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At this unique yearlong Torah study program in Jerusalem, students are encouraged to ask ‘Why?’
JERUSALEM — Walk the streets of Jerusalem on any given weekday morning, and you will discover there’s no shortage of intensive Torah study in this city that symbolizes the beating heart of the Jewish people.
Yet among the many yeshivas and seminaries it’s rare to find a beit midrash, or Jewish study hall, marked both by a commitment to egalitarian values and serious Torah study — not to mention one where Jews of color, LGBTQ+ Jews, converts, and Jews from marginalized groups are integral to the community.
The Conservative Yeshiva, which is part of the Fuchsberg Jerusalem Center, threads that unique needle: It is a place in central Jerusalem where leaders and seekers from all backgrounds come to deepen their Jewish scholarship and find their place in Jewish tradition.
“Students come here with a sense of intellectual integrity and honesty to engage with traditional texts,” said Liz M.K. Nelson, a former kollel student from the yeshiva originally from Detroit who is now the yeshiva’s recruiter. “They come here on their individual journeys, with their different approaches to Judaism, with a real sense of determination to pursue their individual spiritual goals in an intentional community.”
Even when it comes to Jewish texts that challenge their views and values, Nelson said, “Here they can grapple with them in a space where everyone is dedicated to working through them with a sense of commitment to tradition, community, and integrity.”
The Conservative Yeshiva offers a range of programs, from summer experiences to winter break learning programs to partnerships that can lead to a master’s degree in Jewish education or even the rabbinate.
But the flagships of the institution are its long-term learning programs.
Called Lishma — a Hebrew term that means doing or learning for its own sake — the program welcomes post-college students of any age. The Lishma program is currently accepting applicants for the fall; it is open to both full-time and part-time students.
Students from the Lishma and Advanced Halakhah programs eat with faculty at a weekly community lunch. (Jonny Finkel)
Orah Liss, a native of Frankfurt, Germany, who was raised in a Masorti home (the equivalent of Conservative Judaism outside of North America), came to Lishma after completing a Jewish studies program in Sweden focused on Jewish literature, history and philosophy. Liss, 26, was looking to learn more from and about traditional Jewish texts.
“I wanted to build the familiarity with it — not just the what, but the why. I wanted to read the Talmud and have an understanding of it,” Liss said. “For me the halacha is very important, as is the traditional prayer service, so I wanted a place with the traditional aspects along with egalitarianism.”
The generous spirit of the yeshiva community became evident when Liss was saying Kaddish for her grandmother, she said. Even on days when there were no scheduled prayer services, she said, “I asked for people to come for a minyan and on every day people showed up.”
Some students use the year at Lishma as a stepping-stone to rabbinical school. A new track called Omek (Hebrew for “depth”) offers specialization in areas that expands students’ Jewish literacy and breadth of spiritual knowledge on the pathway to becoming a rabbi at one of the seminaries with which the Yeshiva works — such as the Jewish Theological Seminary in New York and the Ziegler School of Rabbinic Studies in Los Angeles.
The focus isn’t just Jewish study, but also community building, immersion in authentic Jewish living and even innovation in worship.
Devorah Gillard, 66, a Lishma student from Nova Scotia, Canada, said she came to the Conservative Yeshiva at the Fuchsberg Jerusalem Center to learn Torah in an open environment.
“The Conservative Yeshiva encourages you to ask and explore and expand. You are not judged. They hear what you have to say — your doubts and fears —and they help you to grow,” she said.
Raised as an evangelical Christian, Gillard’s lifelong spiritual journey led her to convert to Judaism eight years ago. She’s now a board member of the Canadian Foundation for Masorti Judaism in Toronto. “I wanted to understand what it meant to be Jewish, to get to the depth of Torah,” Gillard said.
Ejnat Willing discusses the Talmud in a class at the yeshiva in the Fuchsberg Jerusalem Center. (Jonny Finkel)
She said her fellow students have a zeal to engage with Judaism and do good in the world that’s infectious.
“These are people who are really serious about their religion and God and don’t just daven,” or pray, Gillard said. “They are more aware of the environment, food insecurity and inclusion. They go after what they want to do in this world.”
The Lishma program draws some 30 students a year to its Jerusalem campus from near and far. They study Talmud, Tanakh, and Midrash as well as Jewish philosophy and prayer in a way that seeks to accommodate modern scholarship and the contemporary world. Students come from all kinds of levels of Jewish knowledge and Hebrew proficiency; the Fuchsberg Jerusalem Center offers supporting programs to bring people up to speed as needed.
Allan Fis-Calderon spent most of his 20s advancing his career as a movie scriptwriter in Mexico City. But when the Covid-19 pandemic shut the world down, Fis-Calderon, 30, began to revisit his desire to study Torah. His rabbi from the city’s egalitarian Beit El Masorti synagogue suggested he look into the Conservative Yeshiva.
“So far this has been the best experience in my life — to experience Judaism from a liberal place where they take me into account. I feel at home and part of the group,” he said. “This has given me the opportunity to study Torah and develop myself as a Jew.”
Being in Israel at this crucial moment, where it feels like society is deeply divided, has made him appreciate Israel even more, Fis-Calderon said.
Much of the learning is conducted using the traditional Jewish method of chevruta, where students learn in pairs, but there is also plenty of classroom time with teachers.
Rabbi Joel Levy, the rosh yeshiva (yeshiva head), said his goal is to move every student along on their own journey of Jewish discovery.
“This is an immersive environment but not a coercive one. People need space and time to work out their relationship with Judaism and literacy,” Levy said. “Some people will come out of the other end saying they want to keep Shabbat and others will not keep Shabbat. I consider it a success when that decision has been made as an informed adult.”
Levy’s job, he said, is to create a space where people can take their own search seriously and openly.
The students who come to the Conservative Yeshiva hail from a range of Jewish denominations, races, ages, sexual orientations and gender identities. Though each may be in their own place in their individual religious journey, they learn and experience Jerusalem and Israel together as members of a Jewish community, he said.
“It is a total privilege to be with a group of people who are thinking about and searching for how to translate the wisdom and value of our tradition to today’s beautifully complex world,” Levy said.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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