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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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US Presses Syria to Shift From Chinese Telecom Systems
Syrian President Ahmed al-Sharaa attends the Ministry of Awqaf conference titled “Unity of Islamic Discourse” at the Conference Palace in Damascus, Syria, Feb. 16, 2026. Photo: REUTERS/Khalil Ashawi
The United States has warned Syria against relying on Chinese technology in its telecommunications sector, arguing it conflicts with US interests and threatens US national security, according to three sources familiar with the matter.
The message was conveyed during an unreported meeting between a US State Department team and Syrian Communications Minister Abdulsalam Haykal in San Francisco on Tuesday.
Washington has been coordinating closely with Damascus since 2024, when Syria‘s now President Ahmed al-Sharaa ousted longtime leader Bashar al-Assad, who had a strategic partnership with China.
Syria is exploring the possibility of procuring Chinese technology to support its telecommunications towers and the infrastructure of local internet service providers, according to a Syrian businessman involved in the procurement talks.
“The US side asked for clarity on the ministry’s plans regarding Chinese telecom equipment,” said another source briefed on the talks.
But Syrian officials said infrastructure development projects were time-critical and that Damascus was seeking greater vendor diversity, the source added.
SYRIAN OFFICIALS CITE US EXPORT CONTROLS AS TELECOMS BARRIER
Syria is open to partnering with US firms but the matter was urgent and export controls and “over-compliance” remained an issue, according to person familiar with the meeting in San Francisco.
A US diplomat familiar with the discussions told Reuters that the US State Department “clearly urged Syrians to use American technology or technology from allied countries in the telecoms sector.”
It was unclear whether the United States pledged financial or logistical support to Syria to do so.
Responding to Reuters questions, a US State Department spokesperson said: “We urge countries to prioritize national security and privacy over lower-priced equipment and services in all critical infrastructure procurement. If it seems too good to be true, it probably is.”
The spokesperson added that Chinese intelligence and security services “can legally compel Chinese citizens and companies to share sensitive data or grant unauthorized access to their customers’ systems” and promises by Chinese companies to protect customers’ privacy were “entirely inconsistent with China’s own laws and well-established practices.”
China has repeatedly rejected allegations of it using technology for spying purposes.
The Syrian Ministry of telecommunications told Reuters any decisions related to equipment and infrastructure are made “in accordance with national technical and security standards, ensuring data protection and service continuity.”
The ministry said it is also prioritizing the diversification of partnerships and technology sources to serve the national interest.
Syria‘s telecom infrastructure has relied heavily on Chinese technology due to US sanctions imposed on successive Assad governments over the civil war that grew from a crackdown on anti-government protests in 2011.
Huawei technology accounts for more than 50% of the infrastructure of Syriatel and MTN, the country’s only telecom operators, according to a senior source at one of the companies and documents reviewed by Reuters. Huawei did not immediately respond to a request for comment.
Syria is seeking to develop its private telecommunications sector, devastated by 14 years of war, by attracting foreign investment.
In early February, Saudi Arabia’s largest telecom operator, STC, announced it would invest $800 million to “strengthen telecommunications infrastructure and connect Syria regionally and internationally through a fiber-optic network extending over 4,500 kilometers.”
The ministry of telecommunications says that US restrictions “hinder the availability of many American technologies and services in the Syrian market,” emphasizing that it welcomes expanding cooperation with US companies when these restrictions are lifted.
Syria has inadequate telecommunications infrastructure, with network coverage weak outside city centers and connection speeds in many areas barely exceeding a few kilobits per second.
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Israeli Cybersecurity Startup Wiz Hosts $3 Million ABBA-Themed Purim Party Ahead of Google Acquisition
In this photo illustration, a Google logo is seen displayed on a smartphone with a WIZ logo in the background. Photo: Avishek Das / SOPA Images via Reuters Connect
The Israeli-founded cybersecurity startup Wiz was set to host a Purim party on Thursday night in Tel Aviv inspired by the famous pop group ABBA at the cost of $3.2 million, according to Israeli media reports,
Wiz hosts a Purim celebration every year, but this year’s gathering at Pavilion 2 at Expo Tel Aviv might be its last as an independent company, since it is on the verge of completing a $32 billion all-cash deal with Google. The cloud security platform headquartered in New York announced in March of last year that it signed a deal to be acquired by Google, and Wiz will join Google Cloud after closing. The agreement marks Google’s biggest deal ever, and approvals have already been secured in the United States and the European Union. The deal is expected to close this year, pending regulatory approvals in Australia, South Africa, Turkey, and Israel.
More than 20 Israeli artists were expected to perform a cover of an ABBA classic at Wiz’s Purim party this year, CTech reported. Sources familiar with the event told the Israeli publication that the lineup of performers would include Osher Cohen, Eden Golan, Sarit Hadad, Odeya, Ivri Lider, Eden Ben Zaken, Dana International, Shiri Maimon, Ninet, Harel Skaat, and Harel Moyal. The celebration is reportedly the most expensive party in Israel’s high-tech sector.
Wiz’s Purim celebration last year paid tribute to Madonna and featured a lineup of some of Israel’s biggest singers – including Rita, Omer Adam, Noa Kirel, Static, and Noga Erez — as well as more than 100 dancers and performers.
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US, Iran Make Progress in Talks, Will Meet Again Soon, Mediator Says
Omani Foreign Minister Badr Albusaidi meets with US Special Envoy Steve Witkoff and US President Donald Trump’s son-in-law Jared Kushner, in Geneva, Switzerland, Feb. 26, 2026. Photo: Oman News Agency/Handout via REUTERS
The United States and Iran made progress in talks on Thursday aimed at resolving a longstanding nuclear dispute and averting new US strikes, mediator Oman said, amid Washington’s large-scale military buildup in the Middle East.
The two sides plan to resume negotiations soon after consultations in their countries’ capitals, with technical-level discussions scheduled to take place next week in Vienna, Omani Foreign Minister Sayyid Badr Albusaidi said in a post on X after the day’s talks ended in Switzerland.
Any substantial move toward an elusive agreement between longtime foes Washington and Tehran could reduce the imminent prospects for US President Donald Trump to carry out a threatened attack on Iran that many fear could escalate into a wider war.
The Omani minister’s upbeat assessment followed indirect talks between Iranian Foreign Minister Abbas Araqchi and US envoys Steve Witkoff and Jared Kushner in Geneva, with one session in the morning and the second in the afternoon.
“We have finished the day after significant progress in the negotiation between the United States and Iran,” Badr Albusaidi said.
Describing the talks as some of the most serious that Iran has had with the US, Araqchi told Iranian state television: “We reached agreement on some issues, and there are differences regarding some other issues.”
“It was decided that the next round of negotiations will take place soon, in less than a week,” he said, adding the Iranians had clearly expressed their demand for sanctions relief.
There was no immediate comment from US negotiating team on the outcome of the talks.
The discussions about the decades-long dispute over Iran‘s nuclear work come as fears grow of a Middle East conflagration. Trump has repeatedly threatened action if there is no deal and the US military has amassed its forces in waters near the Islamic Republic.
‘INTENSE AND SERIOUS’ TALKS
A senior Iranian official told Reuters earlier on Thursday that the US and Iran could reach a framework for a deal if Washington separated “nuclear and non-nuclear issues.”
The Trump administration has insisted that Iran‘s missile program and other issues must be part of the negotiations.
After the morning session, Badr Albusaidi said the two sides had exchanged “creative and positive ideas.”
But a senior Iranian official said at the time that some gaps still had to be narrowed.
Washington, which believes Tehran seeks the ability to build a nuclear bomb, wants Iran to give up all uranium enrichment, a process that makes fuel for atomic power plants but that can also yield material for a warhead.
Iran has long denied wanting a bomb and said earlier on Thursday it would show flexibility at the talks. Reuters reported on Sunday that Tehran was offering undefined new concessions in return for removal of sanctions and recognition of its right to enrich uranium.
However, the United States also wants to expand talks to other issues including Iran‘s arsenal of ballistic missiles and its support for armed terrorist groups in the region.
US Secretary of State Marco Rubio said on Wednesday that Iran‘s refusal to discuss its ballistic missile program was a “big problem” which would have to be addressed eventually. The missiles were “designed solely to strike America” and pose a threat to regional stability, he said.
Iranian foreign ministry spokesperson Esmaeil Baghaei told Press TV on Thursday that the negotiations would focus solely on nuclear topics and the lifting of sanctions, and said Tehran was going into them with “seriousness and flexibility.”
Ali Vaez, Iran project director at International Crisis Group, cautioned that if there was no breakthrough in the current round of talks, the risk of conflict could rise significantly in the coming days.
“This week they have been working on a text and the US team is willing to return to the negotiating table to try to finalize an outline or a framework of an agreement. I think it is a positive thing,” he said.