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Florida’s anti-Israel GOP candidate James Fishback is railing against ‘goyslop.’ What is he talking about?
(JTA) — At a campus campaign stop last week, Florida GOP gubernatorial candidate James Fishback dropped some unusual verbiage while inveighing against junk food in school cafeterias.
“I’m not saying that the test scores are the result of the Pop-Tarts,” Fishback told a crowd at the University of Central Florida, in remarks boosting locally grown produce over convenience foods. “But if you wanted kids to fail, if you wanted to set our kids up for failure, you would feed them the absolute goyslop in our cafeterias.”
Goyslop?! What was Fishback talking about?
The term has skyrocketed in use in recent months among the very online far right, the ecosystem that gave rise to the candidacy of the 31-year-old investment banker and political outsider. It’s a portmanteau of “goy,” the Yiddish word meaning non-Jew that white nationalist groups have increasingly repurposed into an antisemitic badge of honor, and “slop” — a popular way to refer to low-quality content, especially digital content.
The term is making the rounds among the largest white nationalist and antisemitic influencers. Clavicular, a popular manosphere influencer recently seen dancing and singing to Ye’s “Heil Hitler” at a Miami nightclub, appeared on a recent livestream with white nationalist Nick Fuentes to lament how “the entire grocery store is filled with goyslop.”
One popular X account known for spewing antisemitism recently defined the term “goyslop” as “fast food”; it has also been used by accounts to describe everything from the Super Bowl to the Epstein files.
It’s the sort of trolling language that Fishback has used frequently since entering the race last year. He has repeatedly praised followers of Fuentes and indicated familiarity with the antisemitic podcaster Myron Gaines. He has called U.S. Rep. Byron Donalds, his opponent and the leading candidate in the GOP primary, a “slave to donors.” (Donalds is Black.)
Fishback has also embraced anti-Israel talking points. He opposed Florida’s adoption of the International Holocaust Remembrance Alliance’s working definition of antisemitism because — as he recently claimed to Tucker Carlson — it would make it “against the law to criticize Israel.” He has said he would “divest every penny from Israel on day one,” setting up an ideological battle in a state with a substantial Jewish population where lawmakers are on the verge of forcing the term “West Bank” to be replaced in educational materials with “Judea and Samaria.”
During the same UCF campaign event in which he uttered “goyslop,” Fishback also inveighed against politicians who “visit another country” and wind up “kissing a stupid wall,” a clear reference to Israel’s Western Wall.
Fishback’s goyslop comments came as he was responding to a question about whether he planned to remove fluoride from the state’s tap water system and replace it with creatine — the amino-acid compound beloved among health influencers for purportedly boosting athletic performance.
Fishback later winkingly professed ignorance about the word.
“I used a term recently this week that I got a lot of flak for, about referring to the food in our public cafeterias,” he told a crowd while eating a fried Oreo at the Florida State Fair. “I don’t know what that term was.”
But Jews in Florida knew. “Just last night, at a local event, he mocked efforts to bring quality education to Florida schools, using the slang ‘GOYSLOP’ in a context clearly meant to belittle,” Joseph Feldman, an Orthodox Jewish Miami resident, wrote about Fishback in the Hasidic publication VINNews. “These remarks are not accidental gaffes; they are calculated, designed to play on prejudice for political gain.”
Searches for “goyslop” have spiked over the last three months after being essentially dormant prior to that, according to Google Trends.
“Consume less goyslop, piggy,” the right-wing influencer Ian Miles Cheong posted on X last month, mocking heavy-set anti-ICE protester in Minneapolis. Cheong frequently engages on the platform with the site’s owner and multi-billionaire Elon Musk, and his account commands a following of 1.2 million on its own.
The term and a variant, “zogchow,” originated on message boards like 4Chan as early as 2019, and user-submitted definitions of the term appear on Urban Dictionary date back to 2021. In its original usage, “goyslop” refers to corporate fast food or other low-quality food, including school lunches, which antisemites believe is promoted by Jews to keep “goyim” unhealthy and dissatisfied. (“ZOG,” short for “Zionist-occupied government,” is an acronym that emerged in white supremacist circles in the 1970s and is now widely used in antisemitic rhetoric.)
Some who have employed the term “goyslop,” including leftists who have absorbed and adapted far-right talking points on Israel and Zionism, may not understand its origins. “Ever since I saw someone say they thought the goy part of goyslop was a combo of gay and soy, I’ve been wondering how many other people have no idea what the f–k they’re saying half the time,” the progressive author Ashley Reese tweeted last week.
But others are fully aware. The Anti-Defamation League’s online glossary of hate terms notes that antisemites have increasingly used “goy” in reference to antisemitic conspiracy theories.
For example, the phrase “The goyim know” — as in “shut it down, the goyim know!” — has circulated on antisemitic forums for years. It imagines the speaker as a Jew whose villainy has been exposed, and depicts Jews as “malevolent puppet-masters, manipulating the media, banks, and even entire governments to the benefit of themselves but to the detriment of other peoples,” according to the ADL.
“Slop,” meanwhile, is online slang that has caught on with the mainstream in a big way, most notably as a reference to junky or untrustworthy content generated by artificial intelligence. The dictionary publisher Miriam-Webster declared “slop” its 2025 Word of the Year, defining it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.”
From AI, “slop” has spread to the real world as a catchall term for degrading quality control in all manner of institutions. The New York Times this week, in a trend piece about one-bowl, no-fuss meals called “boy kibble,” referred to the meal as “slop.” A conspiratorial fixation on “slop” foods also dovetails with the popularity of Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement and various influencer podcasts.
Fishback’s inversion of Jewish terminology didn’t end with “goyslop.” At the UCF event, following a round of laughter and applause from the gathered crowd after he employed the word, the candidate added, “And that is on gentile, OK?”
That term — a seeming riff on “on fleek” — is even harder to parse. Most X users who noted the phrase seemed to be encountering it for the first time, and there is no online record of it being circulated by other figures or on other platforms.
Fishback is polling in the low single digits in the GOP primary, according to most current pollsters. The heavily favored, and Trump-endorsed, candidate is Donalds (whom Fishback, borrowing an insult once leveled by the left at Hakeem Jeffries, has also dubbed “AIPAC Shakur”). The state’s lieutenant governor and former House speaker are also in the race, with Casey DeSantis, Florida’s current First Lady, also reportedly mulling a run.
If Fishback’s meme-heavy campaign gains traction outside of the antisemitic fringe, he may prove a new political axiom: Slop sells.
The post Florida’s anti-Israel GOP candidate James Fishback is railing against ‘goyslop.’ What is he talking about? appeared first on The Forward.
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The Jewish friendship that let David Hockney experience ‘dangerous perfection’
Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.
Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.
Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.
The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.
To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.
In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?
From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”
When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”
A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.
That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.
The post The Jewish friendship that let David Hockney experience ‘dangerous perfection’ appeared first on The Forward.
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Aristotle, Jewish ethics and the vexing case of Graham Platner
In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.
There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.
Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.
But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.
Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.
For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.
Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.
Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.
This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”
By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.
Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”
Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.
Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”
Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.
The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.
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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?
Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.
Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.
The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.
51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.
Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.
First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.
“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.
No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)
The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.
Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.
Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.
Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.
The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.
Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.
Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.
Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.
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