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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Somalia’s South West State Says It Has Severed Ties With the Federal Government
FILE PHOTO: Somalia’s presidential candidate of South West state Abdiaziz Hassan Mohamed speaks inside the Somali Parliament house in Mogadishu, Somalia April 30, 2018. Photo: REUTERS/Feisal Omar/File Photo
Somalia’s South West state said on Tuesday it was suspending all cooperation and relations with the government in Mogadishu, the latest sign of strain in the Horn of Africa country’s fragile federal system.
At a press conference, South West officials accused the federal government of arming militias and trying to unseat the state’s president, Abdiaziz Hassan Mohamed Laftagareen. Somalia’s defense and information ministers did not respond to Reuters’ requests for comment.
Disputes over constitutional changes, elections and the balance of power between Mogadishu and regional administrations repeatedly open up political fault lines in Somalia. The South West administration says relations with Mogadishu worsened after the federal government pushed through constitutional amendments opposed by some state leaders.
Travel agencies told Reuters on Tuesday that commercial flights between Mogadishu and Baidoa, the administrative capital of South West state, had been halted. Humanitarian flights, including for United Nations operations, were continuing. Baidoa, which lies about 245 km (150 miles) northwest of Mogadishu, is a politically and militarily sensitive city because it hosts federal troops, regional security forces and international humanitarian operations in a zone affected by drought, conflict and displacement.
The Mogadishu government’s relations with other states have also been fraught. Somaliland declared independence in 1991 and has long been outside Mogadishu’s control. The administration of semi-autonomous Puntland said in March 2024 it would no longer recognize the federal government until disputed constitutional amendments were approved in a nationwide referendum.
Semi-autonomous Jubbaland suspended ties with Mogadishu in November 2024 in a dispute over regional elections.
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Report: Iran Sees Control of Strait of Hormuz as Victory Over US, Israel
An LPG gas tanker at anchor as traffic is down in the Strait of Hormuz, amid the U.S.-Israeli conflict with Iran, in Shinas, Oman, March 11, 2026. Photo: REUTERS/Benoit Tessier/File Photo
i24 News – Iran is showing no indication it is ready to end the war with the United States and Israel, as officials say Tehran is relying on its control over the Strait of Hormuz to increase global economic pressure and strengthen its position.
According to regional officials cited by The Washington Post, Iran is rejecting diplomatic efforts to identify an off-ramp and instead escalating attacks on neighboring countries. An Iranian diplomat said the strategy is to “make this aggression super expensive for the aggressors,” as Tehran faces sustained military pressure.
The Strait of Hormuz remains central to Iran’s calculations. The waterway carries roughly one-fifth of global fuel shipments, and its partial closure has disrupted energy markets. US President Donald Trump issued a 48-hour deadline for Iran to reopen the route, warning of further escalation if it does not comply.
Iranian officials and diplomats said the leadership views its ability to maintain pressure through the strait as a short-term success, even as infrastructure damage mounts. “They don’t feel any pressure to negotiate,” one European diplomat based in the Gulf said, adding that Iran sees its influence over oil markets as a form of leverage.
At the same time, efforts to mediate a ceasefire have so far failed. Officials from Qatar and Oman approached Iran last week, but Tehran said it would only engage if US and Israeli strikes stopped first. An Iranian diplomat said the country would not accept a “premature ceasefire” and is seeking guarantees, including compensation and commitments to prevent future attacks.
The war has already caused significant damage. The Pentagon says more than 15,000 targets have been struck across Iran, while Iranian authorities report over 1,200 civilian deaths. The conflict has also expanded regionally, with Iranian strikes targeting energy infrastructure in Gulf states following attacks on its own facilities.
Despite mounting losses, analysts say Iran’s leadership believes prolonging the conflict could shift pressure onto Washington and its allies through rising energy prices and regional instability. “We’re still on an escalatory path,” said Alan Eyre, a former US official, adding that Tehran is attempting to “up the costs” rather than move toward negotiations.
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Persistent Iran War, Energy Price Surge Set to Sway Wavering Stocks
Stock ticker. Photo: Ahmad Ardity/Wikimedia Commons.
A Middle East crisis that has convulsed markets should remain the focal point for Wall Street in the near term, as investors stay glued to developments in Iran and the fallout from surging energy prices.
As the US-Israeli war on Iran stretches to three weeks, an over 40% jump in oil prices is driving worries about higher inflation and stagnating economic growth.
Inflationary concerns on Friday were prompting markets to rule out any equity-friendly interest rate cuts this year, which investors previously had been counting on, with futures trading instead suggesting modest chances of hikes in 2026. Federal Reserve Chair Jerome Powell expressed deep uncertainty at the US central bank’s meeting on Wednesday about how the crisis would factor into the economy, muddying its ability to forecast conditions ahead.
US stocks suffered sharp declines to end the week. The benchmark S&P 500 stock index posted its fourth straight weekly decline and hit a six-month low, while the Nasdaq Composite ended down nearly 10% below its October all-time high.
Middle East tensions escalated this week. Iran attacked energy facilities across the region following Israel’s strike on its gas field, while officials told Reuters on Friday that the US military is deploying thousands of Marines to the Middle East.
“This is a situation that’s so fluid,” said Chris Fasciano, chief market strategist at Commonwealth Financial Network. “We could have a resolution in the next week or it could go on for some time. And the longer it goes on, you start to think about the impacts it could have on the US economy.”
WATCHING OIL, STOCKS’ ‘ORDERLY’ REACTION
Swings in crude prices have rippled through asset classes. US crude settled around $98 a barrel on Friday, while Brent ended around $112. In addition to the attacks on energy infrastructure, traffic has stalled in the Strait of Hormuz, through which around a fifth of the world’s crude oil and liquefied natural gas normally passes.
The 20-day correlation between the S&P 500 and US crude stood at -0.89 late on Friday, according to LSEG data, a strong inverse relationship that showed they have tended to move in opposite directions.
“If you’re a trader, you watch oil prices because I do think that that’s generally giving the leading indicator as to how the financial markets are viewing the outlook for the conflict,” said Eric Kuby, chief investment officer at North Star Investment Management Corp.
The S&P 500 energy sector, which includes shares of oil companies, has gained since crude prices began to spike in late February, but the group accounts for less than a 4% weight in the benchmark index.
The latest declines left the S&P 500 down 6.8% from its record closing high set in late January. The pullback has mostly lacked the chaotic quality of the abrupt equity slide last April following President Donald Trump’s “Liberation Day” tariff announcement that set off broad economic worries, Fasciano said.
“This has been fairly orderly, which I think is an encouraging sign,” Fasciano said. “And I think it’s because the underlying fundamentals for corporate America are still fairly robust and are offering some support.”
TREASURY YIELDS, MARKET TECHNICALS ALSO IN FOCUS
Fast-climbing Treasury yields, driven higher by the energy price spike and caution from global central banks, were looming as a risk factor for stocks. The benchmark 10-year Treasury yield was last at 4.38% on Friday, its highest level since last summer.
Keith Lerner, chief investment officer at Truist Advisory Services, said he was watching whether the 10-year Treasury yield sustainably rises above 4.3%, which could increase pressure on stocks, while he was also eyeing 4.5% as a key level.
“Rates going higher means borrowing costs are somewhat higher. And then that could actually slow the economy,” Lerner said. “At some point, if they keep going higher, then the relative attractiveness of (bond) yields becomes more attractive relative to equities.”
Stocks were also around key technical levels. The S&P 500 on Thursday closed below its 200-day moving average — a closely watched long-term trendline — for the first time since May. With another decline on Friday, the index ended at its lowest point since September and fell below November lows that strategists had also identified as worrisome levels.
Reports on manufacturing, services activity and consumer sentiment highlight a relatively light week ahead for US economic data. A major energy conference in Houston that will feature top global industry executives could draw Wall Street’s attention.
Events in Iran were likely to loom largest. In a note on Thursday morning, analysts at UBS Global Wealth Management said the latest developments were “pushing markets to price in a higher risk of prolonged conflict, deeper infrastructure damage and higher-for-longer crude prices.”
“While a less damaging outcome in the Strait of Hormuz remains possible, recent events have narrowed that path and heightened the risk of continued volatility,” the UBS analysts said.