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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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At long last, a TV show captures the experience of multi-racial Jewish families like mine
The new CBS television series Boston Blue has achieved what I long thought impossible — something close to an accurate portrayal of a multi-racial Jewish-American family.
The show, which quietly debuted last month as a spinoff of the hit series Blue Bloods, centers around the Silver family — a clan of police officers and elected officials helping to maintain safety and order across Beantown. They include siblings Lena, who is Black, Sarah, who is white, and Jonah, who is bi-racial.
“We’re just one big happy kinda confusing family,” Lena declares in the pilot episode, as she explains that her mother married Sarah’s father — with Jonah arriving shortly thereafter. And by establishing the Silver family tree so early on, Boston Blue softens the audience up for its real wild-card: The Silvers are all loudly, proudly and unapologetically Jewish.
Their family reminds me of my own. And I think the show got just about everything about our experience right.
In the pilot episode, Detective Danny Reagan (Blue Bloods veteran Donny Wahlberg) arrives in Boston to care for his injured son — who happens to be Jonah Silver’s partner — and is invited by family matriarch, District Attorney Mae Silver, to the type of “family dinner” made famous by Reagan’s own family on Blue Bloods.
Which is how Reagan unexpectedly finds himself at a Shabbat dinner.
When Mae married Sarah’s father — District Judge Ben Silver — she and Lena converted to Judaism, Reagan learns. Jonah was raised in the faith. But Judge Silver was killed a year earlier, leaving Mae’s father, Rev. Edwin Peters, as the de-factor paterfamilias — a Black pastor at one of Boston’s oldest Black churches, kippah-clad and leading a family of Jews as they light Shabbat candles and recite traditional prayers.
It might all seem a bit far-fetched. Unless you know my own family.
We have white Jews, Black pastors, Asian uncles, Latino ex-husbands and mixed-race Jewish twins — that would be my sister and I. Separated on both coasts, it’s been awhile since we all came together for Shabbat like the Silvers. But if we did, our gathering would look a lot like theirs — minus the mansion on Beacon Hill.
This is what makes Boston Blue so refreshing and unexpected. The Silvers’ Jewishness never feels confrontational or contrived.
There are close to 1 million “Jews-of-color” in the United States today, but Boston Blue accurately understands that the family would still be an enigma to most American viewers. But rather than dwell on this potential narrative hiccup, the show’s writers cannily deployed it as a narrative device instead. These are folks who understand they must often explain their unique family dynamics, but ultimately have nothing to prove. They are both confident and casual in their faith.
As a Jew whom many other Jews often fail to recognize as one of their own, I’ve too often felt I’m not allowed to just be Jewish. So it thrills me to see the Silvers so matter-of-fact and well-adjusted in their Judaism — even if it’s only onscreen.
Two years after the Hamas attack of Oct. 7, 2023, and Israel’s subsequent war with Hamas in Gaza, I went into Boston Blue worried about how Israel, antisemitism, Zionism and anti-Zionism might unfold within the show. Owing to the burdens of identity politics and intersectionality, Jews of color are often tasked with bridge-building amid these fractious and conflicted arenas.
Would they be forced to do the same on TV?
Former Law and Order star Ari’el Stachel — whose Israeli father is of Yemenite heritage — speaks of this duty in his new one-man show Other, now playing in New York. Stachel’s parents are both Jewish. But owing to his darker skin, he possesses a fluency in the optics of ethnicity that often sees him forced to field questions about cross-cultural discourse — even when, like me, he so often wishes the askers would just leave him alone.
I think Stachel would be satisfied by Boston Blue, whose showrunners aptly decided to keep war and hate away from the Shabbat table. Rather than try to shoe-horn the current political climate into the narrative, they avoided it all together. I, for one, was relieved: it’s a gift to see a family like mine onscreen, just being together, without being forced to try and solve all our myriad cultural problems at the same time.
I’ve always been leery of the entire concept of “Jews of color”; I worry it can impede us from understanding that all Jews are equally Jewish. So I was nervous heading into Boston Blue. For so long, so many in Hollywood have gotten our stories wrong at best, and been downright offensive at worst. They’ve tokenized and politicized and fetishized our experiences, while failing to actually humanize families like the Silvers and my own. But Boston Blue got it right — and it’s a step, long overdue, in the right direction.
The post At long last, a TV show captures the experience of multi-racial Jewish families like mine appeared first on The Forward.
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Mamdani: Israel immigration event at NY synagogue misused ‘sacred space’
(JTA) — Mayor-elect Zohran Mamdani’s team has responded to a protest targeting an event promoting migration to Israel at an Upper East Side synagogue on Wednesday night, suggesting that the event was an inappropriate use of a “sacred space.”
The protest was organized by a group called Palestinian Assembly for Liberation has drawn allegations of antisemitism from Jewish leaders in the city. During it, participants shouted phrases including “globalize the intifada” and “death to the IDF” as well as insults toward pro-Israel counter-protesters like “f—king Jewish pricks,” according to reports from the scene. Police separated the protesters and counter-protesters but did not halt the demonstration.
“The Mayor-elect has discouraged the language used at last night’s protest and will continue to do so,” Mamdani’s press secretary, Dora Pekec, said in a statement Thursday afternoon.
She went on, “He believes every New Yorker should be free to enter a house of worship without intimidation, and that these sacred spaces should not be used to promote activities in violation of international law.”
Pekec did not offer further comments about whether or why Mamdani believed the event at Park East Synagogue, a prominent Orthodox congregation, violated international law.
The event was organized by Nefesh B’Nefesh, the nonprofit that facilitates immigration to Israel for North American Jews. The organization bills its open house events as a chance to “get your questions answered, learn about the process, and discover what life in Israel could look like for you and your family.”
The group is considered a semi-governmental agency in Israel, receiving funding from the Israeli government and works closely with its ministries. It does not assign immigrants to particular communities, but has showcased West Bank settlements — which most of the world, though not Israel or the United States, considers illegal under international law — in events and on its website as possible destinations for new immigrants. (Previous protests in New York and beyond have targeted events at synagogues advertising real estate for sale in the West Bank.)
The organizing group suggested that all of the Jews who have moved to Israel with Nefesh B’Nefesh’s support are “settlers,” a term that some pro-Palestinian activists apply to all Israelis, not just those living in the West Bank.
“Nefesh b Nefesh is an affiliate of the Israeli government and the Jewish Agency for Israel, mainly responsible for the recruitment of settlers to Palestine from North America. Since 2003, they have recruited over 80,000 settlers of which over 13,000 served in the IOF,” Palestinian Assembly for Liberation said in an Instagram post advertising its demonstration, using an acronym by which anti-Israel activists refer to the Israeli army as the “Israel Occupation Forces.” It also called El Al “Genocide Settler Airlines.”
The demonstration is providing an early window into how Mamdani’s long- and deeply held pro-Palestinian views might influence his leadership of the city.
As a state Assemblyman, he sponsored legislation aimed at blocking nonprofits from funding Israeli settlements in the West Bank that some, including critics of the settlement movement, decried as casting an overly broad net.
During the campaign, he initially declined to condemn the protest phrase “globalize the intifada,” drawing allegations of antisemitism. He later shifted to say that he would “discourage” the phrase’s use in New York City, saying that he had learned from a rabbi that many Jews interpret it as a call to violence against them.
Now, Mamdani’s response to the Park East demonstration offers a stark contrast to two robust condemnations of antisemitism he has offered up since being elected, after a swastika was painted on a Brooklyn yeshiva and after the words “F–k Jews” were painted on a Brooklyn sidewalk. Both times, he quickly offered a full-throated denunciation on social media.
This time, even as prominent Jewish voices in the city alleged antisemitism on the part of the pro-Palestinian demonstrators, Mamdani did not make a public comment himself. His office’s statement did not address allegations of antisemitism.
Mayor Eric Adams, who is in Uzbekistan after a visit to Israel this week, said in a statement that he planned to visit Park East upon his return to the city. Calling the rhetoric shouted there “desecration,” he suggested that the protest augured a grim future for the city under Mamdani.
“Today it’s a synagogue. Tomorrow it’s a church or a mosque. They come for me today and you tomorrow,” Adams tweeted. “We cannot hand this city over to radicals.”
The event came the same day that Mamdani announced that Adams’ police commissioner, Jessica Tisch, would stay on once he becomes mayor. Tisch, who is Jewish, has previously criticized the conduct of pro-Palestinian protesters in the city.
Rabbi Marc Schneier, who has been staunchly critical of Mamdani and whose father is the longtime senior rabbi at Park East Synagogue, said he was distressed by how the police allowed the confrontation to unfold.
“What I find most disturbing is that the police, who knew about this protest a day in advance, did not arrange for the protesters to be moved to either Third or Lexington Avenues,” he said. “Instead, they allowed the protesters to be right in front of the synagogue, which put members of the community at risk.”
One of the demonstrators repeatedly shouted about the Nefesh B’Nefesh event attendees, “We need to make them scared,” according to video from the scene.
“This kind of intimidation of Jewish New Yorkers is reprehensible and unacceptable,” tweeted Mark Levine, the Jewish comptroller-elect. “No house of worship, of any faith, should be subjected to this.”
Mark Treyger, CEO of the Jewish Community Relations Council of New York, decried the demonstration as “reprehensible.”
“It is not a violation of any law, international or otherwise, for Jews to gather in a synagogue or immigrate to Israel,” he said.
“Using violent rhetoric and hurling antisemitic insults in front of a crowded synagogue was a direct threat to our community’s safety,” he added. “JCRC-NY reached out to city officials and we have confidence that the NYPD will thoroughly investigate this serious matter. No one should ever have to fear entering or leaving their house of worship and that includes our Jewish neighbors. We stand with the Park East community and with all New Yorkers who reject hate.”
In a statement from a spokesperson, UJA-Federation New York said they were “outraged by the demonstration outside Park East Synagogue.”
“We’ve been in contact with our partners at the NYPD, and they are taking this matter very seriously,” the statement reads. “Calls to ‘globalize the intifada’ and ‘death to the IDF’ are not political statements—they are incitements to violence against Jewish people. Every leader must denounce this heinous language, and the choice to target a house of worship makes it especially vile.”
The post Mamdani: Israel immigration event at NY synagogue misused ‘sacred space’ appeared first on The Forward.
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John Fetterman Says Saudi Arabia Should Join Abraham Accords in Exchange for F-35 Fighter Jets From US
US Sen. John Fetterman (D-PA) gives an interview in his office in the Russell Senate Office Building in Washington, DC, Jan. 18, 2024. Photo: Rod Lamkey / CNP/Sipa USA for NY Post via Reuters Connect
US Sen. John Fetterman (D-PA) told The Algemeiner that Saudi Arabia should officially normalize relations with Israel in order to receive F-35 fighter jets from the United States.
In comments made on Wednesday, Fetterman signaled that he would support Saudi Arabia purchasing the premier American fighter jet in exchange for an agreement to join the Abraham Accords, a series of US-brokered normalization agreements between Israel and Arab states. The senator argued that Riyadh agreeing to establish diplomatic relations with Israel could help usher in an era of peace and stability across the Middle East.
“I do think it would be a significant breakthrough if they joined the Abraham Accords for that,” Fetterman, a staunch supporter of Israel, said when asked by The Algemeiner for his thoughts on Saudi Arabia potentially receiving the F-35 fighter jet.
Saudi Arabia does not officially recognize the state of Israel, although in recent years the two countries have increasingly cooperated behind closed doors.
“I hope that some peace emerges, and now I think there’s a way forward that might not [involve] a Democratic president,” said Fetterman, a Democrat known to buck much of his own party on various policy issues. “But I’m going to fully support that.”
The senator added that he will “always follow Israel through their security.”
US President Donald Trump and Saudi Crown Prince Mohammed bin Salman met for talks in Washington, DC this week to deepen US-Saudi ties across a range of areas. While at the White House, bin Salman promised to increase his country’s US investment to $1 trillion from a $600 billion pledge he made when Trump visited Saudi Arabia in May.
The two men also reached deals on civil nuclear energy, critical minerals, and AI technology while agreeing to a sweeping defense cooperation pact. They discussed the sale of F-35 fighter jets to Saudi Arabia, with the kingdom reportedly looking to buy as many as 48 in what would be a multibillion-dollar deal.
Trump said earlier this week that he plans to greenlight the sale. According to the White House, he “approved a major defense sale package, including future F-35 deliveries, which strengthens the US defense industrial base and ensures Saudi Arabia continues to buy American.” However, no further details were provided about the number of jets or the timeframe for purchasing them.
If the sale goes through, it will be a policy shift for Washington, which primarily sells the F-35 to formal military allies, such as NATO members or Japan. Israel is the only country in the Middle East that has the elite fighter jets, in accordance with longstanding bipartisan policy for US administrations and the Congress to maintain Israel’s “qualitative military edge” in the region. Saudi Arabia’s acquiring them would at least somewhat change the military balance of power.
However, Israel has further enhanced its F-35s after purchase with superior features such as advanced weapons systems and electronic warfare equipment that the US has sought to incorporate. US officials have said the Saudi jets will not have these enhancements found in Israel’s F-35 fighters.
Despite the wave of deals, Saudi Arabia did not join the Abraham Accords, a key goal of the Trump administration. Bin Salman, Saudi Arabia’s de facto ruler, said during his visit to Washington that Riyadh wanted official ties with Israel but that such a step would require actionable steps toward implementing a two-state solution with the Palestinians.
While speaking to The Algemeiner this week, Fetterman also lamented the anti-Israel sentiment emerging in Democratic politics, expressing concern that many of his party’s candidates for the 2026 midterm races are making opposition to the Jewish state a major pitch to voters.
“A lot of these races, it’s almost like [a] marquee anti-Israel kind of sentiment. I mean, that’s outrageous, and I’ve been disappointed by my party turning their back on that,” Fetterman said.
Many candidates in the 2026 Democratic primaries are running on explicitly anti-Israel platforms, especially far-left progressives. Longshot congressional hopefuls such as former New York state Rep. Michael Blake and left-wing podcaster Cameron Kasky, both of whom have launched campaigns in the Empire State, are attempting to differentiate themselves from other Democratic hopefuls by launching broadside attacks against Israel.
Breaking from traditional party orthodoxy, many insurgent Democratic primary challengers have condemned Israel for committing so-called “genocide” in Gaza and called for an immediate halt of all military aid to the Jewish state. This shift in support for Israel comes amid a nosedive in support for the Jewish state among Democratic voters. Several polls indicate that a supermajority of Democrats now sympathize more with Palestinians than Israelis.
However, in the two years following Hamas’s Oct. 7, 2023, massacre across southern Israel, Fetterman has emerged as one of the most vocal supporters of the Jewish state in the US Congress. The senator has repeatedly expressed disappointment and disillusionment with the Democratic Party’s increasingly hostile position on Israel, reaffirming his support of the Jewish state’s right to self-defense.
