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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Temple Israel was my home — and what I learned there can help us get through this difficult moment

Temple Israel has long been a staple of the Detroit Jewish community — and in many ways, it has been a cornerstone of my own life. My connection to that synagogue stretches back to my earliest musical memories.

My first voice teacher, in 8th grade, was the wife of Temple Israel’s cantor, Neil Michaels. As a teenager, I sang in their choir, the Teen T’filah Team, where I was first exposed to the music of the Reform movement and where I first experienced the use of instrumentation in services. It was there that I first learned the song Kehilah Kedoshah by Dan Nichols, a piece I now frequently sing with our own East End Temple choir. As a high school student, I even sang alongside the cantors there during High Holiday services. Throughout childhood I remained close with all three of Rabbi Paul Yedwab’s children, as we attended school together, were in theatre together, and travelled to Israel together.

Temple Israel is where my mother studied for her adult bat mitzvah which was officiated by Rabbi Harold Loss. And it was Temple Israel that took me on my first and second trips to Israel — experiences that profoundly changed the trajectory of my life, deepening and reframing my relationship with Judaism, and ultimately inspiring me to devote my life to the Jewish people. I still vividly remember our 2010 Teen Mission to Israel, led by Rabbi Josh Bennett. On that trip, I realized something transformative: that clergy could be more than just symbolic exemplars of a community, but also fun, adventurous, relatable, deeply present in the lives of young people, and powerful influences on their willingness to engage in Jewish life.

That trip had an unquantifiable impact on me. It was on that drive home from the airport that I decided Judaism needed to once again become a more central part of my life. Two weeks later, for my senior year of high school, I made what felt at the time like a radical decision: I transferred from West Bloomfield High School to the Jewish Academy of Metropolitan Detroit (now the Frankel Jewish Academy).

During that year, I began seriously exploring whether I might pursue a career in the cantorate. I arranged an off-campus internship that allowed me to compare and contrast the life and role of the cantor in both the Conservative and Reform movements. Once a week, I studied privately with Cantor Meir Finkelstein at my family’s Conservative congregation, Shaarey Zedek, and another day each week, I studied with Cantor Michael Smolash at Temple Israel. Aside from my internship, my favorite class that year was a course called Denominational Differences, co-taught by rabbis from the Orthodox, Conservative, and Reform movements — including two of my own beloved rabbis, Aaron Starr (Shaarey Zedek) and Josh Bennett (Temple Israel). In fact, that very subject eventually became the topic of my master’s thesis in cantorial school.

Needless to say, it is unlikely that I would be standing here today as your cantor were it not for the profound influence that the Metro Detroit Jewish community—and Temple Israel in particular—had on me throughout my childhood.

It is for this reason that yesterday’s news struck me so deeply. Learning of antisemitic attacks in the news is always painful and disturbing. Yet, as the frequency of these attacks across the globe becomes evermore pervasive, it’s difficult not to become slightly jaded or emotionally hardened — a natural coping mechanism to deal with ongoing trauma. People are not meant to live in a state of perpetual anxiety and hypervigilance.

But yesterday’s attack on Temple Israel shook me to my core. It is impossible not to experience antisemitism differently when it touches your own community. Realizing that one of my childhood synagogues was the target of a terrorist attack feels surreal. We know intellectually that terrible things happen in the world — but we rarely expect them to happen to us. We must, therefore, remain forever mindful that tragedy is always personal to someone.

Even amid this frightening event, I am profoundly grateful for the brave security personnel at Temple Israel — especially their director of security, Danny — who quite literally put his life on the line to protect everyone inside the building, including the 106 preschool children and teachers who were in class at the time. We pray for the swift and complete physical and emotional healing of those officers, and we hold them in our hearts. It is truly miraculous that no civilians were injured during this attack. And the outpouring of support from the broader Metro Detroit community has been extraordinary — especially from our non-Jewish friends and neighbors who did not hesitate to help in our time of need.

We are particularly grateful to the Chaldean (Iraqi-Christian) community who opened their homes and businesses to shelter those fleeing the scene. The Chaldean-owned Shenandoah country club, museum, and cultural center across the street immediately welcomed and protected those seeking refuge. The fact that Shenandoah — the largest Chaldean community center in the United States — stands directly across the street from Temple Israel — the largest Reform synagogue in the United States — is no coincidence. It reflects the deep personal and communal ties between our communities.

When I was a student there, West Bloomfield High School was comprised of roughly one-third Jewish and one-fifth Chaldean students. Our communities shared classrooms, neighborhoods, friendships — and often cultural similarities. Both Jews and Chaldeans are Middle Eastern peoples whose identities weave together religion, culture, and ancestry. Both communities carry histories shaped by persecution and resilience. Both place profound emphasis on family, education, and tradition. In fact, back home I became somewhat known as the Chaldean community’s Jewish wedding singer, singing at numerous Chaldean churches as the bride walked down the aisle.

In moments like this, we see those shared bonds revealed in the most powerful of ways. I have no doubt that from this tragic incident something meaningful will emerge: our communities will grow stronger, more resilient, more deeply connected, and even more outspokenly proud of our identities. Hatred seeks to isolate and intimidate, but solidarity, courage, and compassion remind us that we are never alone. When neighbors protect neighbors, when communities stand together in the face of fear, we transform even the darkest moments into opportunities for unity, strength and hope.

Olivia Brodsky is the cantor and co-clergy of East End Temple in Manhattan.

The post Temple Israel was my home — and what I learned there can help us get through this difficult moment appeared first on The Forward.

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California Education Department Sues Oakland School District Over Alleged Refusal to Enact Antisemitism Reforms

Californians protesting outside the Department of Education in Sacramento. Photo: ZUMA Press Wire via Reuters Connect

California is suing one of its own publicly funded school systems, the Oakland Unified School District (OUSD), accusing its officials of refusing for several years to address antisemitism and protect the civil rights of Jewish children being subjected to abuse by both their peers and teachers.

Filed by the state’s Department of Education on March 5, the complaint alleges that OUSD’s superintendent never followed through on “corrective actions” decreed by the department to correct a hostile environment which produced “multiple complaints of antisemitism.” One of the measures called for issuing a letter to parents that “condemns antisemitism” while outlining OUSD’s efforts to combat it. The state charges that the superintendent, Dr. Denise Saddler, ignored its directive, a legal obligation as a state entity and recipient of public funds.

“No law or regulation grants OUSD the discretion to disregard or delay prompt implementation of the corrective actions mandated,” the complaint says. “Unless this court grants the relief requested, respondent OUSD will continue to fail and refuse to perform its legal duties.”

The lawsuit continues a dispute between the department and OUSD which began last year when, amid a flood of Jewish students leaving the district, the agency found OUSD guilty of antisemitic discrimination which affected both students and staff. In one incident, the district allowed the presentation of a map, prepared in support of Arab American Heritage Month, which did not include Israel. Speaking to The Oaklandside, a local newspaper, in October, an OUSD spokesman admitted that was “an oversight,” but by that time it had already happened twice.

California itself is being sued by a coalition of leading Jewish advocacy organizations over its alleged failing to address “systemic” antisemitic discrimination in K-12 public schools.

Led by the Louis D. Brandeis Center for Human Rights Under Law and StandWithUs, the legal action stems from consecutive years of antisemitic abuse perpetrated against Jewish students, parents, and teachers by anti-Zionists at every level of the school system. Court documents shared with The Algemeiner earlier this week revealed new, harrowing accusations of Jews being called “k—kes,” Jewish students being threatened with gang assaults, and K-12 students chanting “F—k the Jews” during anti-Israel demonstrations promoted by faculty.

In one highly disturbing incident described in the legal complaint, fifth graders from the OUSD were filmed by the teacher saying “Another major thing that I’ve learned is that the Jews, the people who took over, basically just stole the Palestinians’ land” and “one thing that’s really surprising to me, and that appeals to me is that the US is helping the Jews.” In another incident, the Oakland Education Association confected a curriculum in which the intifada — which refers to two prolonged periods of terrorism in which Palestinians murdered Israeli civilians — was taught to third graders as a nursery rhyme.

Litigation related to antisemitic incidents in California K-12 schools surged following Hamas’s Oct. 7, 2023, massacre across southern Israel, which triggered a barrage of antisemitic hate crimes throughout the US and the world. The list of outrages includes a student group chanting “Kill the Jews” during an anti-Israel protest and partisan activists smuggling far-left, anti-Zionist content into classrooms without clearing the content with parents and other stakeholders.

Elsewhere in California, K-12 antisemitism has caused severe psychological trauma to Jewish students as young as eight years old and fostered a hostile learning environment, according to complaints.

In the Berkeley United School District (BUSD), teachers have allegedly used their classrooms to promote antisemitic stereotypes about Israel, weaponizing disciplines such as art and history to convince unsuspecting minors that Israel is a “settler-colonial” apartheid state committing a genocide of Palestinians. While this took place, high level BUSD officials were accused of ignoring complaints about discrimination and tacitly approving hateful conduct even as it spread throughout the student body.

At Berkeley High School, for example, a history teacher forced students to explain why Israel is an apartheid state and screened an anti-Zionist documentary, according to a lawsuit filed in 2024 by the Brandeis Center and the Anti-Defamation League (ADL). The teacher allegedly squelched dissent, telling a Jewish student who raised concerns about the content of her lessons that only anti-Zionist narratives matter in her classroom and that any other which argues that Israel isn’t an apartheid state is “laughable.” Elsewhere in the school, an art teacher, whose name is redacted from the complaint for matters of privacy, displayed anti-Israel artworks in his classroom, one of which showed a fist punching through a Star of David.

In October, California Gov. Gavin Newsom signed a law which requires the state to establish a new Office for Civil Rights for monitoring antisemitism in public schools at a time of rising anti-Jewish hatred across the US. As previously reported by The Algemeiner, the bill confronted Newsom, a Democrat rumored to be interested in running for US president in 2028, with a politically fraught decision, as it aims to limit the extent to which the state’s ideologically charged ethnic studies curricula, supported by progressives and many Democrats, may plant anti-Zionist viewpoints into the minds of the 5.8 million students educated in its public schools.

Newsom, who has since endorsed the false charge that Israel is an “apartheid” state, approved the measure amid these cross currents, paving the way for state officials to proceed with establishing an Antisemitism Prevention Coordinator, setting parameters within which the Israeli-Palestinian conflict may be equitably discussed, and potentially barring antisemitic materials from reaching the classroom.

Follow Dion J. Pierre @DionJPierre.

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US Jewish Lawmaker Releases Audio of Antisemitic Death Threat

US Representative Max Miller (R-OH) joins House Republican Study Committee members as they hold a press conference to discuss their resolution against hateful political rhetoric on the one-year anniversary of the Butler, PA, shooting of then-candidate Donald Trump, on Capitol Hill in Washington, DC, US, July 14, 2025. Photo: REUTERS/Jonathan Ernst

US Representative Max Miller (R-OH) joins House Republican Study Committee members as they hold a press conference on Capitol Hill in Washington, DC, US, July 14, 2025. Photo: REUTERS/Jonathan Ernst

A Jewish member of the US Congress released audio this week of an antisemitic death threat he says his office received, warning that rising hostility toward Jewish public officials is translating into real-world intimidation and violence.

Rep. Max Miller, a Republican who represents Ohio’s 7th Congressional District, posted an 11-second voicemail sent to his congressional office. In the recording, the caller uses antisemitic language and expresses hope that Miller will be violently attacked, invoking stereotypes about Jews and suggesting he deserves to be killed.

“Just for being a Jewish piece of s—t who thinks they own the world, I hope some f—king Arab motherf—ker jumps out of the bushes and cuts off your f—king head,” a man says in the message. 

Miller said the threat reflects a broader climate of antisemitism that Jewish leaders and pro-Israel advocates say has intensified since the war between Hamas and Israel began in October 2023. 

The congressman, one of the few Jewish Republicans in the House, has said that threats like the voicemail are increasingly common for Jewish lawmakers and contribute to heightened security concerns across Capitol Hill.

Miller has previously faced hostility because of his Jewish identity and support for Israel.

In June 2025, Miller reported that a man displaying a Palestinian flag aggressively confronted him while he was driving in Ohio, shouting “death to Israel,” threatening him and his family, and forcing his vehicle off the road. Authorities later arrested a suspect and charged him with offenses including aggravated menacing and ethnic intimidation.

Miller characterized the incident as an act of antisemitic intimidation and said it underscored the risks Jewish public officials face in an increasingly polarized environment surrounding Israel.

Miller’s decision to release the threatening voicemail this week came the same day that a gunman targeted a synagogue near Detroit, sending shockwaves through Jewish communities across the country.

On Thursday, local and federal authorities say a man rammed a vehicle into Temple Israel in West Bloomfield Township, Michigan before opening fire, prompting a shootout with armed security guards. Authorities said roughly 140 people, including more than 100 children attending a preschool program, were inside the building at the time, but no congregants were harmed due to the rapid response of security personnel. The assailant was killed by the synagogue’s armed security, according to police.

Officials and Jewish organizations described the attack as a stark reminder of the security threats facing Jewish institutions nationwide. Michigan Gov. Gretchen Whitmer condemned the violence and warned that rising antisemitism poses a serious danger to Jewish communities.

Miller said he released the audio publicly to draw attention to what he describes as the increasingly hostile climate facing Jewish Americans and pro-Israel leaders.

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