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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.
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Tucker’s Ideas About Jews Come from Darkest Corners of the Internet, Says Huckabee After Combative Interview
US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun
i24 News – In a combative interview with US Ambassador to Israel Mike Huckabee, right-wing firebrand Tucker Carlson made a host of contentious and often demonstrably false claims that quickly went viral online. Huckabee, who repeatedly challenged the former Fox News star during the interview, subsequently made a long post on X, identifying a pattern of bad-faith arguments, distortions and conspiracies in Carlson’s rhetorical style.
Huckabee pointed out his words were not accorded by Carlson the same degree of attention and curiosity the anchor evinced toward such unsavory characters as “the little Nazi sympathizer Nick Fuentes or the guy who thought Hitler was the good guy and Churchill the bad guy.”
“What I wasn’t anticipating was a lengthy series of questions where he seemed to be insinuating that the Jews of today aren’t really same people as the Jews of the Bible,” Huckabee wrote, adding that Tucker’s obsession with conspiracies regarding the provenance of Ashkenazi Jews obscured the fact that most Israeli Jews were refugees from the Arab and Muslim world.
The idea that Ashkenazi Jews are an Asiatic tribe who invented a false ancestry “gained traction in the 80’s and 90’s with David Duke and other Klansmen and neo-Nazis,” Huckabee wrote. “It has really caught fire in recent years on the Internet and social media, mostly from some of the most overt antisemites and Jew haters you can find.”
Carlson branded Israel “probably the most violent country on earth” and cited the false claim that Israel President Isaac Herzog had visited the infamous island of the late, disgraced sex offender Jeffrey Epstein.
“The current president of Israel, whom I know you know, apparently was at ‘pedo island.’ That’s what it says,” Carlson said, citing a debunked claim made by The Times reporter Gabrielle Weiniger. “Still-living, high-level Israeli officials are directly implicated in Epstein’s life, if not his crimes, so I think you’d be following this.”
Another misleading claim made by Carlson was that there were more Christians in Qatar than in Israel.
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Pezeshkian Says Iran Will Not Bow to Pressure Amid US Nuclear Talks
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iranian President Masoud Pezeshkian said on Saturday that his country would not bow its head to pressure from world powers amid nuclear talks with the United States.
“World powers are lining up to force us to bow our heads… but we will not bow our heads despite all the problems that they are creating for us,” Pezeshkian said in a speech carried live by state TV.
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Italy’s RAI Apologizes after Latest Gaffe Targets Israeli Bobsleigh Team
Milano Cortina 2026 Olympics – Bobsleigh – 4-man Heat 1 – Cortina Sliding Centre, Cortina d’Ampezzo, Italy – February 21, 2026. Adam Edelman of Israel, Menachem Chen of Israel, Uri Zisman of Israel, Omer Katz of Israel in action during Heat 1. Photo: REUTERS/Athit Perawongmetha
Italy’s state broadcaster RAI was forced to apologize to the Jewish community on Saturday after an off‑air remark advising its producers to “avoid” the Israeli crew was broadcast before coverage of the Four-Man bobsleigh event at the Winter Olympics.
The head of RAI’s sports division had already resigned earlier in the week after his error-ridden commentary at the Milano Cortina 2026 opening ceremony two weeks ago triggered a revolt among its journalists.
On Saturday, viewers heard “Let’s avoid crew number 21, which is the Israeli one” and then “no, because …” before the sound was cut off.
RAI CEO Giampaolo Rossi said the incident represented a “serious” breach of the principles of impartiality, respect and inclusion that should guide the public broadcaster.
He added that RAI had opened an internal inquiry to swiftly determine any responsibility and any potential disciplinary procedures.
In a separate statement RAI’s board of directors condemned the remark as “unacceptable.”
The board apologized to the Jewish community, the athletes involved and all viewers who felt offended.
RAI is the country’s largest media organization and operates national television, radio and digital news services.
The union representing RAI journalists, Usigrai, had said Paolo Petrecca’s opening ceremony commentary had dealt “a serious blow” to the company’s credibility.
His missteps included misidentifying venues and public figures, and making comments about national teams that were widely criticized.