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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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European Countries Join France in Demanding Anti-Israel UN Special Rapporteur Albanese’s Resignation
Francesa Albanese, the United Nations special rapporteur on the situation of human rights in the Palestinian territories, speaks at a conference, “A Cartography of Genocide” Israel’s Conduct in Gaza,” at the Roma Tre University, in Rome, Italy, Oct. 6, 2025. Photo: REUTERS/Remo Casilli
Top diplomats from Austria, Germany, Italy, and the Czech Republic have joined France in calling for the resignation of the United Nations’ special rapporteur on the human rights situation in the Palestinian territories, Francesca Albanese, who has an extensive history of using her role to denigrate Israel and seemingly rationalize the terrorist group Hamas’s attacks against the Jewish state.
Earlier this week, French Foreign Minister Jean-Noël Barrot accused Albanese of being “a political activist who stirs up hate” after she delivered yet another inflammatory tirade against Israel, this time at an Al Jazeera forum in Doha, prompting renewed calls for her resignation.
He described Albanese’s “outrageous and reprehensible remarks” as targeting “not the Israeli government, whose policies may be criticized, but Israel as a people and as a nation, which is absolutely unacceptable.”
The top French diplomat announced that France will demand Albanese’s resignation “with firmness” at this month’s United Nations Human Rights Council session.
Despite her history of antisemitic statements, the United Nations has consistently refused to fire Albanese, citing her status as one of its “independent experts.”
Now, officials in Austria, Germany, Italy, and the Czech Republic have aligned with France in demanding Albanese’s removal, warning that she continues to spread hatred under the cover of her official role.
Italian Foreign Minister Antonio Tajani said Albanese’s “conduct, statements, and initiatives are not appropriate for the position she holds within an organization dedicated to peace and security.”
Austrian Foreign Minister Beate Meinl-Reisinger accused Albanese of “spreading incitement” in a way that “undermines the impartiality and highest standards that the role of a UN representative requires.”
German Foreign Minister Johann Wadephul called her “untenable in her position,” noting that she “has made numerous inappropriate remarks in the past.”
Albanese sparked fresh outrage after seemingly calling Israel a “common enemy of humanity,” drawing sharp condemnation from diplomats and human rights advocates worldwide.
Speaking at the Al Jazeera forum in Qatar last weekend, she accused Israel of “planning and carrying out a genocide” during the country’s defensive war against Hamas.
“It’s also true that never before has the global community seen the challenges that we all face, we who do not control large amounts of financial, algorithms, and weapons,” Albanese said, appearing to invoke a long-standing antisemitic conspiracy that Jews control wealth and technology.
She also accused Western nations of being complicit in the so-called “genocide” by supplying arms and financing Israel, while claiming that Western media helps defend the Jewish state by “amplifying the pro-apartheid, genocidal narrative.”
Facing mounting backlash and renewed calls for her resignation, Albanese defended herself, insisting that her comments targeted a “system” that allowed a “genocide” to unfold in Gaza.
In an interview with France 24, Albanese rejected the allegations against her as “completely false accusations” and “manipulation.”
“I have never, ever, ever said ‘Israel is the common enemy of humanity,’” she said.
On Thursday, Stéphane Dujarric, spokesman for UN Secretary-General António Guterres, acknowledged disagreement with Albanese’s statements, emphasizing that her language does not reflect the tone or approach of the United Nations.
“If member states are not happy with what one or more of the special rapporteurs are saying, it is their responsibility to get involved in the work of the Human Rights Council … and push for the direction they wish to push for,” Dujarric said in a statement.
On the contrary, UN human rights spokesperson Marta Hurtado defended Albanese, stressing concerns over personal attacks and misinformation targeting UN officials.
“We are very worried. We are concerned that UN officials, independent experts and judicial officials, are increasingly subjected to personal attacks, threats and misinformation that distracts from the serious human rights issues,” Hurtado said in a statement.
Since taking on the role of UN special rapporteur on human rights in the Palestinian territories in 2022, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
Last year, the UN Human Rights Council (UNHRC) faced intense pressure to block Albanese’s reappointment for another three-year term, with several countries and NGOs urging UN members to oppose the move due to her controversial remarks and alleged pro-Hamas stance.
Despite significant pressure and opposition, her mandate was confirmed to extend until 2028.
In her long history of antisemitic remarks, Albanese has referred to a “Jewish lobby” controlling the US and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Last year, the United Nations launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses, saying they represent a “revolution” and give her “hope.”
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France Marks 20th Anniversary of Ilan Halimi’s Death as Macron Condemns Rising Antisemitism
France’s President Emmanuel Macron speaks during a ceremony commemorating the 20th anniversary of the murder of Ilan Halimi, a 23-year-old French Jew who was tortured and murdered in 2006, at The Elysee Presidential Palace in Paris, France, Feb. 13, 2026. Photo: BERTRAND GUAY/Pool via REUTERS
France on Friday marked the 20th anniversary of the death of Ilan Halimi — the young Jewish man who was brutally tortured to death in 2006 — as Jewish leaders and government officials sounded the alarm over a relentless wave of antisemitism that continues to shadow the nation.
Local communities across France planted olive trees in Halimi’s memory as part of a nationwide initiative responding to the recent surge in antisemitic incidents.
“Twenty years after Ilan Halimi’s death, the situation has only worsened,” Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF), the main representative body of French Jews, said during a commemorative ceremony at the Élysée Palace in Paris.
“Antisemitic prejudice is spreading, even among the youngest generations,” he continued. “Schools, once safe havens, can no longer shield children from this hatred.”
French President Emmanuel Macron also attended the ceremony, condemning what he called an “antisemitic hydra” that has spread into “every corner” of French society over the past two decades.
During the tribute, Macron called for elected officials convicted of “antisemitic, racist, or discriminatory acts and statements” to face mandatory disqualification from public office, insisting that politicians must act as “guardians of the Republic.”
“Far too often, those who commit antisemitic crimes face sentences that are shockingly light,” Macron said. “We must ensure transparency and accountability by closely monitoring every ruling and sanction.”
“The government and Parliament will take decisive action to strengthen laws against antisemitic and racist acts,” he continued, vowing a tougher, more consistent approach to combating hatred.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, he was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, an olive tree was planted in Halimi’s memory. In August, the memorial was found felled — probably with a chainsaw — in Epinay-sur-Seine.
Halimi’s memory has faced attacks before, with two other trees planted in his honor vandalized in 2019 in Essonne.
On the 20th anniversary of his death, IFOP — France’s leading pollster — released a report showing that antisemitic stereotypes about Jews, their wealth, and perceived communal solidarity remain widespread, revealing how deeply such prejudices persist in French society.
“The case of Ilan Halimi shows the deadly consequences of antisemitic prejudice,” Yossef Murciano, president of the French Union of Jewish Students (UEJF), which commissioned the study, said in a statement.
“Twenty years later, remembering him means rejecting the idea that a Jew could be attacked or killed simply for being Jewish,” he continued.
Regards sur les préjugés antisémites 20 ans après la mort d’Ilan Halimi : étude @IfopOpinion pour @uejf
20 ans après l’assassinat d’Ilan Halimi, l’Union des Étudiants Juifs de France (@uejf) publie une étude intitulée « Regards sur les préjugés antisémites 20 ans après la mort… pic.twitter.com/eHIP7B84Ti
— CRIF (@Le_CRIF) February 13, 2026
According to the newly released report, one in four French people still believe Jews are wealthier than others, while 69 percent perceive them as a closely united community.
The poll also found that 44 percent of the overall population are unaware of Halimi’s case, with 73 percent of 18–24-year-olds having never heard of it.
Even though 25 percent of young adults believe that Jews “make too much of” antisemitism, 76 percent of French citizens say a tragedy like Halimi’s could happen again today.
“The change is undeniable: antisemitism is not fading, but evolving. It shows less as overt biological hatred and more as suspicion, expressed through narratives of power, influence, and money. It is becoming diffuse, normalized, sometimes even politically justified — and now, more than ever, it often takes the shape of anti-Zionism,” Murciano said.
According to the latest statistics, 47 percent of young adults believe the existence of the State of Israel is unjustified.
The report also found that half of respondents view Zionism as a racist ideology, while 35 percent see it as an international organization aiming to influence the world for the benefit of Jews — reflecting long-standing conspiratorial stereotypes.
The data followed the French Interior Ministry’s releasing its annual report on anti-religious acts on Thursday. The report revealed a troubling rise in antisemitic incidents documented in a joint dataset compiled with the Jewish Community Protection Service.
Antisemitism in France remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, as Jews and Israelis faced several targeted attacks amid a relentlessly hostile climate despite heightened security measures, according to the published data.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the newly released report warned that antisemitism remained “historically high,” with more than 3.5 attacks occurring every day.
Over the past 25 years, antisemitic acts “have never been as numerous as in the past three years,” the report said, noting a dramatic spike following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled, leaving the Jewish community more exposed than ever.
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Princeton University Anti-Zionist Group Cancels Norman Finkelstein Lecture, School Says He’s ‘Welcome’ to Come Back
Norman Finkelstein participating in pro-Hamas demonstration in New York City in April 2024. Photo: ZUMA Press Wire via Reuters Connect
Princeton University’s Students for Justice in Palestine (SJP) chapter has canceled this year’s annual lecture by Norman Finkelstein, a stridently anti-Israel activist and political scientist who for years has been one of the West’s most outspoken critics of the Jewish state.
“We regret having to inform you on such short notice, but due to unforeseen circumstances involving new university policy, this event has been canceled. There are no confirmed plans at this stage for a rescheduled date,” SJP said in a statement. “Please help share this to all who were planning to attend.”
Finkelstein, who has been criticized for reprising antisemitic conspiracies of Jewish influence and power, has remained a regular on Princeton University’s speaking circuit thanks to SJP. As previously reported by The Algemeiner, SJP chapters across the US have been involved in assaulting Jewish students, stalking Jewish and Israeli faculty, and destroying university property during illegal occupations of school grounds.
Princeton University, which at one time had notoriously imposed disciplinary sanctions on conservatives and Zionists that are generally reserved for alleged sexual predators, has not stopped Finkelstein, who was born to Jewish Holocaust survivors, from coming to campus.
Writing in 2000 that the Holocaust, in which 6 million Jews were murdered by the Nazi regime, has become an “industry” for Jews and Israelis to exploit, Finkelstein charged that a “handful of American Jews have effectively hijacked the Nazi Holocaust to blackmail Europe” and “divert attention from what is being done to the Palestinians,” whom he describes as unwilling subjects of an “apartheid” country. Meanwhile, he derided advocates of Holocaust commemoration as a “repellant gang of plutocrats, hoodlums, and hucksters.”
Finkelstein, according to The Princeton Tory, is also on record calling a Princeton student who served in the Israel Defense Forces (IDF) a “concentration camp guard” during a campus event, an allusion to false accusations that Israel is committing a genocide against a Palestinian people whose population, according to the Palestinian Bureau of Statistics has “doubled about ten times since” Israel’s founding in 1948.
In other Princeton events, Finkelstein has said it is acceptable to “shoot them dead,” referring to Israelis,” and said that Israeli Jews are “drinking the blood of those children.”
Writing to The Algemeiner on Friday, Princeton University noted that the institution did not disinvite Finkelstein and that SJP is “welcome” to have him back.
“Princeton University did not disinvite Norman Finkelstein,” a university spokesperson said. “The event could not take place as scheduled because the student organizers did not register it with the required advance notice. We require advance notice for logistical planning, a requirement that is unrelated to the content of this or any event.”
Princeton University has long been a hub of antisemitism on campus, often propagated by anti-Zionist activists who present their call for the destruction of Israel as being consistent with progressive values.
In 2023, week before Hamas’s Oct. 7 massacre in southern Israel, Princeton appeared to defend a professor’s assigning his students a book which accuses the Israel Defense Forces of “maiming” Palestinians and harvesting their organs. The book, Rutgers University professor Jasbir Puar’s The Right to Maim, is widely denounced as “pseudo-scholarship” for trafficking in antisemitic blood libels rooted in medieval conspiracies charging that Jews murdered Christian children and drank their blood during the holiday of Passover.
Princeton University President Christopher L. Eisgruber addressed the issue at a faculty meeting at the time, defending the work’s inclusion in Princeton’s curriculum as a routine of academic freedom.
“It has unfortunately become common for university faculty members here and elsewhere to become the target of viral social media storms focused on controversial materials that they assign or teach,” Eisgruber said during a faculty meeting. “That has sometimes extended to demands that the university should ban or condemn a book, cancel a course, or discipline a professor.”
He continued, “We, of course, will not do that. Academic freedom protects your right to decide what to teach and how to teach it. That right, like the right to free speech on campus, is very broad indeed, and we will protect it.”
One year later, students marked the first anniversary of the Oct. 7 massacre by vandalizing the Princeton University Investment Company (PRINCO), splattering red paint on the entrance door and graffitiing the perimeter of the building with the slogan “$4genocide.”
Since March 2025, Princeton remains under federal investigation for allegedly ignoring campus antisemitism.
Follow Dion J. Pierre @DionJPierre.
