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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Oct. 7 spurred this secular private school in Manhattan to start holding an annual Shabbat gathering
(New York Jewish Week) — A new Jewish tradition has taken hold at a private, non-Jewish school in Manhattan.
On a recent Friday, about 240 students, parents and educators from the Town School, located on the Upper East Side, stayed late to eat matzah ball soup, recite blessings over challah and candles, and sing Hebrew songs.
It was the third time in as many years that the school had held a Shabbat celebration, and more than half of the students and parents in attendance weren’t Jewish.
“I think there is a real enthusiasm and excitement for families who are not Jewish to come into their first Shabbat or learn more about it again,” said Pierangelo Rossi, the Town School’s director of equity and community action.
Originally from Peru, Rossi is not Jewish. His first Shabbat experience ever was at the Town School in 2024, after Jewish parents organized a gathering in the wake of the Oct. 7, 2023, attack on Israel.
For years, the school had special “affinity groups” and spaces for students and parents of color, for “white anti-racist” students, and for queer students and their allies. The attack, and the surge of antisemitism that followed, spurred Jewish students and parents to work with the school to create their own.
While the Town School does not collect information about students’ religion, officials estimate that at least a quarter of the student body is Jewish.
“After Oct. 7, we knew — and it became clear to all of us — that our Jewish community was looking for that sense of affirmation in a way they hadn’t before,” said Head of School Doug Brophy.
Brophy, who has led the Town School since 2018, understood how they felt. He is also vice president of the Stephen Wise Free Synagogue on the Upper West Side.
Affinity groups have emerged as a hot-button issue in the debate over DEI, or diversity, equity and inclusion. While their proponents say the groups give minority and marginalized populations desperately needed spaces of their own, critics of DEI say the groups can reinforce divisions and inappropriately inject progressive ideologies into schools and other institutions.
Jewish “anti-woke” advocates have particularly criticized the affinity group framework for too often forcing Jewish students into a binary framework about race and privilege that does not recognize the complexity of Jewish identity.
At the same time, tensions amid the aftermath of Oct. 7 roiled some New York City private schools. The head of one elite private school stepped down last summer after members of the school community clashed over identity, antisemitism, Islamophobia and the Gaza war.
At the Town School, officials and parents say, those tensions have been absent. Instead, the entire school community has embraced the Shabbat celebrations alongside the other special events held to honor students’ traditions, such as a lion parade on the school’s block to mark Lunar New Year and a Persian New Year observance led by parents.
“Whether it’s coming from a vulnerability or a difference, it’s [about] wanting to be part of something bigger than yourself, and not just our Jewish families and colleagues feeling a sense of identity, but everyone else developing a greater sense of empathy,” Brophy said.
The Town School is not the only non-Jewish private school in the city to hold Shabbat celebrations in recent years: Riverdale Country Day School in the Bronx says 700 people attended its November 2024 gathering. But it has committed to annual gatherings, which are growing in attendance.
That first Shabbat in 2024 was led by Rabbi Bradley Solmsen from the Conservative Park Avenue Synagogue; in 2025, by Rabbi Rena Rifkin from Stephen Wise; and this year, by Ana Turkienicz, an educator from the Upper West Side’s Rodeph Sholom School and the Pelham Jewish Center.
“For me, it was really a very different context where you have non-Jews that are interested in learning about what is it that Jews do and are open,” Turkienicz said. “And it was beautiful.”
To create an educational plan that was still engaging for children of all ages, she narrowed the focus of the event to two words: “Shabbat” and “shalom,” meaning “Sabbath” and “peace.”
“I need to use vocabulary, and I need to work with the room only, with those with concepts that are universal,” Turkienicz added. “And there is a lot. There’s a lot in ‘Shabbat’ and ‘shalom’ that are universal.”
She taught the guests the songs “Bim Bam” and “Salaam” — the latter being the Arabic word for “shalom” — and recited the blessings over the candles and challah, and the younger children decorated placemats, while the older children hung out with their classmates.
14-year-old Daniel Rybak stuck around near the school after his last class of the day got out so he could attend the after-school Shabbat service for his second time.
Rybak, whose mother is Catholic and whose father is Jewish, has attended the Town School for nine years.
“Just talking about the greater world at this point, with all the troubles in the Levant, with Israel and Gaza, as well as just the general sense, I suppose, that things are getting a little more violent around the world — it’s just a nice thing that brings people back to that sense of, ‘Hey, we’re here, we’re family, we’re OK, we’re getting through this,’” Rybak said. “It just shows that even throughout all that that’s happened everywhere, there’s still pockets of community and of real hope.”
This year, the Shabbat gathering took on added meaning for some attendees as some of New York’s Jews feel increasingly alienated or afraid following the election of Zohran Mamdani, a longtime and staunch critic of Israel, to the mayor’s office.
“The whole time I was thinking: 20 blocks north from here, there is a new mayor that we don’t know what [he’s] going to be for the Jewish community in New York,” Turkienicz said. “Twenty blocks south of his mansion, we have a private, non-Jewish school doing a Kabbalat Shabbat.”
Katy Williamson, a Jewish parent who helped organize the last two Town School Shabbats and attended this year’s, said she was “really blown away by the sense of community” and surprised by how many people attended.
“I read the news. Obviously, we live in New York City. I’m very aware of what’s going on outside of this, just in the world right now,” she said. “There was just this really warm feeling. … So many people from the school community joined and wanted to be a part of it.”
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Trump’s antisemitism envoy rebukes European rabbi, drawing praise from Elon Musk
(JTA) — A disagreement over how to define the sources of rising antisemitism in Europe escalated into a public clash this week between two prominent Jewish leaders, with tech billionaire Elon Musk intervening to back the U.S. government’s antisemitism envoy over a prominent European rabbi.
The dispute centers on remarks made Wednesday at the World Economic Forum by Rabbi Pinchas Goldschmidt, the president of the Conference of European Rabbis, during a panel discussion on antisemitism, extremism and social cohesion.
Responding to a question about the surge of antisemitism in Germany and beyond, Goldschmidt said the Oct. 7 Hamas-led attack on Israel had triggered a dramatic global rise in antisemitic incidents, including what he described as organized and state-sponsored activity on university campuses and in public spaces.
Goldschmidt then linked broader political developments in Europe to immigration-related anxieties.
“I think the rise of the extreme right in many European countries is a response to the insecurity felt by the so-called old Europeans regarding the new immigrants who came from the Middle East,” he said.
He went on to argue that combating antisemitism and Islamophobia together was in the shared interest of Jewish and Muslim communities, pointing to past interfaith initiatives he said had helped promote social cohesion.
Rabbi Yehuda Kaploun, the U.S. special envoy to monitor and combat antisemitism, publicly criticized Goldschmidt’s remarks on X, calling them a misreading of the drivers of contemporary antisemitism in Europe. The intervention marked one of Kaploun’s first major public statements since his Senate confirmation in December.
“Blaming ‘old Europe’ for the present surge in antisemitism is disgraceful,” Kaploun wrote, arguing instead that mass migration has played a significant role in recent antisemitic violence and threats to Jewish safety.
“I am proud to serve in an administration that understands that mass migration is a huge driver of antisemitism,” Kaploun wrote. “It creates dramatic social changes and threatens the safety of all citizens. This administration, led by President Trump and Secretary Rubio, recognizes and confronts today’s challenges with clarity. Mass migration itself threatens the safety of Jews and all communities.”
Musk, the owner of X, amplified Kaploun’s critique by reposting his comments and replying, “Exactly. Thank you for speaking up,” a move that quickly broadened the dispute beyond Jewish communal circles.
Goldschmidt responded within hours, rejecting the characterization of his remarks and saying they had been taken out of context. He said he did not blame European culture for antisemitism and reiterated that he views antisemitism as stemming from multiple ideological sources, including the far right, the far left and radical Islamist violence.
“I never blamed ‘old Europe’ for the current rise in antisemitism,” Goldschmidt wrote, adding that his Davos comments were intended to explain political reactions to immigration, not to excuse antisemitic attacks.
The exchange highlights a growing divide among Jewish leaders over how to frame antisemitism amid polarized debates about immigration, integration and public safety — debates that have increasingly spilled into partisan politics in the United States.
Kaploun’s emphasis on migration echoes language used by Vice President JD Vance, who said in December that reducing immigration was “the single most significant thing” the United States could do to curb antisemitism, while dismissing claims of rising antisemitic sentiment within the Republican Party.
The dispute also reflects longstanding institutional tensions. Kaploun is affiliated with the Chabad-Lubavitch movement, which has grown into a dominant force in Jewish communal life in Russia and parts of Europe. Goldschmidt, a former chief rabbi of Moscow who left Russia after refusing to endorse the war in Ukraine, represents a European rabbinic establishment that has at times clashed with Chabad over authority and representation.
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Rabbi among dozens arrested in faith leaders’ anti-ICE protest in Minnesota
(JTA) — At least one local rabbi was arrested Friday in Minneapolis as hundreds of faith leaders from around the country gathered to protest Immigration and Customs Enforcement activity in the Twin Cities.
Rabbi Emma Kippley-Ogman, the Jewish and interfaith chaplain at Macalester College in St. Paul, was briefly detained by police alongside leaders of other faiths while staging a protest at the airport.
In photos and video from the protest just before the arrest, Kipley-Ogman can be seen delivering brief remarks while wearing a rainbow tallit and standing in a line at the airport’s arrivals gate with several other faith leaders who hold hands and pray. Kipley-Ogman did not immediately return a Jewish Telegraphic Agency request for comment.
Rabbi Aaron Weininger, who leads the Conservative Adath Jeshurun Congregation in Minnetonka, was also demonstrating at the airport and witnessed Kippley-Ogman’s arrest. He said the rabbi “was in the lineup of clergy being prepared to get arrested.”
“The goal was to disrupt operations because [the airport] is being used to deport folks, like three flights a day,” Weininger told JTA. He described the overall mood of the protest as “very peaceful.” In photos from the event, he is wearing a tallit and holding a sign reading “ICE Out of Minneapolis.”
He continued, “The clergy brought out the best of what faith does, which is lifting people up, building community and speaking up for justice. There was song, there was prayer, a lot of relationship-building. The crowd was calm but also very clear, calling to the end of the atrocities that ICE is committing.”
In an Instagram video from the airport, Rabbi Daniel Kirzane of the Reform KAM Isaiah Israel in Chicago, wearing a beanie from the Hebrew Union College-Jewish Institute of Religion, said he had come to the protest because “the Torah teaches us that society and government are meant to protect people, not to scare them and not to brutalize them.”
The three were among an estimated 100 rabbis and Jewish leaders on the ground for “ICE Out” events across the Twin Cities Friday, after local clergy issued a broader call for a show of strength to combat the region’s intensified ICE activity over the past few weeks. Many local Jewish institutions, including the federation, the JCC, Jewish day schools and Jewish social services groups, have condemned ICE’s presence.
While mainstream Jewish groups say they are not opposed to responsible immigration enforcement, a steady stream of distressing incidents in Minnesota — including including the shooting death of Renee Good by an ICE agent, the detention of a 5-year-old child, and agents reportedly forcing open the door of a U.S. citizen — have galvanized a faith-based response in starkly moral terms.
“What did we learn from the Holocaust? We have to act and we have to resist,” one visiting rabbi, Diane Tracht of Reform-affiliated Temple Israel near Gary, Indiana, told Religion News Service while patrolling a heavily Hispanic and Somali region looking for ICE activity. “If I’m not going to act and resist now, then I shouldn’t call myself a rabbi and I can’t be a proud Jew.”
Dozens of the rabbis on the ground Friday were activated through T’ruah, the Jewish social justice network. Also present were Rabbi Jonah Pesner, head of the Union for Reform Judaism’s religious action center; Avodah CEO Cheryl Cook; Bend the Arc CEO Jamie Beran; and members of Conservative Judaism’s social justice commission, among others.
“It’s all rooted in the biblical commandment that we were slaves in Egypt, and we’re to love the stranger,” Pesner told TC Jewfolk, a local Jewish news site. “The biblical text repeats that 36 different times in 36 different ways, and it really calls our clergy to action.”
The airport protest was just one of several anti-ICE events that local and national clergy staged in the Twin Cities area Friday, amid frigid temperatures that saw wind chill as low as 40-below. Temple Israel, a prominent Reform congregation in Minneapolis, also hosted an interfaith prayer service.
“Each and every one of our traditions believes in the dignity of every human being,” Temple Israel Senior Rabbi Marcia Zimmerman told the gathered crowd Friday morning, to applause.
After extolling the virtues of the region’s diversity, Zimmerman added, “When I began this work, and I was ordained in 1988, I said these words. But it wasn’t against the reality that we have today. Now we have to walk these words. We have to live these words. And it is, in my mind, the moment that history will define us. And guess what, history is on our side.”
Another local Jewish leader took a different protest tactic, urging a day of fasting on Friday.
“In Jewish tradition, when a community faces crisis, violence, injustice or moral collapse, we do not look away. The Talmud describes an ancient custom of instituting communal fast days,” Rabbi Tamar Magill-Grimm, senior rabbi at the Conservative Beth Jacob Congregation in Mendota Heights, said during an interfaith press conference earlier in the week. “Fasting is not about self-affliction. It is about clarity. It is about refusing to numb ourselves to suffering.”
Vice President JD Vance visited Minneapolis on Thursday, where he sought to defend the Trump administration’s immigration policies while also hoping to “turn down the temperature.”
Faith communities have emerged as a crucial dimension of the protests, with Attorney General Pam Bondi announcing Thursday the arrests of three anti-ICE protesters who had been involved in disrupting a church service over the weekend. A planned anti-ICE rally in New York City Friday afternoon was set to feature Rabbi Stephanie Kolin, of Congregation Beth Elohim in Brooklyn, as one of the speakers.
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