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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Toronto Jewish Community Shaken After 3 Synagogue Shootings in Less Than a Week
People attend Canada’s Rally for the Jewish People at Parliament Hill in Ottawa, Ontario, in December 2023. Photo: Shawn Goldberg via Reuters Connect
Two synagogues in Toronto were targeted by gunfire overnight on Friday, marking the third shooting targeting Jewish institutions in less than a week and intensifying fears of a rapidly deteriorating security climate for Jews and Israelis across Canada.
Local police confirmed that the two synagogues — the Shaarei Shomayim synagogue in North York and the Beth Avraham Yoseph of Toronto (BAYT) synagogue in Thornhill, both in Ontario’s Greater Toronto Area — suffered gunfire attacks, with multiple bullet holes found in their front windows and exterior walls.
The incidents came just four days after another attack in Toronto, in which a Jewish-owned restaurant and a local synagogue were also hit by gunfire.
Canadian authorities assured the public that they are investigating the incidents and examining any potential links, but no suspects have been identified at this time.
On Sunday, the local Jewish community gathered to confront this relentless wave of antisemitic attacks, standing in solidarity, raising awareness of the growing threats, and calling for meaningful protections for their safety and places of worship.
During a news conference outside the Shaarei Shomayim Synagogue, Sara Lefton, chief development officer of the United Jewish Appeal Federation of Greater Toronto, described last week’s attacks as shocking yet not surprising, highlighting the escalating wave of antisemitic violence sweeping Canada.
“We are shaken to our core at this moment,” Lefton said. “It’s beyond anything that we could have imagined.”
She called on “every part of Canadian society” to take action against discrimination toward Jews and Israelis, stressing that government officials must coordinate with concrete commitments and funding to ensure the community feels safe and protected.
“It’s not enough to say our thoughts and prayers are with the Jewish community. This is not a Jewish issue; this is a Canadian issue,” Lefton said.
Toronto-born Israeli Deputy Foreign Minister Sharren Haskel also condemned the shootings, describing them as “antisemitic terrorism.”
“Anti-Jewish terror is a result of a global failure to confront antisemitism and the hatred directed at the Jewish people,” the Israeli diplomat wrote in a post on X.
Israel’s ambassador to Canada, Iddo Moed, urged Ottawa to take strong action to hold those responsible accountable and to strengthen security measures for Jewish institutions nationwide.
“The safety of Canada’s Jewish community must remain a national priority and a collective responsibility,” Moed said in a statement.
Toronto Deputy Mayor Mike Colle pointed out that he has been pressing both provincial and federal governments over the past three years to establish a task force specifically aimed at fighting antisemitism.
“[Local law enforcement] cannot do this alone. This is not a local police matter,” Colle said. “It’s not good enough to make speeches or propose laws now.”
Yet his initiatives stand in sharp contrast to Mayor Olivia Chow’s history of openly anti-Israel statements and positions. In November, several Canadian Jewish groups called on her to apologize and even resign for publicly calling Israel’s war against Hamas terrorists in the Gaza Strip a “genocide”
Like most countries across the Western world, Canada has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Canadian Jews have been hit by a wave of antisemitic incidents, with at least 32 reported across five provinces in just the first week of January this year, according to data collected by the Jewish advocacy group B’nai Brith.
“Antisemitism in Canada is now accelerating at an increasing rate, spreading across provinces, platforms, and public spaces. That is a warning signal, and it demands more than piecemeal reactions,” the group wrote in a letter urging Prime Minister Mark Carney to create a Royal Commission that would explore the problem and draft policy proposals for solving it.
In one of the latest antisemitic incidents, a kosher restaurant and a neighboring business in Montreal, the largest city in the province of Quebec, were vandalized last week, with antisemitic graffiti and swastikas spray-painted across their walls.
In another troubling antisemitic incident, a 15-year-old Jewish student in Halifax, the capital of Nova Scotia, has been forced to continue his education online after his school failed to stop repeated antisemitic harassment and bullying.
According to B’nai Brith’s latest audit released last year, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982.
Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.
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For the ‘Jazz Rabbi’ of Connecticut, music and Judaism are both about tradition and improvisation
Greg Wall, who has juggled a career as a professional jazz musician while holding down a day job as a pulpit rabbi, has long been known as The Jazz Rabbi. Though he has retired from his job at the Beit Chaverim Synagogue in Westport, Conn., where he served as full-time rabbi for 10 years, he’s still at the synagogue seven days a week.
“Jazz is really a model of how to put your own spin on an inherited tradition,” Wall told me. “And that’s what the practice of Judaism has been for me. I’m part of the tradition, yet I’m trying to come to my own understanding and make certain connections myself, rather than just dial it in by rote.”
The Jazz Rabbi prays three times a day and studies Talmud study daily. But Wall is also devoted to another congregation: Every Thursday night the jazz faithful gathers at a VFW Post in Westport. The shows, known as Jazz at the Post, are organized by the Jazz Society of Fairfield County, a non-profit organization Wall co-founded. He’s the organization’s artistic director.
“This is a really nice chapter of my life,” Wall told me just he as he was getting ready to perform at a sold-out show in late February. “I have people calling me all the time to come play here. A lot of them are Grammy Award-winning jazz artists.”
The venue, which has a capacity of about 80, is usually sold out. Admission is $20 and there is no drink minimum, making it much more affordable than the typical night out at a commercial jazz venue, where admission is often $50 with a two-drink minimum. Because the Jazz at the Post shows take place at a VFW hall, veterans are admitted for $15, as are students.
Wall said that the fact that there’s no adversarial relationship with a restaurant trying to sell food and drink makes for a much better listening experience for jazz lovers.
“People come here to listen to the music,” he told me. “The people that I would go out and listen to in New York now come to Westport. I feel a little guilty that this place is two minutes from my house, but so be it.”
Back in 2009 when Wall got his first pulpit, a part-time gig at the Sixth Street Community Synagogue in Manhattan’s East Village, his group Later Prophets was touring regularly. During his time at the Sixth Street shul, Wall created the Center for Jewish Arts and Literacy, which brought klezmer, jazz and big-band music to the synagogue’s basement social hall, along with Yiddish language and Torah classes. The music series lives on at the Hudson Yards Synagogue in Manhattan, thanks to the efforts of the percussionist Aaron Alexander.
Later Prophets has been inactive in recent years but Wall still plays freelance gigs with various artists and occasionally performs with the guitarist Jon Madoff’s horn-heavy Afrobeat ensemble Zion 80, as well as The Elders, a jazz group led by Frank London, his friend and collaborator of nearly 50 years.
At the VFW hall in Westport, The Jazz Rabbi joins the visiting artists on the bandstand every week. Wall said the experience of playing with different acts, many of whom perform original compositions, has been good for his musical chops. One of the regulars at the Westport shows remarked that when Wall really gets into a groove, he rocks back and forth like he’s davening.
The Jazz at the Post shows have been happening since April 2022 but Wall has been performing locally since 2015. He started playing in the back room of a local eatery known as Restaurant 323. That gig came about after Wall’s impromptu performance at a fundraiser for the Bridgeport community radio station WPKN-FM.
“After he played a couple of bars of music at the WPKN benefit, I was just blown away by his talent,” recalled Richard Epstein, a Bridgeport dentist who serves as vice-president of the Jazz Society. Epstein’s wife Ina Chadwick, a former Forward editor, was running a spoken word performance series at Restaurant 323 and suggested Wall start a jazz night there.
Eric Bilber, a co-founder of the Jazz Society and a board member, said he discovered the Restaurant 323 scene when his wife went to pick up their daughter one night at the Metro-North station in Westport and didn’t come home right away. Their daughter Zina noticed someone playing a stand-up bass and decided they should check it out. They had such a great time that they stayed until the last set.
“And that was it,” Bilber told me. “I went back with them the following week and we’ve been going ever since. We started bringing our friends and everybody that we could think of to try to support this.”
Bilber realized there was a need to start a non-profit after the Westport jazz lovers had collected thousands of dollars by passing around a cigar box at performances to purchase a piano.
“One day he asked Wall, “Who owns the piano?’” Bilber recalled. “And we decided maybe we should start a non-profit.”
The newly created Jazz Society paid $11,000 for a Steinway Model M that was built in 1937. It had served as one of the house pianos at the Village Gate, the iconic Greenwich Village nightclub that closed in 1988.
If a piano can be said to have yichus, the Gate’s Steinway would certainly fit the bill. Thelonius Monk and Nina Simone are among several jazz greats who played it on live albums recorded at the Gate. Mose Allison, Count Basie, Bill Evans, Eddie Palmieri, Sun Ra and McCoy Tyner have banged on its keys too.
Wall had been tipped off to the Model M’s availability by his piano tuner. But all that wear and wear had taken its toll on the instrument, so in 2018 the Jazz Society came up with $15,000 to refurbish it.
Paul Haller, a Stanford-based piano restorer, recalled with a chuckle that Wall brought down a few local pianists to his shop when the repairs were completed. They put the piano through its paces for a couple of hours before declaring they were pleased with the restoration.
Ted Rosenthal, a pianist who teaches at Juilliard and the Manhattan School of Music, performed at the Post with a quintet that included Wall in late February. During the intermission, he reminded me that being a jazz musician means that one night you could be playing at Carnegie Hall and the next night your gig might be at the Carnegie Deli.
“They’ve created a jazz club in a place that wasn’t designed to be a jazz club,” he said. “I think that’s what we need to do because obviously rents in New York are so high that some clubs don’t succeed because of the expenses involved. If you can find a place and build an audience, I think that’s a perfect way to go.”.
“This place is like being in Greenwich Village,” said Alan Phillips, a Westport resident who comes to the Jazz at the Post performances almost every week. “The world-class jazz that we get right here — it’s the best kept secret.”
The post For the ‘Jazz Rabbi’ of Connecticut, music and Judaism are both about tradition and improvisation appeared first on The Forward.
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Trump Admin to Designate Muslim Brotherhood in Sudan as a Terrorist Group
US Secretary of State Marco Rubio speaks during a US-Paraguay Status of Forces agreement signing ceremony at the State Department in Washington, DC, US, Dec. 15, 2025. Photo: REUTERS/Kevin Mohatt
The Trump administration will soon designate the branch of the Muslim Brotherhood in Sudan as a terrorist group, the US State Department announced on Monday, following similar steps targeting the global Islamist network’s activity in Lebanon, Egypt, and Jordan.
“Today, the Department of State is designating the Sudanese Muslim Brotherhood as a Specially Designated Global Terrorist and intends to designate the group as a Foreign Terrorist Organization, effective March 16, 2026,” US Secretary of State Marco Rubion said in a statement.
“The Sudanese Muslim Brotherhood (SMB) uses unrestrained violence against civilians to undermine efforts to resolve the conflict in Sudan and advance its violent Islamist ideology,” Rubio continued, noting the organization receives backing from the Islamist regime in Iran.
“Its fighters, many receiving training and other support from Iran’s Islamic Revolutionary Guard Corps (IRGC), have conducted mass executions of civilians,” the top US diplomat added. “As the world’s leading state sponsor of terrorism, the Iranian regime has financed and directed malign activities globally through its IRGC. The United States will use all available tools to deprive the Iranian regime and Muslim Brotherhood chapters of the resources to engage in or support terrorism.”
The Sudanese Muslim Brotherhood’s armed wing, the al-Baraa Bin Malik Brigade (BBMB), was blacklisted by the US government in September 2025 for its role in Sudan’s ongoing war.
“SMB’s BBMB fighters have conducted mass executions of civilians in areas they captured, and repeatedly and summarily executed civilians based on race, ethnicity, or perceived affiliation with opposition groups,” according to the State Department.
The terrorist designations will deny the Brotherhood’s members access to the US financial system, restricting their access to resources they need to carry out attacks.
“All property and interests in property of the Sudanese Muslim Brotherhood that are in the United States or that are in possession or control of a US person are blocked. US persons are generally prohibited from conducting business with sanctioned persons,” the State Department warned. “Persons that engage in certain transactions or activities with the Sudanese Muslim Brotherhood may expose themselves to sanctions risk. Notably, engaging in certain transactions with them entails risk of secondary sanctions pursuant to counterterrorism authorities.”
The State Department’s announcement came less than two months after the Trump administration designated branches of the Muslim Brotherhood in Lebanon, Egypt, and Jordan as terrorist groups.
US President Donald Trump in November signed an executive order directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
The Palestinian terrorist group Hamas has long been affiliated with the Brotherhood, drawing both ideological inspiration and even personnel from its ranks.