Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
Antisemitic Beliefs More Common Among Young Social Media Users, Yale Poll Shows
Penn State graduate student Roua Daas, an organizer with Students for Justice in Palestine, speaks at a pro-Palestinian protest at the Allen Street gates in State College, PA on Feb. 12, 2024. Photo: Paul Weaver/Sipa USA via Reuters Connect
A new survey from Yale Youth Poll is raising fresh concerns about antisemitism among younger Americans, revealing a significant link between social media consumption and anti-Jewish sentiment.
The Spring 2026 poll, conducted by researchers affiliated with Yale University, finds that Americans aged 18 to 34 are more likely than older generations to agree with statements widely recognized as antisemitic even as many express uncertainty about what qualifies as antisemitism in the first place.
According to the survey, a significant share of young respondents agreed with longstanding antisemitic tropes. Roughly a quarter to a third of the youngest respondents expressed belief in ideas such as Jews having “too much power” or divided loyalty between the United States and Israel. The poll also found that about one in five young respondents supported boycotts of Jewish-owned businesses to express disapproval over Israel’s war in Gaza.
The poll reveals that roughly 10 percent of those 18-34 agreed with all three of these antisemitic sentiments. Conversely, only 2 percent of those above 65 agreed with all three.
While these views are not held by a majority, experts say the numbers are high enough to raise alarms.
Beyond attitudes themselves, the poll also indicates that youth who receive news from alternative media sources, such as social media, are more likely to harbor antisemitic sentiments.
Respondents who rely more heavily on social media platforms, including TikTok, Instagram, and X/Twitter, were significantly more likely to agree with antisemitic statements.
The survey also points to a striking divide based on how young Americans consume news. Respondents who rely primarily on social media platforms such as TikTok, Instagram, and X were roughly 1.5 to 2 times more likely to agree with antisemitic statements than their peers who turn to traditional sources like television or newspapers. On measures such as beliefs about Jewish power or loyalty, gaps of 10 to 15 percentage points emerged between the two groups, with social media–heavy users consistently showing higher levels of agreement.
The pattern is striking enough to suggest that digital information ecosystems may be shaping perceptions in ways that traditional media does not. Further, the underlying pattern can give insight into why opinions on Israel and antisemitism substantially diverge among US youth compared to older generations.
Observers point to the nature of these platforms, where algorithm-driven feeds often elevate emotionally charged, highly simplified content. In that environment, complex geopolitical conflicts, such as the war in Gaza, can be reduced to slogans, viral clips, and narratives that blur the line between political criticism and longstanding antisemitic themes.
In the immediate aftermath of the Oct. 7 slaughters in Israel, a bevy of left-leaning social media personalities immediately condemned Israel and accused the Jewish state of committing war crimes and genocide in Gaza. Several reports indicate that anti-Israel content performs especially well on youth-centric social media platforms such as TikTok and Instagram, incentivizing content creators to intensify public criticisms of the Jewish state. The Yale survey suggests that for many young Americans, views on Israel are increasingly intertwined with perceptions of Jewish people more broadly.
The poll also challenges attempts to place blame on a single political group. The data indicates that both “extremely conservative” and “extremely liberal” individuals are likely to express belief that antisemitism is a “serious problem” in the country. Moderate voters are more likely to express ambivalence, with a plurality indicating that they “neither agree nor disagree” that antisemitism is a significant issue in the US.
Importantly, the survey does not suggest that most young Americans hold antisemitic views.
But it does point to a rising level of acceptance, or at least tolerance, of ideas that were once more widely rejected. Moreover, the poll suggests that young people underestimate the level of antisemitism that persists in the country. For instance, among voters ages 18-34, 29 percent agree with the antisemitic conspiracy “Jews have an extremely organized international community that puts their own interests before those of their home countries” compared to only 17 percent of those age 65. Approximately 8 percent of the 18-34 age cohort believe “people exaggerate how bad the Holocaust actually was” compared to 2 percent of those above 65.
A mere 21 percent of voters aged 18-34 agreed with the notion that Jews experience the bulk of hate crimes in the US, compared to 40 percent of overall voters. Various surveys indicate that Jews have faced the greatest increase in hate crimes over the past two years.
Uncategorized
As Ohio again tries to block Hebrew Union College’s restructuring, a new rabbinical school emerges in Cincinnati
(JTA) — The attorney general of Ohio has filed a second lawsuit against the nation’s largest Reform rabbinical school over the planned shuttering of its historic Cincinnati campus — a controversial move that has also prompted the creation of a new rabbinical school in the city.
Ohio AG Dave Yost, a Republican, says he wants to prevent Hebrew Union College-Jewish Institute of Religion from closing its 151-year-old Cincinnati campus at the end of the current school year. Yost’s lawsuit alleges that the planned closure would violate state laws intended to protect the original intent of nonprofit donors, who believed they were supporting HUC’s Cincinnati base.
“Hebrew Union accepted millions of dollars in donations based on a 76-year-old promise it now would like to break,” Yost’s office said in a statement accompanying the lawsuit, citing the school’s 1950 agreement to “permanently maintain” a rabbinical school in the city. “We’re suing to keep these assets in Cincinnati where they belong.” The suit asks a judge to bar HUC from closing its doors before a court date.
A request for comment to spokespeople for HUC was not immediately returned.
In 2022, HUC leadership announced that they would be closing degree-granting programs at their flagship Cincinnati campus in order to focus on their other campuses in New York and Los Angeles, which the school claimed were more popular with students. The college has pledged to preserve its archives and library housed on the campus, but has also pursued plans to sell off property across all its campuses as well as, reportedly, to sell rare books from its collection.
The move sparked intense blowback from leaders in the Reform movement, some of whom have argued that the college was abandoning its founding principles by moving out of the Midwest in favor of the coasts.
Some of HUC’s former Ohio figureheads, along with other Reform leaders, have since announced plans to launch their own Cincinnati-based rabbinical school: The College for Contemporary Judaism.
“We believe it is imperative that there be a strong, vibrant rabbinical school in Cincinnati to serve the liberal American Jewish community, especially between the coasts where access to congregational rabbis and rabbinical education is severely limited,” the college’s founders said in a statement Tuesday. “While we cannot comment directly on the lawsuit filed by Ohio Attorney General Dave Yost against Hebrew Union College, it is vitally important that assets subject to the lawsuit are used as originally intended: to support a strong, thriving rabbinical school in Cincinnati.”
The college’s founders include Rabbi Sally Priesand, the first female rabbi to have been ordained by HUC in 1972, who will serve as the new college’s honorary president; and Rabbi Gary Zola, longtime director of HUC’s Cincinnati-based American Jewish Archives, who will now serve as CCJ’s founding president.
The college pledges not to be affiliated with any particular denomination, but will instead commit itself to “Liberal Judaism” with what its site describes as “an unwavering commitment to the existence and well-being of the Jewish and democratic State of Israel.” It will have a particular focus on Jewish communities in the Midwest, South and Mountain West, where its founders say “access to rabbinical education has been severely limited.”
In explaining the decision to base the college in Cincinnati, the school points to some of the Jewish institutions there currently being shepherded by HUC, including the library and archives. It also names the region’s historical importance to American Judaism, as the city where Rabbi Isaac Mayer Wise, spiritual forefather of Reform Judaism, chose to base his fledgling movement.
Yost’s latest lawsuit, filed April 10, was the second time the Ohio AG had taken HUC to court over its planned downsizing. He also sued the school in 2024 following reports that leadership was exploring the sale of some of its rare books. The two parties settled the following year with an agreement intended to keep HUC from selling its items without 45 days’ notice to the state.
The post As Ohio again tries to block Hebrew Union College’s restructuring, a new rabbinical school emerges in Cincinnati appeared first on The Forward.
Uncategorized
Orthodox groups ask Supreme Court to hear case of Ohio man barred from hosting home prayer services
(JTA) — Orthodox Jewish groups urged the Supreme Court to take up the case of an Orthodox Jewish man ordered by officials in University Heights, Ohio, to stop hosting prayer services in his home without a permit.
The amicus brief, which was filed Friday by the National Jewish Advocacy Center alongside the Orthodox Union and the National Council of Young Israel, comes years after Daniel Grand, a resident of the suburb of Cleveland, invited a group of Jewish men to his home for Shabbat services starting in January 2021.
At the time, University Heights, citing zoning laws, issued a cease-and-desist order blocking Grand from using his home for prayer.
Grand initially applied for a special use permit to use his home as “a place of religious assembly” in 2021, but later withdrew the application, saying he did not “wish to operate a house of worship as is defined under the zoning ordinance.”
According to the NJAC, the former mayor of University Heights, Michael Dylan Brennan, then encouraged Grand’s “neighbors to watch his home and report any sign of Jewish worship to the authorities.”
“What happened to Daniel Grand is not an isolated incident,” Rabbi Mark Goldfeder, the CEO of NJAC, said in a statement. “It is the latest chapter in a long and documented history of municipalities using zoning laws to suppress Orthodox Jewish religious practice.”
The city’s current mayor, Michele Weiss, who was elected last fall, told JTA that there was currently one residence in the city that had obtained a special permit to host worship gatherings and that another was currently in the middle of applying for one.
“My perspective is that everyone has a right to worship in their home with a small group of people (a minyan) without city involvement, just like a book club might do,” Weiss, who is the first female Orthodox Jewish mayor in the United States, wrote in an email to JTA. “If a congregation wants to worship in a residence with a proper congregation then each city should have a way forward through their planning commission.”
In September 2022, Grand filed a lawsuit against the city and Brennan, alleging that the former mayor was motivated by “animus against Orthodox Jews.” He maintained that the actions blocking him from conducting services in his home were part of a “systematic campaign” to prevent the Orthodox community from growing in University Heights, according to the Cleveland Jewish News.
In January, Weiss told JTA that University Heights’ Jewish community had grown a “tremendous amount” in recent years, and was the “largest Orthodox contingency of residents in the state of Ohio.”
Brennan, who was twice censured by the city council for “inappropriate language,” had previously faced criticism from the city’s Jewish community during his tenure. In November 2024, he drew backlash for criticizing voters in a heavily Jewish neighborhood who supported Donald Trump, and in April 2025, he accused the volunteer-run Jewish ambulance service Hatzalah of “jeopardizing public safety.”
In October 2024, the U.S. District Court of Northern Ohio ruled in favor of University Heights, and the Ohio 6th District Court of Appeals later upheld the ruling in November 2025.
A petition for Supreme Court review is currently pending, and a decision on whether it will be heard is expected in the coming months, according to NJAC.
“This case deserves Supreme Court review because, across the country, Jewish religious practice has repeatedly been constrained through the neutral application of rules in ways that disproportionately burden visible Jewish life,” David Benger, the litigation counsel at NJAC, said in a statement.
The post Orthodox groups ask Supreme Court to hear case of Ohio man barred from hosting home prayer services appeared first on The Forward.