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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Democratic senators seek to remove US-Israel defense cooperation from spending bill
(JTA) — A group of 12 senators who are Democratic or caucus with the Democrats are lobbying against expanded defense cooperation between the United States and Israel, saying the Netanyahu government’s policies, particularly in Gaza and the West Bank, run counter to U.S. interests.
In a letter to congressional leadership and ranking committee members led by Sen. Chris Van Hollen of Maryland, the lawmakers argued that the 2027 National Defense Authorization Act, as currently written, would “further entrench concerning aspects of the U.S.-Israel defense and intelligence relationship at a time when the Israeli government’s actions are increasingly undermining U.S. interests and values.”
A section of the defense bill would require the secretary of defense to designate an “executive agent responsible for synchronizing cooperative efforts between the United States and Israel, including bilateral defense technology research, development, testing, evaluation, integration, and industrial cooperation.”
Such provisions “would constrain the Administration’s ability” to act independently and “threaten U.S. national security interests by handing Israel leverage over American weapons systems and military technology,” the democratic lawmakers warned, adding that the bill would also “create long-term dependencies by embedding Israeli technology into the U.S. defense industrial base that could make future policy changes costly or difficult to implement.”
The letter — which was signed by Democratic Sens. Elizabeth Warren of Massachusetts and Tammy Duckworth of Illinois and Independent Sen. Bernie Sanders of Vermont, among others — is the initiative of Van Hollen, who has emerged as one of Israel’s fiercest critics in Congress and recently called to “end the American taxpayer blank check to the government of Israel.”
His name has also been mentioned as a possible challenger to Schumer as Senate Majority Leader when the new Congress starts in early January.
The letter comes just over a week after President Donald Trump announced that the U.S. would halt billions of dollars in annual aid to Israel by the end of 2026, potentially ending decades of military funding for one of America’s closest allies in the Middle East.
The annual $3.8 billion sum is mostly spent in the U.S. to purchase weapon components or weapons systems manufactured in U.S. factories. U.S. Ambassador to Israel Mike Huckabee noted the spending has created jobs in the United States. A memorandum of understanding between the two countries calls for that level of aid to continue through 2028.
However, some U.S. critics have dismissed Trump’s statement as a dodge, noting that while there is growing support for cutting defense aid to Israel, there has also been a push among some lawmakers to more tightly integrate the two countries’ defense establishments.
To do this “would be unwise, especially as the Government of Israel continues to pursue policies in Gaza, the West Bank and other parts of the region that are inconsistent with U.S. interests and values,” the Democratic senators warned on Tuesday, arguing that Israeli Prime Minister Benjamin Netanyahu had “openly stated that such an initiative was his idea.”
“The intention behind this is clear: to move U.S. security assistance governed through more traditional pathways, like Foreign Military Financing and arm sales, to more opaque, less discernible avenues through defense acquisitions and programs of record that reduce transparency, as well as increase Israel’s leverage over the United States and our dependency on Israeli technology,” according to the letter..
J Street, the liberal Jewish Middle East advocacy group, thanked Van Hollen for his letter in a post on X, writing that there should be “no deepening of our military relationship with Israel unless they comply with the Gaza peace agreement, end settler violence and reverse their de facto annexation of the West Bank.”
J Street earlier this week declared that the U.S. “needs a fundamental reset of its approach to the Middle East,” which would end offensive arms sales “until it is confirmed that Israel is no longer violating U.S. laws and values.”
This article originally appeared on JTA.org.
The post Democratic senators seek to remove US-Israel defense cooperation from spending bill appeared first on The Forward.
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Non-Jews who follow Jewish law gather in Israel for first international Noahide congress
(JTA) — Gilbert Meñoza spent decades as a Christian pastor in the Philippines before his study of the Hebrew Bible led him to reject the New Testament and embrace the Noahide faith.
Meñoza said most of his followers had embraced his rejection of Christianity, although a small contingent deserted him after he began declaring that the New Testament was false and that “we no longer believe that Yeshua was the Messiah,” he said, using the Hebrew name for Jesus.
Last week, he joined dozens of fellow Noahides from around the world in Israel, part of a movement of non-Jews who follow Jewish religious teachings without converting to Judaism.
The gathering, billed as the First International Congress of Noahides, was organized by Brit Olam, or Noahide World Center, a Jerusalem-based organization that claims thousands of followers in more than 70 countries. Many study online or belong to small local communities, often with limited contact with other Noahides.
The five-day visit by more than 60 delegates from 22 countries included tours of biblical sites in the West Bank, a meeting with President Isaac Herzog and, in a nod to Theodor Herzl’s First Zionist Congress, the signing of a founding scroll of their own.
Unlike converts to Judaism, Noahides retain their non-Jewish identities while accepting the Hebrew Bible as a source of religious and moral guidance. Also known as B’nai Noah, the name Noahide is derived from the biblical account of God’s covenant with Noah following the flood. In Jewish tradition, that covenant established seven universal obligations, including the creation of a justice system and bans on murder, theft, idolatry, blasphemy, sexual immorality and consuming flesh taken from a living animal.
Many, like Meñoza, come from Christian backgrounds, although others have arrived at their beliefs through independent religious study.
Meñoza began studying with rabbis online several years ago, eventually completing a three-year religious leadership course alongside more than 20 members of his community. He now reaches a wider audience through radio and television broadcasts.
The congress sought to bring those communities together under a formal global structure. At a ceremony attended by Jerusalem Mayor Moshe Lion, delegates signed a Scroll of the Noahide Covenant, a Hebrew declaration of their commitment to the people of Israel and the Torah. Organizers also established an international court of rabbis from Brit Olam offering religious guidance to Noahide communities worldwide, and said in a statement that the congress “carries the blessings of Israel’s chief rabbis.”
For centuries, the Seven Laws of Noah remained largely a matter of Jewish religious teaching rather than an organized effort to reach non-Jews. But Rabbi Oury Cherki, president of Brit Olam, believes Israel’s establishment spurred the delivery of those teachings to a wider international audience. Cherki hopes the Jerusalem congress will do for Noahides what Herzl’s 1897 gathering in Basel did for Zionism: transform a shared set of beliefs and aspirations into an organized international movement.
“Zionism achieved the material liberation of the Jewish people,” Cherki said, arguing that the next frontier must include building “a healthy connection with the outside world.”
Steven Lee Rachel, from Montreal, said he didn’t come from a “hardcore” Christian background and that his family and friends have been overwhelmingly supportive of his decision to become a Noahide.
“Becoming a Noahide has changed my everyday life for the better in almost every way, in terms of my spiritual life, my personal life, career as well, in terms of how I’ve been able to use that identity to build relationships in different industries,” he said.
Three years ago, Rachel married fellow Noahide Camila Henriquez in a ceremony in Montreal co-officiated by Rabbi Yisroel Bernath, director of the local Chabad, and Aleeza Ben Shalom, the matchmaker featured in Netflix’s Jewish Matchmaking.
Ben Shalom said she formed a “beautiful connection” with the bride after meeting her. Co-officiating the ceremony fulfilled a longstanding ambition she had been unable to pursue at Orthodox Jewish weddings, which are officiated by male rabbis.
“It was a dream come true,” she said.
The couple exchanged vows beneath a chuppah, or wedding canopy, pledging to build their home according to the Seven Laws of Noah. They also signed a marriage contract and broke a glass. Ben Shalom said the overwhelming majority of guests were not Jewish.
“It was truly a kiddush Hashem,” she said, using the Hebrew term for sanctifying God’s name.
Bernath described the ceremony as highly unusual, saying he was unaware of any precedent for a rabbi officiating at a Noahide wedding.
Eliezer Vicente Yarid, a Cuban who now lives in the United States, spent years helping others reconnect with their Jewish ancestry in a country where religious life had long been restricted, but ultimately chose not to convert to Judaism himself.
Yarid said he was 11 when his grandfather first told him their family descended from Bnei Anusim, Jews who had been forced to convert to Christianity during the Spanish and Portuguese Inquisitions.
“I didn’t understand what he was saying to me,” he said.
But by his mid-teens, his family had begun observing Jewish religious practices at home. In 2000, he and his parents established a Bnei Anusim community to help others reconnect with their Jewish heritage. Yarid initially sought to convert himself and later helped arrange visits by a rabbinical court to Cuba, where some community members underwent conversion.
But when an opportunity to convert arose after his move to the U.S., Yarid decided against it, saying he felt it was unfair to push his family into it.
He now follows the Seven Laws of Noah with his wife and son, while continuing to maintain ties with communities in Cuba, where he said he had also taught Noahide principles to people who had not converted.
The congress offered delegates practical guidance on building Noahide communities and strengthening their ties with Israeli rabbis.
“Israel is the focus of the world’s attention, for better or worse,” Rabbi Chaim Goldberg, chief executive of Brit Olam, said in a statement. “Noahides see the children of Israel, the people of the Bible, coming back to life in the modern age.”
Meñoza hopes to establish permanent institutions and overcome challenges facing Noahides back home in the Philippines. His community, for example, is raising money to purchase land for a cemetery because local burial procedures, he said, have made it difficult to avoid embalming, which conflicts with Torah practices.
“We want the Noahide community in every city where we work to have its own land, its own building, and its own fellowship center, with a beit midrash where they can learn together,” he said, using the Hebrew term for a religious study hall.
This article originally appeared on JTA.org.
The post Non-Jews who follow Jewish law gather in Israel for first international Noahide congress appeared first on The Forward.
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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs
(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.
The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.
“Applesauce on Top”
Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2
In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.
“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6
In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.
“Charley and Seymour’s Hanukkah Miracle”
Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8
In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.
“Hanukkah Night at the Construction Site”
Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3
Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.
“Hear Me Roar! I’m a HANUKKAHsaur”
Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7
Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.
“Harriet Hubbard and the Sold Out Hanukkah”
Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8
In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.
“Mrs. Claus’s Noodle Kugel”
Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8
Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.
“Golem, Golem, Golem: Or How Hanukkah Was Saved”
Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6
A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.
“The Miracle Menorah of Mariupol”
Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11
In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.
“Sharing the Light: A Hanukkah Story”
Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up
Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.
This article originally appeared on JTA.org.
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