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For one group of friends separated by geography, a single Israel experience builds lifelong bonds
When Ashley Inbar of Portland, Maine, got married in a traditional Jewish ceremony at the Jamaican beach resort of Ocho Rios in early January, there were five very special names on the guest list.
Just half a decade earlier, they were all complete strangers.
But then they met in Israel on an unusual Birthright trip geared toward “older participants” — those ages 27 to 32 — and forged bonds that have only grown over the years. When that 2018 trip drew to a close, six of them resolved to hold annual in-person reunions, despite the vast geographical distances that separate them.
“Pretty much right when we got home, we started planning to meet up somewhere,” said Inbar, who heads fundraising for the Jewish Community Alliance of Southern Maine. “Our first trip was to Denver, then we traveled north to Redstone, Colorado, and stayed for the weekend. As soon as we end one trip, we start planning the next one. We see each other as often as we can, and we talk every day through group chats on Instagram.”
The tight bonds established by the six friends — Inbar, Tim Campbell, Max Staplin, Carly Herbst, Simon Muller and Jared Glassman — are part of the goal of Birthright Israel, which seeks to offer participants a “life-changing experience.”
While forging bonds between Diaspora Jews and Israel is the main purpose of the trips, which are given to participants at no cost to them, the 10-day Birthright experience also aims to strengthen both participants’ Jewish identity and their connection to fellow Jews (including Israelis). Countless long-lasting friendships and romances that started on Birthright have blossomed into marriages and Jewish families.
From Inbar’s group five years ago, the vast majority of participants are still in touch, she said.
“There were 38 of us, and our entire group got along really well,” Inbar said. “We were all at similar places in life, and all of us already had careers. Even today, 95% of us are still connected through social media.”
During the pandemic, when the six couldn’t meet up in person, they held biweekly Zoom chats where they’d talk for hours on end, playing games and discussing the ups and downs of their lives — including engagements, illnesses, deaths of family members and job promotions — as well as their shared memories of their Israel experience.
Ashley Inbar, third from right, with her Birthright friends celebrates her January 6, 2023, wedding on the beach in Ocho Rios, Jamaica. (Courtesy of Ashley Inbar)
The group also stayed in touch with the Israeli security guard, Gal, who escorted them on the trip. Gal video-chats with the group at times of conflict in Israel to share his experiences on the ground — and at other times to practice his English. “He just became an integral part of our collective experience, and I think it was as impactful for him as it was for us,” Inbar said.
Staplin, 36, a franchise attorney in Philadelphia, says the 2018 Birthright trip was one of the best experiences of his life. While the tours to the Dead Sea and Masada were amazing and the vibrancy of Tel Aviv unforgettable, he said, what remains with him most are the friendships he formed during those 10 days.
“We’d stay up till 1 a.m. every night talking. We knew then that we’d be friends for the rest of our lives,” Staplin said. “We decided to have a reunion every year. The first was in New Orleans, then the next year we visited Ashley in Maine. As we were figuring out where to do the next reunion, Ashley got engaged.”
Since 1999, more than 800,000 young Jews from 68 countries have visited Israel on free 10-day trips offered through Birthright, known in Hebrew as Taglit (Discovery). The vast majority were 18 to 26, but from mid-2018 until recently some 13,000 Jews in the 27 to 32 age bracket got to visit Israel as well, according to Noa Bauer, Birthright’s vice president of global marketing.
Now that the pandemic has ended and trips to Israel are back in full force, the organization is seeing its highest demand ever and can’t accommodate all would-be participants without raising additional funds.
“Given the limited spots, we went back to the original age group of 18 to 26,” Bauer said, “though we did allow those who missed out during Covid to participate this past summer as a last chance even if they aged out during the pandemic.”
On Inbar’s trip, the cohort of older Birthright participants included two married couples and several people with children, including her.
Visiting Israel at an older age made all the difference to Glassman, a 36-year-old firefighter in New Orleans. He cited “a much higher maturity level” as one of the advantages of doing Birthright when he did.
“At 18 or 19, I wouldn’t have appreciated it as much,” Glassman said. “Everyone on our group really wanted to be there. In my case, as a young adult, I became much closer to my local Jewish community. I’m a pretty active member of my temple, Touro Synagogue, so when Birthright opened that slot for my age group, it was almost like it was meant to be.”
Staplin said that what really stood out from his experience was the 360-degree view of Israeli life and history that the Birthright trip gave him – not something he could have gotten on a typical vacation.
Six participants of a 2018 Birthright Israel trip gather for their annual reunion in 2022 in New Orleans, Louisiana. (Courtesy of Ashley Inbar)
“The most meaningful part was gaining an understanding of what day-to-day life is like in a country with so much history but still in the middle of so much conflict in present times,” he said. “Watching the people of Tel Aviv just going about their regular work days despite the announcement of the largest rocket attacks in years. Taking a bus ride through the middle of nowhere to Masada and learning about what happened there centuries before America was discovered, and then seeing the daily struggles of the Bedouins the next day. Going from the Western Wall to the Mahane Yehuda Market. Eating schnitzel in a kibbutz and then eating fancy Thai-fusion food at a restaurant in Tel Aviv.”
Herbst was 32 when she went on Birthright. Until then, she said, her travel priorities were to visit countries other than Israel, even though her older brother had gone on Birthright and had a positive experience.
“I wasn’t that interested at the age when you’re supposed to go,” Herbst said. “But our group had a different perspective. We weren’t looking just to get a free trip. Even my Jewish identity was certainly different for me in my 30s than in my 20s.”
Now 37, Herbst works in business development at a New York City tech startup.
“For me, what’s special about Israel is the enduring history of religion, and not only of Judaism,” she said. “Even seeing how strong of a presence Islam and Christianity has there was really fascinating for me. There’s no other place in the world where you see that.”
Muller, 37, grew up outside Rochester, New York, and was supposed to go on Birthright in his mid-20s. But a month before his planned trip, Muller lost his job after the congressional office where he was working in Washington, D.C., suddenly closed. He never got around to rescheduling the Israel trip, and then he aged out.
Nearly six years later, he said, he got an email that Birthright was doing a pilot program for older Jews.
“It was just before my 32nd birthday, I didn’t know anybody else,” Muller recalled. “It was a shot in the dark. I had low expectations.”
The trip turned out to be one of the milestones in his life.
“I found people I really clicked with,” said Muller, now an international trade consultant in Seattle. “We all live in different places and have different interests, but Birthright really bonded us. It’s been a wonderful experience.”
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The post For one group of friends separated by geography, a single Israel experience builds lifelong bonds appeared first on Jewish Telegraphic Agency.
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Why the Super Bowl antisemitism ad uses a familiar slur
To the editors:
The sticky note cruelly slapped on a high school student’s backpack didn’t have to say “Dirty Jew.”
It could have been any one of dozens of other antisemitic slurs, and believe me, throughout my life and current line of work, I’ve seen and heard them all. At the Blue Square Alliance Against Hate, our Command Center closely tracks the spread of antisemitism online, in all its pernicious forms.
In his piece for the Forward about our new Super Bowl ad, PJ Grisar argues that the ad misses the mark by using “Dirty Jew,” characterizing it as old-fashioned and out of touch with the heavily coded, meme-driven ways students typically express antisemitism today.
We’ve seen all of those slurs gaining traction among younger people that Grisar gave as examples of how kids hate today.
But we didn’t pull “Dirty Jew” out of the history books. In creating the ad, the Blue Square Alliance made a conscious decision to follow the research. Our decisions are based on data, from the one billion social media posts we analyze daily, to our semi-annual 7,000-participant survey on American sentiment toward Jews and antisemitism, to our multi-stage audience testing that is foundational to our creative development.
Here’s the hard data: With nearly 500 million social media impressions since 2023, “Dirty Jew” is a slur that has managed to penetrate all corners of American discourse. Worse yet, its usage online has increased by 174% in the past three years, growing at a significantly higher rate than other slurs. And sadly, the last few years have seen more than a few disturbing and real incidents of the scenario in the ad play out in real life. In U.S. high schools. Right now. Not 1950.
This data-guided approach drove our selection of “Dirty Jew” among all the possible antisemitic slurs as the one to appear on the sticky note. Even though at first glance this phraseology may seem dated, it’s actually timeless and ubiquitous — scarily — and is even outpacing other slurs in frequency of use.
So, whether you’re a Boomer, Millennial or Gen Z, there’s no subtlety to what this ad is showing you: this is antisemitism, pure and simple. And, as Grisar acknowledges in his piece, the challenge of storytelling within a 30-second ad window requires a clear, unambiguous message. In that short time, clarity beats complexity.
It was also important to us to use the high school setting and focus our ad on a younger demographic because that is where we have seen the most concerning trends in antisemitism data. Our most recent survey data shows that Gen Z is three times more likely to witness antisemitism than older generations, and yet nearly twice as likely to say it is not a problem.
At the heart of this campaign is Blue Square Alliance’s dedication to addressing another data point: more than 100 million Americans say they are unengaged in the collective effort to stand up against anti-Jewish hate. We have spent the past few years closely studying this segment, and our surveys show that unengaged Americans often don’t know Jewish Americans, they aren’t familiar with antisemitism (their news feeds and social feeds don’t share the awful stories that we all know too well), and they don’t think antisemitism is a significant problem. Importantly, they don’t feel personal or societal pressure to be an ally.
That’s exactly why we’re using the Super Bowl — a cultural touchstone for the entire country — to raise awareness and model allyship. We test all of our ads, including “Sticky Note” and our earlier ads like “Tony,” specifically with this target audience. What we’re seeing is promising.
Among the unengaged, exposure to our messaging measurably shifts attitudes: viewers become 36% more familiar with recent antisemitic incidents and 41% more likely to see antisemitism as a major problem in the United States. And the impact doesn’t stop at awareness — it moves people to act. After seeing our ads, unengaged viewers are 27% more likely to say they would speak up when they witness antisemitism.
And our work to cultivate allies extends far beyond the television screen. We complement our social media, outdoor and audio campaigns with on-the-ground bridge-building to strengthen connections with Americans across communities and reach those who have not yet been meaningfully involved in this issue. Over the past year, we’ve expanded our programs to bring more people into the conversation, like our partnership with UNCF and Hillel International, now on a 14-stop “Unity Dinner” tour, to connect Black and Jewish students on campuses nationwide. And last fall, we joined with the Appeal of Conscience Foundation to launch “Stand Up Sunday,” an interfaith effort that mobilized hundreds of thousands of congregants across the nation to reject antisemitism and all faith-based hate.
Our founder, Robert Kraft, created the Blue Square Alliance Against Hate in 2019 because he recognized that reversing the rise in antisemitism would require both awareness and empathy.
With “Sticky Note,” we’re showing what it means to be an upstander and giving Americans a clear, accessible way to step off the sidelines. We won’t simply win over the unengaged through displays of toughness and bravado alone, as some people have suggested. To reach the unengaged majority, you have to meet them where they are — not where we, as a deeply committed Jewish community, already stand.
The post Why the Super Bowl antisemitism ad uses a familiar slur appeared first on The Forward.
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Amid Iran Standoff, Witkoff and Kushner Pose Aboard USS Abraham Lincoln Aircraft Carrier
Steve Witkoff (R) aboard the aircraft carrier Lincoln. Photo via i24 / social media used in accordance with Clause 27a of the Copyright Law
i24 News – Special US envoys Steve Witkoff and Jared Kushner visited on Saturday the USS Abraham Lincoln aircraft carrier.
The duo, who led the US in the indirect nuclear talks with Iran on Friday, visited the aircraft carrier at the invitation of US Central Command chief, Adm. Brad Cooper.
The carrier arrived in the region last week as part of a US “armada” amid rising tensions with the Islamic regime of Iran. It is stationed in the Arabian Sea.
The visit came hours after US President Donald Trump stated that while the talks went well, “But I think Iran looks like they want to make a deal very badly, as they should. Last time, they decided maybe not to do it, but I think they probably feel differently. We’ll see what the deal is. It’ll be different than last time. And we have a big armada. We have a big fleet heading in that direction. It’ll be there pretty soon. So we’ll see how that works out.”
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Pentagon Says It Will Cut Academic Ties With Harvard University
U.S. Defense Secretary Pete Hegseth arrives to administer the oath to U.S. Army National Guard soldiers during a re-enlistment ceremony at the base of the Washington Monument in Washington, D.C., U.S., February 6, 2026. REUTERS/Jonathan Ernst
Pentagon chief Pete Hegseth said on Friday his department was ending professional military education, fellowships, and certificate programs with Harvard University, marking the Trump administration’s latest escalation against the school.
President Donald Trump’s administration has cracked down on top US universities, including Harvard, over a range of issues such as pro-Palestinian protests against US ally Israel’s assault on Gaza, diversity programs, transgender policies and climate initiatives.
“Starting now and beginning in the 2026-27 school year, I am discontinuing all graduate level Professional Military Education (PME), all fellowships and certificate programs between Harvard University and the War Department for active duty service members,” Hegseth, who himself holds a master’s degree in public policy from the Harvard Kennedy School, said on X.
The policy will apply to service members enrolling in future programs while those currently enrolled will be allowed to finish their courses, Hegseth said.
He also added that the Pentagon will evaluate similar relationships with other universities in the coming weeks.
Rights advocates have raised free speech, academic freedom and due process concerns over the government’s actions against universities.
A Harvard spokesperson directed Reuters to a page on the history of the university’s ties with the US military that says Harvard has played a “significant role” in America’s military traditions since the nation’s founding.
TRUMP-HARVARD TENSIONS CONTINUE
The university has previously sued the Trump administration over the government’s attempt to freeze federal funding.
Hegseth accused Harvard of “hate America activism,” also calling the university antisemitic in a reference to pro-Palestinian protests.
Protesters, including some Jewish groups, say the government wrongly equates criticism of Israel’s assault on Gaza with antisemitism and advocacy for Palestinian rights with support for extremism.
Harvard has condemned discrimination on campus. Its antisemitism and Islamophobia task forces found last year that Jews and Muslims faced bigotry after the start of Israel’s war in Gaza following an October 2023 Hamas attack.
Trump’s attempts to freeze federal funds for Harvard have faced legal resistance and the two sides have failed to reach a deal thus far.
Trump said this week his administration was seeking $1 billion from Harvard to settle probes into school policies.
Some Ivy League schools have reached agreements with the Trump administration and accepted certain government demands. Columbia University has agreed to pay more than $220 million to the government while Brown University has agreed to pay $50 million to support local workforce development.