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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Turkey Court Ousts Opposition Leader in Latest Blow to Erdogan’s Challengers
Ozgur Ozel, leader of the main opposition Republican People’s Party (CHP), speaks to the media at party headquarters after a Turkish court dismissed a case seeking to remove him and annul the party’s 2023 congress, in Ankara, Turkey, Oct. 24, 2025. Photo: REUTERS/Efekan Akyuz
A Turkish court effectively ousted the main opposition leader Ozgur Ozel on Thursday, annulling the 2023 party congress that elected him chairman in a ruling that dealt a blow to President Tayyip Erdogan’s challengers and hit financial markets.
The appeals court annulled the congress over irregularities and ruled that former Republican People’s Party (CHP) Chairman Kemal Kilicdaroglu – a divisive figure within the party who lost to Erdogan in an election earlier in 2023 – should replace his successor Ozel.
The case was seen as a test of Turkey‘s shaky balance between democracy and autocracy, and the ruling may throw the opposition into further disarray and possible infighting. It could also boost Erdogan’s chances of extending his more than two-decade rule of the big NATO member country and major emerging market economy.
OPPOSITION HIT BY JUDICIAL CRACKDOWN
The CHP, running roughly even with Erdogan’s ruling AK Party in polls, has separately faced an unprecedented judicial crackdown since 2024 in which hundreds of members and elected officials have been detained as part of corruption charges that the party denies.
Among those imprisoned for more than a year is Istanbul Mayor Ekrem Imamoglu, who is seen as the main rival of Erdogan and remains the CHP’s official candidate for a presidential election set for 2028 but that could come next year.
After the court ruling, Ozel convened party leaders to discuss possible steps and members were called to the CHP headquarters building in Ankara to protest against it.
Ali Mahir Basarir, CHP deputy parliamentary group chair, told Reuters the ruling “is an attempted coup carried out through the judiciary [and] a blow against the will of 86 million people.”
The party rejected the ruling, he said, adding that those who signed off on it were “complicit in this coup attempt and will be held accountable before the courts.”
Turkey‘s main Borsa Istanbul .XU100 dropped 6% in response, triggering a market-wide circuit breaker, while Turkish government bonds slid. Sovereign bonds sold off as much as 1.2 cents, which for many was the biggest fall since late March.
The ruling by the Ankara court overturned a decision last year by a court of first instance that said the case surrounding the CHP’s 2023 congress had no substance.
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Supreme Leader Says Enriched Uranium Must Stay in Iran, Iranian Sources Say
A woman walks next to a banner with a picture of Iran’s new Supreme Leader Mojtaba Khamenei in Tehran, Iran, May 8, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Iran‘s Supreme Leader has issued a directive that the country’s near-weapons-grade uranium should not be sent abroad, two senior Iranian sources said, hardening Tehran’s stance on one of the main US demands at peace talks.
Ayatollah Mojtaba Khamenei’s order could further frustrate US President Donald Trump and complicate talks on ending the US-Israeli war on Iran.
Trump vowed on Thursday that the United States will not allow Iran to have its stockpile of highly enriched uranium.
“We will get it. We don’t need it; we don’t want it. We’ll probably destroy it after we get it, but we’re not going to let them have it,” Trump told reporters at the White House.
Israeli officials have told Reuters that Trump has assured Israel that Iran‘s stockpile of highly enriched uranium, needed to make an atomic weapon, will be sent out of Iran and that any peace deal must include a clause on this.
Israel, the United States, and other Western states have long accused Iran of seeking nuclear weapons, including pointing to its move to enrich uranium to 60%, far higher than needed for civilian uses and closer to the 90% needed for a weapon. Iran denies seeking nuclear weapons.
Israeli Prime Minister Benjamin Netanyahu has said he will not consider the war over until enriched uranium is removed from Iran, Tehran ends its support for proxy militias, and its ballistic missile capabilities are eliminated.
“The Supreme Leader’s directive, and the consensus within the establishment, is that the stockpile of enriched uranium should not leave the country,” said one of the two Iranian sources, who spoke on condition of anonymity because of the sensitivity of the matter.
Iran‘s top officials, the sources said, believe that sending the material abroad would leave the country more vulnerable to future attacks by the United States and Israel. Khamenei has the last say on the most important state matters.
When asked for comment for this story, White House spokeswoman Olivia Wales said: “President Trump has been clear about the United States’ red lines and will only make a deal that puts the American people first.”
Iran‘s foreign ministry did not respond to request for comment.
DEEP SUSPICION AMONG TOP IRANIAN OFFICIALS
A shaky ceasefire is in place in the war that began with US-Israeli strikes on Iran on Feb. 28, after which Iran fired at Gulf states hosting US military bases and fighting broke out between Israel and Iran-backed Hezbollah in Lebanon.
But there has been no big breakthrough in peace efforts, with a US blockade of Iranian ports and Tehran’s grip on the Strait of Hormuz, a vital global oil supply route, complicating negotiations mediated by Pakistan.
The two senior Iranian sources said there was deep suspicion in Iran that the pause in hostilities was a tactical deception by Washington to create a sense of security before it renews airstrikes.
Iran‘s top peace negotiator, Mohammad Baqer Qalibaf, said on Wednesday that “obvious and hidden moves by the enemy” showed the Americans were preparing new attacks.
Trump said on Wednesday the US was ready to proceed with further attacks on Tehran if Iran did not agree to a peace deal, but suggested Washington could wait a few days to “get the right answers.”
The two sides have started to narrow some gaps, the sources said, but deeper splits remain over Tehran’s nuclear program — including the fate of its enriched uranium stockpiles and Tehran’s demand for recognition of its right to enrichment.
IRAN HARDENS STANCE ON ENRICHED URANIUM STOCKPILE
Iranian officials have repeatedly said Tehran’s priority is to secure a permanent end to the war and credible guarantees that the US and Israel will not launch further attacks.
Only after such assurances are in place, they said, would Iran be prepared to engage in detailed negotiations over its nuclear program.
Israel is widely believed to have an atomic arsenal but has never confirmed or denied it has nuclear weapons, maintaining a so-called policy of ambiguity on the issue for decades.
Before the war, Iran signaled willingness to ship out half of its stockpile of uranium which has been enriched to 60%, a level far higher than what is needed for civilian uses.
But sources said that position changed after repeated threats from Trump to strike Iran.
Israeli officials have told Reuters it is still unclear whether Trump will decide to attack and whether he would give Israel a green light to resume operations. Tehran has vowed a crushing response if attacked.
However, the source said there were “feasible formulas” to resolve the matter.
“There are solutions like diluting the stockpile under the supervision of the International Atomic Energy Agency,” one of the Iranian sources said.
The IAEA estimates that Iran had 440.9 kg of uranium enriched to 60% when Israel and the US attacked Iranian nuclear facilities in June 2025. How much of that has survived is unclear.
IAEA chief Rafael Grossi said in March that what remained of that stock was “mainly” stored in a tunnel complex in Iran‘s Isfahan nuclear facility, and that his agency believed slightly more than 200 kg of it was there. The IAEA also believes some is at the sprawling nuclear complex at Natanz, where Iran had two enrichment plants.
Iran says some highly enriched uranium is needed for medical purposes and for a research reactor in Tehran which runs on relatively small amounts of uranium enriched to around 20%.
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Mediator Pakistan Pushes to Get US-Iran Peace Talks on Track
People walk near an anti-US mural on a building in Tehran, Iran, May 19, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Pakistan stepped up diplomacy on Thursday to hasten US and Iran peace talks even as Tehran appeared to harden its stance over nuclear materials amid new threats of strikes from US President Donald Trump if he did not get the “right answers.”
Six weeks since a fragile ceasefire took effect, talks to end the war have made little progress, while soaring oil prices are stoking inflation and straining the global economy.
Trump also faces domestic pressure ahead of November’s midterm elections, with his approval rating near its lowest since he returned to the White House.
Pakistan‘s Army Chief Asim Munir will decide on Thursday whether to travel to Tehran for mediation, three sources familiar with the negotiations told Reuters.
Pakistan‘s interior minister was in Tehran on Wednesday.
STANCE ON ENRICHED URANIUM
“We’re speaking to all the various groups in Iran to streamline communication and so things pick up pace,” said one of the sources. “Trump’s patience running thin is a concern, but we’re working on the pace at which messages are relayed from each side.”
Iran‘s ISNA news agency said Munir would travel to Tehran on Thursday for consultations. The text being discussed in Tehran is on the general framework, and some details and confidence-building measures as guarantees, the agency said.
However, Iran appeared to have hardened its stance over a key US demand for the removal of enriched uranium from the country. Two senior Iranian sources told Reuters that Supreme Leader Ayatollah Mojtaba Khamenei issued a directive that near-weapons-grade uranium should not be sent abroad.
Brent crude oil climbed after Mojtaba’s remarks on Thursday, gaining almost 2% to $107 a barrel.
US READY TO ACT FAST, TRUMP SAYS
Trump said on Wednesday he was willing to wait for Tehran’s response but was also ready to resume strikes.
“Believe me, if we don’t get the right answers, it goes very quickly. We’re all ready to go,” Trump told reporters.
“It could be a few days, but it could go very quickly.”
Iran‘s Revolutionary Guards have warned that renewed attacks will trigger retaliation beyond its region.
Iran submitted its latest offer to the US this week.
Tehran’s descriptions suggest it largely repeats terms Trump previously rejected, including demands for control of the Strait of Hormuz, compensation for war damage, lifting of sanctions, release of frozen assets, and the withdrawal of US troops.
IRAN RESTATES SOVEREIGNTY OVER STRAIT
Iran’s deputy foreign minister on Thursday restated Tehran’s claims to sovereignty over the strait, through which a fifth of the world’s oil and natural gas flows, saying aggression from the US, Israel, and some regional states had fundamentally altered security in the waterway.
In a legal commentary, Kazem Gharibabadi said Iran could adopt “practical and proportionate measures” to protect its security and maritime safety, citing international law.
With the strait now effectively closed for almost three months, increasing shortages are pushing up energy prices across the globe in what the International Energy Agency has called the world’s worst energy shock.
The IEA warned on Thursday that the peak of summer fuel demand coupled with a lack of new Middle East supply means the market could enter the “red zone” in July and August.
Some ships are managing to transit the strait, but only a trickle compared with the 125-140 daily passages before the war.
Iran‘s state TV reporter said on Thursday that around 30 vessels have requested to transit since Wednesday night. These vessels are coordinating with Iranian naval forces to pass and “will most probably do so by tonight,” the reporter added.
Iran said it aimed to reopen the strait to friendly countries that abide by its terms. That could potentially include fees for access, which Washington says would be unacceptable.
“It would make a diplomatic deal unfeasible if they were to continue to pursue that. So, it’s a threat to the world if they were trying to do that, and it’s completely illegal,” US Secretary of State Marco Rubio said.
Trump and Israeli Prime Minister Benjamin Netanyahu said their war aims were to curb Iran‘s support for regional militias, dismantle its nuclear program, destroy its missile capabilities, and make it easier for Iranians to topple their rulers.
But Iran has so far retained its stockpile of near-weapons-grade enriched uranium, and its ability to threaten neighbors with missiles, drones, and proxy militias.