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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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San Diego Group Apologizes for Disinviting Rabbi From MLK Jr. Event Over ‘Safety Concerns,’ Pro-Israel Stance
The Martin Luther King Jr. Memorial in Washington, DC. Photo: Reuters / Allison Shelley.
Organizers of a Martin Luther King Jr. Day event in San Diego, California, have apologized for disinviting a rabbi from speaking due to his stance on the Israel-Hamas war and “safety concerns.”
Alliance San Diego made the apology in a released statement after receiving widespread criticism for its treatment of Rabbi Hanan Leberman, the leader of Tifereth Israel Synagogue in San Diego. He was originally scheduled to lead the closing prayer at the city’s 38th annual All Peoples Celebration at the Balboa Park Activity Center on Jan. 19.
In a description for the event, Alliance San Diego invited the public to “choose Courage; to decide, with intention, to do what is right even when the fear and opposition are loud. Now more than ever, our voices must rise above hesitation. We must claim our dignity and echo the notion that any attack on one, is an attack on us all.”
A day before the event, Leberman wrote in a Facebook post he was “deeply upset” to learn he had been disinvited from presenting at the ceremony because of his “connection to Israel.” Alliance San Diego claimed Leberman was instead invited to attend the program as a guest, but the rabbi said he ultimately decided not to attend the event at all.
The decision to disinvite Leberman from presenting at the event was condemned by a coalition of nearly four dozen community-based organizations, social service providers, and synagogues in a joint statement published on Jan. 18.
While apologizing for the move in a statement shared on Instagram, Alliance San Diego also explained its decision, saying that event organizers faced “major disruption over two speakers’ public stances on the conflict in Israel-Palestine.”
“We hear the community’s concern that this decision felt to some like an exclusion of Jewish identity echoing historical traumas and antisemitic patterns present in many public spaces today. This was not our intention, and we apologize for reinforcing this pattern,” the group said. “To protect the attendees at the celebration and keep the focus on Dr. King, we asked both speakers to attend as our guests instead of present on the program. Our decision was based solely on safety concerns and was communicated in person conversations with the speakers. We recognize, however, that intent does not erase impact, and we take responsibility for the hurt caused … A deep source of regret is that our missteps have distracted us from our core work of creating a San Diego that is safe for all people.”
Leberman was born in Chicago, raised in Philadelphia, and ordained as a rabbi in Israel, where he lived and worked before moving to San Diego, according to the website for Tifereth Israel Synagogue. He moved to Israel at the age of 20 and served three years in the undercover counter-terrorist unit Duvduvan of the Israel Defense Forces, often serving as the unit’s cantor. Leberman studied at the Jerusalem Academy of Music, and aside from being a cantor, he is also a professional opera singer. He served as a rabbi and cantor for the Masorti movement in Israel and led congregations as a guest cantor in Israel, England, and the United States.
Alliance San Diego said in an earlier statement that it asked two speakers to give up their speaking roles at the event “in response to concerns about potential disruption related to Zionism and anti-Zionism,” but noted they had not been disinvited. The other speaker was not publicly identified but also ultimately decided not to attend the event.
“At the time, we believed we were acting in the best interest of protecting attendees and preserving the spirit of the event,” the group said in its statement. “Our intention was never to exclude Jewish faith leaders or Jewish voices from this space. As an organization working across many communities under immense strain and confronting assaults on immigrant communities, including Jewish and Israeli immigrants at a time of rising antisemitism and fear, we acknowledge that our decision contributed to that pain rather than alleviating it.”
Leberman said in his Facebook post on Jan. 18 that disinviting him from speaking at the event “runs counter to Dr. King’s message — particularly at this moment in history, when Jews are experiencing the most significant rise in hate crimes of any group.”
“The decision to disinvite me is, in my view, a disservice to the legacy of Dr. Martin Luther King Jr,” he added. “I believe the organization would benefit from deeper education about what Zionism truly is and about what the Jewish community is facing today — from both the left and the right.”
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Jessica Tisch affixes a mezuzah to her NYPD office on International Holocaust Remembrance Day
Jessica Tisch, New York City’s Jewish police commissioner, on Tuesday affixed a mezuzah to the front doorframe of her office at One Police Plaza, a NYPD spokesperson told the Forward. The brief ceremony took place on International Holocaust Remembrance Day.
A mezuzah, a small scroll containing the Shema and V’ahavta in a decorative case, traditionally marks a Jewish home or office as sacred and serves as a public expression of Jewish identity. Tisch made the blessing before putting up the scroll in the presence of a small group of uniformed and civilian Jewish members of the police force.
In a statement, Tisch called it “a small but meaningful symbol of faith and resilience” that affirms that “Jewish faith and tradition endure with strength and pride” after the Holocaust.
Tisch, 44, comes from one of the city’s most prominent Jewish families. The family name was originally Tichinsky when her ancestors immigrated to the United States from Ukraine in 1904, and it was later shortened as a nickname when her great-grandfather Avraham was cheered as a captain of the City College of New York’s basketball team. Her grandfather, Rabbi Philip Hiat, a Reform rabbi known for his interfaith work, served as a police chaplain in the New York City Housing Authority Police Department.
Tisch said on Tuesday that placing the mezuzah, which was purchased in Israel and given to her by her mother Merryl, at her office is a “reminder that in this city, every community belongs, and every identity deserves to be lived openly and without fear.”
✡️ EXCLUSIVE: Marking International Holocaust Remembrance Day, NYPD Commissioner Jessica Tisch affixed a mezuzah to the front doorframe of her office at One Police Plaza.
Details ⬇️https://t.co/94SYmxPyAg pic.twitter.com/NXcGjav16f
— Jacob N. Kornbluh (@jacobkornbluh) January 27, 2026
Tisch has spoken openly and proudly about her Judaism in public appearances. When Tisch was sworn in as NYPD commissioner in 2024, she wore a Star of David necklace to the ceremony. Last year she told second and third graders at Ramaz School about her leadership role, “You can be anything you want to be, whether you’re a woman, a mother, or an observant Jew.” Five of her deputies are also Jewish.
The police commissioner is widely respected in the Jewish community for her record on public safety and for her strong support of Israel. Tisch agreed to remain in her post under Mayor Zohran Mamdani, who has come under growing scrutiny over his anti-Zionist worldview and his revocation of executive orders tied to antisemitism and pro-Palestinian protests.
According to a New York Times report, Tisch made the decision to work with Mamdani over a bowl of matzah ball soup during Shabbat dinner with her family
The post Jessica Tisch affixes a mezuzah to her NYPD office on International Holocaust Remembrance Day appeared first on The Forward.
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Pope Leo Says Catholic Church ‘Unwavering’ in Its Opposition to ‘Every Form of Antisemitism’
Pope Leo XIV holds a Jubilee audience on the occasion of the Jubilee of Sport, at St. Peter’s Basilica, at the Vatican June 14, 2025. Photo: REUTERS/Yara Nardi
Pope Leo XIV on Tuesday marked International Holocaust Remembrance Day with a statement reaffirming the Catholic Church’s “unwavering” opposition to antisemitism.
“On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism,” the pope posted on the X social media platform. “The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or religion.”
On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism. The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or…
— Pope Leo XIV (@Pontifex) January 27, 2026
The post concluded with a link to Nostra Aetate, a declaration from the Second Vatican Council and promulgated on Oct. 28, 1965, by Pope Paul VI that called for dialogue and respect between Christianity and other religions. The theological reform called for a position of Christian-Jewish brotherhood, advocating “the bond that spiritually ties the people of the New Covenant to Abraham’s stock.”
Leo offered his message opposing antisemitism as the Israeli Ministry of Diaspora Affairs and Combating antisemitism released its newest research into global hate against Jews.
The report documents 815 “serious” incidents around the world — including 21 murders of Jews — as well as 124 million antisemitic X postings and more than 4,000 anti-Israel demonstrations.
“On International Holocaust Remembrance Day, we are called not only to remember, but to act. The ministry stands alongside Jewish communities, monitors and collects information in real time, and pursues the perpetrators of antisemitism and hatred wherever they are,” Amichai Chikli, the Israeli minister of diaspora affairs and combating antisemitism, said in a statement.
Chikli urged a proactive strategy, arguing that “antisemitism is rising in various arenas – yet our responsibility is not to remain on the defensive, but to go on the offensive.”
Leo has repeatedly spoken out against antisemitism and promoted Nostra Aetate since he began his papacy last year.
In October, the pontiff condemned antisemitism and affirmed the Catholic Church’s commitment to combating hatred and persecution against the Jewish people, arguing his faith demands such a stance.
Speaking in St. Pete’s Square at the Vatican, Leo acknowledged the 60th anniversary of Nostra Aetate, saying, “I too confirm that the Church does not tolerate antisemitism and fights against it, on the basis of the Gospel itself.”
“This luminous document teaches us to meet the followers of other religions not as outsiders, but as traveling companions on the path of truth; to honor differences affirming our common humanity; and to discern, in every sincere religious search, a reflection of the one divine mystery that embraces all creation,” Leo continued.
He then added that the primary focus of Nostra Aetate was toward the Jewish people, explaining that Pope John XXIII, who preceded Paul VI, intended to “re-establish the original relationship.”
Nostra Aetate details the close bonds between Jews and Christians.
“The Church, therefore, cannot forget that she received the revelation of the Old Testament through the people with whom God in His inexpressible mercy concluded the Ancient Covenant,” the proclamation states. “Nor can she forget that she draws sustenance from the root of that well-cultivated olive tree onto which have been grafted the wild shoots, the Gentiles. Indeed, the Church believes that by His cross Christ, Our Peace, reconciled Jews and Gentiles making both one in Himself.”
The document also opposes antisemitism, proclaiming that “in her rejection of every persecution against any man, the Church, mindful of the patrimony she shares with the Jews and moved not by political reasons but by the Gospel’s spiritual love, decries hatred, persecutions, displays of antisemitism, directed against Jews at any time and by anyone.”
Jewish leaders have expressed optimism for interfaith relations under Leo’s leadership.
Rabbi Noam Marans, director of interreligious affairs at the American Jewish Committee (AJC), told The Algemeiner in May that “his remarks to the Jewish people have actually been extraordinary.”
At the time, just after being elected to the papacy, Leo met with Jewish leaders and other faith representatives at the Vatican. “Because of the Jewish roots of Christianity, all Christians have a special relationship with Judaism,” he said during the meeting. “Even in these difficult times, marked by conflicts and misunderstandings, it is necessary to continue the momentum of this precious dialogue of ours.”
Before the beginning of Leo’s pontificate, Israeli-Vatican relations had come under strain due to the late Pope Francis’s statements about the war to defeat Hamas in Gaza, including his suggestion that the Jewish state was committing genocide.
There has been a recent rise in promoting antisemitism among some Catholic podcasters and social media influencers, especially on the political right. Nick Fuentes, for example, has praised Adolf Hitler and even called for the extermination of Jewish people from American civilization.
The Anti-Defamation League (ADL) wrote that Fuentes “frequently makes his support known for the Traditionalist Catholic view that rejects the Nostra Aetate, the papal document that declared that modern Jews bear no guilt for the death of Christ.”
The ADL revealed that in March 2024 on Telegram, “Fuentes wrote that he and his followers ‘rightly defend the traditional Catholic view,’ blaming Jews for ‘crucifying our Lord.’”
Nostra Aetate explicitly rejects such rhetoric, stating that the death of Jesus cannot be charged “against all the Jews, without distinction, then alive, nor against the Jews of today.” It also states that “the Jews should not be presented as rejected or accursed by God, as if this followed from the Holy Scriptures.”
Recent Catholic convert Candace Owens, who joined the church in April 2024, has also used her platforms which enable her to influence millions of followers to demonize the Jewish people. A study released in December showed how Owens and fellow podcaster Tucker Carlson boosted their anti-Israel content last year.
US Vice President JD Vance also converted to Catholicism in recent years, joining the church in 2019. Vance has disputed the rise of antisemitism on the political right and failed to counter antisemitic statements when confronted with them in public settings. On Friday, Axios published secret recordings of US Sen. Ted Cruz (R-Texas) telling donors last year that “Tucker created JD. JD is Tucker’s protégé, and they are one and the same.”