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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Jewish groups at Penn sound alarm over federal lawsuit seeking information on Jewish employees
(JTA) — The Trump administration is facing sharp criticism from Jewish groups at the University of Pennsylvania over its lawsuit demanding personal information on Jewish staff members.
The complaint, filed last week by the Equal Employment Opportunity Commission in Pennsylvania federal court, claims that the school “refused to comply” with a subpoena from the commission as it investigated allegations of antisemitism on its campus.
The subpoena sought contact information for Jewish employees who had filed a discrimination complaint, belonged to Jewish groups on campus, or were part of the school’s Jewish studies program.
“Identification of those who have witnessed and/or been subjected to the environment is essential for determining whether the work environment was both objectively and subjectively hostile,” the complaint read.
The EEOC first began investigating the university in December 2023, the same month that the school’s then-president, Liz Magill, resigned amid scrutiny over her refusal to say that calls for the genocide of Jews violated the school’s code of conduct.
Penn is not the first school hit by a probe for Jewish contacts. In April, professors at Barnard College received texts from the federal government asking if they were Jewish as part of the EEOC’s review. In September, the University of California, Berkeley said it had provided the names of 160 individuals involved in cases of antisemitism.
While Penn remained largely unscathed by the Trump administration’s sweeping federal funding cuts to elite universities over allegations of antisemitism, the school had $175 million in federal funding suspended in April over an investigation into a transgender athlete on its swim team.
In response to the Trump administration’s lawsuit, a Penn spokesperson told the New York Times that the school had “cooperated extensively” with the EEOC but said the school would not cooperate with the request for contact information for Jewish employees.
“Violating their privacy and trust is antithetical to ensuring Penn’s Jewish community feels protected and safe,” the spokesperson said.
In a joint statement on Friday, the school’s Hillel and MEOR chapters said that while they “recognize and appreciate the EEOC’s concern for civil rights,” they were “deeply concerned that the EEOC is now seeking lists of individuals identified as Jewish.”
Hundreds of Penn affiliates also signed onto an online petition voicing their support for the school’s refusal to turn over employee’s personal information.
“Across history, the compelled cataloging of Jews has been a source of profound danger, and the collection of Jews’ private information carries echoes of the very patterns that made Jewish communities vulnerable for centuries,” said the statement, which was posted on Instagram.
The post Jewish groups at Penn sound alarm over federal lawsuit seeking information on Jewish employees appeared first on The Forward.
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Local politician named Adolf Hitler Uunona poised for reelection in Namibia
(JTA) — As voters in a small Namibian constituency head to the polls on Wednesday, they are expected to reelect a local politician with a striking name: Adolf Hitler Uunona.
Uunona, 59, is a member of the South West Africa People’s Organization, the county’s left-leaning ruling party since it achieved independence from South Africa in 1990.
He was first elected as councillor for the Ompundja constituency, which is located in the Oshana Region of Namibia, in 2004, and won reelection bids in 2015 and 2020.
Following his election in 2020, which he won with 85% of the vote, Uunona told local outlet The Namibian distanced himself from his unfortunate namesake, saying he “didn’t have a choice” in his name.
“My father gave me this name Adolf Hitler, but it does not mean I have Adolf Hitler’s character or resemble that of Adolf Hitler of Germany,” Uunona told The Namibian. “Hitler was a controversial person who captured and killed people across the globe. I am not like him.”
Under German colonial rule from 1884 to 1915, Namibia adopted the use of some Germanic first names still used in the country today.
From 1904 to 1908, the German empire committed a genocide against the country’s Ovaherero and Nama people, killing roughly 70,000. Since Germany officially recognized the genocide in 2021, Namibian leaders have pushed for reparations, an effort that remains underway.
German influence was long felt in Namibia after the colonial period ended, with some areas of the country home to Nazis who fled Germany after World War II. A 1976 New York Times article chronicled how some German-Namibians still greeted each other with “Heil Hitler.”
Uunona is expected to win his seat again this year, according to forecasts from the country’s electoral commission.
The post Local politician named Adolf Hitler Uunona poised for reelection in Namibia appeared first on The Forward.
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Global Court Decisions Spark Outrage as Antisemitic Crimes, Attacks See Reduced Sentences
Pro-Hamas demonstrators marching in Munich, Germany. Photo: Reuters/Alexander Pohl
Court rulings around the globe are raising alarm bells as judges in Germany, Australia, and France have overturned or reduced sentences for individuals accused of antisemitic crimes, sparking public outrage over the leniency shown in such cases.
For the first time, a local court in Germany has allowed antisemitic slogans calling for Israel’s destruction and denying its right to exist to be chanted at a pro-Palestinian demonstration, despite concerns that such calls incite hatred and violence, according to the German newspaper Bild.
The Higher Administrative Court in Münster, a city in North Rhine-Westphalia in western Germany, issued an expedited ruling overturning a previous ban that had restricted protests to prevent participants from disrupting public order and inciting violence.
The ruling came after local police had imposed restrictions on an anti-Israel demonstration scheduled for Saturday in Düsseldorf, a city that had drawn more than 5,000 registered participants.
Prior to the protest, local law enforcement had prohibited demonstrators from chanting slogans that deny Israel’s right to exist and promote hatred — including “From the river to the sea, Palestine will be free,” “There is only one state: Palestine 48,” and “Yalla, yalla, Intifada!” The first two slogans call for the Jewish state’s complete destruction, to be replaced by “Palestine,” and the third phrase calls for violence against Jews and Israelis.
However, the court ruled that “denying the State of Israel’s right to exist does not in itself constitute a criminal offense.”
Instead, the court emphasized that “a critical examination of the founding of the State of Israel and the call for a peaceful change of the existing conditions” is protected under the right to freedom of expression.
With this ruling, the ban on “There is only one state: Palestine 48” was lifted, even though the slogan calls for the annihilation of Israel, established in 1948.
But “Yalla, yalla, Intifada” and “From the river to the sea” will remain banned, the first for its potential to incite violence and the second as a slogan associated with the Palestinian terrorist group Hamas.
In a separate and controversial ruling thousands of miles away, a man who set fire to a synagogue in Melbourne while worshippers were inside received a lenient sentence after an Australian court ruled that his actions were the result of mental illness rather than antisemitism.
On Monday, an Australian magistrate ruled that 35-year-old Angelo Loras was not driven by antisemitism but by a severe psychotic episode caused by his failure to take schizophrenia medication when he set fire to a local synagogue, with more than 20 worshippers inside sharing a Shabbat meal.
Earlier this year, Loras pleaded guilty to arson and recklessly endangering lives after pouring flammable liquid on the front door of the East Melbourne Synagogue and setting it alight, though no one was injured. This attack was one of three suspected antisemitic incidents across Melbourne over the weekend of July 4–6.
At the time, government officials and Jewish leaders denounced the attack as a clear hate crime.
With this ruling, Loras was given a four-month prison sentence — less than the 138 days he had already spent in custody — and was also ordered to continue schizophrenia treatment for 20 months and perform unpaid work. He will be eligible for release on Monday.
Meanwhile, a local court in France has dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure
The original sentences, handed down in June, gave the two boys — who were 13 years old at the time of the incident — seven and nine years in prison, respectively, after they were convicted on charges of group rape, physical violence, and death threats aggravated by antisemitic hatred.
The third boy involved in the attack, the girl’s ex-boyfriend, was accused of threatening her and orchestrating the attack, also motivated by racist prejudice.
Because the girl’s ex-boyfriend was under 13 at the time of the attack, he did not face prison and was instead sentenced to five years in an educational facility.