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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Jewish Migration as an Oracle: What Jewish Migration Tells Us About the Fate of Nations
Masked radial pro-Hamas demonstrators in France on November 16, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect.
For generations, the movement of the Jewish people has served as a silent barometer for the stability of certain countries. It is a phenomenon that transcends simple demographics. When the Jewish community begins to leave a country where it had been settled for some time in significant numbers, they are not merely seeking better economic utility or responding to spiritual yearnings; they are signaling a major cultural and political shift that can precede a wider systemic failure.
To understand the future of Europe, Russia, and elsewhere, we must look at the benchmark of migration — and what it tells us about the crises of today.
How so?
When significant developments occur in the political arena, leaders and journalists often scramble for insights into whether a major shift is on the horizon. The Jewish community, however, asks a more visceral set of questions: What does this new reality promise? Is this the end of the chapter for Jews in this place? What is the right time to leave? Because Jews historically link uncertainty and suspected danger to migration, their movement becomes a signal — a mirror reflecting the strength and timing of a major political crisis.
History confirms that Jewish migration is not just a reaction to a crisis, but a predictor of its depth. It is a “canary in the coal mine.”
It is important to distinguish between routine migration and a mass migration, an avalanche. It is a sudden and unusually looking mass migration that is a signal of a terminal societal breakdown. And to capture that, we must establish a benchmark.
Historically, when a society is on the brink of or undergoing a total transformation or failure, we have seen between 50% and 75% of the Jewish population migrate within a five-to-ten-year window. The sample is small, but these figures are not speculative. They are the markers of history’s most significant ruptures:
- Nazi Germany (1933–1939): In the seven years following the rise of the Third Reich, 50% of the initial 503,000 Jews left the country.
- The Former Soviet Union (1989–1995): As the Soviet empire crumbled, 53% of its 1.5 million Jews migrated within seven years.
- North Africa (1960–1969): In Morocco and Tunisia, 72% of the Jewish population departed within a decade. In Algeria, that figure reached a staggering 75%.
These numbers represent more than just a move; they represent the liquidation of a presence. When 50% to 75% of a community leaves in a single decade, it is a definitive statement that the social contract in that nation has been broken. This is the benchmark against which all modern migration must be measured.
What does the oracle say about today’s realities then? In the aftermath of the October 7 attacks and the subsequent surge in global antisemitism, the media has often spoken in apocalyptic terms about the future of Jews in Europe and the West.
Questions like “Could it happen here?” have returned to the forefront of communal discourse across all Diaspora communities. Yet, if we look at the hard data of actual migration toward Israel, the “oracle” is telling a surprisingly different story.
Despite the ongoing conflicts and the visible rise in hostility, we are not seeing a mass movement of Jews of the Diaspora out of their countries at mass levels.
In Western Europe, the numbers of Jewish immigrants, to Israel and elsewhere, remain remarkably low. As of 2025, the projected percentage of would-be migrants over a seven-year period for the United Kingdom is only 3%. In France, a country often featured as the epicenter of European Jewish anxiety, the figure is 7%. Germany and the Netherlands sit at a mere 2% and 1% respectively. These figures are a far cry from the 50-75% threshold that signaled the end of Jewish life in 1930s Germany or 1960s Algeria.
In Russia, the initial shock of 2022 saw a spike where 68% of the population were considered would-be migrants — a figure that sat squarely within the benchmark of collapse. However, by 2025, that number had plummeted to 17%. Similarly, in Ukraine, the 2022 figure of 62% has dropped to just 7% by 2025.
All of this suggests that, for all the very real anxieties and the genuine rise in antisemitic incidents, the Jewish communities in the West still perceive a level of underlying stability in their host nations that is not reflected in the headlines.
If Jewish migration is a mirror of world peace, the current data suggests that while the mirror is cracked, the frame has not yet shattered. The mass exodus that characterizes the end of a chapter is simply not happening in London, Paris, or Berlin.
Equally importantly, the predictive power of this data remains a warning. The benchmark exists so that we can recognize the abnormal when it arrives. The fact that we have not reached the 50% threshold in Europe is categorically not an invitation for complacency; it is a baseline for measurement.
By monitoring these levels and intensities of migration and societal turmoil, we gain the ability to see the strength and timing of political shifts before they fully manifest. The oracle may be quiet for now, but its history tells us that when it speaks, the rest of the world ignores it at its own peril. Because Jewish migration is not about Jews, it is about the rest.
Dr. Daniel Staetsky is an expert in Jewish demography and statistics. He is based in Cambridge, UK.
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Israel Remembered the Shoah; Fatah Glorified a Palestinian Mass Murderer
Palestinian Authority President Mahmoud Abbas attends the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. Photo: REUTERS/Hamad I Mohammed
Earlier this week, Israel remembered the six million Jews murdered by the Nazis in the Holocaust, along with those who valiantly fought the Nazis.
Israel learned from the Holocaust that we must always remain vigilant, and this remains an absolute survival directive, living as we do next to the Palestinian Authority (PA), which, like the Nazis, celebrates the murder of Jews and Israelis.
One of the terrorists released by Israel in exchange for Israeli hostages in last year’s Hamas extortion deal was a Palestinian terrorist who murdered 12 people. He was expelled to Egypt, where he died from an illness last week. The mass murderer is now being eulogized by Palestinian Authority and Fatah officials as exemplifying the values cherished by all Palestinians.
The terrorist, Riyad Al-Amour, was no exception.
The PA honored the terrorist with a “mourning tent” — which was visited by top officials, including Fatah Central Committee Secretary Jibril Rajoub.
Official PA TV reporter: “The Fatah Movement, the Ramallah and El-Bireh District, the [PA-funded] Prisoners’ Club, the [PLO] Commission of Prisoners’ [Affairs] … set up a mourning tent for Martyr and released prisoner deported to Egypt Riyad Al-Amour, who died as a Martyr…”
Fatah Central Committee Secretary Jibril Rajoub: “The most sacred thing in the eyes of the Palestinians is those who sacrificed their lives and their freedom – our Martyrs.”
[Official PA TV News, April 9, 2026]
Fatah issued an official statement revering the terrorist as “an example of sacrifice, courage, and perseverance” who was imprisoned by Israel since he “did not hesitate to fulfill his national duty.” [emphasis added]
Posted text: “Fatah announces with sorrow the death of released deported prisoner Riyad Al-Amour…
Al-Amour died while being distanced from his homeland, after a path of struggle in which he constituted an example of sacrifice, courage, and perseverance.…
Martyr Al-Amour joined Fatah in his youth and added that he did not hesitate to fulfill his national duty against the occupation until he was imprisoned in the occupation’s prisons, where he spent 23 years.
Fatah expressed its sincere condolences to the family…
High-level Fatah officials also mourned the terrorist on social media:
Posted text:“Fatah Central Committee members Abbas Zaki and Tawfiq Tirawi expressed their condolences over the death of released prisoner Riyad Al-Amour during a visit to the mourners’ house in Bethlehem.
The delegation expressed its deep sorrow over the death as a Martyr of Al-Amour, and emphasized that the sacrifice of the prisoners [i.e., terrorists] will remain present in the hearts of our people and that the struggle for freedom and independence must continue.”
[Fatah Central Committee member Abbas Zaki, Facebook page, April 5, 2026]
The family of Al-Amour — a “Pay-for-Slay” millionaire — will now have to wait and see if they will qualify for continued payments as family members of a “Martyr killed resisting the occupation,” since many PA officials also libeled Israel as being responsible for his death.
The Palestinian salute to Al-Amour is shameless, but as we have seen time and time again, for the PA and its leadership, terrorism is never something to be embarrassed about or part of one’s past to run away from.
On the contrary, in the PA’s “terrocracy,” the more you kill, the greater the respect you are given in life — and in death.
An additional homage to Al-Amour was made by Fatah’s “Shabiba” youth movement:
Fatah Deputy Chairman and Fatah Central Committee member Mahmoud Al-Aloul: “These Martyrs, Rashida [Mughrabi], and Riyad [Al-Amour], are among the patient ones fighting for their people, seeking freedom and independence for this Palestinian people.” …
Fatah Shabiba Youth Movement Nablus District Coordinator Rawhi Oudeh: “The message is a message of loyalty to their sacrifices, and a message of loyalty to keep their wills, and it is also a message that if Rashida and Riyad have departed in body, they will remain as a path, an idea, and an essence in the eyes, hearts, and conscience of the Fatah youth.”
[Official PA TV News, April 4, 2026]
Itamar Marcus is the Founder and Director of Palestinian Media Watch (PMW). Ahron Shapiro is a contributor to PMW, where a version of this article first appeared.
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Proposed Antisemitism Laws in France, Italy Stir Free Speech Debate
Procession arrives at Place des Terreaux with a banner reading, “Against Antisemitism, for the Republic,” during the march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
French and Italian lawmakers are due to vote on new laws defining antisemitism, proposed in the wake of a surge in anti-Jewish incidents but which critics say could be used to censor criticism of Israel.
The French law, which is scheduled to be debated on Thursday, proposes to sanction “implicitly” justifying terrorism, calling for the destruction of a state recognized by France, and comparisons of Israel to the Nazis.
The Italian bill, if adopted, would make Italy the first country to write into law the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, which lists certain criticisms of Israel as examples of antisemitism.
DEFINING ANTISEMITISM IN LAW
Proponents of the laws point to the historic rise in antisemitism after Israel began its military campaign in Gaza following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Critics – including some rights groups, academics, and left-wing politicians – say that they will censor legitimate activism for Palestinian rights and contribute to conflating Jews with the state of Israel.
“The [IHRA] definition confuses what is permitted speech – and that is criticism of Israel as a state – with what is prohibited speech, which is antisemitism and racial and religious incitement to violence,” UN special rapporteur on free speech Irene Khan said.
The French law, which references the IHRA definition without fully adopting it, contained vague language, she added.
The Italian bill was approved by a large majority in the Upper House last month and is expected to begin its passage through the Lower House on Thursday. The French law has lost some political backing following a petition on the French parliamentary website signed by more than 700,000 people.
SHARP RISE IN INCIDENTS SINCE OCT. 7 MASSACRE
In Italy over two years from 2023, antisemitism rose by 100 percent to a record 963 incidents in 2025, according to the Italian Antisemitism Observatory. By comparison, there were 877 recorded incidents in 2024, preceded by 453 such outrages in 2023 and just 241 in 2022.
In France, antisemitism remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, according to the French Interior Ministry. Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases and 2023’s record high of 1,676 incidents, the ministry warned that antisemitism remained “historically high.” There were 436 antisemitic acts recorded in 2022, before the Oct. 7 atrocities.
France’s human rights commission, the CNCDH, has said that antisemitic acts in France regularly peak in relation to operations carried out by the Israeli army.
The commission, which was not consulted for the law, wrote to MPs and the prime minister in January to warn of the dangers of conflating “the hatred of Jews and the hatred of the state of Israel.”
Responding to this warning, Caroline Yadan, the French MP proposing the law, said that her text aimed to tackle “new forms of antisemitism” and that the “essentialization that Jews equal Israel exists in today’s society.”
The Israel-Hamas war has led to a wave of anti-Israel, pro-Hamas demonstrations around the world, which Israel and its supporters say are antisemitic.
Protesters say their criticism of Israel and its actions in Gaza should not be conflated with antisemitism.
Livia Ottolenghi, representative of the Union of Jewish Communities in Italy, said the new law was necessary and did not prevent criticism of Israel.
“In Italy, we do not live well,” she said. “Our children have bars on their school windows; when they go out, they must be escorted.”
IHRA DEFINITION OF ANTISEMITISM
The IHRA working definition of antisemitism has been adopted by 45 countries as a guide but has not previously been written into law anywhere.
IHRA — an intergovernmental organization comprising dozens of countries — adopted the “working definition” of antisemitism in 2016. Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations. Law enforcement also uses it as a tool for matters such as hate-crime investigations and sentencing.
According to the definition, antisemitism “is a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of antisemitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.”
It provides 11 specific, contemporary examples of antisemitism in public life, the media, schools, the workplace, and in the religious sphere. Beyond classic antisemitic behavior associated with the likes of the medieval period and Nazi Germany, the examples include denial of the Holocaust and newer forms of antisemitism targeting Israel such as demonizing the Jewish state, denying its right to exist, and holding it to standards not expected of any other democratic state.
The Council of Europe Human Rights Commissioner Michael O’Flaherty said he viewed the IHRA definition as a useful tool but was concerned about its application, especially in Germany.
“To somehow attribute responsibility for the actions of a government to the Jewish community in Europe is totally unacceptable, and indeed, it does raise the specter of antisemitism,” he said. “But to somehow conflate any criticism of Israel with antisemitism is ridiculous.”
Sarya Kabbani, a French-Syrian woman, was put on trial under existing laws on antisemitism over carrying banners that drew parallels between Israeli politicians and Nazi Germany at a protest in Paris in December 2023. The 67-year-old, whose husband is Jewish, was later acquitted by a court.
“It is freedom of expression to be able to say that Israel is committing war crimes, is committing genocide, is carrying out ethnic cleansing, is occupying,” said the activist, who will join demonstrations against the French law this week.