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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Netanyahu is facing electoral catastrophe — and could place Israel in existential peril
For much of Prime Minister Benjamin Netanyahu’s current term, Israelis have been told that they are on the verge of a historic military triumph. Netanyahu has been promising “total victory” since early 2024.
Yet the public mood inside Israel has darkened rather than lifted. After nearly three years of war, none of our enemies have actually been vanquished.
The war with Iran may resume at any moment, and the Iranian regime shows no sign of collapse, or of acquiescence to Israeli-American terms. Iran’s proxies — Hezbollah in Lebanon, Hamas in Gaza, the Houthis in Yemen — all soldier on, certainly bruised but strangely unbowed.
And in Israel, reservists continue to be called up, and soldiers continue to die. Israel has absorbed devastating reputational damage, and the sense that the country has no positive political horizon has hardened into exhaustion.
As that exhaustion translates into polling that should terrify the prime minister, Israel faces an unprecedented internal danger: that Netanyahu will use a state of permanent emergency he has worked to enshrine to cancel upcoming elections altogether.
Over the weekend, the combined party of former prime ministers Naftali Bennett and Yair Lapid passed Netanyahu in many of the polls. Per one poll, the opposition together is now leading him by 71 to 49 seats — a 19-seat swing relative to the current Knesset. And because several small opposition-aligned parties are currently polling below the electoral threshold, the actual anti-government majority in a real election could be larger still.
The direction of travel is clear, the deficit in the polls for the right-religious bloc is huge, and the danger for Netanyahu is real. He faces a plausible future in which he not only loses power in the election that by law must be held by the end of October, but loses decisively.
That’s why many Israelis suspect the election may not occur.
In a recent Hebrew-language column, Haaretz writer Ravit Hecht wrote that when Netanyahu “ is vulnerable and lagging behind, he is at his most dangerous.”.
“Netanyahu will try to ignite an external front — preferably with Iran — in order to manufacture a state of emergency.,” Hecht added. “If he fails to maneuver Donald Trump into renewing the war with Iran, and if that leaves his hands tied in Lebanon or constrains his moves in Gaza, he will inflame the domestic front instead.”
Victory, or emergency
Netanyahu may see two possible lifelines.
The first: political redemption through the kind of overwhelming victory he’s been promising for years. If the Iranian regime were somehow destabilized or collapsed, Netanyahu could argue that history had vindicated him. Enough Israelis who currently view the wars as endless and inconclusive might reinterpret the sacrifices as the painful prelude to a transformative strategic success.
The trouble: years of promising such a victory, with no clear returns, make its likelihood at this late hour very dubious.
The second possibility is darker and more dangerous: capitalizing on a state of permanent emergency.
Israel adopted a siege mentality during the six weeks of war with Iran, weathering mass missile barrages, civilian deaths and profoundly disrupted routines. If those conditions re-emerged under a resumption of war, the government could attempt to argue that national elections are impossible during wartime.
Ministers in Netanyahu’s coalition have spent years preparing the ideological ground for precisely such a claim — and the confrontation it would spark with Israel’s democratic institutions.
Netanyahu’s allies have portrayed the Supreme Court as governed by an illegitimate elite conspiracy. They describe judges not as guardians of the constitutional order but as enemies of the popular will. The current chief justice, Yitzhak Amit, has faced relentless delegitimization campaigns. Senior ministers have openly suggested that court rulings need not be obeyed.
Any attempt to delay or suspend elections would almost certainly trigger intervention by the court. Israel lacks a formal written constitution, but it possesses a dense web of so-called Basic Laws, precedents, and institutional norms that collectively form its constitutional structure. If the government attempted to legislate an indefinite postponement of elections under emergency conditions, the Supreme Court would likely strike the move down.
At that point, Israel could face a constitutional crisis unprecedented in its history: a government claiming emergency authority against a judiciary insisting on democratic continuity.
The government’s position would be strong, because Israel’s institutions are deeply dependent on executive cooperation. If a determined government sought to sabotage the electoral process indirectly while claiming national necessity, the Central Electoral Commission would face immense practical obstacles. At the same time, the Supreme Court lacks any practical enforcement mechanisms
An uncomfortable bargain
None of this means Israeli democracy is doomed. Israeli institutions remain resilient, civil society remains energetic, and public resistance to authoritarian overreach would likely be massive. But it does mean that scenarios once dismissed as hysterical are now being discussed openly by serious observers.
There is, however, another path still faintly visible.
Increasingly, Israeli political circles are discussing the possibility of a negotiated Netanyahu exit from public life. Netanyahu has already sought ways to terminate or freeze his ongoing corruption trial. Under Israeli practice, a presidential pardon generally requires acknowledgment of wrongdoing and some expression of remorse.
If Netanyahu were willing to plead to a reduced offense such as breach of trust rather than the more severe bribery charges, President Isaac Herzog could potentially justify a pardon framed as an act of national reconciliation. Such an arrangement would go against Netanyahu’s pugnacious grain. But he may fear the humiliation of resounding defeat — and the end of any plausible excuses for delaying his trial — even more. It is even conceivable, although far from likely, that he would not choose to cause debilitating harm to Israel.
A bargain — Netanyahu steps back from politics in exchange for a pardon — would outrage many Israelis. Others would see it as a necessary escape hatch from national trauma. And Netanyahu himself would preserve a version of the story he has always wanted to tell: that of a historic statesman stepping aside after defending Israel through existential wars, not a defeated leader dragged from office in disgrace.
His supporters would accept the narrative. His opponents would accept the outcome. Israeli democracy, bruised and deeply damaged, would survive without crossing into outright institutional rupture.
It may be the least destructive option available. Democracies can survive flawed leaders. And Netanyahu, in his obsession with clinging to power, has made the need for this radical option existential.
The post Netanyahu is facing electoral catastrophe — and could place Israel in existential peril appeared first on The Forward.
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Texas Sex Therapist in Congressional Race Calls for Castrating, Incarcerating ‘American Zionists’
Maureen Galindo, a sex therapist running for US Congress in Texas as a Democrat. Photo: Screenshot
The Democratic Party has rushed to condemn one of their own — Maureen Galindo, a candidate for US Congress in Texas’s 35th district — following an Instagram post last weekend in which she threatened Americans who support Israel with castration and internment.
“When Maureen gets into Congress, she’ll write legislation so that all Zionism and support of Zionism is undoubtedly Anti-Semitic, since it’s Zionists harming the Semites,” a post appearing on Galindo’s campaign account read. “She’ll turn Karnes ICE [US Immigration and Customs Enforcement] Detention Center into a prison for American Zionists and former ICE officers for human trafficking. (It will also be a castration processing center for pedophiles which will probably be most of the Zionists).”
The post charged that Galindo’s Democratic primary opponent Johnny Garcia, the public information officer for Bexar County’s Sheriff Javier Salazar, “wants Jews and Mexicans in warehouses.” The campaign asserted that “the billionaire Zionists that control San Antonio and South Texas trafficking networks have coordinated a blitz campaign to propagate the conspiracy that anti-Zionist Maureen Galindo wants Jews in warehouses.”
The Instagram post added that “she would never blame ALL Jews for THE Jews (the Zionists) who have committed genocide on the indigenous Jews (the Semites) of the Middle East. Real Jews are VICTIMS of the Fake Jews (the Zionists).”
Galindo has also claimed that Jews control Hollywood and worship in a “synagogue of Satan,” perpetuating classic antisemitic ideas that have been promoted by both neo-Nazis and far-left extremists.
Democrats have started scrambling to ensure Galindo fails to advance to the general election. The Democratic primary runoff between Galindo, who finished first in the initial vote, and Garcia is scheduled for May 26.
US House Minority Leader Hakeem Jeffries (D-NY) and Democratic Congressional Campaign Committee chair Rep. Suzan DelBene (D-WA) released a statement blaming Republicans for spotlighting Galindo in an effort to damage Democrats politically.
“House Republican leadership must immediately cease propping up this antisemitic candidacy, pull spending in the race, and forcefully condemn these comments,” they said. “This vile language by her is disqualifying and has no place in American politics, and certainly not in the Democratic Party.”
According to Democrats, Republicans are the true backers of Galindo’s campaign, with almost the entirety of her funding coming from a mysterious group called Lead Left which emerged earlier this month. Researchers found metadata on the website which suggested alleged links to WinRed, a Republican fundraising platform.
On Wednesday, Reps. Josh Gottheimer (D-NJ) and Jared Moskowitz (D-FL) released a joint statement on X warning that “if for some reason, Maureen Galindo wins the congressional election in TX-35, as soon as she is sworn in, we will force a vote to expel her every single day we are here. Maureen’s insane, antisemitic views – including putting Americans in concentration camps – have no place in our party or country.”
Texas Democratic Senate nominee James Talarico has announced that he will refuse to campaign with Galindo.
“This antisemitic rhetoric has no place in our politics,” he told the Jewish Telegraphic Agency. “We need leadership in both parties willing to stand up and call out hate wherever it rears its ugly head.”
Rep. Alexandria Ocasio-Cortez (D-NY), called Galindo’s statements “absolutely disgusting.”
“This bigoted garbage and antisemitism should be nowhere near our politics,” she posted on X. “If you’re in TX-35, vote for @johnnygarciatx. And the donors behind the Republican super PAC funding her should be exposed.”
Galindo defended herself in a text exchange with the Texas Tribune, claiming that reports of her Instagram post were “miswording my proposal to sound anti-Jew,” adding, “All politicians who have taken Israeli money should be tried for treason for aiding a foreign national with materials to harm Americans.”
In response to a question about how she felt about Democrats opposing her, she the candidate said that she did not care “what any Zionist-owned politician thinks. They’re exposing themselves as Zionists which will backfire on them.”
Galindo operates a business she has christened Exulted Sex Therapy, which offers to “increase safety, increase pleasure” at rates of $200 hourly for individuals or $250 for couples. She states on her site that “with my judgement-free [sic] and systemic approach to sex and wellness, you’ll learn to navigate various facets of your sexuality: anatomy & physiology, thoughts & emotions, and heart & spirit. Through this integration, you’ll discover the keys that unlock your most authentic pleasures.”
Galindo also encourages her potential clients to “inquire about including an astrology report.” She previously operated Cosmic Kinks Tarot in Bexar County, where she offered “kinky birth chart readings” and “live Tarot therapy” with her goal of empowering individuals “through the exploration of their sexuality, spirituality, and the stars,” according to a report from the Daily Mail.
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Trump Says Negotiations With Iran in Final Stages, Warns of Attacks if Deal Fails
A man holds a flag with a picture of late leader of the Islamic Revolution Ayatollah Ruhollah Khomeini, late Supreme Leader of Iran Ayatollah Ali Khamenei, and Iran’s new Supreme Leader Mojtaba Khamenei, during a rally in Tehran, Iran, April 29, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
US President Donald Trump said on Wednesday that negotiations with Iran were “in the final stages,” while warning of further attacks unless Tehran agrees to a peace deal.
Six weeks since Trump paused Operation Epic Fury for a ceasefire, talks to end the war have shown little progress. Trump said this week he came close to ordering more attacks but held off to allow time for negotiations.
“We’re in the final stages of Iran. We’ll see what happens. Either have a deal or we’re going to do some things that are a little bit nasty, but hopefully that won’t happen,” he told reporters.
“Ideally I’d like to see few people killed, as opposed to a lot. We can do it either way.”
Speaking later at the US Coast Guard Academy, Trump reprised his either/or rhetoric – “We may have to hit them very hard … but maybe not” – and reiterated his determination not to allow Iran to acquire a nuclear weapon.
Tehran, for its part, accused Trump of plotting to restart the war, and threatened to retaliate for any strikes with attacks beyond the Middle East.
“If aggression against Iran is repeated, the promised regional war will extend beyond the region this time,” the Revolutionary Guards said in a statement.
Parliament Speaker Mohammad Baqer Qalibaf, Iran‘s top peace negotiator, said in an audio message on social media that “obvious and hidden moves by the enemy” showed the Americans were preparing new attacks.
‘SUSPICION OVER AMERICA’S PERFORMANCE’
Foreign ministry spokesman Esmaeil Baghaei later said the US had to end its “piracy” against Iranian ships – a reference to the US blockade of Iranian ports.
“Despite the negative record of the other side over the past year and a half, Iran is pursuing the path of negotiations with seriousness and good faith, but it has strong and reasonable suspicion over America’s performance,” Baghaei said.
In the latest diplomatic push, the interior minister of Pakistan – which hosted the only round of peace talks so far and has since been the conduit for messages between the sides – was in Tehran on Wednesday.
Baghaei said Washington and Tehran continued to exchange messages through the Pakistani minister’s mediation.
Iran submitted a new offer to the United States this week. Tehran’s descriptions suggest it largely repeats terms previously rejected by Trump, including demands for control of the Strait of Hormuz, compensation for war damage, lifting of sanctions, release of frozen assets, and the withdrawal of US troops from the area.
Trump has said he called off attacks this week at the last minute in response to requests from several of Iran‘s Gulf neighbors. On Tuesday he said he had been an hour away from ordering strikes.
CHINESE TANKERS CROSS STRAIT
Iran has largely shut the Strait of Hormuz to all ships apart from its own since the US-Israeli campaign began in February, causing a massive disruption to global energy supplies. The US responded last month with its own blockade of Iran‘s ports.
Iran says it aims to reopen the strait to friendly countries that abide by its terms. That could potentially include fees for access, which Washington says would be unacceptable.
Baghaei said late on Wednesday that Iran was ready to establish with Oman a mechanism to ensure sustainable security in the Strait of Hormuz.
Two giant Chinese tankers laden with a total of around 4 million barrels of oil exited the strait on Wednesday. Iran had announced last week, while Trump was in Beijing for a summit, that it had agreed to ease rules for Chinese ships.
South Korea’s foreign minister said on Wednesday a Korean tanker was crossing the strait in cooperation with Iran.
Shipping monitor Lloyd’s List said at least 54 ships had transited the strait last week, about double the previous week. Iran said 26 ships had crossed in the past 24 hours, still only a fraction of the 140 per day before the war.
PRESSURE TO END WAR
Trump is under pressure to end the war, with soaring energy prices hurting his Republican Party ahead of congressional elections in November. Since the ceasefire, his public comments have veered from threats to restart bombing and claims that a deal is close.
The fluctuating US stance has sent oil prices swinging. Benchmark one-month Brent crude futures dropped to $105.76 per barrel late on Wednesday, down 4.95% on the day on revived hopes of a deal.
“Investors are keen to gauge whether Washington and Tehran can actually find common ground and reach a peace agreement, with the US stance shifting daily,” said Toshitaka Tazawa, an analyst at Fujitomi Securities.
The US-Israeli bombing devastated Iran’s military capabilities, including its defense industrial base, before it was suspended in a ceasefire in early April.
Trump and Israeli Prime Minister Benjamin Netanyahu said when they launched the war that their aims were to curb Iran‘s support for regional militias, dismantle its nuclear program, destroy its missile capabilities, and make it easier for Iranians to topple their rulers.
But Iran has so far retained its stockpile of near-weapons-grade enriched uranium, and its ability to threaten neighbors with missiles, drones, and proxy militias, though toa lesser degree. Its clerical rulers, who put down a mass uprising at the start of the year, have faced no sign of organized opposition since the war began.