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How Jewish comedy found religion, from Philip Roth to ‘Broad City’

(JTA) — In the 2020 comedy “Shiva Baby,” a 20-something young woman shows up at a house of Jewish mourners and gently offers her condolences. When she finds her mother in the kitchen, they chat about the funeral and the rugelach before the daughter asks, “Mom, who died?”

While “Shiva Baby” explores themes of sexuality and gender, the comedy almost never comes at the expense of Jewish tradition, which is treated seriously by its millennial writer and director Emma Seligman (born in 1995) even as the shiva-goers collide. It’s far cry from the acerbic way an author raised during the Depression like Philip Roth lampooned a Jewish wedding or a baby boomer like Jerry Seinfeld mocked a bris.

These generational differences are explored in Jenny Caplan’s new book, “Funny, You Don’t Look Funny: Judaism and Humor from the Silent Generation to Millennials.” A religion scholar, Caplan writes about the way North American Jewish comedy has evolved since World War II, with a focus on how humorists treat Judaism as a religion. Her subjects range from writers and filmmakers who came of age shortly after the war (who viewed Judaism as “a joke at best and an actual danger at worst”) to Generation X and millennials, whose Jewish comedy often recognizes “the power of community, the value of family tradition, and the way that religion can serve as a port in an emotional storm.”

“I see great value in zeroing in on the ways in which Jewish humorists have engaged Jewish practices and their own Jewishness,” Caplan writes. “It tells us something (or perhaps it tells us many somethings) about the relationship between Jews and humor that goes deeper than the mere coincidence that a certain humorist was born into a certain family.”

Caplan is the chair in Judaic Studies at the University of Cincinnati. She has a master’s of theological studies degree from Harvard Divinity School and earned a Ph.D. in religion from Syracuse University.

In a conversation last week, we spoke about the Jewishness of Jerry Seinfeld, efforts by young women comics to reclaim the “Jewish American Princess” label, and why she no longer shows Woody Allen movies in her classrooms. 

Our conversation was edited for length and clarity

[Note: For the purpose of her book and our conversation, this is how Caplan isolates the generations: the Silent Generation (b. 1925-45), the baby boom (1946-65), Generation X (1966-79) and millennials (1980–95).]

Jewish Telegraphic Agency: Let me ask how you got into this topic. 

Jenny Caplan: I grew up in a family where I was just sort of surrounded by this kind of material. My dad is a comedic actor and director who went to [Ringling Bros. and Barnum & Bailey’s] Clown College. My degrees were more broadly in American religion, not Jewish studies, but I was really interested in the combination of American religion and popular culture. When I got to Syracuse and it came time to start thinking about my larger project and what I wanted to do, I proposed a dissertation on Jewish humor.

The key to your book is how Jewish humor reflects the Jewish identity and compulsions of four sequential generations. Let’s start with the Silent Generation, which is sandwiched between the generation whose men were old enough to fight in World War II and the baby boomers who were born just after the war.

The hallmark of the Silent Generation is that they were old enough to be aware of the war, but they were mostly too young to serve. Every time I told people what I was writing about, they would say Woody Allen or Philip Roth, two people of roughly the same generation.

In “Funny, You Don’t Look Funny: Judaism and Humor from the Silent Generation to Millennials,” Jenny Caplan explores how comics treated religion from the end of World War II to the 21st century. (Courtesy)

The Roth story you focus on is “Eli, the Fanatic” from 1959, about an assimilated Jewish suburb that is embarrassed and sort of freaks out when an Orthodox yeshiva, led by a Holocaust survivor, sets up in town.

Roth spent the first 20 to 30 years of his career dodging the claim of being a self-loathing Jew and bad for the Jews. But the actual social critique of “Eli, the Fanatic” is so sharp. It is about how American Jewish comfort comes at the expense of displaced persons from World War II and at the expense of those for whom Judaism is a real thriving, living religious practice.  

That’s an example you offer when you write that the Silent Generation “may have found organized religion to be a dangerous force, but they nevertheless wanted to protect and preserve the Jewish people.” I think that would surprise people in regards to Roth, and maybe to some degree Woody Allen.

Yeah, it surprised me. They really did, I think, share that postwar Jewish sense of insecurity about ongoing Jewish continuity, and that there’s still an existential threat to the ongoing existence of Jews. 

I hear that and I think of Woody Allen’s characters, atheists who are often on the lookout for antisemitism. But you don’t focus on Allen as the intellectual nebbish of the movies. You look at his satire of Jewish texts, like his very funny “Hassidic Tales, With a Guide to Their Interpretation by the Noted Scholar” from 1970, which appeared in The New Yorker. It’s a parody of Martin Buber’s “Tales of the Hasidim” and sentimental depictions of the shtetl, perhaps like “Fiddler on the Roof.” A reader might think he’s just mocking the tradition, but you think there’s something else going on.

He’s not mocking the tradition as much as he’s mocking a sort of consumerist approach to the tradition. There was this sort of very superficial attachment to Buber’s “Tales of the Hasidim.” Allen’s satire is not a critique of the traditions of Judaism, it’s a critique of the way that people latch onto things like the Kabbalah and these new English translations of Hasidic stories without any real depth of thought or intellect. Intellectual hypocrisy seems to be a common theme in his movies and in his writing. It’s really a critique of organized religion, and it’s a critique of institutions, and it’s a critique of the power of institutions. But it’s not a critique of the concept of religion. 

The idea of making fun of the wise men and their gullible followers reminds me of the folk tales of Chelm, which feature rabbis and other Jewish leaders who use Jewish logic to come to illogical conclusions. 

Yes.

You write that the baby boomers are sort of a transition between the Silent Generation and a later generation: They were the teenagers of the counterculture, and warned about the dangers of empty religion, but also came to consider religion and tradition as valuable. But before you get there, you have a 1977 “Saturday Night Live” skit in which a bris is performed in the back seat of a luxury car, and the rabbi who performs it is portrayed as what you call an absolute sellout.

Exactly. You know: Institutional religion is empty and it’s hollow, it’s dangerous and it’s seductive. 

Jerry Seinfeld, born in 1954, is seen as an icon of Jewish humor, but to me is an example of someone who never depicts religion as a positive thing. (Not that there’s anything wrong with that.)

“Seinfeld” is more a show about New York than it is necessarily a show about anything Jewish. The New York of Seinfeld is very similar to the New York of Woody Allen, peopled almost entirely by white, middle-class, attractive folks. It’s a sort of Upper West Side myopia.

But there’s the bris episode, aired in 1993, and written by Larry Charles. Unless you are really interested in the medium, you may not know much about Larry Charles, because he stays behind the camera. But he also goes on to do things like direct Bill Maher’s anti-religion documentary “Religulous,” and there’s a real strong case for him as having very negative feelings about organized religion which feels like a holdover from the Silent Generation. And so in that episode you have Kramer as the Larry Charles stand-in, just opining about the barbaric nature of the circumcision and trying to save this poor baby from being mutilated.

The few references to actual Judaism in “Seinfeld” are squirmy. I am thinking of the 1995 episode in which a buffoon of a rabbi blurts out Elaine’s secrets on a TV show. That was written by Larry David, another boomer, whose follow-up series, “Curb Your Enthusiasm,” is similarly known for its irreverence toward Judaism. But you say David can also surprise you with a kind of empathy for religion.

For the most part, he’s classic, old school, anti-organized religion. There’s the Palestinian Chicken episode where the Jews are rabidly protesting the existence of a Palestinian-run chicken restaurant near a Jewish deli, and where his friend Funkhouser won’t play golf on Shabbos until Larry gets permission by bribing the rabbi with the Palestinian chicken. There, rabbis are ridiculous and can be bought and religion is hollow and this is all terrible. 

But then there’s this bat mitzvah montage where for one moment in the entire run of this show, Larry seems happy and in a healthy relationship and fulfilled and enjoying life. 

That’s where he falls in love with Loretta Black during a bat mitzvah and imagines a happy future with her.

It’s so startling: It is the most human we ever see Larry over the run of the show, and I believe that was the season finale for the 2007 season. It was much more in line with what we’ve been seeing from a lot of younger comedians at that point, which was religion as an anchor in a good way — not to pull you down but to keep you grounded.

So for Generation X, as you write, Judaism serves “real, emotional, or psychological purpose for the practitioners.” 

I wouldn’t actually call it respect but religion is an idea that’s not just something to be mocked and relegated to the dustbin. I’m not saying that Generation X is necessarily more religious, but they see real power and value in tradition and in certain kinds of family experiences. So, a huge amount of the humor can still come at the expense of your Jewish mother or your Jewish grandmother, but the family can also be the thing that is keeping you grounded, and frequently through some sort of religious ritual. 

Who exemplifies that? 

My favorite example is the 2009 Jonathan Tropper novel, “This Is Where I Leave You.”  I’m so disappointed that the film adaptation of that sucked a lot of the Jewish identity out of the story, so let’s stick with the novel. In that book, where a family gathers for their father’s shiva, the characters are horrible people in a dysfunctional family writ large. They lie to each other. They backstab each other. But in scene where the protagonist Judd describes standing up on the bimah [in synagogue] to say Kaddish [the Mourner’s Prayer] after the death of his father, and the way he talks about this emotional catharsis that comes from saying the words and hearing the congregation say the words — it’s a startling moment of clarity in a book where these characters are otherwise just truly reprehensible.

Adam Sandler was born in 1966, the first year of Generation X, and his “Chanukah Song” seems like such a touchstone for his generation and the ones that follow. It’s not about religious Judaism, but in listing Jewish celebrities, it’s a statement of ethnic pride that Roth or Woody Allen couldn’t imagine.  

It’s the reclamation of Jewish identity as something great and cool and fun and hip and wonderful and absolutely not to be ashamed of.

From left, Ilana Glazer, Abbi Jacobson and Seth Green in an episode of “Broad City” parodying Birthright Israel. (Screenshot from Comedy Central)

Which brings us to “Broad City,” which aired between 2014 and 2019. It’s about two 20-something Jewish women in New York who, in the case of Ilana Glazer’s character, anyway, are almost giddy about being Jewish and embrace it just as they embrace their sexuality: as just liberating. Ilana even upends the Jewish mother cliche by loving her mother to death.

That’s the episode with Ilana at her grandmother’s shiva, which also has the B plot where Ilana and her mother are shopping for underground illegal handbags. They spend most of the episode snarking at each other and fighting with each other and her mother’s a nag and Ilana is a bumbling idiot. But at the moment that the cops show up, and try to nab them for having all of these illegal knockoff handbags, the two of them are a team. They are an absolute unit of destructive force against these hapless police officers.

I think all of your examples of younger comics are women, who have always had fraught relationships with Jewish humor, both as practitioners and as the target of jokes. You write about “The JAP Battle” rap from “Crazy Ex-Girlfriend,” which both leans into the stereotype of the Jewish-American Princess — spoiled, acquisitive, “hard as nails” — and tries to reclaim it without the misogyny.

Rachel Bloom’s character Rebecca in “Girlfriend” self-identifies as a JAP, but she doesn’t actually fit the category. It’s her mother, Naomi, who truly is the Philip Roth, “Marjorie Morningstar,” Herman Wouk model of a JAP. So Bloom is kind of using the term, but you can’t repurpose the term when the original is still there. 

So as an alternative, I offer up a new term: the Modern Ashkenazi American Woman. It’s very New York, it’s very East Coast, it’s very particular to a type of upbringing and community that in the 1950s and ’60s would have been almost exclusively Conservative Jews, and then may have become a bit more Reform as we’ve gotten into the ’90s and 2000s. They went to the JCC. They probably went to Jewish summer camp. 

But even that doesn’t even really speak to the American sense of what Jewish is anymore, because American Jews have become increasingly racially and culturally diverse

There is also something that’s happening historically with Generation X, and that’s the distance from the two major Jewish events of the 20th century, which is the Holocaust and the creation of Israel. 

The Silent Generation and baby boomers still had a lingering sense of existential dread — the sense that we’re not so far removed from an attempted total annihilation of Jews. Gen X and millennials are so far removed from the Holocaust that they don’t feel that same fear.

But the real battleground we’re seeing in contemporary American Judaism is about the relationship to Israel. For baby boomers and even for some older members of Gen X, there’s still a sense that you can criticize Israel, but at the end of the day, it’s your duty to ultimately support Israel’s right to exist. And I think millennials and Zoomers [Gen Z] are much more comfortable with the idea of Israel being illegitimate.

Have you seen that in comedy?

I certainly think you can see the leading edge of that in some millennial stuff. The “Jews on a Plane” episode of “Broad City” is an absolute excoriation of Birthright Israel, and does not seem particularly interested in softening its punches about the whole idea of Jews going to Israel. I think we can see a trend in that direction, where younger American Jewish comedians do not see that as punching down.

You’re teaching a class on Jewish humor. What do your undergraduates find funny? Now that Woody Allen is better known for having married his adoptive daughter and for the molestation allegations brought by another adoptive daughter, do they look at his classic films and ask, “Why are you teaching us this guy?” 

For the first time I’m not including Woody Allen. I had shown “Crimes and Misdemeanors” for years because I think it’s his most theological film. I think it’s a great film. And then a couple years ago, I backed off, because some students were responding that it was hard to look at him with all the baggage. He’s still coming up in conversation because you can’t really talk about the people who came after him without talking about him, but for the first time I’m not having them actually watch or read any of his stuff. 

They have found things funny that I didn’t expect them to, and they have not found things funny that I would have thought they would. They laughed their way through “Yidl mitn fidl,” the 1936 Yiddish musical starring Molly Picon. I also thought they’d enjoy the Marx Brothers’ “Duck Soup” and they did not laugh once. Some of that is the fact that Groucho’s delivery is just so fast.


The post How Jewish comedy found religion, from Philip Roth to ‘Broad City’ appeared first on Jewish Telegraphic Agency.

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A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus

(JTA) — JERUSALEM — Jerusalem’s premier soccer team made an unusual announcement last week: It would give a new cafe free advertising on players’ uniforms for the coming season.

Cafe Basimta was facing harassment from haredi Orthodox protesters who wanted it to close on Shabbat, and Hapoel Jerusalem said it wanted to send the message that Jerusalem is “an open and diverse city, where there is room for everyone.”

But on Tuesday, Hapoel Jerusalem reversed course and retracted the offer, after learning via an inquiry from the Jewish Telegraphic Agency that Cafe Basimta is an official project of Jews for Jesus.

“Our original intention was simply to support a small business that was being denied its freedom of operation, and we still believe in that principle,” club spokesperson Matan Avrina told JTA. “However, we also realized that this specific story is more complex than we initially knew.”

For the secular Israelis who have flocked to Cafe Basimta in response to the protests, too, the revelation of the cafe’s ties to a Christian missionary organization is complicating what had seemed like a simple skirmish in the city’s culture war over businesses open on the Jewish day of rest.

“I don’t know if it changes my desire to drink their coffee, but it definitely complicates things,” Gabriel, an American studying in Jerusalem for the year, told JTA on Saturday from the cafe’s long line after learning about the Jews for Jesus connection, as protesters yelled. “It’s one layer deeper than I thought.”

Others say the cafe’s Christian character is irrelevant to their defense of Cafe Basimta.

“I understand they hate Jews for Jesus, and I understand what they hate them for,” said Jerusalem’s deputy mayor Adir Schwartz, who is a prominent defender of the city’s secular sector, in an interview. “My father was a rabbi abroad, and I get that they feel they are protecting Jewish continuity.But this is about belonging in our shared city.”

Yoel Ben David, the cafe’s operator as well as Jews for Jesus’ top official in Jerusalem, says the twin culture wars have been good for business.

“Even though financially, it’s great, me and the staff, we don’t love it,” he told JTA from his cafe on Saturday. “We’d all love it to just chill out.”

At first, the tensions over Cafe Basimta seemed straightforward: In a city where 46% of Jews are haredi, or ultra-Orthodox, and only 13% identify as secular, the inverse of Israel as a whole, here was a rare cafe willing to flout religious authorities and open on Shabbat. A handful of such cafes dot the city, but others have given up on Shabbat hours in the past over pressure from religious authorities.

Cafe Basimta, which means “cafe in the alley,” opened at the end of May in the Nahlaot neighborhood of central Jerusalem. The name refers to the neighborhood’s 19th century stone dwellings toppling into one another along tiny streets. Decades ago a center of the city’s bohemian culture, Nahlaot is now increasingly haredi and there are few if any establishments open on Shabbat.

On July 4, the first Saturday it drew protesters, dozens of haredi demonstrators, many of them reportedly minors, descended on the cafe in four separate waves, surrounding it, banging on its windows and overturning tables, according to cafe staff and footage circulated online.

At the time, the cafe’s ties to Jews for Jesus were not public. That changed in early July, when Or LeAchim, a haredi anti-missionary organization that helps Jews leave missionary groups and cults, exposed the connections and began organizing protests against Cafe Basimta.

The group has placed pashkevils, or public billboards, denouncing the cafe in the neighborhood. “The missionary-messianic influence operates all the more forcefully by winning over hearts through food and drink,” the placards say in Hebrew. “And as if that were not enough, they added sin upon crime and began operating the place on the holy Sabbath, with disgraceful Sabbath desecration in the heart of the holy city.”

The revelations surprised and deterred some who had been inclined to support the cafe. But they did not change the tenor of the demonstrations, which remain focused on Basimta’s Shabbat operations.

“People went to demonstrate because it was open on Shabbos. They did not know that it was a missionary place. The demonstration was not useful for us,” said Binyamin Klugger, who works with Or LeAchim as well as other anti-missionary groups, and who was concerned the aggression of the Haredi protesters would undercut his message about the cafe’s evangelizing mission. “People that continue to demonstrate are really not knowing that it is a missionary place,” he said,

During Saturday’s demonstration, cries of “Shabbos!” echoed off the stone alleyways as the line of Israelis waiting for cold coffees stretched into the courtyard.

Israeli police stepped in to cordon off the protesters, preventing them from approaching the cafe. Some secular Israelis yelled back, with a handful at one point breaking into “Shalom Aleichem,” the hymn traditionally sung at the Shabbat table.

Residents stared down at the altercations from their balconies, the screams shattering an otherwise quiet Shabbat morning. Yael Levy, who moved to Israel from California and lives in the building directly beside Cafe Basimta, was handing out cookies to build goodwill.

“It’s very sad, especially during the Three Weeks,” she said, referring to the mourning period between the 17th of Tammuz and Tisha B’Av, when Jews commemorate the destruction of both Temples, a destruction rabbinic tradition attributes to baseless hatred among Jews. “This is just bad energy during a time that calls for positive energy.”

Outside, a long line of coffee fiends waited their turn to choose from an extensive drinks menu, as Ben David greeted customers and monitored the demonstration.

There were no visible signs of the cafe’s affiliation with Jews for Jesus. But Ben David confirmed that the organization owns the building and the cafe, which joins a growing network of similar outposts across the country. He said he is aiming to strike a balance between missionary work and just offering a pleasant place to work or meet.

“Everyone accuses us of that,” Ben David said about proselytizing. “The Jesus goal is not completely out, but it’s not front and center.”

Jews for Jesus is a flagship organization of the diffuse movement of Messianic Judaism, which believes in the divinity of Jesus while claiming to practice Judaism — an overlap that no denomination across the Jewish world accepts as compatible. While hard numbers about how many Israelis hold Messianic beliefs are scarce, both Messianic leaders and their critics believe the number is growing. Last year, one of the two Israeli embassy workers killed in an attack outside the Capital Jewish Museum in Washington, D.C., came from an Israeli Messianic family.

In 2024, Jews for Jesus appointed a member with an Israeli background as its CEO for the first time, and the Israeli branch of the global organization took in roughly $6 million in revenue that year, supporting a local staff of 60. On its website, it solicits donations for its Israel work, including, in one December 2025 appeal, $225,000 to launch a coffee shop and ministry center in Haifa, which it called a “welcoming space where Israelis can encounter the hope of Yeshua,” the Hebrew name for Jesus.

Ben David has worked with Jews for Jesus for more than two decades. He was born in Israel and came to believe in the divinity of Jesus as a young adult, together with his wife, around the time of his stint in the army, where he served as an Orthodox rabbi. He has a master’s degree from a Messianic seminary and once helmed training for missionary staff in Israel, according to Jews for Jesus’ website, which says he “now leads our work in Jerusalem, bringing the gospel back to the city where he first believed.”

Missionary activity is not illegal in Israel, with the exception of proselytizing to minors without their parents’ consent and offering religious conversions in exchange for a material gift. But many Israelis believe that it is, in a reflection of the deep cultural norms in Jewish communities.

Or LeAchim says it is planning a future protest that will focus more squarely on Cafe Basimta’s missionary ambitions.

“We are planning to hold a massive protest there soon — involving thousands of people — on a weekday,” said Rabbi Binyamin Vulcan, the group’s head of counter-missionary activities. “In the meantime, we are trying to get the place shut down through the municipality.”

Ben David said Jews for Jesus, anticipating such a response, bought Basimta’s building instead of renting it from a landlord who could be susceptible to a pressure campaign. At the same time, he insisted he didn’t understand the uproar.

“If Jesus is the Jewish Messiah,” Ben David said, “what could be more Jewish than believing in Jesus?” As for the missionary label, he insists the cafe is about more than just theology: “We don’t put crosses in our espresso,” he said.

Klugger said he is mystified about why the same secular Jerusalemites who are uncomfortable with the growing haredi character of the city are willing to buy coffee from someone who wants them to stop being Jewish altogether.

“If you don’t want haredim influencing your children,” he said, “you also can’t want missionaries influencing your children.”

Some Shabbat customers, meanwhile, say they have heard the warnings and aren’t swayed — for them, who owns the cafe is beside the point.

“I’m not going to convert because of the coffee, unless it’s really good coffee, then maybe,” said Lior Stern, who drove from the Tel Aviv area to support the cafe after hearing about the protests. “It could be Buddhist, it could be Muslim, it could be Jewish, it could be Christian. That’s not the point. The point is freedom.”

This article originally appeared on JTA.org.

The post A Jerusalem cafe became a symbol of secular defiance — until Israelis learned it was run by Jews for Jesus appeared first on The Forward.

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Prize-winning journalist Amir Tibon is moving back to the kibbutz where he and his family survived Oct. 7

(JTA) — “To be a liberal Zionist, it’s quite a lonely place,” said Amir Tibon, the Israeli journalist whose memoir “The Gates of Gaza” is one of the defining books of the Oct. 7, 2023, Hamas attack on Israel.

“Lonely” is relative, of course. Tibon’s story of how he, his wife Miri and their young daughters hunkered in a safe room as Hamas gunmen overran their kibbutz in southern Israel, and how his parents — Maj. Gen. (ret.) Noam Tivon and Dr. Gali Mir-Tibon — rushed into the war zone on a mission to save them, has made him one of the best-known survivors of the carnage.

In an interview, he described the outpouring of support his family received from fellow Israelis and American Jews, and the letters he gets weekly from people inspired by his book.

But Tibon, the opinion editor for the left-wing Israeli daily Haaretz, was speaking about a political reality. In the 33 months since Oct. 7, Israeli society has moved to the right, while the global left has turned Israel, its government, its people and its supporters into pariahs. That makes Tibon an inconvenient figure in both camps: too left for the Zionists, too Zionist for the left, and an eyewitness to events — acts of butchery on one side, security lapses on the other — that both would rather forget.

Meanwhile, even as he feels like a beleaguered minority, he remains committed to a vision of coexistence. “The one thing that is not changing: In this land, you have about 50% Palestinians or Arabs — some of them civilian citizens of Israel — and 50% Jews,” he said. “What do we do? How do we live together in this land? I think that question is not going anywhere.”

On July 28, at the National Library of Israel in Jerusalem, Tibon will receive the 2026 Sami Rohr Prize for Jewish Literature for his memoir, subtitled “A Story of Betrayal, Survival, and Hope in Israel’s Borderlands.” The $100,000 award, established 20 years ago by the family of the late American real estate developer, philanthropist and Holocaust survivor, is presented annually to an emerging author “who demonstrates the potential to make ongoing contributions to Jewish literature.”

In “The Gates of Gaza,” published in the fall of 2024, Tibon weaves his family’s rescue story with a wider history of Kibbutz Nahal Oz and the Gaza border communities and an account of the intelligence and policy failures that left them undefended. The book has also won the National Jewish Book Award, the Wingate Prize and the Bernstein Prize, and has been translated into Hebrew, German, French, Romanian, Italian and Hungarian, with a Spanish edition on the way.

The Rohr prize, Tibon said, arrives at a moment when he feels a duty to keep Oct. 7 in view. “It means that we are not forgetting Oct. 7,” he said of the prize. “We are not allowing anyone to minimize, deny, justify or otherwise just ignore that day and its place in history. There are very powerful forces that are trying to shift the conversation away from that day for various reasons. And by choosing this book, I think the judging panel is doing the opposite: It’s once again putting a spotlight on that day, and on everything that has changed because of it.

Since the attack, Tibon and his family have lived as evacuees in Kibbutz Mishmar HaEmek in northern Israel. In August, nearly three years after the invasion, they and other evacuees plan to move back home to Nahal Oz and join those who have already come back. Fifteen civilians from the kibbutz were killed on Oct. 7, and eight were taken to Gaza as hostages. More than 50 Israeli soldiers and security personnel were killed in the battle for the kibbutz and at the adjacent army base.

The return, he said, is “still a difficult, complicated situation on many levels — security, resources and just kind of the mental part of it.”

Counting his family, roughly two-thirds of the community who lived there before the attacks will soon be living there.

“I’m not sure everybody who is returning is definitely going to stay,” he said. “I think this is a test we still have to see — how is life going to look for families, what’s going to be the security situation, how much the education and health care and transportation and other government services are going to be high quality. These are all open questions. But we’ll see about all of these things.”

His daughters, Galia, 6, and Carmel, four and a half, have absorbed more in the last three years than any child should. “The kids here grow up too fast,” he said. “They understand a lot of what has happened — Oct. 7, the war with Gaza, the experience of having to leave your home, and then the subsequent Hezbollah and Iran wars. Unfortunately they understand pretty much everything.”

Between the book and a 2025 documentary based on his story, “The Road Between Us: The Ultimate Rescue,” Tibon has become one of the most recognizable faces of Oct. 7 — a status he wears uneasily.

“I don’t see myself as a spokesperson for anyone,” he said, pointing to others whose books have resonated widely, including the former hostage Eli Sharabi and Rachel Goldberg-Polin, Her son, Hersh Goldberg-Polin, was abducted by Hamas from the Supernova music festival on Oct. 7. Hersh was slain by his captors after surviving for nearly 11 months in captivity.

Even within his own tiny community, Tibon said, “every story is different.” Nahal Oz has 450 residents. “Each family has its own story from that day.”

But the reception for the book means he has had an impact on how people remember and discuss Oct. 7.”Tens of thousands of people around the world have read this book,” he said, and he still hears from readers weekly. “Most of them are very supportive and uplifting, but there’s also criticism, and I’m happy for that as well.”

Some of that criticism comes from the left, from those who feel his story of Israeli suffering crowds out attention that should be focused on the tens of thousands of Gazans killed in the war and the million-plus who have been displaced. Tibon doesn’t flinch from the argument that the war has been catastrophic for Palestinians — he has said so in print, repeatedly. And he remains a harsh critic of the Netanyahu government, which he feels has extended the war in part to keep its hold on power.

But he insists that Hamas’ culpability for all that followed cannot be erased: “This war never would have started without Oct. 7. That’s just a fact,” he said. “And that day, it was a catastrophe for Israelis, and it was just as much a calamity for the Palestinians.”

Tibon said he is less worried about the activist left’s hostility toward Israel than he is about the mainstream turn in U.S. public opinion. “Today 60% of Americans have a negative view of the country,” he said, “and nobody is going to convince me that 60% of Americans is antisemitic and supports BDS.”

The Netanyahu government, he said, has been “a godsend, a gift from the heavens, for the far left in America,” which prefers to point to Netanyahu and his far-right ministers, Itamar Ben-Gvir and Bezalel Smotrich, rather than Israelis like Tibon’s family and the other residents of Nahal Oz who still yearn for peace.

But he warns fellow supporters of Israel against making the opposite mistake, and defending the Israeli government from justified criticism. “If you’re saying Netanyahu is immune from criticism and cannot be separated from Israel, you just made Zohran Mamdani’s day,” he said, referring to the anti-Israel New York City mayor.

Tibon is blunt about what he sees as an Israeli government strategy of trying to move on from Oct. 7. “The government would very much like to erase Oct. 7 from public memory,” he said, “or at least to frame it in terms that are very favorable for them, and make it smaller than the war writ large.”

Given the security failures on that day, Tibon remains flabbergasted that Netanyahu’s government has survived the almost three years since.

He argues Israel abandoned its founding doctrine of short, decisive wars for long, inconclusive ones in Gaza, Lebanon and Iran that served the coalition’s survival more than the country’s security: “They did not defeat Hamas. They did not defeat Hezbollah. They did not defeat Iran. But they managed to survive a full term,” he said.

Not everyone who lived through what Tibon’s family did has landed where he has politically. But while acknowledging the sharp political shift to the right in Israel since Oct. 7, he says it’s not just the left that remains “disgusted” with the government. Friends across the spectrum who served hundreds of days in reserve duty are appalled, for example, by legislation sheltering approximately 72,000 haredi Orthodox yeshiva students from the draft.

That contradiction, he said, is why figures like Avigdor Liberman, Naftali Bennett and Gadi Eisenkot — politicians critical of Netanyahu but hardly doves — are “ascendant right now.”

Asked if he’s changed his own mind about anything since Oct. 7, Tibon didn’t hesitate: “I’ve become more pessimistic.” Then, he catches himself. “If we succumb to total pessimism, then what’s the point of being here at all?”

If there is hope, he said, it has come from community, family and routine. He calls Mishmar HaEmek “a wonderful kibbutz” that “opened their hearts and their home.” Miri resumed her work with autistic children, now in Afula, a city in northern Israel. He went back to Haaretz and wrote the book. “It gives you a sense of purpose and meaning and something to get up for in the morning,” he said. He has also found purpose over the past three years in visiting the families of soldiers who died defending Nahal Oz or fell later in Gaza or Lebanon — “many dozens” by now. “I keep in touch with many of them,” he said. “There is no release from this.”

He is also grateful to the American Jewish organizations and synagogues, many from the Washington, D.C.-area where he and Miri once lived, for an outpouring of support that began on Oct. 8 and hasn’t let up.

“I also find a lot of reasons for hope within my own family — to see my daughters, how they’re growing and overcoming this trauma and becoming independent and strong every day — and to see my community, the people of Nahal Oz, who are doing a little bit every day to make things better and to overcome what happened.

“And I want to be optimistic that just as we are able to rebuild Nahal Oz now, and rebuild our life over there, we will also rebuild the country and put it on the right track.”

This article originally appeared on JTA.org.

The post Prize-winning journalist Amir Tibon is moving back to the kibbutz where he and his family survived Oct. 7 appeared first on The Forward.

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With anti-Arab campaign ad, Netanyahu stoops to new moral and political lows

Israeli election campaigns have often been ugly. They have featured exaggeration, fearmongering and outright deception. But even by those standards, the first major campaign advertisement by Prime Minister Benjamin Netanyahu’s Likud party, posted on Netanyahu’s X account on Tuesday, managed to shock much of the country.

The AI-generated video depicts former military chief Gadi Eisenkot, who has become the standard-bearer for the opposition, walking through a sunlit field toward a young Jewish man before passing him by to embrace Mansour Abbas of Ra’am, the United Arab List, instead.

The young man looks strikingly like Eisenkot’s son, Gal, who was killed fighting in Gaza in late 2023 — although Likud insists he isn’t meant to. Strictly speaking, there is enough difference to sustain the protestations. The young man has longer, wavier hair than Gal Eisenkot did — just enough, perhaps, to preserve plausible deniability. Yet almost everyone I know believed they were watching a father joyfully approaching his slain son, seemingly restored to life, only to ignore him in favor of an Arab political leader at a time when Arab political participation in Israel is particularly contentious.

The only possible explanation: Likud wants their campaign to be as mean as possible. Or perhaps that they believe that anything that creates a buzz — and therefore distracts from the governing coalition’s disastrous and controversial policies, including a wildly unpopular recent legislative blitz — is a good thing.

And buzz there is. The perception that a father’s personal loss had been weaponized for electoral gain struck many as a line that simply should not be crossed. “This is Netanyahu, and this is his machine of incitement”, wrote Einav Zangauker, whose son was held hostage in Gaza by Hamas, on social media. “This isn’t politics,” Zangauker added, but rather “an attack on a bereaved father and an assault on his dignity. It is the lowest of the low.”

“I turn to elected representatives, activists, and all candidates from all parties, and demand that you do not cross red lines. Do not turn rivals into enemies,” Israeli President Isaac Herzog said. “I call on the people of Israel, in a clear voice: Remember that elections are not a civil war.”

But even if one puts aside the controversy surrounding the young man altogether, the advertisement remains deeply troubling. It is, at its core, an exercise in incitement against Ra’am — and, by extension, against the very idea that Arab citizens may legitimately participate in governing Israel.

Abbas himself accused Netanyahu of “trying to incite between different parts of society”; about a fifth of Israelis are Arab, and the ad was obviously trying to delegitimize collaboration with the parties who generally represent them.

From Likud’s perspective, that too is logical — so long as they ignore the goal of Israel remaining a democratic country in which component ethnic groups live in harmony. It’s logical because Arab parties have always been part of the opposition to Likud and the chances are high that Eisenkot might need them, even passively, to successfully craft a coalition after the Oct. 27 election.

This isn’t just dangerous. It ignores the essential role that Arab parties have played in building toward a strong Israeli future.

Ra’am, under Abbas, has been the most integrationist Arab party Israel has ever seen. Abbas broke with decades of Arab political orthodoxy by arguing that Arab citizens should seek influence through practical cooperation with whichever Zionist government Israelis elected. He has repeatedly recognized Israel as the nation-state of the Jewish people while demanding full equality for its Arab citizens.

Whatever one thinks of his politics, these choices have represented one of the boldest experiments in Jewish-Arab partnership since the state’s founding.

That experiment briefly succeeded. Ra’am joined Naftali Bennett and Yair Lapid’s coalition in 2021 and demonstrated that Arab participation in government could become something ordinary rather than revolutionary.

More awkward still for Likud, Netanyahu himself spent some weeks after the 2021 election attempting to persuade Abbas to support — or even participate in — his own coalition. Those negotiations failed for one principal reason: Far-right firebrand Bezalel Smotrich — now Netanyahu’s finance minister — refused to countenance a government dependent on an Arab party. Without Ra’am, Netanyahu lacked a majority.

It is therefore surreal to portray Eisenkot’s willingness to work with Ra’am as somehow beyond the democratic pale, when not so long ago, Netanyahu himself tried to do precisely the same thing.

Nor should anyone pretend that Arab parties suddenly became relevant because of Eisenkot. Since the emergence of today’s political blocs, Arab parties have almost invariably belonged to the anti-Likud camp. Any center-left coalition aspiring to govern has depended, directly or indirectly, on their parliamentary support. That is not a distortion of Israeli democracy. It is one of its enduring structural realities.

Which brings us to the larger significance of this episode.

Many Israelis have long predicted that this Likud campaign would barely concern policy at all. They expected, instead, an effort to delegitimize any prospective change government by portraying it as illegitimate because it relied on Arab parties. They expected renewed attempts to cast Arab political participation as inherently suspect. They expected emotional manipulation to substitute for argument and personal attacks to eclipse serious debate. Some feared renewed efforts to discourage Arab turnout and disqualify Arab parties from the ballot.

That appears to be exactly what they’re getting.

The remarkable thing is not merely that Likud produced this advertisement, but that doing so was effectively its first act of the campaign, which kicked off after the Knesset recently went into recess.

Before voters had heard competing visions for Israel’s economy, security or diplomacy, the country’s governing party chose to launch its campaign by inflaming fears about Arab political participation while employing imagery that countless Israelis immediately interpreted as mocking one father’s unbearable personal loss.

By the next day, competing ads using a similar aesthetic were put out by opponents of Netanyahu. One depicted Netanyahu on a similar field running past a soldier to hug a Haredi politician holding a sign that says — as many Haredi anti-draft protesters chant — “we’d rather die than serve.”

One reason AI is so attractive to political strategists is because it blurs responsibility. Images can be carefully engineered to evoke a conclusion while remaining just different enough to deny that such a conclusion was ever the intention. The technology offers something every spin doctor craves: emotional impact coupled with plausible deniability.

“I do not think we can allow this to continue,” lamented David Lau, a former chief rabbi of Israel, who has served in the military. “We must stop all these disputes, all this talk, and all these behaviors. This path does not lead to building anything. It does not lead to peace. It is a bad path, and I am even more concerned about the next generation.”

It is entirely possible that this advertisement will prove to have established the moral tone of the campaign. Israel deserves better.

The post With anti-Arab campaign ad, Netanyahu stoops to new moral and political lows appeared first on The Forward.

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