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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Maduro Accuses Zionists of Trying to Deliver Venezuela to ‘Devils’ as US Threatens Terror Designation
Venezuelan President Nicolas Maduro speaks during a march amid the disputed presidential election, in Caracas, Venezuela, Aug. 3, 2024. Photo: REUTERS/Maxwell Briceno
Venezuelan President Nicolás Maduro accused Zionists of trying to hand his country over to “devils,” as the United States ramped up military pressure and opposition leaders continued to voice support for action against his regime.
“There are those who want to hand this country over to the devils – you know who, right? The far-right Zionists want to hand this country over to the devils,” Maduro said on Saturday during a speech to local pro-government grassroots organizations.
“Who will prevail? The people of [King] David, the people of God, the people of [Simón] Bolívar, or the imperialist demons?” he continued. “We are the people of David against the Goliaths that we have already defeated in history. If God wills it, we will face them.”
| Nicolás Maduro: “Algunos quieren entregar este país a los demonios; ya saben quiénes son: la facción sionista de ultraderecha”.
pic.twitter.com/i7IJ5W0kOs— Alerta News 24 (@AlertaNews24) November 16, 2025
The Venezuelan leader has a long history of blaming the Jewish state and Jewish communities for the country’s problems, even as opposition leaders continue to publicly voice support for Israel and denounce his regime.
Last year, Maduro blamed “international Zionism” for the large-scale anti-government protests that erupted across the country following the presidential elections, in which he claimed victory amid widespread claims of fraud.
He also called the Argentinian government “Nazi and Zionist” earlier this year, amid an ongoing dispute over the arrest of an Argentine military officer in Venezuela.
Maduro broke diplomatic relations with Argentina after President Javier Milei refused to recognize his reelection in July.
During his Saturday speech, the Venezuelan leader insisted that the country is a Christian nation and questioned why Americans would want to kill Christians, as he urged Washington to refrain from military escalation amid a US buildup in the Caribbean and strikes on alleged drug trafficking vessels.
“I place at the forefront of this battle our Lord Jesus Christ, to whom our homeland has been entrusted, the only king between heaven and Earth, Jesus of Nazareth, the young child and Palestinian martyr, Jesus of Nazareth,” Maduro said.
“I place Jesus of Nazareth as commander-in-chief of the battle for peace and the sovereignty of the Venezuelan people,” he continued.
He also tried to appeal to the American people, urging them to say “no” to war and “yes” to peace.
Maduro’s latest remarks came just before the Trump administration on Sunday announced the decision to designate the Cartel de los Soles, which the Trump administration has accused Maduro of leading, as a foreign terrorist organization. The designation could open the door to strikes on Maduro’s assets and infrastructure inside Venezuela.
“Based in Venezuela, the Cartel de los Soles is headed by Nicolás Maduro and other high-ranking individuals of the illegitimate Maduro regime who have corrupted Venezuela’s military, intelligence, legislature, and judiciary,” the US State Department said in a statement, noting the designation will take effect next week, on Nov. 24.
“Neither Maduro nor his cronies represent Venezuela’s legitimate government. Cartel de los Soles by and with other designated [foreign terrorist organizations] including Tren de Aragua and the Sinaloa Cartel are responsible for terrorist violence throughout our hemisphere as well as for trafficking drugs into the United States and Europe,” the statement continued. “The United States will continue using all available tools to protect our national security interests and deny funding and resources to narco-terrorists.”
Congress has seven days to review the decision after being notified, and “in the absence of congressional action to block the designation,” it will take effect, according to the State Department.
US President Donald Trump said on Sunday that, while he doesn’t believe the administration needs congressional authorization for potential military strikes inside Venezuela, he would like to keep lawmakers informed.
“We like to keep Congress involved. I mean, we’re stopping drug dealers and drugs from coming into our country,” he said. “We don’t have to get their approval. But I think letting them know is good.”
In recent weeks, Trump has ordered at least 21 strikes on boats believed to be carrying narcotics and has built up thousands of troops in the region.
Last month, US Defense Secretary Pete Hegseth announced the creation of a new counter-narcotics Joint Task Force, saying it was established “to crush the cartels, stop the poison, and keep America safe.”
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Harvard Students to Vote on Anti-Israel Divestment Measure
April 20, 2025, Cambridge, MA, USA: Harvard University and Harvard Square scenes with students and pedestrians. Photo: Kenneth Martin/ZUMA Press Wire via Reuters Connect.
Harvard University students will vote this week on an anti-Israel measure calling for divestment from the Jewish State, amid rising concerns about the growth of antisemitism across the political spectrum.
According to The Harvard Crimson, the Harvard Palestine Solidarity Committee — a self-described revolutionary movement which issued some of the world’s first endorsements of Hamas’s Oct. 7, 2023, massacre across southern Israel — overcame objections expressed by the Harvard Undergraduate Association, a student government body, to place the idea on this academic year’s fall survey. Another group, working in concert with PSC, prevailed over the HUA as well, and added a survey question which aims to build a consensus of opposition to the International Holocaust Remembrance Alliance’s definition of antisemitism.
“Should Harvard disclose its investments in companies and institutions operating in Israel?” asks PSC’s question, which was originally framed to accuse Israel of committing genocide in Gaza. “Should Harvard divest from companies and institutions operating in Israel?”
PSC’s diction was edited at the behest of the administration, which determined that it was “leading” and contravened school rules.
“The commission emphasizes that the survey process is designed to foster an environment where students can share their perspectives freely and without pressure,” Harvard’s Election Commission told the Crimson in a statement. “It is not intended to serve as a platform for activism or advocacy by any particular group.”
The US campus antisemitism crisis has kept Harvard University in the headlines.
In October, school officials disclosed a $113 million budget deficit caused by the Trump administration’s confiscation of much of its federal contracts and grants as punishment for, among other alleged misdeeds, its admitted failure to combat antisemitism on its campus.
According to Harvard’s “Financial Report: Fiscal Year 2025” the university’s spending exceeded the $6.7 billion it amassed from donations, taxpayer support, tuition, and other income sources, such as endowment funds earmarked for operational expenses. Harvard also suffered a steep deficit in non-restricted donor funds, $212 million, a possible indication that philanthropists now hesitate to write America’s oldest university a blank check due to its inveterate generating of negative publicity — prompted by such episodes as the institution’s botching the appointment of its first Black president by conferring the honor to a plagiarist and its failing repeatedly to quell antisemitic discrimination and harassment.
“Even by the standards of our centuries-long history, fiscal year 2025 was extraordinarily challenging, with political and economic disruption affecting many sectors, including higher education,” Harvard president Alan Garber said in a statement. “We continue to adapt to uncertainty and threats to sources of revenue that have sustained our work for many years. We have intensified our efforts to expand our sources of funding.”
Harvard is also in court fighting a lawsuit which alleges that administrative officials violated civil rights law by declining to impose meaningful disciplinary sanctions on two students who allegedly assaulted a Jewish student during a protest held to rally anti-Israel activists just days after the Hamas-led Oct. 7, 2023, massacre across southern Israeli communities.
The university’s lawyers contend that the Jewish student, Yoav Segev, has not backed his claim with evidence and that his grievance is founded not in any legally recognizable harm but a disagreement regarding policy.
“Mr. Segev’s allegation, then, is not that Harvard failed to take action, but simply that he disagrees with the actions taken after the investigation,” a motion to dismiss the suit says, adding that the school believes Segev’s contention that Harvard “conspired” to deny him justice cannot be substantiated.
Segev had endured a mobbing of pro-Hamas activists led by Ibrahim Bharmal and Elom Tettey-Tamaklo, who stalked him across Harvard Yard before encircling him and screaming “Shame! Shame! Shame!” as he struggled to break free from the mass of bodies which surrounded him. Video of the incident, widely viewed online at the time, showed the crush of people shoving keffiyehs — traditional headdresses worn by men in the Middle East that in some circles have come to symbolize Palestinian nationalism — in the face of the student, whom they had identified as Jewish.
Nearly two years after the assault, Bharmal and Tettey-Tamaklo have not only avoided hate crime charges but also even amassed new accolades and distinctions — according to multiple reports.
After being charged with assault and battery, the two men were ordered in April by Boston Municipal Court Judge Stephen McClenon to attend “pre-trial diversion” anger management courses and perform 80 hours of community service each, a decision which did not require their apologizing to Segev even though Assistant District Attorney Ursula Knight described what they did as “hands on assault and battery.”
Follow Dion J. Pierre @DionJPierre.
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Iran’s Execution Spree Continues Unabated, Alarming Human Rights Groups
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
The Islamist regime in Iran has ramped up its executions in what one human rights watchdog group described as “an unprecedented increase compared to previous years,” leading observers to raise alarm bells over Tehran’s crackdown on dissent.
Iran has executed 1,286 human beings so far this year through the end of October, according to a new report by the Human Rights Activist News Agency (HRANA).
The organization identified 31 recent executions on murder and drug-related charges, adding, “As of the time of this report, prison authorities and responsible institutions have not publicly announced these executions.”
While most of the executed are accused of murder or drug charges, human rights groups say these charges are often fabricated, conceal the real crime of political opposition, and target minority groups as Baluchis, Kurds, and Arabs.
The Times reported on Sunday that family members of political prisoners on Iran’s death row now wait by their phones in a state of terror and trauma. “Every phone call is a nightmare for me, especially in the morning. It might bring heartbreaking news,” one woman in Tehran told the British paper. “Every night I go to bed with the same dread of what tomorrow may bring.”
The increase in executions — usually carried out by hanging at dawn — have reportedly inspired hunger strikes among prisoners around the country.
One unnamed Iranian activist in exile described to The Times how the executions served as intimidation against those who would resist, saying that “the noose has become the regime’s loudspeaker” and “every hanging is a message: we are still in charge.”
Amnesty International called the increase in killings “state-sanctioned murder on an industrial scale.” Human rights groups have noted the current pace is the highest since 1988, when the regime infamously executed thousands of political prisons, and has already surpassed last year’s total of 1,001.
“Over the past year, as its nuclear program and network of militant proxies have been severely weakened, the regime has become even more reliant on domestic repression,” Shahin Gobadi, of the National Council of Resistance of Iran, told The Times.
The inhumane conditions of Iranian prisons also act as a tool to repress those who would speak out for freedom. Those who have escaped describe being packed so tightly into cells that they needed to sleep in shifts under lights that remained on permanently.
On Thursday, the Center for Human Rights in Iran (CHRI) released a report about Goli Kouhkan, a victim of child marriage who has lived on death row in Iran, scheduled for execution in December.
“Girls are married off at age 13 or even younger, and subjected to decades of beatings and rape, with no real possibility of divorce or escape,” said Bahar Ghandehari, director of advocacy at CHRI. “Many are often killed by family members if they try. Courts must consider these circumstances as mitigating factors when sentencing.”
Ghandehari explained how “the Iranian regime is deeply complicit in these killings because it does not take even the most basic measures to end child marriage or to protect girls and women from domestic abuse — situations that all too often end in death, although it is usually that of the woman.”
Zahra Rahimi co-founded the Imam Ali Popular Students Relief Society and has described the process by which child brides are forced into marriages in Iran.
“The judge will ask questions such as, ‘What is the price of meat? If you want to buy something for your home, what do you buy?’ and based on the girl’s answers, he will determine whether she is ready for marriage,” Rahimi said. “In this process, there is no lawyer, psychologist, doctor, expert, or trusted person to talk to the child … Where the court did not allow marriages to take place [for example, when the girls were under 9 years old], the girls were sent into ‘temporary marriages’ until they turned 13, and then their marriage would become legal.”