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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.
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Qatari PM Meets Iran’s Larijani in Tehran, Discusses Easing Regional Tensions
Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon February 4, 2025. REUTERS/Emilie Madi
Qatari Prime Minister Sheikh Mohammed bin Abdulrahman al-Thani met with top Iranian security official Ali Larijani in Tehran and reviewed efforts to de-escalate tensions in the region, Qatar’s foreign ministry said on Saturday in a statement.
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Tesla Receives Approval to Test Autonomous Driving in Israel
March 12, 2025, Seattle, Washington, USA: A row of brand-new Tesla Cybertrucks stands in a Tesla Motors Logistics Drop Zone in Seattle, Washington, USA, on Wed., March 12, 2025. Photo: ZUMA Press Wire via Reuters Connect
i24 News – The Ministry of Transport announced on Sunday that it has granted Tesla official approval to conduct trials of its autonomous driving system on Israel’s roads. The move comes as part of an effort to examine how the car manufacturer’s advanced technology can be integrated into the local driving environment, with full support from the ministry.
The trials will focus on Tesla’s Fully Self-Driving (FSD) system, a supervised autonomous driving platform. Under the terms of the approval, a driver must remain present in the vehicle at all times to supervise the system, despite its autonomous capabilities. This ensures safety while allowing the technology to be tested in real-world conditions.
The Ministry of Transport described the approval as a significant step toward advancing vehicle regulation in Israel. Officials said the initiative aims to create a regulatory framework that will allow for the routine, supervised use of autonomous driving systems in the future, safely and efficiently.
Tesla will use the trials to assess how the FSD system interacts with Israel’s road infrastructure, traffic patterns, and local driving behaviors. Data collected during the experiment will help refine the system and inform potential regulatory updates to accommodate autonomous vehicles.
The ministry emphasized that the pilot program is limited in scope and strictly monitored. It noted that all necessary safety protocols are in place and that public safety remains the top priority throughout the testing period.
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Reopening of Gaza’s Rafah Crossing Expected Monday, Officials Say
An aid truck moves on a road after entering Gaza through the Kerem Shalom crossing, in Rafah in the southern Gaza Strip, February 1, 2026. Photo: REUTERS/Ramadan Abed
Gaza’s main border crossing in Rafah will reopen for Palestinians on Monday, Israel said, with preparations underway at the war-ravaged enclave’s main gateway that has been largely shut for almost two years.
Before the war, the Rafah border crossing with Egypt was the only direct exit point for most Gazans to reach the outside world as well as a key entry point for aid into the territory. It has been largely shut since May 2024 and under Israeli military control on the Gazan side.
COGAT, the Israeli military unit that oversees humanitarian coordination, said the crossing will reopen in both directions for Gaza residents on foot only and its operation will be coordinated with Egypt and the European Union.
“Today, a pilot is underway to test and assess the operation of the crossing. The movement of residents in both directions, entry and exit to and from Gaza, is expected to begin tomorrow,” COGAT said in a statement.
A Palestinian official and a European source close to the EU mission confirmed the details. The Egyptian foreign ministry did not immediately respond to a request for comment.
STRICT SECURITY CHECKS
Israel has said the crossing would open under stringent security checks only for Palestinians who wish to leave the war-ravaged enclave and for those who fled the fighting in the first months of the war to return.
Many of those expected to leave are sick and wounded Gazans in need of medical care abroad. The Palestinian health ministry has said that there are 20,000 patients waiting to leave Gaza.
An Israeli defense official said that the crossing can hold between 150-200 people altogether in both directions. There will be more people leaving than returning because patients leave together with escorts, the official added.
“(The Rafah crossing) is the lifeline for us, the patients. We don’t have the resources to be treated in Gaza,” said Moustafa Abdel Hadi, a kidney patient in a central Gaza hospital, awaiting a transplant abroad.
“If the war impacted a healthy person by 1 percent, it has impacted us 200 percent,” he said, sitting as he received dialysis treatment at Al-Aqsa Martyrs Hospital. His travel request, he said, has been approved.
Two Egyptian officials said that at least 50 Palestinian patients will be processed on Sunday to cross Rafah into Egypt for treatment. In the first few days around 200 people, patients and their family members, will cross daily into Egypt, the officials said, with 50 people returning to Gaza per day.
Lists of Gazans set to pass through the crossing have been submitted by Egypt and approved by Israel, the official said.
NEXT PHASE OF TRUMP’S GAZA PLAN
Reopening the border crossing was a key requirement of the first phase of US President Donald Trump’s plan to end the Israel-Hamas war.
But the ceasefire, which came into effect in October after two years of fighting, has been repeatedly shaken by rounds of violence.
On Saturday, Israel launched some of its most intense airstrikes since the ceasefire, killing at least 30 people, in what it said was a response to a Hamas violation of the truce on Friday when militants emerged from a tunnel in Rafah.
The next phases of Trump’s plan for Gaza foresee governance being handed to Palestinian technocrats, Hamas laying down its weapons and Israeli troops withdrawing from the territory while an international force keeps the peace and Gaza is rebuilt.
Hamas has so far rejected disarmament and Israel has repeatedly indicated that if the Islamist terrorist group is not disarmed peacefully, it will use force to make it do so.