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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Israelis and Americans deserve to know why they are still at war
Israelis have once again been asked to live under the shadow of war. Sirens and missiles punctuate sleepless nights. Families sleep beside safe rooms. Children measure their days between alarms.
People will endure that, when they believe there is a purpose behind the sacrifice.
Yet three weeks into the current confrontation with Iran, Israel’s government hasn’t offered anything resembling such clarity. Nor has that of the United States. And as the costs of war accrue in both countries — with Americans worrying about forces deployed across the region, and paying the price of the conflict at the gas pump — citizens of both countries deserve something basic from their leaders: a direct, compelling explanation of what this war is supposed to achieve.
In a democracy, citizens who are sending their children to shelters and their soldiers to the front absolutely have the right to know the objectives of a war. Yes, you cannot reveal operational details that could endanger pilots, intelligence sources, or soldiers in the field.
But explaining the purpose of a war is not the same thing as revealing tactics. Israeli Prime Minister Benjamin Netanyahu and U.S. President Donald Trump aren’t exhibiting prudence by keeping things, as the Forward‘s Arno Rosenfeld wrote, “incoherent.” Instead, they’re showing contempt for those they govern.
The hubris would be troubling even if either government in question enjoyed broad public trust. But neither Netanyahu nor Trump are leaders who command such confidence. And the arrogance that has infected even officials under them reflects a deeper pattern that has long defined both men’s leadership: an extraordinary sense of entitlement to power.
An Israel defined by hubris
Many Israelis believe that Netanyahu bends the truth routinely and will do almost anything to remain in power. Under those circumstances, demanding blind faith in this war is insulting.
Consider the extraordinary elasticity of the government’s claims. In June, after the earlier 12-day confrontation with Iran, Netanyahu declared that Israel had pushed back Iran’s missile and nuclear threats “for generations.”
If anyone made the mistake of believing him at the time, it is now obvious that he was lying. Iran still possesses missiles, which we know, because they have rained down on Israel throughout this war. If this conflict is now necessary to confront the very same dangers, the public deserves an explanation of what exactly happened to the supposed “generations” of security their leader had promised.
Yet instead of engaging with tough questions from the press about why Israel engaged in this war, what its goals are, and when it will end, Netanyahu has opted to exclusively discuss the war on friendly platforms. There are social media videos produced by his team, which are pure propaganda; the rare stage-managed “news conference,” usually with the few questioners selected in advance; and a studious avoidance of interviews with the Israeli media — with the sole exception of the pro-Netanyahu Channel 14.
Incredibly, when asked by a reporter from Haaretz a few days ago what the goals of the war were — and why no explanation has been offered to the citizens of the country — Government Secretary Yossi Fuchs actually had the temerity to respond that, in his eyes, citizens don’t need to know about those goals. Some have been set, he said, but they are confidential.
This posture invites, of course, even more suspicion.
Muddled American messaging
If Netanyahu says too little, Trump, on the American side, possibly says too much.
He speaks constantly about the war, yet always seems to struggle with precision or coherence.
One day he suggests the conflict could last a long time. The next he says he thinks it may end soon. When asked about terrorism that could follow escalation, he shrugs that “some people will die.”
This is not surprising; Trump’s rhetoric on these things has always been belated, confused and focused on spectacle. Within hours of the bizarre American seizure of Venezuelan President Nicolás Maduro — a reprehensible figure but still the head of a sovereign state — Trump appeared on television explaining that the U.S. needed access to Venezuelan oil.
With short-term operations like that in Venezuela, Trump’s inability to explain why the U.S. needed to engage, and outline what Americans can expect going forward, was less glaring. Now, as he waffles between demanding NATO allies come to aid the war and insisting their help isn’t needed; bizarrely declares the war will end “when I feel it in my bones”; and makes clear that the war was initiated with no strategic foresight, it’s impossible to ignore
So Americans, like Israelis, are left struggling to understand what exactly their government is trying to accomplish. And while in Israel the war is still broadly supported — so great is the anger at the Iranian regime, and so effective has been Israel’s missile defense — that is hardly the case in the U.S.
The blame game
The risks of a war defined by ever-moving goalposts and a deliberately obscure timeframe are obvious and terrifying. Just look at the war in Gaza.
That conflict dragged on for nearly two years, accompanied by repeated declarations that Hamas would soon be eliminated. Today, Hamas still exists. Yet the government has offered no serious accounting of that reality. On the way to this endgame, in which the status quo has ended up preserved but with Gaza in ruins, Netanyahu repeatedly blocked off-ramps. He was clearly indifferent to the widespread perception that he was using the continuation of the war to avoid accountability: he explicitly and shamelessly argued that spectacular breakdown on Oct. 7 could not be investigated while the war continued.
In fact, he is using the exact same playbook in this new war, arguing last week — with Trump’s support — that Israeli President Isaac Herzog should issue him a pardon in his ongoing corruption trial so that he can focus on the war.
Some Israelis now genuinely fear that prolonged emergency conditions could become politically convenient. Netanyahu’s critics openly speculate that a monumental national crisis might provide justification to delay or manipulate elections — as Netanyahu is obsessed with remaining in power and is badly behind in the polls.
In the U.S., this fumbling has opened the door to an alarming new reality: one in which Israel and its international supporters are blamed for dragging the U.S. into war. On Tuesday, Joe Kent, director of the National Counterterrorism Center, resigned over the war with a public letter making unproven allegations that Trump fell prey to an Israeli “misinformation campaign that wholly undermined your America First platform.” There is a clear risk that such rhetoric, fueled by the sense of directionlessness in this war, will increase already surging antisemitism.
The paradox of justification
Netanyahu and Trump’s failure to clearly justify the war does not mean that the Iranian regime deserves indulgence.
Tehran has brutalized its own citizens for decades and exported violence throughout the Middle East. Through Hezbollah in Lebanon, Hamas in Gaza, the Houthis in Yemen, and Shiite militias in Iraq, it has helped fuel conflicts that have cost countless lives. The regime has given the world many reasons to wish for its disappearance.
For the past month I have been arguing relentlessly that the Iranian regime has forfeited any claim to sympathy and that its actions have justified the Israeli and U.S. attack.
A long war determined to bring the regime to its knees may not be fundamentally unjustified. But requiring blind faith in the leaders prosecuting that war is.
The post Israelis and Americans deserve to know why they are still at war appeared first on The Forward.
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Trump Official Resigns Over Iran War, Blames Israel
Mattie Neretin – CNP/Sipa USA via Reuters Connect
A senior U.S. counterterrorism official resigned Tuesday in protest of President Donald Trump’s military campaign against Iran, accusing Israel of playing an outsized role in pushing the United States into conflict.
Joe Kent, director of the National Counterterrorism Center, said he could not support the war, arguing Tehran posed “no imminent threat” to the United States. But it was Kent’s broader assertion, that pressure from Israel and pro-Israel voices influenced the decision to go to war, that drew swift pushback from the White House and national security experts.
In his resignation, Kent also drew parallels to the Iraq War, suggesting that similar dynamics shaped both conflicts, arguing that Israel pushed the US into the conflict. His comments revived long-running debates about how U.S. intelligence and foreign alliances factor into decisions to use military force, though many officials and analysts have rejected such comparisons as misleading.
“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in his resignation letter.
Kent further claimed that he lost his wife in a “war manufactured by Israel.” Kent’s wife, Shannon Kent, died in 2019 when an ISIS suicide bomber detonated an explosive device during a U.S. military operation during the Syrian Civil War. Kent’s assertion suggests that Israel started the Syrian Civil War is completely unfounded. However, the notion that Israel controls the ISIS terror group is a popular conspiracy online.
The Trump administration forcefully disputed Kent’s claims, maintaining that the decision to strike Iran was based on credible intelligence about threats to U.S. forces and interests in the region. Trump dismissed Kent as “weak on security,” defending the operation as necessary to deter Iranian aggression and protect American personnel and allies.
Karoline Leavitt, White House Press Secretary, lambasted Kent’s letter as inaccurate .
“The absurd allegation that President Trump made this decision based on the influence of others, even foreign countries, is both insulting and laughable. President Trump has been remarkably consistent and has said for DECADES that Iran can NEVER possess a nuclear weapon,” she wrote.
National security experts and former officials also criticized Kent’s framing, arguing that it oversimplifies the policymaking process and risks promoting narratives that inaccurately portray Israel as driving U.S. military decisions. They emphasize that while Israel is a close ally that shares intelligence and strategic concerns, particularly regarding Iran’s nuclear ambitions and support for proxy groups, decisions to go to war are made by U.S. leadership based on American intelligence assessments.
Israel has long warned about the threat posed by Iran’s regional activities, including its backing of armed groups hostile to both Israeli and U.S. interests. Those concerns are broadly shared across multiple U.S. administrations and within the intelligence community, regardless of political party.
Kent’s resignation marks the most significant internal break so far over the Iran conflict and highlights growing divisions within the administration and across Washington. While some critics of the war have echoed his concerns about the lack of an imminent threat, others have expressed alarm at his decision to center Israel in his critique, warning that such claims can distort public understanding of how U.S. foreign policy decisions are made.
Kent came under fire during his confirmation process over his reported connections to white supremacists Nick Fuentes and Greyson Arnold. Kent admitted that he had conversations with Fuentes over social media strategy. However, Kent later distanced himself from Fuentes and repudiated his views.
Kent also holds other unorthodox foreign policy viewpoints, such as a relatively forgiving posture towards Russia’s invasion of Ukraine. In April 2022, following Moscow’s invasion of Ukraine, Kent argued that Putin was “very reasonable” and accused the US foreign policy establishment of aggravating Russia into war.
Kent’s comments on Tuesday drew widespread backlash from many who accused him of peddling antisemitic tropes. Ilan Goldberg, Senior Vice President and Chief Policy Officer of liberal pro-Israel organization J-Street, praised Kent for leaving the administration, but added “the antisemitic stuff in here blaming Israel for the Iraq war and a secret conspiracy of the media and Israelis to deceive Trump into going to war with Iran is ugly stuff that plays on the worst antisemitic tropes.”
“Donald Trump is the President of the United States and he is the one ultimately responsible for sending American troops into harms way,” Goldberg added.
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UK Hate Crime Prosecutions Reveal Stark Disparities Between Muslim and Jewish Victims
Demonstrators attend the “Lift The Ban” rally organised by Defend Our Juries, challenging the British government’s proscription of “Palestine Action” under anti-terrorism laws, in Parliament Square, in London, Britain, Sept. 6, 2025. Photo: REUTERS/Carlos Jasso
Hate crimes against Muslims in the United Kingdom are nearly twice as likely to result in prosecution as those targeting Jews, newly released figures show, exposing a striking imbalance in how justice is ultimately delivered.
According to data compiled by the British Home Office, the government department responsible for policing and security, figures on hate crime offences recorded over the past year show that Muslim victims of Islamophobic attacks were 76 percent more likely to see their attackers prosecuted than Jewish victims of antisemitic attacks.
Across the United Kingdom, 6.7 percent of hate crimes targeting Muslims led to a charge or summons — around one in 15 cases — compared with just 3.8 percent of offences against Jewish victims, or roughly one in 26, over the period from April 2024 to March 2025.
The gap is particularly stark in certain offences. Religiously aggravated assaults without injury against Muslims were over six times more likely to lead to prosecution, with 6.3 percent of cases resulting in charges compared with just 1.1 percent for Jewish victims.
Similarly, racially or religiously aggravated criminal damage was around four times more likely to result in charges, at 3.4 percent versus 0.8 percent.
Although 4,478 religious hate crimes were reported against Muslims compared with 2,873 against Jews, the smaller size of the Jewish population means such offences are far more concentrated and statistically significant. By raw population, the contrast is stark: around 3.9 million Muslims live in England and Wales, compared with 287,360 Jews
The Home Office’s data also reveals that Jewish people are disproportionately targeted, experiencing religious hate crimes at a rate roughly ten times higher than Muslims.
The Crown Prosecution Service (CPS) — the body responsible for bringing criminal cases in England and Wales — said comparing crime reports with prosecutions is difficult because cases can only proceed once police submit sufficient evidence for a charging decision.
According to the CPS, a record number of hate crime cases were referred by police last year, with 11,140 defendants prosecuted for racially flagged offences, resulting in a charge rate of 87.1 percent and a conviction rate of 85.2 percent.
In the UK, the Community Security Trust (CST) — a nonprofit charity that advises Britain’s Jewish community on security matters — recorded 1,521 antisemitic incidents from January to June last year. This was the second-highest number of antisemitic crimes ever recorded by CST in the first six months of any year, following 2,019 incidents in the first half of 2024.
