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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Putin and Trump Do Not Support European-Ukrainian Temporary Ceasefire Idea, the Kremlin Says
Russian President Vladimir Putin delivers a speech during a session of the St. Petersburg International Economic Forum. Photo: Reuters/Maxim Shemetov
The Kremlin said on Sunday that Russian President Vladimir Putin and US President Donald Trump do not support a European-Ukrainian push for a temporary ceasefire ahead of a settlement, and that Moscow thinks Kyiv needs to make a decision on Donbas.
Kremlin foreign policy aide Yuri Ushakov said that a call between Putin and Trump lasted 1 hour and 15 minutes and took place at the request of Trump ahead of Trump’s meeting in Miami with Ukrainian President Volodymyr Zelenskiy.
“The main thing is that the presidents of Russia and the United States hold similar views that the option of a temporary ceasefire proposed by the Ukrainians and the Europeans under the pretext of preparing for a referendum or under other pretexts only leads to a prolongation of the conflict and is fraught with renewed hostilities,” Ushakov said.
Ushakov said that for hostilities to end, Kyiv needed to make a “bold decision” in line with Russian-US discussions on Donbas.
“Given the current situation on the fronts, it would make sense for the Ukrainian regime to make this decision regarding Donbas.”
Russia, which controls 90 percent of Donbas, wants Ukraine to withdraw its forces from the 10 percent of the area that Kyiv’s forces still control. Overall, Russia controls about a fifth of Ukraine.
Trump has repeatedly promised to end the deadliest conflict in Europe since World War Two and his envoy Steve Witkoff and son-in-law Jared Kushner have been negotiating with Russia, Ukraine and European powers.
Ukraine and its European allies are worried that Trump could sell out Ukraine and leave European powers to foot the bill for supporting a devastated Ukraine after Russian forces took 12-17 square km (4.6-6.6 square miles) of Ukraine per day in 2025.
“Donald Trump listened attentively to Russian assessments of the real prospects for reaching an agreement,” Ushakov said.
“Trump persistently pursued the idea that it was really necessary to end the war as soon as possible, and spoke about the impressive prospects for economic cooperation between the United States and Russia and Ukraine that were opening up,” Ushakov said.
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Zelensky to Meet Trump in Florida for Talks on Ukraine Peace Plan
FILE PHOTO: U.S. President Donald Trump welcomes Ukraine’s President Volodymyr Zelenskiy at the White House in Washington, D.C., U.S., October 17, 2025. REUTERS/Jonathan Ernst/File Photo
Ukrainian President Volodymyr Zelensky and US President Donald Trump will meet in Florida on Sunday to forge a plan to end the war in Ukraine, but face differences over major issues, including territory, as Russian air raids pile pressure on Kyiv.
Russia hit the capital and other parts of Ukraine with hundreds of missiles and drones on Saturday, knocking out power and heat in parts of the capital. On Saturday, during a meeting with Canadian Prime Minister Mark Carney in Nova Scotia, Zelensky called it Russia’s response to the US-brokered peace efforts.
Zelensky has told journalists that he plans to discuss the fate of eastern Ukraine’s contested Donbas region during the meeting at Trump’s Florida residence, as well as the future of the Zaporizhzhia nuclear power plant and other topics.
The Ukrainian president and his delegation arrived in Florida late on Saturday, Ukraine’s Deputy Foreign Minister Serhiy Kyslytsya said on X.
RUSSIA CLAIMS MORE BATTLEFIELD ADVANCES
Moscow has repeatedly insisted that Ukraine yield all of the Donbas, even areas still under Kyiv’s control, and Russian officials have objected to other parts of the latest proposal, sparking doubts about whether Russian President Vladimir Putin would accept whatever Sunday’s talks might produce.
Putin said on Saturday Moscow would continue waging its war if Kyiv did not seek a quick peace. Russia has steadily advanced on the battlefield in recent months, claiming control over several more settlements on Sunday.
The Ukrainian president told Axios on Friday he hopes to soften a US proposal for Ukrainian forces to withdraw completely from the Donbas. Failing that, Zelensky said the entire 20-point plan, the result of weeks of negotiations, should be put to a referendum.
A recent poll suggests that Ukrainian voters may reject the plan.
Zelensky’s in-person meeting with Trump, scheduled for 1 p.m. (1800 GMT), follows weeks of diplomatic efforts. European allies, while at times cut out of the loop, have stepped up efforts to sketch out the contours of a post-war security guarantee for Kyiv that the United States would support.
On Sunday, ahead of his meeting with Trump, Zelensky said he held a detailed phone call with British Prime Minister Keir Starmer.
Trump and Zelensky were also expected to hold a phone call with European leaders during their Florida meeting, a spokesperson for the Ukrainian president said on Sunday.
STICKING POINTS OVER TERRITORY
Kyiv and Washington have agreed on many issues, and Zelensky said on Friday that the 20-point plan was 90% finished. But the issue of what territory, if any, will be ceded to Russia remains unresolved.
While Moscow insists on getting all of the Donbas, Kyiv wants the map frozen at current battle lines.
The United States, seeking a compromise, has proposed a free economic zone if Ukraine leaves the area, although it remains unclear how that zone would function in practical terms.
It has also proposed shared control over the Zaporizhzhia nuclear power plant, where power line repairs have begun after another local ceasefire brokered by the International Atomic Energy Agency, the agency said on Sunday.
Zelensky, whose past meetings with Trump have not always gone smoothly, worries along with his European allies that Trump could sell out Ukraine and leave European powers to foot the bill for supporting a devastated nation, after Russian forces took 12 to 17 square km (4.6-6.6 square miles) of its territory per day in 2025.
Russia controls all of Crimea, which it annexed in 2014, and since its invasion of Ukraine nearly four years ago has taken control of about 12 percent of its territory, including about 90 percent of Donbas, 75 percent of the Zaporizhzhia and Kherson regions, and slivers of the Kharkiv, Sumy, Mykolaiv and Dnipropetrovsk regions, according to Russian estimates.
Putin said on December 19 that a peace deal should be based on conditions he set out in 2024: Ukraine withdrawing from all of the Donbas, Zaporizhzhia and Kherson regions, and Kyiv officially renouncing its aim to join NATO.
Ukrainian officials and European leaders view the war as an imperial-style land grab by Moscow and have warned that if Russia gets its way with Ukraine, it will one day attack NATO members.
The 20-point plan was spun off from a Russian-led 28-point plan, which emerged from talks between U.S. special envoy Steve Witkoff, Trump’s son-in-law Jared Kushner and Russian special envoy Kirill Dmitriev, and which became public in November.
Subsequent talks between Ukrainian officials and U.S. negotiators have produced the more Kyiv-friendly 20-point plan.
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Central African Republic Votes, Russia Ally Touadera Seeks Third Term
People wait to cast their vote at a polling station during the presidential election in Bangui, Central African Republic, December 28, 2025. Photo: REUTERS/ Leger Serge Kokpakpa
Central African Republic President Faustin-Archange Touadera is seeking a third term on Sunday as the chronically unstable country holds national elections, touting security gains made with the help of Russian mercenaries and Rwandan soldiers.
The 68-year-old mathematician oversaw a constitutional referendum in 2023 that scrapped the presidential term limit, drawing an outcry from his critics who accused him of seeking to rule for life.
A Touadera victory – the expected outcome – would likely further the interests of Russia, which has traded security assistance for access to resources including gold and diamonds. Touadera is also offering access to the country’s lithium and uranium reserves to anyone interested.
Polling stations opened on time at 6 a.m. (0500 GMT) in the capital, Bangui, a Reuters witness said. They were due to close at 6 p.m. (1700 GMT), with provisional results expected by January 5. Nearly 2.4 million people were registered to vote.
Casting her ballot in Bangui, shopkeeper Beatrice Mokonzapa said women had “suffered greatly” during Central African Republic’s years of conflict but that the situation had improved.
“We have security today. I hope it continues. And for that, President Touadera is best placed to guarantee our security,” she said.
SIX OPPONENTS CHALLENGE TOUADERA
The opposition field of six candidates is led by two former prime ministers, Anicet-Georges Dologuele and Henri-Marie Dondra, both of whom survived attempts by Touadera’s supporters to have them disqualified for allegedly holding foreign citizenship.
Though both men remain on the ballot, Touadera is still seen as the favorite given his control over state institutions and superior financial resources, analysts say.
In an interview with Reuters on Wednesday, Dondra said the playing field was “unbalanced” and that he had been unable to travel as widely as Touadera to campaign. He nevertheless predicted he would have a strong showing.
The challenges to the candidacies of Dologuele and Dondra “aligned with an apparent pattern of administrative manoeuvring that has disproportionately impeded opposition politicians while favouring the ruling United Hearts Party,” Human Rights Watch said last month.
Voting in the capital early on Sunday, teacher Albert Komifea said he wanted a change, without specifying who he had backed.
“They did everything they could to prevent the opposition from campaigning effectively, in order to reduce their chances,” he said. “But the ballot box will confirm that change is now.”
RUSSIA AND RWANDA REINFORCE TOUADERA
In 2018, CAR became the first country in West and Central Africa to bring in Russia’s Wagner mercenaries, a step since also taken by Mali, Burkina Faso and Niger.
Two years later, Rwanda deployed troops to shore up Touadera’s government as rebel groups threatened the capital and tried to disrupt the 2020 elections, ultimately preventing voting at 800 polling stations across the country, or 14% of the total.
The country is more secure now after Touadera signed several peace deals with rebel groups this year.
But those gains remain fragile: Rebels have not fully disarmed, reintegration is incomplete, and incursions by combatants from neighboring Sudan fuel insecurity in the east.
Beyond the presidential contest, the elections on Sunday cover legislative, regional and municipal positions.
If no candidate gets more than 50% of the vote, a presidential runoff will take place on February 15, while legislative runoffs will take place on April 5.
Pangea-Risk, a consultancy, wrote in a note to clients that the risk of unrest after the election was high as opponents were likely to challenge Touadera’s expected victory.
A smooth voting process could reinforce Touadera’s claim that stability is returning, which was buttressed last year with the U.N. Security Council’s lifting of an arms embargo and the lifting of a separate embargo on diamond exports.
In November, the U.N. Security Council extended the mandate of its peacekeeping mission. The US opposed the decision, calling for a shorter extension and a handover of security to Bangui.