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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Trump Proclaims Isolationist Critics ‘Are Not MAGA’ While Defending Mark Levin From Vulgar Insult
US President Donald Trump speaks during a visit at Fort Bragg, North Carolina, US, Feb. 13, 2026. Photo: REUTERS/Elizabeth Frantz
An uncouth online argument between two of the most prominent American conservative commentators inspired an intervention on Sunday night from US President Donald Trump, who backed radio host Mark Levin during a heated exchange with podcaster Megyn Kelly.
Trump also defended his policy toward Iran in his Truth Social post, lambasting isolationist critics of his foreign policy as not being part of his so-called “Make America Great Again (MAGA)” movement.
“Mark Levin, a truly Great American Patriot, is somewhat under siege by other people with far less Intellect, Capability, and Love for our Country. Mark is Tough, Strong, and Brilliant, hence the nickname, ‘THE GREAT ONE,’ conceived by our MAGA friend, the wonderful Sean Hannity,” Trump wrote before effusively praising Levin as “a true Conservative, and Intellect” who was “far smarter than those who criticize him but, above all, he is a man of Great Wisdom.”
Trump warned that “those that speak ill of Mark will quickly fall by the wayside, as do the people whose ideas, policies, and footings are not sound.” He went on to proclaim, “THEY ARE NOT MAGA, I AM, and MAGA includes not allowing Iran, a Sick, Demented, and Violent Terrorist Regime, to have a Nuclear Weapon.”
Repeating his pledge to obliterate the Islamic regime in Iran, Trump vowed that “MAGA is about stopping them cold, and that is exactly what we are doing. GOD BLESS OUR GREAT MILITARY, WHICH I HAVE REBUILT SINCE THE BEGINNING OF MY FIRST TERM, TO ACHIEVE EVERLASTING PEACE THROUGH STRENGTH. MAKE AMERICA GREAT AGAIN!”
While not naming the specific individuals who had attacked Levin, online observers recognized the commander-in-chief had written in response to a provocative exchange between “the Great One” and Kelly which had devolved into grade-school-level taunting.
In recent months, Kelly has earned the ire of pro-Israel advocates due to her decision to align herself with the antisemitic positions and conspiracy theories promoted by fellow podcasters Tucker Carlson, Candace Owens, and Nick Fuentes. During a discussion with Carlson in January, Kelly praised Fuentes — a man who has celebrated Adolf Hitler, promoted Joseph Stalin, supported Hamas, and urged his “Groyper” followers to rape women — as “very interesting and he’s very smart.” She said, “There is value to be derived from that guy’s messaging.”
Kelly, Owens, Carlson, and Fuentes have also been adamantly opposed to the US military campaign against Iran, claiming without evidence that Israel dragged Trump into the conflict.
On Sunday, Levin wrote on X: “Poor Megyn Kelly. An emotionally unhinged, lewd, and petulant wreck. She’s completely revealed and destroyed herself. She’s everything people say she is, but much worse. Never an intelligent, thoughtful, or substantive comment. Utterly toxic.”
Kelly reposted Levin’s remarks before she struck below the belt. In a post that has since received 6.3 million views, Kelly wrote, “Micropenis Mark @marklevinshow thinks he has the monopoly on lewd. He tweets about me obsessively in the crudest, nastiest terms possible. Literally more than some stalkers I’ve had arrested. He doesn’t like it when women like me fight back. Bc of his micropenis.”
Levin then reshared Kelly’s jab at his manhood and responded with a Freudian implication, writing, “Busy Sunday morning for Megyn Kelly. She wakes up and has ‘micrope*is’ on her mind. Suffice to say, if it talks like a harlot, and posts like a harlot, it’s … well, you know the rest. Shalom!”
Early Monday morning, Kelly doubled down on her vulgarity and responded to Trump’s Truth Social post, suggesting that Levin had requested support.
“Micro penis @marklevinshow is such a SMALL MAN he had to go beg the president for a pat on the head (in the middle of a war!) to make himself feel better about … well, you know,” Kelly wrote. “This, after one mean tweet about him – following his 111 (!) nasty, non-stop, personal, misogynistic attacks on me. (Fox has an OBSESSED HARASSER on its hands.)”
Kelly added, “Just like all feckless, weakling bullies Micro can dish it out but he can’t take it. After just one post putting the so-called ‘great one’ in his place, he ran crying to Daddy.”
Rejecting the charge that he had solicited support in their flame war from the president, Levin wrote on X that “no, I did not speak to the president about releasing any statement. These reprobates have nothing but lies and conspiracies and hate. And the more they talk and post, the more people have had enough of them. They will eventually dry up and blow away, like those who’ve come before them.”
On Sunday night, Levin thanked Trump for his praise, writing, “I am beyond humbled by your words and graciousness in writing such a beautiful note and sharing it on Truth Social. I am honored that you took the time to write it. Your courage, strength, and moral clarity are truly unparalleled. And your leadership has made our country and the world much safer.”
Six hours after Kelly’s initial insult against Levin, her ally Owens took her own shot, writing in a long note on X that “no matter how many articles Bari Weiss publishes or how many monologues Mark Levin stammers through, the overwhelming majority of people in the world sense that Charlie Kirk was murdered for opposing this war and that Israel’s hands are not clean in the story.”
Owens further aligned herself with Carlson and Kelly, stating, “People like myself and like Tucker Carlson and Megyn Kelly (however ignorant we may or may not have been in our earlier assessments) once genuinely supported Israel and thought Zionism was a moral position.”
Continuing to advance her conspiracy theory of Israeli involvement in the murder of her friend Kirk, Owens wrote, “In their sheer arrogance, rather than meaningfully working to restore relationships, zionists continue to use tactics of slander, deception, law-fare and yes, murder to force their perspectives. They no longer seem capable of making a distinction between illusion and reality. They wrongly assumed that with enough money, they could purchase truth.”
On Monday, former US Rep. Marjorie Taylor Greene backed Kelly in the feud, writing, “I wholeheartedly support Megyn Kelly telling the world that Mark Levin has a micropenis. It’s the most deserved insult and I don’t care if it’s vulgar. And Trump’s gigantic defense of Levin only enraged the base more. People are DONE. MAGA destroyed by micropenis Mark Levin.”
Greene had written her comment in response to Kelly defending her rhetoric to far-right influencer Mike Cernovich, who criticized the intra-right battle as a “total distraction to spend hours a week reacting to each other. It’s slave behavior.”
Kelly responded to Cernovich by justifying herself, writing, “Disagree. You can take the high road and ignore for a while but eventually after hundreds of tweets/attacks you punch the bully in the rhetorical face. And then he goes running to daddy about his Micropenis.”
While debates about Israel and the Iran war may engage online pugilists with audiences to entertain, polling shows that the vast majority of Republicans (85 percent) and self-identified “MAGA” supporters (91 percent) back Trump’s decision to bomb the Islamic regime in Iran.
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German Antisemitism Commissioner Leaves the Left Party Over Anti-Israel Stance, Lack of Support Amid Death Threats
Andreas Büttner (Die Linke), photographed during the state parliament session. The politician was nominated for the position of Brandenburg’s antisemitism commissioner. Photo: Soeren Stache/dpa via Reuters Connect
Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany, has resigned from the Left Party, citing a rise in antisemitism within the ranks, relentless personal attacks, and a party climate that has become intolerable.
“I struggled with this decision for a long time, as I have felt a deep connection to the party over many years,” Büttner wrote in a letter to the party leadership, as reported by German media.
“But I have reached a point where I must acknowledge that I can no longer remain a member of this party without betraying my own convictions,” he continued.
According to several German media reports, the commissioner, who had been a member of the Left Party since 2015, said he was resigning over the party’s handling of antisemitism, internal expulsion proceedings aimed at removing him, and relentless personal attacks.
“The fight against antisemitism is a task that transcends party lines,” Büttner wrote in his letter. “All the more shocking for me is what I have had to witness within my own party for years.”
He criticized the Left Party’s rejection of the International Holocaust Remembrance Alliance’s (IHRA) definition of antisemitism, noting that the party falsely regards it as a tool to repress protest while continuing to relativize antisemitic rhetoric.
IHRA — an intergovernmental organization comprising dozens of countries including the US and Israel — adopted the “working definition” of antisemitism in 2016.
Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations.
In his letter, Büttner also condemned the Left Party in Lower Saxony, a federal state in northwestern Germany, for its position on Zionism, insisting that challenging Israel’s right to exist is unacceptable — especially after the state convention passed resolutions branding Israel a “genocidal state” and an “apartheid state.”
“These resolutions are no longer acceptable to me,” he said.
In recent years, Büttner has faced not only external threats but also a sustained campaign of insults and defamation from members within his own party.
“The way my own party has handled attacks against me is particularly troubling,” Büttner wrote in his letter. “Instead of clear solidarity, I have too often experienced silence.”
Federal party leader Jan van Aken expressed regret over Büttner’s resignation but rejected any accusations of antisemitism within the Left Party, reiterating that the party “stands unequivocally against antisemitism.”
Earlier this year, Büttner endured two personal attacks within a single week, the second escalating into a death threat.
The Brandenburg state parliament received a letter threatening Büttner’s life, with the words “We will kill you” and an inverted red triangle, the symbol of support for the Islamist terrorist group Hamas.
A former police officer, Büttner took office as commissioner for antisemitism in 2024 and has faced repeated attacks since.
In the week prior to this latest attack, Büttner’s private property in Templin — a town approximately 43 miles north of Berlin — was targeted in an arson attack, and a red, inverted Hamas triangle was spray-painted on his house.
According to Büttner, his family was inside the house at the time of the attack, marking what was at the time latest assault against him in the past 16 months.
In August 2024, swastikas and other antisemitic symbols and threats were also spray-painted on his personal car.
Like most countries across Europe and the broader Western world, Germany has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to newly released figures, the number of antisemitic offenses in the country reached a record high in 2025, totaling 2,267 incidents, including violence, incitement, property damage, and propaganda offenses.
By comparison, officially recorded antisemitic crimes were significantly lower at 1,825 in 2024, 900 in 2023, and fewer than 500 in 2022, prior to the Oct. 7 atrocities.
Officials have noted that the real number of antisemitic crimes registered by police is likely much higher, as many do not get reported.
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Over 100 Groups Call on University of California to Address Campus Antisemitism
Illustrative: Students attend a protest encampment in support of Palestinians at University of California, Berkeley during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Berkeley, US, April 23, 2024. Photo: Carlos Barria via Reuters Connect
Over 100 Jewish advocacy groups have signed a petition imploring the University of California (UC) system to confront faculty antisemitism amid the fallout over a new AMCHA Initiative report which argued that professors accelerated the campus antisemitism crisis by promoting the use of their platforms to promote anti-Jewish tropes in the name of opposing Israel and Zionism.
“We urge the [UC Board of Regents] to act now: stop faculty and academic units from using UC authority, resources, classrooms, and UC-branded platforms to advance political advocacy as institutional practice by strictly enforcing UC’s existing rules, and strengthening them where needed,” said the petition, which has so far amassed 124 signatures from groups, as well as 4,000 individuals. “This is not about policing faculty speech. It is about enforcing the crucial boundary between private speech and institutional advocacy.”
It continued, “When that boundary disappears, academic norms break down and students face harassment, intimidation, and exclusion. We call on you to protect students, restore the university’s academic integrity, and rebuild public trust in the University of California.”
The petition’s signatories include Alums for Campus Fairness, the Harvard Jewish Alumni Alliance, Scholars for Peace in the Middle East, The Lawfare Project, Zionist Organization of America, and Students Supporting Israel (SSI).
The AMCHA Initiative report, titled “When Faculty Take Sides: How Academic Infrastructure Drives Antisemitism at the University of California” examined the “antisemitism crisis” across UC campuses since Hamas’s Oct. 7, 2023, massacre across southern Israel. It included dozens of examples of faculty antisemitism, including their calling for driving Jewish institutions off campus; founding pro-Hamas, Faculty for Justice in Palestine (FJP) chapters; and endorsing institutional adoption of the boycott, divestment, and sanctions (BDS) movement against Israel.
The University of California system is a microcosm of faculty antisemitism, the AMCHA Initiative explained in the exhaustive 158-page report, which focused on the Los Angeles, Berkeley, and Santa Cruz campuses.
“The report documents how concentrated networks of faculty activists on each campus, often operating through academic units and faculty-led advocacy formations, convert institutional platforms into vehicles for organized anti-Zionist advocacy and mobilization,” the report said, adding that the University of California, Los Angeles (UCLA) alone holds at least 115 faculty endorsers of the BDS movement, according to the report. Meanwhile, dozens of its academic departments issued statements of support of the pro-Hamas encampments which struck college campuses during the 2023-2024 academic school year and became the hubs of antisemitic assault and discrimination.
It also said that FJP chapters offered more than supportive words, “defending and helping orchestrate boycott-aligned activism (including encampment demands), seeking to deplatform Israeli speakers, and filing an amicus brief … that denied Zionism’s place within Jewish identity and defended exclusionary encampment conduct toward Zionist Jewish students, including expulsion from campus spaces.”
UC Office of the President spokesperson Rachel Zaentz reportedly said the UC system was taking AMCHA’s report “seriously” and reviewing it. However, UC spokesperson Dan Mogulof expressed concerns about the methodology used to compile the data.
“While we appreciate this organization’s dedication to confronting antisemitism, it is unfortunate that no apparent effort was made to seek information directly from the campus and/or confirm information, some of which appears to have been gathered from unreliable sources,” Mogulof told The Daily Californian.
The AMCHA report followed previous studies revealing the extent of faculty misconduct in higher education promoting anti-Israel animus and even outright antisemitism.
In February, The Algemeiner learned that, according to a lawsuit, a professor at Carnegie Mellon University assigned a Jewish student a project on “what Jews do to make themselves such a hated group.”
Similar incidents have come at a fast clip since the Hamas-led Oct. 7 massacre: a Cornell University professor praised the terrorist group’s atrocities, which included mass sexual assaults; a Columbia University professor exalted Hamas terrorists who paraglided into a music festival to murder Israeli youth as the “air force of the Palestinian resistance”; and a Harvard University FJP chapter shared an antisemitic cartoon which depicted Zionists as murderers of Blacks and Arabs.
The AMCHA Initiative has explored faculty antisemitism before.
In September 2024, the organization published a groundbreaking study which showed that FJP is fueling antisemitic hate crimes, efforts to impose divestment on endowments, and the collapse of discipline and order on college campuses. Using data analysis, AMCHA researchers said they were able to establish a correlation between a school’s hosting an FJP chapter and anti-Zionist and antisemitic activity. For example, the researchers found that the presence of FJP on a college campuses increased by seven times “the likelihood of physical assaults and Jewish students” and increased by three times the chance that a Jewish student would be subject to threats of violence and death.
FJP, AMCHA’s researchers added, also “prolonged” the duration of “Gaza Solidarity Encampment” protests on college campuses, in which students occupied a section of campus illegally and refused to leave unless administrators capitulated to demands for a boycott of Israel. They said that such demonstrations lasted over four and a half times longer where FJP faculty — who, they noted, spent 9.5 more days protesting than those at non-FJP schools — were free to influence and provide logistic and material support to students.
Additionally, FJP facilitated the proposing and adopting of student government resolutions demanding acceptance of the BDS movement — which aims to isolate Israel culturally, financially, and diplomatically as the first step toward its destruction. Wherever FJP was, the researchers said, BDS was “4.9 times likely to pass” and “nearly 11 times more likely to be included in student demands,” evincing, they continued, that FSJP plays an outsized role in radicalizing university students at the more than 100 schools — including Harvard University, Brown University, Princeton University, the University of Michigan, and Yale University — where it is active.
“One of the important functions of these groups is to give academic legitimacy to the notion that anti-Zionism is not antisemitism, and that’s a hugely important trope being trafficked on campuses right now,” AMCHA Initiative executive director Tammi Rossman-Benjamin told The Algemeiner at the time.
Follow Dion J. Pierre @DionJPierre.
