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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Hezbollah Plotting to Attack Israel From Syria, Report Says, as Fears Grow of Wider Middle East War
Smoke billows after an Israeli strike on Beirut’s southern suburbs, following an escalation between Hezbollah and Israel amid the US-Israeli conflict with Iran, Lebanon, March 2, 2026. Photo: REUTERS/Mohamed Azakir
Hezbollah is reportedly seeking to launch attacks against the Jewish state from Syrian territory in support of Iran while continuing operations along the Lebanese border, fueling fears the Middle East war is escalating and expanding across multiple fronts.
According to Israeli broadcaster Kan News, which cited Arab intelligence sources, the Syrian government has instructed its military forces to prevent any terrorist cells operating in Syria from launching attacks against Israel, amid Iran’s broader regional confrontation with Israel and the United States.
As Hezbollah vowed to support Iran in its broader confrontation with Israeli and American forces by targeting the Jewish state, Damascus has reportedly strengthened security controls in southern Syria, setting up checkpoints in an effort to prevent any cross-border attacks or terrorist operations from taking shape.
Although Iran and its terrorist proxies were expelled from Syria after the fall of long-time Syrian President Bashar al-Assad in December 2024, the new Syrian government under President Ahmed al‑Sharaa has continued to focus on dismantling the infrastructure that Hezbollah and other Iranian proxies built on the Syrian side of the border.
According to media reports, Damascus is also preparing to potentially target the positions of Hezbollah along the border in the Bekaa Valley, a region in eastern Lebanon near the Syrian border, in an effort to weaken the group’s operational infrastructure.
However, Syrian leadership has said it has no plans to conduct military operations against any neighboring country, reiterating that its military deployments are aimed strictly at securing borders and maintaining internal stability.
“But Syria is prepared to deal with any security threat to itself or its partners,” a security official told the Times of Israel.
As the war continues to escalate across the region, Syria has further strengthened its border with Lebanon by deploying thousands of troops, including infantry units, armored vehicles, and short-range rocket launchers, in an effort to curb arms and drug smuggling while preventing infiltration by Hezbollah or other terrorist groups.
After Hezbollah fired multiple rockets into Israeli territory in support of Iran earlier this week, the Jewish state launched a wave of airstrikes across southern and central Lebanon, striking sites linked to the group’s military infrastructure.
On Monday, the Israeli military said it killed the commander of Palestinian Islamic Jihad in Lebanon, calling the operation a major blow to the Iran-backed terrorist group’s capabilities.
Israeli Defense Minister Israel Katz announced that he had authorized the military to advance and take control of additional positions in Lebanon, where Israeli troops have held several hilltops since a war with Hezbollah in 2024.
With dozens of people killed in retaliatory Israeli strikes, Hezbollah’s move to enter the conflict has sharpened long-standing divisions in Lebanon over its status as an armed group – the only Lebanese faction to keep its weapons after the 1975-90 civil war.
The Lebanese government has even taken the unprecedented step of banning the military activities of Hezbollah. The pro-Hezbollah newspaper Al-Akhbar condemned the decision as a “capitulation to dictates,” warning that it could potentially spark the outbreak of civil war.
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Florida International University College Republicans Denounce Antisemitic, Racist WhatsApp Group
Conservative youth at Turning Point USA event in October 2025. Photo: Cheney Orr via Reuters Connect
The Florida International University (FIU) chapter of College Republicans, one of the largest conservative student groups in the US, has condemned antisemitism and other forms of bigotry following the revelation of a virulently racist group chat in which conservative youth exchanged antisemitic slurs while calling for the of murder African Americans.
“As the first female Jewish president of FIU College Republicans, I can personally attest that the recent reports regarding an external chat have no place in our society,” Gabriela Burstein said in a blistering statement condemning the chat, which reportedly included members of her College Republicans chapter.
“There is simply no place for antisemitism, racism, or violence of any kind and in no way reflect our conservative community within Florida,” she continued. “Our executive board, chapter members, community supporters, and I are absolutely appalled by the rhetoric that has surfaced.
As first reported by The Miami Herald, the group chat, created on WhatsApp, was described by its members as “Nazi heaven” for the daily barrage of extremist comments contributed to it. Individuals affiliated with the Miami Dade Country Republicans, Turning Point USA, and College Republicans casually said “ni—er,” denounced women as “whores,” and spoke rapturously about Adolf Hitler.
Dariel Gonzalez, according to the Herald, was one of the chat’s most prolific contributors, bandying about comments regarding “color professors” and telling members that “You can f—k all the k—kes you want. Just don’t marry them and procreate.” Gonzalez, a former board member of FIU’s College Republicans, also reportedly promoted belief in “Agartha,” a Nazi utopia confected by Heinrich Himmler, while fantasizing about the possibility of engaging in onanism there. Some vile remarks drew the approbation of other chat members, many of whom are connected to Republican Party organizations across the state.
The Herald added that the chat was founded by Abel Alexander Carvajal, secretary of the Miami-Dade County Republican Party. On Thursday, the organization denounced him and the chat, adding that it has demanded his resignation.
“His words and actions are reprehensible and are completely inconsistent with the values of the Republican Party of Miami-Dade County. The words and actions of this individual do not speak for our party,” chairman Kevin Cooper said in a statement. “We are the party that fought to end slavery, the party that welcomed Cuban refugees fleeing communism to freedom in Miami, and the party that continues to welcome Americans of every race, faith, gender, and nationality who believe in liberty and opportunity.”
FIU president Jeanette Nuñez described the content of the group chat as “abhorrent and extremely disturbing language” in her own statement.
“FIU does not and will not tolerate violence, hate, discrimination, harassment, racism or antisemitism. This is not who we are. This is not what FIU stands for,” she added. “We take these allegations very seriously. The alleged conduct continues to be investigated by FIU Police Department in coordination with local, state, and federal law enforcement. In addition, the FIU Office of Civil Rights and the Office of Student Conduct and Academic Integrity are actively investigating the matter.”
The group chat’s exposure comes at a time when, according to recent polling, young Republicans have increasingly embraced antisemitism and conspiracy theories.
Last month, for example, survey by Irwin Mansdorf, a fellow at the Jerusalem Center for Security and Foreign Affairs, and Charles Jacobs, president of the Jewish Leadership Project, found that 45 percent of Republicans under the age of 44 said Jews pose a threat to the “American way of life.”
In December, the Manhattan Institute, a prominent US-based think tank, released a major poll showing that younger Republican voters are much less supportive of Israel and more likely to express antisemitic views than their older cohorts.
According to the data, 25 percent of Republicans under 50 openly express antisemitic views as opposed to just 4 percent over the age of 50.
Startlingly, a substantial amount, 37 percent, of GOP voters indicate belief in Holocaust denialism. These figures are more pronounced among young men under 50, with a majority, 54 percent, agreeing that the Holocaust “was greatly exaggerated or did not happen as historians describe.” Among men over 50, 41 percent agree with the sentiment.
This dynamic has played out on college and university campuses across the US, where antisemitism has surged in the aftermath of Hamas’s Oct. 7, 2023, massacre across southern Israel.
The Algemeiner has reported daily on campus antisemitism incidents which involved identity-based physical assaults, verbal abuse, and others acts of discrimination. These included anti-Zionists spitting on Jewish students at the University of California, Berkeley while calling them “Jew”; gang assaults at Columbia University’s Butler Library; swastika graffiti; the desecration of Jewish religious symbols; and the expulsion of a sexual assault survivor from a victim support group over her support for Zionism.
Other incidents include a faculty group’s sharing an antisemitic political cartoon which marked Jews and Israel as enemies of people of color; a Cornell University student threatening to murder Jewish men, whom he called pigs, and to rape Jewish women, and perpetrate a mass shooting at the campus’ kosher dining hall; and professors praising Hamas’s Oct. 7 atrocities, which included mass murder, sexual assault, and kidnapping as legitimate modes of “resistance.”
Many such incidents preceded the Oct. 7 massacre by several years and received little to no coverage in the mainstream press.
Follow Dion J. Pierre @DionJPierre.
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Jewish Chef Eitan Bernath Sets New Guinness World Record for Making Largest Matzah Ball Soup
Eitan Bernath set a new Guinness World Record for making the largest serving of matzah ball soup on Feb. 27, 2026. Photo: Eric Vitale
Jewish chef and cookbook author Eitan Bernath recently set a new Guinness World Record for making the largest serving of matzah ball soup.
The matzah ball soup weighed in at 1,356.9 pounds and was verified by Guinness World Records in Brooklyn, New York, on Feb. 27. The soup contained 847 hand-rolled matzah balls, and it took 10 chefs about 11 hours to prepare the soup, according to the Guinness World Records. All the soup was donated to City Harvest, New York City’s largest food rescue organization, which will serve it to thousands of hungry New Yorkers in food pantries and soup kitchens.
“There’s no food that brings back more memories of being surrounded by family than matzo ball soup,” Bernath, 23, told The Algemeiner in a statement. “So, when I set out to make the world’s largest version of a dish, choosing matzo ball soup was a no-brainer. Every bowl is a bowl of comfort. Being able to create a giant version was both an incredible challenge and a thrill. It meant even more to me that after setting the record, we were able to donate all the soup to New Yorkers in need — sharing the comfort of matzo ball soup even further.”
Bernath — who is also a social media content creator and the principal culinary contributor for “The Drew Barrymore Show” — said the matzah ball soup was comprised of 120 chickens, 300 carrots, and 250 bunches of herbs. The soup also included parsnip, turnip, celery root, onions, parsley, dill, paprika, and salt. Bernath used ChatGPT to scale up his grandmother’s matzo ball soup recipe to a 200-gallon version, and to help him also find the right vessels needed to make such a large portion. To hold more than 160 gallons of hot liquid, he ended up using a water trough, typically used for horses, which was lined with a food-grade liner.
On Instagram, Bernath shared behind-the-scenes photos that show the making of the massive matzah ball soup. In the caption, he explained that creating the record-breaking dish “was one of the most challenging things I’ve ever done.”
“As a proud Jew, creating a record-setting giant version of such an important Jewish dish meant the world to me,” he added. “I couldn’t be prouder of my team and I for pulling this off. I will never look at a bowl of matzo ball soup the same again!!”