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In Ukraine, Hanukkah candles are a lifeline in the midst of power outages
(JTA) — In the days before Hanukkah, which starts Sunday night, a few men and women from two Conservative institutions in Israel will travel to the small Jewish community in Chernivtsi, Ukraine, with a supply of needed items.
Amid the power outages stemming from Russian attacks, the volunteers will have blankets and sweatshirts for the cold, as well as menorahs and kippahs for religious observance purposes.
The 300 boxes of Hanukkah candles will do double duty.
These days, the power in Chernivtsi, a city of around 250,000 (before the war) in western Ukraine, is more off than on. So the candles will do more than allude to the story of the Maccabees — they will help light Jewish homes across the city.
“This year it’s really important” to have and use Hanukkah candles, said Lev Kleiman, leader of the city’s Conservative Jewish community, in a recent Zoom interview.
Although the need is urgent, “We will hold onto the candles until Hanukkah,” Kleiman added, his words in Russian interpreted by Rabbi Irina Gritsevskaya, the Russian-born and Jerusalem-based “circuit rabbi” of the Conservative movement’s Schechter Institutes and executive director of its Midreshet Schechter Ukraine. The organizations are coordinating the transport of holiday supplies to Chernivtsi.
Among a few “couriers” bringing needed items to Jewish communities in Ukraine, Gritsevskaya has made several trips there over the last 10 months. At the start of the war, she urged Jews in other cities to make their way to Chernivtsi, which was far from the intense fighting on the eastern border.
Chernivtsi, which served as a place of refuge for thousands of displaced people from elsewhere in parts of the Soviet Union threatened by the Nazi army during World War II, is again attracting refugees from throughout the country. Earlier in the current war, Kleiman turned his synagogue into a refugee center for some of the millions of Ukrainians fleeing their homeland. The city also became a gathering site for worldwide faith leaders who have denounced the violence and expressed solidarity with the embattled Ukrainians.
In addition to no heat and light in Chernivtsi, lack of electricity means lack of TV and radio use, along with spotty internet service. (Erin Clark/The Boston Globe via Getty Images)
Located on the Prut River, Chernivtsi (known at one time as “Jerusalem upon the Prut” for the strength of its Jewish community) is 25 miles north of the Romanian border and home to one of the country’s most active Conservative communities. The city’s Jewish population before the war began was estimated at 2,000, including many Holocaust survivors.
And today, following the invasion? The number could be larger or smaller, no one is counting — but some western cities have experienced population growth due to all of the migration.
“No one knows,” Kleiman said. “Many left, but many came.”
As in other Ukrainian cities, many Jews in Chernivtsi — especially women, senior citizens and children, everyone except draft-age males — have migrated. But uncounted other ones have come to a place of relative safety, either renting apartments or staying in ones under the auspices of the Jewish community. Most of the Jews in Chernivtsi now are those exempt from military service, Kleiman said. Others stayed in order to be with their husbands and fathers who joined the Ukrainian army after the war began, or to care for their aged parents.
Despite signs of war — rifle-carrying soldiers and policemen on the streets, empty shelves in stores because of shortages, people hurrying to safety when they hear sirens — Jewish life there has continued, according to Kleiman. The most active organizations in the city are the local outpost of the Hasidic Chabad-Lubavitch movement, the JDC-supported Hesed Shoshana Welfare Center and Kleiman’s Kehillat Aviv Synagogue (his official title is coordinator), which sponsors daily Jewish activities.
The synagogue — located near the Chabad center, with which it cooperates on relief activities — is housed in a small, two-story building that contains an office, a kitchen and a large multi-function hall. Kleiman says Hanukkah in 2022 will be more important than in past years because in addition to its ability to bring people together,the holiday also asserts Jewish survival.
“There are a lot of parallels,” Kleiman said of the holiday and his community’s current situation.
Electricity in Chernivtsi flows only a few hours each day, and at night, no street lights are on, thanks to incessant Russian bombing of Ukraine’s infrastructure, and to government-imposed restrictions designed to conserve the little available resources.
A holiday of lights sans lights? “We’ve never done it before,” Kleiman said, adding that the Jews in his city understand the holiday’s symbolism.
Some will come to the synagogue for a communal candle-lighting, according to Kleiman. Others will light their candles at home, in their windows. Like all other buildings in Chernivtsi, Kleiman’s office and apartment are subject to periodic electricity blackouts, often announced in advance.
“With G-d’s help we will soon have a generator” – and 24/7 lights and heat in the synagogue, he said. Until then, he and the other residents of Chernivtsi will shiver. The temperature in the city was 29 degrees Fahrenheit during the Zoom interview, and a light snow was falling.
Lev Kleiman is shown with his community’s Torah ark. (Courtesy of the Schechter Institute of Jewish Studies)
Though no Russian missiles have fallen inside Chernivtsi itself, some have reached the outskirts, causing damage to the area’s infrastructure and utilities. Other parts of the country have not escaped the Russian onslaught; two months ago more than 4,000 Ukrainian towns, villages and cities had experienced outages, and 40% of the country’s grid was crippled. The bombing of power stations is a major part of Vladimir Putin’s plan to weaponize Ukraine’s weather to bully the country into submission as winter sets in. (In addition to candles and other supplies, some Jewish groups are sending generators and heaters.)
Home in past years to such prominent Jews as actress Mila Kunis, the late Israeli writer Aharon Appelfeld, former Knesset speaker Yuli Edelstein and the late poet-translator Paul Celan (born Paul Antschel), Chernivtsi has an honored place in the country’s history. On the eve of World War II, some 45,000 Jews lived in the city, about a third of the country’s total Jewish population. The collaborationist Romanian authorities, who ruled the area, established a ghetto in Chernivtsi where 32,000 Jews, including many from the surrounding region, were interned; from there, they were shipped to concentration camps in the nearby Transnistria area, where 60% died.
A third of the city’s Jews survived the war. The population grew to about 17,000 when widespread migration from the USSR began in the late 1980s. Like many cities in the former Soviet Union, Chernivtsi has experienced a modest Jewish revival since Communism fell and open expression of Judaism was allowed again. The revival was spurred largely by the arrival of Chabad emissary couples and programs sponsored by the American Jewish Joint Distribution Committee.
But though Chabad, an Orthodox movement, is the prime Jewish mover in Ukraine, there is also a growing non-Orthodox presence in the country. The Israeli branch of the Conservative movement sent its first full-time representatives to Ukraine a decade ago. The movement’s Jerusalem-based Masorti Olami organization sponsors a network of synagogues, schools, camps, youth groups and kosher certification services across Ukraine. A few decades ago, Kleiman attended the Midreshet Yerushalayim day school in Chernivtsi and Camp Ramah Ukraine.
In addition, the Reform movement’s World Union for Progressive Judaism has established 10 congregations in the country; the movement estimates that 14,000 Ukrainian Jews identify as members.
Even though the need is urgent, Kleiman said his community will wait to use the candles until the start of Hanukkah. (Courtesy of the Schechter Institute of Jewish Studies)
These are boring days in southwest Ukraine. TV and radio are only available when electricity is available, and internet and cellphone service is always spotty. Kleiman calls the war a test of the people’s mettle, a spur to their growing national unity. As a form of solidarity, many have switched the language of their conversations from Russian — the lingua franca during the Soviet days — to Ukrainian.
Nobody in Chernivtsi’s Jewish community is starving, Kleiman said. Kosher food is available at the synagogue, and volunteers bring supplies to people unable to travel. Overall, the morale of the Jewish community is good, he says. Native-born members of the community “support each other,” while some people from other parts of the country, separated from their families, with fewer personal connections, are depressed, he said.
In the boxes of materials that Rabbi Gritsevskaya is to bring to Chernivtsi from Israel are also some Israeli-style dreidels, whose Hebrew letters stand for the words “Nes gadol haya po”: “A great miracle happened here.” On dreidels used in the Diaspora, the last word usually is sham, “there.”
The linguistic symbolism in a land under siege is clear, said Kleiman, who plans to explain the message to the members of the community taking home a dreidel.
“I understand — they will understand too,” he says. “I hope the miracle will also happen in Ukraine.”
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The post In Ukraine, Hanukkah candles are a lifeline in the midst of power outages appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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