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Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
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Pope Leo: Palestinian State ‘Only’ Solution to Israeli Conflict
Pope Leo XIV is welcomed by Lebanese President Joseph Aoun and officials upon arrival at Rafic Hariri International Airport, during his first apostolic journey, in Beirut, Lebanon, November 30, 2025. Photo: REUTERS/Mohammed Yassin
Pope Leo said on Sunday that the only solution in the decades-long conflict between Israel and the Palestinian people must include a Palestinian state, reaffirming the Vatican’s position.
“We all know that at this time Israel still does not accept that solution, but we see it as the only solution,” Leo, the first US pope, told journalists on a flight from Turkey to Lebanon during his first in-flight press conference.
“We are also friends with Israel and we are seeking to be a mediating voice between the two parties that might help them close in on a solution with justice for everyone,” added the pope, speaking in Italian.
Israel‘s Prime Minister Benjamin Netanyahu has reaffirmed opposition to a Palestinian state after even its biggest ally the US indicated support for Palestinian independence.
Leo spoke in a brief eight-minute press conference focused on his visit to Turkey, which he visited from Thursday to Sunday on his first overseas trip since election in May as leader of the 1.4 billion-member Catholic Church.
The pope said he and Turkish President Tayyip Erdogan discussed both the Israel-Palestinian and Ukraine-Russia conflicts. Turkey has an important role to play helping end both wars, Leo said.
During his visit to Turkey, the pope warned that humanity’s future was at risk because of the world’s unusual number of bloody conflicts and condemned violence in the name of religion.
CRITICAL OF ISRAELI MILITARY IN GAZA
Leo, who usually prefers using careful, diplomatic language, ramped up criticism earlier this year of Israel‘s military campaign in Gaza.
Turkey is predominantly Muslim but is also home to Ecumenical Patriarch Bartholomew, spiritual leader of the world’s 260 million Orthodox Christians.
Leo praised Turkey as an example of religious co-existence.
“People of different religions are able to live in peace,” said the pope. “That is one example of what I think we all would be looking for throughout the world.”
Leo is visiting Lebanon until Tuesday, when he returns to Rome.
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Cairo Begins Training Program for Future Gaza Police Force
Egypt’s Foreign Minister Badr Abdelatty attends a joint press conference with Palestinian Prime Minister Mohammad Mustafa in Cairo, Egypt March 1, 2025. Photo: REUTERS/Mohamed Abd El Ghany
i24 News – Cairo has launched a major initiative to train Palestinian police officers who are expected to join a future security force in Gaza once the ongoing conflict concludes.
The program was first announced last summer by Egyptian Foreign Minister Badr Abdelatty during a meeting with Palestinian Prime Minister Mohammad Mustafa.
The training began with an initial cohort of more than 500 officers in March, and resumed in September with new groups. The program aims to prepare a total of 5,000 police officers, all from Gaza, with funding provided by the Palestinian Authority.
“We aspire to a definitive end to the fighting and hope to serve our homeland and fellow citizens,” said a 26-year-old trainee, expressing satisfaction with the program. He added that the goal is to establish a security force “autonomous, loyal only to Palestine, and free from external influence.”
An anonymous Palestinian lieutenant, who left Gaza with his family in 2024, described the program as offering “high-level operational training, with modern equipment for border control.” The curriculum also covers the aftermath of the October 7, 2023 Hamas offensive and its implications for the Palestinian cause.
The training emphasizes the Palestine Liberation Organization (PLO) as the sole legitimate representative of the Palestinian people and reinforces the aim of building an independent Palestinian state.
A senior Palestinian Authority official confirmed that President Mahmoud Abbas instructed Interior Minister Ziad Hab al-Reeh to coordinate with Egypt in establishing these security units for Gaza.
As part of broader reconciliation efforts, Palestinian factions—including Hamas and Fatah, agreed in late 2024 under Egyptian mediation to create a 10,000-strong police force. Half of the officers will be trained by Egypt, and the other half drawn from Gaza’s police ranks, which have been under Hamas control since 2007.
The force is planned to operate under a technocratic committee approved by all Palestinian movements, tasked with administering Gaza post-conflict. A Hamas official told AFP that the organization supports the security and governance arrangements agreed upon during the talks.
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Israel’s Netanyahu Seeks Pardon in Years-Long Corruption Trial
Israeli Prime Minister Benjamin Netanyahu speaks at the plenum of the Knesset, Israel’s parliament, in Jerusalem, November 10, 2025. REUTERS/Ronen Zvulun
Israeli Prime Minister Benjamin Netanyahu asked the country’s president on Sunday for a pardon in his long-running corruption trial, arguing that criminal proceedings were hindering his ability to govern and a pardon would be good for Israel.
Netanyahu, the country’s longest-serving prime minister, denies the bribery, fraud, and breach of trust charges. His lawyers said in a letter to the president’s office that the prime minister still believes the legal proceedings would result in a complete acquittal.
“My lawyers sent a request for pardon to the president of the country today. I expect that anyone who wishes for the good of the country support this step,” Netanyahu said in a brief video statement released by his political party, the Likud.
Neither the prime minister, who has been on trial for five years, nor his lawyers made any admission of guilt.
Opposition leader Yair Lapid said Netanyahu should not be pardoned without admitting guilt, expressing remorse, and immediately retiring from political life.
Pardons in Israel have typically been granted only after legal proceedings have concluded and the accused has been convicted. Netanyahu’s lawyers argued that the president can intervene when public interest is at stake, as in this case, with a view to healing divisions and strengthening national unity.
President Isaac Herzog’s office described the request as “extraordinary” with “significant implications.” The president “will responsibly and sincerely consider the request” after receiving relevant opinions, his office said.
US President Donald Trump wrote to Herzog this month, urging him to consider granting the prime minister a pardon, saying the case against him was “a political, unjustified prosecution.”
Herzog’s office said the request would be forwarded to the pardons department in the justice ministry, as is standard practice, to collect opinions, which would be submitted to the president’s legal adviser, who will formulate a recommendation for the president.
Israel’s Justice Minister, Yariv Levin, is a member of Netanyahu’s Likud party and a close ally of the prime minister.
In the letter, Netanyahu’s lawyers argued that criminal proceedings against him had deepened societal divisions and that ending the trial was necessary for national reconciliation. They also wrote that increasingly frequent court hearings were burdensome while the prime minister was attempting to govern.
“I am required to testify three times a week … That is an impossible demand that is not made of any other citizen,” Netanyahu said in the video statement, emphasizing that he had received the public’s trust by repeatedly winning elections.
Netanyahu was indicted in 2019 in three separate but related cases that center around accusations that he granted favors to prominent business figures in exchange for gifts and sympathetic media coverage.
The prime minister has repeatedly denied any wrongdoing.
Coalition allies issued statements supporting Netanyahu’s request for a pardon, including National Security Minister Itamar Ben-Gvir and Finance Minister Bezalel Smotrich.
Opposition politician Yair Golan, a former deputy chief of the military, called on the prime minister to resign, urging the president not to grant a pardon.
Netanyahu is one of the country’s most polarizing political figures, who was first elected prime minister in 1996. He has since served in government and opposition and returned to the prime minister’s office following the 2022 election.
The next election is due by October 2026, and many polls indicate that his coalition, the most right-wing in Israel’s history, would struggle to win enough seats to form a government.
Throughout his career, Netanyahu has cultivated a reputation for prioritizing security and economic issues, but he has also been dogged by the corruption charges. He was prime minister on October 7, 2023, when Hamas launched its attack on Israel, widely regarded as the most traumatic event in the country’s history and the deadliest assault on Jews since the Holocaust.
Since then, he has overseen the devastating war in Gaza, which has killed tens of thousands of Palestinians and leveled much of the territory, drawing broad international criticism and condemnation. Israel has severely weakened Hamas and also Lebanese terrorist group Hezbollah and this year launched a war against Iran that destroyed critical military infrastructure.