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How this Jewish refugee became Times Square’s queen of porn
(New York Jewish Week) — “She was the most un-grandma person that anyone could have,” says David Bourla at the beginning of a film about his one-of-a-kind grandmother, Chelly Wilson. “Except for the fact that she was Jewish, we celebrated Christmas in a porn theater. It doesn’t get any weirder than that.”
So begins Valerie Kontakos’ documentary, “Queen of the Deuce,” which tells the unlikely story of how a tough-as-nails Jewish lesbian narrowly escaped the Holocaust in Greece and became the successful owner of several pornographic movie theaters in New York City in the the 1970s. The documentary, which premieres in New York on Friday, Nov. 11, is one of several Jewish films playing the documentary film festival DOC NYC, which runs this year from Nov. 9 through Nov. 27.
Born in 1908, Wilson grew up in a religious Sephardic family in Thessaloniki — also known as Salonika in Judeo-Spanish — and was ambitious from a young age. “She had this fierce desire to achieve something,” said Kontakos. “When she was younger, she wanted to be a doctor. But of course that wasn’t an option for her at that point, and given her circumstances, given the fact that she was a Jewish Sephardic woman in Salonika. She came from a very conservative community.”
Relying on a mix of archival footage, interviews and animated sequences, “Queen of the Deuce” is a wide-ranging look at Wilson’s improbable life: her various business ventures, her marriages to men and romances with women, the pain of the loss of her family and more. Central to the film are Wilson’s now-grown grandchildren, who describe their unconventional Jewish grandmother as tough and eccentric, with the confident body language of a mob boss. (Wilson, who died in 1994, appears in the film through home videos.)
As a young woman, Wilson left Athens just before the outbreak of World War II, narrowly escaping the devastating destruction of Thessaloniki’s Jewish community. According to Yad Vashem, out of the approximate 56,000 Jews who lived in Thessaloniki before the war, some 54,000 were killed in the Holocaust.
Wilson got her start in New York selling hot dogs and soda. She sent some of her earnings to Greece to buy newsreel footage and turned the footage into a film called “Greece on the March” — an effort to raise money in the U.S. for the Greek war effort against the Germans. When she played the film at a New York movie theater she met a Jewish film projectionist named Rex Wilson. Although they lacked a common language, he became her second husband.
“He was nice,” Wilson says of Rex in her husky, accented voice. “He provided me with cigarettes.”
(Her first husband, whom she divorced after having two children, Paulette and Dino, was the product of an arranged marriage in Greece. Wilson compares his kisses to “torture” in the film. Later in her life, after Wilson and her second husband split up, her preference for women became an open secret.)
From there, Wilson fell into the movie theater business — first “regular” movies, and then, by the late 1960s, sensing opportunity, she became the owner of several adult movie theaters. Many of them were located on 42nd Street, nicknamed “the Deuce,” which was New York’s infamously gritty red light district at the time.
“It’s unusual not to be surprised by something that she did,” said Kontakos, who first met Wilson in the early 1970s when, as a teenager, she worked at the Wilsons’ Tivoli Theatre on 8th Avenue. “It showed Greek films on Sundays, which were PG, completely family material. The rest of the week they would show porn.”
“Times Square [in the ‘70s] was like the underworld,” added Kontakos, whose family is Greek though not Jewish. “You had drugs there, prostitution, and then you had porn. It was really quite extreme.”
The Adonis Theater marquee, as seen in “Queen of the Deuce.” (Courtesy of the Wilson family)
Wilson was, by all accounts, an exceptionally tough character — she rarely smiled, and usually had a cigarette or a cigar in hand. She frequently held court reclining on the sofa of her living room — her Times Square apartment was above the Eros, a gay porn theater that opened in 1962 — with bags of cash in the corner. Wilson also owned the Adonis, an all-male adult theater so legendary for cruising that it became the locale for a meta, well-known 1978 gay porno film “A Night at the Adonis.”
In family footage shown in the film, she puffs a cigarette and tells stories in imperfect, Greek-accented English of how she smuggled her children to New York from Palestine and Greece. “I had Dino stolen from Israel, you know?” she says, reclining on her couch in a red silk robe. The story that unfolds is an improbable one, involving secret boat rides, misbehaving children and a chance encounter with a sympathetic official in Athens.
Similar to the fate of Thessaloniki’s Jews, most of Wilson’s family died in the Holocaust. But her shrewdness had saved Paulette: Before she departed for the United States in 1939, Wilson left her daughter in the care of a non-Jewish Greek family — with the specific instructions not to turn her over to her Jewish relatives, even if they came looking for her (which, of course, they did).
Still, Wilson kept her difficult past mostly hidden from her children and grandchildren. And in the film’s interviews, her offspring express the pain of their lost family and histories. They remember that Wilson refused to seek out reparations for her murdered family, saying it was blood money.
For Kontakos, it was important to tell this Holocaust story well, noting that the history the persecution of Greek Jews isn’t as well known as other European Jews. “I do feel it’s still not really discussed as openly as it should be,” she said.
Though Wilson may not have been the warm, nurturing type, she had a fierce dedication to her family, and her children and grandchildren reminisce in the film about her creative spirit and zest for life. Kontakos hopes audiences walk away from the film with a sense of “the joy of life, regardless of the hardships,” she said.
“Queen of the Deuce” is screening in New York on Friday, Nov. 11 and Saturday, Nov. 12 as part of the DOC NYC film festival, and will be available for online streaming Nov. 12 through Nov. 27. For details, click here.
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The post How this Jewish refugee became Times Square’s queen of porn appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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