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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Houston synagogue and Jewish day school closed due to unspecified threats
(JTA) — A Houston synagogue and Jewish day school closed Wednesday after receiving threats to their shared campus.
The threats to Congregation Beth Israel, a Reform synagogue, and the Shlenker School, a preschool and elementary school, were communicated to the Houston Police Department, which informed the Jewish institutions.
The Shlenker School said on its website that it had closed “out of an abundance of caution,” and the Jewish Federation of Greater Houston said it did not believe there was a risk to the broader Jewish community.
“This situation is fluid, ongoing, and under investigation,” the federation said in a statement. “After significant discussions with both the FBI and HPD, we have been advised that it is safe for other local Jewish institutions to remain open. Local law enforcement agencies are increasing patrols around Houston-area Jewish institutions.”
The federation did not immediately describe the nature of the threats. The Houston Police Department did not respond to a request for comment.
The incident comes as security experts have warned of continued elevation of threats to global Jewish communities amid the Iran war, and it follows an attack on a Detroit-area synagogue last month by a man who had expressed sympathy for Hezbollah. It also reprises an extended string of hoax bomb threats to Jewish institutions across the United States that caused a large number of closures in 2023 and 2024, both before and after the start of the war in Gaza.
The federation said it would go forward with events that were planned to mark Israeli Independence Day.
“Federation Yom Ha’atzmaut events will occur as planned this afternoon/evening with appropriate security in place,” the Federation said in its statement. “The safety and security of the Houston Jewish community is of utmost importance to all of us.”
According to its website, Congregation Beth Israel is home to 1,500 families and is the oldest Jewish congregation in Texas.
This article originally appeared on JTA.org.
The post Houston synagogue and Jewish day school closed due to unspecified threats appeared first on The Forward.
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Canadian Senate Report on Antisemitism Calls for Hate Crime Units Nationwide, Guarding Synagogues From Protesters
People attend Canada’s Rally for the Jewish People at Parliament Hill in Ottawa, Ontario, in December 2023. Photo: Shawn Goldberg via Reuters Connect
Canada’s Senate on Tuesday released a report which offered a comprehensive roadmap for countering rising Jew-hatred across the country, urging multiple reforms including an expansion of law enforcement resources to investigate hate crimes, a boost in Holocaust education, and implementation of a digital literacy program for youth.
Jews remain the top targets of religiously motivated hate crimes, with Deborah Lyons, the former special envoy on preserving Holocaust remembrance and combating antisemitism, reporting that the Jewish community comprises one percent of the Canadian population but experiences 70 percent of all such hate crimes.
Jews are also the top targets for hate crimes overall in Canada.
Public Safety Canada documented 1,345 hate crimes targeting religious groups in 2023, a 75 percent leap from 2022, with 71 percent targeting Jews.
“Standing United Against Antisemitism: Protecting Communities and Strengthening Canadian Democracy,” the report from the Senate Standing Committee on Human Rights (RIDR), cites an alarming update from the Jewish Parents of Ottawa Students Association.
“Jewish students opt to conceal their identity rather than confront the distressing realities of derogatory name-calling, character assassinations, isolation, and peer rejection,” the group says. “In more extreme circumstances, children as young as seven years old have encountered harassment, intimidation, physical assault, threats of both physical and sexual violence, and even death threats.”
Justin Hebert, a former student and a former president of the Jewish Law Students Association at the University of Windsor, discussed encountering peers who advocated for atrocities. As documented by the Senate report, he asked, “How can I be expected to have a meaningful conversation with the student who told me the murder of Israelis is always justified while Israeli students are actively enrolled at the school, or that rape is a legitimate form of resistance, or that babies can be taken hostage if their parents are colonizers?”
The report also describes antisemitic incidents in medical settings and even at rape crisis centers.
According to a written brief submitted by Doctors Against Racism and Antisemitism, in one example “staff physicians at a major children’s hospital [were] being told to remove pins expressing solidarity with civilians held by Hamas in Gaza, but that pins expressing opposition to Israel were not restricted in the same way. The organization also cited examples of medical residents refusing to work with their Jewish colleagues, and of movements to boycott Israeli-produced pharmaceuticals, ‘compromis[ing] patient care and professional ethics.’”
Revi Mula, vice-president of Canadian Women Against Antisemitism, said that “rape crisis centers, shelters, and women’s organizations have” excluded Jewish women, linking their identity with Israel’s actions in Gaza. “Jewish women also face gendered antisemitism. They are subjected to slurs,” Mula said.
The report offers 22 recommendations to counter this revival of the world’s oldest hatred. Foremost among them is the reinstating of a “Special Envoy on Preserving Holocaust Remembrance and Combating Antisemitism.” Other key steps the report emphasizes include establishing a Digital Safety Commission and ensuring that the Advisory Council on Rights, Equality, and Inclusion includes a focus on antisemitism in its mandate.
The commission also explores expanding efforts to counter hate crimes through growing law enforcement resources.
The 15th recommendation calls for the Canadian government and Royal Canadian Mounted Police to “work with provincial and territorial governments to establish and effectively resource specialized hate crime units in all major cities and regions across Canada, with a focus on education, community outreach, investigation, disaggregated data collection, information sharing, prosecution, and deradicalization efforts.”
Nearly a third of the recommendations reference education. The 10th urges the Canadian government to “develop and support digital literacy and social media education initiatives, including model materials and funding for programs, that help young Canadians recognize misinformation, disinformation, radicalization, extremist narratives, and online hate.”
Independent Senator Paulette Senior chaired the committee which drafted the 73 pages of analysis and recommendations.
“Canadians must stand united against antisemitism,” she said in a statement. “It is only by coming together to celebrate our shared values that we can thrive as a country. Antisemitism is a clear and present danger to our free and democratic society.”
Richard Robertson, director of research and advocacy at B’nai Brith Canada, praised the report, noting the inclusion of the organization’s ideas.
“B’nai Brith Canada applauds RIDR for elevating our recommendations to confront hate in this country,” he said. “We will continue to work with the Senate to ensure that these recommendations result in changes on the ground that benefit everyone in our society.”
According to the group’s latest audit of antisemitism in Canada released last year, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
B’nai Brith Canada cited four of its recommendations appearing in the Senate report: the call for an interdepartmental task force to address antisemitism in Canada, the digital literacy program for youth, the antisemitism focus on the Advisory Council, and an increase in antisemitism education for students.
“The Senate has listened to the community and produced pertinent and tangible recommendations to confront antisemitism in this country,” Simon Wolle, the Jewish advocacy group’s chief executive officer, said in a statement. “Now, it falls on the government to translate these recommendations into action.”
Noah Shack, CEO of the Center for Israel and Jewish Affairs (CIJA), also urged swift implementation.
“The Senate’s report on antisemitism comes at a moment of crisis. As Jewish institutions face violent attacks and Jewish Canadians experience unparalleled levels of hate crimes, antisemitism is no longer confined to the margins — it has spread across our society and institutions,” Shack said. “In fact, the committee’s report and the hearings platform extremist voices calling for the destruction of those who support Israel.”
Shack emphasized that CIJA especially appreciated “the rooting of recommendations in agencies dedicated to law enforcement and intelligence, as this is crucial to combat antisemitism and the growth of radicalism both at our borders and inside our country.”
The 17th recommendation calls for the establishment of “narrowly tailored ‘safe access’ or ‘bubble zone’ measures where appropriate to protect access to certain religious institutions, places of worship, and community spaces.” This instruction came following years of objections by Jews attending synagogues when anti-Israel demonstrators would specifically disrupt and intimidate services.
Conservative Senator Mary Jane McCallum noted this problem, saying that “everyone in Canada deserves to feel safe. The increase in antisemitic rhetoric and attacks at places of worship and education is beyond troubling — it is a cry for action.”
The commissioners also considered the threat of antisemitism spreading on social media.
“Social media has been a conduit for antisemitic ideas, exposing young people, who may lack an understanding of history, to an unregulated and unverified source of information,” said Independent Senator Mary Robinson. “Education, by ensuring students know how to critically evaluate online content, is a powerful inoculant against the cheap pull of hatred.”
At a press conference on Tuesday morning announcing the report, Independent Saskatchewan Senator David Arnot insisted on “no dithering,” adding, “We have to have action. The time is now.”
“The plain truth is that Jewish Canadians are under attack in this country,” added Conservative Senator Leo Housakos. “They are under attack where they live, where they worship, and in their schools. And it seems that every day seems to bring in new events that might have been unthinkable just a few short years ago.”
Emphasizing the role law enforcement plays in the fight, Housakos said the report also recommends “training for police and judges to improve their ability to identify and respond to hate crimes and to better react when mobs of protesters feel entitled to march through Jewish neighborhoods chanting hateful slogans, and when synagogues and schools get shot at.”
Housakos added, “To be a Jew in Canada should not mean that you become a target. It’s time to acknowledge this and to swiftly respond, so that Jews in Canada no longer have to live in fear.”
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An Orthodox Jewish hooper famous for viral dunks aims to break Division-I boundaries
A yarmulke-wearing basketball prospect who gained online fans with highlight-reel dunks announced his next major leap Wednesday: He’ll try to be the first Orthodox player to play four years of Division-I college basketball.
Chaim Galbut, a 6-foot-7 wing who played high school basketball for Miami Country Day School, a nondenominational Jewish K-12 school, before graduating in 2025, announced in an Instagram post that he will attend Duquesne University in the fall.
A post from the basketball outlet DraftExpress reported that Duquesne, a Catholic university in Pittsburgh, had discovered Galbut on social media.
Galbut said last year that his refusal to compete on Shabbat had meant turning down offers from other colleges.
“I’m like, I don’t play on Shabbos, they’re like, ‘Well, we don’t want you,’” Galbut told the Yeshiva League Pass Tip Off podcast in September. “It’s happened so many times, I can’t tell you. I’m like, ‘All right, that’s cool. Like, don’t worry, you’ll see me soon.’”
Galbut did not immediately respond to an inquiry.
Largely unknown outside of the Orthodox world during high school, Galbut’s moment in the spotlight did not come until after he graduated, when video of him throwing down dunks on the summer travel circuit, posted by a popular basketball channel, received more than 100,000 likes on TikTok.
He spent the next school year studying at a yeshiva in Israel.
Duquesne finished last season with 18 wins and 15 losses. The university last appeared in the NCAA Tournament in 2024, when they lost in the round of 32.
At least one other Orthodox hooper has played in Division I: Tamir Goodman, who started his career at Towson University in 2000 but left the program after two years.
And other Orthodox players have played for Christian schools in Division III — Ze’ev Remer played four years at California Lutheran University, graduating this year.
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