Uncategorized
Chabad women come together once a year in person. The rest of the time, there’s Instagram.
(JTA) — The first post on Rivky Hertzel’s Instagram account — which she and her husband signed up for last year ahead of a planned move to Zambia — depicts a classic Chabad activity: a mock matzah bake for children that the couple organized in Lusaka, the country’s capital, ahead of last Passover.
But like many Instagram posts, the cheerful photo didn’t exactly tell the whole story:
The kids’ chef hats were made out of paper, their aprons were made out of garbage bags, and their rolling pins were actually the detached handles of toilet plungers — wrapped in Saran Wrap — that Hertzel picked up on the fly at a local store when she realized she was short on baking supplies.
Only after the bake was done did Hertzel, 22, reveal the origins of the “rolling pins.” Much to her relief, the kids’ parents had a good laugh about it.
And months later, in a “Throwback Thursday” post, Hertzel shared a photo of the deconstructed toilet plungers themselves. The red ends of the plungers sat in rows next to the separated handles.
“What do you think we used the plungers for?” she wrote. One viewer responded, “Moshe’s staff.” Another wrote, “As a plunger:).” She then revealed that they were rolling pins, to her followers’ delight.
“I have friends in Alaska and in New York and anywhere else, and I think they were excited and kind of inspired by that,” Hertzel told the Jewish Telegraphic Agency. “When you’re living in New York, what are you thinking about Jewish kids in Africa? No one’s thinking about it. They were inspired by the lengths that we were willing to go to make a special Jewish experience for kids.”
Hertzel’s experience is an example of the increasingly significant and versatile role Instagram is playing in the lives of Chabad’s women emissaries, known as shluchos. Nearly 4,000 shluchos gathered this past weekend for a conference that concluded with a massive gala dinner at a New Jersey convention center. But during the rest of the year, many of the emissaries live without a robust local Orthodox support system, often taking the lead in organizing Jewish activities in far-flung locales with few, if any, other observant Jews.
To fill that gap, some have turned to Instagram as a vehicle to document both their work and personal lives. And as a younger generation of emissaries begins taking up posts around the world, the way they portray their Jewish outreach cuts across Instagram’s many vibes. Some stick to curating a beautiful photo grid, while others use the platform to broadcast the messier parts of raising a family while running a Jewish community. Some keep their accounts private, viewing social media primarily as a way to reach friends and relatives across the globe.
“There’s so many wonderful, beautiful things that social media can be used for,” said Chavie Bruk, the Chabad emissary in Bozeman, Montana. “The more we can talk about the day-to-day struggles and the day-to-day life and the not-glorified part about being a shlucha, I feel like it just creates community and comfort and support.”
Bruk, 38, has been on Instagram for about 10 years, and started using it regularly about three years ago. Her Instagram is a combination of colorful family photos on the permanent grid, and front-camera facing 24-hour stories where she “doesn’t sugarcoat things” about her life as parent to five adopted children, one of whom is Black and another has a seizure disorder, living in a mostly rural state with only 5,000 Jews.
On Wednesday, she posted a story about a blockage in the septic tank of her house, which is not connected to the city sewer system.
“This has been two days of trying to figure out where is the blockage and they cannot figure it out,” Bruk says in the video. “And we’ve tried everything. Which means we haven’t really been able to use a lot of water in the house. So now it means that we have to get a backhoe. We’re very lucky that our neighbor has one. So Montana!”
Until the blockage is found, Bruk says in the video, her family has to limit their consumption of water.
“I show up how I am,” Bruk told JTA. “Just because you’re doing something really awesome and just because you even love what you’re doing, doesn’t mean it’s not going to be hard.”
She added, “My parents’ generation, there wasn’t room for that. There wasn’t room for expressing hardship. I think [in] that generation, the shluchos were looked at as superhuman. They just were able to pull it all off without their hair being ruffled… We need to embrace that and really be like, ‘You know what? No. We’re shluchos, we do amazing things. We do things that are superhuman, but we’re not superhuman.’”
Other emissaries use Instagram as a way to broadcast a fashionable version of themselves in an effort to connect with young Jews. Emunah Wircberg, 31, a shlucha and director of a Philadelphia art gallery called Old City Jewish Arts Center, is also a fashion blogger. Wircberg and her husband Zalman primarily serve Jews in their 20s and 30s, and they usually meet at the gallery for art-themed social events, networking opportunities and chic Shabbat dinners.
Wirchberg’s Instagram is largely beige, black and white, showing off her modest style of silky skirts layered with chunky knits, oversized blazers and coats, and a variety of wide brim hats, all with a loose silhouette. Some of the photos are shot in Philadelphia and others are taken in Israel, posing in front of the iconic Jerusalem stone.
Wircberg also posts stylized pictures of her family life and Jewish ritual, such as shots of her family’s Purim costumes, Hanukkah and pre-Shabbat candle lighting. Some of them are inflected with Chabad teachings, including references to Chaya Mushka Schneerson, the wife of Rabbi Menachem Mendel Schneerson, the late Chabad leader known as the Rebbe.
Emunah Wircberg is a Chabad emissary and a modest fashion blogger. (Screenshots via Instagram)
With 20,000 followers, Wircberg’s friends have asked her why she doesn’t try to monetize the page, though she does include links to donate to local Jewish institutions. “I view my Instagram as part of my shluchos, so I don’t want it to be a place where I’m trying to make money,” she said.
Wircberg also posts videos of her Shabbat cooking — recounting one time when she accidentally used an unkosher mustard for a chicken that she had to throw out — and shares artist-centered events and other activities.
Wirchberg said she appreciates “every opportunity that you have to show your life as a shlucha, Chabad Hasidic woman.” She added, “Showing that to the world and showing that to your followers and connecting with them in that way is actually a really cool, great channel to be able to do that.”
Other shluchos shy away from using Instagram as a public platform. For Esther Hecht, the 26-year-old emissary in Auckland, New Zealand, making phone calls to her friends and family in England and the United States often feels like an impossible task — a distaste that, polling shows, she shares with other members of her generation.
Instead, she finds the asynchronous nature of social media to be a helpful alternative when it comes to catching up with people.
At the conference, in between speaking at the podium in front of the nearly 4,000 guests, she found herself handing out her phone to exchange social media handles. Asked why she focuses on the platforms, she said, “It keeps me connected.”
Esther Hecht, the shlucha for Auckland, New Zealand, speaks at the annual conference for Chabad women emissaries. (Courtesy of Chabad)
—
The post Chabad women come together once a year in person. The rest of the time, there’s Instagram. appeared first on Jewish Telegraphic Agency.
Uncategorized
Jewish New Yorkers rally outside Park East Synagogue, 2 weeks after anti-Israel protest there
(JTA) — Hundreds of New York City Jews and their allies braved the cold Thursday evening for a rally outside Park East Synagogue, where pro-Palestinian protesters had demonstrated two weeks prior shouting chants like “Globalize the Intifada” and “Death to the IDF.”
Thursday’s demonstrators carried signs distributed by organizers that read “Proud New Yorkers, Jews, Zionists.” Others brought signs from home with messages including “Proudly Park East” and “Anti-Zionism is Jew hate is not OK.” Messages from speakers focused mostly on the protesters’ rhetoric and embracing Israel as an important part of Jewish life.
“This evening we come together representing the scale, strength and diversity of our incredible New York Jewish community,” said Eric Goldstein, CEO of UJA-Federation of New York, which spearheaded the rally. “And we gather outside the sacred space that was so violently targeted a few weeks ago.”
In referring to “sacred space,” Goldstein was using the language that Mayor-elect Zohran Mamdani used when he responded to the protest in a way that many of his Jewish critics found disappointing. But if it was meant to be an allusion, Goldstein didn’t say. In fact, no one mentioned Mamdani directly from the speaker podium as a number of Jewish elected officials and community leaders addressed the crowd and denounced the rhetoric used by the protesters.
Joanna Samuels, CEO of the Marlene Meyerson JCC Manhattan, came the closest with comments that appeared to allude to criticisms of the incoming mayor, a longtime and staunch devotee to the pro-Palestinian cause.
“The great leaders of our city have sought to unite people of all backgrounds around broad common goals,” she said, adding that New York’s greatest leaders “have not been ideologues.”
“Our great leaders have had the maturity and discipline to get rid of divisive language and rhetoric in service of their love of our city and their love of New Yorkers,” Samuels said. “I invite all of our leaders and our future leaders to uphold these values, and to demand them from those who speak in your name and on your behalf.”
The rally, which also featured a performance by the musician Mastisyahu, drew both critics and allies of Mamdani in politics. It represents a show of force as Jewish leaders in the city ready themselves for Mamdani’s inauguration on Jan. 1, when the city will go from having a mayor who prides himself on being pro-Israel to having one who has called for its boycott.
Mamdani was asked about the pro-Israel solidarity rally at an unrelated event earlier on Thursday.
“On those who are rallying today, and on Jewish New Yorkers across the five boroughs, I look forward to being a mayor for each and every one of them, and each and every person who calls the city home,” Mamdani said. “And being that mayor means protecting those New Yorkers, it also means celebrating and cherishing those New Yorkers.”
A spokesperson for Mamdani said two weeks ago that he would continue to “discourage” the language used at the Park East protest. But speakers on Thursday called out the protesters in far more explicit terms, saying they used antisemitic rhetoric.
Those speakers included Mark Levine, the comptroller-elect who traded endorsements with the mayor-elect, and will be one of the most powerful officials in the city government alongside Mamdani.
“We are out here in the cold to denounce the hatred that was directed at our fellow Jewish New Yorkers outside of this synagogue,” Levine asserted. “It is never OK to call for the death of anyone, as these protesters did. It is not OK to obstruct and threaten people entering a house of worship, as these protesters did.”
Levine himself has been the subject of protests by left-wing groups such as Jewish Voice for Peace, which endorsed Mamdani and, like the mayor-elect, opposes Levine’s intention to invest city funds in Israel bonds.
Levine also defended attendees of the event inside Park East, which was organized by Nefesh B’Nefesh, a nonprofit that facilitates North Americans’ immigration to Israel, saying, “You can be interested in immigrating to a country even if you don’t agree with every policy of the government of that country.”
He added, “And in the case of Israel, one of the most common reasons people are interested in immigrating is to flee antisemitism, which is on the rise in New York and America — a fact perhaps lost on the protesters, who were busy trying to make the attendees feel unsafe.”
Jewish State Assembly member Micah Lasher, who is running for Congress in the 12th district which includes Park East, commended Levine on social media for his “powerful words.”
Lasher arrived at the event alongside Brad Hoylman-Sigal, the Jewish state senator and incoming Manhattan borough president who endorsed Lasher in October.
Both politicians had endorsed Mamdani in the general election, as did Assemblymember Alex Bores, one of Lasher’s opponents in the 12th district; Sen. Liz Krueger, who is Jewish; and City Council Member Gale Brewer, who were all present. Meanwhile, another notable attendee — Jonathan Greenblatt, CEO of the Anti-Defamation League — has had an antagonistic relationship with the mayor-elect, who is the subject of the ADL’s “Mamdani Monitor.”
While Mamdani was alluded to in Samuels’ remarks, some attendees said they felt that he should have been discussed explicitly.
Aaron Herman, a former New York City resident who commuted in from White Plains, in Westchester County north of the city, said he and his rabbi were discussing the subject.
“He brought up to me, like, ‘There’s one thing that was missing during this incredible rally: No one actually mentioned our mayor-elect, Mamdani,’” Herman said. “The mayor-elect said something wrong. It needs to be addressed.”
Herman shared a video he took at the rally of Rabbi Avi Weiss, the founder of the Hebrew Institute of Riverdale, in which Weiss noted that Mamdani had not been mentioned. “We’re 15 minutes into this rally and I’ve not heard the word Mamdani,” Weiss said. “He’s the problem. … I’m so proud of this rally and the people who planned it but don’t be afraid to stand up to the challenge that we face in the future — and that is the mayor elect, Mamdani.” He then sought to lead others in the crowd in chanting, “Mamdani, we are Israel.”
Still, Herman and other attendees said they appreciated the event altogether, which brought Jews from around the city to the Upper East Side. Buses were chartered from areas like Riverdale, a Bronx neighborhood with many Israeli and Orthodox Jewish residents.
“It was nice to see everyone come together,” said Allison Levy, who was also among the pro-Israel counter-protesters outside the Nefesh B’Nefesh event. “I wish we could do this more often because it seems like we’re really divided, so it was nice that people showed up — especially considering how cold it is.”
The rally included performances from Jewish musician Matisyahu, who has been a vocal supporter of Israel, and Park East Synagogue’s youth choir. Park East’s 95-year-old senior rabbi, Arthur Schneier, spoke, imploring lawmakers to implement a law prohibiting protests directly outside houses of worship.
Schneier’s son Marc, also a rabbi, has urged Mamdani to support such legislation, to which Mamdani’s team has expressed openness. Lasher co-introduced a bill banning protests within 25 feet of houses of worship on Wednesday.
Other speakers included Rabbis Joseph Potasnik and Sara Hurwitz of the New York Board of Rabbis, and 92NY’s David Ingber. Potasnik is one of five rabbis sitting on Mamdani’s transition committees.
Police blocked off the entire block of 68th Street between Lexington and Third avenues, accompanied by security from Hatzalah and the Community Security Service, Jewish security groups. Multiple speakers commended the NYPD, which had previously drawn criticism for not properly responding to the initial protest, leading commissioner Jessica Tisch to apologize at a Park East Shabbat service.
The post Jewish New Yorkers rally outside Park East Synagogue, 2 weeks after anti-Israel protest there appeared first on The Forward.
Uncategorized
JD Vance rejects claims that antisemitism is growing inside the GOP, breaking his silence on the topic
(JTA) — Vice President JD Vance said Thursday that he does not believe antisemitism is surging inside the Republican Party, pushing back on prominent conservatives who have raised alarms about hostility toward Jews among young right-wing activists.
“I do think it’s important to call this stuff out when I see it. I also, when I talk to young conservatives, I don’t see some simmering antisemitism that’s exploding,” Vance told NBC News in an interview marking his first year in office.
Vance said antisemitism is wrong, stating that “judging anybody based on their skin color or immutable characteristics, I think, is fundamentally anti-American and anti-Christian.” (Vance himself is a convert to Catholicism who recently said he hopes his Hindu wife chooses to become a Christian in the future.)
Vance added, “In any bunch of apples, you have bad people. But my attitude on this is we should be firm in saying antisemitism and racism is wrong. … I think it’s kind of slanderous to say that the Republican Party, the conservative movement, is extremely antisemitic.”
These remarks amount to Vance’s most direct response to Sen. Ted Cruz and other prominent figures on the right who have in recent weeks have warned of rising antisemitism among conservatives especially after Tucker Carlson, a Vance ally, hosted Holocaust denier Nick Fuentes on his podcast.
Vance’s comments land amid a larger, unresolved debate inside Republican circles over how seriously to treat the rise of explicitly antisemitic figures such as Fuentes, whose online “groyper” movement has attracted a following among young GOP staffers and activists. Jewish conservatives and other right-leaning commentators have expressed alarm at Fuentes’ influence, estimating that significant numbers of junior Republican staffers consume his content. Fuentes has described “organized Jewry” as a threat to American unity.
Vance’s silence on antisemitism was a prominent topic of conversation at a recent confab for Jewish conservatives, where speakers questioned his close association with Carlson.
President Donald Trump recently defended Carlson after the podcast host interviewed Fuentes, saying, “You can’t tell him who to interview.” Carlson campaigned for Trump in 2024 and remains influential within the administration. Trump himself met with Fuentes and Ye, the rapper formerly known as Kanye West, at Mar-a-Lago in 2022, later claiming he did not know who Fuentes was.
Vance has taken a similarly restrained approach. He defended Carlson’s son, Buckley, from accusations of antisemitism without addressing Carlson’s interview with Fuentes. In October, he was criticized for responding to a college student’s question about Jews and Israel without acknowledging its antisemitic framing.
The post JD Vance rejects claims that antisemitism is growing inside the GOP, breaking his silence on the topic appeared first on The Forward.
Uncategorized
Ireland, Spain, Netherlands announce boycott of Eurovision following failed effort to oust Israel
(JTA) — Ireland, Spain, the Netherlands and Slovenia’s public broadcasters said they will boycott this year’s Eurovision Song Contest after a Thursday meeting of the European Broadcasting Union confirmed Israel’s participation.
The Thursday General Assembly meeting in Switzerland of the European Broadcasting Union, which organizes the annual song competition, was convened to discuss some members’ calls to have Israel ousted from the contest over the war in Gaza and allegations of voting interference.
But despite calls for a vote on Israel’s participation, the EBU instead said that its members approved new rules prohibiting voter interference from governments and third parties. (Several countries called for an audit of Eurovision’s public voting system after Israel’s Yuval Raphael took second place last year after being bolstered by the audience vote.)
While the EBU did not reference Israel in its press release following the meeting, it said that there would be “no need for a further vote on participation.”
“A large majority of Members agreed that there was no need for a further vote on participation and that the Eurovision Song Contest 2026 should proceed as planned, with the additional safeguards in place,” the EBU said in a statement Thursday.
Delphine Ernotte Cunci, the EBU’s president, praised the decision in a statement, saying that the result “demonstrates our members’ shared commitment to protecting transparency and trust in the Eurovision Song Contest.”
Israeli President Isaac Herzog wrote in a post on X that he was “pleased” that Israel will be included in this year’s competition, adding, “Israel deserves to be represented on every stage around the world, a cause to which I am fully and actively committed.”
And Golan Yochpaz, the CEO of Israeli broadcaster KAN, told EBU members during the meeting that “the attempt to remove KAN from the contest can only be understood as a cultural boycott.”
“A boycott may begin today with Israel, but no one knows where it will end or who else it may harm,” continued Yochpaz. “Are EBU members willing to be part of a step that harms freedom of creation and freedom of expression?”
But after the meeting, several public broadcasters that had previously stated their intention to boycott the competition if Israel was allowed to compete followed through on their promises.
The Netherlands’ public broadcaster AVROTROS said in a statement that it had finalized its decision to boycott the competition, citing the “severe humanitarian suffering in Gaza, the suppression of press freedom, and the political interference during the last Eurovision Song Contest.”
RTÉ, the public broadcaster of Ireland, also announced that it was pulling out of the song contest:
“RTÉ feels that Ireland’s participation remains unconscionable given the appalling loss of lives in Gaza and the humanitarian crisis there, which continues to put the lives of so many civilians at risk,” the broadcaster said in a statement. “RTÉ remains deeply concerned by the targeted killing of journalists in Gaza during the conflict and the continued denial of access to international journalists to the territory.”
The secretary general of RTVE, the public broadcaster in Spain, also criticized the EBU for declining some members’ requests to hold a vote on Israel’s participation in a press release announcing its withdrawal.
“We would like to express our serious doubts about the participation of Israeli broadcaster KAN in Eurovision 2026,” RTVE Secretary General Alfonso Morales said in an address at the meeting. “The situation in Gaza, despite the ceasefire and the approval of the peace process, and Israel’s use of the contest for political purposes, make it increasingly difficult to maintain Eurovision as a neutral cultural event.”
In her address to EBU members before the decision, the president of the board of Slovenia’s public broadcaster, Natalija Gorščak, said, “We are hostages of the political interests of the Israeli government.”
“For the third year in a row, the public has demanded that we say no to the participation of any country that attacks another country. We must follow European standards for peace and understanding,” said Gorščak. “Our message is: we will not participate in the ESC if Israel is there. On behalf of the 20,000 children who died in Gaza.”
The post Ireland, Spain, Netherlands announce boycott of Eurovision following failed effort to oust Israel appeared first on The Forward.