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Event in Berlin marks one of Germany’s largest-ever gatherings for its ex-Soviet Jewish community
BERLIN — It was hard to overlook the symbolism: the city that once was the epicenter of Nazi Germany hosting a massive celebration by Jews with roots in the Communist Soviet Union, which for decades tried to stamp out any hint of Jewish practice or identity.
Over three days, some 750 Jews with ties to the former Soviet Union gathered in Berlin to celebrate Jewish culture, play Yiddish music, take part in conversations about everything from current events to Jewish and Israeli history, and eat, sing and learn together.
The March 31-April 2 conference in Berlin organized by Limmud FSU marked the organization’s first-ever event held in Germany — and its first pan-European conference since a February 2020 event in Vienna held on the eve of the global coronavirus pandemic.
For this weekend, participants from 24 countries converged on a hotel in the German capital, including 50 or so who made the difficult trip from war-ravaged Ukraine. Among them was Olena Kolpakova, 41, who had traveled nearly 48 hours by bus and train to Berlin with her 9-year-old daughter, Anastasia, from Dnipro in eastern Ukraine.
“Our house isn’t destroyed, and our city isn’t occupied. But we still have 10 to 12 air-raid sirens a day,” said Kolpakova, a lawyer and Limmud FSU Ukraine volunteer since 2009. “These people are more than friends for me. I love Limmud and I know everyone.”
The packed program was held mostly in Russian with a smattering of sessions in English.
“This first-ever Limmud FSU conference in Germany is an opportunity to celebrate our rich cultural heritage, learn from one another and strengthen our connections across borders,” said Limmud FSU Founder Chaim Chesler.
Since its creation in 2005 to bolster Jewish connections and identity among Jews from the former Soviet Union, Limmud FSU has held dozens of conferences around the globe that collectively have drawn over 80,000 participants.
Holding a Jewish festival in Berlin was particularly significant, organizers noted. Following the collapse of the Soviet Union in 1991, over 170,000 Soviet Jews emigrated to Germany. That wave of immigration more than doubled the size of the country’s Jewish community, which is now comprised mostly of Jews with roots in the Soviet Union.
Germany is the only country in Europe that has seen such significant Jewish population growth in the last half-century.
Volunteers in Berlin made up a big part of the organizers of the Limmud FSU conference in Germany on March 31-April 2, 2023. (Alex Khanin)
The conference in Berlin was a mixture of celebration, study and culture. Fo Sho, a hip-hop band comprised of three Jewish-Ethiopian-Ukrainian sisters, delivered a rousing performance. Israeli celebrity chef Gil Hovav talked about his famous great-grandfather, Eliezer Ben-Yehuda, the Yiddish-speaking yeshiva student who became the father of modern Hebrew. World Jewish Congress official Lena Bakman spoke of the 400-strong WJC Jewish Diplomatic Corps as the “unofficial foreign affairs ministry for the Jewish people.”
For some participants, such as Dora Haina of Riga, Latvia, the weekend in Berlin marked their first exposure ever to Limmud FSU.
“It’s an unbelievable feeling that everything here is in my language, and that all these people are Jews,” said Haina, 24, who speaks Russian. “I came to socialize and meet new people.”
That’s the point, said Limmud FSU’s longtime chairman, Matthew Bronfman.
“Our inaugural conference in Berlin is a momentous occasion for our organization and the entire community of FSU Jews in Europe,” Bronfman said. “It serves as a symbol of our continued dedication to preserving and celebrating Jewish culture and heritage, while also promoting a sense of unity and connection among our community members across borders and generations.”
Key supporters of Limmud FSU Europe include the Conference on Jewish Material Claims Against Germany (the Claims Conference), Genesis Philanthropy Group, the World Zionist Organization, Nativ-Israeli Prime Minister’s Office, the Jewish National Fund-Keren Kayemet LeIsrael, the Dutch Jewish Humanitarian Fund, the Jewish Agency for Israel, philanthropist Diane Wohl, Bill Hess and others.
“It was a major, successful and very important event for FSU Jews in Europe in general and in particular for the hundreds of refugees from Ukraine,” Alex Mershon, director of Nativ’s Department of Culture and Education, said of the conference in Berlin.
“The resilience and vitality of Jewish heritage were on full display, reminding us that when we come together with open minds and open hearts, there is much we can achieve,” said Marina Yudborovsky, CEO of the Genesis Philanthropy Group. “Let the spirit of this event inspire us to continue to overcome challenges and create positive change in the world together.”
One of the highlights of the Berlin conference was a lecture by Nazi hunter Efraim Zuroff, director of the Simon Wiesenthal Center’s office in Jerusalem. He spoke about his work catching Nazi war criminals in countries where locals often collaborated with their German occupiers and noted that even today nationalism and antisemitism impedes justice for the Holocaust’s victims and their descendants.
“Without political will, there will never be any justice,” Zuroff said.
There was also a lot of talk at the conference about the turmoil in Israel, where a government plan to overhaul the judiciary has prompted protests by hundreds of thousands, including many leading national figures.
“I can’t believe I’m demonstrating against my own government,” said Justice Elyakim Rubinstein, a former Israeli attorney general and vice president of the Supreme Court. “It’s very unusual and heartbreaking in a way, having been a public servant all these years.”
Over three days on March 31-April 2, 2023, some 750 Jews with ties to the former Soviet Union gathered in Berlin to celebrate Jewish culture, play music and take part in conversations about everything from current events to Jewish and Israeli history. Children were among the attendees. (Alex Khanin)
One of the weekend’s most riveting testimonies came from Sonia Tartakovskaya, an 84-year-old Holocaust survivor who last year witnessed the Russian bombardment of Irpin, on the outskirts of Kyiv.
“I don’t remember the war, because I was born in 1939. And in 1941, I was sent to Tajikistan. But this war of 2022 I remember, because I saw the burning houses and I was completely alone,” Tartakovskaya said through a translator.
“On March 17, my neighbor took me to her relatives in western Ukraine, and on March 31, I came to Berlin,” she said. “Today marks one year I’m here, and I deeply appreciate everything the Jewish Agency, the Claims Conference and all other Jewish organizations have done for me.”
Tartakovskaya is among 94 Holocaust survivors who were spirited out of Ukraine and brought to Germany via Poland since Russia launched its war 13 months ago, said Ruediger Mahlo, who heads the German office of the Claims Conference. Before the war Ukraine was home to some 10,000 Holocaust survivors; today, barely 6,500 remain, according to Mahlo.
“Imagine the paradox,” Mahlo said. “Survivors who at a young age had to flee, and now at the end of their lives they have to flee again, from Russia — a country that liberated them — to a country that over 75 years ago wanted to annihilate them.”
Limmud FSU’s co-founder, Sandra F. Cahn, said the participation in the conference of Jews from Ukraine was inspiring.
“Despite the ongoing war in Ukraine, we are heartened to see so many participants from that country joining us for this historic event,” Cahn said. “This conference serves as a powerful reminder of the importance of building bridges between communities and promoting cultural exchange, even in the face of hardships.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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