Connect with us

Uncategorized

Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system

(JTA) — Jews in Ireland reported over 100 antisemitic incidents through a communal reporting system within six months after it launched, according to a new report.

The findings published early Monday by the Jewish Representative Council of Ireland constitute the first attempt to document antisemitic incidents in Ireland.

Irish Jews, a small community of about 2,200, reported 143 incidents between July 2025 and January 2026. These were dominated by verbal abuse, vandalism, threats, exclusion or discrimination and direct digital hate messages. Physical assault was less common, with only three instances reported.

All incidents were self-reported to the JRCI, which cannot independently investigate or adjudicate them. Ireland does not have an official state mechanism for recording antisemitic incidents, the group said. And while the police record hate crimes based on nationality, ethnicity or religion, they do not isolate crimes motivated by antisemitism.

The JRCI said that 30% of incidents were triggered by cues of Jewish identity or Israeli origin, such as a Jewish symbol, an accent or speaking Hebrew in public. Such patterns often crossed the boundaries of hate driven by nationality, ethnicity and religion.

“These dynamics cannot be adequately addressed through generalized anti-racism frameworks alone,” JRCI chair Maurice Cohen said in a statement. “Antisemitism presents distinct characteristics requiring targeted policy responses.”

Cohen called for “a dedicated, standalone national plan to combat antisemitism in Ireland.”

Of the reported incidents, 25 included “Holocaust distortion” or antisemitic conspiracy theories. These findings add to a Claims Conference survey in January, which said that 9% of Irish adults believed the Holocaust was a myth, while another 17% believed the number of Jews killed had been greatly exaggerated. Half of Irish adults did not know that 6 million Jews were killed in the Holocaust.

At the same time, a November 2025 survey by the European Commission surfaced broad recognition of antisemitism in Ireland. 41% of respondents said that antisemitism was a problem in the country and 47% said it had increased over the past five years.

At a ceremony for International Holocaust Remembrance Day in January, Ireland’s taoiseach (or prime minister) Micheál Martin said, “I am acutely conscious that our Jewish community here in Ireland is experiencing a growing level of antisemitism. I know that elements of our public discourse has coarsened.”

Martin has strenuously criticized Israel’s actions in Gaza, saying at the United Nations last year that Israel committed genocide and demonstrated “an abandonment of all norms, all international rules and law.” Catherine Connolly, a socialist politician who has faced backlash for saying Hamas is “part of the fabric of the Palestinian people,” was elected as Ireland’s president in October.

Ireland has historically supported the Palestinians, a stance often linked to the country’s own history of British imperial rule, and formally recognized a Palestinian state in 2024.

In Martin’s Holocaust commemoration speech, he also condemned the most recent event to inflame the Irish Jewish community. Late last year, a proposal to rename Herzog Park in Dublin — named for Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983 — was decried by Irish Jews who said it would erase Irish Jewish history. The proposal was later tabled.

Martin, who also denounced the proposal when it was active, said the Jewish community “has every right to be deeply concerned and to express that concern.”

Gideon Taylor, president of the World Jewish Restitution Organization and an Irish Jew who grew up in Dublin, said the JRCI report showed a picture of antisemitic incidents that were separate from “a debate about the policies of Israel or a debate about the Palestinian state.”

“When you have discontinuation of service because somebody is heard speaking Hebrew, or has a Jewish-identifying symbol on them, that’s not about a political position on the spectrum towards Israel,” said Taylor. “That’s something that crosses into antisemitism.”

Ireland’s chief rabbi Yoni Wieder said the report reflected experiences he already heard from his congregants.

“The report does not claim that antisemitism has become a daily reality for all Jewish people in Ireland — it has not,” said Wieder. “What it does show is that antisemitism surfaces often enough, and in ordinary enough settings, that it cannot be dismissed as rare or confined to the margins of society. This means that for many, Jewish belonging in Ireland feels more fragile than it should.”

The post Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system appeared first on The Forward.

Continue Reading

Uncategorized

Yet again, Israel’s public shelters become sites of camaraderie amid steep danger

(JTA) — TEL AVIV — Spirits ran high inside a large public bomb shelter in the Israeli coastal city of Jaffa, with loud chatter, singing and greetings of “Happy Iran Holiday,” an incongruous soundtrack to the joint U.S.-Israeli strike on Iran and the hundreds of missiles that followed.

The room itself looked much cheerier than most shelters, with a ball pit and bright Gymboree mattresses left over from its other job in peacetime, when it doubles as a kindergarten.

A day earlier, the shelter became the accidental venue for a bar mitzvah celebration, when worshipers from the synagogue across the road took refuge there.

One particularly raucous group was made up mostly of American-Israelis from the neighborhood. One of them, Steph Graber, said she was in a good mood despite being exhausted from middle-of-the-night runs to the shelter.

“I’m not sure why, maybe it’s the adrenaline of war or something,” she said on Sunday morning. “But also it’s amazing to see the U.S. and Israel as allies working together to reduce the threat from Iran.”

Graber said she had been sheltering elsewhere but had “FOMO” about not being with her friends, so she switched over in the brief lull between sirens.

Martine Berkowitz, a friend of Graber’s, also said the community around her was what made the disruption feel manageable. Sirens kept interrupting even basic tasks, she said, including her attempt to take a shower, which she tried five times.

“My friends live on my corner, so I’m doing great. We’re all together all the time,” she said. During the last Iran flare-up in June, she didn’t have that kind of built-in circle nearby, she said. “Being alone then was really rough.”

The mood wasn’t confined to Jaffa. Across the country, similar scenes played out in shelters and spread on social media, including one from Nachlaot in Jerusalem of people singing “For the Jews There was Light and Joy,” a Purim song marking the story’s turn after Haman’s plot to kill the Jews was thwarted. The parallel to the current moment, as the Jews once again sought to topple a Persian rule who had called for their death, was not lost on anyone.

In a sprawling underground parking lot turned shelter at Dizengoff Center in central Tel Aviv, Shabbat prayers gave way to dancing and songs of “Don’t Be Afraid, Oh Israel” and “Am Yisrael Chai.” Saul Sadka, who was there, posted a video of the revelers, captioning it “joy and stoicism.”

Sadka later said he was struck by the “sense of solidarity,” and noted that it was Shabbat Zachor, when Jews read the passage about Amalek, a nemesis that they are commanded never to forget. “People seem willing to suffer for a while if it means the defeat of the IRGC,” he said.

Another bomb shelter in Tel Aviv struck a less pious tone, turning into a makeshift night club with red lights, a DJ and people dancing.

In one video, one of hundreds of comedic shelter clips circulating online, a comedian quipped, “The nation of Israel lives” — but only as long as the shelter “has wifi and the iPads have battery.”

Natalie Silverlieb was in the mamak, the communal reinforced safe room on her building’s floor. She said the logistics of repeated alerts had become harder since she became a mother.

“Doing this with a baby is crazy,” she said. The room was packed, including other babies and dogs, and she and her partner tried to follow a system that would get their baby back to sleep quickly.

“I’m so, so, so exhausted,” she said. “When I was doing this on my own the last time, I could at least come back to my apartment and just lay on the couch. But now there’s no laying on the couch. It’s go, go, go.”

For Silverlieb, the uncertainty of the past few weeks hadn’t disappeared so much as changed shape. “The waiting for it to end is more stressful than the waiting for it to begin,” she said. “I just hope it ends quickly. It’s a lot, period.”

In a nearby grocery store, another siren, the 30th or so in as many hours, sent shoppers scrambling. In the residential building next door, the shelter downstairs was decrepit and doorless. Children played limbo with a strip of red cloth. One woman began pitching HAAT, a new, mostly Arab-run delivery service she said was giving Wolt a run for its money. A few people pulled out their phones to download the app, trading jokes about whether it would deliver to shelters, and during sirens. Because it is Ramadan, Muslims in Israel are doubly on edge, from fasting on top of the missiles.

Sasha, who lives in the building, said she was “half happy” the waiting was over. The repeated dashes up and down the stairs, she joked, were at least getting her to her daily goal of 10,000 steps. Still, she said, it “won’t help us if the [Iranian] regime doesn’t fall.”

A Ukrainian who grew up under Soviet rule, taught her what it meant to live without freedom, she said. “We want to see the Iranian people free and a better Middle East for everyone.”

Evyatar said he doubted the regime would fall “unless the Iranian citizens themselves finish the job.”

Ma’or, another neighbor, said he would “happily sit in my bomb shelter if it meant giving my Iranian friends, both in Iran and out, a chance at a normal life.” He pointed to a friend in Tehran who works as a tattoo artist, an illegal trade under the regime.

“I mean, he’s not even free to give someone a tattoo without going underground,” he said. “I’m baffled by the people cheering [on] the IRGC. People who say this war is illegal are out of their goddamn minds.”

Evyatar said he began Saturday uneasy, but grew calmer as the hours passed and he gauged the pattern of the strikes. The alerts came far more often than the 12-day war, but the blasts felt less intense. “At the beginning I felt scared, like it was June all over again.” Over time, he said, he has learned to tell the difference between the sounds of interceptions, shrapnel and direct impacts.

As he spoke, a loud boom hit outside, rattling the shelter and stopping the conversation. “That, for example, was a June sound,” he said.

It turned out to be shrapnel coming down not far away. The impact was part of a wider series of strikes across central Israel, including one that turned lethal in Beit Shemesh, west of Jerusalem, when a public bomb shelter was hit. Nine people were killed including multiple from the same family. Dozens more were wounded, and others still were unaccounted for.

In Beit Shemesh, the strike changed the atmosphere in a city that had so far heard only occasional sirens, during both this round and the last one.

Netanel Alkoby, a Beit Shemesh resident who spent 12 years in the reserves with the Home Front Command, said he has always taken alerts seriously, but that over time a degree of complacency still set in. The strike, he said, “changed our perspective a lot,” forcing him to be more careful, more on guard, and to treat every warning “with the utmost seriousness.”

In the underground shelter at Wolfson Medical Center in Holon, a sign overhead read “the safest shelter in existence.” Patients hobbled in, some with casts and crutches. With doctors also sheltering there, patients used the moment to buttonhole them with questions.

One staffer watched a line of women form to speak to a physician. “Poor thing, he can’t even enjoy the siren in peace,” she said.

Back in the central Jaffa shelter, a couple in black leather and dark glasses stood apart from the banter around them.

“Any fear and terror that Israeli citizens are feeling right now is a direct result of this violent racist Islamophobic power hungry greedy fascist government,” said the woman, who declined to give her name, referring to the Netanyahu-led coalition.

Asked whether she thought attacking Iran was a bad idea, she said: “I think it’s a bad idea to attack anyone in 2026. We teach toddlers not to fight and here we have fully grown men doing this, dooming all of us.”

“It’s time we take the power from aging white men,” she said.

Nearby, Martine Berkowitz agreed — in part. “Yep, they are behaving like toddlers. And they are aging white men. Who are fighting evil brown men. If it brings freedom to Iran then it was worth it. But if it doesn’t, then it was all for nothing.”

The post Yet again, Israel’s public shelters become sites of camaraderie amid steep danger appeared first on The Forward.

Continue Reading

Uncategorized

Netanyahu: ‘Our Forces Are Striking the Heart of Tehran With Increasing Strength’

Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, in Jerusalem, Oct. 16, 2025. Photo: Alex Kolomoisky/Pool via REUTERS

i24 NewsIsraeli Prime Minister Benjamin Netanyahu stated that Israeli forces had “eliminated the dictator Ali Khamenei” along with dozens of senior officials of Iran’s regime during a statement delivered from the roof of the Kirya, Israel’s defense headquarters.

“Yesterday, we eliminated the dictator Khamenei. Along with him, dozens of senior officials from the oppressive regime were eliminated,” Netanyahu said after a meeting with the Minister of Defense, the Chief of Staff, and the Director of Mossad. He added that he had issued instructions to continue the offensive.

According to Netanyahu, Israeli forces are “now striking at the heart of Tehran with increasing intensity,” a campaign he said will “increase further in the days to come.”

The Prime Minister also acknowledged the toll of the conflict on Israel, calling recent days “painful” and offering condolences to the families of victims in Tel Aviv and Beit Shemesh, while wishing a speedy recovery to those injured.

Netanyahu emphasized that the operation mobilizes “the full power of the Israel Defense Forces, like never before,” in order to “guarantee our existence and our future.” He also highlighted US support, noting “the assistance of my friend, the President of the United States, Donald Trump, and of the American military.”

“This combination of forces allows us to do what I have hoped to accomplish for 40 years: strike the terrorist regime right in the face,” Netanyahu concluded. “I promised it — and we will keep our word.”

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News