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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Winds of change are in the air in Hungary and at the Vatican. Will they reach as far as Israel?

For the past few days, the world’s oldest and youngest transnational institutions have been riding high. In fact, these institutions — the Roman Catholic Church and the European Union — seem to be riding the winds of a Zeitgeist, or “world spirit,” one that promises better days ahead for our battered and embattled ideals of liberal democracy, common decency and shared humanity. Suddenly, it appears there is reason for hope.

But the hope, held by some on the political center and left in Israel, that this mighty wind will gust as far as Israel may well be a hope misplaced.

Let us first take the youngest transnational institution. On Sunday, an event of seismic proportions rocked the European continent. The prime minister of Hungary, Viktor Orban, who gave to the world the model of illiberal democracy and gave to Hungarians deepening immiseration over the past 16 years, was voted out of office.

It was not close: The opposition party Tisza, led by Peter Magyar, won 138 parliamentary seats while Orban’s party, Fidesz, managed to claim only 55. This assures the new government of the 2/3 majority required to change the laws passed under Orban that hobbled the EU, disabled the nation’s political institutions, and enabled him and his cronies to line their pockets. In his victory speech, given by the right bank of the Danube in front of the Parliament building, Magyar declared to a wildly cheering crowd that Hungary is back not only as a European nation, but back fully as a EU member. Hungary, he announced, “will be a solid ally of the European Union.”

On Palm Sunday, a different crowd — holding aloft not the flag of the European Union, but instead olive branches — welcomed Pope Leo XIV at St Peter’s Square. In his homily, he took aim at the moral corruption of the American government, one that launched a reckless military campaign against Iran (as well as a foolish political campaign in Hungary on behalf of Orban). Responding to Secretary of Defense Pete Hegseth’s repeated invocations of Jesus Christ to justify his blood lust, Leo cited Isaiah: “Even though you make many prayers, I will not listen: Your hands are full of blood.” He returned to this subject during a peace vigil, praying for a kingdom of “dignity, understanding and forgiveness” to stand as a “bulwark against the delusion of omnipotence that surrounds us and is becoming increasingly unpredictable and aggressive.”

These remarks did not sit well with Donald Trump, who unleashed a series of bizarre accusations on Truth Social, declaring that “Pope Leo is WEAK on Crime,” “terrible for Foreign Policy,” and “WEAK on nuclear weapons.” Leo should “get his act together as Pope,” Trump said, “and stop catering to the Radical Left.” A few days later, after Leo failed to get his act together and instead decried Trump’s threat of carrying out a genocide against the Iranian people, the president declared that “he was not a big fan” of the Pope. When asked about these remarks, Leo replied, “I have no fear of the Trump administration, or speaking out loudly of the message of the Gospel, which is what I believe I am here to do.”

The Israeli government, one imagines, is not a big fan of the Pope, either. In a recent Sunday Mass, he addressed Israel’s campaign against Hezbollah, lamenting the deaths of more than 2,000 Lebanese, including 165 children and 250 women. Political and military leaders, he declared, have the “moral obligation to protect the civilian population from the horrific effects of war.” Nevertheless, Prime Minister Benjamin Netanyahu continues to rule out a cease-fire even as negotiations between Israel and Lebanon are set to begin.

No less predictably, opposition leaders in Israel have embraced the results of the election in Hungary. Writing in Hungarian — the language of his father’s family — Yair Lapid rushed to congratulate Peter Magyar on his victory, while the former defense minister Benny Gantz, also of Hungarian descent, expressed his hope that Hungary will be a “beacon of western values and moral clarity within the European community.”

Gantz’s words lacked the necessary clarity for Yair Golan, the leader of the Democratic Party, who cut to the chase: The election revealed that the “Hungarian public is fed up with corruption, incitement and the shattering of democracy.” Israel, he predicted, will “soon” experience a similar turnabout.

But there’s a rub. If the current zeitgeist does embody a renewal of a democratic and humanistic spirit, how one can insist on the importance of “moral clarity,” as Gantz does, while supporting the military campaigns in Gaza and Lebanon? With the notable exception of Golan, most other opposition figures in Israel have expressed few reservations over the criminally inhumane razing of Gaza. As the columnist Iris Leal recently observed, “there is no war that a Zionist politician from the center-left would not support.”

While a majority of the Israeli public is as fed up as Hungarians with their own government’s corruption and shattering of democracy, they nevertheless support the various wars undertaken by that same government. In a recent poll taken by the Viterbi Family Center for Public Opinion and Policy Research at the Israel Democracy Institute, more than 90% of respondents support the war against Iran.  As for the future of Gaza, a poll published last year by Haaretz revealed that 56% of Israelis support the forcible expulsion of Gaza’s population to other countries, and 54% think this expulsion should extend to the Arab citizens of Israel.

Only a fool would deny that Iran and its Hamas and Hezbollah clients pose serious threats to Israel’s security. But it also takes a fool to declare that never-ending war and military occupation will alone win lasting peace for Israel. The mighty wind of democracy and decency has swept Viktor Orban from office and carried the words of Leo across the world. But it remains to be seen if this same wind, at the moment when Israelis find themselves at a crossroads between fully becoming a Jewish state or a democratic state, is strong enough to lead them to take the right path.

The post Winds of change are in the air in Hungary and at the Vatican. Will they reach as far as Israel? appeared first on The Forward.

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A View From Inside Iran: Silencing a Generation — Voices Lost to the Gallows

Iranian demonstrators gather in a street during anti-regime protests in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS

“Don’t tell Mom.”

It is a sentence that has echoed through Iran’s prisons for decades. A sentence carried through monitored phone lines in the final minutes granted to the political prisoners before execution.

It’s a closing plea made just before the state carries out a sentence from which there is no appeal in practice, regardless of what the law suggests in theory.

Political prisoners are typically permitted one final phone call. The call is brief and the tone measured. A father or a sibling answers. There is no explicit reference to what awaits. The word execution is rarely spoken aloud. Surveillance renders such candor both futile and dangerous.

Instead, there is a restraint.

“Dad … please don’t tell Mom.”

He once imagined a different future. He is a teenager with dreams. Employment. Stability. The ordinary dignity of contributing to his household. A simple life with shared meals, familiar arguments, the slow accumulation of years.

He did not anticipate becoming an example.

In the final hours, time takes on a different texture. Memory becomes intrusive. Childhood surfaces with disorienting clarity. The mind hangs between improbable hope and quiet comprehension. There may be a reprieve. Perhaps international pressure will intervene. Perhaps the sentence will be suspended. Hope flickers irrationally. But the machinery of execution is efficient. The last image is not of ideology. Not of slogans. It is of home.

And then, silence.

Executions function not only as punishment, but as communication. A message sent through prison walls into society: dissent has consequences. Protest has a cost. Silence is safer.

Within Iran’s Revolutionary Courts, outcomes in political cases are determined long before the hearing begins. Access to a lawyer is restricted. Trials may last minutes; in some cases, there are no trials. Charges such as “enmity against God” or “corruption on earth” are applied, enabling capital punishment under a broadly interpreted definition of dissent.

By the time the final call is made, the legal process has typically run its course.

What follows is administrative efficiency.

Hours later, families are notified. The burial conditions are controlled and restricted. Public mourning is not permitted. Grief itself becomes regulated.

The executions of political prisoners in Iran emerge from a judicial architecture that has long blurred the boundary between adjudication and enforcement.

Political cases are typically adjudicated in Revolutionary Courts, institutions established in the aftermath of the 1979 coup d’état to address actions perceived as threats to the state. Over time, their jurisdiction has significantly expanded. Proceedings are conducted behind closed doors. Defendants in national security cases, as defined by the regime, may not be allowed to consult their preferred attorney during the investigative stage, which is a crucial time when coerced confessions are frequently obtained.

Claims of forced confessions, brief trials, and a lack of evidentiary transparency have all been documented by human rights organizations on numerous occasions. The way charges like “enmity against God” (moharebeh) and “corruption on earth” (efsad fel-arz) are phrased leaves room for interpretation. These offenses are punishable by death under Iran’s Islamic Penal Code.

In politically sensitive cases, appeals are reviewed in minutes and without public scrutiny. The interval between sentencing and execution is usually brief, especially during nationwide protests.

The outcome is a system in which capital punishment transcends its role as a criminal penalty and instead operates as a deliberate instrument of state control and intimidation.

The right to a fair and public hearing, access to independent legal counsel, and the exclusion of evidence obtained under duress are guaranteed under international legal standards, notably those set out in the International Covenant on Civil and Political Rights, to which Iran is a member. International Law limits the use of capital punishment, where it has not been abolished, to the most serious crimes, understood to involve deliberate killing. Significant concerns arise regarding proportionality and due process when the death penalty is applied in cases related to protests. In such conditions, the legitimacy of the sentence itself is called into question, and fundamental legal protections are undermined.

Executions in this context serve a dual function: they eliminate the individual and communicate a warning to the broader public. Particularly in the aftermath of protest movements, they operate as instruments of deterrence, reinforcing the cost of dissent.

This is not merely a domestic judicial matter; it is a question of whether procedural form can substitute for substantive justice and whether the language of law can obscure the absence of its protections.

The cases differ in detail, but the structural concerns remain consistent: restricted legal representation, opaque trials, and the rapid advancement of capital sentences.

Time, in such cases, is measured not in months but in days, sometimes hours.

The international community has mechanisms at its disposal. Governments engaged in diplomatic relations with Tehran possess channels through which urgent appeals have been raised, yet these efforts have too often failed to elicit meaning response. The UN Special Rapporteur on the situation of human rights in Iran has repeatedly called for transparency and adherence to international fair trial standards, but such appeals lack effective means to hold authorities inside Iran accountable.

Public pressure matters. Diplomatic engagement matters. Clear and coordinated messaging matters. Silence, too, carries consequences.

In the context of war and ceasefire, the Islamic Republic of Iran has intensified its repressive measures, imprisoning and executing young individuals for the simple act of sharing images and videos with international media. The Internet blackout has severely restricted access to information about detainees and ordinary Iranians.

As the United States and Islamic Republic of Iran prepare to engage in more high-stakes talks in Islamabad, aimed at stabilizing a fragile ceasefire following weeks of conflict, concerns are intensifying that those at risk of execution and ordinary Iranians may face heightened risk under an increasingly vengeful policy of the regime.

For Iranians, the future remains uncertain and unsettling. Rather than offering reassurance, these negotiations are met with anxiety and distrust, as many fear that diplomatic engagement may come at the cost of further repression at home.

Amid pervasive fear and danger, the fate of millions of Iranians remains unknown.

The men and women awaiting execution today are not abstractions. They are sons and daughters who once ended a phone call with the same plea:

“Don’t tell Mom.”

The question now is not only what will happen inside prison walls, but also what will happen outside of them — in foreign ministries, in multilateral institutions, in the public conscience. Because once the sentence is carried out, there is no correction. What Iranians might face now is the aftermath of an unfinished war.

Maddie Ali is based in Iran. In addition to her academic work, she has been involved in civic activity in her hometown, including participating in and helping organize local protests alongside friends and family. Her name has been changed to protect her identity.

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Haftarat Shabbat Rosh Chodesh: All Who Mourn for Jerusalem

An aerial view of the Temple Mount in the Old City of Jerusalem. Photo: Wikimedia Commons.

This year, as Parshat Tazria-Metzora coincides with Shabbat Rosh Chodesh, and the weekly haftara gives way to the closing chapter of the Book of Isaiah, it is impossible to hear Yeshayahu’s stirring words of consolation this season without feeling their weight.

Almost three years have passed since the horrors of October 7th. We have lived through war fought on multiple fronts — in Gaza and Lebanon, Syria and Iran. Homes destroyed across the north, south, and center of Israel. Families cycling through bomb shelters and reserve duty. Non-stop shiva calls. And, as this haftara falls just before Yom Hazikaron, military cemeteries that have grown far too large.

Yeshayahu’s vision of comfort is addressed precisely to this kind of grief — and it places a profound and demanding condition on that comfort.

The prophet paints a future of joy and renewal: Jerusalem rebuilt, her streets once again filled with laughter and light. “Bring Jerusalem joy, exult in her, all of you who love her; celebrate her joy with her, all of you who mourned her” (Isaiah 66:10). The Gemara (Taanit 30b) reads this verse with care and draws out a powerful principle: Only those who have genuinely mourned for Jerusalem will merit sharing in her future joy. The invitation to rejoice in redemption is conditional upon having grieved.

This teaching about who truly “mourns for Jerusalem” carries urgent contemporary weight. A Pew Research Center study released last month found that American favorability toward Israel has dropped eight percentage points in a single year, with 60% of Americans now holding an unfavorable view. More troubling is the trend within the Jewish community: just last year, 73% of American Jewish respondents held a favorable view of Israel. That figure has fallen to 64% — a decline of nearly 10 points in 12 months. For those who love Zion, these are not merely political data points. They are a challenge to the very solidarity that Yeshayahu’s vision demands.

What lies behind this shift? Part of the answer is a well-funded, coordinated campaign to delegitimize the State of Israel and Zionism — visible in American higher education, in the media, and in political lobbying. This must be named and addressed.

But it would be a mistake to look only outward. We in Israel must honestly ask whether the policies and public statements of top Israeli officials have not made it easier to misrepresent Israel as a state unconcerned with minorities, insensitive to other faiths (including Jewish denominations which are not Orthodox), and willing to flatten Gaza and repopulate it with Jewish settlements. The obligation to protect the state is sacred; so too is the obligation to ensure that the vision of an independent, flourishing Jewish State remains one that Jews in Israel and the diaspora can embrace together.

“As a man is consoled by his mother, just so shall I comfort you, and in Jerusalem, you shall be consoled” (v. 13). Yeshayahu’s image of consolation is strikingly intimate — the warmth of a mother, the certainty of belonging. This comfort is not meant to be experienced alone. It is promised to a people that returns to Jerusalem together, whose grief has been communal and whose joy will be shared. Since October 7th, so many Jews worldwide have indeed mourned, prayed, donated, advocated, and made aliyah. That solidarity is real, and must not be taken for granted.

Generations ago, a visitor to the Kotel etched into its ancient stones a verse from this very haftara: “You shall look on, your heart rejoicing, while your bones grow vigorous, like grass, and the hand of the Lord becomes known to His servants” (v. 14). An anonymous hand carved those words of hope into the wall — a private prayer left for all who would come after. This person understood Yeshayahu’s meaning precisely: Our hope is not merely personal. The rejoicing, the vigorous renewal, the recognition of God’s hand in history — all of it belongs to all our people, as one.

As we approach Yom Hazikaron, mourning our fallen with aching hearts, may we recommit to the work of shared solidarity that Yeshayahu demands. May we grieve together, hold one another, and confront with honesty and courage whatever stands between us and the vision of Jerusalem restored. And may we all merit, as a nation, and not merely as individuals, to see that day of consolation soon.

Rabbi Dr. Kenneth Brander is President and Rosh Yeshiva, Ohr Torah Stone.

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