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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.
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‘For As Long As Necessary’: Katz Says Campaign Against Iran Entering Decisive Stage
Israel’s Defense Minister Israel Katz and his Greek counterpart Nikos Dendias make statements to the press, at the Ministry of Defense in Athens Greece, Jan. 20, 2026. Photo: REUTERS/Louisa Gouliamaki
i24 News – Israel Katz said Saturday that the confrontation with Iran had entered a “decisive phase,” as US and Israeli strikes on Iranian targets continued and regional tensions escalated.
Speaking after a security assessment at Israel’s defense headquarters alongside Eyal Zamir, chief of staff of the Israel Defense Forces, and senior military and intelligence officials, the Israeli defense minister said the campaign against the Islamic Republic would continue “for as long as necessary.”
“The global and regional struggle against Iran, led by American President Donald Trump and Israeli Prime Minister Benjamin Netanyahu, is intensifying and entering its decisive phase,” Katz said.
Katz also praised US strikes on Kharg Island, a key Iranian oil hub, describing them as a “severe blow” to the Iranian regime. He said the attacks were an appropriate response to Iranian threats against the strategic Strait of Hormuz and to what he called Tehran’s attempts to pressure the international community.
At the same time, Katz said the Israeli Air Force was continuing a “powerful wave of attacks” against targets in Tehran and other parts of Iran.
He accused the Iranian leadership of using “regional and global terrorism” and strategic blackmail in an effort to deter Israel and the United States from pursuing their military campaign, warning that such actions would be met with a “strong and uncompromising response.”
Katz added that the outcome of the conflict would ultimately depend on the Iranian population. “Only the Iranian people can put an end to this situation through a determined struggle, until the overthrow of the terrorist regime and the salvation of Iran,” he said.
According to the minister, the confrontation now pits the Iranian regime’s determination to survive against growing military pressure from Israel and its allies.
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Trump Rejects Efforts to Launch Iran Ceasefire Talks, Sources Say
US President Donald Trump speaks on the day he honors reigning Major League Soccer (MLS) champion Inter Miami CF players and team officials with an event in the East Room of the White House in Washington, DC, US, March 5, 2026. Photo: REUTERS/Jonathan Ernst
President Donald Trump’s administration has rebuffed efforts by Middle Eastern allies to start diplomatic negotiations aimed at ending the Iran war that started two weeks ago with a massive US-Israeli air assault, according to three sources familiar with the efforts.
Iran, for its part, has rejected the possibility of any ceasefire until US and Israeli strikes end, two senior Iranian sources told Reuters, adding that several countries had been trying to mediate an end to the conflict.
The lack of interest from Washington and Tehran suggests both sides are digging in for an extended conflict, even as the widening war inflicts civilian casualties and Iran’s closure of the Strait of Hormuz sends oil prices soaring.
US strikes on Iran’s Kharg Island, the country’s main oil export hub, on Friday night underscored Trump’s determination to press ahead with his military assault. Iran’s new Supreme Leader Mojtaba Khamenei has vowed to keep the Strait of Hormuz shut and threatened to step up attacks on neighboring countries.
The war has killed more than 2,000 people, mostly in Iran, and created the biggest-ever oil supply disruption as maritime traffic has halted in the Strait of Hormuz, through which a fifth of the world’s oil is transported.
ATTEMPTS TO OPEN LINES OF COMMUNICATION
Oman, which mediated talks before the war, has tried multiple times to open a line of communication, but the White House has made clear it is not interested, according to two sources, who like others in this story were granted anonymity in order to speak freely about diplomatic matters.
A senior White House official confirmed Trump has rebuffed those efforts to start talks and is focused on pressing ahead with the war to further weaken Tehran’s military capabilities.
“He’s not interested in that right now, and we’re going to continue with the mission unabated. Maybe there’s a day, but not right now,” the official said.
During the first week of the war, Trump wrote on his Truth Social platform that Iran’s leadership and military were so battered by US-Israeli strikes that they wanted to talk, but that it was “Too Late!” He has a history of shifting foreign policy stances without warning, making it hard to rule out that he might test the waters for restarting diplomacy.
“President Trump said new potential leadership in Iran has indicated they want to talk and eventually will talk. For now, Operation Epic Fury continues unabated,” a second senior White House official said when asked to comment on this story.
The Iranian sources said Tehran has rejected efforts by several countries to negotiate a ceasefire until the US and Israel end their airstrikes and meet Iran’s demands, which include a permanent end to US and Israeli attacks and compensation as part of a ceasefire.
Egypt, which was involved in mediation before the war, has also tried to reopen communications, according to three security and diplomatic sources. While the efforts do not appear to have made progress, they have secured some military restraint from neighboring countries hit by Iran, according to one of the sources.
Egypt’s foreign ministry, the government of Oman and the Iranian government did not respond to requests for comment.
POSITIONS HARDEN ON ALL SIDES
The war’s impact on global oil markets has significantly increased the cost for the United States.
Some US officials and advisers to Trump urge a quick end to the war, warning that surging gasoline prices could exact a high political price from the president’s Republican Party, with US midterm elections looming.
Others are pressing Trump to maintain the offensive against the Islamic Republic to destroy its missile program and prevent it from obtaining a nuclear weapon, according to Reuters reporting.
Trump’s rejection of diplomatic efforts could indicate that, for now, the administration has no plans for a quick end to the war.
Indeed, both the United States and Iran appear even less willing to engage than during the opening days of the war, when senior US officials reached out to Oman to discuss de-escalating, according to several sources.
One source said Iran’s top security official, Ali Larijani, and Foreign Minister Abbas Araghchi had also sought to use Oman as a conduit for ceasefire discussions that would have involved U.S. Vice President JD Vance.
But those discussions have not materialized.
Instead, Iran’s position has hardened, said a third senior Iranian source.
“Whatever was communicated previously through the diplomatic channels is irrelevant now,” said the source.
“The Guards strongly believe that if they lose control over the Strait of Hormuz, Iran will lose the war,” the source added, referring to the Islamic Revolutionary Guard Corps, an elite paramilitary force that controls large parts of the economy.
“Therefore, the Guards will not accept any ceasefire, ceasefire talks, or diplomatic efforts, and Iran’s political leaders will not engage in such talks despite attempts by several countries.”
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US Strikes More Than 90 Iranian Military Targets on Kharg Island, CENTCOM Says
A satellite image shows an oil terminal at Kharg Island, Iran, February 25, 2026. Photo: 2026 Planet Labs PBC/Handout via REUTERS
United States forces executed a large-scale precision strike on Kharg Island in Iran on Friday night, the US Central Command said on Saturday.
“US forces successfully struck more than 90 Iranian military targets on Kharg Island, while preserving the oil infrastructure,” CENTCOM said.
The strike destroyed naval mine storage facilities, missile storage bunkers, and multiple other military sites, the US military said in a post on X.
President Donald Trump threatened on Friday to strike the oil infrastructure of Iran’s Kharg Island hub, unless Tehran stopped attacking vessels in the Strait of Hormuz.