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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Atlanta Jewish Film Festival apologizes for selecting anti-Zionist juror
(JTA) — The Atlanta Jewish Film Festival apologized and announced it would review its internal processes after the Israeli consulate withdrew its support over an anti-Zionist juror.
The Israeli Consulate in the Southeastern United States withdrew its support for the annual festival Friday after learning one of the student jurors in the human rights category “shared antisemitic and anti-Israel content,” the consulate said in a statement.
The film festival Friday acknowledged the consulate’s decision on Friday and issued an apology on Sunday, saying that it “fell short” in assessing jurors.
“Recent conversations within the Jewish community have made clear that the Atlanta Jewish Film Festival fell short in our internal processes regarding the recent jury matter,” the festival said in its Sunday night statement. “This situation has surfaced clear deficiencies, gaps, and adherence issues in our existing organizational processes and policies, including those related to antisemitism, BDS (Boycott, Divestment, Sanctions), and cultural boycotts.”
But the festival said that because the juror selection process had already been finalized, the juror at issue could not be removed ahead of the festival, which runs through March 15.
Neither the festival nor the Israeli consulate named the juror, but local media reporting identified him as Anwar Karim, a film student at Morehouse College and a Spike Lee Fellow at the Gersh Agency.
Karim’s social media presence and film portfolio include discussion of the war in Gaza. In one video, a political poem titled “Devil’s Work,” Karim raps over news clips and social media videos from Gaza, sometimes preceded by parallel images from the Holocaust. In the same video, he draws in other social justice issues like cobalt mining in Congo and the war on drugs. Images in the video include a photo of the Starbucks logo with bloody Israeli flag stickers a shrinking Palestine map, and archival clips of prominent Black and anti-Zionist intellectuals like Angela Davis and Stokely Carmichael.
“As a Jewish film festival, we have a responsibility, particularly at this fraught time, to stand firmly against antisemitism and to affirm the Jewish people’s right to self-determination,” the Atlanta Jewish Film Festival said in its Sunday statement.
Karim did not respond to a request for comment.
Consul General Eitan Weiss told Southern Jewish Life that when the consulate saw Karim wearing a green keffiyeh in his festival program photo, they were surprised, did some research on the juror, and gave the festival some time to address the issue before deciding whether to withdraw its support.
Then, in a statement issued on Feb. 20, the festival said it had “concluded that the student could participate appropriately within the structure of our deliberations.” The consulate announced its withdrawal the same day.
Six documentaries are up for the human rights prize, including profiles of Raoul Wallenberg and Henrietta Szold, a chronicle of a sex abuse scandal in an Australian Orthodox community and the history of a Jew who successfully took on Henry Ford’s antisemitism. Two films deal directly with Israel: One tackles abortion there, while the other examines UNRWA, the United Nations agency supporting Palestinian refugees that Israel says has undermined efforts at peace.
The other two jurors in the human rights category are the executive director of an organization that promotes LGBTQ stories in film and a senior director at the Carter Center, the human rights institute founded by President Jimmy Carter.
Since Oct. 7, festivals have become a battleground for activism in the Israel-Gaza war, becoming a point of contention among jurors, panelists, and contestants. In 2024, an Albany book festival canceled a panel with a Jewish author after two of her co-moderators refused to share the stage with her because of her “Zionist” beliefs. In January, Australia’s Adelaide Book Festival collapsed entirely after nearly 200 writers said they would boycott the program when a Palestinian-Australian author who justified “armed struggle” was disinvited from the festival. And this month, the Berlinale film festival was embroiled in tensions after its jury president, the director Wim Wenders, responded to a question about Gaza by rebuffing calls to criticize Israel.
The post Atlanta Jewish Film Festival apologizes for selecting anti-Zionist juror appeared first on The Forward.
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How a new generation of comics is changing the face of Jewish comedy — and Judaism itself
Jewish comedy is, of course, a long and vaunted tradition: Joan Rivers, Mel Brooks, Woody Allen, Lenny Bruce, Larry David.
No one had to tell audiences that they were Jewish. Sure, there was Jewish content to some of their jokes — Bruce’s most famous bit is about the difference between Jews and non-Jews. But the literal mention of Judaism wasn’t what made their comedy feel so Jewish. It was their affect, their posture, their accents, their discussion of psychoanalysis or overbearing mothers. The self-deprecating, dry, kvetching tone. The test for whether comedy was Jewish was like the test for obscenity: You know it when you see it.
Today, though, everyone is in therapy. Everyone is anxious. Everyone can poke fun at their crazy families. Everyone — or plenty of people, at least — uses at least a few Yiddishisms. Schlep, klutz and mensch are hardly limited to members of the tribe.
Maybe that’s why a new crop of Jewish comics, many of whom have made their name posting their sets and crowdwork clips to YouTube, are so explicit about exactly what kind of comedy they’re doing.
Raanan Herschberg’s sharp new special is called Morbidly Jewish. Ariel Elias titles her YouTube special “A Jewish Star.” Josh Edelman’s latest act is “The Jew Rogaine Show.” “I’m Jewish btw lol,” reads the caption of a viral clip comedian Lucas Zelnick posted, talking about the names of various Jewish day schools. Gianmarco Soresi, an Italian Jew who talks about his Judaism in many of his viral clips, captions them with the hashtag #Jewish.
What it means to be Jewish in the U.S. has changed since the early days of Jewish comics on the Borscht Belt. We’ve assimilated, spread out across the country and the accent is fading away. You have to tell people you’re Jewish for them to know, most of the time. So, many Jewish comics are doing exactly that.
But beyond the label, what makes their comedy Jewish? For some, it seems like stolen valor, a way of claiming membership in a lauded tradition of comics, when mostly they’re just rehashing old jokes.
Josh Edelman — no relationship to Alex Edelman — spends much of The Jew Rogaine Show riffing about how, for example, his mother would brag about how many people he shot if he were a school shooter. “Thus concludeth the Jewish portion,” he says abruptly halfway through his set, as though Jewish comedy is limited to jokes that literally mention Jews, a switch that can be turned on and off.
But the best of the new, online Jewish comics, however, are birthing a new type of comedy — and with it, a new vision of Jewishness.
A Jewish comedy, divided
There are many comics who include some amount of Jewish comedy in their sets. In Sarah Squirm: Live + in the Flesh, though largely focused on gross-out comedy about bodily fluids, S.N.L. star Sarah Sherman also jokes about Ashkenazi digestion and having a Jewish president. Iliza Shlesinger mostly jokes about being a millennial woman, but also talks about her encounters with Christians as a Jew in Texas.
But there’s a range of comics who lean much more into their Judaism these days, making it central to their comedy, and labeling it Jewish. And among them, there seem to be two genres: comedy explaining Jewishness to non-Jews, and comedy that affirms Jews’ Jewishness.
Raanan Herschberg’s newest special, Morbidly Jewish, is in the first category. Herschberg takes on rising antisemitism with surprising nuance for a set that also includes jokes about masturbation.
In fact, that bit is one of the most complex, in which Herschberg tries to find a porn star to watch whose politics align perfectly with his — after Oct. 7, he said he stopped watching Mia Khalifa, a Lebanese porn star because she wrote a tweet celebrating the deaths of civilians. But an Israeli performer he turned to instead didn’t believe Palestinians deserved a homeland, which he also found distasteful.
“How could I, in good conscience, continue masturbating to this woman?” he says. “I started looking for a pornstar with, you know, a more nuanced view of the Israeli-Palestinian conflict.”
It’s a brilliant bit, skewering the idea — an increasingly common one post-Oct. 7 — that there is political purity to be had at all times, in all moments of consumption, even the most base ones. It allows audiences a window into the internal battle of a certain cadre of progressive American Jews attempting to parse the post-Oct. 7 landscape. And, yet, the bit is not remotely preachy; it’s mostly a raunchy, funny joke.
Herschberg’s comedy is quite Jewish in content, sure, but it also has the je ne sais quoi feel of old-school Jewish comedy — the self-deprecation, dry wit and, not for nothing, some creative riffs about his mom — with an ability to bring audiences into the experiences of Jews, whether political purity tests or trying to decide what really counts as antisemitism.
Modi Rosenfeld, a gay Orthodox Jew, is firmly in the other category: Jewish jokes, by Jews and for Jews. In his special, Know Your Audience, he spends much of the time joking about intra-communal things, like the difference between prayer styles at Ashkenazi and Sephardic synagogues. He does explain, and act out, some of these jokes, but they aren’t all that funny if you don’t have the lived experience of, say, sitting through the speed-mumbling that defines so many Orthodox Ashkenazi services, or the lengthy warbling flourishes of Sephardic davening.
So much of the Jewish comedy of yore was pivotal in helping Jews assimilate further into American society. “See, look at us,” it said. “We’re funny and approachable.” Jewish comics became American stars. But Rosenfeld is not shooting for assimilation; he is helping fortify the in-group.
When Rosenfeld asks, at one point, if anyone in the audience is not Jewish, only a few hands go up. And he makes it clear his set is not for them, albeit in a jovial tone: “I don’t know how you got in here,” he says, laughing.
Innovation in Jewish comedy
Then there are Jewish comedians who, while being deeply Jewish, are doing something else altogether. Their comedy feels deeply Jewish, while spending little time talking about it. And, in the style of the previous generation of Jewish comics, they’re also inventing a totally new style.
Adam Friedland gained fame as one of a trio of men who hosted Cum Town, the nihilistic cult podcast of the so-called dirtbag left, and now sometimes does stand-up about his parents, Oct. 7 and Israel. But his real comedic innovation is his shockingly popular YouTube channel, where he interviews politicians and celebrities, ribbing them while also eliciting real revelations. He has interviewed such guests as Zohran Mamdani, Ritchie Torres, Mia Khalifa — yes, that’s the same Lebanese porn star Herschberg joked about — and extremist looksmaxxing streamer Clavicular.
In each interview, Friedland makes himself into a kind of clumsy fall guy who asks such bizarre questions that guests are often stunned into surprising revelations. But then he will pivot into such heartfelt earnestness that it’s disarming. In the episode with Torres, after a contentious exchange over Israel, Friedland turned surprisingly personal in tone, describing the year he spent living in Israel and his family’s connections to Judaism.
“Me saying this to you right now will hurt people in my family,” he says, his voice cracking. “The world is seeing something that is terrible. And it’s being done in my name.”
For all Friedland’s deadpan awkwardness (“Have you seen a movie?” he asks musician and actress FKA Twigs, who responds, in confusion, “A movie? In my life?”) it is clear that he is, in fact, very smart and prepared for his interviews. He emerges as the master in every exchange, despite — or because of — his performance of clumsiness. It makes for a darkly subversive show, each episode poking such sly fun at his guests that they only sometimes notice and even less often know how to roll with any given riff. And it’s catchy enough that Friedland has become a kind of figurehead of a new paradigm in content; in the past year, he has been profiled by GQ, and covered in the pages of The New York Times and The New Yorker.
In a way, Friedland fits into a model outlined by Nathan Fielder, whose quasi-reality show, The Rehearsal, blurs the line between performance and reality, joking and earnestness, into something that is simultaneously funny and deeply unsettling. Even Alex Edelman, whose biographical comedy special Just For Us tells the story of his decision to attend a white supremacist meeting in Queens, toes a strange line of ambivalence over just how bad these racists are; he finds himself hoping they’ll like him.
The throughline here of this comedy is a destabilizing ambiguity. The situations can be funny in their absurdity, but they’re undergirded by a deep discomfort because they force the viewers, squirming, to ponder whether the joke or scenario posed by the comedian is, in fact, so outlandish and funny or if it’s actually completely earnest.
This form of comedy manages to touch upon truths that are hard to address directly, ones that are well-suited to our increasingly nihilistic, red-pilled society where earnestness is so often perceived as cringe.
It relies on comedians playing the role of an awkward outsider — willing to be weird or unattractive. It’s an inheritor to the self-deprecation that was so core to earlier Jewish comedy, and to a long Jewish history of outsider status, now remade into a truth-telling device.
This comedy might not be overtly Jewish. But something about this new cadre of comics’ ability to create a new genre, to define new boundaries, and to navigate a tightrope of nuance, feels, to me, almost Talmudic. It feels like these comedians so confidently own their Jewishness that they hardly need to mention it — but nevertheless, it’s foundational to who they are, and how they joke.
A splintered comedy for a splintered community
Jason Zinoman, the comedy critic at The New York Times, wrote a piece asking whether the Golden Age of Jewish comedy had come to an end, crumbling in the face of rising antisemitism.
Zinoman argued that it’s not, pointing out that Jewish comedy has always thrived in the face of fear. Political comedy, too, he points out, is having a moment, and much of today’s politics revolves around Jews, antisemitism and Israel — plenty of creative fuel. Navigating the intense political divides over Israel after Oct. 7, or when a “Free Palestine” comment on social media is antisemitic or not, has certainly fueled many a Jewish comedian’s set.
But in a way, the Golden Age of Jewish comedy is over, in the sense that there is no single sense of what makes comedy Jewish. There are so many kinds that appeal to so many audiences. Some, like Rosenfeld, have turned inwards, while others, like Herschberg, have used comedy to communicate the deep confusion many Jews feel about navigating their identity. And still more, like Friedman, have tried to create something new, a way of being Jewish that still feels completely identifiable as such without many of the obvious markers.
It’s a funhouse mirror of what’s happened to the Jewish community in general in the past few years as it has fractured over Israel and Zionism. Some Jews have become either outspoken Zionists or outspoken anti-Zionists. Others — including some synagogues and minyans — have tried to chart a middle course, navigating stormy waters without tipping either way. And others are trying to invent a new way to understand their identity and beliefs. But none of them have left their identity behind.
The same goes for the Jewish comedy — it’s all Jewish, even when it’s not doing it very traditionally. You know it when you see it.
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Trump highlights last year’s Iran strikes in State of the Union delivered as US forces prep for possible new ones
(JTA) — President Donald Trump devoted most of his State of the Union address Tuesday night to familiar themes of economic strength and immigration enforcement, but about an hour into the speech he turned to foreign conflicts and issues closely watched by Jewish audiences, including Gaza and Iran.
Speaking to a joint session of Congress for the first State of the Union address of his second term, Trump cast his administration as a global peacemaker while also emphasizing military power.
“We’re proudly restoring safety for Americans at home, and we are also restoring security for Americans abroad,” Trump said, declaring that the United States had “never been stronger.”
In a speech that coincided with the fourth anniversary of the ongoing war between Russia and Ukraine, Trump claimed credit for ending a series of international conflicts, listing flashpoints across multiple regions. Among them, he cited tensions involving Israel and Iran and what he described as “the war in Gaza, which proceeds at a very low level, it’s just about there.” He thanked Steve Witkoff and his son-in-law Jared Kushner, both of whom have played advisory roles on Middle East policy, along with Secretary of State Marco Rubio.
Turning specifically to Gaza, Trump highlighted a ceasefire agreement and efforts to secure the release of hostages. “Under the ceasefire I negotiated, every single hostage, both living and dead, has been returned home,” Trump said. He described the recovery of the bodies of deceased captives in emotional terms, recounting conversations with grieving families and praising the cooperation of Israeli authorities.
The president’s remarks echoed his longstanding effort to frame himself as uniquely capable of brokering Middle East agreements, a message likely aimed at both domestic supporters and international audiences. The status of Gaza and the fate of hostages have been central concerns for many American Jews since the outbreak of the war.
Trump then shifted to Iran, adopting a more confrontational tone. He referenced the U.S. military’s Operation Midnight Hammer which he said “obliterated Iran’s nuclear weapons program.” The strikes targeting Iranian facilities are believed to have caused significant damage but the extent of the impact has not been confirmed by independent assessments.
Reiterating a core pillar of U.S. policy, Trump said his administration would not allow Tehran to acquire a nuclear weapon.
“My preference is to solve this problem through diplomacy, but one thing is certain, I will never allow the world’s number one sponsor of terror, which they are by far, to have a nuclear weapon,” Trump said. “No nation should ever doubt America’s resolve. We have the most powerful military on Earth.”
At least two dozen Democrats stood in a show of approval following Trump’s pledge to prevent Iran from obtaining nuclear arms.
Iran’s nuclear ambitions and regional influence have long been top priorities for pro-Israel advocates and many Jewish organizations, making the issue a recurring feature of Trump’s rhetoric.
While Trump’s comments on Gaza and Iran drew attention, the president did not address other issues that have loomed large in Jewish communal discourse. He made no mention of rising antisemitism in the United States, nor did he acknowledge increasingly visible divisions within his own political coalition over Israel.
Instead, Trump quickly returned to domestic themes, closing the speech, which lasted nearly two hours, as he began it — emphasizing economic performance, border security and what he portrayed as stark contrasts with Democrats.
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