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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Trump nominee defends college cartoon of Jewish student with devil horns at Senate hearing
(JTA) — President Donald Trump’s pick for general counsel of the agency that oversees federal workers’ labor rights testified in Congress on Wednesday that he does not believe a cartoon he published in college that depicted a Jewish student with devil horns was antisemitic.
Charlton Allen appeared at the Senate Committee on Homeland Security and Governmental Affairs for his confirmation hearing Wednesday afternoon. There, Sen. Ruben Gallego, the Arizona Democrat, pressed him about the cartoon.
“If you look behind me, you’ll see the front cover of an edition of the Carolina Review depicting Aaron Nelson, a Jewish candidate for student body president. Your magazine altered Nelson’s photo depicting him with the horns and a pitchfork. Inside the article says, ‘The difference between Aaron Nelson is simple. He’s Jewish.’” Gallego said. “Yes or no, Mr. Nelson. Do you stand by this depiction?”
The cartoon ignited a firestorm when it was published in the Carolina Review, a campus conservative magazine that Allen founded as an undergraduate at UNC. The magazine’s faculty advisor said he resigned after it went to print against his advice, and nearly two dozen Jewish faculty members pressed UNC’s chancellor to denounce the cartoon and censure the magazine, which he did.
Allen fended off allegations of antisemitism at the time and again during a 2014 hearing to confirm him for a position in North Carolina. He did so again on Tuesday.
“I would not say that it’s antisemitic,” he said. “We were the group that was calling for the equal treatment of all student religions.”
“If I were 30 years ago advocating for The Review, I would say, ‘don’t run that cover,’” he testified. “I think it was a mistake.”
According to reports from the time, Nelson had been accused by the Carolina Review of discriminating against a Christian campus group by voting not to fund it. He had voted in favor of funding a “majority” of other campus Christian groups while he was a representative in the student congress.
Facing backlash, Allen denied at the time that the depiction of Nelson with horns was meant to channel longstanding antisemitic stereotypes.
“Our cartoonist lampooned [Nelson] as such because her perception was that Aaron was evil,” Allen told the Duke Chronicle in April 1996. “Newspapers in the past few weeks have run cartoons lampooning public figures such as Gingrich, Pat Buchanan and even myself as ‘devils’ with horns and pitchforks. Where’s the public outcry over these cartoons?”
On Wednesday, Allen offered a slightly different explanation. He said the picture was meant to channel UNC’s historic and enduring rivalry with nearby Duke University, whose mascot is the “Blue Devil.”
“The cartoonist’s intention was to make an analogy to that,” he said.
In 2014, during his confirmation hearing ahead of his appointment for commissioner of the state Industrial Commission of North Carolina, Allen addressed criticisms of the cartoon by saying his grandfather had helped to liberate Jews in Europe from concentration camps during World War II, the Indy Week reported at the time.
Trump nominated Allen to the Office of the Special Council — the agency that protects whistleblowers from unlawful conduct — in May 2025 but withdrew the nomination less than a week later. In September, he nominated Allen to the Federal Labor Relations Authority.
Nelson, meanwhile, won the election handily to become UNC’s student body president. Now president of The Chamber, Chapel Hill’s chamber of commerce, Nelson did not respond to the Jewish Telegraphic Agency requests for comment.
The post Trump nominee defends college cartoon of Jewish student with devil horns at Senate hearing appeared first on The Forward.
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Former antisemitic activist Lucas Gage explains to Jewish podcast why he left the movement
(JTA) — In July 2024, X suspended antisemitic influencer Lucas Gage for six months for making “repeated and clear calls for violence.”
This month, Gage was in Lakewood, New Jersey, explaining to two Jewish interviewers why he no longer considers himself an antisemite.
“It’s like a disease. I’m serious. It was like this compulsion and look, it comes from a justified place in some, but then it’s like what have I become honestly and it’s like I was sick of myself,” Gage told Yaakov Langer and Jake Turx on the podcast “Inspiration for the Nation.” “Looking back at the videos that got me knocked off of Twitter … I was out of my mind.”
Gage, a longtime white nationalist activist from New Jersey formerly known as Angelo John Gage, spent more than a decade promoting conspiracy theories and hate towards Jews online before publicly renouncing antisemitism earlier this year.
He told Langer and Turx that a pivotal moment for him was seeing antisemitic theories proliferate about the September murder of the conservative activist Charlie Kirk. From there, his conversations changed.
“The more I sit down and talk to Jewish people, the more I realize how maligned they are,” Gage wrote in a post on X announcing the interview. “The lies the JQ crowd now tell about me are similar to those they tell about Jews. I was part of that crowd, but now I’m glad to say I’m no longer an antisemite.”
Gage announced in a March post on Substack that he was “abandoning” antisemitism, explaining that while his declaration was “not an apology,” his “focus on Jewish supremacy alone has become a self-destructive and futile endeavor, which does not even solve the problem.”
“The problem, however, is that I got sucked into the mob—the very mob I identified as ‘my people,’ who are just as problematic as the Jewish mob,” Gage wrote. “With that being said, I do not denounce my beliefs about Jewish supremacy and criminality in certain areas of society nor Jewish overrepresentation, which are all well substantiated.”
When asked by Langer, the founder of Living Lchaim and host of the podcast, why he had the “strength” to publicly renounce antisemitism and meet with Jews, Gage said he felt an obligation to engage with the Jewish community after spending years attacking it online.
Gage told the Jewish hosts that he thought it would be wrong for him “to walk away and not speak to a community I’ve been at war with for 14 years, and to see why I was at war with you guys in the first place.”
Turx, the senior White House correspondent for Mishpacha Magazine, an Orthodox publication, said the meeting took place after he reached out to Langer multiple times.
Langer did not respond to a Jewish Telegraphic Agency request for comment, and efforts to reach Gage were unsuccessful.
During the nearly two-hour interview, Gage recounted his journey from an Iraq war veteran to antisemitic activist and, more recently, to a public critic of the online movement he once helped build.
Gage, who is Roman Catholic, said his descent into antisemitic conspiracy theories began after serving in Kuwait and Iraq, when he became obsessed with identifying who was responsible for sending him to a war he described as “a lie.”
“I went through all the conspiracy theories until I ran into the Jews and that was in 2012 when I read ‘Mein Kampf’ and I was like ‘whoa,’” Gage said.
That year, Gage began posting on the racist Web forum Stormfront that he had recently found out about “the real Jewish question” and that “EVERYTHING connects and leads back to the jews — the evil jews,” according to the Southern Poverty Law Center.
Stormfront played a role in one of the best-known recent conversion-from-white supremacy stories, in which the child of the site’s founder renounced extremism and antisemitism after being invited to Shabbat dinners in college.
For Gage, Stormfront was a site of his radicalization. After beginning to post there, he became a regular fixture in white nationalist circles, appearing on far-right podcasts, organizing activists and eventually taking a shot at elected office.
In 2014, Gage ran unsuccessfully for the House in New Jersey’s 7th Congressional District under the far-right white supremacist American Freedom Party but was disqualified before the campaign season began because of incorrectly filed paperwork. Following that bid, he served as the chairman of the National Youth Front, the youth wing of the party.
Gage’s online presence and influence within white nationalist circles grew rapidly, appearing alongside former grand wizard of the Ku Klux Klan David Duke and Stormfront founder Andrew Anglin on their platforms. He also frequently promoted the “Great Replacement” conspiracy theory, which is widely considered antisemitic and claims that Jews are orchestrating the replacement of white people in Western countries with nonwhite immigrants.
Following Hamas’ Oct. 7, 2023, attack, Gage said that he shifted the focus of his online accounts to railing against Israel, posting on X over the ensuing months that “every supporter of Israel is a terrorist” and that “Zionists are worse than pedophiles,” according to screenshots of his account posted by the Anti-Defamation League.
Gage said his departure from the movement was driven in part by frustration with what he called “low-IQ antisemitism,” or conspiracy theories that reflexively blame Jews for unrelated events.
“What was the final straw? Charlie Kirk. Okay. Why? Because I keep talking about low IQ antisemitism. What is that? It’s when you blame Jews for things they haven’t even done,” Gage said, explaining that he couldn’t agree with conspiratorial claims swirling on the far-right that Israel had been behind the Turning Point USA leader’s murder.
Gage said that he believed even if it was proven that the man accused of Kirk’s killing, Tyler Robinson, had committed the crime, the far-right crowd he had surrounded himself with would have still blamed the Jews.
“There’s no hope for these people, and then they’re turning on me just for disagreeing,” Gage said.
Gage’s shift quickly earned him the ire of antisemitic influencers he had once aligned himself with, including far-right antisemitic media personalities Jake Shields and Stew Peters.
“Imagine if Lucas Gage had never existed. What a beautiful world it would be. The world would be a much better place if Lucas Gage did not exist in it,” Peters said during a podcast appearance with Shields last month. “I mean, that guy singlehandedly destroyed the most cohesive movement in modern history.”
Looking ahead, Gage stressed the importance of engaging with figures who hold antisemitic views, citing the deadly terror attack at a Hanukkah celebration in Australia in December.
“I want to talk to different groups of people and say, look, yeah, we have to sit down and have these conversations, because if we don’t, if we isolate the antisemites, ‘oh, they’re just maniacs, they’re jealous, we don’t care,’ they’re going to go crazy,” Gage said. “I didn’t, but someone else did. Remember the guy who shot up the beach in Australia?”
Since announcing the interview, Langer said that his inbox had been “flooded” with messages asking him if he believed Gage was sincere, to which he responded “100%.”
“I wish more people were as authentic and honest as he is,” Langer said. “While it wasn’t easy to make change in his life, he did it.”
The post Former antisemitic activist Lucas Gage explains to Jewish podcast why he left the movement appeared first on The Forward.
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This year’s biggest World Cup upset came from its most Jew-ish team
Cape Verde, an island nation of about 530,000 people off the coast of Africa, shocked soccer fans around the globe by holding Spain without a goal in their debut World Cup match this week. But Carol Castiel saw it coming.
For the better part of four decades, Castiel has been working to document and preserve the island nation’s rich but little-known Sephardic heritage. And while there are no known practicing Jews in Cape Verde today, Castiel said connection to Jewish identity remains in the country and in its soccer team.
The proof, she said, was in the team’s first result.
Cape Verde’s stout defense — led by 40-year-old goalkeeper Vozinha’s seven saves — shut out the team FIFA ranked second-best in the world, and a country whose GDP is 600 times greater than its own. Cape Verde, ranked 67th, didn’t buckle as Spain fired shot after shot on the goal. The game ended in a 0-0 stalemate.
“In the face of hardship, they just keep going, and they find ways,” Castiel said. “They’re the underdog.”
But there was also a Jewish genealogical connection on the Cape Verde team sheet: Reserve forward Gilson Benchimol’s surname dates back some 150 years to Sephardic Jews on the island.
The 2026 World Cup’s biggest upset to date has put the spotlight on the 10-island archipelago about 350 miles west of Senegal. Castiel, an American Jew and ex-journalist who is obtaining citizenship in Cape Verde, is also hoping it brings attention to her effort to preserve Jewish memory there.

An island nation’s Jewish roots
Jewish life on Cape Verde dates back to the 16th century, when the Portuguese Inquisition caused Jewish converts to Christianity — known then as “New Christians” — to emigrate en masse from the Iberian peninsula. (The Portuguese Inquisition started a couple decades after the Spanish Inquisition.)
The islands were far from the center of the Inquisition, perhaps allowing some of the exiled to resume practicing Judaism in secret. They also offered New Christians the chance to pursue commercial opportunities in international trade. These New Christians lived under surveillance even in Cape Verde, though, and one of the islands had a Jewish ghetto in the 16th century.
That first wave of migrants eventually assimilated through marriage or out-migrated, and the archipelago’s Jewish footprint largely disappeared. Some historians suggest that last names on the island related to trees and animals, like Carvalho (oak) or Pinto (chick), hint at possible Jewish ancestry. (Some Sephardic Jews and conversos adopted or were assigned last names during the Inquisition.)
Cape Verde became a popular Jewish destination again in the second half of the 19th century, after the Inquisition ended. The territory was still a Portuguese colony with a powerful grip on transatlantic trade, and Jewish emigres — many from the northern Morocco city of Tetouan — found success in agriculture and international shipping.
“They were key to the economy in those days,” Castiel said.
Some of the primary exports from that era, like coffee and rum, continue today. (The islands were also a hub of slave trade, and historians believe New Christians were among the slave traders.)
Few in number and mostly male, the latter wave of Jewish immigrants also married out of the religion, Castiel said, and their descendants today are Catholic. But their Jewish surnames remain prevalent on the islands. Castiel said names like Cohen and Levy, as well as variations on common Sephardic names like Ohayon and Benchimol, show that “the blood of Jews is running through the veins of a lot of people there.”

Castiel said she did not believe the national team’s Benchimol — who plays professionally for the Russian club Akron Tolyatti — identifies as Jewish. (The Forward has reached out to the player for comment.)
Though the Cape Verdeans with common Jewish surnames don’t tend to identify as Jewish, many embrace their Jewish ancestry.
One of them is Jose Levy. His great-grandfather, Fortunato Levy, emigrated from Morocco in the late 19th century and started a business doing sea-transportation around the islands. His father worked for the Portuguese government until Cape Verde won independence in 1975.
Levy, who worked for the United Nations before retiring recently, said many Jewish Cape Verde families returned to Portugal after independence. But to this day, many of his friends in Praia — the Cape Verde capital, where he lives — have Jewish names.
“Neither me nor my father were directly exposed to Jewish religion,” Levy, 68, said in an interview. “But our grandparents and great-grandparents were proud Jews, and they made a great contribution to what Cape Verde is now.”
Historic preservation
There are no known synagogues on the islands — even historic ones — and Cape Verde is one of the rare places in the world without a Chabad. But there are at least four small Jewish cemeteries spread across three islands, Castiel said. Modeled after Moroccan cemeteries, each has white horizontal stones with inscriptions in Hebrew and Portuguese — but they were overgrown, eroding or otherwise disarrayed when Castiel first visited.
“In Judaism, the most important thing is to create burial grounds to rest the souls,” Castiel said. “In that regard, these Jews did that. It’s just that they couldn’t sustain it.”
The nonprofit she founded in 2007, the Cape Verde Jewish Heritage Project, aims to restore the sites and expand the documentation and of Jewish life on the island through research, oral history and tourism. In 2018, the nonprofit installed a series of plaques to commemorate the 19th-century Jewish settlers interred at the cemeteries.
According to Castiel, the nonprofit’s primary funder is Morocco’s King Mohammed VI, whose Jewish historic preservation efforts in Morocco — the ancestral homeland of many Cape Verde migrants — are well-documented. Levy sits on the board.
“We carry the last name, but the religion aspect was not transferred, so we are Catholic,” Levy said. “But we are very proud of our Jewish ancestors.”
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