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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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What Hailey Bieber smoothies and instant matzo ball soup reveal about American Jewish taste
It has become exceedingly difficult to get a bowl of kosher matzo ball soup in my L.A. neighborhood. I’m reminded of this every few months, when a cold or a craving reminds me what we lost when Pico Kosher Deli, established in 1968 about a mile from my apartment, closed for good early in the pandemic. It’s not just the soup, of course. It’s the whole kosher deli experience — bulging pastrami sandwiches, a waitress with a notepad, frilly toothpicks.
The traditional kosher deli is dying, if not dead, and not just in L.A. Kosher Ashkenazi fare is officially passé, a cuisine category today’s balabustas — at least my millennial Modern Orthodox cohort — have abandoned. At the kosher markets, Manischewitz products are relegated to a dusty corner, the “kosher aisle” of the kosher grocer. And at surviving delis like Katz’s and Canter’s, kosher is not a religious certification. It is, simply, a nostalgia cue immediately preceding the word “style.”
Fortunately, a wave of new, smartly packaged foodstuffs capitalizing on that nostalgia has arrived to restore my Ashkenazi birthright, or at least my former sodium levels. In the years since my neighborhood deli closed, direct-to-consumer brands have launched to hawk kosher potato latke crisps, kosher matzo chips and kosher jarred charoset (lovingly named Schmutz). The newcomer that I sprung for was a kosher instant matzo ball soup called Nooish. A box of four stout, colorful soup cups arrived about a week after I ordered them online.
To find out why these shelf-stable products have taken off while delis languish, I called Nate Rosen, whose official title — creator of the consumer brands newsletter Express Checkout — obscures the coolness of his job, which largely consists of reviewing new snacks on TikTok. According to Rosen, the kosher renaissance was part of a broader surge of food startups during the pandemic, when free time and disposable income were suddenly in abundance. It was inevitable someone would find the Jewish angle on the trend.
“There’s a market for it,” Rosen said. “There’s dedicated spots for it [on shelves]. And I think especially now, people are proud to be Jewish and proud to show that off a little bit.”
Nooish’s instant soup, ready in just a couple minutes, doesn’t come with booth seating. But taste-wise, comfort-wise and deli-wise, it’s a worthy adaptation of the experience. The kneidlach — three to a cup, each a bit larger than a Ping-Pong ball and floating in a salty brown broth, hold their form but obey your spoon. (There’s no chicken, and the soup is certified pareve.) At four-for-$36, the instant soup is probably too pricey for your kid’s lunchbox, and not substantial enough for an adult meal. But in a pinch — say, a cold or a craving — it can be transporting.
If the kosher deli is out, what’s in? The answer awaited me at Hatch Kitchen, a new kosher meat restaurant, where earlier this week I watched a barista prepare a fancy smoothie. Elaborate, astonishingly expensive and often named after celebrities, fancy smoothies are an L.A. institution, the lifeblood of the influencer class. The most notorious of these drinks, the upscale grocery chain Erewhon’s Hailey Bieber smoothie, contains strawberries and dates but also vanilla collagen powder and something called sea moss gel. It costs $20.
Hatch, I was told, makes something similar, the strawberry-based “Or-gan-ic” (the middle syllable also the Hebrew word for garden), which the restaurant calls its “most viral smoothie.” No sea moss gel, but the menu touts “anti-inflammatory” ingredients that include flax seeds and hibiscus. It’s $12, which sounds like a lot if you’ve never spent $20 on a smoothie before, and like a bargain if you just did, and for that one you’d had to look a cashier in the eye and utter the name of Justin Bieber’s wife. (At Hatch, you order from an iPad.)
Hatch’s fancy smoothie — which is also a photogenic one — models the dominant trend in contemporary kosher dining: pop-culture mimicry. Across from where the Pico Kosher Deli once stood, you can order a kosher crunchwrap supreme — a Taco Bell menu item — from a Mexican street food place called Lenny’s Casita. Kosher cafes still serve bagels, but people go for the avocado toast. It’s kosher dining’s hypebeast era, if you can afford it; Lenny’s crunchwrap with beef runs $30. I’m not sure how close the knockoff is to the real thing, or whether proximity really matters. Most customers will never taste the alternative.
There’s a tension inherent in these appropriated menu items — affirming both the desirability of secular culture and the Jewish laws forbidding it. Cultural diffusion and communal retreat. Assimilation and resistance. Meanwhile, the ancestral cuisine, which emerged out of kosher dietary laws, has been simultaneously rejected and idealized. You can’t find too many kosher delis, but TikTok has popularized pickle fountains. (Wait until they find out about hamantaschen.)
I was sort of sad about this state of affairs until I spoke to David Sax, who was dismayed enough about the decline of delis to write a book about it. He explained that Jewish deli food developed as a way of transforming European deli methods and flavors, which were more often made with pork, into kosher adaptations. The corned beef sandwich was the original fancy smoothie, which means our kosher crunchwrap might become tomorrow’s matzo ball soup. The comfort food changes, but the people endure.
The post What Hailey Bieber smoothies and instant matzo ball soup reveal about American Jewish taste appeared first on The Forward.
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Hamas, Hezbollah, Terror Allies Vow to Keep Fighting Israel, Reject Regional Peace Initiatives
Hamas terrorists carry grenade launchers at the funeral of Marwan Issa, a senior Hamas deputy military commander who was killed in an Israeli airstrike during the conflict between Israel and Hamas, amid a ceasefire between Israel and Hamas, in the central Gaza Strip, Feb. 7, 2025. Photo: REUTERS/Ramadan Abed
Hamas and allied terrorist groups on Friday hailed the Oct. 7, 2023, massacre across southern Israel as a “landmark victory,” rejecting disarmament and vowing to continue fighting the Jewish state even as international efforts push to implement a regional peace plan.
Leaders of Hamas, Hezbollah, and several other Islamist terrorist groups gathered at the 34th Arab National Conference in Beirut, where speakers called for “resistance against the Israeli occupation and its expansionist projects in Palestine and the region,” Arabic-language Lebanese news outlet Al Mayadeen reported.
During the summit, terrorist leaders rejected efforts to compel them to disarm and pledged to continue fighting against Western influence across the Middle East, emphasizing the central role of weapons “in protecting national sovereignty and securing the region’s future.”
“On Oct. 7, an extraordinary act of heroism unfolded across Palestine and its borders, as people everywhere contributed in their own way to support us,” Hamas chief Khalil al-Hayya said during the conference, referring to the group’s invasion of and massacre across southern Israel in 2023.
“Gaza is wounded today, but it remains steadfast, calling on everyone to stay united in the pursuit of our legitimate national goals,” the terrorist leader continued.
“Palestine will endure, just as Gaza has, despite the aggression — its land, its people, men, women, and children — and eventually, injustice will be overcome,” al-Hayya said.
” طوفان الأقصى كان رداً على محاولات طمس القضية الفلسطينية وبناء شرق أوسط جديد”
رئيس حركة حماس في #غزة خليل الحية #الميادين pic.twitter.com/tsSAc44KXY
— قناة الميادين (@AlMayadeenNews) November 7, 2025
At the Beirut gathering, Hamas and its terrorist allies praised the Oct. 7 atrocities, calling them a turning point in their fight against the “Zionist occupation.” They also opposed any attempt to divide Gaza and reaffirmed their commitment to unity.
“We emerged from this battle against the occupation with our weapons in hand. All resistance factions stood united against the aggression, and that same solidarity extended to the political front,” Palestinian Islamic Jihad chief Ziad al-Nakhala said during the conference.
“[US President Donald] Trump’s plan has set numerous obstacles and conditions that cannot be implemented,” al-Nakhala continued, referring to the US-backed peace plan aimed at ending the war in Gaza.
“لقد كانت كل فصائل المقاومة يداً واحدة في وجه العدوان وكذلك كان الحال على الصعيد السياسي ولولا ذلك لما صمدنا شهراً واحداً”
الأمين العام لحركة الجهاد الإسلامي زياد النحالة في افتتاح الدورة الـ34 للمؤتمر القومي العربي في بيروت pic.twitter.com/w71U1GNkZx
— قناة الميادين (@AlMayadeenNews) November 7, 2025
Amid international efforts to mediate the Gaza conflict and bring peace to the Middle East, Hamas and its allies said they opposed all such initiatives, opting instead to escalate violence and advance their own agenda.
At the summit, Jamil Mazhar, deputy secretary general of the Popular Front for the Liberation of Palestine (PFLP), called for “rejecting plans to place the Palestinian people under tutelage and opposing any attempt at demographic change” — a clear rebuke of the Gaza peace plan.
Under Trump’s plan, an International Stabilization Force (ISF) will oversee the Gaza ceasefire between Israel and Hamas and train local security forces
The ISF would include troops from multiple participating countries and would be responsible for securing Gaza’s borders with Israel and Egypt, while also protecting civilians and maintaining humanitarian corridors.
“We have gathered to renew our commitment against the Zionist enemy and its allies, and to reaffirm that the fight continues,” Mazhar said during his speech at the conference.
“Today, we must move beyond mere solidarity and slogans, and put them into practical action,” the terrorist leader continued.
During the summit, Hezbollah international relations official Ammar al-Moussawi reaffirmed the Lebanese terrorist group’s commitment to defending and supporting the “resistance in Gaza.”
“We joined the battle to support Gaza out of our conviction in the justice and righteousness of this cause, and we do not regret our decision,” al-Moussawi said.
“History shows that the resistance in Lebanon and Palestine has endured crises far graver than today’s, and the same resistance that produced those martyred leaders is fully capable of producing new ones,” he continued.
Houthi leader Abdul-Malik al-Houthi also said at the conference that “the support fronts have played a key role throughout this important two-year round.”
“Hezbollah’s role is at the forefront of the support fronts, thanks to its steadfastness, pioneering and significant contributions, and immense sacrifices,” the leader of the terrorist group in Yemen said.
“The Israeli enemy, in alliance with the United States, seeks to impose a permissive formula and always place the blame on the victim,” he added.
“The Israeli enemy is attempting to disarm the weapons that protect Lebanon and the arms that have prevented it from controlling Gaza for the past two years,” al-Houthi said.
“العدو الإسرائيلي يحاول نزع السلاح الذي يحمي لبنان والسلاح الذي يُعيقه عن السيطرة على غزة على مدى عامين”
قائد حركة أنصار الله السيد عبد الملك الحوثي في افتتاح الدورة الـ34 للمؤتمر القومي العربي في بيروت pic.twitter.com/utTs6S26Wc
— قناة الميادين (@AlMayadeenNews) November 7, 2025
Hamas, Hezbollah, and the Houthis are all backed by Iran, which provides the Islamist groups with weapons, funding, and training.
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US Rep. Elise Stefanik, Outspoken Pro-Israel Supporter, Jumps Into New York Gubernatorial Race
US Rep. Elise Stefanik (R-NY) spoke at the Conservative Political Action Conference (CPAC) on Feb. 22, 2025. Photo: Zach D Roberts/NurPhoto via Reuters Connect
Rep. Elise Stefanik (R-NY), one of Israel’s staunchest allies in the US Congress, officially announced on Friday that she will run for governor of New York in the 2026 election, a move that could reshape the political landscape in the Empire State.
In a campaign video released early Friday morning, Stefanik declared that she would fight to make “New York affordable and safe for families all across our great state.” She took aim at incumbent Democratic Gov. Kathy Hochul’s leadership, declaring her the “worst governor in America.”
The campaign announcement video lambasted Hochul’s “failed policies” and depicted New York as a wasteland overrun by “migrant crime.”
“Our campaign will unify Republicans, Democrats, and independents to fire Kathy Hochul once and for all to save New York,” Stefanik said in a statement.
Stefanik, 41, has represented New York’s 21st Congressional District since January 2015 and has risen to national prominence as chair of the House Republican Conference. A close ally of US President Donald Trump, she has also emerged as one of the most outspoken defenders of Israel in the US House of Representatives.
During the Israel-Hamas war, Stefanik earned praise across Jewish communities for her unequivocal condemnation of Hamas’s terrorism and her efforts to hold American universities accountable for antisemitic incidents on campus. Her fiery December 2023 questioning of Ivy League presidents during a congressional hearing, in which she pressed them on their refusal to denounce calls for genocide against Jews, went viral and cemented her reputation as a defender of American Jewry.
In March, Trump withdrew Stefanik’s nomination to serve as US ambassador to the United Nations due to the Republican Party’s razor-thin margins in the House of Representatives and concerns over passing legislation.
Though most polls indicate that Hochul maintains a lead over Stefanik, a recent survey by the Manhattan Institute, a conservative think tank, shows the conservative firebrand leading Hochul 43 percent to 42 percent in a head-to-head matchup.
Hochul issued a pithy retort to Stefanik’s attacks.
“My message to Trump’s ‘top ally’ – bring it on,” Hochul said on X.
Though New York remains a heavily Democratic state, her candidacy could energize conservatives across upstate and suburban regions, particularly amid voter discontent over crime, migration, and the state’s economy. However, skeptics suggest that her status as a close Trump ally could capsize her candidacy in a historically blue state.
Pro-Israel groups have long considered Stefanik one of their strongest allies on Capitol Hill. The American Israel Public Affairs Committee (AIPAC) and other advocacy organizations have praised her leadership on anti-BDS legislation and support for US military aid to Israel. In April, she introduced the Countering Hate Against Israel by Federal Contractors Act, which would bar entities that boycott Israel from doing business with the US federal government.
Stefanik’s quest to become governor comes as Zohran Mamdani, an anti-Israel activist and member of the far-left Democratic Socialists of America (DSA), prepares to become mayor of New York City following his election victory on Tuesday. Stefanik lambasted Hochul recently after the governor issued a formal endorsement of Mamdani, claiming that Hochul aligned herself with Mamdani’s alleged antisemitism. If Stefanik were to become governor, she could potentially serve as a critical bulwark in thwarting any anti-Israel policies from Mamdani’s office.
If elected, Stefanik would become the first female Republican governor of New York.