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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Israel’s First Ambassador to Somaliland Acclaims Deepening Partnership, Broader Strategic Outreach in Africa
Israeli diplomat Michael Lotem in Kenya, July 2025. Photo: Screenshot
The relationship between Israel and Somaliland has rapidly evolved into a strategic partnership spanning security, energy, infrastructure, and economic cooperation, according to the Jewish state’s first ambassador to the self-declared republic, who noted the strengthening of ties was part of a broader outreach effort by Jerusalem across Africa.
“They are looking to deepen cooperation in nearly every field — from energy and infrastructure to technology, education, and communications — and their desire to work with Israel is stronger than ever,” Michael Lotem said of Somaliland in an interview with Israeli news outlet N12 published on Friday.
“Security discussions are naturally part of the relationship, but our political dialogue extends far beyond that into many different areas,” he added.
In December, Israel became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east. It has sought to break off from Somalia since 1991 and utilized its own passports, currency, military, and law enforcement.
Unlike most states in its region, Somaliland has relative security, regular elections, and a degree of political stability.
Last month, Israel appointed Lotem as its first ambassador to Somaliland, after the two governments formally established full diplomatic relations.
Lotem, who was serving as a non-resident economic ambassador to Africa at the time of his appointment, will now shift to work as a non-resident ambassador to Somaliland. He previously served as Israel’s ambassador to Kenya, Uganda, Tanzania, Malawi, and Seychelles, a position he concluded in August.
In his interview, Lotem described the growing bilateral relationship as part of Israel’s broader diplomatic and strategic push across Africa, saying the partnership also sends a wider message of legitimacy and engagement to Muslim-majority countries throughout the region.
“Over the past several years, Israel has invested significant diplomatic effort in strengthening its presence across Africa, an initiative that Foreign Minister Gideon Saar has strongly prioritized, and the results are already becoming visible very quickly,” the diplomat said.
He also pointed to what he described as major untapped potential for economic cooperation, particularly regarding Somaliland’s vast natural resources and minerals sector — including oil, gas, coal, iron, and gold.
“They are extremely interested in partnering with Israel across the entire minerals industry supply chain,” Lotem said, adding that there are also strong prospects for cooperation in energy, medicine, agriculture, education, water management, and communications.
“We hope more countries will come to recognize the strategic value and importance of this relationship,” he continued.
Although no other UN-recognized country has formally recognized Somaliland (Taiwan did so in 2020), several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, and Kenya — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for the Jewish state, boosting the country’s ability to counter the Iran-backed, Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” argued a report by the Institute for National Security Studies (INSS), a prominent Israeli think tank.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.
Somaliland President Abdirahman Mohamed Abdullahi has previously said that the republic would join the Abraham Accords, calling it a step toward regional and global peace and affirming his government’s commitment to building partnerships, boosting mutual prosperity, and promoting stability across the Middle East and Africa.
The strategic partnership comes at a time when Israeli and US officials have warned of rising Islamist terrorist threats across Sub-Saharan Africa, placing the region at the forefront of global concern over jihadist activity.
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‘We Are One Community’: New York University Condemns Swastika Flag Raised Near Campus
Swastika flag raised over New York University this week. Photo: Screenshot
New York University (NYU) on Thursday condemned the raising of a flag containing the swastika near its campus in the Greenwich Village section of New York City, an incident which comes amid a spate of antisemitic hate crimes across the municipality.
“Campus safety responded immediately to remove it, and we are working closely with the NYPD to identify whoever is responsible,” NYU said in a statement after news of the act went viral on social media. “We are one community. We protect each other. And we will not let hate and division find a foothold on our campus.”
Designed to counterfeit NYU’s official purple and white standard, the offensive display featured two swastikas flanking the Star of David in a blue and white color palette representing the state of Israel. Historically, similar illustrations and symbols signal belief in antisemitic conspiracies of Jewish power and control, and in recent years anti-Zionists at NYU have castigated the university’s academic partnerships with Israel, as well as its efforts to combat antisemitism.
Anti-Zionists active in the Students for Justice in Palestine (SJP) organization have alluded to antisemitic conspiracies to criticize Israel’s alliances before. Just last month, SJP’s Duke University chapter posted on social media a political cartoon in which “Zionism” is personified as pig hoisting a Star of David while its arm interlocks with another pig, labeled “US Imperialism,” hoisting the Torch of Liberty.
Historically, depicting Jews as pigs has been done to reduce them to the status of animals and mock the fact that dietary restrictions forbid Jews to eat pork.
The perpetrators of the NYU incident remain at large. The incident comes amid a surge in antisemitic hate crimes across New York City.
Jews have been targeted in the majority of all hate crimes committed in New York City this year, continuing a troubling trend of rising antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Over the past couple weeks, there have been multiple incidents of rampant swastika graffiti across the borough of Queens, highlighting the extent of the antisemitism crisis in the city home to the world’s largest Jewish population outside of Israel.
Meanwhile, mobs of anti-Zionist activists have descended on multiple synagogues over the same period to protest Israeli real estate events.
In addressing the swastika flag incident on Thursday, New York City Mayor Zohran Mamdani, who has been accused of doing too little to combat the rise in antisemitism, appeared to acknowledge the Jewish community’s concerns about the intentions of his administration.
“This hateful antisemitic act was meant to spread fear among and intimidate Jewish New Yorkers. It has no place in our city,” he said. “Our administration is committed to fighting antisemitism in all its forms and protecting the safety of Jewish New Yorkers. The NYPD Hate Crime Task Force is investigating this despicable act, and I am confident those responsible will be held accountable.”
Follow Dion J. Pierre @DionJPierre.
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Dan Bilzerian Accused of Inquiring About Assassinating Ben Shapiro, Israeli Officials
Dan Bilzerian arrives at the Fashion Nova x Cardi B Collection Launch Party held at the Hollywood Palladium on May 8, 2019, in Hollywood, Los Angeles, California, United States. Photo: Xavier Collin/Image Press Agency/NurPhoto via Reuters Connect
Two of the loudest online antisemitic voices have accused US congressional candidate Dan Bilzerian of telling them he wanted to assassinate Daily Wire co-founder Ben Shapiro and target Israeli officials.
“The first time I met Dan Bilzerian at his house, he had us put our phones in another room, then asked me how difficult it would be to assassinate Israeli government ministers,” Nick Fuentes posted on social media earlier this month. “Then he invited me to Dubai and Qatar, which I declined. On his way there he was ambushed by the FBI.”
Bilzerian, a social media personality, launched a bid last month to unseat incumbent Republican Rep. Randy Fine in Florida’s 6th Congressional District.
Days later, Israel’s Ministry of Diaspora Affairs and Combating Antisemitism named Bilzerian in a published report as the most influential antisemitic figure in the world.
“To be honest with you, the only real battle in the world today I see worth fighting is f**king exterminating Israel,” Bilzerian said in a recent interview with fellow antisemitic influencer Sneako. “I mean, I would sign up tomorrow and go f**king put boots on the ground and go f**king kill Israelis.”
Lucas Gage, another prominent antisemitic voice on X, replied to Fuentes’ original posting, claiming a comparable experience when visiting Bilzerian.
“HOLY F**K. Nick, I swear to God, he did the same thing to me,” Gage wrote. “He walked me and Jake up to that room with a batting cage. We put our phones on the couch and went up to that secluded room with the big TVs. He asked me about where Ben Shapiro lived and how he could be taken out.”
Fuentes speculated that the visits could have served as some sort of set-up, responding, “This is getting really weird man. I wonder if anyone else has had a similar experience? Seems like his move was to invite all of the prominent JQ influencers to his place in 24/25, maybe the whole thing was like an Epstein-style honeypot. I just thought he was really dumb.”
Bilzerian, who has openly fantasized about murdering Jews, has faced legal controversies in the past.
In 2014, Miami-based model Vanessa Castano filed a $1 million lawsuit against Bilzerian which stated he “violently and intentionally kicked plaintiff in the face while wearing what resembled military boots.” The case was dismissed or otherwise disposed of; Bilzerian faced no criminal charges and insisted on his innocence.
Bilzerian recently referred to Fine, his opponent in the Republican primary, as a “fat Jew.”