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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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California Police Open Hate Crime Probe After Assailants Attack 2 Jews Overheard Speaking Hebrew

Screenshot from video circulated on social media showing three unknown attackers punch two Israeli-Americans in San Jose, California on March 8, 2026.

Police in San Jose, California have opened a hate crime investigation after two Israeli-American Jews were overheard speaking Hebrew and then assaulted in broad daylight on Sunday.

“After arriving at a restaurant, they [the two Jewish men] were approached by three unknown individuals and punched multiple times, leaving one victim briefly unconscious,” according to a statement posted by the Jewish Community Relations Council (JCRC) for the Bay Area. “Both victims were transported to the emergency room and later released.”

Lior Zeevi, 47, and Daniel Levy, 48, waited for a table outside the Augustine restaurant on Sunday afternoon when the violence began. They told police that the three attackers used antisemitic language as they punched them.

According to one of the victims and local reports, one of the suspects said “f**king Jew” or “f**k the Jews” during the beating.

“Every punch connected directly to where they wanted, to the head directly. It was on purpose to hit and make maximum damage,” one of the victims told ABC7.

Levy lost consciousness briefly after one punch to the head on Sunday. The beating left him with his lower lip split and bleeding. Both men reportedly had swelling on their heads and faces following the attack.

According to ABC7, a witness also heard one of the assailants say, “Don’t mess with Iran,” apparently a reference to the current war in the Middle East.

Keanu Kahrobaie, a retail employee on Santana Row whose parents were born in Iran, filmed one of the videos and said he heard one of the attackers speak in Farsi while fleeing.

“The only logical thing I could think, other than to stop it, because there was way too many people, was to record it, because it could be used as evidence,” Kahrobaie told J. The Jewish News of Northern California. “They actually kind of carried him, then threw him to the ground, and then just continuously hit.’

San Jose’s Mayor Matt Mahan issued a statement condemning the attack.

“I’ve been in touch with Jewish community leaders and our police department regarding this heinous attack, and I will continue to update you as we make progress in our investigation,” he said.

“The attacks on two people speaking Hebrew in San Jose yesterday are reprehensible,” the mayor continued. “Our Jewish community is shocked and angry, and they have every right to be. In recent years in America, violent acts against Jews have nearly tripled and nearly 70 percent of all hate crimes involving religion target Jews.”

Mahan, who is now running for California governor, added that “this is a time to stand with our Jewish neighbors, support their freedoms, their rights, their full inclusion in American society, and it’s time to root out the hate and the ideologies that drive these kinds of violent acts.”

California Gov. Gavin Newsom’s press office also shared the video on Wednesday and wrote, “This is disgusting. Thank you, San Jose PD, for investigating.”

Marco Sermoneta, consul general of Israel to the Pacific Northwest, commented on the beating on X.

“Two American-Israelis brutally attacked in broad daylight in #SanJose just for speaking Hebrew,” he posted. “I call on California elected officials to condemn this vile, cowardly act and for law enforcement to address this grave incident swiftly and effectively.”

On Wednesday, San Jose police said that detectives at this time “have not located evidence indicating the assault would meet the elements of a hate crime.” However, the attack is currently being investigated as a hate crime as investigators continue to review evidence.

The local Jewish community “is very afraid for our safety following this brutal assault in broad daylight,” Tali Klima, a spokesperson for the Bay Area Jewish Coalition, told the San Francisco Gate. “Given the ongoing surge in antisemitism in recent years, we expect San Jose police and local officials to take this matter seriously and take proper action to address not only this specific incident but the overall climate of Jew hatred.”

The attack in San Jose follow an ongoing pattern of antisemitic acts targeting Jews and Israelis who are overheard speaking in Hebrew.

Last month, French tourists attacked three Israelis speaking Hebrew at a bar in Thailand, resulting in hospitalization for two to treat injuries that included broken ribs, damaged teeth, and back trauma. The bar’s employees reportedly joined in the assault, hitting the Israelis with batons.

In December, Israeli tourist Almog Armoza had to flee in Nepal’s capital Kathmandu when someone hit him from behind with an iron rod after hearing him recording a voice message in Hebrew. That same month, criminals targeted an Israeli tourist in Cyprus after hearing him speaking Hebrew on his cell phone outside a hotel. The victim’s father wrote on Facebook that “he was brutally beaten, injured in the head and face, and evacuated for medical treatment.”

The prior month, police arrested a 25-year-old Pakistani man who allegedly assaulted an Orthodox Jewish American tourist at Milan’s Central Station.

In July, Ran Ben Shimon, the coach of Israel’s national soccer team, spoke Hebrew with assistant coach Gal Cohen while walking in Athens. This prompted an assault from a man who yelled “Free Palestine.” That same day, a waiter in Vienna refused service to a group of well-known Israeli classical musicians after they confirmed to him that the language he overhead them speaking was Hebrew.

Jewish organizations have begun tracking the prevalence of Hebrew conversations triggering antisemitic incidents. Following the release of a report on antisemitism in Ireland earlier this month, Maurice Cohen, chairman of the Jewish Representative Council of Ireland (JRCI), stated that “a recurring feature is hostility triggered solely by Jewish identity or perceived Jewish identity, including visible symbols, the Hebrew language, or accent.”

The researchers looking at Irish incidents found that in 30 percent of cases, the antisemitism only began after some reference to Jewish identity.

Surveys following the Oct. 7, 2023 terrorist attacks against southern Israel show that many Jews have begun concealing their Jewish identities when in public.

In February, the American Jewish Committee (AJC) in partnership with Hillel International released a survey of Jewish college students revealing that 34 percent made an effort to hide their Judaism to avoid experiencing antisemitism and that 38 percent refrained from voicing support for Israel out of fear of target by anti-Zionist activists.

According to AJC research of the broader Jewish public in March 2025, 56 percent say they changed their behavior out of fear of antisemitism and 40 percent said they refrained from wearing or showing items that could identify them as a Jew. The previous year that number was 26 percent.

Much higher numbers of Jews in the United Kingdom report similar sentiments. When the UK’s Campaign Against Antisemitism activist organization polled on the question in November 2023, 69 percent of British Jews said they were less likely to show their Judaism in public. However, by 2025, the Jewish Landscape Report from the Voice of the People initiative reported that number had now risen to 81 percent.

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Hamas Joins Iran in Praising Spain for Hostile Approach to US, Israel

Spanish Prime Minister Pedro Sanchez speaks at a press conference in Kunshan, Jiangsu province, China, Sept. 11, 2024. Photo: REUTERS/Xihao Jiang

The Palestinian terrorist group Hamas has praised Spain for permanently withdrawing its ambassador to Israel on Tuesday, joining Iran in heralding the NATO ally’s hostile posture toward the Jewish state and the US amid ongoing conflict in the Middle East.

“We welcome the decision of the Spanish government to withdraw its ambassador from the ‘Zionist entity’ and to reduce its diplomatic representation. This decision continues the honorable positions taken by the Spanish government against the genocide carried out against our Palestinian people in the Gaza Strip,” the Islamist group behind the Oct. 7, 2023, massacre across southern Israel said in a statement.

“While we greatly appreciate this courageous Spanish position, we reiterate our demand that all countries of the world sever all forms of relations with the ‘Zionist entity,’” the statement continued.

Hamas’s comments came after Spain published an announcement in its official gazette that the ambassador’s position had been terminated. Spain’s Foreign Ministry said its embassy in Tel Aviv will be led by a charge d’affaires for the foreseeable future.

Israel’s embassy in Spain is also run by a charge d’affaires after the country summoned its ambassador last May in protest of Spain’s decision to recognize a Palestinian state, a decision that Jerusalem characterized as a “reward for terrorism.”

Spain’s ambassador to Israel was initially summoned back to Spain in September amid a diplomatic dispute. Israeli Foreign Minister Gideon Saar accused Spanish Prime Minister Pedro Sánchez of antisemitism, following Madrid’s latest measures against the Jewish state.

Sánchez unveiled new policies at the time targeting Israel over the war in Gaza, including an arms embargo and a ban on certain Israeli goods.

The Spanish government announced it would bar entry to individuals involved in what it called a “genocide against Palestinians,” block Israel-bound ships and aircraft carrying weapons from Spanish ports and airspace, and enforce an embargo on products from Israeli communities in the West Bank.

Meanwhile, Saar announced sanctions against two Spanish ministers, accusing the government in Madrid of antisemitism and of pursuing an escalating anti-Israel campaign aimed at undermining the Jewish state on the international stage.

For years, Hamas has received funding, weapons, and training from Iran, which last week expressed support for Spain’s decision to block US forces from using its bases for military operations against the Islamic regime. The move left Madrid as the only major EU country to have explicitly criticized the US-Israeli strikes on Iran.

In response to an online news report saying that the Spanish government “denies that the US is using its bases in Spain for the war against Iran,” the Iranian embassy in Spain reshared the headline and added, “Iran fully recognizes and respects this position, which is in accordance with international law.”

While Spain has strongly condemned the US-Israeli attack on Iranian regime targets, other European countries have denounced Iran’s counterstrikes on civilian sites across the Middle East.

US President Donald Trump has lambasted Spain for its stance, even threatening to cut off trade.

“I think they’re not cooperating at all. Spain. I think they’ve been very bad, very bad, not good at all. We may cut off trade with Spain,” Trump told reporters, adding that Madrid has been “very bad to NATO” and does not want to “pay their fair share.”

Spain quickly condemned the strikes against Iran after they began, calling them “dangerous” and “outside of international law.”

Israel accused Spain of “standing with tyrants” for opposing the war.

Since Hamas’s Oct. 7 atrocities started the Gaza war, Spain has been one of Israe’’s fiercest critics on the international stage.

Earlier this month, police raided a steel factory near Bilbao, northern Spain, questioning staff over suspected violations of the country’s arms embargo on Israel

The Action and Communication on the Middle East (ACOM) group, a pro-Israel organization in Spain, described the move as part of a “pattern of political pressure on economic actors for ideological reasons.”

“The combination of state intervention with a political climate that tolerates — and sometimes encourages — aggressive activism against Israel and its partners creates a scenario in which civil liberties and the legal security of companies and citizens are steadily eroded,” ACOM said in a statement.

In September, the Spanish government passed a law to take “urgent measures to stop the genocide in Gaza,” banning trade in defense material and dual-use products from Israel, as well as imports and advertising of products originating from Israeli settlements.

That same month, when Spain recalled its ambassador to Israel, Sánchez accused the Jewish state of “exterminating defenseless people” in Gaza and “breaking all the rules of humanitarian law.”

Sánchez’s administration expanded the boycotted products to ban imports from Israeli communities in the West Bank, eastern Jerusalem, and the Golan Heights.

While pursuing such policies and attacking Israel verbally, Sánchez has facing backlash from his country’s political leaders and Jewish community, who accuse him of fueling antisemitic hostility.

Amid a sharp rise in anti-Jewish hate crimes and anti-Israel sentiment, Lorenzo Rodríguez, mayor of Castrillo Mota de Judíos in northern Spain, accused the country’s leader in September of “fueling a discourse of hatred” against Israel and the Jewish people.

“The government is fostering antisemitism that will prove deeply damaging for Spain,” Rodríguez said in an interview with the local outlet El Español.

Comparing Spain’s attitude toward Israel with other countries, Sa’ar stated earlier this month that “the obsessive activism of the current Spanish government against Israel stands out in light of its ties with dark, tyrannical regimes — from Iran’s ayatollahs to [Nicolás] Maduro’s government in Venezuela.”

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How a Jewish-owned yarn store knitted the symbol of the anti-ICE movement

In January, as violent confrontations between ICE and protesters erupted in the Twin Cities, a knitting group at Needle & Skein yarn shop in St. Louis Park, Minnesota, started brainstorming what they could do to lift people’s spirits. Paul Neary, a designer at the shop with a special love for fiber arts history, quickly found inspiration: a pointed red knit hat with a tassel worn in 1940s Norway to protest the Nazi occupation and boost morale.

“He showed me the picture of the Norwegian resistance hat and I said that is exactly it,” store owner Gilah Mashaal told me.

Although it’s unclear why the red hats became such a popular anti-Nazi tool in Norway, some have noted the link between their design and the Phrygian cap, a symbol of freedom during the French and American revolutions. Neary reverse engineered the Norwegian pattern, creating a more modern beanie-like shape, birthing the “Melt the ICE” hats now seen at anti-ICE protests across the country. Although, as a Guardian article noted, Mashaal had a rule that “nobody talks politics” in the store, she felt stirred to action.

“It kind of transcends politics, in my opinion,” Mashaal said. “When your neighbors are afraid to leave their homes, or they’re afraid to take their sick children to the doctor, or they can’t go to work, something’s wrong with our society.”

The situation feels personal for Mashaal. Her paternal grandparents were from Baghdad and were forced to leave during the 1941 Farhud, a violent attack on Jews similar to the pogroms of Europe. Mashaal’s family settled in Cairo, but that proved to be only a temporary solution.

Mashaal’s father, Saul Akerib Mashaal, right, and her grandfather, Albert Akerib. Courtesy of Gilah Mashaal

“When my father was 14 years old, the king was deposed so the military took over and things became very very difficult for the Jews in Cairo,” said Mashaal. Her father escaped to France and eventually immigrated to the United States. “They were forced to leave with absolutely nothing and my father told me the story of my grandmother breaking all the dishes in the house because she didn’t want to just hand it over to the military.”

Mashaal said she’s reminded of the terrible conditions her family had to endure when she sees what is happening in her community.

“This is about human decency,” she said. “This is about caring for your neighbor.”

After Neary came up with the pattern, they planned a knit-along for the following week.

“I thought we were gonna have like, you know, maybe 10 people show up,” Mashaal said. “Then all of a sudden there were more than a hundred people in my store.”

The pattern went viral online when the shop shared Neary’s pattern on Ravelry, a site where knitters and crocheters share patterns, projects and tips. When this article was written, 12,251 users reported they were making or had made the hats and 4,446 had put it in their queue of future projects. The design also inspired a number of customized spin-offs including a version that incorporated “Love is more powerful than hate” in morse code and a mini hat that could be worn as a brooch. Mashaal said that the communal values of the knitting world helped make the hats a success.

“They’re very politically minded,” she said. “And when they see something happening that needs attention, everybody comes together and works towards this common goal.”

When we spoke, Neary couldn’t resist a pun, telling me political activism in the yarn community is “literally knit into the fabric of our history.” Knitters in Belgium encoded messages about military activity in their stitches during World War I. Knitting circles have served as a place where women, who were discouraged from being political in public, could exchange ideas about issues such as slavery and women’s suffrage.

The store offers instructions for how to make your own “Melt the ICE” hat. Courtesy of Gilah Mashaal

“When you see things happening and you feel helpless, you try to find some way to connect to other people who are also feeling helpless,” Mashaal said. “To create something with your hands is soothing, in a way, and very meaningful.”

Profits from the hats are donated to immigrant aid groups in Minnesota, such as the Immigrant Rapid Relief Fund. Mashaal said they have also received donations from around the world and have raised $760,000 thus far.

Not everyone is happy with Needle & Skein’s new hats. Both Mashaal and Neary told me they’ve received hateful emails, phone calls and letters from people who disagree with their message. But Mashaal said “the positivity far outweighs the negativity that we’ve gotten.”

Neary noted that they have received supportive calls from people who may not necessarily have been as politically engaged before.

“They’ll say something like, you know, ‘Usually I don’t get involved in stuff like this, but this really moved me,’” Neary said. “It’s their kind of gentle way of letting us know, like, ‘We maybe didn’t vote the same way, but obviously we’re on the same team.’”

Mashaal and Neary noted how the knitting community’s diversity connects people across racial, ethnic, gender and generational boundaries.

“It truly does give us all kind of a space to have together to learn more about different people and share comfortably,” Neary said.

“We just all have this one passion. And so we find that one literal common thread.”

The post How a Jewish-owned yarn store knitted the symbol of the anti-ICE movement appeared first on The Forward.

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