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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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US-Brokered Peace Talks Break Off Without Deal After Overnight Russian Bombardment of Ukraine
Some windows glow in a residential building left without heating and facing long power cuts after critical civil infrastructure was hit by recent Russian missile and drone strikes, amid Russia’s attack on Ukraine, in Kyiv, Ukraine, January 23, 2026. Photo: REUTERS/Alina Smutko
Ukraine and Russia ended a second day of US-brokered talks in Abu Dhabi on Saturday without a deal but with more talks expected next weekend, even as overnight Russian airstrikes knocked out power for over a million Ukrainians amid subzero winter cold.
Statements after the conclusion of the talks did not indicate that any agreements had been reached, but Moscow and Kyiv both said they were open to further dialogue.
“The central focus of the discussions was the possible parameters for ending the war,” President Volodymyr Zelensky wrote on X after the meeting.
More discussions were expected next Sunday in Abu Dhabi, said a US official who spoke to reporters immediately after the talks.
“We saw a lot of respect in the room between the parties because they were really looking to find solutions,” said the official, speaking on condition of anonymity.
“We got to real granular detail and (we feel) that next Sunday will be, God willing, another meeting where we push this deal towards its final culmination.”
A UAE government spokesperson said there was face-to-face engagement between Ukraine and Russia — rare in the almost four-year-old war triggered by a full-scale Russian invasion — and negotiators tackled “outstanding elements” of Washington’s peace framework.
Looking beyond next week’s negotiations in Abu Dhabi, the US official voiced hopes for further talks, possibly in Moscow or Kyiv.
“Those sorts of meetings have to happen, in our view, before we get a bilateral between (Russian President Vladimir) Putin and Zelensky, or a trilateral with Putin, Zelensky and President Trump. But I don’t think we’re so far away from that,” the official said.
BOMBARDMENT OF UKRAINE BEFORE SECOND DAY OF TALKS
The bombardment of Ukraine’s capital Kyiv and its second-largest city Kharkiv by hundreds of Russian drones and missiles prompted Foreign Minister Andrii Sybiha – who was not at the talks – to accuse Putin of acting “cynically.”
“This barbaric attack once again proves that Putin’s place is not at (US President Donald Trump’s) Board of Peace, but in the dock of the special tribunal,” Sybiha wrote on X.
“His missiles hit not only our people, but also the negotiation table.”
Saturday was scheduled to be the final day of the talks, billed by Zelensky as the first trilateral meeting under the US-mediated peace process.
The UAE statement said the talks were conducted in a “constructive and positive atmosphere” and included discussions about confidence-building measures.
Kyiv is under mounting Trump administration pressure to make concessions to reach a deal to end Europe’s deadliest and most destructive conflict since World War Two.
US peace envoy Steve Witkoff said at the annual World Economic Forum in Davos this week that a lot of progress had been made in the talks and only one sticking point remained. However, Russian officials have sounded more skeptical.
RUSSIA WANTS ALL OF DONBAS
After Saturday’s talks, Zelensky said the US delegation had raised the issue of “potential formats for formalizing the parameters for ending the war, as well as the security conditions required to achieve this”.
The US official said the proposed security protocols were widely seen as “very, very strong.”
“The Ukrainians and many of the national security advisors of all the European countries have reviewed these security protocols. And to a person, and this includes NATO, including (NATO Secretary General) Mark Rutte, they have expressed the fact that they’ve never seen security protocols this robust,” the official said.
Ahead of the discussions, Kremlin spokesman Dmitry Peskov said on Friday Russia had not dropped its insistence on Ukraine yielding all of its eastern area of Donbas, the industrial heartland grouping the regions of Donetsk and Luhansk.
Putin’s demand that Ukraine surrender the 20 percent it still holds of Donetsk – about 5,000 sq km (1,900 sq miles) – has proven a major stumbling block to any deal. Most countries recognize Donetsk as part of Ukraine. Putin says Donetsk is part of Russia’s “historical lands.”
Zelensky has ruled out giving up territory that Russia has not been able to capture in four years of grinding, attritional warfare against a much smaller foe. Polls show little appetite among Ukrainians for any territorial concessions.
Russia says it wants a diplomatic solution but will keep working to achieve its goals by military means as long as a negotiated solution remains elusive.
Umerov, the secretary of Ukraine’s National Security and Defense Council, said late on Friday that the first day of talks had addressed parameters for ending the war and the “further logic of the negotiation process.”
Meanwhile, Ukraine came under renewed Russian bombardment.
Ukraine’s air force said Russia had launched 375 drones and 21 missiles in the overnight salvo, which once again targeted energy infrastructure, knocking out power and heat for large parts of Kyiv, the capital. At least one person was killed and over 30 injured.
Before Saturday’s bombardment, Kyiv had already endured two mass overnight attacks since the New Year that cut electricity and heating to hundreds of residential buildings. Ukraine’s deputy prime minister said on Saturday that 800,000 people in Kyiv – where temperatures were around -10 degrees Celsius – had been left without power after the latest Russian assault.
Zelensky said on Saturday Russia’s heavy overnight strikes showed that agreements on further air defense support made with Trump in Davos this week must be “fully implemented.”
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Conscription Law Heads to Final Vote in Knesset Amid Political Showdown
A drone view of Jerusalem with the Knesset, the Israeli parliament, in Jerusalem, Feb. 4, 2025. Photo: REUTERS/Ilan Rosenberg
i24 News – Israel’s conscription law is reaching its final stretch as the Foreign Affairs and Defense Committee is expected to complete its discussions this week before bringing it to a first reading vote in the Knesset plenum, i24NEWS’s Ultra-Orthodox (Haredi) affairs correspondent Ari Kalman reported Sunday.
The legal counsel of the Foreign Affairs and Defense Committee is expected to support the legislation, subject to changes that will be made in the wording of the law. However, it is not certain that this will satisfy its opponents. Meanwhile, opponents of the law within the coalition insist that they have “a majority that can defeat the law.”
Against the backdrop of the crisis with the Haredi parties, the state budget is expected to be brought to a first reading vote on Monday. Recently, i24NEWS reported that the Knesset’s legal advisor, Attorney Sagit Afik, told Knesset members that at least two months are required from the moment it is placed on the Knesset table until its final approval. Therefore, the coalition is required to submit it this week in order for it to be approved on time.
The problem facing the coalition and Prime Minister Netanyahu is that this year there is not enough time to pass the budget by the end of March, as Passover Eve falls on April 1, and therefore the budget needs to be approved in its third reading by March 25, two months from today.
Amid the pressure and the attempt to bring the budget to a vote, the Hasidic Council of Torah Sages published its decision this month against the conscription law: “The Council expresses its deep pain and concern over the campaign of harassment against Torah students by various authorities, the harm to them and to their rights, their public denigration and humiliation for being students of God’s Torah; something that is becoming increasingly severe.”
They also wrote that the Council of Torah Sages demands a law “without personal and institutional sanctions and without arrests, as has been customary all these years. Any other legislation that harms Torah scholars whose Torah study is their profession, imposes sanctions on them, or sets quotas is unacceptable. And it must be opposed with all force.”
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Syria and Kurdish Forces Extend Ceasefire by 15 Days Amid Rising Tensions
A person holds flags as people celebrate after the Kurdish-led and US-backed Syrian Democratic Forces (SDF), which controls much of Syria’s oil-rich northeast, has signed a deal agreeing to integrate into Syria’s new state institutions, the Syrian presidency said on Monday, in Damascus, Syria, March 11, 2025. Photo: REUTERS/Khalil Ashawi
i24 News – A four-day ceasefire between Syrian government forces and Kurdish-led Syrian Democratic Forces (SDF), which expired on Saturday night, has been extended by 15 days, officials from both sides said, providing a temporary respite amid rising tensions in northeast Syria.
The extension, effective from 11 PM local time, was announced by Syria’s defense ministry to support an ongoing US operation transferring Islamic State detainees from Syrian prisons into Iraq. The SDF confirmed the agreement was reached through international mediation, while dialogue with Damascus continues.
The ceasefire follows recent advances by government troops, who seized swathes of northern and eastern territory from the SDF in the past two weeks, consolidating control under President Ahmed al-Sharaa. Sharaa had initially given SDF forces until Saturday to lay down arms or face renewed fighting.
The US has been conducting shuttle diplomacy to establish a lasting ceasefire and facilitate the integration of the SDF, which was Washington’s main partner in Syria for years, into the state led by Sharaa. Senior US and French officials reportedly warned Sharaa against sending troops into remaining Kurdish-held areas to avoid potential mass abuses against civilians.
As tensions escalated ahead of the Saturday deadline, SDF forces reinforced positions in Qamishli, Hasakeh, and Kobane. Kurdish security sources indicated the buildup was precautionary amid fears of renewed conflict.
The offensive earlier this month marked the culmination of a year of rising tensions. Sharaa, whose forces toppled Bashar al-Assad in late 2024, aims to bring all of Syria under state control, while Kurdish authorities have resisted merging their autonomous civilian and military institutions into Sharaa’s administration.
With key oil fields, hydroelectric dams, and facilities holding Islamic State detainees now under government control, the 15-day ceasefire offers a brief pause. The situation remains fragile, and the international community continues to monitor developments closely.