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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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UN Official Speaks at Same Event in Qatar as Hamas Leader, Iranian Foreign Minister
Francesca Albanese, UN special rapporteur on human rights in the Palestinian territories, attends a side event during the Human Rights Council at the United Nations in Geneva, Switzerland, March 26, 2024. Photo: REUTERS/Denis Balibouse
A United Nations official who has been criticized for using her role to denigrate Israel spoke at the same event in Qatar over the weekend as a senior Hamas official and Iran’s top diplomat.
The Al Jazeera Forum, which took place over the weekend in Qatar, featured speakers including Hamas former leader and current senior figure Khaled Meshaal, Iran’s foreign minister, and Francesca Albanese — the UN’s notoriously controversial special rapporteur on the human rights situation in the Palestinian territories.
Writer and Open Source Intelligence researcher Eitan Fischberger noted that Albanese, whose job centers around human rights, would be speaking at the same event as the leader of Hamas — the terrorist organization that has ruled Gaza since 2006 and committed the October 7 attack on Israel — and Iran’s foreign minister — who is part of the regime that reportedly killed tens of thousands of civilians while they were protesting against the government.
And Albanese was not the only speaker whose professional focus is on human rights but ended up speaking at a conference with some of the world’s most notable human rights abusers. According to the Al Jazeera Forum website, a former prosecutor of the International Criminal Court (ICC), a professor of international law, and a humanitarian and climate activist also spoke at the event. Additionally, at least one American professor — who teaches at the University of Maryland, College Park — spoke at the forum.
While Albanese spoke at the event, she discussed Israel being a “common enemy of humanity.”
EMBED https://x.com/HillelNeuer/status/2020454512356376911?s=20
The Anti-Defamation League responded to her appearance and comments at the forum, writing, “When will the world stop allowing Albanese to dress up hateful bias against Jews, Israel and endorsement of terrorism, as righteous indignation? ADL has long been calling for Albanese to be found in breach of the UNHRC code of conduct and to be separated from her mandate.”
The Israeli Director of the Digital Diplomacy Bureau wrote that “the mask is finally off” and that there is “No need for satire – reality writes it better.”
Albanese’s appearance at a conference with a Hamas leader is the latest chapter of her extensive history of using her role at the UN to denigrate Israel and seemingly rationalize Hamas’ attacks on the Jewish state.
In 2024, the UN launched a probe into Albanese’s conduct over allegedly accepting a trip to Australia funded by pro-Hamas organizations. UN Watch explains that in “November 2023, Ms. Albanese conducted a lobbying trip to Australia and New Zealand in which she did not conduct any investigation pursuant to her mandate. Contrary to her denials and those by the UN, this report documents how the trip was partially funded by ‘external’ groups, most likely pro-Hamas lobby groups in those countries.”
Also in 2024, Albanese claimed Israelis were “colonialists” who had “fake identities.” Previously, she defended Palestinians’ “right to resist” Israeli “occupation” at a time when over 1,100 rockets were fired by Gaza terrorists at Israel. Last year, US lawmakers called for the firing of Albanese for what they described as her “outrageous” antisemitic statements, including a 2014 letter in which she claimed America was “subjugated by the Jewish lobby.”
Albanese’s anti-Israel comments have earned her the praise of Hamas officials in the past.
In response to French President Emmanuel Macron calling Hamas’ Oct. 7 attack on Israel the “largest antisemitic massacre of the 21st century,” Albanese said, “No, Mr. Macron. The victims of Oct. 7 were not killed because of their Judaism, but in response to Israel’s oppression.”
Video footage of the Oct. 7 onslaught showed Palestinian terrorists led by Hamas celebrating the fact that they were murdering Jews.
Nevertheless, Albanese has argued that Israel should make peace with Hamas, saying that it “needs to make peace with Hamas in order to not be threatened by Hamas.”
When asked what people do not understand about Hamas, she added, “If someone violates your right to self-determination, you are entitled to embrace resistance.”
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Somalia Warns Israel Against Military Base in Somaliland, Signs Defense Pact With Saudi Arabia
Somalia’s President Hassan Sheikh Mohamud delivers the opening keynote speech during the 17th Al Jazeera Forum, themed ”The Palestinian Cause and the Regional Balance of Power in the Context of an Emerging Multipolar World,” in Doha, Qatar, on Feb. 7, 2026. Photo: Noushad Thekkayil/NurPhoto via Reuters Connect
Somalia’s President Hassan Sheikh Mohamud has warned Israel against establishing a military base in the self-declared Republic of Somaliland, as Mogadishu bolsters strategic ties with Middle Eastern states amid mounting regional tensions.
At the Al Jazeera Forum in Doha on Saturday, Mohamud sounded the alarm over a potential Israeli military foothold in the Horn of Africa, while once again condemning Israel’s recognition of Somaliland as a “blatant breach of international law.”
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east.
During Saturday’s event, Mohamud insisted that an Israeli military base in Somaliland would offer no real defensive benefit and would primarily serve as a springboard for foreign interventions.
“A base is not a tourist destination — it is a military facility, and military means either attack or defense,” he said during a speech. “There is no part of Somalia that Israel has any need to defend.”
“We will fight to the full extent of our capacity,” Mohamud continued. “We will confront any Israeli forces that enter, because we oppose this and will never allow it.”
For years now, Somalia has hosted military facilities for foreign powers, including Turkey and Egypt.
Mohamud’s remarks came after Israel last year became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state — a move expected to reshape regional power dynamics as the two governments deepen political, security, and economic cooperation.
At the time, regional powers — including Egypt and Turkey — condemned Israel’s diplomatic move, saying it undermined Somalia’s sovereignty and territorial integrity.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.
“Israel’s interference in Somalia’s sovereignty will not be tolerated,” Mohamud said during his speech. “The African continent rejects any attempts to change borders through military force or unilateral actions.”
In a move to strengthen its defense capabilities amid increasing regional instability, Somalia signed a defense cooperation pact with Saudi Arabia on Monday, aimed at enhancing military ties and providing advanced technology and training for the Somali National Army.
According to officials from both countries, the deal is intended to safeguard the Red Sea, a strategic corridor between the Indian Ocean and the Suez Canal that has increasingly drawn the attention of Gulf states.
Even though the newly signed memorandum is not a mutual defense treaty, Somali officials say it sets the stage for deeper military cooperation — a move analysts say has gained momentum following Israel’s recognition of Somaliland.
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‘Every Jew Will Die’: German Synagogue Receives Threatening Letter With Gun Cartridge
Illustrative: The exterior of the main synagogue in the German city of Munich. Photo: Reuters/Michaela Rehle
German authorities have opened an investigation into a death threat mailed to the Jewish Community of Munich and Upper Bavaria (IKG) amid an ongoing rise in antisemitism across Germany.
The package, received by the IKG’s community center and the Ohel Jakob Synagogue on Thursday, contained a cartridge for a handgun and a note which included such intimidations as “all the Jews belonged shot” and “every Jew will die … I will cause all the deaths.”
The Bavarian police’s Criminal Department 4 launched a probe into the incident.
Munich’s leading synagogue has previously implemented security protocols for incoming packages.
“Every shipment is controlled. In this case, it immediately became apparent that the letter had a problematic content,” Vice President Yehoshua Chmiel told the Jüdische Allgemeine newspaper. “The escalation goes on and on … We receive a lot of threats. But a letter with a real cartridge is new.”
“We feel let down,” he added. “There are no acts against antisemitism. There are speeches, but they don’t help us.”
Ludwig Spaenle, who serves as the Bavarian state government’s commissioner against antisemitism, called the hate crime “evil and inhumane” before encouraging law enforcement in their investigation.
This latest incident comes as Jews in Germany are already on edge amid a relentlessly hostile climate.
In the city of Potsdam just outside Berlin, for example, members of the Jewish community have begun expressing second thoughts about a multi-year plan to develop a kindergarten out of fear that it could become a prime target for terrorists.
Evgueni Kutikow, chairman of the Jewish Community of Potsdam, said to Märkische Allgemeine that worries about antisemitism had grown and that “one mother called me crazy when I asked her if she would enroll her child in a Jewish daycare center.”
Kutikow has resisted canceling the kindergarten’s construction, however.
“As things stand now, I’m skeptical. But I’m also not prepared to abandon the project,” he said. “We don’t live in a bubble — we see what’s happening around us and across the world.”
Last month saw two antisemitic hate crimes in Germany targeting Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany.
On Jan. 5, the Brandenburg state parliament received a death threat against him. The note warned, “we will kill you” and included an inverted red triangle, a symbol used by the Islamist terrorist group Hamas to designate targets.
This messaging mirrored an arson attack against a shed on Büttner’s property days earlier, when investigators also discovered inverted red triangles. Israeli Ambassador to Germany Ron Prosor posted on X at the time explaining that “attacks on those who think differently and attempted murder: That is what the Hamas triangle stands for — in Gaza as in Brandenburg. And the hatred of Israel goes hand in hand with hatred of our democracy. The rule of law must smash these terrorist organizations — and indeed, before they strike again.”
Following the attack, Büttner stated that “the symbol sends a clear message. The red Hamas triangle is widely recognized as a sign of jihadist violence and antisemitic incitement.” He added that “anyone who uses such a thing wants to intimidate and glorify terror. This is not a protest; it is a threat.”
On Jan. 13, another antisemitic act contributed to the growing climate of fear.
Police arrested an unnamed, 32-year-old man in Giessen in an attack on a synagogue. A judge would place him on a psychiatric hold, suspecting mental illness had contributed to his actions.
The suspect allegedly pushed over boxes which contained papers and then set them on fire outside the synagogue. A prosecutor’s statement read that “thanks to the swift intervention of a passerby, the fire was quickly brought under control, preventing the flames from spreading to the residential building and the synagogue.”
Police also believe the man performed a Nazi salute outside the synagogue that evening.
The commissioner to combat antisemitism in the German state of Hesse sounded the alarm after the arson attack, warning that it reflects a “growing pogrom-like atmosphere” threatening Jewish life across the country.
Germany, like most Western countries, has experienced a surge in antisemitic incidents over the past two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
According to official German government figures, antisemitic crimes jumped from 2,641 in 2022 to 6,236 in 2024, an increase of 136 percent.
“We are witnessing a growing number of antisemitic incidents. Ninety years ago, that hatred marked the beginning of the end,” Daniel Günther, the minister-president of Schleswig-Holstein, a state in northern Germany, said in a statement last month following the vandalism of a Holocaust memorial at a local synagogue in Kiel. “That is precisely why we cannot tolerate a single incident today. Every act must be investigated and punished under the rule of law.”