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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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A Historic Moment, and the Covenant Ahead
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
Over the last few weeks, something truly historic happened in Israel, and many may have missed it.
It had nothing to do with Iran or coalition politics. Instead, it touched the heart of the most sacred contract the Jewish state makes with its citizens: how it treats the families of those who gave their lives for its existence.
The Knesset has passed a series of long overdue legislative amendments that together mark the most significant expansion of support for bereaved IDF families in decades.
One of these reforms ends a painful injustice toward IDF widows and widowers. Survivor pensions will no longer be revoked upon remarriage or reduced through arbitrary caps and exclusions that punished bereaved spouses for trying to rebuild their lives.
The financial impact will be significant, and for many families, life changing. But the moral statement is even greater. Israel has affirmed that love, partnership, and hope should never come at the cost of security for those left behind.
To grasp the weight of this moment, we must look back more than fifty years, to the aftermath of the Yom Kippur War. Thousands of young widows navigated loss in a traumatized nation.
The widow of a fallen soldier was treated with reverence. The actual widow was not.
Many were discouraged, implicitly and explicitly, from remarrying or moving forward. Too often, widows were forced to choose between emotional healing and economic survival.
That injustice helped give rise to the IDF Widows and Orphans Organization, created to ensure that bereaved families would not be forgotten once war faded from public view.
Today, Israel faces such a moment again. Since October 7, more than 900 service members have been killed, leaving over 350 new widows and nearly 900 children, 250 of them under the age of five.
This new legislative package represents a break from the past. It signals that Israel will not ask this generation to carry grief quietly, or to sacrifice a second time in order to survive.
As if this were not historic enough, a second legislative reform passed alongside it is even more financially significant than the remarriage provision alone. This legislation expands not only moral recognition, but the actual material support that bereaved families will receive for decades. Adult orphans are formally recognized for the first time well into adulthood, unlocking monthly payments across age brackets that were previously invisible in law. Widows receive compensation reflecting real loss of earning capacity rather than symbolic recognition. Housing grants are expanded and decoupled from outdated marital conditions. Education, rehabilitation, fertility treatment, childcare, and emotional support are addressed as integrated needs rather than fragmented entitlements.
This is not incremental policy tinkering. It is a billion-shekel commitment that will translate into far more direct aid, far more stability, and far more dignity for thousands of families whose lives were irreversibly altered in service of the country. It corrects injustices that accumulated quietly over generations, often borne by adult orphans who were expected to stand on their own simply because time had passed.
And yet, even as we recognize the significance of this moment, we must acknowledge what remains unfinished. Significant groups, including adult orphans from earlier wars, still stand outside formal frameworks of support. Their loss did not change. Only the calendar did.
History is not only made on battlefields or in war rooms. Sometimes it is made quietly, in committee hearings and plenary votes, when a nation decides what it owes to those who paid the highest price.
Last week, Israel made history, not only by passing laws, but by reaffirming its covenant with the families of the fallen. Now it must complete that covenant, until no widow, no widower, and no orphan is ever left behind.
The author is the Executive Director of IDF Widows and Orphans USA.
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UpScrolled: The New Social Media App for Haters and Antisemites
Henri Philipe Pétain meeting Nazi Germany Chancellor in Montoire, just months after signing an armistice agreement that surrendered more than half of France’s territory to the Nazis. Photo: Wikimedia Commons.
There’s a new app on the market that’s promising users a social media experience like none other: a user experience that doesn’t include shadow bans, censorship, or deceptive algorithms. A social media app where you can feel free to say what you want without fear on a litany of topics.
So, naturally, it has become a cesspool of antisemitism, anti-Zionism, racism, and conspiracy theories.
This new app is called “UpScrolled” and became one of the top downloaded apps in the United States, the United Kingdom, and Australia in the last week of January 2026.
Let’s take an in-depth look at the origins of UpScrolled, what it claims to do, and its development since becoming one of the fastest-growing social media platforms of 2026.
What is UpScrolled?
UpScrolled is the brainchild of Palestinian-Jordanian-Australian developer Issam Hijazi, who has a background in working for top tech companies.
According to Hijazi, he had the idea to develop a new social media app after allegedly noticing that certain pro-Palestinian posts were being shadow-banned and censored on social media.
Two of UpScrolled’s key partners are Tech For Palestine and Watermelon Pictures, organizations that are at the forefront of crafting the pro-Palestinian/anti-Israel narrative online.
Tech For Palestine was one of the groups associated with the mass editing of Israel-related entries on Wikipedia, spreading misinformation and passing it off as established fact. Watermelon Pictures is a film production and distribution company that focuses on spreading Palestinian-related content online and in theaters. It has been involved in such films as The Voice of Hind Rajab, All That’s Left of You, and Palestine 36.
Oscar-nominated The Voice of Hind Rajab uses real audio from a child’s final pleas — raw, devastating truth.
But it dramatizes the rest, blurring fact and fiction, and leaving out context. Viewers stop watching a story, and believe they’re seeing the truth. Moral judgments are… pic.twitter.com/udzCbxy6vA
— HonestReporting (@HonestReporting) January 25, 2026
UpScrolled was launched in June 2025 but only really took off in January 2026, largely thanks to the acquisition of a majority stake in the TikTok video app by an American venture.
Some users became annoyed with TikTok due to lags and other issues that developed soon after the ownership change, while others alleged that the word “Epstein” was being erased from direct messages, alleging a possible censorship issue with the app’s new owners.
Anti-Israel/pro-Palestinian activists noted that one of TikTok’s new major stakeholders was Larry Ellison, a pro-Israel businessman, and claimed that he would clamp down on pro-Palestinian speech on the app.
The combination of technical issues, claims about censorship, and baseless allegations of TikTok silencing pro-Palestinian voices led to the rise of social media users downloading UpScrolled. Its rapid growth was a result of the pro-Palestinian nature of the app’s development as well as the attractiveness of what it claims to stand for: No censorship and no outside interests influencing what users see on the app.
All of the worst people you know are flocking to the new anti-American propaganda platform UpScrolled.
Odds it turns into a psychosis-inducing echo chamber for terror-supporting lunatics seem pretty high. https://t.co/xVfpTL2Nhb pic.twitter.com/B3XWQoTLnF
— Israel War Room (@IsraelWarRoom) January 26, 2026
What Issam Hijazi and fans of the new app claim sets UpScrolled apart from other social media platforms is no censorship, no shadow banning (users don’t see what you post), no billionaires dictating what you see, and no deceptive algorithms.
Sounds like a libertarian’s dream, where you can say the craziest things you want with no consequences on the platform.
Of course, there’s more than meets the eye. Behind the claim of “no censorship” lies a list of items that are not allowed on the app. This includes such no-brainers as child exploitation, violence, sexual content, and self-harm.
Even a “free speech” app needs some parameters in order not to turn into a den of darkness and illegality.
But here’s where things get interesting.
UpScrolled was created as a pro-Palestinian alternative to traditional social media platforms. Many of its most vocal supporters are pro-Palestinian activists who see the app as a means of airing their anti-Israel views, some of which are downright supportive of terror groups and anti-Israel violence.
What happens when the “free speech” app being touted by the anti-Israel online community as a grand marketplace for like-minded individuals has to face its own rules and regulations?
It’s one thing to claim that there are certain regulations on the site. It’s another thing to actually enforce them.
— UpScrolled (@realUpScrolled) January 29, 2026
UpScrolled’s Platforming of Hate
Given the app’s selling points, it is no wonder that in the one week that it has topped the charts for app downloads, UpScrolled has become a veritable free-for-all of anti-Israel and antisemitic posts.
Some of these posts celebrate Hamas and its slaughter of October 7, 2023, a direct contravention of the regulation that forbids support for violent and terrorist groups.
Other posts compare Israel to the Nazis, claim that Israel controls the United States government, and justify violence against Israelis.
It’s not only UpScrolled’s users that are anti-Israel and deny the Jewish State’s right to exist — the app, itself, refuses to let you identify your geographic location as Israel, only giving you the option of “Occupied territories of Palestine.”
Alongside the usual anti-Israel rhetoric that you can (unfortunately) find on most social media apps, UpScrolled has seen a deluge of antisemitic, racist, and neo-Nazi posts.
These include vile caricatures of Jewish people, posts celebrating Adolf Hitler, Holocaust denial, and posts blaming Jews and African-Americans for the ills of society.
Screenshot
While the app’s developers claim that they are intent on removing content that “clearly violates our guidelines,” it appears that they are in no rush to tackle the whirlwind of Hamas support and antisemitic content that has enveloped UpScrolled.
At the moment, UpScrolled is growing its user base. While it seems that mainstream organizations and personalities have yet to open accounts (aside from a few notable exceptions, such as a number of European sports teams), the usual suspects have fled there.
Currently, the usership of UpScrolled seems to be largely made up of anti-Israel activists, advocates for far-left politics, a smattering of normal social media users (foodies, travelogues, etc), and bots.
If more non-political users join the app, then perhaps the platform’s proliferating hate will be diluted. However, as it currently stands, UpScrolled has become a den of hatred and vulgarity. If it continues this way, it will ultimately have a limited user base, serving as an echo chamber for those who are okay with whitewashing Hamas, Nazi symbols, and blaming all of society’s problems on racial and religious minorities.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel
(JTA) — Right-wing pundit Tucker Carlson and Mike Huckabee, the U.S. Ambassador to Israel, said they will conduct an interview after Carlson published a video from the Middle East that included harsh criticism of Huckabee.
The planned sit-down, hashed out over social media, comes as Carlson has troubled the Jewish world and fractured the conservative movement by using his influential podcast to increasingly entertain antisemites and conspiracy theories about Israel. He has reserved his particular ire for “Christian Zionists,” of which Huckabee, a Baptist minister who aligns himself with the pro-Israel hard right, is a leading figurehead.
“Instead of talking ABOUT me, why don’t you come talk TO me?” the ambassador, and Carlson’s former Fox News colleague, wrote on X early Thursday in response to a Carlson video filmed in Israel and Jordan that purports to reveal how Israel treats Christians and declares that “Huckabee fails Jerusalem’s Christians.”
Huckabee added, “You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”
When Carlson agreed to an interview an hour later (“I’d love to”), Huckabee responded, “Look forward to the conversation[.]”
Huckabee, a key evangelical Trump ally and stalwart Israel backer, is reaching out to Carlson at a notable moment. Carlson has recently emerged both as the right’s harshest Israel critic and as the source of its larger divide over antisemitism, particularly since his friendly interview last fall with avowed white nationalist and Holocaust denier Nick Fuentes.
Many conservative leaders, including Sen. Ted Cruz (who’s faced harsh grilling from Carlson over his own support for Israel) and Orthodox Jewish pundit Ben Shapiro, have called on the GOP to distance itself from Carlson. Yet he maintains good relationships with President Donald Trump and Vice President JD Vance, and has sway over right-wing powerbrokers such as the Heritage Foundation and Turning Point USA. He has also forged close ties with Qatar.
Carlson’s latest video, framed around the treatment of Christians in Israel, calls for American Christians — long a key pro-Israel constituency — to stop supporting Israel. He also accuses Huckabee of ignoring such concerns.
“Why not go ahead and talk to Christians and find out their side of the story?” Carlson muses. “Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”
Huckabee has in fact spoken out against what he says is persecution of Christians in Israel since his appointment.
Carlson then interviews the Anglican archbishop of Jerusalem, who suggests that Christian Zionism is “a trap” for Jews “because they’re all supposed to convert to Christianity or die.” Much of Carlson’s report focuses on the treatment of Palestinian Christians by Israelis, including settlers who have raided Christian villages in the occupied West Bank. He also mentions Israeli military strikes on Christian holy sites and a Christian hospital in Gaza. (Palestinian Christians remain a minority in the heavily Muslim territories, and the brunt of Israeli attacks have fallen on Muslim residents and sites.)
“It’s a story of Christians being oppressed in Jerusalem by a government that American Christians pay for,” Carlson says. His report is heavily sympathetic to Jordan, where he claims Christians live more freely than in Israel.
If the interview goes through, Huckabee would be the first sitting member of the Trump administration to appear on Carlson’s show since the controversy over his Fuentes interview. He has visited the White House multiple times so far this year.
The post Tucker Carlson to interview Mike Huckabee, U.S. Ambassador to Israel appeared first on The Forward.