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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Police denied Jewish community’s request for more security before Sydney massacre, commission finds
(JTA) — Days before a massacre on a Hanukkah event at Bondi Beach, Sydney, the region’s Jewish security organization asked the police to send officers to Hanukkah events in the city.
The organization, the Community Security Group, had already worked with Chabad of Bondi to create a security plan for the event that included fencing off an area that normally had no barriers.
Now, in the message to police, the group emphasized that Jews in Sydney were facing unusual danger. The threat level, it wrote, was “HIGH. A terrorist attack against the NSW Jewish Community is likely and there is a high level of antisemitic vilification.”
The police responded by saying that they could not devote additional officers to the events but would send patrols by. Three days later, 15 people, including rabbis and a child, were killed when two men opened fire on the event, known as Chanukah by the Sea.
The sequence of events appears in the first report issued by Australia’s Royal Commission on Antisemitism and Social Cohesion, formed in the wake of the massacre amid pressure on the government to do more to keep Australian Jews safe.
The report, issued Thursday, contains 14 recommendations, some of which were obscured from public view for security reasons. They include elevating and strengthening counter-terrorism policing and improving policing of Jewish events.
The top recommendation: “The procedures adopted by NSW Police in respect of Operation Jewish High Holy Days should apply to other high risk Jewish festivals and events, particularly those that have a public facing element.”
The Australian Jewish Association welcomed the report’s release but said it was marred by failing to address the form of antisemitic extremism said to have motivated the Bondi Beach shooters.
“The report’s credibility is undermined by its failure to address the issue of radical Islamist extremism. No serious analysis of the lead-up to the Bondi massacre can ignore this,” it said in a statement. “It’s concerning that the report identifies no urgent legislative changes required. There were serious failings by multiple agencies. If the legislation is adequate, then these failings are inexplicable.”
In particular, the group said, the commission should explore the fact that gun-control laws bar private security from being armed in Sydney, adding, “Whether different security settings could have changed the outcome is a matter that warrants urgent examination.”
This article originally appeared on JTA.org.
The post Police denied Jewish community’s request for more security before Sydney massacre, commission finds appeared first on The Forward.
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Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome
(JTA) — Italian Jewish leaders are condemning the alleged acts of Jewish man who was arrested this week after police said he fired a pellet gun at participants in a parade marking Italy’s Liberation Day from Nazism and fascism.
Eitan Bondì, 21, was charged with attempted homicide in connection to the shooting of Rossana Gabrieli and Nicola Fasciano, two members of the National Association for Italian Partisans, a group founded by members of the Italian resistance, during the Rome parade.
Neither victim was seriously injured by the attack, according to Italian media.
Bondi’s arrest marks the second instance of confrontations involving Jews during Liberation Day festivities this year. In Milan, pro-Palestinian activists, including members of ANPI, blocked participants honoring the Jewish Brigade, a Jewish military unit that fought the Nazis in Italy during World War II.
Bondi said he was affiliated with the Jewish Brigade. Davide Romano, the director of the Jewish Brigade Museum in Milan, wrote in a post on X that the organization did not know Bondì, and that he felt “horror and condemn in the most resolute manner, and without any justification, anyone who dares to use the name of the Jewish Brigade to carry out acts of violence.”
“The Jewish Brigade fought for freedom and human dignity. Instrumentalizing its name to justify or cover up violent behavior is an outrage to its memory and to all those who sacrificed themselves under that flag,” Romano wrote, adding that the organization reserved the right to “pursue legal action against all those who use the name of the Jewish Brigade to associate it with this shameful act.”
Victor Fadlun, the president of the Jewish Community of Rome, condemned Bondì’s alleged acts in a statement, saying that his detention “fills us with dismay and outrage” and voicing his organization’s “full solidarity and closeness” to the victims.
“The Jewish Community of Rome condemns and dissociates itself unreservedly from any form of anti-democratic violence,” Fadlun said, according to the Italian news agency Ansa. “In such a tense moment … we appeal to political and civil society to avoid any exploitation (of the case) that could fuel hatred and generate new violence.”
This article originally appeared on JTA.org.
The post Jewish man arrested for allegedly firing pellet gun at left-wing activists in Rome appeared first on The Forward.
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British police pledge 25M pounds for Jewish security in wake of London stabbing
(JTA) — British police have allocated 25 million pounds, or about $33 million, in new funding to keep Jewish communities safe, officials announced on Thursday.
The announcement came a day after a stabbing in the Orthodox neighborhood of Golders Green left two men injured and a community reeling. The stabbing has been ruled a terrorist attack.
“There’s no getting away from the fact that this was not a one-off,” Prime Minister Keir Starmer, who visited the neighborhood on Thursday, said during a press conference. “This has been a series of attacks on our Jewish community, particularly in recent weeks, and there is a very deep sense of anxiety, of concern about security, about safety, about identity frankly.”
A new group called Harakat Ashab al-Yamin al-Islamiya, or the Islamic Movement of the People of the Right Hand, that has claimed attacks on Jewish targets across Europe said it was responsible for the stabbing. British officials said they were investigating that claim.
They disclosed that the 45-year-old man arrested in the stabbing, who was first subdued by Jewish security forces, was a British national who had come to the country “lawfully” from Somalia as a child.
Home Secretary Shabana Mahmood, who joined Starmer in Golders Green, told the BBC that she was treating the spree of antisemitic incidents as “absolutely an emergency,” though she declined to adopt language used by Starmer’s terrorism advisor that there was a “national security emergency” because of its implications on civil liberties.
Still, she said, she believed that frequent pro-Palestinian protests in London contained “far too many instances” of hate crimes and she spoke of her opposition to antisemitism in terms of her own religious identity.
“When I take the stand that I am taking against antisemitism, I am doing so as a practicing Muslim. It is absolutely in line with my faith,” Mahmood said. She added about British Jews: “This land is their land. It is my land too. We share this land and we must all work together to keep each other safe.”
The incident, which followed arsons at synagogues and of ambulances owned by a Jewish emergency service as well as a deadly attack on a Manchester synagogue last year, has prompted an escalation of fear among British Jews. Chief Rabbi Ephraim Mirvis warned that visibly Jewish people — those wearing symbols of their Jewish identity — were “not always safe” in England.
This article originally appeared on JTA.org.
The post British police pledge 25M pounds for Jewish security in wake of London stabbing appeared first on The Forward.