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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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A Jewish gun club teams up with the NRA, in pursuit of self-defense
Capitalizing on heightened anxieties and surging Jewish interest in gun ownership, the National Rifle Association this week announced a partnership with a national Jewish gun club, in a move the mega gun lobby group says will help in the fight against antisemitism.
“People are scared,” said Gayle Pearlstein, the Chicago firearms instructor who launched Lox & Loaded, the Jewish group the NRA is teaming with. “You can see it in their faces. People see history repeating itself.”
The arrangement will give Lox & Loaded access to NRA resources — and give the NRA a foothold in a burgeoning demographic as its core membership wanes. It is the first partnership of its kind between the NRA and a Jewish group.
“When people think of the NRA, they don’t necessarily think of Jewish populations, right?” Justin Davis, director of public affairs for the NRA, said. “To help bridge that gap between never having touched a firearm, getting world class training, comfortability and proficiency in firearms, I think it’s a great opportunity for the community.”
Lox & Loaded, a for-profit company founded last March, is one of several Jewish gun groups that has emerged in the U.S. since the Hamas attacks in Israel on Oct. 7, 2023, with many targeting first-time gun owners. Pearlstein says it has attracted more than 1,000 members and established 49 local chapters nationwide.
The rising Jewish interest in gun ownership is also prompting concerns, and not just among gun violence experts who stress risks to gun owners. Security experts working with Jewish institutions are also forced to plan for unpredictable scenarios involving concealed weapons.
A national brand
After the Hamas-led attacks of Oct. 7, Pearlstein started offering discounted pistol lessons to the Chicago Jewish community. “I really wanted to do something to help the community,” she said, “and I didn’t want to just give tzedaka (charity) or just send money over to Israel.” Then she started giving concealed carry classes through the Chicago Jewish Alliance, a local pro-Israel group.
Eventually she joined forces with a similar group in Cleveland to form Lox & Loaded,whose members pay $118 a year for training, monthly shooting practice and other events.
Many of those members, she said, are seniors — and quite a few are longtime gun skeptics turning to firearms for self-defense after personally experiencing antisemitism.
The partnership comes amid an uptick in antisemitic violence and in the wake of multiple high-profile antisemitic terrorist attacks that were both carried out and stopped with guns. In the Temple Israel attack in West Bloomfield, Michigan, last month, a man armed with a rifle rammed a truck loaded with explosives into the synagogue before he was shot dead by a security guard.
And it points to a spillover effect from the increased focus on security — a developing interest in firearms not just in synagogues, but also in domestic life.
Historically, American Jews have among the lowest rates of gun ownership in the country. Just 10% of Jews owned guns according to a 2005 report, compared to 26% nationwide at the time; in 2018, a survey found 70% of American Jews said gun control was more important than protecting gun rights.
But newer data points to a change in tune; for example, NYPD reports show a spike in concealed carry permit applications after October 2023. Whether an increase in Jewish gun ownership actually makes American Jews safer, however, is hotly contested.
Pearlstein, who is a longtime NRA member, said the partnership came about after she introduced herself to the organization’s executives at a national trade show in January.
Davis, who was one of the people she met that day, said the NRA had been paying attention to the rise in antisemitic attacks and was eager to help.
“Meeting with folks from Lox & Loaded has been incredibly eye-opening,” Davis said, “to see the transformation that’s happening — the community of folks who are realizing that they have to take their safety into their own hands.”
That newfound Jewish enthusiasm comes at a ripe moment for the NRA, which has been beset in recent years by government efforts to break it up and declining revenue overall. Its former chief executive was found guilty of financial misconduct. And the organization filed for bankruptcy, only for a judge to block its petition.
For Pearlstein, the benefits were clear: the NRA still has the resources to throw behind additional training and club recruitment, as well as safety courses that are considered the industry standard. Pearlstein emphasized that Lox & Loaded “does not push guns in people’s faces.”
A promotional video released by the NRA about the new partnership highlights Jewish vulnerability. In the two-minute spot, news coverage of the Temple Israel attack rolls on screen — including an image of the suspect brandishing a rifle — followed by video of college protesters chanting “globalize the intifada.”
“Today, Jewish families face unprecedented threats, simply for who they are,” a voiceover intones. “Many thought they’d never need to defend themselves — until now.”
Through the scope
Pearlstein’s club is part of a “material increase” in Jewish gun groups since Oct. 7, many catering to first-time gun owners, according to Michael Masters, national director of the Secure Community Network, an organization that provides safety guidance to hundreds of Jewish institutions. Some of those groups now provide neighborhood patrols, first response and armed security outside synagogues.
But it’s unclear what safety benefits come from the prospect of increased Jewish gun ownership itself — and some say the trend introduces new safety concerns.
Lately, Masters has been fielding lots of questions from synagogues whose members want to bring their guns to services. Last year his organization released a white paper detailing best practices for concealed carry in houses of worship.
Complicating the picture is that Jewish gun groups, like gun groups in general, vary in their adherence to standardized training curriculums or certification requirements — meaning not everyone who joins them comes away equally prepared.
“Those distinctions between different groups can result in inconsistencies for the community,” Masters said, “all of which can have significant impacts on life, safety and liability.”
Gun violence researchers also point to ripple effects that accompany gun ownership.
Deborah Azrael, director of research of the Harvard Injury Control Research Center, said that decades of studies have consistently shown that access to guns is associated with substantially increased risk of suicide for both a gun owner and their family.
“There isn’t really any compelling evidence of a countervailing benefit in terms of homicide reduction,” Azrael said. “And on the contrary, there’s evidence that you increase your risk of dying, and the people you love dying, if you bring a gun into the home.”
Davis, the NRA spokesperson, said that if someone wants to harm themselves, they will do it whether they have a gun or not. The bigger issue, he said, was a national mental health crisis that had gone unaddressed — and which factored into the violent threat American Jews now face.
“It’s an old adage, but when the seconds count, police are minutes away,” Davis said. “You have to be able to be your own first responders.”
Azrael said research undercut the notion that armed crime victims could reliably help themselves. When guns are used in self-defense, she said, the people who use them aren’t significantly less likely to be injured or to lose property than people who fight back in other ways, or run.
And she was suspicious of the idea that firearms training would prepare an amateur to act in a worst-case scenario. “You’re asking people to take on a role that police officers often don’t do that well,” she said.
Masters, too, was conscious of a possible disconnect between firearm ownership and capacity to respond safely in those scenarios. Lately, he said, he has begun advising law enforcement that active threat scenarios in Jewish spaces may feature armed civilians trying to help.
And he was also aware that not everyone in a synagogue felt comfortable or safe with more guns around them.
“This is perhaps a transition for many members of the community in how they feel about this issue, but it’s a reality that people have an option and are exercising it,” Masters said. “As security professionals, we have to deal with that reality.”
The post A Jewish gun club teams up with the NRA, in pursuit of self-defense appeared first on The Forward.
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How a young woman smuggled weapons into the Warsaw Ghetto
This is a revised version of the original article in Yiddish which you can read here.
On Both Sides of the Wall
Vladka Meed and Steven D. Meed
Citadel Press, 448 pages, $29.00.
“But surely by this morning we will learn something.” It was a sentiment that was going around the Warsaw Ghetto, overheard among the groups of Jews huddled on street corners. On occasion someone would muster up some hopeful words: “Jews, have no fear! You will all see. With God’s help, once more we shall survive the evil decree!” It was July 22, 1942: the first day of the Great Deportation. Any optimism was unfounded: On that day, the Germans led roughly 250,000 Jews to the death camps.
Thus begins the opening scene of On Both Sides of the Wall, Vladka Meed’s memoir of her life in Warsaw during World War II. Her story originally appeared in installments in the Forward shortly after her arrival in America, in 1946, under her real name, Feygele Peytel Miedzyrecki. A book-length edition was published by the educational committee of the Workers Circle in 1948.
In 1977, an English translation came out, with an introduction by Elie Wiesel. Now Meed’s memoir is available in an expanded edition, complete with an introduction from the historian Samuel Kassow and a foreword by the translator, Steven (Shloyme) Meed, Vladka’s son.
Vladka Meed takes the reader into the heart of the Warsaw Ghetto, with its charged atmosphere of hope, terror and despair. She summons the cacophony of those last ten, tragic months of the Ghetto; we hear the voices of Jews, Germans and their Ukrainian accomplices.
Fortunately, Vladka managed to avoid the daily aktsyes (deportation campaigns) when the mundir forces (“Jewish police,” in the ghetto vernacular) would capture Jews for deportation. Vladka soon found herself alone: “My mother, brother, and sister have all been taken from me to some unimaginable fate,” she writes. Vladka was lucky to find a job in one of the workshops that served the Germans.
Following the second selektsye (separation of fit and unfit Jewish laborers) in September 1942, the Jews that remained in the ghetto began preparing for an uprising. Vladka remembers their calls: “If we are to die, anyway, let us die with dignity!” “The enemy must pay a heavy price for our lives!”
As a young girl, Vladka was active in the Jewish Labor Bund, an affiliation that helped keep her alive during the Holocaust. She spoke Polish well without a trace of a Yiddish accent, and had “good Aryan looks.” The leadership of the ghetto’s Bundist underground suggested that she become a courier between the ghetto and the Aryan side. That’s how the young Jewish girl, Feygele Peltel, was transformed into a Polish woman by the name of Wladislawa Kowalska, or simply — Vladka.
Step by step, she integrated into “normal life” among Christian Poles. At first she had high hopes. “I had expected to encounter a strong interest among our Polish neighbors about life within the ghetto,” she writes. But she soon realized that her neighbors preferred very much not to know what was happening on the other side of the ghetto wall.
Vladka and her comrades on the Aryan side were charged with obtaining weapons for the ghetto. But their relations with members of the Polish underground army were poor, and little came of their interactions: “As we travel about the city, trying and failing to get arms…we beg them: ‘Help us to obtain weapons. We are willing to pay well for them!’”
Most of their requests fell on deaf ears. Often they’d hand over payment and receive nothing in return — or worse, their Polish contacts would betray them to the Germans. Even when the Jewish ghetto fighters managed to get their hands on a revolver, another challenge remained: smuggling it into the ghetto.
The book is a gripping read. Vladka Meed is a skillful narrator, and she gives a detailed accounting of her dangerous missions. Any day could have been her last: she never knew if she’d live to see the evening. Vladka had many more failures than successes, and in many cases she was saved by a fateful coincidence.
Kassow’s introduction describes the greater historical context of that period, while Steven Meed provides personal details about his mother’s life before the Holocaust, based on her interviews in the American press.
In his translation, Meed includes bracketed phrases that provide brief, helpful contextual notes. He has also chosen to preserve Yiddish words from the so-called “ghetto language”, like aktsye (action), mundirn (police forces), and blokade (blockade). The choice to keep such vocabulary gives the text an authentic feel, even as Meed’s strategy occasionally raises questions. Why, for example, did he ‘translate’ the word kristin (Christian woman) in the Yiddish as “shikse” (an often pejorative term for a gentile girl) in the English? In general, his translations in the book occasionally veer far from the original.
In the United States, Vladka Meed dedicated her life to Holocaust education. This newest edition of her book carries this mission forward, and constitutes a significant addition to the ever-growing library of documents and research on the Warsaw Ghetto.
Unfortunately, the history of Jewish resistance to German occupation still hasn’t been properly integrated into American Holocaust education, even in Jewish day schools. At the University of Michigan, when I discuss the Warsaw Ghetto uprising with students in my course on the history of the Jews in Eastern Europe, I often get this response: “Why didn’t anyone tell us about this in our Holocaust education classes? It’s so important!”
To this day we often view the history of the Holocaust with a focus on mass murder. Vladka Meed’s book, writes Kassow, “demonstrates [that] this battle to stay alive, against all odds, refuted the oft-made claim that Jews went passively to their deaths.”
The post How a young woman smuggled weapons into the Warsaw Ghetto appeared first on The Forward.
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US Senate Vote to Block Arms Sales to Israel Fails — but Raises Questions About Future Democratic Support
US Sen. Bernie Sanders (I-VT) speaks to the media following a meeting with US President Joe Biden at the White House in Washington, US, July 17, 2023. Photo: REUTERS/Evelyn Hockstein
A failed Senate vote to block US arms sales to Israel has further exposed a deepening divide within the Democratic Party, one increasingly defined by younger voters and liberals whose views on Israel are shifting rapidly.
The Senate on Wednesday rejected two resolutions led by Sen. Bernie Sanders (I-VT) that would have halted roughly $450 million in weapons transfers to Israel, including bombs and bulldozers. The measures failed, ensuring the sales will move forward. But the margin, and who supported the effort, marked a significant political inflection point.
Of the 47 Senate Democrats, 40 voted in favor of blocking sales of bulldozers and 36 voted in favor of blocking transfers of so-called “dumb” bombs. The failed vote represents the largest show of opposition to military aid for Israel within the party in recent memory. While previous efforts spearheaded by Sanders drew support from a smaller bloc, this vote saw roughly 80 percent of Senate Democrats vote against transferring aid to the Jewish state, signaling a seismic shift in the dynamic between the Democratic Party and Israel.
Further, many traditionally stalwart supporters of Israel, such as Democratic Sens. Elissa Slotkin (MI) and Cory Booker (NJ), voted in favor of Sanders’s resolution, signaling that anti-Israel sentiment has migrated from the far-left fringes of the party into the mainstream.
That change is closely tied to evolving public opinion, especially among younger Americans.
Recent polling, including newly released data from the Yale Youth Poll, shows that younger voters are far more critical of Israel than older generations. Large shares of voters under 30 now support restricting or even ending US military aid, a position that departs sharply from the long-standing bipartisan consensus in Washington. Polls show that a supermajority of Democrats believe that Israel has committed a so-called “genocide” in Gaza, an assertion which lacks little evidence and has been boosted by foreign entities tied to Iran.
Data also suggests that increased social media consumption aligns with more skeptical attitudes toward foreign policy regarding Israel. Those who receive their news from social media, especially youth-centric platforms such as TikTok and Instagram, are far more likely to exhibit anti-Israel animus than those who consume traditional broadcast news media.
The Senate vote reflects the increasing pressure of Democratic lawmakers to stake an aggressive stance against Israel. Several lawmakers who backed the resolutions argued that continued arms transfers should be reconsidered amid the expanding regional conflict involving Iran and mounting humanitarian concerns. They argued that the Trump White House has not sought out appropriate congressional approval for the ongoing war in Iran. Many also criticized Israeli Prime Minister Benjamin Netanyahu’s conduct, suggesting that he has escalated hostilities in the region rather than acted in self-defense from existential threats. These same voices expressed dismay at civilian casualties in Iran, Lebanon, and Gaza.
The lawmakers largely framed their votes not as opposition to Israel’s existence, but as a challenge to current policies and the use of US-supplied weapons.
Opponents, including most Republicans, maintained that US military support remains essential to Israel’s security, particularly as tensions with Iran escalate. They warned that blocking arms sales could weaken a key ally in a volatile region.
The Republican Jewish Coalition (RJC), an organization dedicated to increasing support for the GOP among Jews, framed the vote as reflective of a broader anti-Israel sentiment within the Democratic Party.
“There is only ONE pro-Israel party, and it is the Republican Party,” RJC wrote on X.
Meanwhile, Jeremy Ben-Ami, president of the group J Street, endorsed the vote as an “encouraging” sign of progress.
“It’s encouraging to see a growing number of senators recognize that unconditional US military support for Israel is no longer tenable in light of the Netanyahu government’s policies. The work now is to translate that shift into action: alleviating the humanitarian crisis in Gaza, stopping violence on the West Bank and pursuing paths to end the ongoing fighting across the region,” Ben-Ami wrote.
A self-proclaimed “pro-peace, pro-Israel” lobbying organization, J Street has come under fire for allegedly not doing enough to combat antisemitism or anti-Israel narratives within liberal political circles.
Rep. Jared Moskowitz (D-FL), one of the most strident defenders of Israel in Congress, criticized his party’s turn against Israel, saying in a new CNN interview that they have “boxed themselves in” by supporting Sanders’s resolution. He dismissed the notion that Democrats would become more likely to support Israel with a change in Israeli leadership.
“When Netanyahu goes, and you’re now on record with this, you’re going to revert back and say that now that he’s gone, I can now start sending offensive weapons?” Moskowitz pondered.
Despite the failure of the resolutions, the size of the Democratic vote in favor underscores how quickly the political landscape is changing ahead of the 2028 presidential election.
