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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years. 

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  

—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Jewish Haverford students named a professor in their antisemitism lawsuit. Police say he responded by stalking one online.

A religion professor named by Jewish Haverford College students in a recently settled lawsuit against the school was arrested Tuesday after authorities say he used anonymous accounts to harass one of those students online.

According to an indictment unsealed in federal court Tuesday, Haverford professor Guangtian Ha used at least four burner accounts on X to send roughly 50 threatening messages to an unidentified male Jewish student between October 2025 and May 2026.

Ha is charged with one count of cyberstalking, a crime that carries a maximum penalty of five years in prison.

Federal authorities say Ha replied to one of the student’s posts with a picture of the student’s home mailbox and an emoji of a pair of eyes. After the student took security precautions in response to the messages, the professor allegedly commented on them and wrote, “The goyim have woken up, Jew. Run. Flee. Leave.”

Haverford College President Wendy Raymond informed students of the arrest in a letter published on the school website Tuesday, saying Ha had been placed on administrative leave and barred from campus while the case proceeds.

“I am deeply distressed by these allegations and want to state in the plainest of terms that any form of harassment or discrimination based on identity is unacceptable, antithetical to our values, and has no place at Haverford,” Raymond wrote.

Ha, who was on sabbatical this semester, could not be reached for comment. Federal court filings do not identify any legal representation for the defendant.

The arrest comes two months after the liberal arts college, which is located just outside of Philadelphia, settled an antisemitism lawsuit filed by Jewish students.

In that lawsuit, filed in 2024, those students had listed a number of Haverford professors who they said contributed to an antisemitic environment. One of them was Ha, a member of Faculty for Justice in Palestine, who had tweeted from his public account that “the only way to deal with Zionists is to stop talking to them and refuse to let them waste your time.”

He later tweeted — still from his public account — that he knew who at Haverford had been “silent on this genocide or even tacitly support it,” saying, “I will never forgive them. I know their names and I know their faces. Never forgive. No reconciliation.”

The messages Ha allegedly sent from his anonymous accounts were even more threatening. According to the indictment, one read, “Jew, get the f— out of my country.”

Another message allegedly read, “If Jews are so special then they should be placed in special camps and receive special treatments.”

According to an amended civil complaint filed in January 2025, the school took no public action against Ha, who taught courses on Islam and religion in China.

In the settlement, the college’s leaders agreed that Haverford’s policy would bar discrimination specifically against students and employees with Zionist views, as well as those who are Jewish or Israeli, according to Higher Ed Dive.

In addition to his alleged online activity, Ha had co-written an opinion column in the Haverford Clerk, the campus newspaper, in which he downplayed student concerns about antisemitism as “Zionist witch hunts” — arguing instead that pro-Palestinian students faced the brunt of campus discrimination.

“A truly inclusive learning community would necessitate our administration taking a clear and careful stance against this sort of hatred,” he wrote.

The post Jewish Haverford students named a professor in their antisemitism lawsuit. Police say he responded by stalking one online. appeared first on The Forward.

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‘He has repeatedly capitulated to Zionist pressure’: Leftist groups to protest Mamdani on Oct. 7

A raft of pro-Palestinian and democratic socialist groups will protest against New York City Mayor Zohran Mamdani on the three-year anniversary of the Oct. 7 attacks, accusing the mayor of capitulating to pro-Israel pressure since taking office.

More than 20 local organizations, most of them college chapters of Students for Justice in Palestine or Young Democratic Socialists of America, are participating in the event, which will culminate with a rally at City Hall. (Young Democratic Socialists America is the student offshoot of the DSA.)

The groups’ complaints against the mayor include his allowing a law to take effect that allows NYPD to implement security perimeters at places of worship and launching a plan to combat antisemitism that includes funding for Jewish community groups that do not disavow Israel.

“Zohran Mamdani campaigned on promises to the Palestine movement,” the groups said in a caption alongside a poster for the event. “He has betrayed his own alleged values, failing to make those promises a reality. Instead, he has repeatedly capitulated to Zionist pressure.”

The protest comes even as Mamdani, who drew on the support of local progressive groups in his run for office, continues to hammer the Israeli government and Prime Minister Benjamin Netanyahu from City Hall. But the protest — which appears to have split the city’s DSA movement — revealed growing discontent from the far-left with how Mamdani has governed.

It also underscored how uncompromising the left flank of the democratic socialists can be on matters related to Israel.

Why leftist groups are protesting Mamdani

Mamdani rode into office last November on a swell of pro-Palestinian support and democratic socialist organizing power. He rejected many of the pro-Israel norms of New York City campaign trail, including by promising to arrest Netanyahu if he ever visited New York and calling the war in Gaza a genocide.

Since taking office, Mamdani has revoked an anti-BDS executive order signed by his predecessor, Eric Adams, and the city’s previously accepted definition of antisemitism from the International Holocaust Remembrance Alliance. Mamdani also publicly defended pro-Palestinian student protesters detained by U.S. Immigration and Customs Enforcement and opposed the West Bank land sales at local synagogues.

And even in a public appearance conceding he did not have the authority to arrest Netanyahu, Mamdani reiterated his stance that the Israeli premier is a war criminal.

Still, he has tried to court Jewish groups by pledging to address antisemitism through his new multimillion dollar strategy that allocates $6.4 million to community organizations. He has also visited with Jews in all five boroughs to build community relations.

Their criticism of Mamdani for the security perimeter bill reflected disappointment in the mayor for something he couldn’t do much about. The bill, Int. No. 1-B, passed in March with a supermajority, meaning he was unable to veto it. Rather than sign it into law, Mamdani did not take action on it and it became law after 30 days. (He vetoed a separate bill creating a protest buffer zone for schools that had passed with a simple majority.)

The protesting groups argue the bill criminalizes protests against synagogues that host “illegal land sales” of property in the West Bank. Additionally, the chapters take issue with Mamdani’s antisemitism strategy providing security infrastructure to “Zionist synagogues” that hold these sales. The bill provides the same security to all synagogues regardless of their affiliation with Israel.

The online poster for the event states in its caption that Mamdani’s Strategy to Combat Antisemitism provides “funding for Zionist propagandist groups” such as the Jewish Community Relations Council of New York. The council works in partnership with the UJA-Federation of New York to fight against antisemitism and foster support for Israel, including sponsoring tours to the country. Under a Mamdani-created program, JCRC will work with grassroots groups on programs that include education, victim support, data collection and combating online hate.

The mayor’s office declined the Forward’s request for comment. The organizations involved did not immediately respond to inquiries, except for Lehman College Young Democratic Socialists of America which declined.

The post ‘He has repeatedly capitulated to Zionist pressure’: Leftist groups to protest Mamdani on Oct. 7 appeared first on The Forward.

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Israelis don’t lose sleep over Mamdani. Why is Netanyahu focused on him?

(JTA) — Benjamin Netanyahu’s speech at the United Nations General Assembly this year came at a critical time for Israel. Talks were underway to resolve the conflicts in Gaza, Lebanon and Syria, and Israel was awaiting the outcome of the on-again, off-again U.S.-Iran ceasefire negotiations. The country had also just been sanctioned by 12 countries, led by Britain, over its West Bank policies.

Yet it was Zohran Mamdani, the New York mayor who has virtually no say in international relations, who drew the Israeli prime minister’s fiercest, most lengthy criticism. Mamdani, Netanyahu charged, was an antisemite, a “buddy” of Hamas, the husband of a supporter of the Oct. 7 massacre and the friend of a 9/11 enthusiast.

The U.N. address wasn’t the only time in the weeks leading up to Israel’s Oct. 27 election that Netanyahu focused his sights on Mamdani in an unusual forum. In August, Netanyahu’s Likud party launched an election billboard campaign showing Mamdani alongside Turkish President Recep Tayyip Erdogan, Iran’s Supreme Leader Mojtaba Khamenei, and Hezbollah Secretary-General Naim Qassem, with the slogan, “They want Netanyahu to lose, don’t let them win.”

In the weeks leading up to his visit to U.N. headquarters in New York, the prime minister and Mamdani went at each other on social media, with Mamdani calling for Netanyahu’s arrest in New York (while acknowledging he had no power to order it), and the prime minister accusing the mayor of antisemitism and support of Hamas.

 

 

Netanyahu is making the New York mayor a central bogeyman this election season – is it working?

It’s true that Mamdani, who is Muslim, is unpopular across most of the Jewish political spectrum in Israel. During his election campaign and since taking office, Mamdani has constantly accused Israel of genocide and ethnic cleansing, charges most Jewish Israelis and politicians from both coalition and opposition parties reject.

But it is unlikely that the average Israeli would base his or her vote on a candidate’s attitude towards the mayor of New York. After all, Israelis have many other issues on their plate that are closer to home, such as the state of national security, accountability for the failures that allowed Hamas to carry out its deadly raids inside Israel on Oct. 7 and the exemption of ultra-Orthodox Israelis from IDF service.

Still, Netanyahu aide Caroline Glick, the prime minister’s international affairs adviser, said in an interview it was “obvious” and “self-explaining” that the prime minister would push back against a person who has been “spewing antisemitism.”

Glick repeated Netanyahu’s claim in his speech that New York Jews felt unsafe as a result of Mamdani’s rhetoric and policies. She said Mamdani “got what he ordered up” in the premier’s U.N. address. (Mamdani pushed back sharply on what he called Netanyahu’s “baseless lies” in the speech.)

Danny Danon, Israel’s ambassador to the United Nations, said Mamdani started it. Mamdani “began a smear campaign already in July,” Danon said, referring to the video in which Mamdani called on the federal government to arrest Netanyahu, and the beefs on social media since then. Mamdani “fuels the fire and incites, and our approach is not to keep quiet versus inciters,” Danon wrote to the Jewish Telegraphic Agency in response to a query.

There are plenty of other targets that Netanyahu can attack to bolster his reputation as a fighter. He took aim in his U.N. speech at the “moral cowards” who left the hall when he rose to speak, the Syrian president Ahmed al-Sharaa, French President Emmanuel Macron, Turkish President Erdogan, Qatar, and the protestors outside the U.N. building.

So why did Mamdani consume so much oxygen?

Guy Levy, a spokesperson for Netanyahu’s Likud party, explained that Mamdani is not just a personal adversary but an emblem of a larger struggle. “Mamdani is a symbol of the rise in the West of the connection between the radical Left and Islamists and antisemites,” he told JTA.

That connects with a larger theme in Netanyahu’s campaign: arguing that a governing coalition without him would be dependent on a majority-Arab party and on the left-wing Democrats to get enough seats to form a majority. As such, he contends, they would be unable or unwilling to safeguard Israeli security interests.

The campaign’s most recent slogan is, “It’s either the Right or Palestine” (the two words rhyme in Hebrew), indicating that a rival government would agree to Palestinian statehood, which many Israelis view as a danger. Mamdani, according to Levy, is part of the same left-wing/Arab camp; attacking Mamdani is therefore an attack against Netanyahu’s political rivals. (Mamdani appears to favor a one-state solution – as do many on Israel’s right, although envisioning a very different type of single state.)

Dahlia Scheindlin, a veteran Israeli-American pollster and senior political analyst for the left-wing Haaretz newspaper and a staunch Netanyahu critic, speculated that the decision to go after Mamdani may not have represented a premeditated strategy but rather a “scattershot” approach born out of the prime minister’s poor performance in polls.

“First of all, not much has helped Netanyahu electorally,” Scheindlin said in a phone interview with JTA. “His party is stuck in the polls. It hasn’t changed in a very long time.” She noted that the Likud is currently polling at around 20 to 22 seats or even lower and that the bloc of parties loyal to him for forming a coalition hovers at about 50 to 52 seats – far short of the 61 needed to be in the majority.

Netanyahu has been pushing two major themes in his election campaign, according to Scheindlin: a “positive” theme, stressing his government’s successes against Hamas, Hezbollah and Iran; and a “negative” theme against likely Arab participation in a rival government led by Yashar party head Gadi Eisenkot, who is polling best right now.

The attacks against Mamdani fit into the negative frame, Scheindlin argued.

“The one about Mamdani plays into the theme that the whole world is against us, the world is being taken over by Muslims,” Scheindlin said. “These are openly racialized and racist themes against an Arab party and the Israeli government, against Muslims and anywhere else in the world.”

She added that Netanyahu and his government have been claiming that “any criticism coming from Europe of Israel is all because Europe has been taken over by Muslims,” and the New York focus now only expands that message in arguing that radical Islam has taken over the world.

During this government’s tenure, Israel’s standing in both Europe and the U.S. has plummeted, with many European countries imposing sanctions, arms sales blocks and harsh criticism of Israel’s actions in the West Bank and Gaza. Now Netanyahu “is going to be the defender by attacking people like Mamdani rhetorically and politically,” she said.

Scheindlin said she did not believe that Mamdani’s presence in the Likud’s election campaign would sway any voters. “The Mamdani sign came and went. I would doubt if most Israelis even remember it right now,” she said. And while the attacks against Mamdani generally “played into his message,” the bottom line is that Netanyahu is “trying everything” at this point in the campaign.

Yaakov Katz, the former editor in chief of The Jerusalem Post, viewed the speech less as a desperate play and more as a natural part of Netanyahu’s election campaign. In an interview with CBS, Katz said that the speech’s idea was for Israelis to think that “The world is against us no matter what, but thank God we have a leader, in this case, Netanyahu, who can stand up to everyone and stick it to them.” Katz added that “this could bring him some votes, or at the very least consolidate the base.”

Calling Mamdani an antisemite and blaming him for Jews feeling unsafe in New York “plays out well,” Katz said to CBS, “because Israelis look at people like Mamdani and they don’t see much of a difference, whether it’s Mamdani or it’s President Erdogan of Turkey, or it’s some other tent encampment or protest on the streets of Sydney or Paris or London. It’s one and the same.”

With the U.N. speech behind him and more pressing issues to address, including new revelations about warnings Netanyahu received prior to Oct. 7 and the flydubai attack last week, the Mamdani-Netanyahu fight has receded into the rear-view mirror. But if Netanyahu is reelected or if he stays on as caretaker prime minister, the issue will likely resurface.

Mamdani focuses on Netanyahu now, but he has made clear over his career that his problem is generally with Israel, whichever government is leading it. Even if a new administration takes over in Jerusalem, it may find itself at odds with the mayor of New York – and with the growing movement of young democratic socialists that he represents.

This article originally appeared on JTA.org.

The post Israelis don’t lose sleep over Mamdani. Why is Netanyahu focused on him? appeared first on The Forward.

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