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Can Manischewitz make matzo ball soup hot again?
Last weekend, I was walking through Lower Manhattan, when I strolled past something confusing. Several women in matching baby blue leggings and puffer coats were dancing to pop music in a small park outside the Soho Apple store, surrounded by ice blocks with something — it was hard to tell what — frozen inside them. As I got closer, I realized that they were handing out some kind of greens-boosted energy drink. The set-up was a made-for-Instagram PR stunt.
The whole point of the event seemed to be to cultivate a cool Manhattanite sheen for the brand. People were taking cans of the beverage, because why not — it was free! No one, however, was hanging out and dancing with the paid promoters, who were dancing conspicuously alone. The drink, which was gross, piled up in nearby municipal trashcans. The whole thing left a sour taste in my mouth, and not just from the fake sweetener in the beverage. Do these stunts sell energy drinks? Do they sell anything at all?
These questions were front of mind when I showed up at an art exhibit at a gallery on the Lower East Side. The art show was called SOUP, and it was hosted by Manischewitz to mark the launch of, yes, a line of jarred soups.
When I walked in, there was a solid crowd mingling in the gallery. Photos from Manischewitz’s newest ad campaign from Ohad Romano — a delightfully campy set of family photos featuring, of course, jars of soup — hung on one wall, opposite the soup-free work of two other Jewish artists, psychedelic scenes by Dan Weinstein and colorful objects from Rosemarie Gleiser.
Orange-aproned waiters passed around teacups full of soup and a bartender made gin and tonics featuring Cel-Ray and spritzes with Manischewitz wine. (The wine is owned by a different company than the food products, so was unrelated to the event.) There was a line in the back room to get Manischewitz-themed patches sewn onto Manischewitz-branded hats. A baby on a woman’s hip giggled. A man in a sharp suit, cravat and kippah laughed with a group of friends as they all sipped chicken soup with matzo ball floaters.
But what did any of it have to do with actually selling soup?
Talia Sabag, a marketing manager at Manischewitz, told me that the art show was part of the rebrand that the company has been rolling out over the past few years. Their boxes of matzo went from a bookish off-white to a bright orange, with scribbled illustrations of little figures carrying bowls of soup across the box that look like they should have walked out of the Jewish Almanac. The company told The New York Times, in 2024, that the rebranding effort was to refresh the brand, but also to target a new base of “culturally curious” consumers. In short, they wanted to sell kosher products to everyone, not just Jews.
Nearly everyone at the art show’s opening, however, seemed to be Jewish. More relevantly, the show was only planned to be up for six days.
While I sipped my teacup of soup, I asked Sabag what the show was meant to achieve for the brand. At first, she stuck to the message, arguing that the show was exactly what it said it was: an art show about soup.
“We want to celebrate the interwoven ways cuisine plays a role in communicating Jewish culture to ourselves and to the world,” she said with a bright smile, all symbolized by “the warmth of soup!”
Eventually, though, we got down to it: “A lot of studies do show that Gen Z does buy products based on that coolness factor,” Sabag told me. (She mentioned Nutter Butter as an example; the cookie started posting surreal, apocalyptic memes and saw their sales spike as a result.) In the words of the Gen Z buyers the brand is trying to attract, the art show is aura farming.
But is it possible to make Manischewitz cool? The brand is so iconic, so central to American Judaism, that it almost feels like asking whether it’s possible to make Judaism itself cool. Whether or not Judaism needs help in that arena is an open question, but plenty of people and brands have been trying to boost its coolness factor, whether it’s handbag designer Susan Alexandra’s glitzy launch party for her line of Judaica or the transgressive Bushwick burlesque show, Sinner’s Shabbat.
“We want to open up the conversation to the younger generations of course,” Sabag said. “But we’re not neglecting our core audience: our bubbes.” That means balancing nostalgia and hipness.
It’s almost impossible to purposefully construct coolness; by its nature, it resists trying. Usually, trying to be cool can only backfire, like the event with the energy drink dancers.
But I have to admit: The art show was kind of cool. It nailed its aesthetic, embracing the absurdity and surrealism of a moment in which a historic, grandmotherly brand like Manischewitz would be running an aura farming event, tonally a perfect fit for an irony-pilled era. Yet it also took itself seriously in the right ways; it was, ultimately, an actual art show with Jewish artists’ work in a neighborhood with deep Jewish roots, serving historic Jewish food. It felt genuine and rooted even as it was irreverent. Every detail was thoughtful. The drinks were actually good. The soup was exactly the same as ever.
The truth is, Manischewitz’s rebrand is cool because Manischewitz has always been cool. So has Judaism.
The post Can Manischewitz make matzo ball soup hot again? appeared first on The Forward.
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New Report Reveals Rampant Human Rights Abuses in Iran as Activists Warn of Another Wave of Mass Executions
People attend Eid al-Fitr prayers, marking the end of Muslim holy fasting month of Ramadan, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 21, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
A new report reveals the widespread scale of human rights abuses in Iran over the past year, as activists warn the regime may carry out another wave of mass executions to suppress growing opposition amid deepening unrest.
The Human Rights Activists News Agency (HRANA), an independent group monitoring Iran, released a report last week, timed for Nowruz, the Persian New Year, outlining a deeply concerning human rights situation over the past 12 months, citing crackdowns on protesters, harassment of activists, threats to minorities, executions of children, violations of women’s rights, and dire prison conditions.
According to HRANA’s Statistics and Documentation Center, 78,907 people were arrested on ideological or political grounds from March 2025 to March 2026, highlighting a pervasive climate of repression across the country.
But the report warns that the number of arrests is likely much higher, given the difficulty of tracking such cases — especially earlier this year during recent nationwide anti-government protests, which security forces violently crushed, leaving thousands of demonstrators tortured or killed.
HRANA reports that at least 6,724 protesters, including 236 children, were killed during these protests, with an additional 11,744 cases still under verification. Multiple reports have put the death toll at over 30,000.
During the regime’s violent crackdown, the group also recorded 25,877 people sustaining serious injuries, with 53,777 arrests occurring on just Jan. 8 and 9 alone.
On women’s rights, HRANA reports that 105 women were murdered, including seven so-called “honor killings” — murders committed under the pretext of preserving family honor — and documents 68 cases of rape or sexual abuse.
Recent media reports indicate that Iranian security forces raped and tortured medical staff who treated wounded anti-regime protesters during the country’s nationwide uprising in January, targeting them in a campaign of intimidation against those aiding demonstrators.
As in past years, executions remain one of the starkest manifestations of human rights abuses in Iran, with at least 2,488 people executed last year, including 63 women and two children, 13 of them carried out publicly.
According to a report by Harm Reduction International (HRI), a global organization tracking drug policy and human rights, 955 people were executed for drug-related offenses in 2025 — an average of roughly three per day — with over 1,000 more currently on death row.
Nearly one in four of those executed were from ethnic minority groups, more than one in five were foreign nationals, and the majority were poor, accused of minor drug offenses, and denied proper legal protections, the report notes.
As the regime continues its campaign of executions, the report says at least 222 children have been left without parents.
United Nations Special Rapporteur on human rights in Iran Mai Sato denounced the regime’s brutal treatment of individuals accused of drug crimes, highlighting the disproportionate impact on vulnerable families.
“Many of the drugs-related cases in Iran involve young fathers from minority ethnic backgrounds experiencing economic hardship who face not only execution but also confiscation of their limited assets – including family homes and farmland – devastating their families long after their execution,” Sato said in a statement.
According to HRI’s latest report, at least 65 executions were carried out in secret without prior notice, denying families the chance to say goodbye, and some occurred despite ongoing legal proceedings.
Iranian security forces also systematically used coercion and torture, while denying prisoners access to legal counsel, to force illegitimate confessions.
HRI also reports that under Iran’s Islamic Penal Code, the principle of elm‑e‑qazi — which allows judges to determine guilt based solely on circumstantial evidence without confessions or witnesses — is frequently applied arbitrarily.
With an increasing number of reports exposing the scale of systematic abuses across the country, human rights groups are warning that the death toll may climb sharply, with over 100 detainees at risk of execution.
Last week, three young Iranian men, including 19-year-old wrestling champion Saleh Mohammadi, were executed as the regime intensifies its crackdown on dissent, The Associated Press reported.
Mahmood Amiry-Moghaddam, head of Oslo-based Iran Human Rights, told the AP the executions are “intended to instill fear in society and deter new protests” amid deepening unrest.
On Monday, Iran’s judiciary confirmed that cases tied to the January protests have reached final verdicts and warned that those convicted would face no leniency.
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‘Verbal sparring’ at a conference for religious Jews breaking from Israel orthodoxy? That’s not what I experienced
To the editors:
The Forward‘s article about the recent Smol Emuni conference seems to describe a different event than the one that I attended. There were certainly different viewpoints among the people assembled at the gathering for religious Jews who, per the organization’s mission, seek “justice, equality, and dignity for Jews and Palestinians.” And there were views and perspectives shared that felt challenging or even difficult to hear.
But to assert, as the Forward‘s article did, that the conference was riven by strife and anger is simply not true.
The basis of the article’s claim, and the focus of a flurry of subsequent op-eds and blog posts, was Rabbi Saul Berman’s address to open the afternoon session. Berman used his remarks to criticize the Palestinian activist who had spoken in the morning; in doing so, he invoked a broad, monochromatic description of Islamic theology that felt out of place to some of us, including me.
Berman argued that Islamic Law prohibits any territorial concession, suggesting that Islamic law, but not Jewish law, continues to make peace impossible. The implication that Jewish theology has not blocked work toward peace is quite problematic, given the central role of religious leaders and communities in building settlements and in right-wing politics in Israel.
It is precisely this line of argument that many came to this conference to escape. In too many Jewish communities, it feels impossible to acknowledge the ways in which Judaism has contributed to Palestinian suffering and injustice. Smol Emuni was created in part to end that silence. That is why Berman’s words felt jarring.
But reading the Forward‘s article, one might think that Berman spoke with anger or that the audience actively derided him.
In fact, Berman spoke for close to 20 minutes. As far as I could see, everyone listened to him attentively. Most of the audience applauded when he concluded; I heard no boos. While a few people came and went during his remarks, as is the case at any such event, I saw no evidence that anyone “walked out in protest.”
One of the organizers did feel the need to note, after Berman concluded, that the conference organizers specifically did not share all of his views. She did so gracefully, while thanking him warmly for speaking and affirming her deep respect for him. I do not know how Berman felt, but he was not visibly angered and he stayed for the remainder of the program.
It was an awkward moment, to be sure, but not one of rancor or disrespect. It certainly did not define the conference, which elevated a range of important voices and viewpoints that I found both thoughtful and thought-provoking.
The post ‘Verbal sparring’ at a conference for religious Jews breaking from Israel orthodoxy? That’s not what I experienced appeared first on The Forward.
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Iran Launches Missile Featuring Poster Thanking Spanish PM Pedro Sánchez
An Iranian missile carries a poster of Spanish Prime Minister Pedro Sánchez, featuring a message in Farsi and English thanking him for condemning the war and praising Tehran. Photo: Screenshot
Iran has launched a missile toward “US-Israeli assets” bearing a poster thanking Spanish Prime Minister Pedro Sánchez for what it portrayed as his support for the regime and condemnation of the ongoing US-Israeli military campaign in the Middle East.
According to Iranian state-owned and semi-official media, the Islamic Revolutionary Guard Corps (IRGC) on Sunday released footage of a missile carrying a poster of the Spanish leader, thanking him for his message of solidarity as part of one of the regime’s latest propaganda moves.
“We praise the Spanish minister who calls this war illegal. We say: not only is this war illegal, it is also inhuman. Thank you, Prime Minister,” the poster reads, featuring a portrait of Sánchez in both Farsi and English.
Iran released footage of the 75th wave of missile attacks against US-Israeli assets.
Follow: https://t.co/B3zXG73Jym pic.twitter.com/Z1aY7cRT5M
— Press TV
(@PressTV) March 22, 2026
Ahead of a European Union summit in Brussels last week, Sánchez once again denounced the ongoing war against Iran, saying Madrid “has condemned the war from the very first moment” and describing the US-Israeli operations against the regime as “illegal.”
As diplomatic ties between Madrid and both Washington and Jerusalem fray over Spain’s refusal to back the US–Israeli offensive and its increasingly outspoken posture on the conflict, Israel’s Foreign Ministry blasted the move as a troubling alignment with Tehran’s narrative.
“Pedro Sánchez – Iran’s mullah regime is thanking you by putting your words on the missiles it fires at civilians in Israel and the Arab world,” the statement read.
“How does it feel knowing your face & words are on these missiles?” it continued. “Keep in mind that Europe – including Spain – is within range of these missiles.”
Pedro Sánchez – Iran’s mullah regime is thanking you by putting your words on the missiles it fires at civilians in Israel and the Arab world.
How does it feel knowing your face & words are on these missiles?
Keep in mind that Europe – including Spain – is within range of… pic.twitter.com/emDyJPokkh
— Israel Foreign Ministry (@IsraelMFA) March 23, 2026
In one of its most recent moves, the Spanish government blocked the United States from using its bases for military operations against the Islamist regime, prompting US President Donald Trump to threaten Madrid with the suspension of trade ties.
Iran earlier this month praised Spain for its decision.
Since the start of the war in Gaza in October 2023, Spain has become one of Israel’s fiercest critics, a stance that has only intensified in recent months, coinciding with a shocking rise in antisemitic incidents targeting the local Jewish community — from violent assaults and vandalism to protests and legal actions.
From unilaterally recognizing a Palestinian state to repeatedly branding the war in Gaza a “genocide,” Sánchez has spearheaded an aggressive diplomatic campaign aimed at undermining and isolating the Jewish state on the international stage.
Most recently, Spain permanently withdrew its ambassador from Israel, further straining relations and garnering the praise of the Palestinian terrorist group Hamas.
Last year, the Spanish government announced a ban on imports from hundreds of Israeli communities in the West Bank, eastern Jerusalem, and the Golan Heights.
In September, Spain passed a law to take “urgent measures to stop the genocide in Gaza,” banning trade in defense material and dual-use products from Israel, as well as imports and advertising of products originating from Israeli settlements.
Spanish officials also announced that they would bar entry to individuals involved in what they called a “genocide against Palestinians” and block Israel-bound ships and aircraft carrying weapons from Spanish ports and airspace.
As the local Jewish community continues to face an increasingly hostile climate and targeted violence, Sánchez has drawn mounting criticism from political opponents and Jewish leaders who accuse his rhetoric of fueling antisemitic hostility across the country.