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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Boston-area Jewish day school to close after 25 years, saying its model is ‘no longer sustainable’
(JTA) — For two decades, MetroWest Jewish Day School eked out an existence in the suburbs of Boston, providing what parents say was a warm and nurturing Jewish education to just dozens of children.
Now, the school says it simply cannot go on. MetroWest will shutter at the end of the academic year, officials announced last week.
“Despite extensive and sustained efforts by our Board, school leadership, faculty, staff, and committed community members to identify a viable path forward, we have concluded that our model of highly individualized Jewish day school education is no longer sustainable in the Metrowest area of Boston,” wrote board chair Steven Finn and head of school Brian Cohen wrote. “This decision was made with great care and reflection.”
Located in Framingham, Massachusetts, MetroWest Jewish Day opened in 2003 and enrolls students in pre-K through eighth grade. In its closure announcement, the school said it has served more than 300 students from over 30 towns in the greater Boston area over 25 years. According to social media posts, graduating eighth grade classes are typically between five and 10 students.
Currently, there are only about 20 students enrolled across all grades, school officials said. The school’s website shows 15 faculty and staff members.
“It’s a well-respected school,” Cohen told the Jewish Telegraphic Agency. “But in the end, if there’s not a demand for the product, the quality of the product doesn’t necessarily matter, because you don’t have customers wishing to participate.”
The closure follows a spate of recent closures of small Conservative or pluralistic Jewish day schools across the country, including in New Jersey, New York City and Arizona. Many of the schools had seen enrollment dwindle sharply. (Orthodox schools are faring better.)
Prizmah, the nonprofit network supporting Jewish schools, said it believed interest in day school enrollment had risen in the wake of Hamas’ Oct. 7, 2023, attack on Israel, as families gained new appreciation for Jewish community. But Cohen said there had been no “surge” at MetroWest, which already suffered during the Covid era.
“A lot of schools have substantially lower enrollment now than they did at the same time 10 or 20 years ago,” Cohen added. “We just are the one that is in the most critical condition right now.”
Now, MetroWest’s families must find other schools for next year. The school says founders Steven and Renée Finn “have generously committed to providing tuition scholarship support for current students who continue their Jewish day school education through eighth grade.”
Where the students might land is an open question. The Boston area is home to 13 other day schools, according to Combined Jewish Philanthropies, the city’s Jewish federation. (A “diasporic” day school that does not support Israel as a Jewish state is also in development; its founder has declined to speak with JTA but has said she believes there is adequate demand for such a school.)
MetroWest is about 15 miles from its most similar alternative, another pluralistic primary school called Jewish Community Day School of Boston. Commuting in the city’s notorious traffic could take up to an hour.
“The end of the MetroWest Jewish Day School leaves a huge hole for the local community,” said Paul Bernstein, CEO of Prizmah. “Steven and Renee Finn, working with Brian Cohen and so many others, created a wonderful school and built a proud 25-year legacy for the students and families whose lives it enriched.”
For now, the school is being mourned by the families that used it. Aviva Fellman, a rabbi at Congregation Beth Israel in Worcester, Massachusetts, is a parent of four. Her children attended MetroWest for eight years, commuting about 60 miles roundtrip.
Last year, after her oldest daughter graduated the family opted to put all of the children in schools closer to their home.
“They are still close to the friends that they made there, and we are grateful to the school for the education and social-emotional support that they received as they are all thriving and able to self-advocate and stay on top of their schooling through these changes,” Fellman said. “We also continue to be impressed with how each of our children are critical thinkers, enthusiastic learners, kind to others, and feel strongly and proudly Jewish and we thank the school for supporting and being part of all of that.”
The post Boston-area Jewish day school to close after 25 years, saying its model is ‘no longer sustainable’ appeared first on The Forward.
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France issues arrest warrants against 2 right-wing French-Israeli activists for ‘complicity in genocide’
(JTA) — France has issued arrest warrants for two French-Israeli activists for “complicity in genocide,” a charge that stemmed from the pair allegedly blocking humanitarian aid from entering the Gaza Strip.
The arrest warrants were issued in July against Nili Kupfer-Naouri, the president of the organization Israel Is Forever, and Rachel Touitou, an activist with the organization Tsav 9, a right-wing Israeli group that was sanctioned by the United States in June 2024 for destroying humanitarian aid for Gaza.
The two have been charged with “complicity in genocide” and “public and direct incitement to genocide,” the French newspaper Le Monde reported on Monday. They are accused of trying to block humanitarian aid trucks from entering Gaza between January and November 2024 and in May 2025.
An array of activists, including military reservists and family members of some hostages, sought to block the aid trucks from entering Gaza on the theory that helping Gazans would alleviate pressure on Hamas.
In an interview with i24News, Kupfer-Naouri said, “I blocked trucks that were supplying Hamas. If I had to do it again, I would do it again.” (Israel accused Hamas of stealing aid shipments to Gaza during the conflict.)
The warrants are notable because they represent a success by advocacy organizations seeking to hold Israelis responsible for what they say are war crimes. The warrants stemmed from a complaint made last year by the Palestinian Center for Human Rights and the groups Al-Mezan and Al-Haq, which were all sanctioned by the United States in September for having “directly engaged in efforts by the International Criminal Court to investigate, arrest, detain, or prosecute Israeli nationals, without Israel’s consent.”
In a joint statement with the French Jewish Union for Peace, which joined the complaint, the groups called the arrest warrant against Kupfer-Naouri “a historic step forward in the fight against impunity.”
The warrants call for Kupfer-Naouri and Touitou, who were both born in France and live in Israel, to appear before an investigating judge, but not for their detention, according to the French news agency AFP.
Touitou condemned the arrest warrant in a post on X Monday.
“If peacefully demonstrating with an Israeli flag against a terrorist organization seizing humanitarian aid, diverting it, and reselling it at exorbitant prices to Gazans is a crime—then there’s no need to look down on the Mullahs, France is just like Iran!,” she wrote. “I will always fight to defend the truth, my people, and my country 🇮🇱.”
In an interview posted on X last month, Kupfer-Naouri called the investigation an “antisemitic delusion,” adding, “I will no longer be able to set foot in France because I have no intention of going to French jails, neither in police custody, nor anything else.”
Kupfer-Naouri said the investigation could set a “very dangerous precedent” for French-Israeli soldiers in the Israeli military who return home to France.
Some Israeli soldiers traveling abroad have faced war crime inquiries for their actions in Gaza. Over the summer, some Canadian IDF soldiers also reported that they feared returning home after the Royal Canadian Mounted Police announced it had opened an investigation into crimes committed by Canadians during the war in Gaza.
The post France issues arrest warrants against 2 right-wing French-Israeli activists for ‘complicity in genocide’ appeared first on The Forward.
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Islamic State Terrorist Attack on Niger Airport Potentially More Deadly Than Government Revealed
Members of the Nigerien army walk near the motorcycles seized from the attackers, following an attack on Niamey International Airport, in Niamey, Niger, Jan. 29, 2026, in this screengrab from a video. Photo: ORTN/Reuters TV/Handout via REUTERSISIS
Islamic State’s attack on the airport in Niger‘s capital Niamey last week may have been more severe than the Nigerien government claimed, according to recent reports and a video released by a media outlet affiliated with the terrorist group.
More than 30 members of the Islamic State branch in the Sahel region targeted the Diori Hamani International Airport and Air Base 101 shortly after midnight on Thursday using guns, drones, and explosives. The jihadist group on Friday took credit for the assault in a short statement released online through its propaganda outlet, Amaq News Agency.
US forces had previously used the air base in Niamey — located six miles from the presidential palace — for maintaining drones until withdrawing in 2024 following the previous year’s coup d’état orchestrated by former Presidential Guard commander General Abdourahamane Tchiani, who now serves as the landlocked country’s 11th president.
Niger’s military and Russia’s Africa Corps mercenary group, which was also stationed at the base, said they combated the attack. Niger has so far reported four of its troops suffered injuries and there was little damage. The government said it killed 20 attackers and captured 11, at least one of whom was a French national, leading Nigerien authorities to blame France and the Economic Community of West African States (ECOWAS) for the attack.
“We remind the sponsors of those mercenaries, who are Emmanuel Macron [president of France], Patrice Talon [president of Benin], and Alassane Ouattara [president of the Ivory Coast], we have sufficiently heard them bark, and they should now in turn be prepared to hear us roar,” Tchiani said in a statement on national television.
While the government’s reason for ignoring Islamic State was not immediately clear, Niger has previously blamed its neighbors and former colonial ruler France for internal instability.
However, following its initial claim of responsibility, Islamic State published a 90-secoind video of the attack through Amaq News Agency, depicting far more damage than what Nigerien authorities claimed.
The video showed that some attackers came in on motorcycles and attacked aircraft hangars in Air Base 101, burning and shooting the planes. The video also presented a burning helicopter, and an additional statement from the terrorist group claimed the torching of a drone.
Local reports and accounts circulated on social media aligned with Islamic State’s account of greater damage, describing hits on civilian aircraft and a destroyed ammunition depot.
The base is a key military hub in the region, reportedly hosting a contested stockpile of uranium and the headquarters for the Niger-Burkina Faso-Mali Joint Force.
Caleb Weiss, an analyst who focuses on the spread of the Islamic State in Central Africa, reported in the Foundation for Defense of Democracy’s Long War Journal that unconfirmed social media reports reveal “a much higher death toll for both local Nigerien security forces and men from Russia’s Africa Corps who were also stationed at the airbase” — specifically, at least 24 Nigerien soldiers and three Russian mercenaries.
At the same time as the Niger attack, Islamic State’s West Africa Province perpetrated a similar strike in Nigeria’s Sabon Gari army base in Borno, leaving at least nine dead and more wounded.
The assaults came amid a surge of Islamic State terrorist activity across Africa, including the Sahel region, which stretches from the Horn of Africa to the Atlantic Ocean, just under the Sahara Desert. The Islamic State regional affiliate there has killed more than 120 people in the Tillabéri territory in September and also kidnapped an American in October.
“From Somalia to Nigeria, the problem set is connected. So, we’re trying to take it apart and then provide partners with the information they need,” the deputy commander of US Africa Command (AFRICOM), Lt. General John Brennan, said in January.
Terrorism in western Africa has exploded in recent years following three coups which have led their military leaders to create a confederacy aligned with Russia. Niger has joined with Burkina Faso and Mali to create the Association of Sahel States (AES), as an alternative to the ECOWAS. Reports have emerged of alleged atrocities committed by Russian mercenaries in Mali.
A November report from the Combating Terrorism Center at West Point revealed that Africa had become the global hot spot for terrorist killings. Analysts explained that “where once the global terror threat was concentrated in the Middle East and North Africa, today it is centered in the Sahel, specifically in the tri-border region between Burkina Faso, Mali, and Niger.”
The data showed that 86 percent of deaths caused by terrorism happened in 10 countries with 7 in Africa and 5 in the Sahel.