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How do teenagers fit Judaism into their after-school activities? Spoiler: Many don’t.
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with teens across the world to report on issues that impact their lives.
(JTA) — When youth group leader Evan Shrier first started organizing events for his peers at Temple Kol Tikvah in Woodland Hills, California, he was excited to take on the leadership role. Two years later, he struggles to keep the spark alive in his work now that so few young people show up after their b’nai mitzvah.
“I got to watch it grow and watch 20-30 people, mostly high schoolers and some 8th graders, coming to events, and now it just hasn’t really been the same,” Shrier, 17, said. “We still try to put on really fun events, but it doesn’t feel very rewarding when there’s one person besides the board that comes to them.”
Shrier is experiencing what many religious leaders witness every year: a drop off of synagogue participation after b’nei mitzvah. As teens grow older, some struggle with making time for religious activities because their focus is pulled by sports and extracurricular activities that build their college resumes.
“When I apply to college for kinesiology and to be on the track team they’re going to look at my sports medicine and running team” experience, says Shrier. “They’re not going to look as much at Kol Tikvah.” While he still makes time for Kol Tikvah, he says he needs to prioritize activities that get him merit scholarships for college.
A 2016 report commissioned by the San Francisco-based Jim Joseph Foundation found that Jewish teens feel torn on how to balance their secular and non-secular activities, and more often choose to prioritize the former.
Most surveyed said that they don’t consider Jewish activities as chosen free time. Instead, they look at them as a meaningful third category between school obligations and fun pastimes. The students — between 12-and-a-half and 17 years of age — said that having Jewish friends impacted their involvement in Jewish activities.
The report also found that encouraging “cognitive competence” among teens is a key factor for engagement in Jewish activities. “They’re seeing the world around them, they’re building their identity, they’re developing values,” stated Rabbi David Kessel, former BBYO chief program officer, in the report. “And if we help them do so in a sophisticated and engaging way by providing these content-rich experiences, they will come and they will resonate with it.”
Many organizations are working hard to provide such “content-rich experiences.” For example, BBYO provides leadership training, community service and Jewish education for teens. The Religious Action Center of Reform Judaism funds the social justice program L’Taken for high schoolers across the United States, where they learn how to lobby senators and representatives in Washington, D.C. Another organization, Moving Traditions, teaches the importance of personal wellbeing, justice and caring relationships through a Jewish lens. The emphasis on leadership and tikkun olam — social justice — in these organizations bridges teen’s Jewish and secular interests through meaningful and “[non-]boring Jewish content,” said Kessel.
Kessel and the 2016 Jim Joseph study also suggest that teens are more likely to engage in Jewish activities that are compelling and add value to their lives. Said Shrier: “I carry myself through life a lot differently with the values I see in Judaism and that I’ve created for myself through my connection with Judaism. There’s a lot of things I do now that I wouldn’t do if I hadn’t connected with the temple, and I’m really happy that I do them.”
However, teens are involved in other enriching, secular activities that compete with Jewish extracurriculars, causing the teens to grapple with how to spend their limited time.
Ava Naiditch, 16, of Los Angeles, ranks soccer as her most important extracurricular. As a Reform Jew, she resonates with the youth group culture at her temple and wants to stay involved in activities such as confirmation, but has a life-long commitment to her sport. She says she can’t stop soccer now to make more time for her Jewish activities because it would feel like quitting and abandoning years of dedication and hard work.
Academic pursuits also pull teens’ attention away from synagogue. Orli Adamski, 15, from New York City, serves on the editorial board for jGirls+ Magazine, a publication for teen journalists, and may pursue writing in college. The magazine offered her professional, resume-building experience, which was her primary goal in joining. “It being a Jewish magazine was just a bonus,” Adamski said.
However, for some teens, pulling away from synagogue does not mean they cut themselves off from their Jewish community.
Julien Deculus hasn’t been active in the synagogue where he got bar mitzvahed seven years ago, but the 20-year-old is still close to friends he made at the Los Angeles temple.
“The relationships I fostered at temple extended outside temple youth groups so I did not feel like I was losing connection to the Kol Tikvah family,” he said.
The relationships teens develop at temples connect them more with Judaism than synagogue itself in some cases.
“I do care about Judaism but I care more about the connection and the friendships that come along with it,” said Nathan Gaffin, 16, a junior from Waltham, Massachusetts. “I can confidently say that if I didn’t have a lot of friends at my temple, I would not go as much, although I still do feel Judaism is very important.”
Gaffin co-founded the Jewish Student Union at his high school, where only about 30 out of 1,800 students are Jewish. “It’s very important to have that small, safe space where we can say what we want without feeling threatened, we can have fun, and make connections with people that are similar to us,” he said. Gaffin’s club addresses topics like antisemitism in pop culture and at school along with intersectionality within Judaism. He also makes sure there is time for light-hearted activities and just hanging out.
Gaffin dedicates a lot of his time to his tennis team, while also working as an assistant Hebrew school teacher at his synagogue, and on the board of his temple chapter of United Synagogue Youth. During the tennis season, Gaffin misses a lot of his Hebrew school classes, but says “he doesn’t feel like he’s missing out on too much,” but wishes he could make time for both.
Naiditch regrets not staying involved in Jewish activities because, like Gaffin, they provided a “safe place” where she felt comfortable discussing the prejudice Jews face. Especially with the recent backlash regarding rapper Kanye West’s antisemitic tweets, talk amongst ignorant teens has spread antisemitism around her school. She realizes how uncomfortable she feels and misses the connection she had at her synagogue. Naiditch wants to join her temple’s confirmation class, even though it conflicts with her Youth and Government meetings.
Making the time to engage in Jewish activities isn’t a big concern for Charlotte Saada. “If it weren’t for my parents’ connection to Judaism, I wouldn’t be as connected as I am,” says the 16-year-old from Los Angeles, whose family attends a Conservative synagogue.
She takes part in her family’s religious activities, like weekly Shabbat, but acknowledges that once she moves out and becomes more independent, she will likely not maintain her family’s traditions because she’s “too lazy” and would rather spend her time building her crocheting business.
Time management is a challenge for all young people, but Shrier, the youth group leader, won’t trade in his Jewish connection. “Even though I don’t have the time, I love the temple and the little time that I have to give I want to give,” he said.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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