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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Lebanon Heads to Historic Israel Talks as Hezbollah Strikes Continue
Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 24, 2026. Photo: REUTERS/Stringer
Lebanon‘s President Joseph Aoun has called for historic direct talks with longtime foe Israel since war erupted a month ago – a month in which Israel‘s military has waged an escalating campaign against the Iran-backed Lebanese terrorist group Hezbollah.
Now that Israeli Prime Minister Benjamin Netanyahu has answered the call to talk peace, Lebanon is in its weakest position to deliver it, experts said.
Hezbollah, which is locked in clashes with Israeli troops in south Lebanon, is opposed to direct negotiations – throwing into question whether it would abide by any ceasefire agreed by the state.
“The talks that will take place between Lebanon and Israel are frankly pointless, because those conducting them in the name of Lebanon have no leverage to negotiate,” a Lebanese official close to the group told Reuters on condition of anonymity.
MORE THAN 300 KILLED IN DAY OF STRIKES
Israel intensified air attacks on Lebanon after Hezbollah fired missiles into Israel on March 2, three days into the US-Israeli war on Iran. It has since widened a ground offensive.
Shi’ite Muslims, the community from which Hezbollah draws its support and which has borne the brunt of Israel‘s strikes, have told Reuters they have little faith in a state they see as failing to defend them.
Netanyahu’s instructions to his cabinet to prepare for direct talks came a day after Israeli strikes across Lebanon killed more than 300 people, one of the bloodiest days for Lebanon since its civil war ended in 1990.
Israeli bombardment has destroyed public infrastructure across southern Lebanon and killed several Lebanese state security forces on Friday.
STATE’S STANDING DETERIORATES
Many Lebanese, including two officials who spoke to Reuters on condition of anonymity, said they saw Netanyahu’s belated acceptance of talks as a fig leaf, aimed at generating goodwill in Washington as the US begins talks with Iran this weekend, while ultimately keeping the war in Lebanon going.
“Just because Israel agreed to negotiate with us doesn’t mean it’s going to be easy. The problem is that we don’t have any other option,” said Nabil Boumonsef, deputy editor-in-chief of Lebanon‘s Annahar newspaper.
Lebanon‘s state has historically been weak, hamstrung by corruption, a sectarian power-sharing system that is frequently deadlocked, and cycles of internal fighting and wars between Hezbollah and Israel.
Lebanese have repeated the refrain of “there is no state” for decades, but recent crises have degraded the government’s standing even further.
Lebanon‘s financial system collapsed in 2019 and a 2020 chemical explosion at the Beirut port killed more than 200 people. No one has been held to account for either.
In September 2024, an Arab Barometer survey found that 76% of Lebanese had no trust at all in their government.
The following month, Israel sent troops into Lebanon and escalated its bombing campaign after a year of exchanging fire with Hezbollah. More than 3,700 people were killed in Lebanon.
A HOUSE DIVIDED
Even after a US-brokered ceasefire in November 2024, Israel kept troops in Lebanon and continued its strikes against what it said was Hezbollah terrorist infrastructure. Those who returned to demolished southern Lebanese towns spent their own savings to rebuild their houses without state help.
Thousands more who could not return home said their own government was at fault for failing to secure Israel‘s withdrawal through diplomacy.
The US and Israel, meanwhile, blamed the Lebanese state and army for failing to fulfil a promise under the 2024 ceasefire deal to fully strip Hezbollah of its arsenal.
Lebanese officials said disarming Hezbollah by force would trigger civil strife and talks to convince the group to abandon its weapons were failing as Israel still occupied Lebanese land.
After Hezbollah entered the regional war on March 2, Lebanon outlawed its military activities. But the army did not stop the group’s missile launches, with officials again citing the risk of internal conflict.
Netanyahu has said talks would focus on Hezbollah’s disarmament and a historic peace agreement between Israel and Lebanon, who have technically been at war since Israel‘s founding in 1948.
But both are hard to imagine after such a deadly week.
Lebanon was heading into talks as a house divided, said Michael Young of the Carnegie Endowment’s Middle East Center.
Disarming Hezbollah “means entering into a confrontation with the entire Shi’ite community, which will not accept Hezbollah’s disarmament because they feel they are surrounded by enemies,” he said.
“We’re weak because we’re unclear on the terms of reference of negotiations, divided over the question of negotiations, because our demands will be rejected and because we cannot do what we need to do to secure an Israeli withdrawal.”
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Trump’s Peace Board Faces Cash Crunch, Stalling Gaza Plan, Sources Say
USPresident Donald Trump, Indonesia’s President Prabowo Subianto, Albania’s Prime Minister Edi Rama, Saudi Minister of State for Foreign Affairs, Cabinet Member, and Climate Envoy Adel Al-Jubeir, Azerbaijani President Ilham Aliyev, and Jordan’s Foreign Minister Ayman Safadi attend the inaugural Board of Peace meeting at the US Institute of Peace in Washington, DC, US, Feb. 19, 2026. Photo: REUTERS/Kevin Lamarque
Donald Trump’s Board of Peace has received only a tiny fraction of the $17 billion pledged for Gaza, preventing the US president from pushing ahead with his plan for the shattered Palestinian enclave’s future, sources told Reuters.
Ten days before US-Israeli attacks on Iran plunged the region into war, Trump hosted a conference in Washington that saw Gulf Arab states pledge billions for the governance and reconstruction of Gaza after a two-year pulverization by Israel.
The plan envisages large-scale rebuilding of the coastal enclave after the disarmament of Palestinian terrorist group Hamas – whose attacks on Israel triggered the assault on Gaza – and the withdrawal of Israeli troops.
The funding pledges were also meant to pay for the activities of a nascent National Committee for the Administration of Gaza (NCAG), a US-backed group of Palestinian technocrats intended to assume control of Gaza from Hamas.
‘NO MONEY CURRENTLY AVAILABLE’
One of the sources, a person with direct knowledge of the peace board‘s operations, said that out of ten countries who pledged funds, only three – the United Arab Emirates, Morocco, and the US itself – had contributed funding.
The source said funding so far was under $1 billion but did not give more details. The Iran war “has affected everything,” exacerbating previous funding difficulties, the source said.
NCAG could not enter Gaza due to both funding and security issues, the source added. Even after a ceasefire was agreed last October, Israeli attacks have killed at least 700 people in Gaza according to Hamas-controlled health officials there, while terrorist attacks have killed four soldiers according to Israel.
The second source, a Palestinian official familiar with the matter, said the board informed Hamas and other Palestinian factions that NCAG is unable to enter Gaza right now due to a lack of funding.
“No money is currently available,” the official cited board envoy Nickolay Mladenovas as informing Palestinian groups.
Hamas has repeatedly said it is ready to hand over governance to NCAG, led by Ali Shaath, a former deputy minister with the Palestinian Authority, which currently exercises limited self-rule in parts of the West Bank.
Shaath’s committee is meant to assume control of Gaza‘s ministries and run its police force.
He and his 14 committee members have been cloistered in a hotel in Cairo under supervision by American and Egyptian handlers, said a diplomatic source.
Representatives for the Board of Peace and NCAG did not immediately respond to a request for comment.
Rehabilitation of Gaza, where four-fifths of buildings were destroyed in two years of Israeli bombardments, has been projected by global institutions to cost around $70 billion.
The stuttering plan for Gaza‘s future echoes other ambitious initiatives by Trump, who has sought to project himself as the world’s peacemaker but has struggled to end the Ukraine war as he said he would and is seeing this week’s truce with Iran come under immediate severe strain.
DISARMAMENT TALKS
Egypt, which has been hosting the disarmament talks, invited Hamas for more meetings on Saturday, according to a source in the Islamist group.
The ceasefire halted full-blown war but left Israeli troops in control of a depopulated zone comprising well over half of Gaza, with Hamas in power in a narrow coastal strip.
Trump’s board has been leading negotiations with Hamas and other Palestinian factions on disarmament. Israel says Hamas must lay down arms before it pulls troops out of Gaza; Hamas says it will not comply without guarantees of Israel’s withdrawal and a halt to firing in Gaza.
The diplomatic source familiar with the disarmament talks said they remained in deadlock and feared Israel was looking for an excuse to relaunch a full-scale offensive on Gaza.
Israeli military officials have said they are preparing for a swift return to full-scale war if Hamas does not lay down its weapons.
The Gaza war began with Hamas’s Oct. 7, 2023, attacks on Israel that killed 1,200 people.
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Iran Demands Lebanon Ceasefire, Unfreezing of Assets Before Peace Talks
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran said on Friday that blocked Iranian assets must be released and that a ceasefire must take hold in Lebanon before peace talks can proceed, throwing last-minute doubt over negotiations scheduled for Saturday in Pakistan.
Iran‘s parliament speaker Mohammad Baqer Qalibaf said on X that the two measures had been previously agreed with the US and warned that negotiations would not start until they are fulfilled.
His post was echoed by Foreign Minister Abbas Araqchi, who also called for the Israeli airstrikes on Lebanon to stop. Both Qalibaf and Araqchi are expected to be at the talks, Pakistani sources said.
There was no immediate comment from the White House.
US President Donald Trump told the New York Post earlier on Friday that US warships were being reloaded “with the best ammunition to resume strikes on Iran if peace talks in Pakistan fail.”
“We’re going to find out in about 24 hours. We’re going to know soon,” Trump said in a phone interview when asked if he thought the talks would be successful.
Vice President JD Vance, who will lead the US delegation to the talks, said he expected a positive outcome as he headed to Pakistan. But “if they’re going to try to play us, then they’re going to find the negotiating team is not that receptive,” he added.
Iran has been unable to obtain tens of billions of dollars of its assets in foreign banks, mainly from exports of oil and gas, due to US sanctions on its banking and energy sectors.
TENUOUS TRUCE
Trump announced a two-week ceasefire in the six-week war on Tuesday, just hours before a deadline after which he had threatened to destroy Iran‘s bridges, power plants, and other infrastructure. However, the truce is tenuous with Israel’s continuing campaign against the Iran-backed terrorist group Hezbollah in Lebanon and the Iranian regime’s ongoing closure of the Strait of Hormuz proving key sticking points for both sides.
The ceasefire has halted the campaign of US and Israeli airstrikes on Iran. But it has so far done nothing to end the blockade of the strait, which has caused a major disruption to global energy supplies, or to calm a parallel war waged by Israel against Iran‘s Hezbollah allies in Lebanon.
Iran was doing a “very poor job” of letting oil through the strait, Trump said in a social media post. He also warned Tehran against trying to collect fees from ships crossing it. “That is not the agreement we have!”
Israel and Washington have said the campaign against terrorist group Hezbollah in Lebanon is not part of the agreed ceasefire.
Israeli forces launched the biggest attack of the war hours after the ceasefire was announced, killing more than 300 Lebanese in surprise strikes, Lebanese authorities said.
Israeli strikes continued across southern Lebanon on Friday, with more than a dozen people reported killed in various towns. One strike on a government building in the southern city of Nabatieh killed 13 members of Lebanon‘s state security forces, Lebanon‘s President Joseph Aoun said in a statement.
Lebanese authorities say at least 1,830 people have been killed in Israeli strikes since March 2.
IRANIAN HARDLINE
The hardline taken by Iran‘s leaders ahead of the negotiations followed a defiant message from its new Supreme Leader Ayatollah Mojtaba Khamenei on Thursday.
Khamenei, yet to be seen in public since taking over from his father who was killed on the war’s first day, said Iran would demand compensation for all wartime damage.
“We will certainly not leave unpunished the criminal aggressors who attacked our country,” he said.
Although Trump has declared victory, the war did not fully achieve the aims he set out at the start: to deprive Iran of the ability to strike its neighbors, dismantle its nuclear program, and make it easier for its people to overthrow their government.
Iran still possesses missiles and drones capable of hitting its neighbors and a stockpile of more than 400 kg (900 pounds) of uranium enriched near the level needed to make a bomb. Kuwait’s army said on Friday that, despite the ceasefire, an Iranian attack targeted several vital National Guard facilities, wounding a number of personnel and causing significant material damage.
Iran’s clerical rulers, who faced a popular uprising just months ago, withstood the US-Israeli onslaught with no sign of organized opposition. Earlier this year, however, the regime crushed nationwide anti-government protests by killing and imprisoning tens of thousands of people.
Tehran’s agenda at the talks now includes demands for major new concessions, including the end of sanctions that crippled its economy for years, and acknowledgment of its authority over the strait, where it aims to collect transit fees and control access in what would amount to a huge shift in regional power.
As has been the case throughout the war, Iran‘s own ships were sailing through the strait unimpeded on Friday, while those of other countries remained hemmed inside.
Among the handful of vessels to cross on Friday was an Iranian supertanker capable of carrying 2 million barrels of crude. Before the war, 140 ships would cross in a typical day, including tankers carrying 20 million barrels.
The disruption to energy supplies has fed inflation and slowed the global economy, with an impact expected to last for months even if negotiators succeed in reopening the strait.
US monthly inflation data released on Friday, the first to show the impact of the war, showed consumer prices rose by 0.9% in March, the fastest rate since the mid-2022 inflation shock that eroded support for Trump’s predecessor Joe Biden.