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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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White House Releases New National Security Strategy Indicating Renewed Focus on Western Hemisphere
US President Donald Trump speaks at the White House in Washington, DC, US, Sept. 25, 2025. Photo: REUTERS/Kevin Lamarque
The White House late on Thursday night released its new “National Security Strategy,” indicating a sharp pivot of the nation’s strategic focus toward the Western Hemisphere while recalibrating US engagement with Europe, the Middle East, and Asia.
The 33-page document only mentions Israel and the Middle East briefly, instead focusing closer to home.
“After years of neglect, the United States will reassert and enforce the Monroe Doctrine to restore American preeminence in the Western Hemisphere, and to protect our homeland and our access to key geographies throughout the region,” the strategy states. “We will deny non-Hemispheric competitors the ability to position forces or other threatening capabilities, or to own or control strategically vital assets, in our Hemisphere. This ‘Trump Corollary’ to the Monroe Doctrine is a common-sense and potent restoration of American power and priorities, consistent with American security interests.”
The strategy adds that the Trump administration wants “to ensure that the Western Hemisphere remains reasonably stable and well-governed enough to prevent and discourage mass migration to the
United States; we want a Hemisphere whose governments cooperate with us against narco-terrorists, cartels, and other transnational criminal organizations; we want a Hemisphere that remains free of hostile foreign incursion or ownership of key assets, and that supports critical supply chains; and we want to ensure our continued access to key strategic locations.”
Publication of the strategy came just after the results of a major new defense survey showed that the American public still overwhelmingly supports active US global leadership and robust military strength.
The White House argues in its strategy that more local challenges represent the most urgent threats to US sovereignty and domestic stability. At the same time, the document downplays the view that deep involvement in conflicts abroad advances US interests. While it reaffirms the importance of alliances and deterrence commitments, it rejects the role of Washington as “global policeman,” instead prioritizing a stronger homeland, resilient supply chains, and revitalized domestic industrial capacity. The strategy also calls for major investment in missile-defense capabilities, including a nationwide system sometimes referred to as a “Golden Dome for America,” echoing Israel’s longstanding layered defense architecture.
The White House’s strategy coincides with the release of data from the newly published Reagan National Defense Survey, which finds Americans more supportive of engagement and global leadership than many pundits have suggested. According to the findings, 64 percent of Americans want the US to be more engaged in world affairs, not less, and 87 percent believe maintaining the strongest military in the world is essential. Meanwhile, 71 percent of Americans say global peace is most likely when the US holds clear military superiority. The data also shows strong majorities support defending key allies if attacked, while 68 percent back building a national missile-defense system, reflecting rising concern about long-range threats.
For Israel and the Middle East, the White House strategy signals a recalibrated emphasis on preventing Iran from acquiring a nuclear weapon, securing vital maritime chokepoints, and supporting Israel’s long-term security, including cooperation on advanced defense technologies.
Public support for the Jewish state remains strong, though there are indications of waning. Sixty-six percent of Americans view Israel as an ally, a decrease from 72 percent the year prior, according to the Reagan survey.
The survey indicates that 60 percent of Americans approved of the June 2025 US airstrike targeting Iranian nuclear infrastructure, though partisan divides remain prevalent. Enhanced pressure on Tehran, including sanctions and cyber measures, garner even broader bipartisan support.
Experts indicate that for Israel, a long-standing partner deeply affected by US posture in both Europe and the Middle East, the strategy’s emphasis on missile defense, deterrence, and countering Iranian ambitions will be particularly reassuring. However, some analysts argue that the strategy’s overall de-emphasis on the Middle East and apparent desire to be less engaged outside the Western Hemisphere could prove problematic for the Jewish state.
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Hamas Braces for Israeli Operations Abroad, Continued Clan Opposition in Gaza
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
Hamas is increasingly preparing for what it sees as an imminent Israeli attempt to assassinate senior leaders abroad, urging members to tighten personal security as the group simultaneously works to consolidate its weakened position in Gaza and reassert control over the enclave.
According to the Arabic newspaper Asharq Al-Awsat, Hamas officials reported rising concern over additional Israeli strikes on the Palestinian terrorist group’s top echelon abroad in the wake of last week’s killing of Hezbollah commander Haitham Tabtabai and September’s operation in Qatar targeting Hamas’s senior leadership.
Despite US “reassurance messages” to several parties — including mediators in Turkey, Qatar, and Egypt — that further strikes on senior Hamas members abroad would not be repeated, the group’s leadership says it “does not trust Israel.”
“There are expectations of a new assassination attempt with the Israeli government’s efforts to obstruct the second phase of the ceasefire agreement and its claim that the movement has no intention of advancing toward a deal,” the Palestinian terrorist group said.
Hamas members reportedly received new instructions requiring all fixed meetings at a single location to be canceled, with leaders instead holding irregular gatherings at rotating sites.
Meanwhile, the head of an armed Palestinian faction opposing Hamas in Gaza died on Thursday while mediating an internal dispute between families and groups within the militia, dealing a setback to Israeli efforts to support Gazan clans against the ruling Islamist group.
Yasser Abu Shabab, a Bedouin tribal leader based in Israeli-held Rafah in southern Gaza, had led one of the most prominent of several small anti-Hamas groups that emerged in the enclave during the war that began more than two years ago.
Following the incident, Hamas said in a statement that the fate of anyone who “betrayed their people and homeland and agreed to be an instrument in the hands of the occupation [Israel]” was inevitable, accusing Abu Shabab of “criminal acts” that amounted to a “flagrant deviation from national and social consensus.”
Abu Shabab’s death would be a boost to Hamas, which has branded him a collaborator and ordered its fighters to kill or capture him.
“The occupation that could not protect its own agents will be unable to protect any of its collaborators, and anyone who undermines the security of their people and serves their enemy is destined to fall into the dustbin of history, losing all respect and standing in society,” the terrorist group said in its statement.
Gaza’s Popular Forces confirmed that its leader died of a gunshot wound as he intervened in a family quarrel, and dismissed as “misleading” reports that Hamas was behind Abu Shabab’s killing.
Ghassan al-Dahini, who could assume leadership of the group following the incident, pledged to continue Abu Shabab’s project and resist Hamas by establishing an alternative to the terrorist group’s rule.
“With God’s help, and following my brother Yasser’s plan, we will return as we were — more determined and stronger,” al-Dahini said in a statement, according to Hebrew media. “We will keep fighting with every last ounce of strength until every final terrorist is gone.”
“Today, Hamas will see its true face — the one the world should have recognized long ago. We will restore hope to all Palestinians, to all free people, to the oppressed, and to everyone who believes in peace,” he continued.
Rafah has been the scene of some of the worst violence during the ceasefire, with residents reporting gunbattles on Wednesday that left four Israeli soldiers wounded. On Thursday, the Israeli military said its forces killed about 40 Hamas fighters trapped in tunnels beneath the city.
Shortly after the US-backed ceasefire to halt fighting in Gaza took effect in October, Hamas moved to reassert control over the war-torn enclave and consolidate its weakened position by targeting Palestinians who it labeled as “lawbreakers and collaborators with Israel.”
Since then, Hamas’s brutal crackdown has escalated dramatically, sparking widespread clashes and violence as the group moves to seize weapons and eliminate any opposition.
Social media videos widely circulated online show Hamas members brutally beating Palestinians and carrying out public executions of alleged collaborators and rival militia members.
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Palestinian Official Calls Drop Site News Founder an ‘Apologist’ for Hamas, Ex-Obama Aides Say They ‘Love’ the Site
Abdal Karim Ewaida, the Palestinian ambassador to Côte d’Ivoire, in October 2023. Photo: Screenshot
A Palestinian diplomat accused a popular new anti-Israel website of running cover and acting as an apologist for Hamas.
Abdal Karim Ewaida, the Palestinian ambassador to Côte d’Ivoire, posted on social media about Drop Site News on Tuesday, after the website reported that the Palestinian Authority was planning to ban Hamas and other terrorist factions from running in future elections.
“Pro-resistance parties and armed resistance remains one of the single most popular points in [Palestinian] public polling,” said Jeremy Scahill, founder of Drop Site News. “The Palestinian Authority is saying, ‘You are not allowed to run for public office anymore.’ And when you look at what the defense of this is on the part of the Palestinian Authority, it is a pathetic defense.”
In response, Ewaida lambasted Scahill in a social media post.
“As for Jeremy Scahill — a journalist who transitions between outlets, perhaps pursuing higher remuneration — he consistently excuses Hamas and [Yahya] Sinwar’s purported interest in reconciliation solely to vilify the Palestinian National Authority and President Mahmoud Abbas. It is astounding,” the Palestinian official wrote.
Sinwar, who was killed by Israeli forces last year, was the leader of Hamas and mastermind of the Palestinian terrorist group’s Oct. 7, 2023, invasion of and massacre across southern Israel.
“He acts as a fervent apologist for Hamas and jihadist elements,” Ewaida continued, referring to Scahill, “even to the point of rationalizing [Israeli Prime Minister Benjamin] Netanyahu’s claims of financially bolstering Hamas as being in Israel’s interest, while attempting to spin it as favorable to Hamas itself. He seems to believe he can speak with impunity.”
Ewaida went on to castigate Drop Site News in general, saying that the “platform’s credibility is deeply compromised. We are acutely aware of its sources of funding and underlying motives. The day will come when your malicious objectives and relentless advocacy for Hamas — now apparent to all — will be fully exposed, leaving little doubt about your benefactors.”
Let me be clear from the outset: I represent the State of Palestine as its ambassador, not the Palestinian Authority as an envoy—a distinction that stands regardless of opinion.
Secondly, your platform’s credibility is deeply compromised. We are acutely aware of its sources of… https://t.co/E6Ym43wWL0
— Ambassadeur Abdal Karim Ewaida (@KarimEwaida) December 3, 2025
One day after Ewaida’s post, the hosts of the influential progressive podcast “Pod Save America” — all one-time aides to former US President Barack Obama — mentioned Drop Site News, saying “we love you guys” and “we are readers.”
The two hosts that were part of that conversation, Ben Rhodes and Tommy Vietor, served as speechwriter and spokesman, respectively, for Obama in the White House, focusing on national security issues.
In a follow-up to the episode, the Drop Site News posted on its X account “Pod Save the World = confirmed Drop Site readers,” and Rhodes responded, “yes readers.”
Good correction! And yes readers.
— Ben Rhodes (@brhodes) December 3, 2025
Many former Obama staffers have become vocally critical of Israel in recent years, especially amid the war in Gaza. However, Rhodes’s views on Israel were particularly critical at the time they were serving in government as well, so much so that during the Obama administration, he earned himself the nickname “Hamas” in the White House. The nickname was coined by Obama’s chief of staff, Rahm Emanuel, as Rhodes revealed in his memoir, The World as It Is.