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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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For the ‘Jazz Rabbi’ of Connecticut, music and Judaism are both about tradition and improvisation
Greg Wall, who has juggled a career as a professional jazz musician while holding down a day job as a pulpit rabbi, has long been known as The Jazz Rabbi. Though he has retired from his job at the Beit Chaverim Synagogue in Westport, Conn., where he served as full-time rabbi for 10 years, he’s still at the synagogue seven days a week.
“Jazz is really a model of how to put your own spin on an inherited tradition,” Wall told me. “And that’s what the practice of Judaism has been for me. I’m part of the tradition, yet I’m trying to come to my own understanding and make certain connections myself, rather than just dial it in by rote.”
The Jazz Rabbi prays three times a day and studies Talmud study daily. But Wall is also devoted to another congregation: Every Thursday night the jazz faithful gathers at a VFW Post in Westport. The shows, known as Jazz at the Post, are organized by the Jazz Society of Fairfield County, a non-profit organization Wall co-founded. He’s the organization’s artistic director.
“This is a really nice chapter of my life,” Wall told me just he as he was getting ready to perform at a sold-out show in late February. “I have people calling me all the time to come play here. A lot of them are Grammy Award-winning jazz artists.”
The venue, which has a capacity of about 80, is usually sold out. Admission is $20 and there is no drink minimum, making it much more affordable than the typical night out at a commercial jazz venue, where admission is often $50 with a two-drink minimum. Because the Jazz at the Post shows take place at a VFW hall, veterans are admitted for $15, as are students.
Wall said that the fact that there’s no adversarial relationship with a restaurant trying to sell food and drink makes for a much better listening experience for jazz lovers.
“People come here to listen to the music,” he told me. “The people that I would go out and listen to in New York now come to Westport. I feel a little guilty that this place is two minutes from my house, but so be it.”

Back in 2009 when Wall got his first pulpit, a part-time gig at the Sixth Street Community Synagogue in Manhattan’s East Village, his group Later Prophets was touring regularly. During his time at the Sixth Street shul, Wall created the Center for Jewish Arts and Literacy, which brought klezmer, jazz and big-band music to the synagogue’s basement social hall, along with Yiddish language and Torah classes. The music series lives on at the Hudson Yards Synagogue in Manhattan, thanks to the efforts of the percussionist Aaron Alexander.
Later Prophets has been inactive in recent years but Wall still plays freelance gigs with various artists and occasionally performs with the guitarist Jon Madoff’s horn-heavy Afrobeat ensemble Zion 80, as well as The Elders, a jazz group led by Frank London, his friend and collaborator of nearly 50 years.
At the VFW hall in Westport, The Jazz Rabbi joins the visiting artists on the bandstand every week. Wall said the experience of playing with different acts, many of whom perform original compositions, has been good for his musical chops. One of the regulars at the Westport shows remarked that when Wall really gets into a groove, he rocks back and forth like he’s davening.
The Jazz at the Post shows have been happening since April 2022 but Wall has been performing locally since 2015. He started playing in the back room of a local eatery known as Restaurant 323. That gig came about after Wall’s impromptu performance at a fundraiser for the Bridgeport community radio station WPKN-FM.
“After he played a couple of bars of music at the WPKN benefit, I was just blown away by his talent,” recalled Richard Epstein, a Bridgeport dentist who serves as vice-president of the Jazz Society. Epstein’s wife Ina Chadwick, a former Forward editor, was running a spoken word performance series at Restaurant 323 and suggested Wall start a jazz night there.

Eric Bilber, a co-founder of the Jazz Society and a board member, said he discovered the Restaurant 323 scene when his wife went to pick up their daughter one night at the Metro-North station in Westport and didn’t come home right away. Their daughter Zina noticed someone playing a stand-up bass and decided they should check it out. They had such a great time that they stayed until the last set.
“And that was it,” Bilber told me. “I went back with them the following week and we’ve been going ever since. We started bringing our friends and everybody that we could think of to try to support this.”
Bilber realized there was a need to start a non-profit after the Westport jazz lovers had collected thousands of dollars by passing around a cigar box at performances to purchase a piano.
“One day he asked Wall, “Who owns the piano?’” Bilber recalled. “And we decided maybe we should start a non-profit.”
The newly created Jazz Society paid $11,000 for a Steinway Model M that was built in 1937. It had served as one of the house pianos at the Village Gate, the iconic Greenwich Village nightclub that closed in 1988.
If a piano can be said to have yichus, the Gate’s Steinway would certainly fit the bill. Thelonius Monk and Nina Simone are among several jazz greats who played it on live albums recorded at the Gate. Mose Allison, Count Basie, Bill Evans, Eddie Palmieri, Sun Ra and McCoy Tyner have banged on its keys too.
Wall had been tipped off to the Model M’s availability by his piano tuner. But all that wear and wear had taken its toll on the instrument, so in 2018 the Jazz Society came up with $15,000 to refurbish it.
Paul Haller, a Stanford-based piano restorer, recalled with a chuckle that Wall brought down a few local pianists to his shop when the repairs were completed. They put the piano through its paces for a couple of hours before declaring they were pleased with the restoration.
Ted Rosenthal, a pianist who teaches at Juilliard and the Manhattan School of Music, performed at the Post with a quintet that included Wall in late February. During the intermission, he reminded me that being a jazz musician means that one night you could be playing at Carnegie Hall and the next night your gig might be at the Carnegie Deli.
“They’ve created a jazz club in a place that wasn’t designed to be a jazz club,” he said. “I think that’s what we need to do because obviously rents in New York are so high that some clubs don’t succeed because of the expenses involved. If you can find a place and build an audience, I think that’s a perfect way to go.”.
“This place is like being in Greenwich Village,” said Alan Phillips, a Westport resident who comes to the Jazz at the Post performances almost every week. “The world-class jazz that we get right here — it’s the best kept secret.”
The post For the ‘Jazz Rabbi’ of Connecticut, music and Judaism are both about tradition and improvisation appeared first on The Forward.
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Trump Admin to Designate Muslim Brotherhood in Sudan as a Terrorist Group
US Secretary of State Marco Rubio speaks during a US-Paraguay Status of Forces agreement signing ceremony at the State Department in Washington, DC, US, Dec. 15, 2025. Photo: REUTERS/Kevin Mohatt
The Trump administration will soon designate the branch of the Muslim Brotherhood in Sudan as a terrorist group, the US State Department announced on Monday, following similar steps targeting the global Islamist network’s activity in Lebanon, Egypt, and Jordan.
“Today, the Department of State is designating the Sudanese Muslim Brotherhood as a Specially Designated Global Terrorist and intends to designate the group as a Foreign Terrorist Organization, effective March 16, 2026,” US Secretary of State Marco Rubion said in a statement.
“The Sudanese Muslim Brotherhood (SMB) uses unrestrained violence against civilians to undermine efforts to resolve the conflict in Sudan and advance its violent Islamist ideology,” Rubio continued, noting the organization receives backing from the Islamist regime in Iran.
“Its fighters, many receiving training and other support from Iran’s Islamic Revolutionary Guard Corps (IRGC), have conducted mass executions of civilians,” the top US diplomat added. “As the world’s leading state sponsor of terrorism, the Iranian regime has financed and directed malign activities globally through its IRGC. The United States will use all available tools to deprive the Iranian regime and Muslim Brotherhood chapters of the resources to engage in or support terrorism.”
The Sudanese Muslim Brotherhood’s armed wing, the al-Baraa Bin Malik Brigade (BBMB), was blacklisted by the US government in September 2025 for its role in Sudan’s ongoing war.
“SMB’s BBMB fighters have conducted mass executions of civilians in areas they captured, and repeatedly and summarily executed civilians based on race, ethnicity, or perceived affiliation with opposition groups,” according to the State Department.
The terrorist designations will deny the Brotherhood’s members access to the US financial system, restricting their access to resources they need to carry out attacks.
“All property and interests in property of the Sudanese Muslim Brotherhood that are in the United States or that are in possession or control of a US person are blocked. US persons are generally prohibited from conducting business with sanctioned persons,” the State Department warned. “Persons that engage in certain transactions or activities with the Sudanese Muslim Brotherhood may expose themselves to sanctions risk. Notably, engaging in certain transactions with them entails risk of secondary sanctions pursuant to counterterrorism authorities.”
The State Department’s announcement came less than two months after the Trump administration designated branches of the Muslim Brotherhood in Lebanon, Egypt, and Jordan as terrorist groups.
US President Donald Trump in November signed an executive order directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
The Palestinian terrorist group Hamas has long been affiliated with the Brotherhood, drawing both ideological inspiration and even personnel from its ranks.
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London’s Luton Airport Apologizes to Israeli Author, Enhances Staff Training After Discriminatory Incident
Demonstrators hold Israeli and British flags outside the Law Courts, during a march against antisemitism, after an increase in the UK, during a temporary truce between the Palestinian Islamist terrorists Hamas and Israel, in London, Britain, Nov. 26, 2023. Photo: REUTERS/Susannah Ireland
London’s Luton Airport has apologized to Israeli author Alon Penzel after airport security targeted him with antisemitic comments about Israel before detaining him, The Algemeiner has learned.
Penzel is the author of Testimonies Without Boundaries: Israel: October 7th, 2023, which is an uncensored and verified collection of first-hand testimonies related to the massacre that took place in southern Israel. Penzel is an Israeli citizen, journalist, and former Israeli government spokesperson.
In a formal written note, Luton Airport offered a “sincere and unreserved apology” for an incident that happened at the airport on Nov. 18, 2024, according to UK Lawyers for Israel (UKLFI), which helped the author in his formal complaint against the establishment. Luton Airport said it has also implemented “enhanced training” for its staff members “to reinforce our commitment to ensuring that every passenger is treated with fairness, courtesy, and respect.”
“The safety and security of the airport is our highest priority, and we are required to uphold strict safety and security standards at all times. However, we fully acknowledge that your experience fell below the customer service standards we expect and strive to uphold,” the airport wrote. “We also provide our clear and unequivocal assurance to our Jewish and Israeli passengers — and to you personally — that you are always welcome at London Luton Airport. Discrimination of any kind has no place in our organization.”
Penzel welcomed the apology and said, “I hope that what happened to me will lead to greater awareness and sensitivity going forward.”
In November 2024, Penzel was in the United Kingdom to speak about Testimonies Without Boundaries at a House of Lords event. He was at Luton Airport on Nov. 18 and set to board an El Al flight back home to Israel when the incident occurred with airport security. Penzel believes he was discriminated against and detained unfairly by security guards and police because he is Israeli and Jewish.
After checking in and passing through security, Penzel was stopped by an airport security officer because he was carrying a sign promoting his book and wearing a sweatshirt that said, “End Jew Hatred,” according to UKLFI. The sign was too large to fit into his suitcase, so Penzel was carrying it facing his body.
Penzel claimed a security officer told him that the sign was “political” before making offensive comments referring to the Oct. 7 massacre in 2023 and the history of Israel. The author explained that the sign was used to promote his book and that he was just trying to carry it back home to Israel. Still, the security personnel accused Penzel of protesting and accused Israel of an “illegal occupation since 1948,” UKLFI shared.
Penzel was detained at the departure gate area by “several security guards and policemen,” according to the pro-Israel group of lawyers. His passport was also taken for a period of time, and he was forced to wait in a restricted area while security camera footage from the airport was reviewed.
“I traveled to the United Kingdom to speak about the victims and survivors of the Oct. 7, 2023, atrocity,” Penzel said. “To then be stopped, questioned, and detained while wearing a sweatshirt saying ‘End Jew Hatred’ was shocking and upsetting.”
Following the incident, UKLFI was told that the security guard who stopped Penzel is no longer employed by the airport.
“No passenger should ever be detained or questioned because of their nationality, religion, or the peaceful expression of their identity,” said a spokesperson for UKLFI. “We welcome the airport’s apology and its commitment to improved training. This case highlights the importance of ensuring that security powers are exercised lawfully and without discrimination.”
Daniel Berke of 3D Solicitors, who represented Penzel in his case against the airport, said their client “was subjected to a prolonged and unjustified detention in circumstances that were deeply distressing and publicly humiliating.”
“The apology issued by London Luton Airport is an important acknowledgment that the standards expected of airport security staff were not met on this occasion,” Berke shared in a statement. “We hope the enhanced training measures will prevent similar incidents from occurring in the future.”
