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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Trump Says ‘Good Chance’ of Iran Nuclear Deal After Delaying Strike
US President Donald Trump delivers remarks on the White House campus in Washington, DC, US, May 18, 2026. Photo: REUTERS/Jonathan Ernst
US President Donald Trump said on Monday there was a “very good chance” the United States could reach an agreement with Iran to prevent Tehran from obtaining a nuclear weapon, hours after saying he had postponed a planned military attack to allow negotiations to continue.
“There seems to be a very good chance that they can work something out. If we can do that without bombing the hell out of them, I would be very happy,” Trump told reporters gathered for a drug price announcement.
Earlier in the day, Trump said he had paused a planned attack against Iran to allow for negotiations to take place on a deal to end the US-Israeli war, after Iran sent a new peace proposal to Washington.
Trump said he had instructed the US military that “we will NOT be doing the scheduled attack of Iran tomorrow, but have further instructed them to be prepared to go forward with a full, large scale assault of Iran, on a moment’s notice, in the event that an acceptable Deal is not reached.”
No such attack had previously been announced, and Reuters could not determine whether preparations had been made for strikes that would mark a renewal of the war Trump started in late February.
Under pressure to reach an accord that would reopen the Strait of Hormuz, Trump has previously expressed hope that a deal was close on ending the war, and similarly threatened heavy strikes on Iran if Tehran does not reach a deal.
In his post, he said the leaders of Qatar, Saudi Arabia, and the United Arab Emirates had requested that he hold off on the attack because “a Deal will be made, which will be very acceptable to the United States of America, as well as all Countries in the Middle East, and beyond.” He did not offer details of the agreement being discussed.
Trump’s post came after Iranian Foreign Ministry spokesperson Esmaeil Baghaei confirmed that Tehran’s views had been “conveyed to the American side through Pakistan” but gave no details.
A Pakistani source confirmed that Islamabad, which has conveyed messages between the sides in the war in the Middle East since hosting the only round of peace talks last month, had shared the latest proposal with Washington. But the source suggested progress had been difficult.
The sides “keep changing their goalposts,” the Pakistani source said, adding: “We don’t have much time.”
IRAN REMAINS DEFIANT
Iran remained defiant in statements issued on state media after Trump’s announcement, warning the US and its allies against making any further “strategic mistakes or miscalculations” in attacking Iran, while contending the Iranian armed forces were “more prepared and stronger than in the past.”
Iran‘s top joint military command, Khatam al-Anbiya, said Iran‘s armed forces are “ready to pull the trigger” in the event of any renewed US attack, according to Iran‘s Tasnim news agency.
“Any renewed aggression and invasion … will be responded to quickly, decisively, powerfully, and extensively,” the commander of Khatam al-Anbiya, Ali Abdollahi, was quoted as saying.
The Iranian peace proposal, as described by a senior Iranian source, appeared similar in many respects to Iran‘s previous offer, which Trump rejected last week as “garbage.”
It would focus first on securing an end to the war, reopening the Strait of Hormuz – a major oil supply route that Iran has effectively blockaded – and lifting maritime sanctions.
APPARENT SOFTENING BY WASHINGTON
Contentious issues around Iran‘s nuclear program and uranium enrichment would be deferred to later rounds of talks, the source said.
However, in an apparent softening of Washington’s stance, the senior Iranian source said on Monday that the United States had agreed to release a quarter of Iran‘s frozen funds – totaling tens of billions of dollars – held in foreign banks. Iran wants all the assets released.
The Iranian source also said Washington had shown more flexibility in agreeing to let Iran continue some peaceful nuclear activity under supervision of the International Atomic Energy Agency.
The US has not confirmed that it has agreed to anything in the talks.
Iran‘s Tasnim news agency separately quoted an unidentified source as saying the US had agreed to waive oil sanctions on Iran while negotiations were under way.
Iranian officials did not immediately comment on Tasnim’s report, which a US official, who declined to be named, said was false.
A fragile ceasefire is in place after six weeks of war that followed US-Israeli airstrikes on Iran, although drones have been launched from Iraq towards Gulf countries, including Saudi Arabia and Kuwait, apparently by Iran and its allies. Pakistan’s Foreign Ministry issued a statement on Monday condemning a drone attack on Sunday, in which Saudi Arabia said it had intercepted three drones that entered the country from Iraqi airspace.
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Cornell University Clears President of Wrongdoing After Incident With Anti-Israel Protesters
Cornell University students walk on campus, November 2023. Photo: USA TODAY NETWORK via Reuters Connect
Cornell University absolved its president, Michael Kotlikoff, of wrongdoing following an incident in which anti-Israel protesters accused him of lightly impacting a student and an alumnus with his car as they participated in a mob which had surrounded the vehicle to prevent his leaving a parking space.
As seen in viral footage shared on social media and reported in local outlets, Kotlikoff was walking to his car on April 30 when an anti-Zionist group converged on him, demanding a chance to interrogate him about free speech and the Israeli-Palestinian conflict. Kotlikoff resolved to go home, however, telling the group that he would not answer any more questions and asked them to stop recording.
After the protesters refused to comply, Kotlikoff denied the protesters their move to form a blockade around his parking spot, reversing out of it even as the student and alumnus held their positions to hold him still.
All the while, the mob banged on the vehicle, creating what the school described as a sense of imminent danger.
“The actions taken by these individuals on April 30th, which included following President Kotlikoff from an evening event into a parking lot and impeding his ability to leave, are inconsistent with university policies governing expressive activity and our standards for respectful conduct, safety, and the prohibition of intimidation,” the university’s Ad Hoc Special Committee of the Board of Trustees said in a statement on Friday announcing its decision after reviewing the incident. “President Kotlikoff has declined to pursue a complaint against the students involved.”
Noting it considered evidence gathered by the Cornell University Police Department (CUPD), including video footage and a sworn statement from Kotlikoff, the committee said the person at the scene who reported that Kotlikoff’s vehicle had made contact refused treatment from the EMS team and would not provide a sworn statement to CUPD. None of the individuals at the scene gave sworn statements about the incident.
The committee added that “appropriate action” was taken against at least one of Kotlikoff’s “non-student” harassers and called on students to appreciate the importance of “robust debate” and “peaceful protest,” values it extolled Kotlikoff for upholding “over the course of his decades long tenure at Cornell.”
Cornell University is no stranger to radical anti-Zionist activity. In 2023, a history professor there cheered Hamas’s Oct. 7, 2023, massacre across southern Israel — a cornucopia of evils which included torture and gang rape. That same semester, an ex-student, Patrick Dai, threatened to perpetrate mass murder and sex crimes against Jewish students.
Anti-Zionists activists at Cornell have also heavily featured blood in their political messaging. Last year, they doused a statue in red paint and left behind a graffitied message which said “occupation=death.”
Kotlikoff, whom trustees appointed to the university’s top position in 2024 at the peak of student protests over the Israel-Hamas war, is a veteran of several clashes with the school’s anti-Israel faction.
Having enacted a zero-tolerance disciplinary policy, Kotlikoff has pursued criminal investigations against protesters who break the law, as happened in September 2024 when a mass of them disrupted a career fair because it was attended by defense contractors Boeing and L3Harris. The incident resulted in at least three arrests, and, later, severe sanctions, including classifying five students as “persona non grata,” which, Cornell says, bans from campus “a person who has exhibited behavior which has been deemed detrimental to the university community.”
Anti-Zionist student groups have tried and failed several times to initiate mass demonstrations or make other big moves during these final weeks of the academic year.
At Occidental College in Los Angeles, Students for Justice in Palestine (SJP) “peacefully” took down an encampment it established in April to protest the institution’s financial ties to Israel after school officials rushed to the scene to take names and issue disciplinary referrals, deterring others joining in.
At Smith College in Massachusetts, SJP activists last month were granted a meeting with high-level officials at a later date in exchange for the group’s ending an unauthorized encampment established on campus to protest the board of trustees’ decision to reject a proposal inspired by the boycott, divestment, and sanctions (BDS) movement against Israel.
Follow Dion J. Pierre @DionJPierre.
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Jewish Man Brutally Attacked in London After Speaking Hebrew
Jewish man beaten in London on May 17, 2026, after speaking Hebrew. Images circulating on social media show the victim’s face heavily bloodied and bruised, with multiple visible cuts and swelling in the aftermath of the assault. Photo: Screenshot
British police are searching for a group of attackers after a young Jewish man was brutally assaulted in the north London area of Golders Green following an incident in which he was overheard speaking Hebrew, the latest outrage in a surge of antisemitic violence and harassment shaking the city’s Jewish community.
On Sunday night, a 22-year-old Jewish man was violently attacked by a group of four to five unidentified individuals outside his home in Golders Green, one of the most visible centers of Jewish life in London, around 2 am, after they allegedly overheard him speaking Hebrew during a phone call.
According to multiple media reports, masked men walking nearby heard the man speaking Hebrew on his phone and began chasing him while shouting antisemitic insults.
Once they caught up with him, the group allegedly demanded to know if he was Jewish, before dragging him across the road, ripping his clothes, and stealing one of his shoes.
The attackers brutally beat him, according to reports, repeatedly kicking him until he was left close to losing consciousness, with images later circulating on social media showing his face covered in cuts and bruises.
Local law enforcement arrived at the scene shortly afterward, but the suspects had already fled. The victim was later taken to hospital for treatment of his injuries and has since been receiving medical care.
As authorities continue their investigation, the assault is being treated as an antisemitic hate crime, with no arrests made so far.
The Campaign Against Antisemitism, a British charity, strongly condemned the incident, warning of a sharp escalation in threats facing Jewish communities and calling for urgent action to confront the rising tide of violence.
“It is plain for all to see that Jewish lives are under threat in their own communities. We cannot wait any longer for real intervention against this horrific wave of violence against Britain’s Jews,” the statement read. “We are in dire need of urgent action.”
In the United Kingdom, the Jewish community has faced a mounting wave of antisemitic violence, intimidation, and street-level harassment over the past two years following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, with the escalation deepening concerns over public safety.
Over the past couple months, however, the rate and intensity of incidents have spiked, with arson attacks, stabbings, and other forms of violence.
Recently, an increasingly popular antisemitic TikTok trend in London has led to arrests and convictions after young men filmed themselves using cash to mock and harass members of Orthodox Jewish communities.
Videos circulating on social media show young men walking through heavily Jewish areas of London carrying fishing rods with money attached to the line in an apparent attempt to “fish for Jews.”
In a separate incident last weekend in Stamford Hill, a man allegedly whipped several Haredi Jewish women with a belt before spitting at volunteer responders who arrived at the scene. Witnesses said he also shouted racist insults, antisemitic slurs, and threats at both the victims and the volunteers.
Hours later, in nearby Amhurst Park in north London, a Jewish child was allegedly assaulted outside a school after a woman screamed antisemitic insults and punched the minor.
Three weeks ago, an assailant stabbed two Jewish men in Golders Green — an attack that prompted the British government to raise the national terrorism threat level from “substantial” to “severe” for the first time in over four years.
In March, arsonists set fire to four ambulances belonging to the Jewish Hatzola organization in the area. Weeks later, a synagogue and the former premises of a Jewish charity in north London were also targeted.
