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College in Israel, Made Clearer: How “The Future Is Calling” Helps American Jewish Students Find Their Place

A Different College Search

For many American Jewish families, the college search is no longer just about rankings and dorm tours. It’s about values, identity, belonging — and whether a campus will feel like a place where a Jewish student can actually breathe.

Just as important, families want to know students won’t have to trade academic rigor for that sense of belonging. Israel’s universities offer globally respected, academically serious programs — including English-taught and transitional pathways — so students can pursue excellence while feeling supported.

At the same time, there’s a practical reality: tuition in the U.S. has climbed to a level that can feel surreal, even for middle- and upper-middle-income families. More parents are asking the question out loud: is there another path that’s academically serious, globally respected, and financially sane?

“The Future Is Calling,” a campaign supported by the Tzemach David Foundation, exists to make one answer easier to explore: college in Israel — not as a vague idea, but as a concrete, navigable option with real programs, real support, and real student experiences.

A Campaign Built for Clarity

We saw real informational gaps that exist… A lot of things are translated into English, but aren’t translated into American,” says Tamar Krieger Kalev, Executive Director at Tzemach David / The Future Is Calling.

In the months around October 7, Tamar says she watched interest accelerate — and saw how hard it still was for American families to understand Israeli higher education. Philanthropic funding toward Israeli universities helped expand transitional tracks for international students; it also surfaced how many obstacles families face simply trying to figure out what’s possible. The result is a campaign that aims to translate, clarify, and support — so families can move from interest to confidence without doing forty hours of scattered research.

Translating Between Systems

One reason families stall is that Israeli higher education doesn’t work like the American system — and the differences show up quickly in admissions, degree structure, and program language.

You don’t apply to a university… you apply to a certain program in the university, and every program has their own requirements,” Tamar explains. That one distinction alone can change how a student searches, compares, and applies — especially if they’re used to thinking in terms of a single application leading to an entire campus experience.

The Future Is Calling exists to make those differences legible, early — and to help families ask better questions from the start.

The Future Is Calling, organized around four pillars.

Four Pillars, One Promise

Tamar describes four pillars that guide the initiative: Personal Growth and Transformation; Academic Excellence and Innovation; Value and Accessibility; and Community and Tradition. Together, they form a simple promise: Israel can be a place of high-level learning and real-world opportunity — while also offering a supportive environment for Jewish life, identity, and belonging.

An option hiding in plain sight

Israel’s universities are deeply familiar to Israelis and olim — but for many American families, they can still feel distant, hard to compare, or difficult to understand. That’s the gap TheFutureIsCalling.org is designed to close.

Instead of asking families to start from scratch, the site offers a structured entry point:

  • A view of major Israeli universities and what each is known for
  • Program discovery (including English-taught options)
  • Parent-facing answers about support systems, adjustment, and logistics
  • Resource pathways — so families can move from “interest” to “next step” without guesswork

The idea is to have… a one stop shop for people to be able to get all the information,” Tamar says.

And unlike a single-institution pitch, the campaign is designed to help families compare across multiple schools. “We don’t represent one university or one college. We represent several,” she adds — a detail that matters if your real goal is fit.

Academic Excellence and Innovation: world-class universities in the heart of a global ecosystem

For American families used to a familiar narrative — “the best education must be in the U.S.” — this is often the most surprising part: Israeli programs are competitive, serious, and connected to real-world opportunity.

Israel’s universities are not “alternative” in the sense of lesser — they are globally recognized institutions with deep strengths in STEM, medicine, research, and innovation. The campaign spotlights multiple universities offering English-taught degrees and support for international students, including Technion (Israel Institute of Technology), Tel Aviv University, Hebrew University of Jerusalem, Bar-Ilan University, Ben-Gurion University of the Negev, and Jerusalem College of Technology (JCT).

Tamar also points to the advantages of studying inside an innovation ecosystem that’s physically close. Students can access internships and training opportunities with global companies that have a strong presence in Israel — alongside the startup culture Israel is known for — and carry those experiences into the next chapter, whether in Israel or back in the U.S.

“Real students, real stories”

The most convincing part of the campaign is also the simplest: the student voices.

Asher Dayanim, an American student at Tel Aviv University, puts it plainly: “This past year has been the most amazing in my life.” He describes Tel Aviv as a place where learning doesn’t end when class does — where the city itself becomes part of the education, full of conversations, cultures, and ideas that keep widening the frame.

And for Ava Schwartz, a U.S. student who chose Tel Aviv University’s Liberal Arts program, it was the academic flexibility that made the decision click. “The liberal arts program at TAU is the only one like it in Israel… it allows me to explore everything from psychology to Jewish Studies while living in the city I fell in love with,” she says — capturing something many students are seeking right now: rigor, range, and an environment that feels alive.

The questions parents actually ask

In any family considering a serious move, “Is it inspiring?” is rarely the first question. The first questions are usually more basic — and more human: Is it safe? Will the degree translate back home? What about language? Can we afford it?

On cost, Tamar notes that tuition can look dramatically different depending on program and institution — and that for families thinking about immigration, there can be additional support: “If the student has made Aliyah… the government will pay for their first degree,” she says. And she adds a line that lands for parents immediately: “You can have your kid come home several times… and you’ll still save a lot of money, even though you’re paying for flights.” The point isn’t that every student should go to Israel. It’s that families deserve a clear look at the option — without needing to already be insiders.

A campaign that acts like a guide

At its best, The Future Is Calling functions less like a brochure and more like a guide — a place to gather momentum and get oriented.

Usually it’s a phone call where they have a huge amount of questions…” Tamar says. For families that feel overwhelmed, that human layer matters: a real person who can translate between systems, clarify what a program actually is, and help a student find a starting point.

And then, the site becomes the hub. “The idea is to have… a one stop shop for people to be able to get all the information,” Tamar explains — a place to compare institutions, understand pathways, and begin narrowing toward fit.

For some students, the pull is academic: specific programs, labs, or a particular university culture. For others, it’s the integration of Jewish life into the calendar of everyday life — not as an extracurricular, but as an atmosphere. And for many, it’s the combination: a high-level education in a place that offers a different kind of grounding, community, and continuity — with clearer access to opportunity on the other side.

Answering the call

There’s a phrase that appears often across the campaign: “the future is calling.” It’s a tagline, yes — but it’s also a real description of where many families find themselves: on the edge of a decision that will shape not just four years, but a life.

The campaign’s invitation is simple: let Israeli universities be part of your consideration set — not as a niche choice, but as a real option with academic strength, clearer economics, and a supportive Jewish environment.

To explore programs, student stories, and parent resources, visit TheFutureIsCalling.org.

Group photo / campus life / students together Courtesy of The Future Is Calling

The post College in Israel, Made Clearer: How “The Future Is Calling” Helps American Jewish Students Find Their Place appeared first on The Forward.

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The play is about Birthright, but it’s about a lot more than Israel

Towards the end of Birthright, a new play that just made its New York City debut at the MCC Theatre, two characters are arguing over Israel and Zionism in the wake of Oct. 7. The talking points will be familiar to anyone who’s been ensconced in the discourse of the past few years: Izzy says that Zionism is and has always been a colonialist project, and Chaya blames the conflict on Palestinian leaders who rejected early two-state solutions.

As they argue, each is frantically Googling; their phone screens are projected onto the walls of the set. We can see the chasm between their echo chambers: Izzy goes to the Jewish Voice for Peace website, Chaya to The Jerusalem Post. Each time they focus on their own screen, the sound of the argument becomes muffled and indistinct until they resurface to throw a new piece of evidence into the conversation.

It’s a clever piece of production magic that effectively drives home the schism over Israel in the Jewish world, and our inability to hear each other.

Birthright, commissioned by Miami New Drama from Tony Award-winning playwright Jonathan Spector and here directed by Teddy Bergman, is nominally about the eponymous free trip to Israel. But really it’s about a group of six friends that formed on the trip, and their personal journeys — through Judaism, and through life — as the somewhat motley crew diverges and reconnects over the years.

Chaya, left, and Izzy during the second act’s meet up. Photo by Emilio Madrid

The show is a long one, three and a half hours once you include its two intermissions. Each act depicts a single night, spaced over the course of nearly two decades — first, right after they’ve returned from their trip to Israel in 2006, then in their early 30s as their careers are taking off in 2016, and finally a year after Oct. 7. While the runtime is admittedly long, it allows for well-developed characters, which are essential to approaching such a touchy topic with any nuance, and the fast-paced dialogue keeps things moving briskly. (A reasonable helping of humor, including a Kanye reference in every act, doesn’t hurt.)

And the show does manage an astonishing amount of subtlety for a topic that has become so factionalized. The characters represent a reasonably diverse range of Jewish thought and experience, though certainly leaves some out. (There are no Jews of color or converts, for example, and no true right-wing hawks.)

There’s Chaya (Zoe Winters, best known as Logan Roy’s secretary and mistress on Succession), who grew up Conservadox, but spent college rushing a sorority and dyeing her hair blonde; she ends up working for the Democratic establishment. Noah (Eli Gelb, Tony-nominated for Stereophonic) is a political wonk with a Facebook-addled dad prone to right-wing conspiracy theories. Izzy (Molly Bernard), a queer Jew who eschewed law school, has worked on the Jewish left long before it became buzzy. Lev (Hale Appleman), a lost soul wanderer with a penchant for Jewish philosophy — he name-drops Abraham Joshua Heschel’s The Sabbath and Yosef Yerushalmi’s Zakhor — has family who survived the Holocaust. Alona (Molly Ranson), a sociology PhD who fell for an IDF soldier on the trip, eventually marries an Israeli and moves to Tel Aviv. And Emerson (Nate Mann), a musician, is barely aware that he’s Jewish when he lands on their trip half by accident.

This long summary represents only a smidgen of the events in the group’s lives. The play makes sharp use of production gimmicks, opening the second and third acts by projecting a montage of messages, summarizing the events of the group’s intervening years — and also cleverly reminding us of the quirks of bygone eras. Before the second act, we see wedding invitations and job announcements sent out by email, and then newborn photos posted on Facebook. Before the third, there are group chats on iMessage and then Whatsapp, where we see more birth announcements. Later, they exchange articles about the Israel-Hamas war.

This glut of information is how the show achieves its depth. On paper, one could slot some of these characters into obvious archetypes: The Zionist who makes aliyah, the queer anti-Zionist activist who has made politics her whole identity, the centrist liberal who staunchly supports Israel. But every character has real depth and pathos, and none of the action plays out to its stereotypical end.

When someone asks Izzy, the JVP-type activist, why she hates Israel so much, she doesn’t list out its sins; instead, she’s affronted. “I don’t hate Israel. I love it,” she says. “What it could be at its best.” She doesn’t believe she’s fighting against the nation, but for it.

Meanwhile, Alona, who made aliyah, does not launch into a speech about how Hamas has to be eradicated before the war can end; Bibi, the rest of the Israeli government and settlers, she says, are just as much of a “cancer” as any terrorist group.

All grown up in the final act. Photo by Emilio Madrid

Though the political discussions are impressively nuanced, Birthright finds its true success in spending as much time on the rest of the characters’ lives as it does on their political stances. There are the complications of falling for a non-Jewish partner. The ways having children changes life in inalterable ways. Divorces. Substance abuse. The way a dream career can still disappoint. For a topic that is so often turned into a polemic, the play takes a broader view.

In presenting stories of real, believable Jewish lives that are not solely defined by their Judaism, the play demonstrates that Jewishness doesn’t mean just one thing to anyone. Instead, it explores the ways Jewish identity layers on, mingles with and sometimes challenges the rest of one’s choices, values and beliefs.

There are views left out of Birthright, to be sure. No one is right wing (the characters call their group “BirthLeft”), and in the first act they all make fun of their trip as a way to get Jewish kids laid. No one is truly hawkish about the war; in the first act, the characters make fun of George W. Bush and fantasize about working on Democratic campaigns. No one is making an argument, as plenty of people have in the past few years, that Palestinians should be exiled from Gaza or deserve to die.

But the overall point can apply equally: Judaism, and Israel, is not one clear thing. There’s no perfect answer. We aren’t all supposed to agree — but that doesn’t have to tear us apart. It’s a simple message, but one that is hard to believe these days; Birthright makes it feel tangible.

As Lev says when considering their Birthright trip, and his confused feelings about it. “History, Jewish history, it’s never been a straight line, and it’s never meant only one fixed thing. It’s more a thing you interpret, that you find meaning in.”

The new play Birthright is playing at the MCC Theater in Manhattan through Jul 26, 2026.

The post The play is about Birthright, but it’s about a lot more than Israel appeared first on The Forward.

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New York Times hires Atlantic’s Yair Rosenberg to cover Jewish American life

(JTA) — The New York Times has hired Atlantic staff writer Yair Rosenberg to launch a national beat covering Jewish American life, bringing a widely known journalist on antisemitism and Jewish affairs to a newspaper whose coverage of Israel and the Jewish community has been under unusually intense scrutiny since the Oct. 7, 2023, Hamas attack.

The appointment, announced Monday by National Editor Nestor Ramos, creates a dedicated beat focused on American Jews at a moment when questions of antisemitism, Israel, religious identity and political polarization have moved to the center of public debate.

It is the first time that the newspaper, published in the city with the world’s largest Jewish population, has a beat dedicated to Jews.

“Over the course of 15 years chronicling Jewish life in America and abroad, Yair has taken on the biggest, thorniest stories on the beat,” Ramos wrote in a memo to staff. “Now, Yair will bring that boundless energy and deep expertise to a new religion beat on National focused on Jewish American life, chronicling a period of extraordinary tension but also possibility and reinvention.”

The move brings Rosenberg to a publication that he has occasionally criticized for its coverage of Jewish affairs, but without echoing some critics’ charges of institutional bias.

For the past five years Rosenberg has written The Atlantic’s “Deep Shtetl” newsletter, blending coverage of antisemitism, American politics and Jewish culture with essays on history, religion and popular culture. Before joining The Atlantic in 2021, he spent nearly a decade at Tablet, a magazine of Jewish affairs.

Over the years, Rosenberg has broken or advanced reporting on online extremism and antisemitism while also becoming known for explaining Jewish issues to a broad audience. His work has ranged from investigations into antisemitic disinformation networks to historical features. He has written about antisemitism on the far left and on the Republican right.

During the 2016 presidential campaign, an Anti-Defamation League study found Rosenberg was among the Jewish journalists most frequently targeted with antisemitic abuse on Twitter. Rosenberg became known for responding publicly to trolls and for developing technological tools — including an “Impostor Buster” bot — designed to expose white supremacists posing online as minorities in order to inflame social tensions. The effort drew widespread attention before Twitter eventually suspended the tool.

He later described those experiences in a New York Times guest essay titled “Confessions of a Digital Nazi Hunter,” and has remained a frequent public speaker on combating online hate while preserving free expression.

Ramos’s announcement emphasized that Rosenberg’s beat would extend beyond antisemitism.

“Yair knows better than most that these fraught moments are not all that define Jewish life today—not even close,” Ramos wrote, citing stories on Hanukkah traditions, Jewish representation in popular culture and other facets of American Jewish life.

The Times, through a spokesman, declined to comment beyond Monday’s announcement. Rosenberg did not respond to a request for an interview by press time.

The hire comes as The New York Times continues to navigate a complicated relationship with many Jewish readers.

For decades the newspaper has occupied an outsized place in American Jewish public life, employing prominent Jewish reporters and editors while producing influential coverage of religion, Israel and antisemitism. Yet the newspaper has also faced sustained criticism from parts of the Jewish community over its Israel coverage, criticism that intensified after Oct. 7 and the subsequent war in Gaza.

Media watchdog organizations, some Jewish communal leaders and a number of current and former journalists have accused the Times of factual errors, headline framing and insufficient skepticism toward claims made by Hamas officials in some early coverage of the conflict.

A May 2026 column by Nicholas Kristof, alleging systemic sexual violence by Israeli authorities against Palestinian detainees, was widely criticized for amplifying unverified claims and platforming biased sources. The Times stood by Kristof’s column in an editorial note.

Defenders of the Times argue that accusations of institutional anti-Israel bias often conflate disagreement over editorial judgments with evidence of systemic prejudice.

At Tablet and The Atlantic, Rosenberg occasionally criticized aspects of the Times’ reporting on both Israel and antisemitism. In a 2018 Tablet article he criticized The New York Times Book Review for offering a platform for the novelist Alice Walker to recommend a book by the English author David Icke that was heavily saturated in antisemitic conspiracy theories.

The next year he called out the Times for a profile of former CIA officer and would-be congressional candidate Valerie Plame that failed to mention her history of tweets sharing antisemitic theories. He has also regretted that the Times in 1937 dropped its subscription to the Jewish Telegraphic Agency syndication service because of the perception at the time that JTA’s coverage of Nazi Europe was alarmist.

Unlike some Jewish media watchdog groups, however, Rosenberg has not argued that the Times is institutionally or inherently biased against Israel or Jews. Against that backdrop, Rosenberg’s hiring is likely to be watched closely by Jewish readers across the political spectrum.

According to Ramos, Rosenberg will begin work July 20 and will be based in New York while traveling nationally for the beat.

The post New York Times hires Atlantic’s Yair Rosenberg to cover Jewish American life appeared first on The Forward.

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Canadian Museum for Human Rights opens ‘Nakba’ exhibit amid pushback from Jewish leaders

(JTA) — After weeks of backlash from Jewish groups and leaders, the Canadian Museum for Human Rights this weekend opened its exhibit on the Nakba, the narrative of Palestinian defeat and displacement upon Israel’s founding.

The Winnipeg, Manitoba, exhibit is called “Palestine Uprooted: Nakba Past and Present” and features photography, poetry and everyday objects that document the experience of Palestinian-Canadians impacted by the Nakba. Palestinians use the term, meaning “catastrophe,” to describe their mass displacement upon Israel’s establishment.

The exhibit has drawn fierce condemnation from some Jewish groups, including the Centre for Israel and Jewish Affairs.

“Materials that are one-sided and driven by a political agenda can contribute to discrimination, bullying and even assault targeting Jewish students,” the group wrote in a post on X last week. “The federal government must hold the CMHR’s leadership accountable for this egregious mishandling.”

The museum’s only Jewish board member, Mark Berlin, was upset enough by the exhibit to resign.

“Because the museum chooses to proceed with this exhibit in its present form despite repeated concerns raised by myself and members of the mainstream Jewish community and others seeking a more balanced and historically complete presentation, I can no longer, in good conscience continue to serve as a Trustee,” Berlin wrote in a resignation letter dated June 22.

In the letter, Berlin argues that the exhibit omits the context that “hundreds of thousands of Jews from Arab lands” were also displaced during the 1948 Arab-Israeli war.

“A story detached from the surrounding factual details is not the truth, it is just a story,” Berlin continued. “The museum has a statutory and moral obligation to tell the full truth, not to sacrifice it at the altar of politics.”

The museum has vigorously defended the exhibit. In a statement to the Jewish Telegraphic Agency, Isha Khan, the CEO of the museum, said that “focusing in this one exhibit on the human violations faced by of Palestinian Canadians does not negate the human rights violations faced by Jewish people.”

“Sharing the stories of one community in no way minimizes the experiences of another,” Khan continued.

Khan added that the exhibit had drawn “both criticism and support from Jewish Canadians.”

Several progressive Jewish groups in Canada, including Independent Jewish Voices, the Jewish Faculty Network, and United Jewish Peoples’ Order, defended the exhibit in a joint statement Thursday, writing that it was the “result of dedication, persistence, care and advocacy, especially from the Palestinian Canadian community.”

“We are proud to celebrate a Canadian institution that has remained steadfast in the face of unfounded criticism and pressure and chose to move forward with integrity,” the statement continued. “We hope this historic opening, and the ongoing inclusion of the exhibition in the Museum, encourages learning, reflection and action.”

The dispute over the exhibit comes as Jews in Canada have faced a spate of antisemitic attacks in recent months, including in March, when shots were fired at three Toronto-area synagogues. In 2025, there were 6,800 antisemitic incidents in Canada, marking a 9% rise from 2024, according to B’nai Brith’s annual audit of antisemitic incidents.

The post Canadian Museum for Human Rights opens ‘Nakba’ exhibit amid pushback from Jewish leaders appeared first on The Forward.

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