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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Israel Issues Veiled Warning to Turkey as Countries Clash Over Gaza Role
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
Israeli Defense Minister Israel Katz on Tuesday warned regional powers — in an apparent swipe at Turkey — to abandon any ambitions of restoring an empire, as tensions mount over postwar reconstruction in Gaza and competing efforts to assert regional influence.
At a joint press conference with Greek Defense Minister Nikos Dendias in Athens, Katz said Israel was determined “not to allow actors seeking to undermine regional stability to establish a foothold through terrorism, aggression, or military proxies — in Syria, in Gaza, in the Aegean Sea, or in any other arena.”
“Those who dream of dragging the region backward, establishing control through terror, or rebuilding empires at the expense of sovereign states will encounter a resolute alliance of free, strong nations capable of defending themselves,” Katz continued.
Last week, US President Donald Trump announced the establishment of the “Gaza Board of Peace” as part of his administration’s 20-point peace plan intended to end the war in Gaza and advance the process into phase two.
Despite vocal opposition from Israel, Trump has invited Turkey — along with Egypt, Argentina, and several other countries — to take part in his newly created initiative.
Israeli officials have repeatedly rejected any Turkish role in Gaza’s postwar reconstruction, warning that Ankara’s push to expand its regional influence could bolster Hamas’s terrorist infrastructure. Turkey has been a longtime backer of Hamas, the Palestinian terrorist group that ruled Gaza before the war and currently controls just over 40 percent of the enclave’s territory.
Beyond now holding a seat on the Board of Peace, Turkey, a NATO ally, is also seeking a role in a multinational force expected to be deployed to the war-torn enclave to oversee reconstruction efforts, prompting Israeli warnings that Ankara could use its position to shield Hamas from disarmament.
Multiple media outlets reported that Turkish President Tayyip Erdogan has yet to decide whether to accept Trump’s invitation to join the US-led initiative in Gaza, with the country’s participation in the international force still uncertain.
On Monday, Israeli Prime Minister Benjamin Netanyahu vowed that neither Turkish nor Qatari forces would be allowed in Gaza under the US-backed postwar reconstruction bodies, acknowledging a “certain dispute” with Washington over the issue.
“Turkish or Qatari soldiers will not be in the Strip,” the Israeli leader said in a speech to the Knesset.
Qatar and Turkey “are barely members of an advisory committee of one of the three commissions, in which they don’t have any authority or any influence or any soldiers,” Netanyahu continued.
Even as talks advance on phase two of Trump’s peace plan, Netanyahu stressed that Israel is still awaiting the return of slain hostage Ran Gvili’s remains, as stipulated in the first stage of the agreement.
“Phase two means one simple thing: Hamas will be disarmed, and Gaza will be demilitarized,” he said. “We are committed to these goals, and they will be achieved, either the hard way or the easy way.”
Under Trump’s Gaza peace plan, the international board of peace would oversee an interim technocratic Palestinian government in the enclave, supported for at least two years by an International Stabilization Force (ISF).
The ISF — comprising troops from multiple participating countries — will oversee the Gaza ceasefire between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.
In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas — a key component of Trump’s peace plan to end the war in Gaza which the Palestinian terrorist group has repeatedly rejected.
Earlier this month, Erdogan warned that the ISF would fail to earn the trust of the Palestinian people without Turkey’s involvement, signaling Ankara’s determination to assert influence over Gaza’s postwar future.
“It would be impossible for any mechanism to gain the trust of the Palestinian people without Turkey’s involvement,” the Turkish leader said.
“We are in a key position for such a mission due to our deep historical ties with the Palestinian side, the security and diplomacy channels we have maintained with Israel in the past, and our regional influence as a NATO member country,” he continued.
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An activist criticized Miami Beach’s Jewish mayor on Facebook — then police came knocking
Miami Beach’s Jewish mayor and his police chief are facing blowback after detectives questioned a local activist over a Facebook post in which she accused the mayor of endorsing violence against Palestinians.
Two weeks ago, Raquel Pacheco commented on a Facebook post by Mayor Steven Meiner, in which he wrote that Miami Beach “is a safe haven for everyone.” He compared Miami Beach with New York City, which he said was “intentionally removing protections against select groups, including promoting boycotts of Israeli/Jewish businesses.”
“The guy who consistently calls for the death of all Palestinians, tried to shut down a theater for showing a movie that hurt his feelings, and REFUSES to stand up for the LGBTQ community in any way (even leaves the room when they vote on related matters) wants you to know that you’re all welcome here. 🤡🤡🤡” Pacheco commented.
Five days later, police showed up at Pacheco’s door.
Pacheco recorded the encounter, which showed a detective telling her the Facebook post “can probably incite someone to do something radical,” and that Pacheco should “refrain from posting things like that because that could get something incited.”
“This is freedom of speech,” Pacheco told the officer. “This is America, right?”
Pacecho later acknowledged Meiner hadn’t explicitly called for the death of all Palestinians, but told Axios that she viewed Meiner’s public support for Israel as amounting to an endorsement of genocide.
In a statement, Miami Beach Police Chief Wayne Jones said he “had serious concerns that her remarks could trigger physical action by others,” in the context of “the real, ongoing national and international concerns surrounding antisemitic attacks and recent rhetoric that has led to violence against political figures.”
Jones added that “at no time did the mayor or any other official direct me to take action.” Meiner’s office did not respond to the Forward’s request for comment.
The video of the encounter has gone viral on social media, with many commenters expressing disbelief at what they view as a clear misuse of police power.
“Wtf,” conservative media personality Megyn Kelly posted to X alongside the video.
The free speech advocacy group FIRE called the incident “offensive to the First Amendment,” arguing that the Facebook post fell short of the legal threshold to be considered incitement.
‘One-sided propaganda’
This isn’t the first time Miami Beach has cracked down on speech related to Israel.
In March, Meiner threatened to evict and defund a movie theater that scheduled screenings of No Other Land, an Oscar-winning documentary about a group of Israeli and Palestinian activists trying to save a village in the West Bank from demolition.
Meiner called the film “a one-sided propaganda attack on the Jewish people.” He ultimately backed away from his resolution to revoke the theater’s lease from the city after it became clear the City Commission would not vote for his proposal.
A year earlier, in response to pro-Palestinian protests, Meiner sponsored legislation that made it a criminal offense for anyone to obstruct a street or sidewalk after being ordered to leave by police.
At a City Commission meeting discussing the ordinance, Meiner muted the microphone of two Jewish residents who opposed the legislation and were speaking out against Israel’s conduct in Gaza.
“This is a nonpartisan commission meeting, and I’m not going to allow you to debase and lie about the Israeli government,” Meiner said.
From Yeshiva of Flatbush to Miami Beach mayor
Meiner was raised in an Orthodox Jewish family in Brooklyn, where he attended Yeshiva of Flatbush. His father worked for the Internal Revenue Service and his mother was a public school teacher and guidance counselor.
Meiner attended Brooklyn College and Brooklyn Law School, moving to Miami Beach in 2007 to work as a lawyer for the Securities and Exchange Commission. He left that job amid accusations of unwanted sexual advances toward colleagues. Meiner denied the allegations and said he believed they were motivated by his colleagues’ antagonism to his staunch pro-Israel stance.
In 2019, Meiner won a seat on the City Commission of Miami Beach, and in 2023, was elected mayor of Miami Beach, which is a nonpartisan office. He has branded himself as the “law and order mayor” and encouraged New Yorkers to move to Florida after the election of Mayor Zohran Mamdani.
An estimated 20% of households in Miami Beach are Jewish, according to a 2024 survey by the Greater Miami Jewish Federation, with a higher percentage of Jews there feeling a strong emotional connection to Israel than the national average.
That background shapes Meiner’s approach to leadership. In September, Meiner appeared on the podcast “Standpoint with Gabe Groisman” and spoke about his experience governing as an Orthodox Jew, including how he responds when confronted with opposition.
“There are people who tell me, ‘Just let them speak. Don’t even counter them.’ That, to me, is not wise,” Meiner said. “They can have their free speech, but people need to be educated and know when something is vile and antisemitic.”
The post An activist criticized Miami Beach’s Jewish mayor on Facebook — then police came knocking appeared first on The Forward.
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Syria Gives Kurds Four Days to Accept Integration as US Signals End of Support
Syrian Democratic Forces (SDF) fighters walk near an armored vehicle, following clashes between SDF and Syrian government forces, in Hasakah, Syria, Jan. 20, 2026. Photo: REUTERS/Orhan Qereman
Syria on Tuesday announced a ceasefire with Kurdish forces it has seized swathes of territory from in the northeast and gave them four days to agree on integrating into the central state, which their main ally, the United States, urged them to accept.
The lightning government advances in recent days and the apparent withdrawal of US support for the continued holding of territory by the Syrian Democratic Forces represent the biggest change of control in the country since rebels ousted Bashar al-Assad 13 months ago.
US envoy Tom Barrack in a social media post described the offer of integration into the central Syrian state with citizenship rights, cultural protections, and political participation as the “greatest opportunity” the Kurds have.
He added that the original purpose of the SDF, which Washington had supported as its main local ally battling Islamic State, had largely expired, and that the US had no long-term interest in retaining its presence in Syria.
The United States is monitoring with “grave concern” developments in Syria, a White House official said, and urged all relevant parties to continue negotiating in “good faith.”
“We urge all parties to exercise maximum restraint, avoid actions that could further escalate tensions, and prioritize the protection of civilians across all minority groups,” the White House official said.
FOUR-DAY CEASEFIRE
The SDF said it accepted a ceasefire agreement with the Damascus government and that it would not engage in any military action unless attacked.
A Syrian government statement said it had reached an understanding with the SDF for it to devise an integration plan for Hasakah province or risk state forces entering two SDF-controlled cities.
The government announced a four-day ceasefire starting on Tuesday evening and said it had asked the SDF to submit the name of a candidate to take the role of assistant to the defense minister in Damascus as part of the integration.
Northeast Syria, wedged between Turkey and Iraq, is home to both Kurds and Arabs and was largely overrun by Islamic State fighters a decade ago before the SDF drove them back with air support from a US-led coalition.
However, advances by the SDF’s main component, the Kurdish YPG force, were concerning to US ally Turkey, which regarded it as an offshoot of the PKK group that had waged a years-long insurgency inside Turkey.
Since Assad was overthrown in December 2024, Syria has been led by former rebel leader Ahmed al-Sharaa, who at one stage controlled the al Qaeda offshoot in the country, and who has emerged as a close ally of Turkey.
Northeast Syria remains sensitive to Ankara, and is of wider international concern because of the presence of SDF-guarded facilities holding thousands of detained Islamic State militants and civilians associated with them.
ISLAMIC STATE DETAINEES
About 200 low-level Islamic State fighters escaped Shaddadi prison in northeast Syria on Monday when the SDF departed, but Syrian government forces recaptured many of them, a US official said on Tuesday.
The Syrian Interior Ministry said on Tuesday that about 120 Islamic State detainees escaped, 81 of whom had been recaptured.
The SDF said it had also withdrawn from al-Hol camp housing thousands of civilians linked to the jihadist group near the Iraqi border.
A senior Syrian government defense official said Damascus had notified the US of the SDF intention to withdraw from the vicinity of al-Hol camp and that government forces were ready to deploy there.
The SDF has previously said it was guarding some 10,000 IS fighters.
Syrian military sources said government troops had advanced on Tuesday in eastern areas of Hasakah province and south of the town of Kobani on the border with Turkey.
The SDF remains in control of Hasakah City, the provincial capital, which is ethnically mixed between Kurds and Arabs, and the Kurdish-majority city of Qamishli.
The government statement said it would not try to enter Hasakah or Qamishli cities during the four days it had given the SDF to outline a plan for integrating into the Syrian state.
MONTHS OF DEADLOCK
Tensions between the SDF and Damascus spilled into conflict this month after deadlock over the fate of the group’s fighters and territory as it resisted government demands to dissolve into the defense ministry.
On Sunday the SDF agreed to withdraw from the Arab-majority provinces of Raqqa and Deir al-Zor, and on Monday government forces pushed into Hasakah province.
Reports indicated that SDF commander Mazloum Abdi and Sharaa held a rocky meeting on Monday, after Abdi’s signature appeared on a 14-point agreement with the government.
The United States, which has established close ties with Sharaa under President Donald Trump, has been closely involved in mediation between the sides.