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In episode of CBS’ ‘The Equalizer,’ Adam Goldberg tackles antisemitic hate crimes in Brooklyn

(JTA) — Throughout his career, actor Adam Goldberg has been associated with iconic Jewish roles, from the hero in the kitschy 2003 action comedy “The Hebrew Hammer” to a Jewish soldier in Steven Spielberg’s Oscar winner “Saving Private Ryan.”

But for his latest role, on CBS crime procedural “The Equalizer,” Goldberg didn’t know his character had Jewish ancestry until recently, even though the show is in its third season. 

On Sunday night, “The Equalizer” will air an episode called “Never Again,” in which a wave of hate crimes strikes Midwood, a heavily Jewish neighborhood in Brooklyn. These incidents hit close to home for Harry Keshegian, Goldberg’s character, a computer expert and Brooklyn native who is part of the show’s team of vigilante justice-seekers. (The series, which is set in New York and stars Queen Latifah, is a reboot of the show from the 1980s, which also spawned a series of films starring Denzel Washington.)

The Harry character has long been established as being of Armenian-American heritage. But for this episode, co-showrunner Adam Glass decided to add to Harry’s backstory, giving the character a Jewish mother as well as a complicated relationship with that side of his faith.

This comes to the forefront when the hate crimes, including vandalism and antisemitic threats, start to pile up. “Growing up with a Jewish mom and Armenian dad, I can’t say I knew where I stood in the community,” Harry says during the episode. “But I definitely know where I stand on hate crimes.”

Harry later describes himself as “someone who’s got a history of genocide on both sides of my family.” And like a lot of Jewish Americans, he was of the belief, at least until recently, that antisemitism in everyday life was mostly a problem of the past.

In dealing with a rabbi (played in the episode by veteran Jewish actor Richard Masur), who tries to react to the horrific events with humor, Harry gets some surprising answers about his family’s past and reconnects, to some degree, with his mother’s faith.

The episode was co-written by Glass and Ora Yashar, who are two of several Jewish writers on the show’s staff.

In working on the show, “we’re really lucky and fortunate that we not only get to entertain, but we get sort of tackle… subject matters that are in the news, and, unfortunately, are part of our society,” Glass told the Jewish Telegraphic Agency. “And obviously antisemitism is one of them.” 

Goldberg, 52, whose extensive list of credits over the last 30 years also includes “Dazed and Confused” and a memorable guest arc on “Friends,” told JTA that, earlier in his career, he might not have been as comfortable with this sort of storyline, since it’s subject matter that he has explored before in other high-profile Jewish roles. In 2017, he attempted to put together a crowdfunding campaign to produce a “Hebrew Hammer” sequel inspired by the spike in online antisemitism at the time.

Adam Goldberg in character in a video promoting a crowdfunding effort for a planned sequel to “The Hebrew Hammer.” (Screenshot from YouTube)

“Given just the unbelievable horrific uptick in hate crimes at large, and antisemitism in particular, it just felt like certainly my duty to go there, and also just keep it as grounded as possible,” he said. 

The episode was shot at a synagogue in Brooklyn — for security reasons, the team’s publicist would not identify which one — and the team consulted with a rabbi about getting the Jewish touches right. 

“I think one of the things that we wanted to just be mindful of is when we’re actually in a synagogue that we were getting things correct,” Yashar said. At the same time, she added, they wanted to get right the way Harry would behave, as someone who hadn’t been inside a synagogue or the Jewish community for many years. 

“I found myself being much more sort of moved [and] affected by it than maybe I thought I would,” Goldberg said. “Particularly having explored this terrain in the past.”

Goldberg, like his character, has one Jewish and one non-Jewish parent; he describes his mother as a “hardcore disavowed Catholic.” He went to Jewish day school in Los Angeles from first through sixth grades, and like his character Harry, he drifted away from Jewish education prior to having a bar mitzvah. 

“I certainly thought of myself as a Jewish person,” Goldberg said. “I think this is the thing which I grappled with, and I think many Jewish people grappled with — which is how they see themselves, and where they fit in in a world where people have so many different ideas about what it is to be a Jewish person.” 

“Grappling with all that as an actor has made that all the more confusing, how to balance all of that,” he added. 

Goldberg said he has gotten mostly positive reactions over the years from people who recognize him from his Jewish roles. But he’s mindful of the idea of being typecast as a “neurotic Jew” or “nice Jewish boy,” both of which he sees as tropes. And the reactions he has gotten have not always been as positive. 

“I think in many ways I’ve been sort of forced, and then sort of proudly have come to own my Jewish identity,” he said, “and in the last several years and I’ve been on the receiving end of just an incredible amount of hate on social media.” Goldberg added that he has a photo album on his phone titled “Nazis,” featuring “screenshots of just the most horrific shit you can imagine.” 

In “Saving Private Ryan,” Goldberg’s Jewish soldier character taunted Nazi prisoners by waving his Jewish star at them. Around that time, his name was featured on a white supremacist website, which in the late 1990s was a single page. 

“I had no idea how bad shit was until the internet,” Goldberg said. “And how bad it’s gotten [in real life] since the internet.” 

The two Jewish writers of the episode come from very different backgrounds. While Glass is an Ashkenazi Jew from New York, Yashar comes from an Iranian Jewish family. 

“When I was growing up, I was told, ‘They’re white until they know you’re Jewish, don’t wear your Star of David,’” Glass said, echoing a comment by Harry on the show. “Those were things my bubbe [grandmother in Yiddish] said to me. And now I’m telling my kids the same things my bubbe said to me, unfortunately.” 

A comic book store also features in the episode’s plot and is a nod to Glass’ other career: In addition to his work in television, Glass is a prolific author of comic books and graphic novels, having authored more than 150. He takes credit for putting Harley Quinn in the Suicide Squad DC comic series. 

“I’m in two Jewish businesses,” Glass joked. “The comic book business, and the Hollywood business. Being creative is something that we as a people have always done.” 

Yashar, who previously worked on the Netflix series “Atypical,” describes herself in her Twitter bio as “Iranian/Persian/OY Veyish.”

“One of the big things for this episode was that we can’t fight hate alone,” she said. “All marginalized communities, we all need to come together. Being a woman, being Iranian, and being Jewish, you know just my whole life experience has just been teaching me that all along.” 

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The post In episode of CBS’ ‘The Equalizer,’ Adam Goldberg tackles antisemitic hate crimes in Brooklyn appeared first on Jewish Telegraphic Agency.

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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