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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Anti-Israel Rep. Thomas Massie Trails in Race as New Kentucky Ad Targets Jewish Donor With Rainbow Star of David
US Rep. Thomas Massie (R-KY) leaves a meeting of the House Republican Conference in the US Capitol on Wednesday, June 4, 2025. Photo: Tom Williams/CQ Roll Call/Sipa USA via Reuters Connect
A new poll is signaling growing trouble for US Rep. Thomas Massie in Kentucky’s Republican primary, with Trump-endorsed challenger Ed Gallrein now leading the incumbent congressman 53 percent to 45 percent among likely GOP voters in the state’s 4th Congressional District.
The poll comes as Massie faces intensifying backlash over an advertisement released by a pro-Massie super PAC targeting billionaire Republican donor Paul Singer, a prominent Jewish supporter of pro-Israel causes who has backed efforts to defeat the incumbent.
The ad characterizes Singer as a “pro-trans billionaire” and features a rainbow-colored Star of David behind his image while attacking Gallrein’s allies.
NEW: Take a look at this #KY04 ad called “LGBTQ Mafia” from a PAC affiliated w/ Jan. 6 rioter Derrick Evans.
It depicts Jewish donor Paul Singer with an unexplained rainbow Star of David.
More on this insane, now record-breaking $25 million primary: https://t.co/iT3YN8wYEz pic.twitter.com/0YIRYmaJwL
— Andrew Solender (@AndrewSolender) May 11, 2026
Critics condemned the imagery as antisemitic, arguing it invoked longstanding tropes about Jewish financial influence and used Jewish symbolism in a way designed to inflame cultural resentment. Many social media users accused the ad of crossing a red line at a time when antisemitic incidents in the United States remain elevated following Hamas’s Oct. 7, 2023, massacre across southern Israel.
The Kentucky ad was paid for by Hold the Line PAC — a group backing Massie that is “focused on Religious Liberty, 2A, and Restoring Election Integrity,” according to its website — not Massie’s official campaign.
The race has drawn national attention, with more than $25 million spent on ads, the most ever in a House primary election, according to AdImpact.
Outside groups have poured millions of dollars into the campaign, Because Kentucky’s 4th District is overwhelmingly Republican, the GOP primary is widely expected to determine who will ultimately hold the seat. According to data sourced from the Federal Election Commission (FEC), Massie has only garnered roughly $70,000 from in-state donors, compared to over $1.1 million from out-of-state, a whopping 94 percent of his total donations.
The latest survey showing Massie trailing was conducted on May 12 by Quantus Insights. It marks one of the clearest signs yet that US President Donald Trump’s endorsement may be reshaping the race in Gallrein’s favor. The Kentucky primary has rapidly evolved into one of the most closely watched Republican intraparty battles of the 2026 election cycle, drawing national attention over divisions surrounding Israel, antisemitism, and ideological loyalty within the GOP.
Massie, a libertarian-leaning Republican known for frequently breaking with party leadership, has a long track-record of voting against sending aid to all foreign countries, including Israel. Although he has received substantial criticism over his voting record, Massie has argued that his positions do not reflect an animus against the Jewish state but are reflective of his staunch fiscal conservatism. He has also condemned Israel’s military operations in Gaza and Lebanon, arguing that the Jewish state has targeted civilian infrastructure and should not receive assistance from the US.
Critics contend his voting record and anti-Israel rhetoric have increasingly isolated him from the Republican mainstream, particularly on issues involving Israel and national security. Skeptics also claim that Massie’s criticisms of Israel are devoid of nuance, oftentimes omitting Hamas’s tendency to use human shields, repurpose civilian infrastructure for military purposes, and intercept trucks intended to distribute food.
The race has become a major test of Trump’s continued influence over Republican primaries. Trump has repeatedly criticized Massie in recent months before formally endorsing Gallrein, framing the contest as a battle between party unity and ideological obstructionism.
“We got to get rid of this loser. This guy is bad,” Trump said at a March rally in Hebron, Kentucky. “He’s disloyal to the Republican Party. He’s disloyal to the people of Kentucky, and most importantly, he is disloyal to the United States of America. And he’s got to be voted out of office as soon as possible.”
Gallrein, a retired Navy SEAL officer, has sought to position himself as a firmly pro-Israel conservative aligned with Trump’s “America First” coalition. His campaign has emphasized strong US-Israel relations, expanded security cooperation, and staunch support for the Jewish state following Hamas’s Oct. 7 attack.
Political analysts say the outcome could reverberate far beyond Kentucky, shaping how Republican lawmakers navigate issues surrounding Israel, antisemitism, and loyalty to Trump heading into the 2026 midterm elections.
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Jewish Teens in France Tell US Ambassador About Enduring Antisemitism in Schools
Members of French Cteen chapters meet with United States Ambassador to France Charles Kushner and his wife Seryl on Monday, May 4, 2026. They discussed their experiences with antisemitism and what keeps them motivated. Photo: US Embassy in France
Nine members of the Chabad youth group CTeen France met last week with US Ambassador to France Charles Kushner to discuss their experiences of antisemitism in the years since Hamas’s Oct. 7, 2023, attack on Israel, a massacre which left nearly 1,200 people dead and led to a surge in hate crimes targeting Jews around the world.
Following an invitation, the youth aged 14-18 visited the ambassador’s official residence at rue du Faubourg Saint-Honoré in Paris for a two-hour discussion also attended by Kushner’s wife Seryl. Rabbi Mendy Mottal, CTeen’s director, and his wife Chaya also participated.
One member of the group, 18-year-old Younes, declined when offered a letter from the embassy to explain his absence from school. He explained that he did not want anyone at his school to discover he was Jewish, that only his best friend knew the secret of his true identity.
Another student, Salomé, described living 90 minutes south of Paris in Orléans and not knowing any other Jews in her region until the launch of a CTeen group. “All week at school I’m just waiting for the moment when I can see my Jewish friends,” she told the ambassador.
“These are teens who walk into their public school every morning knowing they may be the only Jew in their classroom,” said Rabbi Mendy Kotlarsky, chairman of CTeen International.
Discussing the meeting on X, Kushner wrote, “I love seeing motivated young leaders! CTeen is developing youth across France and focusing, like me, on countering antisemitism by combatting all forms of hatred in our communities.”
The teenagers received a tour of the ambassador’s residence and enjoyed Kosher refreshments before receiving two gifts: a kippah custom-made for the embassy and an embassy medal.
“These are teens regularly experiencing antisemitism on the front line,” Mottal said. “The ambassador was very moved by them and how they spoke. Frankly, so was I.” He described how Kushner “wanted to know what actually happens in the hallways, what they feel when they walk into a classroom knowing they might be the only Jews in the room.”
Kushner stated during the meeting that he intended the gathering to be the start of his collaborations with the CTeen group and that combating antisemitism in France had become a top priority.
“The fact that the ambassador sits with them, listens to their stories, and acknowledges the weight they carry on their shoulders — that means something profound to these young people,” Kotlarsky said.
The students’ fears align with survey responses from Jews in France and Europe. A 2026 Jewish Agency report found 78 percent of French Jews expressed feelings of fear in their country while 43 percent of European Jews surveyed said they experienced antisemitism in the last year either themselves or through a member of their family.
Last year authorities in France documented 1,320 antisemitic incidents recorded nationwide, a fall of 16 percent from the previous year’s high of 1,570. While Jews make up less than one percent of the French population — totaling 500,000 to amount to Europe’s highest Jewish population — they account for 53 percent of hate crime victims. French officials warned that the numbers were certainly undercounts of the actual number of incidents.
Last month, lawmaker Caroline Yadan put forward legislation to expand penalties for antisemitic speech. Dubbed the “Yadan law,” the proposed measure would ban “implicit” justifications of terrorism, advocacy for obliterating any state recognized by France, and comparing Israel to Nazi Germany. The bill’s supporters chose to withdraw the plan on April 16 after determining they were unlikely to succeed.
The centrist party Ensemble pour la République (EPR) blamed the leftist La France Insoumise (LFI) party for allegedly obstructing the bill’s progression.
In March, Dov Maimon, a senior fellow at the Jewish People Policy Institute, described the ideological dynamics in local French politics today and the threat they posed against the Jewish people.
“On one side, Jean-Luc Mélenchon’s far-left party, La France Insoumise (LFI), which didn’t hold a single seat on any municipal council, has now entered hundreds of councils and captured real cities for the first time,” Maimon wrote. “On the other side, the far right took approximately 40% of the vote and clinched dozens of mayoral races.”
Maimon warned that “the center seems to have collapsed. According to current polls, Mélenchon has a real chance of reaching that final round as the standard-bearer of the left. His political movement has weaponized hostility toward Israel, and his ties to Islamist networks are well-documented.”
In March, French authorities arrested two brothers alleged to have planned an antisemitic terror attack. Investigators found a semi-automatic firearm, a bottle of acid, and an ISIS flag during a traffic stop.
Kushner is the grandson of Holocaust survivors. His son Jared is US President Donald Trump’s son-in-law and serves as the Special Envoy for Peace where he has acted as a key foreign policy negotiator during the ongoing conflict with the Islamic regime in Iran.
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Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art
(JTA) — A Long Island school district agreed to pay a $125,000 settlement to a former student whose pro-Palestinian artwork was painted over in a high school parking lot.
The lawsuit stemmed from a September 2024 incident at Half Hollow Hills High School West, which permitted seniors to decorate their campus parking spots. A Muslim-American student, who was a senior at the time, painted a watermelon featuring a keffiyeh pattern alongside her name in Arabic and the phrase “Peace be upon you” on her space.
At the time, protests against the war in Gaza were at a peak, and the watermelon and keffiyeh, the traditional Palestinian headscarf, are both widely used symbols of Palestinian solidarity. The school painted over the artwork after it drew outcry from some Jewish parents in the district, determining that it had run afoul of the district’s rules barring political designs.
“For the school district, neutrality is the single most important issue when it comes to limiting speech,” the Half Hollow Hills School District’s attorney, Jacob Feldman, said at a school board meeting at the time, according to a contemporaneous Newsday report.
The student, who has not been identified publicly, testified at that meeting last year. “I was told by my principal that the watermelon was being interpreted as antisemitic by anonymous adults,” she said, according to the Newsday footage. “I feel deeply offended that the word antisemitic was used to describe a piece of my artwork.”
In March 2025, the New York chapter of the Council on American-Islamic Relations filed a lawsuit on behalf of the student alongside Stoll, Glickman & Bellina LLP, alleging that the district had violated her free speech rights and caused her emotional distress.
“The whitewash of Plaintiff’s pro-Palestinian speech was not to prevent substantial disruption of any school activity or threatened harm to the rights of others, as Half Hollow permitted and even amplified speech on other equally, even more, controversial issues,” the lawsuit stated, according to the Associated Press.
In court filings, Steven Stern, an attorney appointed by the district’s insurance provider, wrote that the watermelon image “symbolized anti-Semitic hate speech,” arguing that the district should be able to dictate art allowed in the parking lot.
“Any student, teacher, or member of the public could have driven into the parking lot and reasonably understood the school was endorsing a political message — or worse, anti-Semitic hate speech — by allowing it,” Stern wrote, according to Newsday.
The settlement, which was approved by the Half Hollow Hills school board at a meeting on April 21, will be paid by the district’s insurance carrier, according to Superintendent John O’Farrell.
In a statement obtained by Newsday, O’Farrell said that students were no longer allowed to paint their parking spaces “following the incident and the disruption it caused.”
The lawsuit was not the first time that the school district had courted controversy over Israel-related issues. Last year, the district drew scrutiny after a study guide distributed to some 10th graders described Zionism as “an example of extreme nationalism,” prompting condemnation from Rep. Elise Stefanik.
Christina John, a staff attorney for the New York chapter of the Council on American-Islamic Relations, which filed the lawsuit alongside Stoll, Glickman & Bellina LLP, welcomed the outcome in a statement.
“This settlement sends a clear message that viewpoint discrimination and the censorship of Palestinian expression cannot be justified under the guise of neutrality,” John said. “No student should be interrogated, silenced, or punished for peacefully expressing their identity or solidarity with oppressed people.”
The post Long Island school district pays $125K to settle lawsuit over erased pro-Palestinian student art appeared first on The Forward.