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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Antisemitism in Switzerland Hits Alarming Levels as Online Incidents Surge, Reports Warn
A pro-Hamas demonstration in Zurich, Switzerland, Oct. 28, 2023. Photo: IMAGO/dieBildmanufaktur via Reuters Connect
Antisemitism in Switzerland surged to alarming levels last year, with two reports released on Tuesday warning that hostility and violence targeting Jews are intensifying across the country amid the broader fallout from war involving Israel in the Middle East.
On Tuesday, the Intercommunity Coordination Against Antisemitism and Defamation (CICAD) released its 2025 annual report on hate crimes, documenting a 36 percent rise in antisemitic incidents against the local Jewish community in French-speaking Switzerland compared to 2024.
With a total of 2,438 antisemitic acts last year, CICAD’s latest report marks the highest level of such incidents since the organization began monitoring them in 2003.
Based on the latest data, the association warned of a worsening trend, with incidents classified as “grave and serious” rising 16 percent — from 109 cases in 2024 to 127 in 2025.
This week, the Swiss Federation of Jewish Communities (SIG), in collaboration with the Foundation Against Racism and Antisemitism (GRA), also released their annual report on antisemitic outrages in German-, Italian-, and Romansh-speaking Switzerland for the past year.
Their latest data also shows that antisemitism “remains at a persistently high level” across the country, with tensions further fueled by the ongoing war in the Middle East.
“Since Oct. 7, 2023, the war in the Middle East has been the main long-term trigger for antisemitic incidents in Switzerland,” the organizations wrote in their report, referring to the Hamas-led invasion of and massacre across southern Israel more than two years ago.
“This influence remained significant in 2025. No return to pre-Oct. 7 levels has been observed to date,” they continued.
SIG and GRA’s latest report found the biggest surge of antisemitic activity in online spaces, with 2,185 incidents recorded in 2025 — an increase of nearly 37 percent from 1,596 the previous year.
Most incidents took place on the Telegram messaging app, with online newspaper comments coming in second, and the bulk of the reported content centered on conspiracy theories.
With such figures, the report warned that antisemitism is no longer an isolated occurrence but a structural issue, cautioning against the normalization of antisemitic rhetoric.
Even though the study found that real-world antisemitic incidents fell to 177 in 2025 from 221 in 2024 — a decrease of roughly 20 percent — the number remains about three times higher than levels recorded before the Oct. 7 atrocities.
The GRA and SIG urged local authorities to ensure the sustainable protection of Jewish life in Switzerland, calling for long-term security measures, increased investment in prevention and education, and a stronger commitment to monitoring antisemitic threats.
“Effectively combating antisemitism is not a one-off task, but an ongoing responsibility of the state and society,” the report said.
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DOGE Staffers Used ChatGPT to Cut Holocaust History Grants During Counter-DEI Purges: Lawsuit
Elon Musk holds up a chainsaw onstage during the Conservative Political Action Conference (CPAC) in National Harbor, Maryland, US, Feb. 20, 2025. Photo: REUTERS/Nathan Howard
The US Department of Government Efficiency (DOGE) relied on the ChatGPT large language model program when deciding to cut grants for Jewish-related history programs, including one focused on violence against women during the Holocaust, according to a new class-action lawsuit.
DOGE staffer Justin Fox is named as one of the defendants in the suit filed in US federal court on Friday by the Authors Guild, which alleges that he was the one who developed the method of using ChatGPT prompts to determine which grants from the National Endowment for the Humanities (NEH) — also a defendant — to cut in the name of eliminating any programs related to Diversity, Equity, and Inclusion (DEI) initiatives.
Fox said in a deposition that he regarded any grant related to a minority group as qualifying as “DEI” and thus up for elimination. When asked about a grant he chose to cancel related to violence against women during the Holocaust, he responded, “It’s a Jewish — specifically focused on Jewish culture and amplifying the marginalized voices of the females in that culture.” Fox added, “It’s inherently related to DEI for that reason.”
The Trump administration has made a point of targeting DEI programs, especially on university campuses, arguing they foster bigotry by replacing merit with identity-based preferences. Many Jewish groups have criticized DEI initiatives for often excluding Jews, ignoring antisemitism, or characterizing Jews as white “oppressors” rather than as a historically oppressed minority group.
The lawsuit alleges that Fox and his fellow DOGE staffer Nathan Cavanaugh “made and executed the termination decision without any legal authority conferred by Congress. There is no jurisdictional barrier to vacating these unlawful terminations, and permanent relief is warranted.”
One of the projects targeted by DOGE was a translation project titled In the Shadow of the Holocaust: Short Fiction by Jewish Writers From the Soviet Union, which the lawsuit describes as “a critical, annotated translation into English of Yiddish and Russian works written in the aftermath of the most significant Jewish tragedy of the 20th century.”
ChatGPT put the book on the chopping block, stating that “this anthology explores Jewish writers’ engagement with the Holocaust in the USSR.”
According to the suit, the DOGE cuts “are unconstitutional several times over. The record establishes, without genuine factual dispute, that the terminations violated the First Amendment by targeting grants for their viewpoints and perceived political associations; that they violated the equal protection guarantee by classifying grants based on race, sex, and other constitutionally protected characteristics.”
DOGE also allegedly targeted Catholic efforts to promote Holocaust studies. The suit notes that another grant Fox and Cavanaugh chopped was support for the National Catholic Center for Holocaust Education at Seton Hill University.
In a deposition, NEH’s acting chair Michael McDonald said he did not know DOGE had relied on ChatGPT and rejected including Holocaust-related grants under DEI. He also claimed DOGE ignored his disagreements. DOGE possessed the final say about which projects to cut.
In response to the question “In your view, does this grant relate to DEI?” McDonald answered “no.” When the lawyer followed up with “would you consider this to be wasteful spend?” he replied “I would not, no.”
Since the NEH’s founding in 1965, the agency has provided over $6 billion in grants to fund over 70,000 projects in all 50 states.
The lawsuit details that Fox and Cavanaugh lacked “any relevant background in the humanities, public or private grant administration, peer review, or government service of any kind prior to joining the administration.”
According to the filing, the two DOGE staffers met with McDonald and Assistant Chair for Programs Adam Wolfson on March 12. However, Fox and Cavanaugh “entirely controlled the process of selecting grants to terminate and executing the terminations — their approach was top-down, viewpoint- and race-based, and indifferent to the views of NEH leadership or the ordinary processes of grant administration.”
DOGE’s mastermind, billionaire Elon Musk, has a professional rivalry with Sam Altman, the CEO of OpenAI, which developed ChatGPT.
Musk faced multiple controversies last year involving alleged antisemitism, Nazis, and the Holocaust. Following his decision to make a gesture at a Jan. 20 rally which many interpreted as resembling a “Sieg Heil”-style salute, the Anti-Defamation League (ADL) initially defended the billionaire before criticizing his choice to promote Holocaust humor on his X social media platform.
“We’ve said it hundreds of times before and we will say it again: the Holocaust was a singularly evil event, and it is inappropriate and offensive to make light of it. Elon Musk, the Holocaust is not a joke,” Jonathan Greenblatt, the ADL’s CEO and National Director, wrote on X in response to Musk.
Musk faced criticism days later when addressing a gathering of Germany’s far-right Alternative for Germany (AfD) party, where he said, “There is too much focus on past guilt, and we need to move beyond that.” Critics decried the comments, arguing they minimized or dismissed the Holocaust.
“The remembrance and acknowledgement of the dark past of the country and its people should be central in shaping the German society,” Dani Dayan, chairman of Yad Vashem, Israel’s national memorial to the Holocaust, said in response to Musk on X. He warned that not focusing on learning lessons from the past is “an insult to the victims of Nazism and a clear danger to the democratic future of Germany.”
In July, following an upgrade to Musk’s ChatGPT rival Grok, the program began promoting antisemitic conspiracy theories and in one instance labeled itself “MechaHitler.”
Two months later, the Center for Countering Digital Hate (CCDH) and the Jewish Council for Public Affairs (JCPA) released a report revealing the rise of antisemitism on X.
The report utilized OpenAI’s since-discontinued GPT-4o model and drew on a year-long investigation to find that “679,000 posts sampled violate X’s policies on antisemitism, and posts identified as antisemitic got 193 million views in the 11 months of this report, despite X’s promises to limit their visibility. Also, antisemitic conspiracies appear to perform disproportionately well on X, constituting 59% of posts in the sample but 73% of likes.”
The report noted that X had allowed for the rise of so-called “antisemitic influencers” and that “approximately one third of all likes on antisemitic posts were on posts shared by just 10 antisemitism ‘influencers.’ 9 out of these 10 ‘antisemitism influencers’ have more followers on X than any other platform, and 6 out of the 10 are verified on X. 3 out of the 10 profit from paid subscriptions on X.”
Amid the criticism, Musk has denied accusations of antisemitism and said his priority is to make X a bastion of free speech. He visited Israel in late 2023, weeks after Hamas’s Oct. 7 invasion of the Jewish state, and Auschwitz in January 2024. Following the latter trip, Musk said he was “frankly naive” about antisemitism and described himself as “Jewish by association.”
The Tesla CEO and X owner vowed to wear around his neck a dog tag reading “Bring Them Home” that was given to him by a parent of one of the Israeli hostages held in Gaza until all the captives were returned home.
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Trump’s Iran dithering puts Israel in an unprecedented position
Israel today finds itself in an unusual strategic position: It’s fighting a war that could last for weeks — or end almost instantly. And someone else will decide which way things go.
Down one path lies a prolonged campaign against Iran, with the possibility of regime change. Israel’s leaders openly hope that the campaign will enable the Iranian people to overthrow their rulers. Prime Minister Benjamin Netanyahu recently put it bluntly: “Our aspiration is to enable the Iranian people to cast off the yoke of tyranny.”
Down the other is a rapid cessation of the conflict, with incomplete results. President Donald Trump has already suggested that the conflict may be nearing completion. In a Monday interview with CBS News, Trump said bluntly: “The war is very complete, pretty much.”
Yet in the very same news cycle, Trump offered a strikingly different message. When asked whether the war was essentially over or just beginning, he replied: “I think you could say both.” He suggested he was considering the possibility of taking control of the Strait of Hormuz, the critical global oil chokepoint, and warned on social media that if Iran interfered with shipping there, the United States would strike it “20 times harder than they have been hit thus far.”
Those contradictory statements capture the extraordinary ambiguity surrounding the conflict. And that ambiguity has left Israel in a profoundly complicated position. Now, it must be prepared simultaneously for two radically different scenarios: a prolonged war whose outcome could reshape the Middle East, or a sudden declaration that the conflict is over.
A successful start, and mixed outlook
So far, Israeli and American forces have struck deep inside Iran, decapitating the regime and crippling major parts of military infrastructure. Iran has retaliated with missile and drone attacks against Israel, most of which have been intercepted by Israel’s air defenses, but some of which have brought tragedy.
In recent days, Tehran has picked a new supreme leader: Mojtaba Khamenei, a hardliner and the son of the longtime despot killed on the first day of the war.
If the conflict continues on this trajectory, the implications could be enormous. Sustained pressure on Iran could destabilize the regime. Even without that best-case scenario outcome, a prolonged campaign could dramatically weaken the Islamic Republic.
But a long war carries real dangers. Iran still possesses missiles capable of reaching Israel, and has been firing them daily. Israel’s multilayered defense system intercepts most of them, but not all. A cluster missile strike on Monday killed two; if the war continues, more deaths are likely to follow. And the longer the war lasts, the greater the statistical likelihood that one missile will slip through and cause a true catastrophe.
Even without a disaster, the cumulative strain on Israeli society is unmistakable. The acquisition of weapons and callup of reserve troops is further disrupting an economy that has been in various states of disruption since Oct. 7, 2023. It is also measured in the unquantifiable damage that the stress is causing pretty much every person in the country.
Many businesses are closed, and public life is minimal. Missile alerts — often in the middle of the night — repeatedly send millions of civilians into shelters (and, for a privileged minority, reinforced “safe rooms” in their home). Many offices are half empty. Parents struggle to work while caring for children who are afraid to leave the house.
With ordinary life on hold, a prolonged war could therefore become a grinding economic and psychological burden, even if Israel continues to win militarily.
Yet Israelis broadly support the war. A poll last week found that 93% of the populace backs the operation.
How will they respond if Trump abruptly pulls the plug?
War by whim
To a degree that is profoundly unusual in the history of democratic countries, the trajectory of the war depends largely on one person.
Trump has shown himself to be prone to making unilateral decisions with enormous consequences for the international order without undergoing any of the standard processes.
He launched sweeping tariff wars that upended decades of bipartisan policy on the benefits of relatively free trade. He revived the idea that the U.S. should acquire Greenland — and for weeks refused to rule out using force against Denmark, a NATO ally, to achieve that end. Earlier this year, American forces kidnapped Venezuela’s president, after which Trump openly stated that the U.S. needs “access” to the country’s oil resources.
Even the rhetoric surrounding the Iran campaign is sui generis. In recounting why American forces had sunk Iranian naval vessels rather than capturing them, he approvingly relayed that he was supposedly told by commanders that it was simply “more fun to sink them.”
If Trump decides he is done, and the Islamic Republic limps on, Israelis will be left with the frustrating sense of having missed a huge opportunity to fundamentally alter an unacceptable situation in which Iran is constantly scheming to cause harm.
Iran has been, essentially, a fly the size of an elephant buzzing in Israel’s ear. Yes, the war will be spun as victory either way — but if it ends tomorrow, it will end without achieving all it could. And the current state of affairs, in which Israel effectively has a green light from a U.S. president as indifferent to convention as Trump, may not return.
A reopened Lebanon front
One complication that could outlast either of these scenarios is Hezbollah. The Lebanon-based militia, a regional proxy for Iran, joined the fighting almost immediately, launching rockets and drones toward northern Israel. That intervention may give Israel a strategic opportunity to address a problem that has festered since post-Oct. 7 fighting ended on the Lebanon front in November, 2024.
When that conflict concluded, the Lebanese government pledged that it would dismantle and disarm Hezbollah, finally restoring the state’s monopoly on force. In practice, little changed. Hezbollah remained entrenched in parts of central Lebanon, albeit no longer along Israel’s border.
Israeli patience with this renewed status quo has steadily eroded. But the devastation of the Gaza war had badly damaged Israel’s international standing, making Jerusalem see a renewed Lebanon campaign as diplomatically difficult.
Now, the regional picture has shifted. Lebanese officials — including the country’s president — have increasingly signaled that Hezbollah’s continued militarization is unsustainable. Beirut has in recent days already taken steps to curb Iranian influence, including by restricting activity by the Islamic Revolutionary Guard Corps. Senior figures have made clear that Hezbollah’s role as an armed “state within a state” cannot continue indefinitely.
Elements of Lebanon’s government clearly hope Israel might finish a task they cannot accomplish themselves — the decisive debilitation of Hezbollah — though preferably without bringing another devastating war onto Lebanese soil.
What this means: Israel is likely to be at war, in some way or another, for some time to come. Trump may call time on the war with Iran; he has no such power when it comes to Israel’s own border conflicts.
But the biggest challenges, and biggest changes, facing Israel belong with the Iran war, which has the potential to truly redefine the region. Netanyahu may wield some influence over Trump, but the decision rests with the White House.
This is an unprecedented state of affairs in Israel’s history: A perilous war of aggression, conducted without real Israeli control. The cost of this is whiplash, as the country has no choice but to live with both possibilities at once: a long war that could reshape the region — or a sudden declaration that the war has been won. Netanyahu may be able to influence Trump one way or the other — but he won’t make the call.
For Israelis, that is the rub in the hyper-alliance with Trump’s U.S. Next month, as Israel celebrates its 78th Independence Day, that independence will feel a tad fictitious. An extreme dependency lies bare for all to see, and it will outlive Trump. His successor may not be as munificent.
The post Trump’s Iran dithering puts Israel in an unprecedented position appeared first on The Forward.
