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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Contributor to Drop Site News Says Israelis Should ‘Be Removed From Our Planet’
Abubaker Abed reporting from Gaza. Photo: Screenshot
Abubaker Abed, a self-described Palestinian journalist and contributor to the far-left news outlet Drop Site News, has come under intense scrutiny following the circulation of social media posts in which he called for the “wiping out” of Israel and said that Israelis “mustn’t feel safe.”
The remarks, which quickly spread across multiple online platforms, have prompted widespread condemnation and renewed skepticism over the credibility and coverage of Drop Site News, a controversial publication fiercely critical of Israel and US foreign policy in the Middle East.
“Wiping out Israel off the planet is not enough revenge. Israelis mustn’t feel safe anymore. Haunt them and go after them where they go. These terrorist parasites must be removed from our planet,” Abed posted on an Instagram story.
Drop Site co-founder Ryan Grim responded to the incident by clarifying that Abed’s comments do not reflect the editorial position or institutional stance of his publication. Grim, a far-left investigative reporter who has repeatedly accused Israel of committing “genocide” in Gaza, did not condemn the statements by Abed.
“We also are never going to police the language of anyone who survived a genocide,” Grim posted on X.
Abed, a social media influencer from Gaza who evacuated to Ireland during the Israel-Hamas war, has previously suggested that attacks on Jewish institutions might be justified if they signal support for Israel.
Following the recent attack on the Temple Beth Israel Synagogue in Michigan, Abed resurfaced a photo from the synagogue featuring an Israel soldier. Abed wrote that the attempted mass casualty event was justified because the assailant defended himself.
“A person is not criminally responsible if they act reasonably to defend themselves against an imminent and unlawful use of force,” Abed wrote in a since-deleted post on X. “Israel murdered his relatives and is illegally bombing and invading his country.”
The FBI said last week that the attack on the largest Jewish temple in Michigan was an “act of terrorism” inspired by Hezbollah, the Iran-backed Lebanese terrorist group committed to Israel’s destruction.
Drop Site, a new media organization which debuted in July 2024, has found itself under immense criticism over its coverage of the Israeli-Palestinian conflict and the broader Middle East. The outlet has consistently characterized Israel as a “genocidal” aggressor stoking chaos and violence throughout the region.
Meanwhile, Drop Site depicts internationally recognized terrorist groups such as Hamas, Hezbollah, and the Houthis in a far more favorable light. Drop Site lead reporter Jeremy Scahill routinely refers to Hamas as “the resistance” and has given softball interviews to Hamas leaders.
Drop Site has also defended the Iranian regime from accusations of terrorism, asserting that Tehran’s goals “center on national sovereignty.” The site contends that Iran has “sought to project influence regionally through allied governments and forces (Hezbollah, Hamas, Houthi, Iraqi Militants, etc.) what’s often called the ‘Axis of Resistance.’”
Some observers have raised alarm bells over the outlet’s growing popularity among establishment mainstream liberals. Ben Rhodes, a former Obama administration official and co-host of the popular “Pod Save America” podcast, has praised the outlet on his social media profile and confirmed he is a subscriber.
Drop Site’s expanding influence does not seem to be confined to left-wing or liberal ideological circles. Right-wing media personality Mike Cernovich contended on X that young conservatives are increasingly reading Drop Site “for Israel news.” Joe Kent, the former director of the US National Counterterrorism Center, over the weekend reposted a Drop Site article pushing Iranian regime propaganda falsely claiming the US was actually trying to kill a downed American airman — just hours before he was dramatically rescued.
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Frankfurt cinema declines to participate in Jewish film festival, spurring backlash
(JTA) — A Frankfurt cinema’s decision not to participate in the local Jewish film festival is spurring allegations of antisemitism, even as its manager says the move was financial.
The Jewish Community of Frankfurt announced last week that the Astor Film Lounge did not wish to host movies during Jewish Film Days this year. The cinema, it said, had cited its workers’ reluctance to staff movies that are part of the biennial festival, as well as concerns about the security required to host Jewish events.
“The decision unequivocally signifies that Jewish life, Jewish people, and a Jewish media presence are no longer welcome at the Astor Film Lounge,” the community said in a statement.
“This line of reasoning is not only disappointing, but sends a devastating societal signal: If Jewish life and Jewish presence are suppressed out of fear of potential reactions, then this effectively amounts to a capitulation to antisemitic pressure,” the statement continued. “The fact that Jewish life can only take place under police protection is already shameful. That this necessity for police protection is now being used as a pretext to completely prevent Jewish events is a scandal.”
But the cinema’s managing director, Tom Flebbe, contested the Jewish Community of Frankfurt’s interpretation of events. In a statement cited in a leading local newspaper, he said the theater had withdrawn this year for economic reasons, as only 40 to 50 guests had come to screenings last year.
Flebbe said a lower-level manager had made unauthorized and inaccurate remarks about security concerns.
“Economic viability is a legitimate and necessary basis for business decisions — regardless of the thematic context of an event,” Flebbe said, adding that other joint projects with the Jewish community will continue as planned.
“The ASTOR Film Lounge MyZeil views Jewish life as a natural and welcome part of this society,” the statement concluded. “The decision against participating in the 2026 Jewish Film Days is not against Jewish people, Jewish culture, or Jewish presence. It is the result of a careful consideration of economic factors. We regret that our reasoning has been interpreted in this way and stand by our decision.”
During the 2024 festival, a half-dozen venues hosted screenings as part of Jewish Film Days. The Astor Film Lounge hosted one screening, of the film “March ’68,” a love story set during the Polish government’s antisemitic campaign following Israel’s Six-Day War.
Film festivals have emerged as a frontier for tensions over Israel and antisemitism. Germany’s largest film festival, the Berlinale, was roiled by tensions this year as its jury head fended off calls to criticize Israel. A major Toronto film festival, meanwhile, ruffled feathers last year by first canceling and then screening a documentary about the Oct. 7 attack on Israel. And a Jewish film festival was canceled in Malmo, Sweden, last year because too few cinemas would agree to show movies for it.
Flebbe’s explanation for why Astor Film Lounge would not participate in this year’s Jewish Film Days did not satisfy everyone who heard it. The Berlin-based German-Jewish Values Initiative, a non-partisan think tank, in an open letter called the economic justification a “mere pretext.”
“To the best of our knowledge, the Jewish Community of Frankfurt was prepared to guarantee a minimum revenue” for the film festival, the letter said. By apparently giving in to “threats and antisemitic pressure,” it added, the cinema has capitulated “to the very forces seeking to drive Jews out of the public sphere.”
The post Frankfurt cinema declines to participate in Jewish film festival, spurring backlash appeared first on The Forward.
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Israeli, Serbian leaders denounce antisemitic statements at Belgrade protest
(JTA) — Israeli and Serbian officials are denouncing antisemitic comments made by demonstrators during a clash between Serbian students and police at a protest last week.
“Death to Vučić and all the Jews around him,” one protester said in a televised interview, referring to Serbian President Aleksandar Vučić. “Long live Serbia.”
The protest last Tuesday marked the latest flashpoint in a series of anti-government protests that have erupted across the country over the past year after 16 people died in an accident at a railway station in November 2024. Hundreds of students participated in the protest, which came as Serbian police searched the offices of the University of Belgrade as part of an investigation into the death of a female student. The school’s leadership claimed that the investigation was an “attack on the university” for its support for the student-led protest movement.
Serbia and Israel first established diplomatic relations in 1948, and Vučić told the Jerusalem Post last year that the country “will always appreciate, respect, and like the Jewish people and Israel.”
Nemanja Starović, the Serbian minister of European integration and the chair of Serbia’s delegation to the International Holocaust Remembrance Alliance, called on the protest leaders to “unambiguously condemn these antisemitic incidents and to immediately remove all antisemitic messages and slogans from university premises.”
“On multiple occasions over the past months, we have warned about the widespread antisemitic ideology within the so-called blockade movement at universities in Serbia,” Starović wrote in a post on X. “Ignoring this dangerous threat has allowed it to escalate into open calls for murder, which now appear as a logical and inevitable outcome.”
The Israeli Foreign Ministry condemned the demonstrator’s comments in a post on X.
“Israel strongly condemns the reprehensible antisemitic calls made yesterday in Belgrade,” the post read. “Israel appreciates the Serbian government’s immediate condemnation of these calls and its firm and consistent stance in the fight against antisemitism.”
Efraim Zuroff, the director of the Israel Office and Eastern European Affairs for the Simon Wiesenthal Center in Jerusalem, also condemned the antisemitic rhetoric in a Times of Israel op-ed.
“One gets the impression that this is a politically motivated to harm President Aleksandar Vučić, who has close ties with the State of Israel, key Jewish organizations such as AIPAC and the Serbian Jewish community,” Zuroff wrote. “That is completely unacceptable! If these things are not stopped, they will end up in dangerous violence, and therefore cannot be ignored.”
The controversy over the protest comes as antisemitism has surged in Europe in recent years. Last September, Serbia arrested 11 individuals accused of perpetrating hate-motivated acts in France and Germany, including throwing green paint on the Holocaust Museum, several synagogues and a Jewish restaurant in Paris.
The post Israeli, Serbian leaders denounce antisemitic statements at Belgrade protest appeared first on The Forward.