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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Israel to Sue New York Times Over Article Alleging Widespread Rape of Palestinian Prisoners
The New York Times building in New York City. Photo: Wikimedia Commons
Israel on Thursday announced that it plans to sue The New York Times, after the newspaper published a column earlier this week alleging widespread sexual abuse and rape against Palestinians in Israeli prisons.
“Following the publication by Nicholas Kristof in The New York Times of one of the most hideous and distorted lies ever published against the State of Israel in the modern press, which also received the backing of the newspaper, Prime Minister Benjamin Netanyahu and Foreign Minister Gideon Sa’ar have instructed the initiation of a defamation lawsuit against The New York Times,” the Israeli Foreign Ministry posted on social media.
On his personal X account, Netanyahu wrote that he has instructed his legal advisers “to consider the harshest legal action against The New York Times and Nicholas Kristof,” the columnist who authored the article, which was published on Monday.
“They defamed the soldiers of Israel and perpetuated a blood libel about rape, trying to create a false symmetry between the genocidal terrorists of Hamas and Israel’s valiant soldiers,” Netanyahu stated. “Under my leadership, Israel will not be silent. We will fight these lies in the court of public opinion and in the court of law. Truth will prevail.”
Israel’s Foreign Ministry has accused the Times of deliberately timing the column to “undermine” Tuesday’s publication of an extensive Israeli report detailing how Hamas-led Palestinian terrorists used sexual violence as a weapon of war against both those attacked in southern Israel on Oct. 7, 2023, and the hostages kidnapped and held captive in Gaza.
The Civil Commission on Oct. 7th Crimes by Hamas Against Women and Children, an Israeli NGO established to document the atrocities, drew on substantial evidence to expose the Palestinian terrorists’ use of mass rape, torture, and other forms of sexual violence, explaining the atrocities were not incidental but “systematic, deliberate, and embedded in the attack itself.”
The commission approached the Times months ago regarding its then-forthcoming report, but the publication “said it was not interested,” according to the Israeli Foreign Ministry.
“This comprehensive and well-documented report was published this morning by CNN and other international outlets. Aware of the report and its release date, the night before its release the NYT ran a shameful attack on Israel, belittling Hamas’ sexual crimes. That tells you everything about the NYT’s agenda,” the ministry added.
“Built on unverified claims and Hamas-linked sources like EMHRM [Euro-Med Human Rights Monitor]. No evidence. No verified complaints. A politically driven smear campaign by a biased paper designed to support efforts to blacklist Israel,” the ministry further said of the column, which it described as “Hamas propaganda, a distortion of the truth and the facts all serving an anti-Israel agenda.”
“This disgusting shameful piece must be removed immediately,” the ministry added.
Kirstof’s article described “brutal sexual abuse [of Palestinian prisoners] at the hands of Israel’s prison guards, soldiers, settlers, and interrogators.” The journalist quoted Palestinians who said they had been regularly stripped naked in prison, forcibly penetrated with various objects, and even raped by specially trained dogs — a claim that multiple dog trainers have said on the record this week is not possible.
Beyond the fierce denials of Israeli officials, several experts and commentators have noted that many of the “14 men and women” interviewed by Kristoff have ties to Hamas or anti-Israel activism, calling the report into question. Media watchdog groups have questioned the integrity of the sourcing and whether the Times lowered its rigid editorial standards to publish the article.
On Wednesday night, the Times issued a statement defending Kristof’s column. A spokesperson for the publication said the two-time Pulitzer Prize-winning journalist “draws together on-the-record accounts and cites several analyses documenting the practice of sexual violence and abuse conducted by various parts of Israel’s security forces and settlers.”
“The accounts of the 14 men and women he interviewed were corroborated with other witnesses, whenever possible, and with people the victims confided in – that includes family members and lawyers,” the spokesperson added. “Details were extensively fact-checked, with accounts further cross-referenced with news reporting, independent research from human-rights groups, surveys, and in one case, with UN testimony. Independent experts were consulted on the assertions in the piece throughout reporting and fact-checking.”
The Times had issued a separate statement on Tuesday that also voiced support for Kristof and the accuracy of his article. The publication additionally claimed it “never passed” on the Israeli commission report and “wasn’t told about its completion or the timing of its release.”
“Once the report was made public, we covered its findings. The commission’s work also had no bearing on Nicholas Kristof’s opinion column or its publication timing,” said a Times spokesperson.
Kristof’s column has been criticized by the Embassy of Israel to the United States and Ambassador Yechiel Leiter, former US Ambassador to the UN Nikki Haley, Jewish organizations, and fellow journalists. CNN commentator Scott Jennings described the piece as “journalistic atrocity” in a post on X. “If everyone at the NYT who is responsible for this is not fired, then the publication will lose whatever shred of credibility it has left,” he added.
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Alex Soros commits $30 million to organizations fighting antisemitism — and its weaponization
The Open Society Foundations, founded by Jewish financier and philanthropist George Soros and now led by his son Alex, announced that it would give $30 million to organizations fighting antisemitism and Islamophobia.
“As the son of a Holocaust survivor and a Jew, I am acutely aware of the dangers of antisemitism,” Alex Soros said in a video announcing the campaign Wednesday.
The grants, which will be rolled out over the next three years, represent a major infusion of cash for organizations approaching antisemitism with a more progressive framework than establishment Jewish groups.
Many of those receiving funding — including Bend the Arc, the Nexus Project and New Jewish Narrative — have focused much of their efforts on countering what they see as efforts to restrict legitimate speech criticizing Israel under the guise of countering antisemitism. That work also involves attempts to recalibrate how incidents get counted.
Open Society said in a press release that it is committed to “distinguishing antisemitism from legitimate criticism of Israeli government policies that violate international human rights and humanitarian law.”
The Nexus Project, for example, was significantly expanded in 2024 after creating an alternative to the International Holocaust Remembrance Alliance’s working definition of antisemitism, which classifies much criticism of Israel as antisemitic and continues to be promoted by the country’s largest Jewish groups.
Several of the organizations being funded as part of the new $30 million commitment had received one-off Open Society grants in the past, including Nexus and the Jewish Council for Public Affairs.
Kevin Rachlin, Washington director for Nexus, said its new funding from Soros will be directed toward the launch of an antisemitism research center, led by a former senior analyst from the Anti-Defamation League who has sought to show how the ADL’s “messaging doesn’t always match with what their data shows.”
While the ADL continues to produce the most detailed accounting of antisemitic incidents in the U.S., it has changed its methodology in recent years to count certain political expressions of anti-Zionism as forms of antisemitism. For example, Aryeh Tuchman, director of the Nexus research center, said in a recent interview that 20% of the 600 campus incidents tallied by the ADL in its count released earlier this month referred to students using slogans like “from the river to the sea.”
“When the audit puts contested incidents like that in the same report as a neo-Nazi putting a swastika on a synagogue and it’s just presented in a topline number — that number can perhaps distort our understanding of what is actually happening,” said Tuchman, who until recently helped oversee the ADL’s annual audit.
But even with the new dollars, organizations that contend anti-Zionism is a form of antisemitism, and that have accordingly sought to crack down on campus protests against Israel, retain a large funding advantage. Annual budgets for the ADL and the American Jewish Committee, for example, each exceed $100 million.
Soros grants come with ‘baggage’
The Soros grants also come with some controversy attached. Open Society has long funded Israeli and Palestinian human rights groups as well as pro-Palestinian organizations in the United States, including Al-Haq, B’Tselem and Breaking the Silence.
It has also supported Euro-Med Human Rights Monitor, a major source for the recent New York Times column that alleged Israeli prison guards have used dogs to rape Palestinian prisoners — a report condemend as a “blood libel” by the Israeli government.
George Soros and Open Society have also been the subject of many far-right conspiracy theories, some of which have relied on antisemitic claims — including that Soros was supposedly taking over the world on behalf of, variously, socialists, Jews or “globalists.” George Soros, a Holocaust survivor born in Hungary in 1930, invested heavily in projects promoting democracy behind the former Iron Curtain, making him a target for oligarchs as they consolidated power.
“Obviously, for any funding, there’s baggage,” said Rachlin. “There are those who are going to hate Soros.”
The decision to funnel the $30 million to not only combating antisemitism but also fighting anti-Muslim hate emphasized what the foundation sees as the need for Jewish and Muslim organizations to work together. “We’ve seen this alarming intensification of antisemitism over the past few years, and at the same time the explosion of anti-Muslim hate,” said Sean Savett, a spokesperson for Open Society. “It just feels like we’ve gone back 10 or 15 years in this country.”
Alex Soros is married to Huma Abdein, a longtime advisor to Hillary Clinton, who is Muslim, which he referenced in his announcement video. “Discrimination and hate aren’t abstract concepts to me or my family,” he said.
The Jewish Council for Public Affairs, another one of the grantees, helped organize a statement from the Leadership Conference on Civil and Human Rights, a major coalition of legacy civil rights groups, following the firebombing attack in Boulder, Colorado, last spring, and has partnered with the Muslim Public Affairs Council.
“Post-Oct. 7, we’re seeing extreme voices on both ends of the political spectrum exploit the conflict to pit our communities against each other,” said Amy Spitalnick, CEO of JCPA.
Open Society is also funding the Jewish Social Justice Roundtable, a coalition of nearly 70 mostly progressive Jewish organizations that executive director Abby Levine said had recently focused more specifically on addressing antisemitism.
The post Alex Soros commits $30 million to organizations fighting antisemitism — and its weaponization appeared first on The Forward.
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Here Are Some Positive Local Developments in Support of Israel You Haven’t Heard About
Tennessee State Capitol Building in Nashville. Photo: Andre Porter/Wikimedia Commons.
On April 27, 2026, Tennessee Governor Bill Lee (R) signed legislation requiring state agencies to use the geographic name “Judea and Samaria” instead of “West Bank” in official state materials. Known as the “Recognizing Judea and Samaria Act,” the law asserts that these terms are historically and Biblically accurate.
Just the week before, the members of the Arizona House passed a nonbinding resolution saying the same thing, after the Arizona Senate approved the legislation in February.
These pro-Israel bills earned little press in the Jewish community and even less in the general media outside of Tennessee and Arizona. Americans of all faiths who support Israel should applaud the lawmakers in both Arizona and Tennessee for their leadership and commitment to historical truth. At a time of increasing misinformation and the targeting of Israel, this bill sends a clear message about the significance of recognizing the Jewish people’s deep ties — dating back to Biblical times — to the Land of Israel.
The city of Hebron is in Judea and is the ancient resting place of Abraham and Sarah, Isaac and Rebecca, and Jacob and Leah. There are so many other links and ties proving the deep and continuous Jewish presence in the land, and these bills acknowledge that.
What’s more, this is a defeat for anti-Israel radicals in Tennessee who fought against the bill. The New York Times reported about those efforts: “The day of lobbying this month in the State Capitol in Nashville, coordinated by the American Muslim Advisory Council, attracted more than 100 Muslim students and community leaders.”
One year ago, Arkansas state legislators passed their “Recognizing Judea and Samaria Act,” following a 2023 Arkansas General Assembly resolution urging the use of the term “Judea and Samaria” instead of “the West Bank” in official state language.
While it can be argued that Arkansas, Tennessee, and Arizona are right leaning states, they often have Democratic or moderate trends and representatives. For example, from December 2020 through the beginning of 2023 neither of Arizona’s two senators were Republican. While Arizona Republicans control the state legislature, the margin is far from wide with just a handful of seats separating the parties.
Given the unprecedented levels of anti-Israel activity in both parties and the fact that anti-Zionists radicals are winning the anti-Israel legislation fight in far too many parts of the country, the question of how these seemingly symbolic wins matter is a legitimate one to ask.
Tip O’Neill, the Speaker of the House from 1977 to 1987, is remembered for coining the saying that “all politics is local.” From Jimmy Carter to Barack Obama, how many politicians serve early in their careers in their state legislatures? What’s more, these efforts force anti-Israel activists to play defense and occupy their time with things other than BDS, as was the case in Tennessee.
These are the kinds of innovative, accessible, and positive initiatives that the pro-Israel community should pursue much more frequently. Our confidence has been shaken by the harsh criticism of Israel from far too many on Capitol Hill, and these local efforts have been missing from our playbook for much longer than may have been reasonable. If only a handful more states enact such legislation, it will still be well worth it. Correcting false narratives and fighting for a cause you believe in is always worth it.
Moshe Phillips is national chairman of Americans For A Safe Israel, AFSI, (www.AFSI.org), a leading pro-Israel advocacy and education organization.