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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Former UPenn President, Who Resigned in Disgrace Amid Antisemitism Crisis, Hired as Dean of Georgetown Law
Former University of Pennsylvania President Liz Magill at the US Capitol, in Washington, DC, on Dec. 5, 2023. Photo: Graeme Sloan/Sipa USA via Reuters Connect.
Georgetown University in Washington DC has hired Liz Magill, the former president of the University of Pennsylvania (Penn) who resigned in disgrace amid backlash over her handling of antisemitism on campus, as the new dean and executive vice president of its law school.
“We are honored to welcome Liz Magill as the new dean of Georgetown Law,” interim Georgetown president Robert M. Groves said in a statement. “Liz is the right person to lead Georgetown law. She is a distinguished legal scholar and an accomplished administrator who brings a values-driven vision to Georgetown Law. We are excited to see her take the herm and join our vibrant community.”
As previously reported by The Algemeiner, Magill’s resignation from Penn in December 2023 followed growing calls from donors, students, and university leaders, as well as US lawmakers, for her to step down after refusing to say during a US congressional hearing that calling for the genocide of Jews would not constitute a violation of school rules. Instead, she argued, the question of whether to punish a student for such a genocidal call would be a “context-dependent decision.”
The statement precipitated a scandal which led to Penn’s losing the philanthropic support of many its most generous donors and being denounced across the country for its handling of campus antisemitism.
Magill resigned from the office three days after the gaffe.
Then in August 2024, Harvard University hired Magill as a visiting fellow, and she also signed a three-year contract with the London School of Economics to teach as a visiting professor.
As president of Penn, Magill had several opportunities throughout her tenure at Penn to denounce hateful, even conspiratorial, rhetoric directed at both Israel and the Jewish community. However, Magill repeatedly declined to respond to the mounting incidents of antisemitism, especially anti-Zionism, on campus, according to an analysis by The Algemeiner of public statements she had issued since July 2022, when she assumed the presidency at Penn.
Only once did she comment on issues of race and identity, addressing in June 2023 the US Supreme Court’s restricting of race-conscious admissions programs through affirmative action. Up to that point, her public statements were limited to discussing climate change and marginal university business despite an anti-Zionist group, Penn Students Against the Occupation (PAO), regularly distributing literature blaming Jews for the world’s social problems and inviting to campus a speaker, Mohammed El-Kurd, who accused Israel of harvesting Palestinians’ organs.
Even the school’s hosting known antisemites at the “Palestine Writes Literature Festival,” which took place on campus from Sept. 22-24 in 2023, did not immediately move her to address antisemitism. When she did, she defended the event — whose itinerary listed speakers such as Palestinian researcher Salman Abu Sitta, who previously said during an interview that “Jews were hated in Europe because they played a role in the destruction of the economy in some of the countries, so they would hate them” — as an expression of free speech rather than cancel it and protect the university from extremists whose intellectual credentials were suspect and whose utterances violated principles of “diversity and inclusion” the school purported to uphold.
Georgetown’s decision to hire Magill comes at a time when the school is facing scrutiny over its foreign funding, which, according to experts, could impact how the school approaches antisemitic discrimination, anti-Zionist extremism, and classroom discussions of the Israeli-Palestinian conflict.
A new report released in January by the Middle East Forum, a prominent US-based think tank, describes how Qatar has allegedly exploited and manipulated Georgetown since 2005 by hooking the school on money that buys influence, promotes Islamism, and degrades the curricula of one of the most recognized names in American higher education.
“The unchecked funds provided by Qatar demonstrate how foreign countries can shape scholarship, faculty recruitment, and teaching in our universities to reflect their preferences,” the report says. “At Georgetown, courses and research show growing ideological drift toward post-colonial scholarship, anti-Western critiques, and anti-Israel advocacy, with some faculty engaged in political activism related to the Israeli-Palestinian conflict or anti-Western interventionism.”
Georgetown is hardly the only school to receive Qatari money. Indeed, Qatar is the single largest foreign source of funding to American colleges and universities, according to a newly launched public database from the US Department of Education that reveals the scope of overseas influence in US higher education.
The federal dashboard shows Qatar has provided $6.6 billion in gifts and contracts to US universities, more than any other foreign government or entity. Of the schools that received Qatari money, Cornell University topped the list with $2.3 billion, followed by Carnegie Mellon University ($1 billion), Texas A&M University ($992.8 million), and Georgetown ($971.1 million).
“Qatar has proved highly adept at compromising individuals and institutions with cold hard cash,” MEF Campus Watch director Winfield Myers said in a statement. “But with Georgetown, it found a recipient already eager to do Doha’s bidding to advance Islamist goals at home and abroad. It was a natural fit.”
Follow Dion J. Pierre @DionJPierre.
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Jewish Women Expelled From Madrid Museum After Antisemitic Harassment, Sparking Outrage
Illustrative: Anti-Israel demonstrators release smoke in the colors of the Palestinian flag as they protest to condemn the Israeli forces’ interception of some of the vessels of the Global Sumud Flotilla aiming to reach Gaza and break Israel’s naval blockade, in Barcelona, Spain, Oct. 2, 2025. Photo: REUTERS/Nacho Doce
Three elderly Jewish women, including a Holocaust survivor, were forced to leave a national museum in Madrid on Saturday after being verbally harassed for openly displaying Jewish symbols, with officials now facing mounting backlash for shielding the aggressors rather than the victims.
First reported by the Spanish news outlet Okdiario, the three women were visiting the National Museum Reina Sofía in central Madrid when other visitors spotted them wearing a Star of David necklace and carrying a small Israeli flag.
At that point, a group of people started attacking them verbally, shouting antisemitic insults and calling them “crazy child killers.”
Rather than intervening against the instigators, museum officials expelled the Israeli women, telling them to leave because “some visitors were disturbed that they are Jewish.”
A security guard also told the group to hide their Jewish symbols, insisting they could not be displayed inside the museum.
Even though one of them pointed out that Spanish law allows people to wear religious symbols and carry national flags in public institutions, they were still forcibly removed from the building despite not breaking any rules.
The incident has sparked public outrage, with museum personnel leaving the victims even more exposed and vulnerable, and no action taken against those who hurled insults and provoked the disruption.
As a state-affiliated cultural institution under Spain’s Culture Ministry, the Reina Sofía is internationally recognized as one of the country’s leading contemporary art museums.
In the past, the museum has also faced criticism for hosting anti-Israel demonstrations and presenting an exhibition titled “From the River to the Sea,” a popular slogan among pro-Palestinian activists that has been widely interpreted as a genocidal call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea
The European Jewish Congress (EJC) strongly condemned the latest incident at the museum, calling it “deeply troubling and unacceptable,” and urged authorities to take immediate steps to protect Jewish visitors and ensure such harassment does not happen again.
“Instead of protecting those subjected to antisemitic abuse, the apparent decision to remove the victims raises serious concerns about discrimination within a public cultural institution,” EJC wrote in a post on X.
“Jewish identity must never become grounds for exclusion. Such conduct demands full clarification, clear accountability, and decisive action to ensure that antisemitism is confronted without ambiguity,” the statement read.
The expulsion of three elderly Israeli visitors, including a Holocaust survivor, from Madrid’s Reina Sofía museum after they were insulted as “child killers” and targeted for displaying Jewish symbols is deeply troubling and unacceptable.
The women were reportedly asked to leave… pic.twitter.com/KA9UixCYvz
— European Jewish Congress (@eurojewcong) February 16, 2026
The Action and Communication on the Middle East (ACOM) group, a leading pro-Israel organization in Spain, also condemned the incident and announced it will pursue legal action against the Museum Reina Sofía, alleging discrimination and the promotion of hate from a public institution.
“The legal action will be directed both at the institution and its top official, the museum director, Manuel Segade,” ACOM wrote in a post on X, adding that the museum’s actions reflect “a persistent pattern of using political agendas, engaging in discrimination, and promoting narratives of hate against the State of Israel and the Jewish-Israeli community from a publicly funded institution.”
“A public institution should never be used as a platform for sectarian activism,” the statement continued.
ACOM emprenderá acciones legales contra el Museo Reina Sofía por discriminación y posible promoción de odio desde una institución pública
ACOM anuncia que emprenderá acciones legales contra el Museo Nacional Centro de Arte Reina Sofía ante lo que considera una conducta…
— Acción y Comunicación sobre Oriente Medio – ACOM (@ACOM_es) February 16, 2026
Like most countries across Europe and the broader Western world, Spain has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Still, Spain stands out as one of the most extreme cases, with experts warning that antisemitic violence and anti-Zionist rhetoric have moved beyond a social phenomenon to, in many instances, being state-promoted and legitimized as a political tool.
In particular, Spanish Prime Minister Pedro Sánchez and several members of his left-wing party have come under mounting criticism from the country’s political and Jewish leaders, who accuse them of fueling antisemitic hostility.
Sánchez has repeatedly issued pro-Hamas statements, falsely accusing Israel of “genocide” and of violating international law in its defensive war against the Palestinian terrorist group Hamas.
“Protecting your country and your society is one thing, but bombing hospitals and killing innocent boys and girls with hunger is another thing entirely,” the Spanish leader said during a televised speech last year.
“That isn’t defending yourself – that’s not even attacking. It’s exterminating defenseless people. It’s breaking all the rules of humanitarian law,” he said.
Sánchez has also voiced solidarity with the “Palestinian people and their cause,” while praising anti-Israel demonstrations for championing what he called “just causes.”
Across the country, political leaders have accused Sánchez of exploiting the war in Gaza to deflect attention from his corruption scandals, recent electoral losses, and growing public dissatisfaction with his government.
According to the Spanish Observatory of Antisemitism, antisemitic incidents in Spain have surged by 567 percent from 2022 to 2024, with the trend expected to have continued into last year.
Since the start of the war in Gaza, Spain has launched a fierce anti-Israel campaign aimed at undermining and isolating the Jewish state on the international stage.
In September, the Spanish government passed a law to take “urgent measures to stop the genocide in Gaza,” banning trade in defense material and dual-use products from Israel, as well as imports and advertising of products originating from Israeli settlements.
Spanish officials also announced that they would bar entry to individuals involved in what they called a “genocide against Palestinians” and block Israel-bound ships and aircraft carrying weapons from Spanish ports and airspace.
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Olympic Store Worker Fired After Repeatedly Calling Out ‘Free Palestine’ to Israel Sports Fans
Milano Cortina 2026 Olympics – Bobsleigh – 2-man Heat 2 – Cortina Sliding Centre, Cortina d’Ampezzo, Italy – February 16, 2026. Adam Edelman of Israel and Menachem Chen of Israel react after their run. Photo: REUTERS/Athit Perawongmetha
An employee at an official store for the 2026 Milano Cortina Olympics in Italy has been fired after repeatedly called out “Free Palestine” to a group of Israeli sports fans, Olympic organizers said on Sunday in a statement to Reuters.
Milano Cortina Games organizers said in a statement they have taken action to maintain “a neutral, respectful, and welcoming environment” at the Olympics. They said the incident took place inside the official shop at the Cortina Sliding Center, the venue that is hosting bobsled, luge, and skeleton during the Winter Games this year. Israel competed in skeleton last week, among other sports, and its bobsled team had their first Olympic competition on Monday.
“It is not appropriate for Games staff or contractors to express personal political views while carrying out their duties or to direct such remarks at visitors,” Olympic organizers added about the incident. “Those involved were reassured, and the individual concerned was removed from the shift.”
The store employee was identified as Ali Mohamed Hassan, according to StopAntisemitism. On Friday, the watchdog organization shared on Instagram a video of the confrontation and said it took place earlier that same day.
The clip shows a woman inside an official Olympic retail store filming Hassan as she says, “What were you saying? Say it again.” Hassan is then heard repeatedly saying, “Free Palestine.”
“This is the Olympics. Israel is allowed to compete just like any other country; It’s not controversial; it’s not rage bait,” the woman who is filming tells Hassan in the clip, as he repeatedly says “Free Palestine.”
“OK, good for you, you did it, you freed Palestine, good job,” the woman tells Hassan before leaving the store.
“Police were called and a harassment investigation has been started, with possible charges forthcoming,” StopAntisemitism claimed in the caption for the video.
Israel has 10 athletes competing in the Milan Cortina Olympics. On Monday, AJ Edelman and Menachem Chen finished in last place out of 26 sleds in the two-man bobsled race. Edelman will be the pilot of his bobsled team when they compete in the four-man event later this week.