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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Trump rejects Mamdani vow to arrest Netanyahu in NYC
(JTA) — Mayor Zohran Mamdani says he’s still thinking about whether he should arrest Benjamin Netanyahu the next time the Israeli prime minister is in New York City. Not gonna happen, President Donald Trump stepped in on Monday to say.
“Benjamin Netanyahu will not be arrested, in any way, shape, or form, while in the United States of America,” Trump wrote on Truth Social.
Trump’s post came days after Mamdani said that he is in “active conversation” with the city’s Law Department about detaining a foreign leader like Netanyahu, who faces an arrest warrant from the International Criminal Court for alleged actions related to Israel’s war with Hamas. Netanyahu often attends the United Nations General Assembly in Manhattan in September and is planning to do so this year.
“I believe that Prime Minister Netanyahu belongs in The Hague,” Mamdani reiterated, in an interview with the New York Times, referring to the court’s seat in the Netherlands.
He also hedged on his earlier pledge, seeming ready to defer to the city’s lawyers. (The legal consensus has been that a warrant by a court not recognized by the United States is unenforceable. Secretary of State Marco Rubio has said he is seeking the dismantlement of the ICC.)
“I’ve also said that I will follow the laws that we have here in New York City because I believe that there is an importance in following the law as a leader who presides over our city,” Mamdani told the Times. The interviewer, Lulu Garcia-Navarro, prompted him to elaborate. “Meaning that whatever the law allows me to do in New York City, that’s what we will do, but we won’t be writing our own laws to that end,” Mamdani said.
Trump jumped to the defense of Netanyahu, who is up for reelection later this year.
Netanyahu, he said, is busy fighting the Islamic Republic of Iran, and that the “only ones that should be arrested are the people that led Iran into this unprecedented SPIRAL OF DEATH AND DESTRUCTION, something that should have been dealt with years ago, by previous Presidents!”
Trump’s comments come after months of speculation over how an attempted arrest of Netanyahu could pit New York City law enforcement against the United States. Mamdani told reporters after a private meeting with the president last year that the two men did not discuss his vow to arrest Netanyahu. Mamdani has said he would also push for the arrest of Russian President Vladimir Putin, were he to enter New York City.
Some Mamdani Democratic allies were also pouring cold water on the prospect of an arrest.
California Rep. Ro Khanna, who is often aligned with Mamdani’s pro-Palestinian politics, said on the Fox News Channel on Sunday that, in his view, Netanyahu “can come to the U.N. Assembly.”
“The ICC and ICJ have a legal process. That case will go forward,” Khanna said, adding that he’s focused on cutting military aid and stopping weapons sales to Israel. “But, you know, I’m not for creating a spectacle. The U.N. is a place that people can come to.”
Dan Shapiro, a former U.S. Ambassador to Israel under Barack Obama, speculated that Mamdani’s plan could backfire, since an attempt to arrest Netanyahu would “give him a political boost at home” as Netanyahu fights for reelection. “That would be an own goal,” Shapiro wrote on X.
Republican New York City Council member Inna Vernikov, who is Jewish and has been a staunch Mamdani critic, wrote to Rubio requesting that the State Department issue Mamdani a “stern warning.” She also asked that the department issue an opinion on whether arresting Netanyahu would “violate U.S. law resulting in a prosecution and/or criminal action taken by the federal government against Mayor Mamdani.”
A New York City mayor has previously booted an international leader from a U.N.-related event. In 1995, Rudy Giuliani had Yasser Arafat, chairman of the Palestine Liberation Organization, ejected from a U.N. concert at Lincoln Center, drawing criticism from then-President Bill Clinton’s administration.
Danny Danon, Israel’s Ambassador to the United Nations, wrote on Saturday that Netanyahu will be attending the U.N. General Assembly in September. “And if anyone should be arrested, it is @NYCMayor Zohran Mamdani,” he said.
The post Trump rejects Mamdani vow to arrest Netanyahu in NYC appeared first on The Forward.
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Where does Andy Burnham, the new British prime minister, stand on Israel and antisemitism?
(JTA) — Andy Burnham officially became Britain’s new Labour prime minister on Monday, replacing Keir Starmer who resigned following the party’s disastrous showing in local elections in May.
Starmer left behind a mixed record on antisemitism. He purged the party of its image as hostile to Jews under former party leader Jeremy Corbyn. But at the same time, attacks against Jews in Britain have risen in the aftermath of the Oct. 7, 2023, Hamas terror attack on Israel, and uncertainty is at a high.
Starmer’s successor has spent much of his political career over the past decade cultivating close ties with Britain’s Jewish community. As the former mayor of Greater Manchester, home to one of Europe’s largest Jewish populations, Burnham frequently spoke out against antisemitism, attended Holocaust commemorations and worked closely with Jewish communal organizations.
Yet in the lead-up to his installation as prime minister, Burnham also signaled a shift in Labour’s mainstream position on Israel and Gaza, including support for greater pressure on Israel.
Burnham’s comments about Labour’s leadership contest prompted a sharp rebuke from the Board of Deputies of British Jews and the Jewish Leadership Council, which expressed “significant concerns” over his framing of Gaza and Israel’s war with Hamas. The umbrella groups also said they welcomed his commitment to tackling antisemitism.
Here is a look at some of Burnham’s views on the subjects and how they might impact his party’s policies going forward.
Early support for Israel and a two-state solution
During Labour’s 2015 leadership contest, Burnham said at a Jewish community debate that his first foreign trip, should he win the Labour leadership, would be to Israel. He opposed a boycott of Israel, asking, “What message would it send?” while stating that he supported a negotiated two-state solution.
In a questionnaire sent to him that year by the Palestine Solidarity Campaign, he also stated that he supported “two states living side by side in peace, and recognized by all of their neighbors.” However, he added that he supported “an end to occupation and illegal settlement building by the Israelis, and an end to the rocket and terror attacks by the terrorist group Hamas.”
He also made it clear at the time that he did not support West Bank settlements, telling the PSC, “Labour recognizes that the settlements and their continued expansion remain key obstacles to resolving the conflict, as [then party leader] Ed Miliband has said, they are both illegal and immoral.”
Labour’s antisemitism crisis
Burnham was vocal about tackling antisemitism when the Labour Party became embroiled in allegations of antisemitism under Corbyn’s leadership between 2015 and 2020,.
Corbyn had in 2012 mural defended a mural depicting hook-nosed Jewish bankers playing Monopoly on the backs of exploited workers. (He later said he regretted the defense.) He called representatives of Hamas and Hezbollah “friends.”
Burnham told the Board of Deputies in 2019 that Labour had failed to deal with antisemitism complaints “firmly, quickly and decisively” and warned that the party had lost the confidence of many Jewish voters.
“It is inconceivable to me that a party which has prided itself on its record on racism could have become embroiled in an antisemitism crisis,” he said.
In 2020, the U.K.’s Equality and Human Rights Commission found Labour had committed unlawful acts of harassment and discrimination related to antisemitism.
Oct. 7 and rising antisemitism
In the aftermath of the Oct. 7 attack, Burnham issued a statement with his deputy mayor saying, “We condemn without reservation the appalling attacks in Israel by Hamas. Nothing justifies the taking of innocent lives in such a barbaric and indiscriminate manner.”
He also stated that “Israel had a right to defend itself, and protect its citizens, in line with international law”
He told the Jewish community that he had spoken with Greater Manchester’s chief constable, who assured him there would be an increased police presence alongside Jewish community organizations. Burnham said local leaders were “determined that all our communities in Greater Manchester will be kept safe” and that “we will never tolerate any form of hatred on our streets.”
Manchester synagogue terror attack
Barely two years later on Yom Kippur 2025, Manchester became the target of a major terror attack, outside Heaton Park Hebrew Congregation. Two people were killed amid a police response.
“Manchester stands together and we will not allow division in our communities,” Burnham said, visiting the synagogue soon after what he described as an attack on the entire city.
Golders Green ambulance attack
Burnham spoke out in April when four Hatzola volunteer ambulances were set ablaze in London’s heavily Orthodox Golders Green neighborhood. “This is another terrible incident that will concern Jewish communities in London and in Greater Manchester who have faced appalling antisemitic attacks in recent months,” he said.
Recent comments on Gaza
Burnham has been critical of Israel’s military campaign in the aftermath of Oct. 7. He doubled down in a leadership campaign video released last week and took his own party to task.
He condemned Hamas and once again rejected antisemitism, but he argued Britain should “do more to put pressure on the Israeli government,” including considering further restrictions on arms exports and action against illegal West Bank settlements.
“I know many people feel that at the start of Israel’s military action in Gaza, my party didn’t get it right, and I am sorry about that,” he said. The party was “too slow to call for a ceasefire.”
He called images from Gaza “a scar on our collective conscience.”
His comments reflect a parliamentary push across the board that Britain should do more to take action against Israel, including supporting a ban on all Israeli goods coming from the West Bank — something that Ireland and other European countries have been pushing for.
In his video, Burnham stopped short of describing Israel’s actions as genocide, saying that such a determination should be made by international courts.
Jewish communal reaction
The video drew a swift response from the Board of Deputies of British Jews and the Jewish Leadership Council. Burnham had seen “first hand the links between hatred of Israel, antisemitic extremism and deadly violence against British Jews,” the groups said.
They urged Burnham and other political leaders to “show the utmost care in their rhetoric” at a time when antisemitism in Britain had become “more normalized, more extreme and more violent.”
British Jews will watch closely how Burnham balances his longstanding engagement with the Jewish community and his increasingly critical stance toward the Israeli government.
The Campaign Against Antisemitism’s Chief Executive Gideon Falter read aloud an open letter to Burnham on Monday calling on him to take a stand against the rise in antisemitism in the country. “Your legacy will not be remembered solely in terms of tax rates and hospital waiting times,” Falter said. “It will be whether Jews were murdered or thrived in Andy Burnham’s Britain.”
Board of Deputies President Phil Rosenberg congratulated Burnham on X, and welcomed the new prime minister’s “early commitment to tackling antisemitism,” and that the Board “will work with his administration towards the U.K. playing its strongest role in global peace and security.”
Ephraim Mirvis, the country’s chief rabbi, posted a photo on X of himself and Burnham and offered a blessing. “He assumes the immense responsibility of leadership at a time of great challenge, both at home and abroad,” Mirvis said. “May he be blessed with the wisdom, strength and good judgment to keep our country safe and may his service bring prosperity and harmony for all.”
The post Where does Andy Burnham, the new British prime minister, stand on Israel and antisemitism? appeared first on The Forward.
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J Street defends co-sponsoring College Democrats convention featuring Hasan Piker
(JTA) — J Street is defending its decision to co-sponsor the College Democrats of America convention after critics accused the liberal pro-Israel group of endorsing the anti-Zionist streamer Hasan Piker, who was a featured speaker at the event.
In a statement posted Monday, J Street said its campus arm, J Street U, spent “a couple thousand dollars for an exhibit table” and had “no role in choosing speakers, no approval over the program and no say in who was invited to address the conference.”
“J Street disagrees with much of what Hasan Piker says and with the way he says it. We won’t hesitate to say so,” the group wrote on social media in a statement first authored by its president, Jeremy Ben-Ami. “But we also reject the notion that the right answer to his invitation is to abandon the very spaces where the next generation of Democratic leaders is debating these issues.”
The convention, which was held in Washington, D.C., from Thursday to Sunday, featured a host of speakers, including Rep. Jamie Raskin, a Jewish Democrat in Maryland; Randi Weingarten, the Jewish president of the American Federation of Teachers; and the democratic socialist Colorado congressional candidate Melat Kiros.
The statement followed blowback from several pro-Israel commentators, including author and podcaster Dan Senor, former Auburn basketball coach Bruce Pearl and Israel historian Sara Yael Hirschhorn, who all said it was inappropriate for a Jewish group to share a tent with an anti-Israel figurehead.
“If J Street knew that he is one of the key speakers and still sponsored this event it’s a new low,” Nadav Pollak, a lecturer on Middle East affairs at Reichman University, wrote in a post on X. “An organization that claims to be ‘pro-Israel’ sponsors an event with one of the most anti-Israel speakers. Shameful.”
Sen. John Fetterman, a Pennsylvania Democrat and pro-Israel stalwart, also took aim at J Street in an interview on Fox News Sunday.
“Even Jewish kinds of organizations like J Street are doing events with people like Hasan Piker,” Fetterman said. “Hasan Piker, I mean, how can you embrace people like that?”
The online row came amid a growing divide over whether Jewish groups should engage in progressive spaces where anti-Zionist voices have become increasingly influential, or withdraw from them altogether.
J Street U, the group’s college arm, has faced resistance from both directions in recent months, including at Sarah Lawrence College, where the student senate rejected an application for a college chapter over its Zionist identity, even as J Street faced criticism from the right for newly endorsing an end to U.S. military aid to Israel.
Piker, who has drawn fierce condemnation for his rhetoric on Israel and campaigned alongside democratic socialist congressional candidates across the country, used his remarks at the convention to call for an end to U.S. military aid to Israel.
“No more to the Democrats who compromise, who conciliate, and who betray us,” Piker told the crowd during his remarks. “No more to the fascist reactionaries, but no more to the Democrats who will collaborate and cooperate with the fascists, who will fund ICE, who will fund Israel, who will help poison the planet, who will stiff workers and help bosses.”
J Street said it was committed to advocating for its perspective in ideologically diverse spaces and characterized its presence at the College Democrats convention as a bulwark against extremism.
“Our mission is not to preach to the converted. It is to ensure that a pro-Israel, pro-peace voice is heard wherever the future of American politics is being shaped,” it said. “If we leave those conversations to others, we shouldn’t be surprised when the loudest and most polarizing voices dominate them.”
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