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For one group of friends separated by geography, a single Israel experience builds lifelong bonds
When Ashley Inbar of Portland, Maine, got married in a traditional Jewish ceremony at the Jamaican beach resort of Ocho Rios in early January, there were five very special names on the guest list.
Just half a decade earlier, they were all complete strangers.
But then they met in Israel on an unusual Birthright trip geared toward “older participants” — those ages 27 to 32 — and forged bonds that have only grown over the years. When that 2018 trip drew to a close, six of them resolved to hold annual in-person reunions, despite the vast geographical distances that separate them.
“Pretty much right when we got home, we started planning to meet up somewhere,” said Inbar, who heads fundraising for the Jewish Community Alliance of Southern Maine. “Our first trip was to Denver, then we traveled north to Redstone, Colorado, and stayed for the weekend. As soon as we end one trip, we start planning the next one. We see each other as often as we can, and we talk every day through group chats on Instagram.”
The tight bonds established by the six friends — Inbar, Tim Campbell, Max Staplin, Carly Herbst, Simon Muller and Jared Glassman — are part of the goal of Birthright Israel, which seeks to offer participants a “life-changing experience.”
While forging bonds between Diaspora Jews and Israel is the main purpose of the trips, which are given to participants at no cost to them, the 10-day Birthright experience also aims to strengthen both participants’ Jewish identity and their connection to fellow Jews (including Israelis). Countless long-lasting friendships and romances that started on Birthright have blossomed into marriages and Jewish families.
From Inbar’s group five years ago, the vast majority of participants are still in touch, she said.
“There were 38 of us, and our entire group got along really well,” Inbar said. “We were all at similar places in life, and all of us already had careers. Even today, 95% of us are still connected through social media.”
During the pandemic, when the six couldn’t meet up in person, they held biweekly Zoom chats where they’d talk for hours on end, playing games and discussing the ups and downs of their lives — including engagements, illnesses, deaths of family members and job promotions — as well as their shared memories of their Israel experience.
Ashley Inbar, third from right, with her Birthright friends celebrates her January 6, 2023, wedding on the beach in Ocho Rios, Jamaica. (Courtesy of Ashley Inbar)
The group also stayed in touch with the Israeli security guard, Gal, who escorted them on the trip. Gal video-chats with the group at times of conflict in Israel to share his experiences on the ground — and at other times to practice his English. “He just became an integral part of our collective experience, and I think it was as impactful for him as it was for us,” Inbar said.
Staplin, 36, a franchise attorney in Philadelphia, says the 2018 Birthright trip was one of the best experiences of his life. While the tours to the Dead Sea and Masada were amazing and the vibrancy of Tel Aviv unforgettable, he said, what remains with him most are the friendships he formed during those 10 days.
“We’d stay up till 1 a.m. every night talking. We knew then that we’d be friends for the rest of our lives,” Staplin said. “We decided to have a reunion every year. The first was in New Orleans, then the next year we visited Ashley in Maine. As we were figuring out where to do the next reunion, Ashley got engaged.”
Since 1999, more than 800,000 young Jews from 68 countries have visited Israel on free 10-day trips offered through Birthright, known in Hebrew as Taglit (Discovery). The vast majority were 18 to 26, but from mid-2018 until recently some 13,000 Jews in the 27 to 32 age bracket got to visit Israel as well, according to Noa Bauer, Birthright’s vice president of global marketing.
Now that the pandemic has ended and trips to Israel are back in full force, the organization is seeing its highest demand ever and can’t accommodate all would-be participants without raising additional funds.
“Given the limited spots, we went back to the original age group of 18 to 26,” Bauer said, “though we did allow those who missed out during Covid to participate this past summer as a last chance even if they aged out during the pandemic.”
On Inbar’s trip, the cohort of older Birthright participants included two married couples and several people with children, including her.
Visiting Israel at an older age made all the difference to Glassman, a 36-year-old firefighter in New Orleans. He cited “a much higher maturity level” as one of the advantages of doing Birthright when he did.
“At 18 or 19, I wouldn’t have appreciated it as much,” Glassman said. “Everyone on our group really wanted to be there. In my case, as a young adult, I became much closer to my local Jewish community. I’m a pretty active member of my temple, Touro Synagogue, so when Birthright opened that slot for my age group, it was almost like it was meant to be.”
Staplin said that what really stood out from his experience was the 360-degree view of Israeli life and history that the Birthright trip gave him – not something he could have gotten on a typical vacation.
Six participants of a 2018 Birthright Israel trip gather for their annual reunion in 2022 in New Orleans, Louisiana. (Courtesy of Ashley Inbar)
“The most meaningful part was gaining an understanding of what day-to-day life is like in a country with so much history but still in the middle of so much conflict in present times,” he said. “Watching the people of Tel Aviv just going about their regular work days despite the announcement of the largest rocket attacks in years. Taking a bus ride through the middle of nowhere to Masada and learning about what happened there centuries before America was discovered, and then seeing the daily struggles of the Bedouins the next day. Going from the Western Wall to the Mahane Yehuda Market. Eating schnitzel in a kibbutz and then eating fancy Thai-fusion food at a restaurant in Tel Aviv.”
Herbst was 32 when she went on Birthright. Until then, she said, her travel priorities were to visit countries other than Israel, even though her older brother had gone on Birthright and had a positive experience.
“I wasn’t that interested at the age when you’re supposed to go,” Herbst said. “But our group had a different perspective. We weren’t looking just to get a free trip. Even my Jewish identity was certainly different for me in my 30s than in my 20s.”
Now 37, Herbst works in business development at a New York City tech startup.
“For me, what’s special about Israel is the enduring history of religion, and not only of Judaism,” she said. “Even seeing how strong of a presence Islam and Christianity has there was really fascinating for me. There’s no other place in the world where you see that.”
Muller, 37, grew up outside Rochester, New York, and was supposed to go on Birthright in his mid-20s. But a month before his planned trip, Muller lost his job after the congressional office where he was working in Washington, D.C., suddenly closed. He never got around to rescheduling the Israel trip, and then he aged out.
Nearly six years later, he said, he got an email that Birthright was doing a pilot program for older Jews.
“It was just before my 32nd birthday, I didn’t know anybody else,” Muller recalled. “It was a shot in the dark. I had low expectations.”
The trip turned out to be one of the milestones in his life.
“I found people I really clicked with,” said Muller, now an international trade consultant in Seattle. “We all live in different places and have different interests, but Birthright really bonded us. It’s been a wonderful experience.”
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The post For one group of friends separated by geography, a single Israel experience builds lifelong bonds appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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