Uncategorized
In long-isolated Australia, festivals bring out Jewish celebrants in Sydney and Melbourne
When things finally began returning to normal in Australia after nearly three years under one of the world’s strictest Covid protocols, Australian Jews didn’t hesitate to celebrate.
In November, Jews with the roots in the former Soviet Union who live in Australia heralded their heritage with a pair of long-awaited festivals in the country’s two biggest cities, Nov. 6 in Sydney and Nov. 13 in Melbourne. Each event attracted about 200 people. Limmud FSU Australia hosted both festivals in close partnership with the Zionist Federation of Australia or ZFA, marking the FSU Jewish community’s first in-person, large-scale events since 2018.
“For a while, we couldn’t travel more than 5 kilometers from our homes,” said Ukrainian-born Inna Polura, who worked logistics for Limmud FSU’s first Sydney festival back in 2015 and now volunteers at the Sydney Jewish Museum. “This last event was very successful, and at least 50 kids attended. We see a huge potential here.”
Moscow-born real estate agent Elena Sladkova, 25, added, “Finally we were able to do it, and this was one of the best festivals our community has seen in a very long time.”
About a quarter of Australia’s 120,000 Jews were born in the former Soviet Union or are children of immigrants from the former USSR. Limmud FSU organizes gatherings all over the world to strengthen Jewish identity and a sense of Jewish community among Jews with roots in the USSR.
At the Limmud festivals in Australia, which were held in both English and Russian, representatives of three nonprofit groups — the Blue Peony Foundation, the Svoboda Alliance and the Russian-Speaking Jewish Community Association — shared tips on how to assist Ukrainians suffering from the war that has devastated their country.
The Sydney event, held at New South Wales University, featured such presenters as Amir Maimon, Israel’s new ambassador to Australia; Leon Goltsman, Waverley Councillor for Bondi Ward, Sydney; Ron Weiser, former president of the ZFA; Diana Ulitsky of the social service agency JewishCare NSW; and Rabbi Yehoram Ulman of the Sydney Beth Din. The Melbourne event took place at the Crowne Promenade Conference Centre, with such prominent speakers as MP David Southwick, deputy Victorian Liberal Party leader; and Sebastian Inwentarz, ZFA Birthright’s Australia director.
Some of the festivals’ sessions focused on uniquely Australian themes, such as Professor Ludmila Stern’s history lecture on the World War II-era prosecution of two elderly Ukrainians and a German in the Australian city of Adelaide for atrocities against Jews. Jeremy Jones, director of international and community affairs at the Australia/Israel & Jewish Affairs Council, spoke of local efforts to secure the emigration of Soviet Jews to Australia in the 1970s and ’80s. In Melbourne, Simon Holloway, head of education at the Melbourne Holocaust Museum, spoke on the dramatic emergence of Holocaust research in the former Soviet Union.
There were plenty of lighter sessions among the three dozen or so at each festival. At the Melbourne event, Orthodox psychotherapist Miriam Dolnikov talked about myths and facts about Orthodox sex. Rabbi and chef David Trakhtman spoke about “spiritual gastronomy.”
Volunteers, like these ones in Melbourne, are an indispensable part of those who organize Limmud FSU conferences. (Yuri Peress, PY-PHOTO)
In between sessions, entertainment was provided by the Russian School Lider Dance Ensemble as well as students from the AMS Music Centre and VulgarGrad, a seven-piece, Melbourne-based band that plays unique funk and punk renditions of traditional folk songs from the former Soviet Union. A special performance was held in Sydney by Ukraine-born Israeli singer Vladi Balyberg, and both events featured a unique concert by a prominent Israeli actor and singer, Vladimir Friedman. There were also workshops on challah baking and martial arts for kids.
“The last three years have shown that everything in the world can change overnight. But the fact that Limmud FSU continues to work and be active is priceless,” said Marina Rozenberg Koritny, head of the World Zionist Organization’s Aliyah Promotion Department. “This organization does wonderful, significant work in Jewish education in the Diaspora, and continues to remind us all the time that we are all one people.”
This year alone, Limmud FSU has held festivals in New Jersey; Niagara Falls, Canada; Baku, Azerbaijan, and Boston. A Dec. 1-3 gathering in Tiberias, Israel, was the year’s biggest event, with some 1,100 participants.
“It has been a long time since we last gathered in Australia,” said Limmud FSU founder Chaim Chesler. “But the post-Covid Australian Jewish community, whose roots lie in the countries of the FSU, is just as vibrant and hungry for community and learning opportunities as before. We are delighted to return.”
Events for children were part of the Limmud FSU conference in Sydney, Austrlia, on Nov. 6, 2022. (Veda Kucko)
Among Limmud FSU Australia’s key supporters are the Conference on Jewish Material Claims against Germany, the ZFA, the World Zionist Organization, Genesis Philanthropy Group, the Jewish National Fund-Keren Kayemet LeIsrael and Wilf Family Foundations. Since Limmud FSU’s first conference in 2006, the group has hosted more than 80 events worldwide, drawing over 80,000 participants. The group’s co-founder is Sandra Cahn; Matthew Bronfman is its chairman; and Aaron Frenkel is president.
“I think the best way to expand your network is by volunteering and participating in the community, and that’s why I’m involved with Limmud,” said Russia-born Maria Gelvan, 38, who coordinated the activities of the 28 volunteers at the Melbourne festival. “It’s an absolutely amazing opportunity for unifying the Jewish community.”
Luiza Levenfus, 44, who immigrated to Israel from the former Soviet republic of Azerbaijan at age 12 before moving to Melbourne when she was about 20, says Jewish identity is at risk in Australia’s multicultural society.
“There is a big risk of losing our connection to Judaism,” Levenfus said. “I feel like my kids don’t understand the Jewish side of things, even though their mom is Jewish and their dad is half-Jewish and half-Russian — especially in the suburb where we live.”
That’s why taking the time to go to the Limmud FSU festival was so important, she said.
“People there get me. I don’t have to explain to them why I have tears when I hear Hebrew songs,” Levenfus said. “We’re all on the same page.”
—
The post In long-isolated Australia, festivals bring out Jewish celebrants in Sydney and Melbourne appeared first on Jewish Telegraphic Agency.
Uncategorized
Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
You must be logged in to post a comment Login