Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
First-Ever Study on Antisemitism in Ireland Reveals Most Incidents Go Unreported
Anti-Israel demonstrators stand outside the Israeli embassy after Ireland has announced it will recognize a Palestinian state, in Dublin, Ireland, May 22, 2024. Photo: REUTERS/Molly Darlington
The main body representing the Irish Jewish community on Sunday released what it described as the “first-ever” report on antisemitic acts in Ireland, revealing 143 incidents tracked between July 2025 and January 2026, with analysts warning these findings represented only the iceberg’s tip of a much larger unreported total
“The incidents span public spaces, workplaces, educational institutions, health-care environments, retail and hospitality settings, and digital communications,” Maurice Cohen, chairman of the Jewish Representative Council of Ireland (JRCI), said in a statement. “A recurring feature is hostility triggered solely by Jewish identity or perceived Jewish identity, including visible symbols, the Hebrew language, or accent.”
Thirty percent of the reported incidents began as normal interactions but became hostile when some “cue” revealed the soon-to-be victim’s Jewish or Israeli identity, triggering antisemitic abuse, the data shows.
The report emphasizes that the incident count should be understood in the context of the low population — only 2,200 Jews in Ireland.
According to the JRCI, the research fills the void caused by “the absence of a national system for recording antisemitic hate incidents.”
The data shows that 75 percent of the recorded incidents occurred in “everyday environments,” with 50 in public spaces, 21 in educational settings, and 13 in stores. The types of incidents in this category include verbal abuse (52), vandalism or graffiti (47), threats (35), exclusion or discrimination (29), and Holocaust denial (10). Researchers also received three reports of antisemitic assaults.
The other 25 percent of incidents researchers analyzed qualify as what the report describes as “direct digital targeting,” 47 percent of which included violent language and death threats. These digital messages refer to threatening emails or direct messages which are specifically sent to individuals or organizations. This category does not include social media antisemitism, which the JCRI notes will come in “a separate comprehensive report dedicated to that issue.”
Cohen noted that researchers observed “conspiracy narratives, Holocaust distortion, collective blame, and identity-based hostility,” which “reflect forms of antisemitism observed across Europe.” He said that “these dynamics cannot be adequately addressed through generalized anti-racism frameworks alone. Antisemitism presents distinct characteristics requiring targeted policy responses.”
The report emphasizes that the incidents themselves are only the beginning of harm for victims, explaining that institutional responses can exacerbate the experience. Common institutional failures cited include refusals to recognize antisemitism, premature closures without investigations, the reframing of incidents of hate as “neutral conflicts,” and offering “generic, unhelpful responses without resolution.”
These experiences of inadequate law enforcement response correspond with a reluctance among Irish Jews to report incidents. The report cites a 2026 analysis which found only 10 percent of victims of racist incidents in Ireland report the crime to police, a figure aligning with the 11 percent report rate for Jewish victims across Europe found by a 2024 EU Fundamental Rights Agency survey.
The JCRI data follows a report released in January by the Conference on Jewish Material Claims Against Germany (Claims Conference), a nonprofit organization that negotiates and secures compensation for survivors of the Nazis’ atrocities worldwide. The report analyzed Holocaust denial in Ireland and found higher levels among the young. For the total adult population, 8 percent of respondents agreed that “the Holocaust is a myth and did not happen.” The number rose to 9 percent among those 18-29.
Similarly, 17 percent of total Irish adults agreed that the Holocaust happened but thought that the number of Jews murdered had been “greatly exaggerated,” while 19 percent of those 18-29 embraced this conspiracy theory.
Researchers also found that 20 percent of total Irish adults and 23 percent of adults 18-29 disagreed with the statement “the Holocaust happened, and the number of Jews killed has been accurately and fairly described.”
The JRCI emphasizes in its new report that unlike 17 other EU member states, Ireland lacks a national antisemitism strategy.
“The EU Strategy establishes a dual responsibility: combating antisemitism and fostering Jewish life. These objectives are interdependent. Communities cannot flourish where hostility is insufficiently recognized or addressed,” Cohen said. “A dedicated national strategy, aligned with European standards, is the necessary and logical next step to ensure both the protection of Jewish citizens and the fostering of Jewish life and to remove contemporary, ambient antisemitism from our society.”
Gideon Taylor is a prominent Jewish American born in Ireland who discussed the report’s findings with The Algemeiner, describing the research as “the lived experience of Irish Jews,” who inhabit an environment today he described as infused with an “ambient antisemitism.”
“This is very different from an Ireland I grew up in,” Taylor told The Algemeiner. “The Irish youth community was a very robust, very active community, very involved in the public life of the country and the social life of the country and the cultural life of the country.”
Taylor recalled that Ireland “was a very warm place to grow up. I think what this report brings out is a very different Ireland and a very different part of living in Ireland today with its rise in antisemitism.”
Taylor added that he thought “there are people who are very concerned about this in government and others about this rise in antisemitism, and you see it from the statement of the prime minister down.”
Ireland has been one of Europe’s fiercest critics of Israel since the outbreak of the Gaza war in October 2023, a posture that, according to critics, has helped foster a more hostile environment for Jews.
In 2024, for example, an Irish official, Dublin City Councilor Punam Rane, claimed during a council meeting that Jews and Israel control the US economy, arguing that is why Washington, DC did not oppose Israel’s war against Hamas in Gaza.
Antisemitism in Ireland has become “blatant and obvious” in the wake of Hamas’s Oct. 7 attack on Israel, according to Alan Shatter, a former member of parliament who served in the Irish cabinet between 2011 and 2014 as Minister for Justice, Equality and Defense.
Shatter told The Algemeiner in an interview in 2024 that Ireland has “evolved into the most hostile state towards Israel in the entire EU.”
In recent weeks, however, Irish officials have expressed support for the Jewish community amid mounting concern over antisemitism.
The “report from the Jewish Representative Council of Ireland is a sobering reminder of the increase we are experiencing in the scourge of antisemitism, both here in Ireland and internationally,” Irish Foreign Minister Helen McEntee said in a statement. “The report provides a clear and undeniable picture of the difficult situation currently experienced by Ireland’s Jewish communities.”
“This is completely unacceptable in the modern, inclusive republic we aspire to, and I condemn these incidents unreservedly,” she continued. “This government is committed to countering all forms of antisemitism and all forms of racism. The Program for Government sets out a clear commitment to implement the EU declaration on ‘Fostering Jewish Life in Europe’ and to give effect to the International Holocaust Remembrance Alliance ‘Working Definition of Antisemitism.”
Weeks earlier, Prime Minister Micheál Martin expressed similar sentiments ahead of International Holocaust Remembrance Day.
“I am acutely conscious that our Jewish community here in Ireland is experiencing a growing level of antisemitism,” he said. “I know that elements of our public discourse have coarsened.”
Taylor told The Algemeiner that, in response to the JRCI report’s findings, a goal should be to look at “how to move forward, how to have a national plan that will be clear, laid out with guidelines to try to combat this pernicious hatred.”
Uncategorized
Suspect in Brooklyn Chabad car-ramming incident faces federal charge
The man who repeatedly rammed his car into the Chabad-Lubavitch world headquarters in Brooklyn in January has been federally charged with intentionally damaging religious property, the Department of Justice said Monday.
Dan Sohail, a 36-year-old resident of Carteret, New Jersey, allegedly rammed his car into the Chabad building at 770 Eastern Parkway in Crown Heights five times after gesturing at bystanders to move out of the way, knocking the door off of its hinges and destroying his car’s bumper. Earlier in the night, Sohail allegedly removed stanchions that block cars from going down the driveway toward the building.
The incident took place as thousands were gathered at Chabad’s headquarters in Crown Heights to celebrate the 75th anniversary of the date that Rabbi Menachem Mendel Schneerson became the leader of the Lubavitch movement. No one was injured.
Sohail is also facing state charges of reckless endangerment and attempted assault as hate crimes. The newly unsealed federal charge was not labelled as a hate crime.
The day of the incident, Rabbi Mordechai Lightstone, Chabad’s social media director, said in a post on X that the attack did not appear to be antisemitic, while the NYPD investigated the incident as a hate crime.
The federal case does not include hate crime charges, which would have required proof of a bias motivation.
During a post-arrest interview, Sohail told authorities he had recently discovered he had Jewish heritage and was learning more about the Jewish tradition. Sohail had previously visited several other Chabad locations and Yeshiva Gedola of Carteret, where Rabbi Eliyahu Teitz said Sohail ranted about his experience with Chabad the day before the car ramming attack.
Sohail also told police he had lost control of the car because of icy conditions and because he was wearing heavy boots, which caused him to press the gas pedal.
If convicted of the federal charge, Sohail faces up to three years in prison.
The post Suspect in Brooklyn Chabad car-ramming incident faces federal charge appeared first on The Forward.
Uncategorized
In three days, Israel and the US reshaped the Middle East
The first three days of the new war in Iran will be studied in military academies for decades. They may also be remembered as the moment the Islamic Republic’s long arc of regional intimidation finally broke.
Israel and the United States swiftly eliminated much of Iran’s command structure. Supreme Leader Ayatollah Ali Khamenei. Senior Revolutionary Guard commanders. The military high command. Key ministers. Even former president Mahmoud Ahmadinejad, who had dedicated years of rhetoric and policy to Israel’s destruction. Roughly forty senior officials were killed in a synchronized operation that combined intelligence penetration, precision strike capability and political nerve.
It is difficult to identify a modern precedent for such a comprehensive and instantaneous decapitation of an adversary. States have targeted leaders before. They have crippled command structures before. But to reach so deeply, so quickly, and with such apparent accuracy into the inner sanctum of a regime long defined by paranoia and internal security is extraordinary.
Whatever follows, that message will linger. Israel can reach you. It can map your hierarchy, and then collapse it in a night.
For once the cliché is true: This is truly a pivotal moment. Here’s a look at the interlocking elements, and the possible directions in which this unpredictable situation could next unfold.
Air supremacy without precedent
Perhaps most striking has been the dominance in the skies.
Israel fields more than 300 combat aircraft of the highest caliber. The U.S. has surged at least a comparable number into the region. Together, they have established near-total air superiority over Iranian territory.
Iranian air defenses — already degraded in strikes in late 2024 and mid-2025 — have proven unable to contest sustained sorties. Launchers that reveal themselves are rapidly destroyed. Radar systems are neutralized in cycles.
Wars between states are rarely so asymmetrical in the air. Iran has invested heavily in layered defenses and missile deterrence. But technology, training and integration have won the day. For the Israeli Air Force, this is an operational achievement of historic scale.
The alliance factor
Just as consequential is the political dimension: Israel and the U.S. fighting shoulder to shoulder in a major offensive campaign.
For much of Israel’s early history, U.S. military cooperation was uncertain. Even after the strategic partnership deepened in the 1970s, it was never a given that Washington would participate directly in high-risk regional operations. That barrier has now been crossed.
President Donald Trump’s decision to align so closely with Israel in a war of this magnitude will be remembered in Israel for a generation. Many Israelis have long believed him to be uniquely aligned with their security worldview. After three days of joint operations, the strategic intimacy is undeniable.
This does not resolve every question about long-term regional strategy, or about how steady of a partner the U.S. will prove to be. But in the immediate sense, Israel’s foundational anxiety — that in an existential confrontation it might stand alone — has been decisively eased.
Iran’s gamble in the Gulf — and Lebanon’s unfinished business
Tehran’s response to Israeli and U.S. strikes has been to widen the field.
By striking at Gulf states and issuing threats beyond Israel, Iran appears to be attempting escalation in order to generate pressure on Washington. The logic is clear: If oil markets tremble and regional capitals feel directly endangered, the U.S. might be compelled to restrain Israel to prevent broader instability. .
The gamble is that, with the exception of Qatar, few Gulf governments harbored much sympathy for the Islamic Republic to begin with. Iran’s support for militias across the Arab world has long been viewed as an assault on Arab sovereignty. So, instead of fracturing the U.S.-Israel coalition, Iran risks pushing Gulf states to join it.
Faced with direct attacks and threats, a group of Arab foreign ministers convened and issued a notably unified statement warning Iran of consequences. Even Doha has publicly criticized Tehran’s moves.
Threats toward Cyprus have also stirred a European reaction. What had been a near-global consensus around three core American demands — no military-level nuclear enrichment, no offensive long-range missile program, and an end to proxy warfare — is hardening rather than eroding. Only China and Russia stand conspicuously apart.
And then there is Lebanon. After Hezbollah joined the conflict, Brigadier General Effi Defrin declared that the conflict would end “with Hezbollah severely damaged, not just Iran.” That was not rhetorical flourish. It was a warning that the scope of the war could shift.
After striking significant blows against Hezbollah in the war that unfolded after Oct. 7, Israel gave Lebanon space to implement what had been promised: the disarmament or at least meaningful curtailment of the militia’s independent military capacity. That has not happened. Hezbollah, though badly thrashed in that earlier round, has preserved significant capabilities, and appears to believe it can fight another day.
Israel sees Hezbollah’s engagement as an invitation for a renewed campaign designed to decisively degrade the group. Should Washington prefer to limit escalation inside Iran itself, the center of gravity could shift northward, toward a resumption of intensive Israeli operations in Lebanon.
The war, in other words, has multiple possible theaters.
Missiles versus interceptors
Informing Israel’s choices is a grim arithmetic.
Iran retains a substantial stockpile of ballistic missiles. Israel’s layered defense is formidable but not inexhaustible. The strategic question is simple: Will Iranian missiles run out before Israeli interceptors do?
Iran’s firing patterns suggest awareness of this calculus. Rather than saturating Israeli defenses with hundreds of missiles at once, it has launched in more measured waves. Preserving inventory matters.
For Israel, two parallel imperatives follow: destroy as many launchers and depots as possible, and accelerate interceptor production and deployment. Both are underway. Strikes on missile infrastructure are a central component of the air campaign. Reports also indicate targeted killings of Iranian personnel involved in advanced missile research and development.
This is a race of attrition beneath the spectacle of air supremacy.
Jerusalem’s dilemma
If the war were to end now, Israel would not have achieved everything it wants. Iran’s nuclear infrastructure may not be fully dismantled. The missile threat would not be entirely erased. Hezbollah would remain armed, though weakened. The broader militia network would not yet have withered away. (Trump has suggested the conflict will continue for some weeks, but he is also notoriously changeable.)
Yet there is a serious argument in Jerusalem for exploring whether surrender terms can now be imposed while the balance of power is overwhelmingly favorable. The gains already secured are historic. The Iranian regime’s top tier is gone. Its air defenses are crippled. Its deterrent mystique has collapsed.
The alternative to a truce — escalation toward maximalist objectives, including outright regime change — entails unpredictability.
So Israel must now decide how hard to press Washington. Should it urge the U.S. to seize the moment and push for more profound structural transformation in Tehran? Or should it consolidate the gains already achieved and lock them into enforceable constraints? Should it pivot north and finish what it regards as unfinished business in Lebanon?
These are strategic questions. They are also political ones.
The domestic shadow
A large majority of Israelis believe that Prime Minister Benjamin Netanyahu is politically cynical enough to initiate or expand military confrontations to serve his own political survival. The trauma of Oct. 7, and the government’s earlier attempt to overhaul the judiciary in ways widely seen as authoritarian, left him deeply unpopular and mistrusted across much of the electorate.
A successful war against Iran could restore Netanyahu’s standing to a degree few would have imagined only months ago, and plausibly position him to win upcoming elections.
For Israel, that prospect is enormously consequential. A renewed Netanyahu mandate, built on the back of a historic military triumph, would likely entrench a version of Israel that is more nationalist, more religious, and more dismissive of liberal constraints. The tensions between secular and religious communities, between the judiciary and the executive, between integration and isolation, would only grow.
Israel’s most globally connected and economically productive sectors have already shown signs of anxiety about the country’s democratic trajectory. A perception that authoritarian tendencies have been vindicated by war could accelerate emigration among parts of the professional class. Over time, that would reshape not only Israel’s politics but its economy and society.
In that sense, the most consequential outcome of this war for Israel may not lie in Tehran or Beirut, but in Tel Aviv and Jerusalem.
The post In three days, Israel and the US reshaped the Middle East appeared first on The Forward.
