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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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US and Iran Agree to Friday Talks in Oman but Still at Odds Over Agenda
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Feb. 1, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
The US and Iran have agreed to hold talks in Oman on Friday, officials for both sides said, even as they remained at odds over Washington’s insistence that negotiations include Tehran’s missile arsenal and Iran’s vow to discuss only its nuclear program.
The delicate diplomatic effort comes amid heightened tensions as the US builds up forces in the Middle East and regional players seek to avoid a military confrontation that many fear could escalate into a wider war.
Differences in recent days over the scope and venue for the talks have raised doubts whether the meeting would take place, leaving open the possibility that US President Donald Trump could carry out his threat to strike Iran.
Asked on Wednesday whether Iran’s Supreme Leader Ayatollah Ali Khamenei should be worried, Trump told NBC News: “I would say he should be very worried. Yeah, he should be.” He added that “they’re negotiating with us” but did not elaborate.
After Trump spoke, US and Iranian officials said the two sides had agreed to shift the talks’ location to Muscat after initially accepting Istanbul.
But there was no indication they had found common ground on the agenda.
Iran has pushed to restrict the negotiations to discussing its long-running nuclear dispute with Western countries.
But US Secretary of State Marco Rubio presented a different view on Wednesday. “If the Iranians want to meet, we’re ready,” Rubio told reporters. But he added that talks would have to include the range of Iran’s ballistic missiles, its support for armed proxy groups around the Middle East, and its treatment of its own people, besides nuclear issues.
A senior Iranian official said, however, that Iran’s missile program was “off the table.” A second senior Iranian official said Tehran would welcome negotiations over the nuclear dispute but that US insistence on dealing with non-nuclear issues could jeopardize the talks.
Trump’s son-in-law, Jared Kushner, was due to take part in the talks, along with US special envoy Steve Witkoff and Iranian Foreign Minister Abbas Araqchi, officials said.
CHANGE OF VENUE
While the talks were originally slated for Turkey, Iran wanted the meeting to take place in Oman as a continuation of previous talks held in the Gulf Arab country that had focused strictly on Tehran’s nuclear program, a regional official said.
Iran says its nuclear activities are meant for peaceful, not military purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
A Gulf official said the talks could be mediated by several countries, though Iran has indicated that it wants a two-way format limited to Washington and Tehran.
The diplomatic efforts follow Trump’s threats of military action against Iran during its bloody crackdown on protesters last month and the deployment of more naval power to the Gulf.
The US has sent thousands of troops to the Middle East since Trump threatened Iran last month – including an aircraft carrier, other warships, fighter jets, spy planes, and air refueling tankers.
After Israel and the United States bombed the Islamic Republic last summer, renewed friction has kindled fears among regional states of a major conflagration that could rebound on them or cause long-term chaos in Iran.
Trump has continued to weigh the option of strikes on Iran, sources say. Oil prices have risen on the tension.
NUCLEAR DISPUTE
Trump has warned that “bad things” would probably happen if a deal could not be reached, ratcheting up pressure on the Islamic Republic in a standoff that has led to mutual threats of airstrikes.
Iran’s leadership is increasingly worried a US strike could break its grip on power by driving an already enraged public back onto the streets, according to six current and former Iranian officials.
Trump, who stopped short of carrying out threats to intervene during last month’s crackdown, has since demanded nuclear concessions from Iran, sending a flotilla to its coast.
Iran also hopes for an agreement that could help lift Western sanctions over its nuclear program that have ravaged its economy – a major driver of last month’s unrest.
BALLISTIC MISSILE STOCKPILE
Iranian sources told Reuters last week that Trump had demanded three conditions for the resumption of talks: zero enrichment of uranium in Iran, limits on Tehran’s ballistic missile program, and an end to its support for regional proxies.
Iran has long said all three demands are unacceptable infringements of its sovereignty, but two Iranian officials told Reuters its clerical rulers saw the ballistic missile program, rather than uranium enrichment, as the bigger obstacle.
An Iranian official said there should not be preconditions for talks and that Iran was ready to show flexibility on uranium enrichment, which it says is for peaceful, not military purposes.
Since the US strikes in June, Tehran has said its uranium enrichment work has stopped.
In June, the United States struck Iranian nuclear targets, joining in at the close of a 12-day Israeli bombing campaign and Iran struck back at Israel with missiles and drones.
Iran said it replenished its missile stockpile after the war with Israel last year, warning it would unleash its missiles if its security is under threat.
Adding to tensions, on Tuesday the US military shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea, the US military said, in an incident first reported by Reuters.
In another incident in the Strait of Hormuz, the US Central Command said Iran’s Islamic Revolutionary Guard Corps had approached a US-flagged tanker at speed and threatened to board and seize it.
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New York City Teen Arrested on Terrorism Charges Following Alleged Threat to ‘Rise Up and Kill All the Jews’
Illustrative: Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police in New York City arrested an unnamed 17-year-old boy at Renaissance Charter School in Jackson Heights, Queens, following a 911 call warning of a violent threat targeting Jews sent via email to more than 300 students.
Administrators informed law enforcement that the student had allegedly sent an email at 12:30 pm which read, “At 2pm we will rise up and kill all the Jews in this school and the city. F**k the Jews.” The suspect was taken into custody at approximately 3:30 pm. The NYPD’s Hate Crimes Task Force is investigating the incident.
The student faces charges of making a terroristic threat and aggravated harassment as a hate crime. The date of his initial arraignment remains pending.
“A violent, antisemitic threat made today at Renaissance Charter School is deeply disturbing and unacceptable,” New York State Sen. Jessica Ramos wrote Tuesday on X. “Hate and threats of violence have no place in our schools or our community.”
Ramos stated that she was “relieved that no one was harmed and that the student is in custody. This must be fully investigated by the Hate Crimes Task Force. Our Jewish neighbors, students, and families deserve safety, dignity, and protection. We will continue working with school leaders and law enforcement to keep our community safe.”
Moshe Spern, president of United Jewish Teachers, thanked Ramos for highlighting the crime.
“Unfortunately Jew hatred doesn’t just live in NYC public schools, it lives in Charter schools as well,” Spern posted on X. “This is scary for all Jewish New Yorkers and I’m calling on Renaissance Charter Schools to invest time and money to root out Jew hatred!”
The StopAntisemitism advocacy group commented that “this is yet another example of what ‘globalize the intifada’ looks like. Yet NYC has a mayor that won’t condemn this call to violence against Jews.”
New York City Mayor Zohran Mamdani, a democratic socialist and avowed anti-Zionist who has made anti-Israel activism a cornerstone of his political career, was sworn into office on Jan. 1.
According to newly released figures from the New York City Police Department (NYPD), anti-Jewish hate crimes in the city spiked by 182 percent in January during Mamdani’s first month in office compared to the same period last year.
New York City hate crime investigators reviewed 58 incidents in January 2026, compared to 23 in January 2025, an increase of 152 percent. Of that total, there were 31 anti-Jewish hate crimes last month, which accounted for more than half of all the hate crime incidents, compared to only 11 anti-Jewish hate crimes in January 2025. Last month’s hate crimes targeted Jews more than any other group — Muslims were victimized the second most times with seven incidents.
Despite the increase in antisemitism, the NYPD reported an overall decrease in violent crime.
“The January data underscores a clear reality. Even as overall crime continues to fall, antisemitism remains the most prevalent form of hate crime in New York City, surging sharply at the outset of a new mayoral administration,” the Combat Antisemitism Movement (CAM) said of the data.
CAM highlighted multiple examples of antisemitism in the city last month, including a description of how “in one incident, two teenagers were charged after scrawling 73 swastikas on a playground used by Jewish children. In another, a rabbi was assaulted in Queens on International Holocaust Remembrance Day. Separately, a driver rammed a vehicle into an entrance of the Chabad headquarters in Brooklyn.”
Ramos wrote on Wednesday morning of another antisemitic threat at the school in Queens: “An adult caller made a violent, antisemitic threat against Renaissance Charter School this morning. This is unacceptable and will be taken seriously.”
Explaining an increase in security at the school, Ramos added that “the 115th Precinct will maintain a police presence today while the incident is investigated. Our Jewish students and families deserve safety, dignity, and peace of mind, and we will continue working with school leaders and community partners to ensure their protection.”
New York City Council Member Shekar Krishnan — who represents District 25, which includes Jackson Heights — commented on the situation.
“Antisemitism and hate have no place in New York City, especially in our schools,” Krishnan wrote Wednesday on X. “There have been two antisemitic incidents at a school in Jackson Heights this week. We are deeply concerned and are working closely with the school and the NYPD to investigate these matters.”
The incidents come amid a broader surge in antisemitic hate crimes across New York City over the last two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released in December by the Mayor’s Office to Combat Antisemitism noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising a small minority of the city’s population.
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New Coalition Forms to Protect Israeli Businesses in New York From the Mamdani Administration
New York City mayor-elect Zohran Mamdani holds a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
Business groups in New York have announced a new coalition to protect Israeli and Jewish businesses amid concerns that the administration of New York City Mayor Zohran Mamdani will unfairly target them.
The New York-Israel Chamber of Commerce (NYICC) Coalition, announced on Monday, is a nonprofit partnership designed to protect Israeli-associated and Jewish-owned companies operating across New York State amid concerns of what organizers describe as discriminatory policies and a deteriorating security climate.
“Israeli companies bring innovation that improves the quality of life for New Yorkers and facilitates secure commerce for thousands of companies in almost every vertical industry,” Al Kinel, president of the NYICC Coalition, said in a statement. “The free enterprise system that made New York City strong and encouraged many Israeli founders to select New York City for US operations is at risk.”
Coalition leaders argue that recent municipal policy shifts, combined with an increase in antisemitic incidents, have created an environment that discourages investment and places employees and customers at risk. While Mamdani denies harboring any anti-Jewish bias, coalition members fear that Israeli-linked businesses could be disproportionately affected as his administration settles in.
Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his political career, has repeatedly accused Israel of “apartheid” and refused to recognize its right to exist as a Jewish state.
He has also been an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination. Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Such positions have raised alarm bells among not only New York’s Jewish community but also Israeli business owners and investors, who fear a hostile climate under Mamdani’s leadership.
On his first day in office, Mamdani revoked a series of executive orders enacted by his predecessor to combat antisemitism. Among the measures he nullified was an order that opposed the campaign to boycott Israel.
The NYICC Coalition’s formation comes as Israeli-founded firms play an increasingly central role in New York’s economy, particularly in the technology and innovation sectors.
A study released by the United States-Israel Business Alliance in October revealed that, based on 2024 data, 590 Israeli-founded companies directly created 27,471 jobs in New York City that year and indirectly created over 50,000 jobs when accounting for related factors, such as buying and shipping local products.
These firms generated $8.1 billion in total earnings, adding an estimated $12.4 billion in value to the city’s economy and $17.9 billion in total gross economic output.
As for the State of New York overall, the report, titled the “2025 New York – Israel Economic Impact Report,” found that 648 Israeli-founded companies generated $8.6 billion in total earnings and $19.5 billion in gross economic output, contributing a striking $13.3 billion in added value to the economy. These businesses also directly created 28,524 jobs and a total of 57,145 when accounting for related factors.
From financial tech leaders like Fireblocks to cybersecurity powerhouse Wiz, Israeli entrepreneurs have become indispensable to the city’s innovation ecosystem. The number of Israeli-founded “unicorns,” privately held companies with a valuation of at least $1 billion, operating in New York City has quadrupled since 2019, increasing from five to 20.
The NYICC Coalition includes major business such as the New York Israel Chamber of Commerce, the Business Council of New York State, the Greater New York Chamber of Commerce, and the Israel-America Chamber of Commerce, along with more than a dozen other partners.
Business leaders backing the initiative framed the effort as both economic and moral. Heather Mulligan, president and CEO of the Business Council of New York State, emphasized that New York’s prosperity depends on openness and equal treatment.
“New York City’s strength and growth have always come from its diversity and welcoming of entrepreneurs from around the world,” she said in a statement. “Like all employers, Israeli-founded businesses are an equally important part of our economy, creating jobs, leading innovation, and contributing to the economy of the communities where they operate. Prosperity and growth should be for everyone — regardless of race, gender, or creed — and there should be no place in the city or elsewhere for discrimination against any business or entrepreneur based on who they are or where they come from.”
The coalition outlined a three-part agenda focused on restoring fairness and competitiveness: advocating immediate policy corrections to protect business safety and security; promoting clear, predictable regulations that allow Israeli-founded firms to invest and grow; and providing coordinated support for Israeli tech and startup companies navigating regulatory challenges.
Mark Jaffe, president and CEO of the Greater New York Chamber and a coalition board member, warned that economic discrimination could carry long-term consequences.
“Israel is a strong friend and ally of the United States. Against all odds, Israel maintains a dynamic and capitalistic economy that provides billions of dollars and thousands of jobs here in NY,” Jaffe said.
Coalition members stressed that the initiative is not about special treatment, but about preserving New York’s reputation as a global hub for entrepreneurship. Galit Meyran, CEO of the Israel-America Chamber of Commerce and a board member, said coordinated action is necessary when political pressures translate into real-world threats.
“When political agendas lead to an economic environment where antisemitic threats and actions become the norm, immediate collective action is required,” she said.
The NYICC Coalition is inviting business owners, civic organizations, and concerned New Yorkers to join what it describes as a broader effort to restore safety to the city’s economic climate, arguing that protecting Israeli-founded businesses ultimately protects New York’s competitiveness itself.