Uncategorized
How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
Uncategorized
Defining the Goals of the Iran War
US Secretary of Defense Pete Hegseth holds a briefing with Chairman of the Joint Chiefs of Staff General Dan Caine, amid the US-Israeli war on Iran, at the Pentagon in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evan Vucci
Going after the unacceptable threat Iran posed to American, Israeli, Gulf Arab States, European, and Asian military and political interests — and understanding the destructive hand of China behind the mullahs — was not a mistake. It was recognition of the stakes for the civilized world.
But the US and Israel, indispensable allies at many levels, have to take account of their differences in threat level and capabilities, and forge a political as well as military path together.
Two points to make in wartime:
First — achievable goals are essential to ending a war. Corollary 1: It is easier to start a war than end one Corollary 2: Every war must end
Second — there are things you don’t know and won’t know (although in some cases, people knew, but people weren’t listening.
President Donald Trump said in his State of the Union address: “They [the Iranians] have already developed missiles that can threaten Europe and our bases overseas, and they’re working to build missiles that will soon reach the United States of America.”
He was right, but dismissed with a collective snicker.
My husband, security analyst Dr. Stephen Bryen, ran the statement through Google Gemini and found disparaging references to the President in The Washington Post, The Guardian, American Progress, PBS NewsHour, PolitiFact, The New York Times and CNN, among others.
He found “experts” who told us that the range of Iran’s ballistic missile arsenal was about 2,000 km, which made Israel and the Gulf States potential targets, but allowed the Europeans to claim immunity. In 2025, a Defense Intelligence Agency (DIA) assessment posited that Iran was “years away” from possessing a viable ICBM.
They were wrong.
Iranian Foreign Minister Abbas Araghchi told NBC News in February, “We are not developing long-range missiles … we have limited the range below 2,000 kilometers.”
He lied.
Trump was right. The range is closer to 4,000 km, technically putting Paris in range (about 4,200 km from Tehran).
[Aside: Rep. Ro Khanna (D-CA) said in a TV interview that Iran had enough uranium to make nuclear bombs, but there was no reason to do anything about it because Iran’s missiles couldn’t yet reach the US. Is he still sure?]
The unwillingness to see and understand threats is, in some ways, an admirable attempt to avoid war. War is terrible. No one wants war. War may kill the enemy, and surely it will also kill innocents. But the decades-old idea that one could negotiate with terrorists is a huge failing in the Western world.
The Oslo Accords were not peace. Temporary deals with Lebanon are not peace. Multiple Gaza ceasefires were not peace. Operations Rising Lion and Midnight Hammer were not peace. The return of the Israeli hostages was not peace.
Israel collected intelligence and built an extraordinary military force in cooperation with the United States, while the US built Massive Ordnance Penetrators (MOPS). But it also assumed that giving the people of Gaza a decent life, including work permits in Israel, would keep things calm.
It worked at some level until October 7, 2023.
After that, Israel’s determination to defend its citizens forced a reckoning. It would no longer ignore Iran. President Trump agreed. Last summer’s attack on Iranian assets was a masterpiece of coordination and cooperation.
But it wasn’t enough.
The attacks launched this year were designed not only to eliminate Iran’s weapons and weapons-producing capability, but to put in place a new strategic pattern for behavior.
Much of the Arab world has come to his thinking. UAE, Saudi Arabia, Jordan, Iraq and even Qatar, seeing that they are targets for Iran, not allies, have stepped up. Azerbaijan, too. Syria is silent and Lebanon is trying to figure out how to get rid of Hezbollah. In Europe, the Czech Republic and Estonia defied the EU resolution on the war.
In the past few days, Japan and several European countries appear to have awakened to the fact that their future, their security, and their people are on the firing line.
The late Fred Iklé, a defense strategist and official in the Reagan administration, wrote a book entitled Every War Must End. He was writing primarily, but not only, about American wars. For Iklé, who passed away in 2011, the essential lesson was that it is much easier to start a war than to successfully conclude one. Having achievable aims — both military and political — and stopping when they have been met — is the key to success.
The alternative is to slog along with grinding casualties until the conflict peters out ignominiously when public opinion no longer supports the effort. The French, he pointed out, were the military victors in Algeria — as were the Americans in Vietnam — but in both cases, the Western power withdrew without a political victory, and public disillusionment hampered the government at home and abroad for years after.
The Russians left Afghanistan when it produced unacceptable grumbling at home. More recently, the US left Afghanistan and northern Syria.
In none of those cases was the war over; in each case, people continued to die on the ground when we went home.
But Israel is home. Israel needs victory to ensure peace — how you define that between allies is precisely the point. And America and Israel must find a definition of victory that works for each.
Shoshana Bryen is Senior Director of the Jewish Policy Center and Editor of inFOCUS Quarterly magazine.
Uncategorized
When a Jewish Landmark Disappears, So Does Jewish Presence
The Contemporary Jewish Museum. Photo: screenshot.
Another major Jewish institution has collapsed – and the implications reach far beyond San Francisco.
The Contemporary Jewish Museum (CJM) has closed and is selling its building. What was once a bold, architecturally striking institution in the heart of downtown will soon be something else entirely. Another civic space repurposed. Another cultural anchor lost.
I loved seeing that building. Designed by Daniel Libeskind, it was bold, unmistakable, and confident – right off Yerba Buena Gardens in the heart of the city. It stood prominently, not tucked away or obscured, but fully visible. It sent a simple but powerful message: Jewish life belongs in the civic fabric. For me, it was a symbol of pride.
And now it is gone.
The explanations offered are familiar. Attendance declined by roughly 50 percent from 2019 to 2023–2024. Revenue fell. In the fiscal year ending June 2024, expenses outpaced revenue by more than $5.9 million. Leadership acknowledged that the building itself had become “beyond our capacity” to maintain.
All of that may be true. But it is not sufficient.
Institutions do not simply collapse because conditions change. They collapse because they fail to respond to changing conditions with clarity, discipline, and purpose. And when a flagship Jewish cultural institution disappears in one of the wealthiest and most philanthropic regions in the country, it is worth asking not only what happened, but what it says about us.
At one level, this is a story of institutional failure. The museum expanded into a large and expensive footprint – a 63,000-square-foot facility completed in 2008 at a cost of $47 million in a city already becoming more difficult to sustain. It relied on a fragile mix of philanthropy and foot traffic in a downtown that was hollowing out even before COVID accelerated the trend. The museum was still carrying roughly $27 million in outstanding construction debt. When those pressures intensified, there appears to have been no clear plan to right-size the institution, refocus its mission, or rethink its role in a changing cultural landscape.
Instead, the result was a slow drift toward insolvency – followed by closure.
But the deeper problem is not simply managerial. It is cultural. And it was visible in the year before the closure, when the museum found itself caught in an episode that illustrated just how far it had drifted from its core identity.
In spring 2024, the museum mounted its first major open-call exhibition of California Jewish artists. Seven of the accepted artists withdrew their work in a coordinated protest, demanding that the museum commit to BDS – the Boycott, Divestment, and Sanctions movement against Israel – and divest from all funding associated with the Jewish state. The museum rejected those demands. But rather than confidently reaffirming its identity as a Jewish cultural institution, it hesitated publicly, left blank spaces on its walls where the withdrawn works would have hung, and framed the episode as a “complicated moment.” It was a moment that revealed an institution uncertain of what it stood for.
Too many institutions in recent years have confused relevance with purpose. In an effort to remain current, they have chased trends, embraced fashionable programming, and diluted the very identity that made them distinctive. In doing so, they have weakened the case for their own existence – both to the public and to their donors.
Jewish institutions are not immune to this drift. When they lose clarity about who they are and what they are meant to do, they risk becoming interchangeable with any number of other cultural organizations. And interchangeable institutions are far easier to abandon.
The museum’s collapse also raises uncomfortable questions about the direction of Jewish giving. The Jewish Federation Bay Area manages more than $2 billion in assets and provided millions in grants in fiscal year 2023 alone. The Bay Area is home to some of the most generous Jewish philanthropists in America. If a flagship institution like this cannot be sustained in that environment, the problem is not a lack of resources. It is a question of priorities.
Much contemporary giving is directed toward causes, programs, and initiatives – often important ones. But less attention is paid to sustaining the shared institutions that give Jewish life visibility, continuity, and public meaning. Museums, cultural centers, and communal spaces do not always produce immediate or measurable outcomes. But they create something more enduring: a sense of presence.
The board chair told reporters that the building “does not define the museum.” And perhaps he is right, technically. The executive director expressed optimism about a smaller, reimagined future. That deserves acknowledgment. But what has been lost in the interim – the physical presence, the civic statement, the visibility – cannot simply be reimagined back into existence. Presence is not just programmatic. It is architectural. It is spatial. It is the fact of a building that stands in the middle of a great city and says: we are here.
Places like the Contemporary Jewish Museum did something rare. They connected past and present, insiders and outsiders, tradition and creativity. They offered a space where Jewish life could be explored without precondition – neither purely religious nor purely academic, but deeply cultural and civic at once. They were not simply museums. They were part of the infrastructure of Jewish public life.
The disappearance of such institutions is especially troubling given what is happening in the broader culture. The ADL recorded 9,354 antisemitic incidents in 2024, the highest level since tracking began in 1979 – a staggering 893 percent increase over the past decade. The FBI simultaneously recorded the highest number of anti-Jewish hate crimes since it began reporting data in 1991. A majority of American Jewish college students report feeling uncomfortable or unsafe on campus because they are Jewish.
At a moment like this, the disappearance of visible Jewish institutions sends precisely the wrong signal. It suggests contraction when presence is needed. It risks normalizing a quieter, less visible Jewish public life.
It is also worth noting that the CJM’s collapse is part of a wider pattern in San Francisco’s struggling cultural sector – the Mission Cultural Center for Latino Arts, California College of the Arts, and the nearby Mexican Museum have all faced severe financial distress in recent years. This context matters. The CJM did not fail in a vacuum. But it is not exculpatory, either. What distinguishes the institutions that endure is usually not better luck. It is clearer purpose and stronger accountability.
When an institution like this collapses in a wealthy and engaged community, it is rarely because no one cared. It is because no one felt ultimately responsible for ensuring that it endured. Not the board. Not the donors. Not the broader community.
Everyone assumes someone else will step in. And no one does.
That is the accountability failure. And it is correctable – if the community chooses to correct it.
The sale of the Contemporary Jewish Museum should not be treated as a local story or an isolated failure. It is a signal, one that should prompt concrete action.
Jewish philanthropists and federations should dedicate a meaningful portion of their giving specifically to sustaining cultural institutions – not just causes and programs, but the physical and civic infrastructure of Jewish life. Boards of Jewish institutions should be held to explicit accountability for institutional survival, not just programmatic innovation. And Jewish communities in every major city should ask, right now, whether their flagship cultural institutions are financially sound – and what they would do if they were not.
If the CJM survives in some smaller, reimagined form, that would be welcome. But the larger lesson stands regardless: Jewish presence in American public life is not self-sustaining. It requires deliberate investment, disciplined governance, and a community willing to prioritize endurance over the fashions of the moment.
Some institutions are easy to replace. Others are not.
The Contemporary Jewish Museum was more than a museum. It was a statement.
And its disappearance should force us to ask whether we are still willing to make such statements – or whether, slowly and quietly, we are allowing them to disappear.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute.
Uncategorized
Palestinian Authority: Mossad Behind Iranian Attacks on Gulf States
Smoke rises after reported Iranian missile attacks, following United States and Israel strikes on Iran, as seen from Doha, Qatar, March 1, 2026. Photo: REUTERS/Mohammed Salem
No matter how clear it is who is to blame for a problem, the Palestinian Authority (PA) is always ready to blame Israel for any disaster, death, or disagreement.
As a Palestinian Authority (PA) TV preacher once taught: “If a fish in the sea fights with another fish, I am sure the Jews are behind it.”
When Iranian missiles hit Gulf states or fall on Turkey, Oman, and Kuwait, the situation is no different.
Obviously, Israel must be guilty, and an Israeli Arab journalist found the perfect frame for the blame: Those missiles were “coordinated” by the Mossad and the US:
Israeli Arab journalist Suheil Diab:“So far, in at least three proven cases, it has become clear that several [Iranian] missile attacks on Turkey and Oman, as well as some of the missiles that were launched towards Kuwait, were coordinated with the Israeli Mossad with the knowledge of the US to create tension and conflict between the Iranians and the Gulf states.” [emphasis added]
[Official PA TV, March 16, 2026]
Similarly, a regular columnist writing for the official PA daily claimed Iran and Israel have “overlapping goals” to “weaken the Arab states.”:
… the overlapping goals that Israel and Iran seek to achieve through this war will not materialize. Both are interested in weakening the Arab states, casting doubt on their ability to maintain their sovereignty, and harming the strategic Arab depth components of the Palestinian people and of the central cause of the Arab nation: the cause of Palestine. [emphasis added]
[Official PA daily Al-Hayat Al-Jadida, March 15, 2026]
In the beginning of the current war, Palestinian Media Watch reported on the PA’s sole concern for the “Palestinian cause.”
The PA daily columnist accused Netanyahu of seeking to unify and make alliances with the very Arab states he is supposedly seeking to weaken.
Netanyahu was said to need them in his war against Iran, and by mobilizing them he would be able to erase the “pan-Arab national struggle” against “the international Zionist colonialist project,” and expand into “Greater Israel… between the Nile River and the Euphrates River”:
At the same time, he [Netanyahu] will exploit the hostility and desire for revenge … to achieve his goal: to make the Arab states that are in [Iran’s] sights (the Arab Gulf states) [parentheses in source] be in one united front with Israel against Iran, meaning to erase the truth and trends in the Arab-Zionist conflict, as a Palestinian and pan-Arab national struggle against an existential threat, which is embodied by the international Zionist colonialist project.
[This threat] unabashedly expresses the policy of the state of occupation and settlement colonialism (Israel) [parentheses in source], which still believes that the borders of Greater Israel are between the Nile River and the Euphrates River.
The columnist conveniently tied his imagined alliance between Israel and Iran to another libel that is part of the PA’s regular arsenal of libels and has been exposed by Palestinian Media Watch, and has also been repeated heavily by the PA during the current war. According to the libel, Israel is using the war to realize its “plot” to conquer the surrounding Arab states — Lebanon, Syria, Iraq, and Saudi Arabia — and create “Greater Israel.”
A PLO official likewise lashed out and accused the US of wanting to “subjugate Iran, Pakistan, Malaysia, Indonesia, and Turkey,” while using Israel as the region’s “bad cop”:
Palestinian National Council Committee for Foreign and Parliamentary Affairs member Fawzi Al-Samhouri: “The second goal of the American plan after taking control of Iran’s oil resources is to continue afterwards to Pakistan …
They also want to subjugate the region by integrating Israel into the heart of the Arab homeland to impose it as the bad cop in the region. At the same time, the US is now subjugating this region – the region of the Arab homeland and the large Islamic states surrounding it such as Iran, Pakistan, Malaysia, Indonesia, and Turkey. Turkey, despite it being a NATO member, is also part of the American plan.
The US wants first to weaken Hezbollah and then also to fully control Turkey due to its geographical location.” [emphasis added]
[Fatah-run Awdah TV, Facebook page, March 16, 2026]
The author is a contributor to Palestinian Media Watch, where a version of this story first appeared.