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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Spain Expands Anti-Israel Measures, Bans Golan, West Bank Products Amid Rising Tensions With Jerusalem
Spanish Prime Minister Pedro Sanchez speaks at a press conference in Kunshan, Jiangsu province, China, Sept. 11, 2024. Photo: REUTERS/Xihao Jiang
The Spanish government has announced a ban on imports from hundreds of Israeli communities in the West Bank, eastern Jerusalem, and the Golan Heights — making Spain the second European Union country to implement such a policy as the latest move in its ongoing effort to boycott Israel.
According to a statement from Spain’s Ministry of Finance on Monday, the ban — set to take effect on Tuesday — is the result of a September decree “adopting urgent measures against genocide in Gaza and in support of the Palestinian population.”
The regulation “prohibits … the entry into Spain of products originating from Israeli settlements in the Occupied Palestinian Territory.”
Among all members of the EU, Spain is the second country to take such action, following Slovenia — one of the bloc’s smallest economies — which became the first EU member to ban Israeli products in August, and potentially to be joined by Ireland, where parliament is currently working on a similar measure.
As a major trade partner of Spain, Israel exports roughly $850 million in goods to the country each year — about half the value of Spanish exports to Israel — with products from the West Bank and the Golan making up only a small fraction of those shipments, according to the Israel Export Institute.
Spain’s newly implemented measure marks its latest attempts to curb Israel’s defensive campaign against the Palestinian terrorist group Hamas, as ties between the two countries continue to deteriorate amid ongoing tensions.
Since the start of the war in Gaza, Spain has launched a fierce anti-Israel campaign aimed at undermining and isolating the Jewish state on the international stage.
Even as Spain ramps up its anti-Israel campaign, authorities this week granted Airbus exceptional permission to produce aircraft and drones using Israeli technology at its Spanish plants — despite having banned military and dual-use products from the Jewish state just two months ago.
Approved last Tuesday by the cabinet and defended by several ministers this week, the exemption reflects the pressure from companies and domestic interests that some of Europe’s toughest critics of Israel’s recent war have faced as they attempt to impose trade sanctions.
In September, Spain passed a law to take “urgent measures to stop the genocide in Gaza,” banning trade in defense material and dual-use products from Israel, as well as imports and advertising of products originating from Israeli settlements.
On Tuesday, Spain’s consumer ministry ordered seven travel booking websites to take down 138 listings for holiday homes in Palestinian territories, warning they could face sanctions if they continue advertising Israeli-owned properties in those areas.
Earlier this year, the Spanish government also announced it would bar entry to individuals involved in what it called a “genocide against Palestinians,” block Israel-bound ships and aircraft carrying weapons from Spanish ports and airspace, and enforce an embargo on products from Israeli communities in the West Bank.
Spain has also canceled a €700 million ($825 million) deal for Israeli-designed rocket launchers, as the government conducts a broader review to systematically phase out Israeli weapons and technology from its armed forces.
Spanish Prime Minister Pedro Sánchez has faced increasing backlash from his country’s political leaders and Jewish community, who accuse him of fueling antisemitic hostility.
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UN’s Francesca Albanese Lashes Out at ‘Pro-Genocide Minions’ After Georgetown University Severs Ties
Francesca Albanese, the UN special rapporteur for Palestinian human rights, on Nov. 14, 2023. Photo: AAPIMAGE via Reuters Connect
A controversial United Nations official who has been criticized for using her role to promote anti-Israel bias and pro-Hamas propaganda denied on Monday that Georgetown University severed its relationship with her due to accusations that she is antisemitic, explaining that she was dropped due to the US government’s decision to sanction her.
“I had an affiliation with a US university. I used to lecture there. Everything has been cut down,” she said earlier this month at an event with ODI Global.
A university official confirmed to JNS on Friday that Georgetown severed ties with Albanese due to the imposition of sanctions, saying, “US institutions are prohibited by federal law from affiliating with individuals subject to US sanctions.”
In July, the Trump administration sanctioned Albanese, accusing her of “political and economic warfare” against the US and Israel. “Albanese has spewed unabashed antisemitism, expressed support for terrorism, and open contempt for the United States, Israel, and the West,” US Secretary of State Marco Rubio said at the time.
Following news of Georgetown’s severing ties with Albanese, some media reports suggested the decision was based on her antisemitic comments. The UN official appeared to respond to such claims on the social media platform X.
“Georgetown’s decision to end my 10-year-old affiliation is yet another fallout of the sanctions the US imposed on me last July for exposing Israel’s genocide and the complicity of US businesses. Any other explanation is the usual laughable propaganda of the pro-genocide minions,” she posted on X.
Albanese, an Italian lawyer and academic, has an extensive history of using her role at the UN to denigrate Israel and seemingly rationalize the Palestinian terrorist group Hamas’s attacks on the Jewish state.
In August, she defended Hamas as a legitimate “political force” in Gaza that has built schools and hospitals while ruling the Palestinian enclave for nearly two decades, arguing that people should not think of the internationally designated terrorist group as armed “cut-throats” or “fighters.”
Months earlier, Albanese called on all medical professionals to cut ties with Israel, accusing the Jewish state of committing “genocide” — an accusation she made repeatedly since Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
The UN recently launched a probe into Albanese’s conduct over allegedly accepting a trip to Australia funded by pro-Hamas organizations.
While speaking at a Washington, DC bookstore last October, Albanese also accused Israel of weaponizing the fallout of the Oct. 7 atrocities to justify the continued “colonization” of Gaza.
Albanese claimed last year that Israelis were “colonialists” who had “fake identities.” Previously, she defended Palestinians’ “right to resist” Israeli “occupation” at a time when over 1,100 rockets were fired by Gaza terrorists at Israel. In 2023, US lawmakers called for the firing of Albanese for what they described as her “outrageous” antisemitic statements, including a 2014 letter in which she claimed America was “subjugated by the Jewish lobby.”
Albanese’s anti-Israel comments have earned her the praise of Hamas officials in the past.
In response to French President Emmanuel Macron’s calling Hamas’s Oct. 7 attack on Israel the “largest antisemitic massacre of the 21st century,” Albanese said, “No, Mr. Macron. The victims of Oct. 7 were not killed because of their Judaism, but in response to Israel’s oppression.”
Video footage of the Oct. 7 onslaught showed Palestinian terrorists led by Hamas celebrating the fact that they were murdering Jews.
Nevertheless, Albanese has argued that Israel should make peace with Hamas, saying that it “needs to make peace with Hamas in order to not be threatened by Hamas.” In July 2024, she also called for Israel to be expelled from the UN.
Albanese even once confessed that she struggles with impartiality. In an interview with the Institute for Palestine Studies in which she discussed Palestinian refugees and the UN Relief and Works Agency (UNRWA) she said, “I feared deep down perhaps I feared that embarking on research on a matter on which I deeply held personal views could compromise my objectivity.”
UN Watch cheered Albanese’s dismissal from Georgetown as a victory against rising antisemitism.
“We welcome Georgetown University’s decision,” UN Watch executive director Hillel Neuer said in a statement. “Academic institutions have a responsibility to uphold basic standards of integrity and human dignity. Removing an official who has repeatedly trafficked in antisemitic rhetoric and justified terrorism is a necessary step toward restoring those standards.”
Calling on the UN to join Georgetown in dismissing Albanese, he added, “This sends an important message. Positions of authority at the United Nations do not grant immunity from accountability, and universities should not serve as safe havens for those who abuse their platforms to promote hatred. The UN must follow Georgetown’s lead and remove Albanese.”
Albanese is not without allies at Georgetown. One of them, Middle East studies associate professor Nader Hashemi, said on X that Albanese’s status as a sanctioned person will change if and when the Democrats win the US presidency and that she will be hosted at Georgetown again.
“As soon as the sanctions are lifted on Francesca, we plan to host a [sic] her again at Georgetown University,” he wrote. “I’m certain her affiliation will also be restored. When she does return to campus, I suspect there is not a room large enough to accommodate all the people who want to meet her.”
Hatred for Israel, often fueled by the spread of misinformation about the Jewish state’s history and conduct in Gaza, is fueling violence against Jews in the US and elsewhere, according to experts who spoke with The Algemeiner earlier this year.
In June, an assailant firebombed a pro-Israel rally with Molotov cocktails and a “makeshift” flamethrower in Boulder, Colorado, killing one person and injuring 13 in what US authorities called a targeted terrorist attack. According to court documents, the man charged for the attack yelled “Free Palestine” during the violence and also told investigators that he wanted to “kill all Zionist people.”
The Colorado firebombing came less than two weeks after a gunman murdered two Israeli embassy staffers in Washington, DC, while they were leaving an event at the Capital Jewish Museum hosted by the American Jewish Committee. The suspect charged for the double murder also yelled “Free Palestine” while being arrested by police after the shooting, according to video of the incident. The FBI affidavit supported the criminal charges against the suspect stated that he told law enforcement he “did it for Gaza.”
Recent research has found that anti-Zionist faculty at universities have created a hostile climate for Jews and Israelis.
According to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN), university faculty and staff have exacerbated the antisemitism crisis by politicizing the classroom, promoting anti-Israel bias, and even discriminating against Jewish colleagues.
The actions by faculty provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists have perpetrated against Jewish and Israeli members of campus communities since the Hamas-led Oct. 7, 2023, massacre across southern Israel, according to the survey, released in September.
The survey of “Jewish-identifying US-based faculty members” found that 73 percent of Jewish faculty witnessed their colleagues engaging in antisemitic activity, and a significant percentage named the Faculty and Staff for Justice in Palestine (FSJP) group as the force driving it. Of those aware of an FSJP chapter on their campus, the vast majority of respondents reported that the chapter engaged in anti-Israel programming (77.2 percent), organized anti-Israel protests and demonstrations (79.4 percent), and endorsed anti-Israel divestment campaigns (84.8 percent).
Additionally, 50 percent of respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.
Follow Dion J. Pierre @DionJPierre.
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Russian Teen Assaulted Over Israeli Flag Photo as Antisemitism Concerns Mount, Amid Calls for Jews to Leave Country
Rabbi Pinchas Goldschmidt, former chief rabbi of Moscow and current president of the Conference of European Rabbis, on June 24, 2024. Photo: IMAGO/epd via Reuters Connect
A 15-year-old student at a school in Russia was brutally assaulted by classmates after posting a photo featuring an Israeli flag on social media, Russian media reported, leaving him with a serious eye fracture from an incident that has drawn public outrage and is now under criminal investigation.
Earlier this month, a high school student in St. Petersburg, a major city in northwestern Russia, was physically attacked by two classmates after changing his social media profile photo to one featuring an Israeli flag, according to a report by local News Channel 78 on Sunday.
One of the attackers allegedly harassed the boy over his profile picture, demanding that he remove it and apologize.
After a verbal confrontation in which the attacker threatened the boy and hurled insults, including references to the Holocaust, he allegedly demanded that the victim meet him in the bathroom to continue the discussion.
When the two boys met there, the assailant reportedly demanded that he apologize on his knees. The victim refused but said he was willing to apologize without being humiliated.
The attacker then struck him repeatedly in the face while another boy blocked the bathroom exit.
The victim had to be hospitalized after suffering a fracture to the eye socket and underwent surgery under general anesthesia to remove bone fragments.
After spending more than a week in the hospital, he is now receiving outpatient care, and his family is coordinating with school administrators on a transition to home-based schooling as recommended by his doctors.
The boy’s mother reported the assault to the police, prompting local authorities to open a criminal investigation for assault and battery.
This incident came after Pinchas Goldschmidt, who served as Moscow’s chief rabbi from 1993 to 2022, recently urged Jews to leave Russia and consider immigrating to Israel, citing a growing hostile climate and rising antisemitic attacks targeting the local Jewish community.
“I have long urged Russia’s Jews to consider aliyah, the return to Israel. The post-Soviet renaissance was extraordinary, but illusions of permanence ignore history,” Goldschmidt, president of the Conference of European Rabbis, wrote in an op-ed for The Jerusalem Post earlier this month.
“Now, more than ever, Russia’s Jews should heed the call to leave. Israel offers not just refuge but a homeland where Jewish life is sovereign, not contingent on geopolitical whims,” he continued.
Although the number of Jews leaving Russia has declined, the country still accounted for the largest number of immigrants to Israel in 2025, with roughly 8,300 arrivals, according to data released Monday by Israel’s Immigration and Absorption Ministry.
This figure marked a nearly 60 percent drop from 19,500 last year and a small fraction of the 74,000 who immigrated in 2022 following Russia’s invasion of Ukraine.