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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Zara Announces Partnership With Designer John Galliano, Who Has History of Antisemitic Comments
A Zara shop. Photo: Wikimedia Commons.
Zara announced on Wednesday a two-year creative partnership with John Galliano, who was fired as creative director of the French fashion house Christian Dior after being caught on camera going on a drunken antisemitic rant in 2011.
Zara said the British fashion designer, 65, “will re-author the brand’s archives through a series of seasonal collections,” which will be released seasonally during the partnership that will begin in September. “Mr. Galliano will be working directly with garments from Zara’s past seasons, deconstructing and reconfiguring them into new seasonal expressions and creations,” the Spanish company added.
Galliano spent two seasons with Givenchy before taking over in 1996 as creative director of Dior, which he helmed for 15 years. He was the creative director of the Paris-based fashion house Maison Margiela for 10 years, from 2014-2024. He has won the British Fashion Designer of the Year four times.
In February 2011, Galliano was accused of accosting a couple at the Paris restaurant La Perle in the Marais district. The couple, a Jewish woman and her Asian boyfriend, said the British designer told them: “Dirty Jewish face, you should be dead” and “f–king Asian bastard, I will kill you.” The incident led to Galliano’s arrest.
After the incident, a video surfaced that showed Galliano, in the same restaurant, making antisemitic comments at patrons while drunk in October 2010. He also expressed admiration for Nazi leader Adolf Hitler. “I love Hitler and people like you would be dead today,” he said. “Your mothers, your forefathers would be f–king gassed and f–king dead … you, you’re ugly.”
Dior fired Galliano in 2011 shortly after the video of his drunken antisemitic remarks were widely circulated. Galliano also faced a one-day trial in Paris, after being charged with “public insults based on origin, religious affiliation, race, or ethnicity” related to the incidents in 2011 and the year prior. He was ordered to pay a fine equivalent to $8,500 for making the antisemitic insults, and damages to each of his victims as well as to five anti-racism groups who were also complainants.
Galliano claimed he has no recollection of making the offensive remarks and blamed his actions on drug and alcohol addiction. He also denied being an antisemite or racist, and apologized for “allowing myself to be seen to be behaving in the worst possible light.”
“I fully accept that the accusations made against me have greatly shocked and upset people,” the designer said in 2011. “I only have myself to blame and I know that I must face up to my own failures and that I must work hard to gain people’s understanding and compassion.”
“I have fought my entire life against prejudice, intolerance, and discrimination, having been subjected to it myself,” he added. “In all my work my inspiration has been to unite people of every race, creed, religion, and sexuality by celebrating their cultural and ethnic diversity through fashion. Antisemitism and racism have no part in our society. I unreservedly apologize for my behavior in causing any offense.”
He told Vanity Fair in June 2013 that his antisemitic comments were “the worst thing I have said in my life.”
“But I didn’t mean it,” Galliano said. “I have been trying to find out why that anger was directed at this race. I now realize I was so f–king angry and so discontent with myself that I just said the most spiteful thing I could.”
He also apologized in his 2024 documentary, “High & Low — John Galliano.” He admitted in the film, “It was a disgusting thing, foul thing that I did. It was just horrific … I couldn’t recognize that person. I felt horrified. Ashamed. Embarrassed.”
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CAIR Sends Separate Letters to US Lawmakers Praising Democrats, Challenging Republicans on ‘Anti-Muslim Bigotry’
CAIR officials give press conference on the Israel-Hamas war. Photo: Kyle Mazza / SOPA Images/Sipa USA via Reuters Connect
The Council on American-Islamic Relations (CAIR), a prominent Muslim advocacy organization that has been scrutinized by US authorities over alleged ties to terrorist groups, has sent two separate letters to Democratic and Republican congressional offices, calling on lawmakers to confront what it described as rising anti-Muslim rhetoric and to reaffirm commitments to religious freedom.
In its March 13 letter to Democratic offices, CAIR praised statements by House Minority Leader Hakeem Jeffries and others who have spoken out against anti-Muslim hate, urging lawmakers to go further by pursuing formal censure actions against Republican members accused of making inflammatory comments.
In a separate letter to Republicans, the organization struck a more critical tone, calling on the party to reaffirm its support for religious liberty and to distance itself from rhetoric it says targets Muslim Americans.
“At moments like this, the voices of elected leaders defending constitutional values matter greatly. We encourage Democratic offices to remain vigilant in confronting anti-Muslim bigotry using the full range of congressional tools, including the pursuit of censure resolutions against Rep. Fine and Rep. Ogles,” the letter to Democrats read, referring to Republican Reps. Randy Fine (FL) and Andy Ogles (TN).
CAIR pointed to remarks attributed to several Republican lawmakers, including Fine, Ogles, and Sen. Tommy Tuberville (AL), arguing that such statements contribute to a climate of hostility toward Muslims. Earlier this month, Ogles wrote on X that “Muslims don’t belong in America. Pluralism is a lie.” Meanwhile, Fine posted, “We need more Islamophobia, not less. Fear of Islam is rational.:
The organization also criticized the formation of the “Sharia-Free America” Caucus, claiming its policy proposals could infringe on the religious freedoms of Muslim Americans. The caucus, comprised of more than 50 Republican House members, declares that Sharia, or Islamic law, is a “direct threat to our Constitution and Western values and seeks to replace our legal system and erode our basic freedoms.”
At the same time, CAIR framed its appeal to Republicans within the party’s historical identity, invoking the “big tent” vision associated with Ronald Reagan. The group noted that Muslim American voters have, at times, supported Republican candidates, but argued that relationship has eroded in the years following the Iraq War.
The group warned that the “potential relationship between the Republican Party and American Muslim voters is rapidly deteriorating as anti-Muslim rhetoric from elected officials goes unchallenged by Republican leadership.”
CAIR’s criticism of political rhetoric comes amid renewed attention to the organization’s own history. Founded in 1994, CAIR has long denied allegations of links to extremist groups, but it has faced scrutiny over past associations. The group was named as an unindicted co-conspirator in the federal prosecution related to the Holy Land Foundation trial, a case involving the largest terrorism financing conviction in US history. While that designation did not result in criminal charges against CAIR, it has been cited by critics as a point of concern.
In addition, the Federal Bureau of Investigation (FBI) announced in 2008 that it would suspend formal cooperation with CAIR pending further clarity about such concerns. CAIR has consistently rejected allegations of wrongdoing, stating that it condemns terrorism and supports constitutional principles.
Critics have also pointed to past statements by some CAIR officials and the organization’s positions on US foreign policy, particularly regarding Israel and the Middle East, as evidence of ideological bias.
Supporters, however, argue that CAIR plays a significant role in defending civil liberties for Muslim Americans and documenting discrimination. Several high-ranking members of CAIR openly celebrated and defended Hamas’s Oct. 7, 2023, massacre across southern Israel, a terrorist attack that left over 1,200 dead and more than 250 hostages.
In January, Texas Gov. Greg Abbott formally designated CAIR and the Muslim Brotherhood as terrorist organizations under state law, citing in part what officials described as longstanding ideological and operational ties with Islamist movements hostile to the US and its allies.
Abbott’s proclamation described CAIR as a “successor organization” to the Muslim Brotherhood and noted the FBI called it a “front group” for “Hamas and its support network.” The document also outlined the history of the organizations and their historical associations with figures and networks tied to Hamas, an internationally designated terrorist group.
“The Muslim Brotherhood and CAIR have long made their goals clear: to forcibly impose Sharia law and establish Islam’s ‘mastership of the world,’” Abbott said in a statement while announcing the designations last month. “These radical extremists are not welcome in our state and are now prohibited from acquiring any real property interest in Texas.”
In December, Florida Gov. Ron DeSantis also signed an executive order designating CAIR and the Muslim Brotherhood as terrorist groups.
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Trump Hails Japanese Leader, Says Tokyo ‘Really Stepping Up to the Plate’ on Iran
US President Donald Trump shakes hands with Japanese Prime Minister Sanae Takaichi in the Oval Office at the White House in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evelyn Hockstein
US President Donald Trump greeted Japan‘s Prime Minister Sanae Takaichi warmly at the White House on Thursday and said he believed Japan was “really stepping up to the plate” on Iran, unlike the NATO alliance.
Trump has lashed out at allies for their lukewarm support for the US-Israeli military campaign and said the US doesn’t need any help. However, he is still pushing for more ships to clear mines and escort tankers through the Strait of Hormuz, largely closed by Iran in the conflict.
Ahead of the meeting, Japan joined leading nations in Europe in a joint statement, saying they would take steps to stabilize energy markets and were ready to join “appropriate efforts” to ensure safe passage through the Strait.
Trump hailed Takaichi’s election victory last month as “record setting” as he welcomed her at the Oval Office. He said they would “be talking about trade and many other things,” including Iran.
“We’ve had tremendous support and relationship with Japan on everything, and I believe that based on statements that were given to us yesterday, the day before yesterday, having to do with Japan, they are really stepping up to the plate … unlike NATO,” Trump said.
He said he expected Japan to step up given the support the US gave the country and the tens of thousands of troops it has stationed there.
“We don’t need much; we don’t need anything,” Trump said. “We don’t need anything from Japan or from anyone else. But I think it’s appropriate that people step up.”
Takaichi told Trump she had “brought specific proposals to calm down the global energy market” and said Iran must never be allowed to obtain a nuclear weapon.
Takaichi condemned Iran‘s attacks in the Strait of Hormuz and said she believed only Trump could achieve peace. She also said the global economy was about to take a hit due to the turmoil in the Middle East.
At the same time, Takaichi said Tokyo had been reaching out to Iran.
Unlike Washington, Tokyo has diplomatic relations with Tehran, creating a potential avenue for diplomacy in any moves to end the war, although past attempts by Japan to mediate with Tehran in 2019 were unsuccessful.
JAPAN RELIES ON CRUDE OIL FROM GULF
Takaichi’s long-scheduled White House visit has been aimed at burnishing the decades-old security and economic partnership between Washington and its closest East Asian ally, but there have been concerns among Japanese officials that Trump will press her to do more than she is able to on Iran.
Takaichi has sought to move Japan away from a pacifist constitution imposed by Washington after World War Two, but with the Iran war unpopular at home, she has so far not offered to assist in clearing the Strait of Hormuz.
US Treasury Secretary Scott Bessent said earlier he would expect that Japan, which gets a large share of its crude oil supplies from the Gulf, would want to ensure its supplies are safe.
He told Fox Business Network Japan‘s navy has some of the best minesweepers and mine-detection capabilities and that he believed Japan would release more of its large petroleum reserve to supply the strained oil market.
Takaichi told the Japanese parliament on Monday Japan had received no official request from the United States on Iran but was checking the scope of possible action within the limits of its constitution.
Trump said a lot of his discussions with Takaichi would be about energy. Takaichi said they would discuss economic security in areas like energy and minerals.
Japanese officials said Takaichi hoped to remind Trump of the dangers posed by a regionally assertive China – especially to Taiwan – ahead of his planned visit there, which has now been pushed back from an earlier plan him to visit in two weeks.
On Wednesday US intelligence agencies created potential awkwardness for Takaichi when they said that remarks she made last year in support of Taiwan marked a “significant shift” for a Japanese leader.
Takaichi has maintained that her stance, which sent Tokyo’s relations with Beijing into a nosedive, was consistent with Japan‘s long-standing policy and Japan‘s government spokesperson said the US assessment was not accurate.
In the Oval Office, Takaichi said Japan was open to dialogue with China.
Japan expects Trump to ask Tokyo to produce or co-develop missiles that could help replace stocks of US munitions depleted by the Iran war and Russia’s war in Ukraine. Tokyo is still considering how to respond, Japanese government sources said.
Takaichi will also tell Trump that Japan intends to join the “Golden Dome” missile defense initiative that is meant to detect, track and potentially counter incoming threats from orbit, two Japanese government sources said.
She is expected to announce a fresh Japanese investment in Trump-approved projects in the US, from a $550 billion commitment made by the government to win relief from tariffs the US president imposed last year.
Japan could pledge some $60 billion as part of the second tranche of its investments spanning critical minerals and energy, said a person familiar with the plans, after already committing to three projects valued at $36 billion.