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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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At the edge of America, six Jewish graves endure
A July 1954 funeral in Fairbanks, Alaska, drew unexpected attention from Jewish newspapers across the country. The woman being buried, Lena Ferguson, was laid to rest in what the Fairbanks Daily News-Miner described simply as the “Jewish plot” inside the city’s Clay Street Cemetery — a small, largely forgotten burial ground that many outside Alaska did not even know existed.
Reports in papers from Florida to Chicago described the “discovery” of what was believed to be the only known Jewish cemetery in the Last Frontier. Some emphasized the unusual circumstances of a Jewish burial in the remote Alaskan interior. Others noted that Ferguson had been married to a non-Jew.
Long before Alaska had a purpose-built synagogue, the Jewish plot at Clay Street had already begun preserving the names of Jews who lived and died in the territory.
The six graves within the plot preserve fragments of a largely forgotten Jewish world built around mining camps, frontier trade, military outposts and isolated immigrant lives. Together, they show how Jewish life appeared in one of the most remote corners of the United States, often before the institutions that sustained it elsewhere.
Ferguson’s funeral itself reflected that improvisational frontier Judaism. According to accounts published at the time, her Jewish identity only became widely known after her brother, Joseph Wishengrad of Catskill, New York, contacted a Fairbanks funeral chapel and requested that she be buried according to Jewish law.
Alaska’s only rabbi, military chaplain Jacob Rubenstein, happened to be away visiting Jewish servicemen stationed at remote military installations. In his absence, Jack Frankel — a former Biloxi, Mississippi, resident working for the United Service Organizations-Jewish Welfare Board — helped officiate the service alongside Robert Bloom, a former Klondike Gold Rush miner who later opened a hardware and general merchandise store in Fairbanks.
Jewish newspapers reported that the cemetery plot had not been used for more than 25 years because many Jews who died in Alaska were sent “to the states” for burial instead.
Before Ferguson, the most recent burial there had been Gussie Beckman in 1939. Born in New York in 1882, Beckman operated the Palace Baths and the Palace Liquor Store on Fourth Avenue in Fairbanks. Her obituary noted that “nothing is known in this city of any surviving relatives.”
Her funeral demonstrated how tenuous Jewish communal life in Alaska could be: a Christian minister, Rev. Rudolph G. Fitz, conducted the service, while Leonard Newman, a University of Alaska mining engineering student from New York City, read the burial prayers. Her pallbearers included future state senator John B. Hall, Deputy Marshal Pat O’Connor and other Fairbanks civic figures.
Other graves preserve similar fragments of frontier life.
Thomas Robin, a Romanian-born immigrant who arrived in Alaska in 1893, was buried in 1923 under the auspices of the Pioneers of Alaska, a fraternal organization founded by early settlers in the territory. His obituary identified him as a member of the Iditarod Igloo chapter.
Julia Warren, buried in 1929, lived near the Mason Creek gold mine and died in an automobile accident alongside three others. Her husband worked as a miner.
Anna Marks, who died in 1915, received a public funeral in Moose Hall, reflecting how civic lodges and fraternal organizations often doubled as gathering places in frontier towns where formal Jewish institutions scarcely existed.
Little survives about David Hurvitz, who died in 1920, beyond a brief bankruptcy notice published years earlier.
And that absence itself forms part of the story. The record preserves only fragments: names, occupations, scattered newspaper clippings and weathered gravestones. Yet together they reveal that Jewish life in Alaska did not begin with synagogues or other organized institutions. It began with individuals — merchants, miners, and immigrants — carrying pieces of Jewish identity into an isolated region where religious infrastructure barely existed.
Alaska’s first purpose-built synagogue, Congregation Beth Sholom in Anchorage, would not be dedicated until 1965, more than a decade after Lena Ferguson’s burial and nearly 360 miles south of Fairbanks.
Clay Street Cemetery eventually closed to new burials as Fairbanks shifted to Birch Hill Cemetery after 1938. In 1982, the historic cemetery was added to the National Register of Historic Places.
Today, Jewish life in Alaska is more visible than it once was. Congregation Or HaTzafon was founded in Fairbanks in 1980, and Chabad established a center there in 2024. The closest active Jewish cemetery is now in Anchorage.
The six graves at Clay Street remain among the earliest surviving records of Jewish life at the edge of America.
The post At the edge of America, six Jewish graves endure appeared first on The Forward.
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Texas candidate’s antisemitic rhetoric sparks outrage ahead of Tuesday runoff. Did it fuel her rise?
(JTA) — When Maureen Galindo finished first in a crowded Democratic primary for a newly redrawn South Texas congressional district in March, the result surprised even seasoned observers of San Antonio politics.
With voters set to decide the Democratic nomination Tuesday, as Galindo faces off with sheriff’s deputy Johnny Garcia, local officials and political observers are grappling with how a little-known candidate with a history of inflammatory remarks about Israel and Jews has come within striking distance of a seat in Congress.
The local housing activist went into the race with little political profile, having received less than 3% of the vote in a San Antonio City Council race last year. Local officials familiar with the contest chalked up Galindo’s success to a litany of factors, including low voter awareness of the candidates and a newly drawn Republican-leaning district that attracted few high-profile Democratic contenders.
What they did not credit for her success was her antisemitic rhetoric. While the race heading into Tuesday night’s runoff has been defined by scrutiny and criticism of Galindo’s views toward Zionists, local political analysts and activists told the Jewish Telegraphic Agency that her controversial positions were not widely known ahead of her March win and, if anything, are hurting her chances against Garcia.
Israel is a growing flashpoint in a number of Democratic primaries across the country, and several candidates have drawn allegations of antisemitism as they employ harsh criticism of Zionism. Galindo’s rhetoric has been even more extreme – including vows to turn a local immigrant detention center “into a prison for American Zionists” – but San Antonio political observers caution against lumping her early success in with the recent wins of progressive candidates in urban districts.
Jon Taylor, a political science professor at University of Texas San Antonio, told JTA that Galindo’s antisemitic rhetoric had been largely unknown at the time of the primary.
“What I can tell from previous candidate forums, she talked about the 1%, she talked about going after Trump and ICE,” Taylor said. “None of the stuff on Zionism, from what I could tell, was ever mentioned.”
Now that her antisemitic tirades have received so much attention, Taylor predicted they would turn off voters in the socially conservative district, where elections are usually driven by pocketbook issues.
“To be honest, talking about Israel, talking about some sort of Zionist conspiracy, is not what voters are looking for,” Taylor said.
Galindo has previously told local outlets that it was her “perception that Zionist billionaires run the world” and posted on social media that “ZIOS=GENOCIDAL EUROPEAN COLONIZER FREAKS,” After Texas Senate candidate James Talarico revealed to JTA that he would not back or campaign with Galindo, she told JTA that “coordinated media attacks declaring my anti-Zionist rhetoric as anti-Semitic” were “causing MORE harm to the Jews of San Antonio by playing into all the stigmas that they own the media.”
Galindo, who has raised almost no direct funding for her campaign, has benefitted from an opaque, newly formed Political Action Committee, which Democrats are charging is Republican-backed.
For some Jewish Democrats, the purported GOP-backed funding is evidence that Galindo’s anti-Israel rhetoric is a political liability rather than a strength.
“Republican dark money groups are spending big to elevate anti-Israel Democratic candidates who are out of touch with voters — because they’d rather face a weaker opponent in races that will decide the House majority in November. It’s cynical and it’s disturbing,” the president and CEO of the Democratic Majority for Israel, Brian Romick, said in a statement to JTA.
Taylor noted that the GOP would only be promoting Galindo because the party wants Democrats “to nominate the worst candidate possible,” backing up the notion that her views are not appealing to voters.
The newly launched Lead Left PAC, which has not disclosed its donors, has spent more than $900,000 on ads and mailers promoting Galindo. Campaign finance watchdogs accuse the group of structuring its activity in a way that allowed it to bypass donor disclosures before voters cast their ballots.
Last week, the Campaign Legal Center filed a complaint with the Federal Election Commission accusing the PAC of having “strategically gamed federal reporting deadlines” in order to not disclose the sources of its funds ahead of the primaries.
The alleged GOP interference in the Texas race also spurred a row between the Republican Jewish Coalition and the Democratic Majority for Israel, which, after it called on Democrats to condemn Galindo, asked the RJC if it would “condemn the Republican Super PACs promoting her?”
The RJC, Texas GOP and Winred – a Republican donation platform that reportedly was at one point linked in the metadata for the website of Lead Left PAC – did not respond to a request for comment from JTA.
A local Democratic Party official familiar with the race told JTA in an emailed statement that it was likely voters did not know much about Galindo ahead of the race, but that with “more knowledge and media attention, voters are now much better equipped about their choices.”
The race has unfolded against the backdrop of a major Republican redistricting overhaul. Congressional District 35, where Galindo is competing, was impacted so heavily that the incumbent Rep. Greg Casar is now running for a different seat, while roughly 43% of residents of Bexar Country, which the district partially covers, were placed in a new district, according to the San Antonio Report.
On Wednesday, a host of Texas Democratic Party leaders released a joint statement decrying Galindo’s rhetoric, writing that her comments “do not reflect our values as Democrats or as Texans.”
Casar, who chairs the U.S. House Progressive Caucus and currently represents much of the district, made the unusual move last week of endorsing Garcia, Galindo’s moderate runoff opponent, telling the San Antonio Express-News that Galindo’s “very inappropriate remarks” sealed the deal.
“I’m a progressive Democrat. Johnny has been endorsed by the more conservative Blue Dogs. But we can all agree that he’s the candidate who can win this race,” Casar told the outlet.
Rabbi Mara Nathan, the senior rabbi of Temple Beth El, a Reform congregation in San Antonio, told JTA that she did not think Galindo had drummed up support heading into her campaign from voters over her antisemitic rhetoric, adding that “if that had been the case, we would have heard about it much earlier on.”
She explained, “An alarm would have been sounded pretty early, and not necessarily from Jewish people, but from other people in the San Antonio community who are our friends and allies.”
Looking to Tuesday’s primary, Taylor said he believed the public spotlight on Galindo’s remarks had changed the race by making voters more aware of her record.
“With this animus now out there and highly visible, people are really alerted to the danger of this woman and what her rhetoric could mean,” Taylor said.
This article originally appeared on JTA.org.
The post Texas candidate’s antisemitic rhetoric sparks outrage ahead of Tuesday runoff. Did it fuel her rise? appeared first on The Forward.
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Trump announces he has ‘largely negotiated’ Iran deal, Strait of Hormuz opening
(JTA) — President Donald Trump announced in a post on Truth Social Saturday afternoon that a deal with Iran had been “largely negotiated,” despite saying earlier in the day that he was undecided on whether to agree to a proposal or resume strikes.
Trump described the deal as a “Memorandum of Understanding pertaining to PEACE” that was “subject to finalization” by the United States, Iran and other countries that participated in talks on Saturday. He noted that he’d “just had a very good call” with Saudi Arabia, the United Arab Emirates, Qatar, Pakistan, Turkey, Egypt, Jordan and Bahrain.
Trump said in his Truth Social post that, separately, he had spoken with Israel Prime Minister Benjamin Netanyahu in a conversation that “went very well.” There was no immediate statement released by the Prime Minister’s Office following Trump’s post.
“Final aspects and details of the Deal are currently being discussed, and will be announced shortly,” Trump added.
In the post, Trump said the deal would include the opening of the Strait of Hormuz, though a widely reported quote from Iran’s Fars New Agency, which is close to Iran’s Islamic Revolutionary Guard Corps, said that Trump’s assertion was “incomplete and inconsistent with reality” and that the strait would remain under Iranian control.
Trump’s announcement comes over a month since he unilaterally extended a fragile U.S.-Iran ceasefire in April.
The announcement did not make mention of Iran’s nuclear program or highly enriched uranium, which Trump has previously stressed must be included in a deal.
Trump’s announcement came hours after he told Axios that he was a “solid 50/50” on whether he would be able to make a “good” deal with Iran, or else “blow them to kingdom come.”
Trump also told Axios that Netanyahu was “torn” over the potential deal but rejected the idea that the Israeli leader was “worried” that he might strike an unfavorable agreement.
This article originally appeared on JTA.org.
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