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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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In a Mamdani-era primary, J Street backs pro-Israel incumbent — and, in a first, his challenger
Rep. Dan Goldman, a two-term Democrat facing a tough primary in New York’s 10th District, has been endorsed again by J Street, but in an unusual move, the pro-Israel advocacy group will also “approve” Goldman’s opponent, former City Comptroller Brad Lander, who has made Goldman’s centrist stance on Israel and ties to AIPAC central to his campaign.
J Street said it is “proud” to support Goldman for reelection for his “pro-Israel, pro-peace, and pro-democracy leadership” in Congress. “Goldman has worked toward a better future for the Middle East as Congressman, co-leading letters opposing demolition of Palestinian homes and calling for sanctions on some of the most violent extremist settlers in the West Bank,” Jeremy Ben-Ami, J Street’s president, said in a statement shared with the Forward.
Goldman called J Street a “vital organization that squarely aligns with my support for Israel as a Jewish and democratic state” and one that “represents many of my Jewish and progressive values, like justice, equality, freedom, and the pursuit of peace.”
J Street first endorsed Goldman, an heir to the Levi Strauss fortune who was elected in a competitive primary in 2022, in the 2024 election; as an incumbent, he was automatically included on J Street’s early endorsement list of 117 House members. The group is now reaffirming its backing of Goldman as he faces an uphill battle in a district that voted for Zohran Mamdani, a democratic socialist and strident critic of Israel, in the Democratic primary for Mayor — after Lander cross-endorsed him, and overwhelmingly backed him in the general election against former Gov. Andrew Cuomo.
Mamdani is backing Lander’s bid, while Goldman has the support of Gov. Kathy Hochul, House Democratic Leader Hakeem Jeffries, former House Speaker Nancy Pelosi, and Manhattan Borough President Brad Hoylman-Sigal.
Palestinian rights and the Gaza war have increasingly become a litmus test for progressive candidates seeking to define themselves against establishment Democrats. The stakes are heightened by the makeup of the district’s electorate and the fact that both candidates are Jewish, making Israel a key issue in the race. Jewish voters are estimated to comprise more than 20% of the Democratic primary electorate in the 10th Congressional District, which encompasses the Brooklyn neighborhoods of Borough Park and Park Slope, along with a swath of lower Manhattan.
At his campaign launch in Chinatown last week, Goldman said that his Israel positions reflect where most voters in the district are: supportive of Israel’s security while finding a pathway for a two-state solution, sharply critical of Prime Minister Benjamin Netanyahu’s right-wing government, and opposed to settlement expansion and settler violence. Last November, Goldman co-led a letter to President Donald Trump urging for the re-imposition of the Biden era sanctions on West Bank settlers.
Goldman was also an early supporter of humanitarian pauses in the war against Hamas to allow the flow of humanitarian aid. Recently, he told The New York Times, he would “likely vote differently” on a resolution to censure Rep. Rashida Tlaib, the only Palestinian American House member, for her comments on Israel. More than 1,000 constituents protested outside his district office after his vote in favor of the Republican-led measure.
Goldman diverged from J Street on key Gaza-related efforts, including his opposition to Democratic-led measures to block or condition U.S. arms transfers to Israel or his refusal to sign onto a letter opposing Trump’s initial vision of the U.S. taking control of Gaza and turning it into the “Riviera of the Middle East.”
Risa Levine, an advocate and an active member of J Street, said it’s a “no brainer” to reaffirm support for Goldman given that on Israel and issues related to the Jewish community, he is “100% where the J Street membership is” and “very amenable to everything that J Street says” even when there are disagreements about certain policies.
Levine, who as a constituent has attended private meetings with Goldman, said that describing Goldman as being owned or directed by AIPAC is “kind of silly,” given his personal wealth, estimated at up to $253 million. Goldman loaned his campaign $4 million in 2022; AIPAC’s super PAC later said it contributed $350,000 to a local super PAC opposing his chief rival at the time, Yuh-Line Niou, who supports the boycott Israel movement.
Lander’s J Street seal of approval
The endorsement of Goldman underscores the bind J Street now faces, placing itself squarely in the middle of a complex and contentious primary.
Lander is widely regarded inside the organization as a family figure. He is a regular speaker at its annual conferences, and activists and donors view Lander as a natural standard-bearer for the group in the post–Gaza war and Mamdani era.
J Street is expected to break with past practice and list Lander as one of seven “primary-approved” House candidates, but the only challenger to an incumbent it supports. That designation would allow donors to contribute to his campaign through the J Street PAC portal but stops short of organizing events or offering active campaign support.
In an interview on Monday, Lander called the group’s decision to approve his candidacy “significant.”
Lander also insisted that he is “better aligned” with the views of this district on the Israeli-Palestinian conflict, an issue, he said, which will be important for voters in the race.
Though Lander opposes the Boycott, Divestment, Sanctions movement, he supported Ben & Jerry’s decision to end sales in the occupied West Bank in 2021. Since Oct. 7, Lander has regularly attended a weekly rally against the Israeli government’s handling of the war in Gaza, has backed calls for a permanent ceasefire and has met with families of Israeli hostages.
In September, he expressed regret for not doing enough “to speak out against Israel’s war crimes, against ethnic cleansing, against forced starvation of Palestinians.” More recently, he described the war as “genocide,” inspired by the writings of Raphael Lemkin, who coined the term, which his daughter had given him. J Street’s head said he was “persuaded” by arguments that Israel is committing genocide in Gaza.
As comptroller, Lander also ended New York City’s half-century practice of investing millions in Israeli government debt securities in 2023.
Ruth Messinger, the trailblazing Jewish political leader who in 1997 became the first and only woman to win the Democratic nomination for New York City mayor, praised J Street for having “flexibility” in maintaining their relationship with Goldman, but also designating Lander as an approved candidate.
Lander, she said, “speaks really directly to the perspective of the people in this district on these issues, and J Street is correct in recognizing that.” Messinger, who endorsed Mamdani after the primary and said his views on Israel were not central to the job he was seeking, added that Lander would be a strong fit to succeed retiring Rep. Jerry Nadler — the longtime dean of the Congressional Jewish Caucus — and to “play this critical role” in shaping the thinking of both Jewish and non-Jewish members of Congress.
Levine said the endorsement of Goldman “speaks for itself” and that she would prefer J Street not feature Lander’s name as a primary challenger, so as not to create divisiveness within the party. She added that the endorsement could help Goldman appeal to voters who may have supported Lander’s mayoral candidacy.J Street’s Ben-Ami told the Forward, “At the end of the day, it is a win for the district and the nation to have two J Street-aligned voices in this race.”
The post In a Mamdani-era primary, J Street backs pro-Israel incumbent — and, in a first, his challenger appeared first on The Forward.
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A hypnotic new album inspired by a unique Yiddish recording
Folklore scholar Barbara Kirshenblatt-Gimblett doesn’t remember interviewing and recording the Yiddish folksinger Rose Cohen in 1968 in Toronto. But this recording may turn out to be one of the most significant ones that made it into the storied archives at the YIVO Institute for Jewish Research.
In it, Cohen sings ten songs from her childhood in the Kyiv region of Ukraine, in Yiddish, Hebrew, Ukrainian and Russian. A handful of these songs have never been found anywhere else.
Cohen, who came to Toronto after World War II, was from a dynasty of what she called khazonishe, or singing rabbis, and learned many of these songs listening to them singing in her home.
This recording became the inspiration for a new album, The Rose Cohen Experience, released last month on Borscht Beat Records. Her songs are performed here by Cantor Sarah Myerson and Ilya Shneyveys, a married couple of talented multi-instrumentalists. The duo, called Electric Rose, took nine of the ten songs Kirshenblatt-Gimblett recorded and created their own elaborate, imaginative versions of them.
In the recording, Myerson — who serves as spiritual leader and cantor at Roosevelt Island Jewish Congregation in New York City — sang them as she and Shneyveys played an array of instruments over loops, creating a surreal, hypnotic sound. Shneyveys was no stranger to this, having once been part of the Yiddish “psychedelic” rock group Forshpil.
One of the songs, Berosh Hashone (On Rosh Hashone) begins with a segment from the solemn High Holidays prayer Unetaneh Tokef, about how our destiny is determined by God, depending on what deeds we’ve done. But then there are other Yiddish verses about an unhappy woman asking her children if she should divorce their father. “We don’t have that as a Yiddish song elsewhere in the repertoire,” Myerson said in an interview. “We don’t know of that song existing in other languages either.”
The album is structured, at least at first, as an imagined narrative of Cohen’s own life. “Ikh heyb mikh on tsu dermonen” (I’m beginning to remember) possesses a driving rhythm and a powerful recollection of an immigrant in North America dreaming of going back to his wife in Europe. Even though it’s a folk song, it’s possibly autobiographical when she sings it, as Cohen’s father immigrated to Toronto before the rest of his family. Myerson and Shneyveys aimed to draw out the autobiographical aspect of this song by playing selections of the Cohen interview where she recalls where she is from and how old she is.
The song transitions to Bay mashin (At the machine), a folk song about a woman slaving over a sewing machine, looking forward to getting married after having assembled her dowry. In an interesting twist, Myerson actually uses the sound of a sewing machine throughout the track, both in recorded and live performances. It’s a small hand-crank sewing machine from the early 20th century, “possibly developed for child labor,” Myerson said.
Myerson contributed a special track, Kale Tfile (Bride’s prayer), to supplement the nine Cohen songs. Kale Tfile is taken from an excerpt of a tkhine (a Yiddish-language women’s prayer) that a woman would recite on the night before the wedding. She found the prayer in an 1897 prayerbook known as the Siddur Korban Minchah.
Myerson said she decided to include this text after trying to imagine how Cohen may have felt singing Bay mashin, where the ending indicates that the female narrator is about to marry. The words are plaintive (“O God, please hear my youthful prayer, receive my hot tears that I now spill before You”), raising the possibility that she is unhappy about the match. Myerson’s performance delivers the song in that spirit, utilizing a vocoder, a keyboard that allows her to harmonize with herself.
From here, the album drops its autobiographical train of thought and moves into a more experiential mode. Mayim Rabim (mighty waters), also known as Psalm 93 — a psalm recited during the Shabbat evening prayer service — is remarkable because, as Myerson said, “we just don’t have many recordings of women of her generation singing liturgy.” Here, we see how Electric Rose made use of ambient recordings; in this case — ocean waves from Miami Beach.
You can catch Electric Rose on their upcoming tours throughout the East Coast, California and Germany.
The post A hypnotic new album inspired by a unique Yiddish recording appeared first on The Forward.
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China Warns Against Foreign ‘Interference’ in Iran as Trump Mulls Response to Regime Crackdown
A demonstrator lights a cigarette with fire from a burning picture of Iran’s Supreme Leader Ayatollah Ali Khamenei outside the Iranian embassy during a rally in support of nationwide protests in Iran, in London, Britain, Jan. 12, 2026. Photo: REUTERS/Toby Melville
China on Monday expressed hope that the Iranian regime would “overcome” the current anti-government protests sweeping the country, warning against foreign “interference” as US President Donald Trump considered how to respond to Iran’s deadly crackdown on nationwide protests.
“China hopes the Iranian government and people will overcome the current difficulties and uphold stability in the country,” Chinese foreign ministry spokesperson Mao Ning told reporters during a press conference.
“China always opposes interference in other countries’ internal affairs, advocates that all countries’ sovereignty and security should be fully protected by international law, and opposes the use or threat of force in international relations,” she continued. “We call on parties to act in ways conducive to peace and stability in the Middle East.”
The comments came as Iran continued to face fierce demonstrations, which began on Dec. 28 over economic hardships but escalated into large-scale protests calling for the downfall of the country’s Islamist regime.
If the regime in Tehran was seriously weakened or potentially collapsed, it would present a problem for a strategic partner of Beijing.
China, a key diplomatic and economic backer of Tehran, has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.
China is the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing. Traders and analysts have said that Chinese reliance on Iranian oil will likely increase and replace Venezuelan oil after US forces captured Venezuela’s President Nicolas Maduro earlier this month.
Iran’s growing ties with China come at a time when Tehran faces mounting economic sanctions from Western powers, while Beijing itself is also under US sanctions.
According to some media reports, China may be even helping Iran rebuild its decimated air defenses following the 12-day war with Israel in June.
The extent of China’s partnership with Iran may be tested as the latter comes under increased international scrutiny over its violent crackdown on anti-regime protests.
US-based rights group HRANA said by late Monday it had verified the deaths of 646 people, including 505 protesters, 113 military and security personnel, and seven bystanders. The group added that it was investigating 579 more reported deaths and that, since the demonstrations began,10,721 people have been arrested.
Other reports gave indicated the number of protesters killed by the regime numbers well into the thousands, but with the regime imposing an internet blackout since Thursday, verification has been difficult.
Trump has said he will intervene against the regime if security forces continue killing protesters. Adding to threats of military action, Trump late on Monday announced that any country doing business with Iran will face a new tariff of 25 percent on its exports to the U.S.
“This order is final and conclusive,” he said in a social media post.
According to reports, Trump was to meet with senior advisers on Tuesday to discuss options for Iran, including military strikes, using cyber weapons, widening sanctions, and providing online help to anti-government sources.
Iran has warned that any military action would be met with force in response.
“Let us be clear: in the case of an attack on Iran, the occupied territories [Israel] as well as all US bases and ships will be our legitimate target,” Iranian parliament speaker Mohammad Baqer Qalibaf told a crowd in Tehran’s Enqelab Square on Monday, adding that Iranians were fighting a four-front war: “economic war, psychological warfare, military war against the US and Israel, and today a war against terrorism.”
However, the White House stressed that Trump hopes to find a diplomatic resolution.
“Diplomacy is always the first option for the president,” White House press secretary Karoline Leavitt told reporters on Monday.
“What you’re hearing publicly from the Iranian regime is quite different from the messages the administration is receiving privately, and I think the president has an interest in exploring those messages,” she said.
Iranian Foreign Minister Abbas Araqchi told Al Jazeera that he and US envoy Steve Witkoff have been in contact.
Trump said on Sunday the US could meet Iranian officials and he was in contact with Iran’s opposition.