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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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California’s Gavin Newsom Proposes Budget Increase for State Universities Amid Federal Funding Threats
California Gov. Gavin Newsom in Sacramento, California, US, on Aug. 8, 2025. Photo: REUTERS/Carlos Barria
California Gov. Gavin Newsom, a rumored potential candidate for US president in 2028, has proposed hundreds of millions of dollars in new funds for state universities amid the Trump administration’s policy of canceling federal grants and contracts held by institutions which it accuses of failing to combat campus antisemitism.
Newsom previously sought to cut funding to the University of California (UC) and California State University (CSU) by 8 percent during the 2025-2025 fiscal year (FY), before dropping that figure to 3 percent. Then on Friday, the governor proposed a new budget which would increase next year’s appropriation by $350.6 million for UC and $365.7 million for CSU, raising the state’s general fund for the schools to $5.3 billion and $5.6 billion, respectively.
“The budget introduced today by Gov. Newsom continues to provide critical support for the university and our students,” UC president James B. Milliken said in a statement responding to the news. “State support is more important than ever, as we face tremendous financial pressures stemming from rising costs and unprecedented federal actions. UC campuses rely on funding stability to serve students and maintain the academic and research excellence that has made UC the world’s greatest research university.”
He added, “An investment in UC is an investment in California’s future. I look forward to our ongoing partnership with Gov. Newsom and the legislature to ensure that our students have what they need to succeed at UC and beyond.”
The move, even as it defers $129.7 million for UC and $143.8 million for CSU to a later date, gives the schools breathing room as they fear the Trump’s administration’s confiscation of funds. Last year, for example, the administration impounded $250 million from the University of California, Los Angeles (UCLA).
US President Donald Trump ordered the money canceled in August after determining that the school exposed Jewish students to discrimination by refusing to intervene when civil rights violations transpired or failing to correct a hostile environment after the fact. He ordered the move even after UCLA agreed to donate $2.33 million to a consortium of Jewish civil rights organizations to resolve an antisemitism complaint filed by three students and an employee.
UCLA was sued and excoriated by the public over its handling of a “Gaza Solidarity Encampment” that an anti-Zionist student group established on campus in the final weeks of the 2024 spring semester. Witnesses said that it was a source of antisemitism from the moment it became active, and according to the lawsuits, students there chanted “death to the Jews,” set up illegal checkpoints through which no one could pass unless they denounced Israel, and ordered campus security assigned there by the university to ensure that no Jews entered it.
Many antisemitic incidents occurred at UCLA before the institution was ultimately sued and placed it in the crosshairs of the Trump administration.
Just five days after Hamas’s Oct. 7, 2023, massacre across southern Israel, as previously reported by The Algemeiner, anti-Zionist protesters chanted “Itbah El Yahud” at Bruin Plaza, which means “slaughter the Jews” in Arabic. Other incidents included someone’s tearing a chapter page out of Philip Roth’s 2004 novel The Plot Against America, titled “Loudmouth Jew,” and leaving it outside the home of a UCLA faculty member, as well as Students for Justice in Palestine (SJP) staging a disturbing demonstration in which its members cudgeled a piñata, to which a picture of Israeli Prime Minister Benjamin Netanyahu’s face was glued, while shouting “beat the Jew.”
On the same day that UCLA settled the suit, the US Department of Justice’s Civil Rights Division ruled that UCLA’s response to antisemitic incidents constituted violations of the Equal Protection Clause of the Fourteenth Amendment of the US Constitution and Title VI of the Civil Rights Act.
“Our investigation into the University of California system has found concerning evidence of systemic antisemitism at UCLA that demands severe accountability from the institution,” Attorney General Pamela Bondi said in a statement at the time. “This disgusting breach of civil rights against students will not stand: the [Department of Justice] will force UCLA to pay a heavy price for putting Jewish Americans at risk and continue our ongoing investigations into other campuses in the UC system.”
Newsom has positioned himself as an ally of higher education throughout its clash with Trump. In August, he demanded that Harvard University president Alan Garber resign rather than reach a deal with the Trump administration that would restore federal funding to Harvard in exchange for the school’s agreeing to conservative demands for addressing campus antisemitism and shuttering diversity, equity, and inclusion (DEI) programs.
“You don’t work with Donald Trump — only FOR Donald Trump,” Newsom protested, writing on the X social media platform. “Looks like Harvard has chosen to surrender. Alan Garber must resign. An absolute failure of leadership that will have demonstrable impacts to higher education across our country. He should be ashamed.”
He added, “California will never bend the knee.”
Newsom had days earlier criticized Trump’s effort to combat antisemitism and reform higher education, denouncing it as “disgusting political extortion.”
Follow Dion J. Pierre @DionJPierre.
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Ex-Yale Law School Professor Dismisses Iran Protests Over ‘Zionist’ Backing, Justifies Regime Oppression
Protesters march in downtown Tehran, Iran, Dec. 29, 2025. Photo: Screenshot
A former Yale University professor who was fired over her connection to a fundraising front for the Popular Front for the Liberation of Palestine, a US-designated terrorist organization, has drawn scrutiny again for dismissing anti-regime protests in Iran due to “Zionist endorsement,” defending Tehran’s crackdown on dissent, and castigating US law enforcement.
“In the imperial countries, the police function as the domestic arm of the empire,” Helyeh Doutaghi wrote in an essay published by the far-left Progressive International on Jan. 6. “They suppress dissent, criminalize resistance, and enforce accumulation through violence particularly against Black, Indigenous, and other Peoples of Color.”
Doutaghi then claimed that law enforcement in New Haven, Connecticut, the location of Yale, is “trained by the Israeli military” and that “policing is inseparable from imperial colonial violence.”
In contrast, she argued, Iran’s “Law Enforcement Command,” notorious for atrocities such as killing a young woman who was in custody for not wearing a head covering in accordance with the country’s Islamic dress code, “exists within a radically difference context,” having faced “sustained attempts at regime change operations and color revolution tactics.”
Doutaghi appears to see Jewish maneuvering behind the Iranian people’s efforts to resist their government’s theocratic, authoritarian rule. She argued that the “Woman, Life, Freedom” protests of 2022, which erupted in the wake of the regime’s killing of 22-year-old Mahsa Amini, were commandeered by “Zionist endorsement, coordinated diasporic networks, and sustained media warfare” to achieve “regime change.”
The article came out as the Iranian regime began cracking down on a new round of anti-government protests with an unprecedented scale of violence, reportedly killing thousands of demonstrators over the past two weeks.
In a viral post, Paul Mason, contributing editor for The New World, said Doutaghi’s essay represents the “logic of decolonization’ theory,” in which, he added, “Western cops bad; Iranian cops good. Woman rights good — but not if it leads to revolution in Iran.”
Yale Law School (YLS) fired Doutaghi in March after independently verifying a report by Jewish Onliner which exposed her membership in Samidoun, which identifies itself as a “Palestinian prisoner solidarity network.”
Founded in 2011 in the Canadian province of British Columbia, Samidoun is a “front group” for the PFLP — which gained infamy in the 20th century for perpetrating a series of airplane hijackings — according to the US and Canadian governments. The US and Canada each imposed sanctions on Samidoun in October 2024, labeling the organization a “sham charity” and accusing it of fundraising for designated terrorist groups such as PFLP.
Samidoun also described the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel as “a brave and heroic operation.”
Yale noted that Doutaghi was publicly listed on Samidoun’s website as a member.
Doutaghi denounced the inculpatory facts uncovered by the university as “fabricated claims” and lodged counteraccusations which blamed her being outed on Zionists.
“Yale has engaged in bad faith throughout this ‘process,” she wrote in a statement posted on X after being placed on leave. “YLS’s singular concern with maintaining the approval of the Zionist backers who bankroll their complicity in genocide led the organization to pressure me into an interrogation that I had every reason to believe was designed not to uncover the truth, but to justify a predetermined outcome.”
She continued, “What is clear is that YLS actions constitute a blatant act of retaliation against Palestinian solidarity — a violation of my constitutional rights, free speech, academic freedom, and fundamental due process rights. I am being targeted for one reason alone: for speaking the truth about the genocide of the Palestinian people that Yale University is complicit in.”
Doutaghi is another example of the higher education establishment’s embrace of scholars who promote anti-Israel animus, an issue that is driving the campus antisemitism crisis, according to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN).
Fifty percent of survey respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.
Meanwhile, the faculty’s activism provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists perpetrated against Jewish and Israeli members of campus communities following the Hamas-led Oct. 7, 2023, massacre across southern Israel, the groups said.
Another faculty source of campus antisemitism is the Faculty and Staff for Justice (FSJP) group.
FSJP is a spinoff of Students for Justice in Palestine (SJP), a group with links to Islamist terrorist organizations. FSJP chapters have been cropping up at colleges since the Oct. 7 atrocities, and throughout the 2023-2024 academic year, its members, which include faculty employed by the most elite US colleges, fostered campus unrest, circulated antisemitic cartoons, and advocated severing ties with Israeli companies and institutions of higher education.
In September 2024, AMCHA Initiative, a higher education watchdog, published a study offering evidence that FSJP inspired antisemitic hate crimes, anti-Israel divestment measures, and the collapse of discipline and order on college campuses. Using data analysis, AMCHA found a correlation between a school’s hosting an FSJP chapter and anti-Zionist and antisemitic activity. For example, the researchers found that the presence of FSJP on college campuses increased by seven times “the likelihood of physical assaults and Jewish students” and increased by three times the chance that a Jewish student would be subject to threats of violence and death.
Follow Dion J. Pierre @DionJPierre.
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Anti-Israel Activist Cameron Kasky Drops US Congressional Bid in New York
Cameron Kasky, former US congressional candidate in New York’s 12th district. Photo: Screenshot
Cameron Kasky, a prominent Gen Z political activist and Parkland school shooting survivor, has withdrawn from the Democratic primary race to succeed US Rep. Jerry Nadler in New York’s 12th Congressional District, saying he plans to focus instead on human rights in the West Bank.
Kasky, 25, announced his decision on Tuesday in a social media post, ending a short-lived congressional bid that had drawn attention for its sharp criticism of Israel and its appeal to younger progressive voters. He said recent travel to the West Bank had influenced his decision to step away from electoral politics for now.
“Thank you to everyone who supported our human rights-centered campaign for New York’s 12th Congressional District,” Kasky posted on X.
“It’s the honor of my life to be walking out of this race with the chance to do what must be done,” he continued, adding that he intends to focus on documenting and opposing what he described as “settler violence” in the West Bank.
His exit marks the latest shake-up in the already crowded Democratic primary to represent one of Manhattan’s most reliably blue districts, which spans parts of the Upper East Side, Upper West Side, and Midtown. Nadler, who has represented the district for decades, announced his retirement last year, triggering a wide-open contest.
Kasky, who is Jewish and rose to national prominence as a co-founder of the March for Our Lives movement after surviving the 2018 Parkland shooting, entered the race late last year with a platform centered on gun reform, progressive domestic policies, and a call to halt US military aid to Israel. He had repeatedly accused Israel of committing genocide in Gaza, a position that set him apart from much of the Democratic establishment in New York.
Kasky has also accused Israeli leaders of advancing the war in Gaza in service of the “Greater Israel” agenda — a fallacious conspiracy theory which claims that Israel seeks to expand its borders into the Sinai Peninsula, Lebanon, Saudi Arabia, Syria, and Iraq.
Such views drew praise from some younger activists but also criticism from pro-Israel groups and Democratic leaders in the district, where support for the Jewish state has historically been strong.
During his short-lived campaign Kasky notably vowed to vote against all aid to Israel, including aid to furnish the Iron Dome missile interception system.
With Kasky’s departure, the field remains packed with well-known figures, including New York State Assembly members Micah Lasher and Alex Bores, journalist and former cable news anchor Jami Floyd, and Jack Schlossberg, the grandson of former President John F. Kennedy. Conservative lawyer George Conway, a longtime critic of US President Donald Trump, is also running as a Democrat.
Political analysts have said Kasky was unlikely to emerge as a frontrunner in a district dominated by older, highly engaged voters, but his candidacy reflected broader generational and ideological tensions within the Democratic Party, particularly over US policy toward Israel.
His withdrawal removes one of the race’s most outspoken critics of Israeli government policy, potentially narrowing the ideological range of the debate as the primary campaign accelerates.
The Democratic primary is scheduled for June, with the winner heavily favored to hold the seat in November.