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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Women Wage Peace to hold Toronto event in memory of Vivian Silver
By BERNIE BELLAN (Posted MAY 11) In December 2023 we reported on a new fund that was being established in the name of the late Vivian Silver, who was a victim of the Hamas massacre on October 7, 2023.
The announcement of that fund came at a memorial event that was held here in Winnipeg on December 14, 2023. Among those in attendance were Vivian’s two sons: Yonatan and Chen Zeigen.
Vivian Silver was also one of the founders of “Women Wage Peace,” which has recently opened a Winnipeg chapter. Here is how Vivian’s role is described in information provided by Women Wage Peace: “A Canadian-born peace activist, Vivian dedicated her life to pursuing gender equality and fostering dialogue and partnership between Israelis and Palestinian communities. In 2014 she co-founded Women Wage Peace — Israel’s largest grassroots peace movement with recently developed chapters in Australia, Europe, South America, and here in Canada.”
At that December 14, 2023 event in Winnipeg, both of Vivian’s sons spoke of their mother. Here are some excerpts from their remarks:
Chen Zeigen said: We have seen our mother transformed into a symbol, but for us she will always remain a loving mother and grandmother.”
Chen noted that no matter what his mother was doing to help others, family was always important to her. “We’ll keep remembering her for the person she was, in all of her political activities and achievements.… They were part of it. But to me they were kind of secondary,” Chen said.
“She would march for her causes at noon and tuck us into bed at night,” he said. “She would orchestrate international peace rallies during the week and bake elaborate cakes for her grandchildren’s birthdays.”
“Winnipeg was a home away from home for our mother,” he added. “We would come here summers to be with our bobe and zaide” (the late Roslyn and Meyer Silver).
“To us, her sons, it didn’t matter what path we chose in life so long as it was meaningful to us. No matter what we did, she always had a hug for us.”
Yonatan Zeigen added: “It is said that the older you get the harder it is to make meaningful friends. That was not the case with our mother….She served as an unending source of energy and enthusiasm…She saw a mission in remaining involved in kibbutz responsibility.
“Her memory reminds us to keep hoping for a peaceful future,” Yonatan said.
In her name, he added, he and his brother were establishing a fund to recognize those working towards a shared society between Jews and Arabss.The Vivian Silver Memorial Fund. The proceeds will go towards recipients in Israel selected by her sons that exemplify her activism.
On Wednesday, June 4 in Toronto, Women Wage Peace Canada East, sponsored by the New Israel Fund Canada, will be presenting “In her Voice – the Vivian Silver Legacy Event.” The event will be raising funds for the Vivian Silver Impact Award.
We spoke with one of the organizers of the event, Lynne Mitchell, who grew up in Winnipeg with Vivian, having attended Peretz School with her and later, when they were both teens, were involved as president (Vivian) and vice president of Red River Region BBYO.
Lynne was at that December 2023 memorial event in Winnipeg and she recalls discussing – after the event, with Chen and Yonatan, what might be the most appropriate way they could honour Vivian’s legacy
Eventually, as Lynne describes it, the people organizing the Toronto event are sort of a “hodge podge…of Women Wage Peace Canada East, my family, and some grass roots people who wanted to be involved in it, including a Palestinian women – who remembers Vivian.”
“Our lead sponsor is the New Israel Fund of Canada,” Lynne explained, “because Vivian was on their board years ago and their executive director (whose name is Ben Murane) was captivated by her message also.”
“In Her Voice” will feature a variety of different media, including “music and art to create opportunities for reflection, inspiration, and hope.”
There will also be presentations by Vivian’s sons and a number of other speakers, including from a Palestinian woman who worked with Vivian in Israel for many years in NISPED-AJEEC Negev Institute for Peace and Economic Development)
The first recipients of the Vivian Silver Impact Award will also speak on video – one a Palestinian and the other an Israeli Jew.
Lynne Mitchell added that there are two things that the organizers of the event are hoping attendees will take from the event: “What makes a peacemaker and what can I do?”
One of the speakers,, recently arrived from Ramallah, has also long been dedicated to finding a peaceful path forward between Palestinian and Jewish Israelis. Lynne said that he was quite “astonished at how polarized our respective societies are here in Toronto.”
I asked her whether she thought it was any different in any other city and she admitted that it isn’t
But, just to put a more hopeful tinge to the ongoing tension between Canadian Jews and Palestinians, Lynne mentioned something else that is reflective of the willingness of at least some members of both communities to engage in a more meaningful dialogue.
“There are going to be two MCs for the evening,” Lynne noted. One will be her daughter, while the other will be a Palestinian Canadian woman .
There will be at least two members of the Winnipeg chapter of Women Wage Peace coming from Winnipeg to the event: Chana Thau and Esther Blum. In addition, Vivian’s sister Rachelle, along with her husband and one of her grandsons will be coming, along with Vivian’s brother Neil (who lives in Calgary), as well as many cousins of Vivian’s who live in Toronto.
Toward the end of my conversation with Lynne I referred to the terrible rift that had developed within our own Winnipeg Jewish community over BB Camp and said that there are many who have said we should remain silent about everything that’s gone on – to which Lynne responded: “No, we need to learn from it and not condemn each other and silence each other. That was Vivian’s perspective.”
If you are interested in attending or “donating to In Her Voice,” tickets can be purchased online at nifcan.org/inhervoice.
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JACQUELINE HOCHMAN JUNE 7, 1938 – APRIL 1, 2025
Jacqueline “Jackie” Hochman passed away peacefully on April 1, 2025 at the Simkin Centre in Winnipeg at the age of 86.
Jackie was born on June 7, 1938. She is predeceased by her husband Sam, daughter Robyn, parents Samuel and Bertha “Birdie” Niznick, and brother Allyn.
Jackie will be deeply missed by her remaining children, Marshall and Shawn (Karen), her grandchildren, Hannah, Daniel (Jodi), and Freya (and her partner, Spencer), and her great-granddaughter, Haisley.
Her children and grandchildren were her world. Jackie will be remembered for her fierce love and unwavering devotion to family. Sam, her husband of 65 years, loved her with every fibre of his being. May her memory be a blessing. In lieu of flowers, the family kindly requests that donations be made to the Saul and Claribel Simkin Centre.
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Samsung Washing Machine Repair: Frequent Issues and Professional Fixes
When your Samsung washing machine begins acting up, it can throw your entire laundry routine into chaos. Even with cutting-edge technology and sleek designs, these appliances can develop issues that range from minor glitches to major malfunctions. This comprehensive guide will take you through the most common problems encountered with Samsung washers, walk you through initial diagnostic steps, and explain when and why professional repairs become essential. For more detailed repair insights, Discover more here.
Understanding the Challenges
Samsung washing machines are celebrated for their innovative features, energy efficiency, and robust performance. Yet, like all complex machinery, they are susceptible to wear and tear. Users often report issues such as:
- Error Codes: Cryptic digital messages indicating malfunctioning sensors or control board errors.
- Water Drainage Problems: Incomplete draining leading to wet clothes or water pooling in the drum.
- Excessive Vibration or Noise: Unusual sounds during spin cycles, often a sign of imbalance or mechanical wear.
- Leaking Water: Water escaping from the machine, which can damage floors and other nearby surfaces.
- Door Lock or Latch Failures: Problems with door sensors or locking mechanisms that prevent the machine from starting.
- Motor or Pump Issues: Malfunctions that affect the washer’s ability to agitate, drain, or complete cycles properly.
Each of these issues may have different root causes, and understanding them is the first step to determining whether you can fix it yourself or need professional assistance.
Step-by-Step Diagnostic Process
Before jumping into repairs, it is wise to perform a systematic diagnostic check. Begin by noting any error codes displayed on your machine’s control panel. Samsung models typically provide codes such as “4E” (water inlet issues) or “5E” (drainage errors), which can guide your troubleshooting efforts.
Initial Checks:
- Power and Settings: Ensure the washer is properly plugged in and that the selected cycle includes the drain phase.
- Water Supply: Verify that the water inlet is unobstructed and that water pressure is sufficient. Low water pressure can sometimes trigger fill errors.
- Drainage System: Inspect the drain hose for kinks or blockages. Remove any debris that may hinder the water flow.
Advanced Checks: For more persistent issues, consider:
- Cleaning filters and pump components to remove lint or foreign objects.
- Checking sensor contacts and wiring for signs of corrosion or loose connections.
- Observing the machine during a test cycle to listen for unusual noises that might indicate a failing motor or pump.
These steps can help determine if the problem is a simple fix you can handle on your own, such as clearing a clogged hose, or if it indicates a more severe fault.
When Professional Repairs Are Necessary
While basic troubleshooting can resolve many issues, there are cases when professional repair is the safer and more effective route:
- Complex Electronic Failures: If your washer is displaying persistent error codes or the control board seems unresponsive, professional diagnostics are crucial to avoid further damage.
- Mechanical Breakdowns: Problems with the motor, pump, or internal transmission often require specialized tools and expertise to repair correctly.
- Warranty Considerations: If your Samsung washer is still under warranty, attempting a DIY repair could void it. Authorized technicians use approved parts and methods to maintain your warranty’s validity.
- Safety Risks: Any repairs involving electrical components or high-voltage parts should be handled by professionals to prevent injury.
When in doubt, it’s best to consult a certified repair service. Professionals have access to manufacturer-specific repair manuals and diagnostic tools that increase the likelihood of a lasting fix.
Professional Fixes: What to Expect
A reputable service technician will start by running a complete diagnostic test on your Samsung washing machine. Once the issue is identified, they may take actions such as:
- Replacing faulty sensors or electronic control boards that trigger error codes.
- Cleaning or replacing clogged filters, drain hoses, and pump components to restore proper drainage.
- Rebalancing or repairing motor assemblies to reduce excessive vibration and noise.
- Fixing or replacing door locks and latches to ensure safety and proper operation.
The goal of a professional repair is not only to fix the immediate issue but also to provide preventive advice to reduce the likelihood of future malfunctions. Technicians often inspect related components that might soon wear out, recommending part replacements as needed to avoid recurring problems.
Preventive Maintenance: Tips for Longevity
Keeping your Samsung washing machine in peak condition requires a blend of regular maintenance and occasional professional check-ups. Here are some effective strategies:
- Regular Cleaning: Clean the filter, drain hose, and pump area at least once a month to remove lint and debris.
- Descaling: In areas with hard water, mineral deposits can affect performance. Use a descaling agent as recommended by the manufacturer.
- Proper Loading: Avoid overloading the washer, which can strain the motor and pump, and always use the appropriate amount of detergent.
- Periodic Professional Inspections: Schedule an annual service call to ensure that all components are functioning correctly and to replace any parts showing signs of wear.
- Follow the Manual: Always refer to the user manual for specific maintenance recommendations tailored to your model.
By adopting these habits, you not only prevent common issues but also extend the overall lifespan of your appliance.
Case Studies: Real-World Success Stories
Consider the experience of Emily, who noticed her Samsung washer repeatedly displaying a “5E” error—indicative of a drainage problem. After a thorough DIY inspection revealed a partially blocked drain hose, she still encountered intermittent issues. Emily then called a professional repair service, which discovered a worn-out pump impeller. Replacing this part not only resolved the error but also improved the machine’s overall efficiency.
In another instance, James’s Samsung washer started to vibrate excessively during spin cycles. What began as a minor annoyance quickly escalated into a concern about potential damage. Professional technicians found that the machine’s suspension system was compromised, and they rebalanced the unit while replacing worn-out shock absorbers. The result was a quieter, more stable machine that James could rely on for years to come.
Samsung washing machines are built to offer convenience and efficiency, but even the best appliances need proper care and occasional expert attention. Whether you’re a DIY enthusiast or prefer to call in the professionals, understanding the common issues and their solutions is key to keeping your machine in top shape. With proactive maintenance and timely repairs, you can ensure that your washer not only lasts longer but also continues to perform at its best.
Embrace preventive practices, know when to take matters into your own hands, and don’t hesitate to seek professional help when needed. In doing so, you safeguard your investment and enjoy the seamless, stress-free operation of your Samsung washing machine for years to come.