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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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A course on the Yiddish proverbs collected through the An-Ski expeditions
אינעם קומעדיקן ווינטער־זמן פֿון די ייִדיש־קלאַסן בײַם „אַרבעטער רינג“ וועט מען הײַיאָר פֿירן דורך „זום“ אַן אייגנאַרטיקן מיני־קורס אויף ייִדיש: וועגן די אידיאָמען און שפּריכווערטער, וואָס דער סאָוועטישער פֿאָלקלאָריסט אַבא לעוו האָט געזאַמלט בעת זײַנע עקספּעדיציעס מיט ש. אַנ־סקין איבער מערבֿ־אוקראַיִנע פֿון 1912 ביז 1914.
דעם קורס וועט לערנען דער ייִדישער שרײַבער און רעדאַקטאָר פֿונעם אָנלײַן־זשורנאַל „ייִדיש בראַנזשע“ — באָריס סאַנדלער, און וועט זײַן געבויט אויפֿן יסוד פֿון יענע וועלטסווערטלעך און סאַנדלערס קאָמענטאַרן וועגן זיי.
דער קלאַס וועט זיך טרעפֿן יעדן דינסטיק פֿון 2:30 ביז 4:00, ניו־יאָרקער צײַט, אָנהייבנדיק פֿונעם 24סטן פֿעברואַר.
דאָס וועט זײַן צום ערשטן מאָל וואָס דער ברייטער עולם וועט האָבן צוטריט צו אַבא לעווס מאַטעריאַלן. דורך בליצפּאָסט האָט סאַנדלער דערציילט ווי אַזוי ער האָט באַקומען די זאַמלונג: נאָך דעם ווי אבא לעוו איז געשטאָרבן אין 1959 האָבן די העפֿטן מיט די ייִדישע אידיאָמען און ווערטלעך זיך געפֿונען אין דער רעדאַקציע פֿון „סאָוועטיש היימלאַנד“, און שפּעטער — אינעם אַרכיוו פֿונעם ייִדישן פּאָעט און פֿאָרשער חיים ביידער. נאָך ביידערס טויט אין 2003 האָט זײַן אַלמנה, יעווע ביידער, איבערגעגעבן די העפֿטן סאַנדלערן אין אַ קאָנווערט, וווּ ס׳איז מיט ביידערס האַנט געווען אָנגעשריבן „פֿאַר באָריס סאַנדלערן“.
ווי אַ צאָל אַנדערע זאַמלער אין אייראָפּע און אַמעריקע, איז אַנ־סקיס און אַבא לעווס אינטערעס צום ייִדישן פֿאָלקלאָר געווען פֿאַרבונדן מיט זייער איבערגעגעבנקייט צום „פֿאָלקיזם‟: זיי האָבן באַטראַכט די ייִדיש־רעדנדיקע פֿאָלקסמענטשן אין די שטעטלעך און דערפֿער ווי אַ שליסל צו שאַפֿן אַ נײַע וועלטלעכע אידענטיטעט, צוגעמאָסטן צו די שטאָטישע רוסישע ייִדן, אַזוי ווי זיי זענען אַליין געווען.
כּדי זיך צו פֿאַרשרײַבן אויפֿן קורס גיט אַ קוועטש דאָ.
דער אַרבעטער רינג וועט אויך פֿירן לענגערע קורסן אויף ייִדיש אינעם ווינטער־זמן. אָט איז דער אויסקלײַב:
• די ייִדישע קולטור־אינפֿראַסטרוקטור פֿונעם אַמעריקאַנער קאָמוניזם
• אונגעריש־ייִדיש צווישן די וועלט־מלחמות
• דער לשון־קודש־קאָמפּאָנענט אין מרדכי שעכטערס לערנבוך „ייִדיש צוויי“
• די דערציילונגען פֿון יצחק באַשעוויס
• דער אָנהייב פֿון מאָדערנעם ייִדישן טעאַטער: אַבֿרהם גאָלדפֿאַדען און די ערשטע אַקטריסעס אויף דער בינע
• שלום אַשעס ראָמאַן „אויף קידוש השם“
• מאַני לייבס סאָנעטן
• ש. אַנ־סקי, דער „בעל־תּשובֿה“ וואָס האָט פּראָוואָצירט אַ רעוואָלוציע אין פֿאָלקלאָר
• דאָס קול פֿונעם ייִדישן שרײַבער — רעקאָרדירונגען פֿון דערציילונגען און לידער פֿאָרגעלייענט פֿון די שרײַבער אַליין
• די קולטור־ירושה פֿון די ייִדישע שרײַבער אין אוקראַיִנע (1950ער ביז די 1980ער)
נאָך מער פּרטים אָדער זיך צו פֿאַרשרײַבן אויף איינעם אָדער מער פֿון די קורסן, גיט אַ קוועטש דאָ.
The post A course on the Yiddish proverbs collected through the An-Ski expeditions appeared first on The Forward.
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White House Religious Liberty Panel Member Decries ‘Zionist Supremacy,’ Vows Not to Resign Despite Backlash
Carrie Prejean Boller speaks during a White House Religious Liberty Commission hearing on Feb. 9, 2026. Photo: Screenshot
Carrie Prejean Boller, a member of the White House Religious Liberty Commission, has vowed to combat so-called “Zionist supremacy” in the United States, sparking fresh outrage amid ongoing furor over her recent comments condemning the Jewish state and defending antisemitic podcaster Candace Owens.
“I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy [sic]. I am a free American. Not a slave to a foreign nation,” Prejean Boller posted on the social media platform X on Tuesday.
Thank you all for the love and support I’ve received. I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy. I am a free American. Not a slave to a foreign nation.
— Carrie Prejean Boller (@CarriePrejean1) February 10, 2026
The comments came on the heels of furor over Prejean Boller’s conduct during Monday’s hearing of the 13-member White House Religious Liberty Commission, which descended into a tense back-and-forth after she asked pointed questions about Israel’s policies and whether rejection of the Jewish state’s legitimacy should itself be labeled antisemitic.
The council was established by US President Donald Trump to examine religious freedom issues and was intended to focus on concrete challenges facing Jewish communities, including bias and harassment. Prejean Boller’s conduct, which included an impassioned defense of antisemitic personalities Candace Owens and Tucker Carlson, and her peddling of unsubstantiated claims that Israel has intentionally starved and murdered Palestinian civilians, raised alarm bells among pro-Israel advocates.
“I would really appreciate it if you would stop calling Candace Owens an antisemite,” Prejean Boller said to Seth Dillon, CEO of the political satire site Babylon Bee, during the hearing. “She’s not an antisemite. She just doesn’t support Zionism, and that really has to stop. I don’t know why you keep bringing her up, and Tucker.”
Owens, one of the country’s most popular podcasters, has spent the past two years spreading antisemitic conspiracy theories on her platform. She has called Jews “pedophilic,” argued that they oppress and murder Christians, and asserted that they are responsible for the trans-Atlantic slave trade.
Prejean Boller, a conservative activist and former Miss California, repeatedly pressed witnesses about Israel’s actions in Gaza and religious leaders on their views of Zionism, drawing audible boos from the audience and confusion from her colleagues. At one point she asked a Jewish activist if he would condemn Israel’s military response to Hamas’s Oct. 7, 2023, massacre across southern Israel, despite the hearing’s official focus on domestic antisemitism. Prejean Boller also donned a Palestinian flag pin on the lapel of her suit, telegraphing her support for the anti-Israel ideological cause.
“Since we’ve mentioned Israel a total of 17 times, are you willing to condemn what Israel has done in Gaza?” Boller asked Jewish activist Shabbos Kestenbaum.
During the hearing, she also accused Rabbi Ari Berman, president of Yeshiva University, of Islamophobia after he declared that anti-Zionism — the belief that Israel does not have a right to exist —is an antisemitic ideology. Berman argued that attempts to delegitimize the existence of the world’s sole Jewish state, while showing ambivalence toward the existence of dozens of Muslim states, indicates anti-Jewish sentiment.
Panel members repeatedly stressed that American universities and communities must do more to confront bias and ensure Jewish students can live without fear of harassment.
Members of the commission expressed visible surprise at Prejean Boller’s line of questioning and repeated downplaying of antisemitism. Kestenbaum took aim at Prejean Boller after she asserted that the young activist had conflated antisemitism with harboring anti-Israel sentiment.
“She decided that this should be a debate on Israel’s conduct in Gaza, which I’m not entirely sure how that affects American students being discriminated against,” Kestenbaum said, “given that there are hundreds of millions of Catholics, including some who are on this commission, speaking at this commission today, who would vehemently disagree with such a grandiose assertion.”
Spectators suggested that the hearing also spotlighted deeper fissures within the conservative movement. Prejean Boller’s impassioned defense of Owens and Carlson, who have spent the past few years peddling anti-Israel conspiracies, suggest that their narratives may be penetrating deeper into the Republican base. The hearing also raised questions about the White House’s vetting process for the commission.
A recent analysis by the Jewish People Policy Institute found that both Carlson and Owens dramatically increased the volume and intensity of negative content about Israel in 2025, with Owens also incorporating explicit antisemitic language and conspiracy narratives, including accusations of disproportionate violence and undue influence over US policy into her commentary.
Carlson, the former Fox News host whose podcast remains influential among conservative audiences, has in recent years amplified fringe voices, including figures such as white nationalist streamer Nick Fuentes. Carlson’s interviews have featured conspiratorial depictions of “Christian Zionists” as afflicted by a “brain virus,” and his platforming of extremists and Holocaust minimizers has drawn widespread condemnation from lawmakers and civil rights advocates across the ideological spectrum.
Some prominent conservative voices have demanded for Prejean Boller to resign or be removed from the commission, arguing that her views are counter to the mission of the initiative. Prejean Boller has repeatedly refused to relinquish her position, arguing that her Catholic faith does not allow for support of Israel and doing so would signal a surrender to “Zionist supremacy.”
However, conservative reporter and podcaster Laura Loomer stated that sources at the US State Department are pressing for the Trump administration to remove Prejean Boller from the panel.
“Carrie’s behavior is unacceptable and is not representative of the Trump administration’s values. We have asked the White House to take action,” Loomer posted on social media, attributing the quote to an unnamed State Department official.
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13-Year-Old Boy Brutally Assaulted in Paris in Second Antisemitic Attack in Less Than a Week
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
In a shocking second antisemitic attack in less than a week, a 13-year-old boy in Paris was brutally beaten Monday by a knife-wielding assailant, prompting authorities to open a criminal investigation and step up security amid a rising tide of antisemitism.
On his way to a synagogue in Paris’s 18th arrondissement, the schoolboy was physically attacked by a group of five assailants who beat him, pressed a knife to his throat, called him a “dirty Jew,” and stole his belongings, the French news outlet Le Parisien reported.
According to the Paris prosecutor’s office, the victim was walking to a synagogue, clutching his kippah in his hand rather than wearing it for fear of being recognized, when five attackers confronted him; stole his AirPods, sneakers, and coat; and forced him to empty his pockets.
The boy also told authorities that he was shoved, punched in the face, and threatened with a knife to his throat before his attackers stole his belongings, shouting antisemitic remarks throughout the assault.
Local police have arrested and taken an 18-year-old suspect into custody after he was recognized during the assault by someone on a video call with the victim. The four other attackers remain at large as of this writing.
The prosecutor’s office has opened an investigation into armed robbery and armed violence, committed as a group and aggravated by discrimination, as authorities continue to work to identify and apprehend the remaining suspects.
This latest antisemitic attack marks the second such incident in less than a week, underscoring a growing climate of hostility as Jews and Israelis face a surge of targeted assaults.
Over the weekend, three Jewish men wearing kippahs were physically threatened with a knife and forced to flee after leaving their Shabbat services near the Trocadéro in southwest Paris’s 16th arrondissement, European Jewish Press reported.
As the victims were leaving a nearby synagogue and walking through the neighborhood, they noticed a man staring at them. The assailant then approached the group and repeatedly asked, “Are you Jews? Are you Israelis?”
When one of them replied “yes,” the man pulled a knife from his pocket and began threatening the group. The victims immediately ran and found police officers nearby. None of the victims were injured.
Like most countries across Europe and the broader Western world, France has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to the French Interior Ministry, the first six months of 2025 saw more than 640 antisemitic incidents, a 27.5 percent decline from the same period in 2024, but a 112.5 percent increase compared to the first half of 2023, before the Oct. 7 atrocities.
Last week, a Jewish primary school in eastern Paris was vandalized, with windows smashed and security equipment damaged, prompting a criminal investigation and renewed outrage among local Jewish leaders as targeted antisemitic attacks continued to escalate.