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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Jewish Band Reacts to UK Music Hall Admitting ‘Mistake’ to Cancel Gig After Pressure From Anti-Israel Activists
Demonstrators hold Israeli and British flags outside the Law Courts, during a march against antisemitism, after an increase in the UK, during a temporary truce between the Palestinian Islamist terrorists Hamas and Israel, in London, Britain, Nov. 26, 2023. Photo: REUTERS/Susannah Ireland
The British band Oi Va Voi said on Wednesday it welcomed an apology from the music hall Strange Brew in the United Kingdom in which the venue admitted it “made a mistake” in canceling the band’s gig following pressure from activist groups.
The modern folk klezmer band from London, which is comprised of British Jews and non-Jews, said it also welcomed how the venue in Bristol “accepted that it treated Oi Va Voi differently due to our Jewish heritage” when it made the abrupt decision to cancel their show on May 21 with Israeli singer Zohara as a guest performer. Oi Va Voi added that it believes the “intimidation” by activist groups who pressured the venue to cancel the concert “would never be tolerated against any other minority, either in the music industry or elsewhere. Anti-Jewish racism is racism, and racism is injustice, wherever it comes from.”
Strange Brew explained this week that it made a “last-minute decision” to cancel the May 21 show due to “complaints” from activist groups, including criticism of the cover art on Zohara’s 2024 solo album “Welcoming The Golden Age.” The album cover features the Israeli musician naked and holding onto a wheelbarrow full of watermelons while standing in a field of watermelons. In May, Strange Brew said in the now-deleted Instagram post, cited by BristolLive, that activist groups claimed the artwork contained “politically loaded symbolism related to the people of Palestine.” The watermelon has become a symbol of Palestinian solidarity and resistance since it shares the same colors as the Palestinian flag.
Now, months later, Strange Brew apologized for canceling the May 21 show and said it has “resolved the situation amicably” with Oi Va Voi.
“We recognize that Oi Va Voi was likely only subjected to this level of scrutiny, and Zohara’s album artwork interpreted negatively, because they are a Jewish band performing with an Israeli singer,” the venue said in an Instagram post on Wednesday. “Oi Va Voi are musicians, not activists. They have no political affiliations and, as far as we are aware, have never made any political statements, be it in their music or otherwise. We are an inclusive venue, and it was not in line with our values to exclude Oi Va Voi and Zohara from performing on the basis of conjecture by another group about their views.”
The venue added that in light of the incident, it has enforced “compulsory antisemitism training for all our senior management” and made a donation to the Community Security Trust (CST), a British charity that aims to protect British Jews from terrorism and antisemitism. Strange Brew also urged other music venues to “not hold Jewish artists, wherever they may be from, to a higher standard by demanding they account for the actions of others or let the current conflict [in the Middle East] effectively exclude Jewish acts from our venues.”
“Jewish people have greatly enriched the UK’s music and arts scenes, helping shape its sounds and stories,” the venue said. “Losing this vital source of creativity would be a real loss for the country.”
Oi Va Voi acknowledged Strange Brew’s donation to the CST and commitment to enforce antisemitism training in the band’s statement on Wednesday. It called complaints from activist groups about the band, its music, and Zohara’s album artwork “untrue and misguided claims.”
“The only reason we received a level of scrutiny that would lead to such false accusations is because of our heritage and the nationality of one of our performers,” the group stated. The band then expressed disappointment in “the lack of solidarity” from fellow musicians and the “deafening” silence from the “wider music industry” after their gig was canceled
“The readiness of venues, promoters, and festivals to cave in to demands that exclude Jewish artists, and the lack of attention from the music press when this does happen, has contributed to an environment which has allowed anti-Jewish racism in Britain to persist largely unchallenged,” Oi Va Voi wrote. “This episode has had an immense personal and emotional impact on us. It has also led to financial loss, reputational damage and a barrage of hate, the like of which we had never experienced before.”
Immediately after the May 21 concert was abruptly canceled, Oi Va Voi responded to the move by saying that criticism about the band from activists and claims about the political intentions of Zohara’s album artwork are both “untrue” and “misguided.”
“Anyone who knows Oi Va Voi knows that we sing songs which are socially conscious, humanitarian, and speak to audiences across divides,” the band said at the time. “We are a non-political band who plays to bring people together, not to polarize them. And we are proud of it.”
In her own statement released in May, Zohara defended her album cover and said, “This discussion is secondary to the only thing that truly matters: ending the starvation in Gaza, bringing all the hostages home, stopping Israel’s bombardments.”
She explained that the image of her “gathering fruit in a field” was not meant to have any political implications, and in fact, she “didn’t know” originally that watermelons were a symbol of Palestinian solidarity. She added that after learning about the connection, her artwork feels more “meaningful” to her because of her own Moroccan heritage and how “for many years,” the Moroccan culture “was silenced where I grew up.”
“Boycotting artists over imagined narratives doesn’t serve justice,” she said in conclusion. “It silences the very people working to create better futures.”
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Klimt Portrait That Helped Save Jewish Subject From Nazi Persecution Sells for Record $236 Million at Auction
Painting by Gustav Klimt ‘Bildnis Elisabeth Lederer’ (Portrait of Elisabeth Lederer) on display at Sotheby’s auction house new global headquarters on Madison Avenue in the Marcel Breuer building in New York, NY on Nov. 12, 2025. Photo: Lev Radin/Sipa USA via Reuters Connect
A Gustav Klimt portrait that helped safe its Jewish subject from Nazi persecution during the Holocaust sold on Tuesday for a record-breaking $236.4 million at a Sotheby’s auction in New York.
Klimt’s “Portrait of Elisabeth Lederer” is a 6-foot-tall painting that the artist worked on for two years between 1914 and 1916. It depicts the 2o-year-old only daughter of August and Szerena Lederer, wrapped in an East Asian emperor’s cloak adorned with dragons. The Lederers, who were Jewish, were Klimt’s greatest patrons and also the second wealthiest family in Vienna, Austria, only behind the Rothschilds. Klimt painted portraits of other Lederer family members as well and their art collection included many Klimt paintings.
The painting is one of only two full-length Klimt portraits that remain privately owned, while the majority of the rest are in museums. The portrait sold for $205 million plus premium to a buyer over the phone. It marks a record for a piece of modern art and doubled the previous record for a Klimt painting, according to Reuters. Sotheby’s declined to share the identity of the portrait’s buyer.
Following Nazi Germany’s annexation of Austria in 1938, which took place two years after August Lederer died, Nazis looted the Lederer art collection but left behind the family portraits because they were considered “too Jewish” to be worth stealing, according to the National Gallery of Canada, where “Portrait of Elisabeth Lederer” was on loan for three years.
In an attempt to save herself from Nazi persecution, Elisabeth fabricated a story that Klimt, who was not Jewish and died in 1918, was her real father. The fact that Klimt had a reputation as a philanderer and spend years obsessing over Elisabeth’s portrait helped support her story. Szerena even signed an affidavit supporting the false claim about Klimt’s paternity in an effort to save her daughter, according to the National Gallery of Canada. The Nazi regime ultimately gave Elisabeth a document stating that she was descended from Klimt and along with help from a former brother-in-law, who was a high-ranking Nazi official, she lived safely in Vienna until she died of an illness in 1944.
The painting was then looted by the Nazis and nearly destroyed in a fire during World War II, but miraculously survived. It was returned to a Lederer family member in 1948, who kept the piece until selling it in 1983. “Portrait of Elisabeth Lederer” joined the art collection of Estée Lauder heir and Jewish billionaire Leonard Lauder in 1985. He died in June at 92 and five Klimt pieces from his collection have sold at Sotheby’s for a total of $392 million.
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Iran Seeks Saudi Leverage to Revive Stalled Nuclear Talks With US
Saudi Crown Prince and Prime Minister Mohammed bin Salman speaks during a meeting with US President Donald Trump, in the Oval Office at the White House in Washington, DC, US, Nov. 18, 2025. Photo: REUTERS/Evelyn Hockstein
Iran has asked Saudi Arabia to persuade the US to revive stalled nuclear talks, underlining Tehran’s anxiety over a possible repeat of Israeli airstrikes and its deepening economic woes, two regional sources with knowledge of the matter said.
A day before Crown Prince Mohammed bin Salman’s visit to the White House earlier this week, Iranian President Masoud Pezeshkian sent a letter to the de facto Saudi leader, Iranian and Saudi media reported on Monday.
In the letter, Pezeshkian said Iran “does not seek confrontation,” wants deeper regional cooperation, and remains “open to resolving the nuclear dispute through diplomacy, provided its rights are guaranteed”, the sources told Reuters.
Iranian Foreign Ministry spokesperson Esmaeil Baghaei said on Wednesday that Pezeshkian’s message to the Saudi crown prince was “purely bilateral.” The Saudi government media office did not immediately respond to a request for comment.
IRAN‘S NUCLEAR SITES BOMBED IN JUNE
Prior to the 12-day war in June triggered by Israeli airstrikes, during which US forces struck three Iranian nuclear sites, Iran and the US held five rounds of talks on the Islamic Republic’s contentious uranium enrichment program.
Since the war, the negotiations have hit an impasse, even as both sides insist they remain open to a deal.
One of the sources in the Gulf said Iran is seeking a channel to reopen talks with Washington, and that the Saudi leader also favors a peaceful solution and conveyed that message to US President Donald Trump during his visit.
“MbS [the Saudi crown prince] also wants this conflict to be over peacefully. This is important to him, and he relayed this to Trump and said he is ready to help,” the Arab Gulf source said.
On Tuesday, the Saudi ruler told reporters: “We will do our best to help reach a deal between the United States and Iran.”
Riyadh and Tehran have been long-time strategic rivals in the Middle East, often backing opposing sides in regional proxy wars, until a China-brokered rapprochement in 2023 eased hostilities and restored diplomatic relations.
Saudi Arabia’s growing political weight has made it an increasingly decisive actor in regional diplomacy. Its deep security ties with Washington – and particularly the leadership’s close relationship with Trump – endow Riyadh with leverage few others in the Middle East possess.
Meanwhile, Iran‘s regional standing has weakened over the past two years from devastating military blows inflicted by Israel on its allies Hamas in Gaza and Hezbollah in Lebanon, and the fall of its close ally, Syrian dictator Bashar al-Assad.
“Shifting mediation channels from countries such as Oman and Qatar to Saudi Arabia – a country with structural power, direct influence in the US and a practical resolve to reduce tensions – is the best strategic decision under current circumstances,” said Hamid Aboutalebi, a former senior Iranian diplomat.
“These characteristics make Saudi Arabia an effective mediator and a genuine channel for conveying messages, a position that neither Oman nor Qatar nor the Europeans possess,” Aboutalebi wrote on X.
Given that it is seeking to establish its own uranium enrichment programme, Saudi Arabia has an interest in promoting a US-Iranian nuclear deal, said Firas Maksad, Washington-based managing director at consulting firm Eurasia Group.
During MbS’s Washington visit, he and Trump signed a declaration to complete talks on a civilian energy program, without saying whether Riyadh would be able to enrich.
“The Saudi quest for enrichment is related to US-Iran nuclear diplomacy,” Maksad said. “Saudi has an interest in promoting the US-Iran nuclear talks via a quiet back channel.”
IRAN, US SAY THEY BACK DIPLOMACY, BUT DEMANDS CLASH
The stakes for reviving nuclear diplomacy are high.
Conditions set by Tehran’s clerical establishment and the Trump administration remain sharply at odds, and a failure to narrow differences risks igniting a new regional war.
Gulf states, wary of being dragged into a broader conflict if Israel strikes Iran again, have previously acted as intermediaries – particularly Qatar and Oman.
Iran accuses Washington of “betraying diplomacy” by joining its close ally Israel in the June war, and insists that any deal must lift US sanctions that have crippled its oil-based economy. Washington, meanwhile, demands that Tehran halt uranium enrichment on its soil, curb its ballistic missile program and stop backing regional militia proxies – terms Iran has rejected.
Trump and Israeli Prime Minister Benjamin Netanyahu have warned they will not hesitate to strike Iran again if it resumes enrichment, a potential pathway to developing nuclear bombs.
Western powers and Israel accuse Tehran of using its declared civilian nuclear program as a cover for developing bomb material. Iran says it seeks only peaceful atomic energy and vows a “crushing response” to any more Israeli aggression.
ECONOMIC ISOLATION, PUBLIC ANGER PUSH RULERS TO SHIFT COURSE
Iranian Supreme Leader Ayatollah Ali Khamenei, a hardliner who has the final say on foreign policy and the nuclear program, has ruled out negotiations under threat.
“They want to impose their demands and advance their goals through military and economic pressure. This approach is unacceptable, and Iranians will not submit to it,” he said.
But that line-in-the-sand approach does not cut it for many ordinary Iranians struggling with the privations of daily life.
The economy is buckling under a collapsing currency, soaring inflation and chronic shortages of domestic energy and water – chiefly driven by years of mismanagement and sanctions.
Hemmed in by mounting public anger and the risk of further Israeli attack if nuclear diplomacy fails, Iran’s clerical elite is scrambling for a breakthrough with Washington to ease its crushing economic isolation, two senior Iranian officials, who like others spoke on condition of anonymity, told Reuters.
Kamal Kharrazi, a senior adviser to Khamenei, last week appealed to Trump to pursue “genuine talks with Iran grounded in mutual respect and equality,” according to Iranian state media.