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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Tucker Carlson draws scorn for claiming he was ‘detained’ at Israeli airport after Mike Huckabee interview
(JTA) — Tucker Carlson had just barely wrapped his interview with U.S. Ambassador to Israel Mike Huckabee before the two were already disagreeing on a basic fact.
Carlson, the influential conservative commentator, flew to Tel Aviv on Wednesday to conduct the interview with Huckabee at Ben Gurion Airport, departing hours later without leaving the airport. But before leaving, he told the British tabloid Daily Mail, Israeli authorities confiscated his passport, dragged his executive producer into an interrogation room “and then demanded to know what we spoke to Ambassador Huckabee about.’
Not so, says the ambassador: What Carlson’s team experienced was simply a routine security measure.
“EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” Huckabee wrote on X, refuting his former Fox News colleague before their conversation could go live.
Israel’s airport authority also denied the allegations, saying Carlson’s team “were politely asked a few routine questions, in accordance with standard procedures applied to many travelers.” A longer statement from the U.S. Embassy in Israel also said Carlson’s decision to stay in Israel only a few hours without leaving the airport was his alone.
Carlson’s complaints drew withering reactions from Jews and others who said they recognized the intense security practiced at Ben Gurion. The conservative commentator John Podhoretz, for example, recounted on X how he had been questioned for 20 minutes because he was couriering a dress for a relative. “I’ve known Tucker was an asshole for 30 years but this takes the f–king cake,” he wrote.
The back-and-forth was a preview of the hotly anticipated interview between the two divergent flanks of the Christian MAGA coalition, whose public disagreements on Israel have paralleled a larger fissure in the Republican party. Carlson, the influential GOP kingmaker, has increasingly embraced anti-Israel talking points on his show at the same time as he has platformed conspiracy theorists and antisemites including Nick Fuentes. A growing number of young right-wing influencers and candidates are lining up behind his views.
Huckabee, meanwhile, is a leading evangelical Christian Zionist who has argued in favor of Israeli sovereignty over the West Bank. He publicly lobbied Carlson for a sit-down after Carlson used his podcast to criticize him for what Carlson described as a failure to intervene in Israeli demonization of Christians. Carlson agreed to a talk, and posted a picture of himself arriving Wednesday prior to the interview.
“Greetings from Israel,” Carlson posted to X, captioning a photo of him posing outside near an Israeli flag with his arm around business partner Neil Patel. (“Sell out,” Sneako, a livestreamer and Internet personality with a long streak of antisemitic and anti-Israel comments, wrote in reply.)
Greetings from Israel. pic.twitter.com/1uBWvqBNST
— Tucker Carlson (@TuckerCarlson) February 18, 2026
To some seasoned travelers, the location was obvious.
“That’s the walkway to the private jet terminal for VIP entry,” tweeted David Friedman, who was U.S. ambassador to Israel during President Donald Trump’s first term.
“After the Western Wall, the Temple Mount, the City of David, the Church of the Holy Sepulcher, the Garden of Gethsemene, Capernaum, the Sea of Galilee, Nazareth, Bethlehem, Yad Vashem, the Knesset and about 2 million other places, this walkway is an important site (but only if you fly on private jets),” he continued. “Too bad Tucker stayed in the airport in the face of so many invitations to see so many wonderful places. A huge and obviously intentional missed opportunity.”
Trump, an ally of both Carlson and Huckabee, may have also played a hand in arranging the interview, according to a former Fox News reporter who told the Times of Israel that Trump wanted to prevent an intra-party spat over Israel that could benefit Democrats. The source, Melissa Francis, also described the interview as “emotional” and said Carlson’s team had tried and failed to also arrange an interview with Prime Minister Benjamin Netanyahu.
Little about the interview process had been straightforward. The week before Carlson touched down in Israel, according to local reports, Israeli authorities had indeed briefly discussed whether to bar Carlson from entering the country over his past comments — something they routinely do for non-Jewish critics of Israel, even for prominent figures. They ultimately decided to avoid a diplomatic incident, according to reports.
In the days since agreeing to an interview with Huckabee, Carlson has posted new interviews with Ryan Zink, a pardoned Jan. 6 rioter and Texas congressional candidate; billionaire hedge-fund manager Ray Dalio; conspiracy theorist Ian Carroll; and former U.S. Rep. Ron Paul.
Carlson has not yet published his interview with Huckabee. But late Wednesday, he shared an interview about Israel, continuing the vendetta that started their exchange. “How does Israel treat Christians? We spoke to one whose family has lived there since Jesus. His story is shocking,” Carlson wrote to promote the video.
For Carlson’s Jewish critics, the whole day offered yet more evidence that whatever he ultimately says about Israel should be discounted.
“Tucker Carlson is a chickens–t. The guy who’s been spouting lies about Israel for the past two years, landed today at Ben Gurion airport, took a quick picture in the logistics zone, tweeted it to pretend he’s actually IN Israel (so he can later claim that he’s a serious reporter who toured Israel), didn’t even step foot in country, then made up a story that he’s being supposedly harassed by our security (didn’t happen), whined about it, got back into the private jet and flew off,” tweeted Naftali Bennett, the Israeli politician. “Next time he talks about Israel as if he’s some expert, just remember this guy is a phony!”
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Les Wexner testifies that he was ‘conned’ by Jeffrey Epstein and did not know of his crimes
(JTA) — Leslie Wexner, the Ohio retail billionaire whose association with Jeffrey Epstein has shadowed his philanthropic legacy, spent six hours Wednesday answering questions in a closed-door congressional deposition that Democrats later derided as implausible and evasive.
Wexner, 88, appeared before staff of the House Committee on Oversight and Government Reform at his home in New Albany, Ohio, where he sought to rebut years of scrutiny tied to Epstein, the disgraced financier and convicted sex offender who once managed Wexner’s personal finances.
In a prepared opening statement submitted to the committee, Wexner cast himself as a victim of deception.
“I was naive, foolish, and gullible to put any trust in Jeffrey Epstein,” Wexner said. “He was a con man. And while I was conned, I have done nothing wrong and have nothing to hide.” He added: “I completely and irrevocably cut ties with Epstein nearly twenty years ago when I learned that he was an abuser, a crook, and a liar.”
Wexner’s testimony comes amid renewed attention to his relationship with Epstein following the release of previously redacted federal investigative records. Wexner, long celebrated across the Jewish communal world for his business achievements and billion-dollar philanthropy, has never been charged with a crime connected to Epstein’s sex-trafficking operation and has consistently denied knowledge of Epstein’s misconduct.
In his statement, Wexner presented that denial in unequivocal terms. “Let me be crystal clear: I never witnessed nor had any knowledge of Epstein’s criminal activity,” he said. “I was never a participant nor co-conspirator in any of Epstein’s illegal activities.” He continued, “At no time did I ever witness the side of Epstein’s life for which he is now infamous.”
Wexner also addressed the emotional toll of the scandal and expressed sympathy for survivors. “Before going any further, though, I want to acknowledge the survivors of Epstein’s terrible crimes and the devastation that each of them has endured,” he said. “The pain he inflicted upon them is unfathomable to me. My heart goes out to each of them.”
Throughout the document, Wexner portrayed Epstein as a master manipulator who carefully curated an image of elite credibility. “Epstein lived a double life. He was clever, diabolical, and a master manipulator,” Wexner said, describing how Epstein “revealed to me only glimpses into the life in which he was a sophisticated financial guru.”
Wexner reiterated longstanding claims about the unraveling of their relationship, saying that after Epstein’s legal troubles surfaced, his wife Abigail Wexner reviewed financial records and concluded Epstein had misappropriated “vast sums” from the family. “Once I learned of his abusive conduct and theft from my family, I never spoke with Epstein again. Never,” he said.
But Democrats who participated in the deposition emerged sharply skeptical.
“He’s claiming there was no friendship with Jeffrey Epstein,” Rep. Robert Garcia of California, the committee’s top Democrat, told reporters during a press conference outside Wexner’s residence, calling the claim “bogus.”
Garcia went further, arguing that Epstein’s wealth and influence were inseparable from Wexner’s patronage. “There would be no Epstein island, there’d be no Epstein plane, there would be no money to traffic women and girls … without the support of Les Wexner,” he said.
Rep. Stephen Lynch of Massachusetts struck an even harsher tone. “There’s no question in my mind, given the evidence so far, that Les Wexner knew about this and failed to stop it,” Lynch said.
Other Democrats questioned the credibility of Wexner’s repeated assertions that he had neither seen nor suspected misconduct. Rep. Yassamin Ansari of Arizona said his claims of not recalling key details about Epstein strained belief. Rep. Dave Min of California summarized the testimony as a case of “see no evil, hear no evil,” calling it “really just not credible.”
Committee Republicans did not attend the deposition, citing a medical procedure for Chairman James Comer. A committee spokeswoman said Wexner “answered every question asked of him” and pledged that video and transcripts would be released.
For Wexner, the proceeding marked another chapter in a saga that has complicated his public image and tarnished his name in the Jewish world, where countless rabbis and other professionals have received fellowships bearing his name. In his statement, he framed the deposition as an opportunity for to help the Epstein’s victims.
“I hope you are successful in uncovering the truth and bringing closure to all survivors,” Wexner said. “If I am able to assist you in that effort by answering your questions, I am grateful for the opportunity to do so.”
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Quietly sold by Jewish library, letter by famed 18th-century rabbi surfaces at auction, fetching $400,000
(JTA) — A decade ago, amid a financial crisis, the Jewish Theological Seminary turned to its assets, selling real estate as well as rare books from its world-renowned library. The book sales were private, and the institution has never detailed what was sold or for how much.
Now, a lost treasure from the library has once again emerged at auction: this time, a letter written and autographed by the 18th-century Jewish luminary Moshe Chaim Luzzatto, also known as the Ramchal.
When it was housed at the library, the letter belonged to a Ramchal collection numbering hundreds of pages. Removed from the collection and marketed to the auction house’s Orthodox clientele as a profound text by “a great and holy Kabbalist,” the letter sold on Sunday for nearly $400,000. The identities of the seller and buyer are not publicly known.
The price reflects the massive appeal of heritage items in a newly affluent Orthodox market, where rare texts and autograph material are increasingly treated as both status symbols and investment vehicles. It is a market the auction house, Genazym, has helped supercharge by selling not just books, but proximity to revered rabbinic figures.
Born in 1707, Luzzatto was an Italian Jewish thinker, mystic and writer whose influence far exceeded his brief life. His best-known work, “Mesillat Yesharim,” became a cornerstone of Jewish ethical literature and remains widely studied today. Though his mystical teachings stirred suspicion among some contemporaries, later generations regarded him as a major figure of Jewish thought.
In a famous 1928 essay titled “The Boy from Padua,” the Hebrew poet Hayim Nahman Bialik offered one of the most enduring modern interpretations of Luzzatto’s legacy. Bialik described Luzzatto as a forerunner of three great streams of modern Jewish history: the Lithuanian rabbinic tradition, Hasidism and the Enlightenment.
The auctioned letter, spanning two handwritten pages and addressed to his mentor, captures Luzzatto engaged in a detailed discussion of mystical concepts. He uses the space to explain his reasoning and mentions additional writings then in progress.
For scholars like David Sclar, the quiet removal of Luzzatto’s writings from the JTS library and their transfer to private hands suggests a cultural decline.
“It’s a scandal within the world of scholarship and American Jewish institutions,” Sclar, a librarian at a Modern Orthodox high school in New Jersey, said in an interview. Sclar wrote his dissertation on Luzzatto using primary sources such as the auctioned letter.
He is also a former employee of the special collections division at JTS who left the institution years before the crisis that precipitated the sell-off. He sees the outcome of the auction as evidence of not only wrongdoing but incompetence.
“This is one of the items that they sold through the back door, which means they sold it for probably virtually nothing,” Sclar said. “And the tragedy in all of this, besides JTS sort of destroying cultural heritage, is that it’s also stupid, because if they had decided that they were desperate for money then just do an auction. Don’t do it through the back door.”
The librarian at JTS, David Kraemer, declined a request for an interview, directing questions to the institution’s spokesperson, who offered a brief emailed statement.
“Decisions were made at the time with careful consideration of what was in the best interest of the institution,” the spokesperson wrote.
In 2021, amid earlier revelations of the library’s sell-off, Kraemer told the Jewish Telegraphic Agency that he had been ordered to sell items of his choosing to raise a specified amount of money, which he did not disclose.
In their defense of the sales, Kraemer and other JTS officials said at the time that the deaccessioned materials had been digitized and were deemed to have limited research value, allowing scholars to access their contents even after the originals left the collection. Seminary leaders described the decisions as financially prudent and of minimal impact on the library’s core mission.
Critics, however, argue that digitization does not replace the scholarly and cultural value of original manuscripts.
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