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Israel’s reputation is in free fall. One radical change could help

Israeli settlers spent months ramping up a campaign of terror against Palestinians in the West Bank — torching mosques, Qurans and farmland; attacking innocent civilians; and defacing IDF bases — before Prime Minister Benjamin Netanyahu even weakly condemned these “riots” for violating Israeli law. And that statement, issued on Sunday, only came because of international outrage.

If you want to understand why Americans are abandoning Israel, that long silence is your answer. Israel’s opponents frame the state as hellbent on ridding the land of Palestinians by any means necessary, and the American public increasingly believe them. When Israel’s leaders and supporters turn a blind eye to lawless settlers, and the Palestinian suffering they create, that belief is reinforced.

For that to change, the response to settler violence has to change. Israel and its supporters must try to expunge this extremism from its circles.

That will not be easy, because settler violence is not a new phenomenon.

For the last 50 years, a radical ideology preaching Israeli dominance, and advocating Palestinian expulsion, has spread among settlers’ ranks. And they have come to expect impunity for extremist acts, because for much of that time, Israeli leadership failed to impose strict or meaningful consequences.

The attacks hit a fever pitch in the last two years, reaching an all-time high this October. In one notable example from two years ago, swaths of settlers rampaged through the Palestinian village of Huwara, leaving one Palestinian dead, about 100 injured and the entire town ablaze. The Israeli army did not intervene, and hardly anyone was punished.

The fact that extremists like the far-right cabinet ministers Itamar Ben-Gvir and Bezalel Smotrich — who often defend settlers in these cases — are prominently serving in Israel’s government indicts the Jewish state even further.

I understand that criticizing the state of Israel is a big no-no among pro-Israel organizations, which usually excuse their silence by saying they do not comment on domestic Israeli affairs. But this inaction is de facto acceptance. It’s a long-standing norm that needs to change.

In Tablets Shattered: The End of an American Jewish Century and the Future of Jewish Life, Joshua Leifer traces this loyalty to the 1967 Six-Day War, which provoked a broad deepening of Zionist sentiment among American Jews. The result was a relationship in which diaspora supporters of Israel were expected to support the state without criticism — because criticism was seen as playing into the hands of Israel’s enemies, who had so recently posed an existential threat to the state’s continuance.

The overwhelming power of that expectation was perhaps best shown in the experience of Elie Wiesel — the Nobel Prize-winning human rights defender who survived the Holocaust — who was met with outrage when he tried to critique Israeli treatment of Palestinians in the West Bank in the 1970s, particularly taking aim at settlement expansion.

“Wiesel was so upset by the Israeli reaction that he made a pledge to himself never to criticize Israel again,” writes Joseph Berger in his 2024 biography Elie Wiesel: Confronting the Silence. “And he never did.”

Against this backdrop, for pro-Israel groups and advocates to stand against settler violence is no simple choice — but it is doable.

The American Jewish Committee consistently calls out acts of settler violence, urging accountability and punishment. Other groups — such as the Anti-Defamation League — did the same in prior years, although the drop-off of such advocacy over the last few years has been stark.

But much remains to be done, because the silent devotion to Israel by generations past does not work today. Not for Americans at large, and certainly not for young American Jews.

“For an older generation of American Jews, a mythologized vision of a progressive, social democratic Israel served as a source of moral inspiration,” Leifer writes in Tablets Shattered. “That view is much less prevalent today.”

While many young Jews still view Israel in such a light, Leifer explains, increasing numbers “have only known Israel as an authoritarian state and regional military power hurtling down a path of ever more extreme ethnonationalism.”

Pairing these conceptions with countless videos depicting masked Israelis brutalizing Palestinians and ransacking their properties in the West Bank, in addition to the devastation of the war in Gaza, it is no wonder why public opinion on Israel is in free fall.

American sympathy for Israel hit a 25-year low in March 2025. Views of Israel and its government worsen each year. Even American Jews are drifting — with 41% opposing more U.S. military aid to Israel and 39% believing Israel committed genocide against Palestinians in Gaza.

The violence in the West Bank is almost certainly not the primary factor in that slide. But silence on it suggests that Israeli violence against Palestinians is acceptable — a stance that needs urgent and public correcting.

Condemnation is a necessary step, but words will not be enough to change the minds of opponents of the Jewish state. More crucially, supporters of Israel need to start taking steps to systematically combat extremism.

First, they must show zero tolerance for those who excuse or minimize crimes like those committed by settlers in the West Bank. Words without actions are meaningless, so pro-Israel groups must take steps to weed out those espousing views within their own community that align with the extremism now rife within settlement communities.

Second, they must unequivocally condemn violent rhetoric and actions against Palestinians. During the war against Hamas, for example, slogans like “no innocents in Gaza” and jokes mocking starving Palestinians ran rampant on social media from Israelis, including many Knesset members. Some were echoed by Israel’s supporters abroad. Pro-Israel groups must reject such rhetoric, as it applies to the West Bank as well as Gaza, immediately and forcefully.

Third, they must recognize Israel’s failure to subdue extremists and demand real accountability. They must demand investigations, prosecutions and punishments for violent settlers, insist that the Israeli government follow its own laws, and be prepared to impose consequences if those calls go unmet.

Claiming moral superiority while accepting extremism only reinforces distrust in Israeli narratives. Moreover, extremism of this flavor endangers the Jewish state itself by prolonging the conflict and degrading law and order.

This is not the behavior of a country committed to peace, justice and democracy — and the American public sees that. The absolutist narrative of total Israeli innocence is not only materially untrue but also entirely unconvincing.

Now is the time to pivot on the pro-Israel playbook and stand up for what we profess to care about. What Americans are looking for is not whether injustice takes place in Israel — but how the country and its supporters respond.

The post Israel’s reputation is in free fall. One radical change could help appeared first on The Forward.

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The Jewish friendship that let David Hockney experience ‘dangerous perfection’

Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.

Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.

Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.

The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.

To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.

In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?

From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”

When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”

A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.

That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.

The post The Jewish friendship that let David Hockney experience ‘dangerous perfection’ appeared first on The Forward.

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Aristotle, Jewish ethics and the vexing case of Graham Platner

In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.

There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.

Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.

But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.

Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.

For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.

Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.

Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.

This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”

By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.

Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”

Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.

Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”

Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.

The post Aristotle, Jewish ethics and the vexing case of Graham Platner appeared first on The Forward.

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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?

What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?

Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.

Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.

The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.

51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.

Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.

First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.

“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.

No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)

The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.

Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.

Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.

Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.

The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.

Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.

Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.

Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.

The post What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate? appeared first on The Forward.

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