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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Spain Expands Anti-Israel Measures, Bans Golan, West Bank Products Amid Rising Tensions With Jerusalem
Spanish Prime Minister Pedro Sanchez speaks at a press conference in Kunshan, Jiangsu province, China, Sept. 11, 2024. Photo: REUTERS/Xihao Jiang
The Spanish government has announced a ban on imports from hundreds of Israeli communities in the West Bank, eastern Jerusalem, and the Golan Heights — making Spain the second European Union country to implement such a policy as the latest move in its ongoing effort to boycott Israel.
According to a statement from Spain’s Ministry of Finance on Monday, the ban — set to take effect on Tuesday — is the result of a September decree “adopting urgent measures against genocide in Gaza and in support of the Palestinian population.”
The regulation “prohibits … the entry into Spain of products originating from Israeli settlements in the Occupied Palestinian Territory.”
Among all members of the EU, Spain is the second country to take such action, following Slovenia — one of the bloc’s smallest economies — which became the first EU member to ban Israeli products in August, and potentially to be joined by Ireland, where parliament is currently working on a similar measure.
As a major trade partner of Spain, Israel exports roughly $850 million in goods to the country each year — about half the value of Spanish exports to Israel — with products from the West Bank and the Golan making up only a small fraction of those shipments, according to the Israel Export Institute.
Spain’s newly implemented measure marks its latest attempts to curb Israel’s defensive campaign against the Palestinian terrorist group Hamas, as ties between the two countries continue to deteriorate amid ongoing tensions.
Since the start of the war in Gaza, Spain has launched a fierce anti-Israel campaign aimed at undermining and isolating the Jewish state on the international stage.
Even as Spain ramps up its anti-Israel campaign, authorities this week granted Airbus exceptional permission to produce aircraft and drones using Israeli technology at its Spanish plants — despite having banned military and dual-use products from the Jewish state just two months ago.
Approved last Tuesday by the cabinet and defended by several ministers this week, the exemption reflects the pressure from companies and domestic interests that some of Europe’s toughest critics of Israel’s recent war have faced as they attempt to impose trade sanctions.
In September, Spain passed a law to take “urgent measures to stop the genocide in Gaza,” banning trade in defense material and dual-use products from Israel, as well as imports and advertising of products originating from Israeli settlements.
On Tuesday, Spain’s consumer ministry ordered seven travel booking websites to take down 138 listings for holiday homes in Palestinian territories, warning they could face sanctions if they continue advertising Israeli-owned properties in those areas.
Earlier this year, the Spanish government also announced it would bar entry to individuals involved in what it called a “genocide against Palestinians,” block Israel-bound ships and aircraft carrying weapons from Spanish ports and airspace, and enforce an embargo on products from Israeli communities in the West Bank.
Spain has also canceled a €700 million ($825 million) deal for Israeli-designed rocket launchers, as the government conducts a broader review to systematically phase out Israeli weapons and technology from its armed forces.
Spanish Prime Minister Pedro Sánchez has faced increasing backlash from his country’s political leaders and Jewish community, who accuse him of fueling antisemitic hostility.
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UN’s Francesca Albanese Lashes Out at ‘Pro-Genocide Minions’ After Georgetown University Severs Ties
Francesca Albanese, the UN special rapporteur for Palestinian human rights, on Nov. 14, 2023. Photo: AAPIMAGE via Reuters Connect
A controversial United Nations official who has been criticized for using her role to promote anti-Israel bias and pro-Hamas propaganda denied on Monday that Georgetown University severed its relationship with her due to accusations that she is antisemitic, explaining that she was dropped due to the US government’s decision to sanction her.
“I had an affiliation with a US university. I used to lecture there. Everything has been cut down,” she said earlier this month at an event with ODI Global.
A university official confirmed to JNS on Friday that Georgetown severed ties with Albanese due to the imposition of sanctions, saying, “US institutions are prohibited by federal law from affiliating with individuals subject to US sanctions.”
In July, the Trump administration sanctioned Albanese, accusing her of “political and economic warfare” against the US and Israel. “Albanese has spewed unabashed antisemitism, expressed support for terrorism, and open contempt for the United States, Israel, and the West,” US Secretary of State Marco Rubio said at the time.
Following news of Georgetown’s severing ties with Albanese, some media reports suggested the decision was based on her antisemitic comments. The UN official appeared to respond to such claims on the social media platform X.
“Georgetown’s decision to end my 10-year-old affiliation is yet another fallout of the sanctions the US imposed on me last July for exposing Israel’s genocide and the complicity of US businesses. Any other explanation is the usual laughable propaganda of the pro-genocide minions,” she posted on X.
Albanese, an Italian lawyer and academic, has an extensive history of using her role at the UN to denigrate Israel and seemingly rationalize the Palestinian terrorist group Hamas’s attacks on the Jewish state.
In August, she defended Hamas as a legitimate “political force” in Gaza that has built schools and hospitals while ruling the Palestinian enclave for nearly two decades, arguing that people should not think of the internationally designated terrorist group as armed “cut-throats” or “fighters.”
Months earlier, Albanese called on all medical professionals to cut ties with Israel, accusing the Jewish state of committing “genocide” — an accusation she made repeatedly since Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
The UN recently launched a probe into Albanese’s conduct over allegedly accepting a trip to Australia funded by pro-Hamas organizations.
While speaking at a Washington, DC bookstore last October, Albanese also accused Israel of weaponizing the fallout of the Oct. 7 atrocities to justify the continued “colonization” of Gaza.
Albanese claimed last year that Israelis were “colonialists” who had “fake identities.” Previously, she defended Palestinians’ “right to resist” Israeli “occupation” at a time when over 1,100 rockets were fired by Gaza terrorists at Israel. In 2023, US lawmakers called for the firing of Albanese for what they described as her “outrageous” antisemitic statements, including a 2014 letter in which she claimed America was “subjugated by the Jewish lobby.”
Albanese’s anti-Israel comments have earned her the praise of Hamas officials in the past.
In response to French President Emmanuel Macron’s calling Hamas’s Oct. 7 attack on Israel the “largest antisemitic massacre of the 21st century,” Albanese said, “No, Mr. Macron. The victims of Oct. 7 were not killed because of their Judaism, but in response to Israel’s oppression.”
Video footage of the Oct. 7 onslaught showed Palestinian terrorists led by Hamas celebrating the fact that they were murdering Jews.
Nevertheless, Albanese has argued that Israel should make peace with Hamas, saying that it “needs to make peace with Hamas in order to not be threatened by Hamas.” In July 2024, she also called for Israel to be expelled from the UN.
Albanese even once confessed that she struggles with impartiality. In an interview with the Institute for Palestine Studies in which she discussed Palestinian refugees and the UN Relief and Works Agency (UNRWA) she said, “I feared deep down perhaps I feared that embarking on research on a matter on which I deeply held personal views could compromise my objectivity.”
UN Watch cheered Albanese’s dismissal from Georgetown as a victory against rising antisemitism.
“We welcome Georgetown University’s decision,” UN Watch executive director Hillel Neuer said in a statement. “Academic institutions have a responsibility to uphold basic standards of integrity and human dignity. Removing an official who has repeatedly trafficked in antisemitic rhetoric and justified terrorism is a necessary step toward restoring those standards.”
Calling on the UN to join Georgetown in dismissing Albanese, he added, “This sends an important message. Positions of authority at the United Nations do not grant immunity from accountability, and universities should not serve as safe havens for those who abuse their platforms to promote hatred. The UN must follow Georgetown’s lead and remove Albanese.”
Albanese is not without allies at Georgetown. One of them, Middle East studies associate professor Nader Hashemi, said on X that Albanese’s status as a sanctioned person will change if and when the Democrats win the US presidency and that she will be hosted at Georgetown again.
“As soon as the sanctions are lifted on Francesca, we plan to host a [sic] her again at Georgetown University,” he wrote. “I’m certain her affiliation will also be restored. When she does return to campus, I suspect there is not a room large enough to accommodate all the people who want to meet her.”
Hatred for Israel, often fueled by the spread of misinformation about the Jewish state’s history and conduct in Gaza, is fueling violence against Jews in the US and elsewhere, according to experts who spoke with The Algemeiner earlier this year.
In June, an assailant firebombed a pro-Israel rally with Molotov cocktails and a “makeshift” flamethrower in Boulder, Colorado, killing one person and injuring 13 in what US authorities called a targeted terrorist attack. According to court documents, the man charged for the attack yelled “Free Palestine” during the violence and also told investigators that he wanted to “kill all Zionist people.”
The Colorado firebombing came less than two weeks after a gunman murdered two Israeli embassy staffers in Washington, DC, while they were leaving an event at the Capital Jewish Museum hosted by the American Jewish Committee. The suspect charged for the double murder also yelled “Free Palestine” while being arrested by police after the shooting, according to video of the incident. The FBI affidavit supported the criminal charges against the suspect stated that he told law enforcement he “did it for Gaza.”
Recent research has found that anti-Zionist faculty at universities have created a hostile climate for Jews and Israelis.
According to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN), university faculty and staff have exacerbated the antisemitism crisis by politicizing the classroom, promoting anti-Israel bias, and even discriminating against Jewish colleagues.
The actions by faculty provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists have perpetrated against Jewish and Israeli members of campus communities since the Hamas-led Oct. 7, 2023, massacre across southern Israel, according to the survey, released in September.
The survey of “Jewish-identifying US-based faculty members” found that 73 percent of Jewish faculty witnessed their colleagues engaging in antisemitic activity, and a significant percentage named the Faculty and Staff for Justice in Palestine (FSJP) group as the force driving it. Of those aware of an FSJP chapter on their campus, the vast majority of respondents reported that the chapter engaged in anti-Israel programming (77.2 percent), organized anti-Israel protests and demonstrations (79.4 percent), and endorsed anti-Israel divestment campaigns (84.8 percent).
Additionally, 50 percent of respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.
Follow Dion J. Pierre @DionJPierre.
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Russian Teen Assaulted Over Israeli Flag Photo as Antisemitism Concerns Mount, Amid Calls for Jews to Leave Country
Rabbi Pinchas Goldschmidt, former chief rabbi of Moscow and current president of the Conference of European Rabbis, on June 24, 2024. Photo: IMAGO/epd via Reuters Connect
A 15-year-old student at a school in Russia was brutally assaulted by classmates after posting a photo featuring an Israeli flag on social media, Russian media reported, leaving him with a serious eye fracture from an incident that has drawn public outrage and is now under criminal investigation.
Earlier this month, a high school student in St. Petersburg, a major city in northwestern Russia, was physically attacked by two classmates after changing his social media profile photo to one featuring an Israeli flag, according to a report by local News Channel 78 on Sunday.
One of the attackers allegedly harassed the boy over his profile picture, demanding that he remove it and apologize.
After a verbal confrontation in which the attacker threatened the boy and hurled insults, including references to the Holocaust, he allegedly demanded that the victim meet him in the bathroom to continue the discussion.
When the two boys met there, the assailant reportedly demanded that he apologize on his knees. The victim refused but said he was willing to apologize without being humiliated.
The attacker then struck him repeatedly in the face while another boy blocked the bathroom exit.
The victim had to be hospitalized after suffering a fracture to the eye socket and underwent surgery under general anesthesia to remove bone fragments.
After spending more than a week in the hospital, he is now receiving outpatient care, and his family is coordinating with school administrators on a transition to home-based schooling as recommended by his doctors.
The boy’s mother reported the assault to the police, prompting local authorities to open a criminal investigation for assault and battery.
This incident came after Pinchas Goldschmidt, who served as Moscow’s chief rabbi from 1993 to 2022, recently urged Jews to leave Russia and consider immigrating to Israel, citing a growing hostile climate and rising antisemitic attacks targeting the local Jewish community.
“I have long urged Russia’s Jews to consider aliyah, the return to Israel. The post-Soviet renaissance was extraordinary, but illusions of permanence ignore history,” Goldschmidt, president of the Conference of European Rabbis, wrote in an op-ed for The Jerusalem Post earlier this month.
“Now, more than ever, Russia’s Jews should heed the call to leave. Israel offers not just refuge but a homeland where Jewish life is sovereign, not contingent on geopolitical whims,” he continued.
Although the number of Jews leaving Russia has declined, the country still accounted for the largest number of immigrants to Israel in 2025, with roughly 8,300 arrivals, according to data released Monday by Israel’s Immigration and Absorption Ministry.
This figure marked a nearly 60 percent drop from 19,500 last year and a small fraction of the 74,000 who immigrated in 2022 following Russia’s invasion of Ukraine.