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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Iran’s President Says Immediate Cessation of US-Israeli Aggression Needed to End War
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iran’s President Masoud Pezeshkian said on Saturday that there needs to be an “immediate cessation” of what he described as US-Israeli aggression to end the war and wider regional conflict, Iran’s embassy in India said in an X post on Saturday.
Pezeshkian spoke with India’s Prime Minister Narendra Modi by phone earlier in the day.
Pezeshkian told Modi that there should be guarantees to prevent a recurrence of such “aggression” in the future. He also called on the BRICS bloc of major emerging economies to play an independent role in halting aggression against Iran.
The Iranian president proposed a regional security framework comprising West Asian countries to ensure peace without foreign interference, according to the country’s embassy in India.
In a separate post on X earlier on Saturday, Modi said he condemned attacks on critical infrastructure in the Middle East in the discussion with Pezeshkian.
The Indian Prime Minister further reiterated the importance of safeguarding freedom of navigation and ensuring shipping lanes remain open and secure.
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Trump’s Peace Board Hands Hamas Disarmament Proposal, Sources Say
US President Donald Trump, Vice President JD Vance, Secretary of State Marco Rubio, Donald Trump’s son-in-law Jared Kushner and US Special Envoy Steve Witkoff attend the inaugural Board of Peace meeting at the US Institute of Peace in Washington, D.C., U.S., February 19, 2026. Photo: REUTERS/Kevin Lamarque
Donald Trump’s Board of Peace has presented Hamas with a written proposal on how it could lay down its weapons, two sources said, a step the Palestinian terrorists have thus far refused to take as the US president pushes on with his plan for Gaza’s future.
The proposal, first reported by NPR, was submitted to Hamas during meetings in Cairo over the past week, one of the sources said. The talks were attended by Nickolay Mladenov and Aryeh Lightstone, the two sources familiar with the matter said.
Mladenov is the Trump-appointed Board of Peace envoy to Gaza. Lightstone is a US aide to Trump’s special envoy Steve Witkoff.
Trump’s Gaza plan, to which Israel and Hamas agreed in October, sees Israeli troops withdrawing from Gaza and reconstruction starting as Hamas lays down its weapons.
Mladenov on Thursday said that serious efforts were underway to bring relief to war-torn Gaza, with a framework agreed by the mediators that could advance reconstruction in the enclave, much of which lies in ruins.
“It is now on the table. It requires one clear choice: full decommissioning by Hamas and every armed group, with no exceptions and no carve-outs. In this season of hope, may those responsible make the right choice for the Palestinian people,” Mladenov said on X in a post for the Muslim holiday Eid al-Fitr.
Representatives of Hamas were not immediately available for comment on Saturday, the second day of the holiday. Talks on disarmament had been placed on hold at the start of the US-Israeli war on Iran which began on February 28.
AMNESTY OFFER MAY BE ON THE TABLE
US officials have said that Iran-backed Hamas could be offered amnesty in any deal under which they agree to lay down any heavy weaponry and light arms including rifles.
Sources close to Hamas say the group would likely refuse to give up their rifles for fear of attacks by rival militias in Gaza, some of which have backing from Israel. Hamas and its rivals have staged deadly attacks on one another since the October ceasefire.
One of the sources said much would depend on what is acceptable to Israel, which demands the group’s complete disarmament.
Some of Hamas’ prominent officials have outright rejected any disarmament over the past few months.
Israel has shown no sign of withdrawing its troops who are in control of around half of Gaza’s territory, with Hamas keeping a firm grip on the other half of the enclave and its two million population, most of which has been rendered homeless by two years of devastating war.
The source said that amnesty and targeted investments in Gaza were being offered as incentives for Hamas, but said that it was unclear whether the Board of Peace would have funds to pay for it.
Trump garnered some $7 billion in pledges in February from countries, including some in the Gulf, before those same countries came under attack by Iran in a widening Middle East war.
The source said that only a small amount of those pledged funds had actually been provided, without specifying sums.
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Iran War’s Energy Impact Forces World to Pay Up, Cut Consumption
Prices are seen at a gas station on Capitol Hill amid the US-Israeli war with Iran, in Washington, D.C., US, March 19, 2026. Photo: REUTERS/Nathan Howard
The war in the Middle East has triggered a nightmare scenario for the global energy system, slashing so much supply that consumers around the world must both pay up big and lower consumption.
The effective closure of the Strait of Hormuz, a narrow channel along the Iranian coast, has stopped the passage of 20 percent of the world’s oil and liquefied natural gas since the US and Israel began airstrikes on Iran on February 28.
Meanwhile, ongoing strikes by Iran and Israel have targeted Middle East energy infrastructure, doing damage to gas fields, oil refineries, and terminals that industry representatives say will take years to repair.
All of that adds up to what the International Energy Agency has already called the worst global energy disruption in history, eclipsing even the Arab oil embargo of 1973 that caused fuel shortages and triggered widespread economic damage.
“You’re not going to conserve your way around this. What it’s going to translate to is price rises high enough that people stop consuming,” said Dan Pickering, chief investment officer for Pickering Energy Partners.
So far, the crisis has removed about 400 million barrels – about four days of world supply – from the market, triggering price increases of around 50 percent.
Oil, gas, and their refined byproducts are critical to many parts of the modern world, from fueling cars, trucks and planes, to powering homes and industry, to producing plastics and fertilizers.
“The breadth of what is at risk here in fuels, chemicals, LNG and fertilizer inputs is what makes this moment qualitatively different from previous episodes of Gulf tension,” said Aditya Saraswat, senior vice president at consultancy Rystad Energy.
Energy price shocks also fuel inflation, hitting consumers and businesses hard. This has become a major political liability for US President Donald Trump as he seeks to justify the war to the American public.
Trump has assailed NATO allies over their lack of support for the US-Israeli war against Iran, calling the longtime US allies “cowards.”
PRICE SHOCK
Global benchmark oil prices have already risen more than 50% to over $110 a barrel since the war started. The impacts are more pronounced for Middle East crudes – a staple for Asian economies – with prices hitting records near $164.
That has translated to soaring prices for transport fuels, pressuring consumers and businesses across the globe, and triggering government action to conserve supplies.
Thailand, for example, ordered civil servants to conserve energy by suspending overseas trips and using stairs instead of elevators, while Bangladesh closed its universities.
Sri Lanka has imposed fuel rationing, China has banned refined fuel exports, and the UK government’s energy contingency plan includes a cut in speed limits to save fuel.
On Friday, the International Energy Agency outlined other proposals to reduce demand, such as working from home and avoiding air travel, which has already been severely disrupted after the war forced the closure of key Middle Eastern hubs.
The IEA earlier this month agreed to make a record 400 million barrels of oil available from emergency stockpiles. But analysts say the measure is too small since 400 million barrels covers only about 20 days of the war’s impact.
Natasha Kaneva, a JP Morgan analyst, said reducing demand is the only solution when supplies fall short.
“The market is facing an acute shortage of products (…) that cannot be consumed simply because they are not available,” she said.
For everything that remains, prices are surging.
Jet fuel prices in Europe, for example, hit a record of around $220 per barrel – a cost that is likely to filter down fast in the form of more expensive airline tickets. In the US, which imports very little Middle Eastern oil, retail gasoline prices are up more than a dollar a gallon since February 28 to around $4 a gallon.
Natural gas prices in Europe and Asia are soaring after tit-for-tat strikes by Israel and Iran in recent days slammed Gulf gas installations. Consumer power costs could also leap.
Israel struck Iran’s South Pars gas field on Wednesday, and Iran hit Qatar’s massive Ras Laffan LNG complex the day after. QatarEnergy’s CEO Saad al-Kaabi told Reuters Iranian attacks will knock out 12.8 million tons per year of LNG – about 3 percent of world supply – for three to five years.
The situation is critical since oil and gas products are vital to everything from pharmaceuticals to plastics and fertilizers, said Menelaos Ydreos, secretary general of the International Gas Union, a grouping of world gas producers.
“We, again, call for an immediate stop to the targeting of energy facilities and for the resumption of cargo traffic through the Strait of Hormuz as fertilizers, petrochemicals for the pharmaceutical industry, oil, grain, and gas are all critical to our existence,” he said in a statement.
FOOD THREAT
The war also threatens food supply. It has severely disrupted fertilizer markets because about a third of global trade in fertilizers typically passes through the Strait of Hormuz and is now stuck.
Prices for nitrogen-based products like urea, the most critical fertilizer product, have risen 30 percent to 40 percent since the conflict began. US farmers were already reporting empty shop shelves ahead of spring planting.
Fertilizer factories in India, Bangladesh and Malaysia are moving to halt orders, cut production or shut down altogether because of a lack of feedstocks.
If the conflict lasts just a few more weeks, global food supplies will be significantly disrupted, said Maximo Torero, chief economist with the UN’s Food and Agriculture Organization (FAO).
“This will affect planting… There will be a lower supply of commodities in the world – of staple cereals, of feed, and therefore of dairy and meat,” he said.
About half the world’s food is grown using fertilizers, which in some countries account for up to half the cost of grain production.