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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Condemnation and Applause in Latin America after US Seizes Venezuela’s Maduro
Venezuelans gather to celebrate, after US President Donald Trump said that the US attacked Venezuela and deposed its President Nicolas Maduro, in Santiago, Chile January 3, 2026. Photo: REUTERS/Pablo Sanhueza
Latin American leaders were divided between condemnation and jubilation in the wake of a surprise attack on Venezuela early on Saturday that US President Donald Trump said resulted in the capture of Venezuelan leader Nicolas Maduro.
While much of the region has long been wary of a return to US interventions throughout the 20th century that helped install authoritarian governments from Chile to Honduras, Maduro – who presided over his country’s social and economic collapse – was an increasingly unpopular and isolated leader.
Many Latin American countries have also experienced a shift in recent elections to more right-leaning governments, many of whose leaders view the US-backed military regimes of the last century as necessary bulwarks against socialism.
In a sign of the economic pain faced under Maduro, nearly 8 million Venezuelans have fled the country since 2018, with 85 percent of them migrating to neighbors in Latin America and the Caribbean, according to the UN’s International Organization for Migration.
Many countries in the region have experienced surges in organized crime in recent years and the specter of Venezuela’s Tren de Aragua gang has loomed large over voters’ minds, leading to a rise in politicians vowing to crack down on crime and immigration.
While few leaders will shed serious tears about Maduro’s ousting, governments in the region will react along political lines, said Steven Levitsky, a professor and director of Harvard’s David Rockefeller Center for Latin American Studies.
“I think you’ll see right-wing governments applaud because that’s what they do. You’ll see left-wing governments criticize because how could they not?” Levitsky said.
REACTIONS SPLIT ALONG IDEOLOGY
The strongest condemnation of the attack came in a string of posts on X from neighboring Colombia’s President Gustavo Petro, a leftist who has frequently clashed with Trump and has also been threatened by the US president.
“The Colombian government rejects the aggression against the sovereignty of Venezuela and Latin America,” Petro said in one message, while calling for an immediate meeting of the United Nations Security Council, of which Colombia is a member.
His Brazilian counterpart, Luiz Inacio Lula da Silva, echoed Petro’s comments.
“The bombings on Venezuela’s territory and the capture of its president cross an unacceptable line,” Lula said in a statement.
Chile’s outgoing President Gabriel Boric condemned the attack but President-elect Jose Antonio Kast, who rose to power by promising to crack down on migration and crime, said in a post on X that Maduro’s arrest was great news for the region.
“Now begins a greater task. The governments of Latin America must ensure that the entire apparatus of the regime abandons power and is held accountable,” said Kast, who will be sworn in on March 11.
In Mexico, President Claudia Sheinbaum also condemned the US intervention in Venezuela. Asked about comments Trump made on Saturday to Fox News, when he said the US has offered to “take out the cartels” in Mexico and that “we have to do something,” Sheinbaum replied that Mexico has a very good relationship with the US on security matters.
ARGENTINA, ECUADOR BACK ACTION
Argentina’s President Javier Milei, Trump’s closest ally in the region, has long criticized Maduro and posted videos and statements on X in favor of the attack.
In Ecuador, right-wing President Daniel Noboa said Venezuelans opposed to Maduro and his political godfather Hugo Chavez have an ally in Ecuador.
“All the criminal narco-Chavistas will have their moment,” Noboa said on X. “Their structure will finally collapse across the continent.”
Protests both in favor and against the strikes in Venezuela have been scheduled in Buenos Aires and other cities across the region.
The capture of Maduro by US forces “is one of the most momentous decisions in the history of US-Latin America relations,” said Brian Winter, editor-in-chief of Americas Quarterly and vice president of policy at Americas Society/Council of the Americas.
“The operation confirms return of Washington as policeman in its ‘sphere of influence,’ an idea that defined much of 19th and 20th centuries but had faded since (the) end of the Cold War,” Winter said in a post on LinkedIn.
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Democratic US Lawmakers Say They Were Misled on Venezuela, Demand a Plan
US Senate Majority Leader Chuck Schumer (D-NY) holds a press conference in the US Capitol in Washington, DC, April 23, 2024. Photo: Annabelle Gordon / CNP/Sipa USA via Reuters Connect
Democratic members of the US Congress said on Saturday that senior officials of President Donald Trump‘s administration had misled them during recent briefings about plans for Venezuela by insisting they were not planning regime change in Caracas.
The US attacked Venezuela and deposed its long-serving President Nicolas Maduro in an overnight operation, in Washington’s most direct intervention in Latin America since the 1989 invasion of Panama.
Senator Chuck Schumer of New York, the Democrats’ leader in the Senate, said he had been told in three classified briefings that the administration was not pursuing regime change or planning to take military action in Venezuela.
“They assured me that they were not pursuing those things,” Schumer said on a call with reporters. “Clearly they’re not being straight with the American people.”
Schumer said he had not been briefed by Saturday afternoon and called for the administration to fill in not just congressional and intelligence committee leaders, but also all lawmakers by early next week.
“They’ve kept everyone in the total dark,” he said.
Lawmakers said they wanted more guidance on Trump‘s plans for Venezuela, after he told reporters he would put the country under US control, for now.
“No serious plan has been presented for how such an extraordinary undertaking would work or what it will cost the American people. History offers no shortage of warnings about the costs – human, strategic, and moral – of assuming we can govern another nation by force,” said Senator Jack Reed of Rhode Island, the top Democrat on the Senate Armed Services Committee.
The Senate is due to vote next week on whether to block further military action against Venezuela without congressional approval.
In briefings in November and December by officials including Secretary of State Marco Rubio and Secretary of Defense Pete Hegseth, lawmakers said they were told repeatedly that there were no plans for a land invasion inside Venezuela and that the administration was not focused on regime change.
“Instead, the Administration consistently misled the American people and their elected representatives,” Senator Jeanne Shaheen of New Hampshire, the top Democrat on the Senate Foreign Relations Committee, said in a statement.
The Pentagon, State Department and White House did not immediately respond to a request for comment.
SOME LAWMAKERS SAY ADMINISTRATION LIED
Several lawmakers said they felt they had been lied to.
“The Administration lied to Congress and launched an illegal war for regime change and oil,” Democratic Representative Don Beyer of Virginia said on X. Beyer’s district includes the Pentagon, just across the river from Washington.
At a news conference on Saturday, Trump said Congress had not been kept fully informed because of concerns that word about his plans would get out. “Congress does have a tendency to leak,” Trump told reporters.
Members of Congress, including some of Trump‘s fellow Republicans as well as Democrats, had been clamoring for more information about his strategy toward the oil-rich South American nation since September, when he began a military build-up in the Caribbean and ordered strikes on boats he said were carrying drugs.
“When we had briefings on Venezuela, we asked, ‘Are you going to invade the country?’ We were told no. ‘Do you plan to put troops on the ground?’ We were told no. ‘Do you intend regime change in Venezuela?’ We were told no,” Democratic Representative Seth Moulton of Massachusetts said on CNN. “So in a sense, we have been briefed, we’ve just been completely lied to.”
Lawmakers said they were not briefed before the operation, although Rubio called some members of Congress after it took place. There were no briefings for lawmakers scheduled by Saturday afternoon. Republican congressional leaders said they hoped to arrange some after lawmakers return to Washington on January 5 following their year-end recess.
Most Republicans praised Trump‘s action and have declined to discuss what has been said in classified briefings.
“President Trump‘s decisive action to disrupt the unacceptable status quo and apprehend Maduro, through the execution of a valid Department of Justice warrant, is an important first step to bring him to justice for the drug crimes for which he has been indicted in the United States,” said Senate Republican Majority Leader John Thune of South Dakota.
Members of Congress have long accused presidents from both parties of seeking to sidestep the Constitution’s requirement that Congress, not the president, approve anything other than brief and limited military action needed to defend the United States.
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Israeli Leadership Hails Trump for ‘Brave, Brilliant’ Venezuela Operation
Photo of Maduro in U.S. custody shared by Trump. Photo: i24 illustration.
i24 News – Israel’s prime minister and foreign minister issued high praise to US President Donald Trump following the successful operation on Saturday to capture Venezuelan dictator Nicolas Maduro.
“Israel commends the United States’ operation, led by President Trump, which acted as the leader of the free world,” Gideon Sa’ar, the Jewish state’s top diplomat, wrote on social media. “At this historic moment, Israel stands alongside the freedom-loving Venezuelan people, who have suffered under Maduro’s illegal tyranny.”
“Israel welcomes the removal of the dictator who led a network of drugs and terror and hopes for the return of democracy to the country and for friendly relations between the states,” he further added.
The statement came hours after Maduro and his wife were seized in an overnight operation.
“This was one of the most stunning, effective and powerful displays of American military might and competence in American history,” Trump told reporters at his Mar-a-Lago resort.
Benjamin Netanyahu, meanwhile, hailed Trump’s “bold and historic leadership on behalf of freedom and justice.”
“I salute your decisive resolve and the brilliant action of your brave soldiers,” the premier added.