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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Vance, who’s drawn ire of Jewish conservatives, will speak at Republican Jewish confab
(JTA) — Vice President JD Vance, who has drawn the ire of a number of Jewish conservatives, will speak at the Republican Jewish Coalition’s annual summit in Las Vegas on Monday, the RJC confirmed.
“The Republican Jewish Coalition is proud to welcome Vice President JD Vance to our National Leadership Summit in Las Vegas,” said an RJC spokesperson. “JD Vance is a friend, who is coming back after first joining us in 2022 as a candidate for the US Senate.”
Vance’s appearance comes as a number of Jewish Republicans and major GOP donors have indicated that they would rather support Marco Rubio for the presidential nomination in 2028 than Vance, who is seen as Donald Trump’s likeliest successor. Some of those donors will be in the room on Monday at the Venetian Resort, which is owned by the billionaire Adelson family — a major backer of Trump and various Jewish and Israeli causes.
The vice president has lost the confidence of the pro-Israel crowd with his reprimanding of Israeli officials, indulgence of anti-Israel conspiracy theories and silence on Tucker Carlson, the prominent pundit who has spread antisemitic conspiracy theories. Multiple donors told the Jewish Telegraphic Agency during last year’s confab that they would not support Vance in 2028.
Carlson, meanwhile, was a major focus of the discussion at the RJC’s 2025 summit, where signs reading “Tucker is not MAGA” were handed out to attendees. His son, Buckley Carlson, is a former Vance staffer.
An agenda sent by the RJC lists Vance as a speaker during a Monday evening session that will be closed to press. A spokesperson confirmed that Vance will be speaking in a “fireside chat.”
A number of high-profile Republican candidates are also expected to speak at the RJC confab, which is being held on Sunday and Monday, a few months ahead of the midterm elections. Speakers include U.S. Senate candidates Mike Collins, the Georgia congressman who is challenging Jewish Democrat Jon Ossoff, and former Rep. Mike Rogers, who is running against Abdul El-Sayed in Michigan.
Collins has faced accusations of antisemitism and having ties to the far right. He has said that some of his statements were misunderstood, and has defended himself by citing his support for Israel.
This article originally appeared on JTA.org.
The post Vance, who’s drawn ire of Jewish conservatives, will speak at Republican Jewish confab appeared first on The Forward.
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Israeli expats push for voting rights in Oct. 27 election
(JTA) — When Ilana Mittman, a retired social scientist with American and Israeli citizenship, began arranging a trip to Israel from her home in Baltimore, she planned to observe her late father’s Yahrzeit and cast her ballot in the national elections on Oct. 27. Checking her voter registration status online, she made a startling discovery: She had been excluded from the voter registry and was ineligible to vote.
The discovery came as a shock. Mittman’s mother was born in pre-state Palestine. Her parents had drained swamps in order to create arable land and served in the Haganah pre-state military organization.
Mittman has lived in the United States since 1980, having moved for her husband’s medical studies and career. But she has never viewed her life abroad as severing her ties to Israel. She watches television in Hebrew, follows the country’s news, stays in frequent contact with family, donates to the country’s emergency services and engages in pro-Israel advocacy efforts.
“I didn’t really choose to leave the country; I fell in love with a man who came from overseas, and I followed him,” she said. “I’ve grieved for the loss of my country and my friends … It’s been a constant, chronic sorrow.”
Puzzled by the discovery of her voter status, Mittman reviewed her records through the Ministry of Interior online portal and noticed that on March 7, 1986, her residency status had been altered under administrative “Code 51.”
That date matched a visit to the Israeli Consulate in San Francisco shortly after the birth of her son, where she went to register him as an Israeli citizen in accordance with consular requirements. She said that during that routine appointment, consular staff took away her state-issued ID card without explanation, leaving her with only her passport for foreign travel.
“I remember how bad of a feeling it was to give that document away,” Mittman recalled. “I felt I gave a part of myself away when that happened. But I didn’t know that my biggest right as a citizen – the right to vote – was just robbed from me.”
When she spoke with friends in the expat community, it turned out that others had found themselves in a similar situation. Some only made the discovery after they had already made expensive travel arrangements to return to Israel for the election, since voting must be done in person.
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Under Israel’s Basic Law: The Knesset, every Israeli citizen aged 18 or older has the right to vote, unless a court has deprived them of that right. In practice, however, voting is limited to those included in the voter registry.
Israelis whom the government classifies as nonresidents are assigned a designation known as Code 51 and removed from the voter registry, even though they retain their citizenship.
As expats across North America, Europe, Australia and South Africa began to realize in the lead-up to the October vote that they were no longer in the voting registry, they began comparing their experiences in a WhatsApp group that grew to some 120 members.
Some, like Mittman, had not voted in Israel for decades. Others, like kibbutz-born Ayala Graham, had returned to vote in the previous elections, held just four years ago. Yet others retained their eligibility, such as Graham’s husband, who hadn’t cast a ballot in Israel in four decades.
“My blood is boiling from this situation,” said Graham, who left Israel in 1986. “I am a citizen through and through, and I was very offended by this arbitrary rejection. I feel that in these elections, the situation is even more acute than in 2022.”
With the grounds for rescinding voting eligibility opaque and no easy path to appeal the exclusion, the disenfranchised Israelis decided to pursue legal action. They are calling the grassroots initiative to restore their voting eligibility “Our Right to Vote – Code 51.”
To challenge the Code 51 exclusions, the group raised money for legal representation through crowdfunding. Then they initiated a multi-stage legal strategy designed to exhaust administrative remedies before escalating to Israel’s Supreme Court.
Represented by attorney Gilead Sher, they submitted a Freedom of Information request to compel the Israeli Ministry of Interior to disclose the criteria behind the administrative “Code 51” designations. Then they sent letters to the Ministry of Interior, the attorney general and the Central Elections Commission requesting the immediate restoration of their status.
The Israeli Ministry of Interior has not yet responded to the group’s letter about Code 51, the criteria used to remove expats from the voter registry, or the total number of citizens affected by the regulation.
Israeli Ministry of Interior spokesperson Yaffa Shai did not address questions about the meaning of Code 51 posed by the Jewish Telegraphic Agency. Instead, she pointed to Israeli election law, which requires voters to be listed in the Population Registry as residents, with an address in Israel, and stressed that the ministry had conducted “an extensive multilingual campaign” urging citizens to check their voter status.
Since the law requires that the voting registry be finalized on Sept. 3, the legal team set a one-week deadline for administrative responses. If the matter remains unresolved, they intend to file an emergency petition directly with the Central Elections Commission and the High Court of Justice.
There is no known official count of how many Israeli expats have been excluded from the voter registry. “We received a rough, totally unofficial estimate of several dozen thousands, out of whom we represent about 120,” said Sher, the lawyer.
He stressed that there is also no clarity regarding the criteria used to remove citizens living abroad from the voter registry. “Our argument is that whatever this arbitrary Code 51 stands for or signifies, it cannot override the constitutional right to vote,” he said.
Sher acknowledged the possibility that some expats who travel to Israel to vote may only discover their status on election day. Given the tight timeframe before the election, Sher is seeking both temporary relief and an interim injunction in the petition to ensure eligible citizens are not disenfranchised while bureaucratic procedures are reviewed.
‘Essentially voter suppression’
On the West Coast, another Israeli expat, Silicon Valley attorney Rony Sagy, was struck by the arbitrariness of the system, particularly given her past travels to Israel during election cycles.
For the IDF elite unit veteran, maintaining a close connection to Israel has been consistent over decades of living in the U.S. Her career as a San Francisco–based lawyer has included serving as a legal bridge between Israeli startups and American tech companies, and she travels to Israel several times a year, renews her passport and keeps a permanent address in the country.
She suspects that her name was removed from the voter roll following a routine consulate visit for passport renewal sometime in the 1980s, during which she was required to surrender her domestic Israeli ID card. She noted that the experience was difficult enough for someone with deep connections to the country, but the lack of transparency surrounding the act added insult to injury.
“Voting was always very, very important to me,” Sagy emphasized. “My understanding was that my voting rights would not be hampered by the confiscation of my ID card. The uneven, unidentified way or form of removing certain people from the voter rolls is essentially voter suppression.”
The debate over Israeli citizens’ inability to cast ballots from abroad with limited exceptions (for example, official government representatives stationed abroad), has been ongoing for decades. Proponents of overseas voting note that most Western democracies allow it. Opponents argue that the large number of Israelis living abroad could potentially sway an election, even though those living in Israel bear the consequences of its outcome more directly.
Public opinion in Israel on overseas voting is split, though polls typically focus on whether expats should be allowed to cast ballots from abroad rather than retain their eligibility to vote if their center of life is elsewhere.
A survey last year by the Israel Democracy Institute found that 51% of Israelis opposed allowing citizens living abroad to vote from overseas, while 39% supported it. Opposition was particularly high among Arab respondents – 55% opposed, 36% supported – relative to Jewish respondents. Among Jewish respondents, opinion was evenly divided, with 45% supporting and 45% opposing overseas voting.
Attitudes were also strongly associated with respondents’ own willingness to leave the country. Among Israelis considering moving abroad, 52.5% supported overseas voting and 40% opposed it, compared to 34% support and 55% opposition among those not considering leaving Israel.
Members of the group challenging the denial of their eligibility to vote point to the global economy, which facilitates remote work, as well as the rising number of Israelis who have left the country since Oct. 7, 2023, due to Israel’s enmeshment in several regional wars. Some have deliberately chosen to disconnect. Mittman, however, believes that the number of years spent living abroad should not define the strength of one’s connection.
“What do you mean by center of life?” she asks. “If I spend hours a day immersing myself in Israeli culture, if I am supporting friends and relatives in Israel and charitable causes in every way I can … I feel that my heart is there, that I’ve never ceased to be an Israeli. So, what does it mean to be a citizen if you cannot vote?”
She insisted that this initiative to restore expats’ voting rights is not partisan: “If somebody told me today that I can vote, I don’t know who I’m going to vote for. I have not decided.”
Regardless of whether the legal challenges are resolved ahead of the election, she plans to make the trip, spending election day volunteering to help elderly and mobility-impaired voters reach their polling stations.
This article originally appeared on JTA.org.
The post Israeli expats push for voting rights in Oct. 27 election appeared first on The Forward.
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Jon Ossoff joins Democrats distancing from Hasan Piker
(JTA) — Georgia Sen. Jon Ossoff distanced himself from left-wing streamer Hasan Piker, who has called Ossoff a “dark-horse” presidential candidate, citing Piker’s “reckless and dangerous rhetoric” about American Jews.
Ossoff is facing criticism from some of his state’s local Jewish community over his votes to block certain arms sales to Israel. He has joined a chorus of Democrats who criticized Piker this week over recent comments that many interpreted as justifying threats to American Jews, including a number of democratic politicians.
Speaking on a Twitch livestream on Aug. 20, Piker stated, “If Jews in America keep putting this idea out there that they are singularly invested in Israel, eventually someone’s going to come around and take action.” Piker added, “Not against the state of Israel, mind you, but against American Jews.”
An Ossoff spokesperson told the Atlanta Journal-Constitution on Thursday that he “unreservedly rejects reckless and dangerous rhetoric suggesting that policy advocacy invites violence against the Jewish community or any community.”
“American Jews and all Americans must have the freedom and security to speak out and petition their government without fear of reprisal,” the spokesperson added.
Ossoff’s politics and sharp criticism of Trump have generated buzz about him potentially running for president in 2028, and have attracted some left-wing figures who have lauded his messaging.
Piker was initially among those figures, telling the Jewish Telegraphic Agency in April that he was “intrigued” by Ossoff.
“I think he’s very charismatic, and he’s done things that I’ve found to be interesting, given his position in Georgia, when he was one of the first lone voices in the Senate that actually was critical about sending aid to Israel early on,” Piker said at the time. “I was like, that’s a unique position for — he’s Jewish as well — for a young American Jew to take in Georgia.”
Piker said that he heard from young Georgian Jews in his online community who “could not believe that their synagogues and their rabbis and their organizations in their communities took out like a full page ad yelling at Jon Ossoff for taking a stance against arming the State of Israel.”
Ossoff’s campaign had never responded to requests for comment about Piker until Thursday, as a slew of Democrats condemned the anti-Israel streamer’s comments.
Later that day, Piker was decidedly less enthusiastic about Ossoff when speaking on his stream.
“I don’t like Jon Ossoff,” Piker said, adding that he had “wanted to see if he had the right instincts” before declaring himself a full-fledged supporter.
“This is a moment where it’s very clear that he does not have the right instincts.” he added.
In a post on X, Piker also explained how Ossoff’s Israel stance was what sparked his initial excitement about the senator.
“i think jon ossoff’s best strengths came from his lack of interest in attacking his left flank & focusing on trump’s corruption & scandals instead,” Piker wrote. “i said he was a dark horse because he’s been smart enough to back restrictions on weapons transfers to israel at times regardless of his incredibly conservative voting track record otherwise.”
The clash between Ossoff and Piker comes as members of the Jewish community in Atlanta have criticized the Jewish Democrat, largely over his votes to block certain arms sales to Israel. Ossoff is running for reelection in November in a high-profile battle against Republican Rep. Mike Collins that could determine which party controls the Senate.
Ossoff first voted to block weapons sales to Israel in November 2024, spurring a critical open letter from several Georgia Jewish organizations including synagogues, Jewish schools, the local Anti-Defamation League chapter and other groups. His vote also drew the attention of AIPAC, which released 30-second ads attacking U.S. senators — including Ossoff — who had voted to block weapons sales.
Michael Morris, publisher of the Atlanta Jewish Times, penned an open letter earlier this month blasting Ossoff for voting to block weapons sales to Israel again in July 2025 and April 2026.
“I hear you claim, over and over again, that you support Israel — that your support is ‘ironclad,’” Morris wrote. “It is not.”
Morris accused Ossoff in the letter of “lying to me and your constituents” about his support for Israel. Days later, Republican House Speaker Newt Gingrich appeared to run with that accusation in a post that attacked Ossoff, in response to the Senator’s remark about Donald Trump and his aide Natalie Harp.
“Ossoff routinely lies as the Jewish leaders in Atlanta pointed out recently and we should accept that he is a profoundly dishonest politician with no sense of honor,” Gingrich wrote.
Asked about Ossoff’s comments on Piker, Morris told JTA he agreed with the statement, but that it wasn’t enough to win his support.
“It’s better than him supporting Piker — absolutely, 100%,” Morris said. “But, you know, talk is cheap, and trying to push one extremist a little bit out of the envelope — it’s one little step forward. Very little.”
This article originally appeared on JTA.org.
The post Jon Ossoff joins Democrats distancing from Hasan Piker appeared first on The Forward.
