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Chabad women come together once a year in person. The rest of the time, there’s Instagram.

(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.

But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:

The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.

Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.”  Much to her relief, the kids’ parents had a good laugh about it.

And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.

“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.

“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”

Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.

To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.

“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”

Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.

On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.

“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”

Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.

“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”

She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”

Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.

Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.

Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.

Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)

With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.

Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.

Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”

Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.

Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.

At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”

Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)


The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.

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Iran’s Soccer Federation ‘Negotiating’ With FIFA to Relocate World Cup Matches From US to Mexico

Soccer Football – FIFA World Cup 2026 – FIFA World Cup 2026 Draw – John F. Kennedy Center for the Performing Arts, Washington, DC, US – Dec. 5, 2025, General view as Draw Assistant Shaquille O’Neal draws Iran during the FIFA World Cup 2026 draw. Photo: REUTERS/Carlos Barria

Iran’s soccer federation said on Monday it is “negotiating” with FIFA to relocate the Islamic Republic’s first-round matches in the 2026 World Cup to Mexico from the United States to ensure the safety of its players.

“When Trump has explicitly stated that he cannot ensure the security of the Iranian national team, we will certainly not travel to America,” said Mehdi Taj, president of the Iranian Football Federation, in a statement shared on X by the Iranian Embassy in Mexico. “We are currently negotiating with FIFA to hold Iran’s matches in the World Cup in Mexico.”

The negotiations are taking place after the US and Israel launched joint airstrikes against Iran in late February, which led to the killing of Iranian Supreme Leader Ayatollah Ali Khamenei and several other high-ranking Iranian officials. Iran has since retaliated with attacks on Israel and US allies across the Middle East.

The 2026 FIFA World Cup will take place from June 11-July 19 in cities across the US, Canada and Mexico. Iran qualified for the 48-team tournament through its participation in the ‌Asian ⁠Football Conference and is set to compete in Group G at the World Cup. Iran’s national soccer team is scheduled to compete against New Zealand on June 15 and Belgium on June 21, both in Los Angeles, before going head-to-head against Egypt on June 26 in Seattle. Soccer fans from Iran are not allowed to enter the United States for the World Cup as part of a travel ban that the Trump administration imposed in June, but Iranian athletes and coaches are exempt from the ban.

Last week, US President Donald Trump wrote on the social media website Truth Social that Iran’s national soccer team is “welcome” to compete in World Cup, but he does not think “it is appropriate” for them to participate “for their own life and safety.”

The Iranian team responded to Trump’s post by saying in a statement on Telegram that a single person can not exclude a country from the World Cup. They also suggested the US “lacks the ability” to provide security for World Cup-participating teams.

“The World Cup is a historic and international event and its governing body is FIFA — not any individual country. Iran’s national team, with strength and a series of decisive victories achieved by the brave sons of Iran, was among the first teams to qualify for this major tournament,” the statement said. “Certainly no one can exclude Iran’s national team from the World Cup. The only country that could be excluded is one that merely carries the title of ‘host’ yet lacks the ability to provide security for the teams participating in this global event.”

However, Iranian Sports and Youth Minister Ahmad Donyamali reportedly told state television it is “not possible” for the country to participate in the World Cup this year because of the US airstrikes on Iran. “Due to the wicked acts they have done against Iran — they have imposed two wars on us over just eight or nine months and have killed and martyred thousands of our people — definitely it’s not possible for us to take part in the World Cup,” he said, according to the Associated Press.

Trump later posted again on social media about the World Cup. “The United States of America looks very much forward to hosting the FIFA World Cup. Ticket sales are ‘through the roof!’” he added. “It will be the Greatest and Safest Sporting Event in American History. All Players, Officials, and Fans will be treated like the ‘STARS’ that they are!”

FIFA President said in an Instagram post last week that he met with President Trump and the latter “reiterated that the Iranian team is, of course, welcome to compete in the tournament in the United States.” FIFA Chief Operating Officer Heimo Schirgi recently said the World Cup is “too big” to postpone amid the ongoing conflict in the Middle East. He added that the organization hopes “everyone can participate that has qualified.”

Meanwhile, the UEFA, Europe’s governing body of soccer, has cancelled the “Finalissima” match in Doha, Qatar, between Argentina and Spain’s national soccer teams following security concerns related to the ongoing war between Iran, Israel and the United States.

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Leqaa Kordia, the last Palestinian Columbia protester still in ICE detention, has been released

(JTA) — Leqaa Kordia, a Palestinian woman and the last person still detained in the Trump administration’s crackdown on pro-Palestinian campus protests last spring, was released from ICE custody on Monday.

Kordia’s release came weeks after New York City Mayor Zohran Mamdani petitioned President Donald Trump in person on her behalf. Mamdani celebrated the development in a statement.

“In my meeting with President Trump last month, we discussed ICE’s actions at Columbia University. I asked that the federal government release Leqaa Kordia and drop the cases against four others,” he tweeted. “I am grateful that Leqaa has been released this evening from ICE custody after more than a year in detention for speaking up for Palestinian rights.”

Kordia, 33, who immigrated to New Jersey from the West Bank in 2016, had been held in a U.S. immigration detention center in Texas since last March after she was arrested for her involvement in a pro-Palestinian protest at Columbia in 2024. Kordia had overstayed her student visa and was never a student at Columbia.

On Friday, an immigration judge ordered her release on $100,000 bond. It was the third time that the judge had ordered her release, which was granted after the government declined to appeal.

“I don’t know what to say. I’m free! I’m free! Finally, after one year,” Kordia told reporters after being released from the detention center.

Kordia was among a number of people arrested last spring amid the Trump administration’s crackdown on noncitizens who had participated in anti-Israel protests, some of which drew allegations of antisemitism, on university campuses.

Among those arrested was Mahmoud Khalil, a Columbia University graduate whose release Mamdani also called for. Earlier this month, Khalil broke the Ramadan fast at Gracie Mansion with Mamdani and his wife Rama Duwaji. Duwaji, whose pro-Palestinian social media posts have increasingly drawn scrutiny, also celebrated Kordia’s release on Instagram.

The post Leqaa Kordia, the last Palestinian Columbia protester still in ICE detention, has been released appeared first on The Forward.

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For the first time ever, NBA game features 3 Jews — Deni Avdija, Danny Wolf and Ben Saraf

(JTA) — BROOKLYN — The Barclays Center had the energy of a bar mitzvah party on Monday night, as kippah-clad basketball fans and kids waving posters with Hebrew words of encouragement came to cheer on an NBA first: a game featuring three Jewish players — all Israeli citizens.

The Brooklyn Nets were hosting the Portland Trail Blazers — whose forward Deni Avdija recently became the first Israeli All-Star in the league.

He joined Danny Wolf and Ben Saraf, two Jewish players who have galvanized the Nets’ Jewish fanbase since joining the team this year. Saraf was raised in Israel and got his start in basketball there, while Wolf grew up in Illinois and secured Israeli citizenship to play for Team Israel in international competitions.

Avdija, who normally averages about 25 points per game, struggled to find a rhythm on Monday night, as did Wolf, who has intrigued scouts with the ball handling skills of a point guard despite his nearly 7-foot height. But Saraf impressed, scoring 15 points and notching four assists and four steals in 24 minutes of play.

Saraf’s efforts were not enough to buoy his team, though, and the Nets lost to the Trail Blazers, 114-95.

That hardly dimmed the enthusiasm of the crowd, who thrilled at seeing Avdija and Saraf hug on the court before the game and exchange jerseys after the game in a show of respect and friendship.

Some draped in shawls printed with a fusion of the Israeli and American flags lingered court-side for a chance to get Avdija’s attention. At times when the game was quiet, some fans could be heard shouting “Deni! Deni!” Some wore hats with “Brooklyn Nets” spelled in Hebrew.

Avdija said in a postgame press conference that he had been surprised to see the arena sold out and that the energy reminded him of the Menora arena when he played for Maccabi Tel Aviv.

“I haven’t fully processed it yet,” he said about the significance of having three Israelis on the court. “It’s tough that many people from Israel couldn’t come because of the war. I hope everyone is okay. Representing on the biggest stage — it’s emotional for me and for many others. One of the most fun nights I’ve had.”

Saraf, too, said the game was a highlight for him.

“A very emotional night. It’s too bad that we lost, but it’s bigger than that. The number of Jewish and Israeli fans here — when Deni was introduced, the whole crowd stood up. Every basket, it was emotional for me, for Danny Wolf, for everyone. It was a big event.”

He added, “Three Israelis on the court at the same time was something very special.”

It is possible that the trio represents not just all of the Israeli citizens but all of the Jews currently playing in the NBA. A fourth player was reportedly exploring converting to Judaism, but he has not publicly disclosed whether he completed a conversion.

The previous record for number of Israelis in an NBA game was two. It came on Oct. 30, 2023, when Omri Casspi and the Houston Rockets played the Dallas Mavericks and Gal Mekel, whom the Mavs had recently picked up, made his debut with the team. They were the first and second Israelis in the NBA.

The game also appears to tie the league record for the number of Jews in a single game, set on Nov. 10, 1953. In that game, Dolph Schayes scored 11 points for the Syracuse Nationals, while Irv Bemoras and Red Holzman both took the court for the Milwaukee Hawks.

The post For the first time ever, NBA game features 3 Jews — Deni Avdija, Danny Wolf and Ben Saraf appeared first on The Forward.

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