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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Netanyahu Will Meet Trump on Dec. 29 to Discuss Second Phase of Gaza Plan, Spokesperson Says
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
Israeli Prime Minister Benjamin Netanyahu will meet US President Donald Trump on Dec. 29 to discuss the next steps of the Gaza ceasefire, an Israeli government spokesperson said on Monday.
“The prime minister will meet with President Trump on Monday, Dec. 29. They will discuss the future steps and phases and the international stabilization force of the ceasefire plan,” Shosh Bedrosian said in an online briefing to reporters.
The prime minister’s office said on Dec. 1 that Trump had invited Netanyahu to the White House. Israeli media have since reported that the two leaders may meet in Florida.
The spokesperson’s comments came one day after Netanyahu said on Sunday that the second phase of a US plan to end the war in Gaza was close, but cautioned several key issues still needed to be resolved, including whether a multinational security force would be deployed.
Netanyahu, speaking to reporters alongside German Chancellor Friedrich Merz in Jerusalem, said that he would hold important discussions with Trump at the end of the month on how to ensure the plan‘s second phase was achieved.
Netanyahu said that he would discuss with Trump how to bring an end to Hamas rule in Gaza. A ceasefire between Israel and Hamas is entering its second month, although both sides have repeatedly accused each other of violating the truce agreement.
Netanyahu said that it was important to ensure Hamas not only upholds the ceasefire but also follows through on “their commitment” to the plan to disarm and for Gaza to be demilitarized.
Israel retained control of 53% of Gaza under the first phase of Trump‘s plan, which involved the release of hostages held by terrorists in Gaza and of Palestinians, many convicted of terrorism, detained by Israel. The final hostage remains to be handed over are those of an Israeli police officer killed on Oct. 7, 2023, while fighting Hamas-led Gazan militants who had invaded Israel.
“We’ll get him out,” Netanyahu said.
Since the ceasefire started in October, the terrorist group has reestablished itself in the rest of Gaza.
GERMAN CHANCELLOR: PHASE TWO MUST COME NOW
According to the plan, Israel is to pull back further in the second phase as a transitional authority is established in Gaza and a multinational security force is deployed, Hamas is disarmed, and reconstruction begins.
A multinational coordination center has been established in Israel, but there are no deadlines in the plan and officials involved say that efforts to advance it have stalled.
“What will be the timeline? What are the forces that are coming in? Will we have international forces? If not, what are the alternatives? These are all topics that are being discussed,” Netanyahu said, describing them as central issues.
Merz said that Germany was willing to help rebuild Gaza but would wait for Netanyahu‘s meeting with Trump, and for clarity on what Washington was prepared to do, before Berlin decides what it would contribute but that phase two “must come now.”
Israel has repeatedly carried out air strikes since the ceasefire came into effect that it says are fending off attacks or destroying terrorist infrastructure.
NETANYAHU: WEST BANK ANNEXATION REMAINS A SUBJECT OF DISCUSSION
Netanyahu said that he would also discuss with Trump “opportunities for peace,” an apparent reference to US efforts for Israel to establish formal ties with Arab and Muslim states.
“We believe there’s a path to advance a broader peace with the Arab states, and a path also to establish a workable peace with our Palestinian neighbors,” Netanyahu said, asserting Israel would always insist on security control of the West Bank.
Trump has said he promised Muslim leaders that Israel would not annex the West Bank, where Netanyahu‘s government is backing the development of Jewish settlements.
The “question of political annexation” of the West Bank remains a subject of discussion, Netanyahu said.
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US Congress Moves Toward Repeal of Tough ‘Caesar’ Sanctions on Syria
Syria’s interim President Ahmed al-Sharaa speaks during a Ministerial formation of the government of the Syrian Arab Republic, in Damascus, Syria, March 29, 2025. Photo: REUTERS/Khalil Ashawi
A set of tough US sanctions imposed on Syria under its former leader Bashar al-Assad could be lifted within weeks, after their repeal was included in a sweeping defense policy bill unveiled during the weekend and due for votes in Congress within days.
The Senate and House of Representatives included repeal of the so-called Caesar sanctions, a move seen as key to Syria‘s economic recovery, in a compromise version of the National Defense Authorization Act, or NDAA, a sweeping annual defense policy bill that was unveiled late on Sunday.
The provision in the 3,000-page defense bill repeals the 2019 Caesar Act and requires regular reports from the White House certifying that Syria‘s government is fighting Islamic State terrorists, upholding religious and ethnic minority rights within the country and not taking unilateral, unprovoked military action against its neighbors, including Israel.
The NDAA is expected to pass by the end of this year and be signed into law by President Donald Trump, whose fellow Republicans hold majorities in both the House and Senate and lead the committees that wrote the bill.
Lifting the sanctions is considered a key to the success of Syria‘s new government. Several Saudi Arabian firms are planning billion-dollar investments in the country as part of Riyadh’s drive to support the country’s recovery. The US sanctions have been a significant obstacle to Syria‘s economic revival.
Trump announced plans to lift all sanctions on Syria during a meeting with Syrian President Ahmed al-Sharaa in May, and his administration has suspended them temporarily. However, the Caesar sanctions, the most stringent restrictions, can only be removed permanently by an act of Congress.
The 2019 Caesar Act imposed wide-ranging sanctions on Syria targeting individuals, companies and institutions linked to Assad, who was the president of Syria from 2000 until his ouster in 2024 by rebel forces led by Sharaa.
Syrian central bank Governor AbdulKader Husrieh told Reuters last week that the country’s economy was growing faster than had been expected. He described the repeal of many US sanctions as “a miracle.”
The sanctions are named after a Syrian military photographer, code-named “Caesar,” who smuggled out thousands of gruesome photos documenting torture and war crimes by Assad’s government.
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EU Looking at Options for Boosting Lebanon’s Internal Security Forces, Document Says
Lebanese army members stand on a military vehicle during a Lebanese army media tour, to review the army’s operations in the southern Litani sector, in Alma Al-Shaab, near the border with Israel, southern Lebanon, Nov. 28, 2025. Photo: REUTERS/Aziz Taher
The European Union is studying options for strengthening Lebanon’s Internal Security Forces to help free up the Lebanese army to focus on disarming the terrorist group Hezbollah, according to a document seen by Reuters on Monday.
A 2024 truce between Lebanon and Israel remains fragile, with Israel carrying out regular strikes on Lebanese territory that it says are targeting Iran-backed Hezbollah’s efforts to rearm.
The document, produced by the EU’s diplomatic arm and circulated to the 27 member states, said it would pursue consultations with Lebanese authorities and that a scoping mission would take place in early 2026 on possible new assistance for the country’s Internal Security Forces.
EU efforts could “focus on advice, training and capacity-building,” the paper said, adding that the bloc would not take over the tasks of the UN Interim Force in Lebanon (UNIFIL), whose mandate is set to expire at the end of 2026, when it is expected to begin a year-long drawdown and withdrawal.
Instead, the EU “could contribute to the gradual transfer of internal security tasks” from the Lebanese Armed Forces to the Internal Security Forces, allowing the army to focus on its core defense tasks, the document said.
The UN secretary general is expected to produce a transition plan in June 2026 that will address risks stemming from UNIFIL’s departure.
EU, LEBANESE OFFICIALS TO MEET NEXT WEEK
The paper from the European External Action Service comes ahead of a planned meeting between senior EU and Lebanese officials in Brussels on Dec. 15.
“Through a combination of advice, training and possibly the provision of certain equipment, the overall objective would be to enable the Police and the Gendarmerie to fulfil their mandates in cities and rural areas across the country,” it said, adding the EU could also help Lebanon to better secure its land border with Syria.
French President Emmanuel Macron’s special envoy on Lebanon, Jean-Yves Le Drian, was in Beirut on Monday to propose a roadmap that aims to assess independently Hezbollah’s disarmament, diplomatic sources said.
Lebanese Prime Minister Nawaf Salam said last week that Lebanon wanted to see a ceasefire monitoring mechanism play a more robust role in verifying Israel’s claims that Hezbollah is rearming as well as the work of the Lebanese army in dismantling the armed group’s infrastructure.
Asked whether that meant Lebanon would accept US and French troops on the ground as part of a verification mechanism, Salam said, “of course.”
