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For many Jewish teens, COVID broke the synagogue habit
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — Jordy Levy, 18, remembers sitting at the table with his family, enjoying a relaxed Shabbat dinner at his Atlanta home during the pandemic. There was no hassle of getting dressed up, no schlep to synagogue, just hanging out and spending time with his family. In the background, a Facebook livestream of his congregation’s Friday night services played.
This is a scene that has become largely familiar over the course of the pandemic. COVID-19 forced many synagogues to close their doors and move their services and programs to virtual platforms. Many synagogues saw overall engagement grow as a result of this shift.
And yet for many Jewish teens, Levy’s experience was the exception. The technology, which in some ways made connecting with synagogues more convenient, caused a loss of connection among teens that has lingered even now that most congregations are back in person.
“I know a lot of kids just stopped going to synagogue outright because with COVID-19 they were so used to not going,” said Jill Mankosky, 18, a member of the Conservative Agudas Achim Congregation in Alexandria, Virginia. “This year when the High Holiday services were in person again, I noticed a lot of my classmates who would have been there previously pre-COVID-19 were just not there anymore.”
Congregations are now at a crossroads, determining which direction they want to move in next as the world slowly transitions away from the pandemic.
“Return back to normal is a bad way to phrase it because there is really no normal,” said Maya Kamenske, 16, a member of Agudas Achim.
Especially for Conservative congregations like Kamenske’s, the switch to online prayer was a significant one. In 2001, the Conservative movement’s Jewish law committee prohibited counting someone participating in an online manner towards the prayer quorum, or minyan needed for communal prayer. Virtual services initially breached this decision, although the ruling was soon amended to allow virtual Shabbat services during the pandemic.
Teens Jaqui Drobnis, left, and Max Gordon, right, lead a Tu Bishvat seder with a group of first graders at Agudas Achim Congregation in Alexandria, Virginia. (Courtesy of Chaya Silver)
Virtual services increased accessibility by making it simpler for people who would otherwise struggle to be at the congregation to still participate. For example, Jonah Golbus, 17, said that there were times when he was unable to find a ride to his synagogue, Rodef Sholom in San Rafael, California. Now, he does not have to worry about that. Virtual services allow people more flexibility for participation, and can be squeezed more easily into schedules.
“Having [online] High Holiday services as an option for those who [either] can’t or don’t feel up to coming in person is a really good addition that I’m glad we’ve kept,” said Mankosky. “I’m hoping it continues because, for example, when I’m in college, I can’t come back for Rosh Hashanah and Yom Kippur services, but I’d still like to attend the services of [my] synagogue. Having an option to do them on Zoom from my dorm or something would be really helpful.”
Many synagogues saw a definite spike in participation and engagement of their members overall after implementing virtual services made participation simpler. This was not the case for teen programs, though. Many teens interviewed for this article reported that engagement dropped when it went digital.
Kira Rodriguez, a senior in high school and member of the Rodef Sholom congregation, tried to stay involved after Rodef Sholom went virtual, and attended a number of virtual activities for the first few months. Eventually, it just became too much.
“I was just so mentally exhausted from always being on Zoom,” said Rodriguez. “I couldn’t take another two hours of it [for the teen activities].”
Golbus, who struggled to find rides to Rodef Sholom, said that he was never really engaged on Zoom, so he did not attend any of the virtual programming during the pandemic. Now that he has friends who are in-person again, he has become more active in his congregation. Still, the events look different than they used to.
“It’s not as crowded as it used to be,” said Golbus. “There’s less people I know, so there’s less of an incentive on my end to go to these [activities].” He said that it is just less of a habit to go to temple now than it used to be before the pandemic, even if people are slowly reverting back to how it was.
The pandemic-related loss of in-person interactions damaged teens’ social connections within their congregations. While some teens returned to their congregations as they began to open back up, others never did.
Mankosky also blames the decline in participation to her and her peers starting high school and becoming increasingly busy. What is normally a period fraught with change for teens became, in many instances, even more challenging as COVID-19 took its toll. She is not alone in feeling more disconnected from her peers.
Teens from Congregation Rodef Sholom in San Rafael, California enjoyed a kayaking trip as a way to spend time together outdoors. (Courtesy of Rudy Brandt)
“I remember there was a really communal aspect to the congregation before. My religious school class [and I] were really really close. We often invited each other to our birthday parties outside of religious school, even though most of us didn’t even go to class together,“ said Jacob Bensen, 15, about Agudas Achim. ”It was almost like having a second family.” Now, he says, this has fallen to the wayside as the class has mostly lost touch since COVID-19. Most people haven’t put in the effort to reconnect since returning in-person.
Mila Einspruch, 16, had a different experience with Zoom during the pandemic. Prior to COVID-19, she said that she was on the track towards dropping all involvement with her congregation, Temple Sinai, in Oakland, California. With virtual school, Einspruch was unable to hang out with people as she had before. Her Reform congregation had a monthly Zoom club for eighth graders aimed at engaging and conversing. It was such an enjoyable experience that she became more involved in her congregation after it opened back up.
Yet even for those like Einspruch who returned, the community still feels different than it used to.
“Now, everything’s a little bit more fragmented,” said Einspruch. “The biggest thing that’s blocking people from coming [to temple] is just [that] those [social] connections are gone.”
Despite all of this, Rodriguez saw a spike in attendance following COVID-19 at her Reform congregation, Rodef Shalom, as there was a lot of initial excitement to be back in the building together. She said that faded within a couple of months as the initial novelty wore off. Now, there are odd gaps in ages between the teens. There are few freshmen and sophomores that show up, whereas the upperclassmen, like herself, are more likely to participate in activities. A few teens weighed in on why this is happening.
“It feels like there’s this gap of time where I would have started to get more involved after eighth grade into freshman year where there’s this transition of becoming older and going to those activities [beyond religious school], but then that’s when COVID-19 hit for me,” said Adina Golbus, 17, belongs to Rodef Sholom with her brother Jonah. “COVID-19 I think had a part in [me not going to as many activities] because it kind of prevented that transition period.”
All of the trips and activities planned to ease this transition were canceled, exacerbating the rate at which teens stopped being active members in their congregations. Einspruch had a similar experience with the lack of structure.
“Straight out of our bar and bat mitzvahs, there would have been some scaffolding and structure [to motivate teens] to join the teen program,” Einspruch said. COVID-19 dismantled that.
However, Rodriguez said that the number of middle schoolers, particularly seventh graders, has shot up. Einspruch saw the same at Temple Sinai. Neither could point to a reason for the engagement.
Rudy Brandt, the director of youth engagement at Congregation Rodef Sholom, said that the pandemic was particularly tough for teens, so her goal was to design a no-pressure model of youth engagement where teens were able to engage when and how they wanted. To do this, she offered activities across the spectrum, from Get Out the Vote efforts on Zoom to movie conversations to cooking. Much of this is still the case even in-person.
Rodriguez, who also belongs to the Rodef Sholom congregation, said that these programs were particularly successful with the younger teens, and could be a part of why there were so many of them. Despite this, the revamped programming has not seen the same effects with the older kids. In an attempt to communicate and connect more with teens, Brandt and her colleagues have grown their social media footprints.
“[It’s] just kind of meeting teens where they are, trying to put, you know, what’s happening in our spaces in their faces via social media,” Brandt said.
This greater presence has been somewhat successful at encouraging teens to participate in their various youth programs.
“There have been some events that I didn’t go to when I saw [the posts on social media] it was like, I kind of wish I went to that. Maybe I’ll go to the next one,” said Golbus.
Rodef Sholom is not the only congregation that has changed their youth programs to see more engagement. Chaya Silver, the youth director at Agudas Achim Congregation in Alexandria, Va., is currently working on developing a hybrid program for the religious school at her congregation, with the goal of making it more inclusive and flexible for students and their families.
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The post For many Jewish teens, COVID broke the synagogue habit appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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