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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Mamdani fails first political test in Manhattan race. Here’s why it matters to Jews
New York City Mayor Zohran Mamdani was dealt a political blow Tuesday in a closely watched special election, a result that could reshape a high-stakes fight over protest protections that has galvanized the city’s Jewish community.
The race for an open Manhattan Council seat pitted Carl Wilson, an establishment candidate with deep ties to the district and backing from Council Speaker Julie Menin and City Comptroller Mark Levine, against Lindsey Boylan, a former aide to Andrew Cuomo and the first of multiple women to accuse Cuomo of sexual harassment. Boylan joined the Democratic Socialists of America last year — inspired by Mamdani — and has since emerged as a vocal critic of Israel.
The race took on outsized significance, with allies of Menin and establishment Democrats coalescing behind Wilson, a former chief of staff to ex-Councilmember Erik Bottcher, who vacated the seat after winning a special election to the state legislature in February. Meanwhile, activists aligned with Mamdani rallied behind Boylan. The district, in Chelsea and Greenwich Village, is a hub of the city’s LGBTQ+ community that includes the iconic Stonewall Inn.
Mamdani issued a late endorsement after early voting began last week, and quickly leaned in, campaigning with Boylan repeatedly and framing the race as a proving ground for his political operation. Mamdani is also seeking to extend that influence beyond City Hall, deploying top campaign aides and aggressively backing allies including Brad Lander and Claire Valdez in competitive June primaries for Congress.
Tuesday’s outcome — Wilson beating Boylan 43-25 in the ranked-choice contest, according to unofficial results — is being interpreted as a setback for Mamdani’s endorsement power and a sign that his electoral reach may be more limited than his rapid rise suggested.
Next NYC, a newly created super PAC tied to Cuomo, former city comptroller Scott Stringer and former Chicago Mayor Rahm Emanuel, invested heavily in the contest to counter Mamdani’s influence. Stringer, who ran in last year’s mayoral race and has emerged as a prominent Jewish critic of Mamdani, framed the broader political goal as defeating candidates aligned with the mayor. “One down,” Stringer posted on X earlier this week ahead of the election, predicting Boylan’s defeat.
Mamdani’s setback boosts override push
Symbolism aside, the election could have some immediate legislative consequences for New York City, home to the largest concentration of Jewish voters in the U.S. At issue is a Council bill requiring safety plans for protests near schools. The legislation, referred to as a “buffer zone” measure, was strongly supported by many Jewish groups amid concerns about demonstrations targeting Jewish institutions.
The schools bill ran into opposition from progressive groups that raised objections connected to restricting free speech, especially on college campuses. It passed the City Council 30-19, which is not a veto-proof majority. Mamdani vetoed the measure on Friday, his first veto since taking office.
A similar bill concerning protests at houses of worship passed with a 44–5 veto-proof majority in the 51-member chamber, and can now become law.
Wilson backs the schools bill. Boylan sided with Mamdani.
With Wilson’s victory, Menin’s allies are now within striking distance of overriding the schools bill veto. The Council currently stands at 31 votes of the 34 needed. Manhattan Councilmember Gale Brewer, who abstained, is viewed as a potential swing vote. Leadership could now flip just two “no” votes to secure an override, an easier task in the wake of Mamdani’s political setback in Boylan’s loss.
If successful, it would mark a significant legislative defeat for the mayor and strengthen Menin’s hand in the Council. It will also embolden critics within the Jewish community, already uneasy over Mamdani’s responses to antisemitism and pro-Palestinian protests.
The post Mamdani fails first political test in Manhattan race. Here’s why it matters to Jews appeared first on The Forward.
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How Israel’s Shift from ‘Deliberate Ambiguity’ to ‘Selective Disclosure’ Could Prevent a Nuclear War
A satellite image shows un‑buried tunnel entrances at Isfahan nuclear complex, in Isfahan, Iran, Nov. 11, 2024. Photo: Vantor/Handout via REUTERS
Though it might seem counter-intuitive, Israel needs specific enhancements to its strategic deterrence posture. Among other things, these necessary enhancements center on nuclear doctrine and strategy. Most urgently, Jerusalem should plan for an incremental but defined end to “deliberate nuclear ambiguity.”
Why should this argument be taken seriously? Hasn’t Iran’s nuclear potential been degraded or eliminated by Operations “Epic Fury” and “Roaring Lion”? During any future war with Iran, wouldn’t Israel already be in firm position to maintain “escalation dominance?”
Gathering the correct answers is more complex than first meets the eye.
Though a non-nuclear Iran would risk greater harms than would Israel in any future war, the more powerful Jewish State could still suffer the grievous consequences of (1) Iranian CBW (chemical-biological) or radiological attacks; and (2) Iran-spurred operational misunderstandings/policy miscalculations.
Iran could also call upon nuclear allies (most plausibly North Korea) to act as witting nuclear proxies, and on sub-state terror groups to inflict various force-multiplying costs. These groups (e.g., Hezbollah, Hamas, Houthi) would likely include both Sunni and Shiite surrogates.
For Israel, there will be derivative strategic issues. Prima facie, the direct Israel-American war against Shiite Iran has strengthened some Sunni state adversaries in the region. To wit, now there will be more compelling reason to expect nuclear moves by Turkey, Egypt, and/or Saudi Arabia. Correspondingly, certain predictable actions by China or Pakistan would further undermine Israel’s core national security.
What should Israel do? A comprehensive remedy would include calibrated policy shifts from “deliberate nuclear ambiguity” (Amimut in Hebrew) to “selective nuclear disclosure.” Though nuclear ambiguity has managed to “work” thus far, it will not work indefinitely.
At times, strategic truth must emerge through paradox. For Jerusalem, the greatest risk of catastrophic deterrence failure may lie in the prospect of Israeli nuclear threats that are “too destructive.” Oddly but plausibly, nuclear threat credibility could sometime vary inversely with nuclear threat destructiveness.
To be suitably deterred, an enemy state would require continuing assurances that Israel’s nuclear weapons were effectively invulnerable and “penetration-capable.” This second expectation would mean that Israel’s nuclear weapons not only appear protected from adversarial first-strikes, but are also able to “punch through” enemy active defenses.
Adversarial judgments concerning Israel’s ultimate willingness to engage with nuclear weapons would depend on acquiring certain foreknowledge of these weapons and their operational capabilities. Enemy perceptions of mega-destructive, high-yield Israeli nuclear weapons could undermine the credibility of Israel’s nuclear deterrent. Bringing a measured end to “deliberate nuclear ambiguity,” on the other hand, would offer a promising corrective for Israel’s ultimate and existential vulnerability. In principle, at least, if an enemy state should ever appear willing to share its nuclear military assets with a surrogate terrorist group, Jerusalem would then need to prepare for nuclear deterrence of sub-state adversaries.
The main point of any shift from “deliberate nuclear ambiguity” to “selective nuclear disclosure” would be to signal that Israel’s “bomb” capability lies safely beyond enemy reach and could punish all levels of enemy aggression. By removing the bomb from its metaphoric “basement,” Israel could best enhance its overall strategic deterrence. A properly-calculated end to “deliberate nuclear ambiguity” would underscore Israel’s willingness to use measured nuclear forces in reprisal for both first-strike and retaliatory attacks. Also, a defined shift from “deliberate nuclear ambiguity” to “selective nuclear disclosure” would best convince Iran or any other non-nuclear enemy state of Israel’s willingness to use calibrated nuclear force against a non–nuclear aggressor.
What about the so-called “Samson Option?” While generally misunderstood, this option could support Israel’s unrelieved task of strategic dissuasion. For Jerusalem, the reinforcing benefits of “Samson” would lie not in any supposed eagerness to “die with the Philistines,” but in its presumptive deterrent advantages. These expected advantages would lie at the “high end” of Israel’s deterrence options and serve any ultimate requirement of “escalation dominance.”
In assessing optimal levels of “selective nuclear disclosure,” Israel ought to continuously bear in mind that the country’s strategic nuclear objective must always be deterrence ex ante, not revenge ex post. If, however, nuclear weapons should ever be introduced into an escalating conflict with Iran or another enemy state, one form or another of actual nuclear war fighting would ensue. At that chaotic tipping point, Israel’s deterrence objective would need to shift from nuclear war avoidance to nuclear war termination.
Conceptually, if Israel were the only nuclear belligerent in a still-impending conflict, it would find itself in an “asymmetrical nuclear war.” If Israel’s foe were also nuclear, Jerusalem would then be engaged in a “symmetrical nuclear war.” Significantly, even in a “symmetrical” conflict, there would remain detectable inequalities of military power. To best support “escalation dominance” amid such destabilizing inequalities, Israel would benefit from prior policy shifts to “selective nuclear disclosure.” For authoritative decision-makers in Jerusalem, there could be no more important step toward national survival.
Prof. Louis René Beres was educated at Princeton (Ph.D., 1971) and is the author of many books and scholarly articles dealing with international law, nuclear strategy, nuclear war, and terrorism. In Israel, Prof. Beres was Chair of Project Daniel (PM Sharon). His 12th and latest book is Surviving Amid Chaos: Israel’s Nuclear Strategy (Rowman & Littlefield, 2016; 2nd ed., 2018). Professor Beres was born in Zurich at the end of World War II.
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Palestinian Authority TV Promises Israel ‘Will Pass’ and Cease to Exist
Palestinian Authority President Mahmoud Abbas holds a leadership meeting in Ramallah, in the West Bank, April 23, 2025. Photo: REUTERS/Mohammed Torokman
Having just celebrated 78 years of independence, Israel has proven it is here to stay.
But the Palestinian Authority (PA) and Palestinians in general are adamantly claiming Israel’s status is temporary, while dreaming and hoping for its demise.
“There is no room for two identities,” a host on PA’s official TV channel stated, predicting that Israelis/Jews are “the ones who will pass”:
Official PA TV host:“The Israeli occupation … is taking control of the holy city [Jerusalem] and the Islamic and Christian holy sites in it.
But in this land, there is no room for two identities: [It is] either us or us. We are the ones who will remain and they are the ones who will pass.” [emphasis added]
[Official PA TV, Palestine This Morning, March 29, 2026]
A Palestinian researcher similarly taught viewers that Jews “are transient in this land” and that Palestinians are “the true owners”:
Palestinian affairs researcher Muna Abu Hamdiyeh: “We are talking about the Ibrahimi Mosque [i.e., Cave of the Patriarchs] — the Judaization of the site.
The Palestinian understands that [the Jews] are transient in this land.
Everything that the archaeological delegations that have visited Palestine and the Ibrahimi Mosque have presented has proven that the occupation has no connection, no existence and no roots in this land …
As part of our role as those who research the Palestinian cause, history, or archaeology, we must clarify this situation to the Palestinians: We are the true owners of this land, and therefore [we] must not abandon it, no matter what… [The Palestinian] completely understands that he has suffered from violence and aggression [only] because he owns something that the other –who is transient in this place — wants to take from him.” [emphasis added]
[Official PA TV, March 16, 2026]
Another Palestinian academic also envisioned Israel’s downfall, stating at a cultural meeting in Paris that the Palestinians “will win and all of Palestine will be liberated”:
Palestinian researcher Muzna Al-Shihabi: “When we see all the people who came here today just to … hear about Palestine and know better what is happening [in Palestine], this is proof that — honestly, it gives us great hope that in the end we will win and all of Palestine will be liberated.” [emphasis added]
[Official PA TV News, Feb. 2, 2026]
Manifesting the Palestinian narrative in numerous ways, on at least two separate occasions, PA TV broadcast the following “poet” from Gaza predicting the end of Israel’s “colonial rule” just as other colonial rulers have been defeated:
Gazan poet Adel Al-Ramadi:
“Do not believe that the land will not return
How much has this land been occupied!
How much defilement?
How many soldiers have trodden upon it!
So where are the soldiers?
Where is the rule of the Greeks over us?
Where is the rule of the Tatars?
Where is the rule of the Romans?
Where is the rule of the Persians?
Where is the rule of the Crusaders?
Where is the rule of the English?
Where are the soldiers?
One day you will grow up and ask:
Where is the rule of the Jews?” [emphasis added]
[Official PA TV, Dec. 7, 2025, and April 5, 2026]
PA TV chose to rebroadcast a documentary from 2021 with the conclusion that Israel “will disappear”:
Official PA TV narrator: “Immediately after the [Israeli] occupation of Jerusalem in 1967 and until this day, they have not stopped making attempts to Judaize the place and take control of it, aiming to destroy the Al-Aqsa Mosque to build the alleged Temple in its place …
This speaking stone is like a person and a place at the same time. Its age is many times greater than the age of the occupation state [i.e., Israel]. The Al-Aqsa Mosque will remain here, the eternal capital Jerusalem will remain here, and the occupation will disappear!” [emphasis added]
Images are shown of Palestinians waving Palestinian flags on the Temple Mount.
[Official PA TV, broadcast of 2021 documentary film “The Speaking Stone,” March 20, 2026]
A released murderer also joined the choir, telling “heroic” imprisoned terrorists that Allah will “liberate the land”:
Released terrorist murderer Shadi Abu Shakhdam: “My message to our heroic prisoners [i.e., terrorists] behind bars: Just as Allah showed us mercy and granted us freedom, Allah willing the time and moment will come when He will show mercy to our brothers and grant them freedom.
Allah willing, there will be freedom with the liberation of both the land and the people.” [emphasis added]
[Official PA TV, Giants of Endurance, March 21, 2026]
As Palestinian Media Watch recently reported, there are many more examples of how the PA dreams of Israel’s demise.
World leaders must finally acknowledge this deeply entrenched destructive vision that the PA embraces, and oppose giving the PA any role in the future of the region.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.