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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Canadian progressive party picks Jewish anti-Zionist politician as its leader
(JTA) — Canada’s main progressive party aims to make a comeback under its new leader Avi Lewis, a Jewish anti-Zionist.
Lewis, a filmmaker and former journalist, was elected to lead the New Democrats on Sunday. He campaigned on principles that have energized the global left, including affordability, the environment and unapologetic anti-Zionism. He repeated his position on Israel in his acceptance speech in Winnipeg.
“When Israel commits a genocide in Gaza, we call it by its name, and we do everything in our power to bring it to an end,” Lewis said in his speech.
Lewis hopes to rebuild a party that suffered its worst losses in history during the 2025 federal election. Center-left voters who were alarmed by President Donald Trump’s threats to Canada flocked to the Liberal Party and elected Mark Carney as prime minister.
Lewis comes from a line of progressive royalty. His grandfather, David Lewis, was one of the founding members of the New Democrats and its leader in the 1970s. His father, Stephen Lewis, led the party in Ontario. He is also the great-grandson of Moishe Lewis, who was an outspoken member of the socialist Jewish Labour Bund in Eastern Europe and immigrated to Canada in 1921.
Lewis is married to Naomi Klein, a prominent author and critic of Israel. Klein was among several writers who declined to participate in PEN America’s annual World Voices festival in 2024, saying the group failed to “stand firmly” with Palestinian writers. She also addressed protesters during a rally outside U.S. Senate Majority Leader Chuck Schumer’s residence in Brooklyn during Passover that year, called “Seder in the Streets to Stop Arming Israel,” and urged Jews against worshipping the “false idol” of Zionism.
Lewis was formerly a reporter for the Canadian Broadcasting Corporation and Al Jazeera. In a debate with other candidates in January, he described himself as an “anti-Zionist Jewish person” seeking to “unlearn and unpack the Zionist myths that most Canadian Jews were brought up with.”
The Centre for Israel and Jewish Affairs, an advocacy arm of the Jewish Federations of Canada, said it acknowledged Lewis’ victory “with a deep sense of sadness.”
“Avi Lewis is himself Jewish, and we respect his family’s history in this party,” the group said a statement. “But Jewish identity is not a shield against accountability. When a leader declares that Zionism is inseparable from ethnic cleansing, he is not engaging in legitimate policy critique. He is telling Jewish Canadians that a core part of their identity is illegitimate.”
On the eve of the New Democratic Party’s leadership convention, CIJA joined dozens of rabbis from across the country in an open letter criticizing the party.
“Too often, the NDP’s response to antisemitism in Canada has been inconsistent, hesitant, or clouded by rhetoric that fails to recognize how hatred manifests in today’s environment,” said the letter.
Perhaps anticipating Lewis’ victory, they added, “Even more troubling is the repeated elevation of fringe or non-representative Jewish voices to deflect, dilute, or dismiss the legitimate concerns of the vast majority of the Canadian Jewish community.”
This article originally appeared on JTA.org.
The post Canadian progressive party picks Jewish anti-Zionist politician as its leader appeared first on The Forward.
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Netanyahu orders Church of the Holy Sepulchre open after Palm Sunday closure flares tensions
(JTA) — Israeli Prime Minister Benjamin Netanyahu has ordered that the top Catholic clergy in Israel be allowed into the Church of the Holy Sepulchre ahead of Easter, in an attempt to calm tensions that flared after police blocked their access.
Police cited wartime restrictions when prohibiting Cardinal Pierbattista Pizzaballa and three other Catholic representatives from visiting the church, located in the Old City of Jerusalem, on Palm Sunday, a holy day for Christians.
Many holy sites in the city, including the Western Wall for Jews and al-Aqsa Mosque for Muslims, have been closed or tightly restricted since the start of the Iran war last month because they lack bomb shelters for the number of people who typically gather there. Shrapnel from Iranian missiles have landed in the Old City multiple times, including near the Church of the Holy Sepulchre.
But the prohibitions on Pizzaballa’s access come at a time when some Christians are expressing concern that Israel is discriminating against them. A statement from the Latin Patriarchate on Sunday accusing Israel of having made a “hasty and fundamentally flawed decision, tainted by improper considerations,” seemed to fuel those sentiments.
“For the first time in centuries, the Heads of the Church were prevented from celebrating the Palm Sunday Mass at the Church of the Holy Sepulchre,” the Latin Patriarchate said. “This incident is a grave precedent and disregards the sensibilities of billions of people around the world who, during this week, look to Jerusalem.”
Christians believe that the church is the site of Jesus’ burial and resurrection, making prayers at the site on Palm Sunday, which kicks off the week leading up to Easter, particularly significant. Pizzaballa was seeking to pray privately at the site, not lead a major service as is typical.
Criticism over the closure resounded across the globe, including among allies of the Israeli government. Italian Prime Minister Giorgia Meloni condemned the closure as “an insult” and U.S. Ambassador to Israel Mike Huckabee called it “difficult to understand or justify” given that wartime rules prohibit only gatherings of 50 or more.
Soon, Israeli authorities were negotiating a special arrangement that would allow Pizzaballa and a handful of other Christian leaders access to the holy sites without opening them widely. Israeli President Isaac Herzog said he called Pizzaballa personally to express his commitment to religious freedom.
“I reiterate the unwavering commitment of the State of Israel to the freedom of worship for people of all faiths and the importance of upholding the status quo at the holy sites in Jerusalem,” Herzog said in a statement.
For his part, Pizzaballa downplayed the incident when speaking to a Catholic news channel. “There were no clashes, and we don’t want to force matters, but rather figure out what to do while respecting the right to prayer,” he said. “There were misunderstandings, we didn’t understand each other, and that’s what happened. It’s never happened before; it’s a shame this happened. This morning’s events are important, but we must consider the broader context. There are people who are much worse off than us who cannot celebrate for very different reasons. Once again, we are celebrating a subdued Easter.”
The police said the closure was justified because in addition to the lack of bomb shelters in the Old City, the area’s narrow and winding streets make it hard for emergency vehicles to reach anyone who might be injured in an attack.
Netanyahu said that while he understood the safety considerations involved in turning Pizzaballa back on Sunday, he had called for changes going forward.
“I have instructed the relevant authorities that Cardinal Pierbattista Pizzaballa, the Latin Patriarch, be granted full and immediate access to the Church of the Holy Sepulchre in Jerusalem,” he said in a statement.
The dustup came as Pope Leo, in his Palm Sunday address in the Vatican, condemned the Iran war and lamented that Christians in the Middle East “are suffering the consequences of a brutal conflict and, in many cases, are unable to observe fully the liturgies of these holy days.”
This article originally appeared on JTA.org.
The post Netanyahu orders Church of the Holy Sepulchre open after Palm Sunday closure flares tensions appeared first on The Forward.
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While sculpting Jesus, this Jewish artist wrestled with his demons
You may not know the name Jimmy Grashow, but it’s likely you’ve seen his work. His psychedelic drawings have been featured in The New York Times, Ms. and Playboy. He illustrated album covers for The Yardbirds and Jethro Tull. His cardboard sculptures of people, animals and buildings have been shown all over the country, including at MoMA, the Library of Congress, and the San Jose Museum of Art. Within the first 30 seconds of Jimmy & the Demons, a documentary about the artist directed by Cindy Meehl, I recognized his cardboard sculptures of a dancing couple; a version lives in the Cameron Art Museum in Wilmington in my home state of North Carolina.
The documentary follows Grashow as he works on his latest commission: an eight-foot tall wooden sculpture of Jesus hoisting a cathedral on his back, while demons, each one completely different from the other, reach out of the flames around his feet. The cathedral’s intricate exterior is matched by an equally elaborate interior: A mural of Eden decorates the cathedral wall and a figure resembling the piece’s commissioner Michael Marocco, a Catholic art collector who has several Grashow pieces in his private sculpture garden, kneels in prayer. If you look closely at the mural, you can see God’s name written in Hebrew on a painted banner. The cathedral’s stained glass windows are illuminated by an electric bulb.
Grashow’s work is painstakingly detailed and took years to complete, as the slightest error in measurement or cut could have ruined the whole thing. While the documentary doesn’t last for years the way the project did, it follows a similarly leisurely pace, spending lots of moments in silence with Grashow in his home workshop in Redding, Connecticut. It’s a close look at the mostly solitary work of an artist, although viewers also get a few moments to meet Grashow’s family, including his daughter who is a rabbi.
Meehl has profiled unconventional figures in her past documentaries, such as Buck, about horse whisperer Dan “Buck” Brannaman, and The Dog Doc, about holistic veterinarian Marty Goldstein. Grashow, who passed away in September 2025, three months after the film premiered at the Tribeca Film Festival, is no exception.
Despite his artistic talent, Grashow said that as a kid he “felt inadequate in every way.” Dyslexic and bad at math, Grashow struggled in his Brooklyn high school. At home, he felt overshadowed by his athletic brother and brilliant older sister. But he found a place to succeed at the Pratt Institute, where he studied woodworking, and received a Fulbright to study in Florence. There he fell in love with the cathedrals that would appear in many of his projects over the years.
Grashow did not view his sculpture of Christ as conflicting with his Jewish faith, noting the relationship between the word “Israel,” which means one who wrestles with God, and the meaning he saw in the piece.
“The world is full of peril and devils,” Grashow said. “And there you are trying to carry your faith and keep your faith alive. It’s a simple idea of trying to move forward in life with chaos and the possibility of chaos everywhere.”
“I’m wrestling all the time,” Grashow said. “It’s a brutal world.”
Grashow told the filmmakers that, when the idea for Marocco’s sculpture came to him, he “knew it was like a hineini moment,” using the term which means “here I am” and is also the name of a prayer traditionally chanted during the High Holidays, implying that one is showing up as their full self, with all of their flaws.
“It was God saying ‘Here’s this’ and it was up to me to say ‘Here I am. I’ll do it,’” Grashow said.
It was not a simple task. In addition to the years spent building the project, there was an emotional toll. Early in the film, Grashow says that the project feels like “the grand finale.” He asks that the filmmakers not share that information with his wife, Guzzy, although she later tells them herself that she feels Grashow’s time is running out.
Later in the film, the Museum Contemporary Art in Westport, Connecticut offers Grashow a retrospective exhibit of his work, with the new piece at the center. Grashow’s musings about death imbue the project with a sense of urgency and the proposed exhibit title is fittingly Man, Mortality: A Retrospective. However, when the museum refuses to fully fund the show, Grashow and Guzzy are left scrambling for a way to showcase his life’s work.
As Grashow wrestles with his own corporality, his art is both an escape from and an expression of his worries.
“When I’m doing demons, I know that it’s a little boy playing,” he said. “And an old man being terribly afraid.”
Jimmy & the Demons opens in New York at the Quad Cinema on April 3, 2026.
The post While sculpting Jesus, this Jewish artist wrestled with his demons appeared first on The Forward.