Uncategorized
Embodying a story of trauma and liberation, Ukrainian Jews celebrate Passover amid a new normal
KYIV, Ukraine (JTA) — Yuliia Krainiakova fled her home in Kharkiv, Ukraine, after Russian troops invaded last year and made her way to Berlin, where she and her daughters settled for 10 months with the help of Jewish organizations.
After returning to Kharkiv several months ago, she hoped to experience some of the Jewish gatherings that had been a beacon during a time of turmoil — but her city, Ukraine’s second-largest, has continued to be shelled regularly, making safety a more pressing priority than Jewish communal life.
“Due to the war, it is difficult to find in Kharkiv,” she told the Jewish Telegraphic Agency on Tuesday. “So we decided to come to Kyiv for Passover seder, so we could have a Jewish experience here.”
Krainiakova, her husband and her two daughters were among dozens of Jews from Kharkiv who made the roughly six-hour train journey to Ukraine’s capital on Tuesday for a seder organized by Midreshet Schechter, which in partnership with Masorti Olami operates all the Conservative communities in Ukraine.
On Wednesday, they sat down at a large U-shaped table, festooned with all the trappings of the traditional seder, for a festive meal whose main concession to the war was that few attendees were in their home city.
Rabbi Irina Gritsevskaya directs Midreshet Schechter and has traveled to Ukraine multiple times over the last year from her home in Israel to support holiday celebrations there, while also teaching classes throughout the year online to students at Shaalvim Jewish Day School in Kharkiv. She said the Passover story, or maggid, was especially resonant for Ukrainian Jews who have endured more than a year of war.
“The maggid is going to be centered on going to trauma, because Pesach is actually a story of going through trauma, through the trauma of losing our Temple, our Beit Hamikdash,” Gritsevskaya said. “Now we are dealing with a different trauma, so the question is, how can we learn from the story that happened many, many years ago and connect it to today so we learn the lessons of hope and rehabilitation.”
Last year, Passover took place less than two months into the war, meaning that families were dispersed, supplies were hard to come by and any planning could easily be thrown into disarray as conditions changed. Still, between Chabad and the American Jewish Joint Distribution Committee, or JDC, the country was home to multiple public seders, some held in hotels or earlier in the day to accommodate emergency curfews.
Yuliia Krainiakova, left, and Alla Gusak sit together at a Passover seder in Kyiv, Ukraine, April 5, 2023. (Marcel Gascon Barbera)
This year, life in Ukraine has settled into a new normal in which Ukrainians can reasonably plan for the future, despite continuous blackouts and ongoing shelling in some cities. Passover observances will take a more typical form, with Chabad, the main organizer of Jewish life in many Ukrainian cities, holding 90 community seders and distributing Passover supplies to 30,000 people.
Adding to the new normal is the fact that hundreds of thousands of Ukrainians who left in the frightening early days have returned home.
That includes some of the families at Kharkiv’s Shaalvim school, which remains online because of the ongoing threat of shelling. Their trip to the Conservative synagogue in Kyiv offers a rare opportunity to be together.
“The idea to meet and spend time with each other is very exciting for them after all this time staying at home,” their teacher Svetlana Maslova said shortly after the group arrived on Tuesday.
Besides forcing the kids to receive their education remotely and secluded at home, the 120 children enrolled in the Shaalvim school have been experiencing recurrent blackouts for months, caused by shelling or by Russian strikes on Ukraine’s energy infrastructure. “At some point we had two full days without power,” Maslova said.
Shaalvim has provided a source of stability during a year of upheaval, parents said. Alla Gusak, who traveled to Kyiv with her 11-year-old daughter, lived before the war in Chuhuiv, a town about 25 miles southeast of Kharkiv that was a prime target for Russian troops because it houses a Ukrainian air force base. Russia briefly occupied the city early in the war.
“We were bombed and survived and managed to get out by miracle,” said Gusak. She added that their family home was heavily damaged and said another property in the family, in Izium, was rendered unusable along with the local medical clinic and schools while the Russian army occupied that city. “We cannot even go there because there are mines everywhere.”
Gusak and her husband worked in agriculture, but now there are mines strewn across the fields they once sowed. So even with its classes online, the Shaalvim Jewish school is of great help for her daughter to go through the horrors of this war, she said.
“What Jewish school gives us is actually family,” said Natalya Kupin, whose 11-year-old daughter attends the school. “It unites our kids, it gives us tradition and that’s what other people and nations also need, a basic tradition, because that’s what gives us the ability to be together.”
In the room where preparations were underway for the seder Tuesday, a costume Pharoah headdress hung in a corner, ready for a festive meal with lots of flourishes. Gritsevskaya said she had discussed the seder in advance with her students, and they would have an opportunity to reflect on the meaning of liberation in their own lives. She also said that while the preparation for the journey and the seder had been extensive, she didn’t know everything that would happen.
“The kids also prepared a show, a spectacle, about Yetziat Mitzrayim [leaving Egypt], which I have not seen,” Gritsevskaya said. “That’s a surprise for me.”
—
The post Embodying a story of trauma and liberation, Ukrainian Jews celebrate Passover amid a new normal appeared first on Jewish Telegraphic Agency.
Uncategorized
Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
You must be logged in to post a comment Login