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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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What Iran’s Internet Blackout and the Patagonia Fires Revealed About Global Disinformation
Cars burn in a street during a protest over the collapse of the currency’s value, in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS
The lie that raced across social media during Argentina’s recent Patagonia wildfires was not just grotesque. It was revealing.
Within hours, recycled images and viral posts blamed Israelis for igniting the fires. The language was familiar: vague references to “foreign states,” insinuations of coordination, and the ritual refrain that “the media” was covering it up. Argentine journalists documented how quickly the fires became a vehicle for antisemitic conspiracy theories, including false claims involving an “IDF grenade” in Patagonia.
Days later, a seemingly unrelated anomaly appeared in Europe. A cluster of pro-Scottish independence accounts on X, previously prolific, fell abruptly silent. Their disappearance coincided precisely with Iran’s imposition of a nationwide Internet shutdown amid domestic anti-regime protests. British reporting and independent researchers had already identified many of these accounts as part of an Iranian-linked influence operation masquerading as Scottish voices. When Tehran pulled the plug at home, the “Scots” abroad went quiet too.
Two continents. Two narratives. One underlying mechanism.
Authoritarian regimes — and the ecosystem of state media, proxy outlets, and cutout accounts they cultivate — are pushing democratic societies along their fault lines. Increasingly, Israel is authoritarian regimes’ accelerant of choice.
Influence operations are often exposed by sloppy tradecraft: recycled phrasing, unnatural engagement patterns, or accounts created in batches. But recent platform transparency has added a more revealing diagnostic: origin.
As researchers gained better tools to determine where accounts actually operate, a striking pattern emerged. Accounts branding themselves as “MAGA,” hyper-focused on American culture-war issues, were frequently traced to Bangladesh. Accounts claiming to post from Gaza — offering supposedly raw, on-the-ground testimony during the war — were often operating from Pakistan or Indonesia.
This matters because it punctures a central illusion of the online age: that what feels like organic, local outrage usually isn’t. Much of it is, in fact, geographically divorced from the societies it claims to represent.
Iran’s January 2026 Internet shutdown and its cyber iron curtain made this impossible to ignore. When Tehran cut connectivity nationwide, clusters of supposedly local voices in Western democracies stopped posting. The blackout did not merely suppress dissent inside Iran; it exposed the scaffolding of external influence operations. When the lights go out at headquarters, the field offices go dark too.
Once you see the pattern, the choice of disguises stops looking random.
Democracies argue in public. That is not a flaw. It is the point, and it is precisely what authoritarian systems exploit.
Separatist politics, immigration debates, populist movements, and foreign conflicts provide ready-made content pipelines. Operators do not need to invent controversies; they need only to impersonate participants and intensify the most divisive frames through distortion, omission, and outright falsehood.
The Scottish case is illustrative, not exceptional. The same architecture animates accounts posing as Midwestern Americans furious about election integrity, or as desperate Gazans posting emotionally fluent English from thousands of miles away. The objective is not persuasion in any classical sense. It is erosion — of trust, cohesion, and confidence that democratic disagreement reflects real people rather than staged performance.
So why did an environmental disaster in Argentina metastasize so quickly into an “Israeli plot”?
Because Israel is uniquely useful to anti-Western authoritarians.
Israel sits at the convergence of several propaganda imperatives. It is framed as a Western-aligned democracy in a region hostile to that model — making it a proxy target for liberal democracy itself. It allows classic antisemitic conspiracies — hidden power, omnipresent influence, coordinated deception — to be laundered through the more respectable language of “anti-Zionism.” And it offers moral intoxication: if Israel is cast as a singular source of global evil, then every crisis, anywhere, can be folded into a pre-existing narrative of resistance to that evil.
Coverage of the Patagonia fires demonstrated this dynamic precisely. Israel was inserted reflexively into an unrelated catastrophe because audiences had already been conditioned to accept Israel-blame as plausible background noise. The speed was the point.
These narratives are not born on social media alone. They move through a supply chain.
At one end are state broadcasters and aligned outlets — Tehran, Moscow, Doha, Beijing — each with its own tone but a shared objective: undermine trust in Western institutions and normalize cynicism or outright hostility toward democratic governance. At the other end are social platforms, where content is stripped of provenance and redistributed as “what ordinary people are saying.”
These regimes often fit a familiar pattern: control information distribution at home, and export confusion abroad. When regimes clamp down domestically, they often compensate by escalating external information warfare. Destabilizing other societies becomes a way to offset internal fragility.
If the volume of Israel-related falsehoods feels overwhelming, that sensation is intentional.
The Scottish accounts that vanished, the Bangladesh-based “MAGA” profiles, the Pakistan- and Indonesia-based “Gaza voices,” and the Patagonia wildfire conspiracy are not separate scandals. They are iterations of the same method: impersonation, amplification, moral outrage, repeat.
The temptation is to treat each viral lie as a discrete incident: debunk it, move on.
But the pattern is systemic.
Israel is not merely a target in this ecosystem. It is a tool — the tip of the spear in a broader campaign designed to erode confidence not only in Israel, but in the legitimacy of democratic societies themselves.
Israel is the test case — but free societies are the ultimate target.
Micha Danzig is an attorney, former IDF soldier, and former NYPD officer. He writes widely on Israel, Zionism, antisemitism, and Jewish history. He serves on the board of Herut North America.
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Unreported: Palestinian Authority Supports China’s Plan to Seize Taiwan
Chinese Foreign Ministry spokesperson Lin Jian attends a press conference in Beijing, China, April 10, 2025. Photo: REUTERS/Tingshu Wang
Just one day after China defied and alarmed the US and the West by surrounding Taiwan with a military air and sea blockade simulation, including threats that the “reunification” of Taiwan and China is “inevitable,” the Palestinian Authority (PA) again showed its allegiance to the anti-US axis by declaring its support for the “One China policy”:
The State of Palestine re-emphasized its full commitment to the One China policy … to maintain its [China’s] territorial unity and also emphasized its opposition to [America/Western] interference in China’s internal affairs.
[WAFA, official PA news agency, Dec. 31, 2025]
China’s drills simulated a blockade of key ports and airspace control, involving army, navy, air force, and rocket units with live-fire as a rehearsal for isolating Taiwan in a conflict scenario.
Taiwan’s independence is not just a minor American interest, but is critical for the West. Taiwan’s semiconductor industry is vital to Western economic and technological security. Taiwan produces over 60% of the world’s semiconductors and more than 90% of the most advanced chips, and manufactures the vast majority of leading edge logic chips that power today’s AI data centers.
The West’s ability to survive and advance technologically is dependent on Taiwan remaining free. China, on the other hand, pledges to seize the free and democratic island and subjugate its people under its dictatorial Communist rule. This would enable China to appropriate its technology and achieve the global economic and military supremacy it seeks.
Incredibly, even while the US and the West’s billions of dollars in funding have kept the PA viable, the PA, as a consistent policy, has turned its back on its supporters to embrace China’s goal of seizing Taiwan.
Just a week after the PA’s statement above, Mahmoud Abbas received China’s Special Envoy to the Middle East, Zhai Jun, and repeated the anti-Western policy:
The president re-emphasized the State of Palestine’s support for the “One China” policy adopted by the People’s Republic of China in maintaining its territorial integrity and its opposition to interference in China’s internal affairs.
[Official PA daily Al-Hayat Al-Jadida, Jan. 8, 2026]
The PA has supported what it called “reunification” for years:
Reaffirming its commitment to the one-China principle, the Palestinian Presidency underlined the significance of preserving China’s territorial integrity, including the status of Taiwan … The Presidency further voiced its firm support for China’s right to defend its sovereignty and territorial integrity, endorsing the reunification of the entire land of China, which includes Taiwan.” [emphasis added]
[WAFA, official PA news agency, English edition, Jan. 13, 2024]
President Mahmoud Abbas and his Chinese counterpart Xi Jinping [met] today … [Abbas] reiterated Palestine’s unwavering support to the one-China policy, recognizing Taiwan as an integral part of China. [emphasis added]
[WAFA, official PA news agency, English edition, June 14, 2023]
Abbas Zaki, PLO/Fatah Commissioner for Relations with Arab States and China:
I express the stable and well-rooted position of Fatah in its support for the People’s Republic of China against Taiwan, which we consider an integral part of the united Chinese lands. [emphasis added]
[Fatah Central Committee member Abbas Zaki, Facebook page, Jan. 8, 2023]
This is part of a long-term PA policy of identifying with and embracing goals of the anti-American axis.
Were China to successfully invade Taiwan, it would have near total control of global computing components. It would literally control the West’s source of Taiwan’s technological manufacturing capabilities, potentially leading to a crippling of the supply of technology components.
The PA’s backing of China’s goals for Taiwan — as part of the global anti-American axis — should convince the US and Western countries that the PA is not an ally, and that were a Palestinian state to be created, it would be aligned with the adversaries of the West.
Itamar Marcus is the Founder and Director of Palestinian Media Watch (PMW). Ahron Shapiro is a contributor to PMW, where a version of this article first appeared.
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Shekel’s Gains Represent Strong Fundamentals, Says Bank of Israel
New Israeli Shekel banknotes are seen in this picture illustration taken Nov. 9, 2021. Photo: REUTERS/Nir Elias/Illustration
The shekel’s rise to around four-year highs against the dollar reflects the resilience of the Israeli economy and comes amid solid export performance, Bank of Israel Governor Amir Yaron said on Wednesday.
Speaking to Reuters on the sidelines of the World Economic Forum in Davos, Yaron said the Israeli currency’s strength was also acting as a tailwind that was moderating inflation.
“The appreciation of the shekel represents a lot of the positive fundamentals in terms of geopolitical developments and certainly post the ceasefire,” he said of the October 2025 ceasefire in Gaza.
“We understand the appreciation makes it difficult for exports. But we’ve seen exports of both goods and services rise in the last two readings,” he added of the roughly 12% rise in the shekel against the dollar since the start of 2025.
Asked at what point the central bank would consider intervention to lower the level of the shekel, Yaron said: “The FX tool is part of the toolbox of the Bank of Israel. We have many tools for facilitating our policies.”
In the past, the central bank had bought tens of billions of dollars to keep the shekel from appreciating too fast and harming exporters. It sold $8.5 billion of foreign currency at the outset of the Gaza war in October 2023 to defend the shekel, but it has largely stayed out of the market since.
The Bank of Israel unexpectedly cut its interest rate by 25 basis points earlier this month, a second successive cut after lowering it in November for the first time in nearly two years.
It cited the shekel’s strength and an improving inflation environment after the ceasefire, which led to an easing of the supply constraints that emerged during the two-year war. The inflation rate currently stands at 2.6%, within an official 1-3% target range.
Yaron underlined that demand in the Israeli economy had remained robust during the conflict and that the bank had not so far seen it surge further as a result of the ceasefire.
“We haven’t seen demand erupt the way it did post-COVID,” he said.
He noted that the bank‘s research department had identified a baseline scenario of a further 50 basis points of cuts down to an official rate of 3.5% by the end of this year, notwithstanding the high level of uncertainty facing all central banks.
“We will have to see how much demand picks up, how much supply constraints are mitigating, what is happening with the tailwind from the shekel,” he said.