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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Joe Kent Suggests Israel Behind Charlie Kirk Assassination, Controls US Foreign Policy in Tucker Carlson Interview
National Counterterrorism Center Director Joseph Kent attends a House Homeland Security hearing entitled “Worldwide Threats to the Homeland,” on Capitol Hill in Washington, DC, US, Dec. 11, 2025. Photo: REUTERS/Elizabeth Frantz
After Joe Kent, director of the US National Counterterrorism Center, resigned in protest of President Donald Trump’s military campaign against Iran, he appeared on Tucker Carlson’s podcast on Wednesday.
While on the podcast, Kent, who resigned from his position on Tuesday, argued that Israel dragged the US into the war against the Iranian regime, suggested that Israel may have been involved in the murder of conservative activist Charlie Kirk, claimed that Iran posed no imminent threat to the United States, and said that Iran was not pursuing a nuclear weapon.
Themes of Israel controlling US policy and conspiracy theories about Kirk’s assassination have become commonplace on Carlson’s podcast in recent months.
“We don’t know what happened with Charlie Kirk. I’m not saying the Israelis did this — I’m saying there are a lot of unanswered questions there, and there’s enough data to say there’s a good chance that President Trump feels he is under threat,” Kent said.
“The last time I saw Charlie Kirk on this earth was in June, in the West Wing stairway,” Kent said on Carlson’s podcast. “And he said very loudly to me … ‘Joe, stop us from getting into a war with Iran.’ Very loudly. He was single-minded.”
“So, when one of President Trump’s closest advisers who was vocally advocating against a war with Iran is suddenly publicly assassinated, and we’re not allowed to ask questions about that — it’s a data point. A data point that we need to look into,” Kent said, suggesting that Israel may have something to do with the assassination.
There has been no evidence to support claims of Israeli involvement in Kirk’s assassination. Tyler Robinson, 22, has been charged for murdering Kirk and potentially faces the death penalty. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.
Kent also argued that the US is not really in charge of its own foreign policy: “Who is in charge of our policy in the Middle East? Who is in charge of when we decide to go to war or not?” he asked.
Ther former counterterrorism chief argued that Israel forced Washington’s hand by saying it would attack Iran and that the US would be forced to be caught up in Iran’s inevitable retaliation.
“The Israelis felt emboldened that no matter what they did, no matter what situation they put us in, they could go ahead and take this action, and we would just have to react. That speaks to the relationship — but also it just shows there was a lobby pushing for us to go to war,” Kent said.
In addition to claiming Israel was driving US foreign policy, he also claimed Iran was not close to achieving, or even pursuing, a nuclear-weapons capability. “No, they weren’t [on the verge of getting a nuclear weapon] — not three weeks ago when this started, and not in June [2025] either,” Kent said, referring to last year’s 12-day war between Iran and Israel
“The Iranians have had a religious ruling — a fatwa — against actually developing a nuclear weapon since 2004. That’s been in place since 2004. That’s available in the public sphere. But we also had no intelligence to indicate that that fatwa was being disobeyed or was on the cusp of being lifted,” Kent added.
Experts on Iran have widely dismissed the Iranian regime’s so-called fatwa against having nuclear weapons, noting Tehran has repeatedly lied about and tried to hide aspects of its nuclear program.
The interview occurred one day after Kent resigned from his senior intelligence position, saying he could not support the war and arguing Tehran posed “no imminent threat” to the United States. But it was Kent’s broader assertion, that pressure from Israel and pro-Israel voices influenced the decision to go to war, that especially drew swift pushback from the White House and national security experts.
In his resignation, Kent also drew parallels to the Iraq War, suggesting that similar dynamics shaped both conflicts by arguing that Israel pushed the US into the war.
“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in his resignation letter.
The Trump administration forcefully disputed Kent’s claims, maintaining that the decision to strike Iran was based on credible intelligence about threats to US forces and interests in the region. Trump dismissed Kent as “weak on security,” defending the operation as necessary to deter Iranian aggression and protect American personnel and allies.
“When I read the statement, I realized that it’s a good thing that he’s out, because he said that Iran was not a threat,” Trump said. “Iran was a threat.”
Kent himself previously described Iran as a major threat that needed to be addressed.
In a September 2024 post on X, for example, he wrote that “Iran has been after Trump since January of 2020 after he ordered the targeted killing of the terrorist Qasem Soleimani. This isn’t a new threat.”
White House press secretary Karoline Leavitt lambasted Kent’s resignation letter as inaccurate.
“The absurd allegation that President Trump made this decision based on the influence of others, even foreign countries, is both insulting and laughable. President Trump has been remarkably consistent and has said for DECADES that Iran can NEVER possess a nuclear weapon,” she posted on social media.
Kent previously faced scrutiny during his US congressional runs in Washington state over links to far-right, antisemitic, and white nationalist figures, including Nick Fuentes.
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Brandeis Center Reaches Settlement With UC Berkeley in Antisemitism Lawsuit
Students attend a protest encampment in support of Palestinians at University of California, Berkeley during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Berkeley, US, April 23, 2024. Photo: Carlos Barria via Reuters Connect
The Louis D. Brandeis Center for Human Rights Under Law has reached a major agreement to settle a lawsuit it filed against the University of California, Berkeley in 2023 over its allegedly failing to address a series of incidents of campus antisemitism which culminated in anti-Zionist students establishing “Jewish-free zones” where pro-Israel advocates were barred from speaking.
As previously reported by The Algemeiner, the complaint provided several examples of alleged antisemitic harassment and exclusion on campus, including a bylaw banning Zionists speakers that 23 Berkeley Law groups adopted in September 2021, campus groups Women of Berkeley Law and the Queer Caucus requiring support for the boycott, divestment, and sanctions (BDS) movement against Israel to join its ranks, and the Berkeley Journal of Gender, Law, and Justice banning Zionists from submitting articles and speaking at its events.
The campus environment worsened after Hamas’s Oct. 7, 2023, onslaught across southern Israel, in which the Palestinian terrorist group murdered over 1,200 people, mostly civilians, and took more than 250 hostages to Gaza, according to the complaint. Indeed, the suit alleged that hate mail and death threats have been sent to Jewish students, that Jewish students have opted not to attend class because walking through campus risked encountering angry pro-Palestinian supporters, and that an anti-Israel demonstrator bashed a Jewish student draped in an Israeli flag over the head with a metal water bottle.
“As a UC Berkeley alumnus, I am glad that we can finally resolve this long battle with a victory for Jewish American students and for all Americans who care about free speech and fairness,” Kenneth Marcus, chairman of the Brandeis Center and former US assistant secretary of education for civil rights, said in a statement on Thursday. “What began as a ban on Zionist Jewish voices, regardless of the subjects they wished to address, and mushroomed into a widespread hostile environment will no longer be tolerated.”
He continued, “What happened at Berkeley is a cautionary tale. Universities, corporations, and political parties cannot create an anti-Zionist exception to their conduct codes. They cannot silence Jewish Americans on the pretext of advancing their own political agendas.”
The details of the settlement are disclosed. They call for Berkeley’s using the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism as a reference tool, stating a “reaffirmation” of antisemitism as a violation of the code of conduct, conducting an annual survey of the Jewish student body, and appointing an official to manage the school’s compliance with Title VI of the Civil Rights Act, which prohibits discrimination at universities receiving taxpayer money to fund research and other operations. UC Berkeley will also pay the Brandeis Center $1 million as reimbursement for “outside attorneys’ fees and costs incurred” during litigation of the suit.
UC Berkeley saw some of the most shocking antisemitic incidents in recent memory in the months which followed the Hamas-led Oct. 7 massacre across southern Israel, as previously reported by The Algemeiner.
In February 2024, a mob of hundreds of pro-Palestinian students and non-students shut down an event at UC Berkeley featuring an Israeli soldier, forcing Jewish students to flee to a secret safe room as the protesters overwhelmed campus police.
Footage of the incident showed a frenzied mass of anti-Zionist agitators banging on the doors of Zellerbach Hall while an event featuring Israeli reservist Ran Bar-Yoshafat — who visited the university to discuss his military service during Hamas’s Oct. 7 invasion — took place inside. The mob then stormed the building — breaking glass windows in the process, according to reports in the Daily Wire — and precipitated school officials’ decision to evacuate the area.
During the infiltration of Zellerbach, a member of the mob — which was recruited by Bears for Palestine, which had earlier proclaimed its intention to cancel the event — spit on a Jewish student and called him a “Jew,” pejoratively.
“You know what I was screamed at? ‘Jew, you Jew, you Jew,’ literally right to my face,” the student who was attacked said to a friend. “Some woman — then she spit at me.”
In July, the chancellor of UC Berkeley described a professor who cheered Hamas’s Oct. 7 atrocities as a “fine scholar” during a congressional hearing held at Capitol Hill.
Richard Lyons, who assumed the chancellorship in July 2024, issued the unmitigated praise while being questioned by members of the US House Committee on Education and the Workforce, which summoned him and the chief administrators of two other major universities to interrogate their handling of the campus antisemitism crisis.
Lyons stumbled into the statement while being questioned by Rep. Lisa McClain (R-MI), who asked the chancellor to describe the extent of his relationship and correspondence with Professor Ussama Makdisi, who tweeted in February 2024 that he “could have been one of those who broke through the siege on Oct. 7.”
In Thursday’s statement, Marcus implored the Jewish community to be unrelenting in its fight against antisemitism.
“As we have now seen time and time again, if left unaddressed, antisemitic bigotry, whether or not masked as anti-Zionism, only continues to expand. We will fight this bigotry wherever and whenever we find it, and we will win.”
Follow Dion J. Pierre @DionJPierre.
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Ukraine Leverages Drone Defense Expertise to Aid Gulf, Strengthen Strategic Role Amid Iran War
Fire ignited at the impact site following an Iranian missile strike, amid the US-Israeli conflict with Iran, in central Israel, March 13, 2026. Photo: REUTERS/Gideon Markowicz
As the US-Israeli war with Iran reshapes regional security dynamics, Ukraine is leveraging its battlefield-honed drone defense expertise to assist US allies in the Gulf, potentially strengthening its diplomatic standing and shifting the balance of power, experts say.
Earlier this week, a team of around 200 Ukrainian military experts arrived in the Middle East to provide both “expertise” and “practical support” in countering Iranian drones.
Ukrainian President Volodymyr Zelenskyy confirmed that specialized units have already been deployed in the United Arab Emirates, Qatar, and Saudi Arabia, with additional personnel en route to Kuwait, as Kyiv strengthens coordination with countries across the region.
Since the start of the war last month, Ukraine has actively offered its technology and personnel to Middle Eastern partners to assist the United States and its allies in countering Iranian drones, positioning itself as a key strategic player amid conflict and shifting diplomatic alliances.
Zelenskyy stressed that he had instructed government officials “to present options for assisting the relevant countries” in a way that safeguards Ukraine’s own critical defense needs amid the ongoing war with Russia and its relentless missile and drone attacks.
“Ukrainian experts will operate on-site, and teams are already coordinating these efforts,” Zelenskyy said in a statement.
Among a delegation of military, intelligence, and defense officials traveling to the Gulf was National Security and Defense Council Secretary Rustem Umerov, as the group worked to finalize what was described as “concrete agreements.”
“Ukraine has the greatest experience in the world in countering attack drones,” Zelensky said. “Without our experience, it will be very difficult for the Gulf region, the entire Middle East, and partners in Europe and America to build strong protection.”
“We are ready to help those who help us,” the Ukrainian leader continued. “The regimes in Russia and Iran are brothers in hatred and that is why they are brothers in weapons. And we want regimes built on hatred, to never, never win in anything. And we want no such regime to threaten Europe or our partners.”
According to John Hardie, deputy director of the Russia Program at the Foundation for Defense of Democracies, a Washington, DC-based think tank, Ukraine has “unmatched experience” in developing and scaling cost-effective systems that can detect and neutralize the one-way attack drones widely used by Iran.
The Iranian regime has been supplying Russia with drones throughout the war in Ukraine, and Moscoe has been reportedly supplying Tehran with intelligence, satellite imagery, and drone technology to target US forces.
“With Russia working to help Iran kill American servicemembers, that’s all the reason for the United States and its Middle East allies to take advantage of Ukraine’s hard-won expertise,” Hardie told The Algemeiner.
“Replicating Ukrainian solutions at scale won’t happen overnight, but Ukrainian deployments to the Middle East could offer a taste of some of the Ukrainian technology, namely interceptor drone systems,” he continued.
Hardie argued that this expertise could help Ukraine “cultivate closer security cooperation” with the United States and its Arab allies, while also opening opportunities for Kyiv to expand its defense industry exports and strengthen its role as a key security partner in the region.
When the United States and Israel launched coordinated airstrikes on Iran on Feb. 28, Tehran struck back quickly, firing missiles and long‑range drones at military and civilian targets in neighboring countries — repeatedly hitting infrastructure and population centers even as it claimed to be focusing solely on US military assets.
In just the first few days of the conflict, Iran launched more than 500 ballistic missiles and over 2,000 unmanned aerial systems (UAS) — remotely operated or autonomous aircraft commonly used for surveillance and strike missions.
Even though the regime’s ballistic missile launches have dropped sharply since then due to US and Israeli strikes on its launchers and broader missile program, its drone attacks are, while also down significantly, proving more difficult to stop with air defenses, threatening key military targets as well as civilian areas.
Some regional countries struggle to defend against Iranian drones because these low-cost systems consistently evade fighter jets and conventional air defenses. They have struck a wide range of targets — from diplomatic and economic sites to residential areas — including Dubai International Airport and Saudi oil facilities.
According to Jason Campbell, senior fellow at the Middle East Institute, a Washington, DC-based think tank, Ukraine has revolutionized counter-drone warfare over the past three years through cost-effective, easily reproducible technologies and adaptive battlefield tactics.
“The Gulf states have invested heavily in high-end and highly capable missile defenses, but the Iran war has demonstrated the need for solutions that can better confront their comparatively inexpensive and easily reproduceable Shahed drones,” Campbell told The Algemeiner, referring to the Iranian-made drones.
After Russia invaded Ukraine in 2022, the Islamist regime in Iran began supplying drones to Moscow, providing a relatively inexpensive way to expand its long-range strike capabilities, which Russia later advanced by producing modified variants domestically and in greater quantities.
Over more than four years of war, Ukraine has dramatically improved its counter-drone strategy, increasingly relying on interceptor drones — low-cost unmanned aerial systems that detect, track, and destroy incoming drones identified by radar — offering a highly effective and economically sustainable alternative to traditional air defenses.
“I would say that this capability has already elevated Ukraine’s (and Ukrainian companies’) status throughout the Gulf,” Campbell told The Algemeiner.
According to multiple media reports, Saudi Arabia is planning a major contract with Ukrainian companies to purchase interceptor drones.
Zelenskyy has also suggested that Ukraine could “exchange” interceptor drones for Patriot air defense missiles, a US-made system designed to detect, track, and intercept incoming ballistic missiles, aircraft, and drones.
“Russia probably is not very excited about the prospect of Ukraine bolstering its air defenses and demonstrating its utility to an array of deep-pocketed clients,” Campbell explained.
“This is a win for US interests and could provide more impetus behind efforts to provide necessary assistance to help Ukraine in its ongoing war with Russia,” he continued. “One thing to watch, however, will be the near-term availability of higher end air defenses which remain in high demand now in multiple theaters.”