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Brooklyn Hebrew charter school welcomes children fleeing Ukraine
(New York Jewish Week) — When the fire alarm went off at Hebrew Language Academy in Mill Basin, Brooklyn, most of the students knew the routine: They lined up behind their teacher and got ready to calmly leave the building. They were familiar with the mandatory fire drills, a regular part of American school life.
But for some of the children — recent arrivals from Ukraine — the drill was a frightening experience. They crouched on the floor and put their hands over their heads. “We had students that thought it was an alarm or an explosion and they took cover as we were leaving the building,” said Daniella Steinberg, the head of the school.
The Hebrew Language Academy, one of three Hebrew charter schools in New York, accepted more than 60 Ukrainian students at the start of the 2022-2023 school year. The refugee children are adjusting to not one but two new languages — English and Hebrew — and to a whole new way of life, far from the devastating war that has engulfed their home country.
The initiative was started at the end of the last school year by Valerie Khaytina, chief external officer at Hebrew Public, the national movement of Hebrew charter schools, who is herself a Ukrainian with ties to a family fleeing the war-torn country. She was looking for a way to help her acquaintances and others who had to flee Ukraine since the start of the war, so she promoted the school on social media groups geared towards refugees.
Lesya Rybchynsky and her twins, Stefania and Mykola, were the first Ukrainians to enroll at the school. When, halfway through the semester, the family moved to Forest Hills, Queens, and then to Ukrainian Village — an immigrant enclave near Manhattan’s Washington Square Park — they insisted on staying at the school. “No Mommy, we don’t want to leave school,” Rybchynsky remembered them telling her.
Rybchynsky shared her positive experience on social media. “This school is the best,” she said. “They helped my children with everything. With food, clothing, computers.” Her posts on social media brought in a wave of other Ukrainian families that had just come to New York and were looking for a school.
“Even today, we had a new student register,” Steinberg said when she spoke to the New York Jewish Week in October. “As soon as they come, we take them.”
Since then, the school has enrolled several new families and is still accepting students.
To make sure they were prepared for the new students and their needs, the school had to make some structural changes: Nina Henig, special education teacher and a native Russian speaker, was promoted to a new role as the director of the multilingual learners department. She was thrilled to take the job.
Most of the Ukrainian children did not come to the school speaking English. However, many of them speak multiple languages, and have some knowledge of the English alphabet — “sometimes more than you would expect,” said Michael Moore, English teacher and founder of the multilingual learners department.
Henig and Moore pull the students out of their regular classes at least once a day to work with them in small groups. “A lot of it is just survival English, initially,” said Moore. “You’d have to be there. It involves a lot of body language.”
The American students at the school, from kindergarteners to eighth-graders, have been a big help in supporting their Ukrainian classmates. “There’s been no sort of culture shock on either side,” said Moore.
Two older students even volunteered to help the new children with their classwork during lunch. “We’re really, really proud of our kids,” said Steinberg. She recalls seeing the students trying to communicate with each other through Google Translate while waiting for the bus. “It’s been a really beautiful thing to watch.”
But English is not the only new language the Ukrainian students are learning: The charter school also teaches modern Hebrew. Opened in 2009, the Brooklyn school was the first established by the Hebrew Charter School Center (now known as Hebrew Public), a network founded by hedge funder Michael Steinhardt and others (in an effort that predated accusations that Steinhardt propositioned and made sexually inappropriate remarks to women in his role as a philanthropist).
Most of the Ukrainian children did not come to the Hebrew Language Academy speaking English, but many of them speak multiple languages and have some knowledge of the English alphabet. (Annika Grosser)
As schools that are publicly funded but privately managed, the Hebrew charters do not provide religious instruction but teach Hebrew language and also offer instruction about Israeli history and culture. The school was diverse even before the influx of Ukrainian children: In 2021, 70% of its 600 students were Black, 20 percent were white and 8 percent were Hispanic and other.
“It kind of gives everybody an opportunity to jump in together,” said Steinberg. “Definitely levels the playing field a little for many.”
In many ways, Henig has been the main point of contact for the Ukrainian students and their families. When the school bell rings, the Ukrainian students run up to her and tell her with excited voices about their day in Ukrainian or Russian (about 68% of Ukrainians speak Ukrainian as a first language, and about 30% of Ukrainians speak Russian as their first language) — with one exception: a little boy who is scared of the school bus and usually gets nervous and quiet at the end of the school day. He and his sister have been living in a shelter in the Bronx and have had to commute three hours every day to get to the school. Their mother does not feel comfortable sharing their names.
“They are not living in good conditions,” said Henig. The family has since moved in with friends because they were not able to stay at the shelter any longer.
Henig has been trying to assist wherever possible and started collecting clothing donations for them. At the end of the school day, she picks the boy up at his classroom, takes him by the hand and leads him downstairs. In the hall leading to the buses, he stands in his oversized shirt that matches the dark circles under his eyes and waits for his sister to get out of class. But when the other Ukrainian students show up, his face lights up.
Helping the students adjust to their new environment is not an easy process. “I think the greatest challenge is the trauma that they have experienced,” said Steinberg.
Such trauma can be triggered in everyday situations, like a mandatory fire drill. The teachers had a faculty meeting with an expert on post-traumatic stress and tried to prepare the Ukrainian students by explaining the drill to them beforehand, but some of them still went down to the floor and put their hands over their heads.
“It kind of breaks our hearts,” said Steinberg. “Things that we can’t fix overnight and things that we feel a little bit powerless over and sad for them.” Professional expertise was needed. The school decided to hire a social worker from Ukraine to provide at-risk counseling and other emotional support to the Ukrainian children, three days a week.
With all the stress and trauma that the children have been through over the last months, it is a rewarding experience to see them opening up to their new environment. “I was worried that they wouldn’t be happy. But they are and they are excited to come to school,” said Steinberg. “It’s just the kids starting to feel comfortable, starting to speak English, starting to talk to us, where at the beginning they were so afraid. Those are the moments we’re trying to hold on to.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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