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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Anti-Israel Michigan Senate Candidate Promoted Group Behind Holocaust Memorial Protests

Former Wayne County Health Director Abdul El-Sayed, a Democrat now running for US Senate in Michigan, speaks at a “Hands Off” protest at the state Capitol in Lansing, Michigan, on April 5, 2025. Photo: Andrew Roth/Sipa USA via Reuters Connect

Abdul El-Sayed, a Democratic candidate for US Senate in Michigan, is facing scrutiny over his past fundraising and public support for a political advocacy group whose affiliates organized anti-Israel protests at Holocaust memorial sites in Washington, DC, and the Detroit metro area.

El-Sayed previously recorded a fundraising video and appeared at multiple events in support of Justice, Education, Technology PAC (JET-PAC), an organization focused on expanding the political influence of Muslim Americans in US politics. In the video, posted online in 2018, El-Sayed urged viewers to donate to the group, praising its efforts to train Muslim Americans in civic engagement and advocacy.

JET-PAC later drew widespread condemnation after its medical advocacy arm, Doctors Against Genocide, helped organize protests outside the US Holocaust Memorial Museum in Washington and the Zekelman Holocaust Center in Farmington Hills, Michigan. The demonstrations condemned Israel’s military campaign against the Palestinian terrorist group Hamas in Gaza and described the war as a “genocide,” language that Jewish leaders and Holocaust educators denounced as false, antisemitic, and deeply offensive.

Doctors Against Genocide (DAG) called on activists to obtain free tickets to the Holocaust Museum in Washington with the intention of protesting inside the facility before moving the demonstration to the White House. The planned protest sparked backlash from Jewish organizations and community leaders, who argued that targeting Holocaust memorial sites crossed a moral line.

The group ultimately canceled the demonstration.

“The goal of our event was to visit the Holocaust Museum to express our empathy for the horrors of that genocide. Additionally, we wanted to bring awareness to the ongoing genocide in Gaza,” the group said in a statement.

“Our initial communication did not sufficiently convey this, leading to misinterpretations and unfounded accusations,” it continued. “As DAG we stand against all hate of vulnerable people, whether that hate comes in the form of antisemitism, anti-Palestinianism, anti-Black hate, anti-White hate, or any other prejudice. Never again for all.”

In a later statement, the group apologized for a “lack of clarity” but continued to imply that the Holocaust is comparable to Israel’s military operations against Hamas, the Palestinian terrorist group that launched the war with its Oct. 7, 2023, invasion of and massacre across southern Israel.

Comparing Israel to Nazi Germany is antisemitic, according to the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, which has been adopted by dozens of governments and hundreds of civic institutions around the world.

Despite the backlash, DAG, which is a program of JET-PAC, later orchestrated a protest outside the Zekelman Holocaust Center in July 2024, once again sparking outrage from local Jewish community leaders. 

Organizers of the protest explained that they targeted the museum over its purported positive portrayal of Israel and alleged unwillingness to elevate the historical displacement of Palestinian Arabs.

“The museum is not objective. They present the history that the right-wing will allow them to put on. The question we have for them is: How are you now going to portray the Nakba,” said Rene Lichtman, a Holocaust survivor and organizer of the demonstration.

“Nakba,” the Arabic term for “catastrophe,” is used by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.

“You end the story, and I know because I’ve been speaking here forever, with the happy ending of the Jews, the [Nazi concentration] camp survivors coming to Israel,” Lichtman continued. “But that is no longer the ending. We know that from the last eight months. What about the Palestinian people?”

Mark Jacobs, a lawyer, community activist, and co-director of the Coalition for Black and Jewish Unity, said protests at Holocaust centers amount to an attack on Jewish historical memory.

“I find it pretty grotesque that the protesters would select the Holocaust Center, a solemn and sacred place, to essentially call for the eradication of Israel, which was created as a safe harbor for the Jewish people after the world’s worst genocide,” Jacobs told Deadline Detroit in July, referring to the Zekelman protest. “But of course we have seen a steady stream of antisemitic protests, vandalism, and violence at various Jewish sites throughout the US and the world since the barbarism of Oct. 7.”

At the protest outside the Zekelman Holocaust Center, speakers accused Israel of war crimes and criticized what they described as the influence of “Israel’s lobbyists.” Dr. Nadal Jboor, a featured speaker and member of Doctors Against Genocide, said Israel’s military actions should be stopped through international pressure, calling a ceasefire a “medical intervention.”

JET-PAC, founded by former Cambridge, Massachusetts city councilor Nadeem Mazen, has described its mission as empowering Muslim Americans politically. El-Sayed appeared at JET-PAC galas and panels alongside the group’s leadership and promoted the organization on social media over multiple years, calling it “amazing.”

In the 2018 fundraising video, El-Sayed said JET-PAC was “incredibly important for engagement, political engagement for the Muslim community,” adding that the group helped people “fight for and advocate for a more just, more equitable, more sustainable society.”

El-Sayed’s support for the organization raises questions about his policies toward the Jewish community and combating extremism in the wake of the Holocaust memorial protests, which occurred amid a historic rise in antisemitic hate crimes across the US following Hamas’s Oct. 7, 2023, massacre across southern Israel.

El-Sayed’s campaign did not respond to a request for comment for this story.

The controversy has unfolded as El-Sayed and another Michigan Senate candidate, state Sen. Mallory McMorrow, have both publicly accused Israel of committing genocide, positions that have alienated some Jewish voters in the battleground state. 

Just days before the anniversary of the Oct. 7 atrocities, McMorrow called Israel’s response in Gaza a “moral abomination,” saying it was “just as horrendous” as the attack carried out by Hamas-led Palestinian terrorists, who perpetrated the deadliest massacre of Jews since the Holocaust.

However, McMorrow has since softened her stance on the Israel-Hamas war, recently lamenting in an interview that the term “genocide” has become a “purity test” for many progressive Democrats. 

Detroit-based community activist and philanthropist Lisa Mark Lis said McMorrow’s comments echoed antisemitic tropes and amounted to political pandering.

Detroit-based community activist Lisa Mark Lis wrote in a Facebook post that McMorrow’s comment “feeds into the Jew-hatred tropes and is a lie.”

El-Sayed has not publicly addressed the Holocaust museum protests directly, but his past fundraising and advocacy for JET-PAC have drawn new attention as Jewish leaders warn that invoking genocide rhetoric at Holocaust memorials represents a dangerous normalization of antisemitism.

Jewish organizations have repeatedly stressed that criticism of Israeli policy does not justify protests at institutions dedicated to memorializing the murder of six million Jews, arguing that such actions exploit Holocaust memory and inflame anti-Jewish hostility.

The progressive champion was a prominent supporter of the “Uncommitted movement,” a coalition of Democratic officials which refused to support the 2024 Kamala Harris presidential campaign over what they characterized as her support for Israel. However, El-Sayed later clarified that he would support Harris over Donald Trump in the general election.  

El-Sayed has been especially critical of Israel’s war in Gaza. On Oct. 21, 2023, two weeks after the Hamas-led slaughter of 1,200 people and kidnapping of 251 hostages in southern Israel, the progressive politician accused Israel of “genocide.” The comment came before the Israeli military launched its ground campaign in Gaza.

He also compared Israel’s defensive military operations to the Hamas terrorist group’s conduct on Oct. 7, writing, “You can both condemn Hamas terrorism AND Israel’s murder since.”

In comments to Politico, El-Sayed criticized Democrats’ handling of the Israeli-Palestinian conflict, arguing that they should become the “party of peace and justice” and said that they “ought not to be the party sending bombs and money to foreign militaries to drop bombs on other people’s kids in their schools and their hospitals.” He called on Democrats to stop supporting military aid for Israel, saying, “We should be spending that money here at home.”

Recent polling has shown El-Sayed trailing both McMorrow and Democratic primary frontrunner US Rep. Haley Stevens among voters.

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IDF Reports Steep Drop in Palestinian Terrorism but Threat of West Bank Violence Remains High

Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman

Terror attacks in the West Bank — and the number of Israelis killed by Palestinian terrorists — fell sharply in 2025 compared with the previous two years, according to a new Israel Defense Forces (IDF) report, even as security officials warn the threat remains volatile.

The IDF’s Central Command on Monday released an annual security assessment showing Palestinian-perpetrated terrorist activity in the West Bank fell significantly in 2025, with overall incidents — including stone-throwing and firebomb attacks — down 78 percent from the previous year.

According to the data, Palestinian terrorist activity spiked in 2023 with 847 attacks that killed 41 Israelis, declined in 2024 to 258 incidents with a death toll of 35, and then fell sharply in 2025 to just 57 attacks resulting in 20 Israeli fatalities.

These latest figures mark the lowest level of West Bank Palestinian terrorist attacks and fatalities since the war with Hamas began, even though violence remains far higher than in 2021, when just three Israelis were killed.

As Israeli intelligence and security forces intensified operations across the West Bank, the military said the drop in attacks followed the launch of Operation Iron Wall — a large-scale January 2025 campaign aimed at dismantling terrorist infrastructure — along with continuous operations throughout the year, including a sustained IDF presence in the Jenin and Tulkarm refugee camps.

According to the newly released report, Israeli forces confiscated over 17 million shekels intended for terrorist activity, seized more than eight tons of dual-use materials, shut down 17 weapons-manufacturing sites, and confiscated 1,370 weapons components.

During a major operation last year, the IDF dismantled a Hamas network in Hebron that was preparing attacks across the West Bank and Israel, with members trained in weapons use, improvised explosive device fabrication, and intelligence gathering on potential Israeli targets.

Even while noting positive trends, however, the military cautioned that it remains on high alert under a “war tomorrow” scenario, warning that terrorist groups could attempt to trigger a wider uprising in the West Bank.

Last month, the IDF raised alarm bells over a growing terrorist threat in the West Bank, warning that Iranian-supplied weapons in the hands of Palestinian militants could enable an Oct. 7-style attack and prompting Israeli intelligence and security forces to intensify operations across the territory.

According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as the Palestinian terrorist group Hamas regroups and rearms in the Gaza Strip after two years of war. 

“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman said last month.

“The release of convicted terrorists to the West Bank under the ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.

The latest IDF report also highlights a surge in attacks by Jewish extremists against Palestinians in 2025, recording around 870 incidents — a roughly 27 percent increase from the previous year, with a notable rise in serious cases.

In the wake of this surge in violence, the Israeli government has formed a joint task force — comprising the IDF, police, Border Police, and Shin Bet intelligence agency — to prevent and investigate attacks against Palestinians and the wider Muslim community.

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Qatari Money Corrupting Georgetown University, New Report Says

Students, faculty, and others at Georgetown University on March 23, 2025. Photo: ZUMA Press Wire via Reuters Connect

Georgetown University’s suspect relationship with the country of Qatar is the subject of another report which raises concerns about what the Hamas-friendly monarchy is getting in exchange for the hundreds of millions of dollars it spends on the institution for ostensibly philanthropic reasons.

Titled, “Qatar’s Multidimensional Takeover of Georgetown University,” the new report, by the Middle East Forum, describes how Qatar has allegedly exploited and manipulated Georgetown since 2005 by hooking the school on money that buys influence, promotes Islamism, and degrades the curricula of one of the most recognized names in American higher education.

“The unchecked funds provided by Qatar demonstrate how foreign countries can shape scholarship, faculty recruitment, and teaching in our universities to reflect their preferences,” the report says. “At Georgetown, courses and research show growing ideological drift toward post-colonial scholarship, anti-Western critiques, and anti-Israel advocacy, with some faculty engaged in political activism related to the Israeli-Palestinian conflict or anti-Western interventionism.”

Georgetown is hardly the only school to receive Qatari money. Indeed, Qatar is the single largest foreign source of funding to American colleges and universities, according to a newly launched public database from the US Department of Education that reveals the scope of overseas influence in US higher education.

The federal dashboard shows Qatar has provided $6.6 billion in gifts and contracts to US universities, more than any other foreign government or entity. Of the schools that received Qatari money, Cornell University topped the list with $2.3 billion, followed by Carnegie Mellon University ($1 billion), Texas A&M University ($992.8 million), and Georgetown ($971.1 million).

“Qatar has proved highly adept at compromising individuals and institutions with cold hard cash,” MEF Campus Watch director Winfield Myers said in a statement. “But with Georgetown, it found a recipient already eager to do Doha’s bidding to advance Islamist goals at home and abroad. It was a natural fit.”

MEF executive director Gregg Roman added, “Georgetown is Ground Zero for foreign influence peddling in American higher education. It has not only abandoned its mission to educate future generations of diplomat and scholars to represent US interests at home and abroad, but is working actively to undermine the foundations of American government and policy. No doubt they’re eager to get the money, but at base this evinces an ideological hostility to Western civilization.”

Georgetown’s ties to Qatar’s have aroused suspicion before.

In June, the Institute for the Study of Global Antisemitism Policy (ISGAP) released a report titled, “Foreign Infiltration: Georgetown University, Qatar, and the Muslim Brotherhood” a 132-page document which revealed dozens of examples of ways in which Georgetown’s interests are allegedly conflicted, having been divided between its foreign benefactors, the country in which it was founded in 1789, and even its Catholic heritage.

According to the report, the trouble began with Washington, DC-based Georgetown’s decision to establish a campus on Qatari soil in 2005, the GU-Q located in the country’s Doha Metropolitan Area. The campus has “become a feeder school for the Qatari bureaucracy,” the report explained, enabling a government that has disappeared dissidents, imprisoned sexual minorities without due process, and facilitated the spread of radical jihadist ideologies.

In the US, meanwhile, Georgetown’s Center for Contemporary Arab Studies and the Prince Alwaleed Bin Talal Center for Muslim-Christian Understanding “minimize the threat of Islamist extremism” while priming students to be amenable to the claims of the anti-Zionist movement, according to ISGAP. The ideological force behind this pedagogy is the Muslim Brotherhood, to which the Qatari government has supplied logistic and financial support.

Another recent Middle East Forum (MEF) report raised concerns about Northwestern University’s Qatar campus (NU-Q), accusing it of having undermined the school’s mission to foster academic excellence by functioning as a “pipeline” for the next generation of a foreign monarchy’s leadership class.

MEF found that 19 percent of NU-Q graduates carry the surnames of “either the Al-Thani family or other elite Qatari families.” Additionally, graduates from the House of Thani, the country’s royal family, are overrepresented in NU-Q by a factor of five despite being only 2 percent of the population.

The report also said that NU-Q uses its immense wealth, which includes a whopping $700 million in funding from Qatar, to influence the Evanston campus in Illinois, Northwestern’s flagship institution. “Endowed chairs, faculty exchanges, and governance links” reportedly purchase opinions which are palatable to the Qatari elite instead of investments in new NU-Q campus facilities and programs.

“The financial flows raise concerns about whether the Doha campus is a facade and whether the funding is in effect underwriting access and institutional influence rather than solely supporting the overseas campus,” the report continued. “The pattern at NU-Q mirrors the dynamic uncovered by the US Department of Justice in the 2019 Varsity Blues Case, where federal prosecutors exposed how a small group of privileged families exploited side-doors into elite universities through fraudulent athletic recruiting and exam manipulation. While the tactics differ, the structural similarity is clear: insiders repeatedly securing access that ordinary applicants could never obtain.”

Follow Dion J. Pierre @DionJPierre.

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