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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
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Trump Warns of More Strikes on Iran’s Kharg Island, Pressures Allies to Secure Oil Chokepoint
An LPG gas tanker at anchor as traffic is down in the Strait of Hormuz, amid the U.S.-Israeli conflict with Iran, in Shinas, Oman, March 11, 2026. Photo: REUTERS/Benoit Tessier/File Photo
US President Donald Trump threatened more strikes on Iran’s main oil export hub Kharg Island and said he was not ready for a deal with Tehran to end the war which has shut off the vital Strait of Hormuz and caused chaos in global energy markets.
With the US-Israeli war on Iran in its third week, Trump said US strikes had “totally demolished” much of the island and warned of more, telling NBC News on Saturday, “We may hit it a few more times just for fun.”
The comments marked a sharp escalation from Trump, who had previously said the US was targeting only military sites on Kharg, and dealt a blow to diplomatic efforts to end a war that has spread across the Middle East and killed more than 2,000 people, most in Iran and Lebanon.
Trump called on countries that have been impacted by the choking off of oil supplies through the Strait of Hormuz to join efforts to reopen shipping lanes. The Financial Times reported that European Union foreign ministers would discuss widening of the EU’s regional Aspides naval mission.
Washington has brushed aside attempts by Middle Eastern allies to open talks, three sources told Reuters, and Iran’s Revolutionary Guards said on Sunday they had fired more missiles at Israel and three US bases in the region.
Trump, who has made a series of varying demands, including a say in choosing Iran’s leader and an end to its nuclear and ballistic missile programs, told NBC News that Tehran appeared ready to make a deal to end the fighting but that “the terms aren’t good enough yet.”
In his interview with NBC, Trump raised the possibility that Supreme Leader Mojtaba Khamenei may have been killed, but Iranian Foreign Minister Abbas Araqchi said Khamenei was in full health and managing the situation.
WAR, ENERGY CRISIS LOOK SET TO PERSIST
As missile and drone exchanges continued on Sunday and shipping remained blocked, US Energy Secretary Chris Wright said he expected the war to end within “the next few weeks,” bringing a swift rebound in supplies and lower prices.
But with global air transport heavily disrupted and no clear end in sight, Iran’s ability to choke off traffic through the Strait of Hormuz, the conduit for a fifth of global oil and liquefied natural gas, has emerged with increasing urgency as a decisive threat to the global economy.
Although some Iranian vessels have continued to pass, the passage has been effectively closed for most of the world’s shipping since the United States and Israel attacked Iran on February 28 at the start of an intensive bombing campaign that has hit thousands of targets across the country.
Khamenei, who succeeded as supreme leader after his father Ayatollah Ali Khamenei was killed on the first day of the attacks, has said the Strait of Hormuz should remain closed.
The International Energy Agency said last week the closure of the narrow passage along Iran’s coast had triggered the largest disruption to global oil markets in history, and was expected to cut around 8% of global supplies in March.
Underlining the impact the war has had on energy infrastructure in the region, the global ship-refueling hub of Fujairah in the United Arab Emirates was closed after barrages on Saturday but resumed oil-loading operations on Sunday, a Fujairah-based industry source said.
With crude oil prices above $100 a barrel and expected to rise further next week, the issue has hung over Trump’s Republican Party, which faces a major test at midterm elections in November.
Trump himself has dismissed worries about spiking gas prices for American consumers, saying they will fall back quickly. But he has called on China, France, Japan, South Korea, Britain and others to send warships to the Strait of Hormuz to ensure shipping can pass.
“The Countries of the World that receive Oil through the Hormuz Strait must take care of that passage, and we will help – A LOT!” Trump wrote in a social media post on Saturday. “The U.S. will also coordinate with those Countries so that everything goes quickly, smoothly, and well.”
The FT said EU foreign affairs ministers holding a regular meeting on Monday would discuss potentially widening the EU Aspides naval mission that protects shipping against Houthi attacks in the Red Sea to include the Strait of Hormuz.
France has been seeking to assemble a coalition to secure the strait once the security situation stabilizes, while Britain is discussing a range of options with allies to ensure the security of shipping, officials have said.
Araqchi told his French counterpart that countries must refrain from anything that could escalate the conflict. He also said Iran would respond to any attack on its energy facilities.
ISRAEL DENIES TALKS WITH LEBANON
Araqchi denied Iran was targeting civilian or residential areas in the Middle East and said it was ready to form a committee with its neighbors to investigate the responsibility for such strikes. Gulf countries have suffered damage to energy facilities and residential areas during the two-week war.
But as the standoff continued, Iran’s Revolutionary Guards said it had fired more missile and drone barrages at targets in Israel and at US military bases in the region, where Saudi Arabia said it had intercepted 10 attacks.
Israel said its jets hit more targets in western Iran, including headquarters of the Revolutionary Guards and Basij militia forces in the city of Hamadan.
A source briefed on Israel’s military strategy told Reuters that Israel had begun targeting roadblocks and bridges it believed Revolutionary Guards commanders were using. Iranian security forces detained dozens of people accused of sharing information with Israel, Iranian media reported.
Israel’s Foreign Minister Gideon Saar rejected claims that Israel had told the United States it was running low on interceptors and dismissed a report that it could soon hold direct talks with Lebanon, where it has resumed its campaign against the Iranian-backed Hezbollah movement.
In Iran, at least 15 people were killed when an airstrike hit a refrigerator and heater factory in the central Iranian city of Isfahan, the semi-official Fars news agency said on Saturday. The Revolutionary Guards promised further retaliation for workers killed in Iran’s industrial areas.
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IDF Says Brother of Michigan Synagogue Attacker Was Hezbollah Commander
FBI agents work on the site after the Michigan State Police reported an active shooting incident at the Temple Israel Synagogue in West Bloomfield, Michigan, US, March 12, 2026. Photo: Rebecca Cook via Reuters Connect
i24 News – The IDF said the brother of Ayman Mohamad Ghazali, who carried out last week’s attack on a Michigan synagogue, was a Hezbollah commander who managed weapons operations and was killed in an Israeli airstrike last week. The IDF added that the Hezbollah unit Ghazali served in had launched hundreds of rockets toward Israel.
Ghazali, 41, rammed a vehicle into Temple Israel in West Bloomfield, Michigan, on March 12. He later died of a self-inflicted gunshot wound during a gunfight with police, the FBI said. The agency is investigating the incident as a targeted act of violence against the Jewish community.
The FBI reported that Ghazali had large quantities of commercial-grade fireworks and several jugs of flammable liquid in his truck, which ignited during the attack. No children or staff at the synagogue and its preschool were injured. A security guard sustained injuries and was expected to recover, while police officers were treated for smoke inhalation.
Before the IDF published the confirmation of the “elimination” of the attacker’s brother, Dearborn Heights Mayor Mo Baydoun said the suspect had suffered “devastating and personal losses overseas.”
The mayor also stressed that “this is not an excuse” for the attack, adding that his actions “do not reflect our values as a city.”
Temple Israel Rabbi Jen Lader described the scene as “sheer terror” and emphasized the necessity of full-time armed security. “American Judaism is such these days that every synagogue is a target. Every synagogue is aware that we need to take precautions to keep our people safe,” she said, adding that the temple had prepared for similar incidents.
The IDF’s statement links the Michigan attack to broader Hezbollah operations and highlights the ongoing threat the group poses to Israel and Jewish communities abroad.
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After attacks, Jewish security watchdogs warn of ‘most elevated and complex threat environment’ in recent history
(JTA) — A string of recent synagogue attacks across North America and Europe has left security officials sounding the alarm bells.
“We are in the midst of the most elevated and complex threat environment the Jewish community and this country has seen in modern history,” said Kerry Sleeper, chief of threat management and information sharing for the Secure Community Network, a Jewish security organization.
Sleeper’s comment came during an SCN webinar on Friday, held in response to the previous day’s attack on Temple Israel in West Bloomfield, Michigan, where an assailant rammed into the synagogue armed with rifles and smoke bombs.
Though the attack was successfully thwarted by existing security measures, Mitchell Silber, executive director of the Community Security Initiative, said in an interview that Jewish institutions may now need additional layers of protection.
“This might be a bit of a tipping point where we’ve gone to a new level, where really what’s required to secure a Jewish institution in the U.S. starts to look like almost a Europeanization of security,” Silber said.
That would include posting multiple armed guards outside entrances and requiring increased screening before entry, he said. Many European synagogues also require attendees to go through security screening at some distance from the building, rather than at their doors.
“Unfortunately that seems to be where we are right now — the Jewish community has to up its game in terms of the external security of its locations,” he said.
Currently, a shutdown at the Department of Homeland Security since Feb. 14 is halting the review of millions of dollars in security funding for nonprofits, constraining the ability of Jewish institutions and other vulnerable groups to upgrade their security infrastructure.
The Temple Israel attack came within two weeks of attacks in Austin, Texas, and at Old Dominion University in Virginia. Those other attacks were not on Jewish institutions, but Sleeper, a former FBI assistant director, said the “various motivations of the attackers appear to be affiliated with the war between the U.S., Israel and Iran.” He added that the assassination of Ayatollah Ali Khamenei in Iran, and President Donald Trump’s stated desire to facilitate a regime change, have “contributed to the extremely high threat environment.”
Meanwhile, things have escalated outside the United States. Three Toronto-area synagogues were hit with gunfire over the last couple of weeks, and a synagogue in Rotterdam was targeted by an arson attack early Friday morning, allegedly by a group that has also claimed credit for an explosion at a synagogue in Belgium.
The flurry of attacks has the entire Jewish world on edge going into Shabbat — and some watchdogs say things could soon get worse.
“It is not entirely shocking to those of us who’ve watched this space for a long time,” said Mike Jacobson, a senior fellow at the Washington Institute for Near East Policy who served in the State Department’s Counterterrorism Bureau. “I would think things would continue to ratchet up again, at least in the short term.”
He pointed to the Iranian Revolutionary Guard Corps’ activation of sleeper cells — their agents lying in wait until called to action to commit an attack — across the West, as a danger to vulnerable targets, which includes Jewish communities.
Another source of danger, Jacobson said, comes from copycat attacks.
“There’s also this mix that makes it really hard to sort out in the initial stages, where you’ve got people, not only who may be directly tied to Iran, but people who are so-called ‘inspired’ by this,” Jacobson said. “Those are often really hard for law enforcement to get advance notice on.”
Not always does the threat come from direct orders from Iran, he said. “It’s often difficult to tell: Is this something that is directly tied to the organization, or is this something that is more by someone inspired [by the IRGC]?”
He added, “They are trying to inflict pain in as many directions as they can.”
As security organizations encourage increased caution and awareness of suspicious activity, they are also emphasizing that those measures shouldn’t come at the expense of gathering in communal Jewish spaces.
“We’re not going to let the terrorists take away our confidence or the ability to embrace our religion,” said Michael Masters, SCN’s national director, during the Zoom webinar.
Masters’ sentiment is also shared by congregational leaders like Rabbi Adam Roffman, of Congregation Shearith Israel in Dallas.
“Sure, security is something we think a lot about, and we’ve done our best to protect ourselves,” Roffman said. “And at the same time, the life of this community goes on.”
At Temple Israel, Shabbat services are being streamed from the nearby country club that served as a reunification center for families after the attack. The synagogue wrote on Facebook: “We’re so glad you’re joining us tonight as our community comes together to welcome this much needed Sabbath.”
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