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Beyond the ‘Day of Hate’: The best strategy to keep American Jews safe over the long term
(JTA) — My synagogue sent out a cautiously anxious email yesterday about an event coming this Shabbat, a neo-Nazi “Day of Hate.” The email triggered fuzzy memories of one of the strangest episodes that I can remember from my childhood.
Sometime around 1990, in response to local neo-Nazi activity, some Jews from my community decided to “fight back.” I don’t know whether they were members of the militant Jewish Defense League, or perhaps just sympathetic to a JDL-style approach. When our local Jewish newspaper covered the story, it ran on its front cover a full-page photo of a kid from my Orthodox Jewish high school. The photo showed a teenage boy from behind, wearing a kippah and carrying a baseball bat that was leaning threateningly on his shoulder.
As it happens, “Danny” was not a member of the JDL, he was a kid on his way to play baseball. Sometimes, a baseball bat is just a baseball bat. But not for us anxious Jews in America: We want to see ourselves as protagonists taking control of our destiny, responding to antisemites with agency, with power, with a plan. I’m sorry to say that as I look around our community today, it seems to me that we have agency, and we have power — but we certainly don’t seem to have a plan.
The tactics that the American Jewish community uses to fight back against antisemitism are often ineffective on their own and do not constitute a meaningful strategy in the composite. One is that American Jews join in a partisan chorus that erodes our politics and fixates on the antisemitism in the party they don’t vote for. This exacerbates the partisan divide, which weakens democratic culture, and turns the weaponizing of antisemitism into merely a partisan electoral tactic for both sides.
Another tactic comes from a wide set of organizations who have declared themselves the referees on the subject and take to Twitter to name and shame antisemites. This seems to amplify and popularize antisemitism more than it does to suppress it.
A third common tactic is to pour more and more dollars into protecting our institutions with robust security measures, which no one thinks will defeat antisemitism, but at least seeks to protect those inside those institutions from violence, though it does little to protect Jews down the street. Richer Jewish institutions will be safer than poorer ones, but Jews will continue to suffer either way.
A fourth tactic our communal organizations use to fight antisemitism is to try to exact apologies or even fines from antisemites to get them to retract their beliefs and get in line, as the Anti-Defamation League did with Kyrie Irving, an approach that Yair Rosenberg has wisely argued is a no-win proposition. Yet another tactic is the insistence by some that the best way to fight antisemitism is to be proud Jews, which has the perverse effect of making our commitment to Jewishness dependent on antisemitism as a motivator.
And finally, the most perverse tactic is that some on both the right and the left fight antisemitism by attacking the ADL itself. Since it is so hard to defeat our opponents, we have started beating up on those that are trying to protect us. What could go wrong?
Steadily, like a drumbeat, these tactics fail, demonstrating themselves to be not a strategy at all, and the statistics continue to show a rise in antisemitism.
Perhaps we are too fixated on the idea that antisemitism is continuous throughout Jewish history, proving only that there is no effective strategy for combating this most persistent of hatreds.
Instead, we would do well to recall how we responded to a critical moment in American Jewish history in the early 20th century. In the aftermath of the Leo Frank lynching in 1915 – the murder of a Jewish man amid an atmosphere of intense antisemitism — Jewish leaders formed what would become the ADL by building a relationship with law enforcement and the American legal and political establishment. The ADL recognized that the best strategy to keep American Jews safe over the long term, in ways that would transcend and withstand the political winds of change, was to embed in the police and criminal justice system the idea that antisemitism was their problem to defeat. These Jewish leaders flipped the script of previous diasporic experiences; not only did they become “insiders,” they made antisemitism anathema to America itself. (And yes, it was the Leo Frank incident that inspired “Parade,” the forthcoming Broadway musical that this week attracted white supremacist protesters.)
For Jews, the high-water mark of this strategy came in the aftermath of the Tree of Life shooting in Pittsburgh. It was the low point in many ways of the American Jewish experience, the most violent act against Jews on American soil, but it was followed by a mourning process that was shared across the greater Pittsburgh community. The words of the Kaddish appeared above the fold of the Pittsburgh Post-Gazette. That is inconceivable at most other times of Jewish oppression and persecution. It tells the story of when we are successful – when antisemitism is repudiated by the general public. It is the most likely indicator that we will be collectively safe in the long run.
We were lucky that this move to partner with the establishment was successful. I felt this deeply on a recent trip to Montgomery, Alabama. Seeing the memorials to Black Americans persecuted and lynched by and under the very system that should have been protecting them from the worst elements of society is a reminder that not all minorities in America could then — or today — win over the elements of American society that control criminal justice.
Visitors view items left by well-wishers along the fence at the Tree of Life synagogue in Pittsburgh on the first anniversary of the attack there, Oct. 27, 2019. (Jeff Swensen/Getty Images)
A strategic plan to defeat antisemitism that must be collectively embraced by American Jews would build on this earlier success and invest in the infrastructure of American democracy as the framework for Jewish thriving and surviving, and continue the historic relationship-building that changed the Jews’ position in America. It would stop the counterproductive internecine and partisan battle that is undermining the possibility of Jewish collective mobilization.
It means more investment, across partisan divides, in relationships with local governments and law enforcement, using the imperfect “definitions of antisemitism” as they are intended — not for boundary policing, but to inform and help law enforcement to monitor and prevent violent extremism. It means supporting lawsuits and other creative legal strategies, like Integrity First for America’s groundbreaking efforts against the Unite the Right rally organizers, which stymie such movements in legal gridlock and can help bankrupt them.
It means practicing the lost art of consensus Jewish collective politics which recognize that there must be some baseline agreement that antisemitism is a collective threat, even if any “unity” we imagine for the Jewish community is always going to be be instrumental and short-lived.
It means supporting institutions like the ADL, even as they remain imperfect, even as they sometimes get stuck in some of the failed strategies I decried above, because they have the relationships with powerful current and would-be allies in the American political and civic marketplace, and because they are fighting against antisemitism while trying to stay above the partisan fray.
It means real education and relationship-building with other ethnic and faith communities that is neither purely instrumental nor performative — enough public relations visits to Holocaust museums! — so that we have the allies we need when we need them, and so that we can partner for our collective betterment.
And most importantly, it means investing in the plodding, unsexy work of supporting vibrant American democracy — free and fair elections, voting rights, the rule of law, peaceful transitions of power — because stable liberal democracies have been the safest homes for minorities, Jews included.
I doubt we will ever be able to “end” individual antisemitic acts, much less eradicate antisemitic hate. “Shver tzu zayn a Yid” (it’s hard to be a Jew). We join with our fellow Americans who live in fear of the lone wolves and the hatemongers who periodically terrorize us. But we are much more capable than we are currently behaving to fight back against the collective threats against us. Instead, let’s be the smart Americans we once were.
The real work right now is not baseball bats or billboards, it is not Jewish pride banalities or Twitter refereeing: It is quiet and powerful and, if done right, as American Jews demonstrated in the last century, it will serve us for the long term.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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