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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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India’s Modi Visits Israel, Expresses Support for Jewish State as US-Iran Tensions Mount
India’s Prime Minister Narendra Modi and Israel’s Prime Minister Benjamin Netanyahu attend a welcome ceremony upon Modi’s arrival at Ben Gurion International Airport in Lod, near Tel Aviv, Israel, Feb. 25, 2026. Photo: REUTERS/Shir Torem
India’s Prime Minister Narendra Modi arrived in Israel on Wednesday for a two-day visit that both countries have cast as a chance to deepen relations, as regional concerns mount over the risk of military conflict between the United States and Iran.
In an address to the Israeli parliament, Modi told lawmakers that India stood with Israel “with full conviction” as he shared his nation’s condolences over the October 2023 Hamas attack.
“Like you, we have a consistent and uncompromising policy of zero tolerance for terrorism, with no double standards,” he said.
Both Modi and Israeli Prime Minister Benjamin Netanyahu, who also addressed the parliament, spoke of terrorist attacks that their nations had faced, with Netanyahu saying India and Israel both faced the challenge of confronting “radical Islam.”
Some opposition lawmakers briefly walked out of the special session, protesting at the speaker’s decision not to invite the head of the Supreme Court, but returned for Modi‘s remarks.
Netanyahu’s right-wing government, which the speaker belongs to, has had a confrontational relationship with the court.
Modi, a Hindu nationalist, became the first prime minister in India’s history to visit Israel in 2017, during which he and Netanyahu took a barefoot stroll on a beach in the northern port city of Haifa.
Both still in power nearly nine years later, the two leaders, who describe one another as friends, are expected to hold talks on artificial intelligence as well as defense at a time when Israel is seeking to increase its military exports.
An Israeli government official said Modi‘s visit would “pave the way for new partnerships and collaborations across many fields.” Bilateral ties were on the cusp of a significant upgrade, an Israeli foreign ministry official said.
US MILITARY BUILDUP NEAR IRAN
Modi is visiting as the United States deploys a vast naval force near Iran‘s coast ahead of possible strikes on the Islamic Republic, with the two countries at an impasse in talks over Tehran’s nuclear program. The Pentagon has also deployed an aircraft carrier to the Mediterranean, bound for Israel‘s coast.
A US attack on Iran could draw Iranian retaliation against Israel as well as US military facilities in Gulf Arab countries, where millions of Indians live and work and send home billions of dollars of remittances each year.
In his speech to lawmakers, Modi vaguely spoke about the challenges facing stability in the region, acknowledging that the landscape had become more challenging in recent years, but made no mention of the US military build-up, or of Iran.
He backed the US plan to end the war in Gaza, telling the parliament that it could lead to peace “for all people of the region, including by addressing the Palestinian issue.”
“The road to peace is not always easy. But India joins you and the world for dialogue, peace, and stability in this region,” Modi said.
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CIA Launches Fresh Social Media Push to Recruit Iranians as Trump Threatens Military Action
The seal of the Central Intelligence Agency is shown at the entrance of the CIA headquarters in McLean, Virginia, US, Sept. 24, 2022. Photo: REUTERS/Evelyn Hockstein
The US Central Intelligence Agency has posted on social media new Farsi-language instructions for Iranians wishing to securely contact the spy service.
The CIA recruitment effort comes amid a massive buildup of US military forces in the Middle East that President Donald Trump could order to attack Iran if talks with the US set for Thursday fail to reach a deal on Tehran’s nuclear program.
Trump began laying out the case for a possible US operation in his State of the Union speech on Tuesday, saying he would not allow the Islamic Republic, which he called the world’s biggest sponsor of terrorism, to have a nuclear weapon. Iran denies seeking a nuclear arsenal.
“They [Iran‘s leaders] want to start all over again, and are, at this moment again pursuing their sinister ambitions,” he said, accusing Iran of restarting its nuclear program, working to build missiles that “soon” would be capable of reaching the United States, and of being responsible for roadside bombings that have killed US service members and civilians.
“The [Iranian] regime and its murderous proxies have spread nothing but terrorism and death and hate,” the Republican president said about 90 minutes into his annual address to a joint session of the Senate and House of Representatives.
The CIA posted its Farsi-language message on Tuesday on its X, Instagram, Facebook, Telegram, and YouTube accounts.
The message is the latest in a series by the CIA aimed at enlisting sources in Iran, China, North Korea, and Russia.
The agency urged Iranians wishing to make contact to “take appropriate action” to protect themselves before doing so and avoid using work computers or their phones.
“Use a new, disposable device, if possible” and “be aware of your surroundings and who may be able to see your screen or activity,” continued the message, adding that those who make contact, provide their locations, names, job titles and “access to information or skills of interest to our agency.”
Those individuals, said the message, should use a trusted Virtual Private Network “not headquartered in Russia, Iran, or China,” or the Tor Network, which encrypts data and hides the user’s IP address.
The CIA declined to comment. Iran’s delegation to the United Nations did not immediately respond to a request for comment.
US envoys Steve Witkoff and Jared Kushner are scheduled to meet Iranian officials led by Foreign Minister Abbas Araqchi in Geneva on Thursday for a new round of negotiations on Tehran’s nuclear program.
Trump has threatened military action if the talks fail to reach an agreement, or if Tehran executes people arrested for participating in nationwide anti-government demonstrations in January.
Rights groups say thousands of people were killed in the government crackdown on the protests, the worst domestic unrest in Iran since the era of its 1979 Islamic Revolution.
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UK Green Leader Backs Proposed ‘Zionism Is Racism’ Party Platform
A Green Party march in London. Photo: Alan Stanton/Flickr
The top official in the United Kingdom’s Green Party has come out in support of a “Zionism Is Racism” motion to be debated at the party’s March conference which could shift the leftist political organization’s official position to full-scale removal of Israel off the map, to be replaced with “a single democratic Palestinian State in all of historic Palestine with Jerusalem as its capital.”
Lubna Speitan, a British-Palestinian Green Party member who serves in the Greens for Palestine Steering Group and the Greenwich Palestine Alliance, on Tuesday announced she had submitted Motion A105, creatively titled “Zionism Is Racism,” for debate at the UK Green Party’s Spring Conference on March 28.
The measure has received the support of Green Party Leader Zack Polanski.
“I’ll wait to hear the debate, but absolutely, if the definition of Zionism is what is happening right now by the Israeli government, then yes, absolutely, that’s racist and I’ll vote for it,” he said on Times Radio.
However, Speitan’s proposal goes much further than condemning Zionism — the national movement of the Jewish people to reestablish a state in their ancient homeland — as an allegedly racist ideology, a slander which the Soviet Union’s espionage agencies began promoting in the 1970s, most notably and successfully at the United Nations General Assembly with the passage of Resolution 3379 on Nov. 10, 1975. The infamous measure, which asserted that Zionism was “a form of racism and racial discrimination,” was ultimately overturned in 1991.
The Soviet Union’s effort to link Zionism to racism drew arguments from the notorious “Protocols of the Elders of Zion” and argued that Judaism’s concept of “the chosen people” promoted racial superiority.
“This deliberate slur interpolated and distorted the real meaning of Judaism which explains the Jewish people are ‘chosen,’ or set apart, for special and burdensome religious and social obligations,” according to the American Jewish Committee.
Speitan’s measure calls for the Green Party to adopt Hamas’s position of eliminating Israel from the map, to replace the Jewish state with a Palestinian state.
The motion offers eight points, the third of which appears to call for either the mass expulsion or genocide of the Israeli people: “Following from Motion E05, which affirmed that Israel is an apartheid State committing genocide, and Motion E07 supporting reparations and accountability, the Green Party supports the establishment of a single democratic Palestinian State in all of historic Palestine with Jerusalem as its capital, equal rights for all, and the right of return for Palestinians and their descendants.”
Speitan connects this call for “the right of the return” with announcing an end of a Jewish state. This longstanding Palestinian demand insists that potentially millions of descendants of Palestinian refugees should return to the land of Israel, a step that, according to many pro-Palestinian activists, would result in the abolition of the world’s only Jewish state.
The measure also advocates explicit support for terrorism against Israel, with point four stating that the Green Party would affirm “the Palestinian people’s inalienable right to self-determination, including the right of the Palestinian people to resistance and liberation from Israeli occupation, domination and subjugation, and acknowledges that the struggle to achieve that liberation by all available means under international law is legitimate.”
This apparent advocacy of violence aligns with statements made last year by Speitan in support of terrorism against the Jewish state.
“The only way forward for the liberation of any people is going to be by force, what was taken by force must be returned by force and this comes with military intervention, and for me I support our right to the armed struggle. We must never deny that,” Speitan said in a September 2025 speech. “I will refuse to condemn the resistance of any repressed or occupied people because we have that right. Only we can claim self-defense, not the occupier.”
Speitan continued, “The moment we rise, we call for resistance, [they say] ‘you terrorist.’”
John Mann, the UK government’s independent adviser on antisemitism, labeled Speitan’s anti-Zionist proposal “support for terrorism and overt racism against Jews. There is no ambiguity. It’s from the extreme margins of politics.”
He went on to invoke former UK Labour Party Leader Jeremy Corbyn, whose time at the helm of the party was marked by a succession of scandals involving antisemitism, to show how extreme the Green Party has become.
“This is well beyond anything that happened during Labour under Jeremy Corbyn,” Mann declared. “This makes Corbyn look like a moderate. The crank element that even Corbyn was worried about has entered the Greens en masse.”
Speaking to Britain’s Daily Mail, Israel’s Deputy Foreign Minister Sharren Haskel labeled the motion “one of the most hateful and racist documents I’ve ever read.”
“It calls for the destruction of Israel and seeks to justify terrorism against Israel,” Haskel added, referring to the proposal. “Its intent is to justify the destruction of the Jewish homeland and deny the right of Jews to a national home. The double standards are extraordinary as they demand a national home for Palestinians but not Jews.”
Haskel added, “I completely condemn this horrific document and hope the people of the UK see the Greens for what they are – a racist and hateful political party.”
The group Jewish Greens has urged voting against Speitan’s proposal.
“This is not your run-of-the-mill motion opposing Israel’s actions (something that Jewish Greens would have no problem with), but something much more problematic that is likely to make Jews feel unwelcome in the Green Party,” the group stated. “We urge Green Party members to listen to their Jewish comrades within the party, and consider whether this motion is appropriate for the type of party they want to be in.”
The statement urged for a broader understanding of Zionism, explaining that “calling all forms or interpretations of Zionism ‘racism’ is painting a very diverse group of people with a very broad brush and in effect, it accepts the most extreme right-wing version of Zionism (aka – Kahanism) peddled by the far right as definitive. This is like accepting the EDL’s definition of Englishness. Or like banning all forms of USA nationalism based on the horrendous crimes of the Trump administration.”
Reflecting on the degree with which the party had shifted in recent years, Mann called Speitan’s measure “about as far away as from Green politics of the past as is possible. Greens used to be about stopping fossil fuels and nuclear power and building wind farms. Now hate is bringing members surging into the Green party.”
On Oct. 19, 2025, the Green Party of England and Wales announced that “membership has surged past the Conservative Party, making the Greens the third largest party in the UK. From this position, and with Labour’s clear shift to the right, it’s clear that the Greens are now the Party of choice to counter Reform and their brand of divisive politics.”
The party stated that “membership now stands at over 126,000. This latest milestone marks an 80 percent increase since Zack Polanski was elected Leader of the party last month. The Greens now have more than double the reported members of the Liberal Democrats.”
Polanski said then that British politics “is changing and support for old-style parties built on privilege and power is shrinking. Increasing numbers of people are walking away from the politics of austerity, inequality and division and choosing a new kind of politics that offers a bold, hopeful vision of prosperity, equality and unity. Our membership boom reflects growing public frustration with the political status quo and a hunger for genuine alternatives.”
According to the UK’s Jewish News, Polanski has faced mounting pressure to support the latest anti-Zionist motion from a new group of hardline anti-Israel activists within the party. “Supporting the motion would effectively mean declaring his own mother and other members of his Jewish family — staunch supporters of Israel who have criticized pro-Palestine marches — as racists,” the outlet noted.
A YouGov poll of UK party preferences conducted Feb. 9-10, 2025, placed the Greens as the fifth most popular party in the country coming in at 9 percent support compared to the Liberal Democrats (14 percent), Conservatives (21 percent), Labour (25 percent), and Reform UK (26 percent). A total of 21 percent of Britons polled said they would consider voting for a Green candidate with higher levels of support among those 18-24 (36 percent) and 25-49 (27 percent).
In Britain’s House of Commons, Green politicians currently occupy four seats compared to 404 controlled by Labour, 116 to the Conservatives, 72 to Liberal Democrats, 13 independents, 9 members of the Scottish National Party, and 8 members of Reform UK. Pollsters in the UK have found considerable crossover between the Liberal Democrats and the Greens with 51 percent of the members in each party supporting a merger with the other.
The Jewish Greens explained the practical implications of what adoption of the “Zionism Is Racism” position would entail for the party, noting that any member supporting Zionism could then potentially be expelled, a position which the Democratic Socialists of America (a group with 78,000 members) explicitly adopted last year.
“Most Jewish institutions in the UK have some sort of connection to Zionism. Some closer, some less so. The motion proposers – in a response to a question from Jewish Greens – have made it clear that they will expect the motion to proscribe Zionists,” the Jewish Greens stated. “This gives the party the option to expel almost any Jew involved in organized communal life or who has ever been, including our party leader. Meaning that most Jews in the party – whether they define themselves as Zionists or not – are one grudge away from being dragged through the disciplinary process on spurious charges of ‘Zionism.’”