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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight
(JTA) — Newly released federal investigative documents and a looming congressional deposition have renewed scrutiny of Leslie Wexner, the Ohio billionaire philanthropist long known in the Jewish world for his leadership and largesse — and more recently for his decades-long association with the late financier and convicted sex offender Jeffrey Epstein.
Wexner, the founder of retail giant L Brands and the Wexner Foundation, was publicly named Tuesday by U.S. Rep. Ro Khanna as one of six powerful men whose identities had been redacted from millions of pages of “Epstein Files” released Jan. 30 by the Department of Justice under the Epstein Files Transparency Act.
Khanna, speaking from the floor of the House, said the FBI had labeled Wexner an “unindicted co-conspirator” in investigative documents drafted shortly after Epstein’s 2019 death, although the files also note “limited evidence” against him.
The appearance of Wexner’s name in those unredacted records, and the broader controversy over redactions, has thrust the 88-year-old benefactor back into public debate. Wexner has not been charged with any crime in connection with Epstein’s sex-trafficking offenses and has repeatedly denied knowledge of Epstein’s criminal conduct. Prosecutors and Justice Department officials emphasized that inclusion in the files does not equal guilt.
The relationship between the two men began in the late 1980s, when Wexner brought Epstein on as a financial adviser; Wexner later granted Epstein power of attorney beginning in 1991, and federal records describe how Epstein used that authority in property and other transactions before the two men reached a 2008 settlement in which Epstein paid Wexner $100 million after Wexner accused him of theft or misappropriation. Wexner publicly accused Epstein of theft before his death, but the size of the repayment was revealed in the latest documents.
Within the Jewish community, Wexner has been a towering figure: his foundation’s prestigious fellowships have trained waves of rabbis, lay leaders and nonprofit executives, and his philanthropy has funded Jewish education and institutions for decades. But the Epstein connection has been a source of tension. In recent years, Jewish leaders who benefited from Wexner-funded programs publicly wrestled with what some described as an “unease” about his past association with Epstein. At least two rabbis have made public commitments to donate to victims of sex trafficking to compensate for the benefits they received from his Jewish philanthropy.
Amid the latest disclosures, Wexner is slated to give sworn testimony before the U.S. House Committee on Oversight and Government Reform on Feb. 18, in what is expected to be a closed deposition rather than an open hearing. Committee leaders have not said whether the transcript will be released publicly, a decision that could shape how much light is shed on the nature of Wexner’s ties to Epstein.
The post Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight appeared first on The Forward.
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Trump Says No ‘Definitive’ Agreement With Netanyahu, US Talks With Iran to Continue
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
President Donald Trump said after talks with Israeli Prime Minister Benjamin Netanyahu on Wednesday they reached no “definitive” agreement on how to move forward with Iran but he insisted negotiations with Tehran would continue to see if a deal can be achieved.
Netanyahu, who had been expected to press Trump to widen diplomacy with Iran beyond its nuclear program to include limits on its missile arsenal, stressed that Israel’s security interests must be taken into account but offered no sign that the president made the commitments he sought.
In their seventh meeting since Trump returned to office last year, Netanyahu – whose visit was more muted than usual and closed to the press – was looking to influence the next round of US discussions with Iran following nuclear negotiations held in Oman last Friday.
The two leaders spoke behind closed doors for more than two and a half hours in what Trump described as a “very good meeting” but said no major decisions were made and stopped short of publicly accepting Netanyahu’s entreaties.
Trump has threatened strikes on Iran if no agreement is reached, while Tehran has vowed to retaliate, stoking fears of a wider war as the US amasses forces in the Middle East. He has repeatedly voiced support for a secure Israel, a longstanding US ally and arch-foe of Iran.
In media interviews on Tuesday, Trump reiterated his blunt warning to Iran, while saying he believes Tehran wants a deal.
“There was nothing definitive reached other than I insisted that negotiations with Iran continue to see whether or not a Deal can be consummated,” Trump said in a social media post after the meeting with Netanyahu. “If it can, I let the Prime Minister know that will be a preference.”
“If it cannot, we will just have to see what the outcome will be,” Trump added, noting that the last time Iran decided against an agreement the US struck its nuclear sites last June.
TRUMP SAYS NO TO IRANIAN NUCLEAR WEAPONS, MISSILES
Trump told Fox Business in an interview broadcast on Tuesday that a good deal with Iran would mean “no nuclear weapons, no missiles,” without elaborating. He also told Axios he was considering sending a second aircraft carrier strike group as part of a major US buildup near Iran.
Israel fears that the US might pursue a narrow nuclear deal that does not include restrictions on Iran‘s ballistic missile program or an end to Iranian support for armed proxies such as Hamas and Hezbollah, according to people familiar with the matter. Israeli officials have urged the US not to trust Iran‘s promises.
Iran has rejected such demands and says the Oman talks focused only on nuclear issues.
“The Prime Minister emphasized the security needs of the State of Israel in the context of the negotiations, and the two agreed to continue their close coordination and tight contact,” Netanyahu’s office said in a statement after Wednesday’s talks.
The two leaders had also been expected to talk about potential military action if diplomacy with Iran fails, one source said.
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions but has ruled out linking the issue to missiles.
“The Islamic Republic’s missile capabilities are non-negotiable,” Ali Shamkhani, an adviser to Iran‘s supreme leader, said on Wednesday.
Netanyahu’s arrival at the White House was lower-key than usual. The two leaders were shown shaking hands in a photo released by the Israeli Embassy. But unlike previous Netanyahu visits with Trump, a press pool was not allowed into the Oval Office. It was not immediately known why he received such low-profile treatment.
GAZA ON THE AGENDA
Also on the agenda was Gaza, with Trump looking to push ahead with a ceasefire agreement he helped to broker. Progress on his 20-point plan to end the war and rebuild the shattered Palestinian enclave has stalled, with major gaps over steps such as Hamas disarming as Israeli troops withdraw in phases.
“We discussed the tremendous progress being made in Gaza, and the Region in general,” Trump said after the meeting.
Netanyahu’s visit, originally scheduled for Feb. 18, was brought forward amid renewed US engagement with Iran. Both sides at last week’s Oman meeting said the negotiations were positive and further talks were expected soon.
Trump has been vague about broadening the negotiations. He was quoted as telling Axios on Tuesday that it was a “no-brainer” for any deal to cover Iran‘s nuclear program, but that he also thought it possible to address its missile stockpiles.
Iran says its nuclear activities are for peaceful purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
During a 12-day war last June, Israel heavily damaged Iran‘s air defenses and missile arsenal. Two Israeli officials say there are signs Iran is working to restore those capabilities.
Trump threatened last month to intervene militarily during a bloody crackdown on anti-government protests in Iran, but ultimately held off.
ISRAEL WARY OF A WEAKENED IRAN REBUILDING
Tehran’s regional influence has been weakened by Israel’s June attack, losses suffered by its proxies in Gaza, Lebanon, Yemen and Iraq, and the ousting of its ally, former Syrian President Bashar al‑Assad.
But Israel is wary of its adversaries rebuilding after the multifront war triggered by Hamas’s Oct. 7, 2023, assault on southern Israel.
While Trump and Netanyahu have mostly been in sync and the US remains Israel’s main arms supplier, they appear to be at odds on another key issue.
Part of Trump’s Gaza plan holds out the prospect for eventual Palestinian statehood – which Netanyahu and his coalition have resisted.
Netanyahu’s security cabinet on Sunday authorized steps that would make it easier for Israeli settlers in the West Bank to buy land while granting Israel broader powers in what the Palestinians see as part of a future state.
The decision drew international condemnation, and Trump on Tuesday reiterated his opposition to West Bank annexation.
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Gaza Peace Plan Stalls Amid Reports of US Allowing Hamas to Keep Some Arms, Israel Readying New Offensive
Israeli military vehicles drive past destruction in Gaza, as seen from the Israeli side of the Israel-Gaza border in southern Israel, Jan. 21, 2026. Photo: REUTERS/Amir Cohen
The US-backed plan to end the war in Gaza appears to have hit major roadblocks, with Hamas reportedly being allowed to keep some small arms and Israel readying its military for a new offensive to disarm the Palestinian terrorist group.
According to a New York Times report, officials involved in the US-led Board of Peace have drafted a plan that would let Hamas retain small arms while giving up longer-range weapons, a move Israeli officials warn would let the terrorist group maintain its grip on Gaza.
The compromise could further strain the already fragile ceasefire, under which further Israeli military withdrawals from Gaza are tied to Hamas’s disarmament.
The draft plan reportedly calls for a “phased disarmament” of Hamas over several months, with heavy weapons “decommissioned immediately.” However, details remain unclear on where surrendered arms would go or how the plan would actually be enforced.
The initial framework would also require “personal arms” to be “registered and decommissioned” as a new Palestinian administration takes charge of security in the war-torn enclave.
Israel has previously warned that Hamas must fully disarm for the second phase of the ceasefire to move forward, pointing to tens of thousands of rifles and an active network of underground tunnels still under the Islamist group’s control.
If the Palestinian terrorist group does not give up its weapons, Israel has vowed not to withdraw troops from Gaza or approve any rebuilding efforts, effectively stalling the ceasefire agreement.
The Israel Defense Forces (IDF) currently occupy 53 percent of the Strip, with most of the Palestinian population living in the remaining portion of the enclave under Hamas control.
Israeli Prime Minister Benjamin Netanyahu has insisted the country will not accept anything less than the full demilitarization of Gaza, pledging to prevent Hamas from carrying out another attack like its Oct. 7, 2023, invasion of and massacre across southern Israel. The attack, in which Hamas-led Palestinian terrorists killed 1,200 people, kidnapped 251 hostages, and perpetrated rampant sexual violence, launched the war in Gaza, where Hamas had total governing control before Israel’s military campaign.
Under US President Donald Trump’s 20-point Gaza peace plan, phase two would involve deploying an international stabilization force (ISF), beginning large-scale reconstruction, and establishing a Palestinian technocratic committee to oversee the territory’s administration.
According to media reports, the ISF could total around 20,000 troops, though it remains uncertain whether the multinational peacekeeping force will actually help disarm Hamas. Indonesia, one of the contributing members, announced this week that it could provide up to 8,000 soldiers.
Hamas has repeatedly rejected disarmament, with senior official Khaled Meshal most recently suggesting that the group has never agreed to surrender its weapons.
“As long as there’s an occupation, there’s resistance,” Meshal said during the Al Jazeera Forum in Doha on Sunday.
Amid rising tensions, Israel is planning to resume military operations in the Gaza Strip to forcibly disarm Hamas, with the Times of Israel reporting that the IDF is drawing up plans for a renewed major offensive.
Israeli Defense Minister Israel Katz warned that Hamas will be disarmed by force if it continues to violate the ceasefire and pose a threat to Israel’s security.
“If Hamas does not disarm in accordance with the agreed framework, we will dismantle it and all of its capabilities,” the Israeli defense chief said this month.
Since the ceasefire took effect last year, both sides have accused each other of violations. This month, Israeli officials said that Hamas “has violated the agreement and focused its efforts on restoring its military capabilities.”
If Israel undertakes a renewed offensive, it could be far more intense than the IDF’s previous operations in Gaza over the past two years of conflict, which were constrained by efforts to protect the hostages.
Israeli officials have insisted that Hamas terrorists will continue fighting as long as they have access to weapons.
Last week, the IDF announced that a Hamas terrorist responsible for a deadly 2004 double suicide bombing, which killed 16 Israeli civilians and wounded over 100, was killed in an Israeli airstrike in the Gaza Strip.
The operation was part of a series of targeted strikes against terrorist operatives, carried out in response to an attack by gunmen on Israeli troops in the northern Gaza Strip, during which a reservist officer was seriously wounded.
Captured in 2004 and sentenced to prison, Basel Himouni was later released and exiled to Gaza in a 2011 deal, in which Israel exchanged 1,027 terror prisoners for captive IDF soldier Gilad Shalit.
According to the IDF, since his release, Himouni “returned to recruiting attackers and directing terrorist activity.”