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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Cuba Defiant After Trump Says Island to Receive No More Venezuelan Oil or Money
A view shows part of Havana as U.S.-Cuba tensions rise after U.S. President Donald Trump vowed to stop Venezuelan oil and money from reaching Cuba and suggested the communist-run island to strike a deal with Washington, in Havana, Cuba, January 11, 2026. REUTERS/Norlys Perez
US President Donald Trump on Sunday said no more Venezuelan oil or money will go to Cuba and suggested the Communist-run island should strike a deal with Washington, ramping up pressure on the long-time US nemesis and provoking defiant words from the island’s leadership.
Venezuela is Cuba’s biggest oil supplier, but no cargoes have departed from Venezuelan ports to the Caribbean country since the capture of Venezuelan President Nicolas Maduro by US forces in early January amid a strict US oil blockade on the OPEC country, shipping data shows.
Meanwhile, Caracas and Washington are progressing on a $2 billion deal to supply up to 50 million barrels of Venezuelan oil to the US with proceeds to be deposited in US Treasury-supervised accounts, a major test of the emerging relationship between Trump and interim President Delcy Rodriguez.
“THERE WILL BE NO MORE OIL OR MONEY GOING TO CUBA – ZERO! I strongly suggest they make a deal, BEFORE IT IS TOO LATE,” Trump wrote on his Truth Social platform on Sunday.
“Cuba lived, for many years, on large amounts of OIL and MONEY from Venezuela,” Trump added.
Cuban President Miguel Diaz-Canel rejected Trump’s threat on social media, suggesting the US had no moral authority to force a deal on Cuba.
“Cuba is a free, independent, and sovereign nation. Nobody dictates what we do,” Diaz-Canel said on X. “Cuba does not attack; it has been attacked by the US for 66 years, and it does not threaten; it prepares, ready to defend the homeland to the last drop of blood.”
The US president did not elaborate on his suggested deal.
But Trump’s push on Cuba represents the latest escalation in his move to bring regional powers in line with the United States and underscores the seriousness of the administration’s ambition to dominate the Western Hemisphere.
Trump’s top officials, including Secretary of State Marco Rubio, have made no secret of their expectation that the recent US intervention in Venezuela could push Cuba over the edge.
US officials have hardened their rhetoric against Cuba in recent weeks, though the two countries have been at odds since former leader Fidel Castro’s 1959 revolution.
CUBA DEFENDS IMPORT RIGHTS
Cuban Foreign Minister Bruno Rodriguez said in another post on X on Sunday that Cuba had the right to import fuel from any suppliers willing to export it. He also denied that Cuba had received financial or other “material” compensation in return for security services provided to any country.
Thirty-two members of Cuba’s armed forces and intelligence services were killed during the US raid on Venezuela. Cuba said those killed were responsible for “security and defense” but did not provide details on the arrangement between the two long-time allies.
Cuba relies on imported crude and fuel mainly provided by Venezuela, and Mexico in smaller volumes, purchased on the open market to keep its power generators and vehicles running.
As its operational refining capacity dwindled in recent years, Venezuela’s supply of crude and fuel to Cuba has fallen. But the South American country is still the largest provider with some 26,500 barrels per day exported last year, according to ship tracking data and internal documents of state-run PDVSA, which covered roughly 50 percent of Cuba’s oil deficit.
Havana produce vendor Alberto Jimenez, 45, said Cuba would not back down in the face of Trump’s threat.
“That doesn’t scare me. Not at all. The Cuban people are prepared for anything,” Jimenez said.
It’s hard for many Cubans to imagine a situation much worse. The island’s government has been struggling to keep the lights on. A majority live without electricity for much of the day, and even the capital Havana has seen its economy crippled by hours-long rolling blackouts.
Shortages of food, fuel and medicine have put Cubans on edge and have prompted a record-breaking exodus, primarily to the United States, in the past five years.
MEXICO BECOMES KEY SUPPLIER
Mexico has emerged in recent weeks as a critical alternative oil supplier to the island, but the supply remains small, according to the shipping data.
Mexican President Claudia Sheinbaum last week said her country had not increased supply volumes, but given recent political events in Venezuela, Mexico had turned into an “important supplier” of crude to Cuba.
US intelligence has painted a grim picture of Cuba’s economic and political situation, but its assessments offer no clear support for Trump’s prediction that the island is “ready to fall,” Reuters reported on Saturday, citing three people familiar with the confidential assessments.
The CIA’s view is that key sectors of the Cuban economy, such as agriculture and tourism, are severely strained by frequent blackouts, trade sanctions and other problems. The potential loss of oil imports and other support from Venezuela could make governing more difficult for Diaz-Canel.
Havana resident and parking attendant Maria Elena Sabina, a 58-year-old born shortly after Castro took power, said it was time for Cuba’s leaders to make changes amid so much suffering.
“There’s no electricity here, no gas, not even liquefied gas. There’s nothing here,” Sabina said. “So yes, a change is needed, a change is needed, and quickly.”
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NATO Should Launch Operation to Boost Security in Arctic, Belgian Minister says
Belgian Defence Minister Theo Francken speaks to journalists as he arrives to an informal meeting of European Union defence ministers in Copenhagen, Denmark, August 29, 2025. Photo: REUTERS/Tom Little
NATO should launch an operation in the Arctic to address US security concerns, Belgium’s defense minister told Reuters on Sunday, urging transatlantic unity amid growing European unease about US President Donald Trump’s push to take control of Greenland.
“We have to collaborate, work together and show strength and unity,” Theo Francken said in a phone interview, adding that there is a need for “a NATO operation in the high north.”
Trump said on Friday that the US needs to own Greenland to prevent Russia or China from occupying it in the future.
European officials have been discussing ways to ease US concerns about security around Greenland, an autonomous territory of the Kingdom of Denmark.
Francken suggested NATO’s Baltic Sentry and Eastern Sentry operations, which combine forces from different countries with drones, sensors and other technology to monitor land and sea, as possible models for an “Arctic Sentry.”
He acknowledged Greenland‘s strategic importance but said “I think that we need to sort this out like friends and allies, like we always do.”
A NATO spokesperson said on Friday that alliance chief Mark Rutte spoke with US Secretary of State Marco Rubio about the importance of the Arctic for shared security and how NATO is working to enhance its capabilities in the high north.
Denmark and Greenland‘s leaders have said that the Arctic island could not be annexed and international security did not justify such a move.
The US already has a military presence on the island under a 1951 agreement.
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IDF Strikes Hezbollah Weapons Sites in Lebanon After Army Denied Its Existence
Israeli strikes targeting Hezbollah’s terror infrastructure. Photo: Via i23, Photo from social media used in accordance with Clause 27a of the Copyright Law.
i24 News – The Israel Defense Forces carried out airstrikes on a site in southern Lebanon that the Lebanese Army had previously declared free of Hezbollah activity, Israeli officials said on Sunday, citing fresh intelligence that contradicted Beirut’s assessment.
According to Israeli sources, the targeted location in the Kfar Hatta area contained significant Hezbollah weapons infrastructure, despite earlier inspections by the Lebanese Armed Forces (LAF) that concluded no military installations were present.
Lebanese officials had conveyed those findings to international monitoring mechanisms, and similar claims were reported in the Lebanese newspaper Al-Akhbar.
Israeli intelligence assessments, however, determined that Hezbollah continued to operate from the site.
During a second wave of strikes carried out Sunday, the IDF attacked and destroyed the location.
Video footage released afterward showed secondary explosions, which Israeli officials said were consistent with stored weapons or munitions at the site.
The IDF stated that the strike was conducted in response to what it described as Hezbollah’s ongoing violations of ceasefire understandings between Israel and Lebanon. Military officials said the targeted structure included underground facilities used for weapons storage.
According to the IDF, the same site had been struck roughly a week earlier after Israel alerted the Lebanese Army to what it described as active terrorist infrastructure in the area. While the LAF conducted an inspection following the warning, Israeli officials said the weapons facilities were not fully dismantled, prompting Sunday’s follow-up strike.
The IDF said it took measures ahead of the attack to reduce the risk to civilians, including issuing advance warnings to residents in the surrounding area.
“Hezbollah’s activity at these sites constitutes a clear violation of the understandings between Israel and Lebanon and poses a direct threat to the State of Israel,” the military said in a statement.
Israeli officials emphasized that operations against Hezbollah infrastructure would continue as long as such threats persist, underscoring that Israel retains the right to act independently based on its own intelligence assessments.