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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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Israel Pounds Lebanon with Heaviest Airstrikes of the War as Hezbollah Pauses Attacks
Rescuers work at the site of an Israeli strike in Beirut, Lebanon, April 8, 2026. Photo: REUTERS/Mohamed Azakir
Israel carried out its heaviest strikes on Lebanon since the conflict with Hezbollah broke out last month, even as the Iran-aligned group paused attacks on northern Israel and Israeli troops in Lebanon under a two-week US-Iran ceasefire.
Consecutive explosions shook Beirut, sending smoke billowing across the capital, as Israel’s military said it had launched the largest coordinated strike of the war. More than 100 Hezbollah command centers and military sites were targeted in Beirut, the Bekaa Valley and southern Lebanon, it said.
The strikes killed dozens and wounded hundreds, according to Lebanon’s health ministry. In Beirut, Reuters reporters saw people on motorcycles picking up wounded and transporting them to hospitals because there were not enough ambulances to get them in time. A group of firefighters worked to put out flames in a car park after one strike left more than a dozen cars scorched and mangled.
The head of Lebanon’s syndicate of doctors, Elias Chlela, called in a written statement for “all physicians from all specialties” to head to any hospital they could to offer help. One of Beirut’s biggest hospitals said it was in need of donations of all blood types.
Israeli Prime Minister Benjamin Netanyahu said overnight that the ceasefire suspending the six-week-old US-Israeli war against Iran did not apply to Lebanon, and the Israeli military said operations against Hezbollah there would continue.
That position contradicted comments by Pakistani Prime Minister Shehbaz Sharif, a key intermediary in the US-Iran ceasefire talks, who had said the truce would include Lebanon.
Lebanon’s state news agency NNA had reported continued Israeli strikes across southern Lebanon earlier in the day, including artillery shelling and a dawn airstrike on a building near a hospital that killed four people. An Israeli strike on the southern city of Sidon killed eight people and wounded 22 others, Lebanon’s health ministry said.
Hezbollah stopped attacking Israeli targets early on Wednesday, three Lebanese sources close to the group told Reuters. The group’s last public statement on its military activity was posted at 1 a.m. (2200 GMT Tuesday), saying it had targeted Israeli troops inside Lebanon on Tuesday evening.
The group is likely to issue a statement outlining its formal position on the ceasefire and on Netanyahu’s assertion that Lebanon is not included, the three Lebanese sources said.
French President Emmanuel Macron said the situation in Lebanon, a former French protectorate, remained critical and called for Lebanon to be included in the deal. Lebanese President Joseph Aoun, welcoming the US-Iran ceasefire, said Beirut would continue its efforts to ensure that Lebanon was included in any lasting regional peace agreement.
“Hezbollah was informed that it is part of the ceasefire – so we abided by it, but Israel as usual has violated it and committed massacres all across Lebanon,” senior Hezbollah lawmaker Ibrahim al-Moussawi told Reuters.
‘LEBANON CAN’T TAKE IT ANYMORE’
Most of Wednesday’s strikes were in civilian-populated areas, Israel’s military said. Hours before the strike, the military had issued warnings for some areas of southern Beirut and southern Lebanon. No such warning was given for central Beirut, which was also hit.
Following the strikes, Israeli military spokesperson Avichay Adraee claimed on X that Hezbollah had moved out of its traditional Shi’ite stronghold in southern Beirut’s Dahiyeh neighbourhood to religiously mixed areas of the city, including in the north.
Addressing Hezbollah, he said, Israel’s military will “pursue you and act with great force against you wherever you are”.
More than 1,500 people have been killed in Israel’s air and ground campaign across Lebanon, including more than 130 children and more than 100 women, since March 2 when Hezbollah started firing rockets at Israel in solidarity with Tehran.
Israel has issued evacuation orders covering around 15 percent of Lebanese territory since then, mostly in the south and in suburbs south of Beirut. More than 1.2 million people have been displaced, according to Lebanese authorities.
Israel has also pledged to occupy southern Lebanon up to the Litani River as part of a “security zone” it says is intended to protect its northern residents.
“Hopefully a ceasefire will be reached,” said Ahmed Harm, a 54-year-old man displaced from Beirut’s southern suburbs. “Lebanon can’t take it anymore. The country is collapsing economically, and everything is collapsing.”
Outside a school sheltering displaced people in Sidon, pillows and blankets were piled onto cars as some families held out hope of returning home soon. On an astroturf football field, one family had packed plastic bags with clothes, pots and pans, towels, sheets and blankets.
“We’re just waiting for the official decision from the top, so we can go back,” said Samar al-Saibany, who was displaced from a village in the south.
Local mayor Mustafa al-Zein said more than 28,000 people were sheltering in the area as of Tuesday night. He cautioned residents against trying to return before an official signal.
“In the south, give someone a signal to return, and he’ll return,” Zein said.
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‘A Lot of Work to Do’ to Reopen Strait of Hormuz, UK’s Starmer Says on Gulf Trip
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
British Prime Minister Keir Starmer said on Wednesday there was still a lot of work to do to reopen the Strait of Hormuz following the US-Iran ceasefire, speaking during a visit to the Gulf.
Starmer will hold talks with regional leaders during the visit, which had been planned before the ceasefire was announced.
“We now … have a ceasefire, but there’s a lot of work to do, as you will appreciate, a lot of work to make sure that that ceasefire becomes permanent and brings about the peace that we all want to see,” he said in a speech to military personnel at a base in Saudi Arabia.
“But also a lot of work to do in relation to the Strait of Hormuz, which has an impact everywhere across the world.”
Starmer, who has been heavily criticized by US President Donald Trump for failing to support the US and Israeli strikes on Iran, has hosted multinational meetings on how allies could support the reopening of the key strait that is fundamental to oil and gas trade.
“It’s our job to make sure that the Strait is open, that we’re able to get the energy that the world needs out and stabilize the prices back in the United Kingdom,” Starmer told reporters.
British Foreign Secretary Yvette Cooper also spoke to her US counterpart, Marco Rubio, on Tuesday, about diplomatic measures to secure the reopening of the Strait, including last week’s UK-led meeting that brought together over 40 countries to discuss the issue.
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Netanyahu Backs US–Iran Ceasefire, Says Deal Excludes Lebanon
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, Jerusalem on Oct. 16, 2025. Photo: Alex Kolomoisky/POOL/Pool via REUTERS
i24 News – The office of Prime Minister Benjamin Netanyahu released a statement in the hours following the ceasefire agreement, announcing Israel’s support for the US-brokered two-week truce with Iran while clarifying that it does not extend to Lebanon.
In the statement, Netanyahu’s office said Israel backs the decision by US President Trump to suspend strikes against Iran for two weeks, on the condition that Tehran immediately reopens the Strait of Hormuz and halts all attacks against the United States, Israel, and countries in the region.
The statement added that Israel supports Washington’s broader objective of ensuring Iran no longer poses a nuclear, missile, or terrorism-related threat to regional and global security. According to the Prime Minister’s Office, the United States has reassured Israel that these goals will remain central in the upcoming negotiations.
“The United States has told Israel that it is committed to achieving these goals,” the statement said, noting that these priorities are shared by the US, Israel, and their regional allies.
It also stressed that the ceasefire does not apply to Lebanon, stating explicitly that “the two-week ceasefire does not include Lebanon.”
In the hours following the announcement, Iran launched additional missile strikes targeting Israel and several Gulf states before tensions appeared to ease toward morning.