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From ‘how to’ to ‘why bother?’: Michael Strassfeld writes a new guide to being Jewish
(JTA) — “What the son wishes to forget the grandson wishes to remember.” That’s known as Hansen’s Law, named for the historian Marcus Lee Hansen, who observed that while the children of immigrants tend to run away from their ethnicity in order to join the mainstream, the third generation often wants to learn the “old ways” of their grandparents.
In 1973, “The Jewish Catalog” turned Hansen’s Law into a “do-it-yourself kit” for young Jews who wanted to practice the traditions of their grandparents but weren’t exactly sure how. Imagine “The Joy of Cooking,” but instead of recipes the guide to Jewish living had friendly instructions for hosting Shabbat, building a sukkah and taking part in Jewish rituals from birth to death. Co-edited by Michael Strassfeld, Sharon Strassfeld and the late Richard Siegel, it went on to sell 300,000 copies and remains in print today.
Fifty years later, Rabbi Michael Strassfeld has written a new book that he calls a “bookend” to “The Jewish Catalog.” If the first book is a Jewish “how to,” the latest asks, he says, “why bother?” “Judaism Disrupted: A Spiritual Manifesto for the 21st Century” asserts that an open society and egalitarian ethics leave most Jews skeptical of the rituals and beliefs of Jewish tradition. In the face of this resistance, he argues that the purpose of Judaism is not obedience to Torah and its rituals for their own sake or mere “continuity,” but to “encourage and remind us to strive to live a life of compassion, loving relationships, and devotion to our ideals.”
Strassfeld, 73, grew up in an Orthodox home in Boston and got his master’s degree in Jewish studies at Brandeis University. Coming to doubt the “faith claims” of Orthodoxy, he became a regular at nearby Havurat Shalom, an “intentional community” that pioneered the havurah movement’s liberal, hands-on approach to traditional practice. He earned rabbinical ordination from the Reconstructionist Rabbinical College when he was 41 and went on to serve as the rabbi of Congregation Ansche Chesed on the Upper West Side and later the Society for the Advancement of Judaism, the Manhattan flagship of Reconstructionist Judaism.
“To be disrupted is to experience a break with the past and simultaneously reconnect in a new way to that past,” writes Strassfeld, who retired from the pulpit in 2015. This week, we spoke about why people might find Jewish ritual empty, how he thinks Jewish practices can enrich their lives and how Passover — which begins Wednesday night — could be the key to unlocking the central idea of Judaism.
Our conversation was edited for length and clarity.
Jewish Telegraphic Agency: I wanted to start with the 50th anniversary of the “Jewish Catalog.” What connects the new book with the work you did back then on the “Catalog,” which was a do-it-yourself guide for Jews who were trying to reclaim the stuff they either did or didn’t learn in Hebrew school?
Michael Strassfeld: I see them as bookends. Basically, I keep on writing the same book over and over again. [Laughs] Except no, I’m different and the world is different. I’m always trying to make Judaism accessible to people. In the “Catalog” I was providing the resources on how to live a Jewish life when the resources weren’t easily accessible.
The new book is less about “how to” than “why bother?” That’s the challenge. I think a lot of people take pride in being Jewish, but it’s a small part of their identity because it doesn’t feel relevant. I want to say to people like that that Judaism is about living a life with meaning and purpose. It’s not about doing what I call the “Jewishly Jewish” things, like keeping kosher and going to synagogue. Judaism is wisdom and practices to live life with meaning and purpose. The purpose of Judaism isn’t to be a good Jew, despite all the surveys that give you 10 points for, you know, lighting Shabbat candles. It’s about being a good person.
So that brings up your relationship to the commandments and mitzvot, the traditional acts and behaviors that an Orthodox Jew or a committed Conservative Jew feels commanded to do, from prayer to keeping kosher to observing the Sabbath and the holidays. They might argue that doing these things is what makes you Jewish, but you’re arguing something different. If someone doesn’t feel bound by these obligations, why do them at all?
I don’t have the faith or beliefs that underlie such an attitude [of obligation]. Halacha, or Jewish law, is not in reality law. It’s really unlike American law where you know that if you’re violating it, you could be prosecuted. What I’m trying to do in the book is reframe rituals as an awareness practice, that is, bringing awareness to various aspects of our lives. So it could be paying attention to food, or cultivating attitudes of gratitude, or generosity, or satisfaction. My broad understanding of the festival cycle, for example, is that you can focus on those attitudes all year long, but the festivals provide a period of time once in the year to really focus on, in the case of Rosh Hashanah and Yom Kippur, for example, saying sorry and repairing relationships.
In “Judaism Disrupted: A Spiritual Manifesto for the 21st Century,” Michael Strassfeld argues that the challenge of each generation’s Jews is to create the Judaism that is needed in their time. (Ben Yehuda Press)
Passover is coming. Probably no holiday asks its practitioners to do so much stuff in preparation, from cleaning the house of every trace of unleavened food to hosting, in many homes, two different catered seminars on Jewish history. Describe how Passover cultivates awareness, especially of the idea of freedom, which plays an important part thematically in your boo
The Sefat Emet [a 19th-century Hasidic master] says Torah is all about one thing: freedom. But there’s a variety of obstacles in the way. There are temptations. There’s the inner issues that you struggle with, and the bad things that are out of your control. The Sefat Emet says the 613 commandments are 613 etzot, or advice, that teach us how to live a life of freedom. The focus of Passover is trying to free yourself from the chains of the things that hold you back from being the person that you could be, not getting caught up in materiality or envy, free from unnecessary anxieties — all these things that distract us or keep us from being who we could be.
The Passover seder is one of the great rituals of Judaism. We’re trying to do a very ambitious thing by saying, not, like, “let’s remember when our ancestors were freed from Egypt,” but rather that we were slaves in Egypt and we went free. And at the seder we actually ingest that. We experience the bitterness by eating maror, the bitter herb. We experience the freedom by drinking wine. We don’t want it just to be an intellectual exercise.
Unfortunately the seder has become rote. But Passover is about this huge theme of freedom that is central to Judaism.
I think some people bristle against ritual because they find it empty. But you’re saying there’s another way to approach rituals which is to think of them as tools or instruments that can help you focus on core principles — you actually list 11 — which include finding holiness everywhere, caring for the planet and engaging in social justice, to name a few. But that invites the criticism, which I think was also leveled at the “Catalog,” that Judaism shouldn’t be instrumental, because if you treat it as a means to an end that’s self-serving and individualistic.
Certainly rituals are tools, but tools in the best sense of the word. They help us pay attention to things in our lives and things in the world that need repair. And people use them not to get ahead in the world, but because they want to be a somewhat better person. I talk a lot these days about having a brief morning practice, and in the book I write about the mezuzah. For most Jews it’s become wallpaper, but what if you take the moment that you leave in the morning, and there’s a transition from home to the outside and to work perhaps, and take a moment at the doorpost to spiritually frame your day? What are the major principles that you want to keep in your mind when you know you’re gonna be stuck in traffic or a difficult meeting?
And a lot of traditional rituals are instrumental. Saying a blessing before you eat is a gratitude practice.
But why do I need a particular Jewish ritual or practice to help me feel gratitude or order my day? Aren’t there other traditions I can use to accomplish the same things?
Anybody who is a pluralist, which I am, knows that the Jewish way is not the only way. If I grew up in India or Indonesia and my parents were locals I probably wouldn’t be a rabbi and writing these books.
But a partial answer to your question is that Judaism is one of the oldest wisdom traditions in the world, and that there has been a 3,000-year conversation by the Jewish people about what it means to live in this tradition and to live in the world. And so I think there’s a lot of wisdom there.
So much in Jewish tradition says boundaries are good, and that it’s important to draw distinctions between what’s Jewish behavior and what’s not Jewish behavior, between the holy and the mundane, and that making those distinctions is a value in itself. But you argue strongly in an early chapter that that kind of binary thinking is not Judaism as you see it.
Underlying the book is the notion that Rabbinic Judaism carried the Jewish people for 2,000 years or so. But we’re living in a very different context, and the binaries, the dualities — too often they lead to hierarchy, so that, for example, men matter more than women in Jewish life. And we’ve tried to change that. We are living in an open society where we want to be more inclusive, not less inclusive. We don’t want to live in ghettos. Now, the ultra-Orthodox say, “No, we realize the danger of trying to live like that. We don’t think there’s anything of value in that modern world. And it’s all to be rejected.” And it would be foolish not to admit that in this very open world the Jews, as a minority, could kind of disappear. But I think that Judaism has so much value and wisdom and practices to offer to people that Judaism will continue to be part of the fabric of this world — the way, for example, we have given Shabbat as a concept to the world.
You know, in the first 11 chapters of the Torah, there are no Jews. So clearly, Jews and Judaism are not essential for the world to exist. And that’s a good, humbling message.
OK, but one could argue that while Jews aren’t necessary for the world to exist, Judaism is necessary for Jews to exist. And you write in your book, “If the Jewish people is to be a people, we need to have a commonly held tradition.” I think the pushback to the kind of openness and permeability you describe is that Jews can be so open and so permeable that they just fall through the holes.
It certainly is a possibility. And it’s also a possibility that the only Jews who will be around will be ultra-Orthodox Jews.
But if Judaism can only survive by being separatist, then I question whether it’s really worthwhile. That becomes a distorted vision of Judaism, and withdrawing is not what it’s meant to be. I think we’re meant to be in the world.
Your book is called “Judaism Disrupted.” What is disruptive about the Judaism that you’re proposing?
I meant it in two ways. First, Judaism is being disrupted by this very different world we’re living in. The contents of the ocean we swim in is very different than in the Middle Ages. But I’m also using it to say that Judaism is meant to disrupt our lives in a positive way, which is to say, “Wake up, pay attention.” You are here to live a life of meaning and purpose, and to continue as co-creators with God of the universe. You’re here to make the world better, to be kind and compassionate to people, to work on yourself. In my mind it is a shofar, “Wake up, sleepers, from your sleep!” “Judaism Disrupted” says you have to pay attention to issues like food, and justice, and teshuva [repentance].
You were ordained as a Reconstructionist rabbi. Do you think your book falls neatly into any of our current denominational categories?
[Reconstructionist founder] Rabbi Mordecai Kaplan’s notion of Judaism as an evolving religious civilization is the one that I feel closest to. But I feel that the denominational structure isn’t particularly useful anymore. There’s basically two categories, Orthodox and the various kinds of liberal Judaism, within a spectrum. The modern world is so fundamentally different in its relationship to Jews and Judaism that what we’re seeing is a variety of attempts to figure out how to respond. And that will then become the Judaism for the next millennium. It’s time for a lot of experimentation. I think that’s required and out of that will come a new “Minhag America,” to use Isaac Mayer Wise’s phrase for the emerging custom of American Jews [Wise was a Reform rabbi in the late 19th century]. And we don’t need to have everybody doing it one way. As long as people feel committed to Judaism, the Jewish tradition, even if they’re doing it very differently than the Jews of the past, they will be writing themselves into the conversation.
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Looking for the right Yiddish word? This 1950 reference book finds it for you
As more people explore Yiddish, a thick 1950 book I discovered on a beloved friend’s shelf can help anyone find the exact right word for any situation.
Der Oytser fun der Yidisher Shprakh (The Treasure of the Yiddish language) published by the YIVO Institute in New York and available digitally through the Yiddish Book Center, is a 1,000-page Yiddish thesaurus, modeled on Roget’s Thesaurus of the English Language.
Like Roget’s, a standard source for writers and students of English, Der Oytser is not arranged alphabetically, but according to concepts. If you’re looking for a word related to evil, you look up the concept “evil,” and there you find many words related to it, for example, “untoward, black, sinister, wicked, wrong, vicious, sinful and criminal.”
The book was born of a project by author Nahum Stutchkoff to create a new kind of lexicon for the Yiddish language. He launched the project under the editorial oversight of Max Weinreich, the great Yiddish philologist and then director of YIVO. Yiddish had had many dictionaries over the course of its existence, but never a thesaurus of this kind. The result is a magnificent work of lexicography, 15 years in the making, a storehouse of over 175,000 Yiddish words, phrases, folk sayings, and idioms.
The book is out of print but Yiddish students and enthusiasts can download it from the Yiddish Book Center’s digital library. There’s also a free digitized version of the book printed in the English alphabet for people who don’t read Yiddish. Instead of an index, readers use the search box.
In 1950, a mere five years after the Holocaust, the Oytser was finally published. It included a preface by Weinreich, with the following words:
The very fact that, despite the years of the huge catastrophe that befell our people, a great man with vision has appeared to gather the scattered treasures of our language, can surely serve as a symbol of our unbroken collective will to survive. In Nahum Stutchkoff we see a love of mame-loshn, a keen understanding of both broad concepts and the smallest of details, tireless perseverance and pragmatism in carrying out the designated plan for Der Oytser fun der Yidisher Shprakh.
It is without a doubt, the greatest complete achievement of Yiddish lexicography since Jehoshua Mordechai Lifschitz‘s dictionary, compiled during the last third of the nineteenth century.
For the first time we see the full inventory of the Yiddish language, in accordance with the knowledge that the field of Yiddish research has accumulated under the authority of the YIVO Institute.
Weinreich goes on to speak about the problems of standardizing Yiddish, Yiddish dialectology, the Germanisms, Americanisms, Slavicisms in Yiddish and how Stutchkoff addresses these issues.
In his own introduction, Stutchkoff states he had two purposes in mind: (1) to gather as many Yiddish words, phrases and proverbs as he could, and (2) to provide a helpful tool for the Yiddish speaker and writer.
When you use a dictionary, says Stutchkoff, you have a word in mind and want to find or clarify its meaning. The words in a dictionary, therefore, are arranged alphabetically. His thesaurus, on the other hand, like Roget’s, is for a user who has an idea but can’t recall the right word. It is therefore arranged according to ideas. He created 620 categories, such as onheyb, or beginning (category No. 41); glaykhayt, equality (153), and libe, love (500).
Let’s say you’re looking for a Yiddish word related to thieves. You may know the word ganef, thief, but need a different word. So you turn to the index at the back of the Oytser where there are thousands of words arranged alphabetically and find the word ganef, which has the number 483 next to it That means all the words related to ganef are listed under number 483 of the 620 idea categories. You would then turn to the section for number 483 and find no less than seven pages of terms and expressions related to ganef, including, for example, the word marvikher — a dealer in stolen items, as well as the proverb dos ken nor a ganef (Only a thief would think of that). Those seven pages demonstrate the incredible richness of the Yiddish language.
The Oytser also contains the colorful slang of various occupations and groups such as klezmers, thieves, cobblers, actors, tailors and butchers.
Nahum Stutchkoff wasn’t an academic. He was an actor, a playwright, and a popular radio personality before he became a masterful lexicographer.
Stutchkoff was born in 1893 in a town called Brok in Czarist Poland. When he was 7, his family moved to Warsaw, where he was sent to cheder and yeshiva. At the age of 16, he was drawn to the theatre. He began translating and reworking plays for a Yiddish theatrical company from the standard European repertoire, such as, for example, Moliere’s The Miser. Eventually he became an actor too, touring with the company throughout Poland and Russia.
In 1912 he served a stint in the Czarist army. Upon his release in 1917, he again joined a theatrical troupe, eventually becoming director of the Yiddish State Theatre in Vitebsk. In 1923, he emigrated to the United States.
In New York, where he settled, he performed in various Yiddish theatres and authored plays, musical comedies and operettas for the Yiddish theatre. In 1926, he became secretary of The Yiddish Playwrights League of America.
He then took up a radio career. Every Sunday, starting in 1932, on the Forward radio station WEVD (the call letters are the initials of Eugene Victor Debs, the leader of the American Socialist Party), he performed a children’s radio show called The Uncle Nahum Hour, as well as other radio programs.
In 1931, he turned to lexicography, publishing another creative work: a 330-page Yiddish rhyming dictionary.
Stutchkoff died in 1965, but he left us a great legacy: a wealthy storehouse of the Yiddish language that continues to inform and entertain Yiddish enthusiasts everywhere.
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The harrowing German concept that Donald Trump has not yet managed to achieve
Since the start of his second term, Donald Trump has been following a despot’s playbook. Trump himself has all but acknowledged this, by gleefully sharing with New York Times reporters Maggie Haberman and Jonathan Swan for their new book a “historian’s” assessment that Trump has more power than Attila the Hun, Genghis Khan, Napoleon, Stalin, Mao and Hitler.
Never mind that it wasn’t a historian at all who came to this conclusion, but a longtime friend and caddy of golfer Gary Player. The anecdote shows what’s going on in Trump’s head: the fantasies of an 80-year-old would-be despot who’s more fixated on his place in history than on the concerns of even the MAGA faithful.
What Trump has been up to amounts to nothing less than trying to capture and radicalize the American soul — persecuting immigrants of color, gays, lesbians and other minorities; coarsening Americans into Trump’s own brand of vulgarity; lobbing figurative Molotov cocktails at the rule of law; perverting America’s history; and sowing divisions that echo the raw spite that once split North from South. It’s an attempted American variant of what Germans call Gleichschaltung, the Nazis’ 1933 rapid re-engineering of every facet of German life — business, culture, sports, education, and all else — to conform to the doctrines of Adolf Hitler.
With America’s 250th birthday now behind us, it’s worth asking how far Trump has already taken the country down the path of an American Gleichschaltung.
As Hitler was rising to power, Germany was in a perpetual state of political, economic and social upheaval. During the 15 years between Germany’s World War I defeat and Hitler’s rise to power, roughly a dozen serious attempts were made to overthrow the government — from communist revolutions to right-wing putsches. The best known is Hitler’s own failed Beer Hall Putsch in Munich in 1923.
On the evening of Nov. 8, 1923, Hitler and a contingent of Brown Shirts stormed Munich’s Bürgerbräukeller during a gathering of Bavarian government and community leaders. Climbing onto a chair, Hitler bellowed “The German revolution has begun!” The next day the Nazi leader led 2,000 followers on a march through the city, hoping to incite a nationwide uprising. Bavarian state police were waiting. About a dozen of Hitler’s followers were killed in a fusillade of gunfire. Hitler escaped but was tracked down and arrested. He was given a five-year prison sentence but a Nazi-friendly court granted him parole after only 10 months.
Hitler focused on rebuilding the party. When the Great Depression struck Germany, putting millions out of work, Hitler’s radical and antisemitic pronouncements found resonance among the populace, resulting in increased political power for the Nazi party. As successive coalition governments fell in the face of political and economic turmoil and street violence, the Nazi leader was made chancellor in January 1933 through backroom political dealings.
After fire destroyed the Reichstag on Feb. 27, 1933, there was little stopping the German chancellor on his march to one-man rule. The very next day key civil liberties — including freedom of expression, of the press, and of assembly, as well as protections against house searches and property confiscation — were abruptly suspended by a decree whose title claimed it was “For The Protection of People and State.” Amid mass arrests and terror by Hitler’s Storm Troopers, and with much of the populace already backing the Nazi leader, Gleichschaltung was carried out within two months.
Which brings us to Donald Trump.
The Jan. 6, 2021 assault on the U.S. Capitol echoes the Beer Hall Putsch in one essential respect: a leader inciting followers to march in an attempted coup d’état.
“After this, we’re going to walk down and I’ll be there with you. We’re gonna walk down to the Capitol,” Trump told the MAGA mob at a rally. “Because you’ll never take back our country with weakness. You have to show strength and you have to be strong.” Trump lied; he didn’t accompany them on the march. Back at the White House, he let the violence happen as America watched in horror.
Neither Trump nor Hitler had to stay long in the wilderness. During Hitler’s brief incarceration at Landsberg Prison, Nazi comrades like Rudolf Hess made pilgrimages to visit the boss. For Trump, after retreating to Mar-a-Lago, it became a parade of sycophants — among them the late Lindsey Graham, Matt Gaetz, Lauren Boebert and Marjorie Taylor Greene — each making the journey to pay homage.
Trump’s intent to rule like an authoritarian began manifesting itself on the very first day of his return to the White House.
There was the flurry of Executive Orders on inauguration day, signed with Trump’s Sharpie in carefully choreographed photo-ops. It was all spectacle, as Trump basked in the role of a ruler issuing edicts that were intended to recast the land in his image. “Could you imagine Biden doing this,?” Trump boasted while holding up a freshly signed order. The most outrageous edict was Trump’s pardon of about 1,500 Jan. 6 insurrectionists, akin to Third Reich pardons for Nazis who had been convicted of crimes before Hitler ascended to power.
Trump’s unleashing of ICE and other federal agents to terrorize immigrants showed how far he was willing to go — masked agents making arrests at Home Depot parking lots and inside immigration courts, brutally yanking people out of their vehicles, and in Chicago, a raid that included agents rappelling from a Black Hawk helicopter and using flashbang grenades, automatic weapons, and breaching tools as they burst into apartments.
Trump insists that he is above the law. His most radical acolyte — Stephen Miller — argued that Trump’s absolutist power extends to relations with other countries, an argument for taking Greenland.
And so here we are, a year-and-a-half after Trump’s second inauguration. The republic is battered, bruised and wobbly, but it still stands. To a significant degree this is because of federal courts that have blocked dozens of Trump’s assaults against democracy — often with excoriating words, like these from U.S. District Judge William Young, a Ronald Reagan appointee: “The President’s palpable misunderstanding that the government simply cannot seek retribution for speech he disdains poses a great threat to Americans’ freedom of speech.”
Hitler never faced this kind of judicial opposition. And he was never confronted with the magnitude and fearlessness of citizen resistance that has swept across the US — like the Minneapolis protests triggered by the killings of Renée Nicole Good and Alex Pretti.
Trump’s approval ratings have plummeted because of his war in Iran and soaring consumer prices, some Republicans are finally daring to resist him, the MAGA movement is fraying, Jeffrey Epstein still dogs him, and a snowballing number of Americans are infuriated over Trump’s abuse of his presidential powers to enrich himself and his family — raking in at least $2.2 billion in 2025.
With the midterm elections four months away, our democracy may be facing greater peril than at any time since the Civil War. Like a mortally wounded beast, Trump may resort to desperate measures for survival. He’s already working to poison the midterms — dismantling federal election oversight, suing states to imply their elections are insecure, and stoking daily mistrust about any contest where Democrats might topple Republicans. Each move lays the groundwork for claiming fraud, contesting results, or deploying more extreme measures under the guise of “protecting” the vote.
We needn’t look too far back in history for despots who chose a scorched-earth exit as they faced the loss of power.
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The real reason Clavicular is in Israel
Clavicular is partying in Tel Aviv this week.
If you don’t know who that is, first of all, I’m happy for you. Clavicular is a looksmaxxer, part of an online male subculture that subscribes to the idea that becoming as hot as possible is the main, perhaps the only, meaningful thing to do with one’s life, and the only road to success. To achieve peak hotness — “ascend,” in looksmaxxing lingo — followers of the doctrine engage in such activities as hitting themselves in the face with a hammer to supposedly sharpen their jaw line (“bone-smashing”), or taking steroids and meth to improve their physique.
The last time Clav — as people call him, though his real name is Braden Peters — went viral, it was for getting turned down repeatedly by French women during Paris fashion week. The time before that was for dancing with a bunch of far-right influencers, including noted antisemite Nick Fuentes and manosphere titan Andrew Tate, to Kanye West’s Führer-sampling song “Heil Hitler” and singing along to the offensive lyrics.
Which is why Clavicular’s sudden appearance in Israel was such a surprise — and a controversial one. In one video, the bouncer at a Tel Aviv club kicks him out, saying no one who hates Israel is welcome inside. Several Israeli feminist influencers have also decried his visit, pointing to his bad behavior with women. And, of course, countless users online have accused him of normalizing genocide, including mega-popular streamer Hasan Piker. But others are excited by his presence; a female IDF soldier is also appearing in his videos (she’s now facing disciplinary action for the collab), as is Chabad influencer, Yossi Farro and he’s drawn excited crowds in Tel Aviv.
Farro was perhaps the first Jewish influencer to court Clavicular after the “Heil Hitler” incident; his usual schtick is wrapping tefillin with celebrities. But he made a video last month feeding the looksmaxxer the traditional Ashkenazi Shabbat stew cholent — Clav said it was good — and it went viral in the Jewish world, where people decried the effort at rehabilitation. But the clip also went viral with antisemites: Fuentes said he wanted to hang a mezuzah and get in with Jews, too.
The first announcement that Clavicular was in Tel Aviv also came with a post from Farro, crossposted by several large Jewish social media accounts. In the video, Farro gifts Clav a memento that could not be more of our times: a necklace featuring an OpenAI logo with a Star of David in the middle. Later, he posted a video of a conversation with Clavicular calling the biblical Joseph the first looksmaxxer. It felt surreal.
That’s the whole point. Clavicular is just as obsessive about his fame as he is about his looks. Clicks boost accounts no matter whether they’re from haters or followers; monetized social media pays the same amount for adoring comments as it does for ones calling Clavicular evil and praying to spit on his grave. Engagement is engagement. (Farro, who didn’t reply to a request for comment, seems to be operating by the same philosophy.)
The simple answer as to why he was in Israel was because it would be controversial — which it was — and controversy earns him money and eyes. Clavicular said that he noticed everyone was talking about the nation, but almost no influencers were going. He figured he would go viral if he bucked the trend. It’s not by accident that Clav’s one-time publicist, Mitchell Jackson, specializes in cancelled figures of all political persuasions, including Candace Owens, Caroline Calloway and an OnlyFans model named Adam22. The point is attention, not adulation.
In an interview with The Free Press, Clavicular said he did not see his visit as political; he came to party. And he criticized the idea that a young influencer should have any political take, or that the outlet should even ask about his views. He doesn’t know about anything but looksmaxxing, he wrote in a post, and believes it’s irresponsible for him to talk about anything else. While one could say advising teens to take steroids and meth is also irresponsible, he’s not wrong about his ignorance of geopolitics.
But many Israelis and Jews are happy to have him, despite his “Heil Hitler” singalong. Israel has been short on positive PR, and Clav has called the country beautiful and fun. Never mind that Clavicular is followed by at least as many haters, watching out of Schadenfreude, as he is fans, and hardly brings uncomplicated good vibes to Israel with him. At least someone popular among the youth, who are increasingly critical of Israel, said something good about the nation. Many Israelis seem desperate enough for global goodwill that they’re willing to overlook Clav’s antisemitism. People are even claiming he’s Jewish now. (And maybe he is; he hasn’t confirmed or denied, but he’s certainly never mentioned it before.)
And, of course, Clavicular does have adherents who believe anything he does is cool, that he’s always “mogging” (dominating via his powerful aura, more or less). So even if he proclaims he has no political opinion, everything is politics and his presence serves to cast Israel in a more positive light, even if it’s the nihilistic glow of an amoral influencer who cares about looking good above all else. He may be cringe, but he’s popular. Maybe that’s enough for some, but it highlights how low the bar is for Israel’s public image in this moment.
For Clavicular, though, it’s all a game. He doesn’t care about Israel’s image or the war in Gaza or settlers or Palestinians. His only side is his own, and even then he doesn’t need to be popular; he only needs to be seen. He said he plans to stream in Russia next.
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