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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Israeli Christian Leader: Tucker Carlson ‘Doesn’t Want the Truth,’ Endangers Christians Elsewhere by Lying About Israel
Tucker Carlson speaks on first day of AmericaFest 2025 at the Phoenix Convention Center in Phoenix, Arizona, Dec. 18, 2025. Photo: Charles-McClintock Wilson/ZUMA Press Wire via Reuters Connect
Firebrand podcaster Tucker Carlson drew a barrage of heat from Israelis after claiming he was “detained and interrogated” during a brief stop at Ben Gurion Airport on Wednesday, with former Prime Minister Naftali Bennett calling him “a chickens**t” and “a phony” and an Israeli Christian leader describing him as “an enemy of Israel” for lying about the country’s treatment of Christians.
Shadi Khalloul, founder of the Israeli Christian Aramaic Association and a former Knesset candidate, accused the former Fox News host-turned-far-right conspiracy theorist of “destroying Christian-Jewish relations” all over the world and “endangering the persecuted Christian community in the Middle East” by portraying Israel as hostile to Christianity.
“The truth is exactly the opposite,” he said, describing Christians in Israel as enjoying freedom and equal opportunity.
In Khalloul’s telling, Carlson is choosing scenes and storylines that travel well online, then skipping the reporting that might complicate them.
“Tucker Carlson doesn’t want the truth. The truth doesn’t exist in his lexicon,” Khalloul told The Algemeiner.
Earlier this month, Khalloul invited Carlson to a tour of Christian communities and holy sites in Israel, including a meeting with his brother-in-law, the head of the Maronite Church of Israel, but received no response.
I invited @TuckerCarlson to take advantage of his upcoming visit to Israel and meet our thriving Christian community – to see with his own eyes the people and realities he speaks about so confidently and so often on his platform.
This letter was sent a week ago to every email… pic.twitter.com/lcBiecCtUx
— Shadi khalloul שאדי ח’לול (@shadikhalloul) February 17, 2026
“If he [Carlson] was really willing to help, he would come interview us, hear our views, our narrative,” Khalloul said, adding the podcaster would then be able to “expose the oppression of Christians in Lebanon, in Iraq, in Syria, and under the Palestinian Authority by a radical Islamic propaganda agenda,” rather than “talking about me and my community as being persecuted by Israel.”
He pointed to anti-Christian violence in Syria, including a recent church bombing in Damascus, and to the arrest of Maronite official Moussa el-Hajj in Lebanon after he was arrested by Hezbollah operatives at the Lebanese border carrying money and medicine sent from Israel’s Christian community.
Christian communities all over the region are continuing “to shrink while we here are thriving and increasing in numbers and happily living in Israel,” Khalloul said.
Khalloul’s comments came after Carlson spent only a few hours in Israel on Wednesday for an interview with US Ambassador Mike Huckabee and chose not to leave the Ben Gurion Airport facility before flying out of the country.
Bennett described the polemical commentator’s visit as a staged drive-by meant to give him a basis for future anti-Israel commentary.
“Tucker Carlson is a chickens**t,” Bennett posted on the social media platform X.
Tucker Carlson is a chickenshit.
The guy who’s been spouting lies about Israel for the past two years,
landed today at Ben Gurion airport,
took a quick picture in the logistics zone,
tweeted it to pretend he’s actually IN Israel (so he can later claim that he’s a serious… https://t.co/ZWZ8aY7BAG— Naftali Bennett נפתלי בנט (@naftalibennett) February 18, 2026
Carlson, who has been “spouting lies about Israel for the past two years,” didn’t even step foot in the country, Bennett wrote, and instead posted a photo taken in the airport logistics zone to “pretend he’s actually IN Israel (so he can later claim that he’s a serious reporter who toured Israel).”
He “whined” and “made up a story that he’s being supposedly harassed by our security (didn’t happen),” he continued.
“Next time he talks about Israel as if he’s some expert, just remember this guy is a phony!” Bennett concluded.
Carlson’s version, carried by outlets including the New York Post and the Daily Mail, said airport security took passports and “hauled” his executive producer into a room and interrogated him about the interview Carlson had just recorded with Huckabee.
Huckabee pushed back publicly, writing on X: “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions.”
Israel’s Airports Authority also rejected Carlson’s account, saying he and his team were not “detained, delayed, or interrogated” and were only asked “a few routine questions” in a side room inside the VIP lounge “solely to protect their privacy.”
“No unusual incident occurred,” the authority said, adding that it “firmly rejects any other claims.”
Carlson’s airport detention story was “another lie” by “someone who is always inventing stories,” according to Khalloul.
Carlson’s own platform promoted the trip as a fact-finding mission. In a monologue titled “We’re headed to Israel. Here’s why,” his site said he was traveling to “get answers to questions that no one will answer.”
His show page also carried an episode billed as “Israel’s Purging of Christians From the Holy Land and the Plot to Keep Americans From Noticing,” part of a series focused on Christian treatment by the “US-funded Israeli government.”
Commentators on social media pointed out that Carlson’s posting “Greetings from Israel” from an airport logistics zone, then flying out, does not amount to visiting the country in any ordinary sense.
Carlson’s brief trip to Israel contrasts with his interview of Russian President Vladimir Putin in 2024, when he spent multiple days in Russia praising the country on video and infamously marveling at the use of locks on shopping carts — a common feature in Europe.
The podcaster’s visit to Israel also differed from his trip to Doha in December, when he interviewed Qatari Prime Minister Mohammed bin Abdulrahman bin Jassim Al Thani and revealed his plans to purchase a home in the country. Qatar has been a long-time backer of the Muslim Brotherhood, including its Palestinian offshoot Hamas, an internationally designated terrorist group.
Carlson has ramped up his anti-Israel content over the last year, according to a study released in December by the Jewish People Policy Institute (JPPI), which tracked the prominent far-right podcaster’s disproportionate emphasis on attacking the Jewish state in 2025.
In September, for example, the podcaster appeared to blame the Jewish people for the crucifixion of Jesus and suggest Israel was behind the assassination of American conservative activist Charlie Kirk.
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Israel’s High Court sides with egalitarian prayer advocates in long-running Western Wall dispute
(JTA) — Israel’s highest court has delivered a unanimous rebuke to state and municipal authorities over long-stalled plans to upgrade the Western Wall’s egalitarian prayer section, intensifying a dispute that has come to symbolize broader tensions over religious pluralism in Israel.
In a decision issued Thursday, an expanded seven-justice panel of the High Court of Justice ordered the national government and the Jerusalem Municipality to move forward with building permits needed for repairs and infrastructure improvements at the Ezrat Israel prayer platform, the area designated for mixed-gender and non-Orthodox worship south of the main Western Wall plaza.
The ruling imposes strict procedural deadlines aimed at ending what the justices described as years of exceptional delay following a 2016 deal to permit egalitarian prayer at the holy site. Acceding to pressure from haredi Orthodox politicians, Prime Minister Benjamin Netanyahu froze the deal the following year, triggering a legal petition by Judaism’s Reform and Masorti/Conservative movements, Women of the Wall and Israeli religious pluralism advocacy groups.
Today, the groups say, area remains difficult to access, lacks adequate facilities, and does not provide meaningful proximity to the Wall’s stones — conditions they view as discriminatory toward non-Orthodox worshippers.
“For nine years, the state and the municipality have been dragging their feet and refusing to promote an egalitarian, respectful, and accessible alternative in the Ezrat Israel,” Attorneys Ori Narov and Orly Erez-Likhovski, who represent the Reform Movement in Israel, one of the petitioners, said in a statement to Times of Israel. “Now, the court is ordering an end to the foot-dragging.”
The court did not revisit legal questions surrounding prayer rights at the site, emphasizing that the decision focused on the “practical implementation” of matters already litigated. Instead, the justices targeted bureaucratic obstacles that have repeatedly slowed or blocked construction, particularly disputes involving planning approvals and the Israel Antiquities Authority.
The court ruled that existing government approvals are still valid and that any remaining sign-off from the Antiquities Authority must be decided within 14 days, removing key grounds for further delays. After that, the state must file new building permit requests within 14 days. If officials don’t respond within 45 days, it will count as a rejection and the state must appeal. The state and city must also update the court within 90 days.
The decision arrives amid renewed friction at the Western Wall, Judaism’s holiest site and a focal point of Israel’s long-running struggle over religious authority. It also comes just one day after Israeli police detained two leaders of Women of the Wall during the group’s monthly Rosh Chodesh prayer service marking a new Jewish month.
The activists were briefly held after conducting a Torah reading near the site. Women of the Wall, which campaigns for expanded women’s prayer rights, has clashed for years with authorities over practices permitted under non-Orthodox traditions but restricted in the gender-segregated main plaza.
Pluralism advocates hailed the court’s intervention as a significant victory, noting both the unanimity of the decision and the ideological diversity of the judicial panel.
“An expanded panel of the Supreme Court, including conservative jurists, has unanimously ruled that the Government of Israel and the Jerusalem Municipality must put an end to their foot dragging and get to work,” said World Zionist Organization Vice Chairman Yizhar Hess, a senior representative of the Masorti/Conservative movement, in a statement.
Hess accused authorities of maintaining an “endless, creative litany of excuses” to block repairs necessary to ensure direct access to the Wall’s stones at the egalitarian platform. “This is a victory for those who believe in Jewish pluralism in Israel and that every Jew from every stream should have the equal opportunity to pray according to their custom at our holiest site,” he said.
The post Israel’s High Court sides with egalitarian prayer advocates in long-running Western Wall dispute appeared first on The Forward.
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Australian Bar Shut Down for Displaying Posters of Netanyahu, Putin, Trump in Nazi-Like Uniforms
Adolf Hitler in Nuremberg in 1938. Photo: Imperial War Museums.
A live music bar and cafe in Australia was shut down by local police on Wednesday for displaying posters that depict world leaders and others, including Israeli Prime Minister Benjamin Netanyahu and US President Donald Trump, wearing Nazi-like uniforms.
The Dissent Cafe and Bar in Canberra Central said in a Facebook post that ACT Policing, the community policing arm of the Australian Federal Police, shut down the venue for two and a half hours on Wednesday night. Police said they were investigating a complaint about possible hate imagery relating to five posters in the venue’s window display. A scheduled performance at the bar and cafe was also canceled because of the shutdown.
ACT Policing said in a statement on Thursday that it declared the cafe a crime scene and officers would investigate whether there was a breach of new Commonwealth law about hate symbols. Police noted that they asked the venue’s owner to remove the posters and he refused.
“Officers attended the premises and had a discussion with the owner, with officers seeking to remove the posters as part of their investigation into the matter. The owner declined this request and so a crime scene was established,” read the police statement. “Five posters were subsequently seized and will be considered under recently enacted Commonwealth legislation regarding hate symbols.”
The Dissent Cafe and Bar had displayed in its front windows posters depicting Netanyahu, Trump, Russia’s President Vladimir Putin, US Vice President JD Vance and Tesla co-founder Elon Musk in Nazi-like uniforms. The posters were created by the artist group Grow Up Art and underneath them were signs in the window that said “Sanction Israel” and “Stop Genocide.” Grow Up Art displayed the same images as part of a billboard poster campaign last summer and they are also sold on t-shirts. The artist group nicknamed the men in the posters collectively as “The Turd Reich,” a play on the Third Reich, the name for the Nazi dictatorship in Germany under Adolf Hitler’s rule.
Dissent Cafe and Bar has defended the artwork, saying it is “clearly and obviously parody art with a distinct anti fascist [sic] message.”
“In what is obviously harassment the ACT police have declared a crime scene at Dissent and tonight’s gig is unfortunately canceled,” Dissent Cafe and Bar wrote on Facebook when the closure happened on Wednesday.
The posters have since been placed back in the windows of the live music bar, but the images are now covered with the word “CENSORED” in red. ACT Policing said on Thursday they are still investigating the posters and are also “seeking legal advice on their legality.”
“ACT Policing remains committed to ensuring that alleged antisemitic, racist, and hate incidents are addressed promptly and thoroughly, and when possible criminality is identified, ACT Policing will not hesitate to take appropriate action,” police added.