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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Circumcision could be ‘child abuse’ if done wrong, UK prosectors warn after deaths
(JTA) — British Jews are weighing in after authorities said they are considering deeming some circumcisions “a form of child abuse” following deaths from the procedure.
The Crown Prosecution Service, the region’s chief agency for criminal prosecutions, said that while male circumcision is not a crime, it may constitute child abuse “if carried out incorrectly or in inappropriate circumstances,” according to a draft document seen by the Guardian.
This document, which looked at circumcision as a potential “harmful practice” alongside virginity testing, breast flattening and exorcisms, has driven heated debate among Jewish and Muslim leaders since it was revealed this week.
The draft guidance follows a coroner’s report from Dec. 28 about Mohamed Abdisamad, a 6-month-old boy who died in London from a streptococcus infection caused by his circumcision in 2023.
The coroner warned of “a risk that future deaths could occur unless action is taken,” noting that “any individual may conduct a Non-Therapeutic Male Circumcision (NTMC) without any prior training.” He said there was no system to ensure that people who conduct religious circumcisions have accreditation or meet requirements for infection control.
In the past, another coroner raised similar concerns over the 2014 death of Oliver Asante-Yeboah, who developed sepsis after his circumcision by a rabbi. Male circumcision was a factor in 14 deaths in England and Wales since 2001, half of them men over 18 and half boys under 18, according to the Office for National Statistics.
Unlicensed circumcisions are a subject of mounting scrutiny in Europe, raising alarm in some Jewish communities. In May, Belgian police raided three homes in Antwerp as part of an investigation into illegal ritual circumcisions. And in 2024, a rabbi from London was arrested and imprisoned in Ireland for allegedly performing a circumcision without required credentials.
Some Jewish leaders swiftly condemned the Crown Prosecution Service document.
“Calling circumcision child abuse is fundamentally antisemitic,” said Gary Mond, founder of the Jewish National Assembly, to the Jewish News Syndicate.
Jonathan Arkush, co-chair of the Milah UK group that advocates for Jewish circumcision, told the Guardian that the document’s language about circumcision was “misleading” and he would be in touch with the prosecutors.
“The incidence of complications in circumcision performed in the Jewish community is vanishingly rare,” he said. “Circumcision is a core part of our identity.”
Other Jewish voices have urged action to enforce medically safe circumcisions. Rabbi Jonathan Romain, who oversees Reform Judaism’s religious court in Britain, said it was “time to clamp down on rogue practitioners” and called for mandatory training, monitoring and annual reports on the practice.
“Given that it is a longstanding and important tradition among Jews, Muslims and various other cultures, the best way forward is to only permit circumcision if it is practised by someone specifically qualified for it and who belongs to a nationally accredited scheme,” Romain said in a letter to the Guardian.
The Muslim Council of Britain also told the Guardian that it supports strengthening safeguards.
“Male circumcision is a lawful practice in the UK with recognised medical, religious and cultural foundations, and it should not be characterised in itself as child abuse,” said the group. “However, where procedures are carried out irresponsibly, without proper safeguards, and cause harm, they may rightly fall within the scope of criminal law.”
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Tulsa’s Jewish community pushes back on Oklahoma Jewish charter school proposal
(JTA) — Leaders of Tulsa’s Jewish community are publicly pushing back against a proposal to open a publicly funded Jewish charter school in Oklahoma, saying the plan was developed without meaningful local input and could destabilize existing Jewish institutions.
In a joint statement released this week, senior figures from Tulsa’s synagogues, Jewish day school and community organizations said they opposed efforts by an outside group to create what would become the only religious school in the country entirely funded by taxpayers — an arrangement whose constitutionality is contested.
“We are deeply concerned that an external Jewish organization would pursue such an initiative in Oklahoma without first engaging in meaningful consultation with the established Oklahoma Jewish community,” the statement said. “To bypass community consultation in favor of an externally driven initiative is a serious error.”
The statement was signed by leaders from across Tulsa’s Jewish community, including the executive director of the Mizel Jewish Community Day School, rabbis from two Tulsa synagogues, and the head of Jewish Tulsa, the local federation.
The response follows an application by the National Ben Gamla Jewish Charter School Foundation to open a statewide online charter school that would combine Oklahoma academic standards with daily Jewish religious instruction.
Ben Gamla was founded by former U.S. Rep. Peter Deutsch, who told the Oklahoma Statewide Charter School Board on Monday that many families in the state are looking for a religious education option.
“There are a lot of parents that are looking for a sort of a faith-based, rigorous academic program,” Deutsch said.
Tulsa Jewish leaders rejected that claim. In their statement, they said Oklahoma already has Jewish schools and synagogue programs and that they were never consulted about any unmet need.
“Our local boards, organizations and donors have invested heavily in our local Jewish educational system through a dedication to learning,” the statement said, citing the day school and other community programs.
The application also raises a larger legal issue that board members openly acknowledged.
At Monday’s meeting, board chairman Brian Shellem said there was an “elephant in the room” given the board’s recent approval of another religious charter school — the St. Isidore of Seville Catholic Virtual School — which was later ruled unconstitutional by the Oklahoma Supreme Court and left unresolved after a 4-4 split at the U.S. Supreme Court.
Ben Gamla’s lawyers say that split leaves the door open.
“The exclusion of religious charters based on faith violates [U.S.] Supreme Court precedents that ensure equal access to public education for everyone, regardless of religion,” Eric Baxter, a senior lawyer at Becket, the religious-liberty firm representing Ben Gamla, said in a statement.
Baxter said Peter Deutsch consulted with local rabbis and parents during visits to Oklahoma in 2023.
“Contrary to claims of no engagement, Peter Deutsch consulted with local rabbis and parents during exploratory visits in 2023,” Baxter said. “Far from bypassing the community, Peter’s proposal builds on those consultations to expand faith-based choices for families, and we urge the Board to assess it on its merits.”
When asked who specifically Deutsch consulted with and whether here has been any consultation since then, Becket did not provide details. Instead, a firm spokesperson accused local Jewish institutions of trying to block competition.
“Sometimes, institutions that see potential new competitors will attempt to keep those competitors out of the market for educational providers,” said Ryan Colby, a spokesperson for Becket. He added, “While the Jewish Federation is entitled to its own opinions, it does not speak for all Jews.”
Colby added that Deutsch has spoken with Jews who support the proposal and said he expects non-Jewish families would also enroll.
The Oklahoma Statewide Charter School Board is expected to vote on the application as early as soon as its next monthly meeting on Feb. 19.
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Travel disrupted, fears elevated as Israel weathers uncertainty over potential US strike on Iran
(JTA) — Several European carriers canceled flights to Tel Aviv on Wednesday as turmoil over a potential U.S. strike on Iran roiled the skies and elevated fears in Israel.
President Donald Trump has threatened for days to intervene in Iran if the government proceeds with plans to execute protesters who have staged weeks of demonstrations against the autocratic religious regime there. Thousands of protesters have been killed in the streets, according to both government and opposition sources, and Tehran had planned a first execution of a protester arrested during the demonstrations on Thursday.
That execution was postponed amid sharp pressure from the United States, as signs piled up that Trump may plan to go forward with a military option against Iran. U.S. planes have moved within the region, several countries including the United States have urged nonessential personnel to leave the region and Iran briefly closed its airspace on Wednesday night.
On Thursday, reports emerged that Gulf states had talked Trump out of an imminent attack. But the uncertainty — and the recollection that Trump had appeared to waffle before striking Iran last year — has escalated fears in Israel, which is the Islamic Republic of Iran’s sworn enemy.
Iran and Israel fought a deadly 12-day war last year. This time, Israel and Iran have reportedly exchanged assurances, via Russia, that they would not strike each other first, but Iranian officials have said they could attack Israel alongside U.S. targets if Trump strikes Iran.
Daily life in Israel has not been interrupted, but Israelis are on high alert for a potential rehash of last year, when Iranian missiles sent them running to safe rooms multiple times and killed dozens of people.
So far, Lufthansa canceled some flights, then announced that it would revamp its schedule to prevent its employees from being in Israel overnight, when any Iranian retaliation is seen as more likely. A flight from New York was delayed on Wednesday while its carrier reportedly changed its route, igniting fears that the tensions had moved into a new phase. And some travelers have opted not to press on with their Israel trips, fearing being stuck in the country if conditions deteriorate.
At the same time, Israelis and Jews around the world, including tens of thousands of Persian Jews who fled following the ascendance of the Islamic Republic in 1979, are rooting for the protesters and against the regime. The American Jewish Committee issued a statement late Wednesday in support of the protesters.
“The international community has a moral responsibility to act in solidarity with the Iranian people and to advance a safer region and a more peaceful Middle East,” the organization said.
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