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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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US Appeals Court Reinstates $655M Ruling Against Palestinian Authorities Over Terrorism
Palestinian Authority President Mahmoud Abbas looks on as he visits the Istishari Cancer Center in Ramallah, in the West Bank, May 14, 2025. Photo: REUTERS/Mohammed Torokman
A US federal appeals court on Monday reinstated a whopping $655.5 million judgment against the Palestine Liberation Organization (PLO) and the Palestinian Authority (PA), delivering a major legal victory for American victims seeking to hold the groups responsible for the notorious “pay-for-slay” terrorism program.
The ruling by the US Court of Appeals for the Second Circuit restored a jury’s earlier finding that the PLO and PA bore civil liability under the Anti-Terrorism Act for a series of attacks in Israel that killed and injured US citizens.
In its opinion, the court recalled its previous mandate vacating the initial decision, writing that doing so was warranted by “intervening changes in underlying law” and the need to prevent an unjust outcome after years of litigation. The panel emphasized that appellate courts retained the authority to revisit earlier decisions in “extraordinary circumstances,” a standard it found satisfied in this case.
The judges also addressed the issue of jurisdiction, which had previously served as an obstacle in the case.
In 2023, a federal appeals court ruled that US courts did not have the authority to hear certain lawsuits against the PLO and the PA stemming from terrorist attacks abroad that killed or injured American citizens. In a decision issued by Second Circuit court, the panel concluded that Congress could not compel foreign defendants to face litigation in US courts without sufficient ties to the country, dealing a significant setback to victims seeking damages through American legal channels.
But the court signaled that subsequent legal developments from the Supreme Court and evolving interpretations of the Anti-Terrorism Act altered the analysis enough to justify reinstating the judgment.
At the center of the case was the Anti-Terrorism Act’s provision allowing US nationals to seek civil damages for acts of international terrorism. A jury had originally awarded damages to victims and their families, finding a link between the alleged terrorists and attacks targeting civilians. Those damages resulted in the mandated enforcement of the more than $650 million judgment.
For victims’ families and advocates, the decision marked a significant step toward enforcing consequences against groups accused of supporting or incentivizing violence.
Supporters have argued that lawsuits play a critical role in deterring terrorism, particularly when criminal prosecution is not possible. By reinstating the judgment, the court appeared to endorse the broader principle that US law can serve as a tool of accountability, even in cases involving foreign actors and overseas attacks.
The court cautioned that enforcement presents a distinct set of legal and practical challenges. It pointed to potential obstacles including asset location, sovereign protections, and the complexities of executing judgments against foreign entities.
The Palestinian Authority, which exercises limited self-governance in the West Bank and has long been riddled with accusations of corruption, has for years carried out a so-called “pay-for-slay” program, which rewards terrorists and their families for carrying out attacks against Israelis.
Under this policy, official payments are made to Palestinian prisoners held in Israeli jails, the families of “martyrs” killed in attacks on Israelis, and Palestinians injured in terrorist attacks.
Reports estimate that approximately 8 percent of the PA’s budget has been allocated to paying stipends to convicted terrorists and their families.
Skeptics suggest the hurdles in seeking financial retribution from the PLO and PA could prove substantial. The PLO and PA maintain limited assets within the US, and some may be protected from seizure. Efforts to enforce the judgment could also raise sensitive diplomatic concerns, particularly given the entities’ role in international negotiations and governance.
The case is likely to have far-reaching implications for future terrorism litigation, particularly as Congress continues to explore ways to expand the reach of US courts in holding foreign actors accountable.
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Seder under sirens: Israelis mark Passover in the shadow of war with Iran
(JTA) — TEL AVIV — The day before Yael Ben Cnaan was set to take over ownership of Bishvil Flowers, a corner flower shop located in the upscale Lev Hair neighborhood, an Iranian cluster munition landed on the street outside.
The March 9 impact shattered the store’s windows and left shrapnel holes in the walls. The flowers inside, which Ben Cnaan was unable to access due to police closure of the street, were left to wilt. “In the meantime, the shop was not operating. There was no income, but the expenses continue: rent, payments and commitments I already took on when entering the business,” Ben Cnaan said.
All of this took place in the lead-up to the Passover holiday, which, according to Ben Cnaan, is the most important time of year for flower shops like hers.
“We depend on the revenue during these weeks to keep us alive,” she said in an interview at her shop.
Ben Cnaan was seemingly undeterred by the strike and wasted no time setting up a crowdfunding campaign and posting on Instagram that she would soon reopen with a limited number of orders available for pickup ahead of the holiday. “I don’t have a choice. If I don’t manage to sell bouquets, we would have to close.”
An online fundraiser has raised 45,000 shekels (about $14,000), according to Ben Cnaan, allowing her to cover repair costs in the short term. But the long-term survival of the shop, which has become a community staple over its 17 years, remains uncertain.
In the Instagram post announcing the limited resumption of sales, she urged community members to consider purchasing bouquets or making donations to help sustain the business. “It will likely not be enough,” Ben Cnaan added.
Nearly four weeks into Israel’s war with Iran, which has quickly escalated into a regional conflict, stories like Ben Cnaan’s are commonplace. Businesses are struggling due to widespread closures and damage from Iranian missiles, which have killed at least 18 Israelis since the start of the war on Feb. 28.
Now, Israelis are starting the Passover holiday under wartime, with the conflict casting a somber shadow on the celebrations. Iran launched the largest missile salvo since the start of the war as families sat down to their seders on Wednesday night.
Earlier in the morning, as Iran launched another barrage of missiles toward central Israel, one man was killed, and at least 11 others were injured.
The missiles punctured efforts to approximate normality in the hours leading into the holiday. Early Wednesday morning, Orthodox families gathered to burn chametz, or leavened grains prohibited during the holiday, before the deadline to sell or discard it, while more secular families walked their dogs just hours after multiple sirens sounded due to incoming missile attacks. Throughout the day, Israelis preparing their meals had to pause cooking and cleaning to run to their shelters multiple times.
With a ban on large public gatherings still in place, major public seders, such as those typically hosted by synagogues in Tel Aviv, had waiting lists hundreds of people long.
And hotels hosting Passover retreats saw widespread cancellations as travelers from abroad were unable to get to Israel, and as families changed their plans to stay closer to home.
The war has also prompted new reflections on the meaning of the holiday. “We know there were Passover celebrations in all kinds of surreal circumstances. My grandmother told stories about celebrating Passover during the Holocaust,” said Avital Rosenberger, head of the emergency unit at the Israeli branch of the Joint Distribution Committee. “It’s still our mission to remember, to maintain routine and to ask what freedom really means.”
The JDC has been on the front lines of assisting Israelis affected by the war, including residents of Beit Shemesh, Arad, and Dimona whose homes were destroyed by ballistic missile strikes.
Those involved in relief efforts fear the full scale of the damage will only become clear after the war ends.
“We are so deep in it, and I’m not sure we’re seeing the whole picture,” said Rosenberger. “Some of the damage, especially the mental and emotional toll, will only emerge at the end. We already understand what’s coming.”
The growing human toll is one dimension of the damage. Ben Cnaan’s example underscores the financial toll of the ongoing war, as well.
On the morning of Passover, while many other stores on Lincoln Street remained closed, Ben Cnaan was still at work taking orders and assembling bouquets for last-minute shoppers.
A concept and tattoo artist who lives in Tel Aviv, she has worked on films including “Beirut,” starring Jon Hamm, Ben Cnaan worked in the flower shop for years before taking ownership. Because her business sustained physical damage due to the war, she is eligible for state compensation to offset losses and fund limited repairs. But she still fears that she will need to close down if business does not pick up soon.
According to estimates from Israel’s Finance Ministry, the economy is losing at least 4.3 billion shekels per week due to the fighting. As gas prices continue to rise following disruptions in the Strait of Hormuz, civilians, whether affected directly by missile strikes or rising costs, are bearing the burden of the war.
For Johnny, who is spending a year volunteering with the JDC on Kibbutz Rosh Hanikra in the north, the toll of the war ahead of the holiday is becoming increasingly stark.
“They’re exhausted. They’re absolutely exhausted. And the thought of several more months like this could really break their spirit,” she said.
Johnny, who is Israeli but has lived most of her life in the United States, returned before the current round of fighting. She said it has been reassuring to be closer to her mother in the Galilee while volunteering on the kibbutz.
“At the same time, the community is incredibly supportive and empowering,” Johnny added. “I know they’ll be OK.”
She said she knows her seder plans with a host family in Rosh Hanikra may be interrupted by incoming missiles from Lebanon but remains in good spirits.
“We may have to head to the shelter,” she said. “But it’s certainly not the worst conditions for a seder our people have had to endure.”
This article originally appeared on JTA.org.
The post Seder under sirens: Israelis mark Passover in the shadow of war with Iran appeared first on The Forward.
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Antisemitic Incidents in Brazil Shot Up 149% Since 2022, New Figures Show
Demonstrators wear keffiyehs during an anti-Israel protest during the second anniversary of the Oct. 7, 2023, attack on Israel by Hamas from Gaza, in front of the Folha de Sao Paulo newspaper offices, in Sao Paulo, Brazil, Oct. 7, 2025. Photo: REUTERS/Amanda Perobelli
Brazil has experienced a major surge in antisemitism following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel, according to newly unveiled research.
The Israelite Confederation of Brazil (CONIB), the country’s main Jewish umbrella organization, on Monday released its annual report on antisemitism for 2025.
StandWithUs Brazil, the Holocaust Memorial of São Paulo, ECOA, and the Holocaust Museum of Curitiba all contributed to the report, which CONIB described as “the most comprehensive ever produced in the country.”
Analysts found 989 antisemitic incidents were registered in the country in 2025, representing a 149 percent explosion from the 397 documented acts of bigotry against Jews in 2022.
Brazil is currently home to an estimated 120,000 Jews, the second largest population in Latin America behind Argentina.
CONIB President Claudio Lottenberg introduced the report by sharing wisdom from his mother-in-law Esther Sztamfater, a Holocaust survivor.
“Esther survived the war as a refugee in the Polish forests for three years. Three years in hiding. Cold, hungry, afraid — and with a lucidity about human nature that I have never seen in any other human being,” Lottenberg said. “Over 25 years, we had hundreds of conversations. Sometimes long. Sometimes just a sentence. But always with the same underlying lesson: The horror doesn’t begin in the gas chambers. It begins before. It begins with the tolerated word, the repeated lie, the stigma that no one questions. And that’s why this report matters.”
Warning that the numbers in the report represent “a snapshot of an environment that’s forming,” Lottenberg described the developing picture as “one that Esther would recognize.” He said that “antisemitism, as Esther taught me, doesn’t announce its arrival. It settles in gradually. In the tolerance of lies. In the indulgence towards aggression. In the silent acceptance of intimidation. And when a minority needs to get used to fear to preserve its community life, the problem is no longer the minority’s. It is democracy’s. It is Brazil’s.”
CONIB’s Secretary Rony Vainzof added that “antisemitism in Brazil has not receded; it has become normalized. Unfortunately, this is the new normal.”
CONIB’s legal director Andrea Vainer emphasized that antisemitism in Brazil “constitutes a crime of racism. And the law that protects us in this regard is Law 7716 of 1989.” He added that Brazil “has a whole constitutional framework to punish racism in general.”
Under Law 7716, those convicted of racial discrimination in hiring can face prison sentences of as much as five years. Individuals who incite racism or other forms of ethnic and religious bigotry face a maximum of three years. However, Brazilians who choose to use mass media in promoting their hateful feelings could spend five years in jail and face a fine.
The report showed that antisemitic incidents peaked last year in June with 138 cases reported. The Brazilian states of São Paulo, Rio de Janeiro, and Rio Grande do Sul accounted for 40 percent of all outrages.
In looking at social media-related complaints, researchers found Instagram came in worst with 37.13 percent of online reports. In a survey of Jews conducted for the report, 81.5 percent of respondents named online hate speech as the threat that most worried them for the future.
The survey also showed that 46 percent of Jews had experienced antisemitism in their professional lives and 39.84 percent had concealed or considered concealing their Jewish identity for fear of moral or physical aggression.
Twenty-five percent of Jews surveyed said they experienced antisemitism in the workplace. A minority of Jews said they reported antisemitic incidents they witnessed, with only 32.58 percent saying they informed a Jewish organization or safety group.
The report also found gaps in Holocaust education in Brazil, with a general survey finding only 53 percent able to correctly define the Holocaust and 87.3 percent saying they have never participated in any Holocaust educational activities, including those in school.
Rising antisemitism came amid growing tensions between Israel and Brazil.
In August, Israel announced it was downgrading diplomatic relations with Brazil after Brasília rejected its proposed ambassador.
“[Brazilian President Luiz Inácio Lula da Silva] has now revealed himself as an outspoken antisemite and Hamas supporter by pulling Brazil out of the IHRA, the international body established to fight antisemitism and hatred toward Israel, aligning the country with regimes such as Iran, which openly denies the Holocaust and threatens the existence of the Jewish state,” Israeli Defense Minister Israel posted on social media at the time.
Months earlier, Lula accused the Jewish state of committing genocide and intentionally targeted women and children during its military campaign against Hamas in Gaza.
CONIB denounced Lula for his claims, accusing him of promoting an “antisemitic libel.”
Lula previously compared Israel to Nazi Germany and the war in Gaza to the Holocaust — a comparison described as an example of anti-Jewish hate under the International Holocaust Remembrance Alliance’s (IHRA) working definition of antisemitism.
In May 2024, Lula recalled Brazil’s ambassador from Israel.
In a panel discussion on Monday following the opening remarks presenting the report on antisemitism, CONIB’s Volunteer Director Paula Puppi discouraged people from feeling like they needed to argue on social media, stating that the platforms failed to foster healthy discussions.
“It’s a shallow, polarized environment where there’s no room for debate. And it’s not possible to be profound in a shallow environment,” Puppi said. “And that’s a mistake we make when we try to debate in that environment.”
Puppi urged attendees that “we need to learn how to deal with this environment. And that’s why this monitoring work that CONIB has been doing is so important.”