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In episode of CBS’ ‘The Equalizer,’ Adam Goldberg tackles antisemitic hate crimes in Brooklyn
(JTA) — Throughout his career, actor Adam Goldberg has been associated with iconic Jewish roles, from the hero in the kitschy 2003 action comedy “The Hebrew Hammer” to a Jewish soldier in Steven Spielberg’s Oscar winner “Saving Private Ryan.”
But for his latest role, on CBS crime procedural “The Equalizer,” Goldberg didn’t know his character had Jewish ancestry until recently, even though the show is in its third season.
On Sunday night, “The Equalizer” will air an episode called “Never Again,” in which a wave of hate crimes strikes Midwood, a heavily Jewish neighborhood in Brooklyn. These incidents hit close to home for Harry Keshegian, Goldberg’s character, a computer expert and Brooklyn native who is part of the show’s team of vigilante justice-seekers. (The series, which is set in New York and stars Queen Latifah, is a reboot of the show from the 1980s, which also spawned a series of films starring Denzel Washington.)
The Harry character has long been established as being of Armenian-American heritage. But for this episode, co-showrunner Adam Glass decided to add to Harry’s backstory, giving the character a Jewish mother as well as a complicated relationship with that side of his faith.
This comes to the forefront when the hate crimes, including vandalism and antisemitic threats, start to pile up. “Growing up with a Jewish mom and Armenian dad, I can’t say I knew where I stood in the community,” Harry says during the episode. “But I definitely know where I stand on hate crimes.”
Harry later describes himself as “someone who’s got a history of genocide on both sides of my family.” And like a lot of Jewish Americans, he was of the belief, at least until recently, that antisemitism in everyday life was mostly a problem of the past.
In dealing with a rabbi (played in the episode by veteran Jewish actor Richard Masur), who tries to react to the horrific events with humor, Harry gets some surprising answers about his family’s past and reconnects, to some degree, with his mother’s faith.
The episode was co-written by Glass and Ora Yashar, who are two of several Jewish writers on the show’s staff.
In working on the show, “we’re really lucky and fortunate that we not only get to entertain, but we get sort of tackle… subject matters that are in the news, and, unfortunately, are part of our society,” Glass told the Jewish Telegraphic Agency. “And obviously antisemitism is one of them.”
Goldberg, 52, whose extensive list of credits over the last 30 years also includes “Dazed and Confused” and a memorable guest arc on “Friends,” told JTA that, earlier in his career, he might not have been as comfortable with this sort of storyline, since it’s subject matter that he has explored before in other high-profile Jewish roles. In 2017, he attempted to put together a crowdfunding campaign to produce a “Hebrew Hammer” sequel inspired by the spike in online antisemitism at the time.
Adam Goldberg in character in a video promoting a crowdfunding effort for a planned sequel to “The Hebrew Hammer.” (Screenshot from YouTube)
“Given just the unbelievable horrific uptick in hate crimes at large, and antisemitism in particular, it just felt like certainly my duty to go there, and also just keep it as grounded as possible,” he said.
The episode was shot at a synagogue in Brooklyn — for security reasons, the team’s publicist would not identify which one — and the team consulted with a rabbi about getting the Jewish touches right.
“I think one of the things that we wanted to just be mindful of is when we’re actually in a synagogue that we were getting things correct,” Yashar said. At the same time, she added, they wanted to get right the way Harry would behave, as someone who hadn’t been inside a synagogue or the Jewish community for many years.
“I found myself being much more sort of moved [and] affected by it than maybe I thought I would,” Goldberg said. “Particularly having explored this terrain in the past.”
Goldberg, like his character, has one Jewish and one non-Jewish parent; he describes his mother as a “hardcore disavowed Catholic.” He went to Jewish day school in Los Angeles from first through sixth grades, and like his character Harry, he drifted away from Jewish education prior to having a bar mitzvah.
“I certainly thought of myself as a Jewish person,” Goldberg said. “I think this is the thing which I grappled with, and I think many Jewish people grappled with — which is how they see themselves, and where they fit in in a world where people have so many different ideas about what it is to be a Jewish person.”
“Grappling with all that as an actor has made that all the more confusing, how to balance all of that,” he added.
Goldberg said he has gotten mostly positive reactions over the years from people who recognize him from his Jewish roles. But he’s mindful of the idea of being typecast as a “neurotic Jew” or “nice Jewish boy,” both of which he sees as tropes. And the reactions he has gotten have not always been as positive.
“I think in many ways I’ve been sort of forced, and then sort of proudly have come to own my Jewish identity,” he said, “and in the last several years and I’ve been on the receiving end of just an incredible amount of hate on social media.” Goldberg added that he has a photo album on his phone titled “Nazis,” featuring “screenshots of just the most horrific shit you can imagine.”
In “Saving Private Ryan,” Goldberg’s Jewish soldier character taunted Nazi prisoners by waving his Jewish star at them. Around that time, his name was featured on a white supremacist website, which in the late 1990s was a single page.
“I had no idea how bad shit was until the internet,” Goldberg said. “And how bad it’s gotten [in real life] since the internet.”
The two Jewish writers of the episode come from very different backgrounds. While Glass is an Ashkenazi Jew from New York, Yashar comes from an Iranian Jewish family.
“When I was growing up, I was told, ‘They’re white until they know you’re Jewish, don’t wear your Star of David,’” Glass said, echoing a comment by Harry on the show. “Those were things my bubbe [grandmother in Yiddish] said to me. And now I’m telling my kids the same things my bubbe said to me, unfortunately.”
A comic book store also features in the episode’s plot and is a nod to Glass’ other career: In addition to his work in television, Glass is a prolific author of comic books and graphic novels, having authored more than 150. He takes credit for putting Harley Quinn in the Suicide Squad DC comic series.
“I’m in two Jewish businesses,” Glass joked. “The comic book business, and the Hollywood business. Being creative is something that we as a people have always done.”
Yashar, who previously worked on the Netflix series “Atypical,” describes herself in her Twitter bio as “Iranian/Persian/OY Veyish.”
“One of the big things for this episode was that we can’t fight hate alone,” she said. “All marginalized communities, we all need to come together. Being a woman, being Iranian, and being Jewish, you know just my whole life experience has just been teaching me that all along.”
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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