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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Trump Plans to Appoint US General to Lead Gaza Security Force: Report
A drone view shows Palestinians walking past the rubble, following Israeli forces’ withdrawal from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, Oct. 11, 2025. Photo: REUTERS/Dawoud Abu Alkas
The Trump administration is planning to appoint an American two-star general to command the International Stabilization Force in Gaza, Axios reported on Thursday, citing two US officials and two Israeli officials.
Reuters could not immediately confirm the report.
A United Nations Security Council resolution, adopted on Nov. 17, authorized a Board of Peace and countries working with it to establish a temporary International Stabilization Force in Gaza.
US Ambassador to the United Nations Mike Waltz, who visited Israel this week, told Prime Minister Benjamin Netanyahu and other officials that the Trump administration is going to lead the ISF and appoint a two-star general as its commander, Axios said.
The White House and the Pentagon did not immediately respond to Reuters’ requests for comment.
President Donald Trump told reporters on Wednesday that an announcement about which world leaders will serve on the Gaza Board of Peace should be made early next year.
The resolution, drafted by the US, described the Board of Peace as a transitional administration “that will set the framework, and coordinate funding for the redevelopment of Gaza” in line with Trump’s 20-point peace plan to end the war with terrorist group Hamas.
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Al Jazeera’s Academic Arm Denies Hamas Sexual Violence and Other Crimes
The Al Jazeera Media Network logo is seen on its headquarters building in Doha, Qatar, June 8, 2017. Photo: REUTERS/Naseem Zeitoon
Al Jazeera Centre for Studies — the research arm of Qatar’s state-backed media giant — co-hosted an academic conference last week in Qatar’s Education City that whitewashed Hamas’s October 7, 2023, massacre, and dismissed UN-verified sexual violence and other terrorist acts as Israeli fabrications.
Al Jazeera partnered with Hamad Bin Khalifa University to host the November 29-30 gathering, titled “International Media and the War on Gaza: Modalities of Discourse and the Clash of Narratives,” which drew academics to “deconstruct Western narratives” and the alleged role of Western media outlets in producing “propaganda manipulating international public opinion.”
In a seven-page concept note describing the goals of the conference, Al Jazeera’s organizers charged the Western media with justifying “Israel’s right to self-defense” and spreading “propaganda” about terrorist groups like Hamas, which they refer to as a “Palestinian resistance faction.” The organizers also attacked media outlets for writing about what it refers to as “false reports” about Hamas terrorists “raping Israeli women.”
During Hamas’ assault on Israel, terrorists systematically employed sexual violence as a weapon of war, including rape against women and girls. A New York Times investigation detailed at least seven locations where Hamas terrorists committed such acts, including gang rape and genital mutilation. In December 2023, then-US Secretary of State Antony Blinken condemned Hamas’ use of sexual violence and described it as “beyond anything I’ve seen.”
According to the Dina Project, an Israeli group of legal and gender experts, Hamas used sexual violence in its massacre “as part of a genocidal scheme” meant to “dehumanize Israeli society.”
The organizers’ concept note and the conference’s program made no reference to Hamas’ genocidal charter, its embedding of military assets in civilian areas, or the terrorist group’s responsibility for prolonging the conflict. The conference instead provided a platform for Al Jazeera journalists and academics to explain away Hamas terrorism and denigrate Israel.
While it operates under strict Qatari media laws that limit free speech and freedom of expression, making criticism of the Emir and his policies punishable by law, Al Jazeera’s Centre for Studies refers to itself as an “independent research institution that aims to present a balanced understanding of the geopolitics of the MENA region and the Arab world in particular.” While it seeks to appeal to an audience with Western sensibilities, the center is far from the public-facing independent institution that it presents itself to be.
The center was established in 2006 to “provide research support to the editorial teams, correspondents and departments of Al Jazeera’s news channels.”
Al Jazeera Organizers and Speakers Push Hamas’s Agenda
Arafat Madi Shoukri, who works as a senior researcher for the Centre for Studies, organized the conference. In 2013, Shoukri was designated as a Hamas operative by Israel for his work with the Hamas-aligned Council for European Palestinian Relations (CEPR).
Shoukri has been photographed with Ismail Haniyeh, one of the architects of the October 7 massacre. He also directed the London-based Palestinian Return Centre (PRC), an organization with extensive ties to the Muslim Brotherhood, which has national branches that promote violent jihad and Hamas. In 2010, then-Israeli Defense Minister Ehud Barak declared the PRC an “illegal association,” referring to it as a “Hamas affiliated organization” that engages in “terror affiliated activities.”
The conference featured as its keynote speaker Wadah Khanfar, a former director general of Al Jazeera, who has been linked to Hamas fundraising efforts, with evidence suggesting he helped coordinate Hamas paramilitary activity in South Africa. According to the Raya Media Network, a Palestinian outlet, Khanfar was “active in the Hamas movement” and a “leader in the movement’s office in Sudan.”
In May 2024, Khanfar praised Hamas’ October 7 terrorist attack, proclaiming it “came at the perfect moment for a radical and real shift in the path of struggle and liberation.” Khanfar had a close relationship to the late Yusuf al-Qaradawi, the spiritual head of the Muslim Brotherhood, who leveraged Al Jazeera’s global reach to endorse terrorism against Jews, Israelis, and Americans and spread antisemitic narratives. Khanfar eulogized him at his funeral.
“There is a betrayal of the values of justice through capitalist savagery,” Khanfar said during his lecture, titled “The Grand Narratives of Western Media in Covering the War on Gaza: Manifestations of Political and Ideological Domination.” His lecture attacked Israel for “hastening the fall” of Western civilization, while ignoring Israel’s strategic role as a democratic anchor for the West in a mostly volatile and authoritarian region of the world.
Campus Reform reports that professor Ibrahim Abusharif, who spoke at the conference, co-founded and served as treasurer of the Quranic Literacy Institute, which was “later found by a federal jury to have laundered more than $1 million to Hamas” in a terrorism financing case. The publication reported that Abusharif taught the mandatory “Doha Seminar” for all American exchange students at Northwestern’s Qatar campus.
Mutaz al-Khatib, director of the Master’s Programme in Applied Islamic Ethics at Hamad Bin Khalifa University’s College of Islamic Studies, spoke at the conference on “professional ethics” in war coverage. On the day of Hamas’ October 7 massacre, al-Khatib posted on Facebook that, “What happened was merely a rehearsal that shows that liberating Jerusalem is possible.”
Fatima Alsmadi, a researcher at the Al Jazeera Centre for Studies, moderated a session and presented on Hamas spokesperson Abu Obaida’s “impact on international public opinion.” Abu Obaida, who was killed in an IDF strike in August 2025, reportedly employed “psychological warfare games against Israel” and attempted to make Westerners more “sympathetic” to Hamas.
Alsmadi claimed in her lecture that Israel has somehow “benefited” from Nazism. She praised Hamas propaganda efforts employed by Abu Obaida that weaponize Nazi imagery against Israel, seemingly endorsing a media strategy that perversely brands Israel as a Nazi state to legitimize Hamas terrorism and invert historical truth.
In the same session, Manal Mazahreh, an associate professor of mass communication at the University of Petra, in Jordan, claimed that, “The Jews are largely controlling the media in the world,” repeating an antisemitic trope used to justify hostility toward Jews.
In one session, Eman Barakat, an associate professor at the University of Science and Technology in Yemen, described the Israeli government’s social media presence as “digital warfare” and claimed it has manipulated public perceptions by labeling Hamas as “pure evil” and an “illegitimate group.”
Barakat focused her presentation on Israel Speaks Arabic, a Facebook page with more than three million followers. She assessed that the page described Hamas as “morally degraded,” “lowly,” and “cowardly,” and highlighted the group’s involvement in criminal and murderous activity. She warned her audience that such language “makes you imagine things” and might lead users to believe that “maybe what they are saying is true.” Barakat dismissed Hamas’ history of brutality and terrorism not only against Israel but against Palestinians and others.
Freedom House evaluates Qatar as “Not Free” in its annual Freedom of the World report.
Al Jazeera sells its content to major wire services like the Associated Press and Reuters. Al Jazeera has resource-sharing agreements
Until Doha stops using its universities and state media to whitewash terrorism, American institutions and companies need to reconsider their relationship with all platforms in Al Jazeera’s vast ecosystem. Continued partnerships and collaboration from Western organizations only emboldens the next denial and further justification for violence.
Toby Dershowitz is a senior advisor at the Foundation for Defense of Democracies, where Asher Boiskin is an intern. Follow them on X @TobyDersh and @asherboiskin
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US House Backs Massive Defense Policy Bill, Senate Next
A US soldier keeps watch at an Afghan National Army base in Logar province, Afghanistan August 5, 2018. Photo: REUTERS/Omar Sobhani/File Photo
The US House of Representatives passed a massive defense policy bill on Wednesday authorizing a record $901 billion in annual military spending, paving the way for the must-pass measure to become law for a 65th straight year.
The tally was 312-112 in favor of the National Defense Authorization Act, or NDAA, sending it for consideration by the US Senate, which is expected to pass it next week.
The $901 billion in defense spending is $8 billion more than President Donald Trump’s request earlier this year.
The NDAA also provides $400 million in military assistance to Ukraine in each of the next two years and includes other measures reinforcing the US commitment to Europe’s defense, reflecting most lawmakers’ continuing strong support for Kyiv as it fights Russian invaders.
The sweeping 3,086-page bill unveiled on Sunday includes measures to make life better for the troops, including a 4% pay raise and improvements in base housing. But it does not include insurance coverage for military families to get fertility treatments, including embryo transfers for in vitro fertilization, something opposed by Republican House Speaker Mike Johnson of Louisiana, a social conservative.
The legislation is a compromise between versions of the NDAA passed earlier this year by the Senate and House, both controlled by Trump’s Republicans. Members of both parties urged lawmakers to support it even if they objected to individual provisions.
“I do support this bill. This does not mean that I do not have concerns. I do,” said Representative Adam Smith of Washington, the top Democrat on the House Armed Services Committee, in a speech before the vote.
SPENDING LEVELS
Trump in May asked Congress for a national defense budget of $892.6 billion for fiscal year 2026, flat compared with 2025. The House bill set spending at that level, but the Senate had authorized $925 billion.
The NDAA authorizes Pentagon programs, but does not fund them. Congress must separately pass funding in a spending bill for the fiscal year ending in September 2026.
In addition to the typical NDAA provisions on defense acquisitions and competition with rivals like China and Russia, this year’s bill focuses on cutting programs reviled by Trump, such as diversity, equity, and inclusion training.
The NDAA is one of a few major pieces of legislation to make it through Congress every year and lawmakers take pride in having passed it annually since 1961.
This year’s process was a bit rockier than usual.
The rule paving the way for the House vote passed earlier on Wednesday by only 215 to 211 after a long delay in which a few Republicans changed their votes from “no” to “yes.”
Trump has said he will sign the NDAA into law once it reaches the White House.