes, his comments were about a “nation-state,” in his words, not a people. But do we really expect would-be criminals and terrorists to parse the difference between extremely harsh criticisms of the Jewish state and the Jewish people who support it? When the mayor says the Jewish state has committed genocide, and that everyone with eyes can see this is true, it is entirely foreseeable that a bigot will take it out on Jewish people.
Zohran Mamdani is no longer a young DSA activist preaching to the left-wing choir in the basement of a community center in Brooklyn. He is the mayor of New York City, a kingmaker, and a rising star in the Democratic Party. And with that power comes increased responsibility. Even if his criticisms are justified, it is reckless for a mayor to present them the way he did. Indeed, if this happened on the Right, we would call it “stochastic terrorism.”
Second, Mamdani’s comments were careless with the facts. His statement was a cri de coeur, full of far-left platitudes but rife with factual errors.
“Benjamin Netanyahu is a war criminal, the architect of a horrific genocide against the Palestinian people,” said the mayor of New York City on July 21. Is that accurate? It is not. Yes, Netanyahu has been charged with war crimes, and there is indeed an ICC warrant for his arrest — but he has not been convicted. He is not (yet) a war criminal. Is he the architect of a genocide? Maybe, or maybe not; that, too, has not yet been established by any legal authority.
But Mamdani isn’t resting on legal authority; his case is based solely on outrage. In his words: “Anyone, with their eyes, with their heart, with their conscience, should recognize the devastation he has wrought, and understand that he belongs before a court of law.” So that is the standard of review? What my eyes, heart and conscience say?
Tell me, Mr. Mayor, how do my eyes discern the intent to destroy an entire people, which is a necessary part of the legal crime of genocide? Does my heart know the heart of a leader halfway around the world? In the absence of the documentary evidence that underlies every genocide conviction of the last 70 years, is my conscience proof enough?
This isn’t lawfulness — it is demagoguery, and I find it frightening.
Now, while it is fashionable in this decade to take an extreme position and double down on it, I am taking no position on these questions. It does seem to me that the State of Israel committed war crimes in Gaza, and the nature of the destruction of Gaza was absolutely horrible, clearly out of proportion to military necessity. And if there is evidence that Israel’s decisionmakers shared the intentions of Itamar Ben Gvir and Bezalel Smotrich, who have called for Palestinians to be ejected from Gaza, then, tragically, the state did in fact commit genocide.
But we can’t know this by our eyes, heart, and conscience; for that, we need investigations, a trial and a legal process. It is lawless to assume the conclusion of such a process before it has even begun.
Third, Mamdani’s comments betray his responsibility as mayor.
Of the 960,000 Jews in New York City, at least a third (but probably more) identify as Zionist, and a quarter basically support Israel’s actions in Gaza, or at least understand them in the context of the mass murders and rapes of Oct. 7 and the intransigence of Hamas in the months thereafter. After all, when the hostages were finally released, the bombs (mostly) stopped dropping. Had Hamas surrendered sooner, this position says, fewer Gazans would have been killed.
This is not my view, as I have said. But it is the view of at least 250,000 New Yorkers. How, Mr. Mayor, are they now supposed to regard themselves as citizens of New York? Their own mayor has said that they support genocide and war crimes, as anyone with eyes, a heart and a conscience can see. There is no reasonable disagreement here, no dickering over the Genocide Convention or the ratio of civilian deaths in urban warfare. There is only one truth, and those 250,000 New Yorkers are — well, what other word is there — evil.
Has any mayor ever said such a thing about his own constituents?
Sure, mayors take political stances, including about Israel/Palestine. Eric Adams took several controversial, and to my mind misguided, ones. But I cannot find an example in recent history of a mayor saying that a quarter million of his own constituents are either evil or blind or both.
And then to be shocked that a bigot might be inspired by them?
To repeat, I am not saying many things here. I am not saying the mayor is antisemitic; he is not. I am not saying the destruction of Gaza didn’t happen, or was justified, or was entirely Hamas’ fault; it was not. I am not saying that Israel didn’t commit genocide or war crimes; perhaps it did. I am only saying that a mayor should not make conclusory, incendiary statements that directly impugn the morality — even the humanity — of a quarter of a million of his constituents.
Perhaps worst of all, though, is how Mamdani’s rash comments have set back the cause of peace and emboldened the opponents of coexistence.
First, he has strengthened the ADL, AIPAC, and Netanyahu himself, all of whom have gleefully chanted versions of “we told you so.” He has validated both the fears of Jewish New Yorkers and the calumnies of the anti-antisemitism crowd, while making his liberal-but-not-radical supporters look like idiots. He has played directly into the hands of Israel’s staunchest defenders.
And in so doing, he hasn’t advanced the cause of justice, safety, and dignity for five million Palestinians who live in Palestine itself. On the contrary, by so greatly strengthening the hand of their enemies, I would argue he has done the opposite.
The post Mayor Mamdani, please step back from the brink appeared first on The Forward.
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Experimenting with translation on today’s Yiddish stage
„פֿרײַנד און פֿײַנט, ברוכים הבאים! זײַט באַגריסט צו דער װעלט־באַרימטער װעלט־מײַסטערשאַפֿט פֿון ייִדישע קללות!“
אַזוי רעוועט אויף דער בינע אַן אָנזאָגערין (געשפּילט פֿון װיװי לאַקס) אױף ייִדיש, אײדער אַ צווייטער אָנזאָגער (פּאָל קענדלער) זעצט איבער דעם זאַץ אױף ענגליש, אָנהייבנדיק מיט דער פֿראַזע !Friends and foes.
שטייענדיק אין אַ מיזרח־לאָנדאָנער טעאַטער האָט קענדלער מיט אַ געדאַכטן שופֿר פֿאַרבעטן די צװײ קאָמאַנדעס פֿון „קללה־קעמפֿערס“ אויפֿצוטרעטן. די זיבן „שדים פֿון חילול־הכּבֿוד“, אױף בינע־לינקס, האָבן בײז געקוקט אױף די פֿינף קעמפֿערס פֿון „גולם פֿונעם עולם“, אױף בינע־רעכטס. די ריכטערין — אַן איבערגעבױגענע, 3,000-יאָר־אַלטע „דבֿורה פֿון דער תּורה“ — איז געזעסן אױפֿן שופֿט־בענקל. צװײ ספּאָרט־קאָמענטאַטאָרן אױף דער הינטערבינע האָבן אַנאַליזירנט דעם גאַנצן פֿאַרמעסט.
די קעמפֿערס האָבן גענומען שעלטן זײערע קעגנערס, קודם־כּל מיט מילדע זידלװערטער און שפּעטער מיט שװערע װייטיקן, קרענק און טױטקאָמישן שלימזל׃ „זאָל די לעבער דיר שטיקלעכװײַז אַרױספֿליִען דורך דער נאָז“!
אױף יעדער קללה האָבן די קעמפֿערס רעאַגירט אויף אַן איבערגעטריבענעם אופֿן, אַזױ װי מע וואָלט זיי געשלאָגן מיט אַ גװאַלדיקן זעץ. פֿאַר ווייטיק האָבן די אַקטיאָרן זיך געהאַלטן בײַ די זײַטן, אומגעפֿאַלן — ווידער אויפֿגעשטאַנען און דערלאַנגט צוריק. בשעת־מעשׂה האָבן די קאָמענטאַטאָרן איבערגעזעצט אַלע קללות אױף ענגליש — אָבער אױך אַרײַנגעװאָרפֿן אײגענע װיציקע באַמערקונגען. „ממש אַ פּאַטש אינעם דורכגאָס פֿון האָרמוז!“ האָט איינער אויסגערופֿן.
אַזוי ווי עס טרעפֿט אָפֿט הײַנט בײַ ייִדישע פֿאָרשטעלונגען וווּ ס׳רובֿ צוקוקער קענען נישט קיין ייִדיש, האָט מען נאָך יעדן וויץ געהערט צװײ כװאַליעס געלעכטער: אײן רעאַקציע אױף דער ייִדישער קללה גופֿא און אַ צװײטע — אַ העכערע רעאַקציע אױף דער איבערזעצונג.
שפּראַך־עקספּערימענטן אױף דער בינע
דער קללה־פֿאַרמעסט איז געװען בלױז אײנער פֿון פֿערצן קורצע אַקטן אין דער ערשטער אָװנט־פּראָגראַם פֿון די „לאָנדאָנער ייִדיש־שפּילערס“ אין יוני. די נײַע טרופּע איז אָנגעפֿירט דורך פֿינף באַקאַנטע טוערס אין דער אָרטיקער ייִדיש־סבֿיבֿה׃ סאָניאַ גאָלאַנס, װיװי לאַקס, תּמרה מיצנער, שמואל־לײבל אָגין און דוד שנײַדער (נישט קײן קרובֿ מײַנער).
כּמעט יעדע סצענע האָט אײַנגעגלידערט די ענגלישע שפּראַך אױף אַן אוניקאַלן אופֿן.
פֿאַר די צװײ קאָמעדיע־פּיעסקעלעך פֿון שלום־עליכמען און די װײניק באַקאַנטע מעלאָדראַמע פֿון ש. אַן־סקין האָט מען פּראָיעקטירט ענגלישע איבערקעפּלעך הינטער דער בינע. אין רובֿ פֿאַלן, אָבער, האָבן די שפּילערס גערעדט אָדער געזונגען אַ געמיש. אין אַן אױסצוג פֿון „דער דיבוק“, למשל, האָבן געװיסע אַקטיאָרן איבערגעזעצט וואָס אַנדערע אױף דער בינע האָבן געזאָגט. אין אַ סצענע פֿון שנײַדערס אָריגינעלער דראַמע, „לאָזן סטאַלינען לאַכן“, רעדן די ייִדישע פּאַרשױנים ייִדיש, בעת די קאָמוניסטישע פֿונקציאָנאַרן רעדן ענגליש.
אין אײן סצענע האָט מען בכלל נישט צוגעשטעלט קײן איבערזעצונגען׃ אַ נײַע ייִדיש־אַדאַפּטאַציע פֿונעם קאַנאַדער קינדערביכל „מױרעס געבורטסטאָג“ פֿון ראָבערט מונש. תּמרה מיצנער האָט נישט נאָר פֿאַרטײַטשט, פֿאַרבעסערט, דראַמאַטיזירט און רעזשיסירט די מעשׂה, נאָר אױך געשפּילט די הויפּטראָלע.
די סופֿליאָרשע תּמרה גליסאָן־פֿרידבערג האָט אַרײַנגעפֿירט די סצענע מיט אַ קורצער ענגלישער הקדמה און איז פּלוצלינג נעלם געװאָרן, צוזאַמען מיט דער ענגלישער שפּראַך.
דער סיפּור־המעשׂה פֿון „מױרעס געבורטסטאָג“ איז אַ פּשוטער. מױרע פֿאַרבעט אַלע קינדער פֿון איר גאַנצער עלעמענטאַר־שול אױף אַ שׂימחה בײַ זיך אין דער הײם. אַזאַ סך הונגעריקע קינדערלעך! װאָס טוט מען — און װאָס עסט מען?
אויף דער בינע האָט מען געשפּילט די קאָמעדיע זײער „פֿיזיש“. במשך פֿון דער סצענע האָט מיצנער איבערגעחזרט אַלע קלאַסן וואָס זי האָט פֿאַרבעטן אויף איר געבוירן־טאָג שׂימחה (קלאַס א׳, קלאַס ב׳…) און יעדעס מאָל האָט זי געניצט די זעלבע איבערגעטריבענע אָרעם־באַװעגונגען — אַ פֿיזישער פֿאָרם פֿון טעאַטער מחוץ ווערטער.
איך אַליין האָב קױם באַמערקט אַז עס פֿעלן די איבערזעצונגען. נאָר מײַן זיץ־שכנטע האָט דאָס יאָ באַמערקט. „װאָס איז געװאָרן פֿון די איבערקעפּלעך?“ האָט זי מיר געשעפּטשעט. „עפּעס אַ טעכנישער פֿעלער?“
ווי עס ווײַזט זיך אַרויס, איז דאָס בפֿירוש נישט געווען קיין טעות.
דער עולם איז דאָך נישט קײן גולם
סאָפֿי אַבלעט, אַן אַקטריסע פֿון דער טרופּע, האָט דערצײלט אַז איר יאַפּאַנישער חבֿר אין עולם, נישט קײן ייִדיש־רעדער, האָט פֿאַרשטאַנען „מױרעס געבורטסטאָג“ אױף אַן אַנדער מדרגה מחוץ דער שפּראַך. הגם ער האָט נישט געכאַפּט דעם גאַנצן סוזשעט, האָט ער אָפּגעשאַצט די קינדערשע פּאַרשױנים, זײער באַשײַמפּערלעכע פֿרײד און דערקװיקונג.
אַבלעט האַלט אַז מע דאַרף מוטיקן דעם עולם „זיך מער אומצוקוקן“ אויף דער סצענע, װײַל אַנישט װעט מען בעיקר לײענען די אייבערקעפּלעך און „פֿאַרפֿעלן די װיזועלע דערפֿאַרונג“. די איבערזעצונגען, פֿון אַבי װאָסער פֿאָרמאַט, שטעלן מיט זיך פֿאָר קאָמפּראָמיסן. בקיצור׃ נישטאָ קײן אוניװערסאַלע לײזונג.
דער הױפּט־רעזשיסאָר דוד שנײַדער האָט מיר באַשריבן די גאַנצע פּראָגראַם — װאָס הײסט אױף ענגליש „Yiddish Theatre Reboot“ — װי אַ רײ עקספּערימענטן: „אָט איז דער בופֿעט [פֿון סטראַטעגיעס]. װאָס האָט גערירט דעם עולם? װי אַזױ האָט דאָס געװירקט אױף די אַרטיסטן די נישט ייִדיש־רעדנדיקע? װי אַזױ האָבן געאַרבעט די פֿאַרשײדענע עקספּערימענטן אַרײַנצונעמען ענגליש אינעם סצענאַר?“
צװײ־שפּראַכיקײט הינטער די קוליסן
דער אַנסאַמבל שטעלט מיט זיך פֿאָר אַ מין „װען־דיאַגראַם“: אײן קרײַז מענטשן געניטע אױף דער בינעקונסט און אַ צװײטער קרײַז מענטשן באַהאַװנטע מיט ייִדיש. אַ קלײנע צאָל ייִדיש־רעדנדיקע, פּראָפֿעסיאָנעלע אַקטיאָרן פֿאַרבינדט בײדע קרײַזן.
מע האָט אױך עקספּערימענטירט הינטער די קוליסן, בײַ די װאַרשטאַטן און רעפּעטיציעס, װוּ די 20 שפּילערס זענען זיך צונױפֿגעקומען. אַ טײל האָבן נישט תּיכּף געכאַפּט די בינע־אָנװײַזונגען ווי למשל: װעלכע זײַט איז „בינע־רעכטס“? — און אַנדערע האָבן זיך געבראָכן די צונג אױף די רעפּליקן.
דער אַקטיאָר בען װאַרדי האָט פֿאַרגליכן דעם ייִדיש־טעאַטער מיט זײַנע ייִדיש־לעקציעס: „קײן מאָל װעל איך נישט פֿאַרגעסן די װערטער װאָס איך האָב געזאָגט אױף דער בינע. זײ ׳קלעפּן זיך׳ דאָרט אַ סך פֿעסטער װי אין קלאַסצימער. איך האָב זײ צוגעבונדן צו עפּעס פֿרײדיקס, קינסטלערישס און שאַפֿערישס. דאָס פֿאַרזיגלט זײ אין מײַן מוח.“
די שפּילערס האָבן צוגעהאָלפֿן אײנער דעם צװײטן. בײַ די רעפּעטיציעס האָט מען געמאַכט אַ פּאַמעלעכן איבערגאַנג פֿון ענגליש אױף ייִדיש — און געפּרוּװט צו שפּילן דראַמאַטישער, ייִדישלעכער טאַקע, נישט „פֿון האַלדז אַרױף“ (ד״ה, בלױזן מיטן קאָפּ און מיטן קול), װי אין ענגלישן טעאַטער.
שנײַדער, 63, געדענקט נאָך דעם ייִדיש־טעאַטער פֿון אַ מאָל. זײַנע באָבע־זײדע זענען געװען ייִדיש־אַקטיאָרן און טעאַטער־מאַכערס. אין די 1980ער יאָרן האָט ער אָנגעהויבן שרײַבן אַ דיסערטאַציע בײַם אָקספֿאָרד־אוניװערסיטעט לגבי ייִדיש־דראַמעס. אָבער אַנטשטאָט צו שרײַבן אַקאַדעמישע אַנאַליזן האָט ער צום סוף געשריבן אײגענע סצענאַרן און געשפּילט קאָמעדיע אין טעאַטער, טעלעװיזיע און קינאָ.
שנײַדער געפֿינט זיך אין סאַמע מיטן דיאַגראַם.
מגדל בבֿל׃ אַן אוראַלטע מעשׂה
מע דאַרף נישט מײנען, אַז די לאָנדאָנער ייִדיש־שפּילערס ראַנגלען זיך מיט שפּאָגל־נײַע פּראָבלעמען, אָדער אַז יעדער אײנער אין אַ ייִדישן טעאַטער האָט פֿריִער געקענט „דעם קיניגינס ייִדיש“.
לױטן רומענישן ייִדיש־רעזשיסאָר אַלעקסאַנדער האַוזפֿאַטער האָט דער ייִדישער טעאַטער זינט בראשית — 1876 אין רומעניע, מיט פּונקט 150 יאָרן צוריק — תּמיד געהאַט אַ לינגװיסטיש געמישטן עולם. טאַקע דערפֿאַר זענען די זינגלידער, דער ספּעקטאַקל און דאָס איבערגעזאַלצענע שפּילן אַזױ צענטראַל.
אינעם מלוכישן ייִדיש־טעאַטער פֿון בוקאַרעשט, װאָס האָט זייער אַ לאַנגן ייִחוס, שפּילט מען עד־היום אױף מאַמע־לשון מיט רומענישע איבערקעפּלעך — כאָטש נישט די אַקטיאָרן און נישט דער עולם קענען הײַנט האַלטן אַ שמועס אױף דער שפּראַך.
שױן אין די 1950ער יאָרן האָט דער בוקאַרעשטער טעאַטער פֿאַרמאָגט אַ הײַ־טעק־סיסטעם פֿאַר אױדיאָ־איבערזעצונגען. קינדװײַז פֿלעג האַוזפֿאַטער דאָרט אױסלײַען אַ הער־אַפּאַראַט אינעם פֿאָיע און אַרײַנשטעקן די שנור אין אַ שטעפּסל בײַ זײַן זיץ. דורך אײן אױער האָט ער זיך צוגעהערט צו די אַקטיאָרן אױף ייִדיש, און דורכן צװײטן — צום רומעניש־דאָלמעטשער, װאָס האָט אױף אַ באַלקאָן געשושקעט אין מיקראָפֿאָן אַרײַן.
האַוזפֿאַטערס טאַטע, זיצנדיק לעבן אים, האָט נישט געדאַרפֿט קײן איבערזעצונג. ס׳האָט נישט אויסגעמאַכט וואָס דער טאַטע האָט געלאַכט פֿון די וויצן אַ ביסל פֿריִער.
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Their art was whimsical, elegant, ‘scandalous,’ and colorful. It was also revolutionary.
Even under glass, designer Fritzi Löw’s intricately beaded “Adam and Eve” bag manages to sparkle.
One of 200 objects and artifacts on display in “Modernity and Opulence: Women of the Wiener Werkstätte,” a major new exhibition at the Jewish Museum, presented in cooperation with the MAK — Museum of Applied Arts, Vienna, the piece captures the show’s theme of casting off old ways and old fashions.
Founded in 1903 and active through 1932, the Wiener Werkstätte, or Vienna Workshops, gave women, who were entering public life and the workforce in greater numbers, a way to turn specialized artistic skills into lifelong professions, including architecture, decorative arts, ceramics and textiles. In so doing they changed the way they and women outside the workshop saw themselves.
“For some, their first opportunities for paid artistic work were through the Wiener Werkstätte, which became a vital professional pipeline for women artists while also bringing an influx of virtuosic experimentation to the workshop,” Kristina Parsons, the museum’s assistant curator, said.
At least one-quarter of the nearly 200 women who worked for the multidisciplinary collective were of Jewish faith, Jewish descent, or came from Jewish families.
While the exhibition features many Jewish artists, it spotlights Vally Wieselthier and Felice Rix-Ueno. Their prolific work in ceramics and textile design has had a lasting influence on both disciplines.
The exhibit “brings together art, design, fashion and Jewish history to illuminate the central role Jewish women played in shaping modernity, both as visionary makers and as influential patrons,” said James S. Snyder, director of the Jewish Museum.
For example, Rix’s fanciful, colorful designs appeared on toys, tableware, wallpaper and dresses. The exhibit showcases her elegant tasseled cigarette case, a chiffon cinched waist dress as well as whimsical designs for a papier-mâche bird and another for a toy carriage pulled by a dog.
The early 1900s ushered in the era of the “New Woman,” a time when women were shedding the boned and corseted fashions of the past in favor of more fluid, and even fanciful, garments. It was also a time when women increasingly pursued higher education, fought for suffrage, and challenged restrictive gender roles and clothing.
That sensibility is captured in the dozens of fashion postcards on display, which served as both advertisements and collectibles. In one, a woman wearing a sky-blue turban and a form-fitting white-and-black dress trimmed with fur glances casually over her right shoulder as she walks a small black dog. In another, a woman peers assuredly from beneath a plumed hat, her curly hair cut in a bob, scarlet red lipstick her only hint of makeup.
As Parsons explained, the Wiener Werkstätte’s fashion department allowed women to directly address public perceptions of modern femininity by designing clothes and accessories that they, and other like-minded women, could incorporate into daily life.
“Women’s dress was an important point of convergence between larger impulses toward reform and feminist politics — fashion was then, as now, understood for its capacity to be a revolutionary statement,” she said.
It’s an idea captured in Wilhelm List’s 1910 “Young Woman in Undergarments.” The oil painting depicts a woman believed to be Wally Neuzil, who later trained as a nurse. She wears ruffled “umbrella drawers,” which fall loosely around her knees, and a sleeveless chemise. The garments allow for ease of movement and comfort in one’s own skin.
The exhibition also shows how Jewish women such as the noted socialite and arts patron Adele Bloch-Bauer and the journalist and salon hostess Berta Zuckerkandl helped ensure the workshop’s success.
In turn, upper-class clientele, including progressive Jewish intellectuals, commissioned furniture and interiors, wore Werkstätte fashions, sent Rosh Hashanah greetings on Werkstätte-designed stationery, and celebrated the workshop’s creations.
During its 30 years of operation, the workshop produced hundreds of patterns. Between 1910 and 1917 alone, it created more than 500 designs. One wall of the gallery is given over to textiles. Bold reds and purples evoke coral formations, while zigzag patterns combine purple and orange with chocolate and persimmon.
Aside from textiles and illustrations, there are also dozens of ceramics, such as Susi Singer’s design for a green and gold oven that, with its cake-like tiers, looks as if it belongs in a Disney animated film.
Artist Vally Wieselthier’s mirror, fashioned from glazed earthenware and adorned with a trio of busts, hangs near a collection of her outsized ceramic heads. The heads, some of which stand nearly two-feet tall, were modeled after mythological and classical figures, but also shopkeepers and everyday people. The works drew both praise and ridicule, dismissed by one newspaper as “scandalous bimbo business.”
While the Werkstätte sputtered out in 1932 for a host of reasons, including poor management, financial troubles, a resistance to mass production, and a decline in wealthy patrons, its influence remains.
According to Parsons, “In bringing together highlights from the remarkable body of work made by Jewish women for the Werkstätte, this exhibition spotlights their creativity, ambition, and influence, while inviting visitors to explore a group of artists who embraced decoration as a central expression of modernity.”
Modernity and Opulence: Women of the Wiener Werkstätte continues through Nov. 15, 2026 at the Jewish Museum.
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