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For 5 days, an endangered seal became a celebrity on an Israeli beach. Locals want her back.
JAFFA, Israel (JTA) — For most of the past week, Israel’s latest unlikely celebrity lounged on the Jaffa beach, drawing throngs of onlookers, constant media attention and round-the-clock protection from the government as she sunbathed and slept the day away.
Then early on Tuesday afternoon, the unwitting star named Yulia — a rare 6-foot species of seal weighing hundreds of pounds who has traveled the eastern Mediterranean — waded into the water and swam away. She left no sign of whether she would ever return.
Her departure has left some local residents bereft and others hopeful that she may find a safer home than a bare beach with little shelter, other animals and litter. News of her departure spread quickly through the area’s social media and WhatsApp groups, one of which had even changed its name from “Friends of Jaffa” to “Friends of Yulia.”
“Of course I know she’s not smiling, but her lips are formed in a way that makes her look like she is. She’s so utterly calm — even while a million people are watching her,” said Jaffa resident Aya Zaken, who added that she was “deeply sad” that Yulia had returned to sea.
Seeing the mammal for the first time was a “much more moving” experience than she had expected, Zaken said — partly because of the seal’s size but also because of the effect she had on onlookers.
“When faced with her, I felt an overwhelming sense of calm, like a deep meditation,” Zaken said. “The feeling that this is so much bigger than me or my troubles.”
Yulia, who was given her name by a local boy who first discovered her, arrived on Jaffa’s beach on Friday. She had since been the subject of 24-hour surveillance both by the press and the Israel Nature and Parks Authority, which had sent volunteers to keep watch and ensure that the crowds of people who have gathered since her arrival didn’t disturb her.
Yulia is a Mediterranean monk seal, one of roughly 600-700 left in the world, according to the U.S. National Oceanic and Atmospheric Administration, though other estimates put the number even lower. The species is classified as endangered.
Yulia was listless and shaking when she first arrived on Israeli shores, and experts were worried that she was ill. But when Turkish researchers at the International Union for Conservation of Nature, or IUCN, received images of Yulia, they recognized her as a monk seal they had already seen, named Tugra, who is known to have a penchant for both swimming great lengths and napping for extraordinarily long stretches of time. She is over 20 years old and has a reputation for traveling, having been spotted as far off as Greece and Turkey.
“On the one hand, I’m on such a high, I haven’t slept in days,” said Mia Elasar, who has been researching monk seals for 30 years. “As a child I heard that there were once far more seals here; and now, to see one in real life, it’s a legend that has come alive.”
Elasar is the founder of the Delphis Association, an Israeli nonprofit for marine mammals that has partnered with the IUCN on a joint project for the protection of monk seals. She said Yulia’s (or Tugra’s) globetrotting isn’t the only reason for her extreme fatigue. When she arrived in Jaffa, she was spotted with large bite marks in two areas of her body. According to Elasar’s Turkish colleagues, those marks were not present at her last sighting in 2019, off the coast of Lebanon. She was also shedding her fur, a process that requires a lot of energy.
“I worry for her here,” Elasar said. “It makes more sense for her to go back.”
Onlookers view Yulia from a distance. (Deborah Danan)
Some Jaffa residents agreed that the beach — with its crowds, dogs and considerable volume of garbage — wasn’t the best place for their beloved guest. Elasar added that Israel lacks the resources to give Yulia the protection she needs. To provide a more permanent home for her and her fellow seals, she said, authorities would need to build caves along the shoreline where the marine animals could rest.
“I think it is for the best,” said Dan, a resident of Jaffa who declined to give his last name. “It was probably a matter of time until someone would potentially harm her or ‘adopt’ her to live in a bath or aquarium, or even try to eat her.”
In the end, Yulia apparently felt the same way. After 48 hours of sleeping following her arrival, she finally went back to sea. Over the ensuing two days, she was in and out of the water, until, on Tuesday, she left for the longest stretch yet. She was spotted swimming opposite the nearby Jaffa port on Wednesday morning, which gives optimists reason to believe that she will yet return.
“I very much want her to come back,” said Arnon Pinchuk, 14, who came with some of his classmates to see Yulia on Wednesday morning, only to learn that she had left.
Pinchuk was one of only 18 students from the Kehila Democratic School in Jaffa to take the trip. Asked why the rest of his 103-student class did not come along for the adventure, Pinchuk answered, “Because they’re losers who prefer being on their phones.”
Jaffa has a diverse population of Jews, Christians and Muslims and, for many of the residents, Yulia’s arrival was a unifying event. That was especially the case amid recent events in the country, which range from civil strife over a proposed overhaul of Israel’s judiciary to the recent five-day conflict between Israel and Palestinian Islamic Jihad in Gaza. Yulia got to Jaffa near the end of that round of fighting.
“She came at a time when people need quiet and solidarity and unity and happiness,” Zaken said. “I hope she gathers her strength and comes back and tells us all how awesome we are.”
Along with locals, Yulia attracted a gaggle of photographers who have spent hours training their lenses on her. Yehiel Lamesh, an amateur photographer, traveled from the southern port city of Ashdod to visit Yulia, and said, “I would go around the world to see such a creature, so of course I would come here.”
To Ziv Binunski, a cameraman for Israel’s Channel 12 News, Yulia’s sojourn was a welcome respite from his other assignments, which include capturing rocket fire over the Gaza border, as well as the anti-government protests roiling the country.
On Wednesday morning, he stood on the beach, hoping to catch her return.
“It’s such a different experience, being connected to the sea and to nature,” he said, “and to be dependent on the whims of animals, and not humans.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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