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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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Israelis and Americans deserve to know why they are still at war

Israelis have once again been asked to live under the shadow of war. Sirens and missiles punctuate sleepless nights. Families sleep beside safe rooms. Children measure their days between alarms.

People will endure that, when they believe there is a purpose behind the sacrifice.

Yet three weeks into the current confrontation with Iran, Israel’s government hasn’t offered anything resembling such clarity. Nor has that of the United States. And as the costs of war accrue in both countries — with Americans worrying about forces deployed across the region, and paying the price of the conflict at the gas pump — citizens of both countries deserve something basic from their leaders: a direct, compelling explanation of what this war is supposed to achieve.

In a democracy, citizens who are sending their children to shelters and their soldiers to the front absolutely have the right to know the objectives of a war. Yes, you cannot reveal operational details that could endanger pilots, intelligence sources, or soldiers in the field.

But explaining the purpose of a war is not the same thing as revealing tactics. Israeli Prime Minister Benjamin Netanyahu and U.S. President Donald Trump aren’t exhibiting prudence by keeping things, as the Forward‘s Arno Rosenfeld wrote, “incoherent.” Instead, they’re showing contempt for those they govern.

The hubris would be troubling even if either government in question enjoyed broad public trust. But neither Netanyahu nor Trump are leaders who command such confidence. And the arrogance that has infected even officials under them reflects a deeper pattern that has long defined both men’s leadership: an extraordinary sense of entitlement to power.

An Israel defined by hubris

Many Israelis believe that Netanyahu bends the truth routinely and will do almost anything to remain in power. Under those circumstances, demanding blind faith in this war is insulting.

Consider the extraordinary elasticity of the government’s claims. In June, after the earlier 12-day confrontation with Iran, Netanyahu declared that Israel had pushed back Iran’s missile and nuclear threats “for generations.”

If anyone made the mistake of believing him at the time, it is now obvious that he was lying. Iran still possesses missiles, which we know, because they have rained down on Israel throughout this war. If this conflict is now necessary to confront the very same dangers, the public deserves an explanation of what exactly happened to the supposed “generations” of security their leader had promised.

Yet instead of engaging with tough questions from the press about why Israel engaged in this war, what its goals are, and when it will end, Netanyahu has opted to exclusively discuss the war on friendly platforms. There are social media videos produced by his team, which are pure propaganda; the rare stage-managed “news conference,” usually with the few questioners selected in advance; and a studious avoidance of interviews with the Israeli media — with the sole exception of the pro-Netanyahu Channel 14.

Incredibly, when asked by a reporter from Haaretz a few days ago what the goals of the war were — and why no explanation has been offered to the citizens of the country — Government Secretary Yossi Fuchs actually had the temerity to respond that, in his eyes, citizens don’t need to know about those goals. Some have been set, he said, but they are confidential.

This posture invites, of course, even more suspicion.

Muddled American messaging

If Netanyahu says too little, Trump, on the American side, possibly says too much.

He speaks constantly about the war, yet always seems to struggle with precision or coherence.

One day he suggests the conflict could last a long time. The next he says he thinks it may end soon. When asked about terrorism that could follow escalation, he shrugs that “some people will die.”

This is not surprising; Trump’s rhetoric on these things has always been belated, confused and focused on spectacle. Within hours of the bizarre American seizure of Venezuelan President Nicolás Maduro — a reprehensible figure but still the head of a sovereign state — Trump appeared on television explaining that the U.S. needed access to Venezuelan oil.

With short-term operations like that in Venezuela, Trump’s inability to explain why the U.S. needed to engage, and outline what Americans can expect going forward, was less glaring. Now, as he waffles between demanding NATO allies come to aid the war and insisting their help isn’t needed; bizarrely declares the war will end “when I feel it in my bones”; and makes clear that the war was initiated with no strategic foresight, it’s impossible to ignore

So Americans, like Israelis, are left struggling to understand what exactly their government is trying to accomplish. And while in Israel the war is still broadly supported — so great is the anger at the Iranian regime, and so effective has been Israel’s missile defense — that is hardly the case in the U.S.

The blame game

The risks of a war defined by ever-moving goalposts and a deliberately obscure timeframe are obvious and terrifying. Just look at the war in Gaza.

That conflict dragged on for nearly two years, accompanied by repeated declarations that Hamas would soon be eliminated. Today, Hamas still exists. Yet the government has offered no serious accounting of that reality. On the way to this endgame, in which the status quo has ended up preserved but with Gaza in ruins, Netanyahu repeatedly blocked off-ramps. He was clearly indifferent to the widespread perception that he was using the continuation of the war to avoid accountability: he explicitly and shamelessly argued that spectacular breakdown on Oct. 7 could not be investigated while the war continued.

In fact, he is using the exact same playbook in this new war, arguing last week — with Trump’s support — that Israeli President Isaac Herzog should issue him a pardon in his ongoing corruption trial so that he can focus on the war.

Some Israelis now genuinely fear that prolonged emergency conditions could become politically convenient. Netanyahu’s critics openly speculate that a monumental national crisis might provide justification to delay or manipulate elections — as Netanyahu is obsessed with remaining in power and is badly behind in the polls.

In the U.S., this fumbling has opened the door to an alarming new reality: one in which Israel and its international supporters are blamed for dragging the U.S. into war. On Tuesday, Joe Kent, director of the National Counterterrorism Center, resigned over the war with a public letter making unproven allegations that Trump fell prey to an Israeli “misinformation campaign that wholly undermined your America First platform.” There is a clear risk that such rhetoric, fueled by the sense of directionlessness in this war, will increase already surging antisemitism.

The paradox of justification

Netanyahu and Trump’s failure to clearly justify the war does not mean that the Iranian regime deserves indulgence.

Tehran has brutalized its own citizens for decades and exported violence throughout the Middle East. Through Hezbollah in Lebanon, Hamas in Gaza, the Houthis in Yemen, and Shiite militias in Iraq, it has helped fuel conflicts that have cost countless lives. The regime has given the world many reasons to wish for its disappearance.

For the past month I have been arguing relentlessly that the Iranian regime has forfeited any claim to sympathy and that its actions have justified the Israeli and U.S. attack.

A long war determined to bring the regime to its knees may not be fundamentally unjustified. But requiring blind faith in the leaders prosecuting that war is.

The post Israelis and Americans deserve to know why they are still at war appeared first on The Forward.

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Trump Official Resigns Over Iran War, Blames Israel

Mattie Neretin - CNP/Sipa USA via Reuters Connect

Mattie Neretin – CNP/Sipa USA via Reuters Connect

A senior U.S. counterterrorism official resigned Tuesday in protest of President Donald Trump’s military campaign against Iran, accusing Israel of playing an outsized role in pushing the United States into conflict.

Joe Kent, director of the National Counterterrorism Center, said he could not support the war, arguing Tehran posed “no imminent threat” to the United States. But it was Kent’s broader assertion, that pressure from Israel and pro-Israel voices influenced the decision to go to war, that drew swift pushback from the White House and national security experts.

In his resignation, Kent also drew parallels to the Iraq War, suggesting that similar dynamics shaped both conflicts, arguing that Israel pushed the US into the conflict. His comments revived long-running debates about how U.S. intelligence and foreign alliances factor into decisions to use military force, though many officials and analysts have rejected such comparisons as misleading.

“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in his resignation letter. 

Kent further claimed that he lost his wife in a “war manufactured by Israel.” Kent’s wife, Shannon Kent, died in 2019 when an ISIS suicide bomber detonated an explosive device during a U.S. military operation during the Syrian Civil War. Kent’s assertion suggests that Israel started the Syrian Civil War is completely unfounded. However, the notion that Israel controls the ISIS terror group is a popular conspiracy online.

The Trump administration forcefully disputed Kent’s claims, maintaining that the decision to strike Iran was based on credible intelligence about threats to U.S. forces and interests in the region. Trump dismissed Kent as “weak on security,” defending the operation as necessary to deter Iranian aggression and protect American personnel and allies.

Karoline Leavitt, White House Press Secretary, lambasted Kent’s letter as inaccurate . 

“The absurd allegation that President Trump made this decision based on the influence of others, even foreign countries, is both insulting and laughable. President Trump has been remarkably consistent and has said for DECADES that Iran can NEVER possess a nuclear weapon,” she wrote. 

National security experts and former officials also criticized Kent’s framing, arguing that it oversimplifies the policymaking process and risks promoting narratives that inaccurately portray Israel as driving U.S. military decisions. They emphasize that while Israel is a close ally that shares intelligence and strategic concerns, particularly regarding Iran’s nuclear ambitions and support for proxy groups, decisions to go to war are made by U.S. leadership based on American intelligence assessments.

Israel has long warned about the threat posed by Iran’s regional activities, including its backing of armed groups hostile to both Israeli and U.S. interests. Those concerns are broadly shared across multiple U.S. administrations and within the intelligence community, regardless of political party.

Kent’s resignation marks the most significant internal break so far over the Iran conflict and highlights growing divisions within the administration and across Washington. While some critics of the war have echoed his concerns about the lack of an imminent threat, others have expressed alarm at his decision to center Israel in his critique, warning that such claims can distort public understanding of how U.S. foreign policy decisions are made.

Kent came under fire during his confirmation process over his reported connections to white supremacists Nick Fuentes and Greyson Arnold. Kent admitted that he had conversations with Fuentes over social media strategy. However, Kent later distanced himself from Fuentes and repudiated his views. 

Kent also holds other unorthodox foreign policy viewpoints, such as a relatively forgiving posture towards Russia’s invasion of Ukraine. In April 2022, following Moscow’s invasion of Ukraine, Kent argued that Putin was “very reasonable” and accused the US foreign policy establishment of aggravating Russia into war. 

Kent’s comments on Tuesday drew widespread backlash from many who accused him of peddling antisemitic tropes. Ilan Goldberg, Senior Vice President and Chief Policy Officer  of liberal pro-Israel organization J-Street, praised Kent for leaving the administration, but added “the antisemitic stuff in here blaming Israel for the Iraq war and a secret conspiracy of the media and Israelis to deceive Trump into going to war with Iran is ugly stuff that plays on the worst antisemitic tropes.”

“Donald Trump is the President of the United States and he is the one ultimately responsible for sending American troops into harms way,” Goldberg added. 

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UK Hate Crime Prosecutions Reveal Stark Disparities Between Muslim and Jewish Victims

Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso

Hate crimes against Muslims in the United Kingdom are nearly twice as likely to result in prosecution as those targeting Jews, newly released figures show, exposing a striking imbalance in how justice is ultimately delivered.

According to data compiled by the British Home Office, the government department responsible for policing and security, figures on hate crime offences recorded over the past year show that Muslim victims of Islamophobic attacks were 76 percent more likely to see their attackers prosecuted than Jewish victims of antisemitic attacks.

Across the United Kingdom, 6.7 percent of hate crimes targeting Muslims led to a charge or summons — around one in 15 cases — compared with just 3.8 percent of offences against Jewish victims, or roughly one in 26, over the period from April 2024 to March 2025.

The gap is particularly stark in certain offences. Religiously aggravated assaults without injury against Muslims were over six times more likely to lead to prosecution, with 6.3 percent of cases resulting in charges compared with just 1.1 percent for Jewish victims.

Similarly, racially or religiously aggravated criminal damage was around four times more likely to result in charges, at 3.4 percent versus 0.8 percent.

Although 4,478 religious hate crimes were reported against Muslims compared with 2,873 against Jews, the smaller size of the Jewish population means such offences are far more concentrated and statistically significant. By raw population, the contrast is stark: around 3.9 million Muslims live in England and Wales, compared with 287,360 Jews

The Home Office’s data also reveals that Jewish people are disproportionately targeted, experiencing religious hate crimes at a rate roughly ten times higher than Muslims.

The Crown Prosecution Service (CPS) — the body responsible for bringing criminal cases in England and Wales — said comparing crime reports with prosecutions is difficult because cases can only proceed once police submit sufficient evidence for a charging decision.

According to the CPS, a record number of hate crime cases were referred by police last year, with 11,140 defendants prosecuted for racially flagged offences, resulting in a charge rate of 87.1 percent and a conviction rate of 85.2 percent.

In the UK, the Community Security Trust (CST) — a nonprofit charity that advises Britain’s Jewish community on security matters — recorded 1,521 antisemitic incidents from January to June last year. This was the second-highest number of antisemitic crimes ever recorded by CST in the first six months of any year, following 2,019 incidents in the first half of 2024.

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