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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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This isn’t Mark Ruffalo’s first antisemitism controversy
Mark Ruffalo is in the spotlight after facing accusations of antisemitism for his criticism of the Ellison family — but this isn’t the first time the actor has been caught in controversy on this topic.
Last Friday, the actor connected the merger of David Ellison’s Paramount with Warner Bros. Discovery to Israel’s war with Hamas. He called Larry Ellison an “oligarch” due to his financial backing of his son David’s merger using wealth earned from his time at Oracle, which created technology used by the Israeli military. His statements immediately drew criticism, with Paramount leaders accusing Ruffalo of invoking antisemitic tropes.
Ruffalo, a four-time Academy Awards nominee best known for playing the Hulk in Marvel movies, has long been an outspoken advocate for progressive causes — including the Palestinian one.
In 2014, Ruffalo made his first public statements about the Israeli-Palestinian conflict, posting criticisms of Israel’s Operation Protective Edge military operation against Hamas.
He criticized Israel for striking Gaza’s el-Wafa hospital, writing that, “Sorry, I thought blowing up Hospitals [sic] was something that all human beings could agree was off limits.”
Ruffalo also questioned the claim that Hamas used civilians as “human shields.”
“Do you honestly think these people, these fellow human beings, would use their own children as shields?” he wrote. “Use your heart.”
Around the same time, Ruffalo also disputed whether Hamas had actually kidnapped three Israeli teenagers, one of the incidents that sparked the 2014 hostilities — an incident that the terrorist group later admitted to.
Ruffalo received criticism for his posts, but stood by his perspective. “Empathizing w/ Gaza does NOT make me anti-Semitic, nor pro-Hamas or anti-Israel,” he wrote in 2014. “It makes me human.”
As clashes between Israel and Hamas sprouted up again in 2021, Ruffalo once again took to Twitter to denounce Israel, likening the situation to South Africa and calling “for sanctions to free Palestinians.”
Soon after, Ruffalo wrote another tweet apologizing for his rhetoric.
“I have reflected & wanted to apologize for posts during the recent Israel/Hamas fighting that suggested Israel is committing ‘genocide,’” he wrote. “It’s not accurate, it’s inflammatory, disrespectful & is being used to justify antisemitism here & abroad. Now is the time to avoid hyperbole.”
Following the Hamas-led Oct. 7 attack in 2023 and Israel’s military response, Ruffalo returned to pro-Palestinian activism. Less than two weeks after the attack, on Oct. 20, Ruffalo — along with more than 50 others creatives through the organization Artists for Ceasefire — sent a letter to President Joe Biden demanding an immediate ceasefire in Gaza. At the following Academy awards, Ruffalo wore a pin from the organization.
In Sept. 2025, Ruffalo, and along with more than 5,500 others in the film industry, signed a letter pledging to boycott “Israeli film institutions” that they believed were “implicated in genocide and apartheid against the Palestinian people.”
Ruffalo has publicly aligned himself with the Boycott Divest Sanction (BDS) movement, calling to “boycott, divest, sanction and prosecute” Israel, on a podcast with Mehdi Hasan. During the same interview, he said that he has stopped talking to former friends who don’t agree with his perspective on the issue.
“I can’t talk to them anymore,” he said. “They’re either trying to convince me that the Palestinian people are all terrorists and they all deserve to die, or in the same breath will tell me that they’re actually human shields, and they deserve to die because they’re human shields.”
Now, after making statements connecting the Paramount-Discovery merger to Israeli military technology, Ruffalo has been accused of antisemitism by numerous Jewish organizations including the Anti-Defamation League and the Simon Weisenthal Center.
The actor has now taken to social media to denounce the accusations of antisemitism, calling the accusation “appalling and fundamentally dishonest,” and saying that criticizing “the actions of the Israeli prime minister, a military technology contract, or the executives who supply it is not the same as criticising Jewish people.”
He added, “Everything I know about acting, activism, and humanism has been profoundly shaped by the Jewish friends, colleagues, and loved ones who have been integral and family throughout every point of my life.”
The post This isn’t Mark Ruffalo’s first antisemitism controversy appeared first on The Forward.
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American synagogues are spending more than ever on security. How much is enough?
At Temple Israel in Bloomfield, Michigan, which was attacked in March by a gunman, getting ready for the High Holidays this year means more than preparing for crowds of worshippers.
The synagogue is spending millions of dollars on security upgrades, including a new gatehouse, artificial intelligence technology and physical and ballistic hardening of its building.
“There are major changes coming,” Rabbi Josh Bennett of Temple Israel said in an interview. “I think that extends then to many of the other places of worship in town, and then, by extension, the entire Jewish community around the country.”
But as congregations install barriers, hire guards and tighten access to their buildings, Jewish leaders are struggling to balance budgets and keep their synagogues welcoming.
Bennett fears fortressing the Jewish community through ever-expanding security upgrades is “unsustainable at all levels,” from the emotional to the financial.
The Secure Community Network, a Jewish security organization that provides threat intelligence and safety training to Jewish institutions across the country, told the Forward that the American Jewish community now spends between $765 million and $1 billion annually on security and safety.
CEO Michael G. Masters said that figure is dramatically higher than it was several years ago, when it was the exception, rather than the rule, for a Jewish institution to have a security plan, let alone layers of cameras, guards, and coordination with law enforcement.
The spending reflects what Mitchell Silber, CEO of the Community Security Initiative, a New York-focused Jewish counterterrorism and security organization, described as “the most complicated threat picture that the Jewish community in the United States has ever faced.”
According to the FBI, Jews were the victims of nearly two-thirds of religion-based hate crimes in the United States in 2025. And these days, Silber’s analysts are tracking threats from white supremacists and neo-Nazis, Islamist extremists and actors inspired by or connected to Iran and Hezbollah, and left-wing violence connected to the Israeli-Palestinian conflict.
“That’s taking a tremendous toll just financially on our Jewish institutions,” Silber said.
The growing costs have pushed Temple Israel to lobby Congress in support of the bipartisan Jewish American Security Act, which would increase federal funding available to protect Jewish institutions. Last week, members of Congress, including the bill’s co-sponsor, Rep. John James of Michigan, visited the Temple to see the security updates.
When congregants help screen for danger
But as congregations pour money into keeping potential attackers out, another question looms: At what point does protecting a synagogue begin to change the experience for those coming in?
“The more you build, there’s, I think, an inverse proportion to how safe people will actually feel when they’re coming in,” said Bennett, whose congregants have been emotionally rattled since the March attack, during which a gunman rammed a truck loaded with gasoline and fireworks into the synagogue. “Nobody wants to walk into a building where you walk by loaded semi-automatic machine guns.”
A person arriving at a synagogue for the first time could have harmful intentions. They could also be new to town, exploring Judaism, or simply looking for a place to spend Shabbat. Distinguishing between those is an important challenge.
Unlike an outside guard, a longtime congregant may know who normally attends services, which unfamiliar face is expected for a wedding or bar mitzvah, and when someone’s behavior genuinely seems out of place. That’s why organizations like SCN and the Community Security Service train community members to serve as additional protection at their own institutions.
In 2026 alone, SCN has conducted close to 1,000 in-person safety trainings, reaching roughly 25,000 people. For the High Holidays, they are offering Zoom Webinars for Jewish institutions across the country, as synagogue-goers who ordinarily recognize most people walking through their doors may suddenly welcome hundreds of unfamiliar worshippers.
Preparation was put to the test at Central Synagogue in Manhattan last Friday, when a man stormed the temple, punched a congregant, and headbutted and spat on a security guard while directing a racial slur at him.
Silber described the response as a “tactical success.”
“Their security team had drilled. Their clergy and staff had drilled. And when the moment came, within less than 60 seconds, they had this individual moved outside of the sanctuary.”
At Temple Israel, the congregation has been fundraising specifically for security. After the March attack, Bennett said, some congregants would like to see “a moat and a full army around our buildings.”
He understands the impulse. But he worries there may be no end to what a synagogue can spend in pursuit of safety.
“How do you do this with the knowledge that it’s financially unsustainable?” Bennett said. “This is not the way we should be spending dollars.”
The post American synagogues are spending more than ever on security. How much is enough? appeared first on The Forward.
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The far right is more dangerous to Jews than the far left. A historian explains why.
When Jewish leaders speak out these days, it’s often to blast the anti-Israel actions of one Democratic Socialists of America politician or another. Given all the attention — and the millions of dollars raised within the Jewish community to help defeat these candidates — you’d think the greatest existential threat to American Jews was coming from the left.
But a new book by historian Steven Ross is here to tell you: You’d be mistaken.
“What you’ve seen seeping in on the far left is more anti-Israel and some antisemitism,” Ross told me in a phone interview. “But here’s the thing: the left has never called for death to people, the right has.”
Right-wing extremist groups have spent 80 years calling for the death and deportation of Jews and minorities — and sometimes acting upon those calls. The far left, whatever its failures on antisemitism, has not. And unlike in previous years, the far right today has found the two things it lacked: a single leader to unite behind, and a technology to reach millions.
In The Secret War Against Hate: American Resistance to Antisemitism and White Supremacy, Ross, a professor of history at University of Southern California, tracks the continuous, noxious activity of hate groups in the United States from the end of World War II to the present day — and the brave and secretive men and women who sought to thwart them.
The book reads like a great suspense novel, except, unfortunately, it’s nonfiction. And its conclusion — spoiler alert — is that the threat is only growing more dangerous.
Uncannily, in his research, Ross found that Jewish leaders predicted as much — in 1945.
Even before the Allies declared victory in Europe, leaders of the Anti-Defamation League, American Jewish Committee and the Anti-Nazi League, who had launched undercover operations to infiltrate and disrupt hate groups, had come to a disturbing conclusion. They could defeat any hate group, even the Ku Klux Klan, unless the disparate groups could one day “communicate on an instantaneous basis,” and unless the far right figured out a way to make it into one of the two mainstream political parties.
“Here we are,” Ross said. “Everything has come true.” Social media has enabled hate groups to communicate and organize at scale, and President Donald Trump’s pardon of the Jan. 6 rioters — direct ideological descendants of the postwar far right, Ross says — was but one example of the Republican flirtation with extremist and violent groups.
Descendants of the ‘Betrayed Generation’
In the early 1940s, Jewish leaders also predicted that when the war ended, antisemitism and racism would increase — despite Americans having just fought a savage battle against prejudice and fascism.
The Greatest Generation also birthed what Ross calls “the Betrayed Generation,” men and women who returned to a changed America in which liberals, Blacks and Jews were mobilizing and upwardly mobile.
“The Founding Fathers, they insisted, had created a nation based on white Christian rule and they would not allow traitors or people of color to change that,” Ross writes.
Groups like the American Nazi Party, the Columbians and the National States Rights Party warned that Jews were behind “race suicide,” plotting to replace white people with non-white immigrants. They accused Jews of being secret Communists and undermining the cause of “America First.”
“I will solve the Jewish problem once and for all,” James Madole, founder of the fascist National Renaissance Party, told a boisterous rally in Manhattan’s Yorkville neighborhood in February 1953. “I will finish the job that Hitler started.”
During this period, there were an estimated 3,114 right-wing organizations and periodicals that reached a combined membership of over 10 million Americans, says Ross.
The groups carried out a series of bombings against synagogues and Black churches that were, Ross writes, “unrelenting, unpredictable, and unnerving.”
How to fight back
J. Edgar Hoover’s FBI, which should have been tracking these groups, was far more concerned with persecuting potential communists. So the ADL, AJC and the ANL fielded undercover agents to infiltrate and disrupt these groups, often at the risk of their lives.
One of them, a 19-year-old Columbia University student named William Goring, rose to the head of the National Renaissance Party’s leadership. In a memo to his handlers, Goring described the far-right members he encountered as “the failures, the lonely,” who feel “abandoned by their government and gain a strong internal feeling of camaraderie” from the far-right parties.
“To ease their lack of self-respect they make up excuses and find scapegoats. Some fix upon the Jews, others on the Blacks,” Goring wrote.
By the 1970s, this spy network as well as internal strife had weakened these hate groups, their memberships dwindling to hundreds.
Jewish groups “thought they had won the battle against hate,” wrote Ross, and turned their attention to the causes of civil rights and Israel.
But the ideology and organizations festered and regrouped, manifesting in the anti-government militia movement, the white supremacist march in Charlottesville and the Jan. 6 riots. Between 2008 and 2016, the number of militia and anti-government groups rose to 1,400.
Media personalities with millions of followers, like Tucker Carlson and Candace Owens, push warnings against shadowy Jewish influence and the “great replacement theory,” the new term for “race suicide.”
The bombings that wracked Jewish communities in the postwar period have declined, Ross acknowledged. What’s replaced them is a constant stream of hate pushed into people’s social media feeds. Social media has made it harder to infiltrate and disrupt hate networks, while making it easier to constantly find new recruits.
“You don’t have to bodily harm someone,” he said. “Creating a life where they’re afraid, whether it’s Muslim, Jew, immigrant — that’s terrorism, that’s domestic terrorism.”
Meanwhile, Trump and others in his administration openly engage with Holocaust deniers and antisemites. In Florida’s Republican primary races earlier this month, two candidates, Dan Bilzerian and Jake Lang, spouted raw antisemitism. Bilzerian, who lost to a Jewish congressman, had asked his 30 million online followers if Hitler “was a good person.”
Ross, whose father survived the Warsaw Ghetto and Dachau and whose mother survived Auschwitz, said he believes the answer is better education, but that’s “long term.”
I asked him what the short-term solution is.
“Take two people to the polls,” he said. “Get two people in their young 20s who aren’t used to voting, and get them out to the polls. That will change things right now.”
Bilzerian lost badly, but he’s not going away, and neither is the ability to infect minds and harvest hate. The question isn’t whether the far right is more dangerous — Ross has answered that. It’s whether we’re paying attention.
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