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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Historic Early 20th Century Railcar Gets Installed at Boston’s Unfinished Holocaust Museum
A historic railcar being installed in the Holocaust Museum Boston on Nov. 25, 2025. Photo: Holocaust Museum Boston
A restored early 20th-century railcar that was believed to be the type used to transport Jews to extermination camps across Nazi-occupied Europe during Word War II was installed on Tuesday morning in the Holocaust Museum Boston, which is still being built.
The railcar was lifted by a 173-foot-tall tower crane and installed on the fourth floor of the museum currently under construction across from the Massachusetts State House. The railcar is over 30 feet long, 12 feet high, 8.75 feet wide, and weighs more than 12 tons. A group of supporters, city leaders, government officials, Jewish communal leaders, and other community representatives gathered on Tuesday morning to see the railcar’s installation.
“The hardest truth this railcar forces us to confront is this: the Holocaust was not carried out by the Nazis alone. It was carried out by people, ordinary people, who kept the trains running, who stamped the papers, who followed schedules, who chose silence over courage. The machinery of genocide ran because countless individuals did their everyday jobs and looked away,” said Jody Kipnis, co-founder and CEO of Holocaust Museum Boston, before the installation. “This railcar will stand at the heart of the Holocaust Museum Boston to confront that truth.”
The railcar was donated by Sonia Breslow of Scottsdale, Arizona, whose father was among less than 100 people who survived the Treblinka concentration camp, where 900,000 others were murdered. Breslow’s father was transported to the extermination camp in a railcar like the one installed at the Holocaust Museum Boston. He immigrated to Boston after surviving the Holocaust.
“Seeing this railcar lifted into its new home took my breath away,” said Breslow. “My father survived a transport to Treblinka in a car just like this. Most who were taken there did not survive. For this railcar to be in Massachusetts, a place where he rebuilt his life, is deeply personal. It ensures that his story, and the stories of millions, will never be forgotten.”
The railcar was discovered in a junkyard in Macedonia in 2012, shipped to the United States, and stored in Arizona before being transported to Massachusetts for conservation. Over the past six months, it was restored by renowned conservator Josh Craine of Deadalus, which is a company that has focused on the conservation of historic artifacts, sculptures, and architectural ornaments since 1989.
The railcar will provide an immersive experience for visitors once the Holocaust Museum Boston opens in late 2026. Visitors will be able to walk through the railcar and it will be displayed by a protruding bay window, making it visible from the street. Outside, people walking by will see museum guests enter the railcar but not leave, “an intentional design symbolizing the millions who never returned and the freedoms that were stripped away,” the museum explained.
“This railcar is not just an artifact, it’s a witness,” added Kipnis. “We want visitors to feel its weight, to understand that millions of people stood where they will stand. Our mission is to transform that understanding into moral courage. At a time of rising hate, the urgency of this museum has never been greater.”
Operated by the Holocaust Legacy Foundation, the Holocaust Museum Boston will be New England’s only museum dedicated exclusively to Holocaust education and the first new museum to be built in Boston in over 20 years.
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Russia Rules Out Big Concessions on Ukraine as Leak Shows Witkoff Advised Moscow
Russian President Vladimir Putin welcomes US President Donald Trump’s envoy Steve Witkoff during a meeting in Moscow, Russia, Aug. 6, 2025. Photo: Sputnik/Gavriil Grigorov/Pool via REUTERS
Russia will make no big concessions on a peace plan for Ukraine, a senior Russian diplomat said on Wednesday, after a leaked recording of a call involving US envoy Steve Witkoff showed he had advised Moscow on how to pitch to Donald Trump.
Witkoff is expected to travel to Moscow next week with other senior US officials for talks with Russian leaders about a possible plan to end the nearly four-year-old war in Ukraine, the deadliest in Europe since World War II.
Ukrainian President Volodymyr Zelenskiy said on Tuesday he was ready to advance the US-backed framework for ending the war and to discuss disputed points with the US president in talks that he said should include European allies.
Kyiv and its European allies are worried that details of the plan leaked last week show it bows to key Russian demands – barring Ukraine‘s NATO entry, enshrining Russian control of a fifth of Ukraine, and limiting the size of Ukraine‘s army.
Trump later said progress was being made and Moscow was making concessions even though the war – in which Russian forces have been advancing – was only going to move “in one direction.”
But, while welcoming the Trump administration’s efforts, Russian Deputy Foreign Minister Sergei Ryabkov told reporters in Moscow on Wednesday: “There can be no question of any concessions, or any surrender of our approaches to those key points.”
TRANSCRIPT OF WITKOFF-USHAKOV CALL LEAKED
Moscow also raised concerns about the leak to Bloomberg News of the transcript of a call between Witkoff and Putin’s foreign policy aide Yuri Ushakov in which the US envoy advised Ushakov on how to pitch a peace plan to Trump.
Trump, on Air Force One, brushed aside a question from a reporter about why Witkoff appeared to be coaching Russian officials as simply “what a dealmaker does” and “a very standard form of negotiation.”
But Russia said the leak was an unacceptable attempt to undermine peace efforts and amounted to hybrid warfare.
Ushakov said he had used WhatsApp to speak to Witkoff on several occasions and the Russian newspaper Kommersant, which interviewed Ushakov, ran a story headlined: “Who set up Steve Witkoff?”
Bloomberg said it had reviewed a recording of the call. It was not clear how Bloomberg got the recording of the conversation.
A Bloomberg News spokesperson said: “We stand by our story.”
TOO EARLY TO TALK OF PEACE, KREMLIN SAYS
Trump said on Tuesday Witkoff would meet Putin and that Jared Kushner, who helped negotiate the deal that brought about an uneasy ceasefire in the Gaza war between Israel and the Palestinian terrorist group Hamas, would also be involved.
“As for Witkoff, I can say that a preliminary agreement has been reached that he will come to Moscow next week,” Ushakov told reporters.
Asked by reporters whether a peace deal was close, Kremlin spokesman Dmitry Peskov was quoted by Russian news agency Interfax as saying: “Wait, it’s premature to say that yet.”
Russian forces control more than 19% of Ukraine following Moscow‘s 2022 invasion, and have advanced in 2025 at the fastest pace since 2022, although the advances remain slow and Kyiv says Russia has incurred heavy losses to achieve them.
Ukraine and its European allies echo former US President Joe Biden in saying the invasion is an imperial-style land grab for which Moscow must not be rewarded.
Putin casts the war as a watershed moment in relations with the West, which he says humiliated Russia after the Soviet Union fell in 1991 by enlarging NATO and encroaching on what he considers Moscow‘s sphere of influence.
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Vast Trove of Medieval Jewish Records Opened Up by AI
A researcher of MiDRASH, a project dedicated to analyzing the National Library of Israel’s digital database of all known Hebrew manuscripts using Machine Learning, including manuscripts from the Cairo Geniza, holds up a 12th century fragment of a Yom Kippur liturgy in Jerusalem, Nov. 24, 2025. Photo: REUTERS/Ronen Zvulun
Researchers in Israel are hoping to make new discoveries about Jewish history by loading a digital database of manuscripts stretching back a thousand years into a new transcription tool that uses artificial intelligence.
The Cairo Geniza, the biggest collection of medieval Jewish documents in the world, has been the object of countless hours of study by scholars for more than a century but only a fraction of its over 400,000 documents have been thoroughly researched.
Although the entire collection has already been digitized and is available online in the form of images, most of its items have not been catalogued, many are disordered fragments from longer documents, and only around a tenth have transcriptions.
By training an AI model to read and transcribe the old texts, researchers will now be able to access and analyze the whole collection far more quickly, cross referencing names or words and assembling fragments into fuller documents.
“We are constantly trying to improve the abilities of the machine to decipher ancient scripts,” said Daniel Stokl Ben Ezra of the Ecole Pratique des Hautes Etudes in Paris, one of the principal researchers in the MiDRASH transcription project.
The project has already made significant progress and could open up the documents – written in Hebrew, Arabic, Aramaic, and Yiddish in a wide variety of handwritten scripts – to many different researchers, Stokl Ben Ezra added.
Transcriptions from more difficult manuscripts are reviewed by researchers for accuracy, helping to improve the AI training.
“The modern translation possibilities are incredibly advanced now and interlacing all this becomes much more feasible, much more accessible to the normal and not scientific reader,” he said.
Funded by the European Research Council, the project is based on the National Library of Israel’s digital database of the Cairo Geniza documents and brings together researchers from several universities and other institutes.
ANCIENT STOREROOM
One document transcribed by the project is a 16th century letter in Yiddish from Rachel, a widow from Jerusalem, to her son in Egypt with his reply written in the margins telling of his efforts to survive a plague sweeping through Cairo.
A Geniza is a synagogue’s repository for significant documents that are ultimately intended for ritual burial, and the one found in the Ben Ezra synagogue in historic Cairo had a dry atmosphere ideal for the preservation of old paper.
Cairo surpassed Damascus and Baghdad in the Middle Ages as the greatest city of the Middle East, a center of global trade, learning, and science and home to a thriving Jewish community, later expanded by refugees fleeing newly Christian Spain.
The great Jewish philosopher Maimonides, who was physician to the family of Saladin, the famous Muslim sultan who ousted the crusaders from Jerusalem, worshipped at the Ben Ezra synagogue while living in Cairo.
As dynasties and empires rose and fell, the community quietly went about its daily life, its religious authorities filling the Geniza with the rabbinical arguments, civic records and other detritus of administrative and intellectual business.
The Geniza’s astonishing haul of records and papers, including some written by Maimonides himself, was discovered by scholars in the late 19th century but, although it has been studied ever since, its enormous size means huge gaps remain.
“The possibility to reconstruct, to make a kind of Facebook of the Middle Ages, is just before our eyes,” Stokl Ben Ezra said.