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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Why Walter Benjamin was all things to all people

Walter Benjamin’s life, to use the kind of metaphor he was so fond of, was not unlike the Parisian arcades, those covered retail passages that he loved so much.

He was born into a world with the finer things on display. He marveled at his mother’s jewelry, the cut-glass champagne glasses and carafe stoppers in the shape of animals and gnomes in their Berlin home. But his passage through life as an adult was seldom easy, and existed in tension with those glittering objects in their vitrines.

An omnivore par excellence, as a young man Benjamin announced his intent to be the “foremost critic of German literature,” but ended up spending much time translating works from French to German, musing on Marxist concepts and generally resisting any easy classification in ideology or literary genre.

“Adhering to any doctrine awakened in him some kind of allergy,” said Peter E. Gordon, the Amabel B. James Professor of History at Harvard. “I think it’s at those moments that his real originality shines through.”

Gordon’s illuminating new book for the Jewish Lives series, Walter Benjamin: The Pearl Diver, is a portrait of a thinker who couldn’t conform. In keeping with his subject’s unconventional spirit, and his unique sense of cyclical time in which tragedies repeat, Gordon begins at the end.

As Benjamin navigated the Pyrenees, escaping from Vichy France and into Spain, he took a lethal dose of morphine. Gordon winds back the clock from that moment, and ends the narrative right on the cusp of his journey through the mountains.

“I thought on Benjamin’s idea that history should not be written by the victors,” Gordon said in a phone interview. “And that means not permitting the fascists to have the last word, as if his death were the end of his influence.”

Indeed, one could say Benjamin’s death was only the beginning of the legacy.

I spoke with Gordon about Benjamin’s life, work and why he may not be an entirely appropriate fit for the Jewish Lives series. The following conversation has been edited for length and clarity.

PJ Grisar: You have a little uncertainty about whether Benjamin fits comfortably into a series like this. How does he fit the bill and in what ways do you think he might fall short of it? 

Peter E. Gordon: He escapes almost any traditional categories that are available to us. People have trouble figuring out, was he a critic primarily? Was he a philosopher? Was he a Marxist? Was he an historian? Moving away from academic disciplines, he exhibits the same resistance to being placed within any distinctive tradition. That’s one of the reasons why it’s so difficult to directly answer the question of whether he belongs to some kind of canon of Jewish thought or Jewish philosophy.

He’s always operating at the margins or just outside the boundaries of any settled doctrine or tradition. Bertolt Brecht couldn’t figure out if Benjamin was really a Marxist and had some suspicions that Benjamin’s Judaism was distorting his Marxist insights. And then on the other hand,  people like [Benjamin’s close friend, Kabbalist scholar] Gershom Scholem vigorously argued that Benjamin’s best insights were, in fact, ones that belong to Jewish tradition, but he warned Benjamin that he was distorting those Jewish insights because of his Marxism.

So Benjamin was being pulled and pushed in various directions by the people who were closest to him intellectually. But they all saw, I think, that he couldn’t easily be corralled fully within their fold.

It does seem like he did have a tendency, depending on who he’s associating with, to adopt some of those ideas. As you said, he buys into them to a point before making it his own. What do you think of that impulse?

There might be a temptation to see him almost as a chameleon who adapted to the interests of the friends who were near him, but he also frustrated those friends because of his own instincts, and some of those instincts he once described as nihilistic. There was a fierce debate over Benjamin’s legacy, going back to the first edition of his correspondence and writing, published cooperatively by Adorno and Scholem after Benjamin’s death. The more militant Marxists at the time were furious and felt that Scholem and Adorno had falsified Benjamin’s legacy and weren’t honoring its true Marxist credentials. I rather doubt it had true Marxist credentials.

One of the things I say at the end of the book is that there’s a key principle in Marxism that Benjamin’s own Jewish themes seem to contradict. Benjamin describes an intrusion into history from a place that comes from the outside, and he calls that the Messianic. Any moment in history could be the gateway through which the Messiah might enter. And Marxism has a commitment that whatever changes might occur in history, those changes emerge from the immanent contradictions in history itself, not from a place outside history.

So Benjamin’s allusion to a Messiah who enters into history through some kind of gate, as if from the outside, is very hard to square with Marxism. And so there you find him operating with what you could call a syncretism of Judaism and Marxism. But even those two might not be really sufficient to capture everything that’s going on. He was really fascinated by Christian theology as well.

I didn’t know that he struggled so much in his lifetime that he didn’t have a professorship. He had to scrape by to make a living. Because the way the book is structured, we leave him in the Pyrenees so we don’t really see his afterlife. How did he become a well-known thinker? Was it the efforts of Adorno and Arendt after he died? 

The peripatetic quality of his thinking, that it crossed so many boundaries has made him available for a great many people with different sorts of commitments, and also for the great community of humanists who share with him a sense of boundary-crossing in their disciplines. The rise of cultural studies in the Anglophone world since 1945 owes a great deal to Benjamin, and perhaps to Benjamin more than anyone else.

That practice of cultural studies is all about drawing the unlikely connection, say, between literature and economics, between history and theology and so forth. And that’s a risky but very original practice. Benjamin’s one of the great avatars for people who wish to pursue that practice. His study of the Parisian arcades is maybe the best example of that, because he’s trying to figure out, how does 19th century Paris contain all of these conflicting energies that are evident in architecture, like the passage itself, but also in its social movements, and in its poetry and he tries to bring all these together in what he called constellations of culture and society.

I saw your recent piece in the New York Review of Books, writing about historical analogies and how it’s an imperative to invoke the memory of Jewish persecution when discussing ICE raids or Gaza. Because Benjamin was a refugee, and he insisted that historical crises recurred as a rule, I’m wondering if he was on your mind when you were writing that?

I’ve been very close to immigrants in my life. My own family were immigrants and refugees to the United States from Nazi Germany on one side and from pogroms on the other side. That experience is always very much on my mind. I would hope it would be on everybody’s mind, regardless of identity or history.

Benjamin says “the amazement that things like this are still happening is not philosophical.” And I very much agree with that. I know no polity is blessed with immunity from the worst things. Benjamin himself was a victim of fascism. He died in a moment of despair, thinking that there was no way for him to survive, and taking his own life which he thought was better than the alternative. Tragically, he was mistaken, but it was an entirely plausible inference, given the situation that he saw around him.

And the U.S. at the time beckoned as a refuge for many people fleeing fascism, whether on account of their ethno-religious origins or their politics. Unfortunately, it doesn’t look like we’re that country anymore.

The post Why Walter Benjamin was all things to all people appeared first on The Forward.

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Benjamin Disraeli once saved Britain’s monarchy — the current one may be beyond repair

How ironic that the crisis confronting the British monarchy, sparked by the former Prince Andrew’s ties to Jeffrey Epstein, has occurred on the 145th anniversary of the death of the man in part responsible for reinventing that same institution: Benjamin Disraeli.
In fact, not only did Disraeli transform the monarchy, but as the first (and last) Jew to serve as Britain’s prime minister, he also transformed his religious background from a political liability into a political plus. And he accomplished both one and the other by bringing “poetry, romance, and chivalry” into the life of the person who uttered those words, Queen Victoria. So much so that, upon his death in 1881, she confessed, “I have lost so many dear and valued friends, but none whose loss will be more keenly felt.”

Not a bad send-off for a commoner whose family’s religion still prevented them from holding political office or attending Oxford or Cambridge up until the second half of the century.

This was the reason why the young Disraeli was baptized in the Church of England. His father, a prominent literary scribbler, thought this would ease his son’s way in society. Little did he know how far and fast this would happen.

Starting in his early twenties, Disraeli began to write wildly romantic (and self-promoting) novels, several of which star a brilliant and, predictably, mysterious hero named Sidonia, who prides himself, as did his (possibly mistakenly) creator, on his Sephardic ancestry. Disraeli uses Sidonia to turn the era’s racial prejudices inside out, having him wax on the brilliance of his race’s civilization while the ancestors of the British aristocracy were still mucking about as “Baltic pirates” and “tattooed savages.”

Similarly, when the Irish politician Daniel O’Connell made an antisemitic slur against the twenty-something Disraeli, the latter — in a fashion worthy of Sidonia — declared “Yes, I am a Jew. And when the ancestors of the right honorable gentlemen were brutal savages in an unknown island, mine were priests in the temple of Solomon.” He then challenged O’Connell to a duel, which was happily quashed by the police.

With the same alchemical genius that transmuted the alleged dross of Jewishness into the gold of racial superiority, Disraeli launched his political career, making his way to become leader, rather remarkably, of the Tory conservatives rather than the liberal Whigs. He persuaded his party’s mostly well-born and dull-witted members to embrace both political reform — the Torys pushed through the Second Reform Bill of 1867, which dramatically extended voting rights — and progressive social and economic reforms during his second term as prime minister.

But Disraeli’s most remarkable achievement was not a matter of political or social reform but of monarchical reinvention. It was, quite literally, spectacular and starred the woman now known as the “widow of Windsor.” Following the premature death of her beloved Prince Albert, the stricken Victoria withdrew from public life and turned inward. Grieving and always garbed in black, she ignored her ceremonial duties, often seeking refuge in distant Scotland at her Balmoral estate.

In an echo of the British Crown’s current crisis, republican voices in Parliament began to question the immense sums spent on the monarchy while those on the street began to ridicule the queen. On a sign pinned to the gate at Buckingham Palace, one wag had written: “These premises to be let or sold, the late occupant having retired from business.” For the British public, it felt increasingly as if they were paying a lifelong subscription to a show that had permanently closed.

As a result, when Disraeli reached “the top of the greasy pole” upon becoming prime minister in 1868, his overriding concern was to cultivate his ties with the sovereign. As he confided to the poet Mathew Arnold, “everyone likes flattery; and when you come to royalty you should lay it on with a trowel.”

The newly arrived prime minister was as good as his word. As he wrote in his first message to the queen, “Mr. Disraeli with his humble duty to Your Majesty. He ventures to express his sense of Your Majesty’s most gracious kindness to him and of the high honour which Your Majesty has been graciously pleased to confer on him. He can offer only devotion.”

Swept off her feet by such declarations of devotion, Victoria described her new prime minister as “her kind, good, considerate friend.” She allowed her friend unprecedented privileges, such as front row seats for him and his wife for the wedding of the Prince of Wales, and even more shockingly, the permission to sit during their frequent private audiences, though he insisted on standing.

Disraeli continued to lay it on thick over the course of their relationship. “If your Majesty is ill,” he wrote in the third person during a political crisis, “he is sure he will himself break down. All, really, depends upon your Majesty.”

“He lives for Her,” he continued, “works only for Her, and without Her all is lost.”

Okay, even “thick” fails to describe Disraeli’s flattery. But here is the vital point: his conversations and correspondence with Victoria, while over-the-top, were also sincere. He was impressed by her character and her capacity to represent the nation. The future of Great Britain, he believed, depended on a vibrant and visible monarchy, one in which Victoria would of course play the starring role.

Deeply moved by Disraeli’s attention, the queen was drawn out of her shell of mourning. “After the long gloom of her bereavement,” Lytton Strachey wrote in his biography of Victoria, “she expanded to the rays of Disraeli’s devotion like a flower in the sun.” Gradually, this expansion was not just private and emotional, but also political and ceremonial.

In fact, Disraeli did not distinguish between the two. The imperial and spectacle were one and the same. In 1876, this conviction led him, with the Queen’s delighted complicity, to push a bill through Parliament that bestowed upon Victoria the title of Empress of India. Rather than pause her ceremonial ambitions in the years following Disraeli’s death, Victoria doubled down on her mentor’s playbook. She orchestrated her Golden Jubilee in 1887 and then years later, her Diamond Jubilee.

With these earlier spectacles in mind, Victoria’s great-great-granddaughter continued the tradition, with stunning success, not just with the first two jubilees, but adding, shortly before her death, the Platinum Jubilee in 2022. And yet, that triumph was soon followed by Elizabeth’s death and the diminishment if not death of the monarchy, in part thanks to Andrew’s abhorrent antics.

“A man’s fate,” Disraeli once remarked, “is his own temper.” But now, the fate of the very monarchy Disraeli helped build hangs in the balance — a turn of events that perhaps even he could not solve.

 

The post Benjamin Disraeli once saved Britain’s monarchy — the current one may be beyond repair appeared first on The Forward.

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Israeli bobsled squad is disqualified from Olympics after trying to swap in Druze teammate

(JTA) — The Israeli bobsled team’s historic journey to the 2026 Winter Olympics ended in anything but storybook fashion on Sunday, as Israel’s own Olympic committee withdrew it from competition after learning that the team had lied about a member’s health.

The withdrawal meant that Israel did not compete in the four-man race on Sunday, the final day of competition in Milan and Cortina.

After finishing the first two heats of the four-man bobsled race as the slowest team, Israel planned to swap out Uri Zisman for team alternate Ward Farwasy, who would have become Israel’s first-ever Druze Olympian had he taken the ice.

But bobsled substitutions are only permitted in the event of an athlete’s injury or illness, so Zisman had agreed to lie and tell officials he was sick. He had reportedly obtained a medical certification for the false story.

In a statement, Israel’s Olympic committee said it had learned of the team’s plan to substitute in Farwasy “in an improper manner that does not meet the standards expected of Olympic athletes and is not in line with Olympic values,” and chose to withdraw the team from the race.

“The Olympic Committee of Israel views any deviation from the Olympic values as unacceptable and cannot accept inappropriate behavior,” the statement said. “It should be emphasized that, up to this point, the participation of the bobsleigh delegation has taken place in the spirit of sport and without any violations by the athletes.”

David Greaves, the president of the Israeli Bobsleigh and Skeleton Federation, told the Times of Israel that he was “deeply disappointed in the actions of the team.”

AJ Edelman, the team’s captain and main driver of its existence, took responsibility for the scheme.

“I apologize profusely for the disappointment,” Edelman posted on X. “But I will always remain proud that the team looked at their Druze brother, who had earned his place on the team, and unanimously said ‘we want this for you.’ I signed off on it and I take responsibility.”

Later, fending off criticism that he had compromised the very Olympic program he had sought to build up, Edelman appeared to blame Zisman’s mother for calling foul on the switch and said he did not regret it.

“I make no apologies for the decision. At all. The switch is not only common in our sport, we did it believing it was good for the country and to honor our teammate. We thought we were putting country first,” he wrote. “The end effect was not intended but I am proud of the team’s consensus in that moment. It was only an issue because the mother of the athlete replaced was upset it was her child, not another athlete. The decision itself was not in question and I remain okay with it.”

The disqualification ignited criticism of the team from both pro-Israel sports fans and those who had protested Israel’s inclusion in the Olympics in the first place. Edelman and Menachem Chen’s last-place finish in the two-man bobsled event last week was overshadowed by a Swiss broadcaster’s criticism of Israel and Edelman during the race. The broadcaster later removed the clip from its website.

On Saturday, Italy’s public broadcaster apologized for a commentator’s off-camera remark calling to “avoid” the Israeli team. The network’s director issued an apology for what he said was an “unacceptable expression that in no way represents the values of public service broadcasting or of RAI Sport.”

The controversies came after the bobsled team’s apartment was broken into while it trained in the Czech Republic. Israel was competing in Olympic bobsled for the first time, in what Edelman and some fans dubbed “Shul Runnings,” a reference to the Jamaican bobsled team’s similarly improbable run in 1988.

The post Israeli bobsled squad is disqualified from Olympics after trying to swap in Druze teammate appeared first on The Forward.

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