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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Pulitzer Prize awarded to Palestinian photographer who captured ‘devastation and starvation in Gaza’
(JTA) — A New York Times photographer working in Gaza was awarded the 2025 Pulitzer Prize for photography for pictures taken during the war with Israel there.
The prize committee said it was honoring Saher Alghorra “for his haunting, sensitive series showing the devastation and starvation in Gaza resulting from the war with Israel.”
One of Alghorra’s front-page pictures, published in July 2025, showed an emaciated boy being cradled by his mother, becoming a symbol of the hunger crisis in the territory — and a target of criticism by those, including the Israeli government, who rejected the claim that Gaza Palestinians were starving because of the Israeli military campaign.
The New York Times subsequently altered the story to note that the boy suffered from a medical issue that inhibited muscle development and removed a quote from his mother saying that he had been healthy before the war began on Oct. 7, 2023. But it did not back away from the story’s other claims about starvation in Gaza.
The photographs for which Alghorra was recognized include snapshots of Gazans queuing for food, bringing wounded children for medical care and marking Ramadan inside bombed buildings. They also include a picture of a different emaciated child who became a face of the hunger crisis without attracting the same specific criticism.
Israeli officials acknowledged areas with food scarcity in Gaza last year but denied that a blockade on aid entering the territory was causing a mass crisis, saying instead that Hamas was preventing aid from reaching Palestinian civilians. But after President Donald Trump said images from the enclave had convinced him that there was “real starvation,” Israel and the United States worked together in an attempt to improve aid distribution.
Alghorra, 28, did not immediately comment online on the Pulitzer, but he wrote on Instagram after winning a different prize last month for a similar set of images, the World Press Photo Award, about what it meant to have his work recognized.
“My heart is heavy with what I have witnessed — and what I was compelled to photograph: lives lost, lives shattered, displacement, hunger, total destruction, and relentless suffering,” he wrote. “Each image in this series carries the weight of what we have lived through. The images—and the screams—are engraved in me.”
Palestinian American author Hala Alyan’s book I’ll Tell You When I’m Home: A Memoir, which interweaves Alyan’s story of infertility with her family’s story of displacement, was a finalist in the memoir and autobiography category.
Several Jewish authors were honored in the prizes, announced Monday afternoon, though none for storytelling about Israel. M Gessen won for opinion writing in The New York Times about rising authoritarianism in the United States, while Bess Wohl won in the drama category for “Liberation,” a play about the 1970s women’s liberation movement that includes a prominent Jewish character.
This article originally appeared on JTA.org.
The post Pulitzer Prize awarded to Palestinian photographer who captured ‘devastation and starvation in Gaza’ appeared first on The Forward.
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London police investigating fire at another synagogue, amid string of arsons
(JTA) — A disused London synagogue was the site of an arson attack early Tuesday, police said, adding to a string of incidents targeting Jews and Jewish sites in the city.
The Metropolitan Police said its officers responded to a call at 5:15 a.m. local time about a fire set outside the Nelson Street Synagogue in London’s East End, once home to a large community of Jewish immigrants.
The synagogue closed in 2020. A Muslim group announced earlier this year that it had put down a deposit to buy the building and turn it into a mosque and education center.
The fire was quickly extinguished, causing no injuries and only light damage to the building’s gates and lock, the police said, adding that counter terrorism officials would pick up the investigation.
“We are taking this incident extremely seriously and we will be working closely with colleagues from Counter Terrorism Policing to support the investigation,” Brittany Clarke, the detective chief superintendent responsible for the area, said in a statement. “The building targeted has not been operational as a synagogue for some years but that will be of little comfort to the Jewish community in Tower Hamlets, Hackney and beyond, who are first in my thoughts this morning.”
The fire fits into a pattern that has rocked London’s Jewish communities in recent weeks, with a series of arsons at synagogues causing little damage but great concern. Police have arrested dozens of people they say are connected to the incidents or otherwise pose threats to Jewish communities, some of whom they have accused of spying on or acting against London Jews on behalf of the Iranian regime. A new group that is seen as affiliated with the regime has claimed responsibility for some of the incidents, as well as others elsewhere in Europe.
A stabbing of two Jewish men in the Orthodox neighborhood of Golders Green last week is also being investigated as an act of terrorism.
The incident at the Nelson Street Synagogue was first reported by the Jewish security organization Shomrim. The group said an initial review of security footage showed that the fire was set deliberately, adding that it would step up its patrols in the area.
The East End was a hub of Jewish immigration from Eastern Europe at the turn of the 20th century but saw its Jewish population migrate to other parts of London, including the northwest where most of the recent arson incidents have occurred, more recently.
This article originally appeared on JTA.org.
The post London police investigating fire at another synagogue, amid string of arsons appeared first on The Forward.
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Tony nominee Mark Rosenblatt’s ‘Giant’ journey began with Menachem Begin
The seed for Giant was planted almost 35 years ago when a 14-year old Mark Rosenblatt and his friend were tasked with presenting the week’s news to a school assembly.
Former Israeli Prime Minister Menachem Begin had just died and Rosenblatt assumed that they should mark the passing of a hero. His friend, a Muslim, equally assumed that everyone would understand that Begin was a terrorist. Fast forward from London’s St. Paul’s School in March 1992 to May 2026 in New York, and Rosenblatt is nominated for a Tony for best new play for his run of Giant on Broadway. The play, which he wrote about an episode in the life of children’s book author Roald Dahl when he criticized Israel and espoused a pernicious antisemitism, deals with differences in perspectives on the Jewish state, and the limits of reasonable opinions.
When I spoke to him on Zoom from London, Rosenblatt and I negotiated our own small differences before we discussed the larger geopolitical issues that the play raises. Soup (Rosenblatt) or tea? Leeds (me) or London? Masorti or Conservative (is there a difference)? But the very ease of triangulating our positions within U.K. Jewry and finding out the first tranche of mutual friends, is just proof of the minuscule size of the community. At barely more than quarter of a million, the Jews of Britain are a minority comprising only about 0.5% of the population and while we don’t all know each other, there’s only ever small pools of people the same rough age and prepared to publicly avow their Jewishness.
That’s why when Dahl (John Lithgow, nominated for a Tony for lead actor) complains that he never saw any Jews fighting for Britain with him in the war, it’s a smack-my-head moment for British Jews. Rosenblatt is giving voice to Dahl’s own quote to reporter Michael Coren, where he rehearses a well-trodden slander. British Jews disproportionately served in the war — actually doubly disproportionately in the RAF where Dahl did his military service — but because there are fewer Jews in the world than residents of Tokyo City (and fewer in England than the population of Bournemouth), it’s still statistically highly unlikely that Dahl would have served with one. And, if he did, Rosenblatt pointed out to me, why would that person have revealed his ethnicity to Dahl or others in a society so riddled with antisemitism?
Rosenblatt grew up, like many British Jews of our generation — he’s 48 years old, I’m 55 — with Israel as a potential holiday destination and a promise of ultimate safety: an odd amalgam of Mediterranean resort and escape from the return of the Nazis. The promise of safe refuge in a hostile world was especially meaningful for him growing up as a grandchild of a Holocaust survivor — many family members of his maternal grandmother were murdered by the Nazis.
“That narrative of sanctuary was strong,” he told me. Thinking about Israel as an alternative homeland from the home of his birth sounded unthinkable at the time, but stabbings in Manchester and London, fire-bombed synagogues, and destroyed Jewish ambulances have shaken British Jews since Giant began its run at the Music Box Theatre in March. And, of course, Israel was a topic upon which otherwise similar folks’ worldviews could diverge.
“It didn’t transform me overnight,” Rosenblatt said of his school assembly moment. “But I became aware very quickly that other people thought very, very differently.”
From small beginnings, giant things
The play, Rosenblatt’s first as playwright, didn’t begin with Israel, nor did it begin with Dahl. It began, Rosenblatt said, with the British Labour Party’s antisemitism crisis in the late 2010s — specifically, with the way that conversations about Israel within the party would turn into older, darker and more conspiratorial accusations about Jews.
“I found the medieval nature of some of those stereotypes shocking,” he said of the racist comments that were commonplace and tolerated under Jeremy Corbyn’s leadership. “The grouping together of millions of people as if we all have innate characteristics.”
But Rosenblatt wasn’t interested in writing a documentary play about the Labour Party. He was a director — indeed, in 1999 he had won the JMK Award for Young Directors, a prestigious early career award whose patrons include Dame Judi Dench and Sir Ian McKellen. He wasn’t even sure that he wanted to write at all, initially asking one of Britain’s preeminent directors Sir Nicholas Hytner for advice about who he might approach to write the play he was looking for. Rosenblatt wanted a proxy — something that could dramatize the distinction between legitimate political criticism and antisemitic tropes.
That’s when he came across clippings about Dahl, the beloved childhood author who had, in a generally forgotten episode, made and then doubled down on inflammatory remarks about Jews in the aftermath of the 1982 Lebanon War, in the form of a book review and later comments to the press. Perhaps the most egregious quotation, after he suggested Jews as a “race” were responsible for loss of life in Beirut, was the remark that “even a stinker like Hitler didn’t just pick on [Jews] for no reason.”
The material clicked immediately. Here was a “perfect premise”: a globally-adored writer, in his own home, under pressure to account for what he’d said. The domestic setting allowed Rosenblatt to layer the political with the personal — Dahl’s family life, his grief, his acerbic personality, his ego — until the play, though deeply specific, became less about a single scandal than about the conditions that produce hate speech from people who should know better.
Rosenblatt wrote the play he was looking for. Hytner directed, earning an Olivier nomination and now a nod for a Tony.

Enter the American
One of Rosenblatt’s most consequential decisions about the play was also, in a sense, a mistake. In early drafts, he imagined Dahl’s American publisher, the legendary Robert Gottlieb visiting him alongside his British editor Tom Maschler. It turned out that this would have been anachronistic, since Gottlieb had left Farrar, Straus and Giroux years earlier. But the American presence remained an important intervention. The result is Jessie Stone, an invented Jewish American FSG sales director who arrives in Dahl’s English country house as both emissary and antagonist. She triangulates the discussion, disrupting, by her Americanness, Jewishness, lack of seniority and femininity (she is importantly, too, a mother) what might otherwise have been a locking of antlers between three eminent men. But she is also something more interesting: Rosenblatt’s attempt to imagine the confidence of American Jewishness.
“If you come from the U.K.,” he said, “you’re part of a tiny minority in a culture that doesn’t really know what you are.” Britain has, at most, a few hundred thousand Jews. New York has millions. The difference is not just demographic; it’s psychological.
“In America,” he said, “Jewish life is part of the mainstream fabric. You can speak with confidence about your identity and expect to be understood…. In England, you are thankful if anyone knows anything”
Jessie Stone, played In London and on Broadway by Aya Cash, a Tony nominee for featured actress, embodies that confidence. Where Maschler (Elliot Levey) “dances” — deflecting, accommodating, surviving — Stone confronts. Where he reads the room, she pulps it. The antagonism between Dahl and Stone is explicit and central, but the tension between Stone and Maschler goes beyond the personal and becomes cultural. British Jewish caution meets American Jewish assertion, and they despair of one other.
History rhymes
If Giant has not changed since its West End premiere, its audience certainly has. The play was greenlit on October 5, 2023. Two days later, Hamas attacked Israel. By the time the production opened at the Royal Court a year later, Israel had returned to Lebanon — echoing the very history the play dramatizes. (The past March, which saw an IDF ground invasion of Southern Lebanon, has only made its Broadway tenure more timely.)
“We were concerned the theatre might pull it,” Rosenblatt said of the Royal Court. “They didn’t. They said, ‘We want this play.’”
(The Court was just under new leadership, following a troubled recent history of dubious characterization of Jews.)
What followed was a kind of unintended experiment. Audiences arrived “incredibly genned up,” as Rosenblatt put it — immersed in a contemporary conflict that made the play’s historical argument feel immediate, even urgent. Lines from Dahl that might once have seemed shocking began to sound, in some cases, familiar.
“The more hostility there is towards Israel,” he said, “the more some of those tropes get repeated as if they’re acceptable truths.”
On Broadway, the play has undergone another subtle transformation. In London, the audience encountered Stone as an outsider — an American “alien landing” in a room full of English eccentricity. In New York, the sense of what is familiar totally flips.
“We’re on weird planet England,” Rosenblatt said of the opening scenes, “waiting for the arrival of one of our own.”
That shift of perspective matters because it changes where the audience’s sympathies lie, and what they notice. British viewers, raised with the nuances of class, recognize the delicate choreography of Maschler’s interactions with Dahl — the way he absorbs insult to maintain access and influence. They understand how he treats the insecure public schoolboy that lies behind the arrogant, bigoted celebrity. For Maschler it’s more important to lead this overgrown child to his better self than to mouth some form of banal pseudo-integrity. Better for Dahl to make and sell books successfully while explaining publicly that criticism should be separate from racism, than for Maschler to protect his own ego. American audiences, less attuned to those codes, sometimes read the same behavior as weakness.
Rosenblatt doesn’t dispute the reading; he contextualizes it. “I see it as survival,” he said. Maschler is not failing to stand up for himself; he is choosing when and how to do so. It’s a distinction that may be more legible in a culture where minority status has historically required a certain kind of strategic accommodation.
For all its topical resonance, Giant is not a play about the news cycle. It is, instead, a play about what happens when private prejudice collides with public responsibility — and about how communities argue, internally, about where that line lies.
Rosenblatt resists the idea that he is delivering a message to any particular audience, including the American Jewish readers of the Forward. The play, he suggests, does its work not by instructing but by staging contradiction.
“There are no neat messages,” he said. “Other than that antisemitism is a terrible thing. Beyond that, it’s about complexity and nuance — and inviting people to think.”
That invitation feels at once both modest and radical. In an era of algorithmic certainty and ideological sorting, Giant insists on something messier: that people can be wrong in ways that are revealing, that arguments can be both necessary and insufficient, and that identity — British or American, Jewish or otherwise — is less a fixed position than a set of pressures, constantly negotiated.
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