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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress.
(JTA) — Dan Bilzerian, the mega-influencer who’s spread conspiracy theories about Jews and said he wants to “kill Israelis,” is running for Congress.
Bilzerian registered this week to run in the Republican primary against the Jewish far-right firebrand Rep. Randy Fine in Florida’s sixth district. Bilzerian initially gained fame for his Instagram photos alongside bikini-clad women but has since become a vocal critic of Israel and Jews — and has repeatedly called Fine a “fat Jew” in the lead-up to his campaign launch.
In a TMZ interview after Bilzerian announced his candidacy, the outlet’s Jewish founder, Harvey Levin, questioned the influencer on whether his use of the phrase “fat Jew” was antisemitic.
“[Fine] literally talks about how Muslims are lower than dogs, so, is that Islamophobic?” Bilzerian shot back. Fine drew bipartisan criticism for his comments earlier this year.
“Yes,” TMZ’s Levin and Charles Latibeaudiere responded. (Bilzerian added that Fine “tweets that, and he’s a senator,” though Fine is actually a member of the U.S. House of Representatives who was formerly a state senator.)
Bilzerian responded to a follow-up question by denying that he’s antisemitic — and questioning the term “antisemitism” altogether, saying it’s been “hijacked to only talk about Jews.”
“No, I’m not antisemitic. I think that that’s kind of a made-up term, I think the Palestinians are the real Semites,” Bilzerian said.
“Was Hitler antisemitic?” Levin asked.
Bilzerian did not say.
“Like I said, the term is focused solely on Jews, but actual Semites are the Arabs,” he answered. “And Palestinians are Semites as well. They actually have more DNA lineage to that region than any of the Eastern European Ashkenazi Jews that have taken it from them.”
The comments were nothing new for Bilzerian, who has 30 million followers on Instagram and 2 million on X. He regularly tweets opinions like “Jewish supremacy is the greatest threat to the world today,” questions the accuracy of the statistic that 6 million Jews died in the Holocaust, and reposts clips of avowed antisemite Nick Fuentes.
But now, Bilzerian’s foray into electoral politics could serve as a test of the popularity of an emerging, anti-Israel faction within the Republican party headlined by figures like Tucker Carlson and Fuentes, who’ve espoused conspiracy theories about Jews.
Those figures’ opposition to the war in Iran have sped up their dissent from President Donald Trump. During the TMZ interview, Bilzerian said Fine should be tried for treason for putting “Israel before America,” and also criticized Trump for being “Israel first.” He has tweeted that Trump “needs to be impeached.”
(Ironically, Fine introduced a bill that would ban dual citizens from serving in Congress, and Bilzerian is a dual American-Armenian citizen.)
Bilzerian is not the only anti-Israel Republican challenger to Fine, a staunch Israel supporter who’s been backed by AIPAC and the Republican Jewish Coalition.
“I appreciate @DanBilzerian‘s zeal to take @RepFine out of Congress. I’ve been working tirelessly for one year on the same goal,” wrote Aaron Baker, who’s been endorsed by the Anti-Zionist America PAC. “I would however also appreciate if Dan ran for FL-16 much closer to where he grew up. Make @AIPAC spend $ defending more seats. Divide and conquer.” FL-16’s current representative, Vern Buchanan, was endorsed by AIPAC in 2024.
But Bilzerian, with his 29.6 million followers on Instagram and 2.1 million on X, brings a larger national audience to the congressional primary.
“I’d never heard of this guy before, until a couple of days ago, but having watched your interview, it’s clear that he simply doesn’t like Jews. In America you’re allowed to do that,” Fine said on a TMZ appearance following Bilzerian’s. But, he continued, “I don’t think it’s going to work out to become a congressman, having that perspective.”
Bilzerian gained many of his followers when he was the “king of Instagram,” posting photos of himself surrounded by scantily clad women, sports cars and with large guns. In June 2015, Bilzerian said he would be running for president, though by December he’d gotten behind the candidacy of Trump.
Before that, he’d served four years in the U.S. Navy starting in 1999, and dropped out of the University of Florida to play professional poker. His father, Paul Bilzerian, is a businessman who, as a corporate takeover specialist, was sentenced to four years in prison for federal crimes including fraud and criminal conspiracy.
In the months after Hamas’ Oct. 7 attack and the ensuing war in Gaza, Bilzerian’s social media presence began taking its current shape of focusing predominantly on Israel and, eventually, Jews.
“Do you think the Israeli attacks on Gaza are justified or f–ked up?” Bilzerian asked his followers on Nov. 6, 2023. By 2024, the occasional surveys he took of his followers became pointedly focused on Jews.
“Who causes the majority of the worlds problems,” he asked, with users overwhelmingly voting for the multiple-choice option “16 million Jews.”
In January 2025, Bilzerian asked his followers whether Hitler was a “good person,” a “terrible person,” or if they didn’t know. A third of the 178,000 voters said Hitler was a “good person,” and another 23% said they didn’t know.
Bilzerian laid out his views on Jewish people in a 2024 interview with conservative commentator Patrick Bet-David, during which he said Jews “knew about 9/11” and “had JFK assassinated.”
Later that year, conservative media personality Piers Morgan asked Bilzerian how many Jews he believed died in the Holocaust.
“I don’t know, but I would bet my entire net worth that it was under 6 million,” Bilzerian said.
According to FEC filings, Bilzerian’s campaign treasurer is Patrick Krason. Krason was also the treasurer for the short-lived presidential campaign of Ye, formerly known as Kanye West, another public figure who’s spread conspiracy theories about Jews.
Bilzerian has promoted the “Great Replacement” conspiracy theory, claiming that Jews control the media and are using that position to push an “anti-white agenda” and replace whites with non-white immigrants.
“It started with the jewish owned news stations telling us ‘white supremacy is the greatest threat to America,’” Bilzerian wrote last year. “Whites were replaced in movies & streaming networks. Then the Jewish exec run Blackrock forced DEI on all major corps.”
Bilzerian often cites passages from the Talmud to make claims about Jewish beliefs, such as that Jews approve of stealing and raping as long as the crimes are committed against non-Jews. Other figures like Candace Owens have similarly taken passages from the Talmud, but rabbis have criticized those figures for using quotes that are mistranslated and often taken out of context from the text, which includes centuries of rabbinic debates and is not a formal code of laws.
During a stream with the influencer Sneako, who has also spread antisemitic conspiracy theories, Bilzerian said he supports “exterminating Israel” and that he “would sign up tomorrow and go f—king put boots on the ground and go f—king kill Israelis.”
“Give me a rifle and send me the f–k over there,” he said, adding, “I truly believe that the majority of that country is evil.”
On Morgan’s show, Bilzerian said Judaism innately promotes “Jewish supremacy,” and pointed to the State of Israel as being the result of that ideology.
“Israel is a manifestation of that religion,” he said. “And I think that religion is terrible.”
This article originally appeared on JTA.org.
The post Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress. appeared first on The Forward.
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After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide
(JTA) — After Tom Malinowski narrowly lost a primary in which AIPAC spent $2.3 million against him, critics said AIPAC’s plan backfired as it had inadvertently boosted a candidate farther from its pro-Israel agenda.
Now, Malinowski has thrown his support behind that victor, the Bernie Sanders-backed progressive Analilia Mejia.
“A couple of months ago, Analilia and I were rivals for the Democratic nomination,” Malinowski said in a video posted on Thursday afternoon. “Together, we are here united as Democrats in common cause.”
The video, which featured a friendly Malinowski and Mejia seated next to each other, was released ahead of her special election next week, and emphasized the need for Democrats to “take back the House.” Neither politician mentioned Israel or AIPAC in the video, though both politicians slammed the lobbying group following their tight primary race.
After Mejia’s victory back in February, AIPAC brushed off criticism that its attack ads against Malinowski — who describes himself as “pro-Israel” but crossed the group’s red line of supporting conditions on military aid — inadvertently contributed to Mejia’s win. Mejia has been harsher in her criticism of Israel and, unlike Malinowski, refers to its war in Gaza as a “genocide.”
But Mejia, an AIPAC spokesperson said, was only nominated for a special election that would fill the seat vacated by Gov. Mikie Sherrill through the end of 2026.
“The real race for the full congressional term is in the June primary, and we’re going to take a close look at that,” said Patrick Dorton, spokesperson for AIPAC’s super PAC, the United Democracy Project.
But if AIPAC had its sights set on supplanting Mejia come June, those plans may have been complicated by her newfound support from Malinowski, a popular politician in New Jersey’s 11th Congressional District.
Meanwhile, on Friday morning, Mejia was endorsed by J Street, the liberal pro-Israel group that supports a growing number of candidates who back conditions on military aid to Israel. J Street’s president, Jeremy Ben-Ami, blasted AIPAC in a Substack column following the February primary. He also wrote positively about Malinowski, but did not mention Mejia in the column.
“I look forward to working in partnership in our shared commitment against antisemitism, bigotry and hate,” Mejia wrote, accepting J Street’s endorsement.
On Tuesday, Mejia appeared at Temple Ner Tamid, a Reform synagogue in Bloomfield, New Jersey, for a conversation with its rabbi about issues of Jewish concern including Israel and synagogue security. (Joe Hathaway, the Republican nominee, joined the congregation for a conversation the night before.)
“I’m running for congress to give every person in NJ-11 a voice – that’s why I’m committed to listening to folks from every corner of our community,” Mejia wrote after the event.
This article originally appeared on JTA.org.
The post After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide appeared first on The Forward.
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US Intelligence Indicates China Preparing Weapons Shipment to Iran
The Pentagon building is seen in Arlington, Virginia, U.S. October 9, 2020. Photo: REUTERS/Carlos Barria
US intelligence indicates China is preparing to deliver new air defense systems to Iran within the next few weeks, CNN reported late on Friday, citing three people familiar with recent intelligence assessments.
The network said there are indications that Beijing is working to route the shipments through third countries to mask their origin.
The US State Department, the White House, the Chinese embassy in Washington and China’s foreign ministry did not immediately respond to Reuters requests for comment.
Beijing is preparing to transfer shoulder-fired anti-air missile systems known as MANPADs, CNN said, citing sources it did not name.
The US and Iran are set to hold high-level negotiations on Saturday in Pakistan’s capital Islamabad, seeking ways to end their six-week-old war.