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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Hezbollah enters Iran war, firing on Israel’s north, as US officials say more fighting is to come
(JTA) — Hezbollah fired on Israel for the first time since a 2024 ceasefire on Sunday, opening a new front in the U.S.-Israel war on Iran that began on Saturday.
Israel hammered Hezbollah positions in Lebanon overnight and said it had killed the group’s head of intelligence, Hussein Makled. Israeli officials said they expected further salvos from the Iranian proxy to the north.
The escalation comes as new missile attacks from Iran caused fresh damage and injuries in Beersheba and as the scope of the damage from the first two days of the war have come into focus. That includes sweeping damage in central Tel Aviv, where one woman was killed; a direct strike on a shelter in Beit Shemesh that killed nine, including three teen siblings; and strikes in Jerusalem that both injured Arab Israelis and sent shrapnel close to the holy sites of the Western Wall and Al-Aqsa Mosque.
Both Israeli and U.S. officials say they expect operations to last for some time, with President Donald Trump suggesting a four-week timeline even as he indicated that Iranian officials had indicated a willingness to return to the negotiating table. Iran’s top security official, whom Ayatollah Ali Khamenei had identified as a leader in the case of his assassination, denied Trump’s characterization.
Military officials including War Secretary Pete Hegseth said on Monday morning that they could not offer a timeline or details about the operations but said they were happy with the operations so far, which are designed to thwart Iran’s nuclear ambitions and topple its Islamic Republic regime. Asked about the significance of the fact that Israel killed Khamenei, Hegseth responded, “I think Israel did a great job in the conduct of that operation.”
A fourth U.S. service member who was wounded over the weekend died on Monday, while multiple U.S. planes were shot down by friendly fire over Kuwait; their passengers survived.
The incident in Kuwait comes as Iran continues to fire on Arab states in the region, in a new escalation of regional conflict. An Iranian drone also crashed into a British base in Cyprus, causing Prime Minister Keir Starmer to agree to a U.S. request to use British bases to support efforts to destroy Iranian weapons. German Chancellor Frederich Merz is visiting Trump on Monday and may also agree to play a role in supporting the U.S.-Israeli operations.
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Jewish Democrats split over Trump’s Iran military strikes as Congress weighs war powers
The joint U.S.-Israel military campaign against Iran, launched with a stealth strike early Saturday, has also prompted a political battle in Washington over waging war without authorization from Congress as required by the constitution.
President Donald Trump has offered mixed signals about the operation’s duration, suggesting that it could be prolonged but also floating a possible immediate return to negotiations with Tehran.
At least 10 Israelis and four U.S. servicemembers were killed in Iranian missile strikes over the weekend.
In recent weeks, as the likelihood of war loomed, Jewish Democrats on the Hill highlighted the need for congressional oversight and a formal vote before the U.S. deepens its role in a war with Tehran. Now, as Israeli civilians shelter under sirens and endure repeated missile strikes, the divide has sharpened between members of Congress with longstanding personal and political ties to Israel and those firmly opposed to expanding American involvement in another Middle East conflict.
The divide reflects wider tensions within the Democratic Party in the wake of the Gaza war that are likely to shape the midterm elections. Recent national polls show that Democratic voters as a group have become less sympathetic to the Jewish state. The latest Gallup annual survey found that only 17% of Democrats sympathize more with the Israelis in the Israeli-Palestinian conflict, while 65% say they are more aligned with the Palestinians. A new Reuters poll showed that 74% of Democrats disapprove of the attack on Iran, and 87% of them think Trump is willing “too much” to use military force to advance U.S. interests.
Rep. Jerrold Nadler of New York, co-chair of the Congressional Jewish Caucus, called the joint US-Israeli mission an “illegal” and unjustified war that “will bring needless death and destruction.” Nadler is among 84 members who co-sponsored the bipartisan War Powers Resolution, introduced by Republican Rep. Thomas Massie of Kentucky, an open critic of Israel. The measure reasserts the 1973 war powers law, which would limit the president’s ability to deploy U.S. forces or declare war without congressional approval.
The House and the Senate could vote on such a measure this week, though the Republican leadership is opposed to it.
“Congress must do everything in our power to stop Trump from continuing his illegal war,” Nadler said in his statement on Saturday. ”I will vote to pass the resolution to bring an end to these illegal attacks, and I urge my colleagues to do the same.”
In contrast, Reps. Josh Gottheimer of New Jersey and Jared Moskowitz of Florida, two Democrats who have at times crossed party lines in support of Israel, have offered forceful support for action against the Iranian regime both before and after the strikes began.
But after previously declaring their opposition to congressional restrictions, Gottheimer is now urging the Trump administration to follow the war powers law, while Moskowitz is asking the president to follow the provision that requires briefing the full Congress within 48 hours of military action. Rep. Debbie Wasserman Schultz of Florida echoed Moskowitz, saying that Trump should immediately consult and fully brief Congress before any further action is taken. “President Trump does not possess a blank check to act without consulting Congress or telling the American people what comes next,” she said.
Rep. Brad Schneider of Illinois, the other co-chair of the Jewish Caucus, said he shifted his position in favor of the war powers resolution after Trump ordered the first wave of strikes in Iran and supported the killing of Ayatollah Khamenei without any engagement with Congress. Yet, like House Democratic leader Hakeem Jeffries and Senate Minority Leader Chuck Schumer, he did not explicitly condemn the strikes.
Sen. Elissa Slotkin of Michigan highlighted Trump’s lack of communication in a speech on Saturday. “He’s taken more military action in his first year than any president in our history,” Slotkin, a former CIA intelligence analyst who served three tours in Iraq, said.
“He’s really become a foreign policy president. He seems to like it and seems to sort of easily engage in it,” added Slotkin, a former Pentagon official who served in the Central Intelligence Agency. “I don’t think he’s interested in the views of many others beyond his maybe inner circle. But whether it’s Venezuela or Iran or the Caribbean, he has shown that he is quick to military action, quicker than most presidents we’ve seen in their first year.”
Sen. Bernie Sanders of Vermont, a longtime critic of U.S. military action and Israeli policy, claimed that Israel and Saudi Arabia pressured the United States into attacking Iran. He added that Israeli Prime Minister Benjamin Netanyahu’s conduct in Gaza and Saudi Crown Prince Mohammed bin Salman’s authoritarian rule are at odds with their declared support for freedom in Iran.
What Jewish groups are saying
The divide was reflected in the statements from Democratic-aligned Jewish groups. The Jewish Democratic Council of America said the need to confront Iran’s nuclear ambitions requires close coordination with Congress and said it backed the bipartisan measure to limit Trump’s executive powers. “We are gravely concerned about the safety and security of American troops, Israelis, and other civilians in the region, given the lack of a clearly articulated strategy from this White House about its military objectives and what comes next,” JDCA said in a statement.
Meanwhile, J Street, the self-described pro-Israel, pro-peace organization, said it was opposed to open-ended military action, claiming “Iran does not present an imminent threat that requires launching a ‘preventive’ war.”
Speaking at J Street’s annual conference in Washington, D.C. on Sunday, Sen. Chris Van Hollen of Maryland thanked the Jewish advocacy group for its stance on the war. “I would argue it’s not in the interest of the people of Israel or the region.” He added, “We should not be sending America into war for the political ambitions of Prime Minister Netanyahu and the Saudi Crown Prince.”
The Democratic Majority for Israel called the action against Iran a “positive development.” It also urged the Trump administration to consult with Congress and outline a “credible plan” to prevent escalation and “clear criteria for success and drawdown.”
National Democrats on the war in Iran
Jewish Democratic leaders outside of Congress, including Illinois Gov. JB Pritzker, Pennsylvania Gov. Josh Shapiro and former Chicago Mayor Rahm Emanuel — all considered possible presidential candidates in 2028 — also chimed in.
“Americans asked for affordable housing and health care, not another potentially endless conflict,” Pritzker posted on X.
Shapiro, whose staunch defense of Israel and criticism of the pro-Palestinian protests after the Oct. 7, 2023, Hamas attacks made him a target of progressive backlash, criticized Trump for what he described as a lack of clear objectives and insufficient international backing for the mission.
Emanuel, who was White House chief of staff to former President Barack Obama, said Trump’s remarks that he would seek regime change were a declaration of war that required authorization. It’s a change of government and overthrowing a government,” he said on CNN. “This is not a limited military action.”
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Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system
(JTA) — Jews in Ireland reported over 100 antisemitic incidents through a communal reporting system within six months after it launched, according to a new report.
The findings published early Monday by the Jewish Representative Council of Ireland constitute the first attempt to document antisemitic incidents in Ireland.
Irish Jews, a small community of about 2,200, reported 143 incidents between July 2025 and January 2026. These were dominated by verbal abuse, vandalism, threats, exclusion or discrimination and direct digital hate messages. Physical assault was less common, with only three instances reported.
All incidents were self-reported to the JRCI, which cannot independently investigate or adjudicate them. Ireland does not have an official state mechanism for recording antisemitic incidents, the group said. And while the police record hate crimes based on nationality, ethnicity or religion, they do not isolate crimes motivated by antisemitism.
The JRCI said that 30% of incidents were triggered by cues of Jewish identity or Israeli origin, such as a Jewish symbol, an accent or speaking Hebrew in public. Such patterns often crossed the boundaries of hate driven by nationality, ethnicity and religion.
“These dynamics cannot be adequately addressed through generalized anti-racism frameworks alone,” JRCI chair Maurice Cohen said in a statement. “Antisemitism presents distinct characteristics requiring targeted policy responses.”
Cohen called for “a dedicated, standalone national plan to combat antisemitism in Ireland.”
Of the reported incidents, 25 included “Holocaust distortion” or antisemitic conspiracy theories. These findings add to a Claims Conference survey in January, which said that 9% of Irish adults believed the Holocaust was a myth, while another 17% believed the number of Jews killed had been greatly exaggerated. Half of Irish adults did not know that 6 million Jews were killed in the Holocaust.
At the same time, a November 2025 survey by the European Commission surfaced broad recognition of antisemitism in Ireland. 41% of respondents said that antisemitism was a problem in the country and 47% said it had increased over the past five years.
At a ceremony for International Holocaust Remembrance Day in January, Ireland’s taoiseach (or prime minister) Micheál Martin said, “I am acutely conscious that our Jewish community here in Ireland is experiencing a growing level of antisemitism. I know that elements of our public discourse has coarsened.”
Martin has strenuously criticized Israel’s actions in Gaza, saying at the United Nations last year that Israel committed genocide and demonstrated “an abandonment of all norms, all international rules and law.” Catherine Connolly, a socialist politician who has faced backlash for saying Hamas is “part of the fabric of the Palestinian people,” was elected as Ireland’s president in October.
Ireland has historically supported the Palestinians, a stance often linked to the country’s own history of British imperial rule, and formally recognized a Palestinian state in 2024.
In Martin’s Holocaust commemoration speech, he also condemned the most recent event to inflame the Irish Jewish community. Late last year, a proposal to rename Herzog Park in Dublin — named for Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983 — was decried by Irish Jews who said it would erase Irish Jewish history. The proposal was later tabled.
Martin, who also denounced the proposal when it was active, said the Jewish community “has every right to be deeply concerned and to express that concern.”
Gideon Taylor, president of the World Jewish Restitution Organization and an Irish Jew who grew up in Dublin, said the JRCI report showed a picture of antisemitic incidents that were separate from “a debate about the policies of Israel or a debate about the Palestinian state.”
“When you have discontinuation of service because somebody is heard speaking Hebrew, or has a Jewish-identifying symbol on them, that’s not about a political position on the spectrum towards Israel,” said Taylor. “That’s something that crosses into antisemitism.”
Ireland’s chief rabbi Yoni Wieder said the report reflected experiences he already heard from his congregants.
“The report does not claim that antisemitism has become a daily reality for all Jewish people in Ireland — it has not,” said Wieder. “What it does show is that antisemitism surfaces often enough, and in ordinary enough settings, that it cannot be dismissed as rare or confined to the margins of society. This means that for many, Jewish belonging in Ireland feels more fragile than it should.”
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