Uncategorized
How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
Uncategorized
Spike Lee says his pro-Palestinian NBA All-Star Game fit wasn’t meant as a dig against Deni Avdija
(JTA) — The director Spike Lee says he was not targeting the first Israeli NBA All-Star when he wore a pro-Palestinian outfit to the All-Star Game on Sunday.
Lee’s outfit which featured a keffiyeh-patterned sweater and flag-themed bag strap. Some of his critics charged that he had chosen the outfit especially because Deni Avdija, the Israeli star of the Portland Trail Blazers, was taking the court.
Lee put that idea to rest in a post on Instagram late Tuesday, saying that he had not known Avdija was Israeli because the Trail Blazers are a West Coast team. (Lee is a New York Knicks superfan.)
“There has been some conjecture about what I wore to the games on Saturday and Sunday. The clothes I wore are symbols of my concern for the Palestinian children and civilians, and my utmost belief in human dignity for all humankind,” Lee wrote. “What I wore was not intended as a gesture of hostility to Jewish people or to support violence against anyone, nor was it intended as a comment on the significance of Deni being an an All-Star.”
About his lack of familiarity with Avdija, whose World Team fell short in the round-robin contest featuring 28 NBA stars, Lee added, “He can BALL. NOW I DO KNOW.”
The post Spike Lee says his pro-Palestinian NBA All-Star Game fit wasn’t meant as a dig against Deni Avdija appeared first on The Forward.
Uncategorized
Eli Sharabi’s ‘Hostage’ memoir named Jewish book of the year
(JTA) — Eli Sharabi’s memoir “Hostage,” recounting his experience in Hamas captivity after the Oct. 7, 2023 attack, has been named Book of the Year by the National Jewish Book Awards, organizers announced Wednesday.
The awards, presented by the Jewish Book Council and considered among the most prestigious honors in Jewish literature, recognize outstanding English-language books of Jewish interest across dozens of categories. Founded in 1950, the program is the longest-running North American awards initiative devoted to Jewish books.
Sharabi’s memoir, which details his abduction from Kibbutz Be’eri and the more than year he spent in captivity, became a bestseller in Israel and was later released in English in the United States.
“This recognition means so much to me, not only personally, but for the memory of my family and all those we lost,” Sharabi said in a statement. “’Hostage’ is my testimony, a story of my survival, written so others could bear witness. I hope it helps ensure that what happened is never forgotten.”
Other major winners reflect the breadth of contemporary Jewish writing, spanning scholarship, fiction, memoir and children’s literature.
In American Jewish studies, Pamela S. Nadell won for “Antisemitism, an American Tradition,” a look at the forms antisemitism took in the country from the early Dutch settlers to the present day. The Russian-born journalist Julia Ioffe took the autobiography and memoir prize for “Motherland: A Feminist History of Modern Russia, from Revolution to Autocracy.” The book blends memoir, journalism and history to examine modern Russia through the lens of women’s experiences.
Jack Fairweather’s “The Prosecutor: One Man’s Battle to Bring Nazis to Justice,” the story of a Jewish judge and Holocaust survivor from Stuttgart who pursued Nazi perpetrators in post-war Germany, won the biography award.
Fiction honors went to Allison Epstein for “Fagin the Thief,” a retelling of the Dickens novel “Oliver Twist” from the perspective of its Jewish antihero, and Zeeva Bukai received the debut fiction prize for “The Anatomy of Exile,” about the multigenerational echoes of a secret love affair between an Israeli Jewish woman and a Palestinian poet.
The Hebrew fiction in translation category recognized “Dog,” by Yishay Ishi Ron, translated by Yardenne Greenspan, which also earned a selection in the book club category. The novella’s protagonist is an Israeli combat veteran haunted by his service in one of the Gaza campaigns prior to Oct. 7.
This year’s awards arrive as the Jewish discourse has been reshaped by the aftermath of Oct. 7, a global surge in antisemitism and the polarizing debate over Israel that followed. Last year’s winner for book of the year, “10/7: 100 Human Stories” by Lee Yaron, was also an account of the attacks and their aftermath.
Jewish anxieties in light of Oct. 7 are the subject of Sarah Hurwitz’s “As A Jew: Reclaiming Our Story From Those Who Blame, Shame, and Try to Erase Us,” which won in the contemporary Jewish life and practice category. Hurwitz, a speechwriter in the Obama administration, provides a primer on Jewish history, texts and practices in order to counter what she calls misinformation among Jews, their allies and their critics.
“Especially amid rising antisemitism and Jewish authors facing increased scrutiny, Jewish books have the power to create and sustain community,” said Naomi Firestone-Teeter, CEO of Jewish Book Council, in a statement announcing the winners.
In “Hostage,” Sharabi writes about the terror of his abduction and the daily struggle to survive after Hamas fighters stormed Kibbutz Be’eri. He would spend 491 days in captivity, much of it in tunnels beneath Gaza, before being released on Feb. 8, 2025, as part of a negotiated deal. Throughout the ordeal, Sharabi clung to the hope of rescue, writing: ‘I refuse to let myself drown in pain. I am surviving. I am a hostage. In the heart of Gaza. A stranger in a strange land. In the home of a Hamas-supporting family. And I’m getting out of here. I have to. I’m getting out of here. I’m coming home.”
Other nonfiction winners included Elissa Bemporad’s “Jews in the Soviet Union: A History: Revolution, Civil War, and New Ways of Life, 1917–1930, Volume 1,” which won in history; Anna Hájková’s “People Without History are Dust: Queer Desire in the Holocaust,” honored in Holocaust studies alongside translator William Ross Jones; and Tobias Schiff’s “Return to the Place I Never Left,” which won the Holocaust memoir award, with Dani James recognized for translation.
Awards recognizing contemporary Jewish thought and scholarship included Lawrence Grossman’s “Living in Both Worlds: Modern Orthodox Judaism in the United States, 1945–2025,” and Debra Kaplan and Elisheva Carlebach’s “A Woman Is Responsible for Everything: Jewish Women in Early Modern Europe,” which won multiple prizes, including scholarship and women’s studies.
In children’s and young readers’ categories, Alison Goldberg’s “The Remembering Candle,” illustrated by Selina Alko, won for children’s picture book; Janice Shapiro’s “Honoria: A Fortuitous Friendship” took the prize for middle grade literature; and Eugene Yelchin’s graphic memoir “I Wish I Didn’t Have to Tell You This” won in young adult literature.
Other winners include Miriam Udel’s “Modern Jewish Worldmaking Through Yiddish Children’s Literature,” which won in education and Jewish identity; Raegan Steinberg, Alexandre Cohen and Evelyne Eng’s “Arthurs: Home of the Nosh,” honored in food writing and cookbooks; Ariella Aïsha Azoulay’s “Golden Threads,” which won for Sephardic culture; Elizabeth E. Imber’s “Uncertain Empire,” for writing based on archival material; and Aharon Shabtai’s “Requiem & Other Poems,” translated by Peter Cole, which won the poetry award.
The winners will be honored at an awards ceremony in New York next month hoisted by the entertainer Jonah Platt. At the ceremony, journalist Sam Feedman will be presented with the council’s Mentorship Award, named in honor of Carolyn Starman Hessel, longtime former director of the JBC. Freedman, a former New York Times reporter and professor at the Columbia Journalism School, taught a popular course that helped over 100 students turn their ideas into books, including “When They Come for Us, We’ll Be Gone: The Epic Struggle to Save Soviet Jewry,” Gal Beckerman’s 2010 history of the Soviet Jewry movement.
“Sam Freedman changed my life as a writer,” Beckerman said in a statement. “He believed in me before I believed in myself, pushed me to take my work seriously, and opened doors I didn’t even know existed. With tough love and deep generosity, he guided me through the daunting process of writing a book as if it were his own. What he did for me, he did for dozens of writers.”
The post Eli Sharabi’s ‘Hostage’ memoir named Jewish book of the year appeared first on The Forward.
Uncategorized
Andorra’s tiny Jewish community reels after local carnival features mock execution of Israeli effigy
(JTA) — An annual festival in Andorra drew condemnation from the country’s small Jewish community after an effigy bearing the Israeli flag was staged in a mock trial and then hung and shot.
The incident was part of the traditional Catalan festival Carnestoltes, which occurs yearly before Lent, the 40-day period that precedes Easter. At Monday’s festival in Andorra, where a mock king is typically tried and burned, organizers instead used an effigy wearing blue with the Israeli flag painted on its face.
During the festivities, the Israeli effigy was symbolically tried, hung, shot and burned, according to social media posts and a report in the Israeli outlet YNet.
ABERRANTE muestra de antisemitismo en Andorra durante el carnaval. pic.twitter.com/GeIdF635wd
— Dani Lerer (@danilerer) February 16, 2026
The incident drew outcry from the microstate’s tiny Jewish community, which only just got its first full-time rabbi, a Chabad emissary, in the last two years.
“This is a ritual they perform every year as part of carnival, where they mock many things,” Jewish Andorra resident Esther Pujol told YNet. “This time they dressed the effigy in the colors of the Israeli flag, with a Star of David on its face. They put it on trial, sentenced it to death and carried out the sentence by shooting and burning it. It is completely unacceptable.”
Pujol told the outlet that it was the first time she had seen the festival include anti-Israel or antisemitic elements, and that she had contacted Andorran lawmakers to express her outrage. The mayor of Encamp, the city where the incident took place, and local politicians took part in the ceremony, according to YNet.
The European Jewish Congress also decried the display in a post on X, writing that the mock-execution was a “deeply disturbing act that risks normalizing antisemitism and incitement.”
“This incident requires unequivocal condemnation, full clarification of responsibilities and concrete measures to ensure that antisemitism is never tolerated in public celebrations or institutions in Andorra or anywhere in Europe,” the post continued.
Other Lent festivities have also been the site of antisemitism in recent years, with Belgian celebrations in 2019 featuring antisemitic caricatures and a Spanish parade in 2020 featuring a Holocaust-themed display.
The incident marks a rare instance of open turmoil for Jews in Andorra, which is nestled between France and Spain in the Pyrenees mountains. While France and Spain have seen widespread pro-Palestinian protests and antisemitic incidents in recent years, Andorra has largely avoided similar tensions.
In September, Andorra formally announced its recognition of Palestinian statehood alongside a host of other European nations during the United Nations General Assembly in New York City.
But local Jews have also sought to remain under the radar, considering that Andorra officially prohibits non-Catholic houses of worship. The Jewish community calls their gathering place a community center rather than a synagogue. In 2023, Andorra’s parliament elected a Jewish lawmaker for the first time.
The post Andorra’s tiny Jewish community reels after local carnival features mock execution of Israeli effigy appeared first on The Forward.