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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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The stories of Passover and Pittsburgh share a common humanity
At the heart of the Passover story is an act of courage that feels both ancient and urgent.
Before the plagues, before the parting of the Red Sea, a man named Moses made a brave choice. Saved and raised by the Pharaoh’s daughter, he could have looked away from the suffering of others. But instead, Moses recognized his connection to and the humanity of the Israelites, insisting that Pharaoh let his people go.
We often tell the Passover story as one of liberation, and it is. But it is also a story about the risk of crossing divides in society and the tension between extending an open hand or isolating yourself.
That tension is not confined to ancient Egypt: it persists within the Jewish community today. In the wake of the 2018 Pittsburgh synagogue shooting, much of the conversation understandably focused on security, accountability and the urgent need to confront antisemitism directly. The intensity and urgency of that conversation has only increased as Jewish Americans face more hate than ever in our post-Oct. 7 reality. Security and accountability are essential. But on its own, hardening our institutions is not enough. We must also engage in the hard work of educating and building connections across lines of difference.
Hate festers in the absence of relationships across those boundaries, and confronting it requires human connection. When we build compassionate, healthy communities, we begin to heal the persistent societal wounds, such as antisemitism and hatred, that divide us.
In the days and weeks following the attack in Pittsburgh, something remarkable happened: communities that could have remained distant instead drew closer. Muslim neighbors raised money to help cover the cost of funerals and Christian congregations opened their doors, providing the Tree of Life Congregation a safe place for worship services and to gather in community. In those dark days, Pittsburghers, and people from near and far, prayed, cried and raised their voices in song together. They modeled a response to hate rooted in shared humanity.
Passover asks something similar of us. Each year at the Seder table, we are instructed not simply to retell the story but to see ourselves within it, to remember what it felt like to be strangers in a strange land. The Passover Haggadah commands us to welcome the stranger as we were once strangers in the land of Egypt.
The story is a call to action, asking us to recognize the common roots that unite us all. If we are to truly embrace the stranger, then our work must extend beyond our own community and bring people of different backgrounds together to cultivate mutual understanding and learn more about our neighbors. That mandate guides our work at The Tree of Life. We are building a new institution rooted in Pittsburgh with national impact, dedicated to inspiring courageous action and creating compassionate communities. We are bringing people together to engage with one another and to stay connected even when it is hard.
Our programs focus on inquiry, connection, and community engagement, remembering our past and celebrating Jewish tradition and joy. For example, the Holocaust Center of Pittsburgh, one of our core programs, worked closely with Lily Sassani, a local Girl Scout, to develop a Holocaust Education patch, which is now available to all Girl Scouts. The LIGHT Education Initiative, our cornerstone education program, hosts the Eradicate Hate Student Summit, which in 2025 brought together 450 attendees and, with the support of the Grable Foundation and Benedum Foundation, offered $1,000 grants to 34 schools in southwestern Pennsylvania to design and deliver programming on their campuses.
We’re also sharing the story of what happened on Oct. 27, 2018, the history of antisemitism in America and our work to uproot hate in a traveling exhibition visiting communities across the country, beginning in Pittsburgh and next headed to Broward County, Florida, home to Parkland, another community sadly shaped by tragedy. The exhibition offers a peek into what we will be doing in Pittsburgh at the site of the deadliest antisemitic attack in United States history.
Empathy and understanding are powerful antidotes to hate. Developing both is slow, but important. Beloved Squirrel Hill resident Mr. Rogers knew this and exemplified it. He famously responded to racist ideas of his time, not through loud condemnation but by modeling a different way forward. Amid contentious debates over segregated pools, he invited a Black character, Officer Clemmons, to join him in cooling his feet in a small wading pool and sharing a towel. He didn’t argue; he demonstrated.
We are not naive, nor do we think there is a single answer to the challenges and divisions we all face. What we do know, however, is that at the same time that antisemitism has increased exponentially in recent years, divides are deepening and isolation is rising. Pew Research suggests that approximately eight in ten Americans say they cannot even trust people of different political opinions to agree on basic facts.
When antisemitism is rising and trust is waning, the instinct is often to pull back; to ignore the forces of good at work and hide behind walls. Imagine if Moses had remained in Midian, continuing his exile. Ours would be a very different story.
Instead, Moses stepped out in faith and sought community. For the truth is, liberation is not only about moving past a place of discomfort, grief and hardship. It is about what we choose to build afterward and who we bring along the way. Only by recognizing our common humanity and building bridges across lines of difference can we bring about the better future that the youngest people seated at our Seder tables deserve.
The post The stories of Passover and Pittsburgh share a common humanity appeared first on The Forward.
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Trump Says US May Exit Iran War Soon, Threatens to Quit NATO
Emergency personnel operate around a destroyed car following a targeted Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israel conflict with Iran continues, in Beirut, Lebanon, March 31, 2026. Photo: REUTERS/Stringer
The United States will end its war on Iran fairly soon and could return for “spot hits” if needed, President Donald Trump told Reuters on Wednesday, hours before he was scheduled to make a primetime address to the nation.
Trump also said he would state in the speech, which is due at 9 pm EDT (0100 GMT on Thursday), that he was considering withdrawing the US from the NATO alliance.
Asked when the United States would consider the Iran war over, Trump said: “I can’t tell you exactly … we’re going to be out pretty quickly.”
He was expected to reiterate a two-to-three-week timetable for ending the war in Iran during the address, a White House official later said.
US action had ensured Iran would not have nuclear arms, Trump said: “They won’t have a nuclear weapon because they are incapable of that now, and then I’ll leave, and I’ll take everybody with me, and if we have to, we’ll come back to do spot hits.”
An Iranian official, Mehdi Tabatabai, said in a post on X that an important letter to the American people from Iran‘s President Masoud Pezeshkian would be released “in a few hours.”
TRUMP CONSIDERS QUITTING NATO
Global oil supplies were expected to be hit twice as hard this month as in March, the International Energy Agency said on Wednesday, underlining the urgent need for an end to the conflict Trump began with Israel on Feb. 28.
Trump said separately on social media that Iran had asked for a ceasefire but that he would not consider it until Tehran ceased blocking the Strait of Hormuz, a major fuel shipment route. Iran denied making any such request.
Two security sources from Pakistan, which is mediating in the conflict, earlier told Reuters that Islamabad had proposed a temporary ceasefire to both sides but had not heard back from either.
US Vice President JD Vance communicated with intermediaries from Pakistan about the Iran conflict as recently as Tuesday, a source briefed on the matter told Reuters on Wednesday. At Trump‘s direction, Vance signaled privately that Trump was open to a ceasefire as long as certain US demands were met, including reopening the Strait of Hormuz, the source said.
Trump had signaled on Tuesday he could wind down the war in two to three weeks even without a deal, and scaled up threats to pull the US out of the NATO defense alliance if European states did not help stop Iran threatening the waterway.
In his remarks to Reuters on Wednesday, Trump said he would express his disgust with NATO for what he considers the alliance’s lack of support for US objectives in Iran.
European states took pains to appear unruffled, and France’s junior army minister Alice Rufo said operations by NATO in the Strait of Hormuz would be a breach of international law.
JET FUEL AND DIESEL SHORTAGE
The conflict has spread across the region and caused major energy disruption.
IEA head Fatih Birol said the main issue so far from Iran‘s effective closure of the Strait of Hormuz was the lack of jet fuel and diesel that was already a problem in Asia and would hit Europe in April or May.
The head of European budget airline Ryanair said jet fuel supply to Europe could be disrupted from June if the conflict did not end in the next month, potentially forcing the airline and rivals to consider cancelling summer season flights.
Businesses around the world are struggling, with cosmetics and tea among the latest sectors to report difficulties.
However, global stocks rallied and oil prices fell almost 3% as hopes of a de-escalation fueled the biggest rebound in regional equities in more than three years.
Higher fuel prices are already weighing on US household finances before the November midterm elections, with two-thirds of Americans believing the US should work to exit the Iran war quickly, a Reuters/Ipsos poll found.
TANKER HIT OFF QATAR
Drones hit fuel tanks at Kuwait’s international airport, causing a big blaze, and authorities in Bahrain reported a fire at an undisclosed company facility from an Iranian attack.
Qatar said an oil tanker leased to state-owned QatarEnergy was hit by an Iranian cruise missile in Qatari waters, but that there were no injuries or environmental damage.
An overnight strike hit Shahid Haghani Port, Iran‘s largest passenger terminal, deputy regional governor Ahmad Nafisi told state media, calling it a “criminal” attack on civilian infrastructure.
Iran has fired repeatedly on Gulf countries, some home to US bases, during the conflict, and is using the Strait of Hormuz, a conduit for a fifth of global oil and liquefied natural gas, as a bargaining chip.
Iran‘s Revolutionary Guards have threatened to hit US companies in the region including Microsoft, Google, Apple, Intel, IBM, Tesla, and Boeing, from 8 pm Tehran time (1630 GMT) on Wednesday. Trump has said he was not concerned.
LATEST STRIKES
In Tel Aviv on Wednesday, evening air raid sirens and air defense systems were repeatedly triggered as Iran fired a volley of missiles around an hour before the start of Passover, the Jewish festival of freedom.
Israel’s fire and rescue service said there had been multiple “impacts” in the greater Tel Aviv area. It was not immediately clear if the impacts were caused by missile strikes or debris from missile interceptions.
Shortly after the latest Iranian attack, the Israeli military said in a statement that the Air Force was carrying out strikes on dozens of targets across Tehran.
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UK Police Arrest 3 More Men Over Arson Attack on Jewish Community Ambulances
Charred remains of ambulances belonging to Hatzola, a Jewish community organization, which were set on fire in an incident that the police say is being treated as an antisemitic hate crime, in northwest London, Britain, March 23, 2026. Photo: REUTERS/Hannah McKay
British police said on Wednesday they had arrested three more men in connection with an arson attack on Jewish community ambulances in north London last month.
The ambulances were set on fire on March 23 in what British Prime Minister Keir Starmer described as a “deeply shocking antisemitic arson attack.”
The SITE Intelligence website has said an Iran-aligned multinational militant collective called Islamic Movement of the People of the Right Hand had claimed responsibility for the incident near a synagogue in the Golders Green area of London.
Counter-terrorism officers are heading the investigation, but as yet the incident is not being treated as terrorism.
The Metropolitan Police said the three men, aged 20, 19, and 17, had been arrested at separate addresses in east London on suspicion of conspiracy to commit arson with intent to endanger life.
Two were British nationals, while the third was a dual British-Pakistani national. Last week, detectives detained two British nationals aged in their 40s and later released both on police bail.
“We know concern among the Jewish community remains high, but I hope these arrests show that we are doing everything we can to bring those responsible to justice,” said Commander Helen Flanagan, Head of Counter Terrorism Policing London.