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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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My grandmother Eva Schloss survived Auschwitz. She would not be silent about America today.
(JTA) — Back in 2016, my Oma, Eva Schloss, made international headlines for comparing President Donald Trump and Adolf Hitler. As a child, she lived through the rise of fascism, a pattern she was nervous to see echoed in the United States. She fled from Austria to Amsterdam, only to be deported to Auschwitz with her entire family; she ultimately survived Auschwitz with only her mother — my great-grandmother. She devoted her life to Holocaust education, and she refused to back away from making these comparisons.
My Oma was famous not only for being a Holocaust educator but also because of who her mother married after the war — Otto Frank, Anne Frank’s father, whose entire family had been murdered. She passed away just a month ago, and I believe it is my responsibility to ensure that her message lives on.
That is why I am saying that it is a shameful disservice to both her memory and Anne Frank’s for the United States Holocaust Memorial Museum to call comparisons between ICE violence and the Holocaust “deeply offensive.”
The museum was responding to Minnesota Gov. Tim Walz’s comments urging ICE to leave his state. “We have got children in Minnesota hiding in their houses, afraid to go outside. Many of us grew up reading that story of Anne Frank,” he said. “Somebody is going to write that children’s story about Minnesota.”
I believe he is right. Remembering the Holocaust does not mean waiting for gas chambers before we speak. It means recognizing how ordinary policies — immigration bans, detention regimes, and mass deportations — prepare the ground for mass violence. These are through lines in history. My grandmother spoke because she recognized these patterns as they emerged. Remembering the Holocaust means we need to compare, draw analogies, and recognize how these patterns shift over time — so we can disrupt them before they take hold again.
But the widespread use of Holocaust analogies right now overlooks some key context. Treating ICE’s violence as analogous to the Holocaust risks obscuring the fact that white supremacist violence is deeply embedded in U.S. history itself. Nazi ideology did not emerge in a vacuum; it was partly shaped by American precedents. The notion of Lebensraum (“living space”), a key tenet of Nazi ideology, was inspired by the American notion of Manifest Destiny, as noted by the USHMM itself. The Nuremberg laws targeting Jews were modeled on America’s own racial segregation laws.
When Donald Trump speaks of “bad genes” in relation to immigrants, it’s easy to draw a through line from the American eugenics program of the early 20th century, through Nazi racial ideology, to the actions taken by ICE today. Instead, we should look at contemporary white supremacy in context, as part of an ecosystem of racist and authoritarian movements, influenced by both American and German ideas.
My Oma spoke out for immigrants and refugees because she lived through her family’s death and suffering as a result of countries refusing to open their borders to people fleeing Nazi territory. Trying to escape, running from embassy to embassy, my Oma’s family submitted one last application to move to Australia — but it was denied. She wrote: “It’s almost unbearable to think how much that denied visa application changed our lives,” leading to the death of her father and brother. Over the past nine years, we have seen the near-total collapse of the U.S. asylum and refugee system. My Oma knew that the more borders close, the more children would be stranded in violent and dangerous situations, just like what happened to her younger self and to Anne Frank.
It is unacceptable for the USHMM to distort my family’s history and silence people speaking out about the persecution of others. Many of the same communities who were murdered alongside my Jewish family by the Nazis — including Black, Brown, trans, Indigenous, Romani, queer, and disabled people — are the same groups being targeted directly by this administration.
For those of us who are descendants of Holocaust survivors, remembering our history means refusing to stand idly by as Holocaust memory is misused to downplay the abductions and killings of our neighbors and to falsely justify violent border restrictions. The USHMM is justifying an approach that leans on fear and oppression, which does nothing to protect Jews or anyone else. Instead, we must insist on a world that truly believes, as the Jewish immigration justice organization that I belong to says, “Never again for anyone.”
By condemning these comparisons, the USHMM is not safeguarding Holocaust memory — it is policing historical memory so that it applies only to certain groups, stripping it of its power as a universal warning against dehumanization and state violence. Instead, let’s call out white supremacy and build a society that values our collective safety.
When I was coming home after my grandmother’s funeral in England last month, I was nervous that I might not be let into the country because I know that many immigrants, including green card holders like myself, have been denied entry. Even knowing that my privileges would likely protect me, I felt scared. And that’s exactly what the government is trying to do — make all immigrants (no matter our status) live in fear.
When I think about my Oma, I remember who changed the course of her life: the many members of the Dutch resistance who broke the law to hide her, and the one who followed the law to inform on her.
Now is the time to ask ourselves: which one do we want to be?
This article originally appeared on JTA.org.
The post My grandmother Eva Schloss survived Auschwitz. She would not be silent about America today. appeared first on The Forward.
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Credit Suisse had many more bank accounts with Nazi ties than previously known, investigation finds
(JTA) — The financial services company Credit Suisse had hundreds more bank accounts with Nazi ties than it had previously revealed, a new investigation reported this week.
The findings were discovered when independent investigators audited UBS, the Swiss bank that acquired Credit Suisse in 2023.
“What the investigation has found to date shows that Credit Suisse’s involvement was more extensive than was previously known, and it underscores the importance of continuing to engage in research efforts about this horrific era of modern history,” Neil Barofsky, a lawyer overseeing the inquiry, testified before the Senate Judiciary Committee Tuesday.
Barofsky’s report found 890 accounts potentially linked to Nazis: 628 individuals and 262 legal entities.
The investigation also found that Credit Suisse provided support to the “ratlines” that enabled Nazis to escape Europe and enter Argentina, opening and maintaining accounts for the Argentine Immigration Office.
Specifically, Barofsky said in his testimony, Credit Suisse provided funds “to finance bribes, obtain fraudulent travel documents, and pay for living expenses and transportation for fugitives, including perpetrators of the Holocaust.”
Barofsky’s investigation into UBS also found multiple previously unreported instances of the forced sale of property owned by Jews during the Holocaust. It also found that Credit Suisse held accounts for the German foreign office during the Holocaust, which dealt with the deportations of Jews.
Last May, Argentina declassified more than 1,800 documents related to the ratlines at the behest of the Simon Wiesenthal Center, named for the late Nazi hunter. Barofsky’s research into Credit Suisse’s involvement in the ratlines is ongoing, he said.
The findings represent a potentially explosive capstone to years of investigation into Credit Suisse’s Nazi ties.
Jewish organizations have long claimed that in addition to playing a key role in financially supporting Nazi Germany, Credit Suisse has held onto money looted from Jews long after the war. In 1999, the Swiss bank paid Jewish groups and Holocaust survivors a settlement of $1.25 billion in restitution for withholding money from Jews who had tried to withdraw their funds.
In 2020, the Simon Wiesenthal Center, a Jewish advocacy group, alleged that the bank had also hidden information about its ties to Nazis who fled to Argentina.
The bank hired Barofsky the following year to investigate its record but fired him in 2022, angering U.S. lawmakers including Sen. Chuck Grassley, now chair of the Senate Judiciary Committee. In 2023, as the top Republican on the Budget Committee, Grassley charged that Credit Suisse was obfuscating its Nazi ties, saying, “When it comes to investigating Nazi matters, righteous justice demands that we must leave no stone unturned. Credit Suisse has thus far failed to meet that standard.” Barofsky was soon rehired.
Tuesday’s hearing grew heated when Barofsky said the bank was still interfering with his investigation. He argued that his investigation could not be completed without access to 150 documents related to a 1998 restitution settlement between UBS and Holocaust survivors, which Barofsky says may contain the names of specific account holders he is investigating.
Robert Karofsky, president of UBS Americas, alleged Tuesday that giving Barofsky access to those documents could violate attorney-client privilege.
“Materials from the 1990’s are not within the scope of the Ombudsperson’s oversight, which is meant to be focused on Credit Suisse’s history and World War II-era conduct,” Karofsky said.
Still, Barofsky said, his report will be incomplete without those documents.
“I will be unable to provide assurance in my final report that the investigation has truly left no stone unturned,” he said.
The post Credit Suisse had many more bank accounts with Nazi ties than previously known, investigation finds appeared first on The Forward.
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Former Moscow rabbi says he rebuffed proposal to convert a million Russians discussed in Epstein files recording
(JTA) — When newly released audio recordings revealed former Israeli Prime Minister Ehud Barak discussing mass conversion and selective immigration with Jeffrey Epstein, disgraced financier and the convicted sex trafficker, the reaction in Israel was swift and deeply political.
Israel’s current prime minister, Benjamin Netanyahu, accused Barak of seeking to “select” Jews for immigration and charged that Israel’s political left was trying to “replace the people” after failing at the ballot box — an echo of contemporary conspiracy theories about immigration that appear to have been treated as a serious idea at the time.
The recordings, released this week as part of the U.S. Justice Department’s latest disclosure under the Epstein Files Transparency Act, capture Barak in a wide-ranging conversation with Epstein, who died in federal custody in 2019. The audio appears to date to around 2013, when Barak — a longtime leader in the liberal Labor Party — was 71 years old and transitioning into the private sector.
In the recording, Barak argues that Israel should weaken the Orthodox rabbinate’s control over conversion and open the door to large-scale conversion as a demographic strategy.
“We have to break the monopoly of the Orthodox rabbinate — on marriage and funerals, the definition of a Jew,” Barak says. “Open the gates for massive conversion into Judaism. It’s a successful country. Many will apply.”
Over more than three hours, Barak speaks candidly about population trends in Israel, the West Bank and Gaza, warning that without a two-state solution, Jews could lose their demographic majority.
“It will be an Arab majority,” Barak says of the territories. “It’s a collective blindness of our society.”
Barak also expresses concern about the growing proportion of Arab citizens within Israel, noting that Arabs made up about 16% of the population four decades ago and roughly 20% today. He contrasts that growth with the ultra-Orthodox Jewish population, which he says is expanding more rapidly.
As a counterweight, Barak proposes immigration, conversion and minority inclusion. He praises the Druze and Christian minorities as highly integrated and points to immigrants from the former Soviet Union as prime candidates for conversion.
“We can control the quality much more effectively, much more than the founding fathers of Israel did,” Barak says. Referring explicitly to immigration from North Africa, he adds: “They took whatever came just to save people. Now, we can be more selective.”
Barak lauds the post-Soviet aliyah of the 1990s, which brought more than 1 million Russian-speaking immigrants to Israel, and says the country could “easily absorb another million.” He recounts telling Russian President Vladimir Putin that Israel about this idea and joking about mixed Russian-Israeli names in the military as evidence of rapid integration.
The remarks drew sharp criticism from Pinchas Goldschmidt, who spent more than three decades leading Moscow’s Jewish community before leaving the country after Russia’s invasion of Ukraine in 2022. In an interview, Goldschmidt said the recording echoed conversations he encountered repeatedly during his years in Russia.
“I spent 33 years in Moscow, and there was talk like this,” Goldschmidt said. “Not necessarily among the heads of the agencies dealing with aliyah, but among employees and officials who felt this was their opportunity to stop Israel from becoming a Levantine country.”
Goldschmidt said those attitudes occasionally surfaced in direct encounters with Israeli political figures. He recalled a meeting with former Israeli minister Haim Ramon, who asked whether Orthodox rabbinical courts could convert large numbers of non-Jewish immigrants from the former Soviet Union.
“He came to me with a number,” Goldschmidt said. “He mentioned 100,000.”
Goldschmidt said his response was categorical. “Halacha doesn’t speak in numbers,” he said, referring to Jewish law. “There is no number on the top and no number on the bottom. Halacha speaks about standards and conditions. If 1 million people are ready to convert according to Jewish law, then we will convert 1 million people. And if they are not ready, we will not convert even one.”
Goldschmidt said the meeting took place after Ramon had left government following a sexual misconduct scandal but emphasized that it was not a casual exchange.
“It was more than a conversation,” he said. “It was not a conversation over tea. If he came to see me officially, with a question like that on the table, then it meant something.”
For Goldschmidt, Barak’s claim in the recording that he discussed such matters with Putin was particularly striking. “Why do you have to speak to Putin about converting a million Russians?” he asked. “People can leave Russia without permission. The person he needed to speak to was me.”
Goldschmidt said Barak’s framing of conversion and immigration would be widely perceived in Israel as offensive. “Anyone from Middle Eastern backgrounds would hear this whole conversation as extremely racist,” he said. “And anyone who is traditional or religious would also find it very offensive.”
In his comments, Netanyahu also said Barak’s close relationship with Epstein proved that Epstein did not work for Israel or its intelligence services, saying it would make no sense for an Israeli asset to be closely associated with one of the government’s most vocal opponents.
Barak’s ties to Epstein — including repeated meetings years after Epstein’s 2008 conviction — have been reported previously, and there is no evidence of criminal wrongdoing by Barak.
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