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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Canadian Senate Report on Antisemitism Calls for Hate Crime Units Nationwide, Guarding Synagogues From Protesters
People attend Canada’s Rally for the Jewish People at Parliament Hill in Ottawa, Ontario, in December 2023. Photo: Shawn Goldberg via Reuters Connect
Canada’s Senate on Tuesday released a report which offered a comprehensive roadmap for countering rising Jew-hatred across the country, urging multiple reforms including an expansion of law enforcement resources to investigate hate crimes, a boost in Holocaust education, and implementation of a digital literacy program for youth.
Jews remain the top targets of religiously motivated hate crimes, with Deborah Lyons, the former special envoy on preserving Holocaust remembrance and combating antisemitism, reporting that the Jewish community comprises one percent of the Canadian population but experiences 70 percent of all such hate crimes.
Jews are also the top targets for hate crimes overall in Canada.
Public Safety Canada documented 1,345 hate crimes targeting religious groups in 2023, a 75 percent leap from 2022, with 71 percent targeting Jews.
“Standing United Against Antisemitism: Protecting Communities and Strengthening Canadian Democracy,” the report from the Senate Standing Committee on Human Rights (RIDR), cites an alarming update from the Jewish Parents of Ottawa Students Association.
“Jewish students opt to conceal their identity rather than confront the distressing realities of derogatory name-calling, character assassinations, isolation, and peer rejection,” the group says. “In more extreme circumstances, children as young as seven years old have encountered harassment, intimidation, physical assault, threats of both physical and sexual violence, and even death threats.”
Justin Hebert, a former student and a former president of the Jewish Law Students Association at the University of Windsor, discussed encountering peers who advocated for atrocities. As documented by the Senate report, he asked, “How can I be expected to have a meaningful conversation with the student who told me the murder of Israelis is always justified while Israeli students are actively enrolled at the school, or that rape is a legitimate form of resistance, or that babies can be taken hostage if their parents are colonizers?”
The report also describes antisemitic incidents in medical settings and even at rape crisis centers.
According to a written brief submitted by Doctors Against Racism and Antisemitism, in one example “staff physicians at a major children’s hospital [were] being told to remove pins expressing solidarity with civilians held by Hamas in Gaza, but that pins expressing opposition to Israel were not restricted in the same way. The organization also cited examples of medical residents refusing to work with their Jewish colleagues, and of movements to boycott Israeli-produced pharmaceuticals, ‘compromis[ing] patient care and professional ethics.’”
Revi Mula, vice-president of Canadian Women Against Antisemitism, said that “rape crisis centers, shelters, and women’s organizations have” excluded Jewish women, linking their identity with Israel’s actions in Gaza. “Jewish women also face gendered antisemitism. They are subjected to slurs,” Mula said.
The report offers 22 recommendations to counter this revival of the world’s oldest hatred. Foremost among them is the reinstating of a “Special Envoy on Preserving Holocaust Remembrance and Combating Antisemitism.” Other key steps the report emphasizes include establishing a Digital Safety Commission and ensuring that the Advisory Council on Rights, Equality, and Inclusion includes a focus on antisemitism in its mandate.
The commission also explores expanding efforts to counter hate crimes through growing law enforcement resources.
The 15th recommendation calls for the Canadian government and Royal Canadian Mounted Police to “work with provincial and territorial governments to establish and effectively resource specialized hate crime units in all major cities and regions across Canada, with a focus on education, community outreach, investigation, disaggregated data collection, information sharing, prosecution, and deradicalization efforts.”
Nearly a third of the recommendations reference education. The 10th urges the Canadian government to “develop and support digital literacy and social media education initiatives, including model materials and funding for programs, that help young Canadians recognize misinformation, disinformation, radicalization, extremist narratives, and online hate.”
Independent Senator Paulette Senior chaired the committee which drafted the 73 pages of analysis and recommendations.
“Canadians must stand united against antisemitism,” she said in a statement. “It is only by coming together to celebrate our shared values that we can thrive as a country. Antisemitism is a clear and present danger to our free and democratic society.”
Richard Robertson, director of research and advocacy at B’nai Brith Canada, praised the report, noting the inclusion of the organization’s ideas.
“B’nai Brith Canada applauds RIDR for elevating our recommendations to confront hate in this country,” he said. “We will continue to work with the Senate to ensure that these recommendations result in changes on the ground that benefit everyone in our society.”
According to the group’s latest audit of antisemitism in Canada released last year, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
B’nai Brith Canada cited four of its recommendations appearing in the Senate report: the call for an interdepartmental task force to address antisemitism in Canada, the digital literacy program for youth, the antisemitism focus on the Advisory Council, and an increase in antisemitism education for students.
“The Senate has listened to the community and produced pertinent and tangible recommendations to confront antisemitism in this country,” Simon Wolle, the Jewish advocacy group’s chief executive officer, said in a statement. “Now, it falls on the government to translate these recommendations into action.”
Noah Shack, CEO of the Center for Israel and Jewish Affairs (CIJA), also urged swift implementation.
“The Senate’s report on antisemitism comes at a moment of crisis. As Jewish institutions face violent attacks and Jewish Canadians experience unparalleled levels of hate crimes, antisemitism is no longer confined to the margins — it has spread across our society and institutions,” Shack said. “In fact, the committee’s report and the hearings platform extremist voices calling for the destruction of those who support Israel.”
Shack emphasized that CIJA especially appreciated “the rooting of recommendations in agencies dedicated to law enforcement and intelligence, as this is crucial to combat antisemitism and the growth of radicalism both at our borders and inside our country.”
The 17th recommendation calls for the establishment of “narrowly tailored ‘safe access’ or ‘bubble zone’ measures where appropriate to protect access to certain religious institutions, places of worship, and community spaces.” This instruction came following years of objections by Jews attending synagogues when anti-Israel demonstrators would specifically disrupt and intimidate services.
Conservative Senator Mary Jane McCallum noted this problem, saying that “everyone in Canada deserves to feel safe. The increase in antisemitic rhetoric and attacks at places of worship and education is beyond troubling — it is a cry for action.”
The commissioners also considered the threat of antisemitism spreading on social media.
“Social media has been a conduit for antisemitic ideas, exposing young people, who may lack an understanding of history, to an unregulated and unverified source of information,” said Independent Senator Mary Robinson. “Education, by ensuring students know how to critically evaluate online content, is a powerful inoculant against the cheap pull of hatred.”
At a press conference on Tuesday morning announcing the report, Independent Saskatchewan Senator David Arnot insisted on “no dithering,” adding, “We have to have action. The time is now.”
“The plain truth is that Jewish Canadians are under attack in this country,” added Conservative Senator Leo Housakos. “They are under attack where they live, where they worship, and in their schools. And it seems that every day seems to bring in new events that might have been unthinkable just a few short years ago.”
Emphasizing the role law enforcement plays in the fight, Housakos said the report also recommends “training for police and judges to improve their ability to identify and respond to hate crimes and to better react when mobs of protesters feel entitled to march through Jewish neighborhoods chanting hateful slogans, and when synagogues and schools get shot at.”
Housakos added, “To be a Jew in Canada should not mean that you become a target. It’s time to acknowledge this and to swiftly respond, so that Jews in Canada no longer have to live in fear.”
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An Orthodox Jewish hooper famous for viral dunks aims to break Division-I boundaries
A yarmulke-wearing basketball prospect who gained online fans with highlight-reel dunks announced his next major leap Wednesday: He’ll try to be the first Orthodox player to play four years of Division-I college basketball.
Chaim Galbut, a 6-foot-7 wing who played high school basketball for Miami Country Day School, a nondenominational Jewish K-12 school, before graduating in 2025, announced in an Instagram post that he will attend Duquesne University in the fall.
A post from the basketball outlet DraftExpress reported that Duquesne, a Catholic university in Pittsburgh, had discovered Galbut on social media.
Galbut said last year that his refusal to compete on Shabbat had meant turning down offers from other colleges.
“I’m like, I don’t play on Shabbos, they’re like, ‘Well, we don’t want you,’” Galbut told the Yeshiva League Pass Tip Off podcast in September. “It’s happened so many times, I can’t tell you. I’m like, ‘All right, that’s cool. Like, don’t worry, you’ll see me soon.’”
Galbut did not immediately respond to an inquiry.
Largely unknown outside of the Orthodox world during high school, Galbut’s moment in the spotlight did not come until after he graduated, when video of him throwing down dunks on the summer travel circuit, posted by a popular basketball channel, received more than 100,000 likes on TikTok.
He spent the next school year studying at a yeshiva in Israel.
Duquesne finished last season with 18 wins and 15 losses. The university last appeared in the NCAA Tournament in 2024, when they lost in the round of 32.
At least one other Orthodox hooper has played in Division I: Tamir Goodman, who started his career at Towson University in 2000 but left the program after two years.
And other Orthodox players have played for Christian schools in Division III — Ze’ev Remer played four years at California Lutheran University, graduating this year.
The post An Orthodox Jewish hooper famous for viral dunks aims to break Division-I boundaries appeared first on The Forward.
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Former Columbia professor tells NYU students to learn from Hamas at off-campus event
A group called Shut it Down NYU hosted an off-campus event near New York University on Tuesday that featured a lecture by Mohamed Abdou, a former Columbia University professor at the Middle East Studies Institute. During his two-hour-long lecture, Abdou told students they had much to learn from Hamas and other armed groups, including lessons from the planning of the Oct. 7 attacks and even martyrdom.
Abdou, whose employment at Columbia drew criticism during 2024 congressional hearings about campus antisemitism, leading to a contentious split between him and the university, has taught at numerous other universities, including Cornell University and the University of Toronto. He appeared via Zoom at the Tuesday event as the sole speaker. Roughly 10 people attended the gathering in person at a park near campus, with about 30 more joining online. A meal was provided for in-person attendees.
The event was part of a campus tour series titled “Death to the Akademy.” In March, Abdou lectured a student group at the Union Theological Seminary, a Columbia affiliate, where he encouraged students to engage in jihad.
Shut it Down NYU describes itself as being made up of NYU “students, faculty, staff, and organizers who are a community in but not of NYU.” The group is not formally affiliated with the university.
During his lecture, Abdou offered advice on campus organizing and said the Mujahideen, Muslim guerrilla fighters who engage in jihad, had referred to pro-Palestinian student groups as a “branch of the resistance.” Abdou described the Mujahideen as “the greatest people on the face of the earth,” telling participants that this designation is “a great honor,” but added that students could be doing more to live up to that role.
At several points, Abdou appeared to urge students toward violence. He criticized the 2024 student-run encampments for marginalizing radical voices who sought to use violence. “We need to understand that violence is a tactic and not a strategy,” he said. “The question of violence, there wasn’t even consensus about that! Students within the encampment fetishizing non‑violence,” he said, adding, “We don’t understand that there are revolutionary forms of violence, that there’s a need for sacrifice.”
The event included a question-and-answer session in which one attendee asked in the Zoom chat about balancing “the longevity of our movement with the violent urgency that our conditions require.”
Abdou said that if student activists see themselves as part of the axis of resistance, they should see themselves as coming from a group of people who believe in martyrdom. “If we are to meet Muhammad, then our blood serves as a testimony,” he said. “We do not fear death.”
An NYU official said that the university contacted Shut it Down NYU organizers to make clear that they did not have permission to hold the event on NYU grounds or to use university resources, Wiley Norvell, NYU’s senior vice president for university relations and public affairs, told the Forward.
“This event was not sanctioned by NYU, nor did we allow it to take place on campus,” Norvell said. “It was not affiliated with any university group and was attended by fewer than 10 people in a city park. NYU strongly condemns the brazen use of threatening language used in promoting the event and the encouragement of violence expressed by speakers. We are investigating several potential University policy violations associated with it.”
The flyer for the event was widely circulated on social media, featuring drawings of what appear to be armed Hamas militants. At the bottom of the flyer, a message reads, “want us to come to your campus? DM for details.”
During the Q&A, a participant who identified herself as a student asked Abdou about the lessons student organizers can take from foreign resistance movements.
Abdou responded that students can learn from the Oct. 7 attacks, stating, “There’s much that one can learn, again from the cunningness of our Mujahideen, particularly Sinwar.” He additionally described at length the way Hamas methodically “studied the Zionist entity and how to break through the barrier siege.”
In remarks about the United States, Abdou said, “If you think somehow you’re going to free Palestine and keep America, forget it…You need to actively work to destroy.”
“Be proud of your hate for America,” he said. “You love Islam, and you should be loving Islam more than this barbarous colony. It’s a plague upon the earth. And yeah, in that sense, you need to be a threat. We all need to be a threat.”
Shut it Down NYU did not immediately respond to comment.
The post Former Columbia professor tells NYU students to learn from Hamas at off-campus event appeared first on The Forward.