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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Actor-Director Rob Reiner dies at 78
Rob Reiner, who rose from an early career as a sitcom star to direct a run of film classics that included The Princess Bride and When Harry Met Sally…, has died at 78 along with his wife, Michele Singer, in what TMZ reported and Deadline confirmed was an apparent homicide, with wounds consistent with a knife attack.
Robert Reiner was born in the Bronx on March 6, 1947, to comedy writer, actor and director Carl Reiner, and mother actress mother Estelle (née Lebost). In interviews, Rob Reiner said his early upbringing resembled that depicted in The Dick Van Dyke Show, which his father created.
Describing his Jewish upbringing to JTA in 2017, he recalled his Yiddish-speaking grandmother, and his own Yiddish instruction. He described the experience as “home shuling.”
With a notable pedigree, Reiner distinguished himself, first in small TV roles and later as Michael “Meathead” Stivic in All in the Family, the bleeding-heart son-in-law of Archie Bunker. (Reiner, like his late father, was an outspoken progressive.)
In a 1994 interview with 60 Minutes, Reiner estimated he’d been called Meathead 1,241 times in that week alone.
But beginning in the 1980s, Reiner emerged as a director, debuting with an immediate comedy classic in 1984’s This is Spinal Tap, arguably creating the genre of mockumentaries — and starring as director Marty di Bergi.
While made with his friends, it was far from a lark. Reiner was immediately prolific, directing The Sure Thing, a modern update of It Happened One Night, the following year. Then the coming of age classic Stand By Me, based on a Stephen King short story, in 1986 and The Princess Bride in 1987, a streak of well-regarded films that, in their staying power, is virtually unrivaled in Hollywood.
Spanning genre from faux-rock doc to fantasy, Reiner proved his range almost immediately. When Harry Met Sally… hit theaters in 1989, Roger Ebert dubbed Reiner “one of Hollywood’s very best directors of comedy”— a compliment to remember given some of his later notices — and gave him the opportunity to cast his own mother in an instantly iconic punchline; his next film was Misery, another, more conventionally scary Stephen King adaptation.
Reiner’s career as a filmmaker saw the introduction of screenwriter Aaron Sorkin to the big screen (1992’s A Few Good Men), a famously maligned comedy, North (which Roger Ebert said he “hated, hated, hated”) and more diminishing returns. But even the later works had their impact on the zeitgeist. While not approaching the quotability of Spinal Tap, Princess Bride or When Harry Met Sally… (Estelle Reiner was the one who said “I’ll have what she’s having”), the term The Bucket List entered the lexicon because of his 2007 film.
Begining in the 2000s, Reiner’s work and public life were largely concerned with activism and civics. He cofounded the marriage equality group American Foundation for Equal Rights. He had a close circle of collaborators, directing a documentary about his best friend, Albert Brooks, but followed it up with a documentary, God & Country, about Christian Nationalism.
In a 2004 interview, explaining why, as a Jew, he pursued the project, he mentioned a trip he made with his wife the previous year, to Auschwitz, where his wife’s mother’s family was an inmate, and the rest of the family was murdered.
“You see what nationalism can do. You see the results of it,” Reiner said in an interview with the Baptist Joint Committee for Religious Liberty. “And so for us who are Jewish by birth, we know what the dangers are, and hopefully this film can at least be a little bit of a teaching tool to everybody.”
Describing his sense of humor, he told JTA there’s a reason Jews are funny. “You have Cossacks. You have Hitler. You have a lot of things weighing down on you. You have to have a sense of humor or you can’t survive.”
Reiner’s final film, Spinal Tap II: The End Continues, a sequel to his first, came out in October. Reiner’s life, and body of work, are already a blessing.
The post Actor-Director Rob Reiner dies at 78 appeared first on The Forward.
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China, Saudi Arabia Agree to Strengthen Coordination on Regional, Global Matters
Flags of China and Saudi Arabia are seen in this picture, in Riyadh, Saudi Arabia, December 7, 2022. REUTERS/Mohammed Benmansour
China and Saudi Arabia agreed to have closer communication and coordination on regional and international issues, with Beijing lauding Riyadh’s role in Middle East diplomacy, statements following a meeting between the nations’ foreign ministers on Sunday showed.
Chinese Foreign Minister Wang Yi is on a three-nation tour in the Middle East that began in the United Arab Emirates and is expected to end in Jordan. He met with Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan Al-Saud in Riyadh on Sunday.
A joint statement published by China’s official news agency Xinhua did not elaborate on what issues the countries will strengthen coordination on, but mentioned China’s support for Saudi Arabia and Iran developing and enhancing their relations.
“(China) appreciates Saudi Arabia’s leading role and efforts to achieve regional and international security and stability,” the statement released on Monday said.
The statement also reiterated both countries’ support for a “comprehensive and just settlement” of the Palestinian issue and the formation of an independent state for Palestinians.
At a high-level meeting, Wang told his Saudi counterpart that China has always regarded Saudi Arabia as a “priority for Middle East diplomacy” and an important partner in global diplomacy, a Chinese foreign ministry statement on Monday said.
He also encouraged more cooperation in energy and investments, as well as in the fields of new energy and green transformation.
The countries have agreed to mutually exempt visas for diplomatic and special passport holders from both sides, according to the joint statement.
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Report: Iran Considers Removing Hezbollah Leader Naim Qassem
Lebanon’s Hezbollah Chief Naim Qassem gives a televised speech from an unknown location, July 30, 2025, in this screen grab from video. Photo: Al Manar TV/REUTERS TV/via REUTERS
i24 News – Iran is reportedly dissatisfied with the performance of Hezbollah Secretary-General Naim Qassem and is preparing to reorganize the group’s leadership, potentially removing him from his position, according to a report by Emirati outlet Erem News citing senior Lebanese diplomatic sources.
The report claims Tehran views Qassem as “unsuitable to lead Hezbollah at this critical stage,” arguing that he has failed to meet the leadership standards set by his predecessor, longtime Hezbollah chief Hassan Nasrallah.
Iranian officials are said to believe Qassem lacks sufficient political acumen and hold him responsible for the deterioration in relations between Hezbollah and the Lebanese state.
According to Erem News, Iran’s Foreign Minister Abbas Araghchi is expected to oversee preparations for restructuring Hezbollah’s internal leadership during an upcoming visit to Beirut.
The visit is intended to assess the organization’s internal climate through direct meetings with senior Hezbollah figures and influential operatives.
“The Iranian minister seeks to monitor the general climate within Hezbollah and convey an accurate picture of the internal situation to decision-makers in Tehran,” the report said, adding that the findings would be used to inform “crucial decisions regarding anticipated changes at the head of the organization, most notably the fate of Naim Qassem.”