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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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These American teens ranked high in Israel’s International Bible Quiz, in strongest US showing in 50 years
(JTA) — While many of his classmates at his Orthodox high school in Los Angeles spent the last year juggling school and social life, Jackson Shrier was studying the Tanach, or Hebrew Bible, for five hours a day.
He was training for the Chidon HaTanach, or International Bible Quiz, a centerpiece of Israel’s Independence Day festivities that was founded by the first prime minister, David Ben-Gurion, and held annually for over 60 years.
That dedication paid off last week, when Shrier placed second in the competition, fending off Jewish teens from around the world who similarly had prevailed in local competitions.
Shrier, 15, went by his Hebrew name, Akiva, during the competition and wowed the judges with his Hebrew proficiency. He was not the only American to place highly in the contest: Joshua Appelbaum of Washington, D.C., finished in third place, while Hadassah Esther Ritch of Highland Park, New Jersey, came in fourth.
In fact, While the winner of the showdown was Hodaya Cohen, an Israeli 11th-grader, this year marked a banner showing for the Americans, their strongest performance since 1973.
“When you’re an American, you know, usually the top American is like third or fourth, maybe fifth, but second place is like a special either way,” Shrier said. “So when I got second place, I was just quite a bit shocked.”
Shrier, who attends YULA High School in Los Angeles, said that, unlike in the United States, many of the Israeli competitors attend religious schools where preparation for the contest is built into the school day, sometimes for as many as 10 to 12 hours.
After first learning about the competition from a camp counselor before entering sixth grade, Shrier steadily ramped up his study. He escalated his investment even more following his win at the American Nationals last May.
The intense preparation paid off for Shrier, who said he felt well prepared to answer a spate of questions that included knowing which of four ancient Israeli cities “appeared exactly twice in the book of Judges” and, in the days of King Ahab, “what was a sinful build that happened.”
“I was very happy,” Shrier said of the moment he learned he had placed second, following a lightning-round face-off with Cohen. “It was a little shocking for me.”
During the competition, all of the American participants spoke in Hebrew, a feat that drew praise from the competition’s judges and host, the Israeli news anchor Sarah Beck.
“It’s very exciting to hear a young man from America quote pesukim in Hebrew,” said Liron Ben-Moshe, a past winner who writes the questions for the quiz and sits on its judging panel, using the Hebrew word for Bible verses. Ben-Moshe was one of several judges this year who, in addition to being steeped in Bible knowledge, lost close family during Israel’s recent wars.
“When they see the kids quote pesukim in Hebrew, they were very surprised,” said Ritch’s mother, Avigail. She adding that the judges had offered to give the students a “bonus” for their fluency in the language.
For Ritch, who is an 11th-grader at Bruriah High School for Girls in New Jersey, studying for the competition had been a worthwhile time commitment.
“I love learning Tanach and often spend time reading it because I gain so much from it,” Ritch said in a text message. “Tanach is a core part of Jewish identity, and studying it brings guidance and meaning into everyday life. Participating in Chidon has changed me forever and deepened my connection to it.”
This year, the competition included 16 participants from seven countries outside of the United States and Israel, including the United Kingdom, South Africa, Mexico, Panama and Canada.
“The quiz is far more than a knowledge competition — the Bible is the cultural and moral identity of the Jewish people, a compass that has guided us throughout the generations,” Israeli Education Minister Yoav Kisch said during the broadcast.
While some of the international participants attended the competition remotely due to the tenuous ceasefire between Israel and Iran, Shrier and his American counterparts all made it to Jerusalem for the contest, which was taped in advance of Independence Day on Wednesday.
“I wasn’t really thinking about that so much, just because I really wanted to come,” he said about the war. “I’d been studying for the Chidon a long time, so, you know, for me, just the main focus was getting here.”
For Shrier’s mother, Abigail, a writer with roles at the Manhattan Institute and The Free Press, the experience carried both pride and concern. She joined her son in Israel for the competition.
“We’re always concerned that there might be war when our kids are in Israel,” she said. “But Jack was absolutely single minded and determined to participate in this to the full extent, and we watched him really show dedication that my husband and I have never seen before.”
While in Jerusalem for the competition, the students are hosted by the Bible Quiz Camp, where they are able to study together and connect with peers who share their intense focus on Tanakh.
“Every time before this, I have been the one person to find myself around Tanakh, and that’s nice and all, but there’s not really a lot of people to talk to,” Appelbaum said. “So it’s nice having other people who have the same shared interest, and also just generally being in Israel is nice. It’s nice to be in the place that I’ve been studying about.”
For Abigail Shrier, watching her son compete reflected a moment of connection and shared purpose for Jewish teens around the world.
“There’s a lot of negative forces right now acting on the Jewish people, but there are also a lot of positive things happening,” she said. “And this worldwide Jewish competition, to learn as much Tanakh as you can, to cheer for each other and study together and learn as much as you can of the Tanakh is, is really one of the most positive things.”
This article originally appeared on JTA.org.
The post These American teens ranked high in Israel’s International Bible Quiz, in strongest US showing in 50 years appeared first on The Forward.
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Trump Says Iran Can Phone If It Wants to talk; Iranian Minister Heads to Russia
US President Donald Trump speaks about research into mental health treatments in the Oval Office of the White House in Washington, DC, April 18, 2026. Photo: REUTERS/Nathan Howard
President Donald Trump said on Sunday Iran could telephone if it wants to negotiate an end to their two-month war and stressed it can never have a nuclear weapon, after Tehran said the US should remove obstacles to a deal, including its blockade of Iran’s ports.
Hopes of reviving peace efforts receded on Saturday when Trump scrapped a visit to Islamabad by his envoys Steve Witkoff and Jared Kushner. Iranian Foreign Minister Abbas Araqchi shuttled to and from mediators Pakistan and Oman on Sunday before heading to Russia, where he is due to meet President Vladimir Putin.
Oil prices rose, the dollar inched higher and US stock futures wobbled lower in early Asia trade on Monday after the peace talks stalled, leaving Gulf shipping blocked.
“If they want to talk, they can come to us, or they can call us. You know, there is a telephone. We have nice, secure lines,” Trump told “The Sunday Briefing” on Fox News.
“They know what has to be in the agreement. It’s very simple: They cannot have a nuclear weapon, otherwise there’s no reason to meet,” Trump said.
Axios reported on Sunday, citing an unnamed US official and two sources with knowledge of the matter, that Iran gave the US a new proposal through Pakistani mediators on reopening the Strait of Hormuz and the ending of the war, with nuclear negotiations postponed for a later stage. The US State Department and White House did not immediately respond to requests for comment on the report.
Iran has long demanded Washington acknowledge its right to enrich uranium, which Tehran says it only seeks for peaceful purposes, but which Western powers say is aimed at building nuclear weapons.
Although a ceasefire has paused full‑scale fighting in the conflict, which began with US-Israeli strikes on Iran on February 28, no agreement has been reached on terms to end a war that has killed thousands, driven up oil prices, fueled inflation and darkened the outlook for global growth.
TRUMP FACES DOMESTIC PRESSURE TO END WAR
With his approval ratings falling, Trump faces domestic pressure to end the unpopular war. Iran’s leaders, though weakened militarily, have found leverage in negotiations with their ability to stop shipping in the economically vital Strait of Hormuz, which normally carries a fifth of global oil shipments.
Tehran has largely closed the strait while Washington has imposed a blockade of Iranian ports.
Before heading to Russia, Araqchi returned to Islamabad after holding talks on Sunday in Oman.
Iranian state media said Araqchi discussed security in the strait with Omani leader Haitham bin Tariq al-Said and called for a regional security framework free of outside interference.
Araqchi said on X that the focus of his Oman talks “included ways to ensure safe transit that is to benefit of all dear neighbors and the world.”
Iran’s semi-official Tasnim news agency said topics for Araqchi’s talks with Pakistani officials included “implementing a new legal regime over the Strait of Hormuz, receiving compensation, guaranteeing no renewed military aggression by warmongers, and lifting the naval blockade.”
Iran’s envoy in Russia, Kazem Jalali, said in a post on X that Araqchi would meet with Putin “in continuation of the diplomatic jihad to advance the country’s interests and amid external threats.”
“Iran and Russia are present in a united front in the campaign of the world’s totalitarian forces against independent and justice-seeking countries, as well as countries that seek a world free from unilateralism and Western domination,” Jalali said.
On Saturday, Trump said he canceled his envoys’ visit due to too much travel and expense for what he considered an inadequate Iranian offer. Iran “offered a lot, but not enough,” he said.
Iranian President Masoud Pezeshkian told Pakistani Prime Minister Shehbaz Sharif by phone on Saturday that Tehran would not enter “imposed negotiations” under threats or blockade, an Iranian statement said.
He said the United States should first remove obstacles, including its maritime blockade, before negotiators could begin laying the groundwork for a settlement.
US AND IRAN HAVE EXTENSIVE DISAGREEMENTS
Disagreements between the US and Iran extend beyond Tehran’s nuclear program and control of the strait.
Trump wants to limit Iran’s support for its regional proxies, including Hezbollah in Lebanon and Hamas in Gaza, and curb its ability to strike US allies with ballistic missiles. Iran wants sanctions lifted and an end to Israeli attacks on Hezbollah.
After the latest diplomatic trip was called off, two US Air Force C-17s carrying security staff, equipment and vehicles used to protect US officials flew out of Pakistan, two Pakistani government sources told Reuters on Sunday.
Trump said on Saturday there was “tremendous infighting and confusion” within Iran’s leadership.
Pezeshkian said last week there were “no hardliners or moderates” in Tehran and that the country stood united behind its supreme leader.
The war has destabilized the Middle East. Iran has struck its Gulf neighbors and conflict between Israel and Iran-backed Hezbollah in Lebanon has been reignited.
In Lebanon, Israeli strikes killed 14 people and wounded 37 on Sunday, the health ministry said.
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Seismic shift in Israeli politics as opposition leaders Lapid and Bennett form joint party
(JTA) — Yair Lapid and Naftali Bennett teamed up once before to unseat Israeli Prime Minister Benjamin Netanyahu, striking an unusual power-sharing deal after Israel’s 2021 election that briefly ousted Netanyahu from power.
Now, the two men are going even further in seeking to repeat their feat. Lapid and Bennett announced on Sunday that they would run in this year’s election in a shared party called Yachad, or Together.
“Our unity is a message to the entire people of Israel: The era of division is over. The era of correction has arrived,” Bennett said at a press conference announcing the collaboration.
The two men are betting that Israelis will see their coming together as an antidote to the polarization that has deepened under Netanyahu, who was reelected in late 2022 after an 18-month interlude in which Bennett was prime minister for a year and Lapid for six months. They hope that Lapid’s centrist supporters and Bennett’s center-right backers can overlook policy differences, which they acknowledged, for the greater good of the country.
Their announcement invigorated some Israelis on Sunday who believe it is essential to unseat Netanyahu, who has been prime minister for about 14 of the last 17 years and who is facing both criminal prosecution and calls to reckon with the security failures that led to Hamas’ Oct. 7, 2023, attack on Israel. Many of them are willing to make compromises on policy nuances to achieve that goal.
But the union also ignited scorn on the right, as even some who might prefer to see Netanyahu unseated said they could no longer support Bennett if he is working with Lapid, whom they perceive as left-wing. Both Netanyahu and his far-right coalition partners posted on social media suggesting that Yachad would partner with Arab parties or even do the bidding of the Palestinian Authority’s Mahmoud Abbas. Itamar Ben-Gvir, the national security minister, posted an AI-generated image of Abbas presiding at a wedding of Lapid and Bennett, whom he called “an extreme leftist.”
Neither Bennett nor Lapid has prioritized resolving the Israeli-Palestinian conflict or supported the creation of a Palestinian state. Their 2021 coalition included an Israeli Arab party.
Current polls show that the two men alone would not garner enough votes to be able to form a coalition on their own this year. But they could negotiate to add other parties to reach a governing majority either before or after the election, which must be held before the end of October. Gadi Eisenkot, a former army chief of staff who launched his own party last year, reportedly called for a three-way union earlier this year.
Their union in some ways resembles the pre-election alliance-building conducted by Peter Magyar in Hungary, who recently unseated Netanyahu’s ally Viktor Orban there. Many Israeli critics of the current government see the election in Hungary as a template for what could happen in Israel.
In the lead-up to the Yachad announcement, Bennett in particular announced some personal policy shifts that could make him more palatable to centrist and non-Orthodox voters. He said that he would now support same-sex unions in Israel and back public transportation operating on Shabbat.
This article originally appeared on JTA.org.
The post Seismic shift in Israeli politics as opposition leaders Lapid and Bennett form joint party appeared first on The Forward.